Rego Payment Architectures (RPMT) 10-Q 28 Oct 14 2014 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Sep. 30, 2014	Oct. 28, 2014
Document and Entity Information [Abstract]	'	'
Entity Registrant Name	'VIRTUAL PIGGY, INC.	'
Entity Central Index Key	'0001437283	'
Document Type	'10-Q	'
Document Period End Date	30-Sep-14	'
Amendment Flag	'false	'
Current Fiscal Year End Date	'--12-31	'
Entity Filer Category	'Accelerated Filer	'
Entity Common Stock, Shares Outstanding	'	117,117,626
Document Fiscal Year Focus	'2014	'
Document Fiscal Period Focus	'Q3	'

Balance_Sheets

Balance Sheets (USD $)	Sep. 30, 2014	Dec. 31, 2013
CURRENT ASSETS	'	'
Cash and cash equivalents	$2,431,915	$1,752,461
Accounts receivable	2,356	1,000
Insurance receivable	'	4,325
Prepaid expenses	446,806	220,908
TOTAL CURRENT ASSETS	2,881,077	1,978,694
PROPERTY AND EQUIPMENT	'	'
Computer equipment	106,250	89,021
Furniture and fixtures	99,710	57,238
Leasehold improvements	75,135	'
Gross property and equipment	281,095	146,259
Less: accumulated depreciation	-73,379	-41,544
Total property and equipment	207,716	104,715
OTHER ASSETS	'	'
Deposit	248,649	118,118
Patents and trademarks, net of amortization of $71,584 and $42,129	769,212	739,657
Total other assets	1,017,861	857,775
TOTAL ASSETS	4,106,654	2,941,184
CURRENT LIABILITIES	'	'
Accounts payable and accrued expenses	1,211,658	2,149,681
Embedded derivative liability	3,943,850	'
Preferred stock dividend liability	439,397	'
Notes payable, net of discount of $0 and $86,087	'	913,913
TOTAL CURRENT LIABILITIES	5,594,905	3,063,594
CONTINGENCIES	'	'
STOCKHOLDERS' EQUITY (DEFICIT)	'	'
Preferred stock, $.0001 par value; 2,000,000 shares authorized; 108,600 shares issued and outstanding at September 30, 2014 and none issued and outstanding at December 31, 2013	11	'
Common stock, $ .0001 par value; 180,000,000 shares authorized; 117,117,626 and 111,396,768 shares issued and outstanding at September 30, 2014 and December 31, 2013	11,712	11,140
Additional paid in capital	50,795,400	35,318,751
Accumulated deficit	-52,341,694	-35,450,446
Cumulative translation adjustment	46,320	-1,855
STOCKHOLDERS' EQUITY (DEFICIT)	-1,488,251	-122,410
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$4,106,654	$2,941,184

Balance_Sheets_Parenthetical

Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Balance Sheets [Abstract]	'	'
Patents and trademarks, accumulated amortization	$71,584	$42,129
Debt discount	$0	$86,087
Preferred stock, par value per share	$0.00	$0.00
Preferred stock, shares authorized	2,000,000	2,000,000
Preferred stock, shares issued	108,600	108,600
Preferred stock, shares outstanding	108,600	108,600
Common stock, par value per share	$0.00	$0.00
Common stock, shares authorized	180,000,000	180,000,000
Common stock, shares issued	117,117,626	111,396,768
Common stock, shares outstanding	117,117,626	111,396,768

Statements_of_Operations

Statements of Operations (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Statements of Operations [Abstract]	'	'	'	'
SALES	$736	$1,382	$2,414	$1,528
OPERATING EXPENSES	'	'	'	'
Sales and marketing	1,195,440	3,049,709	3,882,869	5,058,796
Product development	871,093	742,425	2,575,665	1,823,560
Integration and customer support	281,409	178,482	656,550	497,538
General and administrative	1,555,652	1,329,175	4,057,491	3,512,943
Strategic consulting	251,533	10,244	531,581	484,599
Total operating expenses	4,155,127	5,310,035	11,704,156	11,377,436
NET OPERATING LOSS	-4,154,391	-5,308,653	-11,701,742	-11,375,908
OTHER INCOME (EXPENSE)	'	'	'	'
Interest income	1,959	3,167	5,900	9,481
Interest expense	'	'	-94,565	'
Change in fair value of embedded derivative liability	1,194,600	'	1,193,975	'
Total other income (expense)	1,196,559	3,167	1,105,310	9,481
NET LOSS	-2,957,832	-5,305,486	-10,596,432	-11,366,427
Less: Deemed dividend distributions	'	'	-5,855,419	'
Less: Accrued preferred dividends	-439,397	'	-439,397	'
NET LOSS ATTRIBUTABLE TO COMMON STOCKHOLDERS	($3,397,229)	($5,305,486)	($16,891,248)	($11,366,427)
BASIC AND DILUTED NET LOSS PER COMMON SHARE	($0.03)	($0.05)	($0.15)	($0.11)
BASIC AND DILUTED WEIGHTED AVERAGE COMMON SHARES OUTSTANDING	117,117,626	111,372,435	116,325,785	106,477,739

Statements_of_Comprehensive_Lo

Statements of Comprehensive Loss (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Statements of Comprehensive Loss [Abstract]	'	'	'	'
NET LOSS	($2,957,832)	($5,305,486)	($10,596,432)	($11,366,427)
OTHER COMPREHENSIVE INCOME	'	'	'	'
Foreign Currency Translation Adjustments, net of tax	93,227	'	48,175	'
TOTAL OTHER COMPREHENSIVE INCOME, net of tax	93,227	'	48,175	'
COMPREHENSIVE LOSS	($2,864,605)	($5,305,486)	($10,548,257)	($11,366,427)

Statement_of_Changes_in_Stockh

Statement of Changes in Stockholders' Equity (Deficit) (USD $)	Total	Preferred Stock [Member]	Common Stock [Member]	Additional Paid-In Capital [Member]	Accumulated Deficit [Member]	Cumulative Translation Adjustment [Member]
Balance at Dec. 31, 2013	($122,410)	'	$11,140	$35,318,751	($35,450,446)	($1,855)
Balance, shares at Dec. 31, 2013	'	'	111,396,768	'	'	'
Issuance of shares of convertible preferred stock and 10,860,000 warrants through private placement at $1.00 per unit	5,722,175	11	'	5,722,164	'	'
Issuance of shares of convertible preferred stock and 10,860,000 warrants through private placement at $1.00 per unit, shares	'	108,600	'	'	'	'
Issuance of shares of common stock from exercise of warrants through warrant exchange offering at $.50 per share	2,521,143	'	504	2,520,639	'	'
Issuance of shares of common stock from exercise of warrants through warrant exchange offering at $.50 per share, shares	'	'	5,042,287	'	'	'
Exercise of stock options	75,000	'	10	74,990	'	'
Exercise of stock options, shares	100,000	'	100,000	'	'	'
Exercise of warrants	139,286	'	28	139,258	'	'
Exercise of warrants, shares	'	'	278,571	'	'	'
Revaluation of options and warrants	136,663	'	'	136,663	'	'
Issuance of equity for services	1,201,230	'	30	1,201,200	'	'
Issuance of equity for services, shares	'	'	300,000	'	'	'
Deemed dividend distribution in conjunction with Series A Preferred offering	'	'	'	5,137,825	-5,137,825	'
Deemed dividend distribution in conjunction with warrant exchange offering	'	'	'	717,594	-717,594	'
Stock issuance costs	-173,684	'	'	-173,684	'	'
Accrued preferred dividend	-439,397	'	'	'	-439,397	'
Net loss	-10,596,432	'	'	'	-10,596,432	'
Cumulative translation adjustment	48,175	'	'	'	'	48,175
Balance at Sep. 30, 2014	($1,488,251)	$11	$11,712	$50,795,400	($52,341,694)	$46,320
Balance, shares at Sep. 30, 2014	'	108,600	117,117,626	'	'	'

Statement_of_Changes_in_Stockh1

Statement of Changes in Stockholders' Equity (Deficit) (Parenthetical) (USD $)	9 Months Ended
	Sep. 30, 2014
Price per unit	1
Exercise price of warrants	0.5
Warrant [Member]	'
Issuance of shares of convertible preferred stock and 10,860,000 warrants through private placement at $1.00 per unit, shares	10,860,000

Statements_of_Cash_Flows

Statements of Cash Flows (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
CASH FLOWS FROM OPERATING ACTIVITIES	'	'
Net loss	($10,596,432)	($11,366,427)
Adjustments to reconcile net loss to net cash used in operating activities	'	'
Fair value of warrants issued in exchange for services	'	549,915
Fair value of options issued in exchange for services and extension of warrants	956,893	816,261
Fair value of stock issued in exchange for services	381,000	49,071
Change in fair value of embedded derivative liability	-1,193,975	'
Accretion of discount on notes payable	86,087	'
Depreciation and amortization	68,468	40,091
Loss on disposal of fixed assets and abandonment of patents	126,626	'
(Increase) decrease in assets	'	'
Accounts receivable	-1,356	-902
Insurance receivable	4,325	75,000
Prepaid expenses	-225,898	-180,271
Deposits	-130,531	1,490
Increase (decrease) in liabilities	'	'
Accounts payable, accrued expenses and litigation settlement	-1,377,420	238,602
Increase in preferred stock dividend liability	439,397	'
Net cash used in operating activities	-11,462,816	-9,777,170
CASH FLOWS FROM INVESTING ACTIVITIES	'	'
Purchase of equipment	-154,088	-36,591
Patent and trademark costs	-173,562	-261,693
Net cash used in investing activities	-327,650	-298,284
CASH FLOWS FROM FINANCING ACTIVITIES	'	'
Repayment of note payable - stockholders	-1,000,000	'
Proceeds from issuance of preferred stock and warrants	10,860,000	'
Proceeds from issuance of common stock	'	6,070,595
Proceeds from exercise of options	75,000	185,000
Proceeds from exercise of warrants	2,660,429	1,427,595
Stock issuance costs	-173,684	-395,221
Net cash provided by financing activities	12,421,745	7,287,969
EFFECT OF EXCHANGE RATE ON CASH	48,175	'
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS	679,454	-2,787,485
CASH AND CASH EQUIVALENTS - BEGINNING OF PERIOD	1,752,461	7,371,036
CASH AND CASH EQUIVALENTS - END OF PERIOD	2,431,915	4,583,551
SUPPLEMENTAL SCHEDULE OF NON-CASH FINANCING ACTIVITIES:	'	'
Interest paid	8,478	'
Fair value of beneficial conversion value as discount against Preferred Stock	5,137,825	'
Fair value of warrant liability as discount against Preferred Stock	5,137,825	'
Accretion of discount on preferred stock as deemed distribution	5,137,825	'
Deemed dividend distribution in conjunction with warrant exchange.	717,594	'
Accrued preferred dividend	$439,397	'

