As Seen On TV (ASTVF) 10-Q 12 Feb 14 2014 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Dec. 31, 2013	Feb. 11, 2014
Document and Entity Information [Abstract]	'	'
Document Type	'10-Q	'
Amendment Flag	'false	'
Document Period End Date	31-Dec-13	'
Entity Registrant Name	'As Seen On TV, Inc.	'
Entity Central Index Key	'0001432967	'
Current Fiscal Year End Date	'--03-31	'
Document Fiscal Period Focus	'Q3	'
Document Fiscal Year Focus	'2014	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Common Stock, Shares Outstanding	'	71,741,250

CONDENSED_CONSOLIDATED_BALANCE

CONDENSED CONSOLIDATED BALANCE SHEETS (USD $)	Dec. 31, 2013	Mar. 31, 2013
Current assets:	'	'
Cash and cash equivalents	$189,658	$2,352,730
Accounts receivable, net	288,765	2,559,332
Advances on inventory purchases	'	67,455
Inventories	86,123	788,727
Note receivable on asset sale - current	225,000	'
Prepaid expenses and other current assets	450,477	792,450
Total current assets	1,240,023	6,560,694
Restricted cash - non current	82,811	450,000
Certificate of deposit - non current	'	50,489
Note receivable on asset sale - non current	675,000	'
Property and equipment, net	50,619	144,801
Goodwill	'	9,300,000
Intangible assets, net	4,468,622	10,567,655
Deposits	2,185	17,504
Total assets	6,519,260	27,091,143
Current liabilities:	'	'
Accounts payable	421,127	1,366,426
Deferred revenue	77,559	173,750
Accrued registration rights penalty	156,000	156,000
Accrued expenses and other current liabilities	291,865	727,730
Note payable - related party	'	100,000
Accrued interest - related party	2,380	425
Notes payable - current portion	383,138	281,805
Warrant liability	1,864,962	11,689,306
Current liabilities of discontinued operations	918,125	1,673,368
Total current liabilities	4,115,156	16,168,810
Notes payable - non current	106,472	193,107
Commitments and contingencies	'	'
Stockholders' equity (deficiency):	'	'
Preferred stock, $.0001 par value; 10,000,000 shares authorized; no shares issued and outstanding at December 31, 2013 and March 31, 2013, respectively.	'	'
Common stock, $.0001 par value; 750,000,000 shares authorized and 71,741,250 and 71,282,066 issued and outstanding at December 31, 2013 and March 31, 2013, respectively.	7,174	7,128
Additional paid-in capital	24,982,640	24,293,947
Accumulated deficit	-22,692,182	-13,571,849
Total shareholders' equity	2,297,632	10,729,226
Total liabilities and shareholders' equity	$6,519,260	$27,091,143

CONDENSED_CONSOLIDATED_BALANCE1

CONDENSED CONSOLIDATED BALANCE SHEETS (Parenthetical) (USD $)	Dec. 31, 2013	Mar. 31, 2013
CONDENSED CONSOLIDATED BALANCE SHEETS [Abstract]	'	'
Preferred stock, par value per share	$0.00	$0.00
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value per share	$0.00	$0.00
Common stock, shares authorized	750,000,000	750,000,000
Common stock, shares issued	71,741,250	71,282,066
Common stock, shares outstanding	71,741,250	71,282,066

CONDENSED_CONSOLIDATED_STATEME

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (USD $)	3 Months Ended		9 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS [Abstract]	'	'	'	'
Revenues	$502,507	$5,834,246	$1,889,993	$6,872,201
Costs of revenues	457,203	2,787,711	1,215,181	3,821,018
Gross profit	45,304	3,046,535	674,812	3,051,183
Operating expenses:	'	'	'	'
Selling and marketing expenses	-57,928	2,334,379	65,982	2,534,239
General and administrative expenses	1,215,394	1,618,976	4,290,318	3,884,910
Loss from operations	-1,112,162	-906,820	-3,681,488	-3,367,966
Other (income) expense:	'	'	'	'
Warrant revaluation	-3,464,381	13,473,948	-9,824,344	8,790,512
Other (income) expense	-99	-36,450	-21,710	-40,084
Interest expense	5,165	799,272	11,705	1,586,499
Interest expense - related party	1,183	'	6,298	'
Total other (income) expense	-3,458,132	14,236,770	-9,828,051	10,336,927
Income (loss) from continuing operations before income taxes	2,345,970	-15,143,590	6,146,563	-13,704,893
Provision for income taxes	'	'	'	'
Income (loss) from continuing operations	2,345,970	-15,143,590	6,146,563	-13,704,893
Loss from discontinued operations, net of income taxes	-82,315	'	-15,266,896	'
Net income (loss)	$2,263,655	($15,143,590)	($9,120,333)	($13,704,893)
Basic	'	'	'	'
Continuing operations	$0.03	($0.38)	$0.09	($0.39)
Discontinued operations	$0	$0	($0.21)	$0
Basic	$0.03	($0.38)	($0.13)	($0.39)
Diluted	'	'	'	'
Continuing operations	$0.03	($0.38)	$0.08	($0.39)
Discontinued operations	$0	$0	($0.21)	$0
Diluted	$0.03	($0.38)	($0.13)	($0.39)
Weighted average shares:	'	'	'	'
Basic	71,741,250	39,806,991	71,559,411	34,739,260
Diluted	72,763,977	39,806,991	72,619,496	34,739,260

CONDENSED_CONSOLIDATED_STATEME1

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY (USD $)	Total	Common Stock [Member]	Additional Paid-In Capital [Member]	Accumulated Deficit [Member]
Balance at Mar. 31, 2013	$10,729,226	$7,128	$24,293,947	($13,571,849)
Balance, shares at Mar. 31, 2013	71,282,066	71,282,066	'	'
Rounding shares on eDiets transaction	'	416	'	'
Share based compensation - options	802,868	'	802,868	'
Warrants issued for services	-114,129	'	-114,129	'
Shares issued under consulting agreement	'	14	-14	'
Shares issued under consulting agreement, shares	'	142,500	'	'
Shares issued under repricing agreement	'	32	-32	'
Shares issued under repricing agreement, shares	'	316,268	'	'
Net loss	-9,120,333	'	'	-9,120,333
Balance at Dec. 31, 2013	$2,297,632	$7,174	$24,982,640	($22,692,182)
Balance, shares at Dec. 31, 2013	71,741,250	71,741,250	'	'

CONDENSED_CONSOLIDATED_STATEME2

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (USD $)	9 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Cash flows from operating activities:	'	'
Net income (loss)	($9,120,333)	($13,704,893)
Adjustments to reconcile net income (loss) to net cash used in operating activities:	'	'
Depreciation and amortization	918,147	38,190
Impairment related to divestiture of meal delivery component	14,631,439	'
Meal delivery component asset sale	-1,100,000	'
Amortization of discount on convertible debt	'	1,249,793
Amortization of deferred financing costs	'	305,492
Loss on disposal of property and equipment	33,060	'
Warrants issued for services	-114,129	134,367
Share-based compensation	802,868	309,675
Shares issued for consulting services	'	292,496
Change in fair value of warrants	-9,824,344	8,790,512
Accrued interest - convertible note	'	28,133
Inventory write-off	238,399	231,750
Changes in operating assets and liabilities:	'	'
Accounts receivable	2,270,567	-1,379,105
Advances on inventory purchases	67,455	-31,620
Inventories, net	464,205	-1,114,886
Prepaid expenses and other current assets	357,634	-441,279
Increase (decrease) in deposits	15,319	-2,185
Accounts payable, including liabilities related to discontinued operations	-1,700,542	638,754
Deferred revenue	-96,191	-27,750
Accrued interest expense - related party	1,955	'
Accrued expenses and other current liabilities	-435,867	174,093
Net cash used in operating activities	-2,590,358	-4,508,463
Cash flows from investing activities:	'	'
Decrease in restricted cash	367,189	'
Decrease in note receivable	'	-2,000,000
Certificate of deposit - non current	50,489	-382
Proceeds from collections on notes receivable	200,000	'
Purchase of intangible assets	-98,956	-1,565,525
Purchases of property, plant and equipment	-6,134	-3,627
Net cash provided by (used in) investing activities	512,588	-3,569,534
Cash flows from financing activities:	'	'
Proceeds from issuance of convertible debt	'	1,275,000
Costs associated with convertible debt	'	-162,060
Proceeds of notes payable	150,000	159,812
Repayment of notes payable	-135,302	-117,462
Repayment of note payable - related party	-100,000	'
Proceeds from private placements of common stock	'	7,287,200
Costs associated with private placement of common stock	'	-885,611
Net cash provided by (used in) financing activities	-85,302	7,556,879
Net cash increase (decrease) in cash and cash equivalents	-2,163,072	-521,118
Cash and cash equivalents - beginning of period	2,352,730	4,683,186
Cash and cash equivalents - end of period	189,658	4,162,068
Supplemental disclosures of cash flow information:	'	'
Interest paid in cash	3,178	1,219
Taxes paid in cash	'	'
Non Cash Investment and Financing Activities	'	'
Common shares issued on acquisition deposit	'	257,500
Warrants issued with debt	'	860,112
Beneficial conversion feature on note payable	'	533,032
Warrant issued for asset acquisition	'	241,880
Liability recorded for asset acquisition	'	50,000
Insurance premiums financed through notes payable	42,823	155,162
Common shares issued in conversion of notes payable	'	1,303,133
Reclassification of warrant liabilities to equity	'	6,386,307
Warrants issued in Unit Offering	'	5,170,768
Shares issued under repricing agreement	'	574
Shares issued to placement agent in Unit Offering	'	$10

Description_of_Our_Business_Li

Description of Our Business, Liquidity and Going Concern, and Basis of Presentation	9 Months Ended
	Dec. 31, 2013
Description of Our Business, Liquidity and Going Concern, and Basis of Presentation [Abstract]	'
Description of Our Business, Liquidity and Going Concern, and Basis of Presentation	'
	Note 1.
	Description of Our Business, Liquidity and Going Concern, and Basis of Presentation
	Description of Our Business
	As Seen On TV, Inc. ("ASTV", "we", "our" or the "Company") is a direct response marketing company and owner of AsSeenOnTV.com and eDiets.com. We identify, develop and market consumer products for global distribution via TV, Internet and retail channels. Following our February 2013 acquisition of eDiets.com, Inc. ("eDiets"), our business is organized along two segments. The As Seen On TV ("ASTV") segment is a direct response marketing company that identifies and advises in the development and marketing of consumer products. The eDiets segment is a subscription-based nationwide weight-loss oriented digital subscription service and, until our discontinuance of the meal delivery component in September 2013, provided dietary and wellness oriented meal delivery services. See Note 4.
	On February 28, 2013, we acquired 100% of the outstanding stock of eDiets pursuant to the terms and conditions of the Agreement and Plan of Merger by and among our Company, eDiets Acquisition Company, a Delaware corporation and wholly owned subsidiary of our Company, and eDiets, dated October 31, 2012. Following the closing, eDiets became a wholly owned subsidiary of our Company (See Note 3). Accordingly, the operating results of eDiets are included in the financial statements from the acquisition date.
	ASTV, a Florida corporation, was organized in November 2006. Our executive offices are located in Clearwater, Florida.
	ASTV
	ASTV generates revenues primarily from three channels, including direct response sales of consumer products, sale of consumer products through a "live-shop" TV venue and ownership of the url AsSeenOnTV.com which operates as a web based outlet for our Company and other direct response businesses.
	Inventors and entrepreneurs submit products or business concepts for our review. Once we identify a suitable product or concept, we negotiate to obtain global marketing and distribution rights. These marketing and distribution agreements typically provide for revenue sharing in the form of a royalty to the inventor or product owner. As of the date of this report, we have marketed several products with limited success.
	Under the terms of an agreement dated November 20, 2013, Tru Hair, Inc., a wholly owned subsidiary of the Company, licensed certain trademarks to a third party in exchange for a cash payment of $25,000 and an undertaking by the third party to use reasonable best efforts to market, distribute and sell certain inventory held by Tru Hair, Inc.
	eDiets
	eDiets develops and markets Internet-based diet and fitness programs, primarily through the url eDiets.com. eDiets also offered through September 2013, a subscription-based nationwide weight-loss oriented meal delivery service. Digital diet plans are personalized according to an individual's weight goals, food and cooking preferences, and include the related shopping lists and recipes.
	Liquidity and Going Concern
	At December 31, 2013, we had a cash balance of approximately $190,000, a working capital deficit of approximately $2.9 million and an accumulated deficit of approximately $22.7 million. We have experienced losses from operations since our inception, and we have relied on a series of private placements and convertible debentures to fund our operations. The Company cannot predict how long it will continue to incur losses or whether it will ever become profitable.
	We have undertaken, and will continue to implement, various measures to address our financial condition, including:
	·
	Significantly curtailing costs and consolidating operations, where feasible.
	·
	Seeking debt, equity and other forms of financing, including funding through strategic partnerships.
	·
	Reducing operations to conserve cash.
	·
	Deferring certain marketing activities.
	·
	Investigating and pursuing transactions with third parties, including strategic transactions and relationships.
	There can be no assurance that we will be able to secure the additional funding we need. If our efforts to do so are unsuccessful, we will be required to further reduce or eliminate our operations and/or seek relief through a filing under the U.S. Bankruptcy Code. These factors, among others, raise substantial doubt about our ability to continue as a going concern. The accompanying condensed consolidated financial statements do not include any adjustments to the recoverability and classification of asset carrying amounts or the amount and classification of liabilities that might result from the outcome of these uncertainties.
	Basis of Presentation
	The condensed consolidated financial statements as of December 31, 2013 and for the three month and nine month periods ended December 31, 2013 and 2012 are unaudited and, in the opinion of management, include all adjustments (consisting only of normal recurring adjustments) necessary to present fairly the financial position as of December 31, 2013, and the results of operations for the three month and nine month periods ended December 31, 2013 and 2012, the statement of shareholders' equity for the nine months ended December 31, 2013 and the statement of cash flows for the nine month periods ended December 31, 2013 and 2012. The results for the nine months ended December 31, 2013 are not necessarily indicative of the results to be expected for the entire year. The condensed consolidated balance sheet as of March 31, 2013 has been derived from audited financial statements for the fiscal year ended March 31, 2013. While management of the Company believes that the disclosures presented are adequate to make the information not misleading, these condensed consolidated financial statements should be read in conjunction with audited consolidated financial statements and the footnotes thereto for the fiscal year ended March 31, 2013 as filed with the Securities and Exchange Commission with our Form 10-K on June 28, 2013 (the "Audited 2013 Financial Statements"). The audit report of EisnerAmper LLP, the Company's independent registered public accounting firm, dated June 28, 2013, included an explanatory paragraph about the existence of substantial doubt concerning the Company's ability to continue as a going concern.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	9 Months Ended
	Dec. 31, 2013
Summary of Significant Accounting Policies [Abstract]	'
Summary of Significant Accounting Policies	'
	Note 2.
	Summary of Significant Accounting Policies
	Accounting Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. Estimates also affect the reported amounts of revenue and expenses during the reported periods. Our management believes the estimates utilized in preparing our consolidated financial statements are reasonable. Actual results could differ from these estimates.
	We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United States of America. We believe the following critical accounting policies involve the most significant judgments and estimates used in the preparation of our consolidated financial statements.
	Allowance for Doubtful Accounts: The allowance for doubtful accounts which is based on an evaluation of our outstanding accounts receivable including the age of amounts due, the financial condition of our specific customers, knowledge of our industry unit and historical bad debt experience. This evaluation methodology has proved to provide a reasonable estimate of bad debt expense in the past and we intend to continue to employ this approach in our analysis of collectability.
	Allowance for Sales Returns: In the direct response industry, purchased items are generally returnable for a certain period after purchase. We attempt to estimate returns and provide an allowance for sales returns where applicable. Our estimates are based on historical experience and knowledge of the products sold. The allowance for estimated sales returns totaled $0 and approximately $209,000 at December 31, 2013 and March 31, 2013, respectively.
	Goodwill: Goodwill is not amortized but is subject to periodic testing for impairment in accordance with Accounting Standards Codification ("ASC") Topic 350 -- Intangibles - Goodwill and Other - Testing Indefinite-Lived Intangible Assets for Impairment. The test for impairment was to be conducted annually or more frequently if events occur or circumstances change indicating that the fair value of the goodwill may be below its carrying amount. In connection with the Company's decision to divest the dietary meal delivery component in September 2013, the Company determined that it would not be able to recover the carrying value of its investment in this component and therefore recorded a loss of $9,300,000 related to the associated goodwill, which was recorded in loss from discontinued operations.
	The following provides a roll-forward of the Company's goodwill:
	Balance as of March 31, 2013	$	9,300,000	)
	Impairment		(9,300,000	)
	Balance as of December 31, 2013	$	-
	Intangible Assets: Intangible assets include acquired customer relationships, urls and trademarks. Intangible assets with finite lives are amortized using the straight-line method over the estimated economic lives of the assets of five years in accordance with ASC Topic 350 -- Intangibles - Goodwill and Other - Testing Indefinite-Lived Intangible Assets for Impairment. Long-lived assets, including intangible assets with finite lives, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. In connection with the Company's decision to divest the dietary meal delivery component in September 2013, the Company determined that it would not be able to recover the carrying value of its finite-lived intangible assets in this component and therefore recorded a loss of $5,331,000 which represented the excess carrying value over the related fair value of these assets, which was recorded in loss from discontinued operations.
	Income Taxes: We use the asset and liability method to determine our income tax expense or benefit. Deferred tax assets and liabilities are computed based on temporary differences between the financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates that are expected to be in effect when the differences are expected to be recovered or settled. Any resulting net deferred tax assets are evaluated for recoverability and, accordingly, a valuation allowance is provided when it is more likely than not that all or some portion of the deferred tax asset will not be realized.
	Restricted Cash
	Restricted cash represents funds held by eDiets credit card processors.
	Revenue Recognition
	We recognize revenue from product sales in accordance with Financial Accounting Standards Board ("FASB") ASC 605 - Revenue Recognition. Following agreements or orders from customers, we ship products to our customers often through a third party facilitator. Revenue from product sales is only recognized when substantially all the risks and rewards of ownership have transferred to our customers, the selling price is fixed and collection is reasonably assured. Typically, these criteria are met when our customer's order is received and we receive acknowledgment of receipt by a third party shipper and collection is reasonably assured.
	We recognized deferred revenue for our dietary meal delivery program as payment is made in advance of the actual meal delivery. We also recognize deferred revenue related to our online dietary subscription services as payments are made in advance of the full subscription period. As of December 31, 2013 and March 31, 2013, we had recognized deferred revenue of approximately $78,000 and $174,000, respectively.
	The Company has a return policy on its ASTV sales whereby the customer can return any product within 60-days of receipt for a full refund, excluding shipping and handling. However, historically the Company has accepted returns past 60-days of receipt. The Company provides an allowance for returns based upon specific product warranty agreements and past experience and industry knowledge. All significant returns for the periods presented have been offset against gross sales. The Company also provides a reserve for warranties, which is not significant and is included in accrued expense.
	eDiets' meal delivery revenue, through the divestiture date, was recognized upon delivery and transfer of title to the product. This occurred upon shipment from the Company's fulfillment center and delivery to the end-customer. eDiets' digital revenue is generated by the Company offering membership subscriptions to the proprietary content contained in its websites. Subscriptions are paid in advance, mainly via credit/debit cards, and cash receipts are recognized as deferred revenue and are recorded as revenue on a straight-line basis over the period of the digital plan subscription.
	Receivables
	Accounts receivable consists of amounts due from the sale of our direct response, home shopping related products and dietary programs. Our allowance for doubtful accounts at December 31, 2013 and March 31, 2013, totaled $0 and $152,000, respectively. The allowances are estimated based on historical customer experience and industry knowledge.
	Inventories and Advances on Inventory Purchases
	Inventories are stated at the lower of cost or market. Cost is determined using a first-in, first-out, or FIFO, method. We review our inventory for excess or obsolete inventory and write-down obsolete or otherwise unmarketable inventory to its estimated net realizable value.
	Advances on inventory purchases represent payments made to our product suppliers in advance of delivery to the Company. It is common industry practice to require a substantial deposit against products ordered before commencement of manufacturing, particularly with off-shore suppliers. Additional advance payments may also be required upon achievement of certain agreed upon manufacturing or shipment benchmarks. Upon delivery and receipt by the Company of the items ordered, and the Company taking title to the goods, the balances are transferred to inventory.
	Property and Equipment, net
	We record property, equipment and leasehold improvements at historical cost. Expenditures for maintenance and repairs are recorded to expense; additions and improvements are capitalized. We provide for depreciation using the straight-line method at rates that approximate the estimated useful lives of the assets. Leasehold improvements are amortized on a straight-line basis over the shorter of the useful life of the improvement or the remaining term of the lease.
	Property and equipment, net consists of the following:
	Property and equipment		Estimated		December 31,			March 31,
			Useful Lives		2013			2013
	Computers and software		3 Years		$	61,892		$	120,041
	Office equipment and furniture		5-7 Years			67,693			94,248
	Leasehold improvements		1-3 Years			62,610			62,610
						192,195			276,899
	Less: accumulated depreciation and amortization					(141,576	)		(132,098	)
					$	50,619		$	144,801
	Depreciation and amortization expense totaled approximately $9,000 and $52,000 for the three and nine month periods ended December 31, 2013, respectively, and $13,000 and $38,000 for the three and nine month periods ending December 31, 2012.
	Intangible Assets
	Intangible assets consisted of the following at December 31, 2013 and March 31, 2013:
			March 31,				Amortization				Impairment			Additions		December 31,			Estimated
			2013				Expense									2013			Useful Life
							for the
							Nine Months
							Ended
							December 31,
							2013
	Customer relationships		$	6,000,000			$				$	(5,000,000	)	$	-	$	1,000,000		5 years
	URL's			1,000,000								(660,000	)		98,956		438,956		5 years
	Trademarks			859,439								(588,439	)		-		271,000		5 years
	AsSeenOnTV.com			2,839,216											-		2,839,216		Indefinite
				10,698,655								(6,248,439	)		98,956		4,549,172
	Accumulated amortization			(131,000	)			(866,500	)			917,000			-		(80,550	)
			$	10,567,655			$	(866,500	)		$	(5,331,439	)	$	98,956	$	4,468,622
	Long-lived assets, including intangible assets with finite lives, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable.
	The straight-line method is being used to amortize the Company's finite lived intangible assets over their respective lives. Related amortization expense recognized was approximately $81,000 and $867,000 for the three and nine month periods ended December 31, 2013, respectively. Amortization expense for the next five succeeding fiscal years is estimated as follows:
	March 31,
	2014 remaining three months	$   90,000
	2015	$342,000
	2016	$342,000
	2017	$342,000
	2018	$342,000
	2019	$171,000
Earnings (Loss) Per Share
Basic earnings per share is based on the weighted effect of all common shares issued and outstanding and is calculated by dividing net income (loss) available to common shareholders by the weighted average number of common shares outstanding during the period. Diluted earnings per share is calculated by dividing net income available to common shareholders by the weighted average number of common shares used in the basic earnings per share calculation plus the number of common shares, if any, that would be issued assuming conversion of all potentially dilutive securities outstanding.
The following securities were not included in the computation of diluted net earnings per share as their effective would be anti-dilutive:
		Three Months Ended								Nine Months Ended
		December 31,								December 31,
		2013				2012				2013			2012
Stock options			7,992,963				1,606,359				7,992,963			1,231,136
Warrants			64,833,369				64,172,176				64,833,369			58,978,667
			72,826,332				65,778,535				72,826,332			60,209,803
Concentration of Credit Risk
Financial instruments that potentially expose us to concentrations of credit risk consist primarily of cash, cash equivalents and trade accounts receivable. Cash and cash equivalents are held with financial institutions in the United States and from time to time we may have balances that exceed the amount of insurance provided by the Federal Deposit Insurance Corporation on such deposits. Concentration of credit risk with respect to our trade accounts receivable to our customers is limited to $288,765 at December 31, 2013. Credit is extended to our customers, based on an evaluation of a customer's financial condition and collateral is not required.
Advertising and Promotional Costs
Advertising and promotional costs are expensed when incurred and totaled approximately $4,000 and $16,000 for the three month periods ended December 31, 2013 and 2012, respectively, and approximately $34,000 and $70,000 for the nine month periods ended December 31, 2013 and 2012, respectively.
Fair Value Measurements
FASB ASC 820 - Fair Value Measurements and Disclosures, defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. FASB ASC 820 requires disclosures about the fair value of all financial instruments, whether or not recognized, for financial statement purposes. Disclosures about the fair value of financial instruments are based on pertinent information available to us on December 31, 2013 and March 31, 2013, respectively. Accordingly, the estimates presented in these financial statements are not necessarily indicative of the amounts that could be realized on disposition of the financial instruments.
FASB ASC 820 specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).
The three levels of the fair value hierarchy are as follows:
Level 1 - Quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.
Level 2 - Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly. Level 2 includes financial instruments that are valued using models or other valuation methodologies. These models consider various assumptions, including volatility factors, current market prices and contractual prices for the underlying financial instruments. Substantially all of these assumptions are observable in the marketplace, can be derived from observable data or are supported by observable levels at which transactions are executed in the marketplace.
Level 3 - Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.
The carrying amounts reported in the consolidated balance sheet for cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. The fair value of notes payable are based on borrowing rates that are available to the Company for loans with similar terms, collateral and maturity. The estimated fair value of notes payable approximates the carrying value. Determination of fair value of related party payables is not practicable due to their related party nature.
Accounting Standards Updates
There have been no recent accounting pronouncements or changes in accounting pronouncements during the nine months ended December 31, 2013, as compared to the recent accounting pronouncements described in the Company's Audited 2013 Financial Statements that are of material significance, or have potential material significance to the Company.
Principles of Consolidation
The consolidated financial statements include the accounts of the Company and its consolidated subsidiaries. All inter-company account balances and transactions have been eliminated in consolidation.

