Equator Beverage (MOJO) 10-Q 7 May 15 2015 Q1 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Mar. 31, 2015	4-May-15
Document And Entity Information
Entity Registrant Name	Mojo Organics, Inc.
Entity Central Index Key	1414953
Document Type	10-Q
Document Period End Date	31-Mar-15
Amendment Flag	FALSE
Current Fiscal Year End Date	-19
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		16,907,396
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2015

Condensed_Balance_Sheets_Unaud

Condensed Balance Sheets (Unaudited) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Current Assets
Cash and cash equivalents	$159,259	$345,616
Accounts Receivable, net	36,558	43,890
Inventory	192,892	445,328
Supplier deposits		1,782
Prepaid expenses	9,795	37,887
Total Current Assets	398,504	874,503
Property and Equipment, net of accumulated depreciation	1,939	2,603
Other Assets
Security deposit	2,294	2,294
Total Assets	402,737	879,400
Current Liabilities
Accounts payable and accrued expenses	2,308,180	542,157
Accrued payroll to related parties	255,532	220,677
Total Current Liabilities	2,563,712	762,834
Stockholders Equity/ (Deficit)
Preferred stock, 10,000,000 shares authorized at $0.001 par value, no shares issued and outstanding
Common stock, 190,000,000 shares authorized at $0.001 par value, 16,907,396 and 16,907,396 shares issued and outstanding, respectively	16,907	16,907
Additional paid in capital	18,830,646	18,436,503
Accumulated deficit	-21,008,528	-18,336,844
Total Stockholders Equity/ Deficit	-2,160,975	116,566
Total Liabilities and Stockholders Equity/ Deficit	$402,737	$879,400

Condensed_Balance_Sheets_Paren

Condensed Balance Sheets (Parenthetical) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Statement of Financial Position [Abstract]
Preferred stock, par value	$0.00	$0.00
Preferred stock, authorized	10,000,000	10,000,000
Preferred stock, issued
Preferred stock, outstanding
Common stock, par value	$0.00	$0.00
Common stock, authorized	190,000,000	190,000,000
Common stock, issued	16,907,396	16,907,396
Common stock, outstanding	16,907,396	16,907,396

Condensed_Statements_of_Operat

Condensed Statements of Operations (Unaudited) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Income Statement [Abstract]
Revenues	$68,885	$85,478
Cost of Revenues	109,739	80,631
Gross Profit (Loss)	-40,854	4,847
Operating Expenses
Selling, general and administrative	2,624,233	1,460,036
Total Operating Expenses	2,624,233	1,460,036
Loss from Operations	-2,665,087	-1,455,189
Interest income	907
Interest expense	-7,504
Total Other Expense	-6,597
Loss Before Provision for Income Taxes	-2,671,684	-1,455,189
Provision for Income Taxes
Net Loss	($2,671,684)	($1,455,189)
Net Loss available to common stockholders, basic and fully diluted	($0.16)	($0.11)
Basic and diluted weighted average number of common shares outstanding	16,907,396	13,020,804

Condensed_Statements_of_Cash_F

Condensed Statements of Cash Flows (Unaudited) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Cash flows from operating activities
Net Loss	($2,671,684)	($1,455,189)
Adjustments to reconcile net loss to cash used by operating activitites:
Depreciation	664	422
Share-based compensation - stock options	19,165	25,358
Stock and warrants issued to directors and employees	374,978	849,077
Stock issued to employees in lieu of salary		37,000
Stock and warrants issued to advisors and consultants		280,235
Change in assets and liabilites:
Decrease (increase) in accounts receivable	7,332	-59,991
Decrease (increase) in inventory	252,436	-188,512
Decrease in supplier deposits	1,782	27,594
Decrease in prepaid expenses	28,092	11,733
Increase (decrease) in accounts payable and accrued expenses	1,800,878	-146,016
Net cash used in operating activities	-186,357	-618,289
Net cash from investing activities:
Purchases of property and equipment		-586
Net cash used in investing activities		-586
Net cash from financing activities:
Notes payable to related parties
Sale of common stock, net		1,835,000
Net cash provided by financing activities		1,811,000
Net increase (decrease) in cash and cash equivalents	-186,357	1,192,125
Cash and cash equivalents at beginning of period	345,616	8,080
Cash and cash equivalents at end of period	159,259	1,200,205
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
Interest paid
Taxes paid
NON CASH INVESTING AND FINANCING ACTIVITIES:
Accrued compensation converted to notes payable to related parties		37,000
Common stock issued for the conversion of notes payable to related parties		$37,000

Condensed_Statement_of_Stockho

Condensed Statement of Stockholders' Equity / (Deficit) (Unaudited) (USD $)	Common Stock	Additional Paid-In Capital	Accumulated Deficit	Total
Beginning balance, Amount at Dec. 31, 2014	$16,907	$18,436,503	($18,336,844)	$116,566
Beginning balance, Shares at Dec. 31, 2014	16,907,396
Directors and Employees, net of forfeitures		374,978		374,978
Stock based compensation-stock options		19,165		19,165
Net loss			-2,671,684	-2,671,684
Ending balance, Amount at Mar. 31, 2015	$16,907	$18,830,646	($21,008,528)	($2,160,975)
Ending balance, Shares at Mar. 31, 2015	16,907,396