SUMMARY_OF_SIGNIFICANT_ACCOUNT

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	9 Months Ended
	Sep. 30, 2014
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]	'
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	'
	NOTE 1 – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	Nature of the Business
	Virtual Piggy, Inc. (the “Company”) was incorporated in the state of Delaware on February 11, 2008.   Virtual Piggy is a technology company that delivers an online ecommerce solution for the family. Its system allows parents and their children to manage, allocate funds and track their expenditures, savings and charitable giving online. Its system is designed to allow the child to transact online without a credit card by gaining the parent's permission ahead of time and allowing the parent to set up the rules of use and authorized spending limits. Our principal office is located in Hermosa Beach, California and in 2013 we opened an office in London, England to support the sales and marketing efforts in Europe and the development of our mobile applications.
	Virtual Piggy's technology, branded as “Oink,” enables online businesses to interact and transact with the “Under 18” market in a manner consistent with the Children's Online Privacy Protection Act (“COPPA”) and other similar international children's privacy laws.  Oink was launched in the US in 2012 and in the European market in 2013, and now has the capability to offer and deliver gift cards.
	The Company secures agreements with merchants, retail and gaming e-commerce platforms and payment processors, which allow us to offer our Oink service to our user base. Over 20 retailers and gaming companies are using Oink with their e-commerce systems and the Company is in the process of integrating the other signed retailers and gaming companies. The Company is continuing to add merchants which provides more opportunities for its registered systems users to purchase products online.
	Basis of Presentation
	The accompanying unaudited financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions for Form 10-Q and Rule 8-03 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States (“U.S. GAAP”) for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The financial statements should be read in conjunction with the financial statements and notes included in the Company's Annual Report on Form 10-K for the year ended December 31, 2013, as amended, as filed with the Securities and Exchange Commission (the “SEC”). Operating results for the three and nine months ended September 30, 2014 are not necessarily indicative of the results that may be expected for the year ended December 31, 2014.
	The Company's activities are subject to significant risks and uncertainties, including failing to secure additional funding to operationalize the Company's current technology before another company develops similar technology to compete with the Company.
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.
	Comprehensive Income
	The Company follows FASB ASC 220 in reporting comprehensive income.  Comprehensive income is a more inclusive financial reporting methodology that includes disclosure of certain financial information that historically has not been recognized in the calculation of net income.  The Company has one item of other comprehensive income, consisting of a foreign translation adjustment.
	Fair Value of Financial Instruments
	The Company's financial instruments consist of accounts receivable, accounts payable and accrued expenses, and embedded derivative liability. The carrying value of accounts receivable, accounts payable and accrued expenses approximate their fair value because of their short maturities.
	The Company follows FASB ASC 820, Fair Value Measurements and Disclosures, and applies it to all assets and liabilities that are being measured and reported on a fair value basis. The statement requires that assets and liabilities carried at fair value will be classified and disclosed in one of the following three categories:
	Level 1: Quoted market prices in active markets for identical assets or liabilities
	Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data
	Level 3: Unobservable inputs that are not corroborated by market data
	The level in the fair value hierarchy within which a fair value measurement falls is based on the lowest level input that is significant to the fair value measurement in its entirety.
	Foreign Currency Translation
	The functional currency of operations outside the U.S. is British Pounds.
	Concentration of Credit Risk Involving Cash
	The Company may have deposits with a financial institution which at times exceed Federal Deposit Insurance Corporation (“FDIC”) coverage.  The Company has not experienced any losses from maintaining cash accounts in excess of federally insured limits.
	Cash and Cash Equivalents
	For purposes of reporting cash flows, the Company considers all cash accounts, which are not subject to withdrawal restrictions or penalties, and certificates of deposit and commercial paper with original maturities of 90 days or less to be cash or cash equivalents.
	Property and Equipment
	Property, equipment and leasehold improvements are stated at cost.  Depreciation  is computed using the straight-line method over the estimated useful lives of the assets. Maintenance and repairs of property are charged to operations, and major improvements are capitalized. Upon retirement, sale, or other disposition of property and equipment, the costs and accumulated depreciation are eliminated from the accounts, and any resulting gain or loss is included in operations. The cost of leasehold improvements is amortized over the lesser length of the related leases or the estimated useful lives of the assets. Depreciation of property and equipment was $18,726 and $7,285 for the three months ended September 30, 2014 and 2013 and was $39,013 and $20,474 for the nine months ended September 30, 2014 and 2013, and is included in general and administrative expenses.
	The Company's depreciation and amortization policies on property and equipment are as follows:
		Useful life
		(in years)
	Computer equipment	5-Mar
	Furniture and fixtures	7
	Leasehold Improvements	Term of lease
	Patents and Trademarks
	The Company has three issued patents with the United States Patent and Trademark Office (“USPTO”), entitled “Systems and Method for Verifying the Age of an Internet User,” “System and Method for Virtual Piggy Bank Wish-List,” and “System and Method for Virtual Piggy Bank." The Company has filed for one provisional U.S. patent application, as well as ten non-provisional U.S. patent applications, four of which are pending, three of which have been allowed, and three of which have been or will be abandoned.  Additionally, the Company has been granted two patents in Germany, entitled “Virtual Piggy Bank” and “Parent Match.”   The Company also has patents pending in Australia, Brazil, Canada (“Parent Match” has been allowed), Europe, and the Republic of Korea under the Patent Cooperation Treaty (“PCT”).  Costs associated with the registration and legal defense of the patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents.
	Long-Lived Assets
	The Company evaluates the recoverability of its long-lived assets in accordance with FASB ASC 360 “Property, Plant, and Equipment.” The Company reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets are measured by a comparison of the carrying amount of an asset to future cash flows expected to be generated by the asset, undiscounted and without interest or independent appraisals. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds the fair value of the assets.
	Revenue Recognition
	In accordance with Securities and Exchange Commission (“SEC”) Staff Accounting Bulletin (“SAB”) No. 104, Revenue Recognition (Codified in FASB ASC 605), the Company will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectability of the sales revenues is reasonably assured. Subject to these criteria, the Company will generally recognize revenue at the time of the sale of the associated product.
	Income Taxes
	The Company follows FASB ASC 740 when accounting for income taxes, which requires an asset and liability approach to financial accounting and reporting for income taxes.  Deferred income tax assets and liabilities are computed annually for temporary differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.  Tax years from 2010 through 2013 remain subject to examination by major tax jurisdictions.
	Stock-based Payments
	The Company accounts for stock-based compensation under the provisions of FASB ASC 718, Compensation—Stock Compensation which requires the measurement and recognition of compensation expense for all stock-based awards made to employees and directors based on estimated fair values on the grant date. The Company estimates the fair value of stock-based awards on the date of grant using the Black-Scholes model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods using the straight-line method. The Company accounts for stock-based compensation awards to non-employees in accordance with FASB ASC 505 -50, Equity-Based Payments to Non-Employees (“ASC 505-50”). Under ASC 505-50, the Company determines the fair value of the warrants or stock-based compensation awards granted as either the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. All issuances of stock options or other equity instruments to non-employees as consideration for goods or services received by the Company are accounted for based on the fair value of the equity instruments issued. Any stock options issued to non-employees are recorded as an expense and additional paid-in capital in stockholders' equity over the applicable service periods.
	Advertising Costs
	Advertising costs are expensed as incurred. Advertising costs were $41,629 and $217,287 for the three and nine months ended September 30, 2014 and were $189,796 and $278,067 for the three and nine months ended September 30, 2013. These costs are included in sales and marketing expenses.
	Product Development Costs
	In accordance with FASB ASC 730, research and development costs are expensed when incurred.  Research and development costs were $871,093 and $742,425 for the three months ended September 30, 2014 and 2013 and were $2,575,665 and $1,823,560 for the nine months ended September 30, 2014 and 2013.
	Loss Per Share
	The Company follows FASB ASC 260 when reporting Earnings Per Share resulting in the presentation of basic and diluted earnings per share.  Because the Company reported a net loss for the three and nine months ended September 30, 2014 and 2013, common stock equivalents, including preferred stock, stock options and warrants were anti-dilutive; therefore, the amounts reported for basic and dilutive loss per share were the same.
	Start-up Costs
	In accordance with FASB ASC 720, start-up costs are expensed as incurred.
	Segment Information
	The Company is organized and operates as one operating segment. In accordance with FASB ASC 280, Segment Reporting, the chief operating decision-maker has been identified as the Chief Executive Officer, who reviews operating results to make decisions about allocating resources and assessing performance for the entire Company subject to Board approval. Since the Company operates in one segment and provides one group of similar products, all financial segment and product line information required by FASB ASC 280 can be found in the consolidated financial statements.
	Recently Adopted Accounting Pronouncements
	In July 2013, the FASB issued ASU No. 2013-11, Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carry-forward, a Similar Tax Loss, or a Tax Credit Carry-forward Exists. The amendment includes explicit guidance as to when an unrecognized tax benefit should be presented as a reduction to a deferred tax asset or presented as a liability. The amendments are effective for fiscal years, and interim periods within those years, beginning after December 15, 2013. The amendments should be applied prospectively to all unrecognized tax benefits that exist at the effective date. Retrospective application is permitted. Since the amendment impacts classification requirements only, the adoption on January 1, 2014 did not have a material impact on the Company's financial position.
	In June 2014, the FASB issued ASU No. 2014-10, Development Stage Entities (Topic 915), Elimination of Certain Financial Reporting Requirements, Including an Amendment to Variable Interest Entities Guidance in Topic 810, Consolidation. The amendments in this update remove the definition of a development stage entity from the Master Glossary of the Accounting Standards Codification, thereby removing the financial reporting distinction between development stage entities and other reporting entities from U.S. GAAP. In addition, the amendments eliminate the requirements for development stage entities to (1) present inception-to-date information in the statements of income, cash flows, and shareholder equity, (2) label the financial statements as those of a development stage entity, (3) disclose a description of the development stage activities in which the entity is engaged, and (4) disclose in the first year in which the entity is no longer a development stage entity that in prior years it had been in the development stage.
	The amendments also clarify that the guidance in Topic 275, Risks and Uncertainties, is applicable to entities that have not commenced planned principal operations.
	The amendments related to the elimination of inception-to-date information and the other remaining disclosure requirements of Topic 915 should be applied retrospectively except for the clarification to Topic 275, which shall be applied prospectively. For public business entities, those amendments are effective for annual reporting periods beginning after December 15, 2014, and interim periods therein.
	For public business entities, the amendment eliminating the exception to the sufficiency-of-equity-at-risk criterion for development stage entities in paragraph 810-10-15-16 should be applied retrospectively for annual reporting periods beginning after December 15, 2015, and interim periods therein.
	Early application of each of the amendments is permitted for any annual reporting period or interim period for which the entity's financial statements have not yet been issued (public business entities) or made available for issuance (other entities). Upon adoption, entities will no longer present or disclose any information required by Topic 915.
	The Company adopted the amendments retrospectively for the interim period ending June 30, 2014.
	Recently Issued Accounting Pronouncements Not Yet Adopted
	In August 2014, the FASB issued ASU 2014-15, Presentation of Financial Statements – Going Concern (Subtopic 205-40), Disclosure of Uncertainties about an Entity's Ability to Continue as a Going Concern. The amendments in this Update provide guidance about management's responsibility to evaluate whether there are conditions or events, considered in the aggregate, that raise substantial doubt about the entity's ability to continue as a going concern within one year after the date that the financial statements are issued and to provide related footnote disclosures. Substantial doubt about an entity's ability to continue as a going concern exists when relevant conditions and events, considered in the aggregate, indicate that it is probable that the entity will be unable to meet its obligations as they become due within one year after the date that the financial statements are issued. The amendments in this Update are effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early application is permitted.
Reclassifications
Certain amounts in the 2013 statements of operations have been reclassified in order for them to be in conformity with the 2014 presentation.

