Equator Beverage (MOJO) 10-K 27 Feb 15 2014 FY Annual report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
	Dec. 31, 2014	Feb. 23, 2015
Document And Entity Information
Entity Registrant Name	Mojo Organics, Inc.
Entity Central Index Key	1414953
Document Type	10-K
Document Period End Date	31-Dec-14
Amendment Flag	FALSE
Current Fiscal Year End Date	-19
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	No
Entity Filer Category	Smaller Reporting Company
Entity Public Float		$16,907
Entity Common Stock, Shares Outstanding		16,907,396
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2014

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Dec. 31, 2014	Dec. 31, 2013
CURRENT ASSETS:
Cash and cash equivalents	$345,616	$8,080
Accounts Receivable	43,890	1,808
Inventory	445,328	87,805
Supplier deposits	1,782	122,305
Prepaid expenses	37,887	17,882
Total Current Assets	874,503	237,880
PROPERTY AND EQUIPMENT, net of accumulated depreciation	2,603	4,470
OTHER ASSETS
Security deposit	2,294	5,798
TOTAL ASSETS	879,400	248,148
CURRENT LIABILITIES:
Accounts payable and accrued expenses	542,157	289,120
Accrued payroll to related parties	220,677
Notes payable to related parties
Total Current Liabilities	762,834	313,120
STOCKHOLDERS' DEFICIT
Preferred stock, 10,000,000 shares authorized at $0.001 par value, no shares issued and outstanding
Common stock, 190,000,000 shares authorized at $0.001 par value, 16,907,396 and 12,631,485 shares issued and outstanding, respectively	16,907	12,631
Additional paid in capital	18,436,503	13,044,119
Accumulated deficit	-18,336,844
Total Stockholders' Equity / (Deficit)	116,566	-64,972
TOTAL LIABILITIES AND STOCKHOLDERS' DEFICIT	$879,400	$248,148

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Statement of Financial Position [Abstract]
Preferred stock, par value	$0.00	$0.00
Preferred stock, authorized	10,000,000	10,000,000
Preferred stock, issued	0	0
Preferred stock, outstanding	0	0
Common stock, par value	$0.00	$0.00
Common stock, authorized	190,000,000	190,000,000
Common stock, issued	16,907,396	12,631,485
Common stock, outstanding	16,907,396	12,631,485

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Income Statement [Abstract]
Revenues	$324,394	$159,144
Cost of Revenues	327,622	139,741
Gross (Loss) Profit	-3,228	19,403
Operating Expenses
Selling, general and administrative	5,212,431	2,791,761
Total Operating Expenses	5,212,431	2,791,761
Loss from Operations	-5,215,659	-2,772,358
Other Income / (Expense)
Interest income	537
Interest expense		-1,658
Loss on change in fair value of derivative liabilities		1,949
Total Other Expenses	537	-3,607
Loss Before Provision for Income Taxes	-5,215,122	-2,775,965
Provision for Income Taxes
Net Loss	-5,215,122	-2,775,965
Preferred stock dividend		158,463
Net Loss available to common stockholders	($5,215,122)	($2,934,428)
Net loss available to common stockholders, basic and fully diluted (in Dollars per share)	($0.34)	($0.28)
Basic and diluted weighted average number of common shares outstanding (in Shares)	15,361,524	10,485,770

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Cash flows from operating activities:
Net loss	($5,215,122)	($2,775,965)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation	4,042	1,442
Share-based compensation - stock options	7,946,400	5,071,700
Stock and warrants issued to directors and employees	2,920,667	833,139
Stock issued to employees in lieu of salary	37,000	100,692
Stock and warrants issued to advisors and consultants	551,070	964,162
Loss on change in fair value of derivative liabilities		1,949
Changes in assets and liabilities:
Increase in accounts receivable	-42,082	-1,808
Increase in inventory	-357,523	-64,985
Decrease (increase) in supplier deposits	120,523	-122,305
Increase in prepaid expenses	-20,005	-12,075
Decrease in security deposits	3,504
Increase in accounts payable and accrued expenses	473,714	100,592
Net cash used in operating activities	-1,444,748	-924,445
Net cash from investing activities:
Purchases of property and equipment	-2,175	-3,669
Net cash used in investing activities	-2,175	-3,669
Net cash from financing activities:
Notes payable to related parties	-24,000	74,000
Repurchase of restricted stock	-11,373
Issuance of preferred stock		412,134
Sale of common stock, net	1,819,832
Net cash provided by financing activities	-1,784,459	934,815
Net increase in cash and cash equivalents	337,536	6,701
Cash and cash equivalents at beginning of period	8,080	1,379
Cash and cash equivalents at end of period	345,616	8,080
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Interest paid		7,262
Taxes paid
Preferred Stock
NON CASH INVESTING AND FINANCING ACTIVITIES:
Stock issued for the conversion of notes payable to related parties		378,700
Common Stock
NON CASH INVESTING AND FINANCING ACTIVITIES:
Stock issued for the conversion of notes payable to related parties	$37,000	$249,200

Statement_of_Stockholders_Equi

Statement of Stockholders' Equity / (Deficit) (USD $)	Common Stock	Common Stock, Additional Paid-In Capital	Preferred Stock	Preferred Stock, Additional Paid-In Capital	Accumulated Deficit	Total
Beginning Balance at Dec. 31, 2012	$8,551	$9,838,024			($10,345,757)	($499,182)
Beginning Balance, Shares at Dec. 31, 2012	8,551,265
Employees in lieu of salary	43	100,649				100,692
Employees in lieu of salary, Shares	42,714					42,714
Directors and Employees, net of forfeitures	425	832,714				833,139
Directors and Employees, net of forfeitures, Shares	425,253
Advisors and Consultant Services	463	963,699				964,162
Advisors and Consultant, Shares	463,463
Private placement offering	1,172	467,510				468,682
Private placement offering, Shares	1,171,705
Stock based compensation - stock options		50,717				50,717
Issuance of Series A Preferred Stock			198	790,636		790,834
Issuance of Series A Preferred Stock, Shares			197,709
Conversion of Series A Preferred Stock to Common Stock	1,977	790,806	-198	-790,636		1,949
Conversion of Series A Preferred Stock to Common Stock, Shares	1,977,085		-197,709
Net loss					-2,775,965	-2,775,965
Ending Balance at Dec. 31, 2013	12,631	13,044,119			-13,121,722	-64,972
Ending Balance, Shares at Dec. 31, 2013	12,631,485
Employees in lieu of salary	23	36,977				37,000
Employees in lieu of salary, Shares	23,272					23,272
Directors and Employees, net of forfeitures	1,965	2,918,702				2,920,667
Directors and Employees, net of forfeitures, Shares	1,965,000
Advisors and Consultant Services	284	550,786				551,070
Advisors and Consultant, Shares	283,652					200,000
Private placement offering	2,017	1,817,815				1,819,832
Private placement offering, Shares	2,016,484
Repurchase of restricted stock	-13	-11,360				-11,373
Repurchase of restricted stock, SHares	-12,497
Stock based compensation - stock options		79,464				79,464
Net loss					-5,215,122	-5,215,122
Ending Balance at Dec. 31, 2014	$16,907	$18,436,503			($18,336,844)	$116,566
Ending Balance, Shares at Dec. 31, 2014	16,907,396

