As Seen On TV (ASTVF) 10-Q 9 May 16 2014 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2014	May. 06, 2016
Document and Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Sep. 30, 2014
Entity Registrant Name	As Seen On TV, Inc.
Entity Central Index Key	1,432,967
Current Fiscal Year End Date	--12-31
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2,014
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		531,815,115

CONDENSED CONSOLIDATED BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS - USD ($)	Sep. 30, 2014	Dec. 31, 2013
Current assets:
Cash	$ 98,182	$ 91,397
Accounts receivable, net	1,693,249	1,127,058
Inventories	5,345,341	879,178
Prepaid expenses and other current assets	1,369,210	96,826
Total current assets	8,505,982	2,194,459
Restricted cash - non current	67,843	0
Property plant and equipment, net	538,119	100,732
Intangible assets, net	6,611,956	0
Deposits	17,563	0
Total assets	15,741,463	2,295,191
Current liabilities:
Accounts payable	9,265,991	2,193,664
Deferred revenue	152,223	37,030
Accrued expenses and other current liabilities	5,952,981	659,695
Accounts receivable financing arrangement	99	473,960
Notes payable - current portion	18,545,767	0
Notes payable - related party	3,000,143	0
Warrant liability	3,039,617	0
Due to affiliates	0	20,138,733
Total current liabilities	39,956,821	23,503,082
Notes payable	2,151,075	0
Notes payable - related party	11,211,562	0
Total liabilities	$ 53,319,458	$ 23,503,082
Commitments and contingencies (Note 13)
Redeemable preferred stock (Note 14)	$ 2,700,000	$ 0
Stockholders' equity:
Preferred stock, $.0001 par value; 10,000,000 shares authorized; no shares issued and outstanding at September 30, 2014 and December 31, 2013, respectively.	0	0
Common stock, $.0001 par value; 750,000,000 shares authorized and 531,815,115 and 71,741,250 shares issued and outstanding at September 30, 2014 and December 31, 2013, respectively.	53,182	7,174
Additional paid-in capital	22,972,201	6,476,565
Accumulated deficit	(44,164,324)	(27,691,630)
Total ASTV stockholders' deficit	(21,138,941)	(21,207,891)
Deficit relating to noncontrolling interest in Ronco Holdings, Inc.	(19,139,054)	0
Total stockholders' deficit	(40,277,995)	(21,207,891)
Total liabilities, redeemable preferred stock and stockholders' defficit	$ 15,741,463	$ 2,295,191

CONDENSED CONSOLIDATED BALANCE3

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) - $ / shares	Sep. 30, 2014	Dec. 31, 2013
Statement of Financial Position [Abstract]
Preferred stock, par value per share	$ 0.0001	$ 0.0001
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value per share	$ 0.0001	$ 0.0001
Common stock, shares authorized	750,000,000	750,000,000
Common stock, shares issued	531,815,115	71,741,250

CONDENSED CONSOLIDATED BALANCE4

CONDENSED CONSOLIDATED BALANCE SHEETS (VIE)	Sep. 30, 2014USD ($)
ASSETS OF CONSOLIDATED VARIABLE INTEREST ENTITY THAT CAN ONLY BE USED TO SETTLE THE OBLIGATIONS OF CONSOLIDATED VARIABLE INTEREST ENTITY:
Cash	$ 98,182
Accounts receivable	1,693,249
Inventories	5,345,341
Prepaid expenses and other assets	1,369,210
Property and equipment	538,119
Intangible assets	6,611,956
Total assets	15,741,463
LIABILITIES, REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' EQUITY (DEFICIENCY)
Accounts payable	9,265,991
Accrued expenses	5,952,981
Total liabilities	53,319,458
Variable Interest Entity, Primary Beneficiary [Member]
ASSETS OF CONSOLIDATED VARIABLE INTEREST ENTITY THAT CAN ONLY BE USED TO SETTLE THE OBLIGATIONS OF CONSOLIDATED VARIABLE INTEREST ENTITY:
Cash	64,922
Accounts receivable	1,111,499
Inventories	3,865,050
Prepaid expenses and other assets	31,979
Property and equipment	300,373
Intangible assets	3,570,371
Total assets	8,944,194
LIABILITIES, REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' EQUITY (DEFICIENCY)
Accounts payable	4,944,040
Accrued expenses	3,399,398
Notes payable	16,157,495
Total liabilities	$ 24,500,933

CONDENSED CONSOLIDATED STATEMEN

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Income Statement [Abstract]
Revenues	$ 4,024,354	$ 765,690	$ 10,605,601	$ 9,955,861
Cost of revenues	5,141,020	595,979	11,100,277	7,998,801
Gross profit	(1,116,666)	169,711	(494,676)	1,957,060
Operating expenses:
Selling and marketing expenses	730,576	174,863	1,344,463	351,875
General and administrative expenses	3,765,144	1,027,498	8,341,287	3,698,924
Impairment loss on goodwill	19,177,171	0	19,177,171	0
Impairment loss on other intangible assets	2,793,415	0	2,793,415	0
Loss from operations	(27,582,972)	(1,032,650)	(32,151,012)	(2,093,739)
Other (income) expense:
Change in fair value of warrants	(665,733)	0	1,037,108	0
Interest expense	(1,663,199)	(238,185)	(3,294,488)	(238,185)
Interest income	33,565	0	70,303	0
Loss on inventory deposit	(200,000)	0	(200,000)	0
Loss on note receivable	(1,035,256)	0	(1,035,256)	0
Other income (expense)	9,292	7,658	(38,403)	6,229
Net other income (expense)	(3,521,331)	(230,527)	(3,460,736)	(231,956)
Loss before provision for income taxes	(31,104,303)	(1,263,177)	(35,611,748)	(2,325,695)
Provision for income taxes	0	0	0	0
Net loss	(31,104,303)	(1,263,177)	(35,611,748)	(2,325,695)
Less: Net loss attributed to noncontrolling interest in Ronco Holdings, Inc.	17,942,343	0	19,139,054	0
Net loss attributable to As Seen On TV, Inc.	$ (13,161,960)	$ (1,263,177)	$ (16,472,694)	$ (2,325,695)
Basic and diluted loss per share	$ (.02)	$ (.02)	$ (.04)	$ (.03)
Basic and diluted weighted-average number of common shares outstanding	531,815,115	71,741,250	378,457,160	67,114,073

CONDENSED CONSOLIDATED STATEME6

CONDENSED CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY (DEFICIENCY) - 9 months ended Sep. 30, 2014 - USD ($)	Common Stock [Member]	Additional Paid-In Capital [Member]	Retained Earnings [Member]	Parent [Member]	Noncontrolling Interest [Member]	Total
Beginning balance, shares at Dec. 31, 2013	71,741,250
Beginning balance, value at Dec. 31, 2013	$ 7,174	$ 6,476,565	$ (27,691,630)	$ (21,207,891)	$ 0	$ (21,207,891)
Share based compensation		362,966		362,966
Affiliate capital contribution		10,181,201		10,181,201
Shares issued in connection with ASTV merger, shares	452,960,490
Shares issued in connection with ASTV merger, value	$ 45,296	5,952,180		5,997,476
Shares issued under re-pricing agreement, shares	7,113,375
Shares issued under re-pricing agreement, value	$ 712	(712)
Net loss attributable to noncontrolling interest					(19,139,054)	(19,139,054)
Net loss attributable to As Seen On TV, Inc.			(16,472,694)	(16,472,694)		(16,472,694)
Ending balance, shares at Sep. 30, 2014	531,815,115
Ending balance, value at Sep. 30, 2014	$ 53,182	$ 22,972,201	$ (44,164,324)	$ (21,138,941)	$ (19,139,054)	$ (40,277,995)

CONDENSED CONSOLIDATED STATEME7

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS - USD ($)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Cash flows from operating activities
Net loss	$ (35,611,748)	$ (2,325,695)
Adjustments to reconcile net loss to net cash used in operating activities
Accretion of discount on notes payable	1,858,675	0
Amortization of debt issuance costs	214,958	0
Change in allowance for sales refunds	1,493,106	(178,299)
Change in allowance for uncollectible accounts	151,026	(15,274)
Change in inventory allowance	794,485	0
Depreciation and amortization	601,900	25,137
Gain on warrant revaluation	(1,037,108)	0
Impairment loss on goodwill	19,177,171	0
Impairment loss on other intangible assets	2,793,415	0
Loss on inventory deposit	200,000	0
Loss on note receivable	1,035,256	0
Share-based compensation expense	362,966	599,058
Changes in operating assets and liabilities
Accounts receivable	22,788	1,318,021
Inventories	(3,743,274)	(54,529)
Prepaid expenses and other current assets	(939,839)	(815,126)
Accounts payable	3,177,853	(779,626)
Accrued expenses and other current liabilities	1,682,586	36,991
Deferred revenue	71,198	(159,840)
Other	(2,000)	(10,095)
Net cash used in operating activities	(7,696,586)	(2,359,277)
Cash flows from investing activities
Decrease in restricted cash	15,619	0
Cash acquired in connection with acquisitions	150,398	0
Purchase of property and equipment	(275,730)	0
Net cash provided by investing activities	(109,713)	0
Cash flows from financing activities
Capital contribution from Infusion Brands International	31,162	0
Funds borrowed from affliated entities	0	2,857,207
Net payments made on accounts receivable factoring arrangement	(473,861)	(786,626)
Principal payments on notes payable	(151,050)	0
Proceeds from senior secured note payable	8,406,833	0
Net cash provided by financing activities	7,813,084	2,070,581
Net increase (decrease) in cash	6,785	(288,696)
Cash at beginning of year	91,397	288,779
Cash at end of year	98,182	83
Supplemental Cash Flow Information
Cash paid for interest		238,185
Cash paid for income taxes		0
Non Cash Investing and Financing Activities
Capital contribution from Infusion Brands International		0
Common shares issued in connection with merger	5,997,476	0
Warrants issued with notes payable		0
Reclassification of accrued interest to principal balance of debt		0
Insurance premiums financed through note payable		0
Assumed note payable	$ 102,500	0
Anti-dilutive shares issued		$ 0

1. Basis of Presentation ,Descr

1. Basis of Presentation ,Description of Our Business, Liquidity and Going Concern	9 Months Ended
	Sep. 30, 2014
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Basis of Presentation ,Description of Our Business, Liquidity and Going Concern	Basis of Presentation On April 2, 2014, As Seen On TV, Inc. (“ASTV”) and Infusion Brands, Inc. (“Infusion”), entered into an Agreement and Plan of Merger (“Merger Agreement”). Under the terms of the Merger Agreement, ASTV issued 452,960,490 shares of common stock to Infusion Brands International, Inc. (“IBI”), parent of Infusion, in exchange for all the shares of Infusion. Following the transaction, IBI became an 85.2% owner of ASTV’s outstanding common stock and 75% owner of ASTV’s common shares on a fully diluted basis. The merger has been accounted for as a reverse acquisition with Infusion treated for accounting purposes as the acquirer. As such, the financial statements of Infusion Brands, Inc. are treated as the historical financial statements of the Company, with the results of ASTV being included from April 2, 2014 and thereafter. For the periods prior to the closing of the reverse acquisition our discussion below relates to the historical business and operations of Infusion. See Note 4. Concurrent with the April 2, 2014 Merger Agreement, Infusion assumed all assets and obligations of IBI, including all rights held by IBI under a participation agreement between IBI and secured creditors of Ronco Holdings, Inc. (“Ronco”). Accordingly, while Infusion did not at that time hold an equity position in Ronco, Ronco was deemed a Variable Interest Entity (“VIE”) with Infusion being the primary beneficiary, therefore, the results of Ronco are included in the consolidated financial statements from March 6, 2014 until September 30, 2014. On May 31, 2015, the Company acquired all of the remaining secured debt and 100% of the equity ownership of Ronco. From and after May 31, 2015 Ronco is reported as a wholly-owned subsidiary of the Company. See Note 3 for specifics of the participation agreement and VIE determination. Concurrent with the aforementioned reverse merger, ASTV changed its fiscal year end from March 31 st st The condensed consolidated results of operations include the revenues and expenses of Ronco subsequent to March 6, 2014, the date Ronco became a VIE, and ASTV’s business subsequent to April 2, 2014, the closing date of the reverse acquisition. The condensed consolidated financial have been prepared based on SEC rules that permit reduced disclosure for interim periods. These financial statements are unaudited and, in the opinion of management, include all adjustments (consisting only of normal recurring adjustments) necessary to present fairly the financial position and results of operations for the interim periods shown. The condensed consolidated results of operations for the three and nine months ended September 30, 2014 are not necessarily indicative of the results to be expected for the entire year. The condensed consolidated balance sheet as of December 31, 2013 has been derived from Infusion’s audited financial statements for the year ended December 31, 2013. While management of the Company believes that the disclosures presented are adequate to make the information not misleading, these condensed consolidated financial statements should be read in conjunction with audited financial statements and the footnotes thereto for the fiscal year ended December 31, 2013 as filed with the Securities and Exchange Commission as exhibit 99.1 to Form 8-K/A on September 2, 2014. Collectively ASTV, Infusion and Ronco are referred to as the “Company” herein. Description of Our Business ASTV As Seen On TV, Inc. is the parent company of Ronco Holdings, Inc, which owns the Ronco brand and associated assets. Ronco is engaged in the development and wholesale and retail sale of consumer products. As Seen On TV, Inc. is also the owner of several other subsidiaries (TV Goods Inc., Tru Hair, Inc., and eDiets, Inc.) that were discontinued as of June 26, 2015. Ronco ceased to be a VIE and became a wholly-owned subsidiary as of May 31, 2015. ASTV, a Florida corporation, was organized in November 2006. Our executive offices are located in Austin, TX. Infusion Infusion is a Nevada Corporation and a wholly-owned subsidiary of ASTV. During the period covered by this report, Infusion was a consumer products company that competes in three key product verticals – hardware, home goods, and cleaning – with a portfolio of revenue-generating brands including DualSaw, DualTools™, and DOC Cleaning. Its products are sold globally through a variety of national retailers, online retailers, catalogs, infomercials, and live shopping channels. Infusion’s operations were discontinued effective June 26, 2015. See footnote 18. Ronco Ronco was organized as a Corporation under the laws of the State of Delaware on January 11, 2011. Ronco is located in Austin, Texas and is engaged in the development and wholesale and retail sale of consumer products throughout the United States. Ronco is a provider of proprietary consumer products for the kitchen and home. Ronco’s product line sells throughout the year through infomercials, online sales, wholesale distributors and direct retailers. Segments Commencing with the reverse merger and until December 31, 2014, the Company organized its business into four operating segments to align its organization based upon the Company’s management structure, products and services offered and funding requirements. The four operating segments that management defined were (1) Hardware, (2) Home Goods, (3) eCommerce, and (4) Corporate and Other. From and after January 1, 2015, the Company reorganized its business into five segments of which four segments are based on sales channel and 1 is based upon corporate finance and management activities. The five segments identified by management are (1) Retail, (1) Live Shopping, (3) Direct Response and (4) International/Royalty and (5) Corporate and Other. See Note 16 for further segment discussion. Liquidity and Going Concern At September 30, 2014, we had a cash balance of approximately $98,000, a working capital deficit of approximately $31,451,000 and an accumulated deficit of approximately $44,164,000. We have experienced losses from operations since our inception and defaulted on our debt, and we have relied on a series of private placements of secured and unsecured promissory notes to fund operations. The Company cannot predict how long it will continue to incur losses or whether it will ever become profitable. We have undertaken, and will continue to implement, various measures to address our financial condition, including: · Significantly curtailing costs and consolidating operations, where feasible. · Seeking debt, equity and other forms of financing, including funding through strategic partnerships. · Reducing operations to conserve cash. · Deferring certain marketing activities. · Investigating and pursuing transactions with third parties, including strategic transactions and relationships. There can be no assurance that we will be able to secure the additional funding we need. If our efforts to do so are unsuccessful, we will be required to further reduce or eliminate our operations and/or seek relief through a filing under the U.S. Bankruptcy Code. These factors, among others, raise substantial doubt about our ability to continue as a going concern. The accompanying condensed consolidated financial statements do not include any adjustments to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result from the outcome of these uncertainties.

