YuMe (YUME) 8-K Yume Reports Fourth Quarter and Full Year 2016 Financial Results

EXHIBIT 99.2

YuMe (NYSE:YUME) - Advertising Customer Metrics	February 16, 2017
LTM: Last Twelve Months

	FY13			Q1:14 LTM			Q2:14 LTM			Q3:14 LTM			FY14			Q1:15 LTM			Q2:15 LTM			Q3:15 LTM			FY15			Q1:16 LTM			Q2:16 LTM			Q3:16 LTM			FY16
Metrics
Total Advertising Customers
Total Advertising Customers		580			635			719			807			880			935			1,010			1,030			1,001			1,009			1,002			959			846
Average Spend	$	255,446		$	249,957		$	229,152		$	212,409		$	198,770		$	190,353		$	176,498		$	169,327		$	170,509		$	167,959		$	169,055		$	172,479		$	186,076
Advertising Customers with LTM $100K+ Rev.		226			240			244			266			285			278			286			300			285			287			282			257			231
Average Spend	$	582,175		$	589,326		$	596,086		$	569,831		$	564,616		$	582,241		$	559,121		$	526,377		$	546,611		$	542,487		$	556,280		$	587,887		$	622,062
Year-over-Year Growth
Total Advertising Customers		29	%		27	%		37	%		43	%		52	%		47	%		40	%		28	%		14	%		8	%		-1	%		-7	%		-15	%
Average Spend		-1	%		3	%		-7	%		-14	%		-22	%		-24	%		-23	%		-20	%		-14	%		-12	%		-4	%		2	%		9	%
Advertising Customers with LTM $100K+ Rev.		32	%		38	%		32	%		27	%		26	%		16	%		17	%		13	%		0	%		3	%		-1	%		-14	%		-19	%
Average Spend		-6	%		-8	%		-7	%		-7	%		-3	%		-1	%		-6	%		-8	%		-3	%		-7	%		-1	%		12	%		14	%

Contact

Frank Barbieri

Investor Relations

(650)-503-7912

fbarbieri@yume.com