Business

Business	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Business and Basis of Presentation	NOTE 1 – BUSINESS
	Overview
	MOJO Organics, Inc. (“MOJO” or the “Company”) was incorporated in the State of Delaware on August 2, 2007.  Headquartered in Jersey City, NJ, the Company is a developer of emerging beverage brands that are natural, USDA Organic, non-genetically modified and certified by the Rainforest Alliance. Currently, the Company produces CHIQUITA TROPICALS™, which are 100% fruit juices, produced under license agreement from Chiquita Brands L.L.C., a wholly owned subsidiary of Chiquita Br ands International, Inc. (“CBII”).  The Company currently produces four flavors: Banana Strawberry, Mango, Passion Fruit and Pineapple.
	CHIQUITA TROPICALS™ first became commercially available in the New York tri-state area and on Amazon.com in late July 2013. In February 2014, the Company expanded its sales to the west coast, New England and Central America. To grow its sales, the Company utilizes food brokers and distributors as well as selling direct to certain large retail chain stores.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Use of Estimates
	The financial statements are prepared in conformity with accounting principles generally accepted in the United States ("GAAP"). Management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.
	Cash and Cash Equivalents
	Cash equivalents include investment instruments and time deposits purchased with a maturity of three months or less.
	Accounts Receivable
	Accounts receivable are stated at the amount management expects to collect from outstanding balances. The Company provides for probable uncollectible amounts based upon its assessment of the current status of the individual receivables and after using reasonable collection efforts. The allowance for doubtful accounts as of December 31, 2014 and 2013 was zero.
	Inventories
	Inventories are stated at the lower of cost (first-in, first-out method) or market. When necessary, the Company provides allowances to adjust the carrying value of its inventories to the lower of cost or net realizable value.
	Supplier Deposits
	Supplier Deposits consist of prepaid inventory for which the Company has not yet taken delivery.
	Property and Equipment and Depreciation
	Property and equipment are stated at cost.  Depreciation is computed using the straight line method over the estimated useful life of the respective assets.  Computer equipment is depreciated over a period of 3 -5 years.  Maintenance and repairs are charged to expense when incurred.  When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any gain or loss is credited or charged to income.  At December 31, 2014 and 2013, accumulated depreciation related to property and equipment was $5,539 and $1,553, respectively.
	Revenue Recognition
	Revenues from sales of products are recognized at the time of delivery when title and risk of loss passes to the customer.  Recognition of revenue also requires reasonable assurance of collection of sales proceeds.
	Deductions from Revenue
	Costs incurred for sales incentives and discounts are accounted for as a reduction in revenue. These costs include payments to customers for performing merchandising activities on our behalf, including in-store displays, promotions for new items and obtaining optimum shelf space.
	Shipping and Handling Costs
	Shipping and Handling Costs incurred to move finished goods from our sales distribution centers to customer locations are included in the line Selling, General and Administrative Expenses in our Statements of Operations.
	Net Loss Per Common Share
	The Company computes per share amounts in accordance with the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 260, “Earnings per Share”.  ASC Topic 260 requires presentation of basic and diluted EPS.  Basic EPS is computed by dividing the income (loss) available to common stockholders by the weighted-average number of common shares outstanding for the period.  Diluted EPS is based on the weighted average number of shares of common stock and common stock equivalents outstanding during the periods.
	The following potentially dilutive securities have been excluded from the computation of weighted average shares outstanding for the years ended December 31, 2014 and 2013, as they would have had an anti-dilutive impact on the Company’s net loss per common share:
			2014	2013
	Shares underlying options outstanding		830,000	210,000
	Shares underlying warrants outstanding		1,114,776	-
	Total		1,944,776	210,000
	Start-Up Costs
	In accordance with ASC topic 720-15, “Start-Up Costs,” the Company charges all costs associated with its start-up operations to income as incurred.
	Income Taxes
	The Company provides for income taxes under ASC topic 740, “Income Taxes,” which requires the use of an asset and liability approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect when these differences are expected to reverse. ASC Topic 740 also requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. Tax returns for the years from 2009 to 2013 are subject to examination by tax authorities.
	Stock-Based Compensation
	ASC Topic 718, “Accounting for Stock-Based Compensation” prescribes accounting and reporting standards for all stock-based compensation plans, including employee stock options, restricted stock, employee stock purchase plans and stock appreciation rights. ASC Topic 718 requires employee compensation expense to be recorded using the fair value method. The Company accounts for employee stock based compensation in accordance with the provisions of ASC Topic 718. For non-employee options and warrants, the Company uses the fair value method as prescribed in ASC Topic 718.
	Derivative Instruments
	The Company’s derivative liabilities are related to embedded conversion features issued in connection with the Series A Preferred Stock. For derivative instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in fair value recognized in earnings each reporting period. The Company uses the Black-Scholes model to value the derivative instruments at inception and subsequent valuation dates and the value is re-assessed at the end of each reporting period, in accordance with ASC Topic 815, “Derivatives and Hedging.” Derivative instrument liabilities are classified in the balance sheets as current or non-current based upon whether or not the net-cash settlement of the derivative instrument could be required within twelve months of the balance sheet date.
	Fair value of financial instruments
	The carrying amounts of financial instruments, which include accounts payable, accrued expenses and debt obligations approximate their fair values due to their short-term nature and/or variable interest rates. The Company’s debt obligations bear interest at rates which approximate prevailing market rates for instruments with similar characteristics and, accordingly, the carrying values for these instruments approximate fair value.
	The Company adopted ASC Topic 820, “Fair Value Measurement,” which established a framework for measuring fair value and expands disclosure about fair value measurements.  ASC Topic 820 defines fair value as the amount that would be received for an asset or paid to transfer a liability (i.e., an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC Topic 820 also establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC Topic 820 describes the following three levels of inputs that may be used:
		·	Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical,, unrestricted assets or liabilities;
		·	Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
		·	Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	The Company did not have any assets or liabilities measured at fair value on a recurring basis at December 31, 2014 or 2013. The Company did not have any fair value adjustments for assets and liabilities measured at fair value on a nonrecurring basis during the periods ended December 31, 2014 or 2013.
	New Accounting Pronouncements
	In May 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, which creates ASC Topic 606, “Revenue from Contracts with Customers”, and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition”, including most industry-specific revenue recognition guidance throughout the Industry Topics of the Codification. In addition, ASU 2014-09 supersedes the cost guidance in Subtopic 605-35, “Revenue Recognition—Construction-Type and Production-Type Contracts,” and creates new Subtopic 340-40, “Other Assets and Deferred Costs—Contracts with Customers.” In summary, the core principle of ASC Topic 606 is to recognize revenue when promised goods or services are transferred to customers in an amount that reflects the consideration that is expected to be received for those goods or services. The amendments in ASU 2014-09 are effective for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period, and early application is not permitted. Therefore the amendments in ASU 2014-09 will become effective for us as of the beginning of our 2018 fiscal year. The Company is currently assessing the impact of implementing the new guidance.
	In June 2014, FASB issued ASU No. 2014-12, “Compensation – Stock Compensation (Topic 718); Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period”. The amendments in this ASU apply to all reporting entities that grant their employees share-based payments in which the terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments require that a performance target that affects vesting and that could be achieved after the requisite service period must be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards with performance conditions that affect vesting to account for such awards. For all entities, the amendments in this ASU are effective for annual periods and interim periods within those annual periods beginning after December 15, 2015.  Earlier adoption is permitted.  The Company is currently evaluating the impact of the adoption of ASU 2014-12 on the Company's financial statements.
	In August 2014, FASB issued ASU 2014-15, “Presentation of Financial Statements Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern”. Currently, there is no guidance in U.S. GAAP about management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern or to provide related footnote disclosures. The amendments in this ASU provide that guidance. In doing so, the amendments are intended to reduce diversity in the timing and content of footnote disclosures. The amendments require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). The amendments in this ASU are effective for public and nonpublic entities for annual periods ending after December 15, 2016. Early adoption is permitted. The Company is currently evaluating the impact of the adoption of ASU 2014-15 on the Company’s financial statements.
	Management does not believe that any other recently issued, but not yet effective accounting standards, if currently adopted, would have a material effect on the accompanying financial statements.

