Our financial statements and accompanying notes have been prepared in accordance with United States generally accepted accounting principles applied on a consistent basis. The preparation of financial statements requires management to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues, expenses and related disclosures. On an on-going basis, management evaluates these estimates and assumptions, including but not limited to those related to revenue recognition and the impairment of long-lived assets, goodwill and other intangible assets. Management bases its estimates on historical experience and various other assumptions that it believes to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or condition s.
The Company recognizes revenue on arrangements in accordance with Securities and Exchange Commission Staff Accounting Bulletin No. 101, “Revenue Recognition in Financial Statements’ and No. 104, “Revenue Recognition”. In all cases, revenue is recognized only when the price is fixed or determinable, persuasive evidence of an arrangement exists, the service is performed and collectability of the resulting receivable is reasonably assured.
Product sales and shipping revenues, net of promotional discounts, rebates, and return allowances, are recorded when the products are shipped and title passes to customers. Retail sales to customers are made pursuant to a sales contract that provides for transfer of both title and risk of loss upon our delivery to the carrier. Return allowances, which reduce product revenue, are estimated using historical experience. Revenue from product sales and services rendered is recorded net of sales taxes. Amounts received in advance for subscription services, are deferred and recognized as revenue over the subscription term.
The most important metric by which we judge the Company’s performance now and in the near term is top line sales growth. Our current commitment to develop and deliver quality products means that, for the near future, bottom line profitability will be a poor indicator of our success.
Since investors are certain to be the primary, near term source of liquidity to support our development and marketing efforts, our liquidity will be driven by our ability to attract repeat investments from current shareholders and to find new ones. This in turn may be materially impacted by the general investment climate.
Our primary marketing challenge for the coming 12 months is to achieve market awareness through our web portals currently under development and anticipated to be completed for beta testing in the first quarter of 2011. Additionally, management is seeking new acquisitions to complement existing products.
Our primary marketing challenge for the coming 12 months is to achieve market awareness through our various web portals currently under development and anticipated to be completed for beta testing in the first quarter of 2011.
As our revenues commence, we plan to invest in marketing and sales by increasing the number of direct sales throughout our web portal to build brand awareness. We expect that in the future, marketing and sales expenses will increase in absolute dollars commencing in the second quarter of 2011 when our websites should be completed with its beta testing and is available for customers. We do not expect our revenues to increase significantly until late 2011.
General and Administrative Expenses
We expect that general and administrative expenses associated with executive compensation will increase in the future. Although our current president, chief financial officer and sole director have foregone full salary payments during the initial stages of the business, anticipated to commence revenues in the second quarter of 2011. In addition, we believe in the 2011 fiscal year that the compensation packages required to attract the senior executives the Company requires to execute against its business plan will increase our total general and administrative expenses.
Summary of Consolidated Condensed Results of Operations
Any measurement and comparison of revenues and expenses from continuing operations should not be considered necessarily indicative or interpolated as the trend to forecast our future revenues and results of operations.
Results for the Three Months Ended September 30, 2010 and September 30, 2009
Revenues. The Company’s revenues for the three months ended September 30, 2010 and 2009 were $0. From inception through September 30, 2010, the company had $0 revenues.
Legal and Accounting Expenses.Legal and Accounting expenses for the three months ended September 30, 2010 were $1,000 as compared to $1,000 for the three months ended September 30, 2009. Legal and accounting expenses were a direct result of professional fees associated with the company’s filings required by the Securities and Exchange Commission.
Web Design and Development. Web design and development expenses for the three months ended September 30, 2010 were $0 as compared to $1,500 for the three months ended September 30, 2009. The decrease was a result of renewing our domain names with the registrar in 2009.
General and Administrative Expenses. General and administrative expenses for the three months ended September 30, 2010 were $500 compared to $500 for the three months ended September 30, 2009. These are the normal and recurring expenses that we anticipate occurring on a quarterly basis.
Net Loss. Net loss for the three months ended September 30, 2010 was ($1,425) compared to ($3.000) for the three months ended September 30, 2009. The decrease in of net loss was substantially a result of renewing our domain names with the registrar and a reduction of legal fees.
Results for the Nine Months Ended September 30, 2010 and September 30, 2009
Revenues. The Company’s revenues for the nine months ended September 30, 2010 and 2009 were $0. From inception through September 30, 2010, the company had $0 revenues.
Legal and Accounting Expenses.Legal and Accounting expenses for the nine months ended September 30, 2010 were $3,000 as compared to $3,000 for the nine months ended September 30, 2009. Legal and accounting expenses were a direct result of professional fees associated with the company’s filings required by the Securities and Exchange Commission.
Web Design and Development. Web design and development expenses for the nine months ended September 30, 2010 were $1,600 as compared to $16,900 for the nine months ended September 30, 2009. The increase was a result of the initial phase of development of our web portals in the amount of $15,000.
General and Administrative Expenses. General and administrative expenses for the nine months ended September 30, 2010 were $2,000 compared to $2,000 for the nine months ended September 30, 2009. These are the normal and recurring expenses that we anticipate occurring on a quarterly basis.