MANAGEMENT_PLANS

MANAGEMENT PLANS	9 Months Ended
	Sep. 30, 2014
MANAGEMENT PLANS [Abstract]	'
MANAGEMENT PLANS	'
	NOTE 2 – MANAGEMENT PLANS
	The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  The Company has incurred significant losses and experienced negative cash flow from operations during the development stage.  These conditions raise substantial doubt about the Company's ability to continue as a going concern.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
	Since inception, the Company has focused on developing and implementing its business plan.  The Company believes that its existing cash resources will not be sufficient to sustain operations during the next twelve months.  The Company currently needs to generate revenue in order to sustain its operations.  In the event that the Company cannot generate sufficient revenue to sustain its operations, the Company will need to reduce expenses or obtain financing through the sale of debt and/or equity securities.  The issuance of additional equity would result in dilution to existing shareholders.  If the Company is unable to obtain additional funds when they are needed or if such funds cannot be obtained on terms acceptable to the Company, the Company would likely be unable to execute upon the business plan or pay costs and expenses as they are incurred, which would have a material, adverse effect on the business, financial condition and results of operations.
	The Company's current monetization model is to derive a percentage of all revenues generated by online merchants using the Oink service. Merchants are billed at the end of each month for all transactions that have been processed by the Company on their behalf in the prior month.  As the merchant base and consumer base grows, and as the trend to higher online spending levels continues, the Company expects to generate additional revenue to support operations.
	If sufficient revenues are not generated to sustain operations or additional funding cannot be obtained in the short term, the Company will need to reduce monthly expenditures to a level that will enable the Company to continue until such funds can be obtained.  For the nine months ended September 30, 2014, and for the year ended December 31, 2013, the Company raised $13.4 million and $7.3 million respectively, net of stock issuance costs, through private placements of its equity securities and from exercises of stock options and warrants.

PATENTS_AND_TRADEMARKS

PATENTS AND TRADEMARKS	9 Months Ended
	Sep. 30, 2014
PATENTS AND TRADEMARKS [Abstract]	'
PATENTS AND TRADEMARKS	'
	NOTE 3 – PATENTS AND TRADEMARKS
	The Company continues to apply for patents and purchased the Oink trademark in November 2013.  Accordingly, costs associated with the registration of the patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents (20 years).  The trademark is also being amortized on a straight-line basis over its estimated useful life of 20 years. At September 30, 2014 and December 31, 2013, capitalized patent and trademark costs were $769,212 and $604,572.  Amortization expense for patents and trademarks were $12,016 and $7,718 for the three months ended September 30, 2014 and 2013 and were $29,455 and $19,617 for the nine months ended September 30, 2014, and 2013.
	During the second quarter of 2014, the Company abandoned its application for three of its patents and five of its trademarks. Accordingly, the Company recorded a charge to general and administrative expenses for $114,522 relating to costs previously capitalized with respect to these applications.

NOTES_PAYABLE

NOTES PAYABLE	9 Months Ended
	Sep. 30, 2014
NOTES PAYABLE [Abstract]	'
NOTES PAYABLE	'
	NOTE 4 – NOTES PAYABLE
	On December 27, 2013, the Company entered into two identical agreements with two stockholders that each include a note payable in the amount of $500,000 and two-year warrants to purchase 37,500 shares of the Company's common stock at $0.01 and two-year warrants to purchase 50,000 shares of the Company's common stock at $1.00 per share. The notes bore interest at 10% per annum and were payable upon the earlier of:
		a.	5 days after the sale of the Company's securities in one transaction or series of related transactions, which sale results in gross proceeds to the Company of at least $3 million;
		b.	Upon (i) the sale or other disposition of all or substantially all of the Company's assets or (ii) the acquisition of the Company by another entity by means of any transaction or series of related transactions to which the Company is a party other than a transaction or series of transactions in which the holders of the voting securities of the Company outstanding immediately prior to such transaction continue to retain, as a result of shares in the Company held by such holders prior to such transaction, at least 50% of the total voting power represented by the voting securities of the Company or such surviving entity outstanding immediately after such transaction or series of transactions;
		c.	February 28, 2014.
	The warrants were valued at $92,470, fair value, using the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 22.2%, risk free interest rate of .4% and expected option life of 2 years.  The warrant values were treated as a discount to the value of the note payable in accordance with FASB ASC 835-30-25, Recognition and were accreted over the term of the note payable for financial statement purposes.  These notes were repaid in full in January 2014 and therefore the remaining unamortized discount was fully accreted.
	During the nine months ended September 30, 2014 and 2013, $86,087 and $0 of interest was accreted on the notes payable.

INCOME_TAXES

INCOME TAXES	9 Months Ended
	Sep. 30, 2014
INCOME TAXES [Abstract]	'
INCOME TAXES	'
	NOTE 5 - INCOME TAXES
	Income tax expense was $0 for the three and nine months ended September 30, 2014 and 2013.
	As of December 31, 2013, the Company had net operating loss carry forwards approximating $39.7 million.
	As of January 1, 2014, the Company had no unrecognized tax benefits, and accordingly, the Company did not recognize interest or penalties during 2014 related to unrecognized tax benefits.  There has been no change in unrecognized tax benefits during the three and nine months ended September 30, 2014, and there was no accrual for uncertain tax positions as of September 30, 2014.  Tax years from 2010 through 2013 remain subject to examination by major tax jurisdictions.
	There is no income tax benefit for the losses for the three and nine months ended September 30, 2014 and 2013, since management has determined that the realization of the net tax deferred asset is not assured and has created a valuation allowance for the entire amount of such benefits.

LITIGATION

LITIGATION	9 Months Ended
	Sep. 30, 2014
LITIGATION [Abstract]	'
LITIGATION	'
	NOTE 6 – LITIGATION
	The Company entered into a settlement agreement with an investor in 2012, whereby the Company agreed to pay the investor a settlement of $450,000 and the investor agreed to cease trading in the Company's stock and to return warrants issued to the investor.  The Company's insurance carrier agreed to reimburse the Company with respect to this litigation.  Both the settlement payment and the insurance company settlement were completed in 2013.
	On April 10, 2014, the Company was named in a law suit in superior court for the State of California filed by a former employee alleging wrongful termination and seeking monetary damages and legal fees. During the three months ended September 30, 2014, the matter was settled in mediation.

CONVERTIBLE_PREFERRED_STOCK

CONVERTIBLE PREFERRED STOCK	9 Months Ended
	Sep. 30, 2014
CONVERTIBLE PREFERRED STOCK [Abstract]	'
CONVERTIBLE PREFERRED STOCK	'
	NOTE 7 – CONVERTIBLE PREFERRED STOCK
	In January 2014, the Company, pursuant to a Securities Purchase Agreement (the “Purchase Agreement”), issued in a private placement to certain accredited investors, 50,450 shares of the Company's Series A Cumulative Convertible Preferred Stock (the “Preferred Stock”) at an original issue price of $100 per share (the “Original Issue Price”) and warrants to purchase 5,045,000 shares of the Company's common stock (the “Warrants”), for an aggregate purchase price of $5,045,000. Pursuant to the Purchase Agreement, the Company also granted piggyback registration rights to the holders of the Preferred Stock and Warrants. The Purchase Agreement provides that the holders of the Preferred Stock shall be entitled to nominate two directors of the Company. Dividends accrue at a rate of 8% and are cumulative.  The Company had incurred and capitalized approximately $141,000 of costs associated with this offering, which were charged to additional paid in capital when the transaction was consummated.
	In accordance with FASB ASC 480 and 815, the Preferred Stock has been classified as permanent equity and was valued at $3,396,175, net of the beneficial conversion feature of $1,648,825, at January 27, 2014.
	The conversion feature of the Preferred Stock is an embedded derivative, which is classified as a liability in accordance with FASB ASC 815 and was valued in accordance with FASB ASC 470 as a beneficial conversion feature at a fair market value of $1,648,825 at January 27, 2014, and $1,210,800 at September 30, 2014. This was classified as an embedded derivative liability and a discount to Preferred Stock.  Since the Preferred Stock can be converted at any time, the full amount of the discount was accreted and reflected as a deemed distribution.
	Because the Preferred Stock can be converted at any time, the embedded derivative is classified as a current liability at September 30, 2014.
	The Warrants associated with the Preferred Stock were also classified as equity, in accordance with FASB ASC 480-10-25.  Therefore it is not necessary to bifurcate the Warrants from the Preferred Stock.
	The Preferred Stock has a preference in liquidation equal to two times the Original Issue Price to be paid out of assets available for distribution prior to holders of common stock and thereafter participates with the holders of common stock in any remaining proceeds subject to an aggregate cap of 2.5 times the Original Issue Price. The Preferred Stockholders may cast the number of votes equal to the number of whole shares of common stock into which the shares of Preferred Stock can be converted.  The Preferred Stock also contains customary approval rights with respect to certain matters.
	The conversion price of the Preferred Stock is currently $1.00 per share. The Preferred Stock is subject to mandatory conversion if certain registration or related requirements are satisfied and the average closing price of the Company's common stock exceeds 2.5 times the conversion price over a period of twenty consecutive trading days.
	On April 30, 2014, the Company sold, in a private placement to certain accredited investors, an additional 58,150 shares of Preferred Stock and Warrants to purchase 5,815,000 shares of the Company's common stock for an aggregate purchase price of $5,815,000. In accordance with FASB ASC 480 and 815, the additional Preferred Stock has been classified as permanent equity and was valued at $2,674,900, net of the beneficial conversion feature of $3,140,100, at April 30, 2014. The Company had incurred and capitalized approximately $6,000 of costs associated with this offering, which were charged to additional paid in capital when the transaction was consummated.
	The conversion feature of the additional Preferred Stock is an embedded derivative, which is classified as a liability in accordance with FASB ASC 815 and was valued in accordance with FASB ASC 470 as a beneficial conversion feature at a fair market value of $3,489,000 at April 30, 2014 and $2,733,050 at September 30, 2014. This was classified as an embedded derivative liability and a discount to Preferred Stock.  Since the Preferred Stock can be converted at any time, the full amount of the discount was accreted and reflected as a deemed distribution.
	As of September 30, 2014, the value of the cumulative 8% dividends was $439,397. Such dividends will be paid when and if declared payable by the Company's board of directors or upon the occurrence of certain liquidation events.  In accordance with FASB ASC 260-10-45-11, the Company has recorded these accrued dividends as a non-current liability.

