Equator Beverage (MOJO) 10-Q2 Oct 142014 Q3 Quarterly reportFinancial data

Company Profile

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
Document and Entity Information	Sep. 30, 2014	Oct. 01, 2014
Document And Entity Information	'	'
Entity Registrant Name	'Mojo Organics, Inc.	'
Entity Central Index Key	'0001414953	'
Document Type	'10-Q	'
Document Period End Date	30-Sep-14	'
Amendment Flag	'false	'
Current Fiscal Year End Date	'--12-31	'
Is Entity a Well-known Seasoned Issuer?	'No	'
Is Entity a Voluntary Filer?	'No	'
Is Entity's Reporting Status Current?	'Yes	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Common Stock, Shares Outstanding	'	16,907,396
Document Fiscal Period Focus	'Q3	'
Document Fiscal Year Focus	'2014	'

Condensed_Balance_Sheets_Unaud

Condensed Balance Sheets (Unaudited) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Current Assets	'	'
Cash and cash equivalents	$498,353	$8,080
Accounts Receivable	40,789	1,808
Inventory	528,685	87,805
Supplier deposits	96,518	122,305
Prepaid expenses	11,603	17,882
Total Current Assets	1,175,948	237,880
Property and Equipment, net of accumulated depreciation	3,496	4,470
Other Assets	'	'
Security deposit	2,294	5,798
Total Assets	1,181,738	248,148
Current Liabilities	'	'
Accounts payable and accrued expenses	428,718	289,120
Notes payable to related parties	'	24,000
Total Current Liabilities	428,718	313,120
Stockholders Equity/ (Deficit)	'	'
Preferred stock, 10,000,000 shares authorized at $0.001 par value, no shares issued and outstanding	'	'
Common stock, 190,000,000 shares authorized at $0.001 par value, 16,907,396 and 12,631,485 shares issued and outstanding, respectively	16,907	12,631
Additional paid in capital	17,799,483	13,044,119
Accumulated deficit	-17,063,370	-13,121,722
Total Stockholders Equity/ Deficit	753,020	-64,972
Total Liabilities and Stockholders Equity/ Deficit	$1,181,738	$248,148

Condensed_Balance_Sheets_Paren

Condensed Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Statement of Financial Position [Abstract]	'	'
Preferred stock, par value	$0.00	$0.00
Preferred stock, authorized	10,000,000	10,000,000
Preferred stock, issued	'	'
Preferred stock, outstanding	'	'
Common stock, par value	$0.00	$0.00
Common stock, authorized	190,000,000	190,000,000
Common stock, issued	16,907,396	12,631,485
Common stock, outstanding	16,907,396	12,631,485

Condensed_Statements_of_Operat

Condensed Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended
Condensed Statements of Operations (Unaudited) (USD $)	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Income Statement [Abstract]	'	'	'	'
Revenues	$85,760	$186,391	$247,538	$186,391
Cost of Revenues	96,463	166,664	252,860	166,664
Gross Profit (Loss)	-10,703	19,727	-5,322	19,727
Operating Expenses	'	'	'	'
Selling, general and administrative	1,280,597	731,675	3,936,731	1,813,228
Total Operating Expenses	1,280,597	731,675	3,936,731	1,813,228
Loss from Operations	-1,291,300	-711,948	-3,942,053	-1,793,501
Interest income	96	'	405	'
Interest expense	'	'	'	-1,658
Loss on change in fair value of derivative liabilities	'	'	'	-1,949
Total Other Income/ (Expense)	96	'	405	-3,607
Loss Before Provision for Income Taxes	-1,291,204	-711,948	-3,941,648	-1,797,108
Provision for Income Taxes	'	'	'	'
Net Loss	-1,291,204	-711,948	-3,941,648	-1,797,108
Preferred stock dividend	'	'	'	158,463
Net Loss available to common stockholders	($1,291,204)	($711,948)	($3,941,648)	($1,955,571)
Net loss available to common stockholders, basic and fully diluted	($0.08)	($0.06)	($0.27)	($0.19)
Basic and diluted weighted average number of common shares outstanding	16,059,570	11,654,360	14,840,571	10,141,011

Condensed_Statements_of_Cash_F

Condensed Statements of Cash Flows (Unaudited) (USD $)	9 Months Ended
Condensed Statements of Cash Flows (Unaudited) (USD $)	Sep. 30, 2014	Sep. 30, 2013
Cash flows from operating activities	'	'
Net Loss	($3,941,648)	($1,797,108)
Adjustments to reconcile net loss to cash used by operating activitites:	'	'
Depreciation	3,149	1,029
Share-based compensation - stock options	60,300	25,358
Stock and warrants issued to directors and employees	2,302,811	1,332,962
Stock issued to employees in lieu of salary	37,000	'
Stock and warrants issued to advisors and consultants	551,070	8,400
Loss on change in fair value of derivative liabilities	'	1,949
Change in assets and liabilites:	'	'
Increase in accounts receivable	-38,981	-30,332
Increase in inventory	-440,880	-224,343
Decrease (increase) in supplier deposits	25,787	-99,992
Decrease (Increase) in prepaid expenses	6,279	-21,028
Decrease in security deposit	3,504	'
Increase (decrease) in accounts payable and accrued expenses	139,598	-59,597
Net cash used in operating activities	-1,292,011	-862,702
Net cash from investing activities:	'	'
Purchases of property and equipment	-2,175	-3,236
Net cash used in investing activities	-2,175	-3,236
Net cash from financing activities:	'	'
Notes payable to related parties	24,000	50,000
Repurchase of restricted stock	-11,373	'
Issuance of preferred stock, net	'	412,134
Sale of common stock, net	1,819,832	448,681
Net cash provided by financing activities	1,784,459	910,815
Net increase in cash and cash equivalents	490,273	44,877
Cash and cash equivalents at beginning of period	8,080	1,379
Cash and cash equivalents at end of period	498,353	46,256
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:	'	'
Interest paid	'	7,262
Taxes paid	'	'
NON CASH INVESTING AND FINANCING ACTIVITIES:	'	'
Preferred stock issued for the conversion of notes payable to related parties	'	378,700
Accrued compensation converted to notes payable to related parties	37,000	161,200
Common stock issued for the conversion of notes payable to related parties	$37,000	$161,200

