Mobivity (MFON) 10-Q 15 May 14 2014 Q1 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Mar. 31, 2014	15-May-14
Document And Entity Information	'	'
Entity Registrant Name	'MOBIVITY HOLDINGS CORP.	'
Entity Central Index Key	'0001447380	'
Document Type	'10-Q	'
Document Period End Date	31-Mar-14	'
Amendment Flag	'false	'
Current Fiscal Year End Date	'--12-31	'
Is Entity a Well-known Seasoned Issuer?	'No	'
Is Entity a Voluntary Filer?	'No	'
Is Entity's Reporting Status Current?	'Yes	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Common Stock, Shares Outstanding	'	22,237,762
Document Fiscal Period Focus	'Q1	'
Document Fiscal Year Focus	'2014	'

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Mar. 31, 2014	Dec. 31, 2013
Current assets	'	'
Cash	$3,984,032	$2,572,685
Accounts receivable, net of allowance for doubtful accounts of $108,067 and $65,975, respectively	441,698	280,667
Other current assets	128,895	140,114
Total current assets	4,554,625	2,993,466
Goodwill	5,999,765	3,108,964
Intangible assets, net	3,315,083	935,316
Other assets	90,938	63,944
TOTAL ASSETS	13,960,411	7,101,690
Current liabilities	'	'
Accounts payable	671,209	543,648
Accrued interest	17,769	16,943
Accrued and deferred personnel compensation	195,316	191,041
Deferred revenue and customer deposits	311,121	136,523
Notes payable	20,000	20,000
Derivative liabilities	76,097	106,176
Other current liabilities	154,446	36,372
Earn-out payable	2,321,767	34,755
Total current liabilities	3,767,725	1,085,458
Earn-out payable	10,233	24,245
Total non-current liabilities	10,233	24,245
Total liabilities	3,777,958	1,109,703
Stockholders' equity (deficit)	'	'
Common stock, $0.001 par value; 50,000,000 shares authorized;16,319,878 and 3,869,688 shares issued and outstanding	22,238	16,320
Equity payable	108,170	108,170
Additional paid-in capital	60,400,993	54,452,697
Accumulated deficit	-50,348,948	-48,585,200
Total stockholders' equity (deficit)	10,182,453	5,991,987
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	$13,960,411	$7,101,690

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Mar. 31, 2014	Dec. 31, 2013
Consolidated Balance Sheets Parenthetical	'	'
Allowance for doubtful accounts	$108,067	$65,975
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	50,000,000	50,000,000
Common stock, shares issued	22,237,762	16,319,878
Common stock, shares outstanding	22,237,762	16,319,878

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Revenues	'	'
Revenues	$903,215	$1,027,993
Cost of revenues	260,893	284,622
Gross margin	642,322	743,371
Operating expenses	'	'
General and administrative	1,129,953	532,628
Sales and marketing	941,085	362,896
Engineering, research, and development	297,933	94,055
Depreciation and amortization	68,084	33,813
Total operating expenses	2,437,054	1,023,393
Loss from operations	-1,794,732	-280,022
Other income/(expense)	'	'
Interest income	1,731	3
Interest expense	-826	-1,447,359
Change in fair value of derivative liabilities	-30,079	1,001,550
Gain (loss) on adjustment in contingent consideration	'	305,712
Total other income/(expense)	-30,984	-2,143,194
Loss before income taxes	-1,763,748	-2,423,215
Income tax expense	'	'
Net loss	($1,763,748)	($2,423,215)
Net loss per share - basic and diluted	($0.10)	($0.63)
Weighted average number of shares during the period - basic and diluted	17,490,954	3,869,247

Consolidated_Statement_of_Stoc

Consolidated Statement of Stockholders' Equity (Deficit) (USD $)	Common Stock	Equity Payable	Additional Paid-In Capital	Accumulated Deficit	Total
Beginning balance, Amount at Dec. 31, 2013	$16,320	$108,170	$54,452,697	($48,585,200)	$5,991,987
Beginning balance, Shares at Dec. 31, 2013	16,319,878	'	'	'	'
Issuance of common stock for financing, net of transaction costs of $448,635, Amount	5,413	'	4,958,945	'	4,964,358
Issuance of common stock for financing, net of transaction costs of $448,635, Shares	5,413,000	'	'	'	'
Issuance of common stock for acquisition, Amount	505	'	672,000	'	672,505
Issuance of common stock for acquisition, Shares	504,884	'	'	'	'
Stock based compensation	'	'	317,351	'	317,351
Net loss	'	'	'	-1,763,748	-1,763,748
Ending balance, Amount at Mar. 31, 2014	$22,238	$108,170	$60,400,993	($50,348,948)	$10,182,453
Ending balance, Shares at Mar. 31, 2014	22,237,762	'	'	'	'

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (Unaudited) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
OPERATING ACTIVITIES	'	'
Net loss	($1,763,748)	($2,423,215)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:	'	'
Bad debt expense	3,983	-12,772
Stock-based compensation	317,351	93,502
Depreciation and amortization expense	68,084	33,813
Gain (Loss) on adjustment in contingent consideration	'	-305,712
Change in fair value of derivative liabilities	-30,079	1,001,550
Amortization of note discounts	'	1,334,729
Increase (decrease) in cash resulting from changes in:	'	'
Accounts receivable	-3,351	216,165
Other current assets	11,219	-59,225
Accounts payable	127,561	93,165
Accrued interest	826	108,031
Accrued and deferred personnel compensation	4,275	-24,605
Deferred revenue and customer deposits	-16,962	5,323
Other liabilities	118,074	-260
Net cash used in operating activities	-1,162,767	60,489
INVESTING ACTIVITIES	'	'
Purchases of equipment	-22,225	'
Acquisitions	-2,368,019	-195,630
Net cash used in investing activities	-2,390,244	-195,630
FINANCING ACTIVITIES	'	'
Proceeds from issuance of notes payable, net of finance offering costs	'	200,000
Payments on notes payable	'	-21,040
Proceeds from issuance of common stock, net of issuance costs	4,964,358	'
Net cash provided by financing activities	4,964,358	178,960
Net change in cash	1,411,347	43,819
Cash at beginning of period	2,572,685	363
Cash at end of period	3,984,032	44,182
Cash paid during period for:	'	'
Interest	'	3,960
Non-cash investing and financing activities:	'	'
Note discount	'	133,725
Adjustment to derivative liability due to note repayment	'	15,406
Earn-out payable recorded for acquisition	2,273,000	'
Common stock payable recorded for earn out payment related to the Boomtext acquisition	'	1,711,490
Issuance of common stock for acquisitions	672,505	'
Settlement of working capital asset related to the Boomtext acquisition	'	$153,317

Nature_of_Operations_and_Basis

Nature of Operations and Basis of Presentation	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Nature of Operations and Basis of Presentation	'
	Mobivity Holdings Corp. (“Mobivity,” “we” or “us” or “the Company”) is in the business of developing and operating proprietary platforms over which resellers, brands and enterprises can conduct localized mobile marketing campaigns.  Our proprietary platforms allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to the consumers’ mobile phones, mobile smartphone applications, or other solutions driven from consumers’ mobile phones.  We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, or through fixed or variable software licensing fees.
	The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and with the instructions to Form 10-Q and Rule 8-03 of Regulation S-X promulgated by the Securities and Exchange Commission (“SEC”). Accordingly, they do not include all of the information and disclosures required by GAAP for annual financial statements.  The accompanying unaudited consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto in the Company’s Annual Report on Form 10-K for the year ended December 31, 2013 filed with the SEC on March 31, 2014.
	In the opinion of management, such statements include all adjustments (consisting only of normal recurring items) which are considered necessary for a fair presentation of our condensed consolidated financial statements as of March 31, 2014, and for the three months ended March 31, 2014 and 2013. The results of operations for the three months ended March 31, 2014 are not necessarily indicative of the operating results for the full year ending December 31, 2014.
	On November 12, 2013, we filed an amendment to our articles of incorporation on file with the Nevada Secretary of State for purposes of (i) effecting a reverse split of the issued and outstanding shares of our common stock at a ratio of one share for every six shares outstanding prior to November 12, 2013 and (ii) decreasing the authorized shares of its common stock to 50,000,000 shares.  The reverse stock split was effective as of November 12, 2013. The reverse stock split effected a proportional decrease in the number of shares of common stock issuable upon the exercise of our stock options and warrants outstanding immediately prior to the effective date of the reverse stock split, with a proportional increase in the exercise price.  No fractional shares were issued as a result of the reverse stock split.  In lieu of issuing fractional shares, we rounded all fractional interests resulting from the split up to the nearest whole number. All historical share information contained in this Quarterly Report on Form 10-Q  gives effect to the reverse stock split.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Summary of Significant Accounting Policies	'
	Principles of Consolidation
	The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary. All significant intercompany balances and transactions have been eliminated.
	Use of Estimates
	The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Significant estimates used are those related to stock-based compensation, the valuation of the derivative liabilities, asset impairments, the valuation and useful lives of depreciable tangible and certain intangible assets, the fair value of common stock used in acquisitions of businesses, the fair value of assets and liabilities acquired in acquisitions of businesses, and the valuation allowance of deferred tax assets. Management believes that these estimates are reasonable; however, actual results may differ from these estimates.
	Derivative Financial Instruments
	We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks.
	We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.
	Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value.
	The fair values of the derivatives are estimated using a Monte Carlo simulation model. The model utilizes a series of inputs and assumptions to arrive at a fair value at the date of inception and each reporting period. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates.
	Revenue Recognition and Concentrations
	Our “C4” Mobile Marketing and Customer Relationship Management (CRM) and Txtstation Control Center platforms are hosted solutions. We generate revenue from licensing our software to clients in our software as a service (SaaS) model, per-message and per-minute transactional fees, and customized professional services. We recognize license fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. As for the Mobivity and Boomtext platforms, which are both hosted solutions, revenue is principally derived from subscription fees from customers. The subscription fee is billed on a month to month basis with no contractual term and is collected by credit card for Mobivity and collected by cash and credit card for Boomtext. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. For our SmartReceipt platform, which is a hosted solution, revenue is principally derived from subscription fees from customers. The subscription fee is billed on a month to month basis with primarily no contractual term and is collected by cash. Cash received in advance of the performance of services is recorded as deferred revenue.
	We generate revenue from the Stampt App through customer agreements with business owners.  Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers.  The subscription fee is billed each month to the business owner.  Revenue is recognized monthly as the subscription revenues are billed.  There are no per-minute or transaction fees associated with the Stampt App.
	During the three months ended March 31, 2014 and 2013, one customer accounted for 16% and 29%, respectively, of our revenues.
	Comprehensive Income (Loss)
	Comprehensive income (loss) is defined as the change in equity during a period from transactions and other events and circumstances from non-owner sources. We are required to record all components of comprehensive income (loss) in the consolidated financial statements in the period in which they are recognized. Net income (loss) and other comprehensive income (loss), including foreign currency translation adjustments and unrealized gains and losses on investments, are reported, net of their related tax effect, to arrive at comprehensive income (loss). For the three months ended March 31, 2014 and 2013, the comprehensive loss was equal to the net loss.
	Net Loss Per Common Share
	Basic net loss per share excludes any dilutive effects of options, shares subject to repurchase and warrants. Diluted net loss per share includes the impact of potentially dilutive securities. During the three month ended March 31, 2014 and 2013, we had securities outstanding which could potentially dilute basic earnings per share in the future, but were excluded from the computation of diluted net loss per share, as their effect would have been anti-dilutive.
	Reclassifications
	Certain amounts from prior periods have been reclassified to conform to the current period presentation.
	Recent Accounting Pronouncements
	Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.
	In July 2013, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2013-11: Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists. The new guidance requires that unrecognized tax benefits be presented on a net basis with the deferred tax assets for such carryforwards. This new guidance is effective for fiscal years and interim periods within those years beginning after December 15, 2013. We do not expect the adoption of the new provisions to have a material impact on our financial condition or results of operations.
	In February 2013, FASB issued ASU No. 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income, to improve the transparency of reporting these reclassifications. Other comprehensive income includes gains and losses that are initially excluded from net income for an accounting period. Those gains and losses are later reclassified out of accumulated other comprehensive income into net income. The amendments in the ASU do not change the current requirements for reporting net income or other comprehensive income in financial statements. All of the information that this ASU requires already is required to be disclosed elsewhere in the financial statements under U.S. GAAP. The new amendments will require an organization to:
		-	Present (either on the face of the statement where net income is presented or in the notes) the effects on the line items of net income of significant amounts reclassified out of accumulated other comprehensive income - but only if the item reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting period; and
		-	Cross-reference to other disclosures currently required under U.S. GAAP for other reclassification items (that are not required under U.S. GAAP) to be reclassified directly to net income in their entirety in the same reporting period. This would be the case when a portion of the amount reclassified out of accumulated other comprehensive income is initially transferred to a balance sheet account (e.g., inventory for pension-related amounts) instead of directly to income or expense.
	The amendments apply to all public and private companies that report items of other comprehensive income. Public companies are required to comply with these amendments for all reporting periods (interim and annual).
	The amendments apply to all public and private companies that report items of other comprehensive income. Public companies are required to comply with these amendments for all reporting periods (interim and annual). The amendments are effective for reporting periods beginning after December 15, 2012, for public companies. Early adoption is permitted. The adoption of ASU No. 2013-02 did not have a material impact on our financial position or results of operations.
	In January 2013, the FASB issued ASU No. 2013-01, Balance Sheet (Topic 210): Clarifying the Scope of Disclosures about Offsetting Assets and Liabilities, which clarifies which instruments and transactions are subject to the offsetting disclosure requirements originally established by ASU 2011-11. The new ASU addresses preparer concerns that the scope of the disclosure requirements under ASU 2011-11 was overly broad and imposed unintended costs that were not commensurate with estimated benefits to financial statement users. In choosing to narrow the scope of the offsetting disclosures, the Board determined that it could make them more operable and cost effective for preparers while still giving financial statement users sufficient information to analyze the most significant presentation differences between financial statements prepared in accordance with U.S. GAAP and those prepared under IFRSs. Like ASU 2011-11, the amendments in this update will be effective for fiscal periods beginning on, or after January 1, 2013. The adoption of ASU 2013-01 did not have a material impact on our financial position or results of operations.
	In October 2012, the FASB issued ASU 2012-04, “Technical Corrections and Improvements” in Accounting Standards Update No. 2012-04. The amendments in this update cover a wide range of Topics in the Accounting Standards Codification. These amendments include technical corrections and improvements to the Accounting Standards Codification and conforming amendments related to fair value measurements. The amendments in this update will be effective for fiscal periods beginning after December 15, 2012. The adoption of ASU 2012-04 is not expected to have a material impact on our financial position or results of operations.
	In August 2012, the FASB issued ASU 2012-03, “Technical Amendments and Corrections to SEC Sections: Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin (SAB) No. 114, Technical Amendments Pursuant to SEC Release No. 33-9250, and Corrections Related to FASB Accounting Standards Update 2010-22 (SEC Update)” in Accounting Standards Update No. 2012-03. This update amends various SEC paragraphs pursuant to the issuance of SAB No. 114. The adoption of ASU 2012-03 is not expected to have a material impact on our financial position or results of operations.
	In July 2012, the FASB issued ASU 2012-02, "Testing Indefinite-Lived Intangible Assets for Impairment" in Accounting Standards Update No.  2012-02. ASU 2012-2 allows entities to use a qualitative approach to test indefinite-lived intangible assets for impairment. ASU No. 2012-02 permits an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the currently prescribed quantitative impairment test. Otherwise, the quantitative impairment test is not required. ASU No. 2012-02 is effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption permitted. The adoption of the provisions of ASU No. 2012-02 will not have a material impact on the Company's financial position or results of operations.

