UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
_______________
AMENDMENT NO. 1 TO FORM 10-Q
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x | QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the quarterly period ended June 30, 2008
o | TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 |
For the transition period from ______ to ______.
NEW IMAGE CONCEPTS, INC.
(Exact name of registrant as specified in Charter)
Nevada | | 33-1155965 | | |
(State or other jurisdiction of incorporation or organization) | | (Commission File No.) | | (IRS Employee Identification No.) |
2019 Delaware Avenue
Santa Monica, CA 90404.
(Address of Principal Executive Offices)
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(310) 403-4319
(Issuer Telephone number)
_______________
(Former Name or Former Address if Changed Since Last Report)
Check whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the preceding 12 months (or for such shorter period that the issuer was required to file such reports), and (2)has been subject to such filing requirements for the past 90 days. Yes x No o
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer or a smaller reporting company filer. See definition of “accelerated filer” and “large accelerated filer” in Rule 12b-2 of the Exchange Act (Check one):
Large Accelerated Filer o Accelerated Filer o Non-Accelerated Filero Smaller Reporting Companyx
Indicate by check mark whether the registrant is a shell company as defined in Rule 12b-2 of the Exchange Act.
Yes o No x
State the number of shares outstanding of each of the issuer’s classes of common equity, as of August 21, 2008: 44,993,565 shares of common stock.
NEW IMAGE CONCEPTS, INC.
FORM 10-Q
June 30, 2008
INDEX
PART I—FINANCIAL INFORMATION
Item 1. | Financial Statements |
| Management’s Discussion and Analysis of Financial Condition |
| Quantitative and Qualitative Disclosures About Market Risk |
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PART II—OTHER INFORMATION
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| Unregistered Sales of Equity Securities and Use of Proceeds |
| Defaults Upon Senior Securities |
| Submission of Matters to a Vote of Security Holders |
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| Exhibits and Reports on Form 8-K |
SIGNATURE
ITEM 1. Financial Information
NEW IMAGE CONCEPTS, INC.
| Page |
ITEM 1 – Financial Information | |
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Balance Sheets as of June 30, 2008 (Unaudited) and December 31, 2007 | |
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Statements of Operations for the Six Months Ended June 30, 2008 and 2007 and the Period from October 3, 2006 (Inception) through June 30, 2008 (Unaudited) | |
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Statements of Operations for the Three Months Ended June 30, 2008 and 2007 (Unaudited) | |
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Statement of Stockholders’ Equity (Deficit) from October 3, 2006 (Inception) through June 30, 2008 (Unaudited) | |
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Statements of Cash Flows for the Six Months Ended June 30, 2008 and the Period from October 3, 2006 (Inception) through June 30, 2008 (Unaudited) | |
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Notes to the Financial Statements (Unaudited) | |
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NEW IMAGE CONCEPTS, INC.
(A development stage company)
Balance Sheets
| | June 30, 2008 | | | December 31, 2007 | |
| | (Unaudited) | | | (Restated) | |
| | (Restated) | | | | |
ASSETS | | | | | | |
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CURRENT ASSETS: | | | | | | |
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LIABILITIES AND STOCKHOLDERS’ EQUITY | | | | | | | | |
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Common stock at $0.001 par value; 500,000,000 shares authorized; 44,993,565 and 43,629,000 shares issued and outstanding, respectively | | | | | | | | |
Additional paid-in capital | | | | | | | | |
Deficit accumulated during the development stage | | | | | | | | |
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TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY | | | | | | | | |
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See accompanying notes to the financial statements.
NEW IMAGE CONCEPTS, INC.
(A development stage company)
Statements of Operations
| | Six Months Ended June 30, 2008 | | | Six Months Ended June 30, 2007 | | | Period From October 3, 2006 (inception) through June 30, 2008 | |
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General and administrative | | | | | | | | | | | | |
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Net loss per common share – basic and diluted | | | | | | | | | | | | |
Weighted average number of common shares outstanding – basic and diluted (restated) | | | | | | | | | | | | |
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See accompanying notes to the financial statements.
