SFAS No. 162 is effective 60 days following the SEC’s approval of the Public Company Accounting Oversight Board amendment to its authoritative literature. It is only effective for nongovernmental entities; therefore, the GAAP hierarchy will remain in SAS 69 for state and local governmental entities and federal governmental entities.
SFAS No. 163 is effective for financial statements issued for fiscal years beginning after December 15, 2008, and all interim periods within those fiscal years, except for disclosures about the insurance enterprise’s risk-management activities. Disclosures about the insurance enterprise’s risk-management activities are effective the first period beginning after issuance of SFAS No. 163. Except for those disclosures, earlier application is not permitted. The management of RFI does not expect the adoption of this pronouncement to have material impact on its financial statements.
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Item 2. | Management’s Discussion and Analysis of Financial Condition and Results of Operations. |
Forward-Looking Statements
The following discussion should be read in conjunction with our financial statements, which are included elsewhere in this Form 10-Q (the “Report”). This Report contains forward-looking statements which relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors that may cause our or our industry’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements.
For a description of such risks and uncertainties refer to our Registration Statement on Form S-1, filed with the Securities and Exchange Commission on September 19, 2008. While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested herein. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results.
Business Overview
RFI Technologies, Inc. is a development stage company which was incorporated on August 11, 2008, in the State of Nevada. We are focused on designing and selling passive radio frequency identification (RFID) products to enable greater effectiveness and security in supply chain and asset tracking operations. We currently have no employees other than our sole officer, who is also our sole Director.
The address of our principal executive office is 17 Hamizpe St. Shoham 60850, Israel. Our telephone number is - (212) 796-5819. We do not have a website at this time.
RFID technology has been used for years in access control, toll collection, animal tracking and automobile security systems, among other applications. Recent developments in technology, industry standards and manufacturing processes allow these RFID systems to deliver long read ranges of up to 10 meters and read speeds of over 500 tags per second, at low cost with UHF tags currently selling for prices below $0.10.
On August 24, 2008, we entered into a System and Installation Contract with Mainrom Invest SRL, which provides for the installation of our access control system in the American Village, a residential real estate complex in Cluj-Napoca, Romania. The system will monitor and control all traffic entering and exiting the village, including human and vehicular traffic moving within the village. The value of this contract is approximately $63,000.
We do not have sufficient capital to operate our business and will require additional funding to sustain operations through August 2009. There is no assurance that we will be able to achieve sales revenues sufficient to become profitable.
Overview and Market Opportunity
RFID (radio frequency identification) is a technology that incorporates the use of electromagnetic or electrostatic coupling in the radio frequency portion of the electromagnetic spectrum to uniquely identify an object, animal, or
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person. RFID is coming into increasing use in industry as an alternative to the bar code. The advantage of RFID is that it does not require direct contact or line-of-sight scanning.
An RFID system consists of three components: an antenna and transceiver (often combined into one reader) and a transponder (the tag). The antenna uses radio frequency waves to transmit a signal that activates the transponder. When activated, the tag transmits data back to the antenna. Data captured by RFID readers regarding an object’s identity and location can be used by organizations almost immediately for a variety of applications.
RFID technology has been used for years in access control, toll collection, animal tracking and automobile security systems, among other applications. A range of different types of RFID tags are available to meet different applications, from relatively simple passive tags that are powered entirely by radio frequency energy received from a reader, to relatively complex active and sensor tags that carry batteries and operate and communicate more autonomously.
New and emerging applications of RFID technology in supply chain and asset tracking applications generally use passive RFID systems operating in the ultra high frequency, or UHF, radio band. Recent developments in technology, industry standards and manufacturing processes allow these UHF systems to deliver long read ranges of up to 10 meters and read speeds of over 500 tags per second, at low cost with UHF tags currently selling for prices below $0.10. There has been a significant reduction in tag prices in recent years.