Acquisitions

Acquisitions	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Acquisitions	'
	SmartReceipt Acquisition
	On March 12, 2014, the Company entered into an Asset Purchase Agreement (“Asset Purchase Agreement”) with SmartReceipt, Inc., a Delaware corporation (“SmartReceipt”).  The closing of the transactions under the Asset Purchase Agreement took place on March 12, 2014.  Pursuant to the Asset Purchase Agreement, the Company acquired all of the assets of SmartReceipt in exchange for:
		●	the Company’s payment at closing of $2.212 million of cash, net of a $150,000 loan made by the Company to SmartReceipt in January 2014;
		●	the Company’s issuance of 504,884 shares of its $0.001 par value common stock; and
		●	The Company’s earn-out payment of 200% of the “eligible revenue” of the Company over the 12 month period following the close of the transaction (“earn-out period”).  The “eligible revenue” will consist of: 100% of Company revenue derived during the earn out period from the sale of SmartReceipt products and services to certain SmartReceipt clients as of the close (the “designated SmartReceipt clients”); plus 50% of Company revenue derived during the earn out period from the sale of Company products and services to the designated SmartReceipt clients, plus 50% of the Company revenue derived during the earn out period from the sale of SmartReceipt products and services to Company clients who are not designated SmartReceipt clients.  The earn-out payment will be payable in common shares of the Company (valued at the Closing VWAP) no later than the 90th day following the end of the earn-out period.  For purposes of the foregoing, the “Closing VWAP” means the volume weighted average trading price of the Company’s common stock for the 90 trading days preceding the initial close of the transactions under the Asset Purchase Agreement.
	Pursuant to the Asset Purchase Agreement, SmartReceipt has agreed that 50% of the shares issuable to SmartReceipt or its shareholders at the initial closing will be held back by the Company for a period of 12 months and will be subject to cancellation based on indemnification claims of the Company.
	The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:
	Accounts receivable, net		$	161,664
	Other assets			6,620
	Customer relationships			2,010,000
	Developed technology			260,000
	Trade name			176,000
	Goodwill			2,890,801
	Total assets acquired			5,505,085
	Liabilities assumed			(191,561	)
	Net assets acquired		$	5,313,524
	The purchase price consists of the following:
	Cash		$	2,368,019
	Earn Out			2,273,000
	Common stock			672,505
	Total purchase price		$	5,313,524
	The following information presents unaudited pro forma consolidated results of operations for the three months ended March 31, 2014 as if the SmartReceipt acquisition described above had occurred on January 1, 2014. The following unaudited pro forma financial information gives effect to certain adjustments, including the increase in stock based compensation expense that had not been valued prior to acquisition. The pro forma financial information is not necessarily indicative of the operating results that would have occurred if the acquisition been consummated as of the date indicated, nor are they necessarily indicative of future operating results.
	Mobivity Holdings Corp.
	Unaudited Pro Forma Condensed Consolidated Statement of Operations
	For the quarter ended March 31, 2014
			Mobivity			SR			Pro forma adjustments				Pro forma combined
	Revenues
	Revenues		$	903,215		$	214,139		$	-			$	1,117,354
	Cost of revenues			260,893			54,410			-				315,303
	Gross margin			642,322			159,729			-				802,051
	Operating expenses
	General and administrative			1,129,953			231,084			4,230	(a)			1,365,267
	Sales and marketing			941,085			60,077			-				1,001,162
	Engineering, research, and development			297,933			139,649			-				437,582
	Depreciation and amortization			68,083			403			-				68,486
	Total operating expenses			2,437,054			431,213			4,230				2,872,497
	Loss from operations			(1,794,732	)		(271,484	)		(4,230	)			(2,070,446	)
	Other income/(expense)
	Interest income			1,731			-			-				1,731
	Interest expense			(826	)		-			-				(826	)
	Change in fair value of derivative liabilities			30,079			-			-				30,079
	Gain on adjustment in contingent consideration			-			-			-				-
	Total other income/(expense)			30,984			-			-				30,984
	Loss before income taxes			(1,763,748	)		(271,484	)		(4,230	)			(2,039,462	)
	Income tax expense			-			-			-				-
	Net loss		$	(1,763,748	)	$	(271,484	)	$	(4,230	)		$	(2,039,462	)
	Net loss per share - basic and diluted		$	(0.10	)								$	(0.12	)
	Weighted average number of shares
	during the period - basic and diluted			17,490,954										17,384,367
	Pro Forma Adjustments
	The following pro forma adjustments are based upon the value of the tangible and intangible assets acquired as determined by an independent valuation firm.
	(a)   Represents stock based compensation in conjunction with the transaction.
	The following information presents unaudited pro forma consolidated results of operations for the year ended December 31, 2013 as if the SmartReceipt acquisition described above had occurred on January 1, 2013. The following unaudited pro forma financial information gives effect to certain adjustments, including the increase in stock based compensation expense that had not been valued prior to acquisition. The pro forma financial information is not necessarily indicative of the operating results that would have occurred if the acquisition been consummated as of the date indicated, nor are they necessarily indicative of future operating results.
	Mobivity Holdings Corp.
	Unaudited Pro Forma Condensed Consolidated Statement of Operations
	For the year ended December 31, 2013
			Mobivity			SR			Pro forma adjustments					Pro forma combined
	Revenues
	Revenues		$	4,093,667		$	834,250		$	-				$	4,927,917
	Cost of revenues			1,122,037			243,209			-					1,365,246
	Gross margin			2,971,630			591,041			-					3,562,671
	Operating expenses
	General and administrative			3,416,850			211,271			446,094		(a)			4,074,215
Sales and marketing			3,469,383			339,615			-					3,808,998
Engineering, research, and development			824,653			644,330			-					1,468,983
Depreciation and amortization			270,579			3,970			-					274,549
Goodwill impairment			1,066,068			-			-					1,066,068
Intangible asset impairment			644,170			-			-					644,170
Total operating expenses			9,691,703			1,199,186			446,094					11,336,983
Loss from operations			(6,720,073	)		(608,145	)		(446,094	)				(7,774,312	)
Other income/(expense)
Interest income			747			-			-					747
Interest expense			(6,348,186	)		(117,944	)		-					(6,466,130	)
Change in fair value of derivative liabilities			(3,766,231	)		-			-					(3,766,231	)
Gain on Debt Extinguishment			103,177			-			-					103,177
Gain on adjustment in contingent consideration			(28,465	)		-			-					(28,465	)
Total other income/(expense)			(10,038,958	)		(117,944	)		-					(10,156,902	)
Loss before income taxes			(16,759,031	)		(726,089	)		(446,094	)				(17,931,214	)
Income tax expense			-			-			-					-
Net loss		$	(16,759,031	)	$	(726,089	)	$	(446,094	)			$	(17,931,214	)
Net loss per share - basic and diluted		$	(1.58	)									$	(1.61	)
Weighted average number of shares
during the period - basic and diluted			10,612,007											11,116,891
Pro Forma Adjustments
The following pro forma adjustments are based upon the value of the tangible and intangible assets acquired as determined by an independent valuation firm.
(b)   Represents stock based compensation in conjunction with the transaction.
Sequence Acquisition
In May 2013, we acquired certain assets of Sequence, LLC (“Sequence”) pursuant to an asset purchase agreement. Pursuant to the asset purchase agreement, we acquired all application software, URL’s, websites, trademarks, brands, customers and customer lists from Sequence. We assumed no liabilities of Sequence.
The purchase price consisted of: (1) $300,000 in cash; (2) 750,000 shares of our common stock valued based on the closing market price on the acquisition date at $183,750; and (3) twenty-four monthly earn-out payments consisting of 10% of the eligible monthly revenue subsequent to closing with a fair value of $224,000.
We completed the acquisition in furtherance of our strategy to acquire small, privately owned enterprises in the mobile marketing sector through an asset purchase structure. This acquisition was consistent with our purchase price model in which equity will represent most of the purchase price plus a small cash component and, in some cases, the assumption of specific liabilities.
The acquisition was accounted for as a business combination and we valued the assets acquired at their fair values on the date of acquisition. An independent valuation expert assisted us in determining these fair values. The assets of the acquired entity were recorded at their estimated fair values at the date of the acquisition.
The allocation of the purchase price to the assets acquired based upon fair value determinations was as follows:
Merchant relationships		$	181,000
Trade name			76,000
Developed technology			71,000
Goodwill			379,750
Total assets acquired		$	707,750
The purchase price consisted of the following:
Cash		$	300,000
Common stock			183,750
Earn-out payable			224,000
Total purchase price		$	707,750
Pro forma results of operations were not included due to the investment test not reaching the level of a significant acquisition.
Front Door Insights Acquisition
In May 2013, we acquired certain assets and liabilities of Front Door Insights, LLC (“FDI”), pursuant to an asset purchase agreement. The assets and liabilities acquired from FDI consisted of cash on hand, accounts receivable, all rights under all contracts other than excluded contracts, prepaid expenses, all technology and intellectual property rights, accounts payable, and obligations under a commercial lease.
The purchase price consisted of: (1) $100,000 in cash; (2) a non-interest bearing promissory note in the principal amount of $1,400,000, which was discounted by $34,904; and (3) 7,000,000 shares of our common stock valued based on the closing market price on the acquisition date at $1,112,310.
The asset purchase agreement included a working capital adjustment pursuant to which the number of shares issuable to FDI would be increased, or decreased, in the event the working capital of FDI exceeds, or is less than, $10,000, respectively, as of the closing.  The working capital adjustment due to us is $1,552, and the parties determined to settle this amount in cash.
The asset purchase agreement contains customary representations, warranties and covenants by the parties, including each party’s agreement to indemnify the other against any claims or losses arising from their breach of the asset purchase agreement.  FDI and its members have also agreed that for a period of three years following the closing not to engage in the business of providing interactive mobile marketing platforms or services or to solicit the pre-closing clients, vendors or employees of FDI, except in each case on our behalf.
We completed the acquisition in furtherance of our strategy to acquire small, privately owned enterprises in the mobile marketing sector through an asset purchase structure. This acquisition was consistent with our purchase price model in which equity will represent most of the purchase price plus a small cash component and, in some cases, the assumption of specific liabilities.
The acquisition was accounted for as a business combination and we valued all assets and liabilities acquired at their fair values on the date of acquisition. An independent valuation expert assisted us in determining these fair values. The assets and liabilities of the acquired entity were recorded at their estimated fair values at the date of the acquisition.
During the year ended December 31, 2014, we adjusted the liabilities assumed in the transaction, in accordance with the asset purchase agreement, from $162,886 to $46,219, which resulted in an increase in additional paid-in capital of $78,000 and a reduction of goodwill of $38,667.
The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:
Cash		$	5,500
Accounts receivable			27,467
Contracts			813,000
Customer relationships			22,000
Developed technology			96,000
Non-compete agreement			124,000
Goodwill			1,535,658
Total assets acquired			2,623,625
Liabilities assumed			(46,219	)
Net assets acquired		$	2,577,406
The purchase price consists of the following:
Cash		$	100,000
Promissory note, net			1,365,096
Common stock			1,112,310
Total purchase price		$	2,577,406

