LFTD Partners (LIFD) 10-Q 13 Nov 23 2023 Q3 Quarterly report Financial data

Cover

Cover - shares	9 Months Ended
	Sep. 30, 2023	Nov. 10, 2023
Cover [Abstract]
Entity Registrant Name	LFTD PARTNERS INC.
Entity Central Index Key	0001391135
Document Type	10-Q
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Small Business	true
Entity Shell Company	false
Entity Emerging Growth Company	false
Entity Current Reporting Status	Yes
Document Period End Date	Sep. 30, 2023
Entity Filer Category	Non-accelerated Filer
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2023
Entity Common Stock Shares Outstanding		14,805,678
Entity File Number	000-52102
Entity Incorporation State Country Code	NV
Entity Tax Identification Number	87-0479286
Entity Address Address Line 1	14155 Pine Island Drive
Entity Address City Or Town	Jacksonville
Entity Address State Or Province	FL
Entity Address Postal Zip Code	32224
City Area Code	847
Local Phone Number	915-2446
Security 12b Title	Common Stock, $0.001 par value
Trading Symbol	LIFD
Document Quarterly Report	true
Document Transition Report	false
Entity Interactive Data Current	Yes

CONSOLIDATED BALANCE SHEETS

CONSOLIDATED BALANCE SHEETS - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Current Assets
Cash and Cash Equivalents	$ 3,081,393	$ 3,530,623
Prepaid Expenses	1,066,975	1,668,961
Accounts Receivable, net of allowance of $166,503 in 2023 and $281,762 in 2022	3,728,002	2,410,327
Inventory	9,865,202	6,023,967
Income Tax Receivable	946,931	0
Current Portion of Settlement Asset	185,024	185,024
Other Current Assets	0	35,047
Total Current Assets	18,873,527	13,853,949
Goodwill	23,092,794	22,292,767
Investment in Ablis	399,200	399,200
Investment in Bendistillery and Bend Spirits	1,497,000	1,497,000
Net Deferred Tax Asset	0	87,422
Fixed Assets, less accumulated depreciation of $472,129 in 2023 and $209,143 in 2022	1,834,490	1,020,255
Security and State Licensing Deposits and Bonds	43,421	25,600
Finance Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $238,408 in 2023 and $206,008 in 2022	1,242,000	1,274,400
Operating Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $223,030 in 2023 and $100,892 in 2022	670,675	496,604
Debt Financing Costs	29,285	0
Non-Current Portion of Settlement Asset	46,256	185,024
Total Assets	47,728,647	41,132,221
Current Liabilities
Finance Lease Liability	1,376,595	1,357,524
Operating Lease Liability	172,834	117,719
Deferred Revenue	1,243,128	594,086
Minimum Earnout Consideration to be paid pursuant to the Oculus Merger Agreement ($200,000 in cash, and $800,000 in the form of 160,000 shares of common stock valued at $5.00 per share)	1,000,000	0
Income Tax Payable	0	77,641
Collab Commissions and Royalties Payable	629,552	0
Accounts Payable and Accrued Expenses	3,768,038	4,049,897
Accounts Payable - Related Party	1,720	2,229
Preferred Stock Dividends Payable	5,221	11,036
Total Current Liabilities	8,197,089	6,210,133
Non-Current Liabilities
Operating Lease Liability	501,625	384,417
Net Deferred Tax Liability	232,161	0
Total Non-Current Liabilities	733,786	384,417
Total Liabilities	8,930,874	6,594,549
Commitments and Contingencies	0	0
Shareholders' Equity
Common Stock, $0.001 par value; 100,000,000 shares authorized, and: 14,805,678 shares issued and outstanding at September 30, 2023 14,102,578 shares issued and outstanding at December 31, 2022	14,806	14,103
Additional Paid-in Capital	40,429,213	38,762,260
142,000 shares of Deferred Contingent Stock issuable upon instruction by the respective Deferred Contingent Stock Recipients at September 30, 2023; no shares of Deferred Contingent Stock issuable at December 31, 2022	470,730	0
Accumulated Deficit	(2,117,018)	(4,238,735)
Total Shareholders' Equity	38,797,773	34,537,671
Total Liabilities and Shareholders' Equity	47,728,647	41,132,221
Series A Convertible Preferred Stock [Member]
Shareholders' Equity
Preferred stock value	3	5
Series B Convertible Preferred Stock [Member]
Shareholders' Equity
Preferred stock value	$ 40	$ 40

CONSOLIDATED BALANCE SHEETS (Pa

CONSOLIDATED BALANCE SHEETS (Parenthetical) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Accounts Receivable, allowance	$ 166,503	$ 281,762
Minimum Earnout Consideration in Cash	200,000
Minimum Earnout Consideration in Kind	$ 800,000
Minimum Earnout Consideration in Shares	160,000
Minimum Earnout Consideration Per Share Amount	$ 5
Accumulated depreciation	$ 472,129	209,143
Finance Lease Right-of-Use Asset Amortization	238,408	206,008
Operating Lease Right-of-Use Asset Amortization	$ 223,030	$ 100,892
Preferred Stock, par or stated value	$ 0.001	$ 0.001
Preferred Stock, shares authorized	10,000,000	10,000,000
Common Stock, par or stated value	$ 0.001	$ 0.001
Common Stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	14,805,678	14,102,578
Common Stock, shares outstanding	14,805,678	14,102,578
Deferred Contingent Stock	$ 142,000
Series A Convertible Preferred Stock [Member]
Preferred Stock, par or stated value	$ 0.001	$ 0.001
Preferred Stock, shares authorized	400,000	400,000
Preferred Stock, shares issued	2,500	4,500
Preferred Stock, shares outstanding	2,500	4,500
Series B Convertible Preferred Stock [Member]
Preferred Stock, par or stated value	$ 0.001	$ 0.001
Preferred Stock, shares authorized	5,000,000	5,000,000
Preferred Stock, shares issued	40,000	40,000
Preferred Stock, shares outstanding	40,000	40,000

CONSOLIDATED STATEMENTS OF OPER

CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
Net Sales	$ 13,106,280	$ 11,237,277	$ 38,090,615	$ 46,102,656
Cost of Goods Sold	8,684,277	10,423,533	22,383,810	29,241,016
Gross Profit	4,422,003	813,744	15,706,805	16,861,640
Operating Expenses:
Deferred Contingent Stock Expense	0	0	2,138,175	0
Payroll Expenses	1,710,806	1,482,455	5,363,633	5,148,284
Company-Wide Management Bonus Pool	0	(2,121,532)	233,332	0
Professional Fees	264,898	143,180	870,042	463,809
Bank Charges and Merchant Fees	148,411	106,845	425,961	372,351
Advertising and Marketing	184,432	334,215	663,181	550,612
Bad Debt Income/(Expense)	(82,935)	(11,898)	138,565	(75,107)
Depreciation and Amortization	48,332	7,793	131,454	17,202
Collab Commission and Royalty Expense	846,714	0	846,714	0
Other Operating Expenses	641,806	377,416	1,968,419	1,288,486
Total Operating Expenses	3,762,464	318,474	12,779,476	7,765,637
Income From Operations	659,539	495,270	2,927,329	9,096,003
Other Income/(Expenses)
Interest Expense	(23,986)	(37,181)	(72,537)	(95,839)
Debt Financing Expenses	(60,000)	0	(60,000)	0
Dividend Income	1,193	0	2,386	0
Penalties	105	(4,461)	(11,587)	(6,191)
Gain on Forgiveness of Debt	0	0	0	5,026
Settlement Income	0	0	0	108,570
Gain/(Loss) on Disposal of Fixed Assets	0	(8,243)	0	(8,243)
Interest Income	2,221	2,127	27,697	3,139
Total Other Income/(Expenses)	(80,467)	(47,758)	(114,041)	6,462
Income Before Provision for Income Taxes	579,072	447,513	2,813,288	9,102,465
Provision for Income Taxes	38,576	(24,027)	(677,921)	(2,514,726)
Net Income Attributable to LFTD Partners Inc. common stockholders	$ 617,648	$ 423,486	$ 2,135,367	$ 6,587,739
Basic Net Income per Common Share	$ 0.04	$ 0.03	$ 0.15	$ 0.47
Diluted Net Income per Common Share	$ 0.04	$ 0.03	$ 0.14	$ 0.41
Weighted average number of common shares outstanding:
Basic	14,648,874	14,102,578	14,470,895	14,073,366
Diluted	15,356,374	15,884,776	15,178,395	15,855,564

CONSOLIDATED STATEMENTS OF SHAR

CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY (DEFICIT) (UNAUDITED) - USD ($)	Total	Preferred Stock	Common Stock	Additional Paid-In Capital	Deferred Contingent Stock	Accumulated Deficit	Treasury Stock
Balance, shares at Dec. 31, 2021		45,750	14,027,578
Balance, amount at Dec. 31, 2021	$ 27,461,804	$ 46	$ 14,028	$ 38,862,333	$ 0	$ (11,414,602)	$ 0
Series A Preferred Stock dividend payable	(4,253)					(4,253)
Series B Preferred Stock dividend payable	(1,476)					(1,476)
Issuance of Common Stock Upon Exercise of Warrant, shares			50,000
Issuance of Common Stock Upon Exercise of Warrant, amount	50,000		$ 50	49,950
Repurchase and cancellation of Common Stock, shares			(100,000)
Repurchase and cancellation of Common Stock, amount	(150,000)		$ (100)	(149,900)
Net Income	2,944,793					2,944,793
Balance, shares at Mar. 31, 2022		45,750	13,977,578
Balance, amount at Mar. 31, 2022	30,300,868	$ 46	$ 13,978	38,762,383	0	(8,475,539)	0
Balance, shares at Dec. 31, 2021		45,750	14,027,578
Balance, amount at Dec. 31, 2021	27,461,804	$ 46	$ 14,028	38,862,333	0	(11,414,602)	0
Net Income	6,587,739
Balance, shares at Sep. 30, 2022		44,500	14,102,578
Balance, amount at Sep. 30, 2022	33,934,000	$ 45	$ 14,103	38,762,260	0	(4,842,407)	0
Balance, shares at Mar. 31, 2022		45,750	13,977,578
Balance, amount at Mar. 31, 2022	30,300,868	$ 46	$ 13,978	38,762,383	0	(8,475,539)	0
Series A Preferred Stock dividend payable	(3,403)					(3,403)
Series B Preferred Stock dividend payable	(1,496)					(1,496)
Net Income	3,219,460					3,219,460
Conversions of Series A Convertible Preferred Stock to Common Stock, shares		(1,250)	125,000
Conversions of Series A Convertible Preferred Stock to Common Stock, amount	0	$ (1)	$ 125	(124)
Issuance of Common Stock	0
Repurchase and cancellation of Common Stock	0
Balance, shares at Jun. 30, 2022		44,500	14,102,578
Balance, amount at Jun. 30, 2022	33,515,429	$ 45	$ 14,103	38,762,260	0	(5,260,978)	0
Series A Preferred Stock dividend payable	(3,402)					(3,402)
Series B Preferred Stock dividend payable	(1,512)					(1,512)
Net Income	423,486					423,486
Balance, shares at Sep. 30, 2022		44,500	14,102,578
Balance, amount at Sep. 30, 2022	33,934,000	$ 45	$ 14,103	38,762,260	0	(4,842,407)	0
Balance, shares at Dec. 31, 2022		44,500	14,102,578
Balance, amount at Dec. 31, 2022	34,537,671	$ 45	$ 14,103	38,762,260		(4,238,735)	0
Series A Preferred Stock dividend payable	(3,329)					(3,329)
Series B Preferred Stock dividend payable	(1,480)					(1,480)
Net Income	(141,742)					(141,742)
Issuance of 410,000 of the total 645,000 shares of Deferred Contingent Stock related to the acquisition of Lifted, of which shares began being issued on February 24, 2023 upon direction by the Deferred Contingent Stock Recipients, shares			410,000
Issuance of 410,000 of the total 645,000 shares of Deferred Contingent Stock related to the acquisition of Lifted, of which shares began being issued on February 24, 2023 upon direction by the Deferred Contingent Stock Recipients, amount	2,138,175		$ 410	1,358,740	779,025
Balance, shares at Mar. 31, 2023		44,500	14,512,578
Balance, amount at Mar. 31, 2023	36,529,296	$ 45	$ 14,513	40,121,000	779,025	(4,385,286)	0
Balance, shares at Dec. 31, 2022		44,500	14,102,578
Balance, amount at Dec. 31, 2022	34,537,671	$ 45	$ 14,103	38,762,260		(4,238,735)	0
Net Income	2,135,367
Balance, shares at Sep. 30, 2023		42,500	14,805,678
Balance, amount at Sep. 30, 2023	38,797,773	$ 43	$ 14,806	40,429,213	470,730	(2,117,018)	0
Balance, shares at Mar. 31, 2023		44,500	14,512,578
Balance, amount at Mar. 31, 2023	36,529,296	$ 45	$ 14,513	40,121,000	779,025	(4,385,286)	0
Series A Preferred Stock dividend payable	(3,366)					(3,366)
Series B Preferred Stock dividend payable	(1,497)					(1,497)
Net Income	1,659,461					1,659,461
Issuance of 100 shares of common stock pursuant to the Oculus Merger Agreement, shares			100
Issuance of 100 shares of common stock pursuant to the Oculus Merger Agreement, amount	209		$ 0	208
Balance, shares at Jun. 30, 2023		44,500	14,512,678
Balance, amount at Jun. 30, 2023	38,184,103	$ 45	$ 14,513	40,121,209	779,025	(2,730,688)	0
Series A Preferred Stock dividend payable	(2,466)					(2,466)
Series B Preferred Stock dividend payable	(1,512)					(1,512)
Net Income	617,648					617,648
Conversion of 2,000 shares of Series A Preferred Stock held by a non-affiliate into 200,000 shares of common stock, on August 4, 2023, shares		(2,000)	200,000
Conversion of 2,000 shares of Series A Preferred Stock held by a non-affiliate into 200,000 shares of common stock, on August 4, 2023, amount	0	$ (2)	$ 200	(198)
Issuance of 93,000 shares of Deferred Contingent Stock related to the acquisition of Lifted, of which shares began being issued on February 24, 2023 upon direction by the Deferred Contingent Stock Recipient, shares			93,000
Issuance of 93,000 shares of Deferred Contingent Stock related to the acquisition of Lifted, of which shares began being issued on February 24, 2023 upon direction by the Deferred Contingent Stock Recipient, amount	0		$ 93	308,202	(308,295)
Balance, shares at Sep. 30, 2023		42,500	14,805,678
Balance, amount at Sep. 30, 2023	$ 38,797,773	$ 43	$ 14,806	$ 40,429,213	$ 470,730	$ (2,117,018)	$ 0

CONSOLIDATED STATEMENTS OF CASH

CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED) - USD ($)	9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022
Cash Flows From Operating Activities
Net Income	$ 2,135,367	$ 6,587,739
Adjustments to Reconcile Net Income (Loss) to Net Cash Provided by (Used in) Operating Activities:
Deferred Contingent Stock Compensation Expense	2,138,175	0
Bad Debt Expense	138,565	(75,107)
Depreciation and Amortization	295,386	128,176
Gain on Forgiveness of Debt	0	(5,026)
Loss on Disposal of Fixed Assets	0	8,243
Spoiled and Written Off Inventory	771,355	3,279,262
Sales Allowances	(603,710)	841,269
Deferred Income Taxes	319,583	(335,301)
Effect on Cash of Changes in Operating Assets and Liabilities
Accounts Receivable	(792,002)	727,946
Prepaid Expenses	601,986	2,315,918
Dividend Receivable from Bendistillery, Inc.	0	2,495
Income Tax Payable	(1,024,573)	(733,847)
Management Bonuses Payable	0	(941,562)
Company-wide Management Bonus Pool	0	(1,556,055)
Inventory	(4,465,159)	(5,813,995)
Other Current Assets	21,956	(12,161)
Collab Commissions and Royalties Payable	629,552	0
Trade Accounts Payable and Accrued Expenses	(281,860)	501,698
Accounts Payable and Interest Payable to Related Parties	(509)	(1,774)
Change in Settlement Asset	138,768	0
Change in Right Of Use Asset	122,138	(28,394)
Change in Finance & Operating Lease Liabilities	(51,060)	37,418
Deferred Revenue	649,042	(1,390,346)
Net Cash Provided by Operating Activities	743,001	3,536,595
Cash Flows From Investing Activities
Net Cash Paid as Part of the Oculus Transaction	(342,068)	0
Net Purchase of Fixed Assets	(747,662)	(656,381)
Net Cash Used in Investing Activities	(1,089,730)	(656,381)
Cash Flows From Financing Activities
Issuance of Common Stock	0	50,000
Payments of Dividends to Series A Convertible Preferred Stockholders	(14,962)	(17,147)
Payments of Dividends to Series B Convertible Preferred Stockholders	(4,500)	(4,500)
Payment of Debt Financing Costs	(29,285)	0
Proceeds from Borrowings Under Notes Payable to Related Party - Nick Warrender	0	2,750,000
Repayment of Borrowings Under Notes Payable to Related Party - Nick Warrender	0	(2,750,000)
Purchase of Shares of Common Stock	0	(150,000)
Payments on Finance Lease Liability	(53,754)	(10,340)
Net Cash Used In Financing Activities	(102,501)	(131,987)
Net Increase/(Decrease) in Cash	(449,230)	2,748,228
Cash and Cash Equivalents at Beginning of Period	3,530,623	1,602,731
Cash and Cash Equivalents at End of Period	3,081,393	4,350,959
Supplemental Cash Flow Information:
Cash Paid For Interest	72,537	61,257
Cash Paid For Interest - Related Party	0	47,851
Cash Paid For Income Taxes	1,342,111	3,526,509
Non-Cash Activities:
Right-of-Use assets acquired from inception of Operating Leases	296,209	514,278
Conversion of Series A and Series B Preferred Stock to Common Stock	$ 200	$ 125

