YuMe (YUME) 10-K 10 Mar 16 2015 FY Annual report Financial data

Document And Entity Information

Document And Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2015	Feb. 29, 2016	Jun. 30, 2015
Entity Registrant Name	YuMe Inc
Entity Central Index Key	1,415,624
Trading Symbol	yume
Current Fiscal Year End Date	--12-31
Entity Filer Category	Accelerated Filer
Entity Current Reporting Status	Yes
Entity Voluntary Filers	No
Entity Well-known Seasoned Issuer	No
Entity Common Stock, Shares Outstanding (in shares)		34,811,521
Entity Public Float			$ 90,145,250
Document Type	10-K
Document Period End Date	Dec. 31, 2015
Document Fiscal Year Focus	2,015
Document Fiscal Period Focus	FY
Amendment Flag	false

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($) $ in Thousands	Dec. 31, 2015	Dec. 31, 2014
Current assets:
Cash and cash equivalents	$ 17,859	$ 38,059
Marketable securities	30,600	$ 26,158
Restricted cash	292
Accounts receivable, net	67,131	$ 68,441
Prepaid expenses and other current assets	3,978	3,642
Total current assets	119,860	136,300
Marketable securities, long-term	11,724	2,428
Property, equipment and software, net	12,110	10,407
Goodwill	3,902	3,902
Intangible assets, net	659	1,329
Restricted cash, non-current	403	292
Deposits and other assets	416	384
Total assets	149,074	155,042
Current liabilities:
Accounts payable	12,080	11,692
Accrued digital media property owner costs	17,155	18,277
Accrued liabilities	16,767	16,338
Deferred revenue	$ 214	198
Capital leases, current		41
Total current liabilities	$ 46,216	46,546
Other long-term liabilities	77	117
Deferred tax liability	178	431
Total liabilities	$ 46,471	$ 47,094
Commitments and contingencies (Note 9)
Stockholders’ equity:
Preferred stock: $0.001 par value; 20,000,000 shares authorized, no shares issued and outstanding as of December 31, 2015 and December 31, 2014
Common stock: $0.001 par value; 200,000,000 shares authorized as of December 31, 2015 and 2014; 34,455,220 and 33,066,327 shares issued and outstanding as of December 31, 2015 and 2014, respectively	$ 34	$ 33
Additional paid-in-capital	$ 150,001	$ 138,497
Treasury stock: 66,666 shares as of December 31, 2015 and 2014
Accumulated deficit	$ (47,167)	$ (30,422)
Accumulated other comprehensive loss	(265)	(160)
Total stockholders’ equity	102,603	107,948
Total liabilities and stockholders’ equity	$ 149,074	$ 155,042

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parentheticals) - $ / shares	Dec. 31, 2015	Dec. 31, 2014
Preferred stock, par value (in dollars per share)	$ 0.001	$ 0.001
Preferred stock, shares authorized (in shares)	20,000,000	20,000,000
Preferred stock, shares issued (in shares)	0	0
Preferred stock, shares outstanding (in shares)	0	0
Common stock, par value (in dollars per share)	$ 0.001	$ 0.001
Common stock, shares authorized (in shares)	200,000,000	200,000,000
Common stock, shares issued (in shares)	34,455,220	33,066,327
Common stock, shares outstanding (in shares)	34,455,220	33,066,327
Treasury stock, shares (in shares)	66,666	66,666

Consolidated Statements of Oper

Consolidated Statements of Operations - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Revenue	$ 173,254	$ 177,779	$ 151,128
Cost of revenue	95,028	93,096	80,242
Gross profit	78,226	84,683	70,886
Operating expenses:
Sales and marketing	59,912	65,112	47,118
Research and development	10,937	5,908	4,499
General and administrative	23,584	21,736	17,992
Total operating expenses	94,433	92,756	69,609
Income (loss) from operations	(16,207)	(8,073)	1,277
Interest expense	(8)	(8)	(47)
Other expense, net	(230)	(888)	(239)
Total interest and other expense, net	(238)	(896)	(286)
Income (loss) before income taxes	(16,445)	(8,969)	991
Income tax (expense) benefit	(300)	224	(670)
Net income (loss)	$ (16,745)	$ (8,745)	$ 321
Net income (loss) per share:
Basic (in dollars per share)	$ (0.49)	$ (0.27)	$ 0.02
Diluted (in dollars per share)	$ (0.49)	$ (0.27)	$ 0.02
Weighted-average shares used to compute net income (loss) per share:
Basic (in shares)	33,829	32,591	15,752
Diluted (in shares)	33,829	32,591	17,250

Consolidated Statements of Comp

Consolidated Statements of Comprehensive Income (Loss) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Net income (loss)	$ (16,745)	$ (8,745)	$ 321
Other comprehensive income (loss):
Foreign currency translation adjustments	(48)	(58)	45
Unrealized loss on marketable securities, net of tax	(57)	(22)	(7)
Other comprehensive income (loss)	(105)	(80)	38
Comprehensive income (loss)	$ (16,850)	$ (8,825)	$ 359

Consolidated Statements of Conv

Consolidated Statements of Convertible Preferred Stock and Stockholders' Equity (Deficit) - USD ($) $ in Thousands	Convertible Preferred Stock [Member]	Common Stock [Member]	Treasury Stock [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	AOCI Attributable to Parent [Member]	Total
Balances (in shares) at Dec. 31, 2012	129,806,334	4,816,863
Balances at Dec. 31, 2012	$ 76,191	$ 5		$ 6,782	$ (21,998)	$ (118)	$ (15,329)
Option and warrant exercises (in shares)		215,960					192,000
Issuance of common stock upon exercise of stock options and warrants				282			$ 282
Issuance of common stock upon the vesting of restricted stock units (in shares)		2,168
Stock-based compensation				$ 4,060			4,060
Foreign currency translation adjustment						$ 45	45
Unrealized losses on marketable securities						$ (7)	(7)
Conversion of preferred stock to common stock (in shares)	(129,806,334)	21,840,537
Conversion of preferred stock to common stock	$ (76,191)	$ 22		$ 76,169			76,191
Conversion of preferred stock warrants to common stock warrants				426			426
Stock Issued During Period, Shares, New Issues		5,125,000
Initial public offering, net of issuance costs		$ 5		$ 39,971			$ 39,976
Treasury stock (Note 10) (in shares)		(66,666)
Treasury stock (Note 10)			$ 66,666
Net income					$ 321		$ 321
Balances (in shares) at Dec. 31, 2013		31,933,862
Balances at Dec. 31, 2013		$ 32	$ 66,666	$ 127,690	$ (21,677)	$ (80)	$ 105,965
Option and warrant exercises (in shares)		801,691					802,000
Issuance of common stock upon exercise of stock options and warrants		$ 1		3,143			$ 3,144
Issuance of common stock upon the vesting of restricted stock units (in shares)		15,450
Stock-based compensation				$ 6,134			6,134
Foreign currency translation adjustment						$ (58)	(58)
Unrealized losses on marketable securities						$ (22)	(22)
Net income					$ (8,745)		(8,745)
Balances (in shares) at Dec. 31, 2014		33,066,327
Balances at Dec. 31, 2014		$ 33	$ 66,666	$ 138,497	$ (30,422)	$ (160)	107,948
Common stock issued in connection with employee stock purchase plan (in shares)		315,324
Issuance of common stock in connection with employee stock purchase plan				1,530			$ 1,530
Option and warrant exercises (in shares)		268,172					256,000
Issuance of common stock upon exercise of stock options and warrants				803			$ 803
Issuance of common stock upon the vesting of restricted stock units (in shares)		723,978
Stock-based compensation				$ 9,423			9,423
Foreign currency translation adjustment						$ (48)	(48)
Unrealized losses on marketable securities						$ (57)	(57)
Net income					$ (16,745)		(16,745)
Balances (in shares) at Dec. 31, 2015		34,455,220
Balances at Dec. 31, 2015		$ 34	$ 66,666	$ 150,001	$ (47,167)	$ (265)	102,603
Common stock issued in connection with employee stock purchase plan (in shares)		396,743
Issuance of common stock in connection with employee stock purchase plan				1,322			1,322
Issuance of common stock upon the vesting of restricted stock units cash used to net settle equity awards		$ 1		$ (44)			$ (43)

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Maturities of Marketable Securities [Member]
Investing activities:
Marketable securities	$ 29,630	$ 9,400
Sale of Marketable Securities [Member]
Investing activities:
Marketable securities		1,206
Net income (loss)	$ (16,745)	(8,745)	$ 321
Depreciation and amortization	6,006	4,620	4,103
Stock-based compensation	8,879	5,774	3,834
Allowances for doubtful accounts receivable	963	1,154	493
Deferred income taxes	(253)	(336)	$ (189)
Amortization of premiums on marketable securities, net	$ 422	$ 498
Change in fair value of preferred stock warrants			$ 125
Accounts receivable	$ 347	$ (4,102)	(17,919)
Prepaid expenses and other current assets	(336)	(1,070)	(1,227)
Deposits and other assets	(32)	(22)	173
Accounts payable	381	4,515	447
Accrued digital media property owner costs	(1,122)	918	4,884
Accrued liabilities	384	3,704	5,671
Deferred revenue	16	(116)	(214)
Other liabilities	(40)	(22)	(39)
Net cash provided by (used in) operating activities	(1,130)	6,766	463
Purchases of property and equipment	(2,824)	(5,888)	(1,992)
Capitalized software development costs	(3,666)	(1,996)	(1,752)
Purchases of marketable securities	(43,845)	$ (18,231)	$ (21,488)
Change in restricted cash	(403)
Net cash used in investing activities	$ (21,108)	$ (15,509)	$ (25,232)
Financing activities:
Proceeds from initial public offering, net of offering costs			39,976
Repayments of borrowings under notes payable			(185)
Repayments of borrowings under capital leases	$ (41)	$ (340)	(632)
Proceeds from exercise of common stock options and warrants	2,127	4,574	282
Net cash provided by financing activities	2,086	4,234	39,441
Effect of exchange rate changes on cash and cash equivalents	(48)	(58)	45
Change in cash and cash equivalents	(20,200)	(4,567)	14,717
Cash and cash equivalents—Beginning of period	38,059	42,626	27,909
Cash and cash equivalents—End of period	$ 17,859	38,059	42,626
Supplemental disclosures of cash flow information:
Cash paid for interest		9	48
Cash paid for income taxes	$ 426	930	440
Stock-based compensation capitalized for internal-use software	544	360	226
Non-cash investing and financing activities:
Purchases of property and equipment recorded in accounts payable	$ 44	37	$ 582
Vesting of early exercised stock options		$ 100

Note 1 - Organization and Descr

Note 1 - Organization and Description of Business	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Organization, Consolidation and Presentation of Financial Statements Disclosure [Text Block]	1. Organization and Description of Business Organization and Nature of Operations YuMe, Inc. (the "Company") was incorporated in Delaware on December 16, 2004. The Company, including its wholly-owned subsidiaries, is a leading independent provider of digital video brand advertising solutions. The Company's proprietary technologies serve the specific needs of brand advertisers and enable them to find and target large, brand-receptive audiences across a wide range of Internet-connected devices and digital media properties. The Company's software is used by global digital media properties to monetize professionally-produced content and applications. The Company facilitates digital video advertising by dynamically matching relevant audiences available through its digital media property partners with appropriate advertising campaigns from its advertising customers. The Company helps its advertising customers overcome the complexities of delivering digital video advertising campaigns in a highly fragmented environment where dispersed audiences use a growing variety of Internet-connected devices to access thousands of online and mobile websites and applications. The Company delivers video advertising impressions across personal computers, smartphones, tablets, set-top boxes, game consoles, Internet-connected TVs and other devices. The Company's video ads run when users choose to view video content on their devices. On each video advertising impression, the Company collects dozens of data elements that it uses for its advanced audience modeling algorithms that continuously improve brand-targeting effectiveness. Basis of Presentation The Company’s consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (the “SEC”). In July 2013, the Company's board of directors and stockholders approved an amendment to the amended and restated certificate of incorporation. The amendment provided for a 1-for-6 reverse stock split of the outstanding common stock, effective July 24, 2013. Accordingly, (i) every six shares of common stock were combined into one share of common stock, (ii) the number of shares of common stock into which each outstanding option or warrant to purchase common stock is exercisable, as the case may be, have been proportionately decreased on a 1-for-6 basis, (iii) the exercise price for each such outstanding option or warrant to purchase common stock has been proportionately increased on a 6-for-1 basis, and (iv) the conversion ratio for each share of preferred stock outstanding was proportionately reduced on a 1-for-6 basis. All of the share numbers, share prices, and exercise prices have been adjusted within these financial statements, on a retroactive basis, to reflect this 1-for-6 reverse stock split. The Company paid cash in lieu of any fractional shares to which a holder of common stock would otherwise be entitled as a result of the reverse stock split. On August 12, 2013, the Company closed the IPO of its common stock pursuant to a registration statement on Form S-1. In the IPO, the Company sold 5,125,000 shares of common stock at a public offering price of $9.00 per share. Net proceeds were approximately $40.0 million, after deducting underwriting discounts and commissions of $3.2 million and offering expenses of $2.9 million. Upon the closing of the IPO, all outstanding shares of the Company’s convertible preferred stock automatically converted into 21,840,537 shares of common stock and all outstanding warrants to purchase convertible preferred stock converted into warrants to purchase 53,983 shares of common stock. Basis of Consolidation The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiaries. All intercompany accounts and transactions have been eliminated in consolidation. Certain Significant Risks and Uncertainties The Company operates in a dynamic industry and, accordingly, can be affected by a variety of factors. For example, the Company believes that changes in any of the following areas could have a significant negative effect on its future financial position, results of operations, or cash flows: rates of revenue growth; traffic to and pricing with the Company's network of digital media property owners; scaling and adaptation of existing technology and network infrastructure; adoption of the Company’s product and solution offerings; management of the Company's growth; new markets and international expansion; protection of the Company's brand, reputation and intellectual property; competition in the Company's markets; recruiting and retaining qualified employees and key personnel; intellectual property infringement and other claims; and changes in government regulation affecting the Company's business, among other things.