2. Summary of Significant Accou

2. Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2014
Accounting Policies [Abstract]
Summary of Significant Accounting Policies	Accounting Estimates The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. Estimates also affect the reported amounts of revenue and expenses during the reported periods. The significant estimates included in the Company’s financial statements are the allowance for doubtful accounts, allowance for sales returns, inventory reserves, the estimated lives of property and equipment and intangible assets, the inputs used in determining the fair value of stock-based compensation and warrant liabilities, and the allocation of the consideration in the business combinations. Our management believes the estimates utilized in preparing our consolidated financial statements are reasonable. Actual results could differ significantly from these estimates. Restricted Cash Restricted cash represents funds held by credit card processors for purposes of mitigating chargeback risk. Revenue Recognition We recognize revenue from product sales in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) ASC 605 — Revenue Recognition The Company provides an allowance for returns based upon specific product warranty agreements and past experience and industry knowledge. All significant returns for the periods presented have been offset against gross sales. The Company also provides a reserve for warranties, which is not significant and is included in accrued expense. Accounts Receivable and Allowance for Doubtful Accounts Accounts receivable consists of amounts due from the sale of our power tools, cleaning, and housewares products and dietary programs, less an allowance for uncollectible accounts. The allowance for doubtful accounts is based on an evaluation of our outstanding accounts receivable, including the age of amounts due, the financial condition of our specific customers, knowledge of our industry and historical bad debt experience. This evaluation methodology has proved to provide a reasonable estimate of bad debt expense in the past and we intend to continue to employ this approach in our analysis of collectability. The allowance for doubtful accounts was approximately $414,000 and $224,000 as of September 30, 2014 and December 31, 2013, respectively. Inventories and Advances on Inventory Purchases Inventories are stated at the lower of cost or market. Cost is determined using an average cost method. We review our inventory for excess or obsolete inventory and write-down obsolete or otherwise unmarketable inventory to its estimated net realizable value. During the three and nine months ended September 30, 2014, the Company wrote down approximately $794,000 of inventory deemed defective, obsolete or slow-moving. Advances on inventory purchases represent payments made to our product suppliers in advance of delivery to the Company and are included in prepaid expenses and other current assets. It is common industry practice to require a substantial deposit against products ordered before commencement of manufacturing, particularly with off-shore suppliers. Additional advance payments may also be required upon achievement of certain agreed upon manufacturing or shipment benchmarks. In-bound freight-related costs from our vendors are included as part of the net cost of merchandise inventories. Other costs associated with acquiring, storing and transporting merchandise inventories are expensed as incurred and included in cost of goods sold. The Company's inventories are acquired and carried for wholesale and retail sale and, accordingly, the carrying value is susceptible to, among other things, market trends and conditions and overall customer demand. The Company uses its best estimates of all available information to establish reasonable inventory quantities. However, these conditions may cause our inventories to become obsolete and/or excessive. The Company reviews its inventories periodically for indications that reserves are necessary to reduce the carrying values to the lower of cost or market values. Property and Equipment, net We record property, equipment and leasehold improvements at historical cost. Expenditures for maintenance and repairs are recorded to expense; additions and improvements are capitalized. We provide for depreciation using the straight-line method at rates that approximate the estimated useful lives of the assets. Leasehold improvements are amortized on a straight-line basis over the shorter of the useful life of the improvement or the remaining term of the lease. We review our long-lived assets, such as property and equipment, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable from future undiscounted cash flows. Impairment losses are recorded for the excess, if any, of the carrying value over the fair value of the long-lived assets. Intangible Assets Intangible assets include acquired customer relationships, URLs, patents, and trademarks. Intangible assets with finite lives are amortized using the straight-line method over the estimated economic lives of the assets in accordance with ASC Topic 350 " Intangibles - Goodwill and Other Goodwill and Indefinite Lived Intangible Assets Goodwill and indefinite lived intangible assets are not amortized but are subject to periodic testing for impairment in accordance with ASC Topic 350 “ Intangibles - Goodwill and Other Share-based payments The Company recognizes share-based compensation expense on share based awards under the provisions of ASC 718 Compensation - Stock Compensation Calculating share-based compensation expense requires the input of highly subjective judgment and assumptions, including estimates of expected life of the award, stock price volatility, forfeiture rates and risk-free interest rates. The assumptions used in calculating the fair value of share-based awards represent our best estimates, but these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and we use different assumptions, our share-based compensation expense could be materially different in the future. Earnings (Loss) Per Share Basic earnings (loss) per share is based on the weighted effect of all common shares issued and outstanding and is calculated by dividing net income (loss) available to common shareholders by the weighted average number of common shares outstanding during the period. Diluted earnings per share is calculated by dividing net income available to common shareholders by the weighted average number of common shares used in the basic earnings per share calculation plus the number of common shares, if any, that would be issued assuming conversion of all potentially dilutive securities outstanding. The following securities were not included in the computation of diluted net earnings per share as their effect would be anti-dilutive: Three Months Ended Nine Months Ended 2014 2013 2014 2013 Stock options 2,965,334 – 2,965,334 – Warrants 93,420,733 – 93,420,733 – Total dilutive securities 96,386,067 – 96,386,067 – Concentration of Credit Risk Financial instruments that potentially expose us to concentrations of credit risk consist primarily of cash and trade accounts receivable. Cash is held with financial institutions in the United States and from time to time we may have balances that exceed the amount of insurance provided by the Federal Deposit Insurance Corporation on such deposits. Credit is extended to our customers, based on an evaluation of a customer’s financial condition and collateral is not required. Advertising and Infomercial Production Costs Advertising costs are expensed when incurred. Direct response production costs consist of infomercial production costs. Such costs are deferred until the infomercial airs for the first time. Product Development Costs Costs of research, new product development and product redesign are charged to expense as incurred. Patent Renewal Costs The Company's intellectual property portfolio consists mainly of patents with respect to the technology and use of its products. Patent renewal and maintenance fees are due at various times over the life of the patent to keep patent in force. The Company capitalizes these costs and amortizes them over the shorter of the economic life or remaining life of the patent. Fair Value Measurements FASB ASC 820 — Fair Value Measurements and Disclosures, FASB ASC 820 specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows: Level 1 — Quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities. Level 2 — Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly. Level 2 includes financial instruments that are valued using models or other valuation methodologies. These models consider various assumptions, including volatility factors, current market prices and contractual prices for the underlying financial instruments. Substantially all of these assumptions are observable in the marketplace, can be derived from observable data or are supported by observable levels at which transactions are executed in the marketplace. Level 3 — Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable. The carrying amounts reported in the condensed consolidated balance sheet for cash, accounts receivable, notes receivable, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. The fair value of notes payable are based on borrowing rates that are available to the Company for loans with similar terms, collateral and maturity. The estimated fair value of notes payable approximates the carrying value. Determination of fair value of related party payables and receivables is not practicable due to their related party nature. Reclassifications Certain amounts within the cost of revenue, selling and marketing, general and administrative and other income (expense) categories on the statement of operations for the period ended June 30, 2014 have been reclassified to conform to the three and nine month period ended September 30, 2014 presentation. These reclassifications had no impact on the previously reported net loss or stockholders' deficit. Accounting Standards Updates In May 2014, the FASB has issued No. 2014-09, Revenues from Contracts with Customers (Topic 606) Revenue Recognition Property, Plant, and Equipment Intangibles-Goodwill and Other Revenues from Contracts with Customers (Topic 606), The amendments in ASU No. 2014-09 are effective for public entities for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period. Early application is not permitted. The Company is currently evaluating the impact that this ASU will have on its financial statements. In August 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-15, “Presentation of Financial Statements - Going Concern (Subtopic 205-40): Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern” (“ASU 2014-15”). ASU 2014-15 is intended to define management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern and to provide related footnote disclosures. Specifically, ASU 2014-15 provides a definition of the term substantial doubt and requires an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). It also requires certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans and requires an express statement and other disclosures when substantial doubt is not alleviated. The new standard will be effective for reporting periods beginning after December 15, 2016, with early adoption permitted. Management is currently evaluating the impact of the adoption of ASU 2014-14 on our financial statements and disclosures. In February 2015, the FASB issued ASU 2015-02, Consolidation (Topic 810) - Amendments to the Consolidation Analysis In April 2015, the FASB issued ASU 2015-03, Interest—Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs. In July 2015, the FASB issued ASU 2015-11, Inventory (Topic 330): Simplifying the Measurement of Inventory In September 2015, the FASB issued ASU 2015-16, Business Combinations: Simplifying the Accounting for Measurement-Period Adjustments In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities, In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842) Principles of Consolidation The consolidated financial statements include the accounts of the Company and its consolidated subsidiaries. Also consolidated are the assets, liabilities and results of operations of Ronco as a variable interest entry effective March 6, 2014. See Note 3. All inter-company account balances and transactions have been eliminated in consolidation.

3. Variable Interest Entity

3. Variable Interest Entity	9 Months Ended
	Sep. 30, 2014
Variable Interest Entity, Consolidated, Carrying Amount, Assets and Liabilities, Net [Abstract]
Variable Interest Entity	Ronco Holdings, Inc. is a distributor of consumer products which the Company believes could add significantly to its product lines and distribution channels. On March 6, 2014, under the terms of the Amended and Restated RFL Enterprises and Infusion Agreement (“Participation Agreement”), IBI agreed to the acquisition of all rights with respect to secured debts held by creditors of Ronco, subject to an initial payment of $2,000,000 and a final payment of $2,350,000 within one year. The initial payment was made in March 2014 and on April 2, 2014, concurrent with execution of the merger agreement between the Company and Infusion (Note 4), Infusion assumed all assets and obligations of IBI, including all rights held by IBI under the Participation Agreement. These rights included the ability to designate a majority of the members of Ronco’s board of directors, which became effective in March 2014 upon the initial $2,000,000 payment. The composition of management was the same for both IBI and Infusion on March 6, 2014. The power to direct the activities that most significantly impacted Ronco’s economic performance was determined to have occurred when the Participation Agreement was signed on March 6, 2014 with Infusion being deemed the primary beneficiary on that date. A VIE is an entity that either (i) has insufficient equity to permit the entity to finance its activities without additional subordinated financial support or (ii) has equity investors who lack the characteristics of a controlling financial interest. A VIE is consolidated by its primary beneficiary. The primary beneficiary has both the power to direct the activities that most significantly impact the entity's economic performance and the obligation to absorb losses or the right to receive benefits from the entity that could potentially be significant to the VIE. Management has concluded, as a result of the Participation Agreement, that Infusion is the primary beneficiary of Ronco as Infusion has the power to direct the activities of Ronco that most significantly impact its economic performance. Therefore, Ronco was consolidated effective March 6, 2014. Infusion’s initial consolidation of Ronco is accounted for as a business combination which requires that the assets and liabilities be recorded at fair value. This conclusion will be re-evaluated during subsequent reporting periods if the relationship between Infusion and Ronco changes. The liabilities of Ronco consolidated by the Company do not represent additional claims on the Company’s general assets; rather, they represent claims against the specific assets of Ronco. Similarly, the assets of Ronco consolidated by the Company do not represent additional assets available to satisfy claims against the Company’s general assets. The creditors of Ronco do not have recourse to the Company, thereby limiting our liability risks associated with our variable interests in Ronco. A summary of Ronco assets and liabilities included in the Company’s condensed consolidated financial statements at September 30, 2014, is as follows: Assets Current assets: Cash $ 64,922 Accounts receivable, net 1,111,499 Inventories 3,865,050 Prepaid expenses and other assets 31,979 Total current assets 5,073,450 Property and equipment, net 300,373 Intangible assets, net 3,570,371 Total assets $ 8,944,194 Liabilities and Redeemable Preferred Stock Current liabilities: Accounts payable $ 4,944,040 Accrued expenses 3,399,398 Notes payable 14,016,420 Total current liabilities 22,359,858 Long-term notes payable 2,141,075 Total liabilities $ 24,500,933 Redeemable preferred stock $ 2,700,000 The condensed consolidated results of operations for the three and nine month periods ended September 30, 2014, include revenues attributable to Ronco of approximately $1,113,000, and $3,398,000, respectively, and a net loss attributable to Ronco of approximately $17,942,000 and $19,139,000, respectively. Ronco ceased to be a VIE and became a wholly-owned subsidiary of ASTV as of May 31, 2015.

4. Business Combinations

4. Business Combinations	9 Months Ended
	Sep. 30, 2014
Business Combinations [Abstract]
Business Combinations	Reverse Acquisition On April 2, 2014, ASTV and Infusion entered into an Agreement and Plan of Merger (“Merger Agreement”). Under the terms of the Merger Agreement, ASTV issued 452,960,490 shares of its common stock to IBI, the parent of Infusion, in exchange for all of the shares of Infusion. Following the transaction, IBI became an 85.2% owner of ASTV’s outstanding common shares and 75% owner of the ASTV’s common shares on a fully diluted basis. The Merger Agreement further provided IBI with the right to appoint a majority of the Company’s Board of Directors. Accordingly, the transaction was accounted for as a reverse acquisition under the provisions of ASC 805-40 Business Combinations – Reverse Acquisitions ASTV’s acquisition of Infusion Brands, Inc. was effectuated to bring together two experienced companies in the direct response space under the ownership of a public company to maximize the cooperative opportunities among the companies’ combined brands, to realize cost savings due to staffing and space synergies, and to better position both companies for private and public capital markets access. The effective consideration transferred to ASTV is determined based on the amount of shares that Infusion would have to issue to ASTV shareholders in order to provide the same ownership ratios as previously discussed. The fair value of the consideration effectively transferred by Infusion should be based on the most reliable measure. In this case, the market price of ASTV shares provide a more reliable basis for measuring the consideration effectively transferred than the estimated fair value of the shares of Infusion. The fair value of ASTV common stock is based on the closing stock price on April 2, 2014 of $0.09 per share, the closing stock price on the effective date of the merger. The Merger Agreement provided for merger consideration of the 452,960,490 shares of ASTV common stock as well as ASTV assuming all obligations of Infusion and all agreements relating to their indebtedness. The estimate of the consideration paid by the Company in the transaction is as follows: Fair Value of the ASTV common shares (A) $ 6,456,713 Less: Reduction in note payable to IBI (B) (450,000 ) Interest accrued on IBI note payable (C) (9,237 ) Consideration effectively transferred $ 5,997,476 ——————— (A) Based on 71,741,250 common shares with a fair value of $0.09 per share, the closing price of ASTV common shares on April 2, 2014, the transaction closing date. (B) Represents a series of notes issued by ASTV to IBI between December 23, 2013 and March 14, 2014 used for general working capital purposes. In the event the merger transaction was not completed by June 30, 2014, all principal and related accrued interest became payable, which was forgiven when the transaction closed. (C) Accrued interest related to the IBI notes, accrued at 12% per annum. The fair value of assets acquired and liabilities assumed were determined by our management. The following table summarizes the fair value amounts of assets acquired and liabilities assumed on the effective date of acquisition: Cash and cash equivalents $ 53,966 Accounts receivable 4,560 Prepaid expenses and other current assets 271,804 Restricted cash – non current 83,462 Property and equipment 43,798 Goodwill 3,214,097 Intangible assets 6,150,000 Deposits 2,185 Total assets acquired 9,823,872 Accounts payable (625,413 ) Accrued expenses and other current liabilities (361,471 ) Notes payable – current portion (230,486 ) Warrant liability (1,668,795 ) Current liabilities of discontinued operations (904,788 ) Notes payable – non current (35,443 ) Total liabilities assumed (3,826,396 ) Net assets acquired $ 5,997,476 Of the $6,150,000 of acquired intangible assets $3,150,000 was allocated to our eDiets subsidiary and included $1,200,000 of customer relationships, $1,100,000 of domain names and $850,000 allocated to trade names. These intangibles are being amortized on a straight-line basis over a 5-year weighted average useful life. In addition, $3,000,000 of the purchase price was allocated to the Company’s asseenontv.com URLs and related websites which are not subject to amortization. See note 18. The purchase price exceeded the fair value of the net assets acquired by $3,214,097 which was recorded as goodwill and assigned to our eCommerce segment. The Company does not expect any of the goodwill to be tax deductible. The condensed consolidated results of operations for the three and nine month periods ended September 30, 2014, include post-combination revenues of approximately $155,000 and $344,000, respectively, and net loss attributable to ASTV of approximately $8,316,000 and $8,132,000, respectively. VIE Acquisition Under the provisions of the Participation Agreement dated March 6, 2014, RFL Enterprises LLC, Ronco Funding, LLC and IBI agreed the acquisition of all rights with respect to secured debts held by creditors of Ronco would be transferred to IBI, subject to an initial payment of $2,000,000 and a final payment of $2,350,000 within one year. The initial payment was made in March 2014 and on April 2, 2014, concurrent with the execution of the merger agreement between the Company and Infusion, as discussed above, Infusion assumed all assets and obligations of IBI, including all rights held by IBI under the Participation Agreement. These rights included the ability to designate a majority of the members of Ronco Holdings board of directors, effective with the initial payment of $2,000,000. Accordingly, while Infusion had not yet acquired an equity position, Ronco was deemed a Variable Interest Entity under the provisions of ASC 810 – Consolidation The fair value of assets and liabilities consolidated, as of March 6, 2014, the date of the Participation Agreement, was determined by our management. The following table summarizes the fair value amounts of assets and liabilities recorded as of the effective date: Cash and cash equivalents $ 96,432 Accounts receivable 735,442 Inventories 1,517,374 Prepaid expenses and other current assets 130,671 Property and equipment 246,815 Goodwill 15,963,074 Intangible assets 3,700,000 Total assets 22,389,808 Accounts payable (2,190,090 ) Accrued expenses and other current liabilities (2,396,078 ) Notes payable - current portion (10,165,040 ) Notes payable - related party - current portion (3,016,227 ) Notes payable - Non current portion (1,922,373 ) Redeemable preferred stock (2,700,000 ) Total liabilities and temporary equity (22,389,808 ) Consideration paid – Of the $3,700,000 of acquired intangible assets $2,000,000 was allocated to our patents and $1,700,000 allocated to our trademarks. The patents are being amortized on a straight-line basis over a 9-year weighted average useful life. The trademarks are an indefinite lived intangible asset not subject to amortization. The purchase price exceeded the fair value of the net assets acquired by $15,963,074 which was recorded as goodwill and assigned to our Home Goods segment. Pro Forma Results of Operations The condensed consolidated results of operations for the nine months ended September 30, 2014 do not include the revenues or expenses of Ronco prior to March 6, 2014 nor ASTV’s business on or prior to April 2, 2014, the closing date of the reverse acquisition. The following unaudited pro forma results for the nine month periods ended September 30, 2014 and 2013 summarize the condensed consolidated results of operations of the Company, assuming the recognition of Ronco as a Variable Interest Entity and reverse acquisition had occurred on January 1, 2013 and after giving effect to the reverse acquisition adjustments, including amortization of intangibles, and transaction related costs: Nine Months Ended September 30, 2014 2013 Net revenues $ 11,431,126 $ 22,440,793 Net income (loss) attributable to As Seen On TV, Inc. stockholders (9,029,410 ) 18,035,853 Net loss per share Basic $ (0.02 ) $ 0.03 Diluted $ (0.02 ) $ 0.03 Weighted-average number of common shares outstanding: Basic 531,815,115 527,187,938 Diluted 531,815,115 528,312,938 These unaudited pro forma results have been prepared for comparative purposes only and do not purport to be indicative of the results of operations which would have actually resulted had the recognition of Ronco and the reverse acquisition occurred on January 1, 2013, nor are they indicative of future results of operations.

5. Prepaid expenses and other c

5. Prepaid expenses and other current assets	9 Months Ended
	Sep. 30, 2014
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Prepaid expenses and other current assets	Prepaid expenses and other current assets consist of the following: September 30, December 31, 2014 2013 Advances on inventory $ 328,773 $ – Prepaid campaign production costs 463,024 – Prepaid insurance 266,342 72,106 Debt issuance costs 226,262 – Prepaid expenses - other 61,755 24,720 Other current assets 23,054 – $ 1,369,210 $ 96,826

6. Property and Equipment, net

6. Property and Equipment, net	9 Months Ended
	Sep. 30, 2014
Property, Plant and Equipment [Abstract]
Property and Equipment, net	The following table summarizes our property and equipment at September 30, 2014 and December 31, 2013: Additions Description December 31, 2013 Participation Agreement Merger Contribution Agreement Purchases September 30, 2014 Equipment $ – $ 190,231 $ 11,660 $ – $ 162,402 $ 364,293 Furniture and Fixtures 202,980 55,871 25,617 28,414 – 312,882 Leashold Improvements 15,390 714 6,521 – 113,328 135,953 Total property and equipment 218,370 246,816 43,798 28,414 275,730 813,128 Accumulated depreciation (117,638 ) (82,862 ) (9,847 ) (24,372 ) (40,290 ) (275,009 ) Property and equipment, net $ 100,732 $ 163,954 $ 33,951 $ 4,042 $ 235,440 $ 538,119 Depreciation expense for the three and nine month periods ended September 30, 2014 was approximately $79,700 and $157,400, respectively. For the three and nine month periods ended September 30, 2013 depreciation expense was approximately $4,300 and $13,000, respectively. Depreciation expense associated with tooling equipment of approximately $82,700 and $54,000 was included within cost of revenues for the three and nine month periods ended September 30, 2014, respectively.