Goodwill_and_Purchased_Intangi

Goodwill and Purchased Intangibles	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Goodwill and Purchased Intangibles	'
	Goodwill
	The carrying value of goodwill at March 31, 2014 and December 31, 2013 was $5,999,765 and $3,108,964, respectively. Goodwill at March 31, 2014 includes $2,890,801 recorded as a result an acquisition in March 2014. See Note 3.
	Intangible assets
	The following table presents details of our purchased intangible assets as of March 31, 2014 and December 31, 2013:
		Balance at								Balance at
		31-Dec-13			Additions		Amortization			31-Mar-14
	Patents and trademarks	$	118,098		$	-	$	(2,287	)	$	115,811
	Customer contracts		541,528			-		(25,033	)		516,495
	Customer and merchant relationships		-			2,010,000		(10,806	)		1,999,194
	Trade name		22,391			176,000		(3,368	)		195,023
	Acquired technology		182,298			260,000		(17,394	)		424,904
	Non-compete agreement		71,001			-		(7,345	)		63,656
		$	935,316		$	2,446,000	$	(66,233	)	$	3,315,083
	The intangible assets are being amortized on a straight line basis over their estimated useful lives of one to ten years.
	During the three months ended March 31, 2014, the following intangible assets were purchased with the following useful lives:
	SmartReceipt, Inc.:
		Fair value		Useful Life
	Merchant relationships	$	2,010,000	10 years
	Trade name	$	176,000	10 years
	Developed technology	$	260,000	10 years
	Amortization expense for intangible assets was $66,233 and $31,957 for the three months ended March 31, 2014 and 2013, respectively.
	The estimated future amortization expense of our intangible assets as of March 31, 2014 is as follows:
	Year ending December 31,	Amount
	2014	$	342,693
	2015		462,976
	2016		385,040
	2017		339,669
	2018		333,820
	Thereafter		1,450,885
	Total	$	3,315,083

Derivative_Liabilities

Derivative Liabilities	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Derivative Liabilities	'
	Convertible notes payable and underlying warrants
	As discussed in Note 6 under Bridge Financing, we previously issued convertible notes payable that provided for the issuance of warrants to purchase our common stock at a future date. The conversion term for the convertible notes was variable based on certain factors. The number of warrants to be issued was based on the future price of our common stock.
	As of December 31, 2012 and through June 17, 2013, the number of warrants to be issued was indeterminate. Due to the fact that the number of warrants issuable was indeterminate, the equity environment was tainted and the fair value of all of the warrants underlying the convertible notes payable was recorded as a derivative liability. The fair values of the variable maturity conversion feature (“VMCO”) and the additional share issuance feature (“ASID”) were recorded as derivative liabilities on the issuance date.
	On June 17, 2013, we converted all of the outstanding convertible notes payable into shares of our common stock, and issued the warrants underlying the convertible notes payable. At that time, the derivative liabilities related to the VMCO and ASID totaling $7,792,657 were reclassified to additional paid-in capital.
	Private Placement Shares and Warrants
	We completed a private placement in September 2011 for the sale of units consisting of shares of common stock and warrants to purchase our common stock. Both the common shares and the warrants contain anti-dilutive, or down round, price protection. We recorded derivative liabilities related to the down round price protection on the common shares and the warrants.
	The down round price protection on the common shares expired in August 2012, and the down round price protection for the warrants terminates when the warrants expire or are exercised.
	Allonge
	As discussed in Note 6 under Bridge Financing, all note holders with convertible notes payable maturing in February 2012 extended the maturity date through May 2012. As consideration to the note holders for the extension of the maturity date, we provided allonges which consisted of the accrued interest on each convertible note payable as of January 31, 2012. The allonges were convertible into shares of common stock at the latest financing price. The value of the allonges was recorded as a derivative liability at the issuance date.
	On June 17, 2013, the number of common shares issuable under the allonges was determined to be 527,679 and these shares were issued in July 2013.
	Non-employee Warrants
	As discussed in Note 7 under Warrants, we previously accounted for warrants issued to non-employees as derivative liabilities. On June 17, 2013, the equity environment was no longer tainted and the value of the derivative liabilities related to the non-employee warrants totaling $176,555 were reclassified to additional paid-in capital.
	Summary
	The fair values of our derivative liabilities are estimated at the issuance date and are revalued at each subsequent reporting date using a Monte Carlo simulation discussed below.
	At March 31, 2014 and December 31, 2013, we recorded current derivative liabilities of $76,097 and $106,176, respectively, which are detailed by instrument type in the table below.
	The net change in fair value of the derivative liabilities for the three months ended March 31, 2014 and 2013 was a loss of $30,079 and a gain of $1,001,550, respectively.
	The following table presents the derivative liabilities by instrument type as of March 31, 2014 and December 31, 2013:
	Derivative Value by Instrument Type		March 31,		December 31,
			2014		2013
	Common Stock and Warrants		$	76,097	$	106,176
			$	76,097	$	106,176
	The following table presents details of our derivative liabilities from December 31, 2013 to March 31, 2014:
	Balance December 31, 2013		$	106,176
	Change in fair value of derivative liabilities			-30,079
	Balance March 31, 2014		$	79,097
	An independent valuation expert calculated the fair value of the compound embedded derivatives using a complex, customized Monte Carlo simulation model suitable to value path dependent American options. The model uses the risk neutral methodology adapted to value corporate securities. This model utilized subjective and theoretical assumptions that can materially affect fair values from period to period.
	Key inputs and assumptions used in valuing our derivative liabilities are as follows:
	For issuances of notes, common stock and warrants:
		·	Stock prices on all measurement dates were based on the fair market value
		·	Down round protection is based on the subsequent issuance of common stock at prices less than $1.00 per share and warrants with exercise prices less than $1.00 per share
		·	The probability of a future equity financing event triggering the down round protection was estimated at 0%
		·	Computed volatility of 115.5%
		·	Risk free rate of 0.21%

