VIDAROO 10Q 2009 Q3 Quarterly report

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 10-Q

(Mark One)

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE

ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED MARCH 31, 2009

¨ TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT

OF 1934

FOR THE TRANSITION FROM _______ TO ________.

COMMISSION FILE NUMBER 333-139991

GEN2MEDIA CORPORATION

(Exact Name of Registrant as Specified in its Charter)


Nevada		26-1358844
(State or other jurisdiction of incorporation or organization)		(I.R.S. Employer Identification No.)

7658 Municipal Dr., Orlando, FL		32819
(Address of principal executive offices)		(Zip code)

Issuer's telephone number: (321) 293-3360

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes x No ¨

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.


Large accelerated filer ¨	Accelerated filer ¨

Non-accelerated filer ¨	Smaller reporting company x

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x

APPLICABLE ONLY TO ISSUERS INVOLVED IN BANKRUPTCY PROCEEDINGS

DURING THE PRECEDING FIVE YEARS

Indicate by check mark whether the registrant filed all documents and reports required to be filed by Section 12, 13 or 15(d) of the Exchange Act after the distribution of securities under a plan confirmed by a court. Yes ¨ No ¨

APPLICABLE ONLY TO CORPORATE ISSUERS

State the number of shares outstanding of each of the issuer's classes of common equity, as of the latest practicable date: As of May 15, 2009, there were 57,957,029 outstanding shares of the Registrant's Common Stock, $.001 par value.

GEN2MEDIA CORPORATION

March 31, 2009 QUARTERLY REPORT ON FORM 10-Q

TABLE OF CONTENTS


PART I - FINANCIAL INFORMATION	Page

Item 1. Financial Statements	3
Item 2. Management’s Discussion and Analysis of Results of Operations and Financial Condition	13
Item 4T. Controls and Procedures	15

PART II - OTHER INFORMATION

Item 1. Legal Proceedings	16
Item 1A. Risk Factors	16
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds	16
Item 3. Defaults Upon Senior Securities	16
Item 4T. Submission of Matters to a Vote of Security Holders	16
Item 5. Other Information	16
Item 6. Exhibits	17
SIGNATURES	18

PART I

FINANCIAL INFORMATION

ITEM 1. FINANCIAL STATEMENTS

GEN2MEDIA CORPORATION AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

	(unaudited) March 31, 2009			June 30,2008
Assets

Current:
Cash and cash equivalents	$	8,751		$	3,079
Accounts Receivable		17,894			5,000
Other Current Assets		32,428			-
Deferred Financing Costs		59,590			-
Total Current Assets		118,663			8,079

Furniture and Equipment:
Computer equipment		84,431			66,305
Office furniture and fixtures		24,228			7,302
		108,659			73,607
Less: Accumulated depreciation		(29,603)			(15,854	)
Net Furniture and Equipment		79,056			57,753

Intangibles, net:
Customer list		60,906			-
Website platform		169,292			270,868
Patent Pending		8,754			8,754
Intangible Assets, net of accumulated amortization		238,952			279,622

Other Assets – Deposits		16,152			-
Total Assets	$	452,823		$	345,454

Liabilities and Stockholders' Deficit

Current Liabilities:
Accounts Payable	$	238,525		$	93,092
Accrued Salaries		175,883			43,966
Deferred Revenue		25,333			-
Due to related parties		3,033			487,485
Convertible Secured Promissory Notes		107,931			-
Notes Payable - current portion		66,827			-

Total Current Liabilities		617,532			624,543

Note Payable - noncurrrent portion		9,678			-
Total liabilities		627,210			624,543

Minority Interest		281,754			324,176
Stockholders' Deficit:

Common stock, $.001 par value; 100,000,000 shares authorized;
57,709,529 at March 31, 2009 and 45,195,000 at June 30, 2008 issued and outstanding		57,710			45,195
Additional paid in capital		4,180,926			1,769,649
Accumulated Deficit		(4,694,777)			(2,418,109	)

Total Stockholders' Deficit		(456,141	)		(603,265	)

Total Liabilities and Stockholders' Deficit	$	452,823		$	345,454

See accompanying notes to consolidated financial statements.

GEN2MEDIA CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(UNAUDITED)

	Three months			Three months			Nine months			Nine months
	ended			ended			ended			ended
	3/31/2009			3/31/2008			3/31/2009			3/31/2008

REVENUES	$	61,022		$	39,312		$	958,895		$	66,871

Cost of Sales		30,078			15,693			414,260			20,276

Gross Margin		30,944			23,619			544,635			46,595

Selling General and Adminsitrative		924,731			216,527			1,821,837			958,971
Depreciation and Amortization		45,078			37,206			134,287			111,323
Stock based compensation		276,185			66,433			758,791			270,748
Total expenses		1,245,994			320,166			2,714,915			1,341,042

Operating Loss		(1,215,050	)		(296,547	)		(2,170,280	)		(1,294,447	)

Interest Expense		(122,441	)		(385	)		(148,809	)		(376	)

Minority Interest in Loss of Subsidiary		30,720			14,847			42,421			64,742

NET LOSS		(1,306,771	)		(282,085)			(2,276,668)			(1,230,081)

NET LOSS TO COMMON SHAREHOLDERS	$	(1,306,771	)	$	(282,085)		$	(2,276,668)		$	(1,230,081)

BASIC AND DILUTED NET LOSS PER COMMON SHARE	$	(0.02	)	$	(0.01)		$	(0.04)		$	(0.03)

WEIGHTED AVERAGE SHARES OUTSTANDING, BASIC AND DILUTED		55,809,365			45,195,000			54,340,733			44,005,933

See accompanying notes to consolidated financial statements.

