UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
SCHEDULE 13G
UNDERTHE SECURITIES EXCHANGE ACTOF 1934
(Amendment No. )*
YuMe, Inc.
(Name of Issuer)
Common Stock
(Title of Class of Securities)
98872B 10 4
(CUSIP Number)
December 31, 2013
(Date of Event Which Requires Filing of This Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule is filed:
¨ Rule 13d-1(b)
¨ Rule 13d-1(c)
x Rule 13d-1(d)
| * | The remainder of this cover page shall be filled out for a reporting person’s initial filing on this form with respect to the subject class of securities, and for any subsequent amendment containing information which would alter the disclosures provided in a prior cover page. |
The information required in the remainder of this cover page shall not be deemed to be “filed” for the purpose of Section 18 of the Securities Exchange Act of 1934 (“Act”) or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
Menlo Ventures X, L.P. | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
Delaware | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
2,431,933 | ||||
| 6. | Shared Voting Power
-0- | |||||
| 7. | Sole Dispositive Power
2,431,933 | |||||
| 8. | Shared Dispositive Power
-0- | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,431,933 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.62% | |||||
| 12. | Type of Reporting Person (See Instructions)
PN | |||||
Page 2 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
Menlo Entrepreneurs Fund X, L.P. | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
Delaware | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
20,671 | ||||
| 6. | Shared Voting Power
-0- | |||||
| 7. | Sole Dispositive Power
20,671 | |||||
| 8. | Shared Dispositive Power
-0- | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
20,671 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
0.06% | |||||
| 12. | Type of Reporting Person (See Instructions)
PN | |||||
Page 3 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
MMEF X, L.P. | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
Delaware | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
42,558 | ||||
| 6. | Shared Voting Power
-0- | |||||
| 7. | Sole Dispositive Power
42,558 | |||||
| 8. | Shared Dispositive Power
-0- | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
42,558 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
0.13% | |||||
| 12. | Type of Reporting Person (See Instructions)
PN | |||||
Page 4 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
MV Management X, L.L.C. | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
Delaware | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
2,495,162 | ||||
| 6. | Shared Voting Power
-0- | |||||
| 7. | Sole Dispositive Power
2,495,162 | |||||
| 8. | Shared Dispositive Power
-0- | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,495,162 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.81% | |||||
| 12. | Type of Reporting Person (See Instructions)
OO | |||||
Page 5 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
Henry D. Montgomery | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
United States | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
0 | ||||
| 6. | Shared Voting Power
2,495,162 | |||||
| 7. | Sole Dispositive Power
0 | |||||
| 8. | Shared Dispositive Power
2,495,162 | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,495,162 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.81% | |||||
| 12. | Type of Reporting Person (See Instructions)
IN | |||||
Page 6 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
Douglas C. Carlisle | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
United States | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
0 | ||||
| 6. | Shared Voting Power
2,495,162 | |||||
| 7. | Sole Dispositive Power
0 | |||||
| 8. | Shared Dispositive Power
