FHC (FRAN) 10-K 27 Mar 15 2014 FY Annual report Financial data

Document_And_Entity_Informatio

Document And Entity Information (USD $)	12 Months Ended
In Millions, except Share data, unless otherwise specified	Jan. 31, 2015	Mar. 15, 2015	Aug. 01, 2014
Document Information [Line Items]
Entity Registrant Name	Francesca's Holdings CORP
Entity Central Index Key	1399935
Current Fiscal Year End Date	-30
Entity Filer Category	Large Accelerated Filer
Trading Symbol	FRAN
Entity Common Stock, Shares Outstanding		42,297,833
Document Type	10-K
Amendment Flag	FALSE
Document Period End Date	31-Jan-15
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2014
Entity Well-known Seasoned Issuer	Yes
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Public Float			$525.10

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Jan. 31, 2015	Feb. 01, 2014
In Thousands, unless otherwise specified
Current assets:
Cash and cash equivalents	$39,071	$37,498
Accounts receivable	12,279	8,984
Inventories	23,801	24,614
Deferred income taxes	4,858	4,565
Prepaid expenses and other current assets	5,890	6,764
Total current assets	85,899	82,425
Property and equipment, net	74,095	64,131
Deferred income taxes	3,642	2,335
Other assets, net	1,909	1,654
TOTAL ASSETS	165,545	150,545
Current liabilities:
Accounts payable	11,550	10,207
Accrued liabilities	11,904	9,823
Total current liabilities	23,454	20,030
Landlord incentives and deferred rent	32,877	27,448
Long-term debt	0	25,000
Total liabilities	56,331	72,478
Commitments and contingencies
Stockholders' equity:
Common stock-$.01 par value, 80.0 million shares authorized, 45.5 million and 45.2 million shares issued as of January 31, 2015 and February 1, 2014, respectively.	455	452
Additional paid-in capital	105,498	101,192
Retained earnings	63,404	31,296
Treasury stock, at cost - 3.2 million and 2.9 million shares held at January 31, 2015 and February 1, 2014, respectively.	-60,143	-54,873
Total stockholders' equity	109,214	78,067
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY	$165,545	$150,545

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Jan. 31, 2015	Feb. 01, 2014
In Millions, except Per Share data, unless otherwise specified
Common stock, par value (in dollars per share)	$0.01	$0.01
Common stock, shares authorized	80	80
Common stock, shares issued	45.5	45.2
Treasury stock, shares	3.2	2.9

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Net sales	$377,497	$340,325	$296,373
Cost of goods sold and occupancy costs	199,919	164,260	137,873
Gross profit	177,578	176,065	158,500
Selling, general and administrative expenses	124,804	101,795	80,560
Income from operations	52,774	74,270	77,940
Interest expense	-623	-588	-672
Other income	88	208	230
Income before income tax expense	52,239	73,890	77,498
Income tax expense	20,131	29,051	30,437
Net income	$32,108	$44,839	$47,061
Basic earnings per common share (in dollars per share)	$0.76	$1.03	$1.08
Diluted earnings per common share (in dollars per share)	$0.76	$1.02	$1.05
Weighted average shares outstanding:
Basic shares (in shares)	42,259	43,372	43,744
Diluted shares (in shares)	42,380	44,123	44,807

Consolidated_Statements_of_Cha

Consolidated Statements of Changes in Stockholders' Equity (USD $)	Total	Shares Outstanding (in shares)	Common Stock	Additional Paid-in Capital	Retained Earnings (Deficit)	Treasury Stock, at cost
In Thousands	USD ($)		USD ($)	USD ($)	USD ($)	USD ($)
Balance at Jan. 28, 2012	$16,902		$435	$77,071	($60,604)	$0
Balance (in shares) at Jan. 28, 2012		43,538
Net income	47,061		0	0	47,061	0
Stock-based compensation	3,599			3,599	0	0
Restricted stocks vested	0		0	0	0	0
Restricted stocks vested (in Shares)		3
Stock options exercised and related tax benefit	4,495		4	4,491	0	0
Stock options exercised and related tax benefit (in shares)		339
Balance at Feb. 02, 2013	72,057		439	85,161	-13,543	0
Balance (in shares) at Feb. 02, 2013		43,880
Net income	44,839		0	0	44,839	0
Stock-based compensation	3,781			3,781	0	0
Restricted stocks vested	0		0	0	0	0
Restricted stocks vested (in Shares)		2
Stock options exercised and related tax benefit	12,263		13	12,250	0	0
Stock options exercised and related tax benefit (in shares)		1,361
Repurchases of common stock	-54,873		0	0	0	-54,873
Repurchases of common stock (in shares)	-2,900	-2,894
Balance at Feb. 01, 2014	78,067		452	101,192	31,296	-54,873
Balance (in shares) at Feb. 01, 2014		42,349
Net income	32,108		0	0	32,108	0
Stock-based compensation	2,668		0	2,668	0	0
Restricted stocks vested	0		0	0	0	0
Restricted stocks vested (in Shares)		2
Stock options exercised and related tax benefit	1,641		3	1,638	0	0
Stock options exercised and related tax benefit (in shares)	232	232
Repurchases of common stock	-5,270		0	0	0	-5,270
Repurchases of common stock (in shares)	-300	-285
Balance at Jan. 31, 2015	$109,214		$455	$105,498	$63,404	($60,143)
Balance (in shares) at Jan. 31, 2015		42,298

Consolidated_Statements_of_Cas

Consolidated Statements of Cash flows (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Cash Flows Provided By Operating Activities:
Net income	$32,108	$44,839	$47,061
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization	13,151	10,054	7,151
Stock-based compensation expense	2,668	3,781	3,599
Excess tax benefit from stock-based compensation	-309	-5,846	-2,296
Impairment charges	2,470	0	0
Loss on disposal of assets	364	343	188
Inventory write-off	3,831	0	0
Amortization of debt issuance costs	245	278	299
Deferred income taxes	-1,600	-1,014	-2,559
Changes in assets and liabilities:
Accounts receivables	-2,986	-634	-70
Inventories	-3,018	-5,565	-4,587
Prepaid expenses and other assets	373	-2,021	-1,512
Accounts payable	-363	551	-547
Accrued liabilities	2,081	-844	3,069
Landlord incentive and deferred rent	5,429	5,356	7,203
Net cash provided by operating activities	54,444	49,278	56,999
Cash Flows Used in Investing Activities:
Purchase of property and equipment	-24,255	-24,633	-23,663
Other	13	98	0
Net cash used in investing activities	-24,242	-24,535	-23,663
Cash Flows Used in Financing Activities:
Repayment of borrowings under the revolving credit facility	-25,000		-22,000
Proceeds from borrowings under the revolving credit facility	0	25,000	0
Repurchases of common stock	-5,270	-54,009	0
Payment of debt issuance costs	0	-376	0
Proceeds from the exercise of stock options	1,332	8,697	2,199
Taxes paid related to net settlement of equity awards	0	-2,280	0
Excess tax benefit from stock-based compensation	309	5,846	2,296
Net cash used in financing activities	-28,629	-17,122	-17,505
Net increase in cash and cash equivalents	1,573	7,621	15,831
Cash and cash equivalents, beginning of year	37,498	29,877	14,046
Cash and cash equivalents, end of year	39,071	37,498	29,877
Supplemental Disclosures of Cash Flow Information:
Cash paid for income taxes	24,088	32,401	32,405
Interest paid	$388	$293	$448