7. Intangible Assets and Goodwi

7. Intangible Assets and Goodwill	9 Months Ended
	Sep. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract]
Intangible Assets and Goodwill	In connection with the March 6, 2014 Participation Agreement (see Note 3) recognizing Ronco as a Variable Interest Entity, we recognized certain identifiable intangibles, other than goodwill, totaling $3,700,000 as well as goodwill totaling $15,963,074. Identifiable intangibles other than goodwill consists of patents of $2,000,000 with a weighted average amortization period of nine years, and trademarks of $1,700,000, which are not subject to amortization. In addition, in connection with the Merger Agreement completed April 2, 2014 (see Note 4), we recognized certain identifiable intangibles other than goodwill. Identifiable intangibles other than goodwill consists of eDiets’ customer relationships of $1,200,000, eDiets’ domain names of $1,100,000, and eDiets’ trade names of $850,000, which are being amortized over a weighted-average period of five years. In addition, we recognized the Company’s asseenontv.com website of $3,000,000 and goodwill of $3,214,097, both are not subject to amortization. The website was subsequently sold following the period covered by this report. See note 18. The fair values assigned to the intangible assets recognized in these transactions were based on estimates of our management. On September 30, 2014, the Company recognized an impairment loss on goodwill and other intangible assets of approximately $19,177,000 and $2,793,000, respectively. The Company determined that significant qualitative conditions existed on September 30, 2014 to warrant an impairment test as of that date, rather than waiting 12 months from the date goodwill was recognized to do an annual test. The following are the conditions that led to that determination: · Poor overall financial performance of each reporting unit · The Company was in technical default on Senior Secured Debt · Insufficient working capital · Decreased share price The Company recognized an impairment loss on goodwill and other intangible assets of approximately $19,177,000 and $2,793,000, respectively for the three and nine months ended September 30, 2014. Goodwill was fully impaired and other intangible assets were partially impaired. See below table for the impairment loss recognized on other intangible assets. The following table summarizes our intangible assets at September 30, 2014. Intangible Asset December 31, 2013 Participation Agreement Reverse Merger Post Total Accumulated Amortization Impairment Loss Carrying Value Finite lived intangibles: Patents $ – $ 2,000,000 $ – $ – $ 2,000,000 $ (129,629 ) $ – $ 1,870,371 Customer relationships – – 1,200,000 – 1,200,000 (120,000 ) (1,038,415 ) 41,585 Domain names – – 1,100,000 – 1,100,000 (110,000 ) (990,000 ) – Trade names – – 850,000 – 850,000 (85,000 ) (765,000 ) – – 2,000,000 3,150,000 – 5,150,000 (444,629 ) (2,793,415 ) 1,911,956 Indefinite lived intangibles: Trademarks – 1,700,000 – – 1,700,000 – – 1,700,000 asseenontv.com URL – – 3,000,000 – 3,000,000 – – 3,000,000 – 1,700,000 3,000,000 – 4,700,000 – – 4,700,000 Intangible, net $ – $ 3,700,000 $ 6,150,000 $ – $ 9,850,000 $ (444,629 ) $ (2,793,415 ) $ 6,611,956 A summary of future amortization expense is as follows: Year 1 $ 222,222 Year 2 222,222 Year 3 222,222 Year 4 222,222 Year 5 222,222 Thereafter 759,261 $ 1,870,371

8. Accrued expenses and other c

8. Accrued expenses and other current liabilities	9 Months Ended
	Sep. 30, 2014
Payables and Accruals [Abstract]
Accrued expenses and other current liabilities	Accrued expenses and other current liabilities consist of the following: September 30, December 31, 2014 2013 Accrued interest $ 2,579,959 $ – Accrued sales returns 1,525,160 – Accrued compensation 570,175 281,287 Accrued sales taxes 417,360 1,417 Accrued royalties 169,640 150,222 Accrued registration penalty 156,000 – Accrued property taxes 125,103 26,834 Accrued excise taxes 108,140 – Other accrued expenses 152,915 2,253 Accrued professional fees 54,798 197,682 Accrued customs fees 48,002 – Deferred lease obligation 45,729 – $ 5,952,981 $ 659,695

9. Accounts Receivable Financin

9. Accounts Receivable Financing Arrangement	9 Months Ended
	Sep. 30, 2014
Line of Credit Facility [Abstract]
Accounts Receivable Financing Arrangement	On January 28, 2011, Infusion entered into an accounts receivable sales and financing arrangement that provides for the assignment and sale of certain qualified accounts receivable to a financial institution. The facility had an initial term of one year and provides for cash advances in amounts of 75% of qualified accounts receivable balances assigned up to an amount of $1,000,000. The initial term may be extended in one year periods upon the mutual agreement of the Company and the lender. The lender receives an initial discount of 1.75% of the net realizable value of the qualified receivables for purchased receivables outstanding from 1-30 days. Subsequently, the lender receives an additional 1.0% discount for each 15 day period that the qualified receivable has not been collected. Further, the lender has a secured priority interest in the accounts receivable that they finance. This arrangement does not qualify for sales accounting under current accounting standards because of the recourse nature of the financed receivables and is, therefore, subject to accounting as a financing arrangement wherein we will carry the assigned receivables in our accounts until they are settled and advances that we receive from the lender will be reflected as liabilities. The discounts are classified as interest expense. On October 10, 2012, Infusion amended our accounts receivable and purchase order financing agreement to raise the cash advance rate from 75% to 80% of qualified accounts receivable balances assigned up to an amount of $4,000,000 (up from $1,000,000 previously). The initial discount rate was lowered from 1.75% to 1.65% for the first 1 – 30 days and from 1% to 0.80% for each subsequent 15 day period. There was approximately $100 and $474,000 outstanding under this arrangement as of September 30, 2014 and December 31, 2013, respectively. Accounts receivable assigned as of September 30, 2014 and December 31, 2013 was approximately $64,000 and $920,000, respectively.

10. Warrant Liabilities

10. Warrant Liabilities	9 Months Ended
	Sep. 30, 2014
Warrants and Rights Note Disclosure [Abstract]
Warrant Liabilities	Warrants acquired in connection with the reverse merger, contain provisions that protect holders from a decline in the issue price of our common stock (or “down-round” provisions) or that contain net settlement provisions. The Company accounts for these warrants as liabilities, not equity. Down-round provisions reduce the exercise or conversion price of a warrant or convertible instrument if a company either issues equity shares for a price that is lower than the exercise or conversion price of those instruments or issues new warrants or convertible instruments that have a lower exercise or conversion price. Net settlement provisions allow the holder of the warrant to surrender shares underlying the warrant equal to the exercise price as payment of its exercise price, instead of physically exercising the warrant by paying cash. The Company evaluates whether warrants to acquire its common stock contain provisions that protect holders from declines in the stock price or otherwise could result in modification of the exercise price and/or shares to be issued under the respective warrant agreements based on a variable that is not an input to the fair value of a “fixed-for-fixed” option. On April 3, 2014, the Company issued 30,136,713 warrants with an exercise price of $0.0001 in connection with the $10,180,000 14% Senior Secured Promissory Note. As the note contained a variable share settlement provision, these warrants are recognized as a liability recorded at fair value. The Company recognizes these warrants as liabilities at their fair value and remeasures them at fair value on each reporting date. The assumptions used in connection with the valuation of warrants issued were as follows: September 30, April 3, April 2, 2014 2014 2014 Number of shares underlying the warrants 77,862,807 30,136,713 47,726,094 Exercise price $0.0001 - $0.80 $0.0001 $0.595 - $0.80 Volatility 151.64% - 216.02% 183.30% 134% - 158% Risk-free interest rate 0.03% - 1.78% 0.11% 0.28% - 1.73% Expected dividend yield 0.00% 0.00% 0.00% Expected warrant life (years) 0.5 - 3.13 1 1.42 - 3.63 Stock price $0.06 $0.08 $0.09 Acquisition Increase Measurement (Decrease) December 31, Date Initial in September 30, 2013 April 2, 2014 Measurement Fair Value 2014 2011 Unit Offering $ – $ 1,242,333 $ – $ (329,803 ) $ 912,530 2011 Unit Offering Placement Agent – 156,367 – (26,748 ) 129,619 2012 Bridge Warrant – 20,690 – (2,070 ) 18,620 2012 Bridge Warrant Placement Agent – 4,138 – (414 ) 3,724 2012 Unit Offering – 137,178 – (25,090 ) 112,088 2012 Unit Offering Placement Agent – 96,481 – (47,435 ) 49,046 2013 Merger related notes converted – 11,608 – (2,808 ) 8,800 2014 Senior Note Purchase – – 2,407,930 (602,740 ) 1,805,190 $ – $ 1,668,795 $ 2,407,930 $ (1,037,108 ) $ 3,039,617 The approximate $1,037,000 decrease in fair value of warrants is recognized as a gain in the Other (Income) Expense section of the condensed consolidated statement of operations. The gain is also recognized within the Corporate segment’s results of operations. Number of Warrants Subject to Remeasurement Number of Warrants December 31, April 2, 2014 Warrant September 30, 2013 Acquisition Additions Reductions 2014 2011 Unit Offering – 33,277,837 – – 33,277,837 2011 Unit Offering Placement Agent – 4,726,891 – – 4,726,891 2012 Bridge Warrant – 1,137,735 – – 1,137,735 2012 Bridge Warrant Placement Agent – 227,546 – – 227,546 2012 Unit Offering – 6,300,213 – – 6,300,213 2012 Unit Offering Placement Agent – 1,561,544 – – 1,561,544 2013 Merger related notes converted – 494,328 – – 494,328 2014 Senior Note Purchase – – 30,136,713 – 30,136,713 – 47,726,094 30,136,713 – 77,862,807

11. Related Party Transactions

11. Related Party Transactions	9 Months Ended
	Sep. 30, 2014
Related Party Transactions [Abstract]
Related Party Transactions	Pursuant to a Contribution and Assumption Agreement entered into on March 31, 2014 between Infusion and IBI, Infusion received assets of approximately $1,014,000, assumed $11,000,000 of obligations, and recognized a capital contribution of approximately $10,181,000 after all amounts owed by Infusion to IBI were extinguished. IBI was Infusion’s Parent prior to the reverse merger and is currently ASTV’s largest shareholder with 85.2% ownership of outstanding common stock. A summary of the assets contributed and liabilities assumed follows: Cash $ 31,161 Note receivable 711,220 Interest receivable 259,584 Property and equipment, net 6,660 Deposits 5,392 Total IBI assets contributed to Infusion 1,014,017 Note payable (11,000,000 ) Total liabilities assumed (11,000,000 ) Net liabilities assumed by Infusion (9,985,983 ) Forgiveness of debt 20,167,185 Contribution to capital $ 10,181,202 Prior to June 30, 2014, Shadron Stastney, an officer and member of our board of directors, was a member in and chief operating officer of Vicis Capital, LLC, the investment advisor to Vicis Capital Master Fund. Vicis Capital Master Fund is the holder of our 6% Senior Secured Debenture. At September 30, 2014, the outstanding balance of the debenture is $11,211,562. See note 12. Ronco is indebted to CD3 Holdings, Inc. (CD3), its sole shareholder, for approximately $3 million (See Note 12). The indebtedness is in the form of a promissory note. In addition, Ronco has an outstanding receivable from CD3 of approximately $343,000 and contains no payment or interest terms. The Company determined that receivable was uncollectible as of September 30, 2014, and, therefore, wrote the promissory note off to bad debt expense. Included within the assets IBI contributed to Infusion, there is an 18% bearing note receivable due from CD3 with a past due outstanding principal amount of approximately $711,000 with accrued interest receivable of approximately $324,000. The Company determined that this note along with its accrued interest was uncollectible as of September 30, 2014. Consequently, the Company recorded a loss within the other income (expense) caption of the condensed consolidated statement of operations.

12. Notes Payable

12. Notes Payable	9 Months Ended
	Sep. 30, 2014
Notes Payable [Abstract]
Notes Payable	D ecember 31, Participation Assumption September 30, 2013 Agreement Merger Agreement Issuances Accretion Payments Re-Class 2014 Current notes payable related party 16% Promissory Note, maturing on January 14, 2014 - related party $ – $ 3,016,227 $ – $ – $ – $ – $ (16,083 ) $ – $ 3,000,144 Current notes payable - third party – 14% Senior Secured Promissory Note, maturing April 3, 2015 – – – – 10,180,000 – – – 10,180,000 Less: discount on Senior Secured Promissory Note – – – – (3,800,847 ) 1,639,973 – – (2,160,874 ) 1.5% Secured Promissory Note, maturing on June 14, 2012 – 8,620,000 – – – – – – 8,620,000 18% Promissory Note, matured on June 30, 2014 – 1,100,000 – – – – – – 1,100,000 18% Promissory Note, matured on March 14, 2014 – 445,040 – – – – – – 445,040 3.68% to 8.39% Premium financing agreements – – 18,426 – 138,140 – (104,035 ) – 52,531 0% Promissory note, maturing October 15, 2014 – – – – 102,500 – (22,500 ) – 80,000 10% Promissory note, matured June 30, 2013 – – 100,000 – – – – – 100,000 0% Promissory note, maturing September 15, 2015 – – 102,060 – – – – 17,011 119,070 0% Promissory note, maturing April 1, 2015 – – 10,000 – – – – – 10,000 Total third party current notes payable – 10,165,040 230,486 – 6,619,793 1,639,973 (126,535 ) – 18,545,767 Total current notes payable – 13,181,267 230,486 – 6,619,793 1,639,973 (142,618 ) – 21,545,911 Non current notes payable - related party 6% Senior Secured Debenture, maturing June 30, 2016 - related party – – – 11,000,000 211,562 – – – 11,211,562 Non current notes payable - third party 0% contingent promissory note, maturing on December 5, 2017 – 3,770,000 – – – – – – 3,770,000 Less: discount on Contingent Promissory Note – (1,847,628 ) – – – 218,702 – – (1,628,925 ) 0% Promissory note, maturing September 15, 2015 – – 25,443 – – – (8,432 ) (17,011 ) – 0% Promissory note, maturing April 1, 2016 – – 10,000 – – – – – 10,000 Total non current third party notes payable – 1,922,372 35,443 – – 218,702 (8,432 ) – 2,151,075 Total non current notes payable – 1,922,372 35,443 11,000,000 211,562 218,702 (8,432 ) – 13,362,637 Total notes payable $ – $ 15,103,639 $ 265,929 $ 11,000,000 $ 6,831,355 $ 1,858,675 $ (151,050 ) – $ 34,908,547 The following is a consolidated schedule of the future payments, based on a period end of September 30, required under notes payable. 2015 $ 23,706,784 2016 11,221,562 2017 – 2018 3,770,000 Thereafter – $ 38,698,346 16% Promissory Note – Related Party On January 14, 2011, Ronco issued a promissory note to CD3 (“CD3 Note”), Ronco’s 100% shareholder and major creditor, in the amount of $3,000,000. The CD3 Note’s interest rate is 16% per annum and is payable quarterly in arrears. The note initially matured on January 14, 2014. On December 31, 2012, the CD3 Note was modified so that beginning January 1, 2012 no interest shall accrue and any accrued and unpaid interest shall be added to principal. The original maturity date of January 14, 2014 was extended to January 14, 2015. At the date of modification, $16,228 of accrued and unpaid interest was added to the principal balance. This modification was considered a troubled debt restructuring. In accordance with ASC 470, Debt, no gain was recognized and no future interest expense will be recognized as the total of the future payments required under the modified terms is equal to the carrying value of the CD3 Note. Subsequent to January 14, 2015, the Company is in default and the note is still outstanding. 14% Senior Secured Promissory Note On April 3, 2014, Infusion and ASTV entered into a Senior Note Purchase Agreement to obtain debt financing in the amount of $10,180,000. In connection with the senior note, ASTV and Infusion granted a security interest in their respective assets by means of executing a Security Agreement. The senior note's interest rate is 14% per annum and was paid in advance at the transaction closing. The senior note matures on April 3, 2015, and all outstanding principal becomes payable unless extended for six months subject to approval of both parties. In connection with the senior note sale, warrants constituting 4.99% of the Company’s common stock on a fully diluted basis was issued, which at April 2, 2014 represented approximately 30 million warrants with an exercise price of $0.0001 and with a fair value of approximately $2,408,000. The fair value of these warrants was recorded as a discount on the debt and a warrant liability. Due to the provision requiring the warrants to be maintained at a 4.99% of fully diluted shares this constitutes a variable share settlement provision which requires liability accounting. In addition, the senior note was issued with an original issue discount of approximately $1,393,000. The issuance of the warrants and recognition of the original issuance discount resulted in an overall residual discount on the senior note in the amount of approximately $3,800,000 which is being accreted to interest expense using the effective interest method over the term of the loan. Debt issuance costs of approximately $441,000 were incurred and paid and are being amortized to interest expense over the term of the loan using the effective interest method. Approximately, $226,262 of these costs are unamortized and are included in prepaid expenses and other current assets. See discussion on the amendment of this note within the Financial Instrument Transaction section of Note 18. 6% Senior Secured Debenture - Related Party Pursuant to a Contribution and Assumption Agreement entered into between IBI and Infusion on March 31, 2014, Infusion assumed a Senior Secured Debenture dated March 6, 2014 totaling $11,000,000. The debenture is secured with the assets of Infusion and matures on June 30, 2016. From March 31, 2014 until June 30, 2014 the interest rate is 6% per annum, from July 1, 2014 until June 30, 2015 the interest rate is 9% per annum, and from July 1, 2015 until June 30, 2016 the interest rate is 12% per annum. Interest accrued on the outstanding principal balance is to be paid on the maturity date, provided that on June 30, 2014 and June 30, 2015 accrued interest is capitalized and added to the outstanding principal of the debenture. At September 30, 2014, accrued interest of approximately $212,000 has been added to the debenture’s outstanding principal. 1.5% Secured Promissory Note On January 14, 2011, Ronco issued a secured promissory note in the amount of $11,000,000 and issued a $10,000,000 promissory note (“Contingent Promissory Note”) to finance the acquisition of certain of Ronco Acquisition, LLC’s assets pursuant to an asset purchase agreement. The note required interest at 1.5% per annum paid quarterly in arrears and matured on June 14, 2012. Ronco defaulted on the secured note on June 14, 2012 due to non payment. As a result of the default, the interest rate increased to 8%. The collateral for the secured note is substantially all of Ronco’s assets. The outstanding principal balance as of September 30, 2014 is $8,620,000. The contingent promissory note is further discussed below. Contingent Promissory Note The contingent promissory note is non-interest bearing and was issued in a conditional amount not to exceed $10,000,000 with contingent payments. On December 5, 2013, Ronco amended and restated the contingent promissory note’s contingent principal amount from $10,000,000 to $3,770,000 and modified the payment timing to the earlier of December 5, 2017 or the 3 year anniversary of the purchase of the secured note by any third party approved by Ronco from the holder of the secured note. As of December 5, 2013, this obligation became probable and estimable and, therefore, Ronco recorded the contingent promissory note as additional purchase price consideration as it was originally issued in connection with the acquisition of certain of Ronco Acquisition, LLC’s assets. Since the contingent promissory note is a zero interest loan, Ronco imputed interest at the Company’s borrowing rate of 18% and calculated a discount in the amount of approximately $1,925,000. Ronco accretes this discount to interest expense using the effective interest method. 18% Promissory Notes On March 15, 2013, Ronco entered into a promissory note for $200,000. The promissory note's interest rate is 18% per annum and is payable monthly in arrears. On September 26, 2013, this promissory note was amended to provide for additional loan proceeds of $250,000. The note's principal amount was amended to $450,000 and all other terms and conditions remained unchanged. The note matured on March 14, 2014 with an outstanding principal balance of approximately $445,000 and is currently in default due to non payment. On June 30, 2013, Ronco entered into a promissory note for $1,100,000. The promissory note's interest rate is 18% per annum and is payable monthly in arrears. The note matured on June 30, 2014 and is currently in default due to non payment. Forbearance Agreement On March 7, 2014, Ronco and certain creditors (“Creditor Parties”) entered into a Forbearance Agreement whereby each creditor will forbear from exercising its rights and remedies under the 1.5% Secured Promissory Note for up to 1 year provided Ronco does not default on the forbearance agreement. The occurrence of any one or more of the following events during the forbearance shall constitute a forbearance default: (1) Any representation or warranty of any company under the forbearance agreement shall be false, misleading or incorrect in any material respect; (2) Any person, other than the Creditor Parties, shall at any time exercise for any reason any of its rights or remedies against Ronco or any of Ronco’s assets to the extent that the exercise of such rights or remedies by such person could be reasonably be expected to result in a material adverse effect on Ronco or on the property or assets of Ronco, or on any of the Creditor Parties interests; (3) Failure to comply with convenants of the agreement. Material covenants of the agreement are as follows: · Ronco shall use its reasonable best efforts to preserve intact its business organization and business relationships, and to operate its business in the ordinary course and to maintain its books, and records and accounts in accordance with generally accepted accounting principles, consistently applied. · Ronco shall not take any of the following actions without the prior written consent of Creditor Parties’ agent: a) Sell, exchange, lease, transfer, assign or otherwise dispose of any assets, properties or rights of Ronco, except (i) sales of inventory in arm’s length transactions, (ii) the grant of licenses of any intellectual property, (iii) the sale of obsolete and worn-out equipment, in each case in the ordinary course of Ronco’s business and consistent with past practice; b) Assume, incur or guarantee any indebtedness or modify the terms of any existing indebtedness; c) Mortgage, pledge or subject to liens any assets, properties or rights of Ronco or related to the Ronco business; d) Be party to any merger, acquisition, consolidation, recapitalization, liquidation, dissolution, reorganization or similar transaction involving Ronco. See Financial Instrument Transactions and Extinguishment of Debt sections of Note 18 for discussion on the Company’s subsequent period acquisition of this note and the resulting gain on extinguishment.