Condensed_Statement_of_Stockho

Condensed Statement of Stockholders Equity (Unaudited) (USD $)	Common Stock	Additional Paid-In Capital	Accumulated Deficit	Total
Beginning balance, Amount at Dec. 31, 2013	$12,631	$13,044,119	($13,121,722)	($64,972)
Beginning balance, Shares at Dec. 31, 2013	12,631,485	'	'	'
Employees in lieu of salary, Shares	23,272	'	'	'
Employees in lieu of salary, Amount	23	36,977	'	37,000
Directors and Employees, net of forfeitures, Shares	1,965,000	'	'	'
Directors and Employees, net of forfeitures, Amount	1,965	2,300,846	'	2,302,811
Advisors and Consultants, Shares	283,652	'	'	'
Advisors and Consultants, Amount	284	550,786	'	551,070
Private placement offering, Shares	2,016,484	'	'	'
Private placement offering, Amount	2,017	1,817,815	'	1,819,832
Repurchase of restricted stock, Shares	-12,497	'	'	'
Repurchase of restricted stock, Amount	-13	-11,360	'	-11,373
Stock based compensation-stock options	'	60,300	'	60,300
Net Income (loss)	'	'	-3,941,648	-3,941,648
Ending balance, Amount at Sep. 30, 2014	$16,907	$17,799,483	($17,063,370)	$753,020
Ending balance, Shares at Sep. 30, 2014	16,907,396	'	'	'

Business_and_Basis_of_Presenta

Business and Basis of Presentation	9 Months Ended
Business and Basis of Presentation	Sep. 30, 2014
Accounting Policies [Abstract]	'
Business and Basis of Presentation	'
	NOTE 1 – BUSINESS AND BASIS OF PRESENTATION

	Overview

	MOJO Organics, Inc. (“MOJO” or the “Company”) was incorporated in the State of Delaware on August 2, 2007. Headquartered in Jersey City, NJ, the Company engages in the product development, production, marketing and distribution of CHIQUITA TROPICALS™. CHIQUITA TROPICALS™ are 100% fruit juices, produced under license agreement from Chiquita Brands L.L.C. (“Chiquita”). The Company currently produces four flavors: Banana Strawberry, Mango, Passion Fruit and Pineapple.

	CHIQUITA TROPICALS™ first became commercially available in the New York tri-state area and on Amazon.com in late July 2013. In February, 2014, the Company expanded its sales to the west coast, New England and Central America. To grow its sales, the Company utilizes food brokers and distributors as well as selling direct to certain large retail chain stores.

	Interim Financial Statements

	The accompanying unaudited interim condensed financial statements have been prepared pursuant to the rules and regulations for reporting on Form 10-Q and article 10 of Regulation S-X and the related rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and disclosures required by accounting principles generally accepted in the United States of America (“GAAP”) for complete financial statements have been condensed or omitted pursuant to such rules and regulations. However, the Company believes that the disclosures included in these financial statements are adequate to make the information presented not misleading. The unaudited interim condensed financial statements included in this document have been prepared on the same basis as the annual financial statements, and in the Company’s opinion, reflect all adjustments necessary for a fair presentation in accordance with GAAP and SEC regulations for interim financial statements. The results for the nine months ended September 30, 2014 are not necessarily indicative of the results that the Company will have for any subsequent period. These unaudited condensed financial statements should be read in conjunction with the audited financial statements and the notes to those statements for the year ended December 31, 2013 included in the Company’s Annual Report on Form 10-K.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2014
Accounting Policies [Abstract]	'
Summary of Significant Accounting Policies	'
	NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

	Use of Estimates
	The condensed financial statements are prepared in conformity with GAAP. Management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting periods. Actual results could differ from those estimates.

	Cash and Cash Equivalents
	Cash equivalents include investment instruments and time deposits purchased with a maturity of three months or less.

	Inventories
	Inventories are stated at the lower of cost (first-in, first-out method) or market. When necessary, the Company provides allowances to adjust the carrying value of its inventories to the lower of cost or net realizable value.

	Supplier Deposits
	Supplier Deposits consist of prepaid inventory for which the Company has not yet taken delivery.

	Property and Equipment and Depreciation
	Property and equipment are stated at cost. Depreciation is computed using the straight line method over the estimated useful life of the respective assets. Computer equipment is depreciated over a period of 3 - 5 years. Maintenance and repairs are charged to expense when incurred. When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any gain or loss is credited or charged to income. At September 30, 2014 and December 31, 2013, accumulated depreciation related to property and equipment was $4,646 and $1,553, respectively.

	Preferred Stock Classification
	Preferred Stock issued by the Company which meets certain redemption or conversion features is classified as temporary or mezzanine capital in accordance with Financial Accounting Standards Board Accounting Standards Codification (“ASC”) topic 480, “Distinguishing Liabilities from Equity.”

	Revenue Recognition
	Revenues from sales of products are recognized at the time of delivery when title and risk of loss passes to the customer. Recognition of revenue also requires reasonable assurance of collection of sales proceeds.

	Deductions from Revenue
	Costs incurred for sales incentives and discounts are accounted for as a reduction in revenue. These costs include payments to customers for performing merchandising activities on our behalf, including in-store displays, promotions for new items and obtaining optimum shelf space.