GEN2MEDIA CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENT OF SHAREHOLDERS' DEFICIT

(UNAUDITED)

	Class A				Additional
	Common Stock				Paid-In		Accumulated
	Shares		Amount		Capital		Deficit			Total

Balance at June 30, 2008		45,195,000	$	45,195	$	1,769,649	$	(2,418,109	)	$	(603,265	)

Common stock issued for forgiveness of debt		3,624,007		3,624		333,777		-			337,401

Common stock issued for options and warrants exercised		8,750,522		8,751		349,837		-			358,588

Stock based compensation cost for employees		-		-		758,791		-			758,791

Warrants issued for Services						260,762					260,762

Equity allocation for convertible secured promissory notes' warrants and beneficial converstion features		-		-		600,000		-			600,000

Common stock issued for cash		25,000		25		6,475		-			6,500

Common stock issued for professional services		115,000		115		101,635					101,750

Net loss		-		-		-		(2,276,668	)		(2,276,668	)

Balance at March 31, 2009	$	57,709,529	$	57,710	$	4,180,926	$	(4,694,777	)	$	(456,141	)

See accompanying notes to consolidated financial statements.

GEN2MEDIA CORPORATION AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(UNAUDITED)

	Nine months ended			Nine months ended
	3/31/09			3/31/08
Cash Flows from Operating Activities:
Net loss	$	(2,276,668	)	$	(1,230,081)
Adjustments to reconcile net loss to net cash used
by operating activities:
Depreciation		13,747			9,748
Amortization		120,540			101,575
Amortization of Deferred Financing Costs		8,910			-
Common stock issued for services		38,250			70,000
Accretion of interest expense		107,931			-
Stock based compensation for employees		758,791			270,748
Stock based compensation for nonemployees		260,762			-
Officer Salary Forgiveness		11,440			-
Minority interest in loss of subsidiary		(42,421	)		(64,742)
Net changes in:
Due to related parties		11,728			127,823
Other current assets		(6,928	)
Deposits		(16,152	)		18,381
Accrued Salaries		94,211			78,627
Deferred Revenue		25,333			-
Accounts receivable		(12,894	)		(9,688)
Accounts payable and accrued expenses		145,433			(30,135)
Net Cash Used By Operating Activities		(757,987	)		(657,744)

Cash Flows from Investing Activities:
Investment in website platform		-			(9,144)
Purchase of Furniture and Equipment		(35,050	)		(29,541)
Net Cash Used By Investing Activities		(35,050	)		(38,685)

Cash Flows from Financing Activities:
Proceeds from common stock issuance and warrants exercise		241,540			380,000
Repayments on notes payable		(12,331	)		-
Proceeds from issuance of Convertible Secured Promissory Notes		600,000			-
Incurrence of Deferred Financing Costs		(30,500)			-
Net Cash Provided By Financing Activities		798,709			380,000

Net Increase (Decrease) in Cash and Cash Equivalents		5,672			(316,429)

Cash and Cash Equivalents, Beginning		3,079			321,497

Cash and Cash Equivalents, Ending	$	8,751		$	5,068

Supplemental cash flow information:
Non-cash operating and financing activities:
Forgiveness of accounts payable and accrued salary in exchange for the exercise of options	$	123,548		$	-
Forgiveness of payroll obligation in connection with revised officer contracts		84,656			-
Non-cash investing and financing activities:		-
Issuance of notes payable for website development		-			200,000
Debt assumed in connection with purchase accounting related to Media Evolutions		88,836			-
Intangible assets acquired in connection with the purchase accounting related to Media Evloutions		79,870			-
Issuance of common stock in exchange for forgiveness of employee and related party indebtedness		337,401			-

See accompanying notes to consolidated financial statements.

NOTE 1. DESCRIPTION OF BUSINESS AND BASIS OF PRESENTATION

Description of Business

Gen2Media Corporation (“Gen2” or the “Company”) and its consolidated subsidiaries (E360 and Media Evolutions) is a full service digital media company. Gen2 engages audiences on digital platforms through provision of media content either directly or through collaboration with channel partners. Through a combination of original and acquired programming and other entertainment content, Gen2 is focused on providing content that appeals to key demographics attractive to advertisers and distributors on radio, printed news, cable television, satellite, mobile and digital media platforms, and consumer products.