Going_Concern

Going Concern	12 Months Ended
	Dec. 31, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Going Concern	NOTE 3 - GOING CONCERN
	The Company's financial statements are prepared using GAAP applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. For the year ended December 31, 2014, the Company incurred a net loss from continuing operations of $5,215,122.  At December 31, 2014, the Company had accumulated losses of $18,336,844, which includes accumulated losses from discontinued operations of $8,576,094.
	The Company has not met its minimum sales volume requirements under its licensing agreement with CBII. As of December 31, 2014, the Company owed CBII minimum royalty payments of $507,223. The Company’s business is largely predicated on its relationship with CBII and an adverse change in this relationship could materially and adversely affect its business.
	The ability of the Company to continue as a going concern is dependent upon its ability to successfully obtain and retain customers in order to achieve profitable operations. The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Inventory

Inventory	12 Months Ended
	Dec. 31, 2014
Inventory Disclosure [Abstract]
Inventory	NOTE 4 – INVENTORY
	As of December 31, 2014, inventory consisted of finished goods of $308,708 and raw materials of $136,620. As of December 31, 2013, the inventory balance of $87,805 consisted of raw materials.

Series_A_Convertible_Preferred

Series A Convertible Preferred Stock	12 Months Ended
	Dec. 31, 2014
Notes to Financial Statements
Series A Convertible Preferred Stock	NOTE 5 – SERIES A CONVERTIBLE PREFERRED STOCK
	On January 12, 2013, the Company entered into an amended and restated securities purchase agreement for the offer and sale of its Series A Convertible Preferred Stock, par value $0.001 (“Series A Preferred Stock”) at a price of $4.00 per share.  In connection with the private sale of its Series A Preferred Stock, the Company raised gross proceeds of $790,834, including $378,700 from the conversion of promissory notes.  Each share of Series A Preferred Stock was convertible into 10 shares of the Company’s Common Stock determined by dividing $4.00 by the conversion price of $0.40.
	The Series A Preferred Stock includes embedded anti-dilutive provisions that meet the defined criteria of a derivative liability as described in ASC Topic 815, “Derivatives and Hedging,” and therefore require bifurcation.  These embedded derivatives include certain conversion features indexed to the Company's Common Stock. The accounting treatment of derivative financial instruments requires that the Company record the derivatives and related items at their fair values as of the date of issue and at fair value as of each subsequent balance sheet date.   Changes in the fair value are charged to income at the end of each reporting period.
	During the year ended December 31, 2013, a total of 197,708.5 shares of the Series A Preferred Stock had been converted into 1,977,085 shares of Common Stock. As of December 31, 2014 and 2013, there were zero shares of Series A Preferred Stock issued and outstanding.

Income_Tax

Income Tax	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Income Tax	NOTE 6 – INCOME TAX
	The Company accounts for income taxes under the assets and liability method.  Deferred tax assets are recognized for deductible temporary differences and operating loss and tax credit carry forwards.  Deferred tax liabilities are recognized for taxable temporary differences. Temporary differences are the differences between the reported amounts of assets and liabilities and their tax bases.  Deferred tax assets are  reduced by a  valuation  allowance  when,  in the opinion  of  management,  it is more  likely  than not  that  some portion or all of the deferred  tax assets will not be realized.
	The reconciliation of income taxes at the statutory rate of 34% to the provision for income taxes recorded in the Statements of Operations is as follows:
		Year ended December 31,
		2014			2013
	Tax benefit at federal statutory rate		34	%		34	%
	State tax expense, net of federal benefit		5.6			5.6
	Change in valuation allowance		(39.6	)		(39.6	)
	Effective tax rate		-			-
	The reported provision for income tax differs from the amount computed by applying the statutory income tax rates to the loss before income tax as follows:
		Year ended December 31,
		2014			2013
	Income tax expense at statutory rate	$	(877,136	)	$	(1,384,328	)
	Valuation allowance		877,136			1,384,328
	Income tax expense	$	-		$	-
	Net deferred tax assets consist of the following components:
		As of December 31,
		2014			2013
	Net operating loss carryover	$	877,136		$	1,384,328
	Valuation allowance		(877,136	)		(1,384,328	)
	Net deferred tax asset	$	-		$	-
	An income tax benefit has not been recognized for operating losses generated in prior periods based on uncertainties concerning the ability to generate taxable income in future periods.  At December 31, 2014, the Company had available net operating loss carry-forwards of approximately $4,863,000 which expire in various years through the year ending December 31, 2034.  Utilization of the tax loss carry-forwards are not assured, however, because the Company has incurred significant operating losses.  As a result, the deferred income tax asset arising from these net operating loss carry-forwards and from other temporary differences are not recorded in the accompanying Balance Sheets.  Due to the uncertainty of the Company’s realization of this benefit, a valuation allowance was established to fully reserve such assets.

Commitments_and_Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2014
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies Disclosure [Text Block]	NOTE 7 – COMMITMENTS AND CONTINGENCIES
	Lease Commitment
	The Company entered into an office service agreement for office space for a term of 12 months effective February 11, 2014.  The base monthly office fee under that agreement is $1,147.  Prior to that, the Company rented its office space on a month to month basis.
	Licensing Agreement
	On August 15, 2012, the Company entered into a license agreement (“License Agreement”) for the use of a third party’s marks in the manufacture, sale, promotion, marketing, advertising and distribution of certain fruit juice products in select containers. The License Agreement grants the Company an exclusive license in Connecticut, New Jersey and New York and a non-exclusive license for the other states in the United States, plus Costa Rica, El Salvador, Guatemala, Honduras and Nicaragua. The term of the License Agreement is for seven years from July 2013 (the date that the Company first invoiced customers for products sold under the License Agreement), subject to the Company meeting certain minimum sales volume and/or minimum royalty payments. The Company did not meet its minimum sales volume requirements during the six months ended December 31, 2014, June 30, 2014 and December 31, 2013. Termination of the License Agreement could have a material and adverse impact on the Company’s business.  During the years ended December 31, 2014 and 2013, the accrued royalty payment due to the third party was $507,223 and $184,240, respectively.  Future minimum royalty payments (in thousands) are $1,265 for 2015, $1,850 for 2016, $2,611 for 2017 and $11,617 for 2018 to 2020.