NEW IMAGE CONCEPTS, INC.
(A development stage company)
Statements of Operations
| | Three Months Ended March 31, 2008 | | | Three Months Ended March 31, 2007 | |
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General and administrative | | | | | | | | |
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Net loss per common share – basic and diluted | | | | | | | | |
Weighted average number of common shares outstanding – basic and diluted (restated) | | | | | | | | |
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See accompanying notes to the financial statements.
NEW IMAGE CONCEPTS, INC.
(A development stage company)
Statement of Stockholders’ Equity (Deficit)
| Common Shares | | Amount | | | Additional Paid-in Capital | | | Deficit Accumulated During the Development Stage | | | Total Stockholders’ Equity (Deficit) | |
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October 3, 2006 (Inception) | | | | | | | | | | | | | | | | | |
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Balance, December 31, 2006 | | | | | | | | | | | | | | | | | |
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Shares issued for compensation in April 2007 at $0.00033 per share | | | | | | | | | | | | | | | | | |
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Shares issued for cash from September 12 through November 13, 2007 at $0.00167 per share | | | | | | | | | | | | | | | | | |
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Balance, December 31, 2007 | | | | | | | | | | | | | | | | | |
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Shares issued for cash from January 10, 2008 through March 19, 2008 at $0.00167 per share | | | | | | | | | | | | | | | | | |
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See accompanying notes to the financial statements.
NEW IMAGE CONCEPTS, INC.
(A development stage company)
Statements of Cash Flows
| | Six Months Ended June 30, 2008 | | | Six Months Ended June 30, 2007 | | | Period From October 3, 2006 (inception) through June 30, 2008 | |
CASH FLOWS FROM OPERATING ACTIVITIES: | | | | | | | | | |
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Adjustments to reconcile net loss to net cash used in operating activities: | | | | | | | | | | | | |
Shares issued for compensation | | | | | | | | | | | | |
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Increase (decrease) in accrued expenses | | | | | | | | | | | | |
Net Cash Used in Operating Activities | | | | | | | | | | | | |
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CASH FLOWS FROM FINANCING ACTIVITIES: | | | | | | | | | | | | |
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Net Cash Provided By Financing Activities | | | | | | | | | | | | |
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CASH AT BEGINNING OF PERIOD | | | | | | | | | | | | |
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See accompanying notes to the financial statements.
NEW IMAGE CONCEPTS, INC.
(A DEVELOPMENT STAGE COMPANY)
NOTES TO THE FINANCIAL STATEMENTS
FOR THE PERIOD FROM OCTOBER 3, 2006 (INCEPTION) THROUGH JUNE 30, 2008
(UNAUDITED)
NOTE 1 - | NATURE OF OPERATIONS |
New Image Concepts, Inc. (“NIC” or the “Company”), a development stage company, was incorporated on October 3, 2006 under the laws of the State of Nevada. Initial operations have included organization and incorporation, target market identification, marketing plans, and capital formation. A substantial portion of the Company’s activities has involved developing a business plan and establishing contacts and visibility in the marketplace. The Company has generated minimal revenues since inception. The Company plans to provide personal consultation services to the general public.
NOTE 2 - | SUMMARY OF ACCOUNTING POLICIES |
Basis of Presentation
The accompanying interim financial statements for the three and six month period ended June30, 2008 and 2007 and the period from October 3, 2006 (Inception) through June 30, 2008 are unaudited and have been prepared in accordance with accounting principles generally accepted in the United States of America (“U.S. GAAP”) for interim financial information and with the instructions to Form 10-Q and Article 10 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by U.S. GAAP for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The results of operations realized during an interim period are not necessarily indicative of results to be expected for a full year. These financial statements should be read in conjunction with the information filed as part of the Company’s Registration Statement on Form S-1 which was declared effective on April 4, 2008.
Development Stage Company
The Company is a development stage company as defined by Statement of Financial Accounting Standards No. 7“Accountingand Reporting by Development Stage Enterprises” (“SFAS No. 7”). Although the Company has recognized some nominal amount of revenue, the Company is still devoting substantially all of its efforts on establishing the business and its planned principal operations have not commenced. All losses accumulated since inception have been considered as part of the Company’s development stage activities.