Net Loss. Net loss for the nine months ended September 30, 2010 was ($6,600) compared to ($21,900) for the nine months ended September 30, 2009. The decrease of our net loss for 2010 was substantially a result of the initial development of our web portals in the amount of $15,000 in 2009.
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Impact of Inflation
We believe that the rate of inflation has had negligible effect on our operations. We believe we can absorb most, if not all, increased non-controlled operating costs by increasing sales prices, whenever deemed necessary and by operating our Company in the most efficient manner possible.
Liquidity and Capital Resources
The ability of the Company to continue as a going concern is dependent on the Company’s ability to raise additional capital and implement its business plan. Since its inception, the Company has been funded by its founders and through its initial public offering.
As of September 30, 2010 and December 31, 2009, total current assets were $0.
As of September 30, 2010, total current liabilities were $26,411, which consisted of $15,000 of accounts payable due to our independent contractor for development of our web portals, $1,500 of accrued expenses and $9,911 of loans from related parties. As of December 31, 2009, total current liabilities were $19,811, which consisted of $15,000 of accounts payable due to our independent contractor for development of our web portals, $4,000 of accrued expenses and $811 of loans from related parties. We had net working capital deficit of ($26,411) as of September 30, 2010, compared to net working deficit capital of ($19,811) at December 31, 2009.
During the nine months ended September 30, 2010, operating activities used cash of $9,100. Cash flows from financing activities consist primarily of cash generated through the company’s initial public offering and loans from related parties from September 17, 2007 (inception) through September 30, 2010.
Material Commitments
We entered into an agreement with a third party independent contractor to produce and develop our initial five (5) web portals for a total of $30,000. Of the total ($30,000), we have expensed $15,000 and anticipate the balance ($15,000) to be expensed on or before December 31, 2010. The independent contractor is revising the web portals whereby the company is anticipating the review and beta testing to commence fourth quarter of 2010. Upon acceptance of the web portals, the company owes a total of $30,000 within thirty (30) days of acceptance including the $15,000 classified on the financial statements as accounts payable at September 30, 2010. As a prime result of the web-based businesses, having changed rapidly in the past several months, we are redesigning our web portals with anticipated beta-testing in early 2011.
Off-Balance Sheet Arrangements
We do not have any off-balance sheet arrangements or any anticipate entering into any off-balance arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to investors.
Recently Issued Accounting Pronouncements
The company has adopted all recently issued accounting pronouncements. The adoption of the accounting pronouncements, including those not yet effective, is not anticipated to have a material effect on the financial position or results of operations of the Company.
Item 3. Quantitative and Qualitative Disclosures About Market Risk
Not applicable for a smaller reporting company.
Item 4T. Controls and Procedures
We maintain disclosure controls and procedures that are designed to ensure that the information required to be disclosed in the reports that we file under the Securities Exchange Act of 1934 are recorded, processed, summarized and reported within the time periods specified in the Securities and Exchange Commission’s rules and forms, and that such information is accumulated and communicated to our management, including our President, who also serves as our principal financial and accounting officer, as appropriate, to allow timely decisions regarding required disclosures.
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In designing and evaluating the disclosure controls and procedures, management recognized that any controls and procedures, no matter how well designed and operated, can only provide reasonable assurance of achieving the desired control objectives, and in reaching a reasonable level of assurance, management necessarily was required to apply its judgment in evaluating the cost-benefit relationship of possible controls and procedures.
As required by SEC Rule 13a-15(b), we carried out an evaluation, under the supervision and with the participation of our President, who also serves as our principal financial and accounting officer, of the effectiveness of the design and operation of our disclosure controls and procedures as of the end of our first fiscal quarter covered by this report. Based on the foregoing, our President concluded that our disclosure controls and procedures were effective at the reasonable assurance level.
There has been no change in our internal controls over financial reporting during our last fiscal quarter that has materially affected, or is reasonably likely to materially affect, our internal controls over financial reporting.
PART II OTHER INFORMATION
Item 1. Legal Proceeding.
None.
Item 1A. Risk Factors.
There have been no material changes from the risk factors disclosed in our Annual Report on Form 10-K for the year ended December 31, 2009.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds.
None.
Item 3. Defaults Upon Senior Securities.
None.
Item 4. (Removed and Reserved).
Item 5. Other Information.
None.
Item 6. Exhibits
(a) Exhibits
| |
Exhibit No. | Description |
| |
31.1 | Rule 13a-14(a)/15d-14(a) Certification of Principal Executive Officer |
31.2 | Rule 13a-14(a)/15d-14(a) Certification of Principal Accounting and Financial Officer |
32.1 | Section 1350 Certification of Principal Executive Officer and Principal Accounting and Financial Officer |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
| | |
| | THEWEBDIGEST CORP. |
| | |
DATE: October 22, 2010 | By: | /s/ Steven Adelstein |
| | Steven Adelstein |
| | President, Principal Executive Officer and Principal Accounting and Financial Officer |
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