13. Commitments and Contingenci

13. Commitments and Contingencies	9 Months Ended
	Sep. 30, 2014
Commitments and Contingencies Disclosure [Abstract]
Commitments and Contingencies	Lease Agreements The Company, as lessee, has entered into various operating lease agreements for office and warehouse space. Future minimum gross rental payments relating to these lease agreements subsequent to September 30, 2014 are as follows: Year 1 $ 367,460 Year 2 404,199 Year 3 154,600 Year 4 22,750 Thereafter – $ 949,009 Rent expense for the three and nine month periods ended September 30, 2014 was approximately $100,000 and $350,000, respectively. Rent expense for the three and nine month periods ended September 30, 2013 was approximately $186,000 and $57,000, respectively. Registration Rights Under the terms of a 2010 private placement, ASTV provided that it would use its best reasonable efforts to cause the related registration statement to become effective within 180 days of the termination date, July 26, 2010, of the offering. ASTV failed to comply with this registration rights provision and is obligated to make pro rata payments to the subscribers under the 2010 private placement in an amount equal to 1% per month of the aggregate amount invested by the subscribers up to a maximum of 6% of the aggregate amount invested by the subscribers. The maximum amount of penalty to which ASTV may be subject is $156,000. The Company has a related accrued liability of $156,000 at September 30, 2014. Litigation From time to time, we are periodically a party to or otherwise involved in legal proceedings arising in the normal and ordinary course of business. As of the date of this report, except as otherwise disclosed below, we are not aware of any proceeding, threatened or pending, against us which, if determined adversely, would have a material effect on our business, results of operations, cash flows or financial position. On July 17, 2014, Ronco settled a pending lawsuit relating to a claim for breach of contract arising from the failure of Ronco to pay for goods tendered. The amount sought in the lawsuit was approximately $258,000, and Ronco had asserted various counterclaims. However, Ronco agreed to make an immediate $70,000 settlement payment to avoid potential lengthy and costly litigation. On February 26, 2016, ASTV was sued for an alleged breach of an employment agreement by its former CFO, who resigned in 2014. The Company has filed a motion to dismiss. A loss contingency in the amount of $158,000 has been recognized as of September 30, 2014. On January 5, 2016, ASTV settled an action filed in June 2014 by a former employee and director of the Company without admitting fault, liability or wrongdoing, and agreed to tender $30,000 and 5,000,000 shares of its restricted common stock, in consideration for a full release of the Company and its affiliates from all liability relating to the action and from all other potential future claims. As of January 5, 2016, the Company’s stock was trading for $0.01. A loss contingency in the amount of $80,000 was recognized as of September 30, 2014. On June 26, 2015, the Company ceased operations at all entities and subsidiaries other than As Seen on TV, Inc. and Ronco Holdings, Inc. From time-to-time, the Company receives payment demands and threatened litigation from certain of its unsecured creditors at those discontinued subsidiaries. We do not believe any liabilities at those discontinued subsidiaries are collectible due to lack of assets, and we do not believe any of those liabilities are legally collectible against either As Seen On TV, Inc. or Ronco Holdings, Inc. Sales Tax Included in accrued sales taxes are sales taxes collected from customers that have not yet been remitted to taxing authorities. This accrual as of September 30, 2014 includes estimates for interest and penalties for non-payments. Accrued sales taxes at September, 30, 2014 are approximately $383,000 and are included in “accrued expenses and other current liabilities” in our condensed consolidated balance sheets.

14. Redeemable Preferred Stock

14. Redeemable Preferred Stock	9 Months Ended
	Sep. 30, 2014
Preferred Stock, Number of Shares, Par Value and Other Disclosures [Abstract]
Redeemable Preferred Stock	Ronco has 200 authorized shares of Preferred Stock, $0.0001 par value. Ronco has designated 100 of such shares as Series A Preferred Stock with a stated value of $27,000 per share. On January 14, 2011, Ronco issued 100 shares of the Series A Preferred Stock as part of the consideration for its purchase of certain assets of Ronco Acquisition, LLC. Redemption Ronco had the option to redeem all or part of the outstanding shares of Series A Preferred Stock at any time by paying the holders consideration per share equal to the Stated Value as follows: (1) A cash payment in the amount of $13,500 per share; and (2) the balance by issuing and delivering a non-interest bearing promissory note acceptable to the holders in an amount of $13,500 per share maturing on the first anniversary of the date in which the Series A Preferred Stock was redeemed. In the event Ronco did not redeem the Series A Preferred Stock by January 14, 2013, the holders of the Series A Preferred Stock shall have the right to cause Ronco to redeem all or part of the Series A Preferred Stock then outstanding. The redemption price is payable by Ronco by the issuance and delivery of a non-interest bearing promissory note in the amount of $27,000 per share redeemed, maturing as to 1/3 of the principal amount on the 13th day after the redemption date, as to the next 1/3 of the principal amount 210 days after the redemption date, and as to the balance thereafter 395 days after the redemption date. The holders of the Series A Preferred Stock must provide at least 15 days written notice to Ronco in order to redeem all or a part of the Series A Preferred Stock shares and the holder may exercise their rights on one occasion in any twelve month period. Therefore since none of these conditions occurred during the year ended December 31, 2013 and during the nine months ended September 30, 2014 these shares do not reach the level of being considered mandatorily redeemable and are classified as mezzanine equity. Other material features of the Series A Preferred Stock are as follows: Dividends The holders of Series A Preferred Stock shall be entitled to payment of dividends on their shares at such time that Ronco may declare, order, pay or make a dividend or other distribution on shares of the Common Stock, or other capital stock of Ronco, in such amount as equals 10% of the aggregate amount of such dividends or other distributions inclusive of the dividends and/or other distributions paid or made to the holders of Common Stock, other capital stock and/or Series A Preferred Stock with respect to such dividends or other distributions. Liquidation Preference In the event of a liquidation or dissolution and winding up of Ronco, whether voluntary or involuntary, the assets of Ronco shall be distributed first to the holders of record of the Series A Preferred Stock, who shall be entitled to receive ratably in full, out of the remaining and lawfully available assets of any nature of Ronco, whether such assets are stated capital or surplus, an amount in cash per outstanding share of Series A Preferred Stock equal to its Stated Value. Voting Rights The holders of Series A Preferred Stock shall have no right to vote on any matter affecting Ronco, except the affirmative vote of the holders of a majority of the Series A Preferred Stock shall be necessary for Ronco to authorize or effect any of the following: · Any amendment or repeal of any provision of Ronco’s Certificate of Incorporation or Bylaws, if such action would adversely affect the rights, preferences or privileges of the Series A Preferred Stock; · Creation of any new class or series of stock, or other security convertible into or exercisable or exchangeable for any class or series of stock, having rights, preferences or privileges senior to or pari passu with the Series A Preferred Stock; · Redemption of any stock or series of Preferred Stock (other than the Series A Preferred Stock), except for the repurchase of stock from employees at fair market value; · Payment of a cash dividend or other distribution to holders of any class or series of capital stock unless immediately after giving effect to each such payment the Company shall have a reserve of not less than the full amount of the Redemption Price (as defined below); · Any merger or sale of all or substantially all of the assets or other corporate reorganization or acquisition unless the Series A Preferred Stock is redeemed in full in cash for the Stated Value in connection with such transaction; · A liquidation or dissolution unless holders of the Series A Preferred Stock shall receive the Stated Value for all of their outstanding shares. Transfer Restriction No transfer or other disposition of any shares of the Series A Preferred Stock, whether voluntary or involuntary, shall be valid unless such transfer or disposition is approved by Ronco at the Company’s sole discretion. As of September 30, 2014 the Series A Preferred Stock remains outstanding.

15. Stockholders' Equity

15. Stockholders' Equity	9 Months Ended
	Sep. 30, 2014
Stockholders' Equity Note [Abstract]
Stockholders' Equity	Capital Stock Preferred Stock The Company is authorized to issue up to 10,000,000 shares of preferred stock, $.0001 par value per share. The board of directors is authorized, subject to any limitations prescribed by law, to provide for the issuance of the shares of preferred stock in series, and by filing a certificate pursuant to the applicable law of the state of Florida, to establish from time to time the number of shares to be included in each such series, and to fix the designation, powers, preferences and rights of the shares of each such series and any qualifications, limitations or restrictions thereof. No shares of preferred stock were issued or outstanding at September 30, 2014 and December 31, 2013, respectively. Common Stock At September 30, 2014 and December 31, 2013, the Company was authorized to issue up to 750,000,000 shares of common stock, $.0001 par value per share. At September 30, 2014 and December 31, 2013, the Company had 531,815,115 and 71,741,250 shares issued and outstanding, respectively. Holders are entitled to one vote for each share of common stock (or its equivalent). Share Issuances On April 16, 2014, the Company issued an aggregate of 7,113,375 shares of common stock to the seller of Seen On TV, LLC, in accordance with the anti-dilution protection provisions contained in the June 28, 2012 Seen On TV, LLC asset purchase agreement. Warrants A summary of warrants outstanding at September 30, 2014, is as follows: Warrant Description Number of Warrants (A) Exercise Prices Expiration Dates 2011 Bridge Warrant 8,789,064 (D) $0.64 November 30, 2014 2011 Bridge Warrant Placement Agent 1,165,875 (D) $0.64 November 30, 2014 2011 Unit Offering 33,277,837 (B) $0.59 October 28, 2016 2011 Unit Offering Placement Agent 4,726,891 (B) $0.59 October 28, 2016 2011 Other Placements 300,000 $0.64-$1.80 June 22, 2015 - June 22, 2017 2012 Bridge Warrant 1,137,735 (B)(E) $0.77 September 7, 2015 - September 20, 2015 2012 Bridge Warrant Placement Agent 227,546 (B)(E) $0.77 September 7, 2015 2012 Unit Offering 6,300,213 (B)(E) $0.80 November 14, 2015 2012 Unit Offering Placement Agent 1,561,544 (B)(E) $0.70-$0.80 November 14, 2017 2012 Talent Compensation 4,875,000 $0.01-$2.00 November 19, 2015 2013 Merger related notes converted 494,328 (B) $0.80 November 14, 2015 2013 eDiets Warrants 427,987 $1.40-$4.74 July 15, 2019 - September 11, 2019 2014 MIG7 Offering 30,136,713 (C) $0.0001 April 3, 2015 (c) 93,420,733 ——————— (A) All warrants reflect post anti-dilution and repricing provisions applied. (B) Subject to potential further anti-dilution and repricing adjustment (See Note 10). (C) Subject to variable share settlement and potential extension in connection with Secured Promissory Note (See Note 12) (D) Expiration date was extended from September 30, 2014 to November 30, 2014 (E) Subsequent to September 30, 2014, the expiration date was extended to June 30, 2016. Equity Compensation Plans In May 2010, ASTV adopted its 2010 Executive Equity Incentive Plan and 2010 Non Executive Equity Incentive Plan (collectively, the “2010 Plans”). On September 24, 2012, ASTV’s board of directors adopted the 2013 Equity Compensation Plan (the “2013 Plan” and, together with the 2010 Plans, the “Plans”) with terms similar to the previously adopted 2010 Plans. The 2013 Plan authorized the issuance of up to 3,000,000 options to purchase common stock. The 2013 Plan was modified in March 2013 authorizing the issuance of up to 6,000,000 options. On May 6, 2013, the 2013 Plan was further modified, increasing the shares of common stock reserved for issuance under such plan to 9,000,000 shares available for future grant under all Plans totaled 8,482,500 at September 30, 2014. The fair value of an option is estimated on the date of grant using the Black Scholes options pricing model using the assumptions established at that time. Stock based compensation for the three and nine month periods ended September 30, 2014 was approximately $109,000 and $363,000, respectively. Stock based compensation for the three and nine month periods ending September 30, 2013 was approximately $130,000 and $599,000, respectively. Stock based compensation for all periods presented is included in general and administration expenses, in the accompanying condensed consolidated statements of operations. Of the stock based compensation recognized for the three and nine month periods ended September 30, 2014, approximately $0 and $182,000 is attributable to IBI stock based awards granted to Infusion’s employees and recognized as a capital contribution. The remaining stock based compensation recognized is attributable to the options acquired in connection with the April 2, 2014 reverse merger. All of the stock based compensation recognized for the three and nine month periods ended September 30, 2013 is attributable to IBI stock based awards granted to Infusion’s employees. Mr. Ronald C. Pruett Jr. (former Chief Executive Officer) elected to terminate his employment effective May 1, 2014. The termination agreement modified certain terms of his employment agreement and provided that Mr. Pruett was entitled to receive the balance of additional salary due him totaling approximately $72,000, which was paid over a period of approximately three months beginning May 1, 2014. As part of the termination agreement, Mr. Pruett forfeited his 3,050,000 options. Mr. Henrik Sandell’s (former Chief Operating Officer) employment terminated effective June 1, 2014. Accordingly, Mr. Sandell’s vested options of 250,000 remained exercisable for 90 days following termination. Mr. Sandell never exercised the vested options; and, therefore, the options were returned to the option plan for potential future grants. On August 20, 2014, Mr. Mark Ethier, Chief Operating Officer, was granted 25,174,888 shares of common stock. The shares shall vest in 25% increments each of the initial two years following the initial effective date of the agreement and the final 50% vesting three years following the initial effective date of the agreement. The grant date fair value was $0.06 per share. Stock compensation expense with respect to this grant was approximately $93,000 for the three and nine month period ended September 30, 2014. The unrecognized stock compensation as of September 30, 2014 was approximately $1,417,000. On January 8, 2015, Mark Ethier resigned as an employee and officer of the Company, but remained as a director. The Company agreed to vest and issue to Mr. Ethier 6,000,000 shares of restricted common stock of the Company. See Note 18. Options Information related to options granted under our option plans at September 30, 2014 and activity for the nine months then ended is as follows: Shares Weighted Average Exercise Price Weighted Average Aggregate Outstanding at December 31, 2013 – $ – – $ – April 2, 2014 Acquisition (A) 7,148,836 1.06 7.46 – Granted – – – – Exercised – – – – Forfeited (3,915,000 ) 0.51 – – Expired (28,502 ) 11.29 – – Outstanding at September 30, 2014 3,205,334 $ 1.44 5.06 $ – Exercisable at September 30, 2014 2,965,334 $ 1.58 4.77 $ – ——————— (A) Options acquired in connection with reverse merger. The unamortized grant date fair value of unvested options at September 30, 2014, was approximately $170,000 and will be expensed over a weighted average period of 1.70 years. No tax benefits are attributable to our share based compensation expense recorded in the accompanying financial statements because we are in a net operating loss position and a full valuation allowance is maintained for all net deferred tax assets. For stock options, the amount of the tax deductions is generally the excess of the fair market value of our shares of common stock over the exercise price of the stock options at the date of exercise. In the event of any stock split of our outstanding shares of common stock, the board of directors in its discretion may elect to maintain the stated amount of shares reserved under the Plans without giving effect to such stock split. Subject to the limitation on the aggregate number of shares issuable under the Plans, there is no maximum or minimum number of shares as to which a stock grant or plan option may be granted to any person. Grants under the Plans may either be (i) ISOs, (ii) NSOs (iii) awards of our common stock or (iv) rights to make direct purchases of our common stock which may be subject to certain restrictions. Any option granted under the Plans must provide for an exercise price of not less than 100% of the fair market value of the underlying shares on the date of grant, but the exercise price of any ISO granted to an eligible employee owning more than 10% of our outstanding common stock must not be less than 110% of fair market value on the date of the grant. The Plans further provide that with respect to ISOs the aggregate fair market value of the common stock underlying the options which are exercisable by any option holder during any calendar year cannot exceed $100,000. The term of each plan option and the manner in which it may be exercised is determined by the board of directors or the compensation committee, provided that no option may be exercisable more than 10 years after the date of its grant and, in the case of an incentive option granted to an eligible employee owning more than 10% of the common stock, no more than five years after the date of the grant.

16. Segment Reporting

16. Segment Reporting	9 Months Ended
	Sep. 30, 2014
Segment Reporting [Abstract]
Segment Reporting	Commencing with the reverse merger on April 2, 2014, the Company organized its business into four operating segments to align its organization based upon the Company’s management structure, products and services offered and funding requirements. The four operating segments that management defined were Hardware, Home Goods, eCommerce, and Corporate and Other. Below is a description of each operating segment. Hardware Building upon Infusion Brands’ success with the iconic DualSaw™ and DualTools™ brands, the Company had developed and marketed additional products including the patented RS1000 and RS1200 DualSaw Reciprocating Saws™, the OS2500 and OS3000 DualSaw Oscillating Saw™, and the PS7000 DualTools Polisher/Sander™,. Those products joined the DualSaw PrecisionCS3000™, DualSaw Everyday CS450™, and DualSaw Destroyer CS650™ in the consumer line, as well as the Professional Series DualSaw CS450s and CS650s. The Company also has additional new hardware, lawn and garden and lithium-ion power tools and hand tool products. Home Goods With the execution of the Participation Agreement and required consolidation of Ronco Holdings, Inc. in the first quarter of 2014, the Company entered the Home Goods space through a well known and respected brand in the direct response industry, Ronco®. In addition to Ronco® in the home goods vertical market, the Company has also developed the DOC™ cleaning brand (Your Prescription for Clean™), as well as HomeHero™ (cleaning) and the Infusion Collection (cookware) brands. These brands exist primarily for live shopping distribution, where they have been and continue to be very successful, but also represent an opportunity for both direct response and retail distribution on a product-by-product basis. The Company plans to opportunistically develop or source multiple product offerings for these brands going forward. eCommerce eCommerce include the monetization of the Company’s eDiets.com and asseenontv.com URLs. Through its eDiets.com asset, management during this time period believed there would be existing and new cross-marketing and synergistic opportunities for development and distribution of health and wellness products, as well as subscription and transactional technology revenues, either alone or with strategic partners. During this time period and until October 28, 2014, the Company also owned the URL asseenontv.com, one of the leading marketplace for products sold in the As Seen On TV category. Corporate and Other The Corporate segment is responsible for corporate governance, compliance, strategic planning, and debt and equity capital transactions. The Corporate segment also provides funding to other operating segments when needed. The accounting policies of the segments are the same as those described in the summary of significant accounting policies. The Company evaluates performance based on operating earnings of the respective business segments. The consolidated condensed results of operations include the revenues and expenses of Ronco subsequent to March 6, 2014, the date Ronco became a VIE, and ASTV’s business subsequent to April 2, 2014, the closing date of the reverse acquisition. Summarized financial information concerning the Company's reportable segments for the three months ended September 30, 2014 and 2013 are shown in the following tables. T hree Months Ended September 30, 2014 Corporate & Hardware Home Goods eCommerce Other Total Total revenue $ 1,115,815 $ 2,753,173 $ 155,366 $ – $ 4,024,354 Net loss $ (3,273,373 ) $ (18,242,393 ) $ (6,640,857 ) $ (2,947,680 ) $ (31,104,303 ) Depreciation and amortization $ 17,529 $ 107,802 $ 162,522 $ – $ 287,853 Interest expense $ – $ – $ – $ 1,035,256 $ (1,035,256 ) T hree Months Ended September 30, 2013 Corporate & Hardware Home Goods eCommerce Other Total Total revenue $ 765,690 $ – $ – $ – $ 765,690 Net loss $ (1,032,650 ) $ – $ – $ (230,527 ) $ (1,263,177 ) Depreciation and amortization $ 8,689 $ – $ – $ – $ 8,689 Interest expense $ – $ – $ – $ 238,185 $ 238,185 Summarized financial information concerning the Company's reportable segments for the nine months ended September 30, 2014 and 2013 are shown in the following tables, followed by a reconciliation of assets to consolidated assets is as follows: Nine Months Ended September 30, 2014 Corporate & Hardware Home Goods eCommerce Other Total Total revenue $ 5,223,319 $ 5,038,462 $ 343,820 $ – $ 10,605,601 Net loss $ (5,464,365 ) $ (20,420,109 ) $ (7,328,018 ) $ (2,399,256 ) $ (35,611,748 ) Depreciation and amortization $ 46,524 $ 230,532 $ 324,844 $ – $ 601,900 Interest expense $ – $ (1,456,391 ) $ – $ 2,491,647 $ 1,035,256 Total assets held $ 4,890,469 $ 8,960,441 $ 4,748,416 $ 44,738,534 $ 63,337,860 Nine Months Ended September 30, 2013 Corporate & Hardware Home Goods eCommerce Other Total Total revenue $ 9,955,861 $ – $ – $ – $ 9,955,861 Net loss $ (2,093,739 ) $ – $ – $ (231,956 ) $ (2,325,695 ) Depreciation and amortization $ 25,137 $ – $ – $ – $ 25,137 Interest expense $ – $ – $ – $ 238,185 $ 238,185 Total assets held $ 2,025,334 $ – $ – $ – $ 2,025,334 For the Nine Months Ended 2014 2013 Assets Total assets for reportable segments $ 63,337,860 $ 25,137 Elimination of intersegment funding receivables (46,654,020 ) – Elimination of intersegment notes receivable (851,237 ) – Elimination of intersegment interest receivable (34,828 ) – Elimination of intersegment deferred financing fee (16,250 ) – Elimination of intersegment accrued fees (40,062 ) – Total consolidated assets $ 15,741,463 $ 25,137 Intersegment Transactions As of September 30, 2014, the Corporate segment has provided funding to the Hardware, Home Goods, and eCommerce segments in the amounts of approximately $7,384,000, $882,000 and $61,000, respectively. On April 11, 2014, the Home Goods segment and the Corporate segment entered into a Loan and Security Agreement ("Loan Agreement"). The Home Goods segment may borrow up to $3,000,000 for working capital subject to an Accounts Receivable and Inventory Borrowing Base calculation. Borrowings made are subject to an interest rate of Prime plus 4% (7.25% at September 30, 2014) per annum that shall accrue daily and be payable monthly. The Loan Agreement's maturity date is April 11, 2015. As part of the Agreement, the Home Goods segment has secured the payment of all borrowings by granting the Corporate segment a security interest in the assets of the Company. At September 30, 2014, the outstanding balance of the Loan Agreement was $651,237. On May 5, 2014, the Home Goods segment issued a promissory note for $200,000 to the Corporate segment. The note requires monthly interest payments at an interest rate of 14% per annum. All outstanding principal and unpaid interest is due on December 31, 2014.