	Shipping and Handling Costs
	Shipping and Handling Costs incurred to move finished goods from our sales distribution centers to customer locations are included in the line selling, general and administrative expenses in our Statements of Operations.

	Net Loss Per Common Share
	The Company computes per share amounts in accordance with ASC Topic 260, “Earnings per Share”. ASC Topic 260 requires presentation of basic and diluted EPS. Basic EPS is computed by dividing the income (loss) available to common stockholders by the weighted-average number of common shares outstanding for the period. Diluted EPS is based on the weighted average number of shares of common stock and common stock equivalents outstanding during the periods. The conversion of Series A Preferred Stock and options was excluded from the computation of diluted shares outstanding for the three months and nine months ended September 30, 2013. The loss for the period would have had an anti-dilutive impact on the Company’s net loss per common share.

	The following potentially dilutive securities have been excluded from the computation of weighted average shares outstanding for the three months and nine months ended September 30, 2014 and 2013, as they would have had an anti-dilutive impact on the Company’s net loss per common share:
			2014	2013
	Shares underlying options outstanding		830,000	210,000
	Shares underlying warrants outstanding		1,114,776	-
	Total		1,944,776	210,000



	Start-Up Costs
	In accordance with ASC topic 720-15, “Start-Up Costs,” the Company charges all costs associated with its start-up operations to income as incurred.

	Income Taxes
	The Company provides for income taxes under ASC topic 740, “Income Taxes,” which requires the use of an asset and liability approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect when these differences are expected to reverse. ASC Topic 740 also requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. Tax returns for the years from 2009 to 2013 are subject to examination by tax authorities.

	Stock-Based Compensation
	ASC Topic 718, “Accounting for Stock-Based Compensation” prescribes accounting and reporting standards for all stock-based compensation plans, including employee stock options, restricted stock, warrants, employee stock purchase plans and stock appreciation rights.

	ASC Topic 718 requires employee compensation expense to be recorded using the fair value method. The Company accounts for employee stock based compensation in accordance with the provisions of ASC Topic 718. For non-employee options and warrants, the company uses the fair value method as prescribed in ASC Topic 718.

	Derivative Instruments
	The Company’s derivative liabilities are related to embedded conversion features issued in connection with the Series A Preferred Stock. For derivative instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in fair value recognized in earnings each reporting period. The Company uses the Black-Scholes model to value the derivative instruments at inception and subsequent valuation dates and the value is re-assessed at the end of each reporting period, in accordance with ASC Topic 815, “Derivatives and Hedging.” Derivative instrument liabilities are classified in the balance sheets as current or non-current based upon whether or not the net-cash settlement of the derivative instrument could be required within twelve months of the balance sheet date.

	Fair value of financial instruments
	The carrying amounts of financial instruments, which include accounts payable, accrued expenses and debt obligations approximate their fair values due to their short-term nature and/or variable interest rates. The Company’s debt obligations bear interest at rates which approximate prevailing market rates for instruments with similar characteristics and, accordingly, the carrying values for these instruments approximate fair value.

	The Company adopted ASC Topic 820, “Fair Value Measurement,” which established a framework for measuring fair value and expands disclosure about fair value measurements. ASC Topic 820 defines fair value as the amount that would be received for an asset or paid to transfer a liability (i.e., an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC Topic 820 also establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC Topic 820 describes the following three levels of inputs that may be used:

		·	Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical,, unrestricted assets or liabilities;
		·	Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
		·	Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).

The Company did not have any assets or liabilities measured at fair value on a recurring basis at September 30, 2014 or December 31, 2013. The Company did not have any fair value adjustments for assets and liabilities measured at fair value on a nonrecurring basis during the periods ended September 30, 2014 or December 31, 2013.

New Accounting Pronouncements
In June 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-12, “Compensation – Stock Compensation (Topic 718); Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period”. The amendments in this ASU apply to all reporting entities that grant their employees share-based payments in which the terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments require that a performance target that affects vesting and that could be achieved after the requisite service period must be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards with performance conditions that affect vesting to account for such awards. For all entities, the amendments in this ASU are effective for annual periods and interim periods within those annual periods beginning after December 15, 2015. Earlier adoption is permitted. The Company is currently evaluating the impact of the adoption of ASU 2014-12 on the Company's financial statements.

In August 2014, the FASB issued Accounting Standards Update “ASU” 2014-15 on “Presentation of Financial Statements Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern”. Currently, there is no guidance in U.S. GAAP about management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern or to provide related footnote disclosures. The amendments in this Update provide that guidance. In doing so, the amendments are intended to reduce diversity in the timing and content of footnote disclosures. The amendments require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued).

The amendments in this Update are effective for public and nonpublic entities for annual periods ending after December 15, 2016. Early adoption is permitted. The Company is currently evaluating the impact of the adoption of ASU 2014-15 on the Company’s financial statements.

Management does not believe that any other recently issued, but not yet effective accounting standards, if currently adopted, would have a material effect on the accompanying financial statements.

Going_Concern

Going Concern	9 Months Ended
Going Concern	Sep. 30, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'
Going Concern	'
	NOTE 3 - GOING CONCERN

	The Company's financial statements are prepared using GAAP applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. For the nine months ended September 30, 2014, the Company incurred a net loss from continuing operations of $3,941,648. As of September 30, 2014, the Company had accumulated losses of $17,063,370, which includes accumulated losses from discontinued operations of $8,576,094.

	The ability of the Company to continue as a going concern is dependent upon its ability to successfully obtain and retain customers in order to achieve profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Inventory

Inventory	9 Months Ended
Inventory	Sep. 30, 2014
Inventory Disclosure [Abstract]	'
Inventory	'
	NOTE 4 – INVENTORY

	As of September 30, 2014, inventory consisted of finished goods of $358,920 and raw materials of $169,765. At December 31, 2013, the inventory balance of $87,805 consisted of raw materials.