A number of businesses and government agencies, including Wal-Mart and the U.S. Department of Defense, have started significant programs or initiatives to implement RFID technology to help improve the effectiveness, efficiency and security of their supply chain operations. Organizations such as these have begun installing RFID reader infrastructure in their facilities, and are receiving RFID-tagged shipments from their suppliers. We expect that these initiatives, along with continuing reductions in RFID tag prices and the availability of software programs to use the data generated by RFID systems, will drive very rapid growth in the use of RFID for supply chain management and asset tracking applications over the next several years.
ABI Research, an independent market research firm, in its RFID Market Update1, published in May 2008, predicts the overall worldwide RFID market will experience a 15 percent compound annual growth rate between 2007 and 2013, when total revenues will reach $9.7 billion. Passive UHF sales currently account for 20 percent of overall RFID revenues, and there will be 45 percent unit growth annually for passive UHF tags through 2013.
The Importance of Improving Supply Chain and Asset Tracking Performance
For many organizations, supply chain performance and asset tracking capability is a key driver of competitive advantage and business results. In addition, organizations face new supply chain and asset tracking challenges such as shorter product life cycles, rapidly changing manufacturing and distribution arrangements, and more stringent regulatory and security requirements.
To improve supply chain performance, organizations have implemented increasingly sophisticated analytical and decision-support software to analyze and utilize available information about the movement of goods. These programs are designed to help further optimize manufacturing, inventory management, transportation planning, distribution and warehouse operations, store operations, order management, billing and financial systems. Supply chain execution systems and enterprise resource planning systems integrate these systems across entire organizations.
Although different organizations in different industries have different metrics and priorities for tracking and improving supply chain and asset tracking performance, in general, we believe they seek solutions which address the following two areas:
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| -Effectiveness in supply chain management means the availability of what is needed, when it is needed and where it is needed. This effectiveness is often measured by out-of-stock rates and on-time availability. According to some industry estimates, consumer goods companies could potentially gain from smart shelves because they would guarantee instock levels, eliminating a 6% sales loss every year2. |
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| -Security in supply chain management and asset tracking refers to vulnerability to theft, channel diversion or the introduction of counterfeit or alternative products or materials. Supply chain and asset tracking security is often measured by theft and shrinkage costs, and also affects less quantifiable factors such as company or brand reputation, consumer safety and national security. According to Jewelers Security Alliance (JSA), a jewelry trade organization, on-premise theft in the United States was $22.2 million in 2007, up from $20.7 million in 20063. |
RFID Adoption
A number of organizations have started significant programs or initiatives to implement RFID technology, and several have begun installing RFID infrastructure in their operations. For example, both Wal-Mart and the U.S. Department of Defense have begun the implementation of RFID tagging. Other retail companies, such as Best Buy and Metro, have initiated the installation of RFID infrastructure in their operations. Consumer goods companies, such as Gillette, Kimberly-Clark and VF, have also begun implementing RFID.
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We believe the key drivers in the market for RFID Technology include:
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| •Declining RFID Tag Prices |
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| We believe as the price of RFID tags decline, users of the technology will realize a greater return on investment from RFID deployments. We believe that reductions in tag prices will make implementation of RFID technology more cost-effective and practical for a wider range of businesses and other organizations, including businesses in the apparel, pharmaceuticals, consumer electronics and electronic media industries. |
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| •Installation of RFID Infrastructure |
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| We believe as major users continue to install RFID readers and other infrastructure over the next several years this will help increase demand for RFID tags. In addition, as manufacturers apply RFID tags to an increasing portion of their shipments, we believe that they will find it beneficial to implement RFID in their own operations, which will further increase demand for RFID infrastructure products and RFID tags. |
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| •Availability of Software Applications to Leverage RFID Data |
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| Major enterprise resource planning (ERP) industry participants such as IBM, Microsoft, Oracle and SAP, have developed and are selling software modules designed to use the data provided by RFID applications. In addition, many new and existing software vendors are creating new software applications and analytical services designed to analyze, manage and utilize data collected from RFID tracking systems. We believe the users’ ability to utilize RFID data in these software applications will help encourage further adoption of RFID technology. |
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| •Establishment of Standards |
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| We believe standardization of key RFID technology is critical to accelerate the broad-scale adoption of RFID for supply chain management and asset tracking. A second generation, or Gen 2, specification for passive UHF RFID was completed and approved in 2004 by EPCglobal. This Gen 2 standard creates a single, global, open specification for UHF RFID applications. |
Our Products
We will offer high-performance RFID solutions that will be often customized to our customers’ specific needs. These solutions generally include all the components needed, such as RFID antennas, RFID tags, RFID readers, hardware management systems, and software management systems. We will generally purchase “best of breed” components from third-party suppliers and integrate the various components and software to provide a complete, working solution. We will also provide professional consulting and implementation services to support these products.
