First Heartland Consultants 13F-HR Quarterly holdings report by institutional manager

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.
The reader should not assume that the information is accurate and complete.

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F

FORM 13F INFORMATION TABLE

OMB APPROVAL

OMB Number:		3235-0006
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COLUMN 1	COLUMN 2	COLUMN 3	COLUMN 4	COLUMN 5			COLUMN 6	COLUMN 7	COLUMN 8
			VALUE	SHRS OR	SH/	PUT/	INVESTMENT	OTHER	VOTING AUTHORITY
NAME OF ISSUER	TITLE OF CLASS	CUSIP	(x$1000)	PRN AMT	PRN	CALL	DISCRETION	MANAGER	SOLE	SHARED	NONE
AEGEAN MARINE PETROLEUM NETW	SHS	Y0017S102	839	74,790	SH		SOLE		0	0	74,790
AIR TRANSPORT SERVICES GRP I	COM	00922R105	369	45,660	SH		SOLE		0	0	45,660
ALPINE TOTAL DYNAMIC DIVID F	COM SBI	021060108	192	45,853	SH		SOLE		0	0	45,853
ALPS ETF TR	ALERIAN MLP	00162Q866	3,418	192,112	SH		SOLE		0	0	192,112
ALTRIA GROUP INC	COM	02209S103	1,465	38,156	SH		SOLE		0	0	38,156
AMEREN CORP	COM	023608102	504	13,937	SH		SOLE		0	0	13,937
AMERICAN EXPRESS CO	COM	025816109	502	5,534	SH		SOLE		0	0	5,534
AMERICAN RLTY CAP PPTYS INC	COM	02917T104	1,872	145,670	SH		SOLE		0	0	145,670
AMERISERV FINL INC	COM	03074A102	138	45,400	SH		SOLE		0	0	45,400
AMGEN INC	COM	031162100	330	2,896	SH		SOLE		0	0	2,896
APPLE INC	COM	037833100	4,040	7,202	SH		SOLE		0	0	7,202
ARES CAP CORP	COM	04010L103	180	10,120	SH		SOLE		0	0	10,120
ARGO GROUP INTL HLDGS LTD	COM	G0464B107	692	14,883	SH		SOLE		0	0	14,883
ARKANSAS BEST CORP DEL	COM	40790107	532	15,810	SH		SOLE		0	0	15,810
AT&T INC	COM	00206R102	1,584	45,061	SH		SOLE		0	0	45,061
ATLAS AIR WORDWIDE HLDGS IN	COM NEW	049164205	1,268	30,810	SH		SOLE		0	0	30,810
BANK OF AMERICA	COM	060505104	522	33,527	SH		SOLE		0	0	33,527
BERKSHIRE HATHAWAY INC DEL	CL B NEW	084670702	1,215	10,244	SH		SOLE		0	0	10,244
DEBT STRAT FD INC	COM	09255R103	81	20,365	SH		SOLE		0	0	20,365
BLACKROCK KELSO CAPITAL CORP	COM	092533108	182	19,520	SH		SOLE		0	0	19,520
BOEING CO	COM	097023105	688	5,041	SH		SOLE		0	0	5,041
BROADCOM CORP	CL A	111320107	289	9,753	SH		SOLE		0	0	9,753
CAL DIVE INTL INC	COM	12802T101	419	208,420	SH		SOLE		0	0	208,420
CAMPUS CREST CMNTYS INC	COM	13466Y105	158	16,825	SH		SOLE		0	0	16,825
CASTLE AM & CO	COM	148411101	189	12,800	SH		SOLE		0	0	12,800
CATERPILLAR INC DEL	COM	149123101	519	5,712	SH		SOLE		0	0	5,712
CELGENE CORP	COM	151020104	468	2,770	SH		SOLE		0	0	2,770
