Exhibit 23.4
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We hereby consent to the incorporation by reference in this Registration Statement on Form S-3 of our report dated 14 March 2016, relating to the consolidated financial statements, which appears in Anheuser-Busch InBev SA/NV’s Annual Report on Form20-F for the year ended 31 December 2016, which is incorporated by reference into Altria Group, Inc.’s Amendment No. 1 to the Annual Report on Form10-K for the year ended 31 December 2016. We also consent to the reference to us under the heading “Experts” in such Registration Statement.
Brussels, 26 October 2017
PricewaterhouseCoopers Bedrijfsrevisoren BCVBA
Represented by
/s/ Koen Hens |
Koen Hens |
Bedrijfsrevisor |