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Our products will include:
“Smart Jewel”
Our Smart Jewel system provides a comprehensive RFID tagging solution for high-ticket retail items such as jewelry and watches.
Key features include:
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• | Provides automatic, real-time, stock count; |
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• | Alerts for items that are out of the counter for a long period of time before sale, which can indicate possible theft; |
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• | Indicates the type and quantity of each product on every drawer or shelf in the store; |
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• | Manages employee authorization for opening a counter, as every drawer or counter is equipped with an electronic key so, which can only be used authorized personal; and |
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• | Every drawer opening is logged in the system, providing data on who opened the drawer, when, and what items were moved. |
“Smart Cabinet”
This system provides a comprehensive RFID tagging solution for racks, cabinets and data centers housing critical network and other IT equipment.
Key features include:
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• | Provides automatic, real-time, inventory count; |
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• | Provides the precise location of each piece of equipment in the cabinet, reducing the time needed for technician to find a specific item needing repair or maintenance; |
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• | Enables better planning of equipment to be stored in each cabinet; |
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• | Alerts for items taken from the cabinet, which can indicate possible theft; |
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• | Alerts for items out of place in the cabinet; |
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• | Maintains a historical record of when specific item of equipment was handled. |
Access Control
In addition to supply chain management and asset tracking, access control is another relevant application for RFID technology.
Key features include:
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• | Provides an access control solution that is hands-free and unencumbered, as identity badges can be read several meters from the access control doorway or portal. |
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• | Allows surveillance cameras and video recording equipment to be triggered when certain user-specified RFID events occur; |
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• | Tracker software allows RFID asset tags to be linked with the owner’s access control badge to control |
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| movement of people, vehicle or other high-value items into, out of, and within the facility; |
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• | Provides data on which employee are performing a particular task, such as operating a specific piece of equipment, and verifies if the employee is authorized for that task; and |
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• | Can be combined with various biometric controls to provide more enhanced security to limit access to restricted areas. |
Marketing
We will market our products by direct sales as well as through authorized distributors and resellers. We will also seek to partner with other companies in complementary fields. For example, we will seek to market our “Smart Jewel” product together with manufactures of stands for the retail jewelry trade, and market our “Smart Cabinet” together with companies specializing in IT equipment racks and cabinets.
We recognize that our current management may not have sufficient marketing experience to create and execute an effective marketing plan. Accordingly, it is our intention to recruit experienced personnel to specialize in this area. In particular, we will seek sales and marketing staff with experience in the corporate training industry.
Competition
We will face significant competition in the RFID industry from both established and emerging players. We believe that our principal competitors in passive UHF RFID systems will include PowerID Ltd., Motorola, Inc, Checkpoint Systems, Inc, Alien Technology Corporation and Hitachi, Ltd. We may also face competition from companies that expand into our industry in the future.