Business

Business	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
Business and Basis of Presentation	NOTE 1 – BUSINESS
	Overview
	MOJO Organics, Inc. (“MOJO” or the “Company”) was incorporated in the State of Delaware on August 2, 2007.  Headquartered in Jersey City, NJ, the Company is a developer of emerging beverage brands that are natural, USDA Organic, non-genetically modified (“Non GMO”) and certified by the Rainforest Alliance.
	The Company has developed a line of Coconut Water beverages which are tropically flavored as well as natural, organic and Non GMO. The Company expects to launch these beverages during 2015.
	Since July 2013, the Company has produced 100% tropical fruit juices, produced under a license agreement (the “License Agreement”) from Chiquita Brands L.L.C. (“CBLLC”), a wholly owned subsidiary of Chiquita Brands International, Inc.
	Pursuant to the License Agreement, CBLLC granted to the Company an exclusive license to use its marks in the manufacture, sale, promotion, marketing, advertising and distribution of certain fruit juice products in select containers in Connecticut, New Jersey and New York and a non-exclusive license for the other states. If the Company failed to attain the minimum sales volume and/or minimum royalty payments required pursuant to the License Agreement in the exclusive territory for certain periods of time, CBLLC had the right to terminate the License Agreement by written notice.
	On March 27, 2015, pursuant to the terms of the License Agreement, CBLLC provided the Company with a letter: (i) providing written notice of termination effective September 27, 2015 for failure by the Company to achieve the minimum sales volume in the exclusive territory; (ii) providing the Company with a right of sell off of any existing inventory of the licensed products; (iii) demanding payment by the Company of liquidated damages in the amount of $1,515,076; (iv) demanding a minimum royalty payment for contract period three in the amount of $507,223; and (v) demanding payment of additional royalties earned in the non-exclusive territories in the aggregate amount of $7,174.88. CBLLC also informed the Company that if all royalties due are not received by April 30, 2015, CBLLC will exercise its right to immediate termination for nonpayment of royalties under the License Agreement. As of the filing date, no payment has been made by the Company to CBLLC. Accordingly, CBLLC may immediately terminate the License Agreement at any time.
	Interim Financial Statements
	The accompanying unaudited interim condensed financial statements have been prepared pursuant to the rules and regulations for reporting on Form 10-Q  and article 10 of Regulation S-X and the related rules and regulations of the Securities and Exchange Commission (“SEC”). Accordingly, certain information and disclosures required by accounting principles generally accepted in the United States of America (“GAAP”) for complete financial statements have been condensed or omitted pursuant to such rules and regulations. However, the Company believes that the disclosures included in these financial statements are adequate to make the information presented not misleading. The unaudited interim condensed financial statements included in this document have been prepared on the same basis as the annual financial statements, and in the Company’s opinion, reflect all adjustments necessary for a fair presentation in accordance with GAAP and SEC regulations for interim financial statements. The results for the three months ended March 31, 2015 are not necessarily indicative of the results that the Company will have for any subsequent period. These unaudited condensed financial statements should be read in conjunction with the audited financial statements and the notes to those statements for the year ended December 31, 2014 included in the Company’s Annual  Report on Form 10-K.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	NOTE 2 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Use of Estimates
	The financial statements are prepared in conformity with GAAP. Management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.
	Cash and Cash Equivalents
	Cash equivalents include investment instruments and time deposits purchased with a maturity of three months or less.
	Accounts Receivable
	Accounts receivable are stated at the amount management expects to collect from outstanding balances. The Company provides for probable uncollectible amounts based upon its assessment of the current status of the individual receivables and after using reasonable collection efforts. The allowance for doubtful accounts as of March 31, 2015 and December 31, 2014 was $8,803 and zero, respectively.
	Inventories
	Inventories are stated at the lower of cost (first-in, first-out method) or market. When necessary, the Company provides allowances to adjust the carrying value of its inventories to the lower of cost or net realizable value.
	Supplier Deposits
	Supplier Deposits consist of prepaid inventory for which the Company has not yet taken delivery.
	Property and Equipment and Depreciation
	Property and equipment are stated at cost.  Depreciation is computed using the straight line method over the estimated useful life of the respective assets.  Computer equipment is depreciated over a period of 3 -5 years.  Maintenance and repairs are charged to expense when incurred.  When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any gain or loss is credited or charged to income.  At March 31, 2015 and December 31, 2014, accumulated depreciation related to property and equipment was $2,866 and $5,539, respectively.
	Revenue Recognition
	Revenues from sales of products are recognized at the time of delivery when title and risk of loss passes to the customer.  Recognition of revenue also requires reasonable assurance of collection of sales proceeds.
	Deductions from Revenue
	Costs incurred for sales incentives and discounts are accounted for as a reduction in revenue. These costs include payments to customers for performing merchandising activities on our behalf, including in-store displays, promotions for new items and obtaining optimum shelf space.
	Shipping and Handling Costs
	Shipping and Handling Costs incurred to move finished goods from our sales distribution centers to customer locations are included in the line Selling, General and Administrative Expenses in our Statements of Operations.
	Net Loss Per Common Share
	The Company computes per share amounts in accordance with the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 260, “Earnings per Share”.  ASC Topic 260 requires presentation of basic and diluted EPS.  Basic EPS is computed by dividing the income (loss) available to common stockholders by the weighted-average number of common shares outstanding for the period.  Diluted EPS is based on the weighted average number of shares of common stock and common stock equivalents outstanding during the periods.
	The following potentially dilutive securities have been excluded from the computation of weighted average shares outstanding for the three months ended March 31, 2015 and 2014, as they would have had an anti-dilutive impact on the Company’s net loss per common share:
			2015	2014
	Shares underlying options outstanding		830,000	210,000
	Shares underlying warrants outstanding		1,114,776	1,114,776
	Total		1,944,776	1,324,776
	Start-Up Costs
	In accordance with ASC topic 720-15, “Start-Up Costs,” the Company charges all costs associated with its start-up operations to income as incurred.
	Income Taxes
	The Company provides for income taxes under ASC topic 740, “Income Taxes,” which requires the use of an asset and liability approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect when these differences are expected to reverse. ASC Topic 740 also requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. Tax returns for the years from 2010 to 2014 are subject to examination by tax authorities.
	Stock-Based Compensation
	ASC Topic 718, “Accounting for Stock-Based Compensation” prescribes accounting and reporting standards for all stock-based compensation plans, including employee stock options, restricted stock, employee stock purchase plans and stock appreciation rights. ASC Topic 718 requires employee compensation expense to be recorded using the fair value method. The Company accounts for employee stock based compensation in accordance with the provisions of ASC Topic 718. For non-employee options and warrants, the Company uses the fair value method as prescribed in ASC Topic 718.
	Fair value of financial instruments
	The carrying amounts of financial instruments, which include accounts payable, accrued expenses and debt obligations approximate their fair values due to their short-term nature and/or variable interest rates. The Company’s debt obligations bear interest at rates which approximate prevailing market rates for instruments with similar characteristics and, accordingly, the carrying values for these instruments approximate fair value.
	The Company adopted ASC Topic 820, “Fair Value Measurement,” which established a framework for measuring fair value and expands disclosure about fair value measurements.  ASC Topic 820 defines fair value as the amount that would be received for an asset or paid to transfer a liability (i.e., an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC Topic 820 also establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC Topic 820 describes the following three levels of inputs that may be used:
		·	Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical,, unrestricted assets or liabilities;
		·	Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
		·	Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	The Company did not have any assets or liabilities measured at fair value on a recurring basis at March 31, 2015 or December 31, 2014. The Company did not have any fair value adjustments for assets and liabilities measured at fair value on a nonrecurring basis during the three months ended March 31, 2015 or 2014.
	New Accounting Pronouncements
	In May 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, which creates ASC Topic 606, “Revenue from Contracts with Customers”, and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition”, including most industry-specific revenue recognition guidance throughout the Industry Topics of the Codification. In addition, ASU 2014-09 supersedes the cost guidance in Subtopic 605-35, “Revenue Recognition—Construction-Type and Production-Type Contracts,” and creates new Subtopic 340-40, “Other Assets and Deferred Costs—Contracts with Customers.” In summary, the core principle of ASC Topic 606 is to recognize revenue when promised goods or services are transferred to customers in an amount that reflects the consideration that is expected to be received for those goods or services. The amendments in ASU 2014-09 are effective for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period, and early application is not permitted. Therefore the amendments in ASU 2014-09 will become effective for us as of the beginning of our 2017 fiscal year. The Company is currently assessing the impact of implementing the new guidance.
	In June 2014, FASB issued ASU No. 2014-12, “Compensation – Stock Compensation (Topic 718); Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period”. The amendments in this ASU apply to all reporting entities that grant their employees share-based payments in which the terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments require that a performance target that affects vesting and that could be achieved after the requisite service period must be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards with performance conditions that affect vesting to account for such awards. For all entities, the amendments in this ASU are effective for annual periods and interim periods within those annual periods beginning after December 15, 2015.  Earlier adoption is permitted.  The Company is currently evaluating the impact of the adoption of ASU 2014-12 on the Company's financial statements.
	In August 2014, FASB issued ASU 2014-15, “Presentation of Financial Statements Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern”. Currently, there is no guidance in U.S. GAAP about management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern or to provide related footnote disclosures. The amendments in this ASU provide that guidance. In doing so, the amendments are intended to reduce diversity in the timing and content of footnote disclosures. The amendments require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). The amendments in this ASU are effective for public and nonpublic entities for annual periods ending after December 15, 2016. Early adoption is permitted. The Company is currently evaluating the impact of the adoption of ASU 2014-15 on the Company’s financial statements.
	Management does not believe that any other recently issued, but not yet effective accounting standards, if currently adopted, would have a material effect on the accompanying financial statements.