Bridge_Financing_Notes_Payable

Bridge Financing, Notes Payable, and Accrued Interest	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Bridge Financing, Notes Payable, and Accrued Interest	'
	Bridge Financing
	Summary
	Prior to June 2013, we issued 10% Senior Secured Convertible Bridge Notes Payable (“Bridge Notes” or “new Bridge Notes”) to various accredited investors, and then extended the due dates on the majority of the Bridge Notes several times. In June 2013, the outstanding principal of the Bridge Notes totaling $4,984,720 was converted into 24,923,602 shares of our common stock at $0.20 per share. We no longer have any outstanding Bridge Notes.
	The Bridge Notes contained variable maturity dates and additional share issuance obligations and we recorded discounts to the Bridge Notes for the VMCO and ASID. The discounts were amortized to interest expense over the term of the Bridge Notes using the effective interest method. We determined that the VMCO and the ASID represented embedded derivative features, and these were recorded as derivative liabilities. See Note 5.
	We capitalized costs associated with the issuance of the Bridge Notes, and amortized these costs to interest expense over the term of the related Bridge Notes using the effective interest method.
	The outstanding balances of the bridge notes at March 31, 2014 and December 31, 2013 were $0 and $0, respectively.
	Following is a detailed discussion of the Bridge Notes transactions.
	2012
	As of January 1, 2012, the principal balance on our outstanding Bridge Notes totaled $1,062,500. The principal balance and accrued interest was due on the earlier of (i) the date we completed a financing transaction for the offer and sale of shares of common stock (including securities convertible into or exercisable for its common stock), in an aggregate amount of no less than 125% of the principal amount (a qualifying financing), and (ii) February 2, 2012. If the Bridge Notes were held to maturity, we would have paid, at the option of the holder: i) in cash or ii) in securities to be issued by us in the qualifying financing at the same price paid by other investors. The Bridge Notes were secured by a first priority lien and security interest in all of our assets.
	In January 2012, we issued additional Bridge Notes in the aggregate principal amount of $520,000. These Bridge Notes were due February 2, 2012 and contained the same rights and privileges as the previously issued Bridge Notes.
	In March 2012, we repaid Bridge Notes totaling $65,000.
	In April 2012, all note holders with Bridge Notes maturing on February 2, 2012 extended the maturity date through May 2, 2012. As consideration to the note holders for the extension of the maturity date, we provided allonges which consisted of the accrued interest for each Bridge Note as of January 31, 2012, which are convertible into shares of our common stock at the latest financing price. The value of the allonges was recorded as a derivative liability. See Note 5.
	In March 2012 and April 2012, we issued additional Bridge Notes in the aggregate principal amount of $220,100 with a due date of May 2, 2012. In May 2012, theses notes were cancelled and converted into new Bridge Notes discussed below.
	In May and June 2012, we issued to a number of accredited investors our new Bridge Notes in the aggregate principal amount of $4,347,419, consisting of (i) $2,656,250 of new funds and (ii) $1,691,169 of principal amount and accrued interest due under our previously issued Bridge Notes that were cancelled and converted into new Bridge Notes. The new Bridge Notes accrued interest at the rate of 10% per annum.
	The principal amount under the new Bridge Notes plus all accrued and unpaid interest was due on the earlier of (i) the date we completed a financing transaction for the offer and sale of shares of common stock (including securities convertible into or exercisable for its common stock), in an aggregate amount of no less than 125% of the principal amount (a qualifying financing), and (ii) October 15, 2012, which date, as described below, was later extended to April 15, 2013. Payments could have been made in cash, or, at the option of the holder of the new Bridge Notes, in securities to be issued by us in the qualifying financing at the same price paid for such securities by other investors. The new Bridge Notes were secured by a first priority lien and security interest in all of our assets.
	We also had the obligation to issue to the holders of the new Bridge Notes on the date that is the earlier of the repayment of the new Bridge Notes or the completion of the qualifying financing, at their option:
	●	five year warrants to purchase that number of shares of common stock equal to the principal amount plus accrued interest divided by the per share purchase price of the common stock offered and sold in the qualifying financing (the offering price) which warrants were to be exercisable at the offering price and would include cashless exercise provisions commencing eighteen months from the date of issuance of the warrants if there is not at that time an effective registration statement covering the shares of common stock exercisable upon exercise of the warrants, or
	●	that number of shares of common stock equal to the product arrived at by multiplying (x) the principal amount plus accrued interest divided by the offering price and (y) 0.33.
	We granted piggy-back registration rights with respect to the securities to be issued in connection with the new Bridge Notes.
	The new Bridge Notes further provided that in the event of a change of control transaction, the proceeds from such transaction must be used by us to pay to the holders of the new Bridge Notes, pro rata based on the amount of new Bridge Notes owned by each holder, an amount equal to 1.5 times the amount of the aggregate principal amount outstanding under the new Bridge Notes, plus accrued interest due there under, plus all other fees, costs or other charges due there under.
	The holders of the new Bridge Notes were also granted the right to appoint two designees to serve as members of our board of directors, which members will also serve as members of the Compensation Committee and the Audit Committee of our board of directors.
	We used $184,081 from the proceeds of the sale of the new Bridge Notes to pay off existing principal balances under the Bridge Notes that were not cancelled and converted into the new Bridge Notes.
	In October 2012 and continuing thereafter, we entered into amendments with the holders the new Bridge Notes. Under the terms of the amendments, the holders of new Bridge Notes in the aggregate principal amount of $4,342,419 agreed to extend the maturity date of the new Bridge Notes to April 15, 2013. In consideration of the new Bridge Note holders’ agreement to extend the maturity date, the amendment provides that the holder shall have the option to convert the principal and interest under the new Bridge Note into the securities offered by us in a qualifying equity financing at the lower of (a) the same price paid for such securities by other investors investing in the financing or (b) $0.50 per share (subject to adjustment in the event of a stock split, reclassification or the like). Prior to the amendment, the conversion option under the new Bridge Note entitled the holder to convert the principal and interest under the new Bridge Note into the securities offered by us in a qualifying equity financing at the same price paid for such securities by other investors investing in the financing. The conversion price of $0.50 in (b) above triggered the price protection guarantee contained in the warrants issued in our 2011 private placement, and the exercise price on the warrants changed from $2.00 per share to $0.50 per share.
	In November 2012, we repaid a new Bridge Note totaling $5,000.
	2013
	In January 2013, we partially repaid a new Bridge Note totaling $21,040.
	In March 2013, we issued new Bridge Notes in the aggregate principal amount of $200,000 that contained the same rights and privileges as the previously issued new Bridge Notes.
	In April 2013, we issued new Bridge Notes in the aggregate principal amount of $75,000 that contained the same rights and privileges as the previously issued new Bridge Notes.
	In April 2013, we repaid a new Bridge Note totaling $36,659.
	In April 2013, we issued a new Bridge Note to our Chief Financial Officer (“CFO”) totaling $20,000 that contained the same rights and privileges as the previously issued new Bridge Notes, the due date of which was extended to October 15, 2013.
	In May 2013, a majority of the new Bridge Note holders agreed to extend the maturity date of the new Bridge Notes to October 15, 2013 from April 15, 2013. In consideration of the new Bridge Note holders’ agreement to extend the maturity date, the amendment provides that the new Bridge Note holders have the option to convert the principal and accrued interest under the new Bridge Note into the securities offered by us in a qualifying equity financing at the lower of (a) the same price paid for such securities by other investors investing in the financing or (b) $0.25 per share (subject to adjustment in the event of a stock split, reclassification or the like). Prior to the amendment, the conversion option under the new Bridge Notes entitled the new Bridge Note holders to convert the principal and accrued interest under the new Bridge Notes into the securities offered by us in a qualifying equity financing at the lower of (a) the same price paid for such securities by other investors investing in the financing or (b) $0.50 per share (subject to adjustment in the event of a stock split, reclassification or the like).
	As a result of this amendment and the additional consideration given, the embedded derivative features in the Bridge Notes were revalued on April 15, 2013 to $4,052,148. We recorded new note discounts and derivative liabilities on April 15, 2013 based on the fair value of the derivative instruments. During the period from April 15, 2013 through June 17, 2013, the entire balance of the note discounts was amortized to interest expense as the conversion on June 17, 2013 triggered the immediate recognition of the full value of the debt discount.
	In May 2013, we issued new Bridge Notes in the aggregate principal amount of $387,500 that contained the same rights and privileges as the previously issued and amended new Bridge Notes.
	In May 2013, we issued a new Bridge Note to our Chief Executive Officer (“CEO”) totaling $17,500 that contained the same rights and privileges as the previously issued and amended new Bridge Notes.
	In June 2013, we completed a qualifying equity financing at $0.20 per share. See Note 7. Pursuant to the terms of the new Bridge Notes, we converted the principal amount of Bridge Notes totaling $4,984,720 into 24,923,602 shares of our common stock at $0.20 per share. Also, in June 2013, we converted accrued interest on the Bridge Notes totaling $369,786 into 1,848,930 shares of our common stock at $0.20 per share.
	Certain note holders elected to receive cash payment for their accrued interest, and the remaining accrued interest on the Bride Notes of $95,404 was paid in July 2013.
	Discounts recorded related to the Bridge Notes
	We recorded discounts to the Bridge Notes for the VMCO and ASID. The discounts were amortized to interest expense over the term of the Bridge Notes using the effective interest method. All of the discounts related to the Bridge Notes were recognized as interest expense in June 2013 in conjunction with the conversion of the Bridge Notes into shares of our common stock.
	We determined that the VMCO and the ASID represented embedded derivative features, and these were shown as derivative liabilities on the balance sheet. See Note 5.
	The following table presents details of the discounts to our Bridge Notes from December 31, 2012 to March 31, 2014:
			VMCO			ASID			Total
	31-Dec-12		$	(481,390	)	$	(1,003,359	)	$	(1,484,749	)
	Additions			(1,936,191	)		(2,678,523	)		(4,614,714	)
	Amortization			2,417,581			3,681,882			6,099,463
	31-Dec-13		$	-		$	-		$	-
	Additions			-			-			-
	Amortization			-			-			-
	31-Mar-14		$	-		$	-		$	-
	During the three months ended March 31, 2014 and 2013, we recorded Bridge Note discount amortization to interest expense of $-0- and $1,334,729, respectively.
	Cherry Family Trust Note
	This note was issued on March 1, 2007, for the principal amount of $20,000, interest accrues at the rate of 9% compounded annually, with a maturity date of December 31, 2008. Accrued interest was $17,769 and $16,943 as of March 31, 2014 and December 31, 2013, respectively. Currently past due.
	Digimark, LLC Notes
	As partial consideration for the acquisition of Boomtext in 2011, we issued an unsecured subordinated promissory note in the principal amount of $194,658. The promissory note did not bear interest, was payable in installments (varying in amount) from August 2011 through October 2012, and was subordinated to our obligations under the Bridge Notes discussed above.
	We recorded the promissory note at the present value of the payments over the subsequent periods which amounted to $182,460. We amortized the discount using the effective interest method.
	As of March 31, 2014 and December 31, 2013, the outstanding balances on the note payable were both $-0-.
	Summary of Notes Payable and Accrued Interest
	The following table summarizes our notes payable and accrued interest as of March 31, 2014 and December 31, 2013:
			Notes Payable						Accrued Interest
			31-Mar-14			31-Dec-13			31-Mar-14			31-Dec-13
	Bridge notes, net, as discussed above		$	-		$	-		$	-		$	-
	Convertible notes payable, net of discounts			-			-			-			-
	Unsecured (as amended) note payable due to our Company’s former Chief Executive Officer, interest accrues at the rate of 9% compounded annually, all amounts due and payable December 31, 2008. Currently past due.			20,000			20,000			17,769			16,943
	Note payable due to a trust, interest accrues at the rate of 10% per annum, all amounts due and payable December 31, 2006.			-			-			-			-
Digimark, LLC subordinated promissory note, net, as discussed above.			-			-			-			-
Notes payable			20,000			20,000			17,769			16,943
Totals		$	20,000		$	20,000		$	17,769		$	16,943
Interest Expense
The following table summarizes interest expense for the three months ended March 31, 2014 and 2013:
		Three months ended
		March 31,
		2014			2013
Amortization of note discounts		$	-		$	1,334,729
Amortization of deferred financing costs			-			-
Other interest expense			826			112,630
		$	826		$	1,447,359