eDiets_Acquisition_and_Sale_of

eDiets Acquisition and Sale of Meal Delivery Service	9 Months Ended
	Dec. 31, 2013
eDiets Acquisition and Sale of Meal Delivery Service [Abstract]	'
eDiets Acquisition and Sale of Meal Delivery Service	'
	Note 3.
	eDiets Acquisition and Sale of Meal Delivery Service
	On February 28, 2013, the Company completed the purchase of 100% of the outstanding common stock of eDiets.com, Inc., a publicly held company organized under the laws of the State of Delaware ("eDiets"), offering subscription-based weight-loss oriented meal delivery service and individualized digital subscription-based weight-loss and wellness programs. Pursuant to the terms and conditions of the Agreement and Plan of Merger by and among our Company, eDiets Acquisition Company, a Delaware corporation and wholly owned subsidiary of our Company, and eDiets, dated October 31, 2012 we issued an aggregate of 19,077,686 shares of our common stock, at the ratio of 1.2667 shares of our common stock for each outstanding share of eDiets' common stock, to the eDiets' stockholders. Following the closing, eDiets became a wholly owned subsidiary of our Company.
	At completion, we believed the acquisition of eDiets could create a more scalable business and facilitate our strategic objective of becoming one of the top providers of ecommerce products and solutions. In addition, while there were no assurances, it was anticipated that the acquisition would allow us to expand our product offerings, realize potential synergies in marketing and media purchases, realize potential cost savings in administrative expenses and the costs associated with public company compliance, and take advantage of product cross-selling opportunities.
	The total purchase price for eDiets was approximately $15.1 million. The purchase price consisted of approximately (i) $2.4 million in cash, (ii) $11.1 million in the Company's common stock, valued based on the closing price of the stock on February 28, 2013, (iii) $0.9 million representing the fair value of the Company's options issued to eDiets' employees and warrants issued to eDiets consultants, and (iv) assumed liability of $600,000 in principal and $92,057 of related accrued interest in eDiets notes payable to related parties, which converted into 988,654 shares of common stock at $0.70 per share and warrants to purchase 494,328 shares of common stock of the Company, all pursuant to the Agreement and Plan of Merger. In accordance with accounting standards of business combinations, we accounted for the acquisition of eDiets under the acquisition method. Under the acquisition method, the assets acquired and liabilities assumed at the date of acquisition were recorded in the consolidated financial statements at their respective fair values at the date of acquisition. The excess of the purchase price over the fair value of the acquired net assets has been recorded as goodwill. eDiets' results of operations are included in our consolidated financial statements from the date of acquisition.
	The determination of the estimated fair value of the acquired assets and liabilities assumed required management to make significant estimates and assumptions. We determined the fair value by applying established valuation techniques, based on information that management believed to be relevant to this determination. The following table summarizes the purchase price allocation of the fair value of the assets acquired and liabilities assumed at the date of acquisition:
	Cash and cash equivalents	$	241,344
	Restricted cash		450,000
	Accounts receivable		118,172
	Inventory		75,522
	Prepaid expenses and other assets		275,170
	Property, plant and equipment		61,342
	Intangibles
	Customer relationships		6,000,000
	URL's		1,000,000
	Trademarks		859,439
	Total assets acquired		9,080,989
	Accounts payable		(2,318,986	)
	Accrued expenses		(443,364	)
	Notes payable		(463,672	)
	Total liabilities assumed		(3,226,022	)
	Net assets acquired	$	5,854,967
	The purchase price exceeded the fair value of the net assets acquired by $9,300,000, which was recorded as goodwill. Acquisition costs, consisting of legal, consulting and other costs related to the acquisition aggregated approximately $278,000 and included $82,650 for an acquisition consulting fee payable in 142,500 shares of common stock which were issued in July 2013.
	In connection with the Company's decision to divest the dietary meal delivery component in September 2013, the Company determined that it would not be able to recover the carrying value of its investment in this component and therefore recorded a loss which is included in discontinued operations. See Note 4.
	The accompanying condensed consolidated financial statements do not include any revenues or expenses related to the eDiets business on or prior to February 28, 2013, the closing date of the acquisition. The condensed consolidated statements of operations for the three month and nine month periods ended December 31, 2013 include a loss from discontinued operations of approximately $82,000 and $15,267,000, respectively, related to eDiets.
	In connection with the acquisition, the Company acquired an aggregate of $463,672 of notes payable, consisting of $100,000 due to a former director of eDiets, $100,000 due to a former director of eDiets who is currently a director of the Company and $263,672 due to a former landlord of eDiets. The annual interest rate on the director and former director notes is 5%. The landlord note is interest free, absent default.
	In addition, under the provisions of ASC 805-Business Combinations, the Company recognized as stock-based compensation the difference in fair value between the eDiets options outstanding at the acquisition date and the replacement ASTV options granted. The fair value of the eDiets' options replaced was recorded as consideration in the acquisition. The excess fair value of the ASTV replacement options over the fair value of the eDiets options, totaling approximately $694,000, was recognized as compensation cost in the fiscal year ended March 31, 2013.
	At the time of acquisition, eDiets had approximately $61.2 million in net operating loss carryforwards. Those net operating loss carryforwards will be subject to the Internal Revenue Code 382 ownership change rules which will limit future use by eDiets, as a subsidiary of the Company, to approximately $0.50 million per year.

Discontinued_Operations

Discontinued Operations	9 Months Ended
	Dec. 31, 2013
Discontinued Operations [Abstract]	'
Discontinued Operations	'
	Note 4.
	Discontinued Operations
	On October 11, 2013, the Company completed the sale to Chefs Diet National Co., LLC ("Chef's Diet"), a subsidiary of Chef's Diet Corp., of certain assets (the "Meal Delivery Assets") relating to the eDiets meal delivery business pursuant to an Asset Purchase and Revenue Sharing Agreement (the "Agreement") dated August 23, 2013 between eDiets and Chef's Diet. The disposed assets consist primarily of a customer database of active and inactive eDiets customers. In addition, eDiets granted Chef's Diet a perpetual royalty-free license to content and certain other intellectual property used in connection with the eDiets meal delivery business. While the transaction was not completed until October 11, 2013, the transaction met the criteria of held-for-sale accounting as of September 30, 2013 and has been presented in accordance with the provisions of ASC 205-20 Discontinued Operations for all periods presented.
	The base sales price of $1.1 million consisted of an initial cash payment of $200,000, of which $100,000 was collected prior to September 30, 2013, with the additional $100,000 collected during the three months ended December 31, 2013, plus deferred cash payments totaling $900,000 payable as follows: (i) eight quarterly payments beginning January 1, 2014 in an amount equal to the greater of $56,250 or seven percent of adjusted gross revenue for the immediately preceding period, and (ii) eight quarterly payments beginning January 1, 2016 in an amount equal to the greater of $56,250 or five percent of adjusted gross revenue for the immediately preceding period. In addition, Chef's Diet will make up to four quarterly bonus payments of up to $50,000 each if it meets certain customer acquisition and retention targets.
	The Company's meal delivery operations were a component of our eDiets subsidiary which delivered fresh and frozen diet or wellness focused meals to our customers. Management believes this divestiture will allow the Company to streamline its operations and focus its limited recourses on ecommerce based platforms, which it believes is the future of the dietary and wellness industries.
	In connection with the Agreement, the Company retained a perpetual, nonexclusive, worldwide, royalty free right and license to use the Meal Delivery Assets in its business provided that it shall not utilize such assets to promote any fresh, frozen or prepared meal program, as defined.
	For the three month and nine month periods ending December 31, 2013, the Company's meal delivery component had operational losses of $82,000 and $1,735,000, respectively. As a result of this divestiture, the Company recognized a non-cash charge of $14,631,000, including a write down of goodwill of $9,300,000 and $5,331,000 in identifiable intangible assets, resulting from the Company's determination that it would not be able to recover the carrying value of its investment in this component and that it would not be able to recover the carrying value of its finite-lived intangible assets in this component and therefore recorded the related loss in discontinued operations. As a result of this impairment, the Company carries no remaining goodwill. No tangible assets or liabilities were transferred in the divestiture of the meal delivery component.
	The results of operations for the meal delivery component has been reported as discontinued operations in the accompanying condensed consolidated financial statements for all periods presented. The following table summarizes the results of operations for the discontinued component:
		Three Months			Nine Months
		Ended			Ended
		December 31,			December 31,
		2013			2013
	Net sales	$	23,692		$	1,975,673
	Operating (loss)		(82,315	)		(1,735,457	)
	Asset sale		-			1,100,000
	Impairment charge related to goodwill and finite-lived intangibles		-			(14,631,439	)
	Income tax benefit (expense)		-			-
	Loss from discontinued operations, net of taxes	$	(82,315	)	$	(15,266,896	)

Prepaid_expenses_and_other_cur

Prepaid expenses and other current assets	9 Months Ended
	Dec. 31, 2013
Prepaid expenses and other current assets [Abstract]	'
Prepaid expenses and other current assets	'
	Note 5.
	Prepaid expenses and other current assets
	Components of prepaid expenses and other current assets consist of the following:
		December 31,		March 31,
		2013		2013
	Prepaid license fees	$	27,528	$	23,550
	Prepaid insurance		312,244		388,690
	Prepaid investor relations fees		-		8,475
	Prepaid talent fees		110,414		204,167
	Prepaid professional fees		-		57,055
	Prepaid medical and related insurance		-		46,011
	Prepaid expenses - other		291		64,502
		$	450,477	$	792,450

Accrued_expenses_and_other_cur

Accrued expenses and other current liabilities	9 Months Ended
	Dec. 31, 2013
Accrued expenses and other current liabilities [Abstract]	'
Accrued expenses and other current liabilities	'
	Note 6.
	Accrued expenses and other current liabilities
	Accrued expenses and other current liabilities consist of the following:
		December 31,		March 31,
		2013		2013
	Accrued compensation	$	132,333	$	137,505
	Accrued warranty		10,836		52,000
	Accrued sales returns		-		156,838
	Accrued professional fees		69,500		159,000
	Accrued rents		2,651		2,874
	Accrued severance		59,773		179,318
	Accrued other		16,772		40,195
		$	291,865	$	727,730