Cash Equivalents
The Company considers all highly liquid investments with maturities of three months or less at the time of purchase to be cash equivalents.
Use of Estimates
The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements as well as the reported amount of revenues and expenses during the reporting period. Actual results could differ from these estimates.
Fair Value of Financial Instruments
The fair value of a financial instrument is the amount at which the instrument could be exchanged in a current transaction between willing parties. The carrying amounts of financial assets and liabilities, such as cash and accrued expenses, approximate their fair values because of the short maturity of these instruments.
Revenue Recognition
The Company’s revenues are derived principally from personal consultation services to the general public. The Company follows the guidance of the Securities and Exchange Commission’s Staff Accounting Bulletin 104 (“SAB No. 104”) for revenue recognition. The Company will recognize revenue when it is realized or realizable and earned less estimated future doubtful accounts. The Company considers revenue realized or realizable and earned when it has persuasive evidence of an arrangement that the services have been rendered to the customer, the sales price is fixed or determinable, and collectability is reasonably assured.
Net loss per common share
Net loss per common share is computed pursuant to Statement of Financial Accounting Standards No. 128. "Earnings per Share" ("SFAS No. 128"). Basic net loss per common share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. Diluted net loss per common share is computed by dividing net loss by the weighted average number of shares of common stock and potentially outstanding shares of common stock during each period. There were no potentially dilutive shares outstanding as of June 30, 2008.
Recently Issued Accounting Pronouncements
In June 2003, the Securities and Exchange Commission (“SEC”) adopted final rules under Section 404 of the Sarbanes-Oxley Act of 2002 (“Section 404”), as amended by SEC Release No. 33-8934 on June 26, 2008. Commencing with its annual report for the fiscal year ending December 31, 2009, the Company will be required to include a report of management on its internal control over financial reporting. The internal control report must include a statement
| of management’s responsibility for establishing and maintaining adequate internal control over its financial reporting; |
| of management’s assessment of the effectiveness of its internal control over financial reporting as of year end; and |
| of the framework used by management to evaluate the effectiveness of the Company’s internal control over financial reporting. |
Furthermore, in the following fiscal year, it is required to file the auditor’s attestation report separately on the Company’s internal control over financial reporting on whether it believes that the Company has maintained, in all material respects, effective internal control over financial reporting.
On September 15, 2006, the FASB issued FASB Statement No. 157 “Fair Value Measurements” (“SFAS No. 157”). SFAS No. 157 defines fair value, establishes a framework for measuring fair value and expands disclosures about fair value measurements. SFAS No. 157 is effective as of the beginning of the first fiscal year beginning after November 15, 2007. The Company does not anticipate that the adoption of this statement will have a material effect on the Company’s financial condition and results of operations.
On February 15, 2007, the FASB issued FASB Statement No. 159 “The Fair Value Option for Financial Assets and Financial Liabilities: Including an amendment of FASB Statement No. 115” (“SFAS No. 159”). SFAS No. 159 permits all entities to elect to measure many financial instruments and certain other items at fair value with changes in fair value reported in earnings. SFAS No. 159 is effective as of the beginning of the first fiscal year that begins after November 15, 2007, with earlier adoption permitted. The Company does not anticipate that the adoption of this statement will have a material effect on the Company’s financial condition and results of operations.
In June 2007, the Emerging Issues Task Force of the FASB issued EITF Issue No. 07-3 “Accounting for Nonrefundable Advance Payments for Goods or Services to be Used in Future Research and Development Activities” (“EITF Issue No. 07-3”) which is effective for fiscal years beginning after December 15, 2007. EITF Issue No. 07-3 requires that nonrefundable advance payments for future research and development activities be deferred and capitalized. Such amounts will be recognized as an expense as the goods are delivered or the related services are performed. The Company does not expect the adoption of EITF Issue No. 07-3 to have a material impact on the financial results of the Company.