Basis of Presentation

Unaudited Interim Financial Statements

The accompanying unaudited consolidated quarterly financial statements have been prepared on a basis consistent with generally accepted accounting principles in the United States (“GAAP”) for interim financial information and pursuant to the rules of the Securities and Exchange Commission (“SEC”). In the opinion of management, the accompanying unaudited financial statements reflect all adjustments, consisting of only normal and recurring adjustments, necessary for a fair presentation of the results of operations, financial position and cash flows for the periods presented. The results of operations for the periods presented are not necessarily indicative of the results expected for the full year or any future period. These statements should be read in conjunction with the Company’s Annual Report on Form 10-K for the year ended June 30, 2008, as filed with the SEC on September 29, 2008 (the “2008 Annual Report”).

Use of Estimates

Preparing financial statements in conformity with GAAP requires management to make estimates, judgments and assumptions that affect the reported amounts of assets and liabilities as of the dates presented and the reported amounts of revenues and expenses during the reporting periods presented. Significant estimates inherent in the preparation of the accompanying consolidated financial statements include estimates of revenues and related receivables expected to be collected, valuations of intangible assets and stock-based compensation. Estimates are based on past experience and other considerations reasonable under the circumstances. Actual results may differ from these estimates.

Basis of Consolidation

The accompanying consolidated financial statements include the accounts and transactions of Gen2 and its subsidiary E360 as well as Media Evolutions, Inc. (MEV). Gen2 has a 95% interest in E360, which was acquired by Gen2 in a stock exchange. MEV is controlled by Gen2 pursuant to a management agreement between the two companies effective July 14, 2008. The consolidation of MEV was treated as a purchase in the quarter ended September 30, 2008. All significant intercompany accounts and transactions are eliminated in consolidation.

Development stage enterprise

During the year ended June 30, 2008, Gen2 was considered a development enterprise. During the quarter ended September 30, 2008, Gen2 began to realize revenues from its intended business activities. Accordingly the company now reports as an operational organization and no longer presents the disclosures necessary for a development stage enterprise.

Reclassifications

Certain reclassifications have been made to the prior year balances to conform to the current year presentation.

NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

Revenue Recognition

Revenue is generated from advertising on the Gen2 network (a network of approximately 200 websites), fees and revenue sharing associated with the use of our digital media player by our channel partners, the development of micro sites for clients, production and distribution of original content, and services rendered in connection with the production of video content. Revenue is recognized when services are rendered or advertising has been delivered in accordance with the terms of the agreement provided that the collection of the associated receivable is reasonably assured and there are no remaining significant obligations.

Website Platform

Website platform includes capitalized costs incurred during the application and infrastructure development stage in accordance with EITF 00-02. Development of the website was completed in July 2007 and has been placed in service. Website platform has an estimated useful life of 3 years and will be amortized over 36 months on a straight-time basis.

Long-Lived Assets

The Company accounts for long-lived assets in accordance with the provisions of Statement of Financial Accounting Standards (SFAS) No. 144, Accounting for the Impairment or Disposal of Long-lived assets. This Statement requires that long-lived assets be reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount may not be recoverable. Recoverability of assets to be held and used is measured by a comparison of the carrying amount of an asset to future undiscounted net cash flows expected to be generated by the asset. If the carrying amount of an asset exceeds its estimated future cash flows, an impairment charge is recognized by the amount by which the carrying amount of the asset exceeds the fair value of the asset. No impairment charges were incurred during the three and nine months ended March 31, 2009.

Minority Interest

Minority interest represents the portion of E360 not owned by Gen2.

Stock-Based Compensation

The Company accounts for stock-based compensation in accordance with Statement of Financial Accounting Standards (“SFAS”) No. 123(R), Share Based Payment, which is a revision of SFAS No. 123, Accounting for Stock-Based Compensation. SFAS 123(R) requires companies to measure the services received in exchange for an award of equity instruments, to both employees and non-employees, based on the grant-date fair value of the award and to recognize it as compensation expense over the period service is provided in exchange for the award, usually the vesting period.

Income Taxes

The Company follows the provisions of the Interpretations No. 48, "Accounting for Uncertainty in Income Taxes - An Interpretation of FASB Statement No. 109" ("FIN 48"). FIN 48 provides guidance on the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. The Company has not recognized a liability as a result of the implementation of FIN 48. A reconciliation of the beginning and ending amount of unrecognized tax benefits has not been provided since there is no unrecognized benefit as of the date of adoption. The Company has not recognized interest expense or penalties as a result of the implementation of FIN 48. If there were an unrecognized tax benefit, the Company would recognize interest accrued related to unrecognized tax expense as the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.

Deferred income taxes are recognized for the tax consequences of temporary differences between the financial reporting bases and the tax bases of the Company's assets and liabilities in accordance with SFAS No. 109, "Accounting for Income Taxes." Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to realized. Income tax expense is the tax payable or refundable for the period plus or minus change during the period in deferred tax assets and liabilities.

Deferred Financing Costs

The Company recognized deferred financing costs in connection with its Secured Promissory Notes. These costs will be amortized over the term of the debt and represent fees paid to a placement agent in connection with the issuance of this debt.