Series_A_Convertible_Preferred

Series A Convertible Preferred Stock	9 Months Ended
Series A Convertible Preferred Stock	Sep. 30, 2014
Notes to Financial Statements	'
Series A Convertible Preferred Stock	'
	NOTE 5 – SERIES A CONVERTIBLE PREFERRED STOCK

	On January 12, 2013, the Company entered into an amended and restated securities purchase agreement for the offer and sale of its Series A Convertible Preferred Stock, par value $0.001 (“Series A Preferred Stock”) at a price of $4.00 per share. In connection with the private sale of its Series A Preferred Stock, the Company raised gross proceeds of $790,834, including $378,700 from the conversion of promissory notes. Each share of Series A Preferred Stock was convertible into 10 shares of the Company’s Common Stock determined by dividing $4.00 by the conversion price of $0.40.

	The Series A Preferred Stock includes embedded anti-dilutive provisions that meet the defined criteria of a derivative liability as described in ASC Topic 815, “Derivatives and Hedging,” and therefore require bifurcation. These embedded derivatives include certain conversion features indexed to the Company's Common Stock. The accounting treatment of derivative financial instruments requires that the Company record the derivatives and related items at their fair values as of the date of issue and at fair value as of each subsequent balance sheet date. Changes in the fair value are charged to income at the end of each reporting period.

	During the year ended December 31, 2013, a total of 197,708.5 shares of the Series A Preferred Stock had been converted into 1,977,085 shares of Common Stock. As of September 30, 2014 and December 31, 2013, there were zero shares of Series A Preferred Stock issued and outstanding.

Stockholders_Equity

Stockholders' Equity	9 Months Ended
	Sep. 30, 2014
Stockholders' Equity Note [Abstract]	'
Stockholders' Equity Note Disclosure [Text Block]	'
	NOTE 6 – STOCKHOLDERS’ EQUITY

	The Company has authorized 10,000,000 shares of preferred stock (“Preferred Stock”) and 190,000,000 shares of common stock (“Common Stock”), each having a par value of $0.001.

	In March 2013, the Company approved the 2012 Long-Term Incentive Equity Plan (the “2012 Plan”), which provides the Company with the ability to issue stock options, stock appreciation rights, restricted stock and/or other stock based awards for up to an aggregate of 2,050,000 shares of Common Stock.

	Stock Splits

	On April 1, 2013, the Company effected a one-for-ten reverse stock split of the issued and outstanding shares of Common Stock (the “Reverse Split”). The number of authorized shares and the par value of the Common Stock were not changed. The accompanying financial statements have been restated to reflect this reverse stock split.

	Private Placement Offerings

	In March 2014, the Company consummated two concurrent private placement offerings (the “2014 Offerings”), receiving an aggregate of $1,819,832, net of expenses, from accredited investors. In one of the offerings, the Company sold an aggregate of 917,582 shares of Common Stock for $0.91 per share for a total of $835,000. For each share purchased in this offering, investors received an immediately exercisable, five year warrant to purchase one share of Common Stock at a price of $0.91 per share. In the concurrent offering, the Company sold 1,098,091 shares of Common Stock for $0.91 per share for a total of $1,000,000. The investor in the concurrent offering did not receive warrants.

	On May 1, 2013, the Company commenced a private placement offering of up to 1,250,000 shares of its Common Stock (the “Private Placement”) at a price of $0.40 per share pursuant to subscription agreements entered into with each investor. As of June 18, 2013, the last date of the offering, 1,171,705 shares of Common Stock were sold, raising an aggregate of $468,682, which amount included the conversion of $20,000 of notes then outstanding.

	Treasury Stock

	In April 2014, the Company approved a repurchase of 12,497 shares of Common Stock for $11,372. The shares were subsequently cancelled.

	Stock Incentive Plans

	In August 2014, the Company granted certain directors and employees of the Company stock options pursuant to the 2012 Plan to purchase 620,000 shares of Common Stock at an exercise price of $0.255 per share, which was the closing price at the date of grant. The options become exercisable over a period of two years and expire in August 2019.

	In July 2013, the Company granted certain directors and employees of the Company stock options pursuant to the 2012 Plan to purchase 210,000 shares of Common Stock at an exercise price of $2.07 per share, which was 115% of the last sale price of the Common Stock on the date of grant. The options became exercisable in July 2014 and expire in July 2015.

	In connection with the stock option issuances, compensation expense of $60,300 was recorded during the nine months ended September 30, 2014.

	Restricted Stock Compensation

	In August 2014, the Company issued 1,500,000 shares of Common Stock to an executive officer. The shares are subject to a restricted stock agreement, and the vesting is conditional upon the Company reaching certain performance goals. Should the executive officer’s employment with the Company end, any unvested shares are forfeited.

	In March 2014, the Company issued 465,000 shares of Common Stock under the 2012 Plan to certain of its directors, executive officers and employees. The shares are subject to a restricted stock agreement, pursuant to which the shares will vest one year from the date of such agreement if the grantee is a director or employee (as applicable) of the Company at the time.

	A summary of the restricted stock issuances to directors, officers and employees is as follows:

						Weighted Average
			Number of Shares			Grant Date Fair Value
	Unvested share balance, January 1, 2013			4,453,516		$	1.35
	Granted			608,441			2.15
	Vested			(88,309	)		1.4
	Forfeited			(183,240	)		1.4
	Unvested share balance, December 31, 2013			4,790,408		$	1.45
	Granted			1,965,000			0.25
	Vested			(54,975	)		1.4
	Forfeited			-			-
	Unvested share balance, September 30, 2014			6,700,433		$	1.1

	In connection with the issuance of restricted stock, the Company recorded share-based compensation expense of $2,853,881 and $1,281,462 for the nine months ended September 30, 2014 and 2013, respectively. With the exception of 2,665,251 shares which vest based upon achieving certain milestones, the Company records compensation expense over the vesting period based upon the fair market value on the date of grant for each share, adjusted for forfeitures. As of September 30, 2014, there was $3,955,729 of total unrecognized compensation cost, net of estimated forfeitures, related to unvested share-based compensation. That cost is expected to be recognized during the years 2014 through 2016.