Stockholders_Equity_Deficit

Stockholdersb Equity (Deficit)	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Stockholders' Equity (Deficit)	'
	Common Stock
	In March 2014 we issued 504,884 shares of common stock as part of the purchase price in the SmartReceipt acquisition which were valued at $672,505 based on the closing market price on the acquisition date, see Note 3.
	In March 2014 we issued 5,413,000 units of our securities at a price of $1.00 per unit, for net proceeds of $5,413,000.  Each unit consisted of one share of common stock and one warrant with an exercise price of $1.20.
	At March 31, 2014, we had 22,237,762 shares of common stock outstanding.
	Equity Payable
	We had an earn-out commitment associated with the acquisition of Boomtext from Digimark, LLC. The earn-out payment (payable March 31, 2013) consisted of a number of shares of our common stock equal to (a) 1.5, multiplied by our net revenue from acquired customers and customer prospects for the twelve-month period beginning six months after the closing date, divided by (b) the average of the volume-weighted average trading prices of our common stock for the 25 trading days immediately preceding the earn-out payment (subject to a collar of $1.49 and $2.01 per share).
	In June 2013, the final value of the earn-out payment of $2,210,667 was satisfied through the issuance of 1,483,669 shares of common stock. As of December 31, 2012, the estimated value of the earn-out payment of $2,032,881 was recorded as a current liability.
	In June 2013, we recorded equity payable of $218,446 related to the additional share issuance obligations under the Bridge Notes. As discussed above under Common Stock and below under Warrants Issued to Note Holders and Placement Agent, we satisfied a portion of these obligations during the three months ended September 30, 2013 through the issuance of shares of common stock or warrants to purchase common stock.
	Stock-based Plans
	Stock Option Activity
	The following table summarizes stock option activity for the three months ended March 31, 2014:
		Options
	Outstanding at December 31, 2013		5,672,464
	Granted		180,000
	Exercised		-
	Canceled/forfeited/expired		(79,637	)
	Outstanding at March 31, 2014		5,772,827
	The weighted average exercise price of stock options granted during the period was $1.40 and the related weighted average grant date fair value was $1.26 per share.
	Stock-Based Compensation Expense
	The impact on our results of operations of recording stock-based compensation expense for the three months ended March 31, 2014 and 2013 was as follows:
		Three months ended
		March 31,
		2014			2013
	General and administrative	$	278,899		$	84,902
	Sales and marketing		41,364			7,618
	Engineering, research, and development		-4,884			982
		$	317,351		$	93,502
	Valuation Assumptions
	An independent valuation expert calculated the fair value of each stock option award on the date of grant using the Black-Scholes option pricing model. The following weighted average assumptions were used for the three months ended March 31, 2014 and 2013.
		Three months ended
		March 31,
		2014			2013
	Risk-free interest rate		1.89	%		0.43	%
	Expected life (years)		6.08			2.82
	Expected dividend yield		0	%		0	%
	Expected volatility		132	%		122	%
	The risk-free interest rate assumption is based upon published interest rates appropriate for the expected life of our employee stock options.
	The expected life of the stock options represents the weighted-average period that the stock options are expected to remain outstanding and was determined based on historical experience of similar awards, giving consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior as influenced by changes to the terms of its stock-based awards.
	The dividend yield assumption is based on our history of not paying dividends and no future expectations of dividend payouts.
	The expected volatility in 2014 is based on the historical publicly traded price of our common stock. The expected volatility prior to 2013 is based on the weighted average of the historical volatility of publicly traded surrogates in our peer group.
	Warrants Issued to Non-Employees
	We issued warrants to purchase 150,556 shares of common stock to non-employees in 2010 and 2011. Prior to June 17, 2013, the warrants were accounted for as derivative liabilities because the equity environment was tainted as discussed in Note 5. The equity environment was no longer tainted as of June 17, 2013, and our independent valuation expert began calculating the stock-based compensation for these warrants using the Black-Scholes valuation model. The valuation assumptions used are consistent with the valuation information for options above.
	We recorded stock-based compensation expense of $1,971 in general and administrative expense for the three months ended March 31, 2014.
	A summary of non-employee warrant activity under the 2010 Plan from December 31, 2013 to March 31, 2014 is presented below:
		Number
		Outstanding
	Outstanding at December 31, 2013		150, 556
	Granted		-
	Exercised		-
	Canceled/forfeited/expired		(555	)
	Outstanding at March 31, 2014		150,001
	Warrants
	During 2011, we issued warrants for the purchase of 688,669 shares of common stock at $2.00 per share in connection with a private placement. During 2012, we issued warrants for the purchase of 153,515 shares of common stock at $2.00 per share in connection with the conversion of a portion of our Bridge Notes. These warrants are exercisable for four years from the date of issuance, and contain anti-dilution, or down round, price protection as long as the warrants remain outstanding. The current exercise price of these warrants is $0.20 per share as a result of the price protection guarantee contained in the warrant agreements.
	In June 2013, we issued warrants for the purchase of 27,249,549 shares of common stock at $0.20 per share in connection with the conversion of the Bridge Notes into equity. The warrants are exercisable for five years from the date of issuance.
	In June 2013, we issued warrants for the purchase of 3,602,558 shares of common stock at $0.20 per share to a placement agent connected with the Bridge Note conversions and equity placements. The warrants are exercisable for five years from the date of issuance.
	In July 2013, we issued warrants for the purchase of 35,000 shares of common stock at $0.20 per share to a placement agent connected with the equity placements. The warrants are exercisable for five years from the date of issuance.
	In July 2013, we issued warrants for the purchase of 152,300 shares of common stock at $0.20 per share to previous note holders in satisfaction of the ASID. The warrants are exercisable for three years from the date of issuance.
	In July 2013, we issued warrants for the purchase of 53,069 shares of common stock at $0.20 per share to an individual for services rendered.
	In July 2013, we recorded the cashless exercise of warrants for 51,167 shares of common stock, and issued 32,825 shares of common stock.
	In August 2013, we issued warrants for the purchase of 32,900 shares of common stock at $0.20 per share to a placement agent connected with the Bridge Note conversions and equity placements. The warrants are exercisable for five years from the date of issuance.
	In August 2013, we recorded the cashless exercise of warrants for 14,076 shares of common stock, and issued 9,986 shares of common stock.
	In March 2014, we issued warrants for the purchase of 1,353,238 shares of common stock at $1.20 per share in connection with equity financing.
	In March 2014, we issued warrants for the purchase of 370,686 common stock units at $1.00 per unit to a placement agent in connection with the equity placements.  Each unit consists of one share of the Company’s common stock and a common stock purchase warrant to purchase one-quarter share of the Company’s common stock, over a five year period, at an exercise price of $1.20 per share.  At March 31, 2014, the value of the 370,686 warrants was $$448,705. As part of the private placement share units issued, 1,353,238 warrants were issued to investors valued at $1,320,569 which expire in 2019.
At March 31, 2014, we have warrants to purchase 7,019,840 shares of common stock at $1.20 per share that are outstanding. Of this amount, warrants to purchase 86,949 shares expire in 2015, warrants to purchase 55,598 shares expire in 2016, warrants to purchase 5,153,358 shares expire in 2018, and warrants to purchase 1,723,935 shares expire in 2019.

Fair_Value_Measurements

Fair Value Measurements	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Fair Value Measurements	'
	Fair value is defined as an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. As a basis for considering such assumptions, the authoritative guidance establishes a three-tier value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs other than the quoted prices in active markets that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which requires us to develop our own assumptions. This hierarchy requires companies to use observable market data, when available, and to minimize the use of unobservable inputs when determining fair value. On a recurring basis, we measure certain financial assets and liabilities at fair value, including our derivative liabilities.
	The following table presents assets and liabilities that are measured and recognized at fair value as of March 31, 2014 on a recurring and non-recurring basis:
	Description	Level 1		Level 2		Level 3		Gains (Losses)
	Goodwill (non-recurring)	$	-	$	-	$	5,999,765	$	-
	Intangibles, net (non-recurring)	$	-	$	-	$	3,315,083	$	-
	Derivatives (recurring)	$	-	$	-	$	76,097	$	(30,079	)
	Earn-out payable (non-recurring)	$	-	$	-	$	2,332,000	$	-
	The following table presents assets and liabilities that are measured and recognized at fair value as of December 31, 2013 on a recurring and non-recurring basis:
	Description	Level 1		Level 2		Level 3		Gains (Losses)
	Goodwill (non-recurring)	$	-	$	-	$	3,108,964	$	849,340
	Intangibles, net (non-recurring)	$	-	$	-	$	935,316	$	491,204
	Derivatives (recurring)	$	-	$	-	$	106,176	$	(3,766,231	)
	Earn-out payable (non-recurring)	$	-	$	-	$	59,000	$	(165,000	)
	The change in fair value of these liabilities is included in other income (expense) in the condensed consolidated statements of operations. The assumptions used in the Monte-Carlo simulation used to value the derivative liabilities involve expected volatility in the price of our common stock, estimated probabilities related to the occurrence of a future financing, and interest rates. As all the assumptions employed to measure this liability are based on management’s judgment using internal and external data, this fair value determination is classified in Level 3 of the valuation hierarchy.
	See Note 5 for a table that provides a reconciliation of the derivative liabilities from December 31, 2013 to March 31, 2014.

Commitments_and_Contingencies

Commitments and Contingencies	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Commitments and Contingencies	'
	Litigation
	As of the date of this report, there are no pending legal proceedings to which we or our properties are subject, except for routine litigation incurred in the normal course of business.
	Earn-Out Contingency
	We had an earn-out commitment associated with the acquisition of SmartReceipt. The earn-out consists of 200% of the “eligible revenue” of the Company over the 12 month period following the close of the transaction (“earn-out period”).  The “eligible revenue” will consist of: 100% of Company revenue derived during the earn out period from the sale of SmartReceipt products and services to certain SmartReceipt clients as of the close (the “designated SmartReceipt clients”); plus 50% of Company revenue derived during the earn out period from the sale of Company products and services to the designated SmartReceipt clients, plus 50% of the Company revenue derived during the earn out period from the sale of SmartReceipt products and services to Company clients who are not designated SmartReceipt clients.  The earn-out payment will be payable in common shares of the Company (valued at the Closing VWAP) no later than the 90th day following the end of the earn-out period.  For purposes of the foregoing, the “Closing VWAP” means the volume weighted average trading price of the Company’s common stock for the 90 trading days preceding the initial close of the transactions under the Asset Purchase Agreement.
	As of March 31, 2014, the estimated dollar value of the earn-out payable was $2,273,000. As of March 31, 2014, the earn-out payable was recorded as a current liability, due to its one year term, on the consolidated balance sheet.