Earnings per Common share

Basic earnings per common share excludes potentially dilutive securities and is computed by dividing net earnings (loss) by the weighted average number of common shares outstanding during the period. Fully diluted earnings per share are not displayed as the impact of including those shares would be anti-dilutive. At March 31, 2009 and 2008 the Company had 4,027,689, and 9,000,000 potentially dilutive common shares, respectively, which were not included in the calculation of diluted loss per share.

Financial Instruments

In July 2008, the Company adopted SFAS No. 157 "Fair Value Measurements" ("SFAS No. 157") to value its financial assets and liabilities. The adoption of SFAS No. 157 did not have a significant impact on the Company's results of operations, financial positions or cash flows. SFAS No. 157 defines fair value, establishes a framework for measurings fair value as the exchange price that would be paid by an external party for an asset or liability (exit price). SFAS No. 157 also establishes a fair value hierarchy which requires an entity to maximize the use of observable inputs and minimize the use of unobservable inputs when fair value is calculated. Three levels of inputs may be used to measure fair value:

	●	Level 1 - Active market provides quoted prices for identical assets or liabilities;
	●	Level 2 - Inputs other than quoted prices included within Level 1 that are either directly or indirectly observable with market data; and
	●	Level 3 - Unobservable inputs that are supported by little or no market activity, therefore requiring an entity to develop its own assumptions about the assumption that market participants would use in pricing.

Fair value estimates discussed herein are based upon certain market assumptions and pertinent information available to management as of March 31, 2009. The Company uses the market approach to measure fair value for its Level 1 financial assets and liabilities. The market approach uses prices and other relevant information generated by market transactions involving identical or comparable assets or liabilities. The respective carrying value of certain on-balance-sheet financial instruments approximated their fair values. These financial instruments include cash, accounts receivable, other current assets, accounts payable, deferred revenue and due to related parties. The fair value of the Company’s notes payable and convertible notes is estimated based on current rates that would be available for debt of similar terms which is not significantly different from its stated value.

SFAS No. 157 is effective for non-financial assets and liabilities for the Company's fiscal year beginning July 1, 2009. The Company is currently assessing the impact of this pronouncement as it relates to non-financial assets and liabilities.

NOTE 3. RECENT ACCOUNTING STANDARDS

Statement No. 142-3

In April 2008, the FASB issued Staff Position No. 142-3, Determination of the Useful Life of Intangible Assets (“FAS 142-3”). FAS 142-3 amends the factors that should be considered in developing renewal or extension assumptions used to determine the useful life of a recognized intangible asset under FASB No. 142, Goodwill and Other Intangible Assets. The intent is to improve the consistency between the useful life of a recognized intangible asset under FAS 142 and the period of expected cash flows used to measure the fair value of the asset under FASB No. 141(R), Business Combinations—revised (“FAS 141(R)”), and other GAAP. FAS 142-3 will be effective for intangible assets acquired beginning July 1, 2009. Accordingly, the impact on the Company would be limited to the extent of any future acquisitions.

Statement No. 161

In March 2008, the FASB issued Statement No. 161, Disclosures about Derivative Instruments and Hedging Activities—an amendment of FASB Statement No. 133 (“FAS 161”). FAS 161 requires entities to provide enhanced disclosures related to how an entity uses derivative instruments, how derivatives are accounted for under FASB Statement No. 133, Accounting for Derivative Instruments and Hedging Activities, and how derivative instruments and the related hedged items impact an entity’s financial statements. FAS 161 is effective for the Company beginning in July 2009. The Company is currently assessing the effect of the disclosure requirements on the Company’s financial statements.

Statement No. 141(R)

In December 2007, the FASB issued FAS 141(R) which provides additional guidance and standards for the acquisition method of accounting to be used for all business combinations. FAS 141(R) will be effective for all business combinations consummated beginning July 1, 2009. Accordingly, the impact on the Company would be limited to the extent of any future acquisitions.

Statement No.160

In December 2007, the FASB issued Statement No. 160, Non-Controlling Interests in Consolidated Financial Statements—an amendment of ARB No. 51 (“FAS160”). FAS 160 establishes and provides accounting and reporting standards for the non-controlling interest in a subsidiary and for the deconsolidation of a subsidiary. FAS 160 will be effective for the Company beginning July 1, 2009. The Company is currently assessing the potential effect of FAS 160 on the Company’s financial statements.

The recent accounting standards disclosed should be read in conjunction with the disclosures made in the Company's Annual Report on form 10-K for the fiscal year ended June 30, 2008.

NOTE 4. ACQUISITION

On July 14, 2008, Gen2 entered in a management agreement with MEV. MEV provides production services to some of the largest names in the entertainment business. The terms of the agreement require Gen2 to manage all the business and financial operations of MEV. In exchange for these services Gen2 shall receive all revenues, profits and cash flows generated by MEV and shall pay all bills and obligations of MEV. Based on these terms, Gen 2 has control of MEV and therefore has treated this transaction as a purchase in the quarter ended September 30, 2008.

The aquisition has been accounted for in accordance with SFAS No. 141 "Business Combinations" and accordingly, the consolidated statements of operations include the results of MEV since the date of acquisition, July 14, 2008. The excess of the purchase price over the fair value of acquired assets and liabilities assumed is allocated to an intangible asset related to MEV's customer lists.