	Stock Warrants

	In March 2014, the Company issued warrants to purchase shares of Common Stock at a price of $0.91 per share. The warrants are exercisable for five years from the date of issuance.

	The following table summarizes warrant activity during the period:

			Number of
			Warrants
	Outstanding at January 1, 2014			-
	Issued for services			197,194
	Issued in connection with the 2014 Offerings			917,582
	Outstanding at September 30, 2014			1,114,776
	Exercisable at September 30, 2014			1,114,776

The following table summarizes weighted-average assumptions using the Black-Scholes option-pricing model used on the date of issuance for the warrants for the nine months ended September 30, 2014:

		30-Sep-14
Volatility			174	%
Expected term (years)			5
Risk-free interest rate			1.53	%
Dividend yield			0	%

In connection with the issuance of warrants for services rendered, compensation expense of $246,479 and advisory fees of $18,460 were recorded during the nine months ended September 30, 2014. Since the warrants are fully vested, there is no future cost to the Company in connection with the warrants. Warrants issued to investors as part of the 2014 Placements had no impact, and will have no future impact, on the Company’s statement of operations.

Advisory Services

In March 2014, the Company entered into two agreements pursuant to which the Company will receive advisory services related to strategy, distributorship, sales and sales channels and investor relations. The Company granted to each advisor 100,000 shares of restricted Common Stock, subject to forfeiture if the advisor terminates or materially breaches the agreement before the six-month anniversary thereof. The aggregate value of the advisory fees of $260,000 was calculated based upon the closing price of the Company’s Common Stock on the date of the agreement, and was charged to income during the nine months ended September 30, 2014.

Also in March 2014, the Company issued 82,418 and 1,234 shares of Common Stock for advisory work and consulting work, respectively. The number of shares issued was calculated based upon the fair market value of the stock.

On October 3, 2013, the Company entered into an advisor agreement whereby the Company would receive strategic business advisory services, distributorship advisory services, sales and sales channel advisory services and investor relation advisory services in exchange for the issuance of 50,000 shares of restricted Common Stock. The Common Stock vested on April 3, 2014. In connection with this issuance, the Company recorded $75,000 in consulting fees during the nine months ended September 30, 2014.

On October 3, 2013, the Company entered into an agreement for strategic business advisory services, public relations services and investor relations services with Mr. Ian Thompson. In connection with this agreement, the Company issued 167,204 shares of restricted Common Stock and recorded consulting fees of $501,612 during 2013, which was the fair market value of the stock on the date of issue; there was no cash payment to Mr. Thompson by the Company. The stock is fully vested; however it is restricted from trading. The advisor was also issued an additional 200,000 shares of restricted Common Stock, which was to vest quarterly based upon the Company reaching certain market capitalization and revenue goals, in addition to providing the above services, with the last tranche vesting scheduled to vest on June 30, 2014. Throughout the term of the agreement, the Company requested the advisor to render performance under the agreement and to provide evidence of same. The Company believes, however, that Mr. Thompson failed to perform in all material respects under the terms of the agreement. On June 27, 2014, the Company terminated the agreement. Accordingly, the final tranche of 50,000 shares did not vest. Further, the Company is taking all necessary steps for the cancellation of the other shares totaling 317,204 shares, due to lack of delivery of consideration and breach of the agreement.

Commitments_and_Contingencies

Commitments and Contingencies	9 Months Ended
Commitments and Contingencies	Sep. 30, 2014
Commitments and Contingencies	'
Commitments and Contingencies	'
	NOTE 7 – COMMITMENTS AND CONTINGENCIES

	Lease Commitment
	The Company entered into an office service agreement for office space for a term of 12 months effective February 11, 2014. The base monthly office fee under that agreement is $1,147. Prior to that, the Company rented its office space on a month to month basis.

	Licensing Agreement
	On August 15, 2012, the Company entered into a license agreement (“License Agreement”) for the use of a third party’s marks in the manufacture, sale, promotion, marketing, advertising and distribution of certain fruit juice products in select containers. The License Agreement grants the Company an exclusive license in Connecticut, New Jersey and New York and a non-exclusive license for the other states in the United States not included in the exclusive license, plus Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The term of the License Agreement is for seven years from July 2013 (the date that the Company first invoiced customers for products sold under the License Agreement), subject to the Company meeting certain minimum sales volume and/or minimum royalty payments. Termination of the License Agreement could have a material and adverse impact on the Company’s business. Future minimum royalty payments (in thousands) are $507 for 2014, $1,265 for 2015, $1,850 for 2016, $2,611 for 2017 and $11,617 for 2018 to 2020. As of September 30, 2014, the Company has accrued $253,612 for royalty payments.

Related_Party_Transactions

Related Party Transactions	9 Months Ended
Related Party Transactions	Sep. 30, 2014
Related Party Transactions [Abstract]	'
Related Party Transactions	'
	NOTE 8 – RELATED PARTY TRANSACTIONS

	The Company issued 23,272 shares of Common Stock to its chief executive officer as payment of salary due for January and February 2014 in lieu of cash. The shares were valued by the Company at the closing price of the Company’s Common Stock on the last trading day of the applicable month for which payment was due.