Warrant_Liabilities

Warrant Liabilities	9 Months Ended
	Dec. 31, 2013
Warrant Liabilities [Abstract]	'
Warrant Liabilities	'
	Note 7.
	Warrant Liabilities
	Warrants issued in connection with several private placements contain provisions that protect holders from a decline in the issue price of our common stock (or "down-round" provisions) or that contain net settlement provisions. The Company accounts for these warrants as liabilities instead of equity. Down-round provisions reduce the exercise or conversion price of a warrant or convertible instrument if a company either issues equity shares for a price that is lower than the exercise or conversion price of those instruments or issues new warrants or convertible instruments that have a lower exercise or conversion price. Net settlement provisions allow the holder of the warrant to surrender shares underlying the warrant equal to the exercise price as payment of its exercise price, instead of physically exercising the warrant by paying cash. The Company evaluates whether warrants to acquire its common stock contain provisions that protect holders from declines in the stock price or otherwise could result in modification of the exercise price and/or shares to be issued under the respective warrant agreements based on a variable that is not an input to the fair value of a "fixed-for-fixed" option.
	The Company recognizes these warrants as liabilities at their fair value and remeasures them at fair value on each reporting date.
	The assumptions used in connection with the valuation of warrants issued were as follows:
		December 31,		March 31,
		2013		2013
	Number of shares underlying the warrants	47,726,100		47,726,100
	Exercise price	$0.595 - $0.80		$0.595 - $0.80
	Volatility	150	%	133	%
	Risk-free interest rate	0.38%-1.27	%	0.36%-0.77	%
	Expected dividend yield	0	%	0	%
	Expected warrant life (years)	1.96 - 4.00		2.50 - 4.75
	Stock price	$0.08		$0.35
	Recurring Level 3 Activity and Reconciliation
	The tables below provides a reconciliation of the beginning and ending balances for the liabilities measured at fair value using significant unobservable inputs (Level 3). The table reflects gains and losses for the nine month period ended December 31, 2013, for all financial liabilities categorized as Level 3 as of December 31, 2013.
	Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
		March 31,			Initial		Increase			Reclassed to			December 31,
		2013			Measurements		(Decrease)			Equity			2013
							in
							Fair Value
	2011 Unit Offering	$	8,531,735		$	-	$	(7,111,367	)	$	-		$	1,420,368
	2011 Unit Offering Placement Agent		1,073,855			-		(895,079	)		-			178,776
	2012 Bridge Warrant		231,691			-		(206,020	)		-			25,671
	2012 Bridge Warrant Placement Agent		46,338			-		(41,204	)		-			5,134
	2012 Unit Offering		1,268,686			-		(1,129,571	)		-			139,115
	2012 Unit Offering Placement Agent		432,735			-		(349,568	)		-			83,167
	2013 Merger related notes converted		104,266			-		(91,535	)		-			12,731
		$	11,689,306		$	-	$	(9,824,344	)	$	-		$	1,864,962
		March 31,			Initial		Increase			Reclassed to			December 31,
		2012			Measurements		(Decrease)			Equity			2012
							in
							Fair Value
	2011 Bridge Warrant	$	6,604,706		$	-	$	(966,334	)	$	(5,638,372	)	$	-
	2011 Bridge Warrant Placement Agent		876,119			-		(128,184	)		(747,935	)		-
	2011 Unit Offering		15,816,980			-		8,819,955			-			24,636,935
	2011 Unit Offering Placement Agent		2,499,810			-		601,142			-			3,100,952
	2012 Bridge Warrant		-			716,760		62,430			-			779,190
	2012 Bridge Warrant Placement Agent		-			143,352		12,485			-			155,837
	2012 Unit Offering		-			4,075,834		296,021						4,371,855
	2012 Unit Offering Placement Agent		-			1,094,936		92,997						1,187,933
		$	25,797,615		$	6,030,882	$	8,790,512		$	(6,386,307	)	$	34,232,702
	Number of Warrants Subject to Remeasurement
		Number of Warrants
		March 31,			Warrant					December 31,
		2013			Additions		Reductions			2013
	2011 Unit Offering		33,277,842			-		-			33,277,842
	2011 Unit Offering Placement Agent		4,726,892			-		-			4,726,892
	2012 Bridge Warrant		1,137,735			-		-			1,137,735
	2012 Bridge Warrant Placement Agent		227,546			-		-			227,546
	2012 Unit Offering		6,300,213			-		-			6,300,213
	2012 Unit Offering Placement Agent		1,561,544			-		-			1,561,544
	2013 Merger related notes converted		494,328			-		-			494,328
			47,726,100			-		-			47,726,100

Related_Party_Transactions

Related Party Transactions	9 Months Ended
	Dec. 31, 2013
Related Party Transactions [Abstract]	'
Related Party Transactions	'
	Note 8.
	Related Party Transactions
	Concurrent with the Company's acquisition of eDiets on February 28, 2013, the Company issued 988,654 shares of common stock and warrants to purchase 494,328 shares of common stock in settlement of $600,000 of related eDiets party debt and $92,057 in related interest to an eDiets director and one former director. In addition, during the second quarter, the Company repaid $50,000 in principal to our director, and the remaining $50,000 was repaid with related interest in the third quarter.
	For the period April 1, 2013 through December, 31, 2013, the Company recognized related party interest expense of $6,298 with related accrued interest of $2,380 at December 31, 2013.
	On December 23, 2013, the Company entered into a Note Purchase Agreement with Infusion Brands International, Inc. The Note Purchase Agreement was executed in connection with a possible merger between Infusion Brands and the Company. This agreement provided for a series of notes totaling up to $500,000 through April 15, 2014. As of December 31, 2013, the Company had borrowed $150,000 under this agreement. The notes bear interest at 12% per annum and, if no merger between the parties is completed, mature on June 30, 2014. At December 31, 2013, the Company had accrued $400 of related party interest under the initial note.

Notes_Payable

Notes Payable	9 Months Ended
	Dec. 31, 2013
Notes Payable [Abstract]	'
Notes Payable	'
	Note 9.
	Notes Payable
	In connection with the acquisition of eDiets on February 28, 2013, the Company assumed an aggregate of $463,672 of notes payable, consisting of (i) $100,000 owed to a former director of eDiets who is currently a director of the Company, which matured on June 30, 2013 (ii) $100,000 owed to a former director of eDiets, which matured on June 30, 2013, but has not been repaid and (iii) $263,672 owed to a former landlord of eDiets, which is payable in equal monthly installments, the last of which matures on October 1, 2015. All notes are unsecured and the director and former director notes carry an interest rate of 5% per annum. The landlord note is interest free, absent default.
	At December 31, 2013 and March 31, 2013, the Company had notes payable - current portion of $383,138 and $281,805, respectively. At December 31, 2013 and March 31, 2013, notes payable - current portion included $102,060 due to the former landlord and $100,000 due to the former director of eDiets. In addition, the balances include amounts due under insurance related notes payable. Annual interest rates on these notes range from 5% to 8.4%.
	Notes payable non-current includes $76,472 and $153,107, due to a former landlord at December 31, 2013 and March 31, 2013, respectively, and $30,000 and $40,000 due through fiscal 2016, respectively, due under our asset purchase agreement with Seen On TV.

Commitments_and_Contingencies

Commitments and Contingencies	9 Months Ended
	Dec. 31, 2013
Commitments and Contingencies [Abstract]	'
Commitments and Contingencies	'
	Note 10.
	Commitments and Contingencies
	In connection with the eDiets acquisition, on September 10, 2012, the Company received notice of a complaint filed in Broward County, Florida by an eDiets stockholder against eDiets, members of the board of directors of eDiets and the Company, alleging that eDiets breached its fiduciary duty to its stockholders by entering into the transaction for inadequate consideration. Prior to the deadline for the defendants to answer the complaint, the plaintiff and the defendants in the case filed a stipulation with the court allowing the plaintiff to file an amended complaint. The Company's acquisition of eDiets was consummated on February 28, 2013. On November 19, 2013, the plaintiff voluntarily dismissed the case without prejudice.
	On May 2, 2013, effective May 1, 2013, we entered into an employment agreement with Mr. Ronald C. Pruett Jr. to serve as our chief executive officer. The term of the agreement is for one year and will be automatically renewed for successive one-year periods unless a notice of non-renewal is given by either party or the agreement is otherwise terminated sooner in accordance with its provisions. Pursuant to the agreement, Mr. Pruett will receive an annual base salary of $275,000, together with an additional salary of $275,000 during the first year of his employment with us. Mr. Pruett's base salary may be increased from time to time as determined by the compensation committee of the board of directors. Mr. Pruett voluntarily waived his right to receive payments on his additional salary of $275,000 beginning with the payroll period ending February 10, 2014 and continuing until Mr. Pruett otherwise notifies the Company. In addition to his base salary, Mr. Pruett will be entitled to receive an annual cash bonus calculated by reference to our actual performance during the immediately preceding fiscal year measured against a revenue and adjusted EBITDA (earnings before income taxes, depreciation and amortization) target to be established by Mr. Pruett and the compensation committee and approved by the board of directors. As of February 10, 2014, Mr. Pruett and the compensation committee had yet to establish a revenue and adjusted EBITDA target for our fiscal year ending March 31, 2014. Mr. Pruett also received an option grant to purchase 425,000 shares (the "First Option Grant") of our common stock and a second option grant to purchase 2,625,000 shares (the "Second Option Grant") of our common stock. The First Option Grant vested on the grant date, May 6, 2013, and has a per share exercise price equal to $0.35, the average of the high bid and low asked prices of our common stock on the OTC Bulletin Board on the trading day immediately preceding the grant date. The Second Option Grant has a per share exercise price equal to $0.70. The Second Option Grant vests in four equal tranches on May 6, 2013, May 1, 2014, November 1, 2014 and May 1, 2015. Provided that the agreement has not been terminated, on December 31, 2013, Mr. Pruett became entitled to receive subsequent grants of stock and options, at the compensation committee's option, with an aggregate value of at least $918,750, vesting in four equal tranches on the grant date, May 1, 2014, November 1, 2014 and May 1, 2015. As of February 10, 2014, Mr. Pruett was not granted any additional stock options.
	If Mr. Pruett's employment is terminated due to death, his estate will receive (i) six months' base salary at his then current rate in a lump sum payment and (ii) one year of continued coverage under the Company's employee benefit plans. If Mr. Pruett's employment is terminated due to disability, he will receive (i) six months' base salary at his then current rate, (ii) one year of continued coverage under the Company's employee benefit plans and (iii) any earned but unpaid bonuses, provided that the Company may credit against such amounts any proceeds paid to Mr. Pruett with respect to any disability policy maintained for his benefit. If Mr. Pruett's employment is terminated by the Company without cause or following a change in control or by Mr. Pruett for good reason or following a change in control, Mr. Pruett will receive (i) 12 months' base salary at his then current rate, (ii) continued provision during such 12-month period of benefits under the Company's employee benefit plans, (iii) immediate vesting of all granted but unvested stock options and (iv) a prorated payment of any bonus or other payments earned in connection with any bonus plan in which Mr. Pruett participated at the time of termination. The amount of each payment under (i) shall be reduced by one dollar for each three dollars otherwise payable, until the aggregate amount of all such reductions, together with the aggregate amount of bonus reductions described above, equals $275,000. Mr. Pruett will not be entitled to any compensation if his employment is terminated by the Company for cause or by Mr. Pruett in the absence of good reason.
	On June 13, 2013, TV Goods, Inc. ("TV Goods"), the Company's wholly owned subsidiary, entered into a termination agreement (the "Termination Agreement") with Presser Direct, LLC ("Presser Direct") under which it terminated a Purchasing and Marketing Agreement (the "P & M Agreement") between TV Goods and Presser Direct dated March 7, 2012, relating to the manufacture, marketing, sale and distribution of the SeasonAire heater and related product lines. Under the Termination Agreement, TV Goods agreed to pay approximately $309,000 related to previously purchased inventory and approximately $146,000 attributable to royalty payments under the P & M Agreement, of which $65,000 was to be held in escrow pending delivery of replacements for damaged or defective SeasonAire heaters and related products previously sold by TV Goods. TV Goods also agreed to transfer title to certain assets relating to the products, including infomercials and intellectual property, to Presser Direct. Presser Direct agreed to pay TV Goods $50,000 for existing SeasonAire inventory, to assume obligations to make all royalty payments relating to SeasonAire sales after July 31, 2013 and to assume all liabilities relating to the SeasonAire products after June 13, 2013, except for certain warranty obligations relating to SeasonAire products sold prior to that date. TV Goods and Presser Direct released each other from all obligations under the P & M Agreement, so that the only surviving obligations were those arising under the Termination Agreement.
	Leases
	On February 1, 2012, the Company entered into a new 36-month lease agreement on our existing headquarters facility. Terms of the lease provide for a base rent payments of $7,875 per month for the first twelve months, increasing 3% per year thereafter. The lease contains no provisions for a change in the base rent based on future events or contingent occurrences. In accordance with the provisions ASC 840-Leases, the Company is recognizing lease expenses on a straight-line basis, which total $8,114 per month over the lease term. In connection with the entering into the new leases, the Company recognized income of approximately $71,000 attributable to the recovery of the deferred rent obligation under the previous lease and wrote-off to lease expense $12,420 in security deposits attributable to the prior lease.
	During September 2012, eDiets entered into a one year lease for office space in Pompano Beach, Florida. The lease covered approximately 8,800 square feet at a monthly base rent of $9,800 per month. The Company did not renew this lease upon expiration and no longer occupies this facility.
	The following is a schedule by year of future minimum rental payments required under our lease agreement on December 31, 2013:
		Operating Lease
	Year 1	$	91,900
	Year 2		-
	Year 3		-
	Year 4		-
	Year 5		-
		$	91,900
	Base rent expense recognized by the Company, attributable to its headquarters facility and eDiets facility was approximately $24,000 and $132,000 for the three month and nine month periods ending December 31, 2013, respectively, and $24,000 and $73,000 for the three month and nine month periods ending December 31, 2012.
	Registration Rights
	Under the terms of a 2010 private placement, the Company provided that it would use its best reasonable efforts to cause the related registration statement to become effective within 180 days of the termination date, July 26, 2010, of the offering. We have failed to comply with this registration rights provision and are obligated to make pro rata payments to the subscribers under the 2010 private placement in an amount equal to 1% per month of the aggregate amount invested by the subscribers up to a maximum of 6% of the aggregate amount invested by the subscribers. The maximum amount of penalty to which the Company may be subject is $156,000. The Company has a related accrued liability of $156,000 at both December 31, 2013 and March 31, 2013.