The statement of operations includes revenues and earnings incurred after the date of acquisition, July 14, 2008. On an unaudited proforma basis, had the acquisition ocurred on July 1, 2007, the results for the periods presented would have been as follows:

	Three months ended 3/31/09		Three months ended 3/31/08		Nine months ended 3/31/09		Nine months ended 3/31/08
Revenue	$	61,022	$	201,614	$	958,895	$	303,011
Net Loss		(1,306,771)		(136,281)		(2,276,668)		(1,088,504)
Loss per share		(0.02)		(0.01)		(0.04)		(0.02)

There was no cash consideration paid for this acquisition. The purchase price of $79,870 was determined by taking the difference between MEV's assets of $8,966 and its debt of $88,836 as of the date of the acquisition.

NOTE 5. RELATED PARTY TRANSACTIONS

During 2008, the Company issued notes payable to three of its shareholders, to fund operations. Amounts outstanding under these notes payable as of June 30, 2008 was $75,513. This loan requires interest only payments, bears interest at 12%, is secured by all the assets of the Company, and personally guaranteed by the three officers of the Company. During August 2008 these notes were satisfied through issuances of shares for $50,000 of the obligation and exercising of options for $25,000 for an aggregate of 1,000,000 shares.

As of June 30, 2008, there was an additional $411,972 in non interest bearing amounts due to related companies and certain of its officers that related to working capital needs. During August 2008, 2,411,170 shares were issued in satisfaction of $241,117 of this obligation. Additionally, in October, 2008, $96,097 was forgiven by certain Officers and Directors in conjunction with the execution of revised employment agreements. This amount is being amortized over the life of the employment agreements.

During July, 2008, the company entered into an agreement with MEV to provide management services. In exchange for management of the business and financial operations, Gen2 has the right to all revenue and profit and is obligated to pay all financial obligations of MEV. MEV is owned and operated by certain directors and officers of Gen2.

During October, 2008, Richard Brock, former Gen 2 Chief Financial Officer, exercised stock options for 1,000,000 shares for an exercise price of $75,000. The proceeds from this exercise were used to repay an outstanding related party obligation and no cash was received or disbursed by the Company.

During the nine months ended March 31, 2009, the company issued Convertible Secured Promissory Notes (See Note 7). Of the $600,000 issued, $50,000 was issued to a Director and Officer.

During the quarter ended March 31, 2009, the Company's Chief Executive Officer agreed to exercise 970,962 options in exchange for the forgiveness of $48,548 in accrued salary.

During the quarter ended March 31, 2009, the Company's Board of Directors agreed to forego 2,651,170 previously vested options for the purpose of assisting the Company in its efforts to raise additional equity capital.

NOTE 6. NOTES PAYABLE

In connection with the management agreement entered into with MEV, Gen2 became obligated for the repayment of certain notes payable currently outstanding. These notes consist of a term loan and a revolving line of credit. The notes are secured by a personal guarantee from Richard Brock, Ian McDaniel and Mark Argenti. The term loan originated on September 20, 2005 with a face value of $100,000 and requires monthly payments of principal and interest over a five year period and bears interest at 6.75%. The line of credit carries a limit of $50,000 and bears interest at 8.25%. There was $36,958 and $39,547 outstanding at March 31, 2009 on the term loan and line of credit, respectively.

NOTE 7. CONVERTIBLE SECURED PROMISSORY NOTES

During the nine months ended March 31, 2009 the Company issued debt instruments in the form of promissory notes with a face value of $600,000 (the “Notes”). The Notes carry interest at 12% and are due and payable in full at the earlier of either minimum equity financing of $1 million or one year. Interest can be received monthly or accrued and paid at maturity at the option of the holder. The Notes are secured by all assets of the Company.

The holders of the Notes have the option, but not the obligation, to convert the outstanding principal into common stock at any time under any of the following terms: A conversion price of $.25 per share; a conversion price of 30% less than price per share obtained in the next round of financing completed by the Company; a conversion price of 30% less than the price per share paid in the event of a sale of the company, or $0.13 per share in the event the Company does not raise a minimum of $1 million in additional financing.

The notes contain warrants to purchase shares valued at 20% of the face value of the note assuming a stock value of $0.25 per share and an exercise price of $0.001 per share. These warrants were exercised during the three months ended March 31, 2009. If the value of common stock at the time of conversion is less than $0.25, the payee shall receive additional warrants to bring the total value of warrants issued under this program to be equal to 20% of the face value of the Note. The Notes also included a beneficial conversion feature as the obligations can convert into equity for an exercise price less than the share price at the time of issuance at the option of the holder. Based on these features, the proceeds from debt were split between the value of the warrants and the debt. Further, the debt obligation must have value assigned to the beneficial conversion feature. These valuations cause the proceeds from these notes to be allocated to additional paid capital with $248,953 assigned to the value of the warrants and the remaining $351,047 assigned to the beneficial conversion feature. The face value of the debt will be accreted to interest expense over the 1-year term of the debt.