Note 2 - Summary of Significant

Note 2 - Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Significant Accounting Policies [Text Block]	2. Summary of Significant Accounting Policies Use of Estimates The preparation of the Company's consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of income and expenses during the reporting period. These estimates are based on information available as of the date of the financial statements; therefore, actual results could differ from management's estimates. Foreign Currency Translation and Transactions The consolidated financial statements of the Company's foreign subsidiaries are measured using the local currency as the functional currency, except for India and France, which have U.S. dollar and British pound sterling functional currencies, respectively. Assets and liabilities of foreign subsidiaries are translated at exchange rates in effect as of the balance sheet date. Revenues and expenses are translated at average exchange rates in effect during the period. Translation adjustments are recorded within accumulated other comprehensive loss, a separate component of stockholders' equity, on the consolidated balance sheets. Foreign exchange transaction losses totaled $0.5 million, $1.0 million and $0.1 million for 2015, 2014 and 2013, respectively. Cash and Cash Equivalents The Company invests a portion of its excess cash in money market funds. The Company considers all highly liquid financial instruments purchased with original maturities of three months or less to be cash equivalents. Marketable Securities The Company began investing its cash and cash equivalents in marketable securities during the fourth quarter of 2013. Marketable securities are classified as available-for-sale and have consisted of highly liquid corporate bonds, commercial paper and certificates of deposits that comply with the Company’s minimum credit rating policy. Short-term marketable securities consist of investments with final maturities of at least three months from the date of purchase that the Company intends to own for up to 12 months. Long-term marketable securities consist of investments with final maturities of more than 12 months from the date of purchase that the Company intends to own for more than 12 months, but not more than 24 months. By policy, the final maturity for each security within the portfolio shall not exceed 24 months from the date of purchase and the weighted average maturity of the portfolio shall not exceed 12 months at any point in time. Marketable securities are carried at fair value with unrealized gains and losses, net of taxes, reported as a component of stockholders’ equity on the consolidated balance sheets. See Note 3 for additional information regarding the Company’s marketable securities. Restricted Cash The Company’s new lease agreement for its New York office requires a security deposit in the amount of $0.4 million to be maintained in the form of an unconditional, irrevocable letter of credit issued to the benefit of the landlord. The letter of credit is subject to renewal annually until the lease expires in September 2027. On July 1, 2020, the required security deposit will decrease to $0.3 million. The lease agreement for the Company's previous New York office required a security deposit in the amount of $0.3 million to be maintained in the form of an unconditional, irrevocable letter of credit issued to the benefit of the landlord. The letter of credit will expire when the lease expires in March 2016. As of December 31, 2015 and 2014, the Company had letters of credit totaling $0.7 million and $0.3 million, respectively, included in restricted cash (current and non-current) in the consolidated balance sheets. Foreign Currency Transaction Risk—Foreign Currency Forward Contracts The Company transacts business in various foreign currencies and in the second quarter of 2015 established a program that utilizes foreign currency forward contracts to offset the risks associated with the effects of certain foreign currency exposures. Under this program, to the Company enters into foreign currency forward contracts so that increases or decreases in foreign currency exposures are offset at least in part by gains or losses on the foreign currency forward contracts in order to mitigate the risks and volatility associated with the Company’s foreign currency transactions. The Company may suspend this program from time to time. Foreign currency exposures typically arise from British pound and euro denominated transactions that the Company expects to cash settle in the near term, which are charged against earnings in the period incurred. The Company’s foreign currency forward contracts are short-term in duration. The Company does not use foreign currency forward contracts for trading purposes nor does it designate forward contracts as hedging instruments pursuant to ASC 815. Accordingly, the Company records the fair values of these contracts as of the end of its reporting period to its condensed consolidated balance sheets with changes in fair values recorded to its condensed consolidated statement of operations. Given the short duration of the forward contracts, the amount recorded is not significant. The balance sheet classification for the fair values of these forward contracts is prepaid expenses and other current assets for a net unrealized gain position, and accrued liabilities for a net unrealized loss position. The statement of operations classification for changes in fair value of these forward contracts is other expense, net for both realized and unrealized gains and losses. The Company expects to continue to realize gains or losses with respect to its foreign currency exposures, net of gains or losses from its foreign currency forward contracts. The Company’s ultimate realized gain or loss with respect to foreign currency exposures will generally depend on the size and type of cross-currency transactions that it enters into, the currency exchange rates associated with these exposures and changes in those rates, the net realized gain or loss on its foreign currency forward contracts and other factors. As of December 31, 2015, the notional amount and the aggregate fair value of the forward contracts the Company held to purchase U.S. dollars in exchange for British pounds and euros was $7.7 million. Net foreign exchange transaction gains/(losses) included in other expense, net in the Company’s consolidated statements of operations was immaterial for 2015 relating to the Company’s British pound sterling and euro forward contracts. Concentrations and Other Risks Financial instruments that subject the Company to a concentration of credit risk consist of cash and cash equivalents, marketable securities and accounts receivable. Cash and cash equivalents are deposited with one domestic and five foreign highly rated financial institutions and cash equivalents are invested in highly rated money market funds. Periodically, such balances may be in excess of federally insured limits. Marketable securities consist of highly liquid corporate bonds, commercial paper and certificates of deposits that comply with the Company’s minimum credit rating policy. Except for the Company’s single largest advertising agency customer noted below, credit risk with respect to accounts receivable is dispersed due to the large number of advertising customers. Collateral is not required for accounts receivable. The Company performs ongoing credit evaluations of customers’ financial condition and periodically evaluates its outstanding accounts receivable and establishes an allowance for doubtful accounts receivable based on the Company’s historical experience, the current aging and circumstances of accounts receivable and general industry and economic conditions. Accounts receivable are written off by the Company when it has been determined that all available collection avenues have been exhausted. In 2015 and 2014, bad debt write-offs totaled $0.5 million and $0.7 million, respectively. The Company did not write-off any doubtful accounts receivable as bad debt during the year ended December 31, 2013. If circumstances change, higher than expected bad debts may result in future write-offs that are greater than the Company’s estimates. The following table presents the changes in the allowance for doubtful accounts receivable (in thousands): Years Ended December 31, 201 5 201 4 201 3 Allowance for doubtful accounts receivable: Balance – beginning of period $ 1,471 $ 1,056 $ 563 Allowance for doubtful accounts receivable 963 1,154 493 Doubtful accounts receivable write-offs (473 ) (739 ) – Balance – end of period $ 1,961 $ 1,471 $ 1,056 One advertising agency customer accounted for 19% of the Company’s revenue in 2013. Property, Equipment and Software Property and equipment are stated at cost, net of accumulated depreciation and amortization. Depreciation is calculated using the straight-line method over the estimated useful lives of the assets, which are generally three to five years. Leasehold improvements are amortized over the shorter of the asset life or remaining lease term. Internal-Use Software Development Costs The Company capitalizes the costs to develop internal-use software when preliminary development efforts are successfully completed, it has authorized and committed project funding, and it is probable that the project will be completed and the software will be used as intended. Such costs are amortized on a straight-line basis over the estimated useful life of the software, which approximates three years. Costs incurred prior to meeting these criteria, together with costs incurred for training and maintenance, are expensed as incurred. Costs incurred for upgrades and enhancements that are expected to result in additional material functionality are capitalized and amortized over the respective estimated useful life. The Company capitalized $4.2 million, $2.4 million and $2.0 million of internal-use software costs during the years ended December 31, 2015, 2014 and 2013, respectively, which are included in property, equipment and software on the consolidated balance sheets. Amortization expense associated with capitalized internal-use software totaled approximately $1.6 million, $1.1 million and $1.0 million for the years ended December 31, 2015, 2014 and 2013, respectively. Impairment of Long-lived Assets The Company evaluates its long-lived assets for impairment when circumstances indicate the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported as a separate caption at the lower of the carrying amount or fair value less costs to sell. There were no impairment charges recorded or changes in estimated useful lives during years ended December 31, 2015, 2014 and 2013. Deferred Rent The Company leases facilities worldwide under non-cancelable operating leases that expire through August 2024. These leases contain various renewal options. The Company recognizes rent holidays and escalating rent provisions on a straight-line basis over the term of the lease. The Company's deferred rent liability related to these facilities was approximately $0.4 and $0.3 million at December 31, 2015 and 2014, respectively, which are included in “Accrued liabilities” and “Other long-term liabilities” on the consolidated balance sheets. Revenue Recognition The Company's revenue is principally derived from advertising services measured by the number of advertising impressions displayed on digital media properties owned and controlled by third party digital media property owners and primarily priced on a cost per thousand impressions (“CPM”) basis. The Company recognizes revenue when: (1) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (2) delivery has occurred or services have been provided; (3) the fee is fixed or determinable; and (4) collection is reasonably assured. For all revenue transactions, the Company considers a signed agreement, a binding insertion order or other similar documentation to be persuasive evidence of an arrangement. Arrangements for these services generally have a term of up to three months. In some cases the term may be up to one year or more. In the normal course of business, the Company acts as a facilitator in executing transactions with third parties. The determination of whether revenue should be reported on a gross or net basis is based on an assessment of whether the Company is acting as the principal or an agent in the transaction. In determining whether the Company acts as the principal or an agent, the Company follows the accounting guidance for principal-agent considerations. While none of the factors identified in this guidance is individually considered presumptive or determinative, because the Company is the primary obligor and is responsible for (i) identifying and contracting with third party advertisers, (ii) establishing the selling prices of the advertisements sold, (iii) performing all billing and collection activities including retaining credit risk and (iv) bearing sole responsibility for fulfillment of the advertising, which may also include committing to buy advertising inventory in advance, the Company acts as the principal in these arrangements and therefore reports revenue earned and costs incurred on a gross basis. The Company recognizes revenue based on delivery information from a combination of third party reporting and the Company's proprietary campaign tracking systems. Multiple-element Arrangements The Company enters into arrangements with customers to sell advertising packages that include different media placements or ad services that are delivered at the same time, or within close proximity of one another. At the inception of an arrangement, the Company allocates arrangement consideration in multiple-deliverable revenue arrangements to all deliverables, based on the relative selling price method in accordance with the selling price hierarchy, which includes: (1) vendor-specific objective evidence (“VSOE”) if available; (2) third party evidence (“TPE”) if VSOE is not available; and (3) best estimate of selling price (“BESP”) if neither VSOE nor TPE is available. VSOE TPE BESP The Company recognizes the relative fair value of the media placements or ad services as they are delivered assuming all other revenue recognition criteria are met. Deferred revenue is comprised of contractual billings in excess of recognized revenue and payments received in advance of revenue recognition. Cost of revenue Cost of revenue consists of amounts incurred with digital media property owners that are directly related to a revenue-generating event, direct labor costs, amortization of revenue-producing acquired technologies, Internet access costs and depreciation expense. The Company incurs costs with digital media property owners in the period the advertising impressions are delivered or in limited circumstances, based on minimum guaranteed number of impressions. Such amounts incurred are classified as cost of revenue in the corresponding period in which the revenue is recognized in the consolidated statements of operations. Advertising expense The Company's advertising costs are expensed as incurred. The Company incurred approximately $0.6 million, $1.7 million and $1.5 million in advertising expenses for the years ended December 31, 2015, 2014 and 2013, respectively. Comprehensive Income (Loss) Comprehensive income (loss) consists of net income (loss) and changes in accumulated other comprehensive income (loss), which are primarily the result of foreign currency translation adjustments and unrealized gains or losses on marketable securities, net of tax. Stock-based Compensation The Company measures compensation expense for all stock-based payment awards, including stock options granted to employees, directors and non-employees based on the estimated fair values on the date of the grant. The fair value of each stock option granted is estimated using the Black-Scholes option valuation model. Stock-based compensation expense related to restricted stock units (“RSUs”) is based on the grant date fair value of the RSUs. Stock-based compensation is recognized on a straight-line basis over the requisite service period. Stock-based compensation expense is recorded net of estimated forfeitures in our consolidated statements of income and as such is recorded for only those share-based awards that we expect to vest. The Company estimates the forfeiture rate based on historical forfeitures of equity awards and adjusts the rate to reflect changes in facts and circumstances, if any. The Company will revise our estimated forfeiture rate if actual forfeitures differ from our initial estimates. Goodwill Goodwill is not amortized, but is tested for impairment at least annually or as circumstances indicate the value may no longer be recoverable. The Company evaluates goodwill for impairment annually in the fourth quarter of its fiscal year or, whenever events or changes in circumstances indicate the carrying value of goodwill may not be recoverable. Triggering events that may indicate impairment include, but are not limited to, a significant adverse change in customer demand or business climate that could affect the value of goodwill or a significant decrease in expected cash flows. Through December 31, 2015, no impairment of goodwill has been identified. The FASB issued an accounting standard update that permits entities to first assess qualitative factors to determine whether it is more likely than not (a likelihood of more than 50%) that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform the two-step goodwill impairment test. This new guidance was adopted by the Company on January 1, 2012 on a prospective basis and the adoption of did not materially impact the Company’s consolidated financial statements. The Company has elected to first assess qualitative factors to determine whether it is necessary to perform the two-step annual goodwill impairment test. The Company assesses qualitative factors including its market capitalization, stock price, industry and market conditions, cost factors and cash flows and concluded that it was more likely than not that the fair value of its sole reporting unit is greater than the carrying value of goodwill. As a result of a decline in the market price of the Company’s common stock (as quoted on the New York Stock Exchange) during the third quarter of 2015, the Company performed a qualitative assessment as of September 30, 2015 to determine if it was more likely than not that the fair value of the YuMe, Inc. reporting unit exceeded its carrying value. In making this assessment, the Company evaluated overall business and macroeconomic conditions since its last assessment as of December 31, 2014. As a result of this qualitative assessment, the Company performed Step 1 of the goodwill impairment test as of September 30, 2015 to identify any potential impairment. Accordingly, the Company compared the fair value of the reporting unit (including goodwill) to its carrying value and determined that because its fair value exceeded its carrying value that goodwill was not impaired. The Company determined the fair value of the reporting unit by calculating the average of market price of its common stock for a period before and after September 30, 2015 and adjusting such average for an appropriate control premium. The resulting fair value was in excess of the carrying value of the reporting unit as of September 30, 2015 and therefor none of the goodwill recorded on the Company’s consolidated balance sheet as of September 30, 2015 was impaired. The Company again performed Step 1 of the goodwill impairment test as of December 31, 2015 in connection with its annual accounting procedures and the continued decline in the market price of the Company’s common stock and again determined none of the goodwill recorded on the Company’s consolidated balance sheet as of December 31, 2015 was impaired. If the market price of the Company’s common stock experiences further and sustained declines from current levels, or if other events or circumstances change that would more likely than not reduce the fair value of the reporting unit below its respective carrying value, all or a portion of the $3.9 million of goodwill may be impaired in future periods. Intangible Assets Acquired intangible assets consist of acquired customer relationships, developed technology and non-compete agreements. Acquired intangible assets are recorded at fair value, net of accumulated amortization. Intangible assets are amortized on a straight-line basis over their estimated useful lives. The Company reviews identifiable amortizable intangible assets to be held and used for impairment whenever events or changes in circumstances indicate that the carrying value of the assets may not be recoverable. Determination of recoverability is based on the lowest level of identifiable estimated undiscounted cash flows resulting from use of the asset and its eventual disposition. Measurement of any impairment loss is based on the excess of the carrying value of the asset over its fair value. Through December 31, 2015, no impairment of intangibles has been identified. Preferred Stock Warrant Liability Prior to our IPO on August 7, 2013, freestanding warrants related to shares of the Company’s preferred stock that were contingently redeemable were classified as a liability on the Company's consolidated balance sheet. The convertible preferred stock warrants were subject to re-measurement at each balance sheet date up to the date of our IPO and any changes in fair value were recognized as a component of “Other income (expense), net.” As of August 7, 2013, all redeemable convertible preferred stock warrants were converted into warrants to purchase common stock and the liability of $0.4 million was reclassified to additional paid-in capital. Income Taxes The Company records income taxes using the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the Company's consolidated financial statements or income tax returns. In estimating future tax consequences, expected future events other than enactments or changes in the tax law or rates are considered. Valuation allowances are provided when necessary to reduce deferred tax assets to the amount expected to be realized. The Company operates in various tax jurisdictions and is subject to audit by various tax authorities. The Company provides for tax contingencies whenever it is deemed probable that a tax asset has been impaired or a tax liability has been incurred for events such as tax claims or changes in tax laws. Tax contingencies are based upon their technical merits, relative tax law, and the specific facts and circumstances as of each reporting period. Changes in facts and circumstances could result in material changes to the amounts recorded for such tax contingencies. The Company records uncertain tax positions in accordance with accounting standards on the basis of a two-step process whereby (1) a determination is made as to whether it is more likely than not that the tax positions will be sustained based on the technical merits of the position and (2) for those tax positions that meet the more-likely-than-not recognition threshold the Company recognizes the largest amount of tax benefit that is greater than 50% likely to be realized upon ultimate settlement with the related tax authority. Recently Issued and Adopted Accounting Standards In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606) Revenue from Contracts with Customers (Topic 606) – Deferral of the Effective Date In January 2015, the FASB issued ASU 2015-01, Income Statement — Extraordinary and Unusual Items (Subtopic 225-20): Simplifying Income Statement Presentation by Eliminating the Concept of Extraordinary Items . In November 2015, the FASB issued ASU 2015-17, Balance Sheet Classification of Deferred Taxes , which simplifies the presentation of deferred taxes by requiring that deferred tax assets and liabilities be presented as noncurrent on the balance sheet. ASU 2015-17 is effective for annual reporting periods, and interim periods therein, beginning after December 15, 2015. Earlier application is permitted for all entities as of the beginning of an interim or annual reporting period. The Company has elected to adopt this update prospectively as of December 31, 2015. Prior periods have not been retrospectively adjusted and the impact to the consolidated financial statements as of December 31, 2015 was not material. In January 2016, the FASB issued ASU 2016-01, Financial Instruments--Overall Recognition and Measurement of Financial Assets and Financial Liabilities In February 2016, the FASB issued ASU 2016-02 Leases

Note 3 - Cash, Cash Equivalents

Note 3 - Cash, Cash Equivalents, and Marketable Securities	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Cash, Cash Equivalents, and Marketable Securities [Text Block]	3. Cash, Cash Equivalents, Marketable Securities and Derivative Instruments The Company’s cash equivalents consist of highly liquid fixed-income investments with original maturities of three months or less at the time of purchase . Short- and long-term marketable securities are comprised of highly liquid available-for-sale financial instruments (primarily corporate bonds, commercial paper and certificates of deposit) with final maturities of at least three months but no more than 24 months from the date of purchase . None of the Company’s marketable securities were in a continuous loss position for over twelve months as of December 31, 2015. Beginning in the second quarter of 2015, the Company entered into non-designated derivative instruments, specifically foreign currency forward contracts, to partially offset the foreign currency exchange gains and losses generated by the re-measurement of certain assets and liabilities denominated in non-functional currencies. The Company’s foreign currency forward contracts have terms of no more than 12 months, are classified as Level 2 and are valued using alternative pricing sources, such as spot currency rates, that are observable for the entire term of the asset or liability. These derivatives that are not designated as hedging instruments are adjusted to fair value through earnings in other income (expense), net in the consolidated statement of operations. The cost, gross unrealized gains and losses and fair value of the Company’s marketable securities and foreign currency forward contracts consisted of the following as of December 31, 2015 and 2014 (in thousands): Cost Gross Unrealized Gains Gross Unrealized Losses Fair Value December 31, 201 5 : Cash $ 7,638 $ — $ — $ 7,638 Cash equivalents: Money market funds (1) 10,221 — — 10,221 Total cash and cash equivalents 17,859 — — 17,859 Marketable securities: Corporate bonds 31,372 — (78 ) 31,294 Government and agency bonds 6,544 — (8 ) 6,536 Commercial paper 4,494 — — 4,494 Total marketable securities 42,410 — (86 ) 42,324 Total cash, cash equivalents and marketable securities $ 60,269 $ — $ (86 ) $ 60,183 Foreign currency forward contracts, net (2) $ — $ 10 $ — $ 10 Cost Gross Unrealized Gains Gross Unrealized Losses Fair Value December 31, 201 4 : Cash $ 26,755 $ — $ — $ 26,755 Cash equivalents: Money market funds (1) 11,304 — — 11,304 Total cash and cash equivalents 38,059 — — 38,059 Marketable securities: Corporate bonds 28,615 1 (30 ) 28,586 Total marketable securities 28,615 1 (30 ) 28,586 Total cash, cash equivalents and marketable securities $ 66,674 $ 1 $ (30 ) $ 66,645 (1) Included in “Cash and cash equivalents” in the accompanying consolidated balance sheets as of December 31. (2) Included in “Accrued liabilities” in the accompanying consolidated balance sheet as of December 31, 2015. Unrealized gains and losses, net of taxes, are included in “Accumulated other comprehensive loss,” which is reflected as a separate component of stockholders’ equity (deficit) on the consolidated balance sheets.