Stockholders_Equity

Stockholders' Equity	9 Months Ended
	Dec. 31, 2013
Stockholders' Equity [Abstract]	'
Stockholders' Equity	'
	Note 11.
	Stockholders' Equity
	Capital Stock
	Preferred Stock
	We are authorized to issue up to 10,000,000 shares of preferred stock, $.0001 par value per share. Our board of directors is authorized, subject to any limitations prescribed by law, to provide for the issuance of the shares of preferred stock in series, and by filing a certificate pursuant to the applicable law of the state of Florida, to establish from time to time the number of shares to be included in each such series, and to fix the designation, powers, preferences and rights of the shares of each such series and any qualifications, limitations or restrictions thereof. No shares of preferred stock were issued or outstanding at December 31, 2013 and March 31, 2013, respectively.
	Common Stock
	At December 31, 2013 and March 31, 2013, we were authorized to issue up to 750,000,000 shares of common stock, $.0001 par value per share.
	At December 31, 2013 and March 31, 2013, the Company had 71,741,250 and 71,282,066 shares issued and outstanding, respectively. Holders are entitled to one vote for each share of common stock (or its equivalent).
	Share Issuances
	Common Stock and Warrants
	On July 19, 2013, the Company issued 142,500 shares of common stock to National Securities Corporation in consideration for consulting and advisory services provided by National Securities Corporation under an advisory services agreement dated August 14, 2012 in connection with the eDiets merger. The $82,650 was recorded as an expense and additional paid-in capital during fiscal year ended March 31, 2013.
	On July 19, 2013, the Company issued an aggregate of 316,268 shares of common stock to the seller of Seen On TV, LLC, in accordance with the anti-dilution protection provisions contained in the June 28, 2012 Seen On TV, LLC asset purchase agreement.
	On November 19, 2012, the Company entered into a licensing and endorsement agreement with Eight Entertainment, LLC furnishing celebrity endorsement services. The agreement is for a 24-month term and provides for the celebrity eDiets endorsements, advertising and promotion programs. In consideration the Company agreed to a one-time payment of $250,000 and the issuance of warrants to purchase up to 6,500,000 shares of common stock as follows:
	Issuance		Number of Shares		Exercise Price		Date of Issuance
	1		1,500,000		$0.01		Within 10 days of effectiveness
	2		1,250,000		$0.25		3 months from agreement
	3		750,000		$0.50		12 months from agreement
	4		1,000,000		$0.75		16 months from agreement
	5		1,000,000		$1.00		20 months from agreement
	6		1,000,000		$2.00		24 months from agreement
			6,500,000
	The actual number of warrants to be granted under the agreement was subject to adjustment downward up to 50%, based upon certain performance goals being achieved relating to weight-loss. These provisions constitute a performance commitment within the meaning of ASC 505 - Equity. In accordance with ASC 505 - Equity, when equity instruments are issued to non-employees in exchange for the receipt of goods or services the equity instruments are measured at fair value at the earlier of the date at which a commitment for performance by the counterparty to earn the equity instruments is reached or the date at which the counterparty's performance is complete. The agreement does not contain a sufficiently large disincentive for nonperformance as forfeiture of the equity instrument is the sole remedy in the event of nonperformance. Therefore, a final measurement date will not be established until performance is complete and ASC 505 - Equity requires the recognition of expense from the transaction be measured at the then-current lowest aggregate fair value at each reporting period with changes in those lowest aggregate fair values between the reporting periods recognized in earnings. The first of two performance goals was met during March 2013 reducing the potential adjustment downward to 25%. On May 15, 2013, the second performance goal was not achieved and warrants to purchase 1,625,000 shares of common stock exercisable at prices from $0.01 to $2.00 per share were forfeited.
	The related campaign talent costs are being recorded in selling and marketing expenses over the performance period of 24 months. The assumptions used at the initial valuation date, November 19, 2012, and December 31, 2013, were as follows:
			Lowest Aggregate Fair Value
			Initial Valuation		31-Dec-13
	Number of shares underlying warrants		3,250,000		4,875,000
	Exercise prices		$0.01 - $2.00		$0.01 - $2.00
	Volatility		174.00%		149.70%
	Risk-free interest rate		0.33%		0.38%
	Expected dividend yield		0.00%		0.00%
	Expected warrant life (years)		3		1.9
	For the three month and nine month periods ending December 31, 2013, the Company recognized marketing expense or expense (reduction) of approximately $(120,000) and $(114,000), respectively, attributable to warrants issued and approximately $31,000 and $94,000, respectively, attributable to the $250,000 cash component paid.
	The Company recognized marketing expense under this agreement of approximately $150,000, including approximately $136,000 attributable to the warrants issued and approximately $14,000 attributable to the cash component for the three and nine month periods ending December 31, 2012.
	A summary of warrants outstanding at December 31, 2013, is as follows:
	Summary of Warrants Outstanding
	Warrant Description		Number of		Exercise		Expiration Dates
			Warrants (A)		Prices
	2010 Other Placements		975,000		$3.00-$10.00		January 13, 2014 - January 24, 2014
	2011 Convertible Notes		431,251		$3.00-$10.00		11-Apr-14
	2011 Private Placement		672,750		$3.00-$10.00		May 27, 2014 - June 15, 2014
	2011 Bridge Warrant		8,789,064		$0.64		29-Aug-14
	2011 Bridge Warrant Placement Agent		1,165,875		$0.64		29-Aug-14
	2011 Unit Offering		33,277,837	(B)	$0.59		28-Oct-16
	2011 Unit Offering Placement Agent		4,726,891	(B)	$0.59		28-Oct-16
	2010 Other Placements		412,500		$0.64-$3.15		June 1, 2014 - June 22, 2015
	2012 Bridge Warrant		1,137,735	(B)	$0.77		September 7, 2015 - September 20, 2015
	2012 Bridge Warrant Placement Agent		227,546	(B)	$0.77		7-Sep-15
	2012 Unit Offering		6,300,213	(B)	$0.80		14-Nov-15
	2012 Unit Offering Placement Agent		1,561,544	(B)	$0.70-$0.80		14-Nov-17
	2012 Talent Compensation		4,875,000		$0.01-$2.00		19-Nov-15
	2013 Merger related notes converted		494,328	(B)	$0.80		14-Nov-15
	2013 eDiets Warrants		910,835		$1.40-$4.74		February 7, 2014 - September 11, 2019
			65,958,369
	-------
	(A)
	All warrants reflect post anti-dilution and repricing provisions applied.
	(B)
	Subject to potential further ant-dilution and repricing adjustment (See Note 7).
	Equity Compensation Plans
	In May 2010, the Company adopted its 2010 Executive Equity Incentive Plan and 2010 Non Executive Equity Incentive Plan (collectively, the "2010 Plans") and granted 600,000 options and 450,000 options, respectively.
	The fair value of each option is estimated on the date of grant using the Black Scholes options pricing model using the assumptions established at that time.
	On June 4, 2012, the Company issued 30,000 options to a direct response consultant. The fair value of the options granted was estimated on the date of grant using the Black Scholes options pricing model using the assumptions established at that time. The following table includes the assumptions used in valuing this grant:
	Number of shares underlying the options			30,000
Exercise price			$0.87
Volatility			185	%
Risk-free interest rate			0.68	%
Expected dividend yield			0	%
Expected option life (years)			5
As the options vested upon grant, the entire fair value of $25,100 was charged to stock-based compensation immediately and is included in general and administrative expenses.
On September 24, 2012, the Company's board of directors adopted the 2013 Equity Compensation Plan (the "2013 Plan" and, together with the 2010 Plans, the "Plans") with terms similar to the previously adopted 2010 Plans. The 2013 Plan authorized the issuance of up to 3,000,000 options to purchase common stock. The 2013 Plan was modified in March 2013 authorizing the issuance of up to 6,000,000 options. On May 6, 2013, the 2013 Plan was further modified, increasing the shares of common stock reserved for issuance under such plan to 9,000,000 shares.
On December 15, 2012, the compensation committee granted 2,075,000 options from the remaining available options under the Plans. The options were granted to 17 employees and directors of the Company. The options granted vest at 20% per year over a five-year period and expire ten years from grant date. The fair value of the options granted was estimated on the grant date using the Black Scholes options pricing model using the assumptions established at that time. The following table includes the assumptions used in valuing this grant:
Number of shares underlying the options			2,075,000
Exercise price			$0.68
Volatility			177	%
Risk-free interest rate			1.18	%
Expected dividend yield			0	%
Expected option life (years)			7
On May 2, 2013, effective May 1, 2013, we entered into an employment agreement with Mr. Ronald C. Pruett Jr. to serve as our chief executive officer. As a component of his compensation package the board of directors approved an option grant to purchase 425,000 shares (the "First Option Grant") of our common stock and a second option grant to purchase 2,625,000 shares (the "Second Option Grant") of our common stock. The First Option Grant vested on the grant date, May 6, 2013, and has a per share exercise price equal to $0.35, the average of the high bid and low asked prices of our common stock on the OTC Bulletin Board on the trading day immediately preceding the grant date. The Second Option Grant has a per share exercise price equal to $0.70. The Second Option Grant vests in four equal tranches on May 6, 2013, May 1, 2014, November 1, 2014 and May 1, 2015. Provided that the agreement has not been terminated, on December 31, 2013, Mr. Pruett became entitled to receive subsequent grants of stock and options, at the compensation committee's discretion, with an aggregate value of at least $918,750, vesting in four equal tranches on the grant date, May 1, 2014, November 1, 2014 and May 1, 2015. As of February 10, 2014, Mr. Pruett was not granted any additional stock options. If Mr. Pruett's employment is terminated for any reason, other than by the Company for cause or by Mr. Pruett in the absence of good reason, he shall be entitled to certain compensation and benefits as provided under the agreement. The following table includes the assumptions used in valuing this grant:
Number of shares underlying the option	425,000			2,625,000
Exercise price	$0.35			$0.70
Volatility	137	%		137	%
Risk-free interest rate	1.19	%		1.19	%
Expected dividend yield	0	%		0	%
Expected option life (years)	7			7
On August 1, 2013, the Company issued 500,000 stock options to Henrik Sandell to serve as the Company's chief operating officer. The fair value of the options granted was estimated on the date of grant using the Black Scholes option pricing model using the assumptions established at that time. The following table includes the assumptions used in valuing this grant:
Number of shares underlying the options			500,000
Exercise price			$0.70
Volatility			159.03	%
Risk-free interest rate			2.15	%
Expected dividend yield			0	%
Expected option life (years)			7
The grant provided that 125,000 options vested upon grant according, $22,250, the fair value of the vested component, was charged to stock based compensation immediately and is included in general and administrative expense.
Mr. Sandell's options vest under the following schedule:
Percent of Grant		Vesting Date
25%		1-Aug-13
25%		1-May-14
25%		1-Nov-14
25%		1-May-15
Stock based compensation for the three month and nine month periods ending December 31, 2013 was approximately $186,000 and $803,000, respectively. Stock based compensation for the three month and nine month periods ending December 31, 2012 was approximately $175,000 and $310,000, respectively. Stock based compensation for all periods presented are included in general and administration expenses, in the accompanying condensed consolidated statements of operations.
Information related to options granted under our option plans at December 31, 2013 and, 2012 and activity for each of the nine months then ended is as follows:
		Shares			Weighted		Weighted Average		Aggregate
					Average		Remaining		Intrinsic Value
					Exercise		Contractual Life
					Price		(Years)
Outstanding at April 1, 2013			5,933,708	(A)	$	2.32		6.55	$	44,475
Granted			3,550,000			0.66		-		-
Exercised			-			-		-		-
Forfeited			(1,461,357	)		5.97		-		-
Expired			(29,388	)		0.83		-		-
Outstanding at December 31, 2013			7,992,963		$	1.39		7.35	$	-
Exercisable at December 31, 2013			4,756,713		$	2.52		6.03	$	-
		Shares			Weighted		Weighted Average		Aggregate
					Average		Remaining		Intrinsic Value
					Exercise		Contractual Life
					Price		(Years)
Outstanding at April 1, 2012			1,025,000		$	1.31		-	$	-
Granted			2,105,000			0.68		-		-
Exercised			-			-		-		-
Forfeited			(12,500	)		0.96		-		-
Expired			-			-		-		-
Outstanding at December 31, 2012			3,117,500		$	0.89		7.67	$	-
Exercisable at December 31, 2012			880,000		$	1.37		3.02	$	-
-------
(A)
Includes 2,816,208 eDiets acquisition adjusted replacement options.
The weighted average grant date fair value of unvested options at December 31, 2013, was approximately $1,256,000 and will be expensed over a weighted average period of 6.33 years.
As of December 31, 2013, there were 4,822,500 options available for further issuance under the Plans.
In addition, under the provisions of ASC 805-Business Combinations, the Company recognized as stock-based compensation the difference in fair value between the eDiets options outstanding at the acquisition date and the replacement ASTV options granted. The fair value of the eDiets' options replaced of $604,218 was recorded as consideration transferred in the acquisition. The excess fair value of the ASTV replacement options over the fair value of the eDiets options was recognized as compensation cost in the year ended March 31, 2013 since substantially all of the options were fully vested. Accordingly, the Company recorded $694,000 in stock-based compensation in March 2013.
No tax benefits are attributable to our share based compensation expense recorded in the accompanying financial statements because we are in a net operating loss position and a full valuation allowance is maintained for all net deferred tax assets. For stock options, the amount of the tax deductions is generally the excess of the fair market value of our shares of common stock over the exercise price of the stock options at the date of exercise.
In the event of any stock split of our outstanding shares of common stock, the board of directors in its discretion may elect to maintain the stated amount of shares reserved under the Plans without giving effect to such stock split. Subject to the limitation on the aggregate number of shares issuable under the Plans, there is no maximum or minimum number of shares as to which a stock grant or plan option may be granted to any person. Grants under the Plans may either be (i) ISOs, (ii) NSOs (iii) awards of our common stock or (iv) rights to make direct purchases of our common stock which may be subject to certain restrictions. Any option granted under the Plans must provide for an exercise price of not less than 100% of the fair market value of the underlying shares on the date of grant, but the exercise price of any ISO granted to an eligible employee owning more than 10% of our outstanding common stock must not be less than 110% of fair market value on the date of the grant. The Plans further provide that with respect to ISOs the aggregate fair market value of the common stock underlying the options which are exercisable by any option holder during any calendar year cannot exceed $100,000. The term of each plan option and the manner in which it may be exercised is determined by the board of directors or the compensation committee, provided that no option may be exercisable more than 10 years after the date of its grant and, in the case of an incentive option granted to an eligible employee owning more than 10% of the common stock, no more than five years after the date of the grant.
At the effective time of the merger with eDiets, each eDiets option that remained outstanding and unexercised following the effective time was deemed amended and is now exercisable for shares of our common stock. The terms and conditions of the options remained the same, except that the number of shares covered by the option, and the exercise price was adjusted to reflect the exchange ratio of 1.2667. The exercise price per share is now equal to the exercise price prior to the effective time, divided by the exchange ratio. The above discussion reflects options and shares adjusted for the exchange ratio.

Segment_Reporting

Segment Reporting	9 Months Ended
	Dec. 31, 2013
Segment Reporting [Abstract]	'
Segment Reporting	'
	Note 12.
	Segment Reporting
	Commencing February 28, 2013, effective with the Company's acquisition of eDiets, the Company organized its business into two operating segments to better align its organization based upon the Company's management structure, products and services offered, markets served and types of customers. The ASTV segment derives its revenues from the marketing and sale of consumer direct response products, including Internet and TV "live shop" venues. The eDiets segment is a subscription-based nationwide weight-loss oriented digital subscription service and, until our discontinuance of the meal delivery component in September 2013, provided dietary and wellness oriented meal delivery services. See Note 4. Management reviews financial information presented on an operating segment basis for the purpose of making certain operating decisions and assessing financial performance.
	Corporate and other expenses include costs that are not specific to a particular segment but are general to the group; included are expenses incurred for administrative and accounting staff, general liability and other insurance, professional fees and other similar corporate expenses. Corporate and other assets include cash and cash equivalents, prepaid expenses and deposits.
	The following tables reflect results of operations from our business segments for the three month and six month periods ending December 31, 2013:
		Three Months Ended December 31, 2013
		ASTV			eDiets			Corporate			Total
								and other
	Revenues	$	373,901		$	128,606		$	-		$	502,507
	Costs of revenues		414,739			42,464			-			457,203
	Gross profit (loss)		(40,838	)		86,142			-			45,304
	Gross profit (loss) %		(11%	)		67%			0%			9%
	Allocated operating expenses:
	Selling and marketing expense		43,981			(101,909	)		-			(57,928	)
	General and administrative expenses		559,726			95,299			560,369			1,215,394
	Income (loss) from operations		(644,545	)		92,752			-560,369			(1,112,162	)
	Revaluation of warrants and interest		(815	)		(4,534	)		3,463,483			3,458,132
	Loss from discontinued operations		-			(82,315	)		-			(82,315	)
	Net income (loss) before taxes	$	(645,360	)	$	5,903		$	2,903,112		$	2,263,655
		Nine Months Ended December 31, 2013
		ASTV			eDiets			Corporate			Total
								and other
	Revenues	$	1,233,092		$	656,901		$	-		$	1,889,993
	Costs of revenues		1,141,667			73,514			-			1,215,181
	Gross profit		91,425			583,387			-			674,812
	Gross profit %		7%			89%			-			36%
	Allocated operating expenses:
	Selling and marketing expense		126,915			(60,933	)		-			65,982
	General and administrative expenses		2,324,192			196,119			1,770,007			4,290,318
	Loss from operations		(2,359,682	)		448,201			(1,770,007	)		(3,681,488	)
	Revaluation of warrants and interest		1,186			1,558			9,824,307			9,828,051
	Loss from discontinued operations		-			(15,266,896	)		-			(15,266,896	)
	Net income (loss) before taxes	$	(2,358,496	)	$	(14,817,137	)	$	8,055,300		$	(9,120,333	)