Going_Concern

Going Concern	3 Months Ended
	Mar. 31, 2015
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Going Concern	NOTE 3 - GOING CONCERN
	The Company's financial statements are prepared using GAAP applicable to a going concern which contemplates the realization of assets and liquidation of liabilities in the normal course of business. The Company has not yet established an ongoing source of revenues sufficient to cover its operating costs and allow it to continue as a going concern. For the three months ended March 31, 2015, the Company incurred a net loss from continuing operations of $2,671,684.  At March 31, 2015, the Company had accumulated losses of $21,008,528, which includes accumulated losses from discontinued operations of $8,576,094.
	As discussed in Note 1, CBLLC has provided the Company with a letter terminating the License Agreement effective September 27, 2015. As of March 31, 2015, the Company owed CBLLC minimum royalty payments of $507,223, additional royalty payments of $7,175 and interest of $7,504. These payments were due April 30, 2015. In addition, the Company has accrued $253,611 for royalty payments not payable until August 2015 and liquidating damages pursuant to the License Agreement equal to $1,515,076. The Company’s business is largely predicated on its relationship with CBLLC and this adverse change in the relationship could have a material adverse impact on its business. As of the filing date, no payment has been made by the Company to CBLLC. Accordingly, CBLLC may immediately terminate the License Agreement at anytime.
	The accompanying financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern.