DESCRIPTION OF THE BUSINESS OF

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC	9 Months Ended
	Sep. 30, 2023
DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC
DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC.	NOTE 1 – DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC. LFTD Partners Inc. (hereinafter sometimes referred to as “LFTD Partners”, the “Company”, “LIFD”, the “Company”, “we”, “us”, “our”, etc.) was organized under the laws of the State of Nevada on January 2, 1986. Shares of the Company’s common stock are traded on the OTCQB Venture Market under the trading symbol LIFD. On May 18, 2021, the Company changed its name to LFTD Partners Inc. from Acquired Sales Corp. On March 15, 2022, the Company changed its stock trading symbol to LIFD. After acquiring, operating and then selling businesses involved in the defense sector, our business is currently directly or indirectly involved in the development, manufacture and/or sale or re-sale of a wide variety of branded, hemp-derived, psychoactive and alternative lifestyle products, and of products involving, nicotine, tobacco and marijuana. We are primarily interested in acquiring rapidly growing, profitable companies that are also involved in the manufacture and sale of branded, hemp-derived, psychoactive and alternative lifestyle products (a “Canna-Infused Products Company”). Management of the Company is open-minded to the concept of also acquiring operating businesses and/or assets directly or indirectly involving products containing nicotine, tobacco, marijuana, distilled spirits, beer, wine, and/or real estate. In addition, management of the Company is open-minded to the concept of diversifying, by acquiring all or a portion of one or more operating businesses and/or assets that are considered to be “essential” businesses which are unlikely to be shut down by the government during pandemics such as COVID-19, or that have less regulatory risk than a Canna-Infused Products Company. Lifted Made On February 24, 2020, we acquired 100% of the ownership interests in one Canna-Infused Products Company called Lifted Liquids, Inc. d/b/a Lifted Made and d/b/a Urb Finest Flowers (www.urb.shop), Kenosha, Wisconsin (“Lifted Made” or “Lifted”). Lifted manufactures and sells hemp-derived and psychoactive products under its award-winning Urb Finest Flowers (“Urb”) and Silly Shruum brands. Products currently sold by Lifted include, for example: disposable vapes, cartridges and gummies containing hemp-derived cannabinoids; joints and blunts containing various strains of hemp flower; gummies containing various ingredients such as muscimol, mushroom extracts, and kanna; and kava. Cali Sweets Agreement On January 11, 2023, Lifted entered into a Manufacturing Sales and Marketing Agreement (“Cali Agreement”) with Cali Sweets, LLC (“Cali”). Cali is headquartered in North Hollywood, California, and currently sells products under the brand name Koko Nuggz. The Cali Agreement entitles Lifted to be the exclusive worldwide manufacturer and distributor of Cali’s disposable vape products (under the brand name Koko Puffz) and gummy products (under the brand name Koko Yummiez) (“Cali Products”). Pursuant to the Cali Agreement, Lifted manufactures, markets, and distributes certain Cali Products and brands worldwide. Lifted and Cali equally share certain production and marketing costs associated with such Cali Products on a dollar-for-dollar basis. Revenue from the sale of such Cali Products are divided on a 60/40 basis, net of any returns, discounts, or replacements, with 60% allocated to Lifted, and the remaining 40% to Cali. Under the terms of the Cali Agreement, Lifted has the right, in its discretion, to add new Cali brands and Cali Products as they are developed. Lifted can also set prices for Cali Products it supplies or unilaterally discontinue the supply of any Cali product if it no longer makes business sense to Lifted. The parties also agreed that Cali will provide social media marketing services for both Cali Products and brands, and for Lifted’s Urb branded products. The term of the Cali Agreement is five years and may be extended with the mutual consent of the parties. However, after the initial 24 months, the Cali Agreement may be terminated by either party, for any or no reason, upon providing the other party with 180 days written notice. Cali may become subject to early exit payments to Lifted if it early terminates. The exit fee formula is based on estimated profits that Lifted may have enjoyed had Cali not early terminated the relationship. For information regarding the accounting for the Cali Agreement: please refer to the “Revenue” section under NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES Manufacturing, Sales and Marketing Agreement With Diamond Supply Co. On April 23, 2023, Lifted entered into a Manufacturing, Sales and Marketing Agreement (“Diamond Agreement”) with Diamond Supply Co. (“Diamond”), Calabasas, California. Founded in 1998, Diamond develops and sells a full range of skateboard hard and soft goods including bolts, bearings, t-shirts, hoodies, and other skateboarding and streetwear accessories. The Diamond Agreement entitles Lifted to be the exclusive worldwide manufacturer and distributor of Diamond’s disposable vapes, gummies, pre-rolled joints, and hard candies (“Diamond Products”). These Diamond Products may contain CBD, hemp, delta-8-THC, delta-10-THC, cannabis and/or cannabinoid derivatives and are to be branded under one or more of Diamond’s brands or marks. Lifted shall pay Diamond a royalty of twenty percent (20%) of Adjusted Gross Revenue (defined below) on the initial manufacturing run of each Diamond Product manufactured and sold by Lifted Made under the Diamond Agreement. The Diamond Agreement defines Adjusted Gross Revenue as revenue on the Diamond Product “less any sales taxes, actual returns, pre-approved discounts, replacements, refunds and credits for returns.” After the initial manufacturing run of a Diamond Product, Lifted shall pay Diamond a royalty of forty five percent (45%) of Adjusted Gross Revenue on subsequent manufacturing runs for that Diamond Product; however, under the terms of the Diamond Agreement, the parties will split manufacturing costs 50/50 for Diamond Products sold after each Diamond Product’s first manufacturing run. Alternatively, under the terms of the Diamond Agreement, Diamond is entitled to notify Lifted that it elects to be paid a flat 7% of Adjusted Gross Revenue on specific subsequent manufacturing runs without sharing in the manufacturing costs for that run. Diamond is also entitled to purchase Diamond Products produced under the Diamond Agreement from Lifted for direct sale on Diamond’s website and via certain other channels used by Diamond. Under the terms of the Diamond Agreement, Diamond’s cost for these Diamond Products acquired for direct sale is 30% below wholesale. Under the terms of the Diamond Agreement, the parties will together set prices for Diamond Products. The term of the Agreement is three years and may be extended with the mutual consent of the parties. However, the Diamond Agreement may be extended for one-year with notice by Diamond at least three months prior to the end of the 3-year term, or by mutual consent of the parties. If Lifted pays to Diamond aggregate annual royalty payments of at least $1,000,000 per year, then the Diamond Agreement shall automatically renew for an additional one-year term. For information regarding the accounting for the Diamond Agreement: please refer to the “Revenue” section under NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES Lifted Purchase of Assets of Oculus CRS, LLC, and Merger With Oculus CHS Management Corp. Asset Purchase Agreement On April 28, 2023, Lifted purchased nearly all of the assets (the “Purchased Assets”) of its hemp flower products supplier Oculus CRS, LLC, Aztec, New Mexico (“Oculus”) for $342,068, net of $26,420 cash acquired. The Purchased Assets include, but are not limited to, Oculus’ operational equipment, office equipment, raw materials, inventory, cash on hand, accounts receivable, and a contract (the “Machine Purchase Contract”) to purchase, for a total of $309,213 (the “Machine Purchase Price”), a new machine that is ready for delivery, and that when delivered and installed will be used to automate a substantial portion of the manufacturing of the hemp flower products. $99,910 of the Machine Purchase Price had already been paid by Oculus, leaving $209,303 as the remaining portion of the Machine Purchase Price (the “Machine Purchase Final Payment”). The gross Purchase Price of $368,488 purchase was paid by Lifted using cash on hand. At the closing, Oculus applied the entire Purchase Price to pay off all of Oculus’ liabilities as of the closing date (the “Oculus Liabilities”), including the Machine Purchase Final Payment. The only asset of Oculus that was not included in the Purchased Assets was Oculus’ rights as the plaintiff in a pending lawsuit filed by Oculus against a particular customer for an alleged breach of contract. Agreement and Plan of Merger Simultaneously with Lifted’s purchase of the Purchased Assets, Lifted executed an Agreement and Plan of Merger (“Oculus Merger Agreement”) with Oculus CHS Management Corp. (the “Management Corp.”), pursuant to which the Management Corp. was merged with and into Lifted, with Lifted being the surviving corporation in the merger (the “Merger”). The only assets of the Management Corp. were multi-year employment contracts with the owners/managers of Oculus, Chase and Hagan Sanchez (the “Employment Agreements”). The Merger consideration (the “Merger Consideration”) will be paid by Lifted to Chase and Hagan Sanchez in two installments. The first installment of the Merger Consideration was paid by Lifted to Chase and Hagan Sanchez at the closing of the Merger, and consisted of 100 shares of unregistered common stock of LIFD. The second installment of the Merger Consideration will be paid by Lifted to Chase and Hagan Sanchez following the first anniversary of the closing of the Merger which will be April 28, 2024. The second installment of the Oculus Merger Agreement will be calculated and paid out as follows: (1) Lifted’s CEO Nicholas S. Warrender (“NWarrender”), in consultation with LIFD’s President and CFO William C. “Jake” Jacobs (“WJacobs”), will analyze and make a written determination (the “Determination”) of the incremental pre-tax cash flow that NWarrender estimates that the hemp flower products division is generating for Lifted above and beyond the annual profits that are currently being generated for Lifted due to Lifted’s current business relationship with Oculus (the “Incremental Pre-Tax Profits”), after taking into account all relevant financial factors including but not limited to the purchase price of the Purchased Assets, the merger consideration, and all items of income, expense and investment directly and indirectly associated with Lifted’s hemp flower products division, which Determination will be final and legally binding on all of the parties; and (2) Within five days following delivery of the Determination, Lifted will pay Chase and Hagan Sanchez a second installment of Merger consideration equal to five times the Incremental Pre-Tax Profits, provided that (a) 20% of such second installment of Merger consideration shall be paid in the form of cash, (b) 80% of such second installment of Merger consideration shall be paid in the form of unregistered shares of common stock of LIFD, which unregistered shares of common stock of LIFD shall be valued at $5 per share regardless of whether LIFD’s common stock is then trading at a price that is lower or higher than $5 per share, and (c) such second installment of Merger consideration shall be subject to a minimum value of $1 million dollars (“Minimum Earnout Consideration”) and a maximum value of $6 million dollars (with the stock portion of the second installment of Merger consideration being valued at $5 per share under all circumstances). As examples, for illustrative purposes only: (a) If, according to NWarrender’s Determination, the Incremental Pre-Tax Profits of Lifted being generated by the business is $500,000, then the second installment of the Merger Consideration would be calculated as $500,000 X 5 = $2,500,000, of which ($2,500,000 X .2) = $500,000 would be in the form of cash, and the remaining $2,000,000 would be paid in the form of ($2,000,000/$5) = 400,000 newly issued shares of unregistered LIFD Common Stock; (b) If, according to NWarrender’s Determination, the Incremental Pre-Tax Profits of Lifted being generated by the business is $25,000, then the second installment of the Merger Consideration would be the Minimum Earnout Consideration of $1,000,000, of which ($1,000,000 X .2) = $200,000 would be in the form of cash, and the remaining $800,000 would be paid in the form of ($800,000/$5) = 160,000 newly issued shares of unregistered LIFD Common Stock; and (c) If, according to NWarrender’s Determination, the Incremental Pre-Tax Profits of Lifted being generated by the business is $2,000,000, then the second installment of the Merger Consideration would be the maximum of $6,000,000, of which ($6,000,000 X .2) = $1,200,000 would be in the form of cash, and the remaining $4,800,000 would be paid in the form of ($4,800,000/$5) = 960,000 newly issued shares of unregistered LIFD Common Stock. Accounting for Lifted’s Purchase of Assets of Oculus CRS, LLC, and Merger With Oculus CHS Management Corp. Consideration Paid Pursuant to the Asset Purchase Agreement Cash used to pay off Oculus' liabilities at the closing $ 368,488 Consideration Paid Pursuant to the Oculus Merger Agreement First Installment of Merger Consideration 100 shares of common stock of LIFD issued at the closing of the Merger to Chase and Hagan Sanchez $ 209 Second Installment of Merger Consideration Value of Minimum Earnout Consideration to be paid in cash $ 200,000 Value of Minimum Earnout Consideration to be paid in shares of common stock of LIFD (160,000 shares of common stock valued at $5.00 per share) $ 800,000 Total Consideration $ 1,368,697 Assets Acquired: Cash $ 26,420 Accounts receivable $ 60,528 Inventory $ 147,431 Fixed Assets $ 329,559 Security and Utility Deposits $ 4,732 Goodwill $ 800,027 Total Assets Acquired $ 1,368,697 Total Liabilities Assumed $ - Net Assets Acquired $ 1,368,697 Employment Agreements Pursuant to the terms of the Oculus Merger Agreement, upon the closing of the Merger, all of the Management Corp.’s rights and obligations under the Employment Agreements have been assumed by Lifted. Chase and Hagan Sanchez are now the Vice President of Flower and General Manager of Flower of Lifted, respectively, and will continue to manage the hemp flower products business in Aztec, NM, which will operate as a hemp flower products division within Lifted, reporting to NWarrender, Lifted’s CEO. Pursuant to Chase Sanchez’s employment agreement, his salary is $150,000 per year. Hagan Sanchez’s salary is $100,000 per year. Both agreements are subject to termination with or without cause, non-solicitation, non-competition and non-disclosure clauses. In addition to Chase and Hagan Sanchez, a total of 20 other people who previously worked at Oculus have now transitioned to become full-time employees of Lifted. Lifted has agreed to pay employment bonuses to certain of these new people, in an aggregate amount totaling $50,000, pursuant to written instructions to Lifted from Chase and Hagan Sanchez. Lease Agreement – Aztec, New Mexico Pursuant to the terms of the Oculus Merger Agreement, upon the closing of the Merger, Lifted has assumed Oculus’ lease of office and operational space in Aztec, New Mexico. The leased premises includes a shop building of approximately 4,800 square feet and adjacent fenced parking area located at 16178 US Hwy 550, Aztec, San Juan County, New Mexico. The term of this lease shall be for a period of one (1) year, commencing on the 1st day of December 2022, and continuing in force until the 30th day of November, 2023, unless terminated earlier as provided in this lease. The lease payments are $3,850 per month. All monthly payments are due and payable in advance on the first day of each month. The lessee is also required to pay taxes, insurance and certain maintenance costs of the leased premises. The lease is accounted for as an operating lease. Jeeter Agreement On July 17, 2023, Lifted and DreamFields Brands Inc. d/b/a Jeeter (“Jeeter”) entered a Manufacturing, Sales and Marketing Agreement dated as of July 14, 2023 (the “Jeeter Agreement”). Pursuant to the Jeeter Agreement: (1) Jeeter has appointed Lifted as its exclusive manufacturer, seller and distributor within the United States of vape, gummies and pre-rolled products containing hemp-derived cannabinoids sold under the Jeeter brand (“Jeeter Products”); (2) Jeeter and Lifted will agree upon the devices, formulation, design, packaging, run costs, and marketing of each of the Jeeter Products; (3) Jeeter and Lifted will share equally the costs of manufacturing, marketing, distributing and insuring the Jeeter Products (“Product Costs”); and (4) the revenue from all Product sales, minus applicable Product offsets and sales commissions (“Aggregate Product Revenue”), will be allocated 60% to Jeeter and 40% to Lifted. The Jeeter Agreement is for an Initial Term of two years, provided that if the completed Product sales during the first year of the Initial Term are a minimum of $48 million (the “Minimum Sales”), then the Initial Term will automatically continue until the end of the second year of the Initial Term. Jeeter and Lifted may mutually agree in writing to extend the Jeeter Agreement for Renewal Terms of at least one year each, but if not so extended then the Jeeter Agreement will automatically terminate. Jeeter may terminate the Jeeter Agreement at any time upon written notice to Lifted upon any of the following: (1) if Lifted fails to achieve the Minimum Sales during any 12 month period; (2) if there is any material change in federal legislation regarding the manufacturing, sale, use or consumption of hemp-derived delta-8-THC that in Jeeter’s sole and absolute determination has an adverse impact upon the Jeeter Agreement; or (3) if Jeeter determines in its sole and absolute discretion that the sale of Jeeter Products under the Jeeter Agreement has or is reasonably likely to have an adverse impact on Jeeter’s delta-9-THC product business. The Jeeter Agreement provides that if Aggregate Product Revenue achieves $1.5 million or more in a single month, then thereafter so long as Aggregate Product Revenue achieves $9 million or more in each six month period, Lifted shall be prohibited from directly or indirectly manufacturing, marketing, distributing, promoting or selling pre-rolled joints made from hemp or cannabis in the United States (except under the Jeeter Agreement) during the remaining term of the Jeeter Agreement. For information regarding the accounting for the Jeeter Agreement: please refer to the “Revenue” section under NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES Mirsky Agreement On July 11, 2023, Lifted and Florence Mirsky (“Mirsky”) entered into an Agreement (the “Mirsky Agreement”). Pursuant to the Mirsky Agreement, in consideration of Mirsky’s introduction of Jeeter to Lifted, Lifted shall pay to Mirsky finder’s fees equal to 6.5% of the amount, if any, by which Lifted’s share of the Aggregate Product Revenue under the Jeeter Agreement exceeds Lifted’s share of the Product Costs under the Jeeter Agreement. Extrax NM Agreement On June 1, 2023, Lifted and Extrax NM, LLC (“ENM”) entered into an Agreement (the “ENM Agreement”). Pursuant to the ENM Agreement, (1) Lifted will sell certain devices/objects to ENM, and Lifted will loan certain amounts to ENM, and (2) ENM will manufacture and exclusively sell Urb-branded marijuana products to licensed marijuana dispensaries located in New Mexico. ENM shall pay over to Lifted one-half of the gross sales proceeds, excluding only governmentally-imposed taxes, received by ENM from product sales, which payments shall be allocated and applied as follows: firstly, to repay Lifted for its loans to ENM; secondly, to pay to Lifted mutually agreed upon amounts for said devices/objects sold by Lifted to ENM; and thirdly, to pay to Lifted a license fee. The ENM Agreement is for an Initial Term of 60 months, provided that if the aggregate product sales during the Initial Term are $10,000,000 or more, then the term of the ENM agreement will automatically renew for a Renewal Term of 60 months (and similarly in regard to Renewal Terms). Lifted and ENM each shall have the right to terminate the ENM Agreement in specified circumstances, including in the event that its CEO determines in good faith, and provides evidence to other party proving, that the business being conducted pursuant to the terms and conditions of the ENM Agreement is no longer profitable for such company. For information regarding the accounting for the ENM Agreement: please refer to the “Revenue” section under NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES Ablis, Bendistillery and Bend Spirits On April 30, 2019, we also closed on the acquisition of 4.99% of the common stock of each of CBD-infused beverages maker Ablis Holding Company (“Ablis”) (www.ablisbev.com), and of distilled spirits manufacturers Bendistillery Inc. (“Bendistillery”) (www.bendistillery.com) and Bend Spirits, Inc. (“Bend Spirits”), all located in Bend, Oregon. Ablis manufactures and sells flavored, lightly carbonated, canned, CBD-infused beverages and shots, CBD-infused muscle rub, among other products. Bendistillery manufactures and sells straight and flavored vodka and gin and various types of whiskey under its brand Crater Lake Spirits (www.craterlakespirits.com). Obligation to Purchase Headquarters Building Toward the end of 2020, our Vice Chairman and Chief Operating Officer NWarrender, through his assigned entity 95th Holdings, LLC (“Holdings”), purchased a building located at 5511 95th Avenue in Kenosha, Wisconsin (“5511 Building”) that was immediately leased to us to conduct our expanded operations. The 5511 Building includes office, laboratory and warehouse space. As part of the lease agreement with Holdings, the parties agreed that our wholly owned subsidiary Lifted would eventually purchase the 5511 Building. The purchase price for the 5511 Building was originally subject to valuation based on a formula agreed upon by the parties. Pursuant to an agreement with NWarrender on December 30, 2021, the parties agreed to set the purchase price for the 5511 Building at $1,375,000. Prior to the Acceleration Agreement, which was entered into by the Company with NWarrender on July 5, 2022, Lifted had an obligation to complete the purchase of the 5511 Building on or before December 31, 2022. Pursuant to the Acceleration Agreement, the deadline to purchase the 5511 Building has been extended by one year to December 31, 2023. In addition, the Acceleration Agreement contains a provision that if we raise $5,000,000 of debt or equity capital, then Lifted or our designee shall purchase the 5511 Building from Holdings at the agreed upon $1,375,000 purchase price within two days. The Company desires to have all of its operations under one roof at the 5511 Building in order to become more efficient. The Company has hired and paid an architectural and construction company (the “Construction Company”) which has created a preliminary design for expanding the 5511 Building by approximately 30,000 square feet. The Construction Company has provided a preliminary estimate that the potential expansion could cost the Company approximately $3,500,000. Neither the management nor the Board of Directors of the Company has committed to such potential expansion, but it is under active consideration. The Company, in its discussions with potential lenders, has disclosed this potential use of borrowed funds to pay for a potential expansion of the 5511 Building. Capital Raise Cash on hand is currently limited, so in order to purchase for $1.375 million the 5511 Building, to build our available working capital, to close future acquisitions, and potentially also in order to pay other corporate obligations such as certain bonuses, our company-wide bonus pool, and/or income taxes, it may be necessary for us to raise substantial additional capital, and no guarantee or assurance can be made that such capital can be raised on acceptable terms, if at all. We are currently exploring the possibility of raising capital via bank debt, in order to purchase for $1.375 million the 5511 Building, to pay the cash portion of the Merger Consideration under the Oculus Merger Agreement, to build our available working capital, to pay transactional fees and expenses, and potentially also to pay off other liabilities of the Company and Lifted such as certain bonuses, our company-wide bonus pool, and/or income taxes. If we were ever to proceed forward with an equity raise, it may be in conjunction with a potential listing of our common stock on a stock exchange. However, there can be no guarantee or assurance that any such debt and/or equity capital raise or listing will be completed on acceptable terms, if at all.

BASIS OF PRESENTATION AND SIGNI

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES	9 Months Ended
	Sep. 30, 2023
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES	NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES Consolidated Financial Statements Use of Estimates Cash and Cash Equivalents Fair Value of Financial Instruments Accounting Standards Codification (“ASC”) 820 defines fair value, establishes a framework for measuring fair value under GAAP and enhances disclosures about fair value measurements. Fair value is defined under ASC 820 as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value under ASC 820 must maximize the use of observable inputs and minimize the use of unobservable inputs. The standard describes a fair-value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value as follows: Level 1 – Level 2 – Level 3 – Ablis Holding Company, Bendistillery Inc. and Bend Spirits, Inc. are not publicly traded, and as such their financial instruments are Level 3 unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. During the periods reported, there were no changes in the unobservable inputs associated with these investments, and there no other investments of the Company that had Level 3 unobservable inputs. Prepaid Expenses Accounts Receivable Allowances for doubtful accounts of $166,503 and $281,762 were reported at September 30, 2023 and December 31, 2022, respectively. Sales allowances, which reduce gross sales on the Consolidated Statements of Operations, are recorded for estimated future discounts/refunds and product returns and are netted against accounts receivable on the Consolidated Balance Sheets. As of September 30, 2023 and December 31, 2022, accounts receivable were reduced by $332,170 and $935,881, respectively, as a result of the sales allowance. ASU No. 2016-13, Financial Instruments—Credit Losses Accounting Standards Update (“ASU”) No. 2016-13, Financial Instruments – Credit Losses, which is codified as ASC Topic 326, adds to US GAAP the current expected credit loss model ("CECL Model"), which is a measurement model based on expected losses rather than incurred losses. Under the CECL Model, an entity recognizes its estimate of expected losses as an allowance. The Company has considered the applicable guidance in ASU 2016-13. Key aspects of the CECL Model include the following: 1. The CECL Model applies to financing receivables measured at amortized cost, which includes trade accounts receivable. 2. An entity will recognize an allowance for credit losses that results in the financial statements reflecting the net amount expected to be collected from the financial asset. 3. The allowance represents the portion of the amortized cost basis that an entity does not expect to collect due to credit over the asset’s contractual life, considering past events, current conditions and reasonable and supportable forecasts of future economic conditions. The Company’s existing policy for estimating its Allowance for Doubtful Accounts on trade receivables includes the following: 1. Management of the Company reviews and discusses all outstanding customer trade balances as of reporting period end. If a credit loss is expected for an individual balance, the expected balance is accrued for in Allowance for Doubtful Accounts. 2. The Company establishes an allowance for 100% of the balance of invoices per the accounts receivable aging schedule that are more than 90 days past due. 3. The Company incorporates industry-specific factors into its estimate of Allowance for Doubtful Accounts when its evaluation of historical loss experience does not fully encompass expected future economic conditions or other factors. The Company’s position is that the Company’s conservative approach toward the treatment of Allowance for Doubtful Accounts provides sufficient coverage in relation to potential credit losses from outstanding invoice write-offs. Based on its evaluation of the requirements of ASU 2016-13, the Company concludes that no further modification is needed to its existing policy to materially meet the requirements of the current expected credit loss model for Lifted’s trade accounts receivable. Inventory September 30, 2023 December 31, 2022 Raw Goods $ 5,877,926 $ 3,407,196 Finished Goods $ 3,987,276 $ 2,616,771 Total Inventory $ 9,865,202 $ 6,023,967 Monthly overhead costs such as payments for rent, utilities, insurance, and indirect labor are allocated to finished goods based on the estimated percentage cost toward the finished goods. Depreciation expense related to certain machinery and equipment is also allocated to finished goods. At September 30, 2023, $313,743 of overhead costs were allocated to finished goods. In comparison, during the quarter ended December 31, 2022, $127,485 of overhead costs were allocated to finished goods. During the quarters ended September 30, 2023, and 2022, $597,098 and $2,479,798 of obsolete and spoiled inventory was written off, respectively. The primary driver of the write offs in the third quarter of 2023 was related to $489,022 of expired cannabinoid-infused gummies. In the third quarter of 2022, Lifted wrote-off $2,313,902 of obsolete and spoiled inventory of 2 mL disposable vape devices (“Clogged Vapes”) due to clogging issues that management believes was caused by a summer heat wave. In the fourth quarter of 2022, Lifted negotiated a settlement agreement with its third-party disposable vape device manufacturer, which included both the forgiveness of $630,000 of payables owed to the manufacturer and credits totaling $370,047 to be provided by the manufacturer at a quarterly rate of $46,255 in 2023 and 2024. The forgiveness of the payables was recorded as a reduction of cost of goods sold, and the settlement credits were recorded as a settlement asset and other income, both in the fourth quarter of 2022. The settlement asset is being amortized ratably to cost of goods sold over the benefit period of 2023 and 2024. The process of determining obsolete inventory during the quarter involved: 1) Identifying raw goods that would no longer be used in the manufacture of finished goods; 2) Identifying finished goods that would no longer be sold or that are slow moving; and 3) Valuing and expensing raw and finished goods that would no longer be sold. Fixed Assets Management regularly reviews property and equipment and other long-lived assets for possible impairment. This review occurs annually, or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is an indication of impairment, management then prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. Long-lived assets held for sale are recorded at the lower of their carrying amount or fair value less cost to sell. Security Deposits th The Company has paid security deposits for its leased facilities located at 8920 58 th th th As part of Lifted’s acquisition of the assets of Oculus, Lifted has assumed Oculus’ lease of office and operational space in Aztec, New Mexico, and the security deposit that had been previously paid by Oculus to the landlord of the leased space in Aztec, New Mexico. The Company has paid security deposits for utilities to various vendors. State Licensing Deposits and Bonds Revenue The majority of the Company’s sales are of branded products to distributors, wholesalers, and end consumers. A minority of the Company’s sales are of raw goods to manufacturers, distributors and wholesalers. The majority of the Company’s sales are to distributors, followed by the Company’s sales to wholesalers, and then the Company’s sales to end consumers. Distributors primarily sell Lifted’s products to vape and smoke shops, stores specializing in cannabinoid-infused products, convenience stores, health food stores, and other outlets. Typically, the Company’s revenue is recognized when it satisfies a single performance obligation by transferring control of its products to a customer. Control is generally transferred when the Company’s products are either shipped or delivered based on the terms contained within the underlying contracts or agreements. If the shipping terms on a sale are FOB destination, the revenue is deferred until the product reaches its destination. The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on the sale of its products and collected from customers. Discounts and rebates provided to customers are recorded as a reduction to gross sales. Management believes that adequate provision has been made for cash discounts, returns and spoilage based on the Company’s historical experience. Described below are some of the reasons why a customer may want to return an ordered item, and how the Company responds in each situation: 1) The ordered item breaks, melts, or separates in transit to the customer. In this case, the Company will replace the broken, melted or separated item at no cost to the customer. 2) The Company sent the wrong item to the customer. In this case, the Company will allow the customer to keep, at no cost to the customer, the item that was mistakenly sent to the customer. The Company will also send the correct product to the customer, at no cost to the customer. 3) The customer ordered the wrong product. In this case, the customer, at his/her own expense, must mail the mistakenly ordered product back to the Company, and the Company will mail the correct product to the customer. 4) The ordered item is recalled. In a situation where product is recalled, the Company will offer a replacement, credit, or refund. Disaggregation of Revenue The Company has considered providing disaggregation of revenue by information regularly reviewed by the chief operating decision maker for evaluating the financial performance of operating segments, such as type of good, geographical region, market or type of customer, type of contract, contract duration, timing of transfer of goods, and sales channels. Due to the rapidly evolving nature of our industry, the Company is constantly launching new products to stay ahead of trends, finding new sales channels, initiating new distribution networks and modifying the prices of its products. Shown below are tables showing the approximate disaggregation of historical revenue: For the three months ended For the nine months ended September 30, September 30, Location of Sale 2023 2022 2023 2022 Inside of USA $ 13,096,973 99.9 % $ 11,124,904 99.0 % $ 38,056,082 99.9 % $ 45,955,418 99.7 % Outside of USA $ 9,307 0.1 % $ 112,373 1.0 % $ 34,533 0.1 % $ 147,238 0.3 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100.0 % For the three months ended For the nine months ended September 30, September 30, Type of Sale 2023 2022 2023 2022 Net sales of raw materials to customers $ 618 0 % $ 21,707 0.2 % $ 3,696 0 % $ 40,339 0.1 % Net sales of products to private label clients 312,905 2 % 766,129 6.8 % $ 1,178,686 3 % 850,271 1.8 % Net sales of products to wholesalers 2,535,597 19 % 1,404,590 12.5 % $ 7,437,453 20 % 5,825,584 12.6 % Net sales of products to distributors 9,640,568 74 % 8,653,948 77.0 % $ 27,738,487 73 % 36,393,678 78.9 % Net sales of products to end consumers 616,592 5 % 390,903 3.5 % $ 1,732,293 5 % 2,992,784 6.5 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % 46,102,656 100.0 % For the three months ended For the nine months ended September 30, September 30, Hemp vs Non-Hemp Product Sales 2023 2022 2023 2022 Net sales of hemp products $ 12,957,460 99 % $ 11,012,531 98 % $ 35,587,865 93 % $ 45,180,603 98 % Net sales of non-hemp products 148,820 1 % 224,746 2 % 2,502,750 7 % 922,053 2 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100 % For the Three Months Ended For the Nine Months Ended September 30, September 30, Product Type 2023 2022 2023 2022 Vapes $ 7,405,541 57 % $ 4,768,956 42 % $ 19,846,178 52 % $ 23,506,451 51 % Edibles 3,293,422 25 % 3,990,484 36 % $ 10,849,438 28 % 13,147,861 29 % Flower 1,165,926 9 % 851,219 8 % $ 4,203,894 11 % 2,885,302 6 % Cartridges 1,223,320 9 % 1,625,513 14 % $ 3,165,575 8 % 6,561,937 14 % Apparel and Accessories 18,071 0 % 1,106 0 % $ 25,530 0 % 1,106 0 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100 % Cali Agreement Regarding the accounting for the Cali Agreement: the Company has evaluated the principal versus agent considerations in Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers. The Company has considered the following facts to assess whether Lifted has control of the Cali Products that are manufactured and distributed pursuant to the Cali Agreement: · Lifted is the exclusive worldwide manufacturer and distributor of the Cali Products. To fulfill its obligations pursuant to the Cali Agreement, Lifted sources raw goods, labor, and other resources to manufacture the Cali Products at Lifted’s facilities and holds these raw goods and Cali Products in its facilities until the Cali Products are sold and shipped to customers. · Customers’ orders of Cali Products are received through Lifted’s website www.urb.shop. Lifted processes these orders, prepares the Cali Products for shipment from Lifted’s inventories, and ships the Cali Products directly to the customers. Lifted is responsible for collecting payments from customers but does not guarantee collection. · Lifted has the right, in its discretion, to add new Cali brands and Cali Products as they are developed. · Lifted can set prices for Cali Products it supplies or unilaterally discontinue the supply of any Cali product if it no longer makes business sense to Lifted. Based on these considerations, the Company concludes that Lifted is the principal relative to Cali in the Cali Agreement. Therefore, sales of Cali Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment is collected from a customer from the sale of Cali Products, the Commission Payable to Cali is reported as a currently liability on the Company’s Consolidated Balance Sheets, and Commission Expense is reported in the Operating Expenses section of the Consolidated Statements of Operations. Diamond Agreement Regarding the accounting for the Diamond Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. The Company has considered the following facts to assess whether Lifted has control of the Diamond products that are manufactured and distributed pursuant to the Diamond Agreement: · Lifted is the exclusive worldwide manufacturer and distributor of the Diamond Products. To fulfill its obligations pursuant to the agreement, Lifted sources raw goods, labor, and other resources to manufacture the Diamond Products at its own facilities and holds these raw goods and Diamond Products in its facilities until the Diamond Products are sold and shipped to customers. · Customers’ orders of Diamond Products are received through Lifted’s website www.urb.shop. Customers that attempt to purchase the Diamond Products from www.diamondsupplyco.com are redirected to www.urb.shop. Lifted processes these orders, prepares the Diamond Products for shipment from Lifted’s inventories, and ships the Diamond Products directly to customers. · Lifted and Diamond agree upon the retail sales prices for the Diamond Products, and both Lifted and Diamond are to make good faith efforts to collect all payments in connection with each party’s sales of Diamond Products to all of its customers. Based on these considerations, the Company concludes that Lifted is the principal relative to Diamond in the Diamond Agreement. Therefore, sales of Diamond Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment is collected from a customer from the sale of Diamond Products, the Royalty Payable to Diamond is reported as a currently liability on the Company’s Consolidated Balance Sheets, and Royalty Expense is reported in the Operating Expenses section of the Consolidated Statements of Operations. Jeeter Agreement Regarding the accounting for the Jeeter Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. The Company has considered the following facts to assess whether Lifted has control of the Jeeter Products that are manufactured and distributed pursuant to the Jeeter Agreement: · Lifted is the exclusive manufacturer, seller, and distributor of the applicable Jeeter branded products in the USA. To fulfill its obligations pursuant to the agreement, Lifted sources raw goods, labor, and other resources to manufacture the Jeeter Products at its own facilities and holds these raw goods and Jeeter Products in its facilities until the Jeeter Products are sold and shipped to customers. Initially, Lifted was manufacturing all of the Jeeter Products, but in the middle of Q3 2023 Jeeter also began manufacturing joints at its facility after being authorized by Lifted to do so. Nonetheless, Jeeter produces joints during Monday through Friday, and then ships the finished joints to Lifted’s headquarters in Kenosha on Saturday. Lifted controls the Jeeter Products until they are then sold and shipped to the customers. · Customers’ orders of Jeeter Products are received through Lifted’s website www.urb.shop. Lifted processes these orders, prepares the Jeeter Products for shipment from Lifted’s inventories, and ships the Jeeter Products directly to the customers. Lifted is responsible for collecting payments from customers but does not guarantee collection, nor the timetable of such collection. Based on these considerations, the Company concludes that Lifted is the principal relative to Jeeter in the Jeeter Agreement. Therefore, sales of Jeeter Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment is collected from a customer from the sale of Jeeter Products, the Commission Payable to Jeeter is reported as a currently liability on the Company’s Consolidated Balance Sheets, and Commission Expense is reported in the Operating Expenses section of the Consolidated Statements of Operations. ENM Agreement Regarding the accounting for the ENM Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. Management has considered the following facts to assess Lifted’s position relative to ENM under the ENM Agreement: · ENM has the right to use the Urb brand name on marijuana products sold within New Mexico in accordance with ENM’s license to manufacture marijuana products that can be sold to marijuana dispensaries in New Mexico. ENM sources raw goods, labor, and other resources to manufacture the Urb-branded products at its own facilities and holds these raw goods and Urb-branded products in its facilities until the Urb-branded products are sold and shipped to customers. ENM controls the Urb-branded products until they are then sold and shipped to the customers. · Customers’ orders of Urb-branded products are received by ENM. ENM processes these orders, prepares the Urb-branded products for shipment from ENM’s inventories, and ships the Urb-branded products directly to the customers. ENM is responsible for collecting payments from the customers. · ENM will source some of the raw goods, fixed assets and supplies from Lifted for manufacture of the Urb-branded products. The raw goods sourced from Lifted are referred to in the ENM Agreement as “Unit Components”. These Unit Components are maintained in Lifted’s inventories and shipped to ENM based on agreement between the CEOs of both Lifted and ENM. Lifted receives an agreed upon price, referred to in the ENM Agreement as the “Unit Component Price”, for each Unit Component shipped to ENM. · ENM shall pay over to Lifted one-half of the Unit Sale Proceeds, which payments shall be allocated and applied as follows: firstly, to repay Lifted for its loans to ENM; secondly, to pay to Lifted mutually agreed upon amounts for the Unit Components; and thirdly, to pay to Lifted a License Fee. Based on these considerations, the Company concludes that Lifted is a principal relative to ENM in the ENM Agreement in regards to Lifted’s sale of Unit Components to ENM. Therefore, Lifted recognizes sales of Unit Components to ENM on a gross basis on Lifted’s Consolidated Statements of Operations. The Company concludes that Lifted is an agent relative to ENM in the ENM Agreement in regards to ENM’s sale of Urb-branded products to dispensary customers. When ENM pays over to Lifted one-half of the Unit Sale Proceeds, Lifted will first apply this money to the loans receivable from ENM, and then the money will be applied to the receivable(s) related Lifted’s sale of the Unit Components to ENM. Then, any of the excess/remaining money will be recognized and reported by Lifted as License Fee revenue on Lifted’s Consolidated Statements of Operations. Deferred Revenue Amounts received from a customer before the purchased product is shipped to the customer are treated as deferred revenue. If cash is not received, an accounts receivable is recognized for the invoiced order, but revenue is not recognized until the order is fully shipped. Accounts receivable include amounts associated with partially shipped orders, for which the unshipped portion is a contract asset. Contract assets represent invoiced but unfulfilled performance obligations. The table shown below represents the composition of deferred revenue between contract assets (invoiced but unfulfilled performance obligations) and deposits from customers from unfulfilled orders as of September 30, 2023 and December 31, 2022. September 30, 2023 December 31, 2022 Contract Assets (invoiced but unfulfilled performance obligations) $ 806,388 $ 224,141 Deposits from customers for unfulfilled orders $ 436,741 $ 369,945 Total Deferred Revenue $ 1,243,128 $ 594,086 Cost of Goods Sold Cost of goods sold amounted to $8,684,277 and $10,423,533 during the quarters ended September 30, 2023 and 2022, respectively. $597,098 and $2,479,798 of cost of goods sold relates to spoiled and obsolete inventory written off during the quarters ended September 30, 2023 and 2022, respectively. Operating Expenses During the nine months ended September 30 2023, total operating expenses included a one-time, non-cash stock compensation expense of $2,138,175, which was $1,663,163 on an after-tax basis. No stock compensation was recorded in the nine months ended September 30, 2022. At the closing of the acquisition of Lifted in February 2020, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation (the “Deferred Contingent Stock”) to certain persons specified by NWarrender in a schedule delivered by him to the Company (the “Deferred Contingent Stock Recipients”), as an employee retention incentive. Now that certain conditions and requirements have been met, the Deferred Contingent Stock vested on February 24, 2023, and on this date, in accordance with US GAAP, the Company expensed the value of the vested Deferred Contingent Stock. This one-time, non-cash charge swung our Company from net income for the nine months ended September 30, 2023 of $3,798,530 to net income of $2,135,367. But for this charge, our Company would have reported a basic and fully diluted EPS for the nine months ended September 30, 2023 of $0.26 and $0.25, respectively. Income Taxes Basic and Diluted Earnings (Loss) Per Common Share For the Three Months Ended For the Nine Months Ended September 30, September 30, 2023 2022 2023 2022 Net Income $ 617,648 $ 423,486 Net Income $ 2,135,367 $ 6,587,739 Weighted average number of common shares outstanding: Weighted average number of common shares outstanding: Basic 14,648,874 14,102,578 Basic 14,470,895 14,073,366 Diluted 15,356,374 15,884,776 Diluted 15,178,395 15,855,564 Basic Net Income per Common Share $ 0.04 $ 0.03 Basic Net Income per Common Share $ 0.15 $ 0.47 Diluted Net Income per Common Share $ 0.04 $ 0.03 Diluted Net Income per Common Share $ 0.14 $ 0.41 As of September 30, 2023, in addition to our outstanding common stock, we have issued (a) options to purchase 1,076,698 shares of common stock at $2.00 per share, (b) warrants to purchase 155,500 shares of common stock at $1.00 per share, (c) rights to purchase warrants to purchase 100,000 shares of common stock at $1.85 per share, and (d) warrants to purchase 2,280,000 shares of common stock at $5.00 per share, all of which are vested. At September 30, 2023, the Company had 2,500 shares of Series A Preferred Stock outstanding convertible into 250,000 shares of common stock; these are included in the diluted earnings calculation. At September 30, 2023, the Company had 40,000 shares of Series B Preferred Stock outstanding convertible into 40,000 shares of common stock; these are not included in the diluted earnings calculation because the exercise price ($5.00/share) was higher than the stock closing price at September 30, 2023 ($1.30/share). There were also 142,000 shares of issuable Deferred Contingent Stock included in the September 30, 2023 diluted EPS calculation. Also included in the September 30, 2023 diluted EPS calculation was the minimum number of shares of common stock (160,000) that will eventually be issued pursuant to the Oculus Merger Agreement. In comparison, as of September 30, 2022, in addition to our outstanding common stock, we have issued (a) options to purchase 1,076,698 shares of common stock at $2.00 per share, (b) warrants to purchase 155,500 shares of common stock at $1.00 per share, (c) rights to purchase warrants to purchase 100,000 shares of common stock at $1.85 per share, and (d) warrants to purchase 2,295,000 shares of common stock at $5.00 per share. Regarding the aforementioned warrants to purchase 2,295,000 shares of our common stock at an exercise price of $5.00 per share: of the total, warrants to purchase 1,550,000 shares of our common stock are vested, while the remaining warrants to purchase 745,000 shares of our common stock are not vested and are subject to certain conditions and requirements. Also at September 30, 2022, the Company had Series A Preferred Stock outstanding convertible into 450,000 shares of common stock; these are included in the diluted earnings calculation. Also at September 30, 2022, the Company had Series B Preferred Stock outstanding convertible into 40,000 shares of common stock; these are not included in the diluted earnings calculation because the exercise price ($5.00/share) was higher than the stock closing price at September 30, 2022 (3.40/share). Recent Accounting Pronouncements ASU No. 2016-13, Financial Instruments—Credit Losses NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES for more information The Company is researching what other pronouncements may be applicable to the Company’s accounting and whether or not any other pronouncements should be adopted. Advertising and Marketing Expenses Off-Balance Sheet Arrangements Reclassifications Business Combinations and Consolidated Results of Operations and Outlook Business Combinations and Reorganizations When the Company acquires a business, we allocate the purchase price to the assets acquired and liabilities assumed in the transaction at their respective estimated fair values. We record any premium over the fair value of net assets acquired as goodwill. The allocation of the purchase price involves judgments and estimates both in characterizing the assets and in determining their fair value. We use all available information to make these fair value determinations and engage independent valuation specialists to assist in the fair value determination of the acquired long-lived assets.