Stockholders_Deficit

Stockholders' Deficit	12 Months Ended
	Dec. 31, 2014
Equity [Abstract]
Stockholders' Deficit	NOTE 8 – STOCKHOLDERS’ DEFICIT
	The Company has authorized 10,000,000 shares of preferred stock (“Preferred Stock”) and 190,000,000 shares of common stock (“Common Stock”), each having a par value of $0.001.
	In March 2013, the Company approved the 2012 Long-Term Incentive Equity Plan (the “2012 Plan”), which provides the Company with the ability to issue stock options, stock appreciation rights, restricted stock and/or stock based awards for up to an aggregate of 2,050,000 shares of Common Stock.
	Stock Splits
	On April 1, 2013, the Company effected a one-for-ten reverse stock split of the issued and outstanding shares of Common Stock (the “Reverse Split”). The number of authorized shares and the par value of the Common Stock were not changed.  The accompanying financial statements have been restated to reflect this reverse stock split.
	Private Placement Offering
	In March 2014, the Company consummated two concurrent private placement offerings (the “2014 Offerings”), receiving an aggregate of $1,819,832, net of expenses, from accredited investors.  In one of the offerings, the Company sold an aggregate of 917,582 shares of Common Stock for $0.91 per share for a total of $835,000.  For each share purchased in this offering, investors received an immediately exercisable, five year warrant to purchase one share of Common Stock at a price of $0.91 per share.  In the concurrent offering, the Company sold 1,098,901 shares of Common Stock for $0.91 per share for a total of $1,000,000.  The investor in the concurrent offering did not receive warrants.
	On May 1, 2013, the Company commenced a private placement offering of up to 1,250,000 shares of its Common Stock (the “Private Placement”) at a price of $0.40 per share pursuant to subscription agreements entered into with each investor.  As of June 18, 2013, the last date of the offering, 1,171,705 shares of Common Stock were sold, raising an aggregate of $468,682, which amount included $20,000 of notes then outstanding.
	Treasury Stock
	In April 2014, the Company approved a repurchase of 12,497 shares of Common Stock for $11,372.  The shares were subsequently cancelled.
	Restricted Stock Compensation
	The Company issued shares of restricted Common Stock to certain of its directors, executive officers and employees. Unvested restricted shares are subject to forfeiture. With the exception of 2,665,251 shares which vest based upon achieving certain milestones, the Company records compensation expense over the vesting period based upon the fair market value on the date of grant for each share, adjusted for forfeitures.
	In August 2014, the Company issued 1,500,000 shares of Common Stock to an executive officer. The shares are subject to a restricted stock agreement, and the vesting is conditional upon the Company reaching certain performance goals. Should the executive officer’s employment with the Company end, any unvested shares are forfeited.
	In March 2014, the Company issued 465,000 shares of Common Stock under the 2012 Plan to certain of its directors, executive officers and employees. The shares are subject to a restricted stock agreement, pursuant to which the shares will vest one year from the date of such agreement if the grantee is a director or employee (as applicable) of the Company at the time.
	A summary of the restricted stock issuances to directors, executive officers and employees is as follows:
					Weighted Average
		Number of Shares			Grant Date Fair Value
	Unvested share balance, January 1, 2013		4,453,516		$	1.35
	Granted		608,441			2.15
	Vested		(88,309	)		1.4
	Forfeited		-183,240			1.4
	Unvested share balance, December 31, 2013		4,790,408		$	1.45
	Granted		1,965,000			0.49
	Vested		(663,416	)		2.09
	Forfeited		-	)		-
	Unvested share balance, December 31, 2014		6,091,992		$	1.07
	In connection with the issuance of restricted stock, the Company recorded share-based compensation expense of $2,920,667 and $833,139 for the years ended December 31, 2014 and 2013, respectively.  As of December 31, 2014, there was $4,366,682 of total unrecognized compensation cost, net of estimated forfeitures, related to unvested share-based compensation.  That cost is expected to be recognized during the years 2015 and 2016.
	Stock Warrants
	In March 2014, the Company issued warrants to purchase shares of Common Stock at a price of $0.91 per share.  The warrants are exercisable for five years from the date of issuance.
	The following table summarizes warrant activity during the period:
		Number of
		Warrants
	Outstanding at January 1, 2014		-
	Issued for services		197,194
	Issued in connection with the 2014 Offerings		917,582
	Outstanding at December 31, 2014		1,114,776
	Exercisable at December 31, 2014		1,114,776
	The following table summarizes weighted-average assumptions using the Black-Scholes option-pricing model used on the date of issuance for the warrants for the year ended December 31, 2014:
		31-Dec-14
	Volatility		174	%
	Expected term (years)		5
	Risk-free interest rate		1.53	%
	Dividend yield		0	%
	In connection with the issuance of warrants for services rendered, compensation expense of $246,479 and advisory fees of $18,460 were recorded during the year ended December 31, 2014.   Since the warrants are fully vested, there is no future cost to the Company in connection with the warrants.  Warrants issued to investors as part of the 2014 Placements had no impact, and will have no future impact, on the Company’s statement of operations.
	Advisory Services
	In March 2014, the Company entered into two agreements pursuant to which the Company will receive advisory services related to strategy, distributorship, sales and sales channels and investor relations.  The Company granted to each advisor 100,000 shares of restricted Common Stock, subject to forfeiture if the advisor terminates or materially breaches the agreement before the six-month anniversary thereof.  The aggregate value of the advisory fees of $260,000 was calculated based upon the closing price of the Company’s Common Stock on the date of the agreement, and was charged to income in 2014.
	Also in March 2014, the Company issued 82,418 and 1,234 shares of Common Stock for advisory work and consulting work, respectively.  The number of shares issued was calculated based upon the fair market value of the stock.
	On October 3, 2013, the Company entered into an advisor agreement whereby the Company would receive strategic business advisory services, distributorship advisory services, sales and sales channel advisory services and investor relation advisory services in exchange for the issuance of 50,000 shares of restricted Common Stock.  The Common Stock vested on April 3, 2014.  In connection with this issuance, the Company recorded $75,000 in consulting fees during the year ended December 31, 2014.
	On October 3, 2013, the Company entered into an agreement for strategic business advisory services, public relations services and investor relations services with Mr. Ian Thompson.  In connection with this agreement, the Company issued 167,204 shares of restricted Common Stock and recorded consulting fees of $501,612 during 2013, which was the fair market value of the stock on the date of issue; there was no cash payment to Mr. Thompson by the Company.  The stock is fully vested; however it is restricted from trading. The advisor was also issued an additional 200,000 shares of restricted Common Stock, which was to vest quarterly based upon the Company reaching certain market capitalization and revenue goals, in addition to providing the above services, with the last tranche vesting scheduled to vest on June 30, 2014. Consulting fees amounting to $105,000 and $280,000 were recorded in 2014 and 2013, respectively, related to the additional 200,000 shares of Common Stock issued. Throughout the term of the agreement, the Company requested the advisor to render performance under the agreement and to provide evidence of same. The Company believes, however, that Mr. Thompson failed to perform in all material respects under the terms of the agreement.  On June 27, 2014, the Company terminated the agreement.  Accordingly, the final tranche of 50,000 shares did not vest.  Further, the Company is taking all necessary steps for the cancellation of the other shares totaling 317,204 shares, due to lack of delivery of consideration and breach of the agreement.

