100 Maple S-4 Registration of securities issued in business combination transactions

Exhibit 23.3

CONSENT OF INDEPENDENT REGISTERED
PUBLIC ACCOUNTING FIRM

We hereby consent to the incorporation by reference in this Registration Statement on Form S-4 of our reportdated March 1, 2010 relating to the financial statements and financial statement schedule of Vector Tobacco Inc., which appears in Vector Group Ltd.’s Annual Report on Form 10-K for the year ended December 31, 2009. We also consent to the reference to us under the heading “Experts” in such Registration Statement.

/s/ PricewaterhouseCoopers LLP

PricewaterhouseCoopers LLP
Raleigh, North Carolina
April 20, 2010