Summary_of_Significant_Account

Summary of Significant Accounting Policies	12 Months Ended
	Jan. 31, 2015
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	1. Summary of Significant Accounting Policies
	Nature of Business
	Francesca’s Holdings Corporation (the “Company” or “Holdings”) is a holding company incorporated in 2007 under the laws of Delaware. The Company’s business operations are conducted through its subsidiaries.  The Company operates a national chain of retail boutiques designed and merchandised to feel like independently owned, upscale boutiques and provide its customers with an inviting, intimate and fun shopping experience. The Company offers a diverse and balanced mix of apparel, jewelry, accessories and gifts at attractive prices. At January 31, 2015, the Company operated 539 boutiques, which are located in 47 states throughout the United States and the District of Columbia, and its direct-to-consumer website.
	Fiscal Year
	The Company maintains its accounts on a 52- to 53- week year ending on the Saturday closest to January 31. All references herein to fiscal year “2014” represents the 52-week period ended January 31, 2015, fiscal year “2013” represents the 52-week period ended February 1, 2014, and fiscal year “2012” represents the 53-week period ended February 2, 2013.
	Principles of Consolidation and Presentation
	The accompanying consolidated financial statements include the accounts of the Company and all its subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.
	Management Estimates and Assumptions
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues, net of estimated sales return, and expenses during the reporting periods. Actual results could differ from those estimates.
	Fair Value Measurements
	Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Assets and liabilities measured at fair value are classified using the following hierarchy, which is based upon the transparency of inputs to the valuation at the measurement date.
		·	Level 1-Quoted prices in active markets for identical assets or liabilities.
		·	Level 2-Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.
		·	Level 3-Unobservable inputs based on the Company’s own assumptions.
	The classification of fair value measurements within the hierarchy is based upon the lowest level of input that is significant to the measurement.
	Financial assets and liabilities with carrying amounts approximating fair value include cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities. The carrying amount of these financial assets and liabilities approximates fair value because of their short maturities.
	Non-financial assets and liabilities, including long-lived assets, are measured at fair value on a non-recurring basis. The fair value of those assets is determined using Level 3 inputs which generally requires that the company to make estimates of future cash flows based on historical experience, current trends, market conditions and other relevant factors deemed material.
	Cash and Cash Equivalents
	The Company considers all interest-bearing deposits and investments purchased with an original maturity of three months or less to be cash equivalents. The Company maintains cash balances at financial institutions that may from time to time exceed the Federal Deposit Insurance Corporation’s insurance limits. The Company mitigates this concentration of credit risk by monitoring the credit worthiness of the financial institutions.
	Accounts Receivable
	Accounts receivable consist of amounts due from credit card companies, tenant allowances due from landlords and income tax refund receivable. The Company’s management has reviewed accounts receivable for collectability and has determined that an allowance for doubtful accounts is not necessary at January 31, 2015 and February 1, 2014.
	Inventory
	The Company values merchandise inventory at the lower of cost or market on a weighted-average cost basis. Inventory costs include freight costs. The Company records merchandise receipts at the time they are delivered to the distribution center or to its boutiques directly from vendors.
	The Company reviews its inventory levels to identify slow-moving merchandise and generally uses promotional markdowns to clear slow-moving merchandise. Each period, the Company evaluates recent selling trends and the related promotional events or pricing strategies in place to sell through the current inventory levels. To accelerate the flow of new merchandise into its boutiques, the Company disposed of certain slow-moving merchandise in the second and fourth quarters of fiscal year 2014 at a cost of $3.0 million and $1.8 million, respectively.
	The Company also estimates a shrinkage reserve for the period of time between the last physical count and the balance sheet date. The estimate for shrinkage reserve can be affected by changes in merchandise mix and changes in actual shrinkage trends.
	Property and Equipment
	Property and equipment is stated at cost. Depreciation of property and equipment is provided on a straight-line basis for financial reporting purposes using the following useful lives:
	Assets		Estimated Useful Lives
	Equipment		3 - 5 years
	Furniture and fixtures		5 years
	Software, including software developed for internal use		3 - 12 years
	Signage and leasehold improvements		the lesser of 5 - 10 years or
			lease term
	Assets under construction are not depreciated until the asset is placed in service and / or ready for use.
	Maintenance and repairs of property and equipment are expensed as incurred, and major improvements are capitalized. Upon retirement, sale or other disposition of property and equipment, the cost and accumulated depreciation are eliminated from the accounts, and any gain or loss is reflected in current earnings.
	Impairment of Long-lived Assets
	The Company evaluates long-lived assets held for use and held for sale whenever events or changes in circumstances indicate that the carrying amount of those assets may not be recoverable. Assets are grouped and evaluated for impairment at the lowest level for which there are identifiable cash flows, which is generally at the boutique level. Long-lived assets are reviewed for impairment using factors including, but not limited to, the Company’s current and future operating plans and projected cash flows. The determination of whether impairment has occurred is based on an estimate of undiscounted future cash flows directly related to the assets compared to its carrying value. If the carrying value of the asset is greater than the sum of the undiscounted future cash flows, an impairment loss is recognized for the difference between the carrying value and the estimated fair value of the asset; provided, however, that no other facts or circumstances indicate that recognition of such loss is premature. Fair value is determined using Level 3 inputs based on discounted future cash flows associated with the asset using a discount rate commensurate with the risk. In addition, at the time a decision is made to close a boutique, the Company accelerates depreciation over the revised useful life of the asset.
	In fiscal year 2014, the Company recognized a non-cash impairment charge of $2.5 million in connection with the abandonment of previously capitalized expenditures related to the development the Company’s e-commerce website. No impairment was recognized in fiscal years 2013 and 2012. The impairment charge is included in selling, general and administrative expenses.
	Operating Leases
	The Company leases boutiques and its distribution center and office space under operating leases. The majority of the Company’s lease agreements provide for tenant improvement allowances, rent escalation clauses and/or contingent rent provisions.
	Landlord incentives, such as tenant improvement allowances, are deferred and amortized on a straight-line basis over the lease term as a reduction of rent expense. The unamortized portion of landlord incentives totaled $23.0 million and $19.2 million at January 31, 2015 and February 1, 2014, respectively.
	The Company records straight-line rent expense beginning on the earlier of taking possession of the boutique (pre-opening or construction period) or the commencement date of the lease. Certain leases provide for contingent rents, in addition to a basic fixed rent, which are determined as a percentage of gross sales in excess of specified levels. The Company records a contingent rent liability and the corresponding rent expense when specified levels have been achieved or when management determines that achieving the specified levels during the fiscal year is probable.
	Revenue Recognition
	The Company recognizes revenue upon purchase of merchandise by customers, net of estimated merchandise returns and sales tax collected. Revenue is recognized for boutique sales at the point at which the customer receives and pays for the merchandise at the register. For direct-to-consumer sales, revenue is recognized upon delivery and includes shipping charges. Management estimates future returns on previously sold merchandise based on return history and current sales levels. Estimated sales returns are periodically compared to actual sales returns and adjusted, if appropriate.
	Gift Cards and Gift Card Breakage
	The Company accounts for the sale of gift cards as a liability at the time a gift card is sold. The liability is relieved and revenue is recognized upon redemption of the gift card. The gift cards issued by the Company are owned by an unrelated third party.  The Company’s gift cards do not have an expiration date. Income from gift card breakage is recognized when the likelihood of redemption is deemed to be remote based on historical redemption patterns. The Company recognized $0.1 million, $0.4 million and $0 of gift card breakage income in fiscal years 2014, 2013 and 2012, respectively.  The gift card breakage income is included in net sales.
	Cost of Goods Sold and Occupancy Costs
	Cost of goods sold and occupancy costs include the cost of purchased merchandise, freight costs from the Company’s suppliers to its distribution centers and freight costs for merchandise shipped directly from its vendors to its boutiques, allowances for inventory shrinkage and obsolescence, boutique occupancy costs including rent, utilities, common area maintenance, property taxes, boutique assets depreciation, boutique repair and maintenance costs, and shipping costs related to direct-to-consumer sales.
	Selling, General and Administrative Expenses
	Selling, general and administrative expenses include boutique and headquarters payroll (including buying department), employee benefits, freight from distribution centers to boutiques, boutique pre-opening expense, credit card merchant fees, costs of maintaining and operating the Company’s direct-to-consumer business, travel and administration costs, corporate asset depreciation, stock-based compensation and other expenses related to operations at the corporate headquarters.
	Freight costs included in selling, general and administrative expenses amounted to $3.8 million, $2.8 million and $2.1 million in fiscal years 2014, 2013 and 2012, respectively.
	Advertising
	Advertising costs are charged to expense as incurred or, in the case of media production costs (such as television or print), when advertising first takes place. Advertising costs were $1.1 million, $0.7 million and less than $0.1 million in fiscal years 2014, 2013 and 2012, respectively.
	Stock-Based Compensation
	Stock-based compensation is measured at the grant date fair value and recognized as expense over the requisite service period (generally the vesting period of the award) for awards that are expected to vest. Please refer to Note 7 for additional information.
	Income Taxes
	The Company accounts for income taxes using the liability method. Under this method, the amount of taxes currently payable or refundable is accrued, and deferred tax assets and liabilities are recognized for the estimated future tax consequences of temporary differences that currently exist between the tax basis and the financial reporting basis of the Company’s assets and liabilities. Valuation allowances are established against deferred tax assets when it is more-likely-than-not that the realization of those deferred tax assets will not occur.
	Deferred tax assets and liabilities are measured using the enacted tax rates in effect in the years when those temporary differences are expected to reverse. The effect on deferred taxes from a change in tax rate is recognized through continuing operations in the period that includes the enactment date of the change. Changes in tax laws and rates could affect recorded deferred tax assets and liabilities in the future.
	A tax benefit from an uncertain tax position may be recognized when it is more-likely-than-not that the position will be sustained upon examination, including resolutions of any related appeals or litigation processes, based on the technical merits. Income tax positions must meet a more-likely-than-not recognition threshold to be recognized. The Company recognizes tax liabilities for uncertain tax positions and adjusts these liabilities when the Company’s judgment changes as a result of the evaluation of new information not previously available. Interest and penalties related to unrecognized tax benefits are recognized in income tax expense. The Company has no uncertain tax positions requiring accrual at January 31, 2015 and February 1, 2014.
	Recent Accounting Pronouncements
	In August 2014, the Financial Accounting Standards Board ( “FASB” ) issued Accounting Standards Update ( “ASU” ) No. 2014-15, “Presentation of Financial Statements - Going Concern: Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern,” which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures. This guidance is effective for annual periods ending after December 15, 2016 and for annual and interim periods thereafter. The adoption of this guidance is not expected to have a material effect on the Company’s consolidated financial statements or disclosures.
	In May 2014 the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers.” This pronouncement was issued to improve the financial reporting of revenue and improve comparability of the top line in financial statements globally and is effective for reporting periods beginning on or after December 15, 2016. The Company is in the process of assessing the provisions of this new guidance and has not yet determined whether the adoption will have a material impact on the Company’s consolidated financial statements or disclosures.

Earnings_per_Share

Earnings per Share	12 Months Ended
	Jan. 31, 2015
Earnings Per Share [Abstract]
Earnings per Share	2. Earnings per Share
	Basic earnings per common share amounts are calculated using the weighted-average number of common shares outstanding for the period. Diluted earnings per common share amounts are calculated using the weighted-average number of common shares outstanding for the period and include the dilutive impact of stock options and restricted stock using the more dilutive of the treasury stock method or the two-class method. The following table summarizes the potential dilutive impact that could occur if outstanding options to acquire common stock were exercised or if outstanding restricted stocks have fully vested, and reconciles the weighted-average common shares outstanding used in the computation of basic and diluted earnings per share.
		Fiscal Years Ended
		January 31,		February 1,		February 2,
		2015		2014		2013
		(In thousands, except per share data)
	Numerator:
	Net income	$	32,108	$	44,839	$	47,061
	Denominator:
	Weighted-average common shares outstanding-basic		42,259		43,372		43,744
	Options and other dilutive securities		121		751		1,063
	Weighted-average common shares outstanding-diluted		42,380		44,123		44,807
	Per common share:
		Fiscal Years Ended
		January 31,		February 1,		February 2,
		2015		2014		2013
		(In thousands, except per share data)
	Basic earnings per common share	$	0.76	$	1.03	$	1.08
	Diluted earnings per common share	$	0.76	$	1.02	$	1.05
	Potentially issuable shares under the Company’s stock-based compensation plan amounting to approximately 1.9 million (includes approximately 1.1 million of performance awards), 0.8 million, and 0.7 million shares for the fiscal years 2014, 2013, and 2012, respectively, were outstanding but not included in the computation of diluted earnings per shares due to their anti-dilutive effect.