Subsequent_Events

Subsequent Events	9 Months Ended
	Dec. 31, 2013
Subsequent Events [Abstract]	'
Subsequent Events	'
	Note 13.
	Subsequent Events
	Ronald C. Pruett, Jr., the Company's chief executive officer, voluntarily waived his right to receive Additional Compensation, as defined in Section 3(a) of his employment agreement with the Company, beginning with the payroll period ending February 10, 2014 and continuing until Mr. Pruett otherwise notifies the Company. See Note 10.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policy)	9 Months Ended
	Dec. 31, 2013
Summary of Significant Accounting Policies [Abstract]	'
Accounting Estimates	'
	Accounting Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amount of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements. Estimates also affect the reported amounts of revenue and expenses during the reported periods. Our management believes the estimates utilized in preparing our consolidated financial statements are reasonable. Actual results could differ from these estimates.
	We prepare our consolidated financial statements in accordance with accounting principles generally accepted in the United States of America. We believe the following critical accounting policies involve the most significant judgments and estimates used in the preparation of our consolidated financial statements.
	Allowance for Doubtful Accounts: The allowance for doubtful accounts which is based on an evaluation of our outstanding accounts receivable including the age of amounts due, the financial condition of our specific customers, knowledge of our industry unit and historical bad debt experience. This evaluation methodology has proved to provide a reasonable estimate of bad debt expense in the past and we intend to continue to employ this approach in our analysis of collectability.
	Allowance for Sales Returns: In the direct response industry, purchased items are generally returnable for a certain period after purchase. We attempt to estimate returns and provide an allowance for sales returns where applicable. Our estimates are based on historical experience and knowledge of the products sold. The allowance for estimated sales returns totaled $0 and approximately $209,000 at December 31, 2013 and March 31, 2013, respectively.
	Goodwill: Goodwill is not amortized but is subject to periodic testing for impairment in accordance with Accounting Standards Codification ("ASC") Topic 350 -- Intangibles - Goodwill and Other - Testing Indefinite-Lived Intangible Assets for Impairment. The test for impairment was to be conducted annually or more frequently if events occur or circumstances change indicating that the fair value of the goodwill may be below its carrying amount. In connection with the Company's decision to divest the dietary meal delivery component in September 2013, the Company determined that it would not be able to recover the carrying value of its investment in this component and therefore recorded a loss of $9,300,000 related to the associated goodwill, which was recorded in loss from discontinued operations.
	The following provides a roll-forward of the Company's goodwill:
	Balance as of March 31, 2013	$	9,300,000	)
	Impairment		(9,300,000	)
	Balance as of December 31, 2013	$	-
	Intangible Assets: Intangible assets include acquired customer relationships, urls and trademarks. Intangible assets with finite lives are amortized using the straight-line method over the estimated economic lives of the assets of five years in accordance with ASC Topic 350 -- Intangibles - Goodwill and Other - Testing Indefinite-Lived Intangible Assets for Impairment. Long-lived assets, including intangible assets with finite lives, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable. In connection with the Company's decision to divest the dietary meal delivery component in September 2013, the Company determined that it would not be able to recover the carrying value of its finite-lived intangible assets in this component and therefore recorded a loss of $5,331,000 which represented the excess carrying value over the related fair value of these assets, which was recorded in loss from discontinued operations.
	Income Taxes: We use the asset and liability method to determine our income tax expense or benefit. Deferred tax assets and liabilities are computed based on temporary differences between the financial reporting and tax bases of assets and liabilities and are measured using the enacted tax rates that are expected to be in effect when the differences are expected to be recovered or settled. Any resulting net deferred tax assets are evaluated for recoverability and, accordingly, a valuation allowance is provided when it is more likely than not that all or some portion of the deferred tax asset will not be realized.
Restricted Cash	'
	Restricted Cash
	Restricted cash represents funds held by eDiets credit card processors.
Revenue Recognition	'
	Revenue Recognition
	We recognize revenue from product sales in accordance with Financial Accounting Standards Board ("FASB") ASC 605 - Revenue Recognition. Following agreements or orders from customers, we ship products to our customers often through a third party facilitator. Revenue from product sales is only recognized when substantially all the risks and rewards of ownership have transferred to our customers, the selling price is fixed and collection is reasonably assured. Typically, these criteria are met when our customer's order is received and we receive acknowledgment of receipt by a third party shipper and collection is reasonably assured.
	We recognized deferred revenue for our dietary meal delivery program as payment is made in advance of the actual meal delivery. We also recognize deferred revenue related to our online dietary subscription services as payments are made in advance of the full subscription period. As of December 31, 2013 and March 31, 2013, we had recognized deferred revenue of approximately $78,000 and $174,000, respectively.
	The Company has a return policy on its ASTV sales whereby the customer can return any product within 60-days of receipt for a full refund, excluding shipping and handling. However, historically the Company has accepted returns past 60-days of receipt. The Company provides an allowance for returns based upon specific product warranty agreements and past experience and industry knowledge. All significant returns for the periods presented have been offset against gross sales. The Company also provides a reserve for warranties, which is not significant and is included in accrued expense.
	eDiets' meal delivery revenue, through the divestiture date, was recognized upon delivery and transfer of title to the product. This occurred upon shipment from the Company's fulfillment center and delivery to the end-customer. eDiets' digital revenue is generated by the Company offering membership subscriptions to the proprietary content contained in its websites. Subscriptions are paid in advance, mainly via credit/debit cards, and cash receipts are recognized as deferred revenue and are recorded as revenue on a straight-line basis over the period of the digital plan subscription.
Receivables	'
	Receivables
	Accounts receivable consists of amounts due from the sale of our direct response, home shopping related products and dietary programs. Our allowance for doubtful accounts at December 31, 2013 and March 31, 2013, totaled $0 and $152,000, respectively. The allowances are estimated based on historical customer experience and industry knowledge.
Inventories and Advances on Inventory Purchases	'
	Inventories and Advances on Inventory Purchases
	Inventories are stated at the lower of cost or market. Cost is determined using a first-in, first-out, or FIFO, method. We review our inventory for excess or obsolete inventory and write-down obsolete or otherwise unmarketable inventory to its estimated net realizable value.
	Advances on inventory purchases represent payments made to our product suppliers in advance of delivery to the Company. It is common industry practice to require a substantial deposit against products ordered before commencement of manufacturing, particularly with off-shore suppliers. Additional advance payments may also be required upon achievement of certain agreed upon manufacturing or shipment benchmarks. Upon delivery and receipt by the Company of the items ordered, and the Company taking title to the goods, the balances are transferred to inventory.
Property and Equipment, net	'
	Property and Equipment, net
	We record property, equipment and leasehold improvements at historical cost. Expenditures for maintenance and repairs are recorded to expense; additions and improvements are capitalized. We provide for depreciation using the straight-line method at rates that approximate the estimated useful lives of the assets. Leasehold improvements are amortized on a straight-line basis over the shorter of the useful life of the improvement or the remaining term of the lease.
	Property and equipment, net consists of the following:
	Property and equipment		Estimated		December 31,			March 31,
			Useful Lives		2013			2013
	Computers and software		3 Years		$	61,892		$	120,041
	Office equipment and furniture		5-7 Years			67,693			94,248
	Leasehold improvements		1-3 Years			62,610			62,610
						192,195			276,899
	Less: accumulated depreciation and amortization					(141,576	)		(132,098	)
					$	50,619		$	144,801
	Depreciation and amortization expense totaled approximately $9,000 and $52,000 for the three and nine month periods ended December 31, 2013, respectively, and $13,000 and $38,000 for the three and nine month periods ending December 31, 2012.
Intangible Assets	'
	Intangible Assets
	Intangible assets consisted of the following at December 31, 2013 and March 31, 2013:
			March 31,				Amortization				Impairment			Additions		December 31,			Estimated
			2013				Expense									2013			Useful Life
							for the
							Nine Months
							Ended
							December 31,
							2013
	Customer relationships		$	6,000,000			$				$	(5,000,000	)	$	-	$	1,000,000		5 years
	URL's			1,000,000								(660,000	)		98,956		438,956		5 years
	Trademarks			859,439								(588,439	)		-		271,000		5 years
	AsSeenOnTV.com			2,839,216											-		2,839,216		Indefinite
				10,698,655								(6,248,439	)		98,956		4,549,172
	Accumulated amortization			(131,000	)			(866,500	)			917,000			-		(80,550	)
			$	10,567,655			$	(866,500	)		$	(5,331,439	)	$	98,956	$	4,468,622
	Long-lived assets, including intangible assets with finite lives, are reviewed for impairment whenever events or changes in circumstances indicate that the carrying amount of such assets may not be recoverable.
	The straight-line method is being used to amortize the Company's finite lived intangible assets over their respective lives. Related amortization expense recognized was approximately $81,000 and $867,000 for the three and nine month periods ended December 31, 2013, respectively. Amortization expense for the next five succeeding fiscal years is estimated as follows:
	March 31,
	2014 remaining three months	$   90,000
	2015	$342,000
	2016	$342,000
	2017	$342,000
	2018	$342,000
	2019	$171,000
Earnings (Loss) Per Share	'
	Earnings (Loss) Per Share
	Basic earnings per share is based on the weighted effect of all common shares issued and outstanding and is calculated by dividing net income (loss) available to common shareholders by the weighted average number of common shares outstanding during the period. Diluted earnings per share is calculated by dividing net income available to common shareholders by the weighted average number of common shares used in the basic earnings per share calculation plus the number of common shares, if any, that would be issued assuming conversion of all potentially dilutive securities outstanding.
	The following securities were not included in the computation of diluted net earnings per share as their effective would be anti-dilutive:
			Three Months Ended								Nine Months Ended
			December 31,								December 31,
			2013				2012				2013			2012
	Stock options			7,992,963				1,606,359				7,992,963			1,231,136
	Warrants			64,833,369				64,172,176				64,833,369			58,978,667
				72,826,332				65,778,535				72,826,332			60,209,803
Concentration of Credit Risk	'
	Concentration of Credit Risk
	Financial instruments that potentially expose us to concentrations of credit risk consist primarily of cash, cash equivalents and trade accounts receivable. Cash and cash equivalents are held with financial institutions in the United States and from time to time we may have balances that exceed the amount of insurance provided by the Federal Deposit Insurance Corporation on such deposits. Concentration of credit risk with respect to our trade accounts receivable to our customers is limited to $288,765 at December 31, 2013. Credit is extended to our customers, based on an evaluation of a customer's financial condition and collateral is not required.
Advertising and Promotional Costs	'
	Advertising and Promotional Costs
	Advertising and promotional costs are expensed when incurred and totaled approximately $4,000 and $16,000 for the three month periods ended December 31, 2013 and 2012, respectively, and approximately $34,000 and $70,000 for the nine month periods ended December 31, 2013 and 2012, respectively.
Fair Value Measurements	'
	Fair Value Measurements
	FASB ASC 820 - Fair Value Measurements and Disclosures, defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. FASB ASC 820 requires disclosures about the fair value of all financial instruments, whether or not recognized, for financial statement purposes. Disclosures about the fair value of financial instruments are based on pertinent information available to us on December 31, 2013 and March 31, 2013, respectively. Accordingly, the estimates presented in these financial statements are not necessarily indicative of the amounts that could be realized on disposition of the financial instruments.
	FASB ASC 820 specifies a hierarchy of valuation techniques based on whether the inputs to those valuation techniques are observable or unobservable. Observable inputs reflect market data obtained from independent sources, while unobservable inputs reflect market assumptions. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurement) and the lowest priority to unobservable inputs (Level 3 measurement).
	The three levels of the fair value hierarchy are as follows:
	Level 1 - Quoted prices in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date. Level 1 primarily consists of financial instruments whose value is based on quoted market prices such as exchange-traded instruments and listed equities.
	Level 2 - Inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly. Level 2 includes financial instruments that are valued using models or other valuation methodologies. These models consider various assumptions, including volatility factors, current market prices and contractual prices for the underlying financial instruments. Substantially all of these assumptions are observable in the marketplace, can be derived from observable data or are supported by observable levels at which transactions are executed in the marketplace.
	Level 3 - Unobservable inputs for the asset or liability. Financial instruments are considered Level 3 when their fair values are determined using pricing models, discounted cash flows or similar techniques and at least one significant model assumption or input is unobservable.
	The carrying amounts reported in the consolidated balance sheet for cash and cash equivalents, accounts receivable, accounts payable and accrued expenses approximate their fair value based on the short-term maturity of these instruments. The fair value of notes payable are based on borrowing rates that are available to the Company for loans with similar terms, collateral and maturity. The estimated fair value of notes payable approximates the carrying value. Determination of fair value of related party payables is not practicable due to their related party nature.
Accounting Standards Updates	'
	Accounting Standards Updates
	There have been no recent accounting pronouncements or changes in accounting pronouncements during the nine months ended December 31, 2013, as compared to the recent accounting pronouncements described in the Company's Audited 2013 Financial Statements that are of material significance, or have potential material significance to the Company.
Principles of Consolidation	'
	Principles of Consolidation
	The consolidated financial statements include the accounts of the Company and its consolidated subsidiaries. All inter-company account balances and transactions have been eliminated in consolidation.

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Tables)	9 Months Ended
	Dec. 31, 2013
Summary of Significant Accounting Policies [Abstract]	'
Schedule of Goodwill	'
	The following provides a roll-forward of the Company's goodwill:
	Balance as of March 31, 2013	$	9,300,000	)
	Impairment		(9,300,000	)
	Balance as of December 31, 2013	$	-
Schedule of Property and Equipment	'
	Property and equipment, net consists of the following:
	Property and equipment		Estimated		December 31,			March 31,
			Useful Lives		2013			2013
	Computers and software		3 Years		$	61,892		$	120,041
	Office equipment and furniture		5-7 Years			67,693			94,248
	Leasehold improvements		1-3 Years			62,610			62,610
						192,195			276,899
	Less: accumulated depreciation and amortization					(141,576	)		(132,098	)
					$	50,619		$	144,801
Schedule of Intangible Assets	'
	Intangible assets consisted of the following at December 31, 2013 and March 31, 2013:
			March 31,				Amortization				Impairment			Additions		December 31,			Estimated
			2013				Expense									2013			Useful Life
							for the
							Nine Months
							Ended
							December 31,
							2013
	Customer relationships		$	6,000,000			$				$	(5,000,000	)	$	-	$	1,000,000		5 years
	URL's			1,000,000								(660,000	)		98,956		438,956		5 years
	Trademarks			859,439								(588,439	)		-		271,000		5 years
	AsSeenOnTV.com			2,839,216											-		2,839,216		Indefinite
				10,698,655								(6,248,439	)		98,956		4,549,172
	Accumulated amortization			(131,000	)			(866,500	)			917,000			-		(80,550	)
			$	10,567,655			$	(866,500	)		$	(5,331,439	)	$	98,956	$	4,468,622
Schedule of Amortization Expense	'
	Amortization expense for the next five succeeding fiscal years is estimated as follows:
	March 31,
	2014 remaining three months	$   90,000
	2015	$342,000
	2016	$342,000
	2017	$342,000
	2018	$342,000
	2019	$171,000
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share	'
	The following securities were not included in the computation of diluted net earnings per share as their effective would be anti-dilutive:
			Three Months Ended								Nine Months Ended
			December 31,								December 31,
			2013				2012				2013			2012
	Stock options			7,992,963				1,606,359				7,992,963			1,231,136
	Warrants			64,833,369				64,172,176				64,833,369			58,978,667
				72,826,332				65,778,535				72,826,332			60,209,803

eDiets_Acquisition_and_Sale_of1

eDiets Acquisition and Sale of Meal Delivery Service (Tables)	9 Months Ended
	Dec. 31, 2013
eDiets Acquisition and Sale of Meal Delivery Service [Abstract]	'
Schedule of Assets Acquired and Liabilities Assumed	'
	The following table summarizes the purchase price allocation of the fair value of the assets acquired and liabilities assumed at the date of acquisition:
	Cash and cash equivalents	$	241,344
	Restricted cash		450,000
	Accounts receivable		118,172
	Inventory		75,522
	Prepaid expenses and other assets		275,170
	Property, plant and equipment		61,342
	Intangibles
	Customer relationships		6,000,000
	URL's		1,000,000
	Trademarks		859,439
	Total assets acquired		9,080,989
	Accounts payable		(2,318,986	)
	Accrued expenses		(443,364	)
	Notes payable		(463,672	)
	Total liabilities assumed		(3,226,022	)
	Net assets acquired	$	5,854,967

Discontinued_Operations_Tables

Discontinued Operations (Tables)	9 Months Ended
	Dec. 31, 2013
Discontinued Operations [Abstract]	'
Schedule of Discontinued Operations	'
	The following table summarizes the results of operations for the discontinued component:
		Three Months			Nine Months
		Ended			Ended
		December 31,			December 31,
		2013			2013
	Net sales	$	23,692		$	1,975,673
	Operating (loss)		(82,315	)		(1,735,457	)
	Asset sale		-			1,100,000
	Impairment charge related to goodwill and finite-lived intangibles		-			(14,631,439	)
	Income tax benefit (expense)		-			-
	Loss from discontinued operations, net of taxes	$	(82,315	)	$	(15,266,896	)

Prepaid_expenses_and_other_cur1

Prepaid expenses and other current assets (Tables)	9 Months Ended
	Dec. 31, 2013
Prepaid expenses and other current assets [Abstract]	'
Schedule of Prepaid Expenses and Other Assets	'
	Components of prepaid expenses and other current assets consist of the following:
		December 31,		March 31,
		2013		2013
	Prepaid license fees	$	27,528	$	23,550
	Prepaid insurance		312,244		388,690
	Prepaid investor relations fees		-		8,475
	Prepaid talent fees		110,414		204,167
	Prepaid professional fees		-		57,055
	Prepaid medical and related insurance		-		46,011
	Prepaid expenses - other		291		64,502
		$	450,477	$	792,450

Accrued_expenses_and_other_cur1

Accrued expenses and other current liabilities (Tables)	9 Months Ended
	Dec. 31, 2013
Accrued expenses and other current liabilities [Abstract]	'
Schedule of Accrued Expenses and Other Current Liabilities	'
	Accrued expenses and other current liabilities consist of the following:
		December 31,		March 31,
		2013		2013
	Accrued compensation	$	132,333	$	137,505
	Accrued warranty		10,836		52,000
	Accrued sales returns		-		156,838
	Accrued professional fees		69,500		159,000
	Accrued rents		2,651		2,874
	Accrued severance		59,773		179,318
	Accrued other		16,772		40,195
		$	291,865	$	727,730

Warrant_Liabilities_Tables

Warrant Liabilities (Tables)	9 Months Ended
	Dec. 31, 2013
Warrant Liabilities [Abstract]	'
Schedule of Warrants Issued	'
	The assumptions used in connection with the valuation of warrants issued were as follows:
		December 31,		March 31,
		2013		2013
	Number of shares underlying the warrants	47,726,100		47,726,100
	Exercise price	$0.595 - $0.80		$0.595 - $0.80
	Volatility	150	%	133	%
	Risk-free interest rate	0.38%-1.27	%	0.36%-0.77	%
	Expected dividend yield	0	%	0	%
	Expected warrant life (years)	1.96 - 4.00		2.50 - 4.75
	Stock price	$0.08		$0.35
Schedule of Warrant Liabilities at Fair Value	'
	The table reflects gains and losses for the nine month period ended December 31, 2013, for all financial liabilities categorized as Level 3 as of December 31, 2013.
	Fair Value Measurements Using Significant Unobservable Inputs (Level 3)
		March 31,			Initial		Increase			Reclassed to			December 31,
		2013			Measurements		(Decrease)			Equity			2013
							in
							Fair Value
	2011 Unit Offering	$	8,531,735		$	-	$	(7,111,367	)	$	-		$	1,420,368
	2011 Unit Offering Placement Agent		1,073,855			-		(895,079	)		-			178,776
	2012 Bridge Warrant		231,691			-		(206,020	)		-			25,671
	2012 Bridge Warrant Placement Agent		46,338			-		(41,204	)		-			5,134
	2012 Unit Offering		1,268,686			-		(1,129,571	)		-			139,115
	2012 Unit Offering Placement Agent		432,735			-		(349,568	)		-			83,167
	2013 Merger related notes converted		104,266			-		(91,535	)		-			12,731
		$	11,689,306		$	-	$	(9,824,344	)	$	-		$	1,864,962
		March 31,			Initial		Increase			Reclassed to			December 31,
		2012			Measurements		(Decrease)			Equity			2012
							in
							Fair Value
	2011 Bridge Warrant	$	6,604,706		$	-	$	(966,334	)	$	(5,638,372	)	$	-
	2011 Bridge Warrant Placement Agent		876,119			-		(128,184	)		(747,935	)		-
	2011 Unit Offering		15,816,980			-		8,819,955			-			24,636,935
	2011 Unit Offering Placement Agent		2,499,810			-		601,142			-			3,100,952
	2012 Bridge Warrant		-			716,760		62,430			-			779,190
	2012 Bridge Warrant Placement Agent		-			143,352		12,485			-			155,837
	2012 Unit Offering		-			4,075,834		296,021						4,371,855
	2012 Unit Offering Placement Agent		-			1,094,936		92,997						1,187,933
		$	25,797,615		$	6,030,882	$	8,790,512		$	(6,386,307	)	$	34,232,702
Schedule of Warrant Remeasurement	'
	Number of Warrants Subject to Remeasurement
		Number of Warrants
		March 31,			Warrant					December 31,
		2013			Additions		Reductions			2013
	2011 Unit Offering		33,277,842			-		-			33,277,842
	2011 Unit Offering Placement Agent		4,726,892			-		-			4,726,892
	2012 Bridge Warrant		1,137,735			-		-			1,137,735
	2012 Bridge Warrant Placement Agent		227,546			-		-			227,546
	2012 Unit Offering		6,300,213			-		-			6,300,213
	2012 Unit Offering Placement Agent		1,561,544			-		-			1,561,544
	2013 Merger related notes converted		494,328			-		-			494,328
			47,726,100			-		-			47,726,100