NOTE 8. CAPITAL STOCK

The Company’s authorized capital stock consists of 100,000,000 shares of Class A common with a par value of $0.001. 57,709,529 shares were outstanding as of March 31, 2009.

The Company has effective registration with the SEC and is therefore a reporting public company. The Company filed a form 15c2-11 with FINRA and requested permission to trade on the OTC Bulletin Board. The Company’s stock began trading on October 3, 2008.

NOTE 9. STOCK OPTIONS AND WARRANTS

During the quarter and nine months ended March 31, 2009, the company issued options for 600,000 and 4,900,000 shares of stock respectively, principally in connection with the recruitment of directors, officers and executive level employees. During the nine months ended March 31, 2009, the Company accelerated the vesting of options for 5,300,000 shares previously issued to certain advisors and officers. These options fully vested during the quarter in exchange for an agreement to exercise said options and for services rendered. During the three months ended March 31, 2009 the exercised price of stock options for certain officers was modified. Based on these activities compensation cost for employees of $260,762 and $758,791 was recognized in the quarter and nine months ended March 31, 2009, respectively. Unrecognized compensation cost related to unvested stock options at March31, 2009 was $13,809 and are expected to be recognized over a weighted average period of 36 months.

	Number of Shares Outstanding Under Options			Weighted Average Exercise Price

Balance, July 1, 2007		-		$	-
Granted		10,000,001			0.08
Exercised		-			-

Balance, June 30, 2008		10,000,001			0.08

Granted		4,900,000			0.13
Exercised		(8,770,962	)		0.09
Forfeited or expired		(2,651,170)			0.05

Balance, March 31, 2009		3,477,869		$	0.16

The weighted average fair value of options and warrants granted during the quarter and the nine months ended March 31, 2009 was $0.17 per option. The weighted average fair value of options granted at market during the quarter and nine months ended March 31, 2008 was $0.02 per share. The total intrinsic value of options exercised during the quarter and nine months ended March 31, 2009 was $1,510,804 and $3,700,804, respectively. The aggregate intrinsic value of the outstanding options at March 31, 2009 was $3,183,726.

During the three months ended March 31, 2009, the Company issued 550,000 warrants in connection with certain professional services rendered both during the quarter and for future services. These warrants have a weighted average exercise price of $.71 and $260,762 was recognized as selling general and administrative expense during the quarter ended March 31, 2009. As of March 31, 2009 $49,830 remains as unrecognized compensation cost related to 225,000 unvested warrants.

For options and warrants granted we estimated the fair value as of the grant date using the Black-Scholes option pricing model and the following assumptions.

Nine Months Ended	2009			2008

Expected Volatility		75	%		75	%
Weighted average volatility		75	%		75	%
Expected dividends		0	%		0	%
Risk-free rate		1.7%-3.5	%		4.0	%
Expected term, in years		2.0 - 5.0			3.0 - 5.0

NOTE 10. GOING CONCERN

Through March 31, 2009 the Company has accumulated losses of $4,694,777. The Company expects to generate revenues from corporate clients and partners in the way of advertising revenue, through the delivery of the client’s content, platform and technology via the internet as well as for its production services. The Company will either receive a fee for those services, or will share in the revenue generated from the clients and partners through use of their technology.

The Company faces all the risks common to companies in their early stages of operations including under capitalization and uncertainty of funding sources, high initial expenditure levels, uncertain revenue streams, and difficulties in managing growth. In view of these conditions, the ability of the Company to continue as a going concern is in substantial doubt and dependent upon achieving a profitable level of operations and on the ability of the Company to obtain necessary financing to fund ongoing operations. The Company’s financial statements do not reflect any adjustments that might result from the outcome of this uncertainty. The future of the Company hereafter will depend in large part on the Company’s ability to monetize its investment in its technology and services, and successfully raise capital from external sources to pay for planned expenditures. The Company continues to seek other sources of financing in order to support existing operations and expand the range and scope of its business. However, there are no assurances that any such financing can be obtained on acceptable terms, if at all.

NOTE 11. SUBSEQUENT EVENTS

Subsequent to March 31, 2009 the Company issued unsecured indebtedness in the amount of $160,000. The proceeds from these notes will be used for the deployment of sales resources, infrastructure and working capital.

ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF RESULTS OF OPERATIONS AND FINANCIAL CONDITION

Gen2 is a full service provider of a proprietary digital media network and related online digital strategies for leading media and entertainment companies. Gen2 engages audiences on digital platforms through provision of media content either directly or through collaboration with channel partners. Through a combination of original and acquired programming and other entertainment content, Gen2 is focused on providing content through licensing and publishing agreements that appeals to key demographics attractive to advertisers and distributors or radio, printed news, and digital media platforms, and consumer products. Additionally, Gen2 provides professional production services for leading entertainers primarily focused on the development and integration of video for live or recorded performance.

The following discussion and analysis of our financial condition and results of operations should be read in conjunction with our consolidated financial statements and related notes included elsewhere in this report. References in this section to "Gen2Media Corporation.," “Gen2Media,” the "Company," "we," "us," and "our" refer to Gen2Media Corporation and our direct and indirect subsidiaries on a consolidated basis unless the context indicates otherwise.