CELL THERAPEUTICS INC	COM NPV NEW 2012	150934883	143	74,624	SH		SOLE		0	0	74,624
CHEVRON CORP NEW	COM	166764100	735	5,883	SH		SOLE		0	0	5,883
CHIQUITA BRANDS	COM	170032809	1,104	94,320	SH		SOLE		0	0	94,320
CISCO SYS INC	COM	17275R102	393	17,534	SH		SOLE		0	0	17,534
CLOUD PEAK ENERGY INC	COM	18911Q102	885	49,160	SH		SOLE		0	0	49,160
CNA FINL CORP	COM	126117100	743	17,320	SH		SOLE		0	0	17,320
COCA COLA COMPANY	COM	191216100	714	17,281	SH		SOLE		0	0	17,281
COLE REAL ESTATE INVTS INC	COM	19329V105	484	34,476	SH		SOLE		0	0	34,476
COLUMBIA PPTY TR INC	COM NEW	198287203	763	30,528	SH		SOLE		0	0	30,528
COMMERCIAL VEH GROUP INC	COM	202608105	364	50,040	SH		SOLE		0	0	50,040
COMMSCOPE HLDG CO INC	COM	20337X109	204	10,800	SH		SOLE		0	0	10,800
CONOCOPHILLIPS	COM	20825C104	479	6,781	SH		SOLE		0	0	6,781
CONSOLIDATED EDISON INC	COM	209115104	354	6,402	SH		SOLE		0	0	6,402
CONTINENTAL RESOURCES INC	COM	212015101	248	2,206	SH		SOLE		0	0	2,206
CREE INC	COM	225447101	252	4,025	SH		SOLE		0	0	4,025
DBX ETF TR	XTRAK MSCI EAFE	233051200	508	18,509	SH		SOLE		0	0	18,509
DELEK US HLDGS INC	COM	246647101	206	6,000	SH		SOLE		0	0	6,000
DEVON ENERGY CORP NEW	COM	25179M103	212	3,428	SH		SOLE		0	0	3,428
DIAGEO PLC	SPON ADR NEW	25243Q205	295	2,229	SH		SOLE		0	0	2,229
DISNEY WALT CO	COM DISNEY	254687106	248	3,244	SH		SOLE		0	0	3,244
DUKE ENERGY CORP NEW	COM NEW	26441C204	269	3,893	SH		SOLE		0	0	3,893
LILLY ELI & CO	COM	532457108	320	6,271	SH		SOLE		0	0	6,271
ENERGY TRANSFER PRTNRS L P	UNIT LTD PARTN	29273R109	866	15,128	SH		SOLE		0	0	15,128
ENTERPRISE PRODS PARTNERS L	COM	293792107	251	3,780	SH		SOLE		0	0	3,780
EXELON CORP	COM	30161N101	221	8,068	SH		SOLE		0	0	8,068
EXPRESS SCRIPTS HLDG CO	COM	30219G108	420	5,983	SH		SOLE		0	0	5,983
EXXON MOBIL CORP	COM	30231G102	2,282	22,545	SH		SOLE		0	0	22,545
FIRST TR MORNINGSTAR DIV LEA	SHS	336917109	1,045	47,706	SH		SOLE		0	0	47,706
FIRST TR EXCHANGE TRADED FD	NY ARCA BIOTECH	33733E203	1,295	18,721	SH		SOLE		0	0	18,721
FIRST TR VALUE LINE DIVID IN	SHS	33734H106	1,016	47,460	SH		SOLE		0	0	47,460
FIRST TR EXCHANGE TRADED FD	ENERGY ALPHADX	33734X127	1,473	58,294	SH		SOLE		0	0	58,294
FIRST TR EXCHANGE TRADED FD	FINLS ALPHADEX	33734X135	446	20,494	SH		SOLE		0	0	20,494
FIRST TR EXCHANGE TRADED FD	HLTH CARE ALPH	33734X143	1,231	25,618	SH		SOLE		0	0	25,618
FIRST TR EXCHANGE TRADED FD	TECH ALPHADEX	33734X176	663	22,196	SH		SOLE		0	0	22,196