RISKS AND UNCERTAINTIES

RISKS AND UNCERTAINTIES	9 Months Ended
	Sep. 30, 2023
RISKS AND UNCERTAINTIES
RISKS AND UNCERTAINTIES	NOTE 3 - RISKS AND UNCERTAINTIES Going Concern – The Company’s investments in Ablis, Bendistillery and Bend Spirits made the Company a minority owner of these companies. As a minority owner, the Company is not able to recognize any portion of Ablis’, Bendistillery’s or Bend Spirits’ revenues or earnings in the Company’s financial statements. The Company monitors its investments in Ablis, Bendistillery and Bend Spirits, and from time to time and will evaluate whether there has been a potential impairment of value. The COVID-19 pandemic and its ramifications, combined with the expenses and potential liabilities associated with litigation involving Lifted, combined with the regulatory risks and uncertainties associated with the cannabinoid-infused products, vaping and nicotine products industries, combined with the risks associated with internet hacking or sabotage, combined with the risks of employee and/or independent contractor disloyalty or theft of Company information and opportunities, have created significant adverse risks to the Company, which have caused substantial doubt about the Company’s ability to continue as a going concern. Prior to the Acceleration Agreement, which was entered into by the Company with NWarrender on July 5, 2022, Lifted had an obligation to complete the purchase of the 5511 Building on or before December 31, 2022. Pursuant to the Acceleration Agreement, the deadline to purchase the 5511 Building has been extended by one year to December 31, 2023. In addition, the Acceleration Agreement contains a provision that if we raise $5,000,000 of debt or equity capital, then Lifted or our designee shall purchase the Property from 95th Holdings, LLC at the agreed upon $1,375,000 purchase price within two days. The Company is also accruing and paying 3% annual dividends on its Series A and Series B Convertible Preferred Stock. Also, on February 14, 2022, NWarrender, GJacobs and WJacobs (together the “Parties”) and LFTD Partners, entered into an agreement (the “Amended Omnibus Agreement”) that amends in part the Agreement dated as of December 30, 2021 entered into by and among LFTD Partners Inc., the Parties, Lifted Liquids, Inc. d/b/a Lifted Made and 95th Holdings, LLC (the “Omnibus Agreement”). The Amended Omnibus Agreement (1) terminates the right for the Parties to receive bonus compensation in regard to 2021 that is in excess of the Modified 2021 Bonus Pool Amount of $1,556,055 set out in the Omnibus Agreement; (2) places a cap on the 2022 company-wide bonus pool such that the 2022 company-wide bonus pool shall not be allowed to be accrued or paid by LIFD if and to the extent that doing so would decrease LIFD’s 2022 diluted earnings per share of common stock below $0.56 per share; and (3) the $500,000 of additional bonus set out in the Omnibus Agreement, is now allocated and defined as a retention bonus of $166,667 to each of NWarrender, GJacobs and WJacobs to be paid at the end of 2022 so long as each respective executive has not earlier resigned from LFTD Partners (the “2022 Retention Bonuses”). Moreover, LFTD Partners agrees and covenants that the Chairman of the Compensation Committee is authorized to negotiate and agree on behalf of LFTD Partners in regard to a 2023 supplemental retention bonus for NWarrender, GJacobs and WJacobs (in addition to the company-wide Bonus Pool) (the “2023 Retention Bonuses”), and if and only if the amounts of the 2023 Retention Bonuses are mutually agreed upon in writing among the Chairman of the Compensation Committee, NWarrender, GJacobs and WJacobs, then one-third of the 2023 Retention Bonuses shall be paid by LFTD Partners to each of NWarrender, GJacobs and WJacobs on or before March 15, 2024, provided that such officer shall not have earlier resigned as an officer of LFTD Partners. During 2022, Lifted for the first time hired an outside laboratory to conduct research and development on a potential new, non-hemp-derived, synthetic psychedelic product (the “New Psychedelic Product”) for a total of $19,800. Such research and development of the New Psychedelic Product has been put on indefinite hold. Lifted has recently successfully purchased from third parties a natural equivalent of the New Psychedelic Product. No guarantee or assurance can be given that in the future Lifted will be able to purchase more of this natural equivalent of the New Psychedelic Product, or a synthesized version thereof. In addition, factors that could materially affect future operating results include, but are not limited to, changes to laws and regulations, especially any future changes to the so-called “Farm Bill” at the federal level, any new rule proposed by the federal Drug Enforcement Administration that might attempt to classify certain hemp-derived products as controlled substances, and any other federal or state laws and regulations related to hemp-derived cannabinoids, nicotine or tobacco products, kratom, psychoactive products and/or vaping. The company is also subject to vendor concentration risk, customer concentration risk, customer credit risk, and counterparty risk. The Company maintains levels of cash bank accounts that, at times, may exceed federally insured limits. The Company has not experienced any losses in such accounts and it believes that it is not exposed to any significant credit risk on cash. No assurance or guarantee whatsoever can be given that the net income of the Company’s wholly-owned subsidiary Lifted will be sufficient to allow the Company to pay all of its operating expenses, the dividends accruing and being paid on the Company’s preferred stock, the company-wide bonus pool, and the 2023 Retention Bonuses. As a result, there is substantial doubt that the Company will be able to continue as a going concern. Bankruptcy of the Company at some point in the future is a possibility. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern. The Company currently has one revenue-generating subsidiary, Lifted. If and to the extent that the revenue generated by Lifted is not adequate to pay the Company’s operating expenses and the dividends accruing on its preferred stock, then Company management plans to sustain the Company as a going concern by taking the following actions: (1) acquiring and/or developing additional profitable businesses that will create positive income from operations; and/or (2) completing private placements of the Company’s common stock and/or preferred stock. Management believes that by taking these actions, the Company will be provided with sufficient future operations and cash flow to continue as a going concern. However, there can be no assurances or guarantees whatsoever that the Company will be successful in consummating such actions on acceptable terms, if at all. Moreover, any such actions can be expected to result in substantial dilution to the existing shareholders of the Company. Concentration of Credit Risks Vendor Dependence The loss of Lifted’s relationships with these customers and vendors could have a material adverse effect on Lifted’s business.

THE COMPANYS INVESTMENTS

THE COMPANYS INVESTMENTS	9 Months Ended
	Sep. 30, 2023
THE COMPANYS INVESTMENTS
THE COMPANY'S INVESTMENTS	NOTE 4 – THE COMPANY’S INVESTMENTS The Company’s Investments in Ablis, Bendistillery and Bend Spirits On April 30, 2019, the Company purchased 4.99% of the common stock of each of Ablis Holding Company, Bendistillery Inc., and Bend Spirits, Inc. for an aggregate purchase price of $1,896,200. Under US Generally Accepted Accounting Principles (“GAAP”), the Company uses the cost method to account for our minority equity ownership interests in businesses in which the Company owns less than 20% of equity ownership and have no substantial influence over the management of the businesses. Under the cost method of accounting, the Company reports the historical costs of the investments as assets on its balance sheet. However, US GAAP does not permit the consolidation of its financial statements with the financial statements of companies in which the Company owns minority equity ownership interests. As such, the Company’s investments in Ablis, Bendistillery and Bend Spirits made the Company a minority owner of these companies. As a minority owner, the Company will not be able to recognize any portion of Ablis’, Bendistillery’s or Bend Spirits’ revenues or earnings in the Company’s financial statements. US GAAP also requires the Company to record these types of investments at cost minus impairment, if any, plus or minus changes resulting from observable price changes in orderly transactions for the identical or a similar investment of the same issuer. As such, the Company will not be allowed to consolidate into its financial statements any portion of the revenues, earnings or assets of companies in which it owns minority equity ownership interests such as Ablis, Bendistillery and Bend Spirits. Moreover, even if there is evidence that the fair market values of the investments have increased above their historical costs, US GAAP does not allow increasing the recorded values of the investments. Under US GAAP, the only adjustments that may be made to the historical costs of the investments are write downs of the values of the investments, which must be made if there is evidence that the fair market values of the investments have declined to below the recorded historical costs. At each reporting period, the Company makes a qualitative assessment considering impairment indicators to evaluate whether its investments are impaired. Factors that the Company would consider indicators of impairment include: (1) a significant deterioration in the earnings performance, credit rating, asset quality, or business prospects of the investee, (2) a significant adverse change in the regulatory, economic, or technological environment of the investee, (3) a significant adverse change in the general market condition of either the geographical area or the industry in which the investee operates, (4) a bona fide offer to purchase, an offer by the investee to sell, or a completed auction process for the same or similar investment for an amount less than the carrying amount of that investment, and (5) factors that raise significant concerns about the investee’s ability to continue as a going concern, such as negative cash flows from operations, working capital deficiencies, or noncompliance with statutory capital requirements or debt covenants. Up to the date of this Quarterly Report on Form 10-Q, none of the above factors have been applicable to the Company’s investments. The qualitative assessments at the end of quarters one, two and three are done via conference calls with the management teams of Ablis, Bendistillery and Bend Spirits. The qualitative assessment at the end of the fourth quarter relating to these entities also includes review of their respective financial statements that have been reviewed by a third-party accounting firm. At that time, the Company performs an annual impairment assessment. The reviewed financial statements of these companies are not audited, and the Company is not active in the management of these companies, and except for these companies’ quarterly meetings with the management of the Company, the Company’s assessment of these companies is inherently limited to infrequent and relatively brief conversations with officers of these companies and to reviews of those reviewed financial statements. On October 13, 2023, the management of LFTD Partners had a video conference with the officers of Ablis, Bendistillery and Bend Spirits. During this meeting, the management of those companies discussed the performance of Ablis, Bendistillery and Bend Spirits during the quarter and nine months ended September 30, 2023. Based upon the financial and non-financial information that was shared with LFTD Partners during that conference call, the management of LFTD Partners believes that no impairment of the value of Bendistillery, Bend Spirits or Ablis is warranted at this point in time. The information that was shared by the management of Ablis included, among other things: the planned launching of new Ablis products; growth in sales and profitability; and a continued focus on cost savings. The information that was shared by the management of Bendistillery and Bend Spirits included, among other things: positive net income for the three and nine months ended September 30, 2023; the planned launch of a new Crater Lake Spirits product in the first quarter of 2024; the installation of new equipment, which should reduce costs, is expected to be installed in the first half of November 2023; a fully operational new warehouse; and a continued focus on cost savings. The Company’s Investment in Lifted Made Goodwill represents the future economic benefit arising from other assets acquired that could not be individually identified and separately recognized. The goodwill arising from the Company’s acquisitions is attributable to the value of the potential expanded market opportunity with new customers. Goodwill is not amortized but is subject to annual impairment testing unless circumstances dictate more frequent assessments. The Company performs an annual impairment assessment for goodwill during the fourth quarter of each year and more frequently whenever events or changes in circumstances indicate that the fair value of the asset may be less than the carrying amount. Goodwill impairment testing is a two-step process performed at the reporting unit level. Step one compares the fair value of the reporting unit to its carrying amount. The fair value of the reporting unit is determined by considering both the income approach and market approaches. The fair values calculated under the income approach and market approaches are weighted based on circumstances surrounding the reporting unit. Under the income approach, the Company determines fair value based on estimated future cash flows of the reporting unit, which are discounted to the present value using discount factors that consider the timing and risk of cash flows. For the discount rate, the Company relies on the capital asset pricing model approach, which includes an assessment of the risk-free interest rate, the rate of return from publicly traded stocks, the Company’s risk relative to the overall market, the Company’s size and industry and other Company-specific risks. Other significant assumptions used in the income approach include the terminal value, growth rates, future capital expenditures and changes in future working capital requirements. The market approaches use key multiples from guideline businesses that are comparable and are traded on a public market. If the fair value of the reporting unit is greater than its carrying amount, there is no impairment. If the reporting unit’s carrying amount exceeds its fair value, then the second step must be completed to measure the amount of impairment, if any. Step two calculates the implied fair value of goodwill by deducting the fair value of all tangible and intangible net assets of the reporting unit from the fair value of the reporting unit as calculated in step one. In this step, the fair value of the reporting unit is allocated to all of the reporting unit’s assets and liabilities in a hypothetical purchase price allocation as if the reporting unit had been acquired on that date. If the carrying amount of goodwill exceeds the implied fair value of goodwill, an impairment loss is recognized in an amount equal to the excess. Determining the fair value of a reporting unit is judgmental in nature and requires the use of significant estimates and assumptions, including revenue growth rates, strategic plans, and future market conditions, among others. There can be no assurance that the Company’s estimates and assumptions made for purposes of the goodwill impairment testing will prove to be accurate predictions of the future. Changes in assumptions and estimates could cause the Company to perform an impairment test prior to scheduled annual impairment tests. The Company performed its annual fair value assessment at December 31, 2022 on the goodwill recognized as part of the acquisition of Lifted, and determined that no impairment was necessary. The factors that led the Company to this conclusion include, among other things: continued growth in sales and profitability year-over-year, the launch of first-to-market, ground-breaking new products, the addition of more wholesalers and distributors nationwide, increased sales to wholesalers and end consumers, the continued growth of Lifted’s flagship brand Urb Finest Flowers, and continued positive publicity of Lifted. The Company’s Investment in SmplyLifted LLC On September 22, 2020, LFTD Partners Inc. and Lifted Made and privately-held SMPLSTC, Costa Mesa, CA formed an equally-owned new entity called SmplyLifted LLC, which sold tobacco-free nicotine pouches in several flavors and nicotine strengths under the brand name FR3SH (www.GETFR3SH.com). Lifted had a 50% membership interest in SmplyLifted LLC. The other 50% of SmplyLifted is owned by SMPLSTC LLC and its principals, who are located in Costa Mesa, California. Under US GAAP, the Company used the equity method to account for its 50% membership interest in SmplyLifted. Under the equity method of accounting, the Company recorded its share (50%) of SmplyLifted’s earnings (or losses) as income (or losses) on the Consolidated Statements of Operations. The Company recorded its initial investment in SmplyLifted, which was $200,000, as an asset at historical cost. Under the equity method, the investment’s value was periodically adjusted to reflect the changes in value due to Lifted’s share in SmplyLifted’s income or losses. During the 2020 Stub Year, the Company recognized a loss of $4,429 from its 50% membership interest in SmplyLifted, and wrote down the value of its investment in SmplyLifted to $195,571. During the year ended December 31, 2021, the Company recognized a loss of $195,571 from its 50% membership interest in SmplyLifted. At December 31, 2021, Lifted Made wrote off its receivables from SmplyLifted, and its loans to SmplyLifted, which totaled $388,727. On February 9, 2022, Lifted Made signed an Agreement to sell its 50% membership interest in SmplyLifted LLC to Corner Vapory LLC, an affiliate of NWarrender, CEO of Lifted, for $1, plus ninety-nine percent (99%) of any and all payments and other consideration received or owed to Corner Vapory LLC in regard to SmplyLifted’s existing inventory of FR3SH brand tobacco-free nicotine pouches. Lifted had the option to re-purchase the 50% membership interest in SmplyLifted LLC from Corner Vapory LLC for $1,000 in cash at any time on or before December 31, 2032. However, Lifted never exercised this option, and SmplyLifted was dissolved on November 28, 2022, due to insolvency.