Stock_Options

Stock Options	12 Months Ended
	Dec. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Disclosure of Compensation Related Costs, Share-based Payments [Text Block]	NOTE 9– STOCK  OPTIONS
	In August 2014, the Company granted certain directors and employees of the Company stock options to purchase 620,000 shares of Common Stock pursuant to the 2012 Plan. The exercise price is $0.255 per share and the options become exercisable in four equal tranches in February 2015, August 2015, February 2016 and August 2016. They expire in August 2019.
	In July 2013, the Company granted certain directors and employees of the Company stock options pursuant to purchase 210,000 shares of Common Stock at an exercise price of $2.07 per share, which was 115% of the last sale price of the Common Stock on the date of grant. The options were granted pursuant to the 2012 Plan and became exercisable in July 2014. They expire in July 2015.
	The following table summarizes stock option activity under the Plans:
					Weighted Average		Weighted Average Remaining Contractual Term (in years)
		Number of Shares			Exercise Price
	Outstanding, January 1, 2013		-		$	-
	Granted		210,000			2.07	0.5
	Forfeited		-			-
	Outstanding, December 31, 2013		210,000		$	2.07	0.5
	Granted		620,000			0.255	4.6
	Forfeited		-			-
	Outstanding, December 31, 2014		620,000		$	0.255	4.4
	Exercisable, December 31, 2014		210,000		$	2.07	0.5
	During the years ended December 31, 2014 and 2013, compensation expense of $79,464 and $50,717, respectively, was recorded.
	As of December 31, 2014, there was $130,963 of total unrecognized compensation cost related to non-vested stock options. That cost is expected to be recognized during 2015 and 2016 in conjunction with the vesting period.
	Aggregate intrinsic value of options outstanding and exercisable at December 31, 2014 and 2013 was $0 and $90,300, respectively.  Aggregate intrinsic value represents the difference between the Company's closing stock price on the last trading day of the fiscal period, which was $0.20 and $2.50 as of December 31, 2014 and 2013, respectively, and the exercise price multiplied by the number of options outstanding.
	The following table summarizes weighted-average assumptions using the Black-Scholes option-pricing model used on the date of the grants issued for the years ended December 31, 2014 and 2013:
		December 31,
		2014			2013
	Volatility		192	%		81	%
	Expected term (years)		5			1
	Risk-free interest rate		1.58	%		0.15	%
	The exercise price grant dates in relation to the market price during 2014 and 2013 are as follows:
		2014			2013
	Exercise price lower than market price	$	-		$	-
	Exercise price equal to market price	$	0.255		$	-
	Exercise price exceeded market price	$	-		$	2.07

Subsequent_Events

Subsequent Events	12 Months Ended
	Dec. 31, 2014
Subsequent Events [Abstract]
Subsequent Events [Text Block]	NOTE 11 – SUBSEQUENT EVENTS
	In accordance with ASC Topic 855, “Subsequent Events,” the Company evaluates events and transactions that occur after the balance sheet date for potential recognition in the financial statements. The effects of all subsequent events that provide additional evidence of conditions that existed at the balance sheet date are recognized in the financial statements as of December 31, 2014. In preparing these financial statements, the Company evaluated the events and transactions that occurred through the date these financial statements were issued.