In December 2007, the FASB issued FASB Statement No. 141 (Revised 2007) “Business Combinations” (“SFAS No. 141(R)”), which requires the Company to record fair value estimates of contingent consideration and certain other potential liabilities during the original purchase price allocation, expense acquisition costs as incurred and does not permit certain restructuring activities previously allowed under Emerging Issues Task Force Issue No. 95-3 to be recorded as a component of purchase accounting. SFAS No. 141(R) applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008, except for the presentation and disclosure requirements, which shall be applied retrospectively for all periods presented. The Company will adopt this standard at the beginning of the Company’s fiscal year ending December 31, 2008 for all prospective business acquisitions. The Company has not determined the effect that the adoption of SFAS No. 141(R) will have on the financial results of the Company.
In December 2007, the FASB issued FASB Statement No. 160 “Noncontrolling Interests in Consolidated Financial Statements - an amendment of ARB No. 51” (“SFAS No. 160”), which causes noncontrolling interests in subsidiaries to be included in the equity section of the balance sheet. SFAS No. 160 applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008, except for the presentation and disclosure requirements, which shall be applied retrospectively for all periods presented. The Company will adopt this standard at the beginning of the Company’s fiscal year ending December 31, 2008 for all prospective business acquisitions. The Company has not determined the effect that the adoption of SFAS No. 160 will have on the financial results of the Company.
In March 2008, the FASB issued FASB Statement No. 161 “Disclosures about Derivative Instruments and Hedging Activities an amendment of FASB Statement No. 133” (“SFAS No. 161”), which changes the disclosure requirements for derivative instruments and hedging activities. Pursuant to SFAS No.161, Entities are required to provide enhanced disclosures about (a) how and why an entity uses derivative instruments, (b) how derivative instruments and related hedged items are accounted for under Statement 133 and its related interpretations, and (c) how derivative instruments and related hedged items affect an entity’s financial position, financial performance, and cash flows. SFAS No. 161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008 with early application encouraged. SFAS No. 161 encourages but does not require disclosures for earlier periods presented for comparative purposes at initial adoption. In years after initial adoption, this Statement requires comparative disclosures only for periods subsequent to initial adoption. The Company does not expect the adoption of SFAS No. 161 to have a material impact on the financial results of the Company.
Management does not believe that any other recently issued, but not yet effective accounting pronouncements, if adopted, would have a material effect on the accompanying financial statements.
The accompanying financial statements have been prepared assuming that the Company will continue as a going concern, which contemplates continuity of operations, realization of assets, and liquidation of liabilities in the normal course of business. As reflected in the accompanying financial statements, the Company had a deficit accumulated during the development stage of $39,190, a net loss and net cash used in operations of $16,565 and $17,115 for the six months ended June 30, 2008, respectively. These conditions raise substantial doubt about its ability to continue as a going concern.
While the Company is attempting to produce sufficient sales, the Company’s cash position may not be sufficient to support the Company’s daily operations. While the Company believes in the viability of its strategy to produce sales volume and in its ability to raise additional funds, there can be no assurances to that effect. The ability of the Company to continue as a going concern is dependent upon the Company’s ability to further implement its business plan and generate sufficient revenues. The financial statements do not include any adjustments that might be necessary if the Company is unable to continue as a going concern. Management believes that the actions presently being taken to further implement its business plan and generate revenues provide the opportunity for the Company to continue as a going concern.
NOTE 4 - | STOCKHOLDERS’ EQUITY |
Common stock
On May 13, 2008, the sole director of the Company authorized a 3:1 forward stock split. All share and per share data in the financial statements and related notes have been restated to give retroactive effect to the forward stock split.
For the period from January 2008 through June 30, 2008, the Company sold 1,364,568 shares of its common stock in a private placement at $0.00167 per share to fifteen (15) individuals for a total of $22,743.
NOTE 5 - | CONCENTRATIONS AND CREDIT RISK |
One customer accounted for 100.0% of total sales for the six months ended June 30, 2008.