Detail_of_Certain_Balance_Shee

Detail of Certain Balance Sheet Accounts	12 Months Ended
	Jan. 31, 2015
Detail Of Certain Balance Sheet Accounts [Abstract]
Detail of Certain Balance Sheet Accounts	3. Detail of Certain Balance Sheet Accounts
		As of Fiscal Year Ended
		January 31,		February 1,
		2015		2014
		(in thousands)
	Accounts receivable:
	Credit card receivables	$	2,533	$	2,395
	Tenant allowances		841		899
	Income tax receivable		8,284		5,690
	Others		621		-
		$	12,279	$	8,984
	Property and equipment, net:
	Signage and leasehold improvements	$	73,694	$	56,717
	Furniture and fixtures		15,009		11,992
	Equipment		4,485		4,086
	Software		6,371		5,062
	Construction in progress		11,331		12,242
			110,890		90,099
	Less accumulated depreciation		-36,795		-25,968
		$	74,095	$	64,131
	Accrued liabilities:
	Gift cards and store credits outstanding	$	6,906	$	5,757
	Accrued payroll, benefits and bonuses		4,014		3,439
	Accrued sales tax		968		595
	Accrued interest		16		32
		$	11,904	$	9,823
	Landlord incentives and deferred rent:
	Landlord incentives	$	23,013	$	19,228
	Deferred rent		9,864		8,220
		$	32,877	$	27,448

Income_Taxes

Income Taxes	12 Months Ended
	Jan. 31, 2015
Income Tax Disclosure [Abstract]
Income Taxes	4. Income Taxes
	The provision for income tax expense for fiscal years 2014, 2013 and 2012 is as follows:
		Fiscal Years Ended
		January 31,			February 1,			February 2,
		2015			2014			2013
	Current:
	Federal	$	18,498		$	25,363		$	27,352
	State		3,345			4,702			5,644
	Total		21,843			30,065			32,996
	Deferred:
	Federal		-1,069			-747			-1,812
	State		-643			-267			-747
	Total		-1,712			-1,014			-2,559
	Income tax expense	$	20,131		$	29,051		$	30,437
	A reconciliation of the statutory federal income tax rate to the effective tax rate follows:
		Fiscal Years Ended
		January 31,			February 1,			February 2,
		2015			2014			2013
	Income tax expense at statutory rate		35	%		35	%		35	%
	Nondeductible expenses		0.1			0.3			0.2
	State tax, net of federal benefit		2.9			4.1			4.1
	Other		0.5			-0.1			-
	Effective tax rate		38.5	%		39.3	%		39.3	%
	Deferred tax assets and liabilities are recorded due to different carrying amounts for financial and income tax reporting purposes arising from cumulative temporary differences as measured by enacted tax rates, which will be in effect when these temporary differences reverse. These differences consist of the following as of the dates indicated:
		As of Fiscal Year Ended
		January 31,			February 1,
		2015			2014
		(in thousands)
	Deferred tax assets:
	Inventories	$	1,005		$	941
	Accrued liabilities		3,853			3,624
	Landlord incentives and deferred rents		12,514			10,484
	Equity based compensation		2,662			2,075
	Other		57			61
	Total deferred tax assets		20,091			17,185
	Deferred tax liabilities
	Property and equipment		-11,591			-10,285
	Total deferred tax liabilities		-11,591			-10,285
	Net deferred tax assets	$	8,500		$	6,900
	The Company’s tax years are subject to examination by federal authorities from 2011 forward, and by state taxing authorities from 2010 forward.

Revolving_Credit_Facility

Revolving Credit Facility	12 Months Ended
	Jan. 31, 2015
Debt Disclosure [Abstract]
Revolving Credit Facility	5.  Revolving Credit Facility
	On August 30, 2013, Francesca’s Collections, Inc., (“Francesca’s Collections”), as borrower, and its parent company, Francesca’s LLC (the “Parent”), a wholly-owned subsidiary of Holdings, entered into a Second Amended and Restated Credit Agreement (“Second Amended and Restated Credit Agreement”) with Royal Bank of Canada, as Administrative Agent and Collateral Agent, and the lenders party thereto, which amends and restates the existing Amended and Restated Credit Agreement, dated as of July 27, 2011, as amended by Amendment No. 1 to the Amended and Restated Credit Agreement, dated February 7, 2013.  The Second Amended and Restated Credit Agreement provides $75.0 million of credit facility (including up to $10.0 million for letters of credit) that matures on August 30, 2018.  The Second Amended and Restated Credit Agreement also contains an increase option permitting Francesca’s Collections, subject to certain requirements, to arrange with the lenders for additional incremental commitments up to an aggregate of $25.0 million, subject to reductions in the event Francesca’s Collections has certain indebtedness outstanding.  At January 31, 2015, no amount was outstanding under the Second Amended and Restated Credit Agreement.
	All obligations under the Second Amended and Restated Credit Agreement are unconditionally guaranteed by, subject to certain exceptions, the Parent and each of Francesca’s Collections’ existing and future direct and indirect wholly-owned domestic subsidiaries.  There are currently no subsidiary guarantors for the Second Amended and Restated Credit Agreement because Francesca’s Collections does not currently have any subsidiaries.  All obligations under the Second Amended and Restated Credit Agreement, and the guarantees of those obligations (as well as cash management obligations and any interest rate hedging or other swap agreements), are secured by substantially all of Francesca’s Collections’ assets as well as the assets of any subsidiary guarantor.  Additionally, the Second Amended and Restated Credit Agreement contains customary events of default and requires Francesca’s Collections to comply with certain financial covenants. Francesca’s Collections is permitted to pay dividends to the extent it has available capacity in its available investment basket (as defined in the Second Amended and Restated Credit Agreement), no default or event of default is continuing, certain procedural requirements have been satisfied and Francesca’s Collections is in pro forma compliance with a maximum secured leverage ratio.  As of January 31, 2015, Francesca’s Collections was in compliance with all covenants under the Second Amended and Restated Credit Agreement.  At January 31, 2015, Francesca’s Collections would have met the conditions for paying dividends out of the available investment basket, including compliance with the required total secured leverage ratio.
	The borrowings under the Second Amended and Restated Credit Agreement bear interest at a rate equal to an applicable margin plus, at the option of Francesca’s Collection’s, either (a) in the case of base rate borrowings, a rate equal to the highest of (1) the prime rate of Royal Bank of Canada, (2) the federal funds rate plus 1/2 of 1%, and (3) the LIBOR for an interest period of one month plus 1.00%, or (b) in the case of LIBOR borrowings, a rate equal to the LIBOR for the interest period relevant to such borrowing. The applicable margin for borrowings under the Second Amended and Restated Credit Agreement ranges from 0.75% to 1.25% with respect to base rate borrowings and from 1.75% to 2.25% with respect to LIBOR borrowings, in each case based upon the achievement of specified levels of a ratio of consolidated total debt to consolidated EBITDA.  In addition, the Borrower is required to pay a commitment fee on the unused portion of the revolver at a rate ranging from 0.25% to 0.38%.   During fiscal year 2014, amounts outstanding under the Second Amended and Restated Credit Agreement accrued interest at an average rate of 2.1%.
	In connection with the revolving credit facility, the Company incurred $0.4 million of debt issuance costs in fiscal year 2013 which is being amortized over the term of the loan.

Share_Repurchases

Share Repurchases	12 Months Ended
	Jan. 31, 2015
Stockholders' Equity Note [Abstract]
Share Repurchases	6.  Share Repurchases
	On September 3, 2013, the Company’s Board of Directors authorized a $100.0 million share repurchase program commencing on the same date.  This authorization has no expiration date.  Under the repurchase program, purchases can be made from time to time in the open market, in privately negotiated transactions, under Rule 10b5-1 plans or through other available means.  The specific timing and amount of the repurchases is dependent on market conditions, securities law limitations and other factors. During fiscal year 2014, the Company repurchased  0.3 million shares of its common stock at a cost of approximately $5.3 million or an average price (including brokers’ commission) of $18.49 per share.  During fiscal year 2013, the Company repurchased  2.9 million shares of its common stock at a cost of approximately $54.9 million or an average price (including brokers’ commission) of $18.95 per share.  The cost of repurchased shares is presented as treasury stock in the consolidated balance sheets.  As of January 31, 2015, the remaining balance available for future share repurchase was approximately $39.9 million.