17. Income Taxes

17. Income Taxes	9 Months Ended
	Sep. 30, 2014
Income Tax Disclosure [Abstract]
Income Taxes	As a result of the reverse acquisition and VIE acquisition, it is expected that ASTV’s net operating loss carry forwards of approximately $31,222,000 will be limited under IRC Section 382, and none of the VIE’s historical net operating loss carry forwards of approximately $10,476,000 will be available to offset any future taxable income of the Company’s consolidated tax group. Infusion has approximately $25,217,000 of historical net operating loss carry forwards that are not expected to be limited under IRC Section 382. A full valuation allowance has been established for consolidated net deferred tax assets as it is more likely than not deferred tax assets will not be realized. The Company does not expect to generate taxable income during the year ended December 31, 2014. We have no unrecognized income tax benefits as of September 30, 2014 and December 31, 2013. There have been no material changes in unrecognized tax benefits through September 30, 2014. The calendar years 2013, 2012 and 2011 are considered open tax years in U.S. federal and state tax jurisdictions. ASTV received a Form 4564 Information Document Request with respect to the tax year ended March 31, 2013. On March 2, 2015, the IRS completed its review and issued an unfavorable adjustment in the amount of approximately $182,000 related to certain fees that should have been capitalized.

18. Subsequent Events

18. Subsequent Events	9 Months Ended
	Sep. 30, 2014
Subsequent Events [Abstract]
Subsequent Events	The Company evaluates events that have occurred after the balance sheet date but before the financial statements are issued. Based upon the evaluation, the Company did not identify any recognized or non-recognized subsequent events that would have required adjustment or disclosure in the condensed financial statements, other than listed below. Executive and Director Departures On November 18, 2014, Mary Mather resigned as an officer and from the board of directors of the Company and its subsidiaries, effective November 30, 2014. On January 5, 2015, Kevin Richardson, II, and Greg Adams resigned from the board of directors of the Company. On January 8, 2015, pursuant to a letter agreement, Mark Ethier resigned as an employee and officer of the Company, but remained as a director. The Company agreed to vest and issue to Mr. Ethier 6,000,000 shares of restricted common stock of the Company. As of the same date, the board of directors reduced its size to two seats, and appointed Shad Stastney as interim president and chief executive officer. Both Mr. Ethier and Mr. Stastney are the Company’s current directors. Restructuring On or about December 15, 2014, the Company undertook a reduction in force that eliminated 7 full time employees. The terminated employees were generally offered full pay and benefits for one month from and after December 15, 2014, and the agreements generally contained a full release of claims by the terminated employees, as well as other standard provisions. On or about January 12, 2015, the Company undertook an additional reduction in force that eliminated an additional 9 full time employees. The terminated employees were generally offered full pay and benefits for one month from and after January 12, 2015, and the agreements generally contained a full release of claims by the terminated employees, as well as other standard provisions. On February 19, 2015, the Company entered into a mutual termination of net lease agreement with respect to the leased property at 14044 Icot Boulevard, Clearwater, Florida 33760. On March 3, 2015, the Company and Oak Lawn Marketing International Inc. (“OLM”) executed the Fifth Amendment to the Exclusive Product Rights Agreement dated April 10, 2012 whereby ASTV assumed all rights and obligations under the Exclusive Product Rights Agreements, and OLM became the exclusive worldwide (including North America) distribution of the DualSaw and DualTools brands. OLM separately holds the exclusive rights to the Ronco brand internationally. On June 26, 2015, the Company ceased operations at all entities and subsidiaries other than (i) As Seen on TV, Inc., and (ii) Ronco Holdings, Inc. Financial Instrument Transactions Warrant Extension On November 30, 2014, the Company extended the expiration dates of certain previously extended warrants to purchase up to an aggregate of 9,954,939 shares of the Company’s Common Stock to December 31, 2014. On December 31, 2014, the Company further extended the expiration dates of certain previously extended warrants to purchase up to an aggregate of 9,954,939 shares of the Company’s Common Stock to September 1, 2015. On August 25, 2015, the Company further extended the expiration dates of certain previously extended warrants to purchase up to an aggregate of 9,954,939 shares of the Company’s Common Stock to December 31, 2015. On November 13, 2015, the Company extended the expiration dates of certain warrants to purchase up to an aggregate of 9,227,038 shares of the Company’s Common Stock. On December 31, 2015, the Company further extended the expiration dates of certain previously extended warrants to purchase up to an aggregate of 9,954,939 shares of the company’s Common Stock to September 1, 2016. Note Amendment On March 31, 2015, the Company and MIG7 entered into Amendment No. 2 to the Note Purchase Agreement, and a Restated Senior Secured Promissory Note (the “Amended Note”). In relevant part, these amendments (a) contained a qualified forbearance of the events of default noted in the Notice Letter, (b) resulted in MIG7 lending an additional $1,900,000 of cash proceeds to the Credit Parties; (c) set the outstanding principal amount, including compounded interest through April 27, 2015, to $12,676,193; (d) capitalized all interest as of April 27, 2015, into the new principal balance referenced above, and provided that interest accrued thereafter until April 2, 2016, is payable on the Maturity Date, and accrued interest after April 2, 2016, is to be paid quarterly; and (e) extended the Maturity Date of the Note to April 3, 2017, with an extension until April 3, 2018 if the Company (i) undertakes an offering of common stock within 15 months of the date of Amendment No. 2 that results in net proceeds of at least $14 million, and (ii) at least $10,000,000 of such offering proceeds are applied to the repayment of the Note. The Amendment No. 2 also added additional terms and conditions, including an obligation to issue to MIG7 shares of convertible preferred stock of the Company to MIG7 convertible into 60% of the fully diluted shares of capital stock of the Company, to convert certain warrants of the Company into 9% of the fully diluted capital stock of the Company, and the issue to management 30% of the fully diluted capital stock of the Company. The Amendment No. 2 also added additional events of default, including certain revenue and EBITDA milestones, among others. Other Transactions On or about May 14, 2015, the Company, either directly or through its specified wholly-owned subsidiaries, (i) acquired all of the senior secured debt of Ronco Holdings, Inc., in exchange for a payment of $1,400,000 and an obligation to pay up to an additional $900,000 to LV Administrative Services (“LV”), (ii) acquired 100% of the equity of Ronco Holdings, Inc. from CD3 Holdings, Inc.; (iii) caused Ronco Holdings, Inc., to enter into an agreement with P2Binvestor Incorporated, a Colorado corporation (“P2Bi”), whereby P2Bi would provide up to $3,000,000 of senior secured receivables and inventory financing to Ronco Holdings, Inc. (the “P2Bi Credit Line”), (iv) entered into an Accommodation Agreement with MIG7, certain debt holders of the Company and management of the Company whereby MIG7 subordinated its security interests to the P2Bi Credit Line, and whereby those certain debt holders and management agreed to personal guarantees of specified portions of the P2Bi Credit Line, and (v) Ronco Holdings, Inc. terminated its existing senior secured receivables financing arrangement with Farwest. Note Issuances Subsequent to September 30, 2014, the Company has sold approximately $1,285,000 in promissory notes to an accredited investor. The notes are payable on demand and accrue interest at 16%. Extinguishment of Debt On January 11, 2015, the Company and Vicis Capital Master Fund, holder of that certain Senior Secured Note dated March 6, 2014 in the original principal amount of $11,000,000 (the “Vicis Note”), entered into a full mutual release of claims, which included the release of the Company’s obligation to pay any amounts due on the Vicis Note, whether principal or interest. With respect to the third-party debt that was acquired by the Company in May of 2015, a gain on extinguishment of approximately $13,800,000 was recognized. Asset Disposition On October 28, 2014, the Company received a cash payment of $3,000,000 under an Asset Purchase Agreement dated October 28, 2014 by and between the Company and a third-party private purchaser, in consideration of the Company’s sale and transfer of its right, title and interest in the domain name www.asseenontv.com and other related assets, contracts and liabilities. The Company also retained the right to certain revenue share payments through December 31, 2014 not to exceed $200,000 in the aggregate. The Company realized $87,500 of revenue share subsequent to the asset disposition. Default on Securities On December 10, 2014, the Company received a letter (the “Notice Letter”) from MIG7 Infusion, LLC (“MIG7”), the purchaser from the Company of a secured note in the original principal amount of $10,000,000 pursuant to a note purchase agreement dated April 3, 2014, as amended May 1, 2014 (the “Note Purchase Agreement”). The Notice Letter stated that MIG7 believed the Company to be in default of certain terms of the Note Purchase Agreement. The Company acknowledged the existence of a number of technical events of default under the Note Purchase Agreement, which having remained outstanding for a period of time greater than 30 days, resulted in an increase in the interest payable under the note from 14% to 18% per annum, and further resulting in the right of MIG7 under the Note Purchase Agreement to declare the entire principal balance under the underlying note to be immediately due and owing. Legal Proceedings On January 5, 2016 the Company settled an action initially filed in June 2014 by a former employee and director of the Company, in the U.S. District Court for the Eastern District of Pennsylvania based on certain stock options granted to the former employee and other matters relating to the former employee’s dismissal from the Company. The action was filed against the Company and certain of its former executive officers. Without admitting fault, liability or wrongdoing the Company and former employee agreed to settle the action in consideration of the Company tendering $30,000 to the former employee and issuing the former employee 5,000,000 shares of its common stock. In consideration of the cash payment and stock, the former employee released the Company and its affiliates, including but not limited to past and present officers and directors, from all liability relating to the action and from all other potential future claims. A loss contingency in the amount of $80,000 was recognized as of September 30, 2014 in the “Accrued Expenses and Other Current Liabilities” in our Condensed Consolidated Balance Sheets. On February 26, 2016, ASTV was sued for an alleged breach of an employment agreement by its former CFO, who resigned in 2014, in an action filed in the Sixth Judicial Circuit in and for Pinellas County, Florida. The Company has filed a motion to dismiss. A loss contingency in the amount of $158,000 was recognized as of September 30, 2014 in the “Accrued Expenses and Other Current Liabilities” in our Condensed Consolidated Balance Sheets. On April 29th, 2016, the Company received notice (but not official service) that Infusion Brands, Inc., its discontinued subsidiary, may be named as a defendant in Flint v. Infusion Brands, Inc., et al, a purported class action case filed but not yet served in federal court for the Eastern District of Michigan. The suit alleges that the plaintiff and other similarly situated plaintiffs were damaged when Infusion Brands, Inc. ceased to sell replacement parts and accessories for a former product, the DualTools PS7000, a polisher/sander. Lowe’s, Inc. has also sought indemnification from Infusion Brands, Inc. for its costs related to the action. Infusion Brands, Inc., as a discontinued subsidiary, has no assets and no ability to pay any judgment that may be rendered. Segments Commencing January 1, 2015, the Company re-organized its business into 5 segments of which 4 are based on sales channel and 1 is based upon corporate financing and management, to better reflect the differing requirements and approaches of the sales efforts and buyers in each of those channels. The 5 segments that management defined were (1) Retail, (2) Live Shopping, (3) Direct Response, (4) International/Royalty and (5) Corporate and Other. Below is a description of each segment. Retail The Retail segment includes those sales efforts to and revenue from buyers who resell our products at retail, both physical (brick and mortar) and through their online portals. This segment includes customers such as Walmart, Bed Bath & Beyond, Target, and Home Depot. Live Shopping The Live Shopping segment includes those sales efforts to and revenue from customers who operate “Live shopping” channels, both domestic and international. This segment includes customers such as QVC, HSN, Evine, TSC (Canada), and HSE24 (Europe). Direct Response The Direct Response segment includes those sales efforts in and revenue from the direct response market. “Direct Response” is the process of advertising directly to customers by purchasing media, whether radio, television or online, then monetizing that media cost by direct sales to such customers prompted by that media, either by telephone or online. International/Royalty The International/Royalty segment includes those sales efforts to and revenue from those international (and limited domestic) sales where the Company receives its revenue as a royalty, rather than by selling product directly. The Company’s primary contracts in this area are with Oak Lawn Marketing Incorporated, which distributes the Company’s Ronco brand internationally, and its legacy DualTools and DualSaw brands worldwide. Corporate and Other The Corporate segment is responsible for corporate governance, compliance, strategic planning, and debt and equity capital transactions. The Corporate segment also provides funding to other operating segments when needed. On May 2, 2015, the board of directors of the company, acting by unanimous written consent, expanded the size of the board of directors to 3 members, and added Fredrick Schulman to fill newly-created vacant seat. The board also appointed Mr. Schulman as chairman of audit committee, where he will be the only initial member.