FAIR_VALUE_OF_FINANCIAL_INSTRU

FAIR VALUE OF FINANCIAL INSTRUMENTS	9 Months Ended
	Sep. 30, 2014
FAIR VALUE OF FINANCIAL INSTRUMENTS [Abstract]	'
FAIR VALUE OF FINANCIAL INSTRUMENTS	'
	NOTE 8 – FAIR VALUE OF FINANCIAL INSTRUMENTS
	Derivative Liabilities
	For purposes of determining whether certain instruments are derivatives for accounting treatment, the Company follows the accounting standard that provides guidance for determining whether an equity-linked financial instrument, or embedded feature, is indexed to an entity's own stock. The standard applies to any freestanding financial instruments or embedded features that have the characteristics of a derivative, and to any freestanding financial instruments that are potentially settled in an entity's own common stock.
	The Company has identified the following liabilities that are measured at fair value on a recurring basis, summarized as follows:
	30-Sep-14	Level 1			Level 2		Level 3		Total
	Derivative liability related to fair value of beneficial conversion feature	$	-		$	3,943,850	$	-	$	3,943,850
	Total	$	-		$	3,943,850	$	-	$	3,943,850
	The following table details the approximate fair value measurements within the fair value hierarchy of the Company's derivative liabilities using Level 2 inputs:
		Total
	Balance at January 27, 2014	$	1,648,825
	Preferred Stock issued on April 30, 2014		3,489,000
	Change in fair value of derivative liabilities		(1,193,975	)
	Balance at September 30, 2014	$	3,943,850
	As of September 30, 2014, the beneficial conversion feature of the Preferred Stock is treated as an embedded derivative liability and changes in the fair value were recognized in earnings.  The shares of Preferred Stock are convertible into shares of the Company's common stock, which did trade in an active securities market; therefore the embedded derivative liability was valued using the following market based inputs:
	Closing Trading Price of Common Stock	$	0.93
	Series A Preferred Stock Effective Conversion Price		(0.57	)
	Intrinsic value of conversion option per share	$	0.36
	The Company has no assets that are measured at fair value on a recurring basis. There were no assets or liabilities measured at fair value on a non-recurring basis as of September 30, 2014 and December 31, 2013.

STOCKHOLDERS_EQUITY

STOCKHOLDERS' EQUITY	9 Months Ended
	Sep. 30, 2014
STOCKHOLDERS' EQUITY [Abstract]	'
STOCKHOLDERS' EQUITY	'
	NOTE 9 – STOCKHOLDERS' EQUITY
	Private Placements of Securities
	During the first quarter of 2013, the Company entered into a private placement for shares of the Company's common stock. The shares were sold at a purchase price of $0.75 per share.  Through June 30, 2013, 1,133,334 shares were sold resulting in proceeds of $850,000.  Issuance costs related to this private placement were $60,783.
	On April 15, 2013, the Company issued 26,521 restricted shares of the Company's common stock to five members of the Board of Directors that were valued at $49,071.  In conjunction with this the five members of the Board also received in aggregate options to purchase 1,050,000 shares of the Company's common stock. These options were valued at $519,080, fair value.  The Company uses the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 29.0%, risk free interest rate of .69% and expected option life of five years.  The options expire five years from the date of issuance.  Options granted are being expensed over the three year vesting term.
	On May 28, 2013, the Company entered into a Securities Purchase Agreement with accredited investors, pursuant to which we issued and sold in a private placement an aggregate of 2,572,553 units at a purchase price of $1.80 per unit (the “Offering”), with each unit being comprised of one (1) share of the Company's common stock and a warrant to purchase one-half (0.5) of a share of common stock at an exercise price of $3.00 per share for a period of three years. On May 29, 2013, we issued and sold an additional    300,000 units pursuant to the Offering. The Company retained a placement agent in connection with the Offering. The Company paid the placement agent aggregate placement agent fees in the amount of $151,408 plus $155,118 as an expense allowance. In addition, the placement agent received three year warrants to purchase an aggregate of 287,255 shares of the Company's common stock at an exercise price of $1.80 per share. Net proceeds of the Offering to the Company, after the expense allowance and other expenses, were approximately $4,836,157.
	In 2013, options and warrants to purchase 5,821,852 shares of the Company's common stock were exercised at an average price of $0.28 per share for net proceeds to the Company of $1,617,593.
	In 2014, options and warrants to purchase 378,571 shares of the Company's common stock were exercised at an average price of $0.57 per share for net proceeds to the Company of $214,286.
	Exchange of Warrants and Deemed Dividend
	Effective February 7, 2014, when the market price of our common stock was $1.18 per share, the Company completed  an exchange offering  with certain investors in our 2011 to 2012 Private Placements to exercise their current warrants at $0.50 per share and receive a new warrant which would be convertible into the same number of common shares as the original warrant.  The new warrant has an exercise price of $1.00. The Company has recognized a deemed dividend of $717,594 in the Statement of Operations for the three and nine months ended September 30, 2014, attributable to the incremental fair value resulting from the modification of these warrants.  The fair value of the new warrants was valued using the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 143.2%, risk free interest rate of 0.30% and expected option life approximating two years.  The warrants expire two years from the date of issuance. Pursuant to the offering, the Company received aggregate cash consideration of $2,521,143 from exercised warrants to purchase 5,042,287 shares of Company common stock.
	Extension of Warrants
	In June 2014, the Company extended by one year the term of 514,286 warrants with an exercise price of $0.75 which were to expire in June 2014.  The fair value of the extended warrants was valued using the Black-Scholes option pricing model to calculate the grant-date fair value of the options, with the following assumptions: no dividend yield, expected volatility of 99.6%, risk free interest rate of 0.11% and expected option life approximating one year.  The Company recognized compensation expense of $108,000 which was charged to general and administrative expenses.
	In February 2014, the Company extended warrants previously granted to two of its executive officers, which included 1,142,588 warrants exercisable at $0.04 per share and 100,000 warrants exercisable at $.75 per share for an additional two years.  The increase in fair value of this term extension was $28,663 which was expensed during the period. The Company used the Black-Scholes option pricing model to calculate the increase in fair value, with the following assumptions: no dividend yield, expected volatility of 89.3% to 89.5%, risk free interest rate of 0.33%, and expected warrant life of 2 years.
	Issuance of Restricted Shares
	In April, 2014, the Company issued 300,000 shares of restricted stock in connection with a consulting agreement.  Such shares will vest monthly over a six month period.  The shares were valued at the closing stock price on the date of issuance which was $1.27, valuing the shares at $381,000 which will be expensed over a six month period.  For the three and nine months ended September 30, 2014, the Company recorded expense of $190,500 and $381,000, respectively.