Some of our competitors have longer operating histories and significantly greater financial, technical, marketing and other resources than we do. As a result, some of these competitors may choose to devote greater resources to the development, promotion, sale and support of their products, and may be able to leverage sales of other product lines and existing relationships with customers in connection with the marketing and sales of RFID products. Competitors that have larger market capitalization or cash reserves are better positioned than we are to acquire other companies in order to gain new technologies or products that may displace ours. Consolidation in the RFID industry could intensify the competitive pressures that we face because these consolidated competitors may have longer operating histories and significantly greater financial, technical, marketing and other resources than we have.
We compete primarily by emphasizing the innovative design of our RFID applications, and our relatively fast implementation time.
Government Regulation and Standards
Government regulations governing radio devices operating in the UHF band vary around the world. For example, U.S. radio regulations fall under the oversight of the Federal Communications Commission, or FCC. Our readers and tags will be designed to meet a range of regulatory requirements, and generally our products will be certified to be used without a license. We will closely monitor evolving and emerging regulations in our key potential markets.
Intellectual Property
We rely on a combination of trade secrets, including know-how, patents, employee and third-party nondisclosure agreements, copyright laws and contractual rights to establish and protect our proprietary rights in our products.
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Despite our efforts to protect our intellectual property rights, it may be possible for unauthorized third parties to copy portions of our products or to reverse engineer or otherwise obtain and use some technology and information that we regard as proprietary. Moreover, the laws of some countries do not afford us the same protection to proprietary rights as do the laws of the United States. There can be no assurance that legal protections relied upon by us to protect its proprietary position will be adequate.
Employees
We have commenced only limited operations. Therefore, we have no full-time employees. Our sole officer and Director, Ronen Luzon, provides services to us on an as-needed basis. When we commence full operations, we will need to hire full-time management and administrative support staff.
Liquidity and Capital Resources
Our balance sheet as of September 30, 2008, reflects that we have $37,504 in cash, which represents 97.2% of the total assets of the Company.
On August 12, 2008, the Company issued 18,750,000 shares of its common stock at a price of $0.001 per share for subscriptions receivable of $18,750 to three of the founders of the Company. On September 11, 2008, the Company received $18,750 in satisfaction of the subscriptions receivable.
Also, in September 2008, the Company received $17,000 in proceeds from the issuance of 11,447,841 shares of common stock, par value $0.0001 per share, which were offered and sold in private placement transactions to 40 subscribers at a price of $0.001485 per share.
These transactions were conducted in reliance upon an exemption from registration provided under Section 4(2) of the Securities Act of 1933, as amended.
The Company submitted a Registration Statement on Form S-1 to the Securities and Exchange Commission to register 18,974,841 of its outstanding shares of common stock on behalf of selling stockholders in the private placement. The Registration Statement was filed with the SEC on September 19, 2008, and was declared effective on September 26, 2008.
Cash and cash equivalents from inception to date have been sufficient to provide the operating capital necessary to operate to date. However, we do not have sufficient resources to effectuate our business. We expect to incur a minimum of $150,000 in expenses during the next 12 months of operations. We estimate that this will be comprised mostly of professional fees including; $100,000 towards product development, $30,000 towards marketing materials. Additionally, $20,000 will be needed for general overhead expenses such as for reimbursed expenses, corporate legal and accounting fees, office overhead and general working capital. Accordingly, we will have to raise the funds to pay for these expenses. We might do so through a private offering after our shares are quoted on the Over-the-Counter Bulletin Board. We potentially will have to issue debt or equity or enter into a strategic arrangement with a third party. There can be no assurance that additional capital will be available to us.
We currently have no agreements, arrangements or understandings with any person to obtain funds through bank loans, lines of credit or any other source.
Going Concern Consideration
The accompanying financial statements have been prepared in conformity with accounting principals generally accepted in the United States of America, which contemplate continuation of RFI as a going concern. RFI has incurred an operating loss since inception and the cash resources of the Company are
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insufficient to meet its planned business objectives. These and other factors raise substantial doubt about RFI’s ability to continue as a going concern. The accompanying financial statements do not include any adjustments to reflect the possible future effects on the recoverability and classification of assets or the amounts and classification of liabilities that may result from the possible inability of the Company to continue as a going concern.