Stockbased_Compensation

Stock-based Compensation	12 Months Ended
	Jan. 31, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Stock-Based Compensation	7.  Stock-Based Compensation
	Stock-based compensation expense for fiscal years 2014, 2013 and 2012 totaled approximately $2.7 million, $3.8 million and $3.6 million, respectively.
	Stock Incentive Plans
	2010 Stock Incentive Plan
	On February 27, 2010, the Company adopted the Francesca’s Holdings Corporation 2010 Stock Incentive Plan (the “2010 Plan”) to be administered by the Board or a Committee. Under the 2010 Plan, awards may be in the form of stock options, stock or restricted stock and may be granted to any officers, directors, eligible employees and consultants of the Company. Exercise prices shall not be less than the fair market value of the Company’s common stock at the date of grant as determined by the Board. The awards generally vest over four to five years and have a ten year contractual term. As of July 14, 2011, the Company can no longer grant awards under the 2010 Plan.
	2011 Stock Incentive Plan
	On July 14, 2011, the 2011 Equity Incentive Plan (the “2011 Plan”) was approved by the stockholders and became immediately effective. Under the 2011 Plan, awards may be in the form of nonqualified stock options, stock appreciation rights, stock bonuses, restricted stock, performance stock and other stock-based awards which can be granted to any officers, directors, employees and consultants of the Company. A total of 3,175,365 shares of common stock are authorized for issuance under the 2011 Plan. Awards granted under the 2011 Plan generally vest over three to five years and have a ten-year contractual life. As of January 1, 2015, there were approximately 1.2 million awards remaining that can be granted under the 2011 Plan.
	Stock Options
	The following table summarizes stock option activity during fiscal year 2014. The intrinsic value of the stock options was calculated based the closing price of the Company’s common stock on the last trading day closest to January 31, 2015.
								Weighted
								Average
						Weighted		Remaining
			Number of			Average		Contractual		Aggregate
			Options			Exercise Price		Life		Intrinsic Value
			(in thousands)			(Per share data)		(in Years)		(In thousands)
	Stock options outstanding as of February 1, 2014			1,264		$	19.39
	Granted – service-based			78		$	15.68
	Granted – service and market-based			1,000		$	11.56
	Exercised			(232	)	$	5.73
	Forfeited or expired			(237	)	$	26.69
	Stock options outstanding as of January 31, 2015			1,873		$	15.83		8	$	6,835
	Stock options exercisable at January 31, 2015			507		$	22.52		3	$	1,459
	On December 4, 2014, Michael Barnes was appointed as Chairman of the Board of Directors (“Board”), President and Chief Executive Officer (“CEO”) of the Company. In connection with such appointment, the Board awarded him stock options to purchase up to 1,000,000 shares of the Company’s common stock. The option is subject to both service and market conditions. Vesting occurs if the closing price of the Company’s common stock achieves the pre-established targets at any time during the specified performance period and he remains employed by the Company through the end of the vesting period. The award had a grant date fair value of  $5.9 million (determined using the Monte Carlo simulation) that is being amortized over the requisite service period.
	During fiscal years 2014, 2013 and 2012 stock options were granted at a weighted-average grant date fair value of $6.04, $14.15 and $14.21, respectively. The intrinsic value of stock options at the date of exercise amounted to $2.8 million, $20.8 million and $7.5 million in fiscal years 2014, 2013 and 2012, respectively.
	Other than the market-based options described above, all other option grants are subject to service condition only. The fair value of stock options with a service condition was estimated using the Black Scholes option pricing model. The fair value of stock options subject to a service and a market condition was estimated using a Monte-Carlo simulation method. Each model considers the following significant assumptions in determining the fair value of awards. Changes in any of these inputs and assumptions can materially affect the measurement of the estimated fair value of stock-based compensation.
			Fiscal Year
			2014		2013	2012
	Expected volatility(1)		57.0% - 60.3%		59.7% - 61.3%	50.3% - 68.2%
	Expected term (in years)(2)		6.0 – 7.5		6.0 - 6.5	6.0 - 6.5
	Risk-free interest rate(3)		1.9% - 2.0%		1.0% - 2.0%	0.8% - 1.0%
			Fiscal Year
			2014			2013		2012
	Expected dividend yield(4)			-			-		-
		-1	Due to lack of trading history of the Company’s own stock, expected volatility is estimated using historical and implied volatilities of similar entities whose share prices are publicly available, including Company specific data in fiscal year 2014.
		-2	Due to lack of sufficient historical data, the expected term was determined using the “simplified method” as allowed by SEC Staff Accounting Bulletin Topic 14D2.
		-3	The risk-free interest rate was determined based on the rate of Treasury instruments with maturities similar to those of the expected term of the award being valued.
		-4	The expected dividend yield was based on the Company’s expectations of not paying dividends on its common stock for the foreseeable future.
	As of January 31, 2015, there was approximately $8.7 million of total unrecognized compensation cost related to non-vested stock option awards that is expected to be recognized over a weighted-average period of 4 years.
	Restricted Stocks
	The following table summarizes restricted stock activity during fiscal year 2014.
						Weighted
			Number of			Average Grant
			Shares			Date Fair Value
			(in thousands)			(Per share data)
	Non-vested restricted stocks as of February 1, 2014			2		$	25.95
	Granted – service-based			40		$	14.99
	Granted – service and performance-based			55		$	16.94
	Vested			(2	)	$	25.95
	Forfeited or cancelled			(55	)	$	16.94
	Non-vested restricted stocks as of January 31, 2015			40		$	14.99
	The fair value of restricted stock awards is determined based on the closing price of the Company’s common stock on the award date. For awards subject to performance conditions, compensation expense is recognized when it is probable that the specified performance goals will be achieved.
	In fiscal year 2014, the Company awarded a total of 169,964 service- and performance-based restricted stock awards to certain executives and other key employees. Of the total number of shares, 55,369 were considered “granted” as the performance goals related to those shares have been established. The awards are eligible to vest upon the achievement of pre-established performance goals and the employees’ continued employment through the end of the vesting period. In fiscal year 2014, no compensation expense was recognized related to these awards as the specified performance goals were not met, which resulted in the forfeiture of that portion of the award.

Employee_Benefits

Employee Benefits	12 Months Ended
	Jan. 31, 2015
Compensation and Retirement Disclosure [Abstract]
Employee Benefits	8. Employee Benefits
	The Company has adopted Francesca’s Collections, Inc. 401(k) Retirement Plan (the “401(k) Plan”) under which full-time and part-time employees who are at least 21 years of age and have completed twelve consecutive months of employment are eligible to participate. Beginning on March 1, 2013, the service requirement period was reduced from twelve months to six months of service.  Employees may elect to contribute a certain percentage of their earnings subject to limitations provided for by the law. The Company makes matching contributions of up to a maximum of  4% of the employees’ salary. The Company may also make discretionary profit sharing contributions to the 401(k) Plan. No profit sharing contributions were made in fiscal years 2014, 2013 and 2012. The Company’s matching contributions were $0.5 million, $0.3 million and $0.2 million in fiscal years 2014, 2013 and 2012, respectively.

Commitments_and_Contingencies

Commitments and Contingencies	12 Months Ended
	Jan. 31, 2015
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	9. Commitments and Contingencies
	Operating leases
	The Company leases boutique space and office space under operating leases expiring in various years through the fiscal year ending 2026. Certain of the leases provide that the Company may cancel the lease, with penalties as defined in the lease, if the Company’s boutique sales at that location fall below an established level. Certain leases provide for additional rent payments to be made when sales exceed a base amount. Certain operating leases provide for renewal options for periods from three to five years at the market rate at the time of renewal.
	Minimum future rental payments under non-cancellable operating leases as of January 31, 2015 are approximately as follows:
	Fiscal Year	Amount
		(in thousands)
	2015	$	35,785
	2016		35,987
	2017		34,841
	2018		33,091
	2019		30,342
	Thereafter		72,635
		$	242,681
	During fiscal years 2014, 2013 and 2012, rent expense totaled $30.1 million, $26.3 million and $22.5 million, respectively.
	Legal Proceedings
	On September 27, 2013 and November 4, 2013, two purported class action lawsuits entitled Ortuzar v. Francesca’s Holdings Corp., et al. and West Palm Beach Police Pension Fund v. Francesca’s Holdings Corp., et al. were filed in the United States District Court for the Southern District of New York against the Company and certain of its current and former directors and officers for alleged violations of the federal securities laws arising from statements in certain public disclosures regarding the Company’s current and future business and financial condition. On December 19, 2013, the Court consolidated the actions and appointed Arkansas Teacher Retirement System as lead plaintiff. On March 14, 2014, lead plaintiff filed a consolidated class action complaint purportedly on behalf of shareholders that purchased or acquired the Company’s publicly traded common stock between July 22, 2011 and September 3, 2013 against the Company and certain of its current and former directors and officers. The consolidated complaint asserts claims under Sections 10(b) and 20(a) of the Securities Exchange Act of 1934 and Sections 11, 12(a) (2), and 15 of the Securities Act of 1933 for allegedly false and misleading statements in the Company’s public disclosures concerning, among other things, the Company’s relationship with certain vendors. The lawsuit seeks damages in an unspecified amount. On May 13, 2014 defendants moved to dismiss the consolidated complaint. That motion was fully briefed as of August 13, 2014. The Company believes that the allegations contained in the consolidated complaint are without merit and intends to vigorously defend itself against all claims asserted therein. A reasonable estimate of the amount of any possible loss or range of loss cannot be made at this time and, as such, the Company has not recorded an accrual for any possible loss.
	On each of May 28, 2014 and July 8, 2014, a purported shareholder derivative action entitled Daniell v. De Merritt, et al. and Murphy v. Davis, et al., respectively, purportedly on behalf of the Company, was filed in the Delaware Court of Chancery, naming certain of the Company’s current and former officers, directors, and shareholders as defendants and naming the Company as a nominal defendant. On September 3, 2014, the Court of Chancery consolidated the Daniell and Murphy cases.  Plaintiffs filed a consolidated amended complaint on September 23, 2014 alleging claims of breach of fiduciary duty and unjust enrichment. The consolidated amended complaint seeks damages in an unspecified amount, an order directing the Company “to reform and improve” corporate governance and internal controls, equitable and/or injunctive relief, restitution and disgorgement from the defendants, and costs and attorneys’ fees.  On October 23, 2014, defendants filed a motion to dismiss the consolidated amended complaint, which is now fully briefed.  The Company believes that any loss that may arise from this litigation will not have a material adverse effect on the Company’s results of operations or financial condition.
	The Company, from time to time, is subject to various claims and legal proceedings arising in the ordinary course of business.  While the outcome of any such claim cannot be predicted with certainty, in the opinion of management, the outcome of these matters will not have a material adverse effect on the Company’s business, results of operations or financial conditions.

Segment_Reporting

Segment Reporting	12 Months Ended
	Jan. 31, 2015
Segment Reporting [Abstract]
Segment Reporting	10. Segment Reporting
	The Company determined its operating segments on the same basis used internally to evaluate performance. The Company’s reporting segments are the operation of boutiques and the direct-to-consumer website, which have been aggregated into one reportable financial segment. The Company aggregates its operating segments because (i) the merchandise offered at retail locations and through the direct-to-consumer business is largely the same and (ii) management believes that the majority of its direct-to-consumer customers are also customers of retail locations. All of the Company’s identifiable assets are located in the United States.
	The following is net sales information regarding the Company’s major merchandise categories.
			Fiscal Year Ended
			January 31,		February 1,		February 2,
			2015		2014		2013
			(in thousands)
	Apparel		$	180,736	$	163,946	$	145,935
	Jewelry			81,751		81,186		68,039
	Accessories			65,270		56,516		45,825
	Gifts			48,981		37,875		36,602
	Merchandise sales			376,738		339,523		296,401
	Others(1)			759		802		-28
	Net sales		$	377,497	$	340,325	$	296,373
		-1	Includes gift card breakage income, shipping and change in return reserve.