	In December 2013, the Company received $24,000 in non-interest bearing, demand loans from certain related parties. The loans were repaid in full by February 2014.

	During the year ended December 31, 2013, the Company issued 42,714 shares of Common Stock to employees in lieu of an aggregate of $100,692 cash salaries. In addition, accrued salary amounting to $141,200 and $20,000 was converted into 35,300 shares of Series A Preferred Stock and 50,000 shares of Common Stock as part of the Private Placement, respectively.

	On January 31, 2013, the balance of notes outstanding to related parties of $237,500 was converted into 59,375 shares of Series A Preferred Stock. Accrued interest of $7,261 was paid to the holders of the notes.

Subsequent_Events

Subsequent Events	9 Months Ended
Subsequent Events	Sep. 30, 2014
Subsequent Events [Abstract]	'
Subsequent Events	'
	NOTE 9 – SUBSEQUENT EVENTS

	In accordance with ASC Topic 855, “Subsequent Events,” the Company evaluates events and transactions that occur after the balance sheet date for potential recognition in the financial statements. The effects of all subsequent events that provide additional evidence of conditions that existed at the balance sheet date are recognized in the financial statements as of September 30, 2014. In preparing these financial statements, the Company evaluated the events and transactions that occurred through the date these financial statements were issued.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2014
Accounting Policies [Abstract]	'
Use of Estimates	'
	Use of Estimates
	The condensed financial statements are prepared in conformity with GAAP. Management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting periods. Actual results could differ from those estimates.
Cash and Cash Equivalents	'
	Cash and Cash Equivalents
	Cash equivalents include investment instruments and time deposits purchased with a maturity of three months or less.
Inventories	'
	Inventories
	Inventories are stated at the lower of cost (first-in, first-out method) or market. When necessary, the Company provides allowances to adjust the carrying value of its inventories to the lower of cost or net realizable value.
Supplier Deposits	'
	Supplier Deposits
	Supplier Deposits consist of prepaid inventory for which the Company has not yet taken delivery.
Property and Equipment and Depreciation	'
	Property and Equipment and Depreciation
	Property and equipment are stated at cost. Depreciation is computed using the straight line method over the estimated useful life of the respective assets. Computer equipment is depreciated over a period of 3 - 5 years. Maintenance and repairs are charged to expense when incurred. When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any gain or loss is credited or charged to income. At September 30, 2014 and December 31, 2013, accumulated depreciation related to property and equipment was $4,646 and $1,553, respectively.
Preferred Stock Classification	'
	Preferred Stock Classification
	Preferred Stock issued by the Company which meets certain redemption or conversion features is classified as temporary or mezzanine capital in accordance with Financial Accounting Standards Board Accounting Standards Codification (“ASC”) topic 480, “Distinguishing Liabilities from Equity.”
Revenue Recognition	'
	Revenue Recognition
	Revenues from sales of products are recognized at the time of delivery when title and risk of loss passes to the customer. Recognition of revenue also requires reasonable assurance of collection of sales proceeds.
Deductions from Revenue	'
	Deductions from Revenue
	Costs incurred for sales incentives and discounts are accounted for as a reduction in revenue. These costs include payments to customers for performing merchandising activities on our behalf, including in-store displays, promotions for new items and obtaining optimum shelf space.
Shipping and Handling Costs	'
	Shipping and Handling Costs
	Shipping and Handling Costs incurred to move finished goods from our sales distribution centers to customer locations are included in the line selling, general and administrative expenses in our Statements of Operations.
Net Loss Per Common Share	'
	Net Loss Per Common Share
	The Company computes per share amounts in accordance with ASC Topic 260, “Earnings per Share”. ASC Topic 260 requires presentation of basic and diluted EPS. Basic EPS is computed by dividing the income (loss) available to common stockholders by the weighted-average number of common shares outstanding for the period. Diluted EPS is based on the weighted average number of shares of common stock and common stock equivalents outstanding during the periods. The conversion of Series A Preferred Stock and options was excluded from the computation of diluted shares outstanding for the three months and nine months ended September 30, 2013. The loss for the period would have had an anti-dilutive impact on the Company’s net loss per common share.

	The following potentially dilutive securities have been excluded from the computation of weighted average shares outstanding for the three months and nine months ended September 30, 2014 and 2013, as they would have had an anti-dilutive impact on the Company’s net loss per common share:
			2014	2013
	Shares underlying options outstanding		830,000	210,000
	Shares underlying warrants outstanding		1,114,776	-
	Total		1,944,776	210,000

Start-Up Costs	'
	Start-Up Costs
	In accordance with ASC topic 720-15, “Start-Up Costs,” the Company charges all costs associated with its start-up operations to income as incurred.
Income Taxes	'
	Income Taxes
	The Company provides for income taxes under ASC topic 740, “Income Taxes,” which requires the use of an asset and liability approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect when these differences are expected to reverse. ASC Topic 740 also requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. Tax returns for the years from 2009 to 2013 are subject to examination by tax authorities.
Stock-Based Compensation	'
	Stock-Based Compensation
	ASC Topic 718, “Accounting for Stock-Based Compensation” prescribes accounting and reporting standards for all stock-based compensation plans, including employee stock options, restricted stock, warrants, employee stock purchase plans and stock appreciation rights.

