34 Reported Net Revenues Less Excise Taxes Reported Net Revenues excluding Excise Taxes Less Currency Reported Net Revenues excluding Excise Taxes & Currency Less Acquisi- tions Reported Net Revenues excluding Excise Taxes, Currency & Acquisitions Reported Net Revenues Less Excise Taxes Reported Net Revenues excluding Excise Taxes Reported Reported excluding Currency Reported excluding Currency & Acquisitions 28,050 $ 19,239 $ 8,811 $ (172) $ 8,983 $ 3 $ 8,980 $ European Union 28,550 $ 19,509 $ 9,041 $ (2.5)% (0.6)% (0.7)% 15,928 8,519 7,409 76 7,333 80 7,253 EEMA 13,865 7,070 6,795 9.0% 7.9% 6.7% 15,235 7,300 7,935 611 7,324 548 (1) 6,776 Asia 12,413 5,885 6,528 21.6% 12.2% 3.8% 8,500 5,447 3,053 179 2,874 - 2,874 Latin America & Canada 7,252 4,581 2,671 14.3% 7.6% 7.6% 67,713 $ 40,505 $ 27,208 $ 694 $ 26,514 $ 631 $ 25,883 $ PMI Total 62,080 $ 37,045 $ 25,035 $ 8.7% 5.9% 3.4% Reported Operating Companies Income Less Currency Reported Operating Companies Income excluding Currency Less Acquisi- tions Reported Operating Companies Income excluding Currency & Acquisitions Reported Operating Companies Income Reported Reported excluding Currency Reported excluding Currency & Acquisitions 4,311 $ (191) $ 4,502 $ 2 $ 4,500 $ European Union 4,506 $ (4.3)% (0.1)% (0.1)% 3,152 107 3,045 28 3,017 EEMA 2,663 18.4% 14.3% 13.3% 3,049 342 2,707 84 (2) 2,623 Asia 2,436 25.2% 11.1% 7.7% 953 85 868 (3) 871 Latin America & Canada 666 43.1% 30.3% 30.8% 11,465 $ 343 $ 11,122 $ 111 $ 11,011 $ PMI Total 10,271 $ 11.6% 8.3% 7.2% % Change in Reported Net Revenues excluding Excise Taxes 2010 2009 % Change in Reported Operating Companies Income 2010 2009 PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries Reconciliation of Non-GAAP Measures Adjustments for the Impact of Currency and Acquisitions For the Years Ended December 31, ($ in millions) (Unaudited) (1) Represents the business combination in the Philippines (2) Represents the business combination in the Philippines, including $20 million of asset impairment and exit costs due to a contract termination |