Lack of Insurance
The Company currently has no insurance in force for its office facilities and operations and it cannot be certain that it can cover the risks associated with such lack of insurance or that it will be able to obtain and/or maintain insurance to cover these risks at economically feasible premiums.
Critical Accounting Policies and Estimates
Recent Accounting Pronouncements
For a summary of our critical accounting policies, please refer to our Registration Statement on Form S-1 filed with SEC on September 19, 2008, and declared effective on September 26, 2008, and the Financial Statements of this Form 10-Q.
Off-Balance Sheet Arrangements
We have no off-balance sheet arrangements.
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Item 3. | Quantitative and Qualitative Disclosures About Market Risk. |
Smaller reporting companies are not required to provide the information required by Item 305.
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Item 4. | Controls and Procedures. |
Evaluation of Disclosure Controls and Procedures
Our disclosure controls and procedures are designed to ensure that information required to be disclosed in reports that we file or submit under the Securities Exchange Act of 1934 is recorded, processed, summarized and reported within the time periods specified in the rules and forms of the United States Securities and Exchange Commission. Our principal executive officer and principal financial officer has reviewed the effectiveness of our “disclosure controls and procedures” (as defined in the Securities Exchange Act of 1934 Rules 13a-15(e) and 15d-15(e)) within the end of the period covered by this Quarterly Report on Form 10-Q and has concluded that the disclosure controls and procedures are effective to ensure that material information relating to the Company is recorded, processed, summarized and reported in a timely manner. There were no significant changes in our internal controls or in other factors that could significantly affect these controls subsequent to the last day they were evaluated by our principal executive officer and principal financial officer.
Changes in Internal Controls over Financial Reporting
There have been no changes in the Company’s internal control over financial reporting during the last quarterly period covered by this Report that have materially affected, or are reasonably likely to materially affect, the Company’s internal control over financial reporting.
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PART II
OTHER INFORMATION
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Item 1. | Legal Proceedings. |
There are no pending legal proceedings to which the Company is a party or in which any Director, officer or affiliate of the Company, any owner of record or beneficially of more than 5% of any class of voting securities of the Company, or security holder is a party adverse to the Company or has a material interest adverse to the Company. The Company’s property is not the subject of any pending legal proceedings.
There have been no material changes to the risks to our business described in our Registration Statement filed with the SEC on September 19, 2008, and declared effective on September 26, 2008.
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Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds. |
Unregistered Sales of Equity Securities
None.
Purchases of equity securities by the issuer and affiliated purchasers
None.
Use of Proceeds
None.
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Item 3. | Defaults Upon Senior Securities. |
None.
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Item 4. | Submission of Matters to a Vote of Security Holders. |
There was no matter submitted to a vote of security holders during the fiscal quarter ended September 30, 2008.
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Item 5. | Other Information. |
None.
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Exhibit No. | | Description |
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31.1 | | Rule 13a-14(a)/15d-14(a) Certifications of Ronen Luzon, the President, Chief Executive Officer, Treasurer and Sole Director (attached hereto) |
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32.1 | | Section 1350 Certifications of Ronen Luzon, the President, Chief Executive Officer, Treasurer and Sole Director (attached hereto) |
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SIGNATURES
In accordance with to requirements of the Exchange Act, the Registrant caused this Report to be signed on its behalf by the undersigned, thereunto duly authorized.
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| RFI TECHNOLOGIES, INC. |
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Dated: November 13, 2008 | | By: | /s/Ronen Luzon |
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| | Name: | Ronen Luzon |
| | Title: | President, Chief Executive Officer, |
| | Treasurer and Director (Principal Executive, Financial and Accounting Officer) |
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