NOTE 6 - | COMMITMENTS AND CONTINGENCIES |
Employment agreement
On March 13, 2008 the Company entered into an employment agreement (“Employment Agreement”) with its majority stockholder and sole director and officer (“Employee”) for a term of three years from the date of signing. The Employee should be paid a minimum of $500 per month and should be paid periodically not less than monthly. Either the Company or the Employee can terminate the Employment Agreement without cause upon thirty (30) days’ notice to the other party.
Subsequent to the original issuance of the Company’s June 30, 2008 financial statements as included in its Form 10-Q filed on August 11, 2008 the Company realized it had not given effect to a 3:1 forward stock split authorized by its sole director on May 13, 2008. Accordingly, the Company has restated its financial statements for periods presented in the Form 10-Q for the three and six months ended June 30, 2008. Details of the misstatements are set out below:
At June 30, 2008
To give effect to the 3:1 forward stock split | | | |
Common stock | | $ | 29,996 | |
Additional paid-in capital | | | (29,996 | ) |
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At December 31, 2007
To give effect to the 3:1 forward stock split | | | |
Common stock | | $ | 29,086 | |
Additional paid-in capital | | | (29,086 | ) |
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The accompanying balance sheets as of June 30, 2008 and December 31, 2007, have been restated to reflect the correction of these matters.
The following tables present the impact of the above mentioned adjustments to the financial statement information
Balance sheets information:
NEW IMAGE CONCEPTS, INC.
BALANCE SHEETS
(RESTATED)
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| | June 30, 2008 | | | December 31, 2007 | |
| | As Previously | | | Adjustments | | | As Restated | | | As Previously | | | Adjustments | | | As Restated | |
| | Stated | | | | | | | | | Stated | | | | | | | |
ASSETS | | | | | | | | | | | | | | | | | | |
CURRENT ASSETS: | | | | | | | | | | | | | | | | | | |
Cash | | $ | 32,903 | | | $ | - | | | $ | 32,903 | | | $ | 27,275 | | | $ | - | | | $ | 27,275 | |
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Total Assets | | $ | 32,903 | | | $ | - | | | $ | 32,903 | | | $ | 27,275 | | | $ | - | | | $ | 27,275 | |
LIABILITIES AND STOCKHOLDERS' EQUITY | |
CURRENT LIABILITIES: | | | | | | | | | | | | | | | | | | | | | | | | |
Loans payable | | $ | 8,075 | | | $ | - | | | $ | 8,075 | | | $ | 8,625 | | | $ | - | | | $ | 8,625 | |
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STOCKHOLDERS' EQUITY | | | | | | | | | | | | | | | | | | | | | | | | |
Common stock, at $0.001 par value : | | | | | | | | | | | | | | | | | | | | | | | | |
500,000,000 shares authorized, | | | | | | | | | | | | | | | | | | | | | | | | |
44,993,568 and 43,629,000 shares issued and outstanding, respectively | | | 14,998 | | | | 29,996 | | | | 44,994 | | | | 14,543 | | | | 29,086 | | | | 43,629 | |
Additional paid-in capital | | | 49,020 | | | | (29,996 | ) | | | 19,024 | | | | 26,732 | | | | (29,086 | ) | | | (2,354 | ) |
Deficit accumulated during the development stage | | | (39,190 | ) | | | - | | | | (39,190 | ) | | | (22,625 | ) | | | - | | | | (22,625 | ) |
Total Stockholders' Equity | | | 24,828 | | | | - | | | | 24,828 | | | | 18,650 | | | | - | | | | 18,650 | |
Total Liabilities and Stockholders’ Equity | | $ | 32,903 | | | $ | - | | | $ | 32,903 | | | $ | 27,275 | | | $ | - | | | $ | 27,275 | |
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Plan of Operation
We have begun very limited operations, and we require outside capital to implement our business model.
1. We believe we can begin to implement our plan to provide image consulting services to our clients.
2. All functions will be coordinated and managed by our founder, including marketing, finance and operations.
3. We intend to support these marketing efforts through advertising and the development of high-quality printed marketing materials. We expect the total cost of the marketing program to range from $20,000-$40,000.