2. Summary of Significant Acc26

2. Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2014
Accounting Policies [Abstract]
Accounting Estimates	Accounting Estimates The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. Estimates also affect the reported amounts of revenue and expenses during the reported periods. The significant estimates included in the Company’s financial statements are the allowance for doubtful accounts, allowance for sales returns, inventory reserves, the estimated lives of property and equipment and intangible assets, the inputs used in determining the fair value of stock-based compensation and warrant liabilities, and the allocation of the consideration in the business combinations. Our management believes the estimates utilized in preparing our consolidated financial statements are reasonable. Actual results could differ significantly from these estimates.
Restricted Cash	Restricted Cash Restricted cash represents funds held by credit card processors for purposes of mitigating chargeback risk.
Revenue Recognition	Revenue Recognition We recognize revenue from product sales in accordance with Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) ASC 605 — Revenue Recognition The Company provides an allowance for returns based upon specific product warranty agreements and past experience and industry knowledge. All significant returns for the periods presented have been offset against gross sales. The Company also provides a reserve for warranties, which is not significant and is included in accrued expense.
Accounts Receivable and allowance for doubtful accounts	Accounts Receivable and Allowance for Doubtful Accounts Accounts receivable consists of amounts due from the sale of our power tools, cleaning, and housewares products and dietary programs, less an allowance for uncollectible accounts. The allowance for doubtful accounts is based on an evaluation of our outstanding accounts receivable, including the age of amounts due, the financial condition of our specific customers, knowledge of our industry and historical bad debt experience. This evaluation methodology has proved to provide a reasonable estimate of bad debt expense in the past and we intend to continue to employ this approach in our analysis of collectability. The allowance for doubtful accounts was approximately $414,000 and $224,000 as of September 30, 2014 and December 31, 2013, respectively.
Inventories and Advances on Inventory Purchases	Inventories and Advances on Inventory Purchases Inventories are stated at the lower of cost or market. Cost is determined using an average cost method. We review our inventory for excess or obsolete inventory and write-down obsolete or otherwise unmarketable inventory to its estimated net realizable value. During the three and nine months ended September 30, 2014, the Company wrote down approximately $794,000 of inventory deemed defective, obsolete or slow-moving. Advances on inventory purchases represent payments made to our product suppliers in advance of delivery to the Company and are included in prepaid expenses and other current assets. It is common industry practice to require a substantial deposit against products ordered before commencement of manufacturing, particularly with off-shore suppliers. Additional advance payments may also be required upon achievement of certain agreed upon manufacturing or shipment benchmarks. In-bound freight-related costs from our vendors are included as part of the net cost of merchandise inventories. Other costs associated with acquiring, storing and transporting merchandise inventories are expensed as incurred and included in cost of goods sold. The Company's inventories are acquired and carried for wholesale and retail sale and, accordingly, the carrying value is susceptible to, among other things, market trends and conditions and overall customer demand. The Company uses its best estimates of all available information to establish reasonable inventory quantities. However, these conditions may cause our inventories to become obsolete and/or excessive. The Company reviews its inventories periodically for indications that reserves are necessary to reduce the carrying values to the lower of cost or market values.
Property and Equipment, net	Property and Equipment, net We record property, equipment and leasehold improvements at historical cost. Expenditures for maintenance and repairs are recorded to expense; additions and improvements are capitalized. We provide for depreciation using the straight-line method at rates that approximate the estimated useful lives of the assets. Leasehold improvements are amortized on a straight-line basis over the shorter of the useful life of the improvement or the remaining term of the lease. We review our long-lived assets, such as property and equipment, for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable from future undiscounted cash flows. Impairment losses are recorded for the excess, if any, of the carrying value over the fair value of the long-lived assets.
Intangible Assets	Intangible Assets Intangible assets include acquired customer relationships, URLs, patents, and trademarks. Intangible assets with finite lives are amortized using the straight-line method over the estimated economic lives of the assets in accordance with ASC Topic 350 " Intangibles - Goodwill and Other
Goodwill and Indefinite Lived Intangible Assets	Goodwill and Indefinite Lived Intangible Assets Goodwill and indefinite lived intangible assets are not amortized but are subject to periodic testing for impairment in accordance with ASC Topic 350 “ Intangibles - Goodwill and Other
Share-based payments	Share-based payments The Company recognizes share-based compensation expense on share based awards under the provisions of ASC 718 Compensation - Stock Compensation Calculating share-based compensation expense requires the input of highly subjective judgment and assumptions, including estimates of expected life of the award, stock price volatility, forfeiture rates and risk-free interest rates. The assumptions used in calculating the fair value of share-based awards represent our best estimates, but these estimates involve inherent uncertainties and the application of management judgment. As a result, if factors change and we use different assumptions, our share-based compensation expense could be materially different in the future.
Earnings (Loss) Per Share	Earnings (Loss) Per Share Basic earnings (loss) per share is based on the weighted effect of all common shares issued and outstanding and is calculated by dividing net income (loss) available to common shareholders by the weighted average number of common shares outstanding during the period. Diluted earnings per share is calculated by dividing net income available to common shareholders by the weighted average number of common shares used in the basic earnings per share calculation plus the number of common shares, if any, that would be issued assuming conversion of all potentially dilutive securities outstanding. The following securities were not included in the computation of diluted net earnings per share as their effect would be anti-dilutive: Three Months Ended Nine Months Ended 2014 2013 2014 2013 Stock options 2,965,334 – 2,965,334 – Warrants 93,420,733 – 93,420,733 – Total dilutive securities 96,386,067 – 96,386,067 –
Concentration of Credit Risk	Concentration of Credit Risk Financial instruments that potentially expose us to concentrations of credit risk consist primarily of cash and trade accounts receivable. Cash is held with financial institutions in the United States and from time to time we may have balances that exceed the amount of insurance provided by the Federal Deposit Insurance Corporation on such deposits. Credit is extended to our customers, based on an evaluation of a customer’s financial condition and collateral is not required.
Advertising and Infomercial Production Costs	Advertising and Infomercial Production Costs Advertising costs are expensed when incurred. Direct response production costs consist of infomercial production costs. Such costs are deferred until the infomercial airs for the first time.
Product Development Costs	Product Development Costs Costs of research, new product development and product redesign are charged to expense as incurred.
Patent Renewal Costs	Patent Renewal Costs The Company's intellectual property portfolio consists mainly of patents with respect to the technology and use of its products. Patent renewal and maintenance fees are due at various times over the life of the patent to keep patent in force. The Company capitalizes these costs and amortizes them over the shorter of the economic life or remaining life of the patent.
Fair Value Measurements	Fair Value Measurements FASB ASC 820 — Fair Value Measurements and Disclosures, FASB ASC 820 specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement). The three levels of the fair value hierarchy are as follows: Level 1 — Quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities. Level 2 — Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly. Level 2 includes financial instruments that are valued using models or other valuation methodologies. These models consider various assumptions, including volatility factors, current market prices and contractual prices for the underlying financial instruments. Substantially all of these assumptions are observable in the marketplace, can be derived from observable data or are supported by observable levels at which transactions are executed in the marketplace. Level 3 — Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable. The carrying amounts reported in the condensed consolidated balance sheet for cash, accounts receivable, notes receivable, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. The fair value of notes payable are based on borrowing rates that are available to the Company for loans with similar terms, collateral and maturity. The estimated fair value of notes payable approximates the carrying value. Determination of fair value of related party payables and receivables is not practicable due to their related party nature.
Reclassifications	Reclassifications Certain amounts within the cost of revenue, selling and marketing, general and administrative and other income (expense) categories on the statement of operations for the period ended June 30, 2014 have been reclassified to conform to the three and nine month period ended September 30, 2014 presentation. These reclassifications had no impact on the previously reported net loss or stockholders' deficit.
Accounting Standards Updates	Accounting Standards Updates In May 2014, the FASB has issued No. 2014-09, Revenues from Contracts with Customers (Topic 606) Revenue Recognition Property, Plant, and Equipment Intangibles-Goodwill and Other Revenues from Contracts with Customers (Topic 606), The amendments in ASU No. 2014-09 are effective for public entities for annual reporting periods beginning after December 15, 2016, including interim periods within that reporting period. Early application is not permitted. The Company is currently evaluating the impact that this ASU will have on its financial statements. In August 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-15, “Presentation of Financial Statements - Going Concern (Subtopic 205-40): Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern” (“ASU 2014-15”). ASU 2014-15 is intended to define management’s responsibility to evaluate whether there is substantial doubt about an entity’s ability to continue as a going concern and to provide related footnote disclosures. Specifically, ASU 2014-15 provides a definition of the term substantial doubt and requires an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). It also requires certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans and requires an express statement and other disclosures when substantial doubt is not alleviated. The new standard will be effective for reporting periods beginning after December 15, 2016, with early adoption permitted. Management is currently evaluating the impact of the adoption of ASU 2014-14 on our financial statements and disclosures. In February 2015, the FASB issued ASU 2015-02, Consolidation (Topic 810) - Amendments to the Consolidation Analysis In April 2015, the FASB issued ASU 2015-03, Interest—Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs. In July 2015, the FASB issued ASU 2015-11, Inventory (Topic 330): Simplifying the Measurement of Inventory In September 2015, the FASB issued ASU 2015-16, Business Combinations: Simplifying the Accounting for Measurement-Period Adjustments In January 2016, the FASB issued ASU 2016-01, Financial Instruments - Overall (Subtopic 825-10): Recognition and Measurement of Financial Assets and Financial Liabilities, In February 2016, the FASB issued ASU 2016-02, Leases (Topic 842)
Principles of Consolidation	Principles of Consolidation The consolidated financial statements include the accounts of the Company and its consolidated subsidiaries. Also consolidated are the assets, liabilities and results of operations of Ronco as a variable interest entry effective March 6, 2014. See Note 3. All inter-company account balances and transactions have been eliminated in consolidation.

2. Summary of Significant Acc27

2. Summary of Significant Accounting Policies (Tables)	9 Months Ended
	Sep. 30, 2014
Accounting Policies [Abstract]
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share	Three Months Ended Nine Months Ended 2014 2013 2014 2013 Stock options 2,965,334 – 2,965,334 – Warrants 93,420,733 – 93,420,733 – Total dilutive securities 96,386,067 – 96,386,067 –

3. Variable Interest Entity (Ta

3. Variable Interest Entity (Tables)	9 Months Ended
	Sep. 30, 2014
Variable Interest Entity, Consolidated, Carrying Amount, Assets and Liabilities, Net [Abstract]
Schedule of Variable Interest Entity's Consolidated Balance Sheet	Assets Current assets: Cash $ 64,922 Accounts receivable, net 1,111,499 Inventories 3,865,050 Prepaid expenses and other assets 31,979 Total current assets 5,073,450 Property and equipment, net 300,373 Intangible assets, net 3,570,371 Total assets $ 8,944,194 Liabilities and Redeemable Preferred Stock Current liabilities: Accounts payable $ 4,944,040 Accrued expenses 3,399,398 Notes payable 14,016,420 Total current liabilities 22,359,858 Long-term notes payable 2,141,075 Total liabilities $ 24,500,933 Redeemable preferred stock $ 2,700,000

4. Business Combinations (Table

4. Business Combinations (Tables)	9 Months Ended
	Sep. 30, 2014
Business Acquisition [Line Items]
Schedule of the Estimate of Consideration Paid by Company in Merger	Fair Value of the ASTV common shares (A) $ 6,456,713 Less: Reduction in note payable to IBI (B) (450,000 ) Interest accrued on IBI note payable (C) (9,237 ) Consideration effectively transferred $ 5,997,476
Schedule of Pro Forma Information	Nine Months Ended September 30, 2014 2013 Net revenues $ 11,431,126 $ 22,440,793 Net income (loss) attributable to As Seen On TV, Inc. stockholders (9,029,410 ) 18,035,853 Net loss per share Basic $ (0.02 ) $ 0.03 Diluted $ (0.02 ) $ 0.03 Weighted-average number of common shares outstanding: Basic 531,815,115 527,187,938 Diluted 531,815,115 528,312,938
Ronco Holdings Inc [Member]
Business Acquisition [Line Items]
Schedule of the Fair Value of Assets Acquired and Liabilities Assumed	Cash and cash equivalents $ 96,432 Accounts receivable 735,442 Inventories 1,517,374 Prepaid expenses and other current assets 130,671 Property and equipment 246,815 Goodwill 15,963,074 Intangible assets 3,700,000 Total assets 22,389,808 Accounts payable (2,190,090 ) Accrued expenses and other current liabilities (2,396,078 ) Notes payable - current portion (10,165,040 ) Notes payable - related party - current portion (3,016,227 ) Notes payable - Non current portion (1,922,373 ) Redeemable preferred stock (2,700,000 ) Total liabilities and temporary equity (22,389,808 ) Consideration paid –
As Seen On TV, Inc. [Member]
Business Acquisition [Line Items]
Schedule of the Fair Value of Assets Acquired and Liabilities Assumed	Cash and cash equivalents $ 53,966 Accounts receivable 4,560 Prepaid expenses and other current assets 271,804 Restricted cash – non current 83,462 Property and equipment 43,798 Goodwill 3,214,097 Intangible assets 6,150,000 Deposits 2,185 Total assets acquired 9,823,872 Accounts payable (625,413 ) Accrued expenses and other current liabilities (361,471 ) Notes payable – current portion (230,486 ) Warrant liability (1,668,795 ) Current liabilities of discontinued operations (904,788 ) Notes payable – non current (35,443 ) Total liabilities assumed (3,826,396 ) Net assets acquired $ 5,997,476

5. Prepaid expenses and other30

5. Prepaid expenses and other current assets (Tables)	9 Months Ended
	Sep. 30, 2014
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Schedule of Prepaid Expenses and Other Current Assets	September 30, December 31, 2014 2013 Advances on inventory $ 328,773 $ – Prepaid campaign production costs 463,024 – Prepaid insurance 266,342 72,106 Debt issuance costs 226,262 – Prepaid expenses - other 61,755 24,720 Other current assets 23,054 – $ 1,369,210 $ 96,826

6. Property and Equipment, net

6. Property and Equipment, net (Tables)	9 Months Ended
	Sep. 30, 2014
Property, Plant and Equipment [Abstract]
Schedule of Property and Equipment	Additions Description December 31, 2013 Participation Agreement Merger Contribution Agreement Purchases September 30, 2014 Equipment $ – $ 190,231 $ 11,660 $ – $ 162,402 $ 364,293 Furniture and Fixtures 202,980 55,871 25,617 28,414 – 312,882 Leashold Improvements 15,390 714 6,521 – 113,328 135,953 Total property and equipment 218,370 246,816 43,798 28,414 275,730 813,128 Accumulated depreciation (117,638 ) (82,862 ) (9,847 ) (24,372 ) (40,290 ) (275,009 ) Property and equipment, net $ 100,732 $ 163,954 $ 33,951 $ 4,042 $ 235,440 $ 538,119

7. Intangible Assets and Good32

7. Intangible Assets and Goodwill (Tables)	9 Months Ended
	Sep. 30, 2014
Goodwill and Intangible Assets Disclosure [Abstract]
Schedule of Intangible Assets	Intangible Asset December 31, 2013 Participation Agreement Reverse Merger Post Total Accumulated Amortization Impairment Loss Carrying Value Finite lived intangibles: Patents $ – $ 2,000,000 $ – $ – $ 2,000,000 $ (129,629 ) $ – $ 1,870,371 Customer relationships – – 1,200,000 – 1,200,000 (120,000 ) (1,038,415 ) 41,585 Domain names – – 1,100,000 – 1,100,000 (110,000 ) (990,000 ) – Trade names – – 850,000 – 850,000 (85,000 ) (765,000 ) – – 2,000,000 3,150,000 – 5,150,000 (444,629 ) (2,793,415 ) 1,911,956 Indefinite lived intangibles: Trademarks – 1,700,000 – – 1,700,000 – – 1,700,000 asseenontv.com URL – – 3,000,000 – 3,000,000 – – 3,000,000 – 1,700,000 3,000,000 – 4,700,000 – – 4,700,000 Intangible, net $ – $ 3,700,000 $ 6,150,000 $ – $ 9,850,000 $ (444,629 ) $ (2,793,415 ) $ 6,611,956
Schedule of Future Amortization Expense	Year 1 $ 222,222 Year 2 222,222 Year 3 222,222 Year 4 222,222 Year 5 222,222 Thereafter 759,261 $ 1,870,371

8. Accrued expenses and other33

8. Accrued expenses and other current liabilities (Tables)	9 Months Ended
	Sep. 30, 2014
Payables and Accruals [Abstract]
Schedule of Accrued Expenses and Other Current Liabilities	September 30, December 31, 2014 2013 Accrued interest $ 2,579,959 $ – Accrued sales returns 1,525,160 – Accrued compensation 570,175 281,287 Accrued sales taxes 417,360 1,417 Accrued royalties 169,640 150,222 Accrued registration penalty 156,000 – Accrued property taxes 125,103 26,834 Accrued excise taxes 108,140 – Other accrued expenses 152,915 2,253 Accrued professional fees 54,798 197,682 Accrued customs fees 48,002 – Deferred lease obligation 45,729 – $ 5,952,981 $ 659,695

10. Warrant Liabilities (Tables

10. Warrant Liabilities (Tables)	9 Months Ended
	Sep. 30, 2014
Warrants and Rights Note Disclosure [Abstract]
Schedule of Warrant Valuation Assumptions	September 30, April 3, April 2, 2014 2014 2014 Number of shares underlying the warrants 77,862,807 30,136,713 47,726,094 Exercise price $0.0001 - $0.80 $0.0001 $0.595 - $0.80 Volatility 151.64% - 216.02% 183.30% 134% - 158% Risk-free interest rate 0.03% - 1.78% 0.11% 0.28% - 1.73% Expected dividend yield 0.00% 0.00% 0.00% Expected warrant life (years) 0.5 - 3.13 1 1.42 - 3.63 Stock price $0.06 $0.08 $0.09
Schedule of Warrant Liabilities at Fair Value	Acquisition Increase Measurement (Decrease) December 31, Date Initial in September 30, 2013 April 2, 2014 Measurement Fair Value 2014 2011 Unit Offering $ – $ 1,242,333 $ – $ (329,803 ) $ 912,530 2011 Unit Offering Placement Agent – 156,367 – (26,748 ) 129,619 2012 Bridge Warrant – 20,690 – (2,070 ) 18,620 2012 Bridge Warrant Placement Agent – 4,138 – (414 ) 3,724 2012 Unit Offering – 137,178 – (25,090 ) 112,088 2012 Unit Offering Placement Agent – 96,481 – (47,435 ) 49,046 2013 Merger related notes converted – 11,608 – (2,808 ) 8,800 2014 Senior Note Purchase – – 2,407,930 (602,740 ) 1,805,190 $ – $ 1,668,795 $ 2,407,930 $ (1,037,108 ) $ 3,039,617
Schedule of Warrant Subject to Remeasurement	Number of Warrants Subject to Remeasurement Number of Warrants December 31, April 2, 2014 Warrant September 30, 2013 Acquisition Additions Reductions 2014 2011 Unit Offering – 33,277,837 – – 33,277,837 2011 Unit Offering Placement Agent – 4,726,891 – – 4,726,891 2012 Bridge Warrant – 1,137,735 – – 1,137,735 2012 Bridge Warrant Placement Agent – 227,546 – – 227,546 2012 Unit Offering – 6,300,213 – – 6,300,213 2012 Unit Offering Placement Agent – 1,561,544 – – 1,561,544 2013 Merger related notes converted – 494,328 – – 494,328 2014 Senior Note Purchase – – 30,136,713 – 30,136,713 – 47,726,094 30,136,713 – 77,862,807

11. Related Party Transactions

11. Related Party Transactions (Tables)	9 Months Ended
	Sep. 30, 2014
Related Party Transactions [Abstract]
Summary of Assets Contributed and Liabilities Assumed	Cash $ 31,161 Note receivable 711,220 Interest receivable 259,584 Property and equipment, net 6,660 Deposits 5,392 Total IBI assets contributed to Infusion 1,014,017 Note payable (11,000,000 ) Total liabilities assumed (11,000,000 ) Net liabilities assumed by Infusion (9,985,983 ) Forgiveness of debt 20,167,185 Contribution to capital $ 10,181,202

12. Notes Payable (Tables)

12. Notes Payable (Tables)	9 Months Ended
	Sep. 30, 2014
Notes Payable [Abstract]
Schedule of Notes Payable	D ecember 31, Participation Assumption September 30, 2013 Agreement Merger Agreement Issuances Accretion Payments Re-Class 2014 Current notes payable related party 16% Promissory Note, maturing on January 14, 2014 - related party $ – $ 3,016,227 $ – $ – $ – $ – $ (16,083 ) $ – $ 3,000,144 Current notes payable - third party – 14% Senior Secured Promissory Note, maturing April 3, 2015 – – – – 10,180,000 – – – 10,180,000 Less: discount on Senior Secured Promissory Note – – – – (3,800,847 ) 1,639,973 – – (2,160,874 ) 1.5% Secured Promissory Note, maturing on June 14, 2012 – 8,620,000 – – – – – – 8,620,000 18% Promissory Note, matured on June 30, 2014 – 1,100,000 – – – – – – 1,100,000 18% Promissory Note, matured on March 14, 2014 – 445,040 – – – – – – 445,040 3.68% to 8.39% Premium financing agreements – – 18,426 – 138,140 – (104,035 ) – 52,531 0% Promissory note, maturing October 15, 2014 – – – – 102,500 – (22,500 ) – 80,000 10% Promissory note, matured June 30, 2013 – – 100,000 – – – – – 100,000 0% Promissory note, maturing September 15, 2015 – – 102,060 – – – – 17,011 119,070 0% Promissory note, maturing April 1, 2015 – – 10,000 – – – – – 10,000 Total third party current notes payable – 10,165,040 230,486 – 6,619,793 1,639,973 (126,535 ) – 18,545,767 Total current notes payable – 13,181,267 230,486 – 6,619,793 1,639,973 (142,618 ) – 21,545,911 Non current notes payable - related party 6% Senior Secured Debenture, maturing June 30, 2016 - related party – – – 11,000,000 211,562 – – – 11,211,562 Non current notes payable - third party 0% contingent promissory note, maturing on December 5, 2017 – 3,770,000 – – – – – – 3,770,000 Less: discount on Contingent Promissory Note – (1,847,628 ) – – – 218,702 – – (1,628,925 ) 0% Promissory note, maturing September 15, 2015 – – 25,443 – – – (8,432 ) (17,011 ) – 0% Promissory note, maturing April 1, 2016 – – 10,000 – – – – – 10,000 Total non current third party notes payable – 1,922,372 35,443 – – 218,702 (8,432 ) – 2,151,075 Total non current notes payable – 1,922,372 35,443 11,000,000 211,562 218,702 (8,432 ) – 13,362,637 Total notes payable $ – $ 15,103,639 $ 265,929 $ 11,000,000 $ 6,831,355 $ 1,858,675 $ (151,050 ) – $ 34,908,547
Schedule of Future Payments	2015 $ 23,706,784 2016 11,221,562 2017 – 2018 3,770,000 Thereafter – $ 38,698,346

13. Commitments and Contingen37

13. Commitments and Contingencies (Tables)	9 Months Ended
	Sep. 30, 2014
Commitments and Contingencies Disclosure [Abstract]
Schedule Of Future Minimum Rental Payments	Year 1 $ 367,460 Year 2 404,199 Year 3 154,600 Year 4 22,750 Thereafter – $ 949,009