Related_Party_Transactions

Related Party Transactions	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Related Party Transactions	'
	In April 2013, we issued a new Bridge Note to our CFO totaling $20,000 that contains the same rights and privileges as the previously issued new Bridge Notes, the due date of which was extended to October 15, 2013. The note and accrued interest were converted into 16,918 shares of common stock and he received five-year warrants to purchase 16,918 shares of common stock exercisable at $1.20 per share.
	In May 2013, we issued a new Bridge Note to our CEO totaling $17,500 that contains the same rights and privileges as the previously issued and amended new Bridge Notes. The note and accrued interest were converted into 14,708 shares of common stock and he received five-year warrants to purchase 14,708 shares of common stock exercisable at $1.20 per share.
	On June 17, 2013 the Company issued to Dennis Becker an option to purchase 1,251,979 shares of Company common stock.  The exercise price of the option is $1.80, the fair market value on date of grant.  The options will vest and first become exercisable over a four year period at the rate of 1/48th shares per month commencing on the first month following the date of grant.  On June 17, 2013 the Company issued to Timothy Schatz an option to purchase 417,326 shares of Company common stock.  The exercise price of the option is $1.80, the fair market value on date of grant.  The options will vest and first become exercisable over a four year period at the rate of 1/48th shares per month commencing on the first month following the date of grant.
	On March 12, 2014 several officers and directors participated in the Private Placement.  Dennis Becker purchased 25,000 units at a price of $1.00 per unit, resulting in issuance of 25,000 common shares and 6,250 warrants with an exercise price of $1.20 per share. Michael Bynum purchased 25,000 units at a price of $1.00 per unit, resulting in issuance of 25,000 common shares and 6,250 warrants with an exercise price of $1.20 per share. David Jaques purchased 25,000 units at a price of $1.00 per unit, resulting in issuance of 25,000 common shares and 6,250 warrants with an exercise price of $1.20 per share. John Harris purchased 25,000 units at a price of $1.00 per unit, resulting in issuance of 25,000 common shares and 6,250 warrants with an exercise price of $1.20 per share.

Subsequent_Events

Subsequent Events	3 Months Ended
	Mar. 31, 2014
Notes to Financial Statements	'
Subsequent Events	'
	There were no subsequent events through the date that the financial statements were issued.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	3 Months Ended
	Mar. 31, 2014
Summary Of Significant Accounting Policies Policies	'
Principles of Consolidation	'
	The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary. All significant intercompany balances and transactions have been eliminated.
Use of Estimates	'
	The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Significant estimates used are those related to stock-based compensation, the valuation of the derivative liabilities, asset impairments, the valuation and useful lives of depreciable tangible and certain intangible assets, the fair value of common stock used in acquisitions of businesses, the fair value of assets and liabilities acquired in acquisitions of businesses, and the valuation allowance of deferred tax assets. Management believes that these estimates are reasonable; however, actual results may differ from these estimates.
Derivative Financial Instruments	'
	We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks.
	We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.
	Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value.
	The fair values of the derivatives are estimated using a Monte Carlo simulation model. The model utilizes a series of inputs and assumptions to arrive at a fair value at the date of inception and each reporting period. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates.
Revenue Recognition and Concentrations	'
	Our “C4” Mobile Marketing and Customer Relationship Management (CRM) and Txtstation Control Center platforms are hosted solutions. We generate revenue from licensing our software to clients in our software as a service (SaaS) model, per-message and per-minute transactional fees, and customized professional services. We recognize license fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. As for the Mobivity and Boomtext platforms, which are both hosted solutions, revenue is principally derived from subscription fees from customers. The subscription fee is billed on a month to month basis with no contractual term and is collected by credit card for Mobivity and collected by cash and credit card for Boomtext. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. For our SmartReceipt platform, which is a hosted solution, revenue is principally derived from subscription fees from customers. The subscription fee is billed on a month to month basis with primarily no contractual term and is collected by cash. Cash received in advance of the performance of services is recorded as deferred revenue.
	We generate revenue from the Stampt App through customer agreements with business owners.  Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers.  The subscription fee is billed each month to the business owner.  Revenue is recognized monthly as the subscription revenues are billed.  There are no per-minute or transaction fees associated with the Stampt App.
	During the three months ended March 31, 2014 and 2013, one customer accounted for 16% and 29%, respectively, of our revenues.
Comprehensive Income (Loss)	'
	Comprehensive income (loss) is defined as the change in equity during a period from transactions and other events and circumstances from non-owner sources. We are required to record all components of comprehensive income (loss) in the consolidated financial statements in the period in which they are recognized. Net income (loss) and other comprehensive income (loss), including foreign currency translation adjustments and unrealized gains and losses on investments, are reported, net of their related tax effect, to arrive at comprehensive income (loss). For the three months ended March 31, 2014 and 2013, the comprehensive loss was equal to the net loss.
Net Loss Per Common Share	'
	Basic net loss per share excludes any dilutive effects of options, shares subject to repurchase and warrants. Diluted net loss per share includes the impact of potentially dilutive securities. During the three month ended March 31, 2014 and 2013, we had securities outstanding which could potentially dilute basic earnings per share in the future, but were excluded from the computation of diluted net loss per share, as their effect would have been anti-dilutive.
Reclassifications	'
	Certain amounts from prior periods have been reclassified to conform to the current period presentation.
Recent Accounting Pronouncements	'
	Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.
	In July 2013, the Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2013-11: Presentation of an Unrecognized Tax Benefit When a Net Operating Loss Carryforward, a Similar Tax Loss, or a Tax Credit Carryforward Exists. The new guidance requires that unrecognized tax benefits be presented on a net basis with the deferred tax assets for such carryforwards. This new guidance is effective for fiscal years and interim periods within those years beginning after December 15, 2013. We do not expect the adoption of the new provisions to have a material impact on our financial condition or results of operations.
	In February 2013, FASB issued ASU No. 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income, to improve the transparency of reporting these reclassifications. Other comprehensive income includes gains and losses that are initially excluded from net income for an accounting period. Those gains and losses are later reclassified out of accumulated other comprehensive income into net income. The amendments in the ASU do not change the current requirements for reporting net income or other comprehensive income in financial statements. All of the information that this ASU requires already is required to be disclosed elsewhere in the financial statements under U.S. GAAP. The new amendments will require an organization to:
		-	Present (either on the face of the statement where net income is presented or in the notes) the effects on the line items of net income of significant amounts reclassified out of accumulated other comprehensive income - but only if the item reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting period; and
		-	Cross-reference to other disclosures currently required under U.S. GAAP for other reclassification items (that are not required under U.S. GAAP) to be reclassified directly to net income in their entirety in the same reporting period. This would be the case when a portion of the amount reclassified out of accumulated other comprehensive income is initially transferred to a balance sheet account (e.g., inventory for pension-related amounts) instead of directly to income or expense.
	The amendments apply to all public and private companies that report items of other comprehensive income. Public companies are required to comply with these amendments for all reporting periods (interim and annual). The amendments are effective for reporting periods beginning after December 15, 2012, for public companies. Early adoption is permitted. The adoption of ASU No. 2013-02 did not have a material impact on our financial position or results of operations.
	In January 2013, the FASB issued ASU No. 2013-01, Balance Sheet (Topic 210): Clarifying the Scope of Disclosures about Offsetting Assets and Liabilities, which clarifies which instruments and transactions are subject to the offsetting disclosure requirements originally established by ASU 2011-11. The new ASU addresses preparer concerns that the scope of the disclosure requirements under ASU 2011-11 was overly broad and imposed unintended costs that were not commensurate with estimated benefits to financial statement users. In choosing to narrow the scope of the offsetting disclosures, the Board determined that it could make them more operable and cost effective for preparers while still giving financial statement users sufficient information to analyze the most significant presentation differences between financial statements prepared in accordance with U.S. GAAP and those prepared under IFRSs. Like ASU 2011-11, the amendments in this update will be effective for fiscal periods beginning on, or after January 1, 2013. The adoption of ASU 2013-01 did not have a material impact on our financial position or results of operations.
	In October 2012, the FASB issued ASU 2012-04, “Technical Corrections and Improvements” in Accounting Standards Update No. 2012-04. The amendments in this update cover a wide range of Topics in the Accounting Standards Codification. These amendments include technical corrections and improvements to the Accounting Standards Codification and conforming amendments related to fair value measurements. The amendments in this update will be effective for fiscal periods beginning after December 15, 2012. The adoption of ASU 2012-04 is not expected to have a material impact on our financial position or results of operations.
	In August 2012, the FASB issued ASU 2012-03, “Technical Amendments and Corrections to SEC Sections: Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin (SAB) No. 114, Technical Amendments Pursuant to SEC Release No. 33-9250, and Corrections Related to FASB Accounting Standards Update 2010-22 (SEC Update)” in Accounting Standards Update No. 2012-03. This update amends various SEC paragraphs pursuant to the issuance of SAB No. 114. The adoption of ASU 2012-03 is not expected to have a material impact on our financial position or results of operations.
	In July 2012, the FASB issued ASU 2012-02, "Testing Indefinite-Lived Intangible Assets for Impairment" in Accounting Standards Update No.  2012-02. ASU 2012-2 allows entities to use a qualitative approach to test indefinite-lived intangible assets for impairment. ASU No. 2012-02 permits an entity to first assess qualitative factors to determine whether it is more likely than not that the fair value of the indefinite-lived intangible asset is less than its carrying value. If it is concluded that this is the case, it is necessary to perform the currently prescribed quantitative impairment test. Otherwise, the quantitative impairment test is not required. ASU No. 2012-02 is effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012, with early adoption permitted. The adoption of the provisions of ASU No. 2012-02 will not have a material impact on the Company's financial position or results of operations.