FIRST TR EXCH TRD ALPHA FD I	EUROPE ALPHA	33737J117	895	26,752	SH		SOLE		0	0	26,752
FIRST TR EXCHANGE TRADED FD	NASD TECH DIV	33738R118	1,148	46,532	SH		SOLE		0	0	46,532
FIRST TR NAS100 EQ WEIGHTED	SHS	337344105	521	14,313	SH		SOLE		0	0	14,313
FIRST TR VALUE LINE 100 ETF	COM SHS	33735G107	598	32,405	SH		SOLE		0	0	32,405
FLEXTRONICS INTL LTD	ORD	Y2573F102	696	89,540	SH		SOLE		0	0	89,540
FORD MOTOR CO DEL	COM PAR $0.01	345370860	282	18,304	SH		SOLE		0	0	18,304
FRONTIER COMMUNICATIONS CORP	COM	35906A108	175	37,552	SH		SOLE		0	0	37,552
GAMESTOP CORP NEW	CL A	36467W109	497	10,088	SH		SOLE		0	0	10,088
GENERAL CABLE CORP	COM	369300108	802	27,280	SH		SOLE		0	0	27,280
GENERAL ELECTRIC CO	COM	369604103	1,282	45,732	SH		SOLE		0	0	45,732
GOODYEAR TIRE & RUBBER COMPANY	COM	382550101	1,023	42,910	SH		SOLE		0	0	42,910
GOOGLE INC	CL A	38259P508	328	293	SH		SOLE		0	0	293
HANOVER INS GROUP INC	COM	410867105	270	4,520	SH		SOLE		0	0	4,520
HAWAIIAN HOLDINGS INC	COM	419879101	940	97,620	SH		SOLE		0	0	97,620
HOLLYFRONTIER CORP	COM	436106108	227	4,567	SH		SOLE		0	0	4,567
HUNTINGTON BANCSHARES INC	COM	446150104	177	18,369	SH		SOLE		0	0	18,369
HUNTSMAN CORP	COM	447011107	256	10,400	SH		SOLE		0	0	10,400
IMMUNOMEDICS INC	COM	452907108	141	30,695	SH		SOLE		0	0	30,695
INGRAM MICRO INC	CL A	457153104	608	25,920	SH		SOLE		0	0	25,920
INTEL CORP	COM	458140100	682	26,278	SH		SOLE		0	0	26,278
INTL BUSINESS MACH	COM	459200101	669	3,568	SH		SOLE		0	0	3,568
INTERNATIONAL GAME TECHNOLOG	COM	459902102	477	26,250	SH		SOLE		0	0	26,250
INTUITIVE SURGICAL INC	COM NEW	46120E602	229	595	SH		SOLE		0	0	595
ISHARES COMEX GOLD	ISHARES	464285105	243	20,806	SH		SOLE		0	0	20,806
ISHARES TR	S&P 100IDX FD	464287101	954	11,587	SH		SOLE		0	0	11,587
ISHARES TR	BARCLYS TIPS BD	464287176	1,750	15,925	SH		SOLE		0	0	15,925
ISHARES TR	MSCI EMERG MKT	464287234	698	16,698	SH		SOLE		0	0	16,698
ISHARES TR	IBOXX INV CPBD	464287242	2,911	25,489	SH		SOLE		0	0	25,489
ISHARES TR 20+	TREAS INDEX FD	464287432	1,903	18,681	SH		SOLE		0	0	18,681
ISHARES TR	7-10 YR TRS BD	464287440	3,097	31,210	SH		SOLE		0	0	31,210
ISHARES TR	1-3 YR TRS BD	464287457	2,746	32,540	SH		SOLE		0	0	32,540
ISHARES TR	MSCI EAFE INDEX	464287465	6,608	98,489	SH		SOLE		0	0	98,489
ISHARES TR	CORE S&P MCP ETF	464287507	3,283	24,534	SH		SOLE		0	0	24,534
ISHARES TR	RUSL 2000 VALU	464287630	1,560	15,683	SH		SOLE		0	0	15,683
ISHARES TR	RUSSELL 2000	464287655	7,992	69,282	SH		SOLE		0	0	69,282
