Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the use in this Amendment No. 6 to Registration Statement on Form S-1 of our report dated December 1, 2011, except for the second paragraph of Note 17, for which the date is March 7, 2012, relating to the financial statements of Annie’s, Inc., which appears in such Registration Statement. We also consent to the reference to us under the heading “Experts” in such Registration Statement.
/s/ PricewaterhouseCoopers LLP
San Francisco, California
March 23, 2012