Quarterly_Financial_Data_Unaud

Quarterly Financial Data (Unaudited)	12 Months Ended
	Jan. 31, 2015
Quarterly Financial Information Disclosure [Abstract]
Quarterly Financial Data (Unaudited)	11. Quarterly Financial Data (Unaudited)
		Fiscal Year 2014
		Fourth		Third		Second		First
		Quarter		Quarter		Quarter		Quarter
		(in thousands, except per share data)
	Net sales	$	107,644	$	87,110	$	97,319	$	85,424
	Gross profit		49,246		41,185		45,315		41,832
	Income from operations		10,717		11,375		16,662		14,020
	Net income		5,971		7,270		10,307		8,560
	Basic earnings per common share		0.14		0.17		0.24		0.2
	Diluted earnings per common share		0.14		0.17		0.24		0.2
		Fiscal Year 2013
		Fourth		Third		Second		First
		Quarter		Quarter		Quarter		Quarter
		(in thousands, except per share data)
	Net sales	$	92,140	$	79,632	$	89,566	$	78,987
	Gross profit		46,580		40,357		47,756		41,372
	Income from operations		17,585		14,591		24,073		18,021
	Net income		10,612		8,671		14,619		10,937
	Basic earnings per common share		0.25		0.2		0.33		0.25
	Diluted earnings per common share		0.25		0.2		0.33		0.24

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Jan. 31, 2015
Accounting Policies [Abstract]
Fiscal Year	Fiscal Year
	The Company maintains its accounts on a 52- to 53- week year ending on the Saturday closest to January 31. All references herein to fiscal year “2014” represents the 52-week period ended January 31, 2015, fiscal year “2013” represents the 52-week period ended February 1, 2014, and fiscal year “2012” represents the 53-week period ended February 2, 2013.
Principles of Consolidation and Presentation	Principles of Consolidation and Presentation
	The accompanying consolidated financial statements include the accounts of the Company and all its subsidiaries. All significant intercompany balances and transactions have been eliminated in consolidation.
Management Estimates and Assumptions	Management Estimates and Assumptions
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues, net of estimated sales return, and expenses during the reporting periods. Actual results could differ from those estimates.
Fair Value Measurements	Fair Value Measurements
	Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Assets and liabilities measured at fair value are classified using the following hierarchy, which is based upon the transparency of inputs to the valuation at the measurement date.
		·	Level 1-Quoted prices in active markets for identical assets or liabilities.
		·	Level 2-Inputs, other than the quoted prices in active markets, that are observable either directly or indirectly.
		·	Level 3-Unobservable inputs based on the Company’s own assumptions.
	The classification of fair value measurements within the hierarchy is based upon the lowest level of input that is significant to the measurement.
	Financial assets and liabilities with carrying amounts approximating fair value include cash and cash equivalents, accounts receivable, accounts payable and accrued liabilities. The carrying amount of these financial assets and liabilities approximates fair value because of their short maturities.
	Non-financial assets and liabilities, including long-lived assets, are measured at fair value on a non-recurring basis. The fair value of those assets is determined using Level 3 inputs which generally requires that the company to make estimates of future cash flows based on historical experience, current trends, market conditions and other relevant factors deemed material.
Cash and Cash Equivalents	Cash and Cash Equivalents
	The Company considers all interest-bearing deposits and investments purchased with an original maturity of three months or less to be cash equivalents. The Company maintains cash balances at financial institutions that may from time to time exceed the Federal Deposit Insurance Corporation’s insurance limits. The Company mitigates this concentration of credit risk by monitoring the credit worthiness of the financial institutions.
Accounts Receivable	Accounts Receivable
	Accounts receivable consist of amounts due from credit card companies, tenant allowances due from landlords and income tax refund receivable. The Company’s management has reviewed accounts receivable for collectability and has determined that an allowance for doubtful accounts is not necessary at January 31, 2015 and February 1, 2014.
Inventory	Inventory
	The Company values merchandise inventory at the lower of cost or market on a weighted-average cost basis. Inventory costs include freight costs. The Company records merchandise receipts at the time they are delivered to the distribution center or to its boutiques directly from vendors.
	The Company reviews its inventory levels to identify slow-moving merchandise and generally uses promotional markdowns to clear slow-moving merchandise. Each period, the Company evaluates recent selling trends and the related promotional events or pricing strategies in place to sell through the current inventory levels. To accelerate the flow of new merchandise into its boutiques, the Company disposed of certain slow-moving merchandise in the second and fourth quarters of fiscal year 2014 at a cost of $3.0 million and $1.8 million, respectively.
	The Company also estimates a shrinkage reserve for the period of time between the last physical count and the balance sheet date. The estimate for shrinkage reserve can be affected by changes in merchandise mix and changes in actual shrinkage trends.
Property and Equipment	Property and Equipment
	Property and equipment is stated at cost. Depreciation of property and equipment is provided on a straight-line basis for financial reporting purposes using the following useful lives:
	Assets		Estimated Useful Lives
	Equipment		3 - 5 years
	Furniture and fixtures		5 years
	Software, including software developed for internal use		3 - 12 years
	Signage and leasehold improvements		the lesser of 5 - 10 years or
			lease term
	Assets under construction are not depreciated until the asset is placed in service and / or ready for use.
	Maintenance and repairs of property and equipment are expensed as incurred, and major improvements are capitalized. Upon retirement, sale or other disposition of property and equipment, the cost and accumulated depreciation are eliminated from the accounts, and any gain or loss is reflected in current earnings.
Impairment of Long-lived Assets	Impairment of Long-lived Assets
	The Company evaluates long-lived assets held for use and held for sale whenever events or changes in circumstances indicate that the carrying amount of those assets may not be recoverable. Assets are grouped and evaluated for impairment at the lowest level for which there are identifiable cash flows, which is generally at the boutique level. Long-lived assets are reviewed for impairment using factors including, but not limited to, the Company’s current and future operating plans and projected cash flows. The determination of whether impairment has occurred is based on an estimate of undiscounted future cash flows directly related to the assets compared to its carrying value. If the carrying value of the asset is greater than the sum of the undiscounted future cash flows, an impairment loss is recognized for the difference between the carrying value and the estimated fair value of the asset; provided, however, that no other facts or circumstances indicate that recognition of such loss is premature. Fair value is determined using Level 3 inputs based on discounted future cash flows associated with the asset using a discount rate commensurate with the risk. In addition, at the time a decision is made to close a boutique, the Company accelerates depreciation over the revised useful life of the asset.
	In fiscal year 2014, the Company recognized a non-cash impairment charge of $2.5 million in connection with the abandonment of previously capitalized expenditures related to the development the Company’s e-commerce website. No impairment was recognized in fiscal years 2013 and 2012. The impairment charge is included in selling, general and administrative expenses.
Operating Leases	Operating Leases
	The Company leases boutiques and its distribution center and office space under operating leases. The majority of the Company’s lease agreements provide for tenant improvement allowances, rent escalation clauses and/or contingent rent provisions.
	Landlord incentives, such as tenant improvement allowances, are deferred and amortized on a straight-line basis over the lease term as a reduction of rent expense. The unamortized portion of landlord incentives totaled $23.0 million and $19.2 million at January 31, 2015 and February 1, 2014, respectively.
	The Company records straight-line rent expense beginning on the earlier of taking possession of the boutique (pre-opening or construction period) or the commencement date of the lease. Certain leases provide for contingent rents, in addition to a basic fixed rent, which are determined as a percentage of gross sales in excess of specified levels. The Company records a contingent rent liability and the corresponding rent expense when specified levels have been achieved or when management determines that achieving the specified levels during the fiscal year is probable.
Revenue Recognition	Revenue Recognition
	The Company recognizes revenue upon purchase of merchandise by customers, net of estimated merchandise returns and sales tax collected. Revenue is recognized for boutique sales at the point at which the customer receives and pays for the merchandise at the register. For direct-to-consumer sales, revenue is recognized upon delivery and includes shipping charges. Management estimates future returns on previously sold merchandise based on return history and current sales levels. Estimated sales returns are periodically compared to actual sales returns and adjusted, if appropriate.
Gift Cards and Gift Card Breakage	Gift Cards and Gift Card Breakage
	The Company accounts for the sale of gift cards as a liability at the time a gift card is sold. The liability is relieved and revenue is recognized upon redemption of the gift card. The gift cards issued by the Company are owned by an unrelated third party.  The Company’s gift cards do not have an expiration date. Income from gift card breakage is recognized when the likelihood of redemption is deemed to be remote based on historical redemption patterns. The Company recognized $0.1 million, $0.4 million and $0 of gift card breakage income in fiscal years 2014, 2013 and 2012, respectively.  The gift card breakage income is included in net sales.
Cost of Goods Sold and Occupancy Costs	Cost of Goods Sold and Occupancy Costs
	Cost of goods sold and occupancy costs include the cost of purchased merchandise, freight costs from the Company’s suppliers to its distribution centers and freight costs for merchandise shipped directly from its vendors to its boutiques, allowances for inventory shrinkage and obsolescence, boutique occupancy costs including rent, utilities, common area maintenance, property taxes, boutique assets depreciation, boutique repair and maintenance costs, and shipping costs related to direct-to-consumer sales.
Selling, General and Administrative Expenses	Selling, General and Administrative Expenses
	Selling, general and administrative expenses include boutique and headquarters payroll (including buying department), employee benefits, freight from distribution centers to boutiques, boutique pre-opening expense, credit card merchant fees, costs of maintaining and operating the Company’s direct-to-consumer business, travel and administration costs, corporate asset depreciation, stock-based compensation and other expenses related to operations at the corporate headquarters.
	Freight costs included in selling, general and administrative expenses amounted to $3.8 million, $2.8 million and $2.1 million in fiscal years 2014, 2013 and 2012, respectively.
Advertising	Advertising
	Advertising costs are charged to expense as incurred or, in the case of media production costs (such as television or print), when advertising first takes place. Advertising costs were $1.1 million, $0.7 million and less than $0.1 million in fiscal years 2014, 2013 and 2012, respectively.
Stock-Based Compensation	Stock-Based Compensation
	Stock-based compensation is measured at the grant date fair value and recognized as expense over the requisite service period (generally the vesting period of the award) for awards that are expected to vest. Please refer to Note 7 for additional information.
Income Taxes	Income Taxes
	The Company accounts for income taxes using the liability method. Under this method, the amount of taxes currently payable or refundable is accrued, and deferred tax assets and liabilities are recognized for the estimated future tax consequences of temporary differences that currently exist between the tax basis and the financial reporting basis of the Company’s assets and liabilities. Valuation allowances are established against deferred tax assets when it is more-likely-than-not that the realization of those deferred tax assets will not occur.
	Deferred tax assets and liabilities are measured using the enacted tax rates in effect in the years when those temporary differences are expected to reverse. The effect on deferred taxes from a change in tax rate is recognized through continuing operations in the period that includes the enactment date of the change. Changes in tax laws and rates could affect recorded deferred tax assets and liabilities in the future.
	A tax benefit from an uncertain tax position may be recognized when it is more-likely-than-not that the position will be sustained upon examination, including resolutions of any related appeals or litigation processes, based on the technical merits. Income tax positions must meet a more-likely-than-not recognition threshold to be recognized. The Company recognizes tax liabilities for uncertain tax positions and adjusts these liabilities when the Company’s judgment changes as a result of the evaluation of new information not previously available. Interest and penalties related to unrecognized tax benefits are recognized in income tax expense. The Company has no uncertain tax positions requiring accrual at January 31, 2015 and February 1, 2014.
Recent Accounting Pronouncements	Recent Accounting Pronouncements
	In August 2014, the Financial Accounting Standards Board ( “FASB” ) issued Accounting Standards Update ( “ASU” ) No. 2014-15, “Presentation of Financial Statements - Going Concern: Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern,” which requires management to evaluate, at each annual and interim reporting period, whether there are conditions or events that raise substantial doubt about the entity’s ability to continue as a going concern within one year after the date the financial statements are issued and provide related disclosures. This guidance is effective for annual periods ending after December 15, 2016 and for annual and interim periods thereafter. The adoption of this guidance is not expected to have a material effect on the Company’s consolidated financial statements or disclosures.
	In May 2014 the FASB issued ASU No. 2014-09, “Revenue from Contracts with Customers.” This pronouncement was issued to improve the financial reporting of revenue and improve comparability of the top line in financial statements globally and is effective for reporting periods beginning on or after December 15, 2016. The Company is in the process of assessing the provisions of this new guidance and has not yet determined whether the adoption will have a material impact on the Company’s consolidated financial statements or disclosures.
Earnings Per Share	Earnings per Share
	Basic earnings per common share amounts are calculated using the weighted-average number of common shares outstanding for the period. Diluted earnings per common share amounts are calculated using the weighted-average number of common shares outstanding for the period and include the dilutive impact of stock options and restricted stock using the more dilutive of the treasury stock method or the two-class method.
Segment Reporting	Segment Reporting
	The Company determined its operating segments on the same basis used internally to evaluate performance. The Company’s reporting segments are the operation of boutiques and the direct-to-consumer website, which have been aggregated into one reportable financial segment. The Company aggregates its operating segments because (i) the merchandise offered at retail locations and through the direct-to-consumer business is largely the same and (ii) management believes that the majority of its direct-to-consumer customers are also customers of retail locations. All of the Company’s identifiable assets are located in the United States.

