© 2008 Macrovision Corporation | Company Confidential 18 Technology Solutions Market Segment Overview – Technology Solutions Market Segment Overview – Metadata & Media Recognition Metadata & Media Recognition Every time a user enjoys their digital content, they need data about that content, including name, artists, reviews, and related content. The market challenge is that the users can enjoy content on many devices or web properties, as well as may want to purchase that content and need to view the data Drivers: Users are increasing their purchases of new devices and on line entertainment services, all of which require data to describe the media users are accessing 40+ million worldwide MP3 players sold annually 18+ million MP3 players shipped in 2007; 25% annual growth rate Tribune Media Services Gracenote Muze Macrovision estimates that for metadata and media recognition, its solutions address a substantial portion of the market segment It is prohibitively expensive and time-consuming for a web portal, music jukebox or other entertainment website to create a database of over 11 million song tracks, 500,000 cover images, 74,000+ celebrity and band biographies, 300,000+ films, 250,000+ album or video reviews and 1 million TV series episodes on their own, therefore they must outsource access to this data • Additionally the media is not labeled today for recognition, therefore additional capability is required to identify the media and then associate the proper metadata Competitive Landscape Key Themes Market Segment Description Addressable Market Segment Source: Company filings, Wall Street research, management estimates |