ISHARES TR	RUSSELL 3000	464287689	4,304	38,900	SH		SOLE		0	0	38,900
ISHARES TR	DJ US UTILS	464287697	1,125	11,743	SH		SOLE		0	0	11,743
ISHARES TR	DJ US REAL EST	464287739	695	11,018	SH		SOLE		0	0	11,018
ISHARES TR	CORE S&P SCP ETF	464287804	2,192	20,084	SH		SOLE		0	0	20,084
ISHARES TR	DJ US BAS MATL	464287838	1,949	23,935	SH		SOLE		0	0	23,935
ISHARES TR	US PFD STK IDX	464288687	1,636	44,425	SH		SOLE		0	0	44,425
ISHARES TR	S&P GLB MTRLS	464288695	1,072	17,191	SH		SOLE		0	0	17,191
JOHNSON CTLS INC	COM	478366107	289	5,629	SH		SOLE		0	0	5,629
JOHNSON & JOHNSON	COM	478160104	1,264	13,803	SH		SOLE		0	0	13,803
JONES GROUP INC	COM	48020T101	471	31,480	SH		SOLE		0	0	31,480
JP MORGAN CHASE & CO	COM	46625H100	2,557	43,725	SH		SOLE		0	0	43,725
KANYE ANDERSON MLP INVSMNT C	COM	486606106	221	5,555	SH		SOLE		0	0	5,555
KIMBERLY CLARK CORP	COM	494368103	270	2,581	SH		SOLE		0	0	2,581
KINDER MORGAN ENERGY PARTNER	UT LTD PARTNER	494550106	372	4,614	SH		SOLE		0	0	4,614
KORN FERRY INTL	COM NEW	500643200	423	16,210	SH		SOLE		0	0	16,210
MARATHON PETE CORP	COM	56585A102	538	5,862	SH		SOLE		0	0	5,862
MCDONALDS CORP	COM	580135101	612	6,304	SH		SOLE		0	0	6,304
MERCK & CO INC NEW	COM	58933Y105	1,466	29,294	SH		SOLE		0	0	29,294
MERITOR INC	COM	59001K100	980	93,980	SH		SOLE		0	0	93,980
MICRON TECHNOLOGY INC	COM	595112103	321	14,770	SH		SOLE		0	0	14,770
MICROSOFT CORP	COM	594918104	1,260	33,683	SH		SOLE		0	0	33,683
MIMEDX GROUP INC	COM	602496101	133	15,260	SH		SOLE		0	0	15,260
MONDELEZ INTL INC	CL A	609207105	411	11,630	SH		SOLE		0	0	11,630
MYLAN INC	COM	628530107	270	6,230	SH		SOLE		0	0	6,230
NAVIOS MARITIME ACQUIS CORP	SHS	Y62159101	704	160,000	SH		SOLE		0	0	160,000
NAVISTAR INTL CORP	PFD SR D CONV	63934E108	851	22,290	SH		SOLE		0	0	22,290
NEW YORK CMNTY BANCORP INC	COM	649445103	246	14,602	SH		SOLE		0	0	14,602
NIKE INC	CL B	654106103	615	7,820	SH		SOLE		0	0	7,820
NORFOLK SOUTHERN CORP	COM	655844108	349	3,761	SH		SOLE		0	0	3,761
NUVEEN SR INCOME FD	COM	67067Y104	81	11,321	SH		SOLE		0	0	11,321
OMEGA HEALTHCARE INVS INC	COM	681936100	458	15,384	SH		SOLE		0	0	15,384
PARAMOUNT GOLD & SILVER CORP	COM	69924P102	9	10,000	SH		SOLE		0	0	10,000
PATTERSON UTI ENERGY INC	COM	703481101	472	18,660	SH		SOLE		0	0	18,660
PBF ENERGY INC	CL A	69318G106	812	25,800	SH		SOLE		0	0	25,800
PEABODY ENERGY CORP	COM	704549104	945	48,405	SH		SOLE		0	0	48,405
PENNYMAC MTG INVT TR	COM	70931T103	349	15,200	SH		SOLE		0	0	15,200