	ASC Topic 718 requires employee compensation expense to be recorded using the fair value method. The Company accounts for employee stock based compensation in accordance with the provisions of ASC Topic 718. For non-employee options and warrants, the company uses the fair value method as prescribed in ASC Topic 718.
Derivative Instruments	'
	Derivative Instruments
	The Company’s derivative liabilities are related to embedded conversion features issued in connection with the Series A Preferred Stock. For derivative instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in fair value recognized in earnings each reporting period. The Company uses the Black-Scholes model to value the derivative instruments at inception and subsequent valuation dates and the value is re-assessed at the end of each reporting period, in accordance with ASC Topic 815, “Derivatives and Hedging.” Derivative instrument liabilities are classified in the balance sheets as current or non-current based upon whether or not the net-cash settlement of the derivative instrument could be required within twelve months of the balance sheet date.
Fair value of financial instruments	'
	Fair value of financial instruments
	The carrying amounts of financial instruments, which include accounts payable, accrued expenses and debt obligations approximate their fair values due to their short-term nature and/or variable interest rates. The Company’s debt obligations bear interest at rates which approximate prevailing market rates for instruments with similar characteristics and, accordingly, the carrying values for these instruments approximate fair value.

	The Company adopted ASC Topic 820, “Fair Value Measurement,” which established a framework for measuring fair value and expands disclosure about fair value measurements. ASC Topic 820 defines fair value as the amount that would be received for an asset or paid to transfer a liability (i.e., an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC Topic 820 also establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC Topic 820 describes the following three levels of inputs that may be used:

		·	Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical,, unrestricted assets or liabilities;
		·	Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
		·	Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).

	The Company did not have any assets or liabilities measured at fair value on a recurring basis at September 30, 2014 or December 31, 2013. The Company did not have any fair value adjustments for assets and liabilities measured at fair value on a nonrecurring basis during the periods ended September 30, 2014 or December 31, 2013.
New Accounting Pronouncements	'
	New Accounting Pronouncements
	In June 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-12, “Compensation – Stock Compensation (Topic 718); Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period”. The amendments in this ASU apply to all reporting entities that grant their employees share-based payments in which the terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments require that a performance target that affects vesting and that could be achieved after the requisite service period must be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards with performance conditions that affect vesting to account for such awards. For all entities, the amendments in this ASU are effective for annual periods and interim periods within those annual periods beginning after December 15, 2015. Earlier adoption is permitted. The Company is currently evaluating the impact of the adoption of ASU 2014-12 on the Company's financial statements.

	In August 2014, the FASB issued Accounting Standards Update “ASU” 2014-15 on “Presentation of Financial Statements Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern”. Currently, there is no guidance in U.S. GAAP about management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern or to provide related footnote disclosures. The amendments in this Update provide that guidance. In doing so, the amendments are intended to reduce diversity in the timing and content of footnote disclosures. The amendments require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued).

	The amendments in this Update are effective for public and nonpublic entities for annual periods ending after December 15, 2016. Early adoption is permitted. The Company is currently evaluating the impact of the adoption of ASU 2014-15 on the Company’s financial statements.

	Management does not believe that any other recently issued, but not yet effective accounting standards, if currently adopted, would have a material effect on the accompanying financial statements.

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Tables)	9 Months Ended
	Sep. 30, 2014
Accounting Policies [Abstract]	'
Net loss per common share	'
		2014	2013
	Shares underlying options outstanding	830,000	210,000
	Shares underlying warrants outstanding	1,114,776	-
	Total	1,944,776	210,000

Stockholders_Equity_Tables

Stockholders' Equity (Tables)	9 Months Ended
Stockholders' Equity (Tables)	Sep. 30, 2014
Stockholders' Equity Note [Abstract]	'
Schedule of Share-based Compensation, Restricted Stock and Restricted Stock Units Activity [Table Text Block]	'
					Weighted Average
		Number of Shares			Grant Date Fair Value
	Unvested share balance, January 1, 2013		4,453,516		$	1.35
	Granted		608,441			2.15
	Vested		(88,309	)		1.4
	Forfeited		(183,240	)		1.4
	Unvested share balance, December 31, 2013		4,790,408		$	1.45
	Granted		1,965,000			0.25
	Vested		(54,975	)		1.4
	Forfeited		-			-
	Unvested share balance, September 30, 2014		6,700,433		$	1.1
Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]	'
		Number of
		Warrants
	Outstanding at January 1, 2014		-
	Issued for services		197,194
	Issued in connection with the 2014 Offerings		917,582
	Outstanding at September 30, 2014		1,114,776
	Exercisable at September 30, 2014		1,114,776
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Table Text Block]	'
		30-Sep-14
	Volatility		174	%
	Expected term (years)		5
	Risk-free interest rate		1.53	%
	Dividend yield		0	%

Summary_of_Significant_Account3

Summary of Significant Accounting Policies - Net loss per common share (Details)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Accounting Policies [Abstract]	'	'
Shares underlying options outstanding	830,000	210,000
Shares underlying warrants outstanding	1,114,776	'
Total	1,944,776	210,000

Stockholders_Equity_Details_Sc

Stockholders' Equity (Details) - Schedule of Share-based Compensation, Restricted Stock Activity (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2014	Dec. 31, 2013
Schedule of Share-based Compensation, Restricted Stock Activity [Abstract]	'	'
Weighted Average Grant Date Fair Value, balance	$1.45	'
Number of Shares, Granted	1,965,000	608,441
Weighted Average Grant Date Fair Value, Granted	$0.25	$2.15
Number of Shares, Vested	-54,975	-88,309
Weighted Average Grant Date Fair Value, Vested	$1.40	$1.40
Number of Shares, Forfeited	'	-183,240
Weighted Average Grant Date Fair Value, Forfeited	'	$1.40
Weighted Average Grant Date Fair Value, balance	$1.10	$1.45

Stockholders_Equity_Details_Sc1

Stockholders' Equity (Details) - Schedule of Stockholders' Equity Note, Warrants	9 Months Ended
	Sep. 30, 2014
Class of Warrant or Right [Line Items]	'
Outstanding at September 30, 2014	1,114,776
Exercisable at September 30, 2014	1,114,776
Issued In Connection With Offerings [Member]	'
Class of Warrant or Right [Line Items]	'
Issued	917,582
Issued For Services [Member]	'
Class of Warrant or Right [Line Items]	'
Issued	197,194