This quarterly report contains forward looking statements relating to our Company's future economic performance, plans and objectives of management for future operations, projections of revenue mix and other financial items that are based on the beliefs of, as well as assumptions made by and information currently known to, our management. The words "expects, intends, believes, anticipates, may, could, should" and similar expressions and variations thereof are intended to identify forward-looking statements. The cautionary statements set forth in this section are intended to emphasize that actual results may differ materially from those contained in any forward looking statement.

The following discussion and analysis should be read in conjunction with the consolidated financial statements, included herewith. This discussion should not be construed to imply that the results discussed herein will necessarily continue into the future, or that any conclusion reached herein will necessarily be indicative of actual operating results in the future. Such discussion represents only the best present assessment of our management.

Overview

You should read the following discussion and analysis of our financial condition and results of operations together with our financial statements and the related notes appearing in this Report. Some of the information contained in this discussion and analysis or set forth elsewhere in this Report, including information with respect to our plans and strategy for our business and related financing, includes forward-looking statements that involve risks and uncertainties. You should review the “Risk Factors” section of this Report for a discussion of important factors that could cause actual results to differ materially from the results described in or implied by the forward-looking statements contained in the following discussion and analysis.

RESULTS OF OPERATIONS

The consolidated results of operations are presented below for the quarter and nine months ended March 31, 2009 and 2008.

	Quarter			Quarter			Nine months			Nine months
	ended			ended			ended			ended
	3/31/2009			3/31/2008			3/31/2009			3/31/2008

REVENUES	$	61,022			39,312			958,895			66,871

Cost of Sales		30,078			15,693			414,260			20,276

Operating Margin		30,944			23,619			544,635			46,595

Selling General and Adminsitrative		786,410			216,912			1,709,884			959,347
Depreciation and Amortization		45,078			37,206			134,287			111,323
Stock based compensation		536,947			66,433			1,019,553			270,748
Total expenses		1,368,435			320,551			2,863,724			1,341,418

Loss from operations		(1,337,491	)		(296,932	)		(2,319,089	)		(1,294,823	)

MINORITY INTEREST IN LOSS OF SUBSIDIARY		(30,720)			(14,847)			(42,421)			(64,742	)

NET LOSS	$	(1,306,771)			(282,085)			(2,276,668)			(1,230,081)

Revenue

Revenue increased $21,710 to $61,022 in the quarter ended March 31, 2009 as compared to the quarter ended March 31, 2008. Revenue in the quarter consisted of $53,000 in Digital Video Licensing and Publishing with the remainder distributed between production, advertising and content distribution. Revenue increased $892,024 to $968,895 in the nine months ended March 31, 2009. The most significant revenue during the period came from production related activities followed by licensing and publishing with revenues of $573,000 and $345,000, respectively.

Cost of Sales

During the quarter the Company incurred cost of sales in conjunction with the direct provision of services to our clients. These expenses consist of professional support and production personnel as well as equipment to facilitate the provision of our services.

Gross Margin

The gross margin generated by the services and technologies provided during the quarter and nine months ended March 31, 2009 were approximately 51% and 57% respectively. This compares to gross margins of 60% and 70% for the quarter and nine months ended March 31, 2008. The established infrastructure and technology in place at the Company allows the provision of our products and services to the marketplace at a low cost ratio for each new client engagement allowing for a strong margin. While that is the case in use of the Company’s licensing and publishing activities, margins in production services are more variable as the cost structure is largely dependent on the burden of high technology equipment that is rented. The Company had a greater amount of production services in 2009 compared to 2008.

Selling General and Administrative

Selling General and Administrative costs generally consist of salaries, professional fees, office expenses and other administrative costs. These costs increased by $708,204 to $924,731, and $862,866 to $1,821,837 for the quarter and nine months ended March 31, 2009, respectively. The expenses in the quarter and nine months ended March 31, 2009 were related to infrastructure and the establishment of the Company as a revenue producing entity. The Company has a full complement of executive leadership as well as sales personnel, software developers, production staff and administrative support teams. The expenses in the prior years quarter and nine months while related to infrastructure were heavily loaded with consulting and professional fees associated with the Company’s initial public filings.

Depreciation and Amortization

Depreciation and amortization increased by $7,872 to $45,078 and $22,964 to $134,287 in the quarter and nine months ended March 31, 2009, respectively. The most significant cost relates to the amortization of the Company’s website platform of $33,858 and $101,575 for the quarter and the nine months ended March 31, 2009. The increase in both the quarter and the nine months is due to the amortization associated with the MEV intangible asset, which is being amortized over its expected useful life of 3 years.

Stock based Compensation

The expense associated with stock based compensation is due to stock options granted to employees. Expense increased to $276,185 for the quarter ended March 31, 2009 from $66,433 for the quarter ended March 31, 2008 due primarily to the modification of terms of certain options during the quarter ended March 31, 2009. Expense increased to $758,791 for the nine months ended March 31, 2009 from $270,748 for the nine months ended March 31, 2008 due the modification of terms discussed above and because more options were issued to employess.