STOCK_OPTIONS_AND_WARRANTS

STOCK OPTIONS AND WARRANTS	9 Months Ended
	Sep. 30, 2014
STOCK OPTIONS AND WARRANTS [Abstract]	'
STOCK OPTIONS AND WARRANTS	'
	NOTE 10 - STOCK OPTIONS AND WARRANTS
	During 2008, the Board of Directors (“Board”) of the Company adopted the 2008 Equity Incentive Plan (“2008 Plan”) that was approved by the shareholders.  Under the Plan, the Company is authorized to grant options to purchase up to 25,000,000 shares of common stock to any officer, other employee or director of, or any consultant or other independent contractor who provides services to the Company.  The Plan is intended to permit stock options granted to employees under the 2008 Plan to qualify as incentive stock options under Section 422 of the Internal Revenue Code of 1986, as amended (“Incentive Stock Options”).  All options granted under the 2008 Plan, which are not intended to qualify as Incentive Stock Options are deemed to be non-qualified options (“Non-Statutory Stock Options”).  As of September 30, 2014, options to purchase 14,054,996 shares of common stock have been issued and are unexercised, and 1,095,004 shares are available for grants under the 2008 Plan.
	During 2013, the Board adopted the 2013 Equity Incentive Plan (“2013 Plan”), which was approved by stockholders at the 2013 annual meeting of stockholders.  Under the 2013 Plan, the Company is authorized to grant awards of stock options, restricted stock, restricted stock units and other stock-based awards of up to an aggregate of 5,000,000 shares of common stock to any officer, employee, director or consultant.  The 2013 Plan is intended to permit stock options granted to employees under the 2013 Plan to qualify as Incentive Stock Options.  All options granted under the 2013 Plan, which are not intended to qualify as Incentive Stock Options are deemed to be Non-Statutory Stock Options.  As of September 30, 2014, under the 2013 Plan options to purchase 3,489,166 shares of common stock have been issued and are unexercised, and 1,510,384 shares of common stock remain available for grants under the 2013 Plan.
	The 2008 Plan and 2013 Plan are administered by the Board or its compensation committee, which determines the persons to whom awards will be granted, the number of awards to be granted, and the specific terms of each grant, including the vesting thereof, subject to the terms of the applicable Plan.
	In connection with Incentive Stock Options, the exercise price of each option may not be less than 100% of the fair market value of the common stock on the date of the grant (or 110% of the fair market value in the case of a grantee holding more than 10% of the outstanding stock of the Company).
	Prior to January 1, 2014, volatility in all instances presented is the Company's estimate of volatility that is based on the volatility of other public companies that are in closely related industries to the Company.  Beginning January 1, 2014, volatility in all instances presented is the Company's estimate of volatility that is based on the historical volatility of the Company's stock history.
	The following table presents the weighted-average assumptions used to estimate the fair values of the stock options granted during the nine months ended September 30, 2014:
	Risk-free interest rate				1.54	%
	Expected volatility				97	%
	Expected life (in years)				5.2
	Dividend yield				0	%
	Weighted-average estimated fair value of options granted during the period			$	0.76
	The following table summarizes the activities for our stock options for the nine months ended September 30, 2014:
		Options Outstanding
		Number of			Weighted-		Weighted-	Aggregate
		Shares			Average		Average	Intrinsic
					Exercise Price		Remaining	Value
							Contractual	(in 000's) (1)
							Term
							(in years)
		(unaudited)
	Balance as of December 31, 2013	18,817,499			$	0.9
	Granted	1,975,000			$	1.11
	Exercised	(100,000	)		$	0.75
	Forfeited/canceled	(1,425,004	)		$	1.22
	Expired	(1,310,000	)		$	1.47
	Balance as of September 30, 2014	17,957,495			$	0.86	2.4	$	4,661
	Exercisable as of September 30, 2014	12,258,310			$	0.71	1.8	$	4,351
	Exercisable as of September 30, 2014 and expected to vest  thereafter	17,457,495			$	0.84	2.4	$	4,661
	-1
		The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the closing stock price of $0.93 for our common stock on September 30, 2014.
	During the nine months ended September 30, 2014, the fair value of stock options granted during the period was $1,501,000.  The fair value of stock options is expensed over the vesting term in accordance with the terms of the related stock option agreements.
	For the three and nine months ended September 30, 2014, the Company expensed $268,115 and $820,230 and for the three and nine months ended September 30, 2013, the Company expensed $210,380 and $678,945 relative to the fair value of stock options granted, respectively.
	As of September 30, 2014, there was $1,624,616 of unrecognized compensation cost related to outstanding employee and consultant stock options. This amount is expected to be recognized over a weighted-average period of 1.96 years. To the extent the actual forfeiture rate is different from what we have estimated, stock-based compensation related to these awards will be different from our expectations. The difference between the stock options exercisable at September 30, 2014 and the stock options exercisable and expected to vest relates to stock options with milestones tied to vesting.
	The following table presents the weighted-average assumptions used to estimate the fair values of the warrants granted during the nine months ended September 30, 2014:
	Risk-free interest rate				0.37	%
	Expected volatility				96	%
	Expected life (in years)				2
	Dividend yield				0	%
	Weighted-average estimated fair value of warrants granted during the period			$	0.56
	The following table summarizes the activities for our warrants for the nine months ended September 30, 2014:
		Warrants Outstanding
		Number of			Weighted-		Weighted-	Aggregate
		Shares			Average		Average	Intrinsic
					Exercise Price		Remaining	Value
							Contractual	(in 000's) (1)
							Term
							(in years)
		(unaudited)
	Balance as of December 31, 2013	13,887,181			$	0.81
	Granted	15,902,287			$	1
	Exercised	(5,320,858	)		$	0.5
	Forfeited/canceled				$
	Expired	(50,000	)		$	0.75
	Balance as of September 30, 2014	24,418,610			$	1	1.3	$	2,776
	Exercisable as of September 30, 2014	24,418,610			$	1	1.3	$	2,776
	Exercisable as of September 30, 2014 and expected to vest  thereafter	24,418,610			$	1	1.3	$	2,276
	-1
		The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the closing stock price of $0.93 for our common stock on September 30, 2014.

OPERATING_LEASES

OPERATING LEASES	9 Months Ended
	Sep. 30, 2014
OPERATING LEASES [Abstract]	'
OPERATING LEASES	'
	NOTE 11 - OPERATING LEASES
	Rent expense was $161,326 and $117,477 for the three months ended September 30, 2014 and 2013 and was $472,199 and $244,318 for the nine months ended September 30, 2014 and 2013.  At September 30, 2014, the Company was obligated under various non-cancelable operating lease arrangements for property as follows:
	2014	$	110,115
	2015		296,722
	2016		198,131
		$	604,968

RELATED_PARTY_TRANSACTIONS

RELATED PARTY TRANSACTIONS	9 Months Ended
	Sep. 30, 2014
RELATED PARTY TRANSACTIONS [Abstract]	'
RELATED PARTY TRANSACTIONS	'
	NOTE 12 – RELATED PARTY TRANSACTIONS
	During the nine months ended September 30, 2013, a consultant owning more than 5% of the Company was paid for consulting and travel expenses to provide strategic advice to the Company.   On January 1, 2013, the Company entered into an agreement with this consultant, whereby the Company would pay the consultant $12,500 per month beginning January 1, 2013 for a term of one year.  In June 2013, this contract was terminated.  Consulting fees paid for the three and nine months ended September 30, 2013 were $105,000 and 130,000, respectively. Reimbursable business expenses of $0 and $5,357 were paid for the three and nine months ended September 30, 2014 and $6,505 and $30,072 for the three and nine months ended September 30, 2013, respectively. No consulting fees were paid after June 30, 2013.