Inventory

Inventory	3 Months Ended
	Mar. 31, 2015
Inventory Disclosure [Abstract]
Inventory	NOTE 4 – INVENTORY
	As of March 31, 2015, inventory consisted of finished goods of $156,928 and raw materials of $35,964. As of December 31, 2014, inventory consisted of finished goods of $308,708 and raw materials of $136,620.

Commitments_and_Contingencies

Commitments and Contingencies	3 Months Ended
	Mar. 31, 2015
Commitments and Contingencies
Commitments and Contingencies	NOTE 5 – COMMITMENTS AND CONTINGENCIES
	Lease Commitment
	The Company maintains office space in Jersey City, New Jersey. The Company leases the space from a third-party pursuant to a lease agreement dated February 11, 2014 at a rate of $1,147 per month.  This agreement terminated on April 30, 2015.
	Licensing Agreement
	See Note 1 and Note 3 for a discussion of the termination of the License Agreement.

Stockholders_Equity_Deficit

Stockholders' Equity (Deficit)	3 Months Ended
	Mar. 31, 2015
Stockholders' Equity Note [Abstract]
Stockholders' Equity Note Disclosure [Text Block]	NOTE 6 – STOCKHOLDERS’ EQUITY (DEFICIT)
	The Company has authorized 10,000,000 shares of preferred stock (“Preferred Stock”) and 190,000,000 shares of common stock (“Common Stock”), each having a par value of $0.001.
	In March 2013, the Company approved the 2012 Long-Term Incentive Equity Plan (the “2012 Plan”), which provides the Company with the ability to issue stock options, stock appreciation rights, restricted stock and/or stock based awards for up to an aggregate of 2,050,000 shares of Common Stock.
	Private Placement Offering
	In March 2014, the Company consummated two concurrent private placement offerings (the “2014 Offerings”), receiving an aggregate of $1,819,832, net of expenses, from accredited investors.  In one of the offerings, the Company sold an aggregate of 917,582 shares of Common Stock for $0.91 per share for a total of $835,000.  For each share purchased in this offering, investors received an immediately exercisable, five year warrant to purchase one share of Common Stock at a price of $0.91 per share.  In the concurrent offering, the Company sold 1,098,901 shares of Common Stock for $0.91 per share for a total of $1,000,000.  The investor in the concurrent offering did not receive warrants.
	Treasury Stock
	In April 2014, the Company approved a repurchase of 12,497 shares of Common Stock for $11,372.  The shares were subsequently cancelled.
	Restricted Stock Compensation
	The Company issued shares of restricted Common Stock to certain of its directors, executive officers and employees. Unvested restricted shares are subject to forfeiture. With the exception of 2,665,251 shares which vest based upon achieving certain milestones, the Company records compensation expense over the vesting period based upon the fair market value on the date of grant for each share, adjusted for forfeitures.
	In August 2014, the Company issued 1,500,000 shares of Common Stock to an executive officer. The shares are subject to a restricted stock agreement, and the vesting is conditional upon the Company reaching certain performance goals. Should the executive officer’s employment with the Company end, any unvested shares are forfeited.
	In March 2014, the Company issued 465,000 shares of Common Stock under the 2012 Plan to certain of its directors, executive officers and employees. The shares are subject to a restricted stock agreement, pursuant to which the shares will vest one year from the date of such agreement if the grantee is a director or employee (as applicable) of the Company at the time.
	A summary of the restricted stock issuances to directors, executive officers and employees is as follows:
					Weighted Average
		Number of Shares			Grant Date Fair Value
	Unvested share balance, January 1, 2014		4,790,408		$	1.45
	Granted		1,965,000			0.49
	Vested		(633,416	)		2.09
	Forfeited		-			-
	Unvested share balance, December 31, 2014		6,091,992		$	1.07
	Granted		-
	Vested		(1,415,596	)		1.31
	Forfeited		-			-
	Unvested share balance, March 31, 2015		4,676,396		$	0.99
	-10-
	In connection with the issuance of restricted stock, the Company recorded share-based compensation expense of $374,978 and $602,597 for the three months ended March 31, 2015 and 2014, respectively.  As of March 31, 2015, there was $3,991,704 of total unrecognized compensation cost, net of estimated forfeitures, related to unvested share-based compensation.  That cost is expected to be recognized during the years 2015 and 2016.
	Stock Warrants
	In March 2014, the Company issued warrants to purchase 1,114,776 shares of Common Stock at a price of $0.91 per share.  The warrants are exercisable for five years from the date of issuance.
	Advisory Services
	In March 2014, the Company entered into two agreements pursuant to which the Company was to receive advisory services related to strategy, distributorship, sales and sales channels and investor relations.  The Company granted to each advisor 100,000 shares of restricted Common Stock, subject to forfeiture if the advisor terminated or materially breached the agreement before the six-month anniversary thereof.  The aggregate value of the advisory fees of $260,000 was calculated based upon the closing price of the Company’s Common Stock on the date of the agreement. Advisory fees of $21,667 were charged to income during the three months ended March 31, 2014.
	Also in March 2014, the Company issued 82,418 and 1,234 shares of Common Stock for advisory work and consulting work, respectively.  The number of shares issued was calculated based upon the fair market value of the stock.
	On October 3, 2013, the Company entered into an advisor agreement whereby the Company would receive strategic business advisory services, distributorship advisory services, sales and sales channel advisory services and investor relation advisory services in exchange for the issuance of 50,000 shares of restricted Common Stock.  The Common Stock vested on April 3, 2014.  In connection with this issuance, the Company recorded $75,000 in consulting fees during the three months ended March 31, 2014.
	On October 3, 2013, the Company entered into an agreement for strategic business advisory services, public relations services and investor relations services with Mr. Ian Thompson.  In connection with this agreement, the Company issued 167,204 shares of restricted Common Stock and recorded consulting fees of $501,612 during 2013, which was the fair market value of the stock on the date of issue; there was no cash payment to Mr. Thompson by the Company.  The stock is fully vested; however it is restricted from trading. The advisor was also issued an additional 200,000 shares of restricted Common Stock, which was to vest quarterly based upon the Company reaching certain market capitalization and revenue goals, in addition to providing the above services, with the last tranche vesting scheduled to vest on June 30, 2014. Consulting fees amounting to $72,500 were recorded during the three months ended March 31, 2014 related to the additional shares of Common Stock issued.  Throughout the term of the agreement, the Company requested the advisor to render performance under the agreement and to provide evidence of same. The Company believes, however, that Mr. Thompson failed to perform in all material respects under the terms of the agreement.  On June 27, 2014, the Company terminated the agreement.  Accordingly, the final tranche of 50,000 shares did not vest.  Further, the Company is taking all necessary steps for the cancellation of the other shares totaling 317,204 shares, due to lack of delivery of consideration and breach of the agreement.