Commitments_and_Contingencies_

Commitments and Contingencies (Tables)	9 Months Ended
	Dec. 31, 2013
Commitments and Contingencies [Abstract]	'
Schedule Of Future Minimum Rental Payments	'
	The following is a schedule by year of future minimum rental payments required under our lease agreement on December 31, 2013:
		Operating Lease
	Year 1	$	91,900
	Year 2		-
	Year 3		-
	Year 4		-
	Year 5		-
		$	91,900

Stockholders_Equity_Tables

Stockholders' Equity (Tables)	9 Months Ended
	Dec. 31, 2013
Stockholders Equity Note [Line Items]	'
Schedule of Options Issued for Service	'
	In consideration the Company agreed to a one-time payment of $250,000 and the issuance of warrants to purchase up to 6,500,000 shares of common stock as follows:
	Issuance		Number of Shares		Exercise Price		Date of Issuance
	1		1,500,000		$0.01		Within 10 days of effectiveness
	2		1,250,000		$0.25		3 months from agreement
	3		750,000		$0.50		12 months from agreement
	4		1,000,000		$0.75		16 months from agreement
	5		1,000,000		$1.00		20 months from agreement
	6		1,000,000		$2.00		24 months from agreement
			6,500,000
Schedule of Common Stock Purchase Warrants Valuation Assumptions	'
	The assumptions used at the initial valuation date, November 19, 2012, and December 31, 2013, were as follows:
			Lowest Aggregate Fair Value
			Initial Valuation		31-Dec-13
	Number of shares underlying warrants		3,250,000		4,875,000
	Exercise prices		$0.01 - $2.00		$0.01 - $2.00
	Volatility		174.00%		149.70%
	Risk-free interest rate		0.33%		0.38%
	Expected dividend yield		0.00%		0.00%
	Expected warrant life (years)		3		1.9
Schedule of Warrants Outstanding	'
	A summary of warrants outstanding at December 31, 2013, is as follows:
	Summary of Warrants Outstanding
	Warrant Description		Number of		Exercise		Expiration Dates
			Warrants (A)		Prices
	2010 Other Placements		975,000		$3.00-$10.00		January 13, 2014 - January 24, 2014
	2011 Convertible Notes		431,251		$3.00-$10.00		11-Apr-14
	2011 Private Placement		672,750		$3.00-$10.00		May 27, 2014 - June 15, 2014
	2011 Bridge Warrant		8,789,064		$0.64		29-Aug-14
	2011 Bridge Warrant Placement Agent		1,165,875		$0.64		29-Aug-14
	2011 Unit Offering		33,277,837	(B)	$0.59		28-Oct-16
	2011 Unit Offering Placement Agent		4,726,891	(B)	$0.59		28-Oct-16
	2010 Other Placements		412,500		$0.64-$3.15		June 1, 2014 - June 22, 2015
	2012 Bridge Warrant		1,137,735	(B)	$0.77		September 7, 2015 - September 20, 2015
	2012 Bridge Warrant Placement Agent		227,546	(B)	$0.77		7-Sep-15
	2012 Unit Offering		6,300,213	(B)	$0.80		14-Nov-15
	2012 Unit Offering Placement Agent		1,561,544	(B)	$0.70-$0.80		14-Nov-17
	2012 Talent Compensation		4,875,000		$0.01-$2.00		19-Nov-15
	2013 Merger related notes converted		494,328	(B)	$0.80		14-Nov-15
	2013 eDiets Warrants		910,835		$1.40-$4.74		February 7, 2014 - September 11, 2019
			65,958,369
	-------
	(A)
	All warrants reflect post anti-dilution and repricing provisions applied.
	(B)
	Subject to potential further ant-dilution and repricing adjustment (See Note 7).
Schedule of Vesting Stock Options	'
	Mr. Sandell's options vest under the following schedule:
	Percent of Grant		Vesting Date
	25%		1-Aug-13
	25%		1-May-14
	25%		1-Nov-14
	25%		1-May-15
Schedule of Stock Options Activity	'
	Information related to options granted under our option plans at December 31, 2013 and, 2012 and activity for each of the nine months then ended is as follows:
			Shares			Weighted		Weighted Average		Aggregate
						Average		Remaining		Intrinsic Value
						Exercise		Contractual Life
						Price		(Years)
	Outstanding at April 1, 2013			5,933,708	(A)	$	2.32		6.55	$	44,475
	Granted			3,550,000			0.66		-		-
	Exercised			-			-		-		-
	Forfeited			(1,461,357	)		5.97		-		-
	Expired			(29,388	)		0.83		-		-
	Outstanding at December 31, 2013			7,992,963		$	1.39		7.35	$	-
	Exercisable at December 31, 2013			4,756,713		$	2.52		6.03	$	-
			Shares			Weighted		Weighted Average		Aggregate
						Average		Remaining		Intrinsic Value
						Exercise		Contractual Life
						Price		(Years)
	Outstanding at April 1, 2012			1,025,000		$	1.31		-	$	-
	Granted			2,105,000			0.68		-		-
	Exercised			-			-		-		-
	Forfeited			(12,500	)		0.96		-		-
	Expired			-			-		-		-
	Outstanding at December 31, 2012			3,117,500		$	0.89		7.67	$	-
	Exercisable at December 31, 2012			880,000		$	1.37		3.02	$	-
	-------
	(A)
	Includes 2,816,208 eDiets acquisition adjusted replacement options.
Direct Response Consultant [Member]	'
Stockholders Equity Note [Line Items]	'
Schedule of Valuation Assumptions	'
	The following table includes the assumptions used in valuing this grant:
	Number of shares underlying the options			30,000
	Exercise price			$0.87
	Volatility			185	%
	Risk-free interest rate			0.68	%
	Expected dividend yield			0	%
	Expected option life (years)			5
2010 Executive Equity Incentive Plan, 2010 Non Executive Equity Incentive Plan, and 2013 Equity Compensation Plan [Member]	'
Stockholders Equity Note [Line Items]	'
Schedule of Valuation Assumptions	'
	The following table includes the assumptions used in valuing this grant:
	Number of shares underlying the options			2,075,000
	Exercise price			$0.68
	Volatility			177	%
	Risk-free interest rate			1.18	%
	Expected dividend yield			0	%
	Expected option life (years)			7
Chief Executive Officer [Member]	'
Stockholders Equity Note [Line Items]	'
Schedule of Valuation Assumptions	'
	The following table includes the assumptions used in valuing this grant:
	Number of shares underlying the option	425,000			2,625,000
	Exercise price	$0.35			$0.70
	Volatility	137	%		137	%
	Risk-free interest rate	1.19	%		1.19	%
	Expected dividend yield	0	%		0	%
	Expected option life (years)	7			7
Chief Operating Officer [Member]	'
Stockholders Equity Note [Line Items]	'
Schedule of Valuation Assumptions	'
	The following table includes the assumptions used in valuing this grant:
	Number of shares underlying the options			500,000
	Exercise price			$0.70
	Volatility			159.03	%
	Risk-free interest rate			2.15	%
	Expected dividend yield			0	%
	Expected option life (years)			7

Segment_Reporting_Tables

Segment Reporting (Tables)	9 Months Ended
	Dec. 31, 2013
Segment Reporting [Abstract]	'
Schedule of Business Segments	'
	The following tables reflect results of operations from our business segments for the three month and six month periods ending December 31, 2013:
		Three Months Ended December 31, 2013
		ASTV			eDiets			Corporate			Total
								and other
	Revenues	$	373,901		$	128,606		$	-		$	502,507
	Costs of revenues		414,739			42,464			-			457,203
	Gross profit (loss)		(40,838	)		86,142			-			45,304
	Gross profit (loss) %		(11%	)		67%			0%			9%
	Allocated operating expenses:
	Selling and marketing expense		43,981			(101,909	)		-			(57,928	)
	General and administrative expenses		559,726			95,299			560,369			1,215,394
	Income (loss) from operations		(644,545	)		92,752			-560,369			(1,112,162	)
	Revaluation of warrants and interest		(815	)		(4,534	)		3,463,483			3,458,132
	Loss from discontinued operations		-			(82,315	)		-			(82,315	)
	Net income (loss) before taxes	$	(645,360	)	$	5,903		$	2,903,112		$	2,263,655
		Nine Months Ended December 31, 2013
		ASTV			eDiets			Corporate			Total
								and other
	Revenues	$	1,233,092		$	656,901		$	-		$	1,889,993
	Costs of revenues		1,141,667			73,514			-			1,215,181
	Gross profit		91,425			583,387			-			674,812
	Gross profit %		7%			89%			-			36%
	Allocated operating expenses:
	Selling and marketing expense		126,915			(60,933	)		-			65,982
	General and administrative expenses		2,324,192			196,119			1,770,007			4,290,318
	Loss from operations		(2,359,682	)		448,201			(1,770,007	)		(3,681,488	)
	Revaluation of warrants and interest		1,186			1,558			9,824,307			9,828,051
	Loss from discontinued operations		-			(15,266,896	)		-			(15,266,896	)
	Net income (loss) before taxes	$	(2,358,496	)	$	(14,817,137	)	$	8,055,300		$	(9,120,333	)

Description_of_Our_Business_Li1

Description of Our Business, Liquidity and Going Concern, and Basis of Presentation (Details) (USD $)	Dec. 31, 2013	Nov. 20, 2013	Mar. 31, 2013	Dec. 31, 2012	Mar. 31, 2012	Feb. 28, 2013
						eDiets.com [Member]
Business Acquisition [Line Items]	'	'	'	'	'	'
Percentage of acquired outstanding stock	'	'	'	'	'	100.00%
Cash and cash equivalents	$189,658	'	$2,352,730	$4,162,068	$4,683,186	'
Working capital	-2,900,000	'	'	'	'	'
Accumulated deficit	-22,692,182	'	-13,571,849	'	'	'
Cash payment for licensed trademarks	'	$25,000	'	'	'	'

Summary_of_Significant_Account3

Summary of Significant Accounting Policies (Narrative) (Details) (USD $)	3 Months Ended		9 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012	Mar. 31, 2013
Summary of Significant Accounting Policies [Abstract]	'	'	'	'	'
Allowance for estimated sales returns	'	'	'	'	$209,000
Deferred revenue	77,559	'	77,559	'	173,750
Allowance for doubtful accounts	'	'	'	'	152,000
Depreciation and amortization expense	9,000	13,000	52,000	38,000	'
Concentration Risk [Line Items]	'	'	'	'	'
Advertising and promotional costs	4,000	16,000	34,000	70,000	'
Accounts Receivable [Member]	'	'	'	'	'
Concentration Risk [Line Items]	'	'	'	'	'
Concentration of credit risk	$288,765	'	$288,765	'	'

Summary_of_Significant_Account4

Summary of Significant Accounting Policies (Schedule of Goodwill) (Details) (USD $)	9 Months Ended
	Dec. 31, 2013
Summary of Significant Accounting Policies [Abstract]	'
Goodwill balance, beginning	$9,300,000
Goodwill Impairment	-9,300,000
Goodwill balance, ending	'

Summary_of_Significant_Account5

Summary of Significant Accounting Policies (Schedule of Property and Equipment) (Details) (USD $)	9 Months Ended
	Dec. 31, 2013	Mar. 31, 2013
Property and equipment [Line Items]	'	'
Property and equipment, gross	$192,195	$276,899
Less: accumulated depreciation and amortization	-141,576	-132,098
Property and equipment, net	50,619	144,801
Computers and software [Member]	'	'
Property and equipment [Line Items]	'	'
Property and equipment, gross	61,892	120,041
Property and equipment, estimated useful lives	'3 years	'
Office equipment and furniture [Member]	'	'
Property and equipment [Line Items]	'	'
Property and equipment, gross	67,693	94,248
Office equipment and furniture [Member] | Minimum [Member]	'	'
Property and equipment [Line Items]	'	'
Property and equipment, estimated useful lives	'5 years	'
Office equipment and furniture [Member] | Maximum [Member]	'	'
Property and equipment [Line Items]	'	'
Property and equipment, estimated useful lives	'7 years	'
Leasehold improvements [Member]	'	'
Property and equipment [Line Items]	'	'
Property and equipment, gross	$62,610	$62,610
Leasehold improvements [Member] | Minimum [Member]	'	'
Property and equipment [Line Items]	'	'
Property and equipment, estimated useful lives	'1 year	'
Leasehold improvements [Member] | Maximum [Member]	'	'
Property and equipment [Line Items]	'	'
Property and equipment, estimated useful lives	'3 years	'

Summary_of_Significant_Account6

Summary of Significant Accounting Policies (Schedule of Intangible Assets) (Details) (USD $)	3 Months Ended	9 Months Ended
	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2012	Mar. 31, 2013
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Intangible assets, gross	$4,549,172	$4,549,172	'	$10,698,655
Accumulated amortization	-80,550	-80,550	'	-131,000
Intangible assets, net	4,468,622	4,468,622	'	10,567,655
Amortization Expense	-81,000	-866,500	'	'
Impairment	'	-6,248,439	'	'
Accumulated amortization of impairment	'	917,000	'	'
Intangible assets net of reversal of impairment charges	'	-5,331,439	'	'
Additions	'	98,956	1,565,525	'
AsSeenOnTV.com [Member]	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Intangible assets, gross	2,839,216	2,839,216	'	2,839,216
Additions	'	'	'	'
Estimated Useful Life	'	'Indefinite	'	'
Customer relationships [Member]	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Intangible assets, gross	1,000,000	1,000,000	'	6,000,000
Impairment	'	-5,000,000	'	'
Additions	'	'	'	'
Estimated Useful Life	'	'5 years	'	'
URL's [Member]	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Intangible assets, gross	438,956	438,956	'	1,000,000
Impairment	'	-660,000	'	'
Additions	'	98,956	'	'
Estimated Useful Life	'	'5 years	'	'
Trademarks [Member]	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'
Intangible assets, gross	271,000	271,000	'	859,439
Impairment	'	-588,439	'	'
Additions	'	'	'	'
Estimated Useful Life	'	'5 years	'	'

Summary_of_Significant_Account7

Summary of Significant Accounting Policies (Schedule of Related Amortization Expense) (Details) (USD $)	Dec. 31, 2013
Summary of Significant Accounting Policies [Abstract]	'
2014 remaining three months	$90,000
2015	342,000
2016	342,000
2017	342,000
2018	342,000
2019	$171,000

Summary_of_Significant_Account8

Summary of Significant Accounting Policies (Schedule of Antidilutive Securities Excluded From the Computation of Earnings Per Share) (Details)	3 Months Ended		9 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'	'
Anti-dilutive securities	72,826,332	65,778,535	72,826,332	60,209,803
Stock Options [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'	'
Anti-dilutive securities	7,992,963	1,606,359	7,992,963	1,231,136
Warrants [Member]	'	'	'	'
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]	'	'	'	'
Anti-dilutive securities	64,833,369	64,172,176	64,833,369	58,978,667

eDiets_Acquisition_and_Sale_of2

eDiets Acquisition and Sale of Meal Delivery Service (Narrative) (Details) (USD $)

3 Months Ended

9 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

1 Months Ended

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2012

Mar. 31, 2013

Feb. 28, 2013

Jul. 31, 2013

Feb. 28, 2013

Dec. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Feb. 28, 2013

Feb. 28, 2013

Feb. 28, 2013

Feb. 28, 2013

National Securities Corporation [Member]

eDiets .Com [Member]

eDiets .Com [Member]

eDiets .Com [Member]

eDiets .Com [Member]

Director [Member]

Former Director [Member]

Former Landlord [Member]

Warrant [Member]

eDiets .Com [Member]

Business Acquisition [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number of shares issued for business acquisition

'

'

'

'

'

'

'

19,077,686

'

'

'

'

'

'

'

Common stock, conversion ratio

'

'

1.2667

'

'

'

'

1.2667

'

'

'

'

'

'

'

Total purchase consideration

'

'

'

'

'

'

'

$15,100,000

'

'

'

'

'

'

'

Cash consideration

'

'

'

'

'

'

'

2,400,000

'

'

'

'

'

'

'

Options issued in acquisition to eDiets employees

'

'

'

'

'

'

'

11,100,000

'

'

'

'

'

'

'

Fair value of consideration

'

'

'

'

'

'

'

900,000

'

'

'

'

'

'

'

Business acquisition, liabilities assumed

'

'

'

'

'

3,226,022

'

600,000

'

'

'

'

'

'

'

Interest accrued in the period

'

'

'

-28,133

'

'

'

92,057

'

'

'

'

'

'

'

Number of shares converted

'

'

'

'

'

'

'

988,654

'

'

'

'

'

'

494,328

Conversion price

'

'

'

'

'

'

'

$0.70

'

'

'

'

'

'

'

Consulting fee

'

'

'

'

'

'

82,650

'

'

'

'

'

'

'

'

Common shares issued for services, shares

'

'

'

'

'

'

142,500

'

'

'

'

'

'

'

'

Goodwill

'

'

'

'

9,300,000

'

'

'

'

'

'