Related_Party_Transactions

Related Party Transactions	12 Months Ended
	Dec. 31, 2014
Related Party Transactions [Abstract]
Related Party Transactions	NOTE 10 – RELATED PARTY TRANSACTIONS
	As of December 31, 2014, accrued payroll amounted to $220,677. This amount included $25,414 for December payroll paid in January 2015. It also included unpaid salary due to the Chief Executive Officer of the Company of $167,500 pursuant to his employment agreement with the Company and unpaid salary of $27,763 payable to the Controller (and Principal Accounting Officer) of the Company for the year ended December 31, 2014. There was no accrued payroll as of December 31, 2013.
	During the years ended December 31, 2014 and 2013, the Company issued 23,272 and 42,714 shares of Common Stock, respectively, to employees as payment of salary in lieu of cash, equivalent to $37,000 and $100,692, respectively. The shares were valued by the Company at the closing price of the Company’s Common Stock on the last trading day of the applicable month for which payment was due.  In addition, accrued salary amounting to $141,200 and $20,000 was converted into 35,300 shares of Series A Preferred Stock and 50,000 shares of Common Stock as part of the Private Placement, respectively.
	In December 2013, the Company received $24,000 in non-interest bearing, demand loans from certain related parties.  The loans were repaid in full by February 2014.
	During 2012, various expenses of the Company, including advances for operating purposes, were paid for or made by officers
	and shareholders of the Company and amounted to $187,500. In January 2013, the Company received an additional advance of $50,000 from a shareholder of the Company.  The notes bore interest at rates varying between 8% and 10% and were due on September 15, 2013.
	The notes contained a conversion feature which allowed the holders, at their sole discretion, to convert some or all of the principal amount of their note outstanding into equity or debt securities issued by the Company in connection with any offering made by the Company during the period that the principal amount of the note was outstanding.  The conversion terms would be identical to the offering terms.  On January 31, 2013, the balance of notes outstanding of $237,500 was converted into 59,375 shares of Series A Preferred Stock.  Accrued interest of $7,261 was paid to the holders of the notes.  Interest expense of $1,658 was charged to operations for the year ended December 31, 2013.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Use of Estimates	Use of Estimates
	The financial statements are prepared in conformity with accounting principles generally accepted in the United States ("GAAP"). Management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.
Cash and Cash Equivalents	Cash and Cash Equivalents
	Cash equivalents include investment instruments and time deposits purchased with a maturity of three months or less.
Inventories	Inventories
	Inventories are stated at the lower of cost (first-in, first-out method) or market. When necessary, the Company provides allowances to adjust the carrying value of its inventories to the lower of cost or net realizable value.
Supplier Deposits	Supplier Deposits
	Supplier Deposits consist of prepaid inventory for which the Company has not yet taken delivery.
Property and Equipment and Depreciation	Property and Equipment and Depreciation
	Property and equipment are stated at cost.  Depreciation is computed using the straight line method over the estimated useful life of the respective assets.  Computer equipment is depreciated over a period of 3 -5 years.  Maintenance and repairs are charged to expense when incurred.  When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any gain or loss is credited or charged to income.  At December 31, 2014 and 2013, accumulated depreciation related to property and equipment was $5,539 and $1,553, respectively.
Revenue Recognition	Revenue Recognition
	Revenues from sales of products are recognized at the time of delivery when title and risk of loss passes to the customer.  Recognition of revenue also requires reasonable assurance of collection of sales proceeds.
Deductions from Revenue	Deductions from Revenue
	Costs incurred for sales incentives and discounts are accounted for as a reduction in revenue. These costs include payments to customers for performing merchandising activities on our behalf, including in-store displays, promotions for new items and obtaining optimum shelf space.
Shipping and Handling Costs	Shipping and Handling Costs
	Shipping and Handling Costs incurred to move finished goods from our sales distribution centers to customer locations are included in the line Selling, General and Administrative Expenses in our Statements of Operations.
Net Loss Per Common Share	Net Loss Per Common Share
	The Company computes per share amounts in accordance with the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 260, “Earnings per Share”.  ASC Topic 260 requires presentation of basic and diluted EPS.  Basic EPS is computed by dividing the income (loss) available to common stockholders by the weighted-average number of common shares outstanding for the period.  Diluted EPS is based on the weighted average number of shares of common stock and common stock equivalents outstanding during the periods.
	The following potentially dilutive securities have been excluded from the computation of weighted average shares outstanding for the years ended December 31, 2014 and 2013, as they would have had an anti-dilutive impact on the Company’s net loss per common share:
			2014	2013
	Shares underlying options outstanding		830,000	210,000
	Shares underlying warrants outstanding		1,114,776	-
	Total		1,944,776	210,000
Start-Up Costs	Start-Up Costs
	In accordance with ASC topic 720-15, “Start-Up Costs,” the Company charges all costs associated with its start-up operations to income as incurred.
Income Taxes	Income Taxes
	The Company provides for income taxes under ASC topic 740, “Income Taxes,” which requires the use of an asset and liability approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect when these differences are expected to reverse. ASC Topic 740 also requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. Tax returns for the years from 2009 to 2013 are subject to examination by tax authorities.
Stock-Based Compensation	Stock-Based Compensation
	ASC Topic 718, “Accounting for Stock-Based Compensation” prescribes accounting and reporting standards for all stock-based compensation plans, including employee stock options, restricted stock, employee stock purchase plans and stock appreciation rights. ASC Topic 718 requires employee compensation expense to be recorded using the fair value method. The Company accounts for employee stock based compensation in accordance with the provisions of ASC Topic 718. For non-employee options and warrants, the Company uses the fair value method as prescribed in ASC Topic 718.
Derivative Instruments	Derivative Instruments
	The Company’s derivative liabilities are related to embedded conversion features issued in connection with the Series A Preferred Stock. For derivative instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in fair value recognized in earnings each reporting period. The Company uses the Black-Scholes model to value the derivative instruments at inception and subsequent valuation dates and the value is re-assessed at the end of each reporting period, in accordance with ASC Topic 815, “Derivatives and Hedging.” Derivative instrument liabilities are classified in the balance sheets as current or non-current based upon whether or not the net-cash settlement of the derivative instrument could be required within twelve months of the balance sheet date.
Fair value of financial instruments	Fair value of financial instruments
	The carrying amounts of financial instruments, which include accounts payable, accrued expenses and debt obligations approximate their fair values due to their short-term nature and/or variable interest rates. The Company’s debt obligations bear interest at rates which approximate prevailing market rates for instruments with similar characteristics and, accordingly, the carrying values for these instruments approximate fair value.
	The Company adopted ASC Topic 820, “Fair Value Measurement,” which established a framework for measuring fair value and expands disclosure about fair value measurements.  ASC Topic 820 defines fair value as the amount that would be received for an asset or paid to transfer a liability (i.e., an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC Topic 820 also establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC Topic 820 describes the following three levels of inputs that may be used:
		·	Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical,, unrestricted assets or liabilities;
		·	Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
		·	Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	The Company did not have any assets or liabilities measured at fair value on a recurring basis at December 31, 2014 or 2013. The Company did not have any fair value adjustments for assets and liabilities measured at fair value on a nonrecurring basis during the periods ended December 31, 2014 or 2013.
New Accounting Pronouncements	New Accounting Pronouncements
	In May 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, which creates ASC Topic 606, “Revenue from Contracts with Customers”, and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition”, including most industry-specific revenue recognition guidance throughout the Industry Topics of the Codification. In addition, ASU 2014-09 supersedes the cost guidance in Subtopic 605-35, “Revenue Recognition—Construction-Type and Production-Type Contracts,” and creates new Subtopic 340-40, “Other Assets and Deferred Costs—Contracts with Customers.” In summary, the core principle of ASC Topic 606 is to recognize revenue when promised goods or services are transferred to customers in an amount that reflects the consideration that is expected to be received for those goods or services. The amendments in ASU 2014-09 are effective for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period, and early application is not permitted. Therefore the amendments in ASU 2014-09 will become effective for us as of the beginning of our 2018 fiscal year. The Company is currently assessing the impact of implementing the new guidance.
	In June 2014, FASB issued ASU No. 2014-12, “Compensation – Stock Compensation (Topic 718); Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period”. The amendments in this ASU apply to all reporting entities that grant their employees share-based payments in which the terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments require that a performance target that affects vesting and that could be achieved after the requisite service period must be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards with performance conditions that affect vesting to account for such awards. For all entities, the amendments in this ASU are effective for annual periods and interim periods within those annual periods beginning after December 15, 2015.  Earlier adoption is permitted.  The Company is currently evaluating the impact of the adoption of ASU 2014-12 on the Company's financial statements.
	In August 2014, FASB issued ASU 2014-15, “Presentation of Financial Statements Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern”. Currently, there is no guidance in U.S. GAAP about management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern or to provide related footnote disclosures. The amendments in this ASU provide that guidance. In doing so, the amendments are intended to reduce diversity in the timing and content of footnote disclosures. The amendments require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). The amendments in this ASU are effective for public and nonpublic entities for annual periods ending after December 15, 2016. Early adoption is permitted. The Company is currently evaluating the impact of the adoption of ASU 2014-15 on the Company’s financial statements.
	Management does not believe that any other recently issued, but not yet effective accounting standards, if currently adopted, would have a material effect on the accompanying financial statements.