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Jan. 31, 2015
Accounting Policies [Abstract]
Property and Equipment Estimated Useful Lives	Property and equipment is stated at cost. Depreciation of property and equipment is provided on a straight-line basis for financial reporting purposes using the following useful lives:
	Assets	Estimated Useful Lives
	Equipment	3 - 5 years
	Furniture and fixtures	5 years
	Software, including software developed for internal use	3 - 12 years
	Signage and leasehold improvements	the lesser of 5 - 10 years or
		lease term

Earnings_per_Share_Tables

Earnings per Share (Tables)	12 Months Ended
	Jan. 31, 2015
Earnings Per Share [Abstract]
Earnings per share	The following table summarizes the potential dilutive impact that could occur if outstanding options to acquire common stock were exercised or if outstanding restricted stocks have fully vested, and reconciles the weighted-average common shares outstanding used in the computation of basic and diluted earnings per share.
		Fiscal Years Ended
		January 31,		February 1,		February 2,
		2015		2014		2013
		(In thousands, except per share data)
	Numerator:
	Net income	$	32,108	$	44,839	$	47,061
	Denominator:
	Weighted-average common shares outstanding-basic		42,259		43,372		43,744
	Options and other dilutive securities		121		751		1,063
	Weighted-average common shares outstanding-diluted		42,380		44,123		44,807
	Per common share:
		Fiscal Years Ended
		January 31,		February 1,		February 2,
		2015		2014		2013
		(In thousands, except per share data)
	Basic earnings per common share	$	0.76	$	1.03	$	1.08
	Diluted earnings per common share	$	0.76	$	1.02	$	1.05

Detail_of_Certain_Balance_Shee1

Detail of Certain Balance Sheet Accounts (Tables)	12 Months Ended
	Jan. 31, 2015
Detail Of Certain Balance Sheet Accounts [Abstract]
Accounts receivable		As of Fiscal Year Ended
		January 31,			February 1,
		2015			2014
		(in thousands)
	Accounts receivable:
	Credit card receivables	$	2,533		$	2,395
	Tenant allowances		841			899
	Income tax receivable		8,284			5,690
	Others		621			-
		$	12,279		$	8,984
Property, plant and equipment, net
	Property and equipment, net:
	Signage and leasehold improvements	$	73,694		$	56,717
	Furniture and fixtures		15,009			11,992
	Equipment		4,485			4,086
	Software		6,371			5,062
	Construction in progress		11,331			12,242
			110,890			90,099
	Less accumulated depreciation		(36,795	)		(25,968	)
		$	74,095		$	64,131
Accrued liabilities	Accrued liabilities:
	Gift cards and store credits outstanding	$	6,906		$	5,757
	Accrued payroll, benefits and bonuses		4,014			3,439
	Accrued sales tax		968			595
	Accrued interest		16			32
		$	11,904		$	9,823
Landlord incentives and deferred rent	Landlord incentives and deferred rent:
	Landlord incentives	$	23,013		$	19,228
	Deferred rent		9,864			8,220
		$	32,877		$	27,448

Income_Taxes_Tables

Income Taxes (Tables)	12 Months Ended
	Jan. 31, 2015
Income Tax Disclosure [Abstract]
Provision for income tax expense	The provision for income tax expense for fiscal years 2014, 2013 and 2012 is as follows:
		Fiscal Years Ended
		January 31,			February 1,			February 2,
		2015			2014			2013
	Current:
	Federal	$	18,498		$	25,363		$	27,352
	State		3,345			4,702			5,644
	Total		21,843			30,065			32,996
	Deferred:
	Federal		-1,069			-747			-1,812
	State		-643			-267			-747
	Total		-1,712			-1,014			-2,559
	Income tax expense	$	20,131		$	29,051		$	30,437
Effective tax rate reconciliation	A reconciliation of the statutory federal income tax rate to the effective tax rate follows:
		Fiscal Years Ended
		January 31,			February 1,			February 2,
		2015			2014			2013
	Income tax expense at statutory rate		35	%		35	%		35	%
	Nondeductible expenses		0.1			0.3			0.2
	State tax, net of federal benefit		2.9			4.1			4.1
	Other		0.5			-0.1			-
	Effective tax rate		38.5	%		39.3	%		39.3	%
Schedule of Deferred Tax Assets and Liabilities	These differences consist of the following as of the dates indicated:
		As of Fiscal Year Ended
		January 31,			February 1,
		2015			2014
		(in thousands)
	Deferred tax assets:
	Inventories	$	1,005		$	941
	Accrued liabilities		3,853			3,624
	Landlord incentives and deferred rents		12,514			10,484
	Equity based compensation		2,662			2,075
	Other		57			61
	Total deferred tax assets		20,091			17,185
	Deferred tax liabilities
	Property and equipment		-11,591			-10,285
	Total deferred tax liabilities		-11,591			-10,285
	Net deferred tax assets	$	8,500		$	6,900

StockBased_Compensation_Tables

Stock-Based Compensation (Tables)	12 Months Ended
	Jan. 31, 2015
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Summary of Stock Options Activity	The following table summarizes stock option activity during fiscal year 2014. The intrinsic value of the stock options was calculated based the closing price of the Company’s common stock on the last trading day closest to January 31, 2015.
								Weighted
								Average
						Weighted		Remaining
			Number of			Average		Contractual		Aggregate
			Options			Exercise Price		Life		Intrinsic Value
			(in thousands)			(Per share data)		(in Years)		(In thousands)
	Stock options outstanding as of February 1, 2014			1,264		$	19.39
	Granted – service-based			78		$	15.68
	Granted – service and market-based			1,000		$	11.56
	Exercised			(232	)	$	5.73
	Forfeited or expired			(237	)	$	26.69
	Stock options outstanding as of January 31, 2015			1,873		$	15.83		8	$	6,835
	Stock options exercisable at January 31, 2015			507		$	22.52		3	$	1,459
Schedule of Assumptions Used to Estimate the Fair Value of Stock-based Awards	Changes in any of these inputs and assumptions can materially affect the measurement of the estimated fair value of stock-based compensation.
			Fiscal Year
			2014		2013	2012
	Expected volatility(1)		57.0% - 60.3%		59.7% - 61.3%	50.3% - 68.2%
	Expected term (in years)(2)		6.0 – 7.5		6.0 - 6.5	6.0 - 6.5
	Risk-free interest rate(3)		1.9% - 2.0%		1.0% - 2.0%	0.8% - 1.0%
			Fiscal Year
			2014			2013		2012
	Expected dividend yield(4)			-			-		-
		-1	Due to lack of trading history of the Company’s own stock, expected volatility is estimated using historical and implied volatilities of similar entities whose share prices are publicly available, including Company specific data in fiscal year 2014.
		-2	Due to lack of sufficient historical data, the expected term was determined using the “simplified method” as allowed by SEC Staff Accounting Bulletin Topic 14D2.
		-3	The risk-free interest rate was determined based on the rate of Treasury instruments with maturities similar to those of the expected term of the award being valued.
		-4	The expected dividend yield was based on the Company’s expectations of not paying dividends on its common stock for the foreseeable future.
Summary of Nonvested Restricted Stock Activity	The following table summarizes restricted stock activity during fiscal year 2014.
						Weighted
			Number of			Average Grant
			Shares			Date Fair Value
			(in thousands)			(Per share data)
	Non-vested restricted stocks as of February 1, 2014			2		$	25.95
	Granted – service-based			40		$	14.99
	Granted – service and performance-based			55		$	16.94
	Vested			(2	)	$	25.95
	Forfeited or cancelled			(55	)	$	16.94
	Non-vested restricted stocks as of January 31, 2015			40		$	14.99

Commitments_and_Contingencies_

Commitments and Contingencies (Tables)	12 Months Ended
	Jan. 31, 2015
Commitments and Contingencies Disclosure [Abstract]
Schedule of Future Minimum Rental Payments for Operating Leases	Minimum future rental payments under non-cancellable operating leases as of January 31, 2015 are approximately as follows:
	Fiscal Year	Amount
		(in thousands)
	2015	$	35,785
	2016		35,987
	2017		34,841
	2018		33,091
	2019		30,342
	Thereafter		72,635
		$	242,681

Segment_Reporting_Tables

Segment Reporting (Tables)	12 Months Ended
	Jan. 31, 2015
Segment Reporting [Abstract]
Schedule of Sales by Major Merchandise Categories	The following is net sales information regarding the Company’s major merchandise categories.
			Fiscal Year Ended
			January 31,		February 1,		February 2,
			2015		2014		2013
			(in thousands)
	Apparel		$	180,736	$	163,946	$	145,935
	Jewelry			81,751		81,186		68,039
	Accessories			65,270		56,516		45,825
	Gifts			48,981		37,875		36,602
	Merchandise sales			376,738		339,523		296,401
	Others(1)			759		802		-28
	Net sales		$	377,497	$	340,325	$	296,373
		-1	Includes gift card breakage income, shipping and change in return reserve.