'

'

'

'

Transaction and transition related costs incurred

'

'

'

'

'

'

'

'

'

'

278,000

'

'

'

'

Net loss

2,263,655

-15,143,590

-9,120,333

-13,704,893

'

'

'

'

82,000

15,267,000

'

'

'

'

'

Notes payable

'

'

'

'

'

463,672

'

'

'

'

'

100,000

100,000

263,672

'

Interest rate

'

'

'

'

'

'

'

'

'

'

'

5.00%

5.00%

'

'

Share-based compensation

186,000

175,000

803,000

309,675

'

'

'

'

'

694,000

694,000

'

'

'

'

Prior year net operating loss limitations

'

'

'

'

'

'

'

'

'

'61,200,000

'

'

'

'

'

Prior year net operating loss limitations, maximum value per year

$500,000

'

$500,000

'

'

'

'

'

$500,000

$500,000

'

'

'

'

'

eDiets_Acquisition_and_Sale_of3

eDiets Acquisition and Sale of Meal Delivery Service (Schedule of the Fair Value of Assets Acquired and Liabilities Assumed) (Details) (USD $)	Feb. 28, 2013
Business Acquisition [Line Items]	'
Cash and cash equivalents	$241,344
Restricted cash	450,000
Accounts receivable	118,172
Inventory	75,522
Prepaid expenses and other assets	275,170
Property, plant and equipment	61,342
Total assets acquired	9,080,989
Accounts payable	-2,318,986
Accrued expenses	-443,364
Notes payable	-463,672
Total liabilities assumed	-3,226,022
Total assets acquired	5,854,967
URL's [Member]	'
Business Acquisition [Line Items]	'
Intangible assets	1,000,000
Customer relationships [Member]	'
Business Acquisition [Line Items]	'
Intangible assets	6,000,000
Trademarks [Member]	'
Business Acquisition [Line Items]	'
Intangible assets	$859,439

Discontinued_Operations_Narrat

Discontinued Operations (Narrative) (Details) (USD $)	3 Months Ended	9 Months Ended
	Dec. 31, 2013	Dec. 31, 2013
Discontinued Operations [Abstract]	'	'
Initial cash payment	$200,000	$200,000
Proceeds from collections on notes receivable	100,000	200,000
Deferred cash payments	900,000	900,000
Quarterly payments beginning January 1, 2014, value	56,250	56,250
Quarterly payments beginning January 1, 2014, percent	7.00%	7.00%
Quarterly payments beginning January 1, 2016, value	56,250	56,250
Quarterly payments beginning January 1, 2016, percent	5.00%	5.00%
Quarterly bonus payment	50,000	50,000
Goodwill Impairment	'	9,300,000
Impairment of intangible assets	'	$6,248,439

Discontinued_Operations_Schedu

Discontinued Operations (Schedule of Results of Operations) (Details) (USD $)	3 Months Ended	9 Months Ended
	Dec. 31, 2013	Dec. 31, 2013
Discontinued Operations [Abstract]	'	'
Net sales	$23,692	$1,975,673
Operating (loss)	-82,315	-1,735,457
Asset sale	'	1,100,000
Impairment charge related to goodwill and finite-lived intangibles	'	-14,631,439
Income tax benefit (expense)	'	'
Loss from discontinued operations, net of taxes	($82,315)	($15,266,896)

Prepaid_expenses_and_other_cur2

Prepaid expenses and other current assets (Details) (USD $)	Dec. 31, 2013	Mar. 31, 2013
Prepaid expenses and other current assets [Abstract]	'	'
Prepaid license fees	$27,528	$23,550
Prepaid insurance	312,244	388,690
Prepaid investor relations fees	'	8,475
Prepaid talent fees	110,414	204,167
Prepaid professional fees	'	57,055
Prepaid medical and related insurance	'	46,011
Prepaid expenses - other	291	64,502
Prepaid expenses and other current assets	$450,477	$792,450

Accrued_expenses_and_other_cur2

Accrued expenses and other current liabilities (Details) (USD $)	Dec. 31, 2013	Mar. 31, 2013
Accrued expenses and other current liabilities [Abstract]	'	'
Accrued compensation	$132,333	$137,505
Accrued warranty	10,836	52,000
Accrued sales returns	'	156,838
Accrued professional fees	69,500	159,000
Accrued rents	2,651	2,874
Accrued severance	59,773	179,318
Accrued other	16,772	40,195
Accrued expenses and other current liabilities	$291,865	$727,730

Warrant_Liabilities_Schedule_o

Warrant Liabilities (Schedule of Warrants Issued) (Details) (USD $)	9 Months Ended	12 Months Ended
	Dec. 31, 2013	Mar. 31, 2013
Class of Warrant or Right [Line Items]	'	'
Number of shares underlying the warrants	47,726,100	47,726,100
Minimum [Member]	'	'
Class of Warrant or Right [Line Items]	'	'
Exercise price	0.01	0.01
Maximum [Member]	'	'
Class of Warrant or Right [Line Items]	'	'
Exercise price	2	2
Warrant [Member]	'	'
Class of Warrant or Right [Line Items]	'	'
Number of shares underlying the warrants	47,726,100	47,726,100
Volatility	150.00%	133.00%
Risk-free interest rate, minimum	0.38%	0.36%
Risk-free interest rate, maximum	1.27%	0.77%
Expected dividend yield	0.00%	0.00%
Stock price	$0.08	$0.35
Warrant [Member] | Minimum [Member]	'	'
Class of Warrant or Right [Line Items]	'	'
Exercise price	0.595	0.595
Expected life in years	'1 year 11 months 16 days	'2 years 6 months
Warrant [Member] | Maximum [Member]	'	'
Class of Warrant or Right [Line Items]	'	'
Exercise price	0.8	0.8
Expected life in years	'4 years	'4 years 9 months

Warrant_Liabilities_Schedule_o1

Warrant Liabilities (Schedule of Warrant Liabilities at Fair Value) (Details) (USD $)	9 Months Ended			12 Months Ended
	Dec. 31, 2013		Dec. 31, 2012	Mar. 31, 2013
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, beginning balance	47,726,100		'	'
Number of Warrants Outstanding, ending balance	47,726,100		'	47,726,100
Fair Value, beginning balance	$11,689,306		$25,797,615	$25,797,615
Initial Measurements	'		6,030,882	'
Increase (Decrease) in Fair Value	-9,824,344		8,790,512	-6,359,963
Reclassed to Equity	'		-6,386,307	'
Fair Value, ending balance	1,864,962		34,232,702	11,689,306
Warrant [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, ending balance	47,726,100		'	47,726,100
Bridge Warrant [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, ending balance	8,789,064	[1]	'	'
Fair Value, beginning balance	'		6,604,706	6,604,706
Initial Measurements	'		'	'
Increase (Decrease) in Fair Value	'		-966,334	'
Reclassed to Equity	'		-5,638,372	'
Fair Value, ending balance	'		'	'
Bridge Warrant Placement Agent [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, ending balance	1,165,875	[1]	'	'
Fair Value, beginning balance	'		876,119	876,119
Initial Measurements	'		'	'
Increase (Decrease) in Fair Value	'		-128,184	'
Reclassed to Equity	'		-747,935	'
Fair Value, ending balance	'		'	'
Unit Offerings [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, beginning balance	33,277,842		'	'
Number of Warrants Outstanding, ending balance	33,277,837	[1],[2]	'	'
Fair Value, beginning balance	8,531,735		15,816,980	15,816,980
Initial Measurements	'		'	'
Increase (Decrease) in Fair Value	-7,111,367		8,819,955	'
Reclassed to Equity	'		'	'
Fair Value, ending balance	1,420,368		24,636,935	'
Unit Offerings Placement Agent [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, beginning balance	4,726,892		'	'
Number of Warrants Outstanding, ending balance	4,726,891	[1],[2]	'	'
Fair Value, beginning balance	1,073,855		2,499,810	2,499,810
Initial Measurements	'		'	'
Increase (Decrease) in Fair Value	-895,079		601,142	'
Reclassed to Equity	'		'	'
Fair Value, ending balance	178,776		3,100,952	'
2012 Bridge Warrant [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, beginning balance	1,137,735		'	'
Number of Warrants Outstanding, ending balance	1,137,735	[1],[2]	'	'
Fair Value, beginning balance	231,691		'	'
Initial Measurements	'		716,760	'
Increase (Decrease) in Fair Value	-206,020		62,430	'
Reclassed to Equity	'		'	'
Fair Value, ending balance	25,671		779,190	'
2012 Bridge Placement Agent Warrant [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, beginning balance	227,546		'	'
Number of Warrants Outstanding, ending balance	227,546	[1],[2]	'	'
Fair Value, beginning balance	46,338		'	'
Initial Measurements	'		143,352	'
Increase (Decrease) in Fair Value	-41,204		12,485	'
Reclassed to Equity	'		'	'
Fair Value, ending balance	5,134		155,837	'
2012 Unit Offering [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, beginning balance	6,300,213		'	'
Number of Warrants Outstanding, ending balance	6,300,213	[1],[2]	'	'
Fair Value, beginning balance	1,268,686		'	'
Initial Measurements	'		4,075,834	'
Increase (Decrease) in Fair Value	-1,129,571		296,021	'
Reclassed to Equity	'		'	'
Fair Value, ending balance	139,115		4,371,855	'
2012 Unit Offering Placement Agent [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, beginning balance	1,561,544		'	'
Number of Warrants Outstanding, ending balance	1,561,544	[1],[2]	'	'
Fair Value, beginning balance	432,735		'	'
Initial Measurements	'		1,094,936	'
Increase (Decrease) in Fair Value	-349,568		92,997	'
Reclassed to Equity	'		'	'
Fair Value, ending balance	83,167		1,187,933	'
2013 Merger related notes converted [Member]	'		'	'
Number of Warrants [Abstract]	'		'	'
Number of Warrants Outstanding, beginning balance	494,328		'	'
Number of Warrants Outstanding, ending balance	494,328	[1],[2]	'	'
Fair Value, beginning balance	104,266		'	'
Initial Measurements	'		'	'
Increase (Decrease) in Fair Value	-91,535		'	'
Reclassed to Equity	'		'	'
Fair Value, ending balance	$12,731		'	'
[1]	All warrants reflect post anti-dilution and repricing provisions applied.
[2]	Subject to potential further ant-dilution and repricing adjustment (See Note 7).

Warrant_Liabilities_Schedule_o2

Warrant Liabilities (Schedule of Warrants Subject to Remeasurement) (Details)

9 Months Ended

9 Months Ended

Dec. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Warrant [Member]

Warrant [Member]

2011 Unit Offering [Member]

2011 Unit Offering Placement Agent [Member]

2012 Bridge Warrant [Member]

2012 Bridge Placement Agent Warrant [Member]

2012 Unit Offering [Member]

2012 Unit Offering Placement Agent [Member]

2013 Merger related notes converted [Member]

Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]

'

'

'

'

'

'

'

'

'

'

Number of Warrants Outstanding, beginning balance

47,726,100

47,726,100

47,726,100

33,277,842

4,726,892

1,137,735

227,546

6,300,213

1,561,544

494,328

Warrant Additions

'

'

'

'

'

'

'

'

'

'

Warrant Reductions

'

'

'

'

'

'

'

'

'

'

Number of Warrants Outstanding, ending balance

47,726,100

47,726,100

47,726,100

33,277,837

[1],[2]

4,726,891

[1],[2]

1,137,735

[1],[2]

227,546

[1],[2]

6,300,213

[1],[2]

1,561,544

[1],[2]

494,328

[1],[2]

[1]

All warrants reflect post anti-dilution and repricing provisions applied.

[2]

Subject to potential further ant-dilution and repricing adjustment (See Note 7).

Related_Party_Transactions_Det

Related Party Transactions (Details) (USD $)	3 Months Ended		9 Months Ended		1 Months Ended	9 Months Ended	1 Months Ended		9 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012	Feb. 28, 2013	Dec. 31, 2013	Feb. 28, 2013	Feb. 28, 2013	Dec. 31, 2013
					eDiets .Com [Member]	eDiets .Com [Member]	eDiets .Com [Member]	eDiets .Com [Member]	Infusion Brands International Inc [Member]
							Warrant [Member]	Common Stock [Member]
Related Party Transaction [Line Items]	'	'	'	'	'	'	'	'	'
Stock issued for acquisition	'	'	'	'	'	'	494,328	988,654	'
Related party debt	'	'	'	'	$600,000	'	'	'	$150,000
Interest expense - related party	1,183	'	6,298	'	92,057	6,298	'	'	400
Notes payable officer	'	'	'	'	'	50,000	'	'	'
Interest rate	'	'	'	'	'	'	'	'	12.00%
Maturity date	'	'	'	'	'	30-Jun-13	'	'	'
Interest accrued in the period	'	'	'	-28,133	'	2,380	'	'	'
Repayment of related party debt	'	'	'	'	'	$50,000	'	'	'

Notes_Payable_Details

Notes Payable (Details) (USD $)

9 Months Ended

1 Months Ended

1 Months Ended

Dec. 31, 2013

Dec. 31, 2012

Mar. 31, 2013

Feb. 28, 2013

Dec. 31, 2013

Dec. 31, 2013

Feb. 28, 2013

Feb. 28, 2013

Dec. 31, 2013

Mar. 31, 2013

Feb. 28, 2013

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Maximum [Member]

Minimum [Member]

Director [Member]

Former Landlord [Member]

Former Landlord [Member]

Former Landlord [Member]

Former Director [Member]

Former Director [Member]

Former Director [Member]

Seen On TV LLC [Member]

Seen On TV LLC [Member]

Debt Instrument [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Notes payable

'

'

'

$463,672

'

'

$100,000

$263,672

'

'

$100,000

'

'

'

'

Notes payable - current portion

383,138

'

281,805

'

'

'

'

'

102,060

102,060

'

100,000

100,000

'

'

Notes payable - non current

106,472

'

193,107

263,672

'

'

'

'

76,472

153,107

'

'

'

30,000

40,000

Interest rate

'

'

'

'

5.00%

8.40%

5.00%

'

'

'

5.00%

'

'

'

'

Maturity date

'

'

'

'

'

'

30-Jun-13

1-Oct-15

'

'

30-Jun-13

'

'

'

'

Interest accrued in the period

'

($28,133)

'

'

'

'

'

'

'

'

'

'

'

'

'

Commitments_and_Contingencies_1

Commitments and Contingencies (Operating Leases) (Details) (USD $)	1 Months Ended		3 Months Ended		9 Months Ended
	31-May-13	Feb. 28, 2013	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012	Feb. 02, 2012
			sqft		sqft
Operating Leased Assets [Line Items]	'	'	'	'	'	'	'
Base salary	$275,000	'	'	'	'	'	'
Options granted, exercise price	'	'	'	'	$0.66	$0.68	'
Value of options granted	918,750	'	'	'	'	'	'
Minimum termination payment after reductions	'	'	275,000	'	275,000	'	'
Escrow deposit	'	'	65,000	'	65,000	'	'
Receivable from contract termination	'	'	'	'	50,000	'	'
Term of lease agreement (in months)	'	'	'36 months	'	'36 months	'	'
Area of real estate property	'	'	8,800	'	8,800	'	'
The annual percentage increase in rent payments	'	'	'	'	'	'	3.00%
Monthly base rent payment	'	'	9,800	'	9,800	'	7,875
Total monthly lease expense recognized over the lease term, using the straight-line method	'	'	'	'	'	'	8,114
Income recognized from recovery of deferred rent obligation	'	71,000	'	'	'	'	'
Expense recognized for write-off of security deposits	'	12,420	'	'	'	'	'
Rent expense	'	'	24,000	24,000	132,000	73,000	'
Future minimum rental payments required under lease agreement	'	'	'	'	'	'	'
Year 1	'	'	91,900	'	91,900	'	'
Year 2	'	'	'	'	'	'	'
Year 3	'	'	'	'	'	'	'
Year 4	'	'	'	'	'	'	'
Year 5	'	'	'	'	'	'	'
Total	'	'	91,900	'	91,900	'	'
First Option Grant [Member]	'	'	'	'	'	'	'
Operating Leased Assets [Line Items]	'	'	'	'	'	'	'
Stock options issued for compensation	425,000	'	'	'	'	'	'
Options granted, exercise price	$0.35	'	'	'	'	'	'
Second Option Grant [Member]	'	'	'	'	'	'	'
Operating Leased Assets [Line Items]	'	'	'	'	'	'	'
Stock options issued for compensation	2,625,000	'	'	'	'	'	'
Options granted, exercise price	$0.70	'	'	'	'	'	'
Inventories [Member]	'	'	'	'	'	'	'
Operating Leased Assets [Line Items]	'	'	'	'	'	'	'
Payment for contract termination	'	'	'	'	309,000	'	'
Royalties [Member]	'	'	'	'	'	'	'
Operating Leased Assets [Line Items]	'	'	'	'	'	'	'
Payment for contract termination	'	'	'	'	$146,000	'	'

Commitments_and_Contingencies_2

Commitments and Contingencies (Registration Rights) (Details) (USD $)	9 Months Ended
	Dec. 31, 2013	Mar. 31, 2013
Commitments and Contingencies [Abstract]	'	'
The maximum number of days within the termination date, the company was allowed for registration date to become effective for the 2010 Private Placement	180	'
Termination date for the 2010 Private Placement	26-Jul-10	'
The minimum percentage rate owed to investors for failing to file the registration statement within the 180 day window	1.00%	'
The maximum percentage rate owed to investors for failing to file the registration statement within the 180 day window	6.00%	'
The maximum penalty that can be incurred by the company for failing to file the registration statement within the 180 day window	$156,000	'
Amount of accrued penalty for failing to file registration statement within 180 day window	$156,000	$156,000

Stockholders_Equity_Preferred_

Stockholders' Equity (Preferred Stock) (Details) (USD $)	Dec. 31, 2013	Mar. 31, 2013
Stockholders' Equity [Abstract]	'	'
Preferred stock, shares authorized	10,000,000	10,000,000
Preferred stock, par value per share	$0.00	$0.00