Acquisitions_Tables

Acquisitions (Tables)	3 Months Ended
	Mar. 31, 2014
Pro Form information	'
	Mobivity Holdings Corp.
	Unaudited Pro Forma Condensed Consolidated Statement of Operations
	For the quarter ended March 31, 2014
		Mobivity			SR			Pro forma adjustments				Pro forma combined
	Revenues
	Revenues	$	903,215		$	214,139		$	-			$	1,117,354
	Cost of revenues		260,893			54,410			-				315,303
	Gross margin		642,322			159,729			-				802,051
	Operating expenses
	General and administrative		1,129,953			231,084			4,230	(a)			1,365,267
	Sales and marketing		941,085			60,077			-				1,001,162
	Engineering, research, and development		297,933			139,649			-				437,582
	Depreciation and amortization		68,083			403			-				68,486
	Total operating expenses		2,437,054			431,213			4,230				2,872,497
	Loss from operations		(1,794,732	)		(271,484	)		(4,230	)			(2,070,446	)
	Other income/(expense)
	Interest income		1,731			-			-				1,731
	Interest expense		(826	)		-			-				(826	)
	Change in fair value of derivative liabilities		30,079			-			-				30,079
	Gain on adjustment in contingent consideration		-			-			-				-
	Total other income/(expense)		30,984			-			-				30,984
	Loss before income taxes		(1,763,748	)		(271,484	)		(4,230	)			(2,039,462	)
	Income tax expense		-			-			-				-
	Net loss	$	(1,763,748	)	$	(271,484	)	$	(4,230	)		$	(2,039,462	)
	Net loss per share - basic and diluted	$	(0.10	)								$	(0.12	)
	Weighted average number of shares
	during the period - basic and diluted		17,490,954										17,384,367
	Mobivity Holdings Corp.
	Unaudited Pro Forma Condensed Consolidated Statement of Operations
	For the year ended December 31, 2013
		Mobivity			SR			Pro forma adjustments					Pro forma combined
	Revenues
	Revenues	$	4,093,667		$	834,250		$	-				$	4,927,917
	Cost of revenues		1,122,037			243,209			-					1,365,246
	Gross margin		2,971,630			591,041			-					3,562,671
	Operating expenses
	General and administrative		3,416,850			211,271			446,094		(a)			4,074,215
	Sales and marketing		3,469,383			339,615			-					3,808,998
	Engineering, research, and development		824,653			644,330			-					1,468,983
	Depreciation and amortization		270,579			3,970			-					274,549
	Goodwill impairment		1,066,068			-			-					1,066,068
	Intangible asset impairment		644,170			-			-					644,170
	Total operating expenses		9,691,703			1,199,186			446,094					11,336,983
	Loss from operations		(6,720,073	)		(608,145	)		(446,094	)				(7,774,312	)
	Other income/(expense)
	Interest income		747			-			-					747
	Interest expense		(6,348,186	)		(117,944	)		-					(6,466,130	)
	Change in fair value of derivative liabilities		(3,766,231	)		-			-					(3,766,231	)
	Gain on Debt Extinguishment		103,177			-			-					103,177
	Gain on adjustment in contingent consideration		(28,465	)		-			-					(28,465	)
	Total other income/(expense)		(10,038,958	)		(117,944	)		-					(10,156,902	)
	Loss before income taxes		(16,759,031	)		(726,089	)		(446,094	)				(17,931,214	)
	Income tax expense		-			-			-					-
	Net loss	$	(16,759,031	)	$	(726,089	)	$	(446,094	)			$	(17,931,214	)
	Net loss per share - basic and diluted	$	(1.58	)									$	(1.61	)
	Weighted average number of shares
	during the period - basic and diluted		10,612,007											11,116,891
Smart Receipt Acquisition [Member]	'
Purchase price allocations	'
	The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:
	Accounts receivable, net	$	161,664
	Other assets		6,620
	Customer relationships		2,010,000
	Developed technology		260,000
	Trade name		176,000
	Goodwill		2,890,801
	Total assets acquired		5,505,085
	Liabilities assumed		(191,561	)
	Net assets acquired	$	5,313,524
	The purchase price consists of the following:
	Cash	$	2,368,019
	Earn Out		2,273,000
	Common stock		672,505
	Total purchase price	$	5,313,524
Sequence [Member]	'
Purchase price allocations	'
	The allocation of the purchase price to the assets acquired based upon fair value determinations was as follows:
	Merchant relationships	$	181,000
	Trade name		76,000
	Developed technology		71,000
	Goodwill		379,750
	Total assets acquired	$	707,750
	The purchase price consisted of the following:
	Cash	$	300,000
	Common stock		183,750
	Earn-out payable		224,000
	Total purchase price	$	707,750
Front Door [Member]	'
Purchase price allocations	'
	The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:
	Cash	$	5,500
	Accounts receivable		27,467
	Contracts		813,000
	Customer relationships		22,000
	Developed technology		96,000
	Non-compete agreement		124,000
	Goodwill		1,535,658
	Total assets acquired		2,623,625
	Liabilities assumed		(46,219	)
	Net assets acquired	$	2,577,406
	The purchase price consists of the following:
	Cash	$	100,000
	Promissory note, net		1,365,096
	Common stock		1,112,310
	Total purchase price	$	2,577,406

Goodwill_and_Intangible_Assets

Goodwill and Intangible Assets (Tables)	3 Months Ended
	Mar. 31, 2014
Goodwill And Intangible Assets Tables	'
Goodwill and impairment	'
	During the three months ended March 31, 2014, the following intangible assets were purchased with the following useful lives:
	SmartReceipt, Inc.:
		Fair value		Useful Life
	Merchant relationships	$	2,010,000	10 years
	Trade name		176,000	10 years
	Developed technology		260,000	10 years
Intangible assets	'
		Fair value		Useful Life
	Merchant relationships	$	2,010,000	10 years
	Trade name	$	176,000	10 years
	Developed technology	$	260,000	10 years
Future amortization intangible assets	'
	Year ending December 31,	Amount
	2014	$	342,693
	2015		462,976
	2016		385,040
	2017		339,669
	2018		333,820
	Thereafter		1,450,885
	Total	$	3,315,083

Derivative_Liabilities_Tables

Derivative Liabilities (Tables)	12 Months Ended
	Dec. 31, 2012
Derivative Liabilities Tables	'
Derivative liabilities by instrument type	'
	The following table presents the derivative liabilities by instrument type as of March 31, 2014 and December 31, 2013:
	Derivative Value by Instrument Type	March 31,		December 31,
		2014		2013
	Common Stock and Warrants	$	76,097	$	106,176
		$	76,097	$	106,176
Derivative Liabilities	'
	The following table presents details of our derivative liabilities from December 31, 2013 to March 31, 2014:
	Balance December 31, 2013	$	106,176
	Change in fair value of derivative liabilities		-30,079
	Balance March 31, 2014	$	79,097

Bridge_Financing_Notes_Payable1

Bridge Financing, Notes Payable, and Accrued Interest (Tables)	3 Months Ended
	Mar. 31, 2014
Bridge Financing Notes Payable And Accrued Interest Tables	'
Company's discounts to its Bridge Notes	'
		VMCO			ASID			Total
	31-Dec-12	$	(481,390	)	$	(1,003,359	)	$	(1,484,749	)
	Additions		(1,936,191	)		(2,678,523	)		(4,614,714	)
	Amortization		2,417,581			3,681,882			6,099,463
	31-Dec-13	$	-		$	-		$	-
	Additions		-			-			-
	Amortization		-			-			-
	31-Mar-14	$	-		$	-		$	-
Summary of Notes Payable and Accrued Interest	'
	The following table summarizes our notes payable and accrued interest as of March 31, 2014 and December 31, 2013:
		Notes Payable						Accrued Interest
		31-Mar-14			31-Dec-13			31-Mar-14			31-Dec-13
	Bridge notes, net, as discussed above	$	-		$	-		$	-		$	-
	Convertible notes payable, net of discounts		-			-			-			-
	Unsecured (as amended) note payable due to our Company’s former Chief Executive Officer, interest accrues at the rate of 9% compounded annually, all amounts due and payable December 31, 2008. Currently past due.		20,000			20,000			17,769			16,943
	Note payable due to a trust, interest accrues at the rate of 10% per annum, all amounts due and payable December 31, 2006.		-			-			-			-
	Digimark, LLC subordinated promissory note, net, as discussed above.		-			-			-			-
	Notes payable		20,000			20,000			17,769			16,943
	Totals	$	20,000		$	20,000		$	17,769		$	16,943
Interest Expense	'
	The following table summarizes interest expense for the three months ended March 31, 2014 and 2013:
		Three months ended March 31,
		2014			2013
	Amortization of note discounts	$	-		$	1,334,729
	Amortization of deferred financing costs		-			-
	Other interest expense		826			112,630
		$	826		$	1,447,359

Stockholders_Equity_Deficit_Ta

Stockholdersb Equity (Deficit) (Tables)	3 Months Ended
	Mar. 31, 2014
Stockholders Equity Deficit Tables	'
Stock Option Activity	'
	The following table summarizes stock option activity for the three months ended March 31, 2014:
		Options
	Outstanding at December 31, 2013		5,672,464
	Granted		180,000
	Exercised		-
	Canceled/forfeited/expired		(79,637	)
	Outstanding at March 31, 2014		5,772,827
Stock-Based Compensation Expense	'
	The impact on our results of operations of recording stock-based compensation expense for the three months ended March 31, 2014 and 2013 was as follows:
		Three months ended March 31,
		2014			2013
	General and administrative	$	278,899		$	84,902
	Sales and marketing		41,364			7,618
	Engineering, research, and development		-4,884			982
		$	317,351		$	93,502
Valuation Assumptions	'
	An independent valuation expert calculated the fair value of each stock option award on the date of grant using the Black-Scholes option pricing model. The following weighted average assumptions were used for the three months ended March 31, 2014 and 2013.
		Three months ended March 31,
		2014			2013
	Risk-free interest rate		1.89	%		0.43	%
	Expected life (years)		6.08			2.82
	Expected dividend yield		0	%		0	%
	Expected volatility		132	%		122	%
Summary of non-employee warrant activity	'
	A summary of non-employee warrant activity under the 2010 Plan from December 31, 2013 to March 31, 2014 is presented below:
		Number
		Outstanding
	Outstanding at December 31, 2013		150, 556
	Granted		-
	Exercised		-
	Canceled/forfeited/expired		(555	)
	Outstanding at March 31, 2014		150,001

Fair_Value_Measurements_Tables

Fair Value Measurements (Tables)	3 Months Ended
	Mar. 31, 2014
Fair Value Measurements Tables	'
Assets and liabilities measured at fair value on recurring and non-recurring bases	'
	The following table presents assets and liabilities that are measured and recognized at fair value as of March 31, 2014 on a recurring and non-recurring basis:
	Description	Level 1		Level 2		Level 3		Gains (Losses)
	Goodwill (non-recurring)	$	-	$	-	$	5,999,765	$	-
	Intangibles, net (non-recurring)	$	-	$	-	$	3,315,083	$	-
	Derivatives (recurring)	$	-	$	-	$	76,097	$	(30,079	)
	Earn-out payable (non-recurring)	$	-	$	-	$	2,332,000	$	-
	The following table presents assets and liabilities that are measured and recognized at fair value as of December 31, 2013 on a recurring and non-recurring basis:
	Description	Level 1		Level 2		Level 3		Gains (Losses)
	Goodwill (non-recurring)	$	-	$	-	$	3,108,964	$	849,340
	Intangibles, net (non-recurring)	$	-	$	-	$	935,316	$	491,204
	Derivatives (recurring)	$	-	$	-	$	106,176	$	(3,766,231	)
	Earn-out payable (non-recurring)	$	-	$	-	$	59,000	$	(165,000	)

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Details Narrative)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Summary Of Significant Accounting Policies Details Narrative	'	'
Percentage of revenue for one customer	16.00%	29.00%

Acquisitions_Details

Acquisitions (Details) (USD $)	Mar. 31, 2014
Smart Receipt Acquisition [Member]	'
Accounts receivable, net	$161,664
Other assets	6,620
Customer relationships	2,010,000
Developed technology	260,000
Trade name	176,000
Goodwill	2,890,801
Total assets acquired	5,505,085
Liabilities assumed	-191,561
Net assets acquired	5,313,524
Cash	2,368,019
Earn Out	2,273,000
Common stock	672,505
Total purchase price	5,313,524
Sequence [Member]	'
Merchant relationships	181,000
Developed technology	76,000
Trade name	71,000
Goodwill	379,750
Total assets acquired	707,750
Cash	300,000
Earn Out	224,000
Common stock	183,750
Total purchase price	707,750
Front Door [Member]	'
Cash	5,500
Accounts receivable, net	27,467
Contracts	813,000
Customer relationships	22,000
Merchant relationships	96,000
Non-compete agreement	124,000
Goodwill	1,535,658
Total assets acquired	2,623,625
Liabilities assumed	-46,219
Net assets acquired	2,577,406
Cash	100,000
Common stock	1,112,310
Promissory note, net	1,365,096
Total purchase price	$2,577,406