Quarterly_Financial_Data_Unaud1

Quarterly Financial Data (Unaudited) (Tables)	12 Months Ended
	Jan. 31, 2015
Quarterly Financial Data [Abstract]
Schedule of Quarterly Financial Information		Fiscal Year 2014
		Fourth		Third		Second		First
		Quarter		Quarter		Quarter		Quarter
		(in thousands, except per share data)
	Net sales	$	107,644	$	87,110	$	97,319	$	85,424
	Gross profit		49,246		41,185		45,315		41,832
	Income from operations		10,717		11,375		16,662		14,020
	Net income		5,971		7,270		10,307		8,560
	Basic earnings per common share		0.14		0.17		0.24		0.2
	Diluted earnings per common share		0.14		0.17		0.24		0.2
		Fiscal Year 2013
		Fourth		Third		Second		First
		Quarter		Quarter		Quarter		Quarter
		(in thousands, except per share data)
	Net sales	$	92,140	$	79,632	$	89,566	$	78,987
	Gross profit		46,580		40,357		47,756		41,372
	Income from operations		17,585		14,591		24,073		18,021
	Net income		10,612		8,671		14,619		10,937
	Basic earnings per common share		0.25		0.2		0.33		0.25
	Diluted earnings per common share		0.25		0.2		0.33		0.24

Summary_of_Significant_Account3

Summary of Significant Accounting Policies (Details)	12 Months Ended
	Jan. 31, 2015
Equipment [Member] | Maximum [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	5 years
Equipment [Member] | Minimum [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	3 years
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	5 years
Software and Software Development Costs [Member] | Maximum [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	12 years
Software and Software Development Costs [Member] | Minimum [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	3 years
Leasehold Improvements [Member] | Maximum [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	10 years
Leasehold Improvements [Member] | Minimum [Member]
Property, Plant and Equipment [Line Items]
Estimated Useful Lives	5 years

Summary_of_Significant_Account4

Summary of Significant Accounting Policies (Details Textual) (USD $)	3 Months Ended		12 Months Ended
	Jan. 31, 2015	Aug. 01, 2014	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Company Information and Summary of Significant Accounting Policies [Line Items]
Year of Incorporation			2007
State of Incorporation			Delaware
Number of Boutiques in Operation	539		539
Number of States in which Entity Operates	47		47
Impairment charges			$2,470,000	$0	$0
Gift card breakage income			100,000	400,000	0
Landlord incentives	23,013,000		23,013,000	19,228,000
Advertising Expense			1,100,000	700,000	100,000
Unrecognized Tax Benefits	0		0	0
Cost of Disposed Inventory	1,800,000	3,000,000
Allowance for Doubtful Accounts	0		0	0
Selling, General and Administrative Expenses [Member]
Company Information and Summary of Significant Accounting Policies [Line Items]
Freight Costs			$3,800,000	$2,800,000	$2,100,000

Earnings_per_Share_Details

Earnings per Share (Details) (USD $)	3 Months Ended								12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jan. 31, 2015	Nov. 01, 2014	Aug. 02, 2014	3-May-14	Feb. 01, 2014	Nov. 02, 2013	Aug. 03, 2013	4-May-13	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Numerator:
Net income	$5,971	$7,270	$10,307	$8,560	$10,612	$8,671	$14,619	$10,937	$32,108	$44,839	$47,061
Denominator:
Weighted-average common shares outstanding - basic (in shares)									42,259	43,372	43,744
Options and other dilutive securities (in shares)									121	751	1,063
Weighted-average common shares outstanding - diluted (in shares)									42,380	44,123	44,807
Per common share:
Basic earnings per common share (in dollars per share)	$0.14	$0.17	$0.24	$0.20	$0.25	$0.20	$0.33	$0.25	$0.76	$1.03	$1.08
Diluted earnings per common share (in dollars per share)	$0.14	$0.17	$0.24	$0.20	$0.25	$0.20	$0.33	$0.24	$0.76	$1.02	$1.05

Earnings_per_Share_Details_Tex

Earnings per Share (Details Textual)	12 Months Ended
In Millions, unless otherwise specified	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Stock Compensation Plan [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	1.9	0.8	0.7
Performance Shares [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share
Antidilutive Securities Excluded from Computation of Earnings Per Share, Amount	1.1

Detail_of_Certain_Balance_Shee2

Detail of Certain Balance Sheet Accounts (Details) (USD $)	Jan. 31, 2015	Feb. 01, 2014
In Thousands, unless otherwise specified
Accounts receivable:
Credit card receivables	$2,533	$2,395
Tenant allowances	841	899
Income tax receivable	8,284	5,690
Others	621	0
Receivables, Net, Current	12,279	8,984
Property and equipment, net:
Signage and leasehold improvements	73,694	56,717
Furniture and fixtures	15,009	11,992
Equipment	4,485	4,086
Software	6,371	5,062
Construction in progress	11,331	12,242
Property, Plant and Equipment, Gross	110,890	90,099
Less accumulated depreciation	-36,795	-25,968
Property, Plant and Equipment, Net	74,095	64,131
Accrued liabilities:
Gift cards and store credits outstanding	6,906	5,757
Accrued payroll, benefits and bonuses	4,014	3,439
Accrued sales tax	968	595
Accrued interest	16	32
Accrued Liabilities, Current	11,904	9,823
Landlord incentives and deferred rent:
Landlord incentives	23,013	19,228
Deferred rent	9,864	8,220
Deferred Revenue and Credits	$32,877	$27,448

Income_Taxes_Details

Income Taxes (Details) (USD $)	12 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Current:
Federal	$18,498	$25,363	$27,352
State	3,345	4,702	5,644
Total	21,843	30,065	32,996
Deferred:
Federal	-1,069	-747	-1,812
State	-643	-267	-747
Total	-1,712	-1,014	-2,559
Income tax expense	$20,131	$29,051	$30,437

Income_Taxes_Details_1

Income Taxes (Details 1)	12 Months Ended
	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Reconciliation of Statutory Federal Income Tax Rate to Effective Tax Rate
Income tax expense at statutory rate	35.00%	35.00%	35.00%
Nondeductible expenses	0.10%	0.30%	0.20%
State tax, net of federal benefit	2.90%	4.10%	4.10%
Other	0.50%	-0.10%	0.00%
Effective tax rate	38.50%	39.30%	39.30%

Income_Taxes_Details_2

Income Taxes (Details 2) (USD $)	Jan. 31, 2015	Feb. 01, 2014
In Thousands, unless otherwise specified
Deferred tax assets:
Inventories	$1,005	$941
Accrued liabilities	3,853	3,624
Landlord incentives and deferred rents	12,514	10,484
Equity based compensation	2,662	2,075
Other	57	61
Total deferred tax assets	20,091	17,185
Deferred tax liabilities
Property and equipment	-11,591	-10,285
Total deferred tax liabilities	-11,591	-10,285
Net deferred tax assets	$8,500	$6,900

Income_Taxes_Details_Textual

Income Taxes (Details Textual)	12 Months Ended
	Jan. 31, 2015
Domestic Tax Authority [Member]
Income Tax Contingency [Line Items]
Tax Years Subject to Examination	2011
State and Local Jurisdiction [Member]
Income Tax Contingency [Line Items]
Tax Years Subject to Examination	2010

Revolving_Credit_Facility_Deta

Revolving Credit Facility (Details Textual) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Jan. 31, 2015	Feb. 01, 2014
Revolving Credit Facility Details
Initiation Date	30-Aug-13
Maximum Borrowing Capacity	$75
Availability for Letters of Credit Under the Revolving Credit Facility	10
Maturity Date	30-Aug-18
Available Option to Increase the Borrowing Capacity Under the Revolving Credit Facility	25
Average Interest Rate	2.10%
Debt Issuance Cost		0.4
Amount Outstanding under the Revolving Credit Facility	$0
Minimum [Member]
Revolving Credit Facility Details
Unused Commitment Fee Rate	0.25%
Maximum [Member]
Revolving Credit Facility Details
Unused Commitment Fee Rate	0.38%
Base Rate [Member]
Revolving Credit Facility Details
Percentage Added To Federal Funds Rate	0.50%
Percentage Added to One Month LIBOR Rate	1.00%
Base Rate [Member] | Minimum [Member]
Revolving Credit Facility Details
Applicable Margin Rate	0.75%
Base Rate [Member] | Maximum [Member]
Revolving Credit Facility Details
Applicable Margin Rate	1.25%
London Interbank Offered Rate (LIBOR) [Member] | Minimum [Member]
Revolving Credit Facility Details
Applicable Margin Rate	1.75%
London Interbank Offered Rate (LIBOR) [Member] | Maximum [Member]
Revolving Credit Facility Details
Applicable Margin Rate	2.25%

Share_Repurchases_Details_Text

Share Repurchases (Details Textual) (USD $)	12 Months Ended
Share data in Millions, except Per Share data, unless otherwise specified	Jan. 31, 2015	Feb. 01, 2014	Sep. 03, 2013
Treasury Stock Disclosure [Line Items]
Amount Authorized Under the Stock Repurchase Program			$100,000,000
Number of Treasury Stock Acquired	0.3	2.9
Cost of Treasury Stocks Acquired	5,270,000	54,873,000
Average Cost Per Share of Treasury Stock Acquired	$18.49	$18.95
Remaining Authorized Amount Under the Stock Repurchase Program	$39,900,000