Stockholders_Equity_Common_Sto

Stockholders' Equity (Common Stock) (Details) (USD $)	Dec. 31, 2013	Mar. 31, 2013	Dec. 31, 2012
Stockholders' Equity [Abstract]	'	'	'
Common stock, shares authorized	750,000,000	750,000,000	'
Common stock, par value per share	$0.00	$0.00	$0.00
Common stock, shares outstanding	71,741,250	71,282,066	50,806,385

Stockholders_Equity_Common_Sto1

Stockholders' Equity (Common Stock and Warrants) (Narrative) (Details) (USD $)

1 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

0 Months Ended

3 Months Ended

9 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

1 Months Ended

31-May-13

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2012

Mar. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Jun. 02, 2011

Dec. 31, 2012

Dec. 31, 2012

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2012

Dec. 31, 2012

Nov. 30, 2012

Jul. 31, 2013

Jul. 31, 2013

Jun. 30, 2012

Jun. 28, 2012

Jun. 30, 2012

Dec. 31, 2011

Minimum [Member]

Minimum [Member]

Maximum [Member]

Maximum [Member]

Warrant [Member]

Warrant [Member]

Warrant [Member]

Warrant [Member]

Warrant [Member]

Warrant [Member]

Warrant [Member]

Cash [Member]

Cash [Member]

Eight Entertainment LLC [Member]

National Securities Corporation [Member]

Seen On TV LLC [Member]

Seen On TV LLC [Member]

Seen On TV LLC [Member]

Mediterranean Securities Group LLC [Member]

Mediterranean Securities Group LLC [Member]

Minimum [Member]

Minimum [Member]

Maximum [Member]

Maximum [Member]

Stockholders Equity Note [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Payment amount

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$250,000

'

'

'

'

'

'

Stock forfieted

1,625,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Marketing expense

'

150,000

'

150,000

'

'

'

'

'

'

136,000

136,000

'

'

'

'

14,000

14,000

'

'

'

'

'

'

'

Shares issued under consulting agreement, shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

142,500

'

'

'

'

'

Shares issued under repricing agreement, shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

316,268

'

'

'

'

Consulting fee

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

82,650

'

'

'

'

'

Shares issued for services, shares

'

'

4,875,000

'

3,250,000

'

'

'

'

'

'

'

'

'

'

'

'

'

650,000

'

'

'

'

25,000

25,000

Stock compensation expense

'

0

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Exercise price of warrants

'

'

'

'

'

0.01

0.01

2

2

'

'

'

0.595

0.595

0.8

0.8

'

'

'

'

'

'

'

'

'

Fair value of warrants issued

'

'

'

'

'

'

'

'

'

205,962

'

'

'

'

'

'

'

'

'

'

'

'

'

'

25,000

Accrued expense reclassified to equity

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

25,000

'

Number of shares issued for business acquisition

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

250,000

'

'

'

Value of shares issued in acquisition

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$257,500

'

'

Stockholders_Equity_Schedule_o

Stockholders' Equity (Schedule of Valuation Assumptions) (Details)

9 Months Ended

12 Months Ended

1 Months Ended

9 Months Ended

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Dec. 31, 2013

Mar. 31, 2013

Jun. 30, 2012

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Minimum [Member]

Minimum [Member]

Maximum [Member]

Maximum [Member]

Warrant [Member]

Warrant [Member]

Warrant [Member]

Warrant [Member]

Direct Response Consultant [Member]

2010 Executive Equity Incentive Plan, 2010 Non Executive Equity Incentive Plan, and 2013 Equity Compensation Plan [Member]

First Option Grant [Member]

Second Option Grant [Member]

Third Option Grant [Member]

Minimum [Member]

Minimum [Member]

Maximum [Member]

Maximum [Member]

Stockholders Equity Note [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares issued for services, shares

4,875,000

3,250,000

'

'

'

'

'

'

'

'

30,000

2,075,000

425,000

2,625,000

500,000

Exercise price

'

'

0.01

0.01

2

2

0.595

0.595

0.8

0.8

0.87

0.68

0.35

0.7

0.7

Volatility

149.70%

174.00%

'

'

'

'

'

'

'

'

185.00%

177.00%

137.00%

137.00%

159.03%

Risk-free interest rate

0.38%

0.33%

'

'

'

'

'

'

'

'

0.68%

1.18%

1.19%

1.19%

2.15%

Expected dividend yield

0.00%

0.00%

'

'

'

'

'

'

'

'

0.00%

0.00%

0.00%

0.00%

0.00%

Expected life

'1 year 10 months 24 days

'3 years

'

'

'

'

'

'

'

'

'5 years

'7 years

'7 years

'7 years

'7 years

Stockholders_Equity_Schedule_o1

Stockholders' Equity (Schedule of Vesting Period) (Details)	9 Months Ended
	Dec. 31, 2013
Vesting Period One [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Percent of Grant	25.00%
Vesting Date	1-Aug-13
Vesting Period Two [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Percent of Grant	25.00%
Vesting Date	1-May-14
Vesting Period Three [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Percent of Grant	25.00%
Vesting Date	1-Nov-14
Vesting Period Four [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Percent of Grant	25.00%
Vesting Date	1-May-15

Stockholders_Equity_Common_Sto2

Stockholders' Equity (Common Stock Issued for Service) (Details) (USD $)	9 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Stockholders Equity Note [Line Items]	'	'
Options granted, exercise price	$0.66	$0.68
First Issuance [Member]	'	'
Stockholders Equity Note [Line Items]	'	'
Shares issued under consulting agreement, shares	1,500,000	'
Options granted, exercise price	$0.01	'
Date of Issuance	'Within 10 days of effectiveness	'
Second Issuance [Member]	'	'
Stockholders Equity Note [Line Items]	'	'
Shares issued under consulting agreement, shares	1,250,000	'
Options granted, exercise price	$0.25	'
Date of Issuance	'3 months from agreement	'
Third Issuance [Member]	'	'
Stockholders Equity Note [Line Items]	'	'
Shares issued under consulting agreement, shares	750,000	'
Options granted, exercise price	$0.50	'
Date of Issuance	'12 months from agreement	'
Fourth Issuance [Member]	'	'
Stockholders Equity Note [Line Items]	'	'
Shares issued under consulting agreement, shares	1,000,000	'
Options granted, exercise price	$0.75	'
Date of Issuance	'16 months from agreement	'
Fifth Issuance [Member]	'	'
Stockholders Equity Note [Line Items]	'	'
Shares issued under consulting agreement, shares	1,000,000	'
Options granted, exercise price	$1	'
Date of Issuance	'20 months from agreement	'
Sixth Issuance [Member]	'	'
Stockholders Equity Note [Line Items]	'	'
Shares issued under consulting agreement, shares	1,000,000	'
Options granted, exercise price	$2	'
Date of Issuance	'24 months from agreement	'
Total Issuance [Member]	'	'
Stockholders Equity Note [Line Items]	'	'
Shares issued under consulting agreement, shares	6,500,000	'

Stockholders_Equity_Schedule_o2

Stockholders' Equity (Schedule of Warrants Outstanding) (Details)	9 Months Ended
	Dec. 31, 2013		Mar. 31, 2013
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	47,726,100		47,726,100
Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	0.01		0.01
Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	2		2
Warrant [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	47,726,100		47,726,100
Warrant [Member] | Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	0.595		0.595
Warrant [Member] | Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	0.8		0.8
Warrant One [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	65,958,369		'
2010 Other Placements [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	975,000	[1]	'
Expiration Date, Start Date	13-Jan-13		'
Expiration Date, End Date	24-Jan-14		'
2010 Other Placements [Member] | Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	3		'
2010 Other Placements [Member] | Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	10		'
2011 Convertible Notes [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	431,251	[1]	'
Expiration Date, End Date	11-Apr-14		'
2011 Convertible Notes [Member] | Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	3		'
2011 Convertible Notes [Member] | Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	10		'
2011 Private Placement [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	672,750	[1]	'
Expiration Date, Start Date	27-May-14		'
Expiration Date, End Date	15-Jun-14		'
Exercise price	0.64		'
2011 Private Placement [Member] | Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	3		'
2011 Private Placement [Member] | Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	10		'
2011 Bridge Warrant [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	8,789,064	[1]	'
Expiration Date, End Date	29-Aug-14		'
2011 Bridge Warrant Placement Agent [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	1,165,875	[1]	'
Expiration Date, End Date	29-Aug-14		'
Exercise price	0.64		'
2011 Unit Offering [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	33,277,837	[1],[2]	33,277,842
Expiration Date, End Date	28-Oct-16		'
Exercise price	0.59		'
2011 Unit Offering Placement Agent [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	4,726,891	[1],[2]	4,726,892
Expiration Date, End Date	28-Oct-16		'
Exercise price	0.59		'
2010 Other Placements One [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	412,500	[1]	'
Expiration Date, Start Date	1-Jun-14		'
Expiration Date, End Date	22-Jun-15		'
2010 Other Placements One [Member] | Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	0.64		'
2010 Other Placements One [Member] | Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	3.15		'
2012 Bridge Warrant [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	1,137,735	[1],[2]	1,137,735
Expiration Date, Start Date	7-Sep-15		'
Expiration Date, End Date	20-Sep-15		'
Exercise price	0.77		'
2012 Bridge Placement Agent Warrant [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	227,546	[1],[2]	227,546
Expiration Date, End Date	7-Sep-15		'
Exercise price	0.77		'
2012 Unit Offering [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	6,300,213	[1],[2]	6,300,213
Expiration Date, End Date	14-Nov-15		'
Exercise price	0.8		'
2012 Unit Offering Placement Agent [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	1,561,544	[1],[2]	1,561,544
Expiration Date, End Date	14-Nov-17		'
2012 Unit Offering Placement Agent [Member] | Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	0.7		'
2012 Unit Offering Placement Agent [Member] | Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	0.8		'
2012 Talent Compensation [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	4,875,000	[1]	'
Expiration Date, End Date	19-Nov-15		'
2012 Talent Compensation [Member] | Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	0.01		'
2012 Talent Compensation [Member] | Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	2		'
2013 Merger related notes converted [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	494,328	[1],[2]	494,328
Expiration Date, End Date	14-Nov-15		'
Exercise price	0.8		'
2013 eDiets Warrants [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Warrants outstanding	910,835	[1]	'
Expiration Date, Start Date	7-Feb-14		'
Expiration Date, End Date	11-Sep-15		'
2013 eDiets Warrants [Member] | Minimum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	1.4		'
2013 eDiets Warrants [Member] | Maximum [Member]	'		'
Fair Value, Liabilities Measured on Recurring Basis, Unobservable Input Reconciliation [Line Items]	'		'
Exercise price	4.74		'
[1]	All warrants reflect post anti-dilution and repricing provisions applied.
[2]	Subject to potential further ant-dilution and repricing adjustment (See Note 7).

Stockholders_Equity_Equity_Com

Stockholders' Equity (Equity Compensation Plan) (Narrative) (Details) (USD $)

1 Months Ended

3 Months Ended

9 Months Ended

1 Months Ended

9 Months Ended

12 Months Ended

1 Months Ended

3 Months Ended

12 Months Ended

1 Months Ended

1 Months Ended

31-May-13

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2013

Feb. 28, 2013

Dec. 31, 2013

Mar. 31, 2013

31-May-13

31-May-10

31-May-13

31-May-10

Aug. 31, 2013

31-May-10

Sep. 30, 2011

31-May-10

Dec. 31, 2010

Mar. 31, 2012

Jun. 30, 2012

Jun. 04, 2012

Dec. 31, 2012

Sep. 30, 2012

6-May-13

Sep. 24, 2012

Dec. 31, 2012

31-May-10

31-May-10

Maximum [Member]

eDiets .Com [Member]

eDiets .Com [Member]

eDiets .Com [Member]

First Option Grant [Member]

First Option Grant [Member]

Second Option Grant [Member]

Second Option Grant [Member]

Third Option Grant [Member]

2010 Executive Equity Incentive Plan [Member]

2010 Non Executive Equity Incentive Plan [Member]

2010 Non Executive Equity Incentive Plan [Member]

2010 Non Executive Equity Incentive Plan [Member]

2010 Non Executive Equity Incentive Plan [Member]

Direct Response Consultant [Member]

Direct Response Consultant [Member]

2013 Equity Compensation Plan [Member]

2013 Equity Compensation Plan [Member]

2013 Equity Compensation Plan [Member]

2013 Equity Compensation Plan [Member]

The Plans [Member]

2 Officers And Directors [Member]

Officers And 2 Directors [Member]

Stockholders Equity Note [Line Items]

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Granted

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3,550,000

2,105,000

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425,000

50,000

2,625,000

150,000

500,000

600,000

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450,000

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30,000

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2,075,000

600,000

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Share-based compensation

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$186,000

$175,000

$803,000

$309,675

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$694,000

$694,000

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$22,250

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$25,100

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Equity Incentive Plan, shares authorized

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3,000,000

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Stock option plan, additional shares authorized

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3,000,000

50,000

100,000

75,000

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6,000,000

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Shares reserved for issuance

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4,822,500

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4,822,500

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9,000,000

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Vesting percentage

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20.00%

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Granted

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$0.66

$0.68

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$0.35

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$0.70

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$1.50

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$1.50

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Fair value of options granted

918,750

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256,000

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100,000

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604,218

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Vesting period for plan

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'6 years 3 months 29 days

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'18 months

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'5 years

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'5 years

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Common stock, conversion ratio

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1.2667

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1.2667

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Vested

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125,000

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Exercise period

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'5 years

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'2 years

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'5 years

'5 years

'5 years

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'5 years

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'10 years

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'10 years

'5 years

'2 years

Forfeited

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-1,461,357

-12,500

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Minimum percentage of fair market price for an exercise price

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100.00%

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Percentage of ownership of common stock, benchmark

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10.00%

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Minimum percentage of fair market price for an exercise price, exceeding benchmark ownership percentage

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110.00%

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Aggregate fair market value of underlying shares can not exceed

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$100,000

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Maximum exercise period for ownership exceeding benchmark

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'10 years

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Stockholders_Equity_Schedule_o3

Stockholders' Equity (Schedule of Stock Options Activity) (Details) (USD $)	9 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Shares	'	'
Options, beginning balance	5,933,708	1,025,000
Granted	3,550,000	2,105,000
Exercised	'	'
Forfeited	-1,461,357	-12,500
Expired	-29,388	'
Options, ending balance	7,992,963	3,117,500
Options exercisable	4,756,713	880,000
Weighted average exercise price	'	'
Options, beginning balance	$2.32	$1.31
Granted	$0.66	$0.68
Exercised	'	'
Forfeited	$5.97	$0.96
Expired	$0.83	'
Options, ending balance	$1.39	$0.89
Options exercisable	$2.52	$1.37
Aggregate intrinsic value	'	'
Options, beginning balance	$44,775	'
Options, ending balance	'	'
Options exercisable	'	'
Weighted average remaining contractual life (years)	'	'
Options, weighted average contractual life	'7 years 4 months 6 days	'7 years 8 months 1 day
Options exercisable, period end	'6 years 11 days	'3 years 7 days
Options granted, adjusted replacement options	2,816,208	'

Segment_Reporting_Schedule_of_

Segment Reporting (Schedule of Results of Operations) (Details) (USD $)	3 Months Ended		9 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013	Dec. 31, 2012
Segment Reporting Information [Line Items]	'	'	'	'
Revenues	$502,507	$5,834,246	$1,889,993	$6,872,201
Costs of revenues	457,203	2,787,711	1,215,181	3,821,018
Gross profit (loss)	45,304	3,046,535	674,812	3,051,183
Gross profit (loss) %	9.00%	'	36.00%	'
Selling and marketing expenses	-57,928	2,334,379	65,982	2,534,239
General and administrative expenses	1,215,394	1,618,976	4,290,318	3,884,910
Income (loss) from operations	-1,112,162	-906,820	-3,681,488	-3,367,966
Revaluation of warrants and interest	3,458,132	-14,236,770	9,828,051	-10,336,927
Loss from discontinued operations	-82,315	'	-15,266,896	'
Net income (loss) before taxes	2,263,655	'	-9,120,333	'
ASTV [Member]	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'
Revenues	373,901	'	1,233,092	'
Costs of revenues	414,739	'	1,141,667	'
Gross profit (loss)	-40,838	'	91,425	'
Gross profit (loss) %	-11.00%	'	7.00%	'
Selling and marketing expenses	43,981	'	126,915	'
General and administrative expenses	559,726	'	2,324,192	'
Income (loss) from operations	-644,545	'	-2,359,682	'
Revaluation of warrants and interest	-815	'	1,186	'
Loss from discontinued operations	'	'	'	'
Net income (loss) before taxes	-645,360	'	-2,358,496	'
eDiets.com [Member]	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'
Revenues	128,606	'	656,901	'
Costs of revenues	42,464	'	73,514	'
Gross profit (loss)	86,142	'	583,387	'
Gross profit (loss) %	67.00%	'	89.00%	'
Selling and marketing expenses	-101,909	'	-60,933	'
General and administrative expenses	95,299	'	196,119	'
Income (loss) from operations	92,752	'	448,201	'
Revaluation of warrants and interest	-4,534	'	1,558	'
Loss from discontinued operations	-82,315	'	-15,266,896	'
Net income (loss) before taxes	5,903	'	-14,817,137	'
Corporate and Other [Member]	'	'	'	'
Segment Reporting Information [Line Items]	'	'	'	'
Revenues	'	'	'	'
Costs of revenues	'	'	'	'
Gross profit (loss)	'	'	'	'
Gross profit (loss) %	'	'	'	'
Selling and marketing expenses	'	'	'	'
General and administrative expenses	560,369	'	1,770,007	'
Income (loss) from operations	-560,369	'	-1,770,007	'
Revaluation of warrants and interest	3,463,483	'	9,824,307	'
Loss from discontinued operations	'	'	'	'
Net income (loss) before taxes	$2,903,112	'	$8,055,300	'