Note 4 - Fair Value of Financia

Note 4 - Fair Value of Financial Instruments	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Fair Value Disclosures [Text Block]	4. Fair Value of Financial Instruments The accounting guidance for fair value measurements prioritizes the inputs used in measuring fair value in the following hierarchy: Level 1 – Unadjusted quoted prices in active markets for identical assets or liabilities; Level 2 – Inputs, other than quoted prices in active markets, that are observable either directly or indirectly; and Level 3 – Unobservable inputs for which there is little or no market data, which require the Company to develop its own assumptions. A financial instrument’s categorization within the valuation hierarchy is based upon the lowest level of input that is significant to the fair value measurement. The carrying amounts of accounts receivable, accounts payable and accrued liabilities, approximate fair value due to their relatively short maturities. Prior to the conversion of the Company’s warrant liability on August 12, 2013, its preferred stock warrants were recorded at fair value. On August 12, 2013, upon the closing of the Company’s IPO, the warrants were converted from warrants to purchase preferred stock to warrants to purchase common stock and the liability at their then fair value of $0.4 million was reclassified to additional paid-in capital. Prior to this date, all changes in the fair value of the warrants were recorded in “Other expense, net” in the consolidated statements of operations. The fair value of the warrants outstanding, which were remeasured to fair value on a recurring basis at each balance sheet date, was determined using the Black-Scholes option pricing model. See Note 10 Marketable securities with final maturities of at least three months but no more than 12 months from the date of purchase are classified as short-term and marketable securities with final maturities of more than one year but less than two years from the date of purchase are classified as long-term. Our marketable securities are classified as available-for-sale and consist of high quality, investment grade securities from diverse issuers with predetermined minimum credit ratings. The Company values these securities based on pricing from pricing vendors who may use quoted prices in active markets for identical assets (Level 1 inputs) or inputs other than quoted prices that are observable either directly or indirectly (Level 2 inputs) in determining fair value. However, the Company classifies all of its marketable securities as having Level 2 inputs. The valuation techniques used to measure the fair value of the Company’s marketable securities having Level 2 inputs were derived from market prices that are corroborated by observable market data and quoted market prices for similar instruments. The following tables present information about the Company’s money market funds, marketable securities and foreign currency forward contracts measured at fair value on a recurring basis as of December 31, 2015 and 2014 and indicates the fair value hierarchy of the valuation techniques utilized by the Company to determine such fair value (in thousands): Fair Value M easurements at December 31, 2015 Level 1 Level 2 Level 3 Total Money market funds $ 10,221 $ – $ – $ 10,221 Marketable securities: Corporate bonds $ – $ 31,294 $ – $ 31,294 Government and agency bonds – 6,536 – 6,536 Commercial paper – 4,494 – 4,494 Total marketable securities $ – $ 42,324 $ – $ 42,324 Foreign currency forward contracts, net $ – $ 10 $ – $ 10 Fair Value M easurements at December 31, 2014 Level 1 Level 2 Level 3 Total Money market funds $ 11,304 $ – $ – $ 11,304 Marketable securities: Corporate bonds $ – $ 28,586 $ – $ 28,586 Total marketable securities $ – $ 28,586 $ – $ 28,586 The following table summarizes the changes in the warrant liability during 2013. Gains and losses reported in this table include changes in fair value that are attributable to both observable and unobservable inputs (in thousands): 2013 Beginning balance $ 301 Change in fair value recorded in other income (expense), net 125 Reclassification of warrants to additional paid-in capital in connection with the IPO(1) (426 ) Ending Balance $ – (1) Upon the closing of the IPO in August 2013, all outstanding warrants to purchase convertible preferred stock converted into warrants to purchase shares of common stock. Consequently, the Company reclassified the balance of these warrants to additional paid-in capital .

Note 5 - Property, Equipment, a

Note 5 - Property, Equipment, and Software	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Property, Plant and Equipment Disclosure [Text Block]	5. Property, Equipment and Software Property, equipment and software consisted of the following (in thousands): December 31, 2015 2014 Office furniture and fixtures $ 793 $ 889 Equipment and computers 12,597 10,042 Leasehold improvements 1,965 1,967 Software 2,011 1,891 Internally developed software costs 12,110 7,900 Total property, equipment and software 29,476 22,689 Less: accumulated depreciation and amortization (17,366 ) (12,282 ) Property, equipment and software, net $ 12,110 $ 10,407 Depreciation and amortization expense, including amortization of internal use software costs, was approximately $5.3 million, $3.9 million and $3.3 million, for the years ended December 31, 2015, 2014 and 2013, respectively. Assets recorded under capital leases consist primarily of data center equipment and were as follows (in thousands): December 31, 2015 2014 Gross assets under capital leases $ 633 $ 701 Less: accumulated depreciation (633 ) (682 ) Net assets under capital leases $ – $ 19

Note 6 - Goodwill and Intangibl

Note 6 - Goodwill and Intangible Assets	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Goodwill and Intangible Assets Disclosure [Text Block]	6. Goodwill and Intangible Assets As a result of the acquisition of Appealing Media on June 15, 2011, the Company recorded the fair value of acquired intangible assets and goodwill in the amount of $0.9 million for the excess of purchase consideration over the fair value of assets and liabilities acquired. In addition, as a result of the acquisition of Crowd Science, Inc. on December 28, 2012, the Company recorded the fair value of acquired intangible assets and goodwill in the amount of $3.0 million for the excess of purchase consideration over the fair value of assets and liabilities acquired. The intangible assets detail for the periods presented (dollars in thousands): Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted-Average Remaining Life (years) December 31, 201 5 : Developed technology $ 2,950 $ (2,300 ) $ 650 1.0 Customer relationships 104 (95 ) 9 0.4 Non-compete agreement 53 (53 ) - - $ 3,107 $ (2,448 ) $ 659 Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted-Average Remaining Life (years) December 31, 201 4 : Developed technology $ 2,950 $ (1,650 ) $ 1,300 2.0 Customer relationships 104 (75 ) 29 1.4 Non-compete agreement 53 (53 ) - - $ 3,107 $ (1,778 ) $ 1,329 Amortization expense for years ended December 31, 2015, 2014 and 2013 was $0.7 million, $0.7 million and $0.8 million, respectively. Amortization expense related to developed technology is included as a component of “Cost of revenue” in the consolidated statements of operations. Estimated future amortization expense of purchased intangible assets at December 31, 2015 was as follows (in thousands): Years ending December 31,: Amount 2016 $ 659

Note 7 - Accrued Liabilities

Note 7 - Accrued Liabilities	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Accounts Payable and Accrued Liabilities Disclosure [Text Block]	7. Accrued Liabilities Accrued liabilities consisted of the following (in thousands): December 31, 201 5 201 4 Accrued compensation $ 5,210 $ 6,884 Accrued vacation and other employee benefits 3,849 3,761 Accrued customer incentives 4,945 3,884 Accrued taxes 458 47 Other accrued expenses 2,305 1,762 Total accrued liabilities $ 16,767 $ 16,338

Note 8 - Borrowings

Note 8 - Borrowings	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Debt Disclosure [Text Block]	8. Borrowings In November 2014, the Company entered into a Loan and Security Agreement with Silicon Valley Bank (“SVB”) to borrow up to a maximum of $25.0 million collateralized by the Company’s cash deposits, accounts receivable and equipment, as well as certain other assets. The Loan and Security Agreement requires the Company to comply with certain financial and reporting covenants, including maintaining an adjusted quick ratio of 1.6 to 1.0. The Company has complied with all covenants since it entered into the Loan and Security Agreement. Annual fees under the agreement total one quarter of 1.0% of the average unused balance of the credit line per annum. As of December 31, 2015, the Company had no borrowings outstanding under this credit line. In connection with a previous Loan and Security Agreement with SVB that expired on May 3, 2013, the Company issued warrants to SVB to purchase 29,145 shares of Series C preferred stock, of which warrants to purchase 14,573 shares were issued September 25, 2009 and warrants to purchase 14,572 shares were issued January 27, 2010. These warrants had an exercise price of $1.7155 per share. During the three months ended December 31, 2013, SVB exercised these warrants and purchased shares of the Company’s common stock.

Note 9 - Commitments and Contin

Note 9 - Commitments and Contingencies	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Commitments and Contingencies Disclosure [Text Block]	9. Commitments and Contingencies Leases The Company leases office facilities under various non-cancellable operating leases that expire through September 2027. Rent expense under operating leases totaled $3.0 million, $2.7 million and $2.2 million for the years ended December 31, 2015, 2014 and 2013, respectively. Purchase Commitments During the normal course of business, to secure adequate ad inventory and impressions for its sales arrangements, the Company enters into agreements with digital media property owners that require purchase of a minimum number of impressions on a monthly or quarterly basis. Purchase commitments as of December 31, 2015 expire on various dates through December 2016. Future Payments Future minimum payments under these arrangements as of December 31, 2015 are as follows (in thousands): Payments Due by Period Total Less Than 1 Year 1 – 3 Years 3 – 5 Years More Than 5 Years Operating lease obligations $ 16,834 $ 2,467 $ 5,054 $ 3,840 $ 5,473 Traffic acquisition costs and other purchase commitments 1,431 1,431 — — — Total minimum payments $ 18,265 $ 3,898 $ 5,054 $ 3,840 $ 5,473 The contractual commitment amounts in the table above are associated with agreements that are enforceable and legally binding. Obligations under contracts that the Company can cancel without a significant penalty are not included in the table above. The Company has determined its uncertain tax positions as of December 31, 2015 will not result in any additional taxes payable by the Company. As a result, no amounts are shown in the table above relating to the Company’s uncertain tax positions. Legal Proceedings From time to time the Company may be a party to various litigation matters incidental to the conduct of its business. There is no pending or threatened legal proceeding to which the Company is currently a party that, in management’s opinion, is likely to have a material adverse effect to the Company’s consolidated financial position, results of operations, or cash flows. Indemnification Agreements In the ordinary course of business, the Company may provide indemnifications of varying scope and terms to customers, vendors, lessors, business partners, and other parties with respect to certain matters, including, but not limited to, losses arising out of breach of such agreements, services to be provided by the Company or from intellectual property infringement claims made by third parties. In addition, the Company has entered into indemnification agreements with directors and certain officers and employees that will require the Company, among other things, to indemnify them against certain liabilities that may arise by reason of their status or service as directors, officers or employees. While matters may arise as a result of claims under the indemnification agreements disclosed above, the Company, at this time, is not aware of claims under indemnification arrangements that could have a material adverse effect to the Company’s consolidated financial position, results of operations, or cash flows.