PROPERTY AND EQUIPMENT NET

PROPERTY AND EQUIPMENT NET	9 Months Ended
	Sep. 30, 2023
PROPERTY AND EQUIPMENT NET
PROPERTY AND EQUIPMENT, NET	NOTE 5 – PROPERTY AND EQUIPMENT, NET Property and Equipment consist of the following: Asset Class September 30, 2023 December 31, 2022 Machinery & Equipment $ 1,468,609 $ 664,606 Leasehold Improvements $ 581,394 $ 379,499 Trade Show Booths $ 55,081 $ 10,000 Vehicles $ 75,047 $ 75,047 Computer Equipment $ 18,979 $ 7,312 Furniture & Fixtures $ 107,509 $ 92,934 Sub-total: $ 2,306,619 $ 1,229,398 Less: accumulated depreciation $ (472,129 ) $ (209,143 ) $ 1,834,490 $ 1,020,255 The useful lives of the Company’s fixed assets by asset class are as follows: Asset Class Estimated Useful Life Machinery & Equipment 60 months Leasehold Improvements 60 months Trade Show Booths 36 months Vehicles 60 months Computer Equipment 60 months Furniture & Fixtures 60 months Leasehold Improvements are depreciated over the shorter of the length of the lease or the estimated useful life. After allocating depreciation of machinery and equipment of $66,768 and $144,493, respectively, as overhead to finished goods, depreciation expense of $44,012 and $118,493, respectively, was recognized during the three and nine months ended September 30, 2023. In comparison, during the three and nine months ended September 30, 2022, $15,682 and $41,809, respectively, of depreciation related to machinery and equipment was allocated as overhead to finished goods. After allocating depreciation of machinery and equipment for the quarter as overhead to finished goods, depreciation expense of $18,279 and $49,854, respectively, was recognized for the three and nine months ended September 30, 2022. Also, in the Consolidated Statements of Operations, depreciation expense is consolidated with amortization expense.

NOTES RECEIVABLE

NOTES RECEIVABLE	9 Months Ended
	Sep. 30, 2023
NOTES RECEIVABLE
NOTES RECEIVABLE	NOTE 6 – NOTES RECEIVABLE The William Noyes Webster Foundation, Inc. The Foundation, a non-profit Massachusetts corporation, has received a provisional registration from the Commonwealth of Massachusetts to own and operate a medical marijuana cultivation facility in Plymouth, Massachusetts, and a medical marijuana dispensary in Dennis, Massachusetts. Jane W. Heatley (“Heatley”) is the founder and a member of the board of directors of the Foundation. Teaming Agreement Promissory Note Between April and July 2015, the Company loaned an additional $135,350 to the Foundation, evidenced by the Note and secured by the Security Agreement. Following such additional loans, the principal of the loan from the Company to the Foundation, evidenced by the Note and secured by the Security Agreement, is now $737,850. The principal balance outstanding under the Note bore interest at the rate of 12.5% per annum, compounded monthly. It was contemplated that the first payment of accrued interest by the Foundation under the Note would be made as soon after the Foundation commences operations of the Plymouth Cultivation Facility and the Dennis Dispensary as the Foundation’s cash flows shall reasonably permit, but in any event no later than one year after the Foundation commences operations. The principal of the Note would be payable in eight consecutive equal quarterly installments, commencing on the last day of the calendar quarter in which the Foundation commences operations. Principal on the Note and related accrued interest would be considered past due if the aforementioned payments were not received by their due dates. Uncollectable Note and Interest Receivable

INTANGIBLE ASSETS NET

INTANGIBLE ASSETS NET	9 Months Ended
	Sep. 30, 2023
INTANGIBLE ASSETS NET
INTANGIBLE ASSETS, NET	NOTE 7 – INTANGIBLE ASSETS, NET Website The cost of developing Lifted’s website, www.LiftedMade.com, which has been superseded by www.urb.shop, was amortized over 32 months. No amortization related to the website was recognized during the three and nine months ended September 30, 2023 since the website intangible asset was fully amortized as of December 31, 2022. In comparison, $347 and $1,040, respectively, in amortization related to the website was recognized during the three and nine months ended September 30, 2022.

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	9 Months Ended
	Sep. 30, 2023
RELATED PARTY TRANSACTIONS
RELATED PARTY TRANSACTIONS	NOTE 8 – RELATED PARTY TRANSACTIONS Sublease of Space Located at 2701-09 West Fulton PH, Chicago, Illinois 60612 On July 6, 2022, Lifted entered into a sublease for office space in Chicago, Illinois located at 2701-09 West Fulton PH, Chicago, Illinois 60612. The sublease costs $3,000 per month, plus supplemental lease related charges such as real estate taxes and common expenses of the property that we anticipate will be commercially typical costs. The sublease was retroactively effective as of June 1, 2022 and for a five-month term that ended on October 31, 2022. The purpose of the sublease is to make available office space for the members of Lifted’s sales team who live in Chicago. These salespeople were spending significant time in their cars commuting from Chicago to Kenosha. The sublessor is one of our affiliates, Bill McLaughlin, Lifted’s Chief Strategy Officer. The sublease is structured so that Mr. McLaughlin's lease payment obligations to the landlord are passed on to Lifted on a dollar-for-dollar basis, such that Mr. McLaughlin does not realize a cashflow profit or loss from the sublease. The sublease is currently operating on a month-to-month basis. Since the term is less than twelve months, this lease is not recorded on the Consolidated Balance Sheet, and lease expense is recognized on a straight-line basis over the lease term. Robert T. Warrender II In January 2022, Lifted hired Mr. Robert T. Warrender II, NWarrender’s father, as an employee. Mr. Warrender is also a Director of LFTD Partners Inc. During the three and nine months ended September 30, 2023, $19,940 and $49,940, respectively, in wages were paid to Mr. Warrender. As of September 30, 2023, $1,720 in expense reimbursements were owed to Mr. Warrender. In comparison, during the three and nine months ended September 30, 2022, $16,154 and $39,231 in wages were paid to Robert T. Warrender II. As of September 30, 2022, $4,977 in expense reimbursements were owed to Robert T. Warrender II. Through the second quarter of 2022, Lifted shared a shipping account with a company formerly operated by Mr. Warrender. Lifted did this in an effort to reduce shipping costs, as the shipper gave a price discount based on volume. Lifted reimbursed Mr. Warrender’s company for the cost of shipping. During the quarter ended September 30, 2022, Lifted did not reimburse Robert T. Warrender II for any shipping costs. During the nine months ended September 30, 2022, Mr. Warrender II’s company refunded Lifted a net amount of $7,377. During the quarter ended September 30, 2022, also, Lifted bought a manual fork lift from Mr. Warrender’s company for a price that we believe reflected its fair market value. Robert T. Warrender III Mr. Robert T. Warrender III is NWarrender’s brother, and Director Mr. Robert T. Warrender II’s son. From January 9, 2023 until July 1, 2023, Mr. Warrender worked for Lifted as an employee in sales; previously, Mr. Warrender operated as an independent contractor of Lifted. During the three and nine months ended September 30, 2023, $0 and $22,700 in compensation was paid to Mr. Warrender. In comparison, during the three and nine months ended September 30, 2022, $0 and $54,384 in sales commissions were paid to Robert T. Warrender III. Vincent J. Mesolella During three and nine months ended September 30, 2023 and 2022, Lead Outside Director Mr. Vincent J. Mesolella received directors fees in the amount of $4,000 for each quarter. During the quarter ended March 31, 2022, Mr. Mesolella was also paid $40,000 of the Modified 2021 Bonus Pool Amount. Joshua A. Bloom During the three and nine months ended September 30, 2023 and 2022, Director Dr. Joshua A. Bloom received quarterly directors fees in the amount of $4,000 for each quarter. During the quarter ended March 31, 2022, Dr. Bloom was also paid $20,000 of the Modified 2021 Bonus Pool Amount. Richard E. Morrissy During the three and nine months ended September 30, 2023 and 2022, Director Mr. Richard E. Morrissy received quarterly directors fees in the amount of $4,000 for each quarter. James S. Jacobs During three and nine months ended September 30, 2023 and 2022, Director Dr. James S. Jacobs received quarterly directors fees in the amount of $4,000 for each quarter. Dr. Jacobs is the brother of CEO GJacobs, and Dr. Jacobs is the uncle of WJacobs. Kevin J. Rocio During the three and nine months ended September 30, 2023 and 2022, Director Mr. Kevin J. Rocio received quarterly directors fees in the amount of $4,000 for each quarter. Gerard M. Jacobs The Compensation Agreement contemplated an aggregate of $350,000 being paid by the Company to GJacobs and WJacobs upon the closing of the Company’s acquisition of Lifted and an aggregate of $350,000 being paid by the Company to GJacobs and WJacobs upon December 1, 2020, but such payments were not timely made, and pursuant to the Amendment No. 1 such aggregate of $700,000 of compensation was deferred and made due and payable by the Company to GJacobs and WJacobs together with interest accrued at the rate of 2% annually commencing January 1, 2021, upon demand by GJacobs and WJacobs, and through the date of the Omnibus Agreement only $58,439 of such deferred compensation had been paid to GJacobs (the remaining unpaid deferred compensation together with accrued interest is hereby referred to as the “Deferred Compensation”). Pursuant to the Omnibus Agreement, the Deferred Compensation was paid by the Company to GJacobs and WJacobs in January 2022. During the quarter ended March 31, 2022, GJacobs was also paid $143,713 of the Modified 2021 Bonus Pool Amount. William C. “Jake” Jacobs As described above, the Compensation Agreement contemplated an aggregate of $350,000 being paid by the Company to GJacobs and WJacobs upon the closing of the Company’s acquisition of Lifted and an aggregate of $350,000 being paid by the Company to GJacobs and WJacobs upon December 1, 2020, but such payments were not timely made, and pursuant to the Amendment No. 1 such aggregate of $700,000 of compensation was deferred and made due and payable by the Company to GJacobs and WJacobs together with interest accrued at the rate of 2% annually commencing January 1, 2021, upon demand by GJacobs and WJacobs, and through the date of the Omnibus Agreement only $58,439 of such deferred compensation had been paid to GJacobs (the remaining unpaid deferred compensation together with accrued interest is hereby referred to as the “Deferred Compensation”). Pursuant to the Omnibus Agreement, the Deferred Compensation was paid by the Company to GJacobs and WJacobs in January 2022. Moreover, pursuant to the Omnibus Agreement and simultaneously with such payment of the Deferred Compensation as set out above, the Company paid WJacobs a bonus of $300,000 in January 2022. During the quarter ended March 31, 2022, WJacobs was also paid $152,341 of the Modified 2021 Bonus Pool Amount. Nicholas S. Warrender On February 24, 2020 we closed on the acquisition of 100% of the ownership of CBD-infused products maker Warrender Enterprise Inc. d/b/a Lifted Made (formerly d/b/a Lifted Liquids) of Zion, Illinois (the “Merger”), for consideration of (1) $3,750,000 in cash, (2) $3,750,000 in the form of a secured promissory note accruing interest of 2% per year (the “$3.75M Note”), (3) 3,900,455 shares of unregistered common stock of the Company (the “Stock Consideration”), (4) 645,000 shares of unregistered common stock of the Company that constitute deferred contingent compensation to be issued and delivered to certain persons specified by NWarrender in a schedule delivered by NWarrender to the Company at the closing of the Merger (the “Deferred Contingent Stock”), and (5) warrants to purchase an aggregate of 1,820,000 shares of unregistered common stock of the Company at an exercise price of $5.00 per share that will be issued and delivered to certain persons specified by NWarrender in a schedule delivered by NWarrender to the Company at the closing of the Merger (the “Warrants”). On December 30, 2021, LIFD repaid all principal and interest due under the $3.75M Note between NWarrender and LIFD dated February 24, 2020 that was a portion of the Merger Consideration paid by LIFD to NWarrender under the Merger Agreement. Pursuant to the terms of that promissory note, the unpaid balance of the note accrued interest at the rate of 2% per annum. On December 30, 2021, NWarrender kept $1,000,000 of the repayment, plus accrued interest, and on January 3, 2022, reloaned $2,750,000 back to LIFD at the rate of 2.5% (the “$2.75M Note”). Prior to July 25, 2022, the $2.75M Note payable jointly by the Company and Lifted to NWarrender was secured by a perfected first lien security interest (the “Security Interest”) that encumbered all of the assets of the Company and Lifted. The Company was obligated to pay off the principal of the $2.75M Note in five semi-annual payments to NWarrender of $458,333 and a sixth and final semi-annual payment to NWarrender of $458,335, in each case plus accrued interest, starting on June 30, 2022. On June 7, 2022, LFTD Partners prepaid $916,666 of the principal of the $2.75M Note, and $29,384 of related accrued interest through that date, which left $1,833,334 remaining principal on the $2.75M Note. On July 5, 2022, we entered into an agreement (“Acceleration Agreement”) with NWarrender. Under the terms of the Acceleration Agreement, we were obligated to repay the remaining principal balance as follows: $1,374,999 on or before December 31, 2022, and $458,335 on or before December 31, 2024. Then, on July 8, 2022, we prepaid $916,666, along with accrued interest, and then, on July 25, 2022, we prepaid the remaining principal balance of $916,668 and accrued interest in full, and all collateral securing the $2.75M Note was released. Bonus During the quarter ended March 31, 2022, NWarrender was also paid $680,000 of the Modified 2021 Bonus Pool Amount. Obligation to Purchase Headquarters Building Toward the end of 2020, NWarrender, through his assigned entity 95th Holdings, LLC, purchased a building located at 5511 95th Avenue in Kenosha, Wisconsin (“5511 Building”) that was immediately leased to us to conduct our expanded operations. The 5511 Building includes office, laboratory and warehouse space. As part of the lease agreement with 95th Holdings, LLC, the parties agreed that our wholly owned subsidiary Lifted would eventually purchase the 5511 Building. The purchase price for the 5511 Building was originally subject to variation based on a formula agreed upon by the parties. Pursuant to an agreement with Warrender on December 30, 2021, the parties agreed to set the purchase price for the 5511 Building at $1,375,000. Prior to the Acceleration Agreement, Lifted had an obligation to complete the purchase of the 5511 Building on or before December 31, 2022. Pursuant to the Acceleration Agreement, the deadline to purchase the 5511 Building has been extended by one year to December 31, 2023. In addition, the Acceleration Agreement contains a provision that if we raise $5,000,000 of debt or equity capital, then Lifted or our designee shall purchase the 5511 Building from 95th Holdings, LLC at the agreed upon $1,375,000 purchase price within two days. Warrender Enterprise Inc. As of December 31, 2021, $4,607 was owed by Lifted to Warrender Enterprise Inc., an affiliate of NWarrender; this was related to an income tax refund related to Warrender Enterprise Inc. that was deposited into Lifted’s account. This money was returned to NWarrender in the first quarter of 2022, and Lifted did not owe any money to Warrender Enterprise Inc. at December 31, 2022. SmplyLifted LLC During the quarter ended September 30, 2022, SMPLSTC, one of Lifted’s partners in SmplyLifted, wrote a check to Lifted for $19,992 on behalf of SmplyLifted LLC, to cover two third-party accounting-related invoices of SmplyLifted. SMPLSTC’s check was short of the total of the two invoices by $146. Lifted paid the remaining $146 that SmplyLifted owed one of the third party accounting firms and wrote off the corresponding receivable from SmplyLifted, due to the lack of collectability from SmplyLifted because of SmplyLifted’s insolvency. Corner Vapory LLC NWarrender is a 50% owner in Corner Vapory LLC. Corner Vapory LLC owns a vape shop (called Corner Vapory), and Canna Vita, a CBD shop, both located in Kenosha, Wisconsin. The other owners of Corner Vapory LLC consist of Lifted’s Director of Operations and his wife. Periodically, Corner Vapory may purchase products from Lifted. No sales were made during the nine months ended September 30, 2023, and no accounts receivable were outstanding as of September 30, 2023. During the three and nine months ended September 30, 2022, Corner Vapory LLC purchased $9,306 and $40,410, respectively, worth of products from Lifted, and Lifted wrote off its receivable of $17,260 from Corner Vapory as of September 30, 2022. 95th Holdings, LLC From June 1, 2018 through June 1, 2021, Lifted rented 3,300 square feet of space located in Zion, Illinois, for manufacturing, warehousing and office space. From June 1, 2021 through November 2021, Lifted leased such space on a month-to-month basis. From May 2020 until April 1, 2021, Lifted also temporarily used additional space located adjacent to its rented space in Zion, Illinois, and made payments in lieu of rent therefore. Lifted’s rented space in Zion, Illinois, was not adequate in light of various issues including zoning uncertainties, lack of air conditioning, and small size. As such, on December 18, 2020, Lifted as tenant entered into a Lease Agreement (the “Lease) with 95 th th Lifted constructed improvements including a clean room, and gradually moved into the Kenosha Premises over the course of the first quarter of 2021. Under the terms of the “triple-net” Lease, starting on January 1, 2021, Lifted leased approximately 11,238 square feet at the Premises at $6.13 per square foot per year in base rent ($68,888.94 in 2021), which is subject to a 2% increase in base rent each year, plus certain operating expenses and taxes. The Lease will continue until midnight on the fifth Rent Schedule Date Base Monthly Rent January 1, 2021 – December 31, 2021 $ 5,740.75 January 1, 2022 – December 31, 2022 $ 5,855.57 January 1, 2023 – December 31, 2023 $ 5,972.68 January 1, 2024 – December 31, 2024 $ 6,092.13 January 1, 2025 – December 31, 2025 $ 6,213.97 Under the terms of the Lease, the tenant, Lifted, has the option to purchase the property at any time prior to December 31, 2025, and in any event, Lifted is obligated to purchase the property on or before that date. Pursuant to the Lease, in all cases Lifted’s purchase price for the Premises shall be in an amount equal to the greater of: (1) the fair market value of the Premises at the time Lifted purchases the Premises; or (2) any remaining principal balance of any purchase-money mortgage for the Premises existing at the time of the closing of Lifted’s purchase, plus the corresponding amount identified in the Additional Purchase Price Schedule attached as Exhibit B to the Lease, which is an additional amount ranging between $300,000 and $375,000 based on the number of years that have passed between the commencement of the Lease and the purchase of the Premises by Lifted. Landlord is an entity owned by NWarrender, the Company’s Vice Chairman and COO, the CEO of Lifted, and the largest stockholder of the Company as beneficial owner of 3,900,455 common stock shares. Due to the potential conflict of interest, the terms and conditions of the Lease were negotiated on behalf of Lifted by Mr. Vincent J. Mesolella, the Lead Outside Director of the Company. Landlord and Lifted were represented by their own independent legal counsel in connection with the Lease. Under the terms of the Lease, NWarrender is able to benefit through his entity 95 th Under the terms of the Omnibus Agreement, Lifted is obligated to purchase the Premises from Landlord on or before December 31, 2022 for a fixed purchase price of $1,375,000. Pursuant to the terms of the Acceleration Agreement, the purchase date has been delayed until on or before December 31, 2023.

SHAREHOLDERS EQUITY

SHAREHOLDERS EQUITY	9 Months Ended
	Sep. 30, 2023
SHAREHOLDERS EQUITY
SHAREHOLDERS' EQUITY	NOTE 9 – SHAREHOLDERS’ EQUITY Issuance of Series A Convertible Preferred Stock The Company has authorized 400,000 shares of its Series A Convertible Preferred Stock. Each share of Series A Convertible Preferred Stock may be converted into 100 shares of common stock. The Series A Convertible Preferred Stock accrues and pays dividends at the rate of 3% annually. The accrued Series A Convertible Preferred Stock dividends are cumulative. The Series A Convertible Preferred Stock dividends shall cease to accrue at such time as the Company’s Common Stock has closed at $3.00 per share or higher for 20 consecutive trading days after the first date that the Series A Registration Statement is effective, and there have been, on average, at least 25,000 shares traded on each of those 20 consecutive trading days. The Series A Convertible Preferred Stock have no voting rights. The holders of the Series A Convertible Preferred Stock shall have voluntary conversion rights. Shares of Series A Convertible Preferred Stock are subject to mandatory conversion (in the discretion of the Company) at such time as the Company’s common stock has closed at $5.00 per share or higher for 20 consecutive trading days after the first date that the Series A Registration Statement is effective, and there have been, on average, at least 50,000 shares traded on each of those 20 consecutive trading days. Between February 27, 2019 and May 13, 2019, the Company accepted subscriptions from accredited investors to purchase 66,150 shares of newly issued Series A Preferred Stock for an aggregate purchase price of $6,615,000 in cash. These 66,150 shares of Series A Preferred Stock are convertible at the option of the holders into 6,615,000 shares of newly issued common stock of the Company, or $1.00 per share of common stock of the Company. The Series A Preferred Stock will receive an annual 3% dividend, and will be subject to mandatory conversion, under terms and conditions set forth in the Certificate of Designation of the Series A Preferred Stock. On August 2, 2019, the Company filed a Form S-1 Registration Statement covering the shares of newly issued common stock of the Company into which the Series A Convertible Preferred Stock can be converted. On July 6, 2020, the Company filed with the SEC an amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On December 10, 2020, the Company filed with the SEC a second amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On June 2, 2021, the Company filed with the SEC a third amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On July 2, 2021, the Company filed with the SEC a fourth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On July 26, 2021, the Company filed with the SEC a fifth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. On August 19, 2021, the Company filed with the SEC a sixth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series A Preferred Stock may be converted. The Registration Statement was approved and deemed effective by the SEC on August 26, 2021. As of September 30, 2023, 63,650 shares of Series A Preferred Stock have been converted into a total of 6,365,000 shares of common stock of the Company, which leaves 2,500 shares of Series A Preferred Stock currently outstanding, convertible into 250,000 shares of common stock of the Company. As of September 30, 2023 and December 31, 2022, the Company has accrued a liability of $3,438 and $9,240, respectively, as dividends payable to holders of the Series A Convertible Preferred Stock. The Company fully intends on paying the annual dividends to the holders of the Series A Convertible Preferred Stock. During the three and nine months ended September 30, 2023, a total of $1,463 and $14,963, respectively, of cash dividends were paid to the Series A Convertible Preferred Stock holders. In comparison, during the three and nine months ended September 30, 2022, a total of $0 and $17,147, respectively, of cash dividends were paid to the Series A Convertible Preferred Stock holders. All of the issuances of securities described above were restricted share issuances and deemed to be exempt from registration in reliance on Rule 506 of Regulation D and/or Section 4(2) of the Securities Act as transactions by an issuer not involving a public offering. Each investor represented that they were accredited investors, as defined in Rule 501 of Regulation D and, there was no general solicitation or general advertising used to market the securities. We made available to each investor disclosure of all aspects of our business, including providing the investor with press releases, access to our auditors, and other financial, business, and corporate information. All securities issued were restricted with an appropriate restrictive legend on certificates for notes and warrants issued stating that the securities (and underlying shares) have not been registered under the Securities Act and cannot be sold or otherwise transferred without an effective registration or an exemption therefrom. Issuance of Series B Convertible Preferred Stock The Company has authorized 5,000,000 shares of its Series B Convertible Preferred Stock. Each share of Series B Convertible Preferred Stock may be converted into one share of common stock. The Series B Convertible Preferred Stock accrues and pays dividends at the rate of 3% annually. The accrued Series B Convertible Preferred Stock dividends are cumulative. The Series B Convertible Preferred Stock dividends shall cease to accrue at such time as the Company’s Common Stock has closed at $7.00 per share or higher for 20 consecutive trading days after the first date that the Series B Registration Statement is effective, and there have been, on average, at least 25,000 shares traded on each of those 20 consecutive trading days. The Series B Convertible Preferred Stock have no voting rights. The holders of the Series B Convertible Preferred Stock shall have voluntary conversion rights. Shares of Series B Convertible Preferred Stock are subject to mandatory conversion (in the discretion of the Company) at such time as the Company’s common stock has closed at $9.00 per share or higher for 20 consecutive trading days after the first date that the Series B Registration Statement is effective, and there have been, on average, at least 50,000 shares traded on each of those 20 consecutive trading days. Between July 24, 2019 and December 5, 2019, the Company accepted subscriptions from accredited investors to purchase 100,000 shares of newly issued Series B Preferred Stock for an aggregate purchase price of $500,000 in cash. These 100,000 shares of Series B Preferred Stock are convertible at the option of the holder into 100,000 shares of newly issued common stock of the Company. The Series B Preferred Stock will receive an annual 3% dividend, and will be subject to mandatory conversion, under terms and conditions set forth in the Certificate of Designation of the Series B Preferred Stock. On August 2, 2019, the Company filed a Form S-1 Registration Statement covering the shares of newly issued common stock of the Company into which the Series B Convertible Preferred Stock can be converted. On July 6, 2020, the Company filed with the SEC an amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On December 10, 2020, the Company filed with the SEC a second amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On June 2, 2021, the Company filed with the SEC a third amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On July 2, 2021, the Company filed with the SEC a fourth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On July 26, 2021, the Company filed with the SEC a fifth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. On August 19, 2021, the Company filed with the SEC a sixth amended Registration Statement on Form S-1/A covering 30% of the common stock shares into which the Series B Preferred Stock may be converted. The Registration Statement was approved and deemed effective by the SEC on August 26, 2021. As of September 30, 2023, 60,000 shares of Series B Preferred Stock have been converted into a total of 60,000 shares of common stock of the Company, which leaves 40,000 shares of Series B Preferred Stock currently outstanding, convertible into 40,000 shares of common stock of the Company. As of September 30, 2023 and December 31, 2022, the Company has accrued a liability of $1,784 and $1,796, respectively as dividends payable to holders of the Series B Convertible Preferred Stock. The Company fully intends on paying the annual dividends to the holders of the Series B Convertible Preferred Stock, and as such, the Company has accrued the liability on the Series B Convertible Preferred Stock. During the three and nine months ended September 30, 2023, a total of $4,500 and $4,500, respectively, of cash dividends were paid to the Series B Convertible Preferred Stock holders. In comparison, during the three and nine months ended September 30, 2022, a total of $4,500 and $4,500, respectively, of cash dividends were paid to the Series B Convertible Preferred Stock holders. All of the issuances of securities described above were restricted share issuances and deemed to be exempt from registration in reliance on Rule 506 of Regulation D and/or Section 4(2) of the Securities Act as transactions by an issuer not involving a public offering. Each investor represented that they were accredited investors, as defined in Rule 501 of Regulation D and, there was no general solicitation or general advertising used to market the securities. We made available to each investor disclosure of all aspects of our business, including providing the investor with press releases, access to our auditors, and other financial, business, and corporate information. All securities issued were restricted with an appropriate restrictive legend on certificates for notes and warrants issued stating that the securities (and underlying shares) have not been registered under the Securities Act and cannot be sold or otherwise transferred without an effective registration or an exemption therefrom. Share-Based Compensation At the closing of acquisition of Lifted, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation (the “Deferred Contingent Stock”) to certain persons specified by NWarrender in a schedule delivered by him to the Company at the closing of the Merger (the “Deferred Contingent Stock Recipients”). Now that certain conditions and requirements have been met, starting on February 24, 2023, the Deferred Contingent stock has begun to be issued to certain Deferred Contingent Stock Recipients who have instructed the Company to issue to them their respective, earned Deferred Contingent Stock. Due to the lack of marketability of the Company’s common stock, LFTD Partners hired a third-party valuation firm (the “Valuation Firm”) to calculate discount rates to apply to the value of the Deferred Contingent Stock for both financial reporting and tax purposes. The Valuation Firm used the Finnerty Protective Put Model to determine the discount rates to apply to the Deferred Contingent Stock in order to value it, for both financial reporting and tax reporting purposes. The Finnerty model is variant of the protective put method that estimates the discount based on the average price over the restriction period rather than based on the final price. The Valuation Firm’s report indicated that, for financial reporting purposes, a 22% discount for lack of marketability should be used when valuing all 645,000 shares of Deferred Contingent Stock, as of February 24, 2023. Assumptions used in the model for financial reporting purposes include: that no dividends on common stock will be paid, that the expected volatility is based on the historical volatility of the trading of LIFD’s common stock, and that there is a 0.5 year term based on the six-month holding period due to Rule 144. As of February 24, 2023, total stock compensation expense of $2,138,175 related to the 645,000 shares of Deferred Contingent Stock was recognized. The Valuation Firm’s report also indicated that, for tax reporting purposes, discounts ranging from 23% to 31% for lack of marketability and blockage should be used when valuing the 410,000 shares of Deferred Contingent Stock that were issued during the first quarter of 2023. In the Finnerty Protective Put model for each unique block of issued stock, the Valuation Firm has assumed a minimum term of six months, equal to the minimum time to sell the subject shares due to their restricted nature; and a maximum term equal to the amount of time it would take for the market to absorb the additional shares based upon an assumed additional volume of 7.5%. The Valuation Firm also assumed that no dividends on common stock will be paid, and that the expected volatility is based on the historical volatility of the trading of LIFD’s common stock. No shares of Deferred Contingent Stock were issued during the second quarter of 2023. On September 21, 2023, 93,000 shares of Deferred Contingent Stock were issued. A different valuation firm (“Second Valuation Firm”) was engaged to estimate the discount for lack of marketability and blockage applicable to the fair market value of these 93,000 shares of Deferred Contingent Stock for tax reporting purposes. The Second Valuation Firm used the Finnerty Protective Put Model to determine the discount rate to apply to the Deferred Contingent Stock in order to value it for tax reporting purposes. In the Finnerty Protective Put model, the Second Valuation Firm has assumed a minimum term of six months, equal to the minimum time to sell the subject shares due to their restricted nature; and a maximum term equal to the amount of time it would take for the market to absorb the additional shares based upon an assumed additional volume of 20% and 7.5%. The Second Valuation Firm also assumed that no dividends on common stock will be paid, expected volatility based on observed volatility of the trading of LIFD’s common stock, and risk-free rate based on the yield on U.S. Treasury bonds. The Second Valuation Firm’s report indicated that, for tax reporting purposes, a 27% discount should be used when valuing the 93,000 shares of Deferred Contingent Stock that were issued on September 21, 2023. As of September 30, 2023, 503,000 shares of Deferred Contingent Stock have been issued to certain Deferred Contingent Stock Recipients, including 200,000 shares of Deferred Contingent Stock to WJacobs. In comparison, no share-based compensation expense was recognized during the three and nine months ended September 30, 2022. The following is a summary of share-based compensation, stock option and warrant activity as of September 30, 2023 and changes during the three months then ended: Weighted- Weighted-Average Remaining Aggregate Average Contractual Intrinsic Shares Exercise Price Term (Years) Value Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, July 1, 2023 3,612,198 $ 3.85 1.57 $ 453,593 Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, September 30, 2023 3,612,198 $ 3.85 1.32 $ 46,650 Outstanding Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants, September 30, 2023 3,612,198 $ 3.85 1.32 $ 46,650 Conversion of Series A Preferred Stock by a Non-Affiliated Shareholder On August 4, 2023, a non-affiliated shareholder of the Company converted his 2,000 shares of Series A Preferred Stock into 200,000 shares of unregistered common stock of the Company. Cancellation of Warrants Issued in Connection with the Acquisition of Lifted Made On February 24, 2023, warrants to purchase 15,000 shares of unregistered common stock of the Company were cancelled because the Warrant recipient was no longer continuously employed by Lifted or was no longer a contractor, consultant, paid advisor, or informal paid advisor of Lifted. Stock Buy-back Transactions with a Non-Affiliate Stockholder Stock and Retirement of 100,000 Shares of Common Stock On March 1, 2022, LFTD Partners signed an agreement to purchase a total of 100,000 shares of common stock of the Company from a non-affiliate stockholder in a private transaction for $1.50 per share for a total purchase price of $150,000. On March 8, 2022, all 100,000 shares were transferred to the Company and immediately cancelled. Exercise of Warrant by a Non-Affiliated Entity On February 19, 2022, an entity non-affiliated with the Company exercised an option to purchase 50,000 shares of unregistered common stock of the Company at an exercise price of $1.00 per share, which the entity paid.