2,495,162 | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,495,162 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.81% | |||||
| 12. | Type of Reporting Person (See Instructions)
IN | |||||
Page 7 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
John W. Jarve | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
United States | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
0 | ||||
| 6. | Shared Voting Power
2,495,162 | |||||
| 7. | Sole Dispositive Power
0 | |||||
| 8. | Shared Dispositive Power
2,495,162 | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,495,162 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.81% | |||||
| 12. | Type of Reporting Person (See Instructions)
IN | |||||
Page 8 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
Sonja H. Perkins | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
United States | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
0 | ||||
| 6. | Shared Voting Power
2,495,162 | |||||
| 7. | Sole Dispositive Power
0 | |||||
| 8. | Shared Dispositive Power
2,495,162 | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,495,162 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.81% | |||||
| 12. | Type of Reporting Person (See Instructions)
IN | |||||
Page 9 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
Mark A. Siegel | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
United States | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
0 | ||||
| 6. | Shared Voting Power
2,495,162 | |||||
| 7. | Sole Dispositive Power
0 | |||||
| 8. | Shared Dispositive Power
2,495,162 | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,495,162 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.81% | |||||
| 12. | Type of Reporting Person (See Instructions)
IN | |||||
Page 10 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
Pravin A. Vazirani | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
United States | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
0 | ||||
| 6. | Shared Voting Power
2,495,162 | |||||
| 7. | Sole Dispositive Power
0 | |||||
| 8. | Shared Dispositive Power
2,495,162 | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,495,162 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.84% | |||||
| 12. | Type of Reporting Person (See Instructions)
IN | |||||
Page 11 of 15 pages
| CUSIP No.: 98872B 10 4 |
| 1. | Name of Reporting Persons
Shawn T. Carolan | |||||
| 2. | Check the Appropriate Box if a Member of a Group (See Instructions)
(a) ¨ (b) ¨ | |||||
| 3. | SEC USE ONLY
| |||||
| 4. | Citizenship or Place of Organization
United States | |||||
Number of Shares Beneficially Owned by Each Reporting Person With: | 5. | Sole Voting Power
0 | ||||
| 6. | Shared Voting Power
2,495,162 | |||||
| 7. | Sole Dispositive Power
0 | |||||
| 8. | Shared Dispositive Power
2,495,162 | |||||
| 9. | Aggregate Amount Beneficially Owned by Each Reporting Person
2,495,162 | |||||
| 10. | Check if the Aggregate Amount in Row (9) Excludes Certain Shares (See Instructions)
| |||||
| 11. | Percent of Class Represented by Amount in Row (9)
7.81% | |||||
| 12. | Type of Reporting Person (See Instructions)
IN | |||||
Page 12 of 15 pages
Item 1.
| (a) | Name of Issuer: YuMe, Inc. |
| (b) | Address of Issuer’s Principal Executive Offices: 1204 Middlefield Road, Redwood City, CA 94063 USA |
Item 2.
| (a) | Name of Person Filing: |
Menlo Ventures X, L.P. (“MV X”)
Menlo Entrepreneurs Fund X, L.P. (“MEF X”)
MMEF X, L.P. (“MMEF X”)
MV Management X, L.L.C. (“MVM X”)
Henry D. Montgomery (“HDM”)
Douglas C. Carlisle (“DCC”)
John W. Jarve (“JWJ”)
Sonja H. Perkins (“SHP”)
Mark A. Siegel (“MAS”)
Pravin A. Vazirani (“PAV”)
Shawn T. Carolan (“STC”)
| (b) | Address of Principal Business Office or, if none, Residence |
3000 Sand Hill Road
Building 4, Suite 100
Menlo Park, CA 94025
| (c) | Citizenship: |
| Entities: | MV X | – | Delaware | |||
| MEF X | – | Delaware | ||||