Note 10 - Convertible Preferred

Note 10 - Convertible Preferred Stock and Stockholders' Equity	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Stockholders' Equity Note Disclosure [Text Block]	10. Convertible Preferred Stock and Stockholders’ Equity Initial Public Offering On August 12, 2013, the Company closed its IPO in which it sold 5,125,000 shares of common stock at a public offering price of $9.00 per share. The aggregate offering price for shares sold in the offering was approximately $46.1 million. Net proceeds were approximately $40.0 million, after deducting underwriting discounts and commissions of $3.2 million and offering expenses of $2.9 million. Convertible Preferred Stock Upon the closing of the IPO on August 7, 2013, all outstanding shares of the Company’s convertible preferred stock automatically converted into 21,840,537 shares of common stock and the carrying value of $76.2 million is included in additional paid-in capital on the consolidated balance sheet as of December 31, 2015 and 2014. Immediately following the closing of the IPO, the Company’s certificate of incorporation was amended to authorize 20,000,000 shares of undesignated preferred stock and 200,000,000 shares of common stock. Preferred Stock In association with the IPO, the board of directors authorized the Company to issue up to 20,000,000 shares of preferred stock, par value $0.001 per share. As of December 31, 2015 and 2014, no shares of preferred stock were outstanding. Common Stock At December 31, 2015 and 2014 there were 34,455,220 and 33,066,327 shares of common stock issued and outstanding, respectively. The following table summarizes common stock activity during the year ended December 31, 2015: Number of Shares Outstanding at December 31, 2014 33,066,327 Option and warrant exercises 268,172 RSUs vesting 723,978 Common stock issued in connection with employee stock purchase plan 396,743 Outstanding at December 31, 2015 34,455,220 Treasury Stock The Company has 66,666 shares of treasury stock related to the acquisition of Crowd Science. Treasury stock is carried at cost and could be re-issued if the Company determined to do so. Equity Incentive Plans The Company’s 2004 Stock Plan (the “2004 Plan”) authorized the Company to grant restricted stock awards or stock options to employees, directors and consultants at prices not less than the fair market value at date of grant for incentive stock options and not less than 85% of fair market value for non-statutory options. Option vesting schedules were determined by the board of directors at the time of issuance and they generally vest at 25% on the first anniversary of the grant (or the employment or service commencement date) and monthly over the next 36 months. Options generally expire ten years from the date of grant unless the optionee is a 10% stockholder, in which case the term will be five years from the date of grant. Unvested options exercised are subject to the Company’s repurchase right. Upon the effective date of the registration statement related to the Company’s IPO, the 2004 Plan was amended to cease the grant of any additional awards thereunder, although the Company will continue to issue common stock upon the exercise of stock options previously granted under the 2004 Plan . In July 2013, the Company adopted a 2013 Equity Incentive Plan (the “2013 Plan”) which became effective on August 6, 2013. The 2013 Plan serves as the successor equity compensation plan to the 2004 Plan. The 2013 Plan will terminate on July 23, 2023. The 2013 Plan provides for the grant of incentive stock options, nonqualified stock options, restricted stock awards, stock appreciation rights, performance stock awards, restricted stock units and stock bonus awards to employees, directors and consultants. Stock options granted must be at prices not less than 100% of the fair market value at date of grant. Option vesting schedules are determined by the Company at the time of issuance and they generally vest at 25% on the first anniversary of the grant (or the employment or service commencement date) and monthly over the next 36 months. Options generally expire ten years from the date of grant unless the optionee is a 10% stockholder, in which case the term will be five years from the date of grant. Unvested options exercised are subject to the Company’s repurchase right. The Company initially reserved 2,000,000 shares of its common stock for issuance under the 2013 Plan, and shares reserved for issuance increase January 1 of each year by the lesser of (i) 5% of the number of shares issued and outstanding on December 31 immediately prior to the date of increase or (ii) such number of shares as may be determined by the board of directors. Prior to the IPO, the fair value of the common stock underlying the Company’s stock options was determined by the Company’s board of directors, which intended all options granted to be exercisable at a price per share not less than the per-share fair value of the Company’s common stock underlying those options on the date of grant. The valuations of the Company’s common stock were determined in accordance with the guidelines outlined in the American Institute of Certified Public Accountants Practice Aid, Valuation of Privately-Held-Company Equity Securities Issued as Compensation. The assumptions the Company used in the valuation model are based on future expectations combined with management judgment. In the absence of a public trading market, the Company’s board of directors, with input from management, exercised significant judgment and considered numerous objective and subjective factors to determine the fair value of the Company’s common stock as of the date of each option grant. Subsequent to the IPO, the fair value of the common stock underlying the Company’s stock options is the closing price of the Company’s stock as of the grant date. The following table summarizes option activity: Number of Shares (in thousands) Weighted- A verage Exercise Price Weighted- Average Remaining Contractual Life (years) Aggregate Intrinsic Value ( 1 ) (in thousands) Balance at December 31, 2012 4,015 $ 3.78 7.88 $ 8,659 Granted 2,069 $ 8.58 Exercised (192 ) $ 1.99 Canceled and forfeited (179 ) $ 5.44 Balance at December 31, 2013 5,713 $ 5.53 7.31 $ 13,704 Granted 783 $ 5.44 Exercised (802 ) $ 3.79 Canceled and forfeited (635 ) $ 7.47 Balance at December 31, 2014 5,059 $ 5.54 5.78 $ 3,461 Granted (2) 1,034 $ 5.17 Exercised (256 ) $ 3.09 Canceled and forfeited (3) (1,477 ) $ 7.18 Balance at December 31, 2015 4,360 $ 5.04 6.30 $ 1,480 Vested as of December 31, 2015 and expected to vest thereafter (4) 4,212 $ 5.00 6.23 $ 1,476 Vested and exercisable as of December 31, 2015 3,142 $ 4.59 5.63 $ 1,458 (1) The aggregate intrinsic value represents the difference between the Company’s estimated fair value of its common stock and the exercise price of outstanding in-the-money options as of those dates. (2) Options granted include 0.7 million re-issued options in connection with a modification. See “Modification of Employee Stock Options” below for more information. (3) Options cancelled and forfeited include 0.7 million options that were cancelled in connection with a modification. See “ Modification of Employee Stock Options below for more information. (4) Options expected to vest reflect an estimated forfeiture rate. The weighted average grant date fair value of options granted was $2.78, $3.76 and $5.89 in 2015, 2014 and 2013, respectively. Prior to the Company’s IPO, aggregate intrinsic value represented the difference between the Company’s estimated fair value of its common stock and the exercise price of outstanding, in-the-money options. After the Company’s IPO, aggregate intrinsic value represents the difference between the market value of the Company’s common stock and the exercise price of outstanding, in-the-money options. The total intrinsic value of options exercised was approximately $0.5 million, $2.0 million and $1.3 million for 2015, 2014 and 2013, respectively. The following table summarizes restricted stock unit activity: Number of Shares (in thousands) Weighted A verage Fair Value at Grant Weighted Average Remaining Contractual Life (years) Aggregate Intrinsic Value (1) (in thousands) Balance at December 31, 2012 — $ — — $ — Granted 42 $ 8.21 Released (4 ) $ 8.89 Balance at December 31, 2013 38 $ 8.15 2.13 $ 284 Granted 1,202 $ 5.89 Released (15 ) $ 7.92 Canceled and forfeited (142 ) $ 6.05 Balance at December 31, 2014 1,083 $ 5.92 1.39 $ 5,458 Granted 1,660 $ 5.36 Released (738 ) $ 5.82 Canceled and forfeited (386 ) $ 5.90 Balance at December 31, 2015 1,619 $ 5.39 0.99 $ 5,681 (1) The intrinsic value of RSUs is based on the Company’s closing stock price as reported by the New York Stock Exchange on December 31, 2013, 2014 and 2015. The Company did not grant any RSUs prior to 2013. The total grant date fair value of restricted stock units vested during the years ended December 31, 2015 and 2014 was $4.3 million and $0.1 million, respectively. All of our RSUs that were released during the years ended December 31, 2015, 2014 and 2013 were net share settled. As such, upon each release date, RSUs were withheld to cover the required withholding tax, which is based on the value of the RSU on the release date as determined by the closing price of our common stock on the trading day of the settlement date. The remaining amounts are delivered to the recipient as shares of our common stock. Modification of Employee Stock Options On January 2, 2015, the Company modified options to purchase 0.7 million shares of common stock previously granted to non-executive employees with exercise prices over $7.00 per share. The exercise price of the modified options was reduced to $5.14 per share, the closing price of the Company’s common stock on the New York Stock Exchange on January 2, 2015. No other terms of these options were modified. The Company expects to recognize an additional $0.4 million of stock-based compensation expense over the remaining vesting terms of the options as a result of the modification. Employee Stock Purchase Plan In July 2013, the Company adopted a 2013 Employee Stock Purchase Plan (the “2013 Purchase Plan”) that became effective on August 6, 2013. The 2013 Purchase Plan is designed to enable eligible employees to periodically purchase shares of the Company’s common stock at a discount through payroll deductions of up to 15% of their eligible compensation, subject to any plan limitations. At the end of each offering period, employees are able to purchase shares at 85% of the lower of the fair market value of the Company’s common stock on the first trading day of the offering period or on the last day of the offering period . Purchases are accomplished through participation in discrete offering periods. The 2013 Purchase Plan is intended to qualify as an employee stock purchase plan under Section 423 of the Internal Revenue Code. The Company initially reserved 500,000 shares of its common stock for issuance under the 2013 Purchase Plan and shares reserved for issuance increase January 1 of each year by the lesser of (i) a number of shares equal to 1% of the total number of outstanding shares of common stock on December 31 immediately prior to the date of increase or (ii) such number of shares as may be determined by the board of directors. The expected term of ESPP shares is the average of the remaining purchase periods under each offering period. The assumptions used to value employee stock purchase rights were as follows: Year Ended December 31, 2015 Year Ended December 31, 2014 Year Ended December 31, 2013 Expected term (years) 0.50 0.50 0.47 Volatility 56% 80% 80% Risk-free interest rate 0.07% - 0.36% 0.05% - 0.08% 0.08% Dividend yield — — — Shares Reserved for Future Issuance At December 31, 2015 and 2014, the Company has reserved the following shares of common stock for future issuance: December 31, 201 5 201 4 Common stock reserved: Common stock options 4,360,015 5,058,641 Restricted stock units 1,618,543 1,082,939 Warrants to purchase common stock — 24,838 Shares available for future issuance under the 2013 Plan 3,680,862 984,455 Employee stock purchase plan 437,934 504,014 10,097,354 7,654,887 Stock-Based Compensation The fair value of options granted to employees is estimated on the grant date using the Black-Scholes option valuation model. This valuation model for stock-based compensation expense requires the Company to make assumptions and judgments about the variables used in the calculation including the expected term (weighted-average period of time that the options granted are expected to be outstanding), volatility of the Company’s common stock, a risk-free interest rate, expected dividends, and the estimated forfeitures of unvested stock options. To the extent actual results differ from the estimates, the difference will be recorded as a cumulative adjustment in the period estimates are revised. The Company uses the simplified calculation of expected life, and volatility is based on an average of the historical volatilities of the common stock of a group of entities with characteristics similar to those of the Company. The risk-free rate is based on the U.S. Treasury yield curve in effect at the time of grant for periods corresponding with the expected life of the option. Expected forfeitures are based on the Company’s historical experience. The Company currently has no history or expectation of paying cash dividends on common stock. The fair value of options granted to employees is determined using the Black-Scholes option valuation model with the following assumptions: Years Ended December 31, 201 5 201 4 2013 Expected term (years) 6.00 6.00 5.51 - 6.12 Volatility 56% - 80% 80% 80% Risk-free interest rate 1.54% - 1.79% 1.74% - 2.02% 1.06% - 1.72% Dividend yield — — Weighted-average fair value $2.78 $3.76 $5.89 The following table summarizes the effects of stock-based compensation related to vesting stock-based awards included in the consolidated statements of operations (in thousands): Years Ended December 31, 201 5 201 4 201 3 Cost of revenue $ 312 $ 342 $ 185 Sales and marketing 3,403 2,776 1,806 Research and development (1) 1,111 482 346 General and administrative 4,053 2,174 1,497 Total stock-based compensation $ 8,879 $ 5,774 $ 3,834 (1) Excludes $544,000, $360,000 and $226,000 of stock-based compensation expense that was capitalized as part of internal-use software development costs for the years ended December 31, 2015, 2014 and 2013, respectively. No income tax benefit has been recognized relating to stock-based compensation expense and no tax benefits have been realized from exercised stock options during the years ended December 31, 2015, 2014 and 2013. As of December 31, 2015, there was $9.9 million of unrecognized compensation cost, adjusted for estimated forfeitures, related to non-vested stock-based awards which will be recognized over a weighted average period of 1.81 years. Total unrecognized compensation cost will be adjusted for future changes in estimated forfeitures. Warrants In conjunction with a lease agreement, the Company issued warrants to purchase 24,838 shares of Series A-2 preferred stock on December 31, 2006. These warrants had an exercise price of $1.2078 per share. On August 12, 2013, upon the closing of the Company’s IPO, the warrants were converted from warrants to purchase preferred stock to warrants to purchase common stock and the liability at their then fair value of $0.4 million was reclassified to additional paid-in capital. Prior to the conversion of the warrant liability on August 12, 2013, the Company’s preferred stock warrants were recorded at fair value. Changes in the fair value of the warrants were recorded in “Other income (expense), net” in the consolidated statements of operations. The fair value of the warrants which, prior to the closing of the Company’s IPO on August 12, 2013, were recorded as liabilities on the consolidated balance sheets and which were remeasured to fair value on a recurring basis at each balance sheet date, were determined using the Black-Scholes option pricing model with the following assumptions: Year 2013 through August 12 Expected term (years) 3.41 - 5.76 Volatility 80% Risk-free interest rate 0.47% - 1.77% Dividend yield — A summary of the fair value of the warrants outstanding immediately prior to the closing of the Company’s IPO on August 12, 2013 are shown in the table below (in thousands): August 12 , 201 3 Warrant (series A-2) $ 203 Warrant (series C) 223 Total fair value $ 426 The change in total fair value of the convertible preferred stock warrants has been recorded as a component of “Other income (expense)” in the consolidated statements of operations. After the warrants were converted into warrants for common stock in association with the completion of the Company’s IPO in August 2013, the total fair value of the warrants is no longer subject to remeasurement. As of December 31, 2015, no warrants to purchase common stock were outstanding.

Note 11 - Net Loss Per Share

Note 11 - Net Loss Per Share	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Earnings Per Share [Text Block]	11. Net Income (Loss) per Share Basic and diluted net income (loss) per common share is presented in conformity with the two-class method required for participating securities. Immediately prior to the closing of the Company’s IPO, all shares of outstanding convertible preferred stock automatically converted into shares of the Company’s common stock. Prior to the conversion of the convertible preferred stock, holders of Series A-1, Series A-2, Series B, Series C, Series D and Series D-1 convertible preferred stock were entitled to receive noncumulative dividends when and if declared at the annual rate of 8% ($0.10500, $0.20130, $0.54760, $0.28592, $1.00496 and $1.31370 per share per annum, respectively) payable prior, and in preference to, any dividends on any shares of the Company’s common stock. In the event a dividend was paid on common stock, the holders of Series A-1, Series A-2, Series B, Series C, Series D and Series D-1 convertible preferred stock were entitled to a proportionate share of any such dividend as if they were holders of common stock (on an as-if converted basis). The holders of convertible preferred stock did not have a contractual obligation to share in the losses of the Company, accordingly, basic and diluted net income (loss) per share has not been computed using the two class method. Under the two-class method, net income (loss) is determined by allocating undistributed earnings, calculated as net income (loss) less current period convertible preferred stock non-cumulative dividends, between common stock and convertible preferred stock. In computing diluted net income (loss), undistributed earnings are re-allocated to reflect the potential impact of dilutive securities. Basic net income (loss) per common share is computed by dividing the net income (loss) by the weighted-average number of common shares outstanding during the period. Diluted net income (loss) per share is computed by dividing the net income (loss) by the weighted-average number of common shares outstanding, including potential dilutive common shares assuming the dilutive effect of outstanding stock options using the treasury stock method. The following table presents the calculation of basic and diluted net income (loss) per share (in thousands, except per share data): Years Ended December 31, 201 5 2014 201 3 Numerator: Net income (loss) $ (16,745 ) $ (8,745 ) $ 321 Denominator: Weighted-average shares used in computing net income (loss) per share: Basic 33,829 32,591 15,752 Weighted-average effect of potentially dilutive shares: Employee stock options and restricted stock units — — 1,459 Convertible preferred, common stock warrants and employee stock purchase plan — — 39 Diluted 33,829 32,591 17,250 Net income (loss) per share: Basic $ (0.49 ) $ (0.27 ) $ 0.02 Diluted $ (0.49 ) $ (0.27 ) $ 0.02 The following equity shares were excluded from the calculation of diluted net income (loss) per share because their effect would have been anti-dilutive for the periods presented (in thousands): As of December 31, 2015 2014 2013 Stock options and restricted stock units 4,723 5,263 1,277 Restricted stock units 499 657 3 Convertible common stock warrants 6 25 — Employee stock purchase plan 110 24 —

Note 12 - Income Taxes

Note 12 - Income Taxes	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Income Tax Disclosure [Text Block]	12. Income Taxes The Company accounts for income taxes in accordance with authoritative guidance, which requires the use of the asset and liability method. Under this method, deferred income tax assets and liabilities are determined based upon the difference between the consolidated financial statement carrying amounts and the tax basis of assets and liabilities and are measured using the enacted tax rate expected to apply to taxable income in the years in which the differences are expected to be reversed. The following table presents domestic and foreign components of income (loss) before income taxes for the periods presented (in thousands): Years Ended December 31, 201 5 2014 201 3 Domestic $ (17,604 ) $ (9,899 ) $ 369 Foreign 1,159 930 622 Total $ (16,445 ) $ (8,969 ) $ 991 The components of income tax (expense) benefit are as follows (in thousands): Years Ended December 31, 201 5 2014 201 3 Current: Federal $ — $ 21 $ (106 ) State (29 ) 270 (493 ) Foreign (524 ) (403 ) (260 ) Total (553 ) (112 ) (859 ) Deferred: Federal 221 221 221 State 12 105 23 Foreign 20 10 (55 ) Total 253 336 189 Total income tax (expense) benefit $ (300 ) $ 224 $ (670 ) The primary differences between the effective tax rates and the federal statutory tax rate relates to the valuation allowances on the Company's net operating losses, state income taxes, foreign tax rate differences and non-deductible stock-based compensation expense. The following table presents a reconciliation of the statutory federal rate and the Company's effective tax rate for the periods presented: Years Ended December 31, 201 5 2014 201 3 Tax at federal statutory rate 34.0 % 34.0 % 34.0 % State, net of federal effect (0.1 ) 4.2 31.3 Foreign rate differential 2.4 3.5 (21.4 ) Stock-based compensation (4.6 ) (9.7 ) 76.5 Change in valuation allowance (31.7 ) (28.8 ) (51.4 ) Other non-deductible expenses (0.2 ) (0.6 ) (1.2 ) Other (1.6 ) (0.1 ) (0.2 ) Effective tax rate (1.8 )% 2.5 % 67.6 % Deferred income taxes reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. The following table presents the significant components of the Company's deferred tax assets and liabilities for the periods presented (in thousands): December 31, 201 5 201 4 Deferred tax assets: Accruals and reserves $ 1,955 $ 1,563 Net operating loss carryforwards 8,547 4,604 Tax credit carryforwards 1,697 1,476 Stock-based compensation 1,969 2,600 Foreign taxes 54 38 Total deferred tax assets 14,222 10,281 Fixed assets (1,799 ) (512 ) State taxes (607 ) (578 ) Purchased intangible assets (232 ) (465 ) Total deferred tax liabilities (2,638 ) (1,555 ) Valuation allowance (11,762 ) (9,157 ) Total net deferred tax liabilities $ (178 ) $ (431 ) A valuation allowance is provided when it is more likely than not that the deferred tax assets will not be realized. As of December 31, 2015 and 2014, a full valuation allowance on domestic deferred tax assets was placed due to the uncertainty of realizing future tax benefits from its net operating loss carryforwards and other deferred tax assets. The Company’s valuation allowance as of December 31, 2015, 2014 and 2013 was attributable to the uncertainty of realizing future tax benefits from U.S. net operating losses, foreign timing differences and other deferred tax assets. The Company’s valuation allowance increased $2.6 million, $1.6 million and $0.1 million in the years ended December 31, 2015, 2014 and 2013, respectively. As of December 31, 2015, the Company has U.S. federal net operating loss carryforwards of approximately $23.5 million, expiring beginning in 2025. As of December 31, 2015, the Company has U.S. state and local net operating loss carryforwards of approximately $20.5 million, expiring beginning in 2016. As of December 31, 2015, the Company has federal research and development tax credits of approximately $1.0 million, which expire beginning in 2025. As of December 31, 2015, the Company has state research and development tax credits of approximately $0.9 million, and other tax credits of approximately $0.3 million, both of which carry forward indefinitely. Internal Revenue Code section 382 places a limitation (the “Section 382 Limitation”) on the amount of taxable income that can be offset by net operating carryforwards after a change in control of a loss corporation. Generally, after a change in control, a loss corporation cannot deduct operating loss carryovers in excess of the Section 382 Limitation. Management has determined that any limitation imposed by Section 382 will not have significant impact on the utilization of its net operating loss and credit carryforwards against taxable income in future periods. U.S. income and foreign withholding taxes associated with the repatriation of earnings of foreign subsidiaries have not been provided on undistributed earnings of foreign subsidiaries. The Company intends to reinvest theses earnings indefinitely outside the United States. If these earnings were distributed to the U.S. in the form of dividends or otherwise, or if the shares of the relevant subsidiaries were sold or otherwise transferred, the Company may be subject to additional U.S. income taxes (subject to an adjustment for foreign tax credits) and foreign withholding taxes; however, the determination of such amount is not practicable. As of December 31, 2015, the cumulative amount of earnings upon which U.S. income taxes have not been provided for is approximately $2.0 million. Uncertain Tax Positions A reconciliation of the beginning and ending balances of the unrecognized tax benefits during the years ended December 31, 2015, 2014 and 2013 consist of the following (in thousands): Years Ended December 31, 201 5 2014 201 3 Unrecognized benefit – beginning of period $ 459 $ 358 $ 246 Gross increases – current year tax provisions 121 101 112 Unrecognized benefit – end of period $ 580 $ 459 $ 358 The entire amount of any unrecognized tax benefits would not impact the Company’s effective tax rate if recognized. Accrued interest and penalties related to unrecognized tax benefits are classified as income tax expense and were immaterial. The Company files income tax returns in the United States, various states and certain foreign jurisdictions. The tax periods 2011 through 2014 remain open in most jurisdictions. In addition, any tax losses and research and development credit carryforwards that were generated in prior years and carried forward may also be subject to examination by respective taxing authorities. The Company is not currently under examination by income tax authorities in federal, state or other foreign jurisdictions.

Note 13 - Related Party Transac

Note 13 - Related Party Transactions	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Related Party Transactions Disclosure [Text Block]	13. Related Party Transactions During 2014 and 2013, the Company recorded costs for a digital media property owner that was also an investor in the Company's Series D-1 convertible preferred stock, of $0.8 million and $1.3 million, respectively, associated with the acquisition of ad inventory. At December 31, 2014 and 2013, the Company had $0 and $0.4 million, respectively, for this related party included in accrued digital media property owner costs in the consolidated financial statements. In addition, the Company had engaged Nielsen for a variety of media services including the provision and evaluation of data and analysis regarding marketing and demographic targets, television viewing behavior, online and Internet usage, ad view counts and TV/Internet share shift analysis. During 2013 and a portion of 2014, Mitchell Habib, a member of the Company’s board of directors, was the Chief Operating Officer of Nielsen and prior to that, he served as Executive Vice President of Nielsen’s Global Business Services division. During 2013 the Company recorded costs related to media services provided by Nielsen of $0.8 million. The Company believes that its transactions with related parties have been carried out on terms that are consistent with similar transactions with other vendors.