Acquisitions_Details_1

Acquisitions (Details 1) (USD $)	3 Months Ended			12 Months Ended	3 Months Ended	12 Months Ended	3 Months Ended	12 Months Ended	3 Months Ended	12 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Mar. 31, 2014	Dec. 31, 2013	Mar. 31, 2014	Dec. 31, 2013	Mar. 31, 2014	Dec. 31, 2013	Mar. 31, 2014	Dec. 31, 2013
			Mobivity [Member]	Mobivity [Member]	SR [Member]	SR [Member]	Pro forma adjustments [Member]	Pro forma adjustments [Member]	Pro forma combined [Member]	Pro forma combined [Member]
Revenues	'	'	'	'	'	'	'	'	'	'
Revenues	$903,215	$1,027,993	$903,215	$4,093,667	$214,139	$834,250	'	'	$1,117,354	$4,927,917
Cost of revenues	260,893	284,622	260,893	1,122,037	54,410	243,209	'	'	315,303	1,365,246
Gross margin	642,322	743,371	642,322	2,971,630	159,729	591,041	'	'	802,051	3,562,671
Operating expenses	'	'	'	'	'	'	'	'	'	'
General & administrative	1,129,953	532,628	1,129,953	3,416,850	231,084	211,271	4,230	446,094	1,365,267	4,074,215
Sales & marketing	941,085	362,896	941,085	3,469,383	60,077	339,615	'	'	1,001,162	3,808,998
Engineering, research, & development	297,933	94,055	297,933	824,653	139,649	644,330	'	'	437,582	1,468,983
Depreciation & amortization	68,084	33,813	68,083	270,579	403	3,970	'	'	68,486	274,549
Goodwill impairment	'	'	'	1,066,068	'	'	'	'	'	1,066,068
Intangible asset impairment	'	'	'	644,170	'	'	'	'	'	644,170
Total operating expenses	2,437,054	1,023,393	2,437,054	9,691,703	431,213	1,199,186	4,230	446,094	2,872,497	11,336,983
Loss from operations	-1,794,732	-280,022	-1,794,732	-6,720,073	-271,484	-608,145	-4,230	-446,094	-2,070,446	-7,774,312
Other income/(expense)	'	'	'	'	'	'	'	'	'	'
Interest income	1,731	3	1,731	747	'	'	'	'	1,731	747
Interest expense	-826	-1,447,359	-826	-6,348,186	'	-117,944	'	'	-826	-6,466,130
Change in fair value of derivative liabilities	-30,079	1,001,550	30,079	-3,766,231	'	'	'	'	30,079	-3,766,231
Gain on Debt Extinguishment	'	'	'	103,177	'	'	'	'	'	103,177
Gain (loss) on adjustment in contingent consideration	'	305,712	'	-28,465	'	'	'	'	'	-28,465
Total other income/(expense)	-30,984	-2,143,194	30,984	-10,038,958	'	-117,944	'	'	30,984	-10,156,902
Loss before income taxes	-1,763,748	-2,423,215	-1,763,748	-16,759,031	-271,484	-726,089	-4,230	-446,094	-2,039,462	-17,931,214
Income tax expense	'	'	'	'	'	'	'	'	'	'
Net loss	($1,763,748)	($2,423,215)	($1,763,748)	($16,759,031)	($271,484)	($726,089)	($4,230)	($446,094)	($2,039,462)	($17,931,214)
Net loss per share - basic and diluted	($0.10)	($0.63)	($0.10)	($1.58)	'	'	'	'	($0.12)	($1.61)
Weighted average number of shares during the period - basic and diluted	17,490,954	3,869,247	17,490,954	10,612,007	'	'	'	'	17,384,367	11,116,891

Goodwill_and_Purchased_Intangi1

Goodwill and Purchased Intangibles (Details) (USD $)	3 Months Ended
	Mar. 31, 2014
Balance at Beginning of Period	$935,316
Additions	2,446,000
Amortization	-66,233
Balance at End of Period	3,315,083
Patents and trademarks [Member]	'
Balance at Beginning of Period	118,098
Additions	'
Amortization	-2,287
Balance at End of Period	115,811
Customer contracts [Member]	'
Balance at Beginning of Period	541,528
Additions	'
Amortization	-25,033
Balance at End of Period	516,495
Customer and merchant relationships [Member]	'
Balance at Beginning of Period	'
Additions	2,010,000
Amortization	-10,806
Balance at End of Period	1,999,194
Trade name [Member]	'
Balance at Beginning of Period	22,391
Additions	176,000
Amortization	-3,368
Balance at End of Period	195,023
Acquired Technology [Member]	'
Balance at Beginning of Period	182,298
Additions	260,000
Amortization	-17,394
Balance at End of Period	424,904
Non-compete [Member]	'
Balance at Beginning of Period	71,001
Additions	'
Amortization	-7,345
Balance at End of Period	$63,656

Goodwill_and_Purchased_Intangi2

Goodwill and Purchased Intangibles (Details 1) (USD $)	Mar. 31, 2014
Merchant relationships	'
Fair value	$2,010,000
Useful Life	'10 years
Trade name [Member]	'
Fair value	176,000
Useful Life	'10 years
Developed technology	'
Fair value	$260,000
Useful Life	'10 years

Goodwill_and_Purchased_Intangi3

Goodwill and Purchased Intangibles (Details 2) (USD $)	Mar. 31, 2014	Dec. 31, 2013
Goodwill And Purchased Intangibles Details 2	'	'
2014	$342,693	'
2015	462,976	'
2016	385,040	'
2017	339,669	'
2018	333,820	'
Thereafter	1,450,885	'
Total	$3,315,083	$935,316

Goodwill_and_Intangible_Assets1

Goodwill and Intangible Assets (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2014	Dec. 31, 2013
Goodwill And Intangible Assets Details Narrative	'	'
Goodwill	$5,999,765	$3,108,964
Amortization expense	66,233	31,957
Intangible asset impairment expense	$2,890,801	'

Derivative_Liabilities_Details

Derivative Liabilities (Details) (USD $)	Mar. 31, 2014	Dec. 31, 2013
Derivative Liabilities	$76,097	$106,176
Common Stock and Warrants [Member]	'	'
Derivative Liabilities	$76,097	$106,176

Derivative_Liabilities_Details1

Derivative Liabilities (Details 1) (USD $)	3 Months Ended
	Mar. 31, 2014
Derivative Liabilities Details 1	'
Beginning balance	$106,176
Change in fair value of derivative liabilities	-30,079
Ending balance	$76,097

Derivative_Liabilities_Details2

Derivative Liabilities (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013
Derivative Liabilities Details Narrative	'	'	'
Derivative Liabilities	$76,097	'	$106,176
Net change in fair value of derivative liabilities	$30,079	($1,001,550)	'

Bridge_Financing_Notes_Payable2

Bridge Financing, Notes Payable, Accrued Interest and Cash Payment Obligation (Details) (USD $)	3 Months Ended	12 Months Ended
	Mar. 31, 2014	Dec. 31, 2013
Beginning balance	'	($1,484,749)
Additions	'	-4,614,714
Amortization	'	6,099,463
Ending balance	'	'
VMCO [Member]	'	'
Beginning balance	'	-481,390
Additions	'	-1,936,191
Amortization	'	2,417,581
Ending balance	'	'
ASID [Member]	'	'
Beginning balance	'	-1,003,359
Additions	'	-2,678,523
Amortization	'	3,681,882
Ending balance	'	'

Bridge_Financing_Notes_Payable3

Bridge Financing, Notes Payable, Accrued Interest and Cash Payment Obligation (Details 1) (USD $)	Mar. 31, 2014	Dec. 31, 2013
Notes Payable	$20,000	$20,000
Accrued Interest	17,769	16,943
Bridge notes, net [Member]	'	'
Notes Payable	'	'
Accrued Interest	'	'
Convertible notes payable, net of discounts [Member]	'	'
Notes Payable	'	'
Accrued Interest	'	'
Unsecured Note Payable [Member]	'	'
Notes Payable	20,000	20,000
Accrued Interest	17,769	16,943
Note Payable to Trust [Member]	'	'
Notes Payable	'	'
Accrued Interest	'	'
Digimark Note [Member]	'	'
Notes Payable	'	'
Accrued Interest	'	'
Notes payable [Member]	'	'
Notes Payable	20,000	20,000
Accrued Interest	$17,769	$16,943

Bridge_Financing_Notes_Payable4

Bridge Financing, Notes Payable, Accrued Interest and Cash Payment Obligation (Details 2) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Bridge Financing Notes Payable Accrued Interest And Cash Payment Obligation Details 2	'	'
Amortization of note discounts	'	$1,334,729
Amortization of deferred financing costs	'	'
Other interest expense	826	112,630
Total	$826	$1,447,359

Bridge_Financing_Notes_Payable5

Bridge Financing, Notes Payable, Accrued Interest and Cash Payment Obligation (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013	Dec. 31, 2013
Expected life (yrs), Maximum	'	'	'
Outstanding balance of bridge notes	$0	'	$0
Accrued interest	17,769	16,943	'
Bridge Note discount amortization to interest expense	0	1,334,729	'
Outstanding balances on note payable	$0	'	$0

Stockholders_Equity_Deficit_De

Stockholders' Equity (Deficit) (Details)	3 Months Ended
	Mar. 31, 2014
Non-employee warrant activity under 2010 Plan [Member]	'
Number Outstanding	'
Outstanding at Beginning of Period	150,556
Granted	'
Exercised	'
Canceled/forfeited/expired	-555
Outstanding at End of Period	150,001
Options	'
Number Outstanding	'
Outstanding at Beginning of Period	5,672,464
Granted	180,000
Exercised	'
Canceled/forfeited/expired	-79,637
Outstanding at End of Period	5,772,827

Stockholders_Equity_Deficit_De1

Stockholders' Equity (Deficit) (Details 1) (USD $)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Stockholders Equity Deficit Details 1	'	'
General and administrative expense	$278,899	$84,902
Sales and marketing	41,364	7,618
Engineering, research and development	-4,884	982
Operating Expenses	$317,351	$93,502

Stockholders_Equity_Deficit_De2

Stockholders' Equity (Deficit) (Details 2)	3 Months Ended
	Mar. 31, 2014	Mar. 31, 2013
Stockholders Equity Deficit Details 2	'	'
Risk-free interest rate	1.89%	0.43%
Expected life (years)	'6 years 29 days	'2 years 9 months 26 days
Expected dividend yield	0.00%	0.00%
Expected volatility	132.00%	122.00%

Stockholders_Equity_Deficit_De3

Stockholders' Equity (Deficit) (Details Textual) (USD $)	3 Months Ended
	Mar. 31, 2014
Stockholders Equity Deficit Details Textual	'
Common stock outstanding, shares	22,237,762
Stock-based compensation expense	$1,971

Fair_Value_Measurements_Detail

Fair Value Measurements (Details) (USD $)	Mar. 31, 2014	Dec. 31, 2013
Level 1 [Member]	'	'
Goodwill (non-recurring)	'	'
Intangibles, net (non-recurring)	'	'
Derivatives (recurring)	'	'
Earn-out payable (non-recurring)	'	'
Level 2 [Member]	'	'
Goodwill (non-recurring)	'	'
Intangibles, net (non-recurring)	'	'
Derivatives (recurring)	'	'
Earn-out payable (non-recurring)	'	'
Level 3 [Member]	'	'
Goodwill (non-recurring)	5,999,765	3,108,964
Intangibles, net (non-recurring)	3,315,083	935,316
Derivatives (recurring)	76,097	106,176
Earn-out payable (non-recurring)	2,332,000	59,000
Gains (Losses) [Member]	'	'
Goodwill (non-recurring)	'	849,340
Intangibles, net (non-recurring)	'	491,204
Derivatives (recurring)	-30,079	-3,766,231
Earn-out payable (non-recurring)	'	($165,000)

Commitments_and_Contingencies_

Commitments and Contingencies (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2014
Commitments And Contingencies Details Narrative	'
Estimated value of earn-out payable	$2,273,000
Earn-out payable period of payment due	'1 year