CONTINGENT CONTRACTUAL OBLIGATI

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS	9 Months Ended
	Sep. 30, 2023
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS	NOTE 10 – CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS Operating and Finance Lease Right-of-Use Assets Lifted does not own any physical properties. Lease of Building Located at 5511 95th Ave, Kenosha, Wisconsin On December 18, 2020, Lifted as tenant entered into a Lease Agreement (the “Lease) with 95th Holdings, LLC (“Landlord”) for office, laboratory and warehouse space in a building located at 5511 95 th Landlord is an entity owned directly or indirectly by NWarrender, the Company’s Vice Chairman and COO, the CEO of Lifted, and the largest stockholder of the Company as the beneficial owner of 3,900,455 shares of common stock of the Company. Due to the potential conflict of interest, the terms and conditions of the Lease were negotiated on behalf of Lifted by Vincent J. Mesolella, the Lead Outside Director of the Company. Landlord and Lifted were represented by their own independent legal counsel in connection with the Lease. Under the terms of the Lease, NWarrender is able to benefit through his ownership of Landlord by Landlord’s receiving rent and eventually selling the Premises to Lifted. Lifted constructed improvements to the Premises including a clean room, and gradually moved into the Premises over the course of the first quarter of 2021. Under the terms of the “triple-net” Lease, starting on January 1, 2021, Lifted leased approximately 11,238 square feet at the Premises at $6.13 per square foot per year in base rent ($68,888.94 in 2021), which is subject to a 2% increase in base rent each year, plus certain operating expenses and taxes. The Lease will continue until midnight on the fifth anniversary date of the commencement date of the Lease. Lifted shall have the right to extend the original five year term of the Lease for one extension period of two years, commencing upon the expiration of the original term. Lifted and Landlord are required to execute an “Amendment of Extension” prior to six months before the expiration of the original term. Rent Schedule Date Base Monthly Rent January 1, 2021 – December 31, 2021 $ 5,740.75 January 1, 2022 – December 31, 2022 $ 5,855.57 January 1, 2023 – December 31, 2023 $ 5,972.68 January 1, 2024 – December 31, 2024 $ 6,092.13 January 1, 2025 – December 31, 2025 $ 6,213.97 Under the terms of the Omnibus Agreement, Lifted was obligated to purchase the Premises from Landlord on or before December 31, 2022 for a fixed purchase price of $1,375,000. As a result, as of December 31, 2021, the Company modified its methodology for accounting of this finance lease (the “Modification Date”), such that the only liability recognized as of December 31, 2021 was a current (within one year) liability, and there was no long-term liability recognized. An immaterial loss on lease modification of $1,446 was also recognized as of the Modification Date. The Finance Lease Right-of-Use Asset value was reduced to reflect the fixed purchase price agreed to under the Omnibus Agreement. Pursuant to the Acceleration Agreement, Lifted’s obligation to purchase the Premises from Landlord was delayed to on or before December 31, 2023. Prior to the signing of the Acceleration Agreement, the Finance Lease Right-of-Use Asset was to be amortized over its useful life (39 years) on a prospective basis from the Modification Date. That is, the Finance Lease Right-of-Use Asset was previously amortized over the lease term, but given mandatory purchase by December 31, 2022, the Finance Lease Right-of-Use Asset will be amortized over 39 years starting on the Modification Date. As a result of the signing of the Acceleration Agreement, the accounting for the Finance Lease Right-of-Use Asset will be adjusted accordingly. Lease of Space Located at 8920 58th Place, Suite 850, Kenosha, Wisconsin On September 23, 2021, Lifted entered into a Lease Agreement (the “58 th th th The term of the 58 th th th th Under the terms of the 58 th Rent Schedule Date Base Monthly Rent 10/01/2021 – 09/30/2022 $ 2,395.84 10/01/2022 – 09/30/2023 $ 2,467.72 10/01/2023 – 09/30/2024 $ 2,541.75 Lease of Space Located at 8910 58th Place, Suites 600 and 700, Kenosha, Wisconsin On November 17, 2021, Lifted entered into a lease agreement with TI for office and warehouse space located at 8910 58th Place, Suites 600 & 700, Kenosha, WI 53144 (the “Second 58 th th The term of the Second 58 th th th th Under the terms of the Second 58 th Rent Schedule Date Base Monthly Rent 01/01/2022 – 12/31/2022 $ 4,000.00 01/01/2023 – 12/31/2023 $ 4,120.00 01/01/2024 – 12/31/2024 $ 4,243.60 01/01/2025 – 12/31/2025 $ 4,370.91 01/01/2026 – 12/31/2026 $ 4,502.34 Lease of Space Located at 9560 58th Place, Suite 360, Kenosha, Wisconsin 53144 On May 31, 2022, Lifted entered into another lease agreement with TI for office and warehouse space located at 9560 58th Place, Suite 360, Kenosha, WI 53144 (the “Third 58 th th The term of the Third 58 th th th Under the terms of the Third 58 th Rent Schedule Date Base Monthly Rent 07/01/2022 – 06/30/2023 $ 5,493.25 07/01/2023 – 06/30/2024 $ 5,630.58 07/01/2024 – 06/30/2025 $ 5,771.35 07/01/2025 – 06/30/2026 $ 5,915.63 07/01/2026 – 06/30/2027 $ 6,063.52 Sublease of Space Located at 2701-09 West Fulton PH, Chicago, Illinois 60612 On July 6, 2022, Lifted entered into a sublease for office space in Chicago, Illinois located at 2701-09 West Fulton PH, Chicago, Illinois 60612. The sublease costs $3,000 per month, plus supplemental lease related charges such as real estate taxes and common expenses of the property that we anticipate will be commercially typical costs. The sublease was retroactively effective as of June 1, 2022 and for a five-month term that ended on October 31, 2022. The purpose of the sublease is to make available office space for the members of Lifted’s sales team who live in Chicago. The sublessor is one of our affiliates, Bill McLaughlin, Lifted’s Chief Strategy Officer. The sublease is structured so that Mr. McLaughlin's lease payment obligations to the landlord are passed on to Lifted on a dollar-for-dollar basis, such that Mr. McLaughlin does not realize a cashflow profit or loss from the sublease. The sublease is currently operating on a month-to-month basis. Since the term is less than twelve months, this lease is not recorded on the Consolidated Balance Sheet, and lease expense is recognized on a straight-line basis over the lease term. Lease of Space Located at 5732 95th Avenue, Suites 100-300, Kenosha, Wisconsin 53144 On November 28, 2022, Lifted entered into a lease agreement with Ladi Investments LLC (“Ladi”) for commercial space located at 5732 95th Avenue, Suite 200 and 300, Kenosha, WI 53144 (the “5732 Lease”). The 5732 Lease is used for manufacturing operations. The 5732 Lease will commence on February 1, 2023. The initial term of the 5732 Lease will extend approximately five years (sixty-one months) from February 1, 2023 and end February 29, 2028, unless extended or earlier terminated in accordance with the 5732 Lease. While extensions are not prohibited, Lifted does not have the right to unilaterally elect to extend the term of the 5732 Lease for an additional term. Under the terms of the 5732 Lease, Lifted leases approximately 4,657 square feet of space. Lifted was not obligated to pay any base square foot charge during February 2023. During the next twelve months, Lifted will pay a base square foot charge of $0.73 per square foot per annum, with a 4% increase in rent each twelve months thereafter during the term as set out in the table titled “Rent Schedule” below. Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs. Rent Schedule Date Base Monthly Rent February 1, 2023 – February 28, 2023 $ 0.00 March 1, 2023 – February 29, 2024 $ 3,395.73 March 1, 2024 – February 28, 2025 $ 3,531.56 March 1, 2025 – February 28, 2026 $ 3,672.82 March 1, 2026 – February 28, 2027 $ 3,819.73 March 1, 2027 – February 29, 2028 $ 3,972.52 First Amendment to the 5732 Lease Effective April 1, 2023 (the “Expansion Date”), the 5732 Lease was amended (the "First Amendment to the 5732 Lease”) to expand the square footage of the leased space to include an additional 2,668 square feet of space located at 5732 95 th Commencing on the Expansion Date, the base monthly rent for the Expansion Area is: Date Base Monthly Rent April 1, 2023 – January 31, 2024 $ 1,945.42 February 1, 2024 – January 31, 2025 $ 2,023.23 February 1, 2025 – January 31, 2026 $ 2,104.16 February 1, 2026 – January 31, 2027 $ 2,188.33 February 1, 2027 – January 31, 2028 $ 2,275.86 February 1, 2028 – February 29, 2028 $ 2,366.90 Lifted is also responsible for paying its proportionate share of real estate taxes and other operating costs. The 5732 Lease and the First Amendment to the 5732 Lease are accounted for as a single operating lease. Lease of Space Located at 16178 US Hwy 550, Aztec, San Juan County, New Mexico Pursuant to the terms of the Oculus Merger Agreement, upon the closing of the Merger, Lifted has assumed Oculus’ lease of office and operational space in Aztec, New Mexico. The leased premises includes a shop building of approximately 4,800 square feet and adjacent fenced parking area located at 16178 US Hwy 550, Aztec, San Juan County, New Mexico. The term of this lease shall be for a period of one (1) year, commencing on the 1st day of December 2022, and continuing in force until the 30th day of November, 2023, unless terminated earlier as provided in this lease. The lease payments are $3,850 per month. All monthly payments are due and payable in advance on the first day of each month. The lessee is also required to pay taxes, insurance and certain maintenance costs of the leased premises. Since the term is less than twelve months, this lease is not recorded on the Consolidated Balance Sheet, and lease expense is recognized on a straight-line basis over the lease term. Third Party Facilities From time to time, the Company maintains inventory at third party facilities around the USA. Balance Sheet Classification of Operating Lease Assets and Liabilities Asset Balance Sheet Line September 30, 2023 Operating Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $223,030 Non-Current Assets $ 670,675 Liability Balance Sheet Line September 30, 2023 Operating Lease Liabilities Current Liabilities $ 172,834 Non-Current Liabilities $ 501,625 Balance Sheet Classification of Finance Lease Assets and Liabilities Asset Balance Sheet Line September 30, 2023 Finance Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $238,408 in 2023 Non-Current Assets $ 1,242,000 Liability Balance Sheet Line June 30, 2023 Finance Lease Liabilities Current Liabilities $ 1,376,595 Lease Costs The table below summarizes the components of lease costs for the following periods: For the Three Months Ended September 30, Lease Cost: 2023 2022 Finance lease expense: Amortization of Right-of-Use Assets $ 10,800 $ 10,800 Interest on lease liabilities 24,388 23,924 Operating lease expense 55,314 $ 20,147 Total $ 90,502 $ 54,871 For the Nine Months Ended September 30, Lease Cost: 2023 2022 Finance lease expense: Amortization of Right-of-Use Assets $ 32,400 $ 35,473 Interest on lease liabilities 72,825 46,445 Operating lease expense 155,336 $ 60,442 Total $ 260,561 $ 142,360 As described in NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES Maturity Analysis as of September 30, 2023: Finance Operating 2023 $ 1,392,918 $ 52,900 2024 - 208,519 2025 - 191,533 2026 - 197,622 2027 - 110,969 Thereafter - 12,588 Total 1,392,918 774,131 Less: Present value discount (16,323 ) (99,672 ) Lease liability $ 1,376,595 $ 674,459 Potential Issuance of Warrants to Purchase Shares of Common Stock of the Company The Compensation Committee of the Company’s Board of Directors may, from time to time, recommend that certain warrants to purchase shares of common stock of the Company should be issued to new or current members of the Company’s Board of Directors, to officers and employees of the Company and its subsidiaries, or to members of any advisory board or consultants to the Company. Bonus to Lifted’s Chief Strategy Officer Lifted’s Chief Strategy Officer (the “CSO”) hired on July 1, 2021 has developed and implemented certain important strategies which have assisted Lifted’s efforts to increase its production, fulfillment and sales capabilities. The CSO’s two-year agreement with Lifted entitles such CSO to be paid an annual salary of $180,000 plus a bonus equal to 5% of total net sales for Lifted in excess of $6,000,000 per quarter. At September 30, 2023, the bonus payable to the CSO totaled $161,533. In comparison, at December 31, 2022, the bonus payable to the CSO totaled $265,694. This bonus is accrued in the Accounts Payable and Accrued Expenses liability account on the Consolidated Balance Sheets. Company-Wide Management Bonus Pool Please refer to NOTE 12 – COMPANY-WIDE MANAGEMENT BONUS POOL Payment of Brokers’ Fees Related to the Sale of Preferred Stock The Company has committed to pay brokers’ fees in regard to the capital being raised for the Company by such brokers in the Company’s private placements of preferred stock, such fee to consist of warrants to purchase unregistered shares of common stock of the Company at an exercise price equal to the conversion price per share of such preferred stock, exercisable at any time during a five year period; the number of such shares will be calculated as six percent of the aggregate capital raised by such brokers in the private placement of preferred stock divided by the conversion price per share of such preferred stock. Other Contingent Contractual Obligations and Commercial Commitments For other contingent contractual obligations and commercial commitments, please refer to NOTE 8 – RELATED PARTY TRANSACTIONS

LEGAL PROCEEDINGS

LEGAL PROCEEDINGS	9 Months Ended
	Sep. 30, 2023
LEGAL PROCEEDINGS
LEGAL PROCEEDINGS	NOTE 11 – LEGAL PROCEEDINGS The Company Lifted currently is involved in one pending lawsuits, as the plaintiff: (1) Lifted Liquids, Inc. v. Asad Awawdeh and Habib Cash and Carry SD, Inc. – Lifted currently is involved in one pending lawsuit, as the defendant: (1) Lifted Liquids, Inc. v. Brian Koff, ERD Case No.: CR202301774; EEOC Case No: 26G202301223 – On November 9, 2023, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Lifted Liquids, Inc. v. Girish GPO, Inc., Girish Ray, and the Law Offices of Saul Roffe. On October 9, 2023, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Lifted Liquids, Inc. v. DEV Distribution, LLC On May 25, 2023, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Martha, Edgar v. Lifted Liquids. On February 1, 2022, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Lifted Liquids, Inc. v. Monkey Bones Distribution LLC (United States Circuit Court for Kenosha County of the State of Wisconsin; Civil Case No. 2021 CV 001196). In December 2021, Lifted sued distributor Monkey Bones Distribution, LLC (“Monkey Bones”) for breach of contract for its failure to pay funds due under the agreement between the parties. In February 2022, the parties settled the litigation and agreed to mutual releases and dismissal of the lawsuit in exchange for $36,100.28 paid by Monkey Bones to Lifted Liquids and 15,000 custom gray scale empty disposable devices delivered to Monkey Bones by Lifted. The parties performed the settlement agreement and the matter was dismissed on February 3, 2022.

COMPANYWIDE MANAGEMENT BONUS PO

COMPANYWIDE MANAGEMENT BONUS POOL	9 Months Ended
	Sep. 30, 2023
COMPANYWIDE MANAGEMENT BONUS POOL
COMPANY-WIDE MANAGEMENT BONUS POOL	NOTE 12 – COMPANY-WIDE MANAGEMENT BONUS POOL Pursuant to the employment agreements entered into between the Company and its three principal executives GJacobs, WJacobs and NWarrender For each fiscal year during the Employment Term, the Executive shall be eligible to be considered for an annual bonus (the “Annual Bonus”) as part of a Company-wide management bonus pool arrangement. During the fourth quarter of each year, the Chairman of the Compensation Committee of the Board (the “Compensation Committee”) shall recommend in writing a consolidated earnings before interest, taxes, depreciation and amortization (“EBITDA”) target (each, a “Target”) for the following year (the “Target Year”), which Target must be approved in writing by each of the following for as long as he remains employed by the Company: GJacobs, WJacobs, and NWarrender (collectively, and with respect to each for only as long as he is an employee of the Company, the “Executive Management Group”). If the Chairman of the Compensation Committee does not recommend in writing a Target for a Target Year that is approved in writing by all of the members of the Executive Management Group prior to the commencement of the Target Year, then the Target for the Target Year shall be equal to the actual consolidated EBITDA of the Company and its subsidiaries during the then-current year (i.e., the year preceding the Target Year) as certified in writing by the Company’s outside firm of independent certified public accountants. If the actual consolidated EBITDA of the Company and its subsidiaries during the Target Year as certified in writing by the Company’s outside firm of independent certified public accountants exceeds the Target (the amount by which the actual consolidated EBITDA of the Company and its subsidiaries during the Target Year as certified in writing by the Company’s outside firm of independent certified public accountants exceeds the Target, the “Excess Amount”), then cash equal to 33% of the Excess Amount shall be set aside by the Company as a cash management bonus pool (the “Bonus Pool”), and the amount of the Bonus Pool shall be allocated and paid out by the Company as bonuses or fees to the officers of the Company and its subsidiaries (and potentially, to directors or third parties who have significantly helped the Company and its subsidiaries during the Target Year), with the amount to be paid to each payee, including the amount of any Annual Bonus to be paid to the Executive, to be determined by unanimous written agreement of the Executive Management Group, in their sole discretion. The Executive expressly agrees and acknowledges that the amount of the Annual Bonus (if any) allocated and paid to the Executive as so determined by unanimous written agreement of the Executive Management Group shall be final, non-appealable, and binding upon the Executive, regardless of whether the Executive receives any Annual Bonus, and regardless of whether any Annual Bonus received by the Executive is higher or lower than any other person’s bonus, under any and all circumstances whatsoever. The Company shall pay the Executive the Annual Bonus, if any, no later than March 15 th Pursuant to the Amended Omnibus Agreement, the 2022 company-wide bonus pool shall not be allowed to be accrued or paid by LIFD if and to the extent that doing so would decrease LIFD’s 2022 diluted earnings per share of common stock below $0.56 per share. As of September 30, 2022, the Company did not meet the diluted earnings per share of common stock requirement of $0.42 per share ($0.56 x 3/4), and as a result, the Company eliminated the company-wide bonus pool accrual of $2,121,532, which had been accrued through June 30, 2022. During the fourth quarter of 2022 and the first quarter of 2023, the Company did pay bonuses totaling $466,668 to certain members of the management team of Lifted; however, none of this $466,668 went to GJacobs, WJacobs or NWarrender, and it is accounted for as Company-Wide Management Bonus Pool expense on the Consolidated Statements of Operations. This $466,668 will be deducted from the anticipated 2023 company-wide bonus pool on a dollar-for-dollar basis.

