Allrecipes.com S-4/A Registration of securities issued in business combination transactions (amended)

Exhibit 23.1

Consent of Independent Registered Public Accounting Firm

We consent to the reference to our firm under the caption “Experts” in Amendment No. 4 to the Registration Statement (Form S-4/A, Filing No. 333-170143) and related Prospectus of The Reader’s Digest Association, Inc. for the registration of $525,000,000 of its Floating Rate Senior Secured Notes due 2017 and to the use of our report dated May 27, 2010 (except Notes 2, 7, 15 and 27, as to which the date is November 4, 2010), with respect to the consolidated and combined consolidated financial statements of RDA Holding Co. and subsidiaries for the six months ended December 31, 2009 and each of the three years in the period ended June 30, 2009.

/s/ Ernst & Young LLP

New York, New York

February 8, 2011