4. Within 90-120 days of the initiation of our marketing campaign, we believe that we will begin to generate business.
In summary, we should be generating revenues from services within 180 days of the date hereof.
If we are unable to market effectively our premium cigars, we may have to suspend or cease our efforts. If we cease our previously stated efforts, we do not have plans to pursue other business opportunities.
Limited Operating History
We have generated less than two full years of financial information and have not previously demonstrated that we will be able to expand our business through increased investment marketing. Our business is subject to risks inherent in growing an enterprise with limited capital resources.
Future financing may not be available to us on acceptable terms. If financing is not available on satisfactory terms, we may be unable to continue expanding our operations. Equity financing will result in a dilution to existing shareholders.
Results of Operations
For the period from October 3, 2006 (inception), to June 30, 2008 we had revenues of $1,630. Expenses for such period totaled $40,820 resulting in a loss of $39,190. Expenses of $39,190 for the period consisted of $32,820 for general and administrative expenses and $8,000 for professional fees.
Capital Resources and Liquidity
As of June 30, 2008 we had $32,903 in cash.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Development stage company
The Company is a development stage company as defined by Statement of Financial Accounting Standards No. 7 “Accounting and Reporting by Development Stage Enterprises” (“SFAS No. 7”). Although the Company has recognized some nominal amount of revenue, the Company is still devoting substantially all of its efforts on establishing the business and its planned principal operations have not commenced. All losses accumulated since inception have been considered as part of the Company's development stage activities.
Use of estimates
The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
Cash equivalents
The Company considers all highly liquid investments with a maturity of three months or less when purchased to be cash equivalents.
Fair value of financial instruments
The fair value of a financial instrument is the amount at which the instrument could be exchanged in a current transaction between willing parties. The carrying amounts of financial assets and liabilities, such as cash and accrued expenses, approximate their fair values because of the short maturity of these instruments and market rates of interest.
Revenue recognition
The Company’s revenues are derived principally from personal consultation services to the general public. The Company follows the guidance of the Securities and Exchange Commission’s Staff Accounting Bulletin 104 (“SAB No. 104”) for revenue recognition. The Company will recognize revenue when it is realized or realizable and earned less estimated future doubtful accounts. The Company considers revenue realized or realizable and earned when it has persuasive evidence of an arrangement that the services have been rendered to the customer, the sales price is fixed or determinable, and collectability is reasonably assured.
Income taxes
The Company accounts for income taxes under Statement of Financial Accounting Standards No. 109 “Accounting for Income Taxes” (“SFAS No. 109”). Deferred income tax assets and liabilities are determined based upon differences between the financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse.
Deferred tax assets are reduced by a valuation allowance to the extent management concludes it is more likely than not that the assets will not be realized. Deferred tax assets and liabilities are measured using enacted tax rates expected to apply to taxable income in the years in which those temporary differences are expected to be recovered or settled. The effect on deferred tax assets and liabilities of a change in tax rates is recognized in the statements of operations in the period that includes the enactment date.
Net loss per common share
Net loss per common share is computed pursuant to Statement of Financial Accounting Standards No. 128 “Earnings Per Share” (“SFAS No. 128”). Basic net loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. Diluted net loss per share is computed by dividing net loss by the weighted average number of shares of common stock and potentially outstanding shares of common stock during each period. There were no potentially dilutive shares outstanding as of June 30, 2008.
Recently Issued Accounting Pronouncements
In June 2003, the Securities and Exchange Commission (“SEC”) adopted final rules under Section 404 of the Sarbanes-Oxley Act of 2002 (“Section 404”), as amended by SEC Release No. 33-8934 on June 26, 2008. Commencing with its annual report for the fiscal year ending December 31, 2009, the Company will be required to include a report of management on its internal control over financial reporting. The internal control report must include a statement
| of management’s responsibility for establishing and maintaining adequate internal control over its financial reporting; |
| of management’s assessment of the effectiveness of its internal control over financial reporting as of year end; and |
| of the framework used by management to evaluate the effectiveness of the Company’s internal control over financial reporting. |
Furthermore, in the following fiscal year, it is required to file the auditor’s attestation report separately on the Company’s internal control over financial reporting on whether it believes that the Company has maintained, in all material respects, effective internal control over financial reporting.