Note 14 - Segments and Geograph

Note 14 - Segments and Geographical Information	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Segment Reporting Disclosure [Text Block]	14. Segments and Geographical Information The Company considers operating segments to be components of the Company in which separate financial information is available that is reviewed regularly by the Company’s chief operating decision maker in deciding how to allocate resources and in evaluating performance. The chief operating decision maker for the Company is the Chief Executive Officer who reviews financial information at a consolidated level for purposes of allocating resources and evaluating financial performance. The Company has only one business activity and one operating and reporting segment. There are no segment managers who are held accountable for operations, operating results or plans for levels or components below the consolidated level. The following table summarizes total revenue generated through sales personnel employed in the respective locations (in thousands): Years Ended December 31, 201 5 2014 201 3 Domestic $ 147,601 $ 149,617 $ 134,846 International 25,653 28,162 16,282 Total revenue $ 173,254 $ 177,779 $ 151,128 The Company’s long-lived assets are primarily located in the United States.

Note 15 - Subsequent Event

Note 15 - Subsequent Event	12 Months Ended
	Dec. 31, 2015
Notes to Financial Statements
Subsequent Events [Text Block]	15. Subsequent Event The Company announced on February 18, 2016 that its board of directors had authorized a $10 million share repurchase program of the Company’s common stock. The authorization has no set expiration date, but, subject to market conditions and other factors, is intended to be completed over the next twelve months.

Significant Accounting Policies

Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2015
Accounting Policies [Abstract]
Use of Estimates, Policy [Policy Text Block]	Use of Estimates The preparation of the Company's consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities, and disclosure of contingent assets and liabilities, at the date of the financial statements and the reported amounts of income and expenses during the reporting period. These estimates are based on information available as of the date of the financial statements; therefore, actual results could differ from management's estimates.
Foreign Currency Transactions and Translations Policy [Policy Text Block]	Foreign Currency Translation and Transactions The consolidated financial statements of the Company's foreign subsidiaries are measured using the local currency as the functional currency, except for India and France, which have U.S. dollar and British pound sterling functional currencies, respectively. Assets and liabilities of foreign subsidiaries are translated at exchange rates in effect as of the balance sheet date. Revenues and expenses are translated at average exchange rates in effect during the period. Translation adjustments are recorded within accumulated other comprehensive loss, a separate component of stockholders' equity, on the consolidated balance sheets. Foreign exchange transaction losses totaled $0.5 million, $1.0 million and $0.1 million for 2015, 2014 and 2013, respectively. Foreign Currency Transaction Risk—Foreign Currency Forward Contracts The Company transacts business in various foreign currencies and in the second quarter of 2015 established a program that utilizes foreign currency forward contracts to offset the risks associated with the effects of certain foreign currency exposures. Under this program, to the Company enters into foreign currency forward contracts so that increases or decreases in foreign currency exposures are offset at least in part by gains or losses on the foreign currency forward contracts in order to mitigate the risks and volatility associated with the Company’s foreign currency transactions. The Company may suspend this program from time to time. Foreign currency exposures typically arise from British pound and euro denominated transactions that the Company expects to cash settle in the near term, which are charged against earnings in the period incurred. The Company’s foreign currency forward contracts are short-term in duration. The Company does not use foreign currency forward contracts for trading purposes nor does it designate forward contracts as hedging instruments pursuant to ASC 815. Accordingly, the Company records the fair values of these contracts as of the end of its reporting period to its condensed consolidated balance sheets with changes in fair values recorded to its condensed consolidated statement of operations. Given the short duration of the forward contracts, the amount recorded is not significant. The balance sheet classification for the fair values of these forward contracts is prepaid expenses and other current assets for a net unrealized gain position, and accrued liabilities for a net unrealized loss position. The statement of operations classification for changes in fair value of these forward contracts is other expense, net for both realized and unrealized gains and losses. The Company expects to continue to realize gains or losses with respect to its foreign currency exposures, net of gains or losses from its foreign currency forward contracts. The Company’s ultimate realized gain or loss with respect to foreign currency exposures will generally depend on the size and type of cross-currency transactions that it enters into, the currency exchange rates associated with these exposures and changes in those rates, the net realized gain or loss on its foreign currency forward contracts and other factors. As of December 31, 2015, the notional amount and the aggregate fair value of the forward contracts the Company held to purchase U.S. dollars in exchange for British pounds and euros was $7.7 million. Net foreign exchange transaction gains/(losses) included in other expense, net in the Company’s consolidated statements of operations was immaterial for 2015 relating to the Company’s British pound sterling and euro forward contracts.
Cash and Cash Equivalents, Policy [Policy Text Block]	Cash and Cash Equivalents The Company invests a portion of its excess cash in money market funds. The Company considers all highly liquid financial instruments purchased with original maturities of three months or less to be cash equivalents.
Marketable Securities, Policy [Policy Text Block]	Marketable Securities The Company began investing its cash and cash equivalents in marketable securities during the fourth quarter of 2013. Marketable securities are classified as available-for-sale and have consisted of highly liquid corporate bonds, commercial paper and certificates of deposits that comply with the Company’s minimum credit rating policy. Short-term marketable securities consist of investments with final maturities of at least three months from the date of purchase that the Company intends to own for up to 12 months. Long-term marketable securities consist of investments with final maturities of more than 12 months from the date of purchase that the Company intends to own for more than 12 months, but not more than 24 months. By policy, the final maturity for each security within the portfolio shall not exceed 24 months from the date of purchase and the weighted average maturity of the portfolio shall not exceed 12 months at any point in time. Marketable securities are carried at fair value with unrealized gains and losses, net of taxes, reported as a component of stockholders’ equity on the consolidated balance sheets. See Note 3 for additional information regarding the Company’s marketable securities.
Cash and Cash Equivalents, Restricted Cash and Cash Equivalents, Policy [Policy Text Block]	Restricted Cash The Company’s new lease agreement for its New York office requires a security deposit in the amount of $0.4 million to be maintained in the form of an unconditional, irrevocable letter of credit issued to the benefit of the landlord. The letter of credit is subject to renewal annually until the lease expires in September 2027. On July 1, 2020, the required security deposit will decrease to $0.3 million. The lease agreement for the Company's previous New York office required a security deposit in the amount of $0.3 million to be maintained in the form of an unconditional, irrevocable letter of credit issued to the benefit of the landlord. The letter of credit will expire when the lease expires in March 2016. As of December 31, 2015 and 2014, the Company had letters of credit totaling $0.7 million and $0.3 million, respectively, included in restricted cash (current and non-current) in the consolidated balance sheets.
Concentration Risk, Credit Risk, Policy [Policy Text Block]	Concentrations and Other Risks Financial instruments that subject the Company to a concentration of credit risk consist of cash and cash equivalents, marketable securities and accounts receivable. Cash and cash equivalents are deposited with one domestic and five foreign highly rated financial institutions and cash equivalents are invested in highly rated money market funds. Periodically, such balances may be in excess of federally insured limits. Marketable securities consist of highly liquid corporate bonds, commercial paper and certificates of deposits that comply with the Company’s minimum credit rating policy. Except for the Company’s single largest advertising agency customer noted below, credit risk with respect to accounts receivable is dispersed due to the large number of advertising customers. Collateral is not required for accounts receivable. The Company performs ongoing credit evaluations of customers’ financial condition and periodically evaluates its outstanding accounts receivable and establishes an allowance for doubtful accounts receivable based on the Company’s historical experience, the current aging and circumstances of accounts receivable and general industry and economic conditions. Accounts receivable are written off by the Company when it has been determined that all available collection avenues have been exhausted. In 2015 and 2014, bad debt write-offs totaled $0.5 million and $0.7 million, respectively. The Company did not write-off any doubtful accounts receivable as bad debt during the year ended December 31, 2013. If circumstances change, higher than expected bad debts may result in future write-offs that are greater than the Company’s estimates. The following table presents the changes in the allowance for doubtful accounts receivable (in thousands): Years Ended December 31, 201 5 201 4 201 3 Allowance for doubtful accounts receivable: Balance – beginning of period $ 1,471 $ 1,056 $ 563 Allowance for doubtful accounts receivable 963 1,154 493 Doubtful accounts receivable write-offs (473 ) (739 ) – Balance – end of period $ 1,961 $ 1,471 $ 1,056 One advertising agency customer accounted for 19% of the Company’s revenue in 2013.
Property, Plant and Equipment, Policy [Policy Text Block]	Property, Equipment and Software Property and equipment are stated at cost, net of accumulated depreciation and amortization. Depreciation is calculated using the straight-line method over the estimated useful lives of the assets, which are generally three to five years. Leasehold improvements are amortized over the shorter of the asset life or remaining lease term.
Internal Use Software, Policy [Policy Text Block]	Internal-Use Software Development Costs The Company capitalizes the costs to develop internal-use software when preliminary development efforts are successfully completed, it has authorized and committed project funding, and it is probable that the project will be completed and the software will be used as intended. Such costs are amortized on a straight-line basis over the estimated useful life of the software, which approximates three years. Costs incurred prior to meeting these criteria, together with costs incurred for training and maintenance, are expensed as incurred. Costs incurred for upgrades and enhancements that are expected to result in additional material functionality are capitalized and amortized over the respective estimated useful life. The Company capitalized $4.2 million, $2.4 million and $2.0 million of internal-use software costs during the years ended December 31, 2015, 2014 and 2013, respectively, which are included in property, equipment and software on the consolidated balance sheets. Amortization expense associated with capitalized internal-use software totaled approximately $1.6 million, $1.1 million and $1.0 million for the years ended December 31, 2015, 2014 and 2013, respectively.
Impairment or Disposal of Long-Lived Assets, Policy [Policy Text Block]	Impairment of Long-lived Assets The Company evaluates its long-lived assets for impairment when circumstances indicate the carrying amount of an asset may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If such assets are considered to be impaired, the impairment to be recognized is measured as the amount by which the carrying amount of the assets exceeds the fair value of the assets. Assets to be disposed of are reported as a separate caption at the lower of the carrying amount or fair value less costs to sell. There were no impairment charges recorded or changes in estimated useful lives during years ended December 31, 2015, 2014 and 2013.
Deferred Rent [Policy Text Block]	Deferred Rent The Company leases facilities worldwide under non-cancelable operating leases that expire through August 2024. These leases contain various renewal options. The Company recognizes rent holidays and escalating rent provisions on a straight-line basis over the term of the lease. The Company's deferred rent liability related to these facilities was approximately $0.4 and $0.3 million at December 31, 2015 and 2014, respectively, which are included in “Accrued liabilities” and “Other long-term liabilities” on the consolidated balance sheets.
Revenue Recognition, Policy [Policy Text Block]	Revenue Recognition The Company's revenue is principally derived from advertising services measured by the number of advertising impressions displayed on digital media properties owned and controlled by third party digital media property owners and primarily priced on a cost per thousand impressions (“CPM”) basis. The Company recognizes revenue when: (1) persuasive evidence exists of an arrangement with the customer reflecting the terms and conditions under which products or services will be provided; (2) delivery has occurred or services have been provided; (3) the fee is fixed or determinable; and (4) collection is reasonably assured. For all revenue transactions, the Company considers a signed agreement, a binding insertion order or other similar documentation to be persuasive evidence of an arrangement. Arrangements for these services generally have a term of up to three months. In some cases the term may be up to one year or more. In the normal course of business, the Company acts as a facilitator in executing transactions with third parties. The determination of whether revenue should be reported on a gross or net basis is based on an assessment of whether the Company is acting as the principal or an agent in the transaction. In determining whether the Company acts as the principal or an agent, the Company follows the accounting guidance for principal-agent considerations. While none of the factors identified in this guidance is individually considered presumptive or determinative, because the Company is the primary obligor and is responsible for (i) identifying and contracting with third party advertisers, (ii) establishing the selling prices of the advertisements sold, (iii) performing all billing and collection activities including retaining credit risk and (iv) bearing sole responsibility for fulfillment of the advertising, which may also include committing to buy advertising inventory in advance, the Company acts as the principal in these arrangements and therefore reports revenue earned and costs incurred on a gross basis. The Company recognizes revenue based on delivery information from a combination of third party reporting and the Company's proprietary campaign tracking systems.
Multiple Element Arrangements [Policy Text Block]	Multiple-element Arrangements The Company enters into arrangements with customers to sell advertising packages that include different media placements or ad services that are delivered at the same time, or within close proximity of one another. At the inception of an arrangement, the Company allocates arrangement consideration in multiple-deliverable revenue arrangements to all deliverables, based on the relative selling price method in accordance with the selling price hierarchy, which includes: (1) vendor-specific objective evidence (“VSOE”) if available; (2) third party evidence (“TPE”) if VSOE is not available; and (3) best estimate of selling price (“BESP”) if neither VSOE nor TPE is available. VSOE TPE BESP The Company recognizes the relative fair value of the media placements or ad services as they are delivered assuming all other revenue recognition criteria are met. Deferred revenue is comprised of contractual billings in excess of recognized revenue and payments received in advance of revenue recognition.
Cost of Sales, Policy [Policy Text Block]	Cost of revenue Cost of revenue consists of amounts incurred with digital media property owners that are directly related to a revenue-generating event, direct labor costs, amortization of revenue-producing acquired technologies, Internet access costs and depreciation expense. The Company incurs costs with digital media property owners in the period the advertising impressions are delivered or in limited circumstances, based on minimum guaranteed number of impressions. Such amounts incurred are classified as cost of revenue in the corresponding period in which the revenue is recognized in the consolidated statements of operations.
Advertising Costs, Policy [Policy Text Block]	Advertising expense The Company's advertising costs are expensed as incurred. The Company incurred approximately $0.6 million, $1.7 million and $1.5 million in advertising expenses for the years ended December 31, 2015, 2014 and 2013, respectively.
Comprehensive Income, Policy [Policy Text Block]	Comprehensive Income (Loss) Comprehensive income (loss) consists of net income (loss) and changes in accumulated other comprehensive income (loss), which are primarily the result of foreign currency translation adjustments and unrealized gains or losses on marketable securities, net of tax.
Share-based Compensation, Option and Incentive Plans Policy [Policy Text Block]	Stock-based Compensation The Company measures compensation expense for all stock-based payment awards, including stock options granted to employees, directors and non-employees based on the estimated fair values on the date of the grant. The fair value of each stock option granted is estimated using the Black-Scholes option valuation model. Stock-based compensation expense related to restricted stock units (“RSUs”) is based on the grant date fair value of the RSUs. Stock-based compensation is recognized on a straight-line basis over the requisite service period. Stock-based compensation expense is recorded net of estimated forfeitures in our consolidated statements of income and as such is recorded for only those share-based awards that we expect to vest. The Company estimates the forfeiture rate based on historical forfeitures of equity awards and adjusts the rate to reflect changes in facts and circumstances, if any. The Company will revise our estimated forfeiture rate if actual forfeitures differ from our initial estimates.
Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block]	Goodwill Goodwill is not amortized, but is tested for impairment at least annually or as circumstances indicate the value may no longer be recoverable. The Company evaluates goodwill for impairment annually in the fourth quarter of its fiscal year or, whenever events or changes in circumstances indicate the carrying value of goodwill may not be recoverable. Triggering events that may indicate impairment include, but are not limited to, a significant adverse change in customer demand or business climate that could affect the value of goodwill or a significant decrease in expected cash flows. Through December 31, 2015, no impairment of goodwill has been identified. The FASB issued an accounting standard update that permits entities to first assess qualitative factors to determine whether it is more likely than not (a likelihood of more than 50%) that the fair value of a reporting unit is less than its carrying amount as a basis for determining whether it is necessary to perform the two-step goodwill impairment test. This new guidance was adopted by the Company on January 1, 2012 on a prospective basis and the adoption of did not materially impact the Company’s consolidated financial statements. The Company has elected to first assess qualitative factors to determine whether it is necessary to perform the two-step annual goodwill impairment test. The Company assesses qualitative factors including its market capitalization, stock price, industry and market conditions, cost factors and cash flows and concluded that it was more likely than not that the fair value of its sole reporting unit is greater than the carrying value of goodwill. As a result of a decline in the market price of the Company’s common stock (as quoted on the New York Stock Exchange) during the third quarter of 2015, the Company performed a qualitative assessment as of September 30, 2015 to determine if it was more likely than not that the fair value of the YuMe, Inc. reporting unit exceeded its carrying value. In making this assessment, the Company evaluated overall business and macroeconomic conditions since its last assessment as of December 31, 2014. As a result of this qualitative assessment, the Company performed Step 1 of the goodwill impairment test as of September 30, 2015 to identify any potential impairment. Accordingly, the Company compared the fair value of the reporting unit (including goodwill) to its carrying value and determined that because its fair value exceeded its carrying value that goodwill was not impaired. The Company determined the fair value of the reporting unit by calculating the average of market price of its common stock for a period before and after September 30, 2015 and adjusting such average for an appropriate control premium. The resulting fair value was in excess of the carrying value of the reporting unit as of September 30, 2015 and therefor none of the goodwill recorded on the Company’s consolidated balance sheet as of September 30, 2015 was impaired. The Company again performed Step 1 of the goodwill impairment test as of December 31, 2015 in connection with its annual accounting procedures and the continued decline in the market price of the Company’s common stock and again determined none of the goodwill recorded on the Company’s consolidated balance sheet as of December 31, 2015 was impaired. If the market price of the Company’s common stock experiences further and sustained declines from current levels, or if other events or circumstances change that would more likely than not reduce the fair value of the reporting unit below its respective carrying value, all or a portion of the $3.9 million of goodwill may be impaired in future periods.
Intangible Assets, Finite-Lived, Policy [Policy Text Block]	Intangible Assets Acquired intangible assets consist of acquired customer relationships, developed technology and non-compete agreements. Acquired intangible assets are recorded at fair value, net of accumulated amortization. Intangible assets are amortized on a straight-line basis over their estimated useful lives. The Company reviews identifiable amortizable intangible assets to be held and used for impairment whenever events or changes in circumstances indicate that the carrying value of the assets may not be recoverable. Determination of recoverability is based on the lowest level of identifiable estimated undiscounted cash flows resulting from use of the asset and its eventual disposition. Measurement of any impairment loss is based on the excess of the carrying value of the asset over its fair value. Through December 31, 2015, no impairment of intangibles has been identified.
Stockholders' Equity Note, Redeemable Preferred Stock, Issue, Policy [Policy Text Block]	Preferred Stock Warrant Liability Prior to our IPO on August 7, 2013, freestanding warrants related to shares of the Company’s preferred stock that were contingently redeemable were classified as a liability on the Company's consolidated balance sheet. The convertible preferred stock warrants were subject to re-measurement at each balance sheet date up to the date of our IPO and any changes in fair value were recognized as a component of “Other income (expense), net.” As of August 7, 2013, all redeemable convertible preferred stock warrants were converted into warrants to purchase common stock and the liability of $0.4 million was reclassified to additional paid-in capital.
Income Tax, Policy [Policy Text Block]	Income Taxes The Company records income taxes using the asset and liability method, which requires the recognition of deferred tax assets and liabilities for the expected future tax consequences of events that have been recognized in the Company's consolidated financial statements or income tax returns. In estimating future tax consequences, expected future events other than enactments or changes in the tax law or rates are considered. Valuation allowances are provided when necessary to reduce deferred tax assets to the amount expected to be realized. The Company operates in various tax jurisdictions and is subject to audit by various tax authorities. The Company provides for tax contingencies whenever it is deemed probable that a tax asset has been impaired or a tax liability has been incurred for events such as tax claims or changes in tax laws. Tax contingencies are based upon their technical merits, relative tax law, and the specific facts and circumstances as of each reporting period. Changes in facts and circumstances could result in material changes to the amounts recorded for such tax contingencies. The Company records uncertain tax positions in accordance with accounting standards on the basis of a two-step process whereby (1) a determination is made as to whether it is more likely than not that the tax positions will be sustained based on the technical merits of the position and (2) for those tax positions that meet the more-likely-than-not recognition threshold the Company recognizes the largest amount of tax benefit that is greater than 50% likely to be realized upon ultimate settlement with the related tax authority.
New Accounting Pronouncements, Policy [Policy Text Block]	Recently Issued and Adopted Accounting Standards In May 2014, the FASB issued ASU 2014-09, Revenue from Contracts with Customers (Topic 606) Revenue from Contracts with Customers (Topic 606) – Deferral of the Effective Date In January 2015, the FASB issued ASU 2015-01, Income Statement — Extraordinary and Unusual Items (Subtopic 225-20): Simplifying Income Statement Presentation by Eliminating the Concept of Extraordinary Items . In November 2015, the FASB issued ASU 2015-17, Balance Sheet Classification of Deferred Taxes , which simplifies the presentation of deferred taxes by requiring that deferred tax assets and liabilities be presented as noncurrent on the balance sheet. ASU 2015-17 is effective for annual reporting periods, and interim periods therein, beginning after December 15, 2015. Earlier application is permitted for all entities as of the beginning of an interim or annual reporting period. The Company has elected to adopt this update prospectively as of December 31, 2015. Prior periods have not been retrospectively adjusted and the impact to the consolidated financial statements as of December 31, 2015 was not material. In January 2016, the FASB issued ASU 2016-01, Financial Instruments--Overall Recognition and Measurement of Financial Assets and Financial Liabilities In February 2016, the FASB issued ASU 2016-02 Leases