15. Stockholders' Equity (Table

15. Stockholders' Equity (Tables)	9 Months Ended
	Sep. 30, 2014
Stockholders' Equity Note [Abstract]
Schedule of Warrants Outstanding	A summary of warrants outstanding at September 30, 2014, is as follows: Warrant Description Number of Warrants (A) Exercise Prices Expiration Dates 2011 Bridge Warrant 8,789,064 (D) $0.64 November 30, 2014 2011 Bridge Warrant Placement Agent 1,165,875 (D) $0.64 November 30, 2014 2011 Unit Offering 33,277,837 (B) $0.59 October 28, 2016 2011 Unit Offering Placement Agent 4,726,891 (B) $0.59 October 28, 2016 2011 Other Placements 300,000 $0.64-$1.80 June 22, 2015 - June 22, 2017 2012 Bridge Warrant 1,137,735 (B)(E) $0.77 September 7, 2015 - September 20, 2015 2012 Bridge Warrant Placement Agent 227,546 (B)(E) $0.77 September 7, 2015 2012 Unit Offering 6,300,213 (B)(E) $0.80 November 14, 2015 2012 Unit Offering Placement Agent 1,561,544 (B)(E) $0.70-$0.80 November 14, 2017 2012 Talent Compensation 4,875,000 $0.01-$2.00 November 19, 2015 2013 Merger related notes converted 494,328 (B) $0.80 November 14, 2015 2013 eDiets Warrants 427,987 $1.40-$4.74 July 15, 2019 - September 11, 2019 2014 MIG7 Offering 30,136,713 (C) $0.0001 April 3, 2015 (c) 93,420,733
Schedule of Stock Options Activity	Shares Weighted Average Exercise Price Weighted Average Aggregate Outstanding at December 31, 2013 – $ – – $ – April 2, 2014 Acquisition (A) 7,148,836 1.06 7.46 – Granted – – – – Exercised – – – – Forfeited (3,915,000 ) 0.51 – – Expired (28,502 ) 11.29 – – Outstanding at September 30, 2014 3,205,334 $ 1.44 5.06 $ – Exercisable at September 30, 2014 2,965,334 $ 1.58 4.77 $ –

16. Segment Reporting (Tables)

16. Segment Reporting (Tables)	9 Months Ended
	Sep. 30, 2014
Segment Reporting [Abstract]
Schedule of Business Segments	T hree Months Ended September 30, 2014 Corporate & Hardware Home Goods eCommerce Other Total Total revenue $ 1,115,815 $ 2,753,173 $ 155,366 $ – $ 4,024,354 Net loss $ (3,273,373 ) $ (18,242,393 ) $ (6,640,857 ) $ (2,947,680 ) $ (31,104,303 ) Depreciation and amortization $ 17,529 $ 107,802 $ 162,522 $ – $ 287,853 Interest expense $ – $ – $ – $ 1,035,256 $ (1,035,256 ) T hree Months Ended September 30, 2013 Corporate & Hardware Home Goods eCommerce Other Total Total revenue $ 765,690 $ – $ – $ – $ 765,690 Net loss $ (1,032,650 ) $ – $ – $ (230,527 ) $ (1,263,177 ) Depreciation and amortization $ 8,689 $ – $ – $ – $ 8,689 Interest expense $ – $ – $ – $ 238,185 $ 238,185
Reconciliation of Assets to Consolidated Assets	Summarized financial information concerning the Company's reportable segments for the nine months ended September 30, 2014 and 2013 are shown in the following tables, followed by a reconciliation of assets to consolidated assets is as follows: Nine Months Ended September 30, 2014 Corporate & Hardware Home Goods eCommerce Other Total Total revenue $ 5,223,319 $ 5,038,462 $ 343,820 $ – $ 10,605,601 Net loss $ (5,464,365 ) $ (20,420,109 ) $ (7,328,018 ) $ (2,399,256 ) $ (35,611,748 ) Depreciation and amortization $ 46,524 $ 230,532 $ 324,844 $ – $ 601,900 Interest expense $ – $ (1,456,391 ) $ – $ 2,491,647 $ 1,035,256 Total assets held $ 4,890,469 $ 8,960,441 $ 4,748,416 $ 44,738,534 $ 63,337,860 Nine Months Ended September 30, 2013 Corporate & Hardware Home Goods eCommerce Other Total Total revenue $ 9,955,861 $ – $ – $ – $ 9,955,861 Net loss $ (2,093,739 ) $ – $ – $ (231,956 ) $ (2,325,695 ) Depreciation and amortization $ 25,137 $ – $ – $ – $ 25,137 Interest expense $ – $ – $ – $ 238,185 $ 238,185 Total assets held $ 2,025,334 $ – $ – $ – $ 2,025,334 For the Nine Months Ended 2014 2013 Assets Total assets for reportable segments $ 63,337,860 $ 25,137 Elimination of intersegment funding receivables (46,654,020 ) – Elimination of intersegment notes receivable (851,237 ) – Elimination of intersegment interest receivable (34,828 ) – Elimination of intersegment deferred financing fee (16,250 ) – Elimination of intersegment accrued fees (40,062 ) – Total consolidated assets $ 15,741,463 $ 25,137

1. Basis of Presentation ,Des40

1. Basis of Presentation ,Description of Our Business, Liquidity and Going Concern (Details Narrative) - USD ($)	Sep. 30, 2014	Dec. 31, 2013	Sep. 30, 2013	Dec. 31, 2012
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Cash	$ 98,182	$ 91,397	$ 83	$ 288,779
Working capital deficit	(31,451,000)
Accumulated deficit	$ 44,164,324	$ 27,691,630

2. Summary of Significant Acc41

2. Summary of Significant Accounting Policies (Details - Antidiluted shares) - shares	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive securities	96,385,067	0	0	0
Employee Stock Option [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive securities	2,965,334	0	2,965,334	0
Warrant [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Anti-dilutive securities	93,420,733	0	93,420,733	0

2. Summary of Significant Acc42

2. Summary of Significant Accounting Policies (Details Narrative) - USD ($)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013
Accounting Policies [Abstract]
Allowance for doubtful accounts	$ 414,000		$ 224,000
Inventory write down	$ 794,485	$ 0

3. Variable Interest Entity (De

3. Variable Interest Entity (Details) - USD ($)	Sep. 30, 2014	Dec. 31, 2013	Sep. 30, 2013	Dec. 31, 2012
ASSETS OF CONSOLIDATED VARIABLE INTEREST ENTITY THAT CAN ONLY BE USED TO SETTLE THE OBLIGATIONS OF CONSOLIDATED VARIABLE INTEREST ENTITY:
Cash	$ 98,182	$ 91,397	$ 83	$ 288,779
Inventories	5,345,341	879,178
Property and equipment	538,119	100,732
Intangible assets	6,611,956	0
Total assets	15,741,463	2,295,191	$ 25,137
LIABILITIES, REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' EQUITY (DEFICIENCY)
Total liabilities	53,319,458	$ 23,503,082
Ronco [Member]
ASSETS OF CONSOLIDATED VARIABLE INTEREST ENTITY THAT CAN ONLY BE USED TO SETTLE THE OBLIGATIONS OF CONSOLIDATED VARIABLE INTEREST ENTITY:
Cash	64,922
Accounts receivable	1,111,499
Inventories	3,865,050
Prepaid expenses and other assets	31,979
Property and equipment	300,373
Intangible assets	3,570,371
Total assets	8,944,194
LIABILITIES, REDEEMABLE PREFERRED STOCK AND STOCKHOLDERS' EQUITY (DEFICIENCY)
Accounts payable	4,944,040
Accrued expenses	3,399,398
Notes payable	16,157,495
Total liabilities	$ 24,500,933

3. Variable Interest Entity (44

3. Variable Interest Entity (Details Narrative) - USD ($)	3 Months Ended	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2014
Proceeds from participation agreement		$ 2,000,000
Ronco [Member]
Revenues from related party	$ 1,113,000	3,398,000
Net loss attibutable to Ronco	$ (17,942,000)	$ (19,139,000)

4. Business Combinations (Detai

4. Business Combinations (Details - Merger consideration) - Infusion [Member]	9 Months Ended
	Sep. 30, 2014USD ($)
Business Acquisition [Line Items]
Fair value of common shares	$ 6,456,713
Reduction in note payable to IBI	(450,000)
Interest accrued on IBI note payable	(9,237)
Consideration effectively transferred	$ 5,997,476

4. Business Combinations (Det46

4. Business Combinations (Details - Acquisition) - USD ($)	Apr. 02, 2014	Mar. 06, 2014
As Seen On TV, Inc. [Member]
Business Acquisition [Line Items]
Cash and cash equivalents	$ 53,966
Receivables	4,560
Prepaid expenses and other current assets	271,804
Restricted cash - non current	83,462
Property and equipment	43,798
Goodwill	3,214,097
Intangible assets	6,150,000
Deposits	2,185
Total assets acquired	9,823,872
Accounts payable	(625,413)
Accrued expenses and other current liabilities	(361,471)
Notes payable - current portion	(230,486)
Warrant liability	(1,668,795)
Current liabilities of discontinued operations	(904,788)
Notes payable - non current	(35,443)
Total liabilities assumed and temporary equity	(3,826,396)
Net assets acquired	$ 5,997,476
Ronco Holdings Inc [Member]
Business Acquisition [Line Items]
Cash and cash equivalents		$ 96,432
Receivables		752,172
Inventories		1,517,374
Prepaid expenses and other current assets		130,671
Property and equipment		246,815
Goodwill		15,963,074
Intangible assets		3,700,000
Total assets acquired		22,389,808
Accounts payable		(2,190,090)
Accrued expenses and other current liabilities		(2,396,078)
Notes payable - current portion		(10,165,040)
Notes payable - related party - current portion		(3,016,227)
Notes payable - non current		(1,922,373)
Redeemable preferred stock		(2,700,000)
Total liabilities assumed and temporary equity		$ (22,389,808)
Net assets acquired

4. Business Combinations (Det47

4. Business Combinations (Details - Pro forma information) - USD ($)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Business Combinations [Abstract]
Net revenues	$ 11,431,126	$ 22,440,793
Net income (loss) attributable to As Seen On TV, Inc. stockholders	$ (9,029,410)	$ 18,035,853
Net loss per share: Basic	$ (.02)	$ .03
Net loss per share: Diluted	$ (.02)	$ .03
Weighted-average number of common shares outstanding: Basic	531,815,115	527,187,938
Weighted-average number of common shares outstanding: Diluted	531,815,115	528,312,938

4. Business Combinations (Det48

4. Business Combinations (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013	Apr. 02, 2014	Mar. 06, 2014
Business Acquisition [Line Items]
Revenues	$ 4,024,354	$ 765,690	$ 10,605,601	$ 9,955,861
Net loss	(13,161,960)	$ (1,263,177)	(16,472,694)	$ (2,325,695)
Post-Combination [Member]
Business Acquisition [Line Items]
Revenues	155,000		344,000
Net loss	$ 8,316,000		$ 8,132,000
Infusion [Member]
Business Acquisition [Line Items]
Stock issued for acquisition, shares			452,960,490
Ownership percentage			85.20%
Stock price	$ 0.09		$ 0.09
As Seen On TV, Inc. [Member]
Business Acquisition [Line Items]
Intangible assets					$ 6,150,000
As Seen On TV, Inc. [Member] | Customer Relationships [Member]
Business Acquisition [Line Items]
Intangible assets					1,200,000
As Seen On TV, Inc. [Member] | Internet Domain Names [Member]
Business Acquisition [Line Items]
Intangible assets					1,100,000
As Seen On TV, Inc. [Member] | Trade Names [Member]
Business Acquisition [Line Items]
Intangible assets					850,000
As Seen On TV, Inc. [Member] | eDiets [Member]
Business Acquisition [Line Items]
Intangible assets					$ 3,150,000
Ronco Holdings Inc [Member]
Business Acquisition [Line Items]
Intangible assets						$ 3,700,000
Ronco Holdings Inc [Member] | Trademarks [Member]
Business Acquisition [Line Items]
Intangible assets						1,700,000
Ronco Holdings Inc [Member] | Patents [Member]
Business Acquisition [Line Items]
Intangible assets						$ 2,000,000

5. Prepaid expenses and other49

5. Prepaid expenses and other current assets (Details) - USD ($)	Sep. 30, 2014	Dec. 31, 2013
Deferred Costs, Capitalized, Prepaid, and Other Assets Disclosure [Abstract]
Advances on inventory	$ 328,773	$ 0
Prepaid campaign production costs	463,024	0
Prepaid insurance	266,342	72,106
Debt issuance costs	226,262	0
Prepaid expenses - other	61,755	24,720
Other current assets	23,054	0
Prepaid expenses and other current assets	$ 1,369,210	$ 96,826

6. Property and Equipment, ne50

6. Property and Equipment, net (Details) - USD ($)	9 Months Ended
	Sep. 30, 2014	Dec. 31, 2013
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	$ 813,128	$ 218,370
Accumulated depreciation	(275,009)	(117,638)
Property, plant and equipment, net, beginning balance	538,119	100,732
Participation Agreement [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	246,816
Accumulated depreciation	(82,862)
Property, plant and equipment, net, beginning balance	163,954
Merger [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	43,798
Accumulated depreciation	(9,847)
Property, plant and equipment, net, beginning balance	33,951
Contribution Agreement [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	28,414
Accumulated depreciation	(24,372)
Property, plant and equipment, net, beginning balance	4,042
Purchases [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	275,730
Accumulated depreciation	(40,290)
Property, plant and equipment, net, beginning balance	235,440
Equipment [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	364,293	0
Equipment [Member] | Participation Agreement [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	190,231
Equipment [Member] | Merger [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	11,660
Equipment [Member] | Contribution Agreement [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	0
Equipment [Member] | Purchases [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	162,402
Furniture and Fixtures [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	312,882	202,980
Furniture and Fixtures [Member] | Participation Agreement [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	55,871
Furniture and Fixtures [Member] | Merger [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	25,617
Furniture and Fixtures [Member] | Contribution Agreement [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	28,414
Furniture and Fixtures [Member] | Purchases [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	0
Leasehold Improvements [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, gross	135,953	$ 15,390
Leasehold Improvements [Member] | Participation Agreement [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	714
Leasehold Improvements [Member] | Merger [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	6,521
Leasehold Improvements [Member] | Contribution Agreement [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	0
Leasehold Improvements [Member] | Purchases [Member]
Property, Plant and Equipment [Line Items]
Property, plant and equipment, additions	$ 113,328

6. Property and Equipment, ne51

6. Property and Equipment, net (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Depreciation	$ 79,700	$ 4,300	$ 157,400	$ 13,000
Cost of Revenue [Member] | Tooling Equipment [Member]
Depreciation	$ 82,700		$ 54,000

7. Intangible Assets and Good52

7. Intangible Assets and Goodwill (Details - Intangible Assets) - USD ($)	Sep. 30, 2014	Dec. 31, 2013
Finite lived intangibles, gross	$ 5,150,000	$ 0
Indefinite lived intangibles, gross	4,700,000	0
Accumulated amortization	(444,629)	0
Impairment loss	(2,793,415)	0
Finite lived intangibles, net	1,911,956	0
Indefinite lived intangibles, net	6,611,956	0
Total intangibles, net	9,850,000	$ 0
Trademarks [Member]
Indefinite lived intangibles, gross	1,700,000
asseenontv.com URL [Member]
Indefinite lived intangibles, gross	3,000,000
Patents [Member]
Finite lived intangibles, gross	2,000,000
Accumulated amortization	(129,629)
Impairment loss	0
Finite lived intangibles, net	1,870,371
Customer Relationships [Member]
Finite lived intangibles, gross	1,200,000
Accumulated amortization	(120,000)
Impairment loss	(1,038,415)
Finite lived intangibles, net	41,585
Domain Names [Member]
Finite lived intangibles, gross	1,100,000
Accumulated amortization	(110,000)
Impairment loss	(990,000)
Finite lived intangibles, net	0
Trade Names [Member]
Finite lived intangibles, gross	850,000
Accumulated amortization	(85,000)
Impairment loss	(765,000)
Finite lived intangibles, net	0
Participation Agreement [Member]
Finite lived intangibles, gross	2,000,000
Indefinite lived intangibles, gross	1,700,000
Total intangibles, net	3,700,000
Participation Agreement [Member] | Trademarks [Member]
Indefinite lived intangibles, gross	1,700,000
Participation Agreement [Member] | asseenontv.com URL [Member]
Indefinite lived intangibles, gross	0
Participation Agreement [Member] | Patents [Member]
Finite lived intangibles, gross	2,000,000
Participation Agreement [Member] | Customer Relationships [Member]
Finite lived intangibles, gross	0
Participation Agreement [Member] | Domain Names [Member]
Finite lived intangibles, gross	0
Participation Agreement [Member] | Trade Names [Member]
Finite lived intangibles, gross	0
Merger [Member]
Finite lived intangibles, gross	3,150,000
Indefinite lived intangibles, gross	3,000,000
Total intangibles, net	6,150,000
Merger [Member] | Trademarks [Member]
Indefinite lived intangibles, gross	0
Merger [Member] | asseenontv.com URL [Member]
Indefinite lived intangibles, gross	3,000,000
Merger [Member] | Patents [Member]
Finite lived intangibles, gross	0
Merger [Member] | Customer Relationships [Member]
Finite lived intangibles, gross	1,200,000
Merger [Member] | Domain Names [Member]
Finite lived intangibles, gross	1,100,000
Merger [Member] | Trade Names [Member]
Finite lived intangibles, gross	$ 850,000

7. Intangible Assets and Good53

7. Intangible Assets and Goodwill (Details - amortization) - USD ($)	Sep. 30, 2014	Dec. 31, 2013
Intangible assets subject to amortization, net book value	$ 1,911,956	$ 0
Patents [Member]
Year 1	222,222
Year 2	222,222
Year 3	222,222
Year 4	222,222
Year 5	222,222
Thereafter	759,261
Intangible assets subject to amortization, net book value	$ 1,870,371

7. Intangible Assets and Good54

7. Intangible Assets and Goodwill (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Goodwill and Intangible Assets Disclosure [Abstract]
Impairment loss on goodwill	$ 19,177,171	$ 0	$ 19,177,171	$ 0

8. Accrued expenses and other55

8. Accrued expenses and other current liabilities (Details) - USD ($)	Sep. 30, 2014	Dec. 31, 2013
Payables and Accruals [Abstract]
Accrued interest	$ 2,579,959	$ 0
Accrued sales returns	1,525,160	0
Accrued compensation	570,175	281,287
Accrued sales taxes	417,360	1,417
Accrued royalties	169,640	150,222
Accrued registration penalty	156,000	0
Accrued property taxes	125,103	26,834
Accrued excise taxes	108,140	0
Other accrued expenses	152,915	2,253
Accrued professional fees	54,798	197,682
Accrued customs fees	48,002	0
Deferred lease obligation	45,729	0
Accrued expenses and other current liabilities	$ 5,952,981	$ 659,695

9. Accounts Receivable Financ56

9. Accounts Receivable Financing Arrangement (Details) - USD ($)	Sep. 30, 2014	Dec. 31, 2013
Line of Credit Facility [Abstract]
Accounts receivable financing arrangement	$ 100	$ 474,000
Accounts receivable assigned to financing agreement	$ 640,000	$ 920,000

10. Warrant Liabilities (Detail

10. Warrant Liabilities (Details - assumptions) - Warrant [Member] - $ / shares	Apr. 03, 2014	Apr. 02, 2014	Sep. 30, 2014
Class of Warrant or Right [Line Items]
Number of shares underlying the warrants	30,136,713	47,726,094	77,862,807
Exercise price	$ 0.0001
Volatility	183.30%
Risk-free interest rate	0.11%
Expected dividend yield	0.00%	0.00%	0.00%
Expected warrant life (years)	1 year
Stock price	$ 0.08	$ 0.09	$ 0.06
Minimum [Member]
Class of Warrant or Right [Line Items]
Exercise price		$ 0.595	$ 0.0001
Volatility		134.00%	151.64%
Risk-free interest rate		0.28%	0.03%
Expected warrant life (years)		1 year 5 months 1 day	6 months
Maximum [Member]
Class of Warrant or Right [Line Items]
Exercise price		$ 0.80	$ 0.80
Volatility		158.00%	216.02%
Risk-free interest rate		1.73%	1.78%
Expected warrant life (years)		3 years 7 months 17 days	3 years 1 month 17 days