SUMMARY_OF_SIGNIFICANT_ACCOUNT1

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	9 Months Ended
	Sep. 30, 2014
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]	'
Nature of the Business	'
	Nature of the Business
	Virtual Piggy, Inc. (the “Company”) was incorporated in the state of Delaware on February 11, 2008.   Virtual Piggy is a technology company that delivers an online ecommerce solution for the family. Its system allows parents and their children to manage, allocate funds and track their expenditures, savings and charitable giving online. Its system is designed to allow the child to transact online without a credit card by gaining the parent's permission ahead of time and allowing the parent to set up the rules of use and authorized spending limits. Our principal office is located in Hermosa Beach, California and in 2013 we opened an office in London, England to support the sales and marketing efforts in Europe and the development of our mobile applications.
	Virtual Piggy's technology, branded as “Oink,” enables online businesses to interact and transact with the “Under 18” market in a manner consistent with the Children's Online Privacy Protection Act (“COPPA”) and other similar international children's privacy laws.  Oink was launched in the US in 2012 and in the European market in 2013, and now has the capability to offer and deliver gift cards.
	The Company secures agreements with merchants, retail and gaming e-commerce platforms and payment processors, which allow us to offer our Oink service to our user base. Over 20 retailers and gaming companies are using Oink with their e-commerce systems and the Company is in the process of integrating the other signed retailers and gaming companies. The Company is continuing to add merchants which provides more opportunities for its registered systems users to purchase products online.
Basis of Presentation	'
	Basis of Presentation
	The accompanying unaudited financial statements have been prepared in accordance with U.S. generally accepted accounting principles for interim financial information and with the instructions for Form 10-Q and Rule 8-03 of Regulation S-X. Accordingly, they do not include all of the information and footnotes required by accounting principles generally accepted in the United States (“U.S. GAAP”) for complete financial statements. In the opinion of management, all adjustments (consisting of normal recurring accruals) considered necessary for a fair presentation have been included. The financial statements should be read in conjunction with the financial statements and notes included in the Company's Annual Report on Form 10-K for the year ended December 31, 2013, as amended, as filed with the Securities and Exchange Commission (the “SEC”). Operating results for the three and nine months ended September 30, 2014 are not necessarily indicative of the results that may be expected for the year ended December 31, 2014.
	The Company's activities are subject to significant risks and uncertainties, including failing to secure additional funding to operationalize the Company's current technology before another company develops similar technology to compete with the Company.
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period.  Actual results could differ from these estimates.
Comprehensive Income	'
	Comprehensive Income
	The Company follows FASB ASC 220 in reporting comprehensive income.  Comprehensive income is a more inclusive financial reporting methodology that includes disclosure of certain financial information that historically has not been recognized in the calculation of net income.  The Company has one item of other comprehensive income, consisting of a foreign translation adjustment.
Fair Value of Financial Instruments	'
	Fair Value of Financial Instruments
	The Company's financial instruments consist of accounts receivable, accounts payable and accrued expenses, and embedded derivative liability. The carrying value of accounts receivable, accounts payable and accrued expenses approximate their fair value because of their short maturities.
	The Company follows FASB ASC 820, Fair Value Measurements and Disclosures, and applies it to all assets and liabilities that are being measured and reported on a fair value basis. The statement requires that assets and liabilities carried at fair value will be classified and disclosed in one of the following three categories:
	Level 1: Quoted market prices in active markets for identical assets or liabilities
	Level 2: Observable market based inputs or unobservable inputs that are corroborated by market data
	Level 3: Unobservable inputs that are not corroborated by market data
	The level in the fair value hierarchy within which a fair value measurement falls is based on the lowest level input that is significant to the fair value measurement in its entirety.
Foreign Currency Translation	'
	Foreign Currency Translation
	The functional currency of operations outside the U.S. is British Pounds.
Concentration of Credit Risk Involving Cash	'
	Concentration of Credit Risk Involving Cash
	The Company may have deposits with a financial institution which at times exceed Federal Deposit Insurance Corporation (“FDIC”) coverage.  The Company has not experienced any losses from maintaining cash accounts in excess of federally insured limits.
Cash and Cash Equivalents	'
	Cash and Cash Equivalents
	For purposes of reporting cash flows, the Company considers all cash accounts, which are not subject to withdrawal restrictions or penalties, and certificates of deposit and commercial paper with original maturities of 90 days or less to be cash or cash equivalents.
Property and Equipment	'
	Property and Equipment
	Property, equipment and leasehold improvements are stated at cost.  Depreciation  is computed using the straight-line method over the estimated useful lives of the assets. Maintenance and repairs of property are charged to operations, and major improvements are capitalized. Upon retirement, sale, or other disposition of property and equipment, the costs and accumulated depreciation are eliminated from the accounts, and any resulting gain or loss is included in operations. The cost of leasehold improvements is amortized over the lesser length of the related leases or the estimated useful lives of the assets. Depreciation of property and equipment was $18,726 and $7,285 for the three months ended September 30, 2014 and 2013 and was $39,013 and $20,474 for the nine months ended September 30, 2014 and 2013, and is included in general and administrative expenses.
	The Company's depreciation and amortization policies on property and equipment are as follows:
		Useful life
		(in years)
	Computer equipment	5-Mar
	Furniture and fixtures	7
	Leasehold Improvements	Term of lease
Patents and trademarks	'
	Patents and Trademarks
	The Company has three issued patents with the United States Patent and Trademark Office (“USPTO”), entitled “Systems and Method for Verifying the Age of an Internet User,” “System and Method for Virtual Piggy Bank Wish-List,” and “System and Method for Virtual Piggy Bank." The Company has filed for one provisional U.S. patent application, as well as ten non-provisional U.S. patent applications, four of which are pending, three of which have been allowed, and three of which have been or will be abandoned.  Additionally, the Company has been granted two patents in Germany, entitled “Virtual Piggy Bank” and “Parent Match.”   The Company also has patents pending in Australia, Brazil, Canada (“Parent Match” has been allowed), Europe, and the Republic of Korea under the Patent Cooperation Treaty (“PCT”).  Costs associated with the registration and legal defense of the patents have been capitalized and are amortized on a straight-line basis over the estimated lives of the patents.
Long-Lived Assets	'
	Long-Lived Assets
	The Company evaluates the recoverability of its long-lived assets in accordance with FASB ASC 360 “Property, Plant, and Equipment.” The Company reviews long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of an asset may not be recoverable. Recoverability of long-lived assets are measured by a comparison of the carrying amount of an asset to future cash flows expected to be generated by the asset, undiscounted and without interest or independent appraisals. If such assets are considered to be impaired, the impairment to be recognized is measured by the amount by which the carrying amount of the asset exceeds the fair value of the assets.
Revenue Recognition	'
	Revenue Recognition
	In accordance with Securities and Exchange Commission (“SEC”) Staff Accounting Bulletin (“SAB”) No. 104, Revenue Recognition (Codified in FASB ASC 605), the Company will recognize revenue when (i) persuasive evidence of a customer or distributor arrangement exists or acceptance occurs, (ii) a retailer, distributor or wholesaler receives the goods, (iii) the price is fixed or determinable, and (iv) collectability of the sales revenues is reasonably assured. Subject to these criteria, the Company will generally recognize revenue at the time of the sale of the associated product.
Income Taxes	'
	Income Taxes
	The Company follows FASB ASC 740 when accounting for income taxes, which requires an asset and liability approach to financial accounting and reporting for income taxes.  Deferred income tax assets and liabilities are computed annually for temporary differences between the financial statements and tax bases of assets and liabilities that will result in taxable or deductible amounts in the future based on enacted tax laws and rates applicable to the periods in which the differences are expected to affect taxable income.  Valuation allowances are established when necessary to reduce deferred tax assets to the amount expected to be realized.  Income tax expense is the tax payable or refundable for the period plus or minus the change during the period in deferred tax assets and liabilities.  Tax years from 2010 through 2013 remain subject to examination by major tax jurisdictions.
Stock-based Payments	'
	Stock-based Payments
	The Company accounts for stock-based compensation under the provisions of FASB ASC 718, Compensation—Stock Compensation which requires the measurement and recognition of compensation expense for all stock-based awards made to employees and directors based on estimated fair values on the grant date. The Company estimates the fair value of stock-based awards on the date of grant using the Black-Scholes model. The value of the portion of the award that is ultimately expected to vest is recognized as expense over the requisite service periods using the straight-line method. The Company accounts for stock-based compensation awards to non-employees in accordance with FASB ASC 505 -50, Equity-Based Payments to Non-Employees (“ASC 505-50”). Under ASC 505-50, the Company determines the fair value of the warrants or stock-based compensation awards granted as either the fair value of the consideration received or the fair value of the equity instruments issued, whichever is more reliably measurable. All issuances of stock options or other equity instruments to non-employees as consideration for goods or services received by the Company are accounted for based on the fair value of the equity instruments issued. Any stock options issued to non-employees are recorded as an expense and additional paid-in capital in stockholders' equity over the applicable service periods.
Advertising Costs	'
	Advertising Costs
	Advertising costs are expensed as incurred. Advertising costs were $41,629 and $217,287 for the three and nine months ended September 30, 2014 and were $189,796 and $278,067 for the three and nine months ended September 30, 2013. These costs are included in sales and marketing expenses.
Research and Development Costs	'
	Product Development Costs
	In accordance with FASB ASC 730, research and development costs are expensed when incurred.  Research and development costs were $871,093 and $742,425 for the three months ended September 30, 2014 and 2013 and were $2,575,665 and $1,823,560 for the nine months ended September 30, 2014 and 2013.
Loss Per Share	'
	Loss Per Share
	The Company follows FASB ASC 260 when reporting Earnings Per Share resulting in the presentation of basic and diluted earnings per share.  Because the Company reported a net loss for the three and nine months ended September 30, 2014 and 2013, common stock equivalents, including preferred stock, stock options and warrants were anti-dilutive; therefore, the amounts reported for basic and dilutive loss per share were the same.
Start-up Costs	'
	Start-up Costs
	In accordance with FASB ASC 720, start-up costs are expensed as incurred.
Segment Information	'
	Segment Information
	The Company is organized and operates as one operating segment. In accordance with FASB ASC 280, Segment Reporting, the chief operating decision-maker has been identified as the Chief Executive Officer, who reviews operating results to make decisions about allocating resources and assessing performance for the entire Company subject to Board approval. Since the Company operates in one segment and provides one group of similar products, all financial segment and product line information required by FASB ASC 280 can be found in the consolidated financial statements.
Recently Adopted Accounting Pronouncements	'
	Recently Adopted Accounting Pronouncements
	In July 2013, the FASB issued ASU No. 2013-11, Income Taxes (Topic 740): Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carry-forward, a Similar Tax Loss, or a Tax Credit Carry-forward Exists. The amendment includes explicit guidance as to when an unrecognized tax benefit should be presented as a reduction to a deferred tax asset or presented as a liability. The amendments are effective for fiscal years, and interim periods within those years, beginning after December 15, 2013. The amendments should be applied prospectively to all unrecognized tax benefits that exist at the effective date. Retrospective application is permitted. Since the amendment impacts classification requirements only, the adoption on January 1, 2014 did not have a material impact on the Company's financial position.
	In June 2014, the FASB issued ASU No. 2014-10, Development Stage Entities (Topic 915), Elimination of Certain Financial Reporting Requirements, Including an Amendment to Variable Interest Entities Guidance in Topic 810, Consolidation. The amendments in this update remove the definition of a development stage entity from the Master Glossary of the Accounting Standards Codification, thereby removing the financial reporting distinction between development stage entities and other reporting entities from U.S. GAAP. In addition, the amendments eliminate the requirements for development stage entities to (1) present inception-to-date information in the statements of income, cash flows, and shareholder equity, (2) label the financial statements as those of a development stage entity, (3) disclose a description of the development stage activities in which the entity is engaged, and (4) disclose in the first year in which the entity is no longer a development stage entity that in prior years it had been in the development stage.
	The amendments also clarify that the guidance in Topic 275, Risks and Uncertainties, is applicable to entities that have not commenced planned principal operations.
	The amendments related to the elimination of inception-to-date information and the other remaining disclosure requirements of Topic 915 should be applied retrospectively except for the clarification to Topic 275, which shall be applied prospectively. For public business entities, those amendments are effective for annual reporting periods beginning after December 15, 2014, and interim periods therein.
	For public business entities, the amendment eliminating the exception to the sufficiency-of-equity-at-risk criterion for development stage entities in paragraph 810-10-15-16 should be applied retrospectively for annual reporting periods beginning after December 15, 2015, and interim periods therein.
	Early application of each of the amendments is permitted for any annual reporting period or interim period for which the entity's financial statements have not yet been issued (public business entities) or made available for issuance (other entities). Upon adoption, entities will no longer present or disclose any information required by Topic 915.
	The Company adopted the amendments retrospectively for the interim period ending June 30, 2014.
Recently Issued Accounting Pronouncements Not Yet Adopted	'
	Recently Issued Accounting Pronouncements Not Yet Adopted
	In August 2014, the FASB issued ASU 2014-15, Presentation of Financial Statements – Going Concern (Subtopic 205-40), Disclosure of Uncertainties about an Entity's Ability to Continue as a Going Concern. The amendments in this Update provide guidance about management's responsibility to evaluate whether there are conditions or events, considered in the aggregate, that raise substantial doubt about the entity's ability to continue as a going concern within one year after the date that the financial statements are issued and to provide related footnote disclosures. Substantial doubt about an entity's ability to continue as a going concern exists when relevant conditions and events, considered in the aggregate, indicate that it is probable that the entity will be unable to meet its obligations as they become due within one year after the date that the financial statements are issued. The amendments in this Update are effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early application is permitted.
Reclassifications	'
	Reclassifications
	Certain amounts in the 2013 statements of operations have been reclassified in order for them to be in conformity with the 2014 presentation.

SUMMARY_OF_SIGNIFICANT_ACCOUNT2

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Tables)	9 Months Ended
	Sep. 30, 2014
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]	'
Schedule of Property and Equipment, Useful Life	'
		Useful life
		(in years)
	Computer equipment	5-Mar
	Furniture and fixtures	7
	Leasehold Improvements	Term of lease

FAIR_VALUE_OF_FINANCIAL_INSTRU1

FAIR VALUE OF FINANCIAL INSTRUMENTS (Tables)	9 Months Ended
	Sep. 30, 2014
FAIR VALUE OF FINANCIAL INSTRUMENTS [Abstract]	'
Schedule Liabilities Measured at Fair Value on a Recurring Basis	'
	30-Sep-14	Level 1			Level 2		Level 3		Total
	Derivative liability related to fair value of beneficial conversion feature	$	-		$	3,943,850	$	-	$	3,943,850
	Total	$	-		$	3,943,850	$	-	$	3,943,850
Schedule of Fair Value Measurement s of Derivative Liabilities Using Level 2 Inputs	'
		Total
	Balance at January 27, 2014	$	1,648,825
	Preferred Stock issued on April 30, 2014		3,489,000
	Change in fair value of derivative liabilities		(1,193,975	)
	Balance at September 30, 2014	$	3,943,850
Schedule of Market Based Inputs	'
	Closing Trading Price of Common Stock	$	0.93
	Series A Preferred Stock Effective Conversion Price		(0.57	)
	Intrinsic value of conversion option per share	$	0.36