PEREGRINE PHARMACEUTICALS IN	COM NEW	713661304	120	86,204	SH		SOLE		0	0	86,204
PFIZER INC	COM	717081103	731	23,854	SH		SOLE		0	0	23,854
PHARMACYCLICS INC	COM	716933106	438	4,140	SH		SOLE		0	0	4,140
PHH CORP	COM NEW	693320202	796	32,670	SH		SOLE		0	0	32,670
PHILIP MORRIS INTL INC	COM	718172109	522	5,993	SH		SOLE		0	0	5,993
PIEDMONT OFFICE REALTY TR IN	COM CL A	720190206	384	23,251	SH		SOLE		0	0	23,251
PIMCO GLOBAL STOCKPLS INCM	COM	722011103	210	9,068	SH		SOLE		0	0	9,068
PIONEER NAT RES CO	COM	723787107	297	1,612	SH		SOLE		0	0	1,612
POWERSHARES QQQ TR	UNIT SER 1	73935A104	7,300	82,993	SH		SOLE		0	0	82,993
POWERSHARES ETF TRUST	DWA TECH LDRS	73935X153	1,025	27,967	SH		SOLE		0	0	27,967
POWERSHARES ETF TRUST	HI YLD EQ DVDN	73935X302	1,752	147,828	SH		SOLE		0	0	147,828
POWERSHARES GLOBAL ETF TRUST	WK VRDO TX FR	73936T433	317	12,679	SH		SOLE		0	0	12,679
PRINCIPAL FINL GROUP INC	COM	74251V102	213	4,312	SH		SOLE		0	0	4,312
PROCTER & GAMBLE CO	COM	742718109	1,226	15,061	SH		SOLE		0	0	15,061
PROSHARES TR	SHRT 20+YR TRE	74347X849	426	12,955	SH		SOLE		0	0	12,955
PROTECTIVE LIFE CORP	COM	743674103	305	6,020	SH		SOLE		0	0	6,020
PRUDENTIAL FINL INC	COM	744320102	516	5,597	SH		SOLE		0	0	5,597
QUALCOMM INC	COM	747525103	247	3,324	SH		SOLE		0	0	3,324
REALTY INCOME CORP	COM	756109104	1,302	34,873	SH		SOLE		0	0	34,873
REINSURANCE GROUP AMER INC	COM NEW	759351604	281	3,630	SH		SOLE		0	0	3,630
RENEWABLE ENERGY GROUP INC	COM NEW	75972A301	172	15,000	SH		SOLE		0	0	15,000
REPUBLIC SVCS INC	COM	760759100	355	10,691	SH		SOLE		0	0	10,691
REVENUESHARES ETF TR	S&P500 FINL FD	761396506	1,208	26,760	SH		SOLE		0	0	26,760
ROSS STORES INC	COM	778296103	214	2,860	SH		SOLE		0	0	2,860
ROYAL DUTCH SHELL PLC	SPONS ADR A	780259206	206	2,897	SH		SOLE		0	0	2,897
RYDEX ETF TRUST	GUG S&P500 EQ WT	78355W106	1,779	24,968	SH		SOLE		0	0	24,968
SANMINA CORPORATION	COM	801056102	1,030	61,693	SH		SOLE		0	0	61,693
SAPPI LTD	SPON ADR NEW	803069202	300	98,000	SH		SOLE		0	0	98,000
SAVIENT PHARMACEUTICALS INC	COM	80517Q100	1	45,453	SH		SOLE		0	0	45,453
SEAGATE TECHNOLOGY PLC	SHS	G7945M107	597	10,629	SH		SOLE		0	0	10,629
SELECT SECTOR SPDR TR	SBI INT-FINL	81369Y605	596	27,273	SH		SOLE		0	0	27,273
SOUTHERN CO	COM	842587107	255	6,211	SH		SOLE		0	0	6,211
SOUTHWEST AIRLS CO	COM	844741108	261	13,879	SH		SOLE		0	0	13,879
SPDR S&P 500 ETF TR	UNIT SER 1 S&P	78462F103	3,937	21,317	SH		SOLE		0	0	21,317