On September 15, 2006, the FASB issued FASB Statement No. 157 “Fair Value Measurements” (“SFAS No. 157”). SFAS No. 157 defines fair value, establishes a framework for measuring fair value and expands disclosures about fair value measurements. SFAS No. 157 is effective as of the beginning of the first fiscal year beginning after November 15, 2007. The Company does not anticipate that the adoption of this statement will have a material effect on the Company’s financial condition and results of operations.
On February 15, 2007, the FASB issued FASB Statement No. 159 “The Fair Value Option for Financial Assets and Financial Liabilities: Including an amendment of FASB Statement No. 115” (“SFAS No. 159”). SFAS No. 159 permits all entities to elect to measure many financial instruments and certain other items at fair value with changes in fair value reported in earnings. SFAS No. 159 is effective as of the beginning of the first fiscal year that begins after November 15, 2007, with earlier adoption permitted. The Company does not anticipate that the adoption of this statement will have a material effect on the Company’s financial condition and results of operations.
In June 2007, the Emerging Issues Task Force of the FASB issued EITF Issue No. 07-3 “Accounting for Nonrefundable Advance Payments for Goods or Services to be Used in Future Research and Development Activities” (“EITF Issue No. 07-3”) which is effective for fiscal years beginning after December 15, 2007. EITF Issue No. 07-3 requires that nonrefundable advance payments for future research and development activities be deferred and capitalized. Such amounts will be recognized as an expense as the goods are delivered or the related services are performed. The Company does not expect the adoption of EITF Issue No. 07-3 to have a material impact on the financial results of the Company.
In December 2007, the FASB issued FASB Statement No. 141 (Revised 2007) “Business Combinations” (“SFAS No. 141(R)”), which requires the Company to record fair value estimates of contingent consideration and certain other potential liabilities during the original purchase price allocation, expense acquisition costs as incurred and does not permit certain restructuring activities previously allowed under Emerging Issues Task Force Issue No. 95-3 to be recorded as a component of purchase accounting. SFAS No. 141(R) applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008, except for the presentation and disclosure requirements, which shall be applied retrospectively for all periods presented. The Company will adopt this standard at the beginning of the Company’s year ending December 31, 2008 for all prospective business acquisitions. The Company has not determined the effect that the adoption of SFAS No. 141(R) will have on the financial results of the Company.
In December 2007, the FASB issued FASB Statement No. 160 “Noncontrolling Interests in Consolidated Financial Statements - an amendment of ARB No. 51” (“SFAS No. 160”), which causes noncontrolling interests in subsidiaries to be included in the equity section of the balance sheet. SFAS No. 160 applies prospectively to business combinations for which the acquisition date is on or after the beginning of the first annual reporting period beginning on or after December 15, 2008, except for the presentation and disclosure requirements, which shall be applied retrospectively for all periods presented. The Company will adopt this standard at the beginning of the Company’s year ending December 31, 2008 for all prospective business acquisitions. The Company has not determined the effect that the adoption of SFAS No. 160 will have on the financial results of the Company.
In March 2008, the FASB issued FASB Statement No. 161 “Disclosures about Derivative Instruments and Hedging Activities an amendment of FASB Statement No. 133” (“SFAS No. 161”), which changes the disclosure requirements for derivative instruments and hedging activities. Pursuant to SFAS No.161, Entities are required to provide enhanced disclosures about (a) how and why an entity uses derivative instruments, (b) how derivative instruments and related hedged items are accounted for under Statement 133 and its related interpretations, and (c) how derivative instruments and related hedged items affect an entity’s financial position, financial performance, and cash flows. SFAS No. 161 is effective for financial statements issued for fiscal years and interim periods beginning after November 15, 2008 with early application encouraged. SFAS No. 161 encourages but does not require disclosures for earlier periods presented for comparative purposes at initial adoption. In years after initial adoption, this Statement requires comparative disclosures only for periods subsequent to initial adoption. The Company does not expect the adoption of SFAS No. 161 to have a material impact on the financial results of the Company.