Note 2 - Summary of Significa24

Note 2 - Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Allowance for Credit Losses on Financing Receivables [Table Text Block]	Years Ended December 31, 201 5 201 4 201 3 Allowance for doubtful accounts receivable: Balance – beginning of period $ 1,471 $ 1,056 $ 563 Allowance for doubtful accounts receivable 963 1,154 493 Doubtful accounts receivable write-offs (473 ) (739 ) – Balance – end of period $ 1,961 $ 1,471 $ 1,056

Note 3 - Cash, Cash Equivalen25

Note 3 - Cash, Cash Equivalents, and Marketable Securities (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Cash, Cash Equivalents and Investments [Table Text Block]	Cost Gross Unrealized Gains Gross Unrealized Losses Fair Value December 31, 201 5 : Cash $ 7,638 $ — $ — $ 7,638 Cash equivalents: Money market funds (1) 10,221 — — 10,221 Total cash and cash equivalents 17,859 — — 17,859 Marketable securities: Corporate bonds 31,372 — (78 ) 31,294 Government and agency bonds 6,544 — (8 ) 6,536 Commercial paper 4,494 — — 4,494 Total marketable securities 42,410 — (86 ) 42,324 Total cash, cash equivalents and marketable securities $ 60,269 $ — $ (86 ) $ 60,183 Foreign currency forward contracts, net (2) $ — $ 10 $ — $ 10 Cost Gross Unrealized Gains Gross Unrealized Losses Fair Value December 31, 201 4 : Cash $ 26,755 $ — $ — $ 26,755 Cash equivalents: Money market funds (1) 11,304 — — 11,304 Total cash and cash equivalents 38,059 — — 38,059 Marketable securities: Corporate bonds 28,615 1 (30 ) 28,586 Total marketable securities 28,615 1 (30 ) 28,586 Total cash, cash equivalents and marketable securities $ 66,674 $ 1 $ (30 ) $ 66,645

Note 4 - Fair Value of Financ26

Note 4 - Fair Value of Financial Instruments (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Fair Value, Assets Measured on Recurring Basis [Table Text Block]	Fair Value M easurements at December 31, 2015 Level 1 Level 2 Level 3 Total Money market funds $ 10,221 $ – $ – $ 10,221 Marketable securities: Corporate bonds $ – $ 31,294 $ – $ 31,294 Government and agency bonds – 6,536 – 6,536 Commercial paper – 4,494 – 4,494 Total marketable securities $ – $ 42,324 $ – $ 42,324 Foreign currency forward contracts, net $ – $ 10 $ – $ 10 Fair Value M easurements at December 31, 2014 Level 1 Level 2 Level 3 Total Money market funds $ 11,304 $ – $ – $ 11,304 Marketable securities: Corporate bonds $ – $ 28,586 $ – $ 28,586 Total marketable securities $ – $ 28,586 $ – $ 28,586
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Table Text Block]	2013 Beginning balance $ 301 Change in fair value recorded in other income (expense), net 125 Reclassification of warrants to additional paid-in capital in connection with the IPO(1) (426 ) Ending Balance $ –

Note 5 - Property, Equipment,27

Note 5 - Property, Equipment, and Software (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Property, Plant and Equipment [Table Text Block]	December 31, 2015 2014 Office furniture and fixtures $ 793 $ 889 Equipment and computers 12,597 10,042 Leasehold improvements 1,965 1,967 Software 2,011 1,891 Internally developed software costs 12,110 7,900 Total property, equipment and software 29,476 22,689 Less: accumulated depreciation and amortization (17,366 ) (12,282 ) Property, equipment and software, net $ 12,110 $ 10,407
Schedule of Capital Leased Assets [Table Text Block]	December 31, 2015 2014 Gross assets under capital leases $ 633 $ 701 Less: accumulated depreciation (633 ) (682 ) Net assets under capital leases $ – $ 19

Note 6 - Goodwill and Intangi28

Note 6 - Goodwill and Intangible Assets (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Schedule of Finite-Lived Intangible Assets [Table Text Block]	Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted-Average Remaining Life (years) December 31, 201 5 : Developed technology $ 2,950 $ (2,300 ) $ 650 1.0 Customer relationships 104 (95 ) 9 0.4 Non-compete agreement 53 (53 ) - - $ 3,107 $ (2,448 ) $ 659 Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted-Average Remaining Life (years) December 31, 201 4 : Developed technology $ 2,950 $ (1,650 ) $ 1,300 2.0 Customer relationships 104 (75 ) 29 1.4 Non-compete agreement 53 (53 ) - - $ 3,107 $ (1,778 ) $ 1,329
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]	Years ending December 31,: Amount 2016 $ 659

Note 7 - Accrued Liabilities (T

Note 7 - Accrued Liabilities (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Schedule of Accrued Liabilities [Table Text Block]	December 31, 201 5 201 4 Accrued compensation $ 5,210 $ 6,884 Accrued vacation and other employee benefits 3,849 3,761 Accrued customer incentives 4,945 3,884 Accrued taxes 458 47 Other accrued expenses 2,305 1,762 Total accrued liabilities $ 16,767 $ 16,338

Note 9 - Commitments and Cont30

Note 9 - Commitments and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Contractual Obligation, Fiscal Year Maturity Schedule [Table Text Block]	Payments Due by Period Total Less Than 1 Year 1 – 3 Years 3 – 5 Years More Than 5 Years Operating lease obligations $ 16,834 $ 2,467 $ 5,054 $ 3,840 $ 5,473 Traffic acquisition costs and other purchase commitments 1,431 1,431 — — — Total minimum payments $ 18,265 $ 3,898 $ 5,054 $ 3,840 $ 5,473

Note 10 - Convertible Preferr31

Note 10 - Convertible Preferred Stock and Stockholders' Equity (Tables)	12 Months Ended
	Dec. 31, 2015
Employee [Member]
Notes Tables
Schedule of Share-based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	Years Ended December 31, 201 5 201 4 2013 Expected term (years) 6.00 6.00 5.51 - 6.12 Volatility 56% - 80% 80% 80% Risk-free interest rate 1.54% - 1.79% 1.74% - 2.02% 1.06% - 1.72% Dividend yield — — Weighted-average fair value $2.78 $3.76 $5.89
Schedule of Common Stock Outstanding Roll Forward [Table Text Block]	Number of Shares Outstanding at December 31, 2014 33,066,327 Option and warrant exercises 268,172 RSUs vesting 723,978 Common stock issued in connection with employee stock purchase plan 396,743 Outstanding at December 31, 2015 34,455,220
Schedule of Share-based Compensation, Stock Options, Activity [Table Text Block]	Number of Shares (in thousands) Weighted- A verage Exercise Price Weighted- Average Remaining Contractual Life (years) Aggregate Intrinsic Value ( 1 ) (in thousands) Balance at December 31, 2012 4,015 $ 3.78 7.88 $ 8,659 Granted 2,069 $ 8.58 Exercised (192 ) $ 1.99 Canceled and forfeited (179 ) $ 5.44 Balance at December 31, 2013 5,713 $ 5.53 7.31 $ 13,704 Granted 783 $ 5.44 Exercised (802 ) $ 3.79 Canceled and forfeited (635 ) $ 7.47 Balance at December 31, 2014 5,059 $ 5.54 5.78 $ 3,461 Granted (2) 1,034 $ 5.17 Exercised (256 ) $ 3.09 Canceled and forfeited (3) (1,477 ) $ 7.18 Balance at December 31, 2015 4,360 $ 5.04 6.30 $ 1,480 Vested as of December 31, 2015 and expected to vest thereafter (4) 4,212 $ 5.00 6.23 $ 1,476 Vested and exercisable as of December 31, 2015 3,142 $ 4.59 5.63 $ 1,458
Schedule of Share-based Compensation, Restricted Stock and Restricted Stock Units Activity [Table Text Block]	Number of Shares (in thousands) Weighted A verage Fair Value at Grant Weighted Average Remaining Contractual Life (years) Aggregate Intrinsic Value (1) (in thousands) Balance at December 31, 2012 — $ — — $ — Granted 42 $ 8.21 Released (4 ) $ 8.89 Balance at December 31, 2013 38 $ 8.15 2.13 $ 284 Granted 1,202 $ 5.89 Released (15 ) $ 7.92 Canceled and forfeited (142 ) $ 6.05 Balance at December 31, 2014 1,083 $ 5.92 1.39 $ 5,458 Granted 1,660 $ 5.36 Released (738 ) $ 5.82 Canceled and forfeited (386 ) $ 5.90 Balance at December 31, 2015 1,619 $ 5.39 0.99 $ 5,681
Schedule of Share-based Payment Award, Employee Stock Purchase Plan, Valuation Assumptions [Table Text Block]	Year Ended December 31, 2015 Year Ended December 31, 2014 Year Ended December 31, 2013 Expected term (years) 0.50 0.50 0.47 Volatility 56% 80% 80% Risk-free interest rate 0.07% - 0.36% 0.05% - 0.08% 0.08% Dividend yield — — —
Schedule Of Common Stock Reserved For Future Issuance Table Text Block	December 31, 201 5 201 4 Common stock reserved: Common stock options 4,360,015 5,058,641 Restricted stock units 1,618,543 1,082,939 Warrants to purchase common stock — 24,838 Shares available for future issuance under the 2013 Plan 3,680,862 984,455 Employee stock purchase plan 437,934 504,014 10,097,354 7,654,887
Schedule of Employee Service Share-based Compensation, Allocation of Recognized Period Costs [Table Text Block]	Years Ended December 31, 201 5 201 4 201 3 Cost of revenue $ 312 $ 342 $ 185 Sales and marketing 3,403 2,776 1,806 Research and development (1) 1,111 482 346 General and administrative 4,053 2,174 1,497 Total stock-based compensation $ 8,879 $ 5,774 $ 3,834
Schedule of Share-based Payment Award, Warrants, Valuation Assumptions [Table Text Block]	Year 2013 through August 12 Expected term (years) 3.41 - 5.76 Volatility 80% Risk-free interest rate 0.47% - 1.77% Dividend yield —
Schedule of Stockholders' Equity Note, Warrants or Rights [Table Text Block]	August 12 , 201 3 Warrant (series A-2) $ 203 Warrant (series C) 223 Total fair value $ 426

Note 11 - Net Loss Per Share (T

Note 11 - Net Loss Per Share (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]	Years Ended December 31, 201 5 2014 201 3 Numerator: Net income (loss) $ (16,745 ) $ (8,745 ) $ 321 Denominator: Weighted-average shares used in computing net income (loss) per share: Basic 33,829 32,591 15,752 Weighted-average effect of potentially dilutive shares: Employee stock options and restricted stock units — — 1,459 Convertible preferred, common stock warrants and employee stock purchase plan — — 39 Diluted 33,829 32,591 17,250 Net income (loss) per share: Basic $ (0.49 ) $ (0.27 ) $ 0.02 Diluted $ (0.49 ) $ (0.27 ) $ 0.02
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]	As of December 31, 2015 2014 2013 Stock options and restricted stock units 4,723 5,263 1,277 Restricted stock units 499 657 3 Convertible common stock warrants 6 25 — Employee stock purchase plan 110 24 —

Note 12 - Income Taxes (Tables)

Note 12 - Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Schedule of Income before Income Tax, Domestic and Foreign [Table Text Block]	Years Ended December 31, 201 5 2014 201 3 Domestic $ (17,604 ) $ (9,899 ) $ 369 Foreign 1,159 930 622 Total $ (16,445 ) $ (8,969 ) $ 991
Schedule of Components of Income Tax Expense (Benefit) [Table Text Block]	Years Ended December 31, 201 5 2014 201 3 Current: Federal $ — $ 21 $ (106 ) State (29 ) 270 (493 ) Foreign (524 ) (403 ) (260 ) Total (553 ) (112 ) (859 ) Deferred: Federal 221 221 221 State 12 105 23 Foreign 20 10 (55 ) Total 253 336 189 Total income tax (expense) benefit $ (300 ) $ 224 $ (670 )
Schedule of Effective Income Tax Rate Reconciliation [Table Text Block]	Years Ended December 31, 201 5 2014 201 3 Tax at federal statutory rate 34.0 % 34.0 % 34.0 % State, net of federal effect (0.1 ) 4.2 31.3 Foreign rate differential 2.4 3.5 (21.4 ) Stock-based compensation (4.6 ) (9.7 ) 76.5 Change in valuation allowance (31.7 ) (28.8 ) (51.4 ) Other non-deductible expenses (0.2 ) (0.6 ) (1.2 ) Other (1.6 ) (0.1 ) (0.2 ) Effective tax rate (1.8 )% 2.5 % 67.6 %
Schedule of Deferred Tax Assets and Liabilities [Table Text Block]	December 31, 201 5 201 4 Deferred tax assets: Accruals and reserves $ 1,955 $ 1,563 Net operating loss carryforwards 8,547 4,604 Tax credit carryforwards 1,697 1,476 Stock-based compensation 1,969 2,600 Foreign taxes 54 38 Total deferred tax assets 14,222 10,281 Fixed assets (1,799 ) (512 ) State taxes (607 ) (578 ) Purchased intangible assets (232 ) (465 ) Total deferred tax liabilities (2,638 ) (1,555 ) Valuation allowance (11,762 ) (9,157 ) Total net deferred tax liabilities $ (178 ) $ (431 )
Schedule of Unrecognized Tax Benefits Roll Forward [Table Text Block]	Years Ended December 31, 201 5 2014 201 3 Unrecognized benefit – beginning of period $ 459 $ 358 $ 246 Gross increases – current year tax provisions 121 101 112 Unrecognized benefit – end of period $ 580 $ 459 $ 358

