Copyright ® 2010 Rovi Corporation. Expanding the Rovi Value Proposition • Expanded addressable marketplace - Rovi: Service providers, CE makers, content owners - Sonic: Retail partners, content owners, mobile carriers, consumers • Envision bringing each company’s products to each others targets • Expand solution offering for services capability to power digital entertainment, growing the Media Cloud - Rovi: Content guidance, discovery, recommendations, meta data - Sonic: Premium content distribution (RoxioNow), retailer storefront management • RoxioNow customers, Blockbuster and Best Buy are already integrated with TotalGuide • Envision expansion of Rovi services into the RoxioNow storefronts (data, search, recommendations, advertising) • Expanded offerings for CE Manufacturers - Rovi: TotalGuide, content discovery - Sonic: streaming content delivery, decoding, protection solutions (DRM) • Expand offerings for Service Providers - Combination of TotalGuide for SP and RoxioNow Page 19 |