Stock_Options

Stock Options	3 Months Ended
	Mar. 31, 2015
Other Liabilities Disclosure [Abstract]
Stock Options	NOTE 7 – STOCK OPTIONS
	In August 2014, the Company granted certain directors and employees of the Company stock options to purchase 620,000 shares of Common Stock pursuant to the 2012 Plan. The exercise price is $0.255 per share and the options become exercisable in four equal tranches in February 2015, August 2015, February 2016 and August 2016. They expire in August 2019.
	In July 2013, the Company granted certain directors and employees of the Company stock options pursuant to purchase 210,000 shares of Common Stock at an exercise price of $2.07 per share, which was 115% of the last sale price of the Common Stock on the date of grant. The options were granted pursuant to the 2012 Plan and became exercisable in July 2014. They expire in July 2015.
	During the three months ended March 31, 2015 and 2014, compensation expense of $19,165 and $25,358, respectively, was recorded. As of March 31, 2015, there was $111,797 of total unrecognized compensation cost related to non-vested stock options. That cost is expected to be recognized during 2015 and 2016 in conjunction with the vesting period.

Related_Party_Transactions

Related Party Transactions	3 Months Ended
	Mar. 31, 2015
Related Party Transactions [Abstract]
Related Party Transactions	NOTE 8 – RELATED PARTY TRANSACTIONS
	As of March 31, 2015 and December 31, 2014, accrued payroll amounted to $255,532 and $220,677, respectively. This amount includes unpaid salary due to the Chief Executive Officer of the Company of $212,500 pursuant to his employment agreement with the Company and unpaid salary of $43,032 payable to the Controller (and Principal Accounting Officer) of the Company.
	During the three months ended March 31, 2014, the Company issued 23,272 shares of Common Stock to an officer of the Company as payment of salary in lieu of cash, equivalent to $37,000. The shares were valued by the Company at the closing price of the Company’s Common Stock on the last trading day of the applicable month for which payment was due.
	In December 2013, the Company received $24,000 in non-interest bearing, demand loans from certain related parties.  The loans were repaid in full by February 2014.