10. Warrant Liabilities (Deta58

10. Warrant Liabilities (Details - Warrants) - Warrant [Member]	9 Months Ended
	Sep. 30, 2014USD ($)shares
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	1,668,795
Initial Measurement | $	2,407,930
Increase (Decrease) in Fair Value | $	(1,037,108)
Ending balance | $	$ 3,039,617
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	47,726,094
Additions | shares	30,136,713
Reductions | shares	0
Ending balance | shares	77,862,807
2011 Unit Offering [Member]
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	1,242,333
Initial Measurement | $	0
Increase (Decrease) in Fair Value | $	(329,803)
Ending balance | $	$ 912,530
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	33,277,837
Additions | shares	0
Reductions | shares	0
Ending balance | shares	33,277,837
2011 Unit Offering Placement Agent [Member]
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	156,367
Initial Measurement | $	0
Increase (Decrease) in Fair Value | $	(26,748)
Ending balance | $	$ 129,619
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	4,726,891
Additions | shares	0
Reductions | shares	0
Ending balance | shares	4,726,891
2012 Bridge Warrant [Member]
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	20,690
Initial Measurement | $	0
Increase (Decrease) in Fair Value | $	(2,070)
Ending balance | $	$ 18,620
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	1,137,735
Additions | shares	0
Reductions | shares	0
Ending balance | shares	1,137,735
2012 Bridge Warrant Placement Agent [Member]
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	4,138
Initial Measurement | $	0
Increase (Decrease) in Fair Value | $	(414)
Ending balance | $	$ 3,724
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	227,546
Additions | shares	0
Reductions | shares	0
Ending balance | shares	227,546
2012 Unit Offering [Member]
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	137,178
Initial Measurement | $	0
Increase (Decrease) in Fair Value | $	(25,090)
Ending balance | $	$ 112,088
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	6,300,213
Additions | shares	0
Reductions | shares	0
Ending balance | shares	6,300,213
2012 Unit Offering Placement Agent [Member]
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	96,481
Initial Measurement | $	0
Increase (Decrease) in Fair Value | $	(47,435)
Ending balance | $	$ 49,046
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	1,561,544
Additions | shares	0
Reductions | shares	0
Ending balance | shares	1,561,544
2012 Merger Related Notes Converted [Member]
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	11,608
Initial Measurement | $	0
Increase (Decrease) in Fair Value | $	(2,808)
Ending balance | $	$ 8,800
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	494,328
Additions | shares	0
Reductions | shares	0
Ending balance | shares	494,328
Senior 2014 Note Purchase [Member]
Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
Beginning balance | $	$ 0
Acquisition Measurement Date | $	0
Initial Measurement | $	2,407,930
Increase (Decrease) in Fair Value | $	(602,737)
Ending balance | $	$ 1,805,190
Number of Warrants
Beginning balance | shares	0
Acquisition | shares	0
Additions | shares	30,136,713
Reductions | shares	0
Ending balance | shares	30,136,713

11. Related Party Transaction59

11. Related Party Transactions (Details) - Infusion Brands Inc [Member] - USD ($)	1 Months Ended
	Mar. 31, 2014	Sep. 30, 2014
Related Party Transaction [Line Items]
Cash	$ 31,161
Note receivable	711,220	$ 711,000
Interest receivable	259,584	$ 292,000
Property and equipment, net	6,660
Deposits	5,392
Total IBI assets contributed to Infusion	1,014,017
Note payable	(11,000,000)
Total liabilities assumed	(11,000,000)
Net liabilities assumed by Infusion	(9,985,983)
Forgiveness of debt	20,167,185
Contribution to capital	$ 10,181,202
Interest rate on note receivable	18.00%

11. Related Party Transaction60

11. Related Party Transactions (Details Narrative)	Sep. 30, 2014USD ($)
Vicis Capital Master Fund [Member]
Related Party Transaction [Line Items]
Interest rate	6.00%
Outstanding principal balance	$ 11,211,562
CD3 Holdings [Member]
Related Party Transaction [Line Items]
Outstanding principal balance	343,000
CD3 Holdings [Member]
Related Party Transaction [Line Items]
Outstanding principal balance	711,000
Note receivable written off	$ 324,000

12. Notes Payable (Details - No

12. Notes Payable (Details - Notes payable) - USD ($)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013
Debt Instrument [Line Items]
Notes payable - related party	$ 3,000,143		$ 0
Current notes payable - third party	18,545,767		0
Total current notes payable	21,545,911		0
Notes payable - related party, noncurrent	11,211,562		0
Notes payable - thrid party, noncurrent	2,151,075		0
Total noncurrent notes payable	13,362,637		0
Total notes payable	34,908,547		0
Accretion	1,858,675	$ 0
6% Senior Secured Debenture [Member]
Debt Instrument [Line Items]
Notes payable - related party, noncurrent	11,211,562
Issuances	$ 211,562
Other information:
Interest rate	6.00%
Maturity date	Jun. 30, 2016
0% Contingent Promissory Note [Member]
Debt Instrument [Line Items]
Notes payable - thrid party, noncurrent	$ 3,770,000
Discount on notes	(1,628,925)
Accretion	$ 218,702
Other information:
Interest rate	0.00%
Maturity date	Dec. 5, 2017
0% Promissory Note [Member]
Debt Instrument [Line Items]
Notes payable - thrid party, noncurrent	$ 0
Payments	(8,432)
Reclass	$ (17,011)
Other information:
Interest rate	0.00%
Maturity date	Sep. 15, 2015
0% Promissory Note [Member]
Debt Instrument [Line Items]
Notes payable - thrid party, noncurrent	$ 10,000
Other information:
Interest rate	0.00%
Maturity date	Apr. 1, 2016
16% Promissory Note [Member]
Debt Instrument [Line Items]
Payments	$ (16,083)
Other information:
Maturity date	Jan. 14, 2014
14% Senior Secured Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 10,180,000
Discount on notes	(2,160,874)
Issuances	10,180,000
Accretion	$ 1,639,973
Other information:
Interest rate	14.00%
Maturity date	Apr. 3, 2015
1.5% Secured Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 8,620,000
Other information:
Interest rate	1.50%
Maturity date	Jun. 14, 2012
18% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 1,100,000
Other information:
Interest rate	18.00%
Maturity date	Jun. 30, 2014
18% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 445,040
Other information:
Interest rate	18.00%
Maturity date	Mar. 14, 2014
3.68% to 8.39% Premium financing agreements [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 52,531
Issuances	138,140
Payments	$ (104,035)
Other information:
Interest rate	3.68% to 8.39%
0% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 80,000
Issuances	102,500
Payments	$ (22,500)
Other information:
Interest rate	0.00%
Maturity date	Oct. 15, 2014
10% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 100,000
Other information:
Interest rate	10.00%
Maturity date	Jun. 30, 2013
0% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 119,070
Reclass	$ 17,011
Other information:
Interest rate	0.00%
Maturity date	Sep. 15, 2015
0% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party	$ 10,000
Other information:
Interest rate	0.00%
Maturity date	Apr. 1, 2015
Current Notes Payable - Third Party [Member]
Debt Instrument [Line Items]
Issuances	$ 6,619,793
Accretion	1,639,973
Payments	(126,535)
Current Notes Payable [Member]
Debt Instrument [Line Items]
Issuances	6,619,793
Accretion	1,639,973
Payments	(142,618)
Non-Current Notes Payable - Related Party [Member]
Debt Instrument [Line Items]
Issuances	211,562
Accretion	0
Payments	0
Non-Current Notes Payable - Third Party [Member]
Debt Instrument [Line Items]
Issuances	0
Accretion	218,702
Payments	(8,432)
Non-Current Notes Payable [Member]
Debt Instrument [Line Items]
Issuances	211,562
Accretion	218,702
Payments	(8,432)
Notes Payable [Member]
Debt Instrument [Line Items]
Issuances	6,831,355
Accretion	1,858,675
Payments	(151,050)
Participation Agreement [Member]
Debt Instrument [Line Items]
Notes payable - related party			3,016,227
Current notes payable - third party			10,165,040
Total current notes payable			13,181,267
Participation Agreement [Member] | 0% Contingent Promissory Note [Member]
Debt Instrument [Line Items]
Notes payable - thrid party, noncurrent			3,770,000
Discount on notes			(1,847,628)
Participation Agreement [Member] | 16% Promissory Note [Member]
Debt Instrument [Line Items]
Notes payable - related party	$ 3,000,144		3,016,227
Other information:
Interest rate	16.00%
Participation Agreement [Member] | 1.5% Secured Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party			8,620,000
Participation Agreement [Member] | 18% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party			1,100,000
Participation Agreement [Member] | 18% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party			445,040
Merger [Member]
Debt Instrument [Line Items]
Current notes payable - third party			230,486
Total current notes payable			230,486
Merger [Member] | 0% Promissory Note [Member]
Debt Instrument [Line Items]
Notes payable - thrid party, noncurrent			25,443
Merger [Member] | 0% Promissory Note [Member]
Debt Instrument [Line Items]
Notes payable - thrid party, noncurrent			10,000
Merger [Member] | 3.68% to 8.39% Premium financing agreements [Member]
Debt Instrument [Line Items]
Current notes payable - third party			18,426
Merger [Member] | 10% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party			100,000
Merger [Member] | 0% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party			102,060
Merger [Member] | 0% Promissory Note [Member]
Debt Instrument [Line Items]
Current notes payable - third party			10,000
Assumption Agreement [Member]
Debt Instrument [Line Items]
Current notes payable - third party			0
Assumption Agreement [Member] | 6% Senior Secured Debenture [Member]
Debt Instrument [Line Items]
Notes payable - related party, noncurrent			$ 11,000,000

12. Notes Payable (Details - Fu

12. Notes Payable (Details - Future loan payments)	Sep. 30, 2014USD ($)
Notes Payable [Abstract]
2,015	$ 23,706,784
2,016	11,221,562
2,017	0
2,018	3,770,000
Thereafter	0
Total	$ 38,698,346

13. Commitments and Contingen63

13. Commitments and Contingencies (Details - Minimum lease payments)	Sep. 30, 2014USD ($)
Commitments and Contingencies Disclosure [Abstract]
Year 1	$ 367,460
Year 2	404,199
Year 3	154,600
Year 4	22,750
Year 5	$ 0
Thereafter
Total	$ 949,009

13. Commitments and Contingen64

13. Commitments and Contingencies (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Commitments and Contingencies Disclosure [Abstract]
Rent expense	$ 100,000	$ 186,000	$ 350,000	$ 57,000
Accrued penalty liability	156,000		156,000
Litigation settlement expense			70,000
Accrued sales tax	$ 383,000		$ 383,000

14. Redeemable Preferred Stock

14. Redeemable Preferred Stock (Details Narrative) - USD ($)	9 Months Ended
	Sep. 30, 2014	Dec. 31, 2013
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, par value per share	$ 0.0001	$ 0.0001
Ronco Holdings Inc [Member]
Preferred stock, shares authorized	200
Preferred stock, par value per share	$ 0.0001
Ronco Holdings Inc [Member] | Series A Preferred Stock [Member]
Preferred stock, shares authorized	100
Shares issued for purchase of assets	100
Amount per share of cash payment or promissory note issued to redeem stock	$ 13,500
Amount per share of promissory note issued to redeem stock, holders right to cause redemption	$ 27,000
Percentage of dividends paid to holders of stock upon payment of dividends	10.00%

15. Stockholders' Equity (Detai

15. Stockholders' Equity (Details - Warrants) - Warrant [Member]	9 Months Ended
	Sep. 30, 2014$ / sharesshares
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	93,420,733
2011 Bridge Warrant [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	8,789,064
Exercise price	$ 0.64
Expiration Dates	Nov. 30, 2014
2011 Bridge Warrant Placement Agent [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	1,165,875
Exercise price	$ 0.64
Expiration Dates	Nov. 30, 2014
2011 Unit Offering [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	33,277,837
Exercise price	$ 0.59
Expiration Dates	Oct. 28, 2016
2011 Unit Offering Placement Agent [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	4,726,891
Exercise price	$ 0.59
Expiration Dates	Oct. 28, 2016
2011 Other Placements [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	300,000
2011 Other Placements [Member] | Minimum [Member]
Class of Warrant or Right [Line Items]
Expiration Dates	Jun. 22, 2015
2011 Other Placements [Member] | Maximum [Member]
Class of Warrant or Right [Line Items]
Exercise price	$ 1.80
Expiration Dates	Jun. 22, 2017
2010 Other Placements [Member] | Minimum [Member]
Class of Warrant or Right [Line Items]
Exercise price	$ 0.64
2012 Bridge Warrant [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	1,137,735
Exercise price	$ 0.77
2012 Bridge Warrant [Member] | Minimum [Member]
Class of Warrant or Right [Line Items]
Expiration Dates	Sep. 7, 2015
2012 Bridge Warrant [Member] | Maximum [Member]
Class of Warrant or Right [Line Items]
Expiration Dates	Sep. 20, 2015
2012 Bridge Warrant Placement Agent [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	227,546
Exercise price	$ 0.77
Expiration Dates	Sep. 7, 2015
2012 Unit Offering [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	6,300,213
Exercise price	$ 0.80
Expiration Dates	Nov. 14, 2015
2012 Unit Offering Placement Agent [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	1,561,544
Expiration Dates	Nov. 14, 2017
2012 Unit Offering Placement Agent [Member] | Minimum [Member]
Class of Warrant or Right [Line Items]
Exercise price	$ 0.70
2012 Unit Offering Placement Agent [Member] | Maximum [Member]
Class of Warrant or Right [Line Items]
Exercise price	$ 0.80
2012 Talent Compensation [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	4,875,000
Expiration Dates	Nov. 19, 2015
2012 Talent Compensation [Member] | Minimum [Member]
Class of Warrant or Right [Line Items]
Exercise price	$ 0.01
2012 Talent Compensation [Member] | Maximum [Member]
Class of Warrant or Right [Line Items]
Exercise price	$ 2
2012 Merger Related Notes Converted [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	494,328
Exercise price	$ 0.80
Expiration Dates	Nov. 14, 2015
2013 eDiets Warrants [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	427,987
2013 eDiets Warrants [Member] | Minimum [Member]
Class of Warrant or Right [Line Items]
Exercise price	$ 1.40
Expiration Dates	Jul. 15, 2019
2013 eDiets Warrants [Member] | Maximum [Member]
Class of Warrant or Right [Line Items]
Exercise price	$ 4.74
Expiration Dates	Sep. 11, 2019
2014 MIG7 Offering [Member]
Class of Warrant or Right [Line Items]
Number of warrants outstanding | shares	30,136,713
Exercise price	$ 0.0001
Expiration Dates	Apr. 3, 2015

15. Stockholders' Equity (Det67

15. Stockholders' Equity (Details - Option Activity) - Options [Member]	9 Months Ended
	Sep. 30, 2014USD ($)$ / sharesshares
Shares
Outstanding	0
April 2, 2014 Acquisition	7,148,836
Granted
Exercised
Forfeited	(3,915,000)
Expired	(28,502)
Outstanding	3,205,334
Exercisable	2,965,334
Weighted Average Exercise Price
April 2, 2014 Acquisition | $ / shares	$ 1.06
Forfeited | $ / shares	.51
Expired | $ / shares	11.29
Outstanding | $ / shares	1.44
Exercisable | $ / shares	$ 1.58
Weighted Average Remaining Contractual Life
April 2, 2014 Acquisition	7 years 5 months 16 days
Outstanding	5 years 22 days
Exercisable	4 years 9 months 7 days
Aggregate Intrinsic Value
Outstanding | $	$ 0
Granted | $ / shares	$ 0
Outstanding | $	$ 0
Exercisable | $	$ 0

15. Stockholders' Equity (Det68

15. Stockholders' Equity (Details Narrative) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Share based compensation	$ 109,000	$ 130,000	$ 362,966	$ 599,058
Unamortized fair value of unvested options	1,700,000		$ 1,700,000
Weighted average period of unvested options			1 year 8 months 12 days
Infusion Brands Inc [Member]
Share based compensation	$ 0	$ 130,000	$ 182,000	$ 599,058
Ronald C. Pruett, Jr. [Member]
Severance expense			$ 72,000
Options forfeited			3,050,000
2013 Plan [Member]
Options authorized	9,000,000		9,000,000
Options available for grant	8,482,500		8,482,500
Seller of ASTV [Member]
Stock issued for asset purchase, shares			7,113,375

16. Segment Reporting (Details

16. Segment Reporting (Details - Segment financial information) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Total revenue	$ 4,024,354	$ 765,690	$ 10,605,601	$ 9,955,861
Net loss	(31,104,303)	(1,263,177)	(35,611,748)	(2,325,695)
Depreciation and amortization	287,853	8,689	601,900	25,137
Interest expense	1,035,256	238,185	1,035,256	238,185
Operating Segments [Member] | Hardware [Member]
Total revenue	1,115,815	765,690	5,223,319	9,955,861
Net loss	(3,273,373)	(1,032,650)	(5,464,365)	(2,093,739)
Depreciation and amortization	17,529	8,689	46,524	25,137
Interest expense	0	0	0	0
Operating Segments [Member] | Home Goods [Member]
Total revenue	2,753,173	0	5,038,462	0
Net loss	(18,242,393)	0	(20,420,109)	0
Depreciation and amortization	107,802	0	230,532	0
Interest expense	0	0	(1,456,391)	0
Operating Segments [Member] | Ecommerce [Member]
Total revenue	155,366	0	343,820	0
Net loss	(6,640,857)	0	(7,328,018)	0
Depreciation and amortization	165,522	0	324,844	0
Interest expense	0	0	0	0
Operating Segments [Member] | Corporate and Other [Member]
Total revenue	0	0	0	0
Net loss	(2,947,680)	(230,527)	(2,399,256)	(231,956)
Depreciation and amortization	0	0	0	0
Interest expense	$ 1,035,256	$ 238,185	$ 2,491,647	$ 238,185

16. Segment Reporting (Detail70

16. Segment Reporting (Details - Segment assets) - USD ($)	Sep. 30, 2014	Dec. 31, 2013	Sep. 30, 2013
Assets	$ 15,741,463	$ 2,295,191	$ 25,137
All segments [Member]
Assets	63,337,860		2,025,334
Intersegment Eliminations [Member] | Funding Receivables [Member]
Assets	(46,654,020)		0
Intersegment Eliminations [Member] | Notes Receivable [Member]
Assets	(851,237)		0
Intersegment Eliminations [Member] | Interest Receivable [Member]
Assets	(34,828)		0
Intersegment Eliminations [Member] | Deferred Financing Fee [Member]
Assets	(16,250)		0
Intersegment Eliminations [Member] | Accrued Fees [Member]
Assets	(40,062)		0
Hardware [Member]
Assets	4,890,469		2,025,334
Home Goods [Member]
Assets	8,960,441		0
Ecommerce [Member]
Assets	4,748,416		0
Corporate Segment [Member]
Assets	$ 44,738,534		$ 0

16. Segment Reporting (Detail71

16. Segment Reporting (Details Narrative)	Sep. 30, 2014USD ($)
Loan Agreement [Member]
Credit line maximum	$ 3,000,000
Credit line balance	651,237
Hardware [Member]
Funding to segments	7,384,000
Home Goods [Member]
Funding to segments	882,000
Promissory note	200,000
Ecommerce [Member]
Funding to segments	$ 61,000

17. Income Taxes (Details Narra

17. Income Taxes (Details Narrative)	Sep. 30, 2014USD ($)
As Seen On TV, Inc. [Member]
Net operating loss carry forward	$ 31,222,000
Infusion Brands International Inc [Member]
Net operating loss carry forward	25,217,000
Variable Interest Entity, Primary Beneficiary [Member]
Net operating loss carry forward	$ 10,476,000