StockBased_Compensation_Stock_

Stock-Based Compensation - Stock Option Activity (Details) (USD $)	12 Months Ended
In Thousands, except Share data, unless otherwise specified	Jan. 31, 2015
Stock Options Rollfoward (in shares)
Stock options outstanding (in shares) as of February 1, 2014	1,264,000
Options exercised (in shares)	-232,000
Options forfeited or expired (in shares)	-237,000
Stock options outstanding (in shares) as of January 31, 2015	1,873,000
Stock options exercisable (in shares) at January 31, 2015	507,000
Weighted Average Exercise Price of Stock Options
Stock options outstanding (in dollars per share) as of February 1, 2014	$19.39
Options exercised (in dollars per share)	$5.73
Options forfeited or expired (in dollars per share)	$26.69
Stock options outstanding (in dollars per share) as of January 31, 2015	$15.83
Stock options exercisable (in dollars per share) at January 31, 2015	$22.52
Average Remaining Contractual Life and Intrinsic Value
Weighted Average Remaining Contractual Life, Stock options outstanding (in years) as of January 31, 2015	8 years
Weighted Average Remaining Contractual Life, Stock options exercisable (in years) at January 31, 2015	3 years
Aggregate Intrinsic Value, Stock options outstanding (in dollars) as of January 31, 2015	$6,835
Aggregate Intrinsic Value, Stock options exercisable (in dollars) at January 31, 2015	$1,459
Service based options
Stock Options Rollfoward (in shares)
Options granted (in shares)	78,000
Weighted Average Exercise Price of Stock Options
Options granted (in dollars per share)	$15.68
Service and market-based options
Stock Options Rollfoward (in shares)
Options granted (in shares)	1,000,000
Weighted Average Exercise Price of Stock Options
Options granted (in dollars per share)	$11.56

StockBased_Compensation_Fair_V

Stock-Based Compensation - Fair Value Assumptions (Details 1)	12 Months Ended
	Jan. 31, 2015		Feb. 01, 2014		Feb. 02, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected dividend yield	0.00%	[1]	0.00%	[1]	0.00%	[1]
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	60.30%	[2]	61.30%	[2]	68.20%	[2]
Expected term (in years)	7 years 6 months	[3]	6 years 6 months	[3]	6 years 6 months	[3]
Risk-free interest rate	2.00%	[4]	2.00%	[4]	1.00%	[4]
Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Expected volatility	57.00%	[2]	59.70%	[2]	50.30%	[2]
Expected term (in years)	6 years	[3]	6 years	[3]	6 years	[3]
Risk-free interest rate	1.90%	[4]	1.00%	[4]	0.80%	[4]
[1]	The expected dividend yield was based on the Company’s expectations of not paying dividends on its common stock for the foreseeable future.
[2]	Due to lack of trading history of the Company’s own stock, expected volatility is estimated using historical and implied volatilities of similar entities whose share prices are publicly available, including Company specific data in fiscal year 2014.
[3]	Due to lack of sufficient historical data, the expected term was determined using the “simplified method” as allowed by SEC Staff Accounting Bulletin Topic 14D2.
[4]	The risk-free interest rate was determined based on the rate of Treasury instruments with maturities similar to those of the expected term of the award being valued.

Stockbased_Compensation_Restri

Stock-based Compensation - Restricted Stocks (Details 2) (USD $)	12 Months Ended
	Jan. 31, 2015
Nonvested, Number of Shares
Non-vested restricted stocks as of February 1, 2014	2,000
Vested	-2,000
Forfeited or cancelled	-55,000
Non-vested restricted stocks as of January 31, 2015	40,000
Nonvested, Weighted Average Grant Date Fair Value
Non-vested restricted stocks as of February 1, 2014 (in dollars per share)	$25.95
Vested (in dollars per share)	$25.95
Forfeited or cancelled (in dollars per share)	$16.94
Non-vested restricted stocks as of January 31, 2015 (in dollars per share)	$14.99
Service Based [Member]
Nonvested, Number of Shares
Granted	40,000
Nonvested, Weighted Average Grant Date Fair Value
Granted (in dollars per share)	$14.99
Service And Performance Based [Member]
Nonvested, Number of Shares
Granted	55,369
Nonvested, Weighted Average Grant Date Fair Value
Granted (in dollars per share)	$16.94

Stockbased_Compensation_Detail

Stock-based Compensation (Details Textual) (USD $)	12 Months Ended
	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Stock-based Compensation Disclosures
Weighted-average Grant date fair value of Stock Options, Granted	$6.04	$14.15	$14.21
Aggregate Intrinsic Value of Options Exercised	$2,800,000	$20,800,000	$7,500,000
Unrecognized Compensation Cost Related to Stock Options	8,700,000
Restricted Stocks Granted During the Period (in shares)	169,964
Weighted Average Period Over Which Unrecognized Compensation Costs Related to Non-vested Awards will be Recognized (in years)	4 years
Stock-based Compensation	2,700,000	3,800,000	3,600,000
Stock Incentive Plan 2010 [Member]
Stock-based Compensation Disclosures
Contractual Term	10 years
Stock Incentive Plan 2010 [Member] | Maximum [Member]
Stock-based Compensation Disclosures
Vesting Term	5 years
Stock Incentive Plan 2010 [Member] | Minimum [Member]
Stock-based Compensation Disclosures
Vesting Term	4 years
Stock Incentive Plan 2011 [Member]
Stock-based Compensation Disclosures
Shares Authorized for Issuance	3,175,365
Remaining Shares Available for Grant	1,200,000
Contractual Term	10 years
Stock Incentive Plan 2011 [Member] | Maximum [Member]
Stock-based Compensation Disclosures
Vesting Term	5 years
Stock Incentive Plan 2011 [Member] | Minimum [Member]
Stock-based Compensation Disclosures
Vesting Term	4 years
Performance Shares [Member] | Chief Executive Officer [Member]
Stock-based Compensation Disclosures
Performance-based stock options granted	1,000,000
Total Grant Date Fair Value Options Granted	5,900,000
Service And Performance Based [Member]
Stock-based Compensation Disclosures
Performance-based Restricted Stocks Granted During the Period	55,369
Stock-based Compensation	$0

Employee_Benefits_Details_Text

Employee Benefits (Details Textual) (USD $)	12 Months Ended			13 Months Ended
In Millions, unless otherwise specified	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013	Mar. 01, 2013
Minimum Age Requirement to Participate in the Plan	21 years
Minimum Period of Service Required to Participate in the Plan	12 months			6 months
Company's Matching Contribution	$0.50	$0.30	$0.20
Profit Sharing Contribution	$0	$0	$0
Maximum [Member]
Maximum Employer Contribution (Percentage)	4.00%

Commitments_and_Contingencies_1

Commitments and Contingencies (Details) (USD $)	Jan. 31, 2015
In Thousands, unless otherwise specified
Future Minimum Payments [Abstract]
2015	$35,785
2016	35,987
2017	34,841
2018	33,091
2019	30,342
Thereafter	72,635
Total	$242,681

Commitments_and_Contingencies_2

Commitments and Contingencies (Details Textual) (USD $)	12 Months Ended
In Millions, unless otherwise specified	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Leases, Operating [Abstract]
Rent expense	$30.10	$26.30	$22.50
Lease Expiration Year	2026
Maximum [Member]
Leases, Operating [Abstract]
Lease renewal term option	5 years
Minimum [Member]
Leases, Operating [Abstract]
Lease renewal term option	3 years

Segment_Reporting_Details

Segment Reporting (Details) (USD $)	3 Months Ended								12 Months Ended
In Thousands, unless otherwise specified	Jan. 31, 2015	Nov. 01, 2014	Aug. 02, 2014	3-May-14	Feb. 01, 2014	Nov. 02, 2013	Aug. 03, 2013	4-May-13	Jan. 31, 2015		Feb. 01, 2014		Feb. 02, 2013
Segment Reporting Information [Line Items]
Merchandise sales									$376,738		$339,523		$296,401
Others									759	[1]	802	[1]	-28	[1]
Net sales	107,644	87,110	97,319	85,424	92,140	79,632	89,566	78,987	377,497		340,325		296,373
Apparel [Member]
Segment Reporting Information [Line Items]
Merchandise sales									180,736		163,946		145,935
Jewelry [Member]
Segment Reporting Information [Line Items]
Merchandise sales									81,751		81,186		68,039
Accessories [Member]
Segment Reporting Information [Line Items]
Merchandise sales									65,270		56,516		45,825
Gifts [Member]
Segment Reporting Information [Line Items]
Merchandise sales									$48,981		$37,875		$36,602
[1]	Includes gift card breakage income, shipping and change in return reserve.

Quarterly_Financial_Data_Unaud2

Quarterly Financial Data (Unaudited) (Details) (USD $)	3 Months Ended								12 Months Ended
In Thousands, except Per Share data, unless otherwise specified	Jan. 31, 2015	Nov. 01, 2014	Aug. 02, 2014	3-May-14	Feb. 01, 2014	Nov. 02, 2013	Aug. 03, 2013	4-May-13	Jan. 31, 2015	Feb. 01, 2014	Feb. 02, 2013
Net sales	$107,644	$87,110	$97,319	$85,424	$92,140	$79,632	$89,566	$78,987	$377,497	$340,325	$296,373
Gross profit	49,246	41,185	45,315	41,832	46,580	40,357	47,756	41,372	177,578	176,065	158,500
Income from operations	10,717	11,375	16,662	14,020	17,585	14,591	24,073	18,021	52,774	74,270	77,940
Net income	$5,971	$7,270	$10,307	$8,560	$10,612	$8,671	$14,619	$10,937	$32,108	$44,839	$47,061
Basic earnings per common share (in dollars per share)	$0.14	$0.17	$0.24	$0.20	$0.25	$0.20	$0.33	$0.25	$0.76	$1.03	$1.08
Diluted earnings per common share (in dollars per share)	$0.14	$0.17	$0.24	$0.20	$0.25	$0.20	$0.33	$0.24	$0.76	$1.02	$1.05