Subsequent_Events

Subsequent Events	3 Months Ended
	Mar. 31, 2015
Subsequent Events [Abstract]
Subsequent Events	NOTE 9 – SUBSEQUENT EVENTS
	In accordance with ASC Topic 855, “Subsequent Events,” the Company evaluates events and transactions that occur after the balance sheet date for potential recognition in the financial statements. The effects of all subsequent events that provide additional evidence of conditions that existed at the balance sheet date are recognized in the financial statements as of March 31, 2015. In preparing these financial statements, the Company evaluated the events and transactions that occurred through the date these financial statements were issued.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
Use of Estimates	Use of Estimates
	The financial statements are prepared in conformity with GAAP. Management is required to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.
Cash and Cash Equivalents	Cash and Cash Equivalents
	Cash equivalents include investment instruments and time deposits purchased with a maturity of three months or less.
Accounts Receivable	Accounts Receivable
	Accounts receivable are stated at the amount management expects to collect from outstanding balances. The Company provides for probable uncollectible amounts based upon its assessment of the current status of the individual receivables and after using reasonable collection efforts. The allowance for doubtful accounts as of March 31, 2015 and December 31, 2014 was $8,803 and zero, respectively.
Inventories	Inventories
	Inventories are stated at the lower of cost (first-in, first-out method) or market. When necessary, the Company provides allowances to adjust the carrying value of its inventories to the lower of cost or net realizable value.
Supplier Deposits	Supplier Deposits
	Supplier Deposits consist of prepaid inventory for which the Company has not yet taken delivery.
Property and Equipment and Depreciation	Property and Equipment and Depreciation
	Property and equipment are stated at cost.  Depreciation is computed using the straight line method over the estimated useful life of the respective assets.  Computer equipment is depreciated over a period of 3 -5 years.  Maintenance and repairs are charged to expense when incurred.  When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts and any gain or loss is credited or charged to income.  At March 31, 2015 and December 31, 2014, accumulated depreciation related to property and equipment was $2,866 and $5,539, respectively.
Revenue Recognition	Revenue Recognition
	Revenues from sales of products are recognized at the time of delivery when title and risk of loss passes to the customer.  Recognition of revenue also requires reasonable assurance of collection of sales proceeds.
Deductions from Revenue	Deductions from Revenue
	Costs incurred for sales incentives and discounts are accounted for as a reduction in revenue. These costs include payments to customers for performing merchandising activities on our behalf, including in-store displays, promotions for new items and obtaining optimum shelf space.
Shipping and Handling Costs	Shipping and Handling Costs
	Shipping and Handling Costs incurred to move finished goods from our sales distribution centers to customer locations are included in the line selling, general and administrative expenses in our Statements of Operations.
Net Loss Per Common Share	Net Loss Per Common Share
	The Company computes per share amounts in accordance with the Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 260, “Earnings per Share”.  ASC Topic 260 requires presentation of basic and diluted EPS.  Basic EPS is computed by dividing the income (loss) available to common stockholders by the weighted-average number of common shares outstanding for the period.  Diluted EPS is based on the weighted average number of shares of common stock and common stock equivalents outstanding during the periods.
	The following potentially dilutive securities have been excluded from the computation of weighted average shares outstanding for the three months ended March 31, 2015 and 2014, as they would have had an anti-dilutive impact on the Company’s net loss per common share:
			2015	2014
	Shares underlying options outstanding		830,000	210,000
	Shares underlying warrants outstanding		1,114,776	1,114,776
	Total		1,944,776	1,324,776
Start-Up Costs	Start-Up Costs
	In accordance with ASC topic 720-15, “Start-Up Costs,” the Company charges all costs associated with its start-up operations to income as incurred.
Income Taxes	Income Taxes
	The Company provides for income taxes under ASC topic 740, “Income Taxes,” which requires the use of an asset and liability approach in accounting for income taxes. Deferred tax assets and liabilities are recorded based on the differences between the financial statement and tax bases of assets and liabilities and the tax rates in effect when these differences are expected to reverse. ASC Topic 740 also requires the reduction of deferred tax assets by a valuation allowance if, based on the weight of available evidence, it is more likely than not that some or all of the deferred tax assets will not be realized. Tax returns for the years from 2010 to 2014 are subject to examination by tax authorities.
Stock-Based Compensation	Stock-Based Compensation
	ASC Topic 718, “Accounting for Stock-Based Compensation” prescribes accounting and reporting standards for all stock-based compensation plans, including employee stock options, restricted stock, warrants, employee stock purchase plans and stock appreciation rights.
	ASC Topic 718 requires employee compensation expense to be recorded using the fair value method. The Company accounts for employee stock based compensation in accordance with the provisions of ASC Topic 718. For non-employee options and warrants, the company uses the fair value method as prescribed in ASC Topic 718.
Derivative Instruments	Derivative Instruments
	The Company’s derivative liabilities are related to embedded conversion features issued in connection with the Series A Preferred Stock. For derivative instruments that are accounted for as liabilities, the derivative instrument is initially recorded at its fair value and is then re-valued at each reporting date, with changes in fair value recognized in earnings each reporting period. The Company uses the Black-Scholes model to value the derivative instruments at inception and subsequent valuation dates and the value is re-assessed at the end of each reporting period, in accordance with ASC Topic 815, “Derivatives and Hedging.” Derivative instrument liabilities are classified in the balance sheets as current or non-current based upon whether or not the net-cash settlement of the derivative instrument could be required within twelve months of the balance sheet date.
Fair value of financial instruments	Fair value of financial instruments
	The carrying amounts of financial instruments, which include accounts payable, accrued expenses and debt obligations approximate their fair values due to their short-term nature and/or variable interest rates. The Company’s debt obligations bear interest at rates which approximate prevailing market rates for instruments with similar characteristics and, accordingly, the carrying values for these instruments approximate fair value.
	The Company adopted ASC Topic 820, “Fair Value Measurement,” which established a framework for measuring fair value and expands disclosure about fair value measurements.  ASC Topic 820 defines fair value as the amount that would be received for an asset or paid to transfer a liability (i.e., an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. ASC Topic 820 also establishes a fair value hierarchy that requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC Topic 820 describes the following three levels of inputs that may be used:
		·	Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical,, unrestricted assets or liabilities;
		·	Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
		·	Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	The Company did not have any assets or liabilities measured at fair value on a recurring basis at September 30, 2014 or December 31, 2013. The Company did not have any fair value adjustments for assets and liabilities measured at fair value on a nonrecurring basis during the periods ended September 30, 2014 or December 31, 2013.
New Accounting Pronouncements	New Accounting Pronouncements
	In May 2014, FASB issued Accounting Standards Update (“ASU”) No. 2014-09, which creates ASC Topic 606, “Revenue from Contracts with Customers”, and supersedes the revenue recognition requirements in Topic 605, “Revenue Recognition”, including most industry-specific revenue recognition guidance throughout the Industry Topics of the Codification. In addition, ASU 2014-09 supersedes the cost guidance in Subtopic 605-35, “Revenue Recognition—Construction-Type and Production-Type Contracts,” and creates new Subtopic 340-40, “Other Assets and Deferred Costs—Contracts with Customers.” In summary, the core principle of ASC Topic 606 is to recognize revenue when promised goods or services are transferred to customers in an amount that reflects the consideration that is expected to be received for those goods or services. The amendments in ASU 2014-09 are effective for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period, and early application is not permitted. Therefore the amendments in ASU 2014-09 will become effective for us as of the beginning of our 2017 fiscal year. The Company is currently assessing the impact of implementing the new guidance.
	In June 2014, FASB issued ASU No. 2014-12, “Compensation – Stock Compensation (Topic 718); Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period”. The amendments in this ASU apply to all reporting entities that grant their employees share-based payments in which the terms of the award provide that a performance target that affects vesting could be achieved after the requisite service period. The amendments require that a performance target that affects vesting and that could be achieved after the requisite service period must be treated as a performance condition. A reporting entity should apply existing guidance in Topic 718 as it relates to awards with performance conditions that affect vesting to account for such awards. For all entities, the amendments in this ASU are effective for annual periods and interim periods within those annual periods beginning after December 15, 2015.  Earlier adoption is permitted.  The Company is currently evaluating the impact of the adoption of ASU 2014-12 on the Company's financial statements.
	In August 2014, FASB issued ASU 2014-15, “Presentation of Financial Statements Going Concern (Subtopic 205-40) – Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern”. Currently, there is no guidance in U.S. GAAP about management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern or to provide related footnote disclosures. The amendments in this ASU provide that guidance. In doing so, the amendments are intended to reduce diversity in the timing and content of footnote disclosures. The amendments require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). The amendments in this ASU are effective for public and nonpublic entities for annual periods ending after December 15, 2016. Early adoption is permitted. The Company is currently evaluating the impact of the adoption of ASU 2014-15 on the Company’s financial statements.
	Management does not believe that any other recently issued, but not yet effective accounting standards, if currently adopted, would have a material effect on the accompanying financial statements.