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2014
Accounting Policies [Abstract]
Net loss per common share		2014	2013
	Shares underlying options outstanding	830,000	210,000
	Shares underlying warrants outstanding	1,114,776	-
	Total	1,944,776	210,000

Income_Tax_Tables

Income Tax (Tables)	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	The reconciliation of income taxes at the statutory rate of 34% to the provision for income taxes recorded in the Statements of Operations is as follows:
		Year ended December 31,
		2014			2013
	Tax benefit at federal statutory rate		34	%		34	%
	State tax expense, net of federal benefit		5.6			5.6
	Change in valuation allowance		(39.6	)		(39.6	)
	Effective tax rate		-			-
	The reported provision for income tax differs from the amount computed by applying the statutory income tax rates to the loss before income tax as follows:
		Year ended December 31,
		2014			2013
	Income tax expense at statutory rate	$	(877,136	)	$	(1,384,328	)
	Valuation allowance		877,136			1,384,328
	Income tax expense	$	-		$	-
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]	Net deferred tax assets consist of the following components:
		As of December 31,
		2014			2013
	Net operating loss carryover	$	877,136		$	1,384,328
	Valuation allowance		(877,136	)		(1,384,328	)
	Net deferred tax asset	$	-		$	-

Stockholders_Deficit_Tables

Stockholders' Deficit (Tables)	12 Months Ended
	Dec. 31, 2014
Equity [Abstract]
Restricted stock issuances to directors, executive officers and employees					Weighted Average
		Number of Shares			Grant Date Fair Value
	Unvested share balance, January 1, 2013		4,453,516		$	1.35
	Granted		608,441			2.15
	Vested		(88,309	)		1.4
	Forfeited		-183,240			1.4
	Unvested share balance, December 31, 2013		4,790,408		$	1.45
	Granted		1,965,000			0.49
	Vested		(663,416	)		2.09
	Forfeited		-	)		-
	Unvested share balance, December 31, 2014		6,091,992		$	1.07
Warrant activity		Number of
		Warrants
	Outstanding at January 1, 2014		-
	Issued for services		197,194
	Issued in connection with the 2014 Offerings		917,582
	Outstanding at December 31, 2014		1,114,776
	Exercisable at December 31, 2014		1,114,776
Weighted-average assumptions for issuance of warrants		31-Dec-14
	Volatility		174	%
	Expected term (years)		5
	Risk-free interest rate		1.53	%
	Dividend yield		0	%

Stock_Options_Tables

Stock Options (Tables)	12 Months Ended
	Dec. 31, 2014
Disclosure of Compensation Related Costs, Share-based Payments [Abstract]
Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]
					Weighted Average		Weighted Average Remaining Contractual Term (in years)
		Number of Shares			Exercise Price
	Outstanding, January 1, 2013		-		$	-
	Granted		210,000			2.07	0.5
	Forfeited		-			-
	Outstanding, December 31, 2013		210,000		$	2.07	0.5
	Granted		620,000			0.255	4.6
	Forfeited		-			-
	Outstanding, December 31, 2014		620,000		$	0.255	4.4
	Exercisable, December 31, 2014		210,000		$	2.07	0.5
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	The following table summarizes weighted-average assumptions using the Black-Scholes option-pricing model used on the date of the grants issued for the years ended December 31, 2014 and 2013:
		December 31,
		2014			2013
	Volatility		192	%		81	%
	Expected term (years)		5			1
	Risk-free interest rate		1.58	%		0.15	%
Schedule of Share-based Payment Award, Stock Options, Exercise Prices in Relation to Market Price [Table Text Block]	The exercise price grant dates in relation to the market price during 2014 and 2013 are as follows:
		2014			2013
	Exercise price lower than market price	$	-		$	-
	Exercise price equal to market price	$	0.255		$	-
	Exercise price exceeded market price	$	-		$	2.07

Summary_of_Significant_Account3

Summary of Significant Accounting Policies - Net loss per common share (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Accounting Policies [Abstract]
Shares underlying options outstanding	830,000	210,000
Shares underlying warrants outstanding	1,114,776
Total	1,944,776	210,000

Income_TaxDetails_Schedule_of_

Income Tax(Details) - Schedule of Effective Income Tax Rate Reconciliation (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Schedule of Effective Income Tax Rate Reconciliation [Abstract]
Tax benefit at federal statutory rate	34.00%
State tax expense, net of federal benefit	5.60%	5.60%
Change in valuation allowance	-39.60%	-39.60%
Effective tax rate
Income tax expense at statutory rate (in Dollars)	($877,136)	($1,384,328)
Valuation allowance (in Dollars)	877,136	1,384,328
Income tax expense (in Dollars)

Income_Tax_Details_Schedule_of

Income Tax (Details) - Schedule of Deferred Tax Assets and Liabilities (USD $)	Dec. 31, 2014	Dec. 31, 2013
Schedule of Deferred Tax Assets and Liabilities [Abstract]
Net operating loss carryover	$877,136	$1,384,328
Valuation allowance	-877,136	-1,384,328
Net deferred tax asset

Stock_Options_Details_Schedule

Stock Options (Details) - Schedule of Share-based Compensation, Stock Options, Activity (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Number Of Shares [Member]
NOTE 7 - STOCK OPTIONS (Details) - Schedule of Share-based Compensation, Stock Options, Activity [Line Items]
Outstanding, January 1, 2013
Granted	620,000
Granted	$0.26
Forfeited
Forfeited
Outstanding at December 31, 2013	620,000
Outstanding at December 31, 2013	$0.26
Number Of Shares [Member]
NOTE 7 - STOCK OPTIONS (Details) - Schedule of Share-based Compensation, Stock Options, Activity [Line Items]
Granted		210,000
Granted		$2.07
Forfeited
Forfeited
Outstanding at December 31, 2013
Weighted Average Exercise Price [Member]
NOTE 7 - STOCK OPTIONS (Details) - Schedule of Share-based Compensation, Stock Options, Activity [Line Items]
Outstanding at December 31, 2013

Stock_Options_Details_Schedule1

Stock Options (Details) - Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Abstract]
Volatility	192.00%	81.00%
Expected term (years)	5 years	1 year
Risk-free interest rate	1.58%	0.15%

Stock_Options_Details_Schedule2

Stock Options (Details) - Schedule of Share-based Payment Award, Stock Options, Exercise Prices in Related to Market Price (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Lower Than Market Price [Member]
NOTE 7 - STOCK OPTIONS (Details) - Schedule of Share-based Payment Award, Stock Options, Exercise Prices in Related to Market Price [Line Items]
Exercise price
Equal To Market Price [Member]
NOTE 7 - STOCK OPTIONS (Details) - Schedule of Share-based Payment Award, Stock Options, Exercise Prices in Related to Market Price [Line Items]
Exercise price	$0.26
Exceeded Market Price [Member]
NOTE 7 - STOCK OPTIONS (Details) - Schedule of Share-based Payment Award, Stock Options, Exercise Prices in Related to Market Price [Line Items]
Exercise price		$2.07

Summary_of_Significant_Account4

Summary of Significant Accounting Policies (Details Narrative) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Accounting Policies [Abstract]
Accumulated depreciation	$5,539	$1,553

Going_Concern_Details_Narrativ

Going Concern (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Net loss from continuing operations	$5,215,122
Accumulated losses	-18,336,844
Accumulated losses from discontinued operations	-8,576,094
Royalty Payments	$507,223

Inventory_Details_Narrative

Inventory (Details Narrative) (USD $)	Dec. 31, 2014	Dec. 31, 2013
Inventory Disclosure [Abstract]
Finished goods inventory	$308,708
Raw materials inventory	$136,620	$87,805

Series_A_Convertible_Preferred1

Series A Convertible Preferred Stock (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2013	Jan. 12, 2013
Notes to Financial Statements
Proceeds from sale of Series A Stock		790,834
Proceeds from conversion of promissory notes		$378,700
Total Series A Preferred Stock converted	197,708.50
Common stock issued upon conversion of Series A Stock	1,977,085

Income_Tax_Details_Narrative

Income Tax (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014
Income Tax Disclosure [Abstract]
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent	34.00%
Operating Loss Carryforwards	$4,863,000
Operating Loss Carryforwards, Expiration Date	31-Dec-34