| MMEF X | – | Delaware | ||||
| MVM X | – | Delaware | ||||
| Individuals: | HDM | – | United States | |||
| DCC | – | United States | ||||
| JWJ | – | United States | ||||
| SLH | – | United States | ||||
| MAS | – | United States | ||||
| PAV | – | United States | ||||
| STC | – | United States | ||||
| (d) | Title of Class of Securities: Common Stock |
| (e) | CUSIP Number: 98872B 10 4 |
| Item 3. | If this statement is filed pursuant to §§240.13d-1(b), or 240.13d-2(b) or (c), check whether the person filing is a: |
Not applicable
Page 13 of 15 pages
| Item 4. | Ownership.The following information with respect to the ownership of the Common Stock by the Reporting Persons filing this statement on Schedule 13G is provided as of December 31, 2013: |
| MV X | MEF X | MMEF X | MVM X | HDM | DCC | |||||||||||||||||||||
(a) | Beneficial Ownership | 2,431,933 | 20,671 | 42,558 | 2,495,162 | 2,495,162 | 2,495,162 | |||||||||||||||||||
(b) | Percentage of Class | 7.62 | % | 0.06 | % | 0.13 | % | 7.81 | % | 7.81 | % | 7.81 | % | |||||||||||||
(c) | Sole Voting Power | 2,431,933 | 20,671 | 42,558 | 2,495,162 | -0- | -0- | |||||||||||||||||||
| Shared Voting Power | -0- | -0- | -0- | -0- | 2,495,162 | 2,495,162 | ||||||||||||||||||||
| Sole Dispositive Power | 2,431,933 | 20,671 | 42,558 | 2,495,162 | 0 | 0 | ||||||||||||||||||||
| Shared Dispositive Power | -0- | -0- | -0- | -0- | 2,495,162 | 2,495,162 | ||||||||||||||||||||
| JWJ | SHP | MAS | PAV | STC | ||||||||||||||||||
(a) | Beneficial Ownership | 2,495,162 | 2,495,162 | 2,495,162 | 2,495,162 | 2,495,162 | ||||||||||||||||
(b) | Percentage of Class | 7.81 | % | 7.81 | % | 7.81 | % | 7.81 | % | 7.81 | % | |||||||||||
(c) | Sole Voting Power | -0- | -0- | -0- | -0- | -0- | ||||||||||||||||
| Shared Voting Power | 2,495,162 | 2,495,162 | 2,495,162 | 2,495,162 | 2,495,162 | |||||||||||||||||
| Sole Dispositive Power | -0- | -0- | -0- | -0- | -0- | |||||||||||||||||
| Shared Dispositive Power | 2,495,162 | 2,495,162 | 2,495,162 | 2,495,162 | 2,495,162 | |||||||||||||||||
| Item 5. | Ownership of Five Percent or Less of a Class |
If this statement is being filed to report the fact that as of the date hereof the reporting person has ceased to be the beneficial owner of more than five percent of the class of securities, check the following ¨.
| Item 6. | Ownership of More than Five Percent on Behalf of Another Person |
Not applicable
| Item 7. | Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on By the Parent Holding Company or Control Person. |
Not applicable
| Item 8. | Identification and Classification of Members of the Group |
Not applicable
| Item 9. | Notice of Dissolution of a Group |
Not applicable
| Item 10. | Certification |
Not applicable
Page 14 of 15 pages
SIGNATURES
After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.
Date: February 10, 2014
| MENLO VENTURES X, L.P. | MENLO ENTREPRENEURS FUND X, L.P | |||||||||||
| By: | MV Management X, L.L.C. | By: | MV Management X, L.L.C. | |||||||||
| its general partner | its general partner | |||||||||||
| By | /s/ Pravin A. Vazirani | By | /s/ Pravin A. Vazirani | |||||||||
| Managing Member | Managing Member | |||||||||||
| MMEF X, L.P | ||||||||||||
| By: | MV Management X, L.L.C. | |||||||||||
| its general partner | ||||||||||||
| By | /s/ Pravin A. Vazirani | |||||||||||
| Managing Member | ||||||||||||
| MV MANAGEMENT X, L.L.C. | ||||||||||||
/s/ Henry D. Montgomery | /s/ John W. Jarve | |||||||||||
| Henry D. Montgomery | John W. Jarve | |||||||||||
/s/ Douglas C. Carlisle | /s/ Sonja H. Perkins | |||||||||||
| Douglas C. Carlisle | Sonja H. Perkins | |||||||||||
/s/ Mark A. Siegel | /s/ Pravin A. Vazirani | |||||||||||
| Mark A. Siegel | Pravin A. Vazirani | |||||||||||
/s/ Shawn T. Carolan | ||||||||||||
| Shawn T. Carolan | ||||||||||||
| Exhibit(s): | 99.1: Joint Filing Statement |
Page 15 of 15 pages
