18. | Confidentiality, Proprietary Nature of Information. Licensor agrees that it shall not disclose or verify to any third party any The Resource Group, a Participant, Ascension Health, or Ascension Health Alliance Data which it learned or had access to during the course of its performance of this Agreement, without the prior written consent of such party. This obligation shall survive the cancellation or other termination of this Agreement. The parties agree that any information furnished to one by the other that is marked “confidential” or “proprietary” or which consists of or relates to patient information, a party’s initiatives, business plans or intellectual property, and employee and medical staff information, constitutes the sole and exclusive proprietary information of the providing party (“Confidential Information”). “Confidential Information” shall also include any information concerning a disclosing party (whether prepared by a disclosing party or its representatives or otherwise and irrespective of the form of communication (i.e., whether written or oral)) which is furnished to a receiving party or to its representatives now or in the future by or on behalf of a disclosing party, including, without limitation, any business, technical (including, but not limited to, patented or patent-pending information), marketing, financial, patient, The Resource Group, a Participant, Ascension Health, Ascension Health Alliance, vendor, employee, manufacturing, marketing, sales, research and development, or other information which is communicated by or on behalf of a disclosing party to a receiving party orally, in writing or other physical form. “Confidential Information” shall also be deemed to include the existence of and content of this Agreement, as well as any notes, analyses, compilations, studies, forecasts, interpretations or other documents prepared by a receiving party or its representatives that contain, in whole or in part, the information furnished to such receiving party or its representatives pursuant hereto. Confidential Information shall also be deemed to include [***]. Each party agrees: (i) not to disclose any such Confidential Information (other than to its employees and contractors with a need to know); (ii) not to use any such Confidential Information for the benefit of itself or any other person or entity except as expressly provided in this Agreement; (iii) to keep all Confidential Information in strict confidence; and (iv) to safeguard all Confidential Information with reasonable security measures at least equivalent to the measures that it uses to safeguard its own proprietary or Confidential Information. All Confidential Information obtained by the receiving party is the exclusive property of disclosing party and the receiving party agrees to promptly return all Confidential Information including any copies, notes or summaries made thereof which the receiving party may have made, may have access to, or may receive or possess to the disclosing party upon the earlier of a request by the disclosing party or the completion of the discussions and/or business relationship. The receiving party shall not retain any copies or summaries of the Confidential Information unless expressly approved in writing by disclosing party. |