STOCK_OPTIONS_AND_WARRANTS_Tab

STOCK OPTIONS AND WARRANTS (Tables)	9 Months Ended
	Sep. 30, 2014
STOCK OPTIONS AND WARRANTS [Abstract]	'
Schedule of Weighted-average Assumptions Used to Estimate the Fair Values of Stock Options Granted	'
	Risk-free interest rate				1.54	%
	Expected volatility				97	%
	Expected life (in years)				5.2
	Dividend yield				0	%
	Weighted-average estimated fair value of options granted during the period			$	0.76
Schedule of Stock Option Activity	'
		Options Outstanding
		Number of			Weighted-		Weighted-	Aggregate
		Shares			Average		Average	Intrinsic
					Exercise Price		Remaining	Value
							Contractual	(in 000's) (1)
							Term
							(in years)
		(unaudited)
	Balance as of December 31, 2013	18,817,499			$	0.9
	Granted	1,975,000			$	1.11
	Exercised	(100,000	)		$	0.75
	Forfeited/canceled	(1,425,004	)		$	1.22
	Expired	(1,310,000	)		$	1.47
	Balance as of September 30, 2014	17,957,495			$	0.86	2.4	$	4,661
	Exercisable as of September 30, 2014	12,258,310			$	0.71	1.8	$	4,351
	Exercisable as of September 30, 2014 and expected to vest  thereafter	17,457,495			$	0.84	2.4	$	4,661
	-1
		The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the closing stock price of $0.93 for our common stock on September 30, 2014.
Schedule of Weighted-Average Assumptions Used to Estimate the Fair Values of the Warrants Granted	'
	Risk-free interest rate				0.37	%
	Expected volatility				96	%
	Expected life (in years)				2
	Dividend yield				0	%
	Weighted-average estimated fair value of warrants granted during the period			$	0.56
Schedule of Warrant Activity	'
		Warrants Outstanding
		Number of			Weighted-		Weighted-	Aggregate
		Shares			Average		Average	Intrinsic
					Exercise Price		Remaining	Value
							Contractual	(in 000's) (1)
							Term
							(in years)
		(unaudited)
	Balance as of December 31, 2013	13,887,181			$	0.81
	Granted	15,902,287			$	1
	Exercised	(5,320,858	)		$	0.5
	Forfeited/canceled				$
	Expired	(50,000	)		$	0.75
	Balance as of September 30, 2014	24,418,610			$	1	1.3	$	2,776
	Exercisable as of September 30, 2014	24,418,610			$	1	1.3	$	2,776
	Exercisable as of September 30, 2014 and expected to vest  thereafter	24,418,610			$	1	1.3	$	2,276
	-1
		The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the closing stock price of $0.93 for our common stock on September 30, 2014.

OPERATING_LEASES_Tables

OPERATING LEASES (Tables)	9 Months Ended
	Sep. 30, 2014
OPERATING LEASES [Abstract]	'
Schedule of Future Minimum Rental Commitments Under Non-Cancelable Operating Lease Arrangements	'
	2014	$	110,115
	2015		296,722
	2016		198,131
		$	604,968

SUMMARY_OF_SIGNIFICANT_ACCOUNT3

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]	'	'	'	'
Advertising costs	$41,629	$189,796	$217,287	$278,067
Research and development expenses	871,093	742,425	2,575,665	1,823,560
Property, Plant and Equipment [Line Items]	'	'	'	'
Depreciation	$18,726	$7,285	$39,013	$20,474
Computer equipment [Member] | Minimum [Member]	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'
Useful life	'	'	'3 years	'
Computer equipment [Member] | Maximum [Member]	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'
Useful life	'	'	'5 years	'
Furniture and fixtures [Member]	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'
Useful life	'	'	'7 years	'
Leasehold improvements [Member]	'	'	'	'
Property, Plant and Equipment [Line Items]	'	'	'	'
Useful life	'	'	'Term of lease	'

MANAGEMENT_PLANS_Details

MANAGEMENT PLANS (Details) (USD $)	9 Months Ended	12 Months Ended
In Millions, unless otherwise specified	Sep. 30, 2014	Dec. 31, 2013
MANAGEMENT PLANS [Abstract]	'	'
Amount raised from private placement	$13.40	$7.30

PATENTS_AND_TRADEMARKS_Details

PATENTS AND TRADEMARKS (Details) (USD $)	3 Months Ended			9 Months Ended
	Sep. 30, 2014	Jun. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'
General and administrative	$1,555,652	'	$1,329,175	$4,057,491	$3,512,943	'
Patents and trademarks [Member]	'	'	'	'	'	'
Finite-Lived Intangible Assets [Line Items]	'	'	'	'	'	'
Amortization period	'	'	'	'20 years	'	'
Unamortized capitalized patent costs	769,212	'	'	769,212	'	604,572
Amortization expense for patents	12,016	'	7,718	29,455	19,617	'
General and administrative	'	$114,522	'	'	'	'

NOTES_PAYABLE_Details

NOTES PAYABLE (Details) (USD $)	9 Months Ended				1 Months Ended	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013	Dec. 31, 2013	Dec. 31, 2013	Sep. 30, 2014
			Agreement One [Member]	Agreement Two [Member]	Warrant [Member]	Warrant [Member]
Debt Instrument [Line Items]	'	'	'	'	'	'
Risk-free interest rate	'	'	'	'	0.40%	'
Dividend yield	'	'	'	'	'	'
Exercise price of warrants	$0.50	'	$0.01	$1	'	'
Number of shares entitled by warrants	'	'	37,500	50,000	'	'
Accreted interest on notes payable	$86,087	$0	'	'	'	'
Expected life	'	'	'	'	'	'2 years
Fair value of stock options	'	'	'	'	92,470	'
Note payable included per unit	'	'	$500,000	$500,000	'	'
Interest rate	'	'	10.00%	10.00%	'	'
Expected volatility	'	'	'	'	22.20%	'

INCOME_TAXES_Details

INCOME TAXES (Details) (USD $)	9 Months Ended
In Millions, unless otherwise specified	Sep. 30, 2014	Dec. 31, 2013
INCOME TAXES [Abstract]	'	'
Net operating loss carryforwards	'	$39.70
Income tax expense	'	'

LITIGATION_Details

LITIGATION (Details) (USD $)	12 Months Ended
	Dec. 31, 2013
LITIGATION [Abstract]	'
Cash payment for settlement	$450,000

CONVERTIBLE_PREFERRED_STOCK_De

CONVERTIBLE PREFERRED STOCK (Details) (USD $)

3 Months Ended

9 Months Ended

12 Months Ended

1 Months Ended

9 Months Ended

1 Months Ended

9 Months Ended

1 Months Ended

9 Months Ended

Sep. 30, 2014

Sep. 30, 2013

Sep. 30, 2014

Sep. 30, 2013

Dec. 31, 2013

Jan. 31, 2014

Sep. 30, 2014

Apr. 30, 2014

Jan. 27, 2014

Apr. 30, 2014

Sep. 30, 2014

Apr. 30, 2014

Sep. 30, 2014

Preferred Class A [Member]

Preferred Class A [Member]

Common Stock [Member]

Common Stock [Member]

Preferred Stock [Member]

Preferred Stock [Member]

Additional Preferred Stock [Member]

Additional Preferred Stock [Member]

Class of Stock [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

Issuance of stock, shares

'

'

'

'

'

50,450

'

'

'

58,150

'

'

'

Equity issuance, price per share

'

'

$0.57

'

$0.28

$100

'

'

'

'

'

'

'

Shares issuable upon exercise of warrants

'

'

'

'

'

'

'

5,815,000

5,045,000

'

'

'

'

Proceeds from issuance of preferred stock and warrants

'

'

$10,860,000

'

'

$5,045,000

'

'

'

$5,815,000

'

'

'

Dividend rate

'

'

'

'

'

8.00%

'

'

'

'

8.00%

'

'

Stock issuance costs

'

'

173,684

'

'

141,000

'

'

'

6,000

'

'

'

Purchase price of preferred stock and warrants

'

'

'

'

'

3,396,175

'

'

'

2,674,900

'

'

'

Beneficial conversion feature

'

'

5,137,825

'

'

1,648,825

1,210,800

'

'

3,140,100

'

3,489,000

2,733,050

Conversion price

'

'

'

'

'

'

$1

'

'

'

'

'

'

Dividends declared

$439,397

'

$439,397

'

'

'

'

'

'

'

$439,397

'

'

FAIR_VALUE_OF_FINANCIAL_INSTRU2

FAIR VALUE OF FINANCIAL INSTRUMENTS (Schedule of Liabilities Measured at Fair Value on a Recurring Basis) (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013	Sep. 30, 2014	Sep. 30, 2014	Jan. 27, 2014	Sep. 30, 2014
			Level 1 [Member]	Level 2 [Member]	Level 2 [Member]	Level 3 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'	'	'	'	'
Derivative liability related to fair value of beneficial conversion feature	$3,943,850	'	'	$3,943,850	$1,648,825	'
Total	$3,943,850	'	'	$3,943,850	'	'

FAIR_VALUE_OF_FINANCIAL_INSTRU3

FAIR VALUE OF FINANCIAL INSTRUMENTS (Fair Value Measurements Within the Fair Value Hierarchy of the Company's Derivative Liabilities using Level 2 Inputs) (Details) (USD $)	3 Months Ended		9 Months Ended			8 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2014	Sep. 30, 2014
					Level 1 [Member]	Level 2 [Member]	Level 3 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]	'	'	'	'	'	'	'
Balance at January 27, 2014	'	'	'	'	'	$1,648,825	'
Preferred Stock issued on April 30, 2014	'	'	'	'	'	3,489,000	'
Change in fair value of derivative liabilities	-1,194,600	'	-1,193,975	'	'	-1,193,975	'
Balance at September 30, 2014	$3,943,850	'	$3,943,850	'	'	$3,943,850	'
Closing stock price	$0.93	'	$0.93	'	'	'	'
Series A Preferred Stock Effective Conversion Price	'	'	($0.57)	'	'	'	'
Intrinsic value of conversion option per share	$0.36	'	$0.36	'	'	'	'

STOCKHOLDERS_EQUITY_Details

STOCKHOLDERS' EQUITY (Details) (USD $)

3 Months Ended

9 Months Ended

12 Months Ended

9 Months Ended

1 Months Ended

1 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

Sep. 30, 2014

Sep. 30, 2013

Sep. 30, 2014

Sep. 30, 2013

Dec. 31, 2013

Sep. 30, 2013

Apr. 30, 2013

Apr. 30, 2013

31-May-13

31-May-13

31-May-13

Feb. 28, 2014

Sep. 30, 2014

Dec. 31, 2012

Jun. 30, 2014

Feb. 28, 2014

Sep. 30, 2014

Feb. 28, 2014

Feb. 28, 2014

Apr. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Q1 2013 Issuance [Member]

April 15, 2013 Issuance [Member]

April 15, 2013 Issuance [Member]

May 2013 Securities Purchase Agreement [Member]

May 2013 Securities Purchase Agreement [Member]

May 2013 Securities Purchase Agreement [Member]

Exchange of Warrants and Deemed Dividend [Member]

Exchange of Warrants and Deemed Dividend [Member]

Exchange of Warrants and Deemed Dividend [Member]

Extension of Warrants [Member]