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Tables)	3 Months Ended
	Mar. 31, 2015
Accounting Policies [Abstract]
Net loss per common share		2015	2014
	Shares underlying options outstanding	830,000	210,000
	Shares underlying warrants outstanding	1,114,776	1,114,776
	Total	1,944,776	1,324,776

Stockholders_Equity_Deficit_Ta

Stockholders' Equity (Deficit) (Tables)	3 Months Ended
	Mar. 31, 2015
Stockholders' Equity Note [Abstract]
Schedule of Share-based Compensation, Restricted Stock and Restricted Stock Units Activity [Table Text Block]					Weighted Average
		Number of Shares			Grant Date Fair Value
	Unvested share balance, January 1, 2014		4,790,408		$	1.45
	Granted		1,965,000			0.49
	Vested		(633,416	)		2.09
	Forfeited		-			-
	Unvested share balance, December 31, 2014		6,091,992		$	1.07
	Granted		-
	Vested		(1,415,596	)		1.31
	Forfeited		-			-
	Unvested share balance, March 31, 2015		4,676,396		$	0.99

Summary_of_Significant_Account3

Summary of Significant Accounting Policies - Net loss per common share (Details)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Accounting Policies [Abstract]
Shares underlying options outstanding	830,000	210,000
Shares underlying warrants outstanding	1,114,776	1,114,776
Total	1,944,776	1,324,776

Stockholders_Equity_Deficit_De

Stockholders' Equity (Deficit) (Details) - Schedule of Share-based Compensation, Restricted Stock Activity (USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2015	Dec. 31, 2014
Schedule of Share-based Compensation, Restricted Stock Activity [Abstract]
Unvested share balance	4,676,396	4,790,408
Weighted Average Grant Date Fair Value, balance	$0.99	$1.45
Number of Shares, Granted		1,965,000
Weighted Average Grant Date Fair Value, Granted		$0.49
Number of Shares, Vested	-1,415,596	-633,416
Weighted Average Grant Date Fair Value, Vested	$1.31	$2.09
Number of Shares, Forfeited
Weighted Average Grant Date Fair Value, Forfeited

Business_Details_Narrative

Business (Details Narrative) (USD $)	1 Months Ended	3 Months Ended
	Aug. 31, 2015	Mar. 31, 2015	Mar. 27, 2015
Accounting Policies [Abstract]
Liquidated damages		$1,515,076	$1,515,076
Minimum Royalty payment		507,223
Additional royalties	$253,611	$7,174