Management does not believe that any recently issued, but not yet effective accounting pronouncements, if adopted, would have a material effect on the accompanying financial statements.
Off Balance Sheet Arrangements
We have no off-balance sheet arrangements.
Quantitative and Qualitative Disclosures About Market Risk
The Company is subject to certain market risks, including changes in interest rates and currency exchange rates. The Company does not undertake any specific actions to limit those exposures.
Foreign Currency Exchange Rate Risk
The Company procures products from domestic sources with operations located overseas. As such, its financial results could be indirectly affected by the weakening of the dollar. If that were to occur, and if it were material enough in movement, the financial results of the Company could be affected, but not immediately because the Company has entered into contracts with these vendors which establish product pricing levels for up to one year. Management believes these contracts provide a sufficient amount of time to mitigate the risk of changes in exchange rates.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
The Company is subject to certain market risks, including changes in interest rates and currency exchange rates. The Company does not undertake any specific actions to limit those exposures.
Item 4. Controls and Procedures
Pursuant to Rule 13a-15(b) under the Securities Exchange Act of 1934 (“Exchange Act”), the Company carried out an evaluation, with the participation of the Company’s management, including the Company’s Chief Executive Officer (“CEO”) and Chief Accounting Officer (“CAO”) (the Company’s principal financial and accounting officer), of the effectiveness of the Company’s disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the end of the period covered by this report. Based upon that evaluation, the Company’s CEO and CAO concluded that the Company’s disclosure controls and procedures are effective to ensure that information required to be disclosed by the Company in the reports that the Company files or submits under the Exchange Act, is recorded, processed, summarized and reported, within the time periods specified in the SEC’s rules and forms, and that such information is accumulated and communicated to the Company’s management, including the Company’s CEO and CAO, as appropriate, to allow timely decisions regarding required disclosure.
Management’s Report on Internal Controls over Financial Reporting
Internal control over financial reporting is a process to provide reasonable assurance regarding the reliability of consolidated financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles. There has been no change in the Company’s internal control over financial reporting during the quarter ended June 30, 2008 that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.
The Company’s management, including the Company’s CEO and CAO, does not expect that the Company’s disclosure controls and procedures or the Company’s internal controls will prevent all errors and all fraud. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs. Because of the inherent limitations in all control systems, no evaluation of the controls can provide absolute assurance that all control issues and instances of fraud, if any, within the Company have been detected.
Management conducted an evaluation of the effectiveness of our internal control over financial reporting based on the framework in Internal Control – Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, management concluded that the company’s internal control over financial reporting was effective as of June 30, 2008.
This quarterly report does not include an attestation report of the Company's registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Company's registered public accounting firm pursuant to temporary rules of the Securities and Exchange Commission that permit the Company to provide only management's report in this quarterly report.
PART II - OTHER INFORMATION
Item 1. Legal Proceedings.
Currently we are not aware of any litigation pending or threatened by or against the Company.
Item 1A. Risk Factors.
None.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
None.
Item 3. Defaults Upon Senior Securities.
None
Item 4. Submission of Matters to a Vote of Security Holders.
None.
Item 5. Other Information.
None
Item 6. Exhibits and Reports of Form 8-K.
(a) Exhibits
31.1 Certifications pursuant to Section 302 of Sarbanes Oxley Act of 2002
32.1 Certifications pursuant to Section 906 of Sarbanes Oxley Act of 2002
(b) Reports of Form 8-K
None.
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
| NEW IMAGE CONCEPTS, INC |
| |
Date: August 21 2008 | By: | /s/ Belen Flores |
| | Belen Flores |
| | Chairman of the Board of Directors, Chief Executive Officer, Chief Financial Officer, Controller, Principal Accounting Officer |
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