SPDR INDEX SHS FDS	DJ GLB RL ES ETF	78463X749	2,138	51,479	SH		SOLE		0	0	51,479
SPDR SERIES TRUST	NUVN BRCLY MUNI	78464A458	854	37,874	SH		SOLE		0	0	37,874
SPDR S&P MIDCAP 400 ETF TR	UTSER1 S&PDCRP	78467Y107	2,578	10,559	SH		SOLE		0	0	10,559
SPX CORP	COM	784635104	508	5,100	SH		SOLE		0	0	5,100
STAR BULK CARRIERS CORP	SHS NEW	Y8162K121	294	22,054	SH		SOLE		0	0	22,054
STEEL DYNAMICS INC	COM	858119100	387	19,790	SH		SOLE		0	0	19,790
SUPERVALUE INC	COM	868536103	127	17,385	SH		SOLE		0	0	17,385
SWIFT ENERGY CO	COM	870738101	673	49,840	SH		SOLE		0	0	49,840
SYNAPTICS INC	COM	87157D109	285	5,500	SH		SOLE		0	0	5,500
TARGET CORP	COM	87612E106	214	3,383	SH		SOLE		0	0	3,383
TJX COS INC NEW	COM	872540109	298	4,677	SH		SOLE		0	0	4,677
TENNECO INC	COM	880349105	226	4,000	SH		SOLE		0	0	4,000
TESORO CORP	COM	881609101	1,505	25,725	SH		SOLE		0	0	25,725
TEVA PHARMACEUTICAL INDS LTD	ADR	881624209	206	5,148	SH		SOLE		0	0	5,148
TITAN MACHY INC	COM	88830R101	884	49,600	SH		SOLE		0	0	49,600
TOWER GROUP INTL LTD	COM	G8988C105	118	35,000	SH		SOLE		0	0	35,000
TRIANGLE CAP CORP	COM	895848109	200	7,240	SH		SOLE		0	0	7,240
TRINITY INDS INC	COM	896522109	508	9,309	SH		SOLE		0	0	9,309
TWO HBRS INVT CORP	COM	90187B101	189	20,405	SH		SOLE		0	0	20,405
UNION PAC CORP	COM	907818108	305	1,813	SH		SOLE		0	0	1,813
UNISYS CORP	COM NEW	909214306	1,068	31,800	SH		SOLE		0	0	31,800
VALERO ENERGY CORP NEW	COM	91913Y100	1,412	28,016	SH		SOLE		0	0	28,016
VANGUARD SPECIALIZED PORTFOL	DIV APP ETF	921908844	4,055	53,895	SH		SOLE		0	0	53,895
VANGUARD BD INDEX FD INC	TOTAL BND MRKT	921937835	1,360	16,984	SH		SOLE		0	0	16,984
VANGUARD WHITEHALL FDS INC	HIGH DIV YLD	921946406	1,374	22,046	SH		SOLE		0	0	22,046
VANGUARD INTL EQUITY	ALLWRLD EX US	922042775	589	11,613	SH		SOLE		0	0	11,613
VECTOR GROUP LTD	COM	92240M108	320	19,524	SH		SOLE		0	0	19,524
VERIZON	COM	92343V104	821	16,701	SH		SOLE		0	0	16,701
VIRCO MFG CO	COM	927651109	86	37,400	SH		SOLE		0	0	37,400
WAL-MART STORES INC	COM	931142103	505	6,417	SH		SOLE		0	0	6,417
WALGREEN CO	COM	931422109	409	7,129	SH		SOLE		0	0	7,129
WELLS FARGO & CO	COM	949746101	755	16,638	SH		SOLE		0	0	16,638
WESTERN ASSET MGD HI INCM FD	COM	95766L107	79	14,040	SH		SOLE		0	0	14,040
WINDSTREAM HLDGS INC	COM	97382A101	91	11,349	SH		SOLE		0	0	11,349
WISDOMTREE TR	EUROPE SMCP DV	97717W869	1,571	27,147	SH		SOLE		0	0	27,147
XYRATEX LTD	COM	G98268108	183	13,800	SH		SOLE		0	0	13,800