INCOME TAXES

INCOME TAXES	9 Months Ended
	Sep. 30, 2023
INCOME TAXES
INCOME TAXES	NOTE 13 – INCOME TAXES On December 22, 2017, the U.S. government enacted comprehensive tax legislation commonly referred to as the Tax Cuts and Jobs Act (the “Tax Act”). The Tax Act reduced the U.S. federal statutory tax rate, broadened the corporate tax base through the elimination or reduction of deductions, exclusions, and credits, limited the ability of U.S. corporations to deduct interest expense, and transitioned to a territorial tax system which allows for the repatriation of foreign earnings to the U.S. with a 100% federal dividends received deduction prospectively. In addition, the Tax Act required a one-time transitional tax on foreign cash equivalents and previously unremitted earnings. Several of the new provisions enacted as part of the Tax Act require clarification and guidance from the U.S. Internal Revenue Service (“IRS”) and Treasury Department. These or other changes in U.S. tax laws could impact our profits, effective tax rate, and cash flows. Significant components on the Company’s income tax provision (benefit) for continuing operations is as follows: For the Three Months Ended For the Nine Months Ended September 30, September 30, 2023 2022 2023 2022 Current Domestic-Federal $ 86,824 $ 584,994 $ 460,617 $ 1,970,372 Domestic-State (358,419 ) 165,096 (142,132 ) 822,289 Franchise taxes (140 ) 838 39,853 57,366 Foreign - - - - (271,735 ) 750,929 358,338 2,850,027 Deferred Domestic-Federal 83,512 (555,760 ) 180,776 (253,605 ) Domestic-State 149,647 (171,142 ) 138,807 (81,696 ) Foreign - - - - 233,459 (726,902 ) 319,583 (335,301 ) Total Provision (Benefit) for Income Taxes $ (38,576 ) $ 24,027 $ 677,921 $ 2,514,726 The Company currently believes that all significant filing positions are highly certain and that all of its significant income tax filing positions and deductions would be sustained upon audit. Therefore, the Company has no significant reserves for uncertain tax positions and no adjustments to such reserves were required by US GAAP. The Company’s policy is to recognize accrued interest and penalties related to unrecognized tax benefits in the provision for income taxes. The Company’s tax returns are subject to examination for the years ended December 31, 2017 through 2022. A reconciliation of the amount of tax provision (benefit) computed using the U.S. federal statutory income tax rate to the provision (benefit) for income taxes on continuing operations is as follows: For the Three Months Ended For the Nine Months Ended September 30, September 30, 2023 2022 2023 2022 Domestic-Federal $ 121,208 $ 103,010 $ 582,113 $ 1,911,512 State taxes, net of federal benefit 3,719 (38,623 ) $ 153,695 582,681 Non-deductible expenses 63,384 13,941 $ 127,360 20,522 Franchise taxes (140 ) 838 39,853 57,366 Revision of prior years' provision to return filing (361,047 ) (72,471 ) $ (316,097 ) (72,471 ) Change in estimated future income tax rates 133,908 94,839 $ 91,217 (37,079 ) Change in valuation allowance - (79,303 ) $ - 38,257 Other 392 1,796 $ (220 ) 13,939 Total Provision (Benefit) for Income Taxes $ (38,576 ) $ 24,027 $ 677,921 $ 2,514,726 Deferred tax assets and liabilities as of September 30, 2023 and December 31, 2022 were as follows: September 30, December 31, 2023 2022 Deferred Tax Assets: Stock-based compensation $ 2,791,555 $ 2,754,875 Sales Allowances 88,173 256,650 Accrued Related Party Expenses 456 612 Allowance for Doubtful Accounts 44,198 77,269 Lease Liabilities 39,167 23,060 Less: Valuation allowance for stock-based compensation (2,754,875 ) (2,754,875 ) Total Deferred Tax Assets 208,674 357,591 Deferred Tax Liabilities: Depreciation & Amortization (434,936 ) (270,169 ) Goodwill (5,899 ) - Total Deferred Tax Liabilities (440,835 ) (270,169 ) Net Deferred Tax Assets/(Liabilities) $ (232,161 ) $ 87,422

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	9 Months Ended
	Sep. 30, 2023
SUBSEQUENT EVENTS
SUBSEQUENT EVENTS	NOTE 14 – SUBSEQUENT EVENTS Management of the Company has evaluated the events that have occurred through the date of the filing of this Quarterly Report on Form 10-Q and has noted the following subsequent events for disclosure purposes: Settlement of Lifted Liquids, Inc. v. Girish GPO, Inc., Girish Ray, and the Law Offices of Saul Roffe Lawsuit On November 9, 2023, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Lifted Liquids, Inc. v. Girish GPO, Inc., Girish Ray, and the Law Offices of Saul Roffe. Settlement of Lifted Liquids, Inc. v. DEV Distribution, LLC Lawsuit On October 9, 2023, Lifted entered into a settlement agreement that was mutually acceptable to the parties which has resolved the following lawsuit: Lifted Liquids, Inc. v. DEV Distribution, LLC

BASIS OF PRESENTATION AND SIG_2

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Policies)	9 Months Ended
	Sep. 30, 2023
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Consolidated Financial Statements	Consolidated Financial Statements
Use of Estimates	Use of Estimates
Cash and Cash Equivalents	Cash and Cash Equivalents
Fair Value of Financial Instruments	Fair Value of Financial Instruments Accounting Standards Codification (“ASC”) 820 defines fair value, establishes a framework for measuring fair value under GAAP and enhances disclosures about fair value measurements. Fair value is defined under ASC 820 as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value under ASC 820 must maximize the use of observable inputs and minimize the use of unobservable inputs. The standard describes a fair-value hierarchy based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value as follows: Level 1 – Level 2 – Level 3 – Ablis Holding Company, Bendistillery Inc. and Bend Spirits, Inc. are not publicly traded, and as such their financial instruments are Level 3 unobservable inputs that are supported by little or no market activity and that are significant to the fair value of the assets or liabilities. During the periods reported, there were no changes in the unobservable inputs associated with these investments, and there no other investments of the Company that had Level 3 unobservable inputs.
Prepaid Expenses	Prepaid Expenses
Accounts Receivable	Accounts Receivable Allowances for doubtful accounts of $166,503 and $281,762 were reported at September 30, 2023 and December 31, 2022, respectively. Sales allowances, which reduce gross sales on the Consolidated Statements of Operations, are recorded for estimated future discounts/refunds and product returns and are netted against accounts receivable on the Consolidated Balance Sheets. As of September 30, 2023 and December 31, 2022, accounts receivable were reduced by $332,170 and $935,881, respectively, as a result of the sales allowance. ASU No. 2016-13, Financial Instruments—Credit Losses Accounting Standards Update (“ASU”) No. 2016-13, Financial Instruments – Credit Losses, which is codified as ASC Topic 326, adds to US GAAP the current expected credit loss model ("CECL Model"), which is a measurement model based on expected losses rather than incurred losses. Under the CECL Model, an entity recognizes its estimate of expected losses as an allowance. The Company has considered the applicable guidance in ASU 2016-13. Key aspects of the CECL Model include the following: 1. The CECL Model applies to financing receivables measured at amortized cost, which includes trade accounts receivable. 2. An entity will recognize an allowance for credit losses that results in the financial statements reflecting the net amount expected to be collected from the financial asset. 3. The allowance represents the portion of the amortized cost basis that an entity does not expect to collect due to credit over the asset’s contractual life, considering past events, current conditions and reasonable and supportable forecasts of future economic conditions. The Company’s existing policy for estimating its Allowance for Doubtful Accounts on trade receivables includes the following: 1. Management of the Company reviews and discusses all outstanding customer trade balances as of reporting period end. If a credit loss is expected for an individual balance, the expected balance is accrued for in Allowance for Doubtful Accounts. 2. The Company establishes an allowance for 100% of the balance of invoices per the accounts receivable aging schedule that are more than 90 days past due. 3. The Company incorporates industry-specific factors into its estimate of Allowance for Doubtful Accounts when its evaluation of historical loss experience does not fully encompass expected future economic conditions or other factors. The Company’s position is that the Company’s conservative approach toward the treatment of Allowance for Doubtful Accounts provides sufficient coverage in relation to potential credit losses from outstanding invoice write-offs. Based on its evaluation of the requirements of ASU 2016-13, the Company concludes that no further modification is needed to its existing policy to materially meet the requirements of the current expected credit loss model for Lifted’s trade accounts receivable.
Inventory	Inventory September 30, 2023 December 31, 2022 Raw Goods $ 5,877,926 $ 3,407,196 Finished Goods $ 3,987,276 $ 2,616,771 Total Inventory $ 9,865,202 $ 6,023,967 Monthly overhead costs such as payments for rent, utilities, insurance, and indirect labor are allocated to finished goods based on the estimated percentage cost toward the finished goods. Depreciation expense related to certain machinery and equipment is also allocated to finished goods. At September 30, 2023, $313,743 of overhead costs were allocated to finished goods. In comparison, during the quarter ended December 31, 2022, $127,485 of overhead costs were allocated to finished goods. During the quarters ended September 30, 2023, and 2022, $597,098 and $2,479,798 of obsolete and spoiled inventory was written off, respectively. The primary driver of the write offs in the third quarter of 2023 was related to $489,022 of expired cannabinoid-infused gummies. In the third quarter of 2022, Lifted wrote-off $2,313,902 of obsolete and spoiled inventory of 2 mL disposable vape devices (“Clogged Vapes”) due to clogging issues that management believes was caused by a summer heat wave. In the fourth quarter of 2022, Lifted negotiated a settlement agreement with its third-party disposable vape device manufacturer, which included both the forgiveness of $630,000 of payables owed to the manufacturer and credits totaling $370,047 to be provided by the manufacturer at a quarterly rate of $46,255 in 2023 and 2024. The forgiveness of the payables was recorded as a reduction of cost of goods sold, and the settlement credits were recorded as a settlement asset and other income, both in the fourth quarter of 2022. The settlement asset is being amortized ratably to cost of goods sold over the benefit period of 2023 and 2024. The process of determining obsolete inventory during the quarter involved: 1) Identifying raw goods that would no longer be used in the manufacture of finished goods; 2) Identifying finished goods that would no longer be sold or that are slow moving; and 3) Valuing and expensing raw and finished goods that would no longer be sold.
Fixed Assets	Fixed Assets Management regularly reviews property and equipment and other long-lived assets for possible impairment. This review occurs annually, or more frequently if events or changes in circumstances indicate the carrying amount of the asset may not be recoverable. If there is an indication of impairment, management then prepares an estimate of future cash flows (undiscounted and without interest charges) expected to result from the use of the asset and its eventual disposition. If these cash flows are less than the carrying amount of the asset, an impairment loss is recognized to write down the asset to its estimated fair value. The fair value is estimated using the present value of the future cash flows discounted at a rate commensurate with management’s estimates of the business risks. Preparation of estimated expected future cash flows is inherently subjective and is based on management’s best estimate of assumptions concerning expected future conditions. Long-lived assets held for sale are recorded at the lower of their carrying amount or fair value less cost to sell.
Security Deposit	Security Deposits th The Company has paid security deposits for its leased facilities located at 8920 58 th th th As part of Lifted’s acquisition of the assets of Oculus, Lifted has assumed Oculus’ lease of office and operational space in Aztec, New Mexico, and the security deposit that had been previously paid by Oculus to the landlord of the leased space in Aztec, New Mexico. The Company has paid security deposits for utilities to various vendors.
State Licensing Deposits	State Licensing Deposits and Bonds
Revenue	Revenue The majority of the Company’s sales are of branded products to distributors, wholesalers, and end consumers. A minority of the Company’s sales are of raw goods to manufacturers, distributors and wholesalers. The majority of the Company’s sales are to distributors, followed by the Company’s sales to wholesalers, and then the Company’s sales to end consumers. Distributors primarily sell Lifted’s products to vape and smoke shops, stores specializing in cannabinoid-infused products, convenience stores, health food stores, and other outlets. Typically, the Company’s revenue is recognized when it satisfies a single performance obligation by transferring control of its products to a customer. Control is generally transferred when the Company’s products are either shipped or delivered based on the terms contained within the underlying contracts or agreements. If the shipping terms on a sale are FOB destination, the revenue is deferred until the product reaches its destination. The Company excludes from revenues all taxes assessed by a governmental authority that are imposed on the sale of its products and collected from customers. Discounts and rebates provided to customers are recorded as a reduction to gross sales. Management believes that adequate provision has been made for cash discounts, returns and spoilage based on the Company’s historical experience. Described below are some of the reasons why a customer may want to return an ordered item, and how the Company responds in each situation: 1) The ordered item breaks, melts, or separates in transit to the customer. In this case, the Company will replace the broken, melted or separated item at no cost to the customer. 2) The Company sent the wrong item to the customer. In this case, the Company will allow the customer to keep, at no cost to the customer, the item that was mistakenly sent to the customer. The Company will also send the correct product to the customer, at no cost to the customer. 3) The customer ordered the wrong product. In this case, the customer, at his/her own expense, must mail the mistakenly ordered product back to the Company, and the Company will mail the correct product to the customer. 4) The ordered item is recalled. In a situation where product is recalled, the Company will offer a replacement, credit, or refund. Disaggregation of Revenue The Company has considered providing disaggregation of revenue by information regularly reviewed by the chief operating decision maker for evaluating the financial performance of operating segments, such as type of good, geographical region, market or type of customer, type of contract, contract duration, timing of transfer of goods, and sales channels. Due to the rapidly evolving nature of our industry, the Company is constantly launching new products to stay ahead of trends, finding new sales channels, initiating new distribution networks and modifying the prices of its products. Shown below are tables showing the approximate disaggregation of historical revenue: For the three months ended For the nine months ended September 30, September 30, Location of Sale 2023 2022 2023 2022 Inside of USA $ 13,096,973 99.9 % $ 11,124,904 99.0 % $ 38,056,082 99.9 % $ 45,955,418 99.7 % Outside of USA $ 9,307 0.1 % $ 112,373 1.0 % $ 34,533 0.1 % $ 147,238 0.3 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100.0 % For the three months ended For the nine months ended September 30, September 30, Type of Sale 2023 2022 2023 2022 Net sales of raw materials to customers $ 618 0 % $ 21,707 0.2 % $ 3,696 0 % $ 40,339 0.1 % Net sales of products to private label clients 312,905 2 % 766,129 6.8 % $ 1,178,686 3 % 850,271 1.8 % Net sales of products to wholesalers 2,535,597 19 % 1,404,590 12.5 % $ 7,437,453 20 % 5,825,584 12.6 % Net sales of products to distributors 9,640,568 74 % 8,653,948 77.0 % $ 27,738,487 73 % 36,393,678 78.9 % Net sales of products to end consumers 616,592 5 % 390,903 3.5 % $ 1,732,293 5 % 2,992,784 6.5 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % 46,102,656 100.0 % For the three months ended For the nine months ended September 30, September 30, Hemp vs Non-Hemp Product Sales 2023 2022 2023 2022 Net sales of hemp products $ 12,957,460 99 % $ 11,012,531 98 % $ 35,587,865 93 % $ 45,180,603 98 % Net sales of non-hemp products 148,820 1 % 224,746 2 % 2,502,750 7 % 922,053 2 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100 % For the Three Months Ended For the Nine Months Ended September 30, September 30, Product Type 2023 2022 2023 2022 Vapes $ 7,405,541 57 % $ 4,768,956 42 % $ 19,846,178 52 % $ 23,506,451 51 % Edibles 3,293,422 25 % 3,990,484 36 % $ 10,849,438 28 % 13,147,861 29 % Flower 1,165,926 9 % 851,219 8 % $ 4,203,894 11 % 2,885,302 6 % Cartridges 1,223,320 9 % 1,625,513 14 % $ 3,165,575 8 % 6,561,937 14 % Apparel and Accessories 18,071 0 % 1,106 0 % $ 25,530 0 % 1,106 0 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100 % Cali Agreement Regarding the accounting for the Cali Agreement: the Company has evaluated the principal versus agent considerations in Accounting Standards Codification (“ASC”) 606, Revenue from Contracts with Customers. The Company has considered the following facts to assess whether Lifted has control of the Cali Products that are manufactured and distributed pursuant to the Cali Agreement: · Lifted is the exclusive worldwide manufacturer and distributor of the Cali Products. To fulfill its obligations pursuant to the Cali Agreement, Lifted sources raw goods, labor, and other resources to manufacture the Cali Products at Lifted’s facilities and holds these raw goods and Cali Products in its facilities until the Cali Products are sold and shipped to customers. · Customers’ orders of Cali Products are received through Lifted’s website www.urb.shop. Lifted processes these orders, prepares the Cali Products for shipment from Lifted’s inventories, and ships the Cali Products directly to the customers. Lifted is responsible for collecting payments from customers but does not guarantee collection. · Lifted has the right, in its discretion, to add new Cali brands and Cali Products as they are developed. · Lifted can set prices for Cali Products it supplies or unilaterally discontinue the supply of any Cali product if it no longer makes business sense to Lifted. Based on these considerations, the Company concludes that Lifted is the principal relative to Cali in the Cali Agreement. Therefore, sales of Cali Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment is collected from a customer from the sale of Cali Products, the Commission Payable to Cali is reported as a currently liability on the Company’s Consolidated Balance Sheets, and Commission Expense is reported in the Operating Expenses section of the Consolidated Statements of Operations. Diamond Agreement Regarding the accounting for the Diamond Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. The Company has considered the following facts to assess whether Lifted has control of the Diamond products that are manufactured and distributed pursuant to the Diamond Agreement: · Lifted is the exclusive worldwide manufacturer and distributor of the Diamond Products. To fulfill its obligations pursuant to the agreement, Lifted sources raw goods, labor, and other resources to manufacture the Diamond Products at its own facilities and holds these raw goods and Diamond Products in its facilities until the Diamond Products are sold and shipped to customers. · Customers’ orders of Diamond Products are received through Lifted’s website www.urb.shop. Customers that attempt to purchase the Diamond Products from www.diamondsupplyco.com are redirected to www.urb.shop. Lifted processes these orders, prepares the Diamond Products for shipment from Lifted’s inventories, and ships the Diamond Products directly to customers. · Lifted and Diamond agree upon the retail sales prices for the Diamond Products, and both Lifted and Diamond are to make good faith efforts to collect all payments in connection with each party’s sales of Diamond Products to all of its customers. Based on these considerations, the Company concludes that Lifted is the principal relative to Diamond in the Diamond Agreement. Therefore, sales of Diamond Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment is collected from a customer from the sale of Diamond Products, the Royalty Payable to Diamond is reported as a currently liability on the Company’s Consolidated Balance Sheets, and Royalty Expense is reported in the Operating Expenses section of the Consolidated Statements of Operations. Jeeter Agreement Regarding the accounting for the Jeeter Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. The Company has considered the following facts to assess whether Lifted has control of the Jeeter Products that are manufactured and distributed pursuant to the Jeeter Agreement: · Lifted is the exclusive manufacturer, seller, and distributor of the applicable Jeeter branded products in the USA. To fulfill its obligations pursuant to the agreement, Lifted sources raw goods, labor, and other resources to manufacture the Jeeter Products at its own facilities and holds these raw goods and Jeeter Products in its facilities until the Jeeter Products are sold and shipped to customers. Initially, Lifted was manufacturing all of the Jeeter Products, but in the middle of Q3 2023 Jeeter also began manufacturing joints at its facility after being authorized by Lifted to do so. Nonetheless, Jeeter produces joints during Monday through Friday, and then ships the finished joints to Lifted’s headquarters in Kenosha on Saturday. Lifted controls the Jeeter Products until they are then sold and shipped to the customers. · Customers’ orders of Jeeter Products are received through Lifted’s website www.urb.shop. Lifted processes these orders, prepares the Jeeter Products for shipment from Lifted’s inventories, and ships the Jeeter Products directly to the customers. Lifted is responsible for collecting payments from customers but does not guarantee collection, nor the timetable of such collection. Based on these considerations, the Company concludes that Lifted is the principal relative to Jeeter in the Jeeter Agreement. Therefore, sales of Jeeter Products are recognized and reported by the Company on a gross basis on the Consolidated Statements of Operations, and once payment is collected from a customer from the sale of Jeeter Products, the Commission Payable to Jeeter is reported as a currently liability on the Company’s Consolidated Balance Sheets, and Commission Expense is reported in the Operating Expenses section of the Consolidated Statements of Operations. ENM Agreement Regarding the accounting for the ENM Agreement: the Company has evaluated the principal versus agent considerations in ASC 606, Revenue from Contracts with Customers. Management has considered the following facts to assess Lifted’s position relative to ENM under the ENM Agreement: · ENM has the right to use the Urb brand name on marijuana products sold within New Mexico in accordance with ENM’s license to manufacture marijuana products that can be sold to marijuana dispensaries in New Mexico. ENM sources raw goods, labor, and other resources to manufacture the Urb-branded products at its own facilities and holds these raw goods and Urb-branded products in its facilities until the Urb-branded products are sold and shipped to customers. ENM controls the Urb-branded products until they are then sold and shipped to the customers. · Customers’ orders of Urb-branded products are received by ENM. ENM processes these orders, prepares the Urb-branded products for shipment from ENM’s inventories, and ships the Urb-branded products directly to the customers. ENM is responsible for collecting payments from the customers. · ENM will source some of the raw goods, fixed assets and supplies from Lifted for manufacture of the Urb-branded products. The raw goods sourced from Lifted are referred to in the ENM Agreement as “Unit Components”. These Unit Components are maintained in Lifted’s inventories and shipped to ENM based on agreement between the CEOs of both Lifted and ENM. Lifted receives an agreed upon price, referred to in the ENM Agreement as the “Unit Component Price”, for each Unit Component shipped to ENM. · ENM shall pay over to Lifted one-half of the Unit Sale Proceeds, which payments shall be allocated and applied as follows: firstly, to repay Lifted for its loans to ENM; secondly, to pay to Lifted mutually agreed upon amounts for the Unit Components; and thirdly, to pay to Lifted a License Fee. Based on these considerations, the Company concludes that Lifted is a principal relative to ENM in the ENM Agreement in regards to Lifted’s sale of Unit Components to ENM. Therefore, Lifted recognizes sales of Unit Components to ENM on a gross basis on Lifted’s Consolidated Statements of Operations. The Company concludes that Lifted is an agent relative to ENM in the ENM Agreement in regards to ENM’s sale of Urb-branded products to dispensary customers. When ENM pays over to Lifted one-half of the Unit Sale Proceeds, Lifted will first apply this money to the loans receivable from ENM, and then the money will be applied to the receivable(s) related Lifted’s sale of the Unit Components to ENM. Then, any of the excess/remaining money will be recognized and reported by Lifted as License Fee revenue on Lifted’s Consolidated Statements of Operations.
Deferred Revenue	Amounts received from a customer before the purchased product is shipped to the customer are treated as deferred revenue. If cash is not received, an accounts receivable is recognized for the invoiced order, but revenue is not recognized until the order is fully shipped. Accounts receivable include amounts associated with partially shipped orders, for which the unshipped portion is a contract asset. Contract assets represent invoiced but unfulfilled performance obligations. The table shown below represents the composition of deferred revenue between contract assets (invoiced but unfulfilled performance obligations) and deposits from customers from unfulfilled orders as of September 30, 2023 and December 31, 2022. September 30, 2023 December 31, 2022 Contract Assets (invoiced but unfulfilled performance obligations) $ 806,388 $ 224,141 Deposits from customers for unfulfilled orders $ 436,741 $ 369,945 Total Deferred Revenue $ 1,243,128 $ 594,086
Cost of Goods Sold	Cost of Goods Sold Cost of goods sold amounted to $8,684,277 and $10,423,533 during the quarters ended September 30, 2023 and 2022, respectively. $597,098 and $2,479,798 of cost of goods sold relates to spoiled and obsolete inventory written off during the quarters ended September 30, 2023 and 2022, respectively.
Operating Expenses	Operating Expenses During the nine months ended September 30 2023, total operating expenses included a one-time, non-cash stock compensation expense of $2,138,175, which was $1,663,163 on an after-tax basis. No stock compensation was recorded in the nine months ended September 30, 2022. At the closing of the acquisition of Lifted in February 2020, 645,000 shares of unregistered common stock of the Company were designated as contingent deferred compensation (the “Deferred Contingent Stock”) to certain persons specified by NWarrender in a schedule delivered by him to the Company (the “Deferred Contingent Stock Recipients”), as an employee retention incentive. Now that certain conditions and requirements have been met, the Deferred Contingent Stock vested on February 24, 2023, and on this date, in accordance with US GAAP, the Company expensed the value of the vested Deferred Contingent Stock. This one-time, non-cash charge swung our Company from net income for the nine months ended September 30, 2023 of $3,798,530 to net income of $2,135,367. But for this charge, our Company would have reported a basic and fully diluted EPS for the nine months ended September 30, 2023 of $0.26 and $0.25, respectively.
Income Taxes	Income Taxes
Basic and Diluted Earnings (Loss) Per Common Share	Basic and Diluted Earnings (Loss) Per Common Share For the Three Months Ended For the Nine Months Ended September 30, September 30, 2023 2022 2023 2022 Net Income $ 617,648 $ 423,486 Net Income $ 2,135,367 $ 6,587,739 Weighted average number of common shares outstanding: Weighted average number of common shares outstanding: Basic 14,648,874 14,102,578 Basic 14,470,895 14,073,366 Diluted 15,356,374 15,884,776 Diluted 15,178,395 15,855,564 Basic Net Income per Common Share $ 0.04 $ 0.03 Basic Net Income per Common Share $ 0.15 $ 0.47 Diluted Net Income per Common Share $ 0.04 $ 0.03 Diluted Net Income per Common Share $ 0.14 $ 0.41 As of September 30, 2023, in addition to our outstanding common stock, we have issued (a) options to purchase 1,076,698 shares of common stock at $2.00 per share, (b) warrants to purchase 155,500 shares of common stock at $1.00 per share, (c) rights to purchase warrants to purchase 100,000 shares of common stock at $1.85 per share, and (d) warrants to purchase 2,280,000 shares of common stock at $5.00 per share, all of which are vested. At September 30, 2023, the Company had 2,500 shares of Series A Preferred Stock outstanding convertible into 250,000 shares of common stock; these are included in the diluted earnings calculation. At September 30, 2023, the Company had 40,000 shares of Series B Preferred Stock outstanding convertible into 40,000 shares of common stock; these are not included in the diluted earnings calculation because the exercise price ($5.00/share) was higher than the stock closing price at September 30, 2023 ($1.30/share). There were also 142,000 shares of issuable Deferred Contingent Stock included in the September 30, 2023 diluted EPS calculation. Also included in the September 30, 2023 diluted EPS calculation was the minimum number of shares of common stock (160,000) that will eventually be issued pursuant to the Oculus Merger Agreement. In comparison, as of September 30, 2022, in addition to our outstanding common stock, we have issued (a) options to purchase 1,076,698 shares of common stock at $2.00 per share, (b) warrants to purchase 155,500 shares of common stock at $1.00 per share, (c) rights to purchase warrants to purchase 100,000 shares of common stock at $1.85 per share, and (d) warrants to purchase 2,295,000 shares of common stock at $5.00 per share. Regarding the aforementioned warrants to purchase 2,295,000 shares of our common stock at an exercise price of $5.00 per share: of the total, warrants to purchase 1,550,000 shares of our common stock are vested, while the remaining warrants to purchase 745,000 shares of our common stock are not vested and are subject to certain conditions and requirements. Also at September 30, 2022, the Company had Series A Preferred Stock outstanding convertible into 450,000 shares of common stock; these are included in the diluted earnings calculation. Also at September 30, 2022, the Company had Series B Preferred Stock outstanding convertible into 40,000 shares of common stock; these are not included in the diluted earnings calculation because the exercise price ($5.00/share) was higher than the stock closing price at September 30, 2022 (3.40/share).
Recent Accounting Pronouncements	Recent Accounting Pronouncements ASU No. 2016-13, Financial Instruments—Credit Losses NOTE 2 – BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES for more information The Company is researching what other pronouncements may be applicable to the Company’s accounting and whether or not any other pronouncements should be adopted.
Advertising and Marketing Expenses	Advertising and Marketing Expenses
Off Balance Sheet Arrangements	Off-Balance Sheet Arrangements
Reclassifications	Reclassifications
Business Combinations and Consolidated Results of Operations and Outlook	Business Combinations and Consolidated Results of Operations and Outlook Business Combinations and Reorganizations When the Company acquires a business, we allocate the purchase price to the assets acquired and liabilities assumed in the transaction at their respective estimated fair values. We record any premium over the fair value of net assets acquired as goodwill. The allocation of the purchase price involves judgments and estimates both in characterizing the assets and in determining their fair value. We use all available information to make these fair value determinations and engage independent valuation specialists to assist in the fair value determination of the acquired long-lived assets.