Summary_of_Significant_Account4

Summary of Significant Accounting Policies (Details Narrative) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Accounting Policies [Abstract]
Accumulated depreciation	$2,866	$5,539
Allowance for doubtful accounts	$8,803	$0

Going_Concern_Details_Narrativ

Going Concern (Details Narrative) (USD $)	1 Months Ended	3 Months Ended
	Aug. 31, 2015	Mar. 31, 2015	Mar. 27, 2015	Dec. 31, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Net loss from continuing operations		($2,671,684)
Accumulated losses		-21,008,528		-18,336,844
Accumulated losses from discontinued operations		-8,576,094
Liquidated damages		1,515,076	1,515,076
Minimum Royalty payment		507,223
Additional royalties	253,611	7,174
Royalty interest		$7,504

Inventory_Details_Narrative

Inventory (Details Narrative) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Inventory Disclosure [Abstract]
Finished goods inventory	$156,928	$308,708
Raw materials inventory	$35,964	$136,620

Commitments_and_Contingencies_

Commitments and Contingencies (Details Narrative) (USD $)	Feb. 11, 2014
Commitments and Contingencies
Monthly office fee	$1,147

Stockholders_Equity_Deficit_De1

Stockholders' Equity (Deficit) (Details) (USD $)	1 Months Ended	3 Months Ended	1 Months Ended	0 Months Ended	3 Months Ended
	Apr. 30, 2014	Mar. 31, 2014	Mar. 31, 2014	Oct. 03, 2013	Mar. 31, 2015	Dec. 31, 2014	Dec. 31, 2013	Oct. 03, 2014	Mar. 31, 2013	Aug. 31, 2014
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Preferred Stock, Shares Authorized					10,000,000	10,000,000
Common Stock, Shares Authorized					190,000,000	190,000,000
Preferred Stock, Par or Stated Value Per Share (in Dollars per share)					$0.00	$0.00
Common Stock, Par or Stated Value Per Share (in Dollars per share)					$0.00	$0.00
Stock Repurchased During Period, Shares	12,497
Stock Repurchased During Period, Value (in Dollars)	$11,372
Share-Based Compensation Arrangement By Share Based Payment Award Award Shares Which Vest Based Upon Certain Milestones					2,665,251
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized (in Dollars)					3,991,704
Compensation expense for advisory fees		21,667
Consulting fees		75,000
Shares that did not vest						4,676,396	4,790,408
Private Placement
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Proceeds from Issuance of Private Placement (in Dollars)			1,819,832
Stock Issued During Period, Shares, New Issues			917,582
Sale of Stock, Price Per Share (in Dollars per share)		$0.91	$0.91
Stock Issued During Period, Value, New Issues (in Dollars)			835,000
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share)		$0.91	$0.91
Private Placement 2
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Stock Issued During Period, Shares, New Issues			1,098,091
Sale of Stock, Price Per Share (in Dollars per share)		$0.91	$0.91
Stock Issued During Period, Value, New Issues (in Dollars)			1,000,000
Advisory Services
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Restricted Common Stock Granted to Advisors			100,000
Compensation expense for advisory fees			260,000
Warrants issued in connection with advisory fees			82,418
Shares issued for consulting work			1,234
Strategic Business Distributorship Investor Relation And Sales And Sales Channel Advisory Services [Member]
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Restricted Common Stock Granted to Advisors				50,000
Agreement with Mr. Ian Thompson
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Share-Based Compensation Arrangement By Share Based Payment Award Award Shares Which Vest Based Upon Certain Milestones								200,000
Shares issued for consulting work				167,204
Consulting fees		72,500		501,612
Shares that did not vest								50,000
Shares pending cancellation due to lack of delivery of consideration and break of the agreement		317,204
Employee Stock Option | Long Term Incentive Equity Plan 2012
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Common Stock, Shares Authorized		465,000	465,000						465,000
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized									2,050,000
Restricted Stock
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Common Stock, Shares Authorized										1,500,000
Class of Warrant or Right, Exercise Price of Warrants or Rights (in Dollars per share)										$0.91
Allocated Share-based Compensation Expense (in Dollars)		$602,597			$374,978
Stock Warrants
NOTE 6 - STOCKHOLDERS' EQUITY (Details) [Line Items]
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized		1,114,776	1,114,776
Sale of Stock, Price Per Share (in Dollars per share)		$0.91	$0.91

Stock_Options_Details_Narrativ

Stock Options (Details Narrative) (USD $)	Mar. 31, 2015	Mar. 31, 2014	Aug. 31, 2014	Jun. 30, 2013
Compensation expense, recorded	$19,165	$25,358
Total unrecognized compensation cost related to non-vested stock options	$111,797
Long Term Incentive Equity Plan 2012
Stock Options granted			620,000	210,000
Exercise price per share			$0.26	$2.07
Last sale price, percentage				115.00%

Related_Party_Transactions_Det

Related Party Transactions (Details Narrative) (USD $)	1 Months Ended	3 Months Ended
	Dec. 31, 2013	Mar. 31, 2014	Mar. 31, 2015	Dec. 31, 2014
Related Party Transactions [Abstract]
Common stock issued to CEO		23,272
Cash salaries			$212,500	$43,032
Accrued salaries			255,532	220,677
Amount of accrued salaries converted to stock		37,000
Accrued interest paid	$24,000