Note 14 - Segments and Geogra34

Note 14 - Segments and Geographical Information (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Tables
Schedule of Revenue from External Customers Attributed to Foreign Countries by Geographic Area [Table Text Block]	Years Ended December 31, 201 5 2014 201 3 Domestic $ 147,601 $ 149,617 $ 134,846 International 25,653 28,162 16,282 Total revenue $ 173,254 $ 177,779 $ 151,128

Note 1 - Organization and Des35

Note 1 - Organization and Description of Business (Details Textual) $ / shares in Units, $ in Thousands	Aug. 12, 2013USD ($)$ / sharesshares	Jul. 24, 2013	Dec. 31, 2015USD ($)shares	Dec. 31, 2014USD ($)	Dec. 31, 2013USD ($)
Reverse Stock Split [Member]
Stockholders' Equity Note, Stock Split, Conversion Ratio		6
IPO [Member]
Stock Issued During Period, Shares, New Issues	5,125,000
Sale of Stock, Price Per Share | $ / shares	$ 9
Fees and Commissions | $	$ 3,200
Payments of Stock Issuance Costs | $	$ 2,900
Convertible Preferred Stock, Shares Issued upon Conversion	21,840,537
Class of Warrant or Right, Number of Securities Called by Warrants or Rights	53,983
Proceeds from Issuance Initial Public Offering | $	$ 40,000				$ 39,976
Class of Warrant or Right, Number of Securities Called by Warrants or Rights			0

Note 2 - Summary of Significa36

Note 2 - Summary of Significant Accounting Policies (Details Textual) - USD ($)	Aug. 12, 2013	Aug. 07, 2013	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013		Jul. 01, 2020
Minimum [Member]
Financial Instruments, Maturities, Short Term			3 years
Financial Instrument, Maturities, Long Term			12 years
Property, Plant and Equipment, Useful Life			3 years
Maximum [Member]
Financial Instruments, Maturities, Short Term			12 years
Financial Instrument, Maturities, Long Term			24 years
Property, Plant and Equipment, Useful Life			5 years
Scenario, Forecast [Member]
Security Deposit							$ 300,000
Foreign Exchange Forward [Member]
Derivative, Notional Amount			$ 7,700,000
Sales Revenue, Net [Member] | Customer Concentration Risk [Member]
Concentration Risk, Percentage			19.00%
Computer Software, Intangible Asset [Member]
Finite-Lived Intangible Asset, Useful Life			3 years
Internal Use Software Development Costs [Member]
Capitalized Computer Software, Additions			$ 4,200,000	$ 2,400,000	$ 2,000,000
Amortization of Intangible Assets			1,600,000	1,100,000	1,000,000
Impairment of Long-Lived Assets Held-for-use			0	0	0
Goodwill, Impairment Loss			0
Foreign Currency Transaction Loss, before Tax			500,000	1,000,000	$ 100,000
Security Deposit			400,000
Letters of Credit Outstanding, Amount			700,000	300,000
Allowance for Loan and Lease Losses, Write-offs			473,000	739,000
Amortization of Intangible Assets			700,000	700,000	$ 800,000
Deferred Rent Credit, Noncurrent			400,000	300,000
Advertising Expense			600,000	1,700,000	1,500,000
Goodwill			$ 3,902,000	$ 3,902,000
Adjustments to Additional Paid in Capital, Warrant Issued	$ 400,000	$ 400,000			$ 426,000	[1]
[1]	Upon the closing of the IPO in August 2013, all outstanding warrants to purchase convertible preferred stock converted into warrants to purchase shares of common stock. Consequently, the Company reclassified the balance of these warrants to additional paid-in capital.

Note 2 - Changes in Allowance f

Note 2 - Changes in Allowance for Doubtful Accounts (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Balance – beginning of period	$ 1,471	$ 1,056	$ 563
Allowances for doubtful accounts receivable	963	1,154	$ 493
Doubtful accounts receivable write-offs	(473)	(739)
Balance – end of period	$ 1,961	$ 1,471	$ 1,056

Note 3 - Cash, Cash Equivalen38

Note 3 - Cash, Cash Equivalents, and Marketable Securities (Details Textual)	12 Months Ended
	Dec. 31, 2015
Minimum [Member]
Marketable Securities Maturities	90 days
Maximum [Member]
Marketable Securities Maturities	2 years

Note 3 - Summary of Marketable

Note 3 - Summary of Marketable Securities (Details) - USD ($) $ in Thousands	Dec. 31, 2015	Dec. 31, 2014
Cash [Member]
Cost	$ 7,638	$ 26,755
Gross Unrealized Gains
Gross Unrealized Losses
Fair Value	$ 7,638	$ 26,755
Money Market Funds [Member]
Cost	$ 10,221	$ 11,304
Gross Unrealized Gains
Gross Unrealized Losses
Fair Value	$ 10,221	$ 11,304
Cash and Cash Equivalents [Member]
Cost	$ 17,859	$ 38,059
Gross Unrealized Gains
Gross Unrealized Losses
Fair Value	$ 17,859	$ 38,059
Corporate Bond Securities [Member]
Cost	$ 31,372	28,615
Gross Unrealized Gains		1
Gross Unrealized Losses	$ (78)	(30)
Fair Value	31,294	28,586
US Government Agencies Debt Securities [Member]
Cost	$ 6,544
Gross Unrealized Gains
Gross Unrealized Losses	$ (8)
Fair Value	6,536
Marketable Securities [Member]
Cost	$ 42,410	28,615
Gross Unrealized Gains		1
Gross Unrealized Losses	$ (86)	(30)
Fair Value	42,324	28,586
Commercial Paper [Member]
Cost	$ 4,494
Gross Unrealized Gains
Gross Unrealized Losses
Fair Value	$ 4,494
Foreign Exchange Contract [Member]
Cost
Gross Unrealized Gains	$ 10
Gross Unrealized Losses
Fair Value	$ 10
Cost	$ 60,269	66,674
Gross Unrealized Gains		1
Gross Unrealized Losses	$ (86)	(30)
Fair Value	$ 60,183	$ 66,645

Note 4 - Fair Value of Financ40

Note 4 - Fair Value of Financial Instruments (Details Textual) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2013	Aug. 12, 2013
Minimum [Member] | Marketable Securities [Member]
Financial Instruments, Maturities, Short Term	90 days
Financial Instrument, Maturities, Long Term	1 year
Minimum [Member]
Financial Instruments, Maturities, Short Term	3 years
Financial Instrument, Maturities, Long Term	12 years
Maximum [Member] | Marketable Securities [Member]
Financial Instruments, Maturities, Short Term	1 year
Financial Instrument, Maturities, Long Term	2 years
Maximum [Member]
Financial Instruments, Maturities, Short Term	12 years
Financial Instrument, Maturities, Long Term	24 years
Other Income [Member]
Fair Value Adjustment of Warrants		$ (100,000)
Derivative Liability, Fair Value, Gross Liability			$ 400,000
Fair Value Adjustment of Warrants		$ (125,000)

Note 4 - Money Market Funds and

Note 4 - Money Market Funds and Marketable Securities Measured at Fair Value on a Recurring Basis (Details) - Fair Value, Measurements, Recurring [Member] - USD ($) $ in Thousands	Dec. 31, 2015	Dec. 31, 2014
Fair Value, Inputs, Level 1 [Member] | Money Market Funds [Member]
Asset fair value	$ 10,221	$ 11,304
Fair Value, Inputs, Level 1 [Member] | Corporate Debt Securities [Member]
Asset fair value
Fair Value, Inputs, Level 1 [Member] | US Government Agencies Debt Securities [Member]
Asset fair value
Fair Value, Inputs, Level 1 [Member] | Commercial Paper [Member]
Asset fair value
Fair Value, Inputs, Level 1 [Member] | Derivative Financial Instruments, Assets [Member]
Asset fair value
Fair Value, Inputs, Level 1 [Member]
Asset fair value
Fair Value, Inputs, Level 2 [Member] | Money Market Funds [Member]
Asset fair value
Fair Value, Inputs, Level 2 [Member] | Corporate Debt Securities [Member]
Asset fair value	$ 31,294	$ 28,586
Fair Value, Inputs, Level 2 [Member] | US Government Agencies Debt Securities [Member]
Asset fair value	6,536
Fair Value, Inputs, Level 2 [Member] | Commercial Paper [Member]
Asset fair value	4,494
Fair Value, Inputs, Level 2 [Member] | Derivative Financial Instruments, Assets [Member]
Asset fair value	10
Fair Value, Inputs, Level 2 [Member]
Asset fair value	42,324	28,586
Fair Value, Inputs, Level 3 [Member] | Money Market Funds [Member]
Asset fair value	10,221	11,304
Fair Value, Inputs, Level 3 [Member] | Corporate Debt Securities [Member]
Asset fair value	31,294	28,586
Fair Value, Inputs, Level 3 [Member] | US Government Agencies Debt Securities [Member]
Asset fair value	6,536
Fair Value, Inputs, Level 3 [Member] | Commercial Paper [Member]
Asset fair value	4,494
Fair Value, Inputs, Level 3 [Member]
Asset fair value	42,324	$ 28,586
Derivative Financial Instruments, Assets [Member]
Asset fair value	$ 10

Note 4 - Changes in Warrant Lia

Note 4 - Changes in Warrant Liability (Details) - USD ($)	Aug. 12, 2013	Aug. 07, 2013	Dec. 31, 2013
Beginning balance			$ 301,000
Change in fair value recorded in other income (expense), net			125,000
Reclassification of warrants to additional paid-in capital in connection with the IPO(1)	$ (400,000)	$ (400,000)	(426,000)	[1]
Ending Balance	$ 426		$ 0
[1]	Upon the closing of the IPO in August 2013, all outstanding warrants to purchase convertible preferred stock converted into warrants to purchase shares of common stock. Consequently, the Company reclassified the balance of these warrants to additional paid-in capital.

Note 5 - Property, Equipment,43

Note 5 - Property, Equipment, and Software (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Depreciation	$ 5.3	$ 3.9	$ 3.3

Note 5 - Summary Property, Equi

Note 5 - Summary Property, Equipment and Software (Details) - USD ($) $ in Thousands	Dec. 31, 2015	Dec. 31, 2014
Office Furniture and Fixtures [Member]
Property, equipment and software, gross	$ 793	$ 889
Equipment and Computers [Member]
Property, equipment and software, gross	12,597	10,042
Leasehold Improvements [Member]
Property, equipment and software, gross	1,965	1,967
Computer Software [Member]
Property, equipment and software, gross	2,011	1,891
Internal Use Software Development Costs [Member]
Property, equipment and software, gross	12,110	7,900
Property, equipment and software, gross	29,476	22,689
Less: accumulated depreciation and amortization	(17,366)	(12,282)
Property, equipment and software, net	$ 12,110	$ 10,407

Note 5 - Assets Recorded Under

Note 5 - Assets Recorded Under Capital Leases (Details) - USD ($) $ in Thousands	Dec. 31, 2015	Dec. 31, 2014
Gross assets under capital leases	$ 633	$ 701
Less: accumulated depreciation	$ (633)	(682)
Net assets under capital leases		$ 19

Note 6 - Goodwill and Intangi46

Note 6 - Goodwill and Intangible Assets (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013	Dec. 28, 2012	Jun. 15, 2011
Appealing Media [Member]
Business Combination, Recognized Identifiable Assets Acquired, Goodwill, and Liabilities Assumed, Net					$ 0.9
Crowd Science, Inc. [Member]
Business Combination, Recognized Identifiable Assets Acquired, Goodwill, and Liabilities Assumed, Net				$ 3
Amortization of Intangible Assets	$ 0.7	$ 0.7	$ 0.8

Note 6 - Intangible Assets Deta

Note 6 - Intangible Assets Detail (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Developed Technology Rights [Member]
Gross Carrying Amount	$ 2,950	$ 2,950
Accumulated Amortization	(2,300)	(1,650)
Net Carrying Amount	$ 650	$ 1,300
Weighted-Average Remaining Life	1 year	2 years
Customer Relationships [Member]
Gross Carrying Amount	$ 104	$ 104
Accumulated Amortization	(95)	(75)
Net Carrying Amount	$ 9	$ 29
Weighted-Average Remaining Life	146 days	1 year 146 days
Noncompete Agreements [Member]
Gross Carrying Amount	$ 53	$ 53
Accumulated Amortization	$ (53)	$ (53)
Net Carrying Amount
Gross Carrying Amount	$ 3,107	$ 3,107
Accumulated Amortization	(2,448)	(1,778)
Net Carrying Amount	$ 659	$ 1,329

Note 6 - Estimated Future Amort

Note 6 - Estimated Future Amortization Expense (Details) $ in Thousands	Dec. 31, 2015USD ($)
2,016	$ 659

Note 7 - Summary of Accrued Lia

Note 7 - Summary of Accrued Liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2015	Dec. 31, 2014
Accrued compensation	$ 5,210	$ 6,884
Accrued vacation and other employee benefits	3,849	3,761
Accrued customer incentives	4,945	3,884
Accrued taxes	458	47
Other accrued expenses	2,305	1,762
Total accrued liabilities	$ 16,767	$ 16,338

Note 8 - Borrowings (Details Te

Note 8 - Borrowings (Details Textual) - USD ($)	1 Months Ended
	Nov. 30, 2014	Dec. 31, 2015	Dec. 31, 2013	Jan. 27, 2010	Sep. 25, 2009
Silicon Valley Bank [Member]
Long-term Line of Credit		$ 0
Line of Credit Facility, Maximum Borrowing Capacity	$ 25,000,000
Line Of Credit Facility Adjusted Quick Ratio	1.6
Line of Credit Facility, Unused Capacity, Commitment Fee Percentage	0.25%
Series C Preferred Stock [Member]
Class of Warrant or Right, Number of Securities Called by Warrants or Rights	29,145			14,572	14,573
Class of Warrant or Right, Number of Securities Called by Warrants or Rights		0
Class of Warrant or Right, Exercise Price of Warrants or Rights			$ 1.7155

Note 9 - Commitments and Cont51

Note 9 - Commitments and Contingencies (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Operating Leases, Rent Expense, Net	$ 3	$ 2.7	$ 2.2

Note 9 - Future Minimum Payment

Note 9 - Future Minimum Payments (Details) $ in Thousands	Dec. 31, 2015USD ($)
Payments Due in Less Than One Year [Member]
Operating lease obligations	$ 2,467
Traffic acquisition costs and other purchase commitments	1,431
Total minimum payments	3,898
Payments Due Between One and Three Years [Member]
Operating lease obligations	$ 5,054
Traffic acquisition costs and other purchase commitments
Total minimum payments	$ 5,054
Payments Due Between Three and Five Years [Member]
Operating lease obligations	$ 3,840
Traffic acquisition costs and other purchase commitments
Total minimum payments	$ 3,840
Payments Due in More Than Five Years [Member]
Operating lease obligations	$ 5,473
Traffic acquisition costs and other purchase commitments
Total minimum payments	$ 5,473
Operating lease obligations	16,834
Traffic acquisition costs and other purchase commitments	1,431
Total minimum payments	$ 18,265