Extension of Warrants [Member]

Extension of Warrants [Member]

Extension of Warrants [Member]

Extension of Warrants [Member]

Issuance of Restricted Shares [Member]

Issuance of Restricted Shares [Member]

Issuance of Restricted Shares [Member]

Restricted Stock [Member]

Warrant Type One [Member]

Warrant Type Two [Member]

Warrant Type One [Member]

Warrant Type Two [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Restricted Stock [Member]

Equity Issued [Line Items]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Equity issuance, price or exercise price per security issued

'

'

$0.57

'

$0.28

$0.75

'

'

$1.80

'

'

'

'

'

'

'

'

'

'

'

'

'

Equity issuance, number of securities issued for cash

'

'

'

'

'

1,133,334

'

'

2,572,553

'

'

'

'

'

'

'

'

'

'

'

'

'

Amount raised from private placement

'

'

$13,400,000

'

$7,300,000

$850,000

'

'

$4,836,157

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issuance costs

'

'

173,684

395,221

'

60,783

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Issuance of stock, shares

'

'

'

'

'

'

'

26,521

'

'

'

'

'

'

'

'

'

'

'

300,000

'

'

Issuance of shares of common stock, value

'

'

'

'

'

'

'

49,071

'

'

'

'

'

'

'

'

'

'

'

381,000

'

'

Options granted

'

'

'

'

'

'

1,050,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Fair value of options or warrants

'

'

'

'

'

'

519,080

'

'

'

'

'

'

'

'

28,663

'

'

'

'

'

'

Dividend yield

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Expected volatility

'

'

'

'

'

'

29.00%

'

'

'

'

143.20%

'

'

99.60%

'

'

'

'

'

'

'

Risk-free interest rate

'

'

'

'

'

'

0.69%

'

'

'

'

0.30%

'

'

0.11%

0.33%

'

'

'

'

'

'

Expected life

'

'

'

'

'

'

'5 years

'

'

'

'

'2 years

'

'

'1 year

'2 years

'

'

'

'

'

'

Vesting period

'

'

'

'

'

'

'3 years

'

'

'

'

'

'

'

'

'

'

'

'

'6 months

'

'

Expiration period after issuance

'

'

'

'

'

'

'5 years

'

'

'3 years

'3 years

'2 years

'

'

'

'

'

'

'

'

'

'

Warrants per unit

'

'

'

'

'

'

'

'

'

1

'

'

'

'

'

'

'

'

'

'

'

'

Number of shares entitled by warrants

'

'

'

'

'

'

'

'

'

0.5

287,255

'

'

'

'

'

'

'

'

'

'

'

Exercise price of warrants

$0.50

'

$0.50

'

'

'

'

'

'

$3

$1.80

'

$1

$0.50

'

'

$0.75

$0.04

$0.75

'

'

'

Units issued

'

'

'

'

'

'

'

'

'

300,000

'

'

'

'

'

'

'

'

'

'

'

'

Placement agent fees

'

'

'

'

'

'

'

'

151,408

'

'

'

'

'

'

'

'

'

'

'

'

'

Expense allowance

'

'

'

'

'

'

'

'

155,118

'

'

'

'

'

'

'

'

'

'

'

'

'

Exercise of stock options and warrants, shares

'

'

378,571

'

5,821,852

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Exercise of stock options and warrants

'

'

214,286

'

1,617,593

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Market price

$0.93

'

$0.93

'

'

'

'

'

'

'

'

$1.18

'

'

'

'

'

'

'

$1.27

'

'

Deemed dividend distribution in conjunction with warrant exchange offering

'

'

717,594

'

'

'

'

'

'

'

'

717,594

'

'

'

'

'

'

'

'

'

'

Issuance of shares of common stock from exercise of warrants through warrant exchange offering at $.50 per share

'

'

2,521,143

'

'

'

'

'

'

'

'

2,521,143

'

'

'

'

'

'

'

'

'

'

Issuance of shares of common stock from exercise of warrants through warrant exchange offering at $.50 per share, shares

'

'

'

'

'

'

'

'

'

'

'

5,042,287

'

'

'

'

'

'

'

'

'

'

Warrants outstanding

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

514,286

1,142,588

100,000

'

'

'

Compensation expense

$268,115

$210,380

$820,230

$678,945

'

'

'

'

'

'

'

'

'

'

$108,000

'

'

'

'

'

$190,500

$381,000

Warrant extension

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'1 year

'2 years

'

'

'

'

'

'

Expected volatility, minimum

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

89.30%

'

'

'

'

'

'

Expected volatility, maximum

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

89.50%

'

'

'

'

'

'

STOCK_OPTIONS_AND_WARRANTS_Nar

STOCK OPTIONS AND WARRANTS (Narrative) (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Unrecognized compensation cost related to outstanding employee and consultant stock options	$1,624,616	'	$1,624,616	'
Unrecognized compensation cost related to outstanding employee and consultant stock options, period of recognition	'	'	'1 year 11 months 16 days	'
Share-based compensation	268,115	210,380	820,230	678,945
Fair value of stock options granted	'	'	$1,501,000	'
2008 Equity Incentive Plan [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Shares authorized under plan	25,000,000	'	25,000,000	'
Number of shares of common stock that have been issued and are unexercised under the plan	14,054,996	'	14,054,996	'
Shares available for grant	1,095,004	'	1,095,004	'
Equity Incentive Plan 2013 [Member]	'	'	'	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'	'	'	'
Shares authorized under plan	5,000,000	'	5,000,000	'
Number of shares of common stock that have been issued and are unexercised under the plan	3,489,166	'	3,489,166	'
Shares available for grant	1,510,384	'	1,510,384	'

STOCK_OPTIONS_AND_WARRANTS_Wei

STOCK OPTIONS AND WARRANTS (Weighted Average Assumptions Used to Estimate Fair Value of Stock Option and Warrant Grants) (Details) (USD $)	9 Months Ended
	Sep. 30, 2014
Stock Options [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Risk-free interest rate	1.54%
Expected volatility	97.00%
Expected life	'5 years 2 months 12 days
Dividend yield	0.00%
Weighted-average estimated fair value of options granted during the period	$0.76
Warrant [Member]	'
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]	'
Risk-free interest rate	0.37%
Expected volatility	96.00%
Expected life	'2 years
Dividend yield	0.00%
Weighted-average estimated fair value of warrants granted during the period	$0.56

STOCK_OPTIONS_AND_WARRANTS_Sch

STOCK OPTIONS AND WARRANTS (Schedule of Stock Option Activity) (Details) (USD $)	9 Months Ended
In Thousands, except Share data, unless otherwise specified	Sep. 30, 2014
Number of Shares:	'
Balance as of December 31, 2013	18,817,499
Granted	1,975,000
Exercised	-100,000
Forfeited/canceled	-1,425,004
Expired	-1,310,000
Balance as of September 30, 2014	17,957,495
Exercisable as of September 30, 2014	12,258,310
Exercisable as of September 30, 2014 and expected to vest thereafter	17,457,495
Weighted Average Exercise Price:	'
Balance as of December 31, 2013	$0.90
Granted	$1.11
Exercised	$0.75
Forfeited/canceled	$1.22
Expired	$1.47
Balance as of September 30, 2014	$0.86
Exercisable as of September 30, 2014	$0.71
Exercisable as of September 30, 2014 and expected to vest thereafter	$0.84
Weighted Average Remaining Contractual Term:	'
Balance as of September 30, 2014	'2 years 4 months 24 days
Exercisable as of September 30, 2014	'1 year 9 months 18 days
Exercisable as of September 30, 2014 and expected to vest thereafter	'2 years 4 months 24 days
Aggregate Intrinsic Value:	'
Balance as of September 30, 2014	$4,661	[1]
Exercisable as of September 30, 2014	4,351	[1]
Exercisable as of September 30, 2014 and expected to vest thereafter	$4,661	[1]
Closing stock price	$0.93
[1]	The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the closing stock price of $0.93 for our common stock on September 30, 2014.

STOCK_OPTIONS_AND_WARRANTS_Sch1

STOCK OPTIONS AND WARRANTS (Schedule of Warrant Activity) (Details) (USD $)	9 Months Ended
In Thousands, except Share data, unless otherwise specified	Sep. 30, 2014
Aggregate Intrinsic Value:	'
Closing stock price	$0.93
Warrant [Member]	'
Number of Shares:	'
Balance as of December 31, 2013	13,887,181
Granted	15,902,287
Exercised	-5,320,858
Forfeited/canceled	'
Expired	-50,000
Balance as of September 30, 2014	24,418,610
Exercisable as of September 30, 2014	24,418,610
Exercisable as of September 30, 2014 and expected to vest thereafter	24,418,610
Weighted Average Exercise Price:	'
Balance as of December 31, 2013	$0.81
Granted	$1
Exercised	$0.50
Forfeited/canceled	'
Expired	$0.75
Outstanding at September 30, 2014	$1
Exercisable as of September 30, 2014	$1
Exercisable as of September 30, 2014 and expected to vest thereafter	$1
Weighted- Average Remaining Contractual Term:	'
Balance as of September 30, 2014	'1 year 3 months 18 days
Exercisable as of September 30, 2014	'1 year 3 months 18 days
Exercisable as of September 30, 2014 and expected to vest thereafter	'1 year 3 months 18 days
Aggregate Intrinsic Value:	'
Balance as of September 30, 2014	$2,776	[1]
Exercisable as of September 30, 2014	2,776	[1]
Exercisable as of September 30, 2014 and expected to vest thereafter	$2,276	[1]
[1]	The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the closing stock price of $0.93 for our common stock on September 30, 2014.

OPERATING_LEASES_Details

OPERATING LEASES (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
OPERATING LEASES [Abstract]	'	'	'	'
Total rent expense under leases	$161,326	$117,477	$472,199	$244,318

OPERATING_LEASES_Schedule_of_N

OPERATING LEASES (Schedule of Non Cancelable Operating Lease Arrangements) (Details) (USD $)	Sep. 30, 2014
OPERATING LEASES [Abstract]	'
2014	$110,115
2015	296,722
2016	198,131
Total	$604,968

RELATED_PARTY_TRANSACTIONS_Det

RELATED PARTY TRANSACTIONS (Details) (Consultant and Beneficial Owner [Member], USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Consultant and Beneficial Owner [Member]	'	'	'	'
Related Party Transaction [Line Items]	'	'	'	'
Related party expenses	'	$105,000	'	$130,000
Reimbursable business expenses	0	6,505	5,357	30,072
Monthly payment for consulting services per agreement	'	'	'	$12,500
Consulting agreement term	'	'	'	'1 year