Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the use in this Registration Statement on Form S-1 of our report dated August 12, 2007 relating to the combined and consolidated financial statements of Classmates Media Corporation (a wholly-owned subsidiary of United Online, Inc.); our report dated August 12, 2007 relating to the consolidated financial statements of Classmates Online, Inc.; and our report dated August 12, 2007 relating to the consolidated financial statements of MyPoints.com, Inc., all of which appear in such Registration Statement. We also consent to the use in Part II of this Registration Statement of our report dated August 12, 2007 relating to the combined and consolidated financial statement schedule of Classmates Media Corporation and our report dated August 12, 2007 relating to the financial statement schedule of Classmates Online, Inc. We also consent to the references to us under the heading "Experts" in such Registration Statement.
/s/PRICEWATERHOUSECOOPERS LLP
Los Angeles, California
August 12, 2007