Commitments_and_Contingencies_

Commitments and Contingencies (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Commitments and Contingencies Disclosure [Abstract]
Term of Lease	12 months
Operating Leases, Rent Expense, Minimum Rentals	$1,147
License Agreement Terms	7 years
Accrued Royalties	507,223	184,240
Royalty Payments, Future Minimum Payments Due, Next Twelve Months	1,265
Royalty Payments, Future Minimum Payments Due in Two Years	1,850
Royalty Payments, Future Minimum Payments Due in Three Years	2,611
Royalty Payments, Future Minimum Payments Due After Four Years	$11,617

Restricted_stock_issuances_to_

Restricted stock issuances to directors, executive officers and employees (Details) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Number Of Shares [Member]
Unvested share balance	4,790,408	4,453,516
Granted	1,965,000	608,441
Vested	-210,000	-88,309
Forfeited		-183,240
Unvested share balance	6,091,992	4,790,408
Weighted Average Grant Date Fair Value
Unvested share balance	1.45	1.35
Granted	0.49	2.15
Vested	2.09	1.4
Forfeited		1.4
Unvested share balance	1.07	1.45

Stockholders_Deficit_Warrant_a

Stockholders' Deficit - Warrant activity (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Equity [Abstract]
Outstanding warrants	1,114,776
Issued for services	197,194
Issued in connection with the 2014 Offerings	917,582
Exercisable at December 31, 2014	1,114,776

Stockholders_Deficit_Weighteda

Stockholders' Deficit - Weighted-average assumptions for issuance of warrants (Details)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Volatility	192.00%	81.00%
Expected term (years)	5 years	1 year
Risk-free interest rate	1.58%	0.15%
Warrants
Volatility	174.00%
Expected term (years)	5 years
Risk-free interest rate	1.53%
Dividend yield	0.00%

Stockholders_Deficit_Details_N

Stockholders' Deficit (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Jun. 27, 2014
Preferred Stock, Shares Authorized	10,000,000	10,000,000
Common Stock, Shares Authorized	190,000,000	190,000,000
Preferred Stock, Par or Stated Value Per Share (in Dollars per share)	$0.00	$0.00
Common Stock, Par or Stated Value Per Share (in Dollars per share)	$0.00	$0.00
Stockholders' Equity, Reverse Stock Split		one-for-ten
Proceeds from Issuance of Common Stock (in Dollars)	$1,819,832
Allocated Share-based Compensation Expense (in Dollars)	2,920,667	833,139
Stock Issued During Period, Shares, Issued for Services	200,000
Stock Issued During Period, Value, Issued for Services (in Dollars)	551,070	964,162
Stock vested upon certain milestones	2,665,251
Consulting Fees	105,000,000	280,000,000
Warrants
Allocated Share-based Compensation Expense (in Dollars)	246,479,000
Advisory fees	18,460,000
Advisor
Advisory fees	260,000,000
Stock Issued During Period, Shares, Issued for Services	82,418
Restricted Stock
Common Stock issued to executive officer	1,500,000
Allocated Share-based Compensation Expense (in Dollars)	2,920,667,000	883,139,000
Share-based compensation, unrecognized	4,366,682,000
Advisory fees		200,000,000
Long-Term Incentive Equity Plan
Stock Issued During Period, Shares, New Issues		2,050,000
Private Placement
Stock Issued During Period, Shares, New Issues		1,171,705
Consideration received, net of expenses	1,819,832,000
Common stock authorized to be issued in a private placement offering	917,582	1,250,000
Sale of Stock, Price Per Share (in Dollars per share)	$0.91	$0.91
Proceeds from Issuance of Common Stock (in Dollars)	835,000,000	468,681,000
Debt Conversion, Original Debt, Amount (in Dollars)		20,000,000
Concurrent Private Placement
Common stock authorized to be issued in a private placement offering	1,098,901
Sale of Stock, Price Per Share (in Dollars per share)	$0.91
Proceeds from Issuance of Common Stock (in Dollars)	1,000,000,000
Treasury Stock
Repurchase of Common Stock	12,497
Repurchase of Common Stock, value	11,372,000
2012Plan
Common Stock issued to executive officer	465,000
Consulting Services
Stock Issued During Period, Shares, Issued for Services	1,234	167,204
Stock Issued During Period, Value, Issued for Services (in Dollars)		501,612,000
Advisor
Advisory fees		$75,000,000
Stock Issued During Period, Shares, Issued for Services		50,000
Terminated Agreement
Cancellation of stock			317,204

Stock_Options_Details_Narrativ

Stock Options (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Aug. 31, 2014	Jul. 31, 2013
NOTE 7 - STOCK OPTIONS (Details) [Line Items]
Share-based Compensation	$7,946,400	$5,071,700
Unrecognized compensation cost	13,096,300
Employee Stock Option [Member]
NOTE 7 - STOCK OPTIONS (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross	210,000
Share-based Compensation Arrangements by Share-based Payment Award, Options, Grants in Period, Weighted Average Exercise Price	$2.07
Share-based Compensation Arrangement by Share-based Payment Award, Terms of Award	115% of the last sale price of the Common Stock on the date of grant
Share-based Compensation Arrangement by Share-based Payment Award, Vest Date	Jul-14
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Date	31-Jul-15
Share-based Compensation	5,071,700
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition	first two quarters of 2014
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Intrinsic Value	$0	$9,030,000	$62,000,000	$21,000,000
Share Price	$0.20	$2.50	$0.26	$2.07
Percentage of share price	115.00%

Related_Party_Transactions_Det

Related Party Transactions (Details Narrative) (USD $)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013	Jan. 31, 2015	Dec. 31, 2012
Accrued payroll	$220,677		$25,414
Common stock issued, shares	23,272	42,714
Common stock issued, valued	37,000	100,692
Notes Payable, Related Parties, Current
Debt Conversion, Converted Instrument, Shares Issued (in Shares)		1,977,085
Interest Paid		7,262
Stock Issued During Period, Shares, to Employees in Lieu of Cash (in Shares)	23,272	42,714
Stock Issued During Period, Value, to Employees in Lieu of Cash	37,000	100,692
Non Interest Bearing Loans [Member]
Proceeds from Related Party Debt		24,000
Accrued Salary [Member] | Series A Preferred Stock [Member]
Debt Conversion, Original Debt, Amount	141,200
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	35,300
Accrued Salary [Member] | Common Stock
Debt Conversion, Original Debt, Amount	20,000
Debt Conversion, Converted Instrument, Shares Issued (in Shares)	50,000
Chief Executive Officer
Accrued payroll	167,500
Controller
Accrued payroll	27,763
Officers And Shareholders [Member]
Notes Payable, Related Parties, Current				187,500
Proceeds from Related Party Debt		50,000
Debt Conversion, Original Debt, Amount		237,500
Interest Paid		7,261
Interest Expense, Related Party		$1,658
Officers And Shareholders [Member] | Series A Preferred Stock [Member]
Debt Conversion, Converted Instrument, Shares Issued (in Shares)		59,375