Net Loss

The net loss for the quarter ended March 31, 2009 increased by $1,024,686 to $1,306,771, while the net loss for the nine months ended March 31, 2009 increased by $1,046,587 to $2,276,668. The net loss for the quarter and nine months ended March 31, 2009 was greater than the prior year due to increased spending on staff and infrastructure. The most significant difference between periods relates to stock based compensation.

Liquidity and Capital Resources

The Company had a net working capital deficit of $(498,869) at March 31, 2009, an improvement of $117,595 compared to June 30, 2008. The improvement in the working capital position is largely attributable to the issuance of common stock in exchange for debt and cash produced from the exercise of certain options.

The Company has incurred losses since its inception. The Company’s auditors have emphasized uncertainty regarding our ability to continue as a going concern in their audit reports for our year ended June 30, 2008. As shown in the accompanying financial statements, the Company realized net losses from operations of $1,306,771 and $2,276,668 for the quarter and nine months ended March 31, 2009 resulting in an accumulated deficit of $4,694,777 as of March 31, 2009.

The Company expects to generate revenues from corporate clients and partners in the way of advertising revenue, through the delivery of the client’s content, platform and technology via the internet as well as for its production services. The Company will either receive a fee for those services, or will share in the revenue generated from the clients and partners through use of their technology.

Other components of the Company’s working capital and changes therein are discussed as follows:

Cash Equivalents. For the nine month period ended March 31, 2009, cash and cash equivalents increased to $8,751 from $3,079 at June 30, 2008.

Cash Flows from Operating Activities. Net cash used by operating activities was $757,987 for the nine months ended March 31, 2009, a decline of $100,243 over the first nine months of the prior year. The change in cash flows from operating activities is primarily attributable to additional expenses associated with the ramp up of operational activities.

Cash Flows from Financing Activities. Net cash provided by financing activities was $798,709 for the nine months ended December 31, 2008. This cash was generated from the exercise of stock options and issuance of convertible debentures during the six months.

Noncash transactions. During the nine months, the Company issued Common Stock valued at $545,605 in exchange for employee and related party indebtedness. The Company recognized debt relief through the forgiveness of accrued salaries due to certain officers and directors in connection with the revision of employment contracts. The Company also entered into a management agreement with Media Evolutions, providing Gen2 with control over the business and operations of MEV. The result of this transaction was to recognize an intangible asset of $79,870 and a debt obligation of $88,836.

ITEM 4T. CONTROLS AND PROCEDURES.

Under the supervision and with the participation of our principal executive officer and principal financial officer, we conducted an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures, as such term is defined under Rule 13a-15(c) promulgated under the Exchange Act, as of March 31, 2009. Based on this evaluation, our principal executive officer and principal financial officer have concluded that our disclosure controls and procedures as of the end of such periods are effective to ensure that information required to be disclosed by us in the reports we file or submit under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms.

We have not made any changes in our internal control over financial reporting during the quarter ended in March 31, 2009.

PART II

OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS

We are not a party to any pending legal proceeding, nor is our property the subject of a pending legal proceeding, that is not in the ordinary course of business or otherwise material to the financial condition of our business. None of our directors, officers or affiliates is involved in a proceeding adverse to our business or has a material interest adverse to our business.

ITEM 1A. RISK FACTORS

None.

ITEM 2 - UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

None

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4 - SUBMISSION OF MATTERS TO VOTE OF SECURITY HOLDERS

None.

ITEM 5 - OTHER INFORMATION

None.

There were no material changes to the procedures by which security holders may recommend nominees to the registrant’s board of directors.

ITEM 6 - EXHIBITS

Exhibit Number		Description


31.1		Certification by Chief Executive Officer, required by Rule 13a-14(a) or Rule 15d-14(a) of the Exchange Act.

31.2		Certification by Chief Financial Officer, required by Rule 13a-14(a) or Rule 15d-14(a) of the Exchange Act.

32.1		Certification by Chief Executive Officer, required by Rule 13a-14(b) or Rule 15d-14(b) of the Exchange Act and Section 1350 of Chapter 63 of Title 18 of the United States Code.

32.2		Certification by Chief Financial Officer, required by Rule 13a-14(b) or Rule 15d-14(b) of the Exchange Act and Section 1350 of Chapter 63 of Title 18 of the United States Code.

10.1		Executive Employment Agreement - James S. Byrd Jr.

10.2		Executive Employment Agreement - Thomas Moreland.

10.3		Management agreement between Gen2Media and Media Evolutions.

10.4		Amendment to Executive Employment Agreement - Mary Spio

10.5		Amendment to Executive Employment Agreement -- Mark Argenti

10.6		Amendment to Executive Employment Agreement - Ian McDaniel

10.7		Amendment to Executive Employment Agreement - James S. Byrd Jr.

10.8		Amendment to Executive Employment Agreement – Thomas Moreland

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

	GEN2MEDIA CORPORATION

DATE: May 15, 2009	By:	/s/ James Byrd
		James Byrd
		Chief Executive Officer (principal executive officer)

	By:	/s/ Thomas Moreland
		Thomas Moreland
		Chief Financial and Operating Officer (Principal financial and accounting officer)

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