DESCRIPTION OF THE BUSINESS O_2

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC (Tables)	9 Months Ended
	Sep. 30, 2023
DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC
Schedule of Asset Purchase Agreement	Consideration Paid Pursuant to the Asset Purchase Agreement Cash used to pay off Oculus' liabilities at the closing $ 368,488 Consideration Paid Pursuant to the Oculus Merger Agreement First Installment of Merger Consideration 100 shares of common stock of LIFD issued at the closing of the Merger to Chase and Hagan Sanchez $ 209 Second Installment of Merger Consideration Value of Minimum Earnout Consideration to be paid in cash $ 200,000 Value of Minimum Earnout Consideration to be paid in shares of common stock of LIFD (160,000 shares of common stock valued at $5.00 per share) $ 800,000 Total Consideration $ 1,368,697 Assets Acquired: Cash $ 26,420 Accounts receivable $ 60,528 Inventory $ 147,431 Fixed Assets $ 329,559 Security and Utility Deposits $ 4,732 Goodwill $ 800,027 Total Assets Acquired $ 1,368,697 Total Liabilities Assumed $ - Net Assets Acquired $ 1,368,697

BASIS OF PRESENTATION AND SIG_3

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Tables)	9 Months Ended
	Sep. 30, 2023
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Schedule of inventory	September 30, 2023 December 31, 2022 Raw Goods $ 5,877,926 $ 3,407,196 Finished Goods $ 3,987,276 $ 2,616,771 Total Inventory $ 9,865,202 $ 6,023,967
Schedule of historical revenue	For the three months ended For the nine months ended September 30, September 30, Location of Sale 2023 2022 2023 2022 Inside of USA $ 13,096,973 99.9 % $ 11,124,904 99.0 % $ 38,056,082 99.9 % $ 45,955,418 99.7 % Outside of USA $ 9,307 0.1 % $ 112,373 1.0 % $ 34,533 0.1 % $ 147,238 0.3 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100.0 % For the three months ended For the nine months ended September 30, September 30, Type of Sale 2023 2022 2023 2022 Net sales of raw materials to customers $ 618 0 % $ 21,707 0.2 % $ 3,696 0 % $ 40,339 0.1 % Net sales of products to private label clients 312,905 2 % 766,129 6.8 % $ 1,178,686 3 % 850,271 1.8 % Net sales of products to wholesalers 2,535,597 19 % 1,404,590 12.5 % $ 7,437,453 20 % 5,825,584 12.6 % Net sales of products to distributors 9,640,568 74 % 8,653,948 77.0 % $ 27,738,487 73 % 36,393,678 78.9 % Net sales of products to end consumers 616,592 5 % 390,903 3.5 % $ 1,732,293 5 % 2,992,784 6.5 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % 46,102,656 100.0 % For the three months ended For the nine months ended September 30, September 30, Hemp vs Non-Hemp Product Sales 2023 2022 2023 2022 Net sales of hemp products $ 12,957,460 99 % $ 11,012,531 98 % $ 35,587,865 93 % $ 45,180,603 98 % Net sales of non-hemp products 148,820 1 % 224,746 2 % 2,502,750 7 % 922,053 2 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100 % For the Three Months Ended For the Nine Months Ended September 30, September 30, Product Type 2023 2022 2023 2022 Vapes $ 7,405,541 57 % $ 4,768,956 42 % $ 19,846,178 52 % $ 23,506,451 51 % Edibles 3,293,422 25 % 3,990,484 36 % $ 10,849,438 28 % 13,147,861 29 % Flower 1,165,926 9 % 851,219 8 % $ 4,203,894 11 % 2,885,302 6 % Cartridges 1,223,320 9 % 1,625,513 14 % $ 3,165,575 8 % 6,561,937 14 % Apparel and Accessories 18,071 0 % 1,106 0 % $ 25,530 0 % 1,106 0 % Net Sales $ 13,106,280 100 % $ 11,237,277 100 % $ 38,090,615 100 % $ 46,102,656 100 %
Schedule of deferred revenue	September 30, 2023 December 31, 2022 Contract Assets (invoiced but unfulfilled performance obligations) $ 806,388 $ 224,141 Deposits from customers for unfulfilled orders $ 436,741 $ 369,945 Total Deferred Revenue $ 1,243,128 $ 594,086
Schedule of Earnings Per Share, Basic and Diluted	For the Three Months Ended For the Nine Months Ended September 30, September 30, 2023 2022 2023 2022 Net Income $ 617,648 $ 423,486 Net Income $ 2,135,367 $ 6,587,739 Weighted average number of common shares outstanding: Weighted average number of common shares outstanding: Basic 14,648,874 14,102,578 Basic 14,470,895 14,073,366 Diluted 15,356,374 15,884,776 Diluted 15,178,395 15,855,564 Basic Net Income per Common Share $ 0.04 $ 0.03 Basic Net Income per Common Share $ 0.15 $ 0.47 Diluted Net Income per Common Share $ 0.04 $ 0.03 Diluted Net Income per Common Share $ 0.14 $ 0.41

PROPERTY AND EQUIPMENT NET (Tab

PROPERTY AND EQUIPMENT NET (Tables)	9 Months Ended
	Sep. 30, 2023
PROPERTY AND EQUIPMENT NET
Schedule of Property and Equipment	Asset Class September 30, 2023 December 31, 2022 Machinery & Equipment $ 1,468,609 $ 664,606 Leasehold Improvements $ 581,394 $ 379,499 Trade Show Booths $ 55,081 $ 10,000 Vehicles $ 75,047 $ 75,047 Computer Equipment $ 18,979 $ 7,312 Furniture & Fixtures $ 107,509 $ 92,934 Sub-total: $ 2,306,619 $ 1,229,398 Less: accumulated depreciation $ (472,129 ) $ (209,143 ) $ 1,834,490 $ 1,020,255
Schedule of Estimated useful lives	Asset Class Estimated Useful Life Machinery & Equipment 60 months Leasehold Improvements 60 months Trade Show Booths 36 months Vehicles 60 months Computer Equipment 60 months Furniture & Fixtures 60 months

RELATED PARTY TRANSACTIONS (Tab

RELATED PARTY TRANSACTIONS (Tables)	9 Months Ended
	Sep. 30, 2023
RELATED PARTY TRANSACTIONS
Schedule of Rent	Date Base Monthly Rent January 1, 2021 – December 31, 2021 $ 5,740.75 January 1, 2022 – December 31, 2022 $ 5,855.57 January 1, 2023 – December 31, 2023 $ 5,972.68 January 1, 2024 – December 31, 2024 $ 6,092.13 January 1, 2025 – December 31, 2025 $ 6,213.97

SHAREHOLDERS EQUITY (Tables)

SHAREHOLDERS EQUITY (Tables)	9 Months Ended
	Sep. 30, 2023
SHAREHOLDERS EQUITY
Schedule of Share-based Compensation, Stock Options and Warrant Activity	Weighted- Weighted-Average Remaining Aggregate Average Contractual Intrinsic Shares Exercise Price Term (Years) Value Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, July 1, 2023 3,612,198 $ 3.85 1.57 $ 453,593 Exercisable Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants Outstanding, September 30, 2023 3,612,198 $ 3.85 1.32 $ 46,650 Outstanding Options, Warrants, Rights to Purchase Warrants to Purchase Common Stock and Financing Warrants, September 30, 2023 3,612,198 $ 3.85 1.32 $ 46,650

CONTINGENT CONTRACTUAL OBLIGA_2

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Tables)	9 Months Ended
	Sep. 30, 2023
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Rent Schedule	Date Base Monthly Rent January 1, 2021 – December 31, 2021 $ 5,740.75 January 1, 2022 – December 31, 2022 $ 5,855.57 January 1, 2023 – December 31, 2023 $ 5,972.68 January 1, 2024 – December 31, 2024 $ 6,092.13 January 1, 2025 – December 31, 2025 $ 6,213.97 Date Base Monthly Rent 10/01/2021 – 09/30/2022 $ 2,395.84 10/01/2022 – 09/30/2023 $ 2,467.72 10/01/2023 – 09/30/2024 $ 2,541.75 Date Base Monthly Rent 01/01/2022 – 12/31/2022 $ 4,000.00 01/01/2023 – 12/31/2023 $ 4,120.00 01/01/2024 – 12/31/2024 $ 4,243.60 01/01/2025 – 12/31/2025 $ 4,370.91 01/01/2026 – 12/31/2026 $ 4,502.34 Date Base Monthly Rent 07/01/2022 – 06/30/2023 $ 5,493.25 07/01/2023 – 06/30/2024 $ 5,630.58 07/01/2024 – 06/30/2025 $ 5,771.35 07/01/2025 – 06/30/2026 $ 5,915.63 07/01/2026 – 06/30/2027 $ 6,063.52 Date Base Monthly Rent February 1, 2023 – February 28, 2023 $ 0.00 March 1, 2023 – February 29, 2024 $ 3,395.73 March 1, 2024 – February 28, 2025 $ 3,531.56 March 1, 2025 – February 28, 2026 $ 3,672.82 March 1, 2026 – February 28, 2027 $ 3,819.73 March 1, 2027 – February 29, 2028 $ 3,972.52 Date Base Monthly Rent April 1, 2023 – January 31, 2024 $ 1,945.42 February 1, 2024 – January 31, 2025 $ 2,023.23 February 1, 2025 – January 31, 2026 $ 2,104.16 February 1, 2026 – January 31, 2027 $ 2,188.33 February 1, 2027 – January 31, 2028 $ 2,275.86 February 1, 2028 – February 29, 2028 $ 2,366.90
Schedule of Operating Lease Assets and Liabilities	Asset Balance Sheet Line September 30, 2023 Operating Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $223,030 Non-Current Assets $ 670,675 Liability Balance Sheet Line September 30, 2023 Operating Lease Liabilities Current Liabilities $ 172,834 Non-Current Liabilities $ 501,625
Schedule of Finance Lease Assets and Liabilities	Asset Balance Sheet Line September 30, 2023 Finance Lease Right-of-Use Asset, net of Right-of-Use Asset Amortization of $238,408 in 2023 Non-Current Assets $ 1,242,000 Liability Balance Sheet Line June 30, 2023 Finance Lease Liabilities Current Liabilities $ 1,376,595
Schedule of lease cost	For the Three Months Ended September 30, Lease Cost: 2023 2022 Finance lease expense: Amortization of Right-of-Use Assets $ 10,800 $ 10,800 Interest on lease liabilities 24,388 23,924 Operating lease expense 55,314 $ 20,147 Total $ 90,502 $ 54,871 For the Nine Months Ended September 30, Lease Cost: 2023 2022 Finance lease expense: Amortization of Right-of-Use Assets $ 32,400 $ 35,473 Interest on lease liabilities 72,825 46,445 Operating lease expense 155,336 $ 60,442 Total $ 260,561 $ 142,360
Schedule of lease liability	Finance Operating 2023 $ 1,392,918 $ 52,900 2024 - 208,519 2025 - 191,533 2026 - 197,622 2027 - 110,969 Thereafter - 12,588 Total 1,392,918 774,131 Less: Present value discount (16,323 ) (99,672 ) Lease liability $ 1,376,595 $ 674,459

INCOME TAXES (Tables)

INCOME TAXES (Tables)	9 Months Ended
	Sep. 30, 2023
INCOME TAXES
Schedule of Provision for income taxes	For the Three Months Ended For the Nine Months Ended September 30, September 30, 2023 2022 2023 2022 Current Domestic-Federal $ 86,824 $ 584,994 $ 460,617 $ 1,970,372 Domestic-State (358,419 ) 165,096 (142,132 ) 822,289 Franchise taxes (140 ) 838 39,853 57,366 Foreign - - - - (271,735 ) 750,929 358,338 2,850,027 Deferred Domestic-Federal 83,512 (555,760 ) 180,776 (253,605 ) Domestic-State 149,647 (171,142 ) 138,807 (81,696 ) Foreign - - - - 233,459 (726,902 ) 319,583 (335,301 ) Total Provision (Benefit) for Income Taxes $ (38,576 ) $ 24,027 $ 677,921 $ 2,514,726
Schedule of Effective Income Tax Rate Reconciliation	For the Three Months Ended For the Nine Months Ended September 30, September 30, 2023 2022 2023 2022 Domestic-Federal $ 121,208 $ 103,010 $ 582,113 $ 1,911,512 State taxes, net of federal benefit 3,719 (38,623 ) $ 153,695 582,681 Non-deductible expenses 63,384 13,941 $ 127,360 20,522 Franchise taxes (140 ) 838 39,853 57,366 Revision of prior years' provision to return filing (361,047 ) (72,471 ) $ (316,097 ) (72,471 ) Change in estimated future income tax rates 133,908 94,839 $ 91,217 (37,079 ) Change in valuation allowance - (79,303 ) $ - 38,257 Other 392 1,796 $ (220 ) 13,939 Total Provision (Benefit) for Income Taxes $ (38,576 ) $ 24,027 $ 677,921 $ 2,514,726
Schedule of Deferred Tax Assets and Liabilities	September 30, December 31, 2023 2022 Deferred Tax Assets: Stock-based compensation $ 2,791,555 $ 2,754,875 Sales Allowances 88,173 256,650 Accrued Related Party Expenses 456 612 Allowance for Doubtful Accounts 44,198 77,269 Lease Liabilities 39,167 23,060 Less: Valuation allowance for stock-based compensation (2,754,875 ) (2,754,875 ) Total Deferred Tax Assets 208,674 357,591 Deferred Tax Liabilities: Depreciation & Amortization (434,936 ) (270,169 ) Goodwill (5,899 ) - Total Deferred Tax Liabilities (440,835 ) (270,169 ) Net Deferred Tax Assets/(Liabilities) $ (232,161 ) $ 87,422

DESCRIPTION OF THE BUSINESS O_3

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC (Details)	Sep. 30, 2023 USD ($)
DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC
Cash used to pay off Oculus' liabilties at the closing	$ 368,488
100 shares of common stock of LIFD issued at the closing of the Merger to Chase and Hagan Sanchez	209
Value of minimum consideration to be paid in cash	200,000
Value of minimum consideration to be paid in shares of common stock of LIFD (160,000 shares of common stock valued at $5.00 per share)	800,000
Total Consideration	1,368,697
Cash	26,420
Accounts receivable	60,528
Inventory	147,431
Fixed Assets	329,559
Security and Utility Deposits	4,732
Goodwill	800,027
Total Assets Acquired	1,368,697
Total Liabilities Assumed	0
Net Assets Acquired	$ 1,368,697

DESCRIPTION OF THE BUSINESS O_4

DESCRIPTION OF THE BUSINESS OF LFTD PARTNERS INC (Details Narrative)	1 Months Ended		9 Months Ended
	Apr. 28, 2023 USD ($)	Apr. 23, 2023 USD ($)	Sep. 30, 2023 USD ($) ft² shares	Dec. 31, 2022 USD ($)	Dec. 31, 2021 USD ($)	Feb. 24, 2020	Apr. 30, 2019
Construction cost			$ 3,500,000
Purchase price paid				$ 1,375,000	$ 1,375,000
Description of Merger consideration			Aggregate Product Revenue achieves $1.5 million or more in a single month, then thereafter so long as Aggregate Product Revenue achieves $9 million or more in each six month period
Other liabilities			$ 1,375,000
Exploring possibility of raising			3,000,000
Cash to purchase property			1,375,000
Lease payments per month			3,850
Bendistillery [Member]
Ownership interests						100%	4.99%
Series A Convertible Preferred Stock [Member]
Purchase price paid			1,375,000
Debt or equity capital			$ 5,000,000
Asset Purchase Agreement [Member]
Purchase price paid	$ 368,488
Assests purchased	342,068
Cash acquired	26,420
Purchase of machinery and equipments	309,213
Purchase of machinery and equipments advance	99,910
Purchase of machinery and equipments outstanding	$ 209,303
Oculus Merger Agreement [Member]
Unregistered common stock shares | shares			100
Description of Merger consideration			(a) 20% of such second installment of Merger consideration shall be paid in the form of cash, (b) 80% of such second installment of Merger consideration shall be paid in the form of unregistered shares of common stock of LIFD, which unregistered shares of common stock of LIFD shall be valued at $5 per share regardless of whether LIFD’s common stock is then trading at a price that is lower or higher than $5 per share, and (c) such second installment of Merger consideration shall be subject to a minimum value of $1 million dollars (“Minimum Earnout Consideration”) and a maximum value of $6 million dollars (with the stock portion of the second installment of Merger consideration being valued at $5 per share under all circumstances)
Lease payments per month			$ 3,850
Employment Agreements [Member]
Salary of Chase Sanchez's per year			150,000
Salary of Hagan Sanchez's per year			100,000
Employment bonus amount			$ 50,000
Diamond Agreement [Member]
Royalty interests increases		45%
Royalty interests		20%
Annual royalty payments		$ 1,000,000
Machinery and Equipment [Member]
Operating lease area | ft²			4,800

BASIS OF PRESENTATION AND SIG_4

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Raw Goods	$ 5,877,926	$ 3,407,196
Finished Goods	3,987,276	2,616,771
Total Inventory	$ 9,865,202	$ 6,023,967

BASIS OF PRESENTATION AND SIG_5

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 1) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Net sales	$ 13,106,280	$ 11,237,277	$ 38,090,615	$ 46,102,656
Percentage of net sales	100%	100%	100%	100%
Inside of USA [Member]
Net sales	$ 13,096,973	$ 11,124,904	$ 38,056,082	$ 45,955,418
Percentage of net sales	99.90%	99%	99.90%	99.70%
Outside of USA [Member]
Net sales	$ 9,307	$ 112,373	$ 34,533	$ 147,238
Percentage of net sales	0.10%	1%	0.10%	0.30%

BASIS OF PRESENTATION AND SIG_6

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 2) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Net sales	$ 13,106,280	$ 11,237,277	$ 38,090,615	$ 46,102,656
Percentage of net sales	100%	100%	100%	100%
Customer [Member]
Net sales	$ 618	$ 21,707	$ 3,696	$ 40,339
Percentage of net sales	0%	0.20%	0%	0.10%
Private Label Clients [Member]
Net sales	$ 312,905	$ 766,129	$ 1,178,686	$ 850,271
Percentage of net sales	2%	6.80%	3%	1.80%
Wholesalers [Member]
Net sales	$ 2,535,597	$ 1,404,590	$ 7,437,453	$ 5,825,584
Percentage of net sales	19%	12.50%	20%	12.60%
Distributors [Member]
Net sales	$ 9,640,568	$ 8,653,948	$ 27,738,487	$ 36,393,678
Percentage of net sales	74%	77%	73%	78.90%
End Consumers [Member]
Net sales	$ 616,592	$ 390,903	$ 1,732,293	$ 2,992,784
Percentage of net sales	5%	3.50%	5%	6.50%

BASIS OF PRESENTATION AND SIG_7

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 3) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Net sales	$ 13,106,280	$ 11,237,277	$ 38,090,615	$ 46,102,656
Percentage of net sales	100%	100%	100%	100%
Hemp Products [Member]
Net sales	$ 12,957,460	$ 11,012,531	$ 35,587,865	$ 45,180,603
Percentage of net sales	99%	98%	93%	98%
Non-Hemp Products [Member]
Net sales	$ 148,820	$ 224,746	$ 2,502,750	$ 922,053
Percentage of net sales	1%	2%	7%	2%

BASIS OF PRESENTATION AND SIG_8

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 4) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Net sales	$ 13,106,280	$ 11,237,277	$ 38,090,615	$ 46,102,656
Percentage of net sales	100%	100%	100%	100%
Vapes [Member]
Net sales	$ 7,405,541	$ 4,768,956	$ 19,846,178	$ 23,506,451
Percentage of net sales	57%	42%	52%	51%
Edibles [Member]
Net sales	$ 3,293,422	$ 3,990,484	$ 10,849,438	$ 13,147,861
Percentage of net sales	25%	36%	28%	29%
Flower [Member]
Net sales	$ 1,165,926	$ 851,219	$ 4,203,894	$ 2,885,302
Percentage of net sales	9%	8%	11%	6%
Cartridges [Member]
Net sales	$ 1,223,320	$ 1,625,513	$ 3,165,575	$ 6,561,937
Percentage of net sales	9%	14%	8%	14%
Apparel and Accessories [Member]
Net sales	$ 18,071	$ 1,106	$ 25,530	$ 1,106
Percentage of net sales	0%	0%	0%	0%

BASIS OF PRESENTATION AND SIG_9

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 5) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Contract Assets (invoiced but unfulfilled performance obligations)	$ 806,388	$ 224,141
Deposits from customers for unfulfilled orders	436,741	369,945
Total Deferred Revenue	$ 1,243,128	$ 594,086

BASIS OF PRESENTATION AND SI_10

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details 6) - USD ($)	3 Months Ended						9 Months Ended
	Sep. 30, 2023	Jun. 30, 2023	Mar. 31, 2023	Sep. 30, 2022	Jun. 30, 2022	Mar. 31, 2022	Sep. 30, 2023	Sep. 30, 2022
BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES
Net Income	$ 617,648	$ 1,659,461	$ (141,742)	$ 423,486	$ 3,219,460	$ 2,944,793	$ 2,135,367	$ 6,587,739
Weighted average number of basic share outstanding	14,648,874			14,102,578			14,470,895	14,073,366
Weighted average number of diluted shares outstanding	15,356,374			15,884,776			15,178,395	15,855,564
Basic Net Income per Common Share	$ 0.04			$ 0.03			$ 0.15	$ 0.47
Diluted Net Income per Common Share	$ 0.04			$ 0.03			$ 0.14	$ 0.41

BASIS OF PRESENTATION AND SI_11

BASIS OF PRESENTATION AND SIGNIFICANT ACCOUNTING POLICIES (Details Narrative) - USD ($)	3 Months Ended						9 Months Ended
	Sep. 30, 2023	Jun. 30, 2023	Mar. 31, 2023	Sep. 30, 2022	Jun. 30, 2022	Mar. 31, 2022	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022
FDIC limit	$ 250,000						$ 250,000
Basic net income/loss per share							$ 0.26	$ 0.25
Net Income	617,648	$ 1,659,461	$ (141,742)	$ 423,486	$ 3,219,460	$ 2,944,793	$ 2,135,367	$ 6,587,739
Net profit							3,798,530
Allowances for doubtful accounts	166,503						166,503		$ 281,762
Credit note reserves	332,170						332,170		935,881
Fixed Assets capitalized	2,500						2,500
Fixed Assets cost	2,500						2,500
Cost of goods sold							8,684,277	10,423,533
Amount of expired cannabinoid-infused gummies	$ 489,022
Cost of goods sold of inventry write down							597,098	2,479,798
Inventory write down							$ 597,098	2,479,798
Description of agreement for the forgiveness of payables							In the fourth quarter of 2022, Lifted negotiated a settlement agreement with its third-party disposable vape device manufacturer, which included both the forgiveness of $630,000 of payables owed to the manufacturer and credits totaling $370,047 to be provided by the manufacturer at a quarterly rate of $46,255 in 2023 and 2024
Operating expense							$ 3,762,464	318,474
Total Non-cash stock compensation operating expense							$ 2,138,175	0
Common stock shares designated	645,000						645,000
Advertising and Marketing Expenses	$ 184,432			334,215			$ 663,181	550,612
Finished goods	$ 313,743			$ 97,574			$ 313,743	$ 97,574	$ 127,485
Common Stock, par value	$ 0.001						$ 0.001		$ 0.001
Series A Preferred Stock Shares [Member]
Preferred Stock outstanding	2,500						2,500
Convertible Preferred Stock, Shares Reserved for Future Issuance	250,000			450,000			250,000	450,000
Exercise price per shares	$ 5			$ 5			$ 5	$ 5
Series B Preferred Stock [Member]
Preferred Stock outstanding	40,000						40,000
Convertible Preferred Stock, Shares Reserved for Future Issuance	40,000			40,000			40,000	40,000
Exercise price per shares	$ 1.30			$ 3.40			$ 1.30	$ 3.40
Deferred Contingent Stock shares issued	142,000						142,000
Minimum number of shares of common stock	160,000						160,000
Stock Option
Common Stock, par value	$ 2			2			$ 2	$ 2
Right to purchase of warrants							1,076,698	1,076,698
Warrant One [Member]
Common Stock, par value	1.85			1.85			$ 1.85	$ 1.85
Right to purchase of warrants							100,000	100,000
Warrant [Member]
Common Stock, par value	1			1			$ 1	$ 1
Right to purchase of warrants							155,500	155,500
Warrants Two [Member]
Common Stock, par value	$ 5			5			$ 5	$ 5
Right to purchase of warrants							2,280,000	2,295,000
Warrants Four [Member]
Common Stock, par value				$ 5				$ 5
Right to purchase of warrants								2,295,000
Warrants non vested				745,000				745,000
Warrants vested				1,550,000				1,550,000
2 ML Disposal Vapes [Member]
Inventory write down							$ 2,313,902