Note 10 - Convertible Preferr53

Note 10 - Convertible Preferred Stock and Stockholders' Equity (Details Textual) - USD ($)	Aug. 12, 2013	Aug. 07, 2013	Aug. 06, 2013	Dec. 31, 2015		Dec. 31, 2014	Dec. 31, 2013		Dec. 31, 2012	Jan. 02, 2015	Dec. 31, 2006
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period				1,660		1,202	42		0
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Vested in Period, Fair Value				$ 4,300,000		$ 100,000
IPO [Member] | Underwriting Discounts and Commissions [Member]
Payments of Stock Issuance Costs	$ 3,200,000
IPO [Member] | Offering Expenses [Member]
Payments of Stock Issuance Costs	$ 2,900,000
IPO [Member]
Class of Warrant or Right, Number of Securities Called by Warrants or Rights	53,983
Stock Issued During Period, Shares, New Issues	5,125,000
Share Price	$ 9
Proceeds from Issuance of Common Stock	$ 46,100,000
Payments of Stock Issuance Costs	2,900,000
Additional Paid In Capital [Member]
Common Stock, Value, Outstanding				$ 76,200,000
The 2004 Plan [Member] | Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Discount from Market Price, Offering Date				85.00%
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period				10 years
The 2004 Plan [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period				5 years
The 2004 Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights, Percentage				25.00%
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period				3 years
The 2013 Plan [Member] | Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period				5 years
The 2013 Plan [Member] | Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Expiration Period				10 years
The 2013 Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights, Percentage				25.00%
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period				3 years
Share-based Compensation Arrangement by Share-based Payment Award, Minimum Grant Price as a Percentage of Fair Market Value at Grant Date				100.00%
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized				2,000,000
Share-based Compensation Arrangement by Share-based Payment Award, Percentage of Outstanding Stock Maximum				5.00%
Employee Stock Purchase Plan [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Discount from Market Price, Offering Date			85.00%
Share-based Compensation Arrangement by Share-based Payment Award, Number of Shares Authorized			500,000
Share-based Compensation Arrangement by Share-based Payment Award, Percentage of Outstanding Stock Maximum			1.00%
Share-based Compensation Arrangement by Share-based Payment Award, Maximum Employee Subscription Rate			15.00%
Modification of Employee Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross				700,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period				700,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price										$ 7
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized										$ 400,000
Post Modification of Employee Stock Options [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price										$ 5.14
Research and Development Expense [Member]
Capitalized Computer Software, Period Increase (Decrease)				$ 544,000		$ 360,000	$ 226,000
Series A-2 Preferred Stock [Member]
Class of Warrant or Right, Number of Securities Called by Warrants or Rights											24,838
Class of Warrant or Right, Exercise Price of Warrants or Rights											$ 1.2078
Preferred Stock, Shares Outstanding				0		0
Common Stock, Shares, Issued				34,455,220		33,066,327
Employee Service Share-based Compensation, Tax Benefit from Compensation Expense				$ 0		$ 0	0
Employee Service Share-based Compensation, Tax Benefit Realized from Exercise of Stock Options				$ 0		$ 0	0
Class of Warrant or Right, Number of Securities Called by Warrants or Rights				0
Proceeds from Issuance Initial Public Offering	40,000,000						$ 39,976,000
Conversion of Stock, Shares Converted		21,840,537
Preferred Stock, Shares Authorized		20,000,000		20,000,000		20,000,000
Common Stock, Shares Authorized		200,000,000		200,000,000		200,000,000
Preferred Stock, Par or Stated Value Per Share				$ 0.001		$ 0.001
Common Stock, Shares, Outstanding				34,455,220		33,066,327
Treasury Stock, Shares				66,666		66,666
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Gross				1,034,000	[1]	783,000	2,069,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Forfeitures in Period				1,477,000	[2]	635,000	179,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value				$ 2.78		$ 3.76	$ 5.89
Share-based Compensation Arrangement by Share-based Payment Award, Options, Exercises in Period, Intrinsic Value				$ 500,000		$ 2,000,000	$ 1,300,000
Share-based Compensation Arrangement by Share-based Payment Award, Options, Outstanding, Weighted Average Exercise Price				$ 5.04		$ 5.54	$ 5.53		$ 3.78
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized				$ 9,900,000
Employee Service Share-based Compensation, Nonvested Awards, Compensation Cost Not yet Recognized, Period for Recognition				1 year 295 days
Class of Warrant or Right, Exercise Price of Warrants or Rights							$ 1.7155
Adjustments to Additional Paid in Capital, Warrant Issued	$ 400,000	$ 400,000					$ 426,000	[3]
[1]	Options granted include 0.7 million re-issued options in connection with a modification. See “Modification of Employee Stock Options” below for more information.
[2]	Options cancelled and forfeited include 0.7 million options that were cancelled in connection with a modification. See “Modification of Employee Stock Options” below for more information.
[3]	Upon the closing of the IPO in August 2013, all outstanding warrants to purchase convertible preferred stock converted into warrants to purchase shares of common stock. Consequently, the Company reclassified the balance of these warrants to additional paid-in capital.

Note 10 - Common Stock Activity

Note 10 - Common Stock Activity (Details) - shares	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Common Stock [Member]
Outstanding at December 31, 2014 (in shares)	33,066,327
Option and warrant exercises (in shares)	268,172	801,691
RSUs vesting (in shares)	723,978
Common stock issued in connection with employee stock purchase plan (in shares)	396,743	315,324
Outstanding at December 31, 2015 (in shares)	34,455,220	33,066,327
Outstanding at December 31, 2014 (in shares)	33,066,327
Option and warrant exercises (in shares)	256,000	802,000
Outstanding at December 31, 2015 (in shares)	34,455,220	33,066,327

Note 10 - Option Award Activity

Note 10 - Option Award Activity (Details) - USD ($) shares in Thousands, $ in Thousands		12 Months Ended
		Dec. 31, 2015		Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Balance (in shares)		5,059		5,713	4,015
Balance (in dollars per share)		$ 5.54		$ 5.53	$ 3.78
Balance						7 years 321 days
Balance	[1]	$ 1,480		$ 3,461	$ 13,704	$ 8,659
Granted (in shares)		1,034	[2]	783	2,069
Granted (in dollars per share)		$ 5.17	[2]	$ 5.44	$ 8.58
Exercised (in shares)		(256)		(802)	(192)
Exercised (in dollars per share)		$ 3.09		$ 3.79	$ 1.99
Canceled and forfeited (in shares)		(1,477)	[3]	(635)	(179)
Canceled and forfeited (in dollars per share)		$ 7.18	[3]	$ 7.47	$ 5.44
Balance (in shares)		4,360		5,059	5,713	4,015
Balance (in dollars per share)		$ 5.04		$ 5.54	$ 5.53	$ 3.78
Balance		6 years 109 days		5 years 284 days	7 years 113 days
Balance		6 years 109 days		5 years 284 days	7 years 113 days
Vested as of December 31, 2015 and expected to vest thereafter (4) (in shares)	[4]	4,212
Vested as of December 31, 2015 and expected to vest thereafter (4) (in dollars per share)	[4]	$ 5
Vested as of December 31, 2015 and expected to vest thereafter (4)	[4]	6 years 83 days
Vested as of December 31, 2015 and expected to vest thereafter (4)	[1],[4]	$ 1,476
Vested and exercisable as of December 31, 2015 (in shares)		3,142
Vested and exercisable as of December 31, 2015 (in dollars per share)		$ 4.59
Vested and exercisable as of December 31, 2015		5 years 229 days
Vested and exercisable as of December 31, 2015	[1]	$ 1,458
[1]	The aggregate intrinsic value represents the difference between the Company’s estimated fair value of its common stock and the exercise price of outstanding in-the-money options as of those dates.
[2]	Options granted include 0.7 million re-issued options in connection with a modification. See “Modification of Employee Stock Options” below for more information.
[3]	Options cancelled and forfeited include 0.7 million options that were cancelled in connection with a modification. See “Modification of Employee Stock Options” below for more information.
[4]	Options expected to vest reflect an estimated forfeiture rate.

Note 10 - Restricted Stock Unit

Note 10 - Restricted Stock Unit Activity (Details) - Restricted Stock Units (RSUs) [Member] - USD ($) $ in Thousands		12 Months Ended
		Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013	Dec. 31, 2012
Balance (in shares)		1,083	38	0
Balance (in dollars per share)		$ 5.92	$ 8.15	$ 0
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Grants in Period		1,660	1,202	42	0
Granted (in dollars per share)		$ 5.36	$ 5.89	$ 8.21
Released (in shares)		(738)	(15)	(4)
Released (in dollars per share)		$ 5.82	$ 7.92	$ 8.89
Balance (in shares)		1,619	1,083	38	0
Balance (in dollars per share)		$ 5.39	$ 5.92	$ 8.15	$ 0
Balance		361 days	1 year 142 days	2 years 47 days
Balance	[1]	$ 5,681	$ 5,458	$ 284
Canceled and forfeited (in shares)		(386)	(142)
Canceled and forfeited (in dollars per share)		$ 5.90	$ 6.05
[1]	The intrinsic value of RSUs is based on the Company’s closing stock price as reported by the New York Stock Exchange on December 31, 2013, 2014 and 2015.

Note 10 - Assumptions Used to V

Note 10 - Assumptions Used to Value Employee Stock Purchase Rights (Details)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Minimum [Member]
Volatility
Risk-free interest rate	0.07%	0.05%
Maximum [Member]
Volatility
Risk-free interest rate	0.36%	0.08%
Expected term (years)	182 days	182 days	171 days
Volatility		80.00%	80.00%
Risk-free interest rate			0.08%
Dividend yield

Note 10 - Shares of Common Stoc

Note 10 - Shares of Common Stock Reserved for Future Issuance (Details) - shares	Dec. 31, 2015	Dec. 31, 2014
Common Stock Options [Member]
Common stock reserved (in shares)	4,360,015	5,058,641
Restricted Stock Units [Member]
Common stock reserved (in shares)	1,618,543	1,082,939
Warrants to Purchase Common Stock [Member]
Common stock reserved (in shares)		24,838
Shares Available for Future Issuance [Member]
Common stock reserved (in shares)	3,680,862	984,455
Employee Stock Purchase Plan [Member]
Common stock reserved (in shares)	437,934	504,014
Common stock reserved (in shares)	10,097,354	7,654,887

Note 10 - Fair Value of Option

Note 10 - Fair Value of Option Grants (Details) - $ / shares	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Employee Stock Option [Member] | Minimum [Member]
Expected term (years)			5 years 186 days
Volatility	56.00%
Risk-free interest rate	1.54%	1.74%	1.06%
Employee Stock Option [Member] | Maximum [Member]
Expected term (years)			6 years 43 days
Volatility	80.00%
Risk-free interest rate	1.79%	2.02%	1.72%
Employee Stock Option [Member]
Expected term (years)	6 years	6 years
Volatility		80.00%	80.00%
Dividend yield
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value	$ 2.78	$ 3.76	$ 5.89
Minimum [Member]
Volatility
Risk-free interest rate	0.07%	0.05%
Maximum [Member]
Volatility
Risk-free interest rate	0.36%	0.08%
Expected term (years)	182 days	182 days	171 days
Volatility		80.00%	80.00%
Risk-free interest rate			0.08%
Dividend yield
Share-based Compensation Arrangement by Share-based Payment Award, Options, Grants in Period, Weighted Average Grant Date Fair Value	$ 2.78	$ 3.76	$ 5.89

Note 10 - Summary of Stock-base

Note 10 - Summary of Stock-based Compensation Related to Stock-based Awards (Details) - USD ($) $ in Thousands		12 Months Ended
		Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Cost of Revenue [Member]
Allocated stock-based compensation		$ 312	$ 342	$ 185
Selling and Marketing Expense [Member]
Allocated stock-based compensation		3,403	2,776	1,806
Research and Development Expense [Member]
Allocated stock-based compensation	[1]	1,111	482	346
General and Administrative Expense [Member]
Allocated stock-based compensation		4,053	2,174	1,497
Allocated stock-based compensation		$ 8,879	$ 5,774	$ 3,834
[1]	Excludes $544,000, $360,000 and $226,000 of stock-based compensation expense that was capitalized as part of internal-use software development costs for the years ended December 31, 2015, 2014 and 2013, respectively.

Note 10 - Assumptions Used to61

Note 10 - Assumptions Used to Value Warrants (Details)	7 Months Ended
	Aug. 12, 2013
Warrant [Member] | Minimum [Member]
Expected term (years)	3 years 149 days
Risk-free interest rate	0.47%
Warrant [Member] | Maximum [Member]
Expected term (years)	5 years 277 days
Risk-free interest rate	1.77%
Warrant [Member]
Volatility	80.00%
Dividend yield

Note 10 - Summary of Warrants O

Note 10 - Summary of Warrants Outstanding (Details)	Aug. 12, 2013USD ($)
Series A-2 Warrants [Member]
Warrants outstanding	$ 203
Series C Warrant [Member]
Warrants outstanding	223
Warrants outstanding	$ 426

Note 11 - Net Loss Per Share (D

Note 11 - Net Loss Per Share (Details Textual)	12 Months Ended
	Dec. 31, 2015$ / shares
Series A-1 Preferred Stock [Member]
Preferred Stock, Dividend Rate, Per-Dollar-Amount	$ 0.105
Series A-2 Preferred Stock [Member]
Preferred Stock, Dividend Rate, Per-Dollar-Amount	0.2013
Series B Preferred Stock [Member]
Preferred Stock, Dividend Rate, Per-Dollar-Amount	0.5476
Series C Preferred Stock [Member]
Preferred Stock, Dividend Rate, Per-Dollar-Amount	0.28592
Series D Preferred Stock [Member]
Preferred Stock, Dividend Rate, Per-Dollar-Amount	1.00496
Series D-1 Convertible Preferred Stock [Member]
Preferred Stock, Dividend Rate, Per-Dollar-Amount	$ 1.3137
Preferred Stock, Dividend Rate, Percentage	8.00%

Note 11 - Calculation of Basic

Note 11 - Calculation of Basic and Diluted Net Income (Loss) Per Share (Details) - USD ($) shares in Thousands, $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Net income (loss)	$ (16,745)	$ (8,745)	$ 321
Basic (in shares)	33,829	32,591	15,752
Employee stock options and restricted stock units (in shares)			1,459
Convertible preferred, common stock warrants and employee stock purchase plan (in shares)			39
Diluted (in shares)	33,829	32,591	17,250
Basic (in dollars per share)	$ (0.49)	$ (0.27)	$ 0.02
Diluted (in dollars per share)	$ (0.49)	$ (0.27)	$ 0.02

Note 11 - Equity Shares Exclude

Note 11 - Equity Shares Excluded from the Calculation of Diluted Net Income Per Share (Details) - shares shares in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Employee Stock Options and Restricted Stock Units [Member]
Antidilutive shares (in shares)	4,723	5,263	1,277
Restricted Stock Units (RSUs) [Member]
Antidilutive shares (in shares)	499	657	3
Convertible Common Stock Warrants [Member]
Antidilutive shares (in shares)	6	25
Employee Stock Purchase Plan [Member]
Antidilutive shares (in shares)	110	24

Note 12 - Income Taxes (Details

Note 12 - Income Taxes (Details Textual) - USD ($) $ in Millions	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Internal Revenue Service (IRS) [Member]
Deferred Tax Assets, Tax Credit Carryforwards, Research	$ 1
State and Local Jurisdiction [Member]
Deferred Tax Assets, Tax Credit Carryforwards, Research	0.9
Valuation Allowance, Deferred Tax Asset, Increase (Decrease), Amount	2.6	$ 1.6	$ 0.1
Deferred Tax Assets, Operating Loss Carryforwards, Domestic	23.5
Deferred Tax Assets, Operating Loss Carryforwards, State and Local	20.5
Deferred Tax Assets, Tax Credit Carryforwards, Other	0.3
Deferred Tax Liability Not Recognized, Amount of Unrecognized Deferred Tax Liability, Undistributed Earnings of Domestic Subsidiaries	$ 2

Note 12 - Domestic and Foreign

Note 12 - Domestic and Foreign Components of Income (Loss) before Income Taxes (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Domestic	$ (17,604)	$ (9,899)	$ 369
Foreign	1,159	930	622
Income (loss) before income taxes	$ (16,445)	$ (8,969)	$ 991

Note 12 - Components of Income

Note 12 - Components of Income Tax (Expense) Benefit (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Federal		$ 21	$ (106)
State	$ (29)	270	(493)
Foreign	(524)	(403)	(260)
Total	(553)	(112)	(859)
Federal	221	221	221
State	12	105	23
Foreign	20	10	(55)
Total	253	336	189
Total income tax (expense) benefit	$ (300)	$ 224	$ (670)

Note 12 - Effective Tax Rates a

Note 12 - Effective Tax Rates and the Federal Statutory Tax Rate Reconciliation (Details)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Tax at federal statutory rate	34.00%	34.00%	34.00%
State, net of federal effect	(0.10%)	4.20%	31.30%
Foreign rate differential	2.40%	3.50%	(21.40%)
Stock-based compensation	(4.60%)	(9.70%)	76.50%
Change in valuation allowance	(31.70%)	(28.80%)	(51.40%)
Other non-deductible expenses	(0.20%)	(0.60%)	(1.20%)
Other	(1.60%)	(0.10%)	(0.20%)
Effective tax rate	(1.80%)	2.50%	67.60%

Note 12 - Significant Component

Note 12 - Significant Components of Deferred Tax Assets and Liabilities (Details) - USD ($) $ in Thousands	Dec. 31, 2015	Dec. 31, 2014
Accruals and reserves	$ 1,955	$ 1,563
Net operating loss carryforwards	8,547	4,604
Tax credit carryforwards	1,697	1,476
Stock-based compensation	1,969	2,600
Foreign taxes	54	38
Total deferred tax assets	14,222	10,281
Fixed assets	(1,799)	(512)
State taxes	(607)	(578)
Purchased intangible assets	(232)	(465)
Total deferred tax liabilities	(2,638)	(1,555)
Valuation allowance	(11,762)	(9,157)
Total net deferred tax liabilities	$ (178)	$ (431)

Note 12 - Reconciliation of the

Note 12 - Reconciliation of the Beginning and Ending Balances of the Unrecognized Tax Benefits (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Unrecognized benefit – beginning of period	$ 459	$ 358	$ 246
Gross increases – current year tax provisions	121	101	112
Unrecognized benefit – end of period	$ 580	$ 459	$ 358

Note 13 - Related Party Trans72

Note 13 - Related Party Transactions (Details Textual) - USD ($)	12 Months Ended
	Dec. 31, 2014	Dec. 31, 2013
Series D-1 Convertible Preferred Stock Investor [Member]
Costs and Expenses, Related Party	$ 800,000	$ 1,300,000
Due to Related Parties	$ 0	400,000
Nielsen [Member]
Costs and Expenses, Related Party		$ 800,000

Note 14 - Segments and Geogra73

Note 14 - Segments and Geographical Information (Details Textual)	12 Months Ended
	Dec. 31, 2015
Number of Operating Segments	1
Number of Reportable Segments	1

Note 14 - Segments (Details)

Note 14 - Segments (Details) - USD ($) $ in Thousands	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Domestic [Member]
Revenue	$ 147,601	$ 149,617	$ 134,846
Foreign [Member]
Revenue	25,653	28,162	16,282
Revenue	$ 173,254	$ 177,779	$ 151,128

Note 15 - Subsequent Event (Det

Note 15 - Subsequent Event (Details Textual) $ in Millions	Feb. 18, 2016USD ($)
Subsequent Event [Member]
Stock Repurchase Program, Remaining Authorized Repurchase Amount	$ 10