Stockholders_Equity_Details_Fa

Stockholders' Equity (Details) - Fair Value Measurements, Valuation Techniques	9 Months Ended
	Sep. 30, 2014
Fair Value Measurements, Valuation Techniques [Abstract]	'
Volatility	174.00%
Expected term (years)	'5 years
Risk-free interest rate	1.53%
Dividend yield	0.00%

Summary_of_Significant_Account4

Summary of Significant Accounting Policies (Details Narrative) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Accounting Policies [Abstract]	'	'
Accumulated depreciation	$4,646	$1,553

Going_Concern_Details_Narrativ

Going Concern (Details Narrative) (USD $)	9 Months Ended
Going Concern (Details Narrative) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]	'	'
Net loss from continuing operations	($3,941,648)	'
Accumulated losses	-17,063,370	-13,121,722
Accumulated losses from discontinued operations	($8,576,094)	'

Inventory_Details_Narrative

Inventory (Details Narrative) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Inventory Disclosure [Abstract]	'	'
Finished goods inventory	$358,920	'
Raw materials inventory	$169,765	$87,805

Series_A_Convertible_Preferred1

Series A Convertible Preferred Stock (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Jan. 12, 2013
Notes to Financial Statements	'	'
Proceeds from sale of Series A Stock	'	790,834
Proceeds from conversion of promissory notes	'	$378,700
Total Series A Preferred Stock converted	197,708.50	'
Common stock issued upon conversion of Series A Stock	1,977,085	'

Stockholders_Equity_Details

Stockholders' Equity (Details) (USD $)

1 Months Ended

9 Months Ended

1 Months Ended

0 Months Ended

1 Months Ended

0 Months Ended

Apr. 30, 2014

Sep. 30, 2014

Sep. 30, 2013

Dec. 31, 2013

Aug. 31, 2014

Jul. 31, 2013

Mar. 31, 2013

Aug. 31, 2014

Jun. 18, 2013

1-May-13

Mar. 31, 2014

Oct. 03, 2013

Oct. 03, 2014

Employee Stock Option [Member]

Restricted Stock [Member]

Private Placement [Member]

Private Placement 2 [Member]

Advisory Services [Member]

Strategic Business Distributorship Investor Relation And Sales And Sales Channel Advisory Services [Member]

Agreement with Mr. Ian Thompson

Long Term Incentive Equity Plan 2012 [Member]

NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]

Preferred Stock, Shares Authorized

10,000,000

Common Stock, Shares Authorized

190,000,000

465,000

1,500,000

465,000

Preferred Stock, Par or Stated Value Per Share (in Dollars per share)

$0.00

Common Stock, Par or Stated Value Per Share (in Dollars per share)

$0.00

Proceeds from Issuance of Private Placement (in Dollars)

$468,682

$1,819,832

Stock Issued During Period, Shares, New Issues

1,171,705

1,250,000

917,582

1,098,091

Sale of Stock, Price Per Share (in Dollars per share)

$0.40

$0.91

Stock Issued During Period, Value, New Issues (in Dollars)

835,000

1,000,000

Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share)

$0.91

Debt Conversion, Original Debt, Amount (in Dollars)

37,000

20,000

Stock Repurchased During Period, Shares

12,497

Stock Repurchased During Period, Value (in Dollars)

11,372

-11,373

Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized

620,000

210,000

2,050,000

Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross

2,853,881

1,281,462

Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price (in Dollars per share)

$0.26

$2.07

Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award

'115% of the last sale price of the Common Stock on the date of grant

Share-Based Compensation Arrangement By Share Based Payment Award Award Shares Which Vest Based Upon Certain Milestones

2,665,251

200,000

Allocated Share-based Compensation Expense (in Dollars)

60,300

Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized (in Dollars)

3,955,729

Stock Issued During Period, Value, Issued for Services (in Dollars)

442,736

Restricted Common Stock Granted to Advisors

100,000

50,000

16,704

Compensation expense in connection with the issuance of warrant for services rendered

246,479

Warrants issued in connection with advisory fees

$18,460

$260,000

Shares issued for advisory work

82,418

Shares issued for consulting work

75,000

1,234

501,612

Shares pending cancellation due to lack of delivery of consideration and break of the agreement

317,204

Commitments_and_Contingencies_

Commitments and Contingencies (Details Narrative) (USD $)	3 Months Ended	12 Months Ended			36 Months Ended
Commitments and Contingencies (Details Narrative) (USD $)	Dec. 30, 2014	Dec. 31, 2017	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2020	Sep. 30, 2014	Feb. 11, 2014
Commitments and Contingencies	'	'	'	'	'	'	'
Monthly office fee	'	'	'	'	'	'	$1,147,000
Future minimum royalty payments	507,000	2,611,000	185,000	1,265,000	11,617,000	'	'
Accrued royalty payments	'	'	'	'	'	$253,612,000	'

Related_Party_Transactions_Det

Related Party Transactions (Details Narrative) (USD $)	9 Months Ended
Related Party Transactions (Details Narrative) (USD $)	Sep. 30, 2014	Sep. 30, 2013
Related Party Transactions [Abstract]	'	'
Common stock issued to CEO	23,272	'
Non-interest bearing demand loans from related parties	$24,000	$50,000
Common stock issued to employees	42,714	'
Cash salaries	100,692	'
Accrued salaries	141,200	'
Amount of accrued salaries converted to stock	20,000	'
Series A preferred stock issued upon conversion of debt	35,300	'
Common stock issued upon conversion of debt	50,000	'
Notes outstanding to related parties	237,500	'
Debt converted to Series A Preferred Stock	59,375	'
Accrued interest paid	$7,261	'