RISKS AND UNCERTAINTIES (Detail

RISKS AND UNCERTAINTIES (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022	Feb. 14, 2022
Accumulated Deficit	$ (2,117,018)		$ (2,117,018)		$ (4,238,735)
Debt			5,000,000
Purchase property			$ 1,375,000
Accrued Bonus					166,667	$ 1,556,055
Diluted Earnings Per Share Of Common Stock			$ 0.56
Additional Bonus					$ 500,000
Annual Dividend Percentage			3%
Research and development			$ 19,800
Five Vendors [Member] | Supplies [Member]
Concentration Risk, Percentage		88%		73%
15 Vendors [Member] | Purchase [Member]
Concentration Risk, Percentage	50%		50%
21 Vendors [Member] | Purchase [Member]
Concentration Risk, Percentage			50%
12 Vendors [Member] | Purchase [Member]
Concentration Risk, Percentage		50%
3 Vendors [Member] | Supplies [Member]
Concentration Risk, Percentage	62%		56%

THE COMPANYS INVESTMENTS (Detai

THE COMPANYS INVESTMENTS (Details Narrative) - USD ($)	3 Months Ended						9 Months Ended		12 Months Ended
	Sep. 30, 2023	Jun. 30, 2023	Mar. 31, 2023	Sep. 30, 2022	Jun. 30, 2022	Mar. 31, 2022	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2020	Feb. 09, 2022	Dec. 31, 2021	Apr. 30, 2019
Net Income	$ 617,648	$ 1,659,461	$ (141,742)	$ 423,486	$ 3,219,460	$ 2,944,793	$ 2,135,367	$ 6,587,739
Bendistillery [Member]
Ownership Interests												4.99%
Purchse Price												$ 1,896,200
SmplyLifted LLC
Investment	$ 200,000						$ 200,000		$ 195,571		$ 195,571
Ownership Interests	50%						50%		50%	50%	50%
Net Income									$ 4,429
Receivables											$ 388,727
Lifted Amount For Agreement										$ 1
Payment Percentage										99%
Cash										$ 1,000

PROPERTY AND EQUIPMENT NET (Det

PROPERTY AND EQUIPMENT NET (Details) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Gross Property And Equipment	$ 2,306,619	$ 1,229,398
Less: Accumulated Depreciation	(472,129)	(209,143)
Net Property And Equipment	1,834,490	1,020,255
Machinery and Equipment [Member]
Gross Property And Equipment	1,468,609	664,606
Leasehold Improvements [Member]
Gross Property And Equipment	581,394	379,499
Trade Show Booth [Member]
Gross Property And Equipment	55,081	10,000
Vehicles [Member]
Gross Property And Equipment	75,047	75,047
Computer Equipment [Member]
Gross Property And Equipment	18,979	7,312
Furniture and Fixtures [Member]
Gross Property And Equipment	$ 107,509	$ 92,934

PROPERTY AND EQUIPMENT NET (D_2

PROPERTY AND EQUIPMENT NET (Details 1)	9 Months Ended
	Sep. 30, 2023
Machinery and Equipment [Member]
Estimated Useful Life	60 months
Leasehold Improvements [Member]
Estimated Useful Life	60 months
Trade Show Booth [Member]
Estimated Useful Life	36 months
Vehicles [Member]
Estimated Useful Life	60 months
Computer Equipment [Member]
Estimated Useful Life	60 months
Furniture and Fixtures [Member]
Estimated Useful Life	60 months

PROPERTY AND EQUIPMENT NET (D_3

PROPERTY AND EQUIPMENT NET (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Depreciation Expense	$ 44,012	$ 18,279	$ 118,493	$ 49,854
Machinery and Equipment [Member]
Depreciation	$ 66,768	$ 15,682	$ 144,493	$ 41,809

NOTES RECEIVABLE (Details Narra

NOTES RECEIVABLE (Details Narrative) - USD ($)		1 Months Ended	3 Months Ended		4 Months Ended	9 Months Ended
	Sep. 01, 2015	Jul. 31, 2014	Sep. 30, 2023	Sep. 30, 2022	Jul. 31, 2015	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2015	Jul. 14, 2014
Bad debt expense			$ (82,935)	$ (11,898)		$ 138,565	$ (75,107)
Secured Promissory Note | William Noyes Webster Foundation Inc
Debt Instrument, Face Amount									$ 1,500,000
Advances		$ 600,000
Note receivable payment		602,500			$ 135,350
Note Receivable								$ 737,850
Debt Instrument, Interest Rate, Stated Percentage								12.50%
Bad debt expense	$ 737,850
Secured Promissory Note | William Noyes Webster Foundation Inc | Unfunded Portion of Note
Debt Instrument, Face Amount									$ 897,500
Secured Promissory Note | William Noyes Webster Foundation Inc | Payment To Consultant
Advances		$ 2,500
Interest receivable [1] | William Noyes Webster Foundation Inc
Bad debt expense	$ 97,427

INTANGIBLE ASSETS NET (Details

INTANGIBLE ASSETS NET (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
INTANGIBLE ASSETS NET
Amortization expenses	$ 0	$ 347	$ 0	$ 1,040
Finite-Lived Intangible Asset, Useful Life			32 months

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details) - USD ($)	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
Ninty Five Holdings LLC [Member]
Base Monthly Rent	$ 6,213	$ 6,092	$ 5,972	$ 5,855	$ 5,740

RELATED PARTY TRANSACTIONS (D_2

RELATED PARTY TRANSACTIONS (Details Narrative)					1 Months Ended	3 Months Ended			9 Months Ended		12 Months Ended
	Jul. 07, 2022 USD ($)	Jul. 06, 2022 USD ($)	Jun. 07, 2022 USD ($)	Jan. 03, 2022 USD ($)	Feb. 24, 2020 USD ($) $ / shares shares	Sep. 30, 2023 USD ($) integer $ / shares	Sep. 30, 2022 USD ($)	Mar. 31, 2022 USD ($)	Sep. 30, 2023 USD ($) integer $ / shares $ / bbl shares	Sep. 30, 2022 USD ($)	Dec. 30, 2021 USD ($)	Dec. 31, 2022 USD ($)	Jul. 25, 2022 USD ($)	Feb. 14, 2022 USD ($)	Jan. 01, 2022 USD ($)	Dec. 31, 2021 USD ($)	Jun. 01, 2021 integer	Jan. 01, 2021 USD ($)	Dec. 01, 2020 USD ($)
Sublease cost	$ 3,000	$ 3,000
Purchase property									$ 1,375,000
Purchase of obligation												$ 1,375,000				$ 1,375,000
Due of warrender Enterprise																4,607
Promissory note secured						$ 300,000			300,000
Equity capital						$ 5,000,000			$ 5,000,000
Payment on behalf of the related party							$ 19,992
Bonus Payable												$ 166,667		$ 1,556,055
Exercise Price | $ / shares						$ 3.85			$ 3.85
Gerard M. Jacobs
Accrued Interest Rate																		2%
Payment For Commission								$ 143,713
Prepaid Consulting Fee						$ 350,000			$ 350,000
Deferred Compensation																		$ 58,439
Aggregate Purchase Price						700,000			700,000
Vincent J Mesolella
Bonus Pool Amount								40,000
Director Fees Received						4,000	4,000		4,000	$ 4,000
Joshua A Bloom
Bonus Pool Amount								20,000
Director Fees Received						4,000	4,000		4,000	4,000
Richard E. Morrissy
Director Fees Received						4,000	4,000		4,000	4,000
James S. Jacobs
Director Fees Received						4,000	4,000		4,000	4,000
Kevin J. Rocio
Director Fees Received						4,000	4,000		4,000	4,000
NWarrender [Member]
Purchase property									1,375,000
Accrued Interest Rate				2.50%	2%						2%
Principal Amount			$ 275,000
Five Semi Annual Payments						$ 458,333			$ 458,333
Six Semi-annual Payment													$ 458,335
Accrued Interest Payable			29,384
Prepayment of promissory note			916,666								$ 1,000,000
Remaining Amount			1,833,334
Remaining principal balance			1,374,999
Ownership percentege					100%
Promissory Note Payable							2,750,000			2,750,000			2,750,000
Promissory Note Pay Off Principal													$ 2,750,000
Payment For Commission								680,000
NWarrender [Member] | July 8, 2022 [Member]
Prepayment of promissory note			916,666
NWarrender [Member] | December 31 2024 [Member]
Remaining principal balance			458,335
NWarrender [Member] | July 25 2022 [Member]
Repayment of promissory note			$ 916,668
Warrender Enterprise
Cash Consideration					$ 3,750,000
Stock Consideration | shares					3,900,455
Warrants Issued | shares					1,820,000
Exercise Price | $ / shares					$ 5
Re-loan				$ 2,750,000
Warrender Enterprise | Unregistered common stock
Stock Consideration | shares					645,000
Warrender Enterprise | Secured Promissory Note
Cash Consideration					$ 3,750,000
Ninty Five Holdings LLC [Member]
Promissory note secured					$ 375,000
Purchase Price																$ 68,888
Rented Space | integer						11,238			11,238								3,300
Rented Space Per Foot | $ / bbl									6.13
Increase In Base Rent									2%
Beneficial Common Stock | shares									3,900,455
Robert T Warrender III [Member]
Payment For Commission						$ 0	0		$ 22,700	54,384
William C Jacobs
Accrued Interest Rate																		2%
Payment For Commission								$ 152,341
Prepaid Consulting Fee																			$ 350,000
Deferred Compensation																		$ 58,439
Aggregate Purchase Price																			$ 700,000
Bonus Payable															$ 300,000
Robert T Warrender II [Member]
Wages Paid						19,940	16,154		49,940	39,231
Reimbursements expense						1,720	4,977		1,720	4,977
Net amount									7,377
Corner Vapory
Purchase							$ 9,306			$ 40,410
Receivable						$ 17,260			$ 17,260

SHAREHOLDERS EQUITY (Details)

SHAREHOLDERS EQUITY (Details) - USD ($)	3 Months Ended
	Sep. 30, 2023	Jun. 30, 2023
SHAREHOLDERS EQUITY
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Number	3,612,198	3,612,198
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Number	3,612,198
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price	$ 3.85	$ 3.85
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Exercise Price	$ 3.85
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Remaining Contractual Term	1 year 3 months 25 days	1 year 6 months 25 days
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Weighted Average Remaining Contractual Term	1 year 3 months 25 days
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value	$ 46,650	$ 46,650
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercisable, Intrinsic Value	$ 453,593

SHAREHOLDERS EQUITY (Details Na

SHAREHOLDERS EQUITY (Details Narrative) - USD ($)			1 Months Ended	3 Months Ended			4 Months Ended	9 Months Ended
	Aug. 04, 2023	Mar. 02, 2022	Sep. 21, 2023	Sep. 30, 2023	Sep. 30, 2022	May 13, 2019	Dec. 05, 2019	Sep. 30, 2023	Sep. 30, 2022	Feb. 24, 2023	Dec. 31, 2022	Mar. 08, 2022	Feb. 19, 2022
Retired Shares of Common Stock									100,000
Common stock Shares authorised				100,000,000				100,000,000		645,000	100,000,000
Stock Compensation Expense										$ 2,138,175
Expected volatility term								6 months
Deferred contingent stock				410,000				410,000
Annual dividend percentage								3%
Mximum [Member]
Discount rate								31%
Minimum [Member]
Discount rate								23%
Warrants [Member]
Right to purchase of warrants													50,000
Warrants exercisable price per share													$ 1
Non-Affiliated Entity
Purchase shares of common stock		100,000
Right to purchase of warrants		150,000								15,000
Number Of Common Stock Cancelled												100,000
Warrants exercisable price per share		$ 1.50
Unregistered common stock	200,000
Converted Series A Preferred stock	2,000
Series B Preferred Stock [Member]
Convertible Preferred Stock, Shares Reserved for Future Issuance				40,000	40,000			40,000	40,000
Share Price				$ 1.30	$ 3.40			$ 1.30	$ 3.40
Preferred Stock, Shares Authorized				$ 5,000,000				$ 5,000,000
Preferred Stock, Voting Rights								Each share of Series B Convertible Preferred Stock may be converted into one share of common stock. The Series B Convertible Preferred Stock accrues and pays dividends at the rate of 3% annually. The accrued Series B Convertible Preferred Stock dividends are cumulative. The Series B Convertible Preferred Stock dividends shall cease to accrue at such time as the Company’s Common Stock has closed at $7.00 per share or higher for 20 consecutive trading days after the first date that the Series B Registration Statement is effective, and there have been, on average, at least 25,000 shares traded on each of those 20 consecutive trading days
Preferred Stock Terms Of Conversion								As of September 30, 2023, 60,000 shares of Series B Preferred Stock have been converted into a total of 60,000 shares of common stock of the Company, which leaves 40,000 shares of Series B Preferred Stock currently outstanding, convertible into 40,000 shares of common stock of the Company
Accrued liability				1,784				$ 1,784			$ 1,796
Dividends, Cash				4,500	$ 4,500			4,500	$ 4,500
Series B Preferred Stock [Member] | Accredited Investors
Stock Issued During Period, Shares, New Issues							100,000
Stock Issued During Period, Value, New Issues							$ 500,000
Number Of Preffered Stock Converted Into Common Stock							100,000
Convertible Preferred Stock, Shares Reserved for Future Issuance							100,000
Annual dividend percentage							3%
Series A Preferred Stock
Preferred Stock, Shares Authorized				400,000				$ 400,000
Preferred Stock, Voting Rights								Each share of Series A Convertible Preferred Stock may be converted into 100 shares of common stock. The Series A Convertible Preferred Stock accrues and pays dividends at the rate of 3% annually. The accrued Series A Convertible Preferred Stock dividends are cumulative. The Series A Convertible Preferred Stock dividends shall cease to accrue at such time as the Company’s Common Stock has closed at $3.00 per share or higher for 20 consecutive trading days
Preferred Stock Terms Of Conversion								As of September 30, 2023, 63,650 shares of Series A Preferred Stock have been converted into a total of 6,365,000 shares of common stock of the Company, which leaves 2,500 shares of Series A Preferred Stock currently outstanding, convertible into 250,000 shares of common stock of the Company
Accrued liability				3,438				$ 3,438			$ 9,240
Dividends, Cash				$ 1,463	$ 0			$ 14,963	$ 17,147
Series A Preferred Stock | Accredited Investors
Stock Issued During Period, Shares, New Issues						66,150
Stock Issued During Period, Value, New Issues						$ 6,615,000
Number Of Preffered Stock Converted Into Common Stock						66,150
Convertible Preferred Stock, Shares Reserved for Future Issuance						6,615,000
Share Price													$ 1
Annual dividend percentage						3%
Deferred Contigent Stock [Member]
Deferred contigent stock, Share Issued			93,000	503,000				503,000
Deferred contingent received				200,000				200,000
Discount on Deferred Contigent stock			27%
Description of deferred contigent stock			the additional shares based upon an assumed additional volume of 20% and 7.5%

CONTINGENT CONTRACTUAL OBLIGA_3

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details) - USD ($)	12 Months Ended
	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022	Dec. 31, 2021
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Base Monthly Rent	$ 6,213	$ 6,092	$ 5,972	$ 5,855	$ 5,740

CONTINGENT CONTRACTUAL OBLIGA_4

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 1) - USD ($)	12 Months Ended
	Sep. 30, 2024	Sep. 30, 2023	Sep. 30, 2022
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Base Monthly Rent	$ 2,541	$ 2,467	$ 2,395

CONTINGENT CONTRACTUAL OBLIGA_5

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 2) - USD ($)	12 Months Ended
	Dec. 31, 2026	Dec. 31, 2025	Dec. 31, 2024	Dec. 31, 2023	Dec. 31, 2022
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Base Monthly Rent	$ 4,502	$ 4,370	$ 4,243	$ 4,120	$ 4,000

CONTINGENT CONTRACTUAL OBLIGA_6

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 3) - USD ($)	12 Months Ended
	Jun. 30, 2027	Jun. 30, 2026	Jun. 30, 2025	Jun. 30, 2024	Jun. 30, 2023
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Base Monthly Rent	$ 6,063	$ 5,915	$ 5,771	$ 5,630	$ 5,493

CONTINGENT CONTRACTUAL OBLIGA_7

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 4) - USD ($)	1 Months Ended	12 Months Ended
	Feb. 28, 2023	Feb. 29, 2028	Feb. 28, 2027	Feb. 28, 2026	Feb. 28, 2025	Feb. 29, 2024
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Base Monthly Rent Payment	$ 0	$ 3,972	$ 3,819	$ 3,672	$ 3,531	$ 3,395

CONTINGENT CONTRACTUAL OBLIGA_8

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 5) - USD ($)	1 Months Ended	10 Months Ended	12 Months Ended
	Feb. 29, 2028	Jan. 31, 2024	Jan. 31, 2028	Jan. 31, 2027	Jan. 31, 2026	Jan. 31, 2025
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Base Monthly Rent, Amount	$ 2,366	$ 1,945	$ 2,275	$ 2,188	$ 2,104	$ 2,023

CONTINGENT CONTRACTUAL OBLIGA_9

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 6) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Operating Lease Right Of Use Asset	$ 670,675	$ 496,604
Operating Lease Liability Current	172,834	117,719
Operating Lease Liability Noncurrent	501,625	384,417
Finance Lease Right Of Use Asset	1,242,000	1,274,400
Finance Lease Liability Current	$ 1,376,595	$ 1,357,524

CONTINGENT CONTRACTUAL OBLIG_10

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 7) - USD ($)	3 Months Ended		6 Months Ended	9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Jun. 30, 2022	Sep. 30, 2023
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Amortization of Right of Use Assets	$ 10,800	$ 10,800	$ 35,473	$ 32,400
Interest on lease liabilities	24,388	23,924	46,445	72,825
OperatingLeaseExpense	55,314	20,147	60,442	155,336
Finance Lease Expense	$ 90,502	$ 54,871	$ 142,360	$ 260,561

CONTINGENT CONTRACTUAL OBLIG_11

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details 8)	Sep. 30, 2023 USD ($)
CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS
Finance Lease Liability Payments Due next twelve months	$ 1,392,918
Finance Lease Liability Payments Due Year Two	0
Finance Lease Liability Payments Due Year Three	0
Finance Lease Liability Payments Due Year Four	0
Finance Lease Liability Payments Due Year Five	0
Finance Lease Liability Payments Due After Year Five	0
Finance Lease Liability Payments Due	1,392,918
Finance Lease Liability Undiscounted Excess Amount	(16,323)
Finance Lease Liability	1,376,595
Lessee Operating Lease Liability Payments Due Next Twelve Months	52,900
Lessee Operating Lease Liability Payments Due Year Two	208,519
Lessee Operating Lease Liability Payments Due Year Three	191,533
Lessee Operating Lease Liability Payments Due Year Four	197,622
Lessee Operating Lease Liability Payments Due Year Five	110,969
Operating Lease Liability Payments Due After Year Five	12,588
Lessee Operating Lease Liability PaymentsDue	774,131
Lessee Operating Lease Liability Undiscounted Excess Amount	(99,672)
Operating Lease Liability	$ 674,459

CONTINGENT CONTRACTUAL OBLIG_12

CONTINGENT CONTRACTUAL OBLIGATIONS AND COMMERCIAL COMMITMENTS (Details Narrative)			9 Months Ended
	Jul. 07, 2022 USD ($)	Jul. 06, 2022 USD ($)	Sep. 30, 2023 USD ($) ft² $ / bbl shares	Dec. 31, 2022 USD ($)	Nov. 28, 2022 $ / bbl	Jul. 01, 2022 $ / bbl	Feb. 14, 2022 USD ($)	Jan. 01, 2022 $ / bbl	Dec. 31, 2021 USD ($)	Oct. 01, 2021 $ / bbl	Jul. 01, 2021 USD ($)	Jan. 01, 2021 USD ($)
Shares Of Common Stock | shares			3,900,455
Sublease cost	$ 3,000	$ 3,000
Increase In Base Rent (percentage)			2%		4%					3%
Purchase of obligation				$ 1,375,000					$ 1,375,000
Premises Rent, Per Square | $ / bbl			6.13		0.73	10.75		6		5.75
Base Rent, Amount												$ 68,888
Immaterial Loss On Lease Modification									$ 1,446
Lease term period			39 years
Lease payments per month			$ 3,850
Bonus Payable				166,667			$ 1,556,055
Chief Strategy Officer [Member]
Bonus Equal											5%
Bonus Payable			$ 161,533	$ 265,694
Net Sales											$ 6,000,000
Salary											$ 180,000
Oculus Merger Agreement [Member]
Lease term period			1 year
Lease of area | ft²			4,800
Lease payments per month			$ 3,850

LEGAL PROCEEDINGS (Details Narr

LEGAL PROCEEDINGS (Details Narrative) - USD ($)	1 Months Ended		9 Months Ended
	May 25, 2023	Oct. 31, 2022	Sep. 30, 2023
Lifted Liquids, Inc. [Member]
Agreement releases and dismissal			$ 36,100
Settlement Cost			30,000
Lifted Liquids			230,000
Damage Recover			14,569
Dev Distribution LLC V Lifted Liquids [Member]
Amount paid for undelivered products		$ 263,938
Saul Roffe [Member]
Reciept of payment from defoult judgement against law office			30,000
Legal payment against Girish GPO			34,000
Lifted Liquids			15,000
Awawdeh And Habib [Member]
Settlement Cost			$ 98,000
Martha Edgar V Lifted Liquids [Member]
Settlement Cost	$ 5,000

COMPANYWIDE MANAGEMENT BONUS _2

COMPANYWIDE MANAGEMENT BONUS POOL (Details Narrative) - USD ($)	3 Months Ended	9 Months Ended	12 Months Ended
	Dec. 31, 2022	Sep. 30, 2023	Dec. 31, 2022	Dec. 31, 2021
COMPANYWIDE MANAGEMENT BONUS POOL
Annual Bonus	$ 466,668	$ 466,668
Eliminated Accrual Bonus		$ 2,121,532
Diluted earnings per share		$ 0.42	$ 0.56	$ 0.56

INCOME TAXES (Details)

INCOME TAXES (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Current
Domestic-federal	$ 86,824	$ 584,994	$ 460,617	$ 1,970,372
Domestic-state	(358,419)	(165,096)	(142,132)	(822,289)
Franchise Tax	(140)	838	39,853	57,366
Foreign	0	0	0	0
Total	(271,735)	750,929	358,338	2,850,027
Deferred
Domestic-federal	83,512	(555,760)	180,776	(253,605)
Domestic-state	149,647	(171,142)	138,807	(81,696)
Foreign	0	0	0	0
Total	233,459	(726,902)	319,583	(335,301)
Total Provision (benefit) For Income Taxes	$ 38,576	$ 24,027	$ 677,921	$ 2,514,726

INCOME TAXES (Details 1)

INCOME TAXES (Details 1) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
INCOME TAXES
Domestic Federal	$ 121,208	$ 103,010	$ 582,113	$ 1,911,512
State taxes, net of federal benefit	3,719	(38,623)	153,695	582,681
Non-deductible Expenses	63,384	13,941	127,360	20,522
Franchise tax	(140)	838	39,853	57,366
Revision of prior years' provision to return filing	(361,047)	(72,471)	(316,097)	(72,471)
Change In Estimated Future Income Tax Rates	133,908	94,839	91,217	(37,079)
Change In Valuation Allowance	0	(79,303)	0	38,257
Other	392	1,796	(220)	13,939
Total Provision (benefit) For Income Taxes	$ 38,576	$ 24,027	$ 677,921	$ 2,514,726

INCOME TAXES (Details 2)

INCOME TAXES (Details 2) - USD ($)	Sep. 30, 2023	Dec. 31, 2022
Deferred Tax Assets
Stock-based Compensation	$ 2,791,555	$ 2,754,875
Sales allowances	88,173	256,650
Accrued Related Party Expenses	456	612
Allowance For Doubtful Accounts	44,198	77,269
Other	39,167	23,060
Less: Valuation Allowance	(2,754,875)	(2,754,875)
Total Deferred Tax Asset	208,674	357,591
Deferred Tax Liabilities:
Depreciation & Amortization	(434,936)	(270,169)
Goodwill	(5,899)	0
Total Deferred Tax Liabilities	(440,835)	(270,169)
Net Deferred Tax (Liabilities) Assets	$ 232,161	$ 87,422

INCOME TAXES (Details Narrative

INCOME TAXES (Details Narrative)	1 Months Ended
	Dec. 22, 2017
INCOME TAXES
Federal Dividends	100%

SUBSEQUENT EVENTS (Details Narr

SUBSEQUENT EVENTS (Details Narrative) - USD ($)			9 Months Ended
	Nov. 09, 2023	Oct. 09, 2023	Sep. 30, 2023	Dec. 31, 2022	Dec. 31, 2021
Purchase of obligation				$ 1,375,000	$ 1,375,000
Lifted Liquids, Inc. [Member]
Settlement Cost			$ 30,000
Damage Recover			14,569
Saul Roffe [Member]
Legal payment against Girish GPO			34,000
Reciept of payment from defoult judgement against law office			$ 30,000
Subsequent Event [Member] | Jeeter Agreement [Member]
Purchase of obligation		$ 263,938
Equipment and product		$ 230,000
Subsequent Event [Member] | Lifted Liquids, Inc. [Member]
Settlement Cost	$ 30,000
Damage Recover	14,569
Subsequent Event [Member] | Saul Roffe [Member]
Legal payment against Girish GPO	34,000
Reciept of payment from defoult judgement against law office	$ 30,000