Mobivity (MFON) 10-Q 8 May 15 2015 Q1 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Mar. 31, 2015	8-May-15
Document And Entity Information
Entity Registrant Name	MOBIVITY HOLDINGS CORP.
Entity Central Index Key	1447380
Document Type	10-Q
Document Period End Date	31-Mar-15
Amendment Flag	FALSE
Current Fiscal Year End Date	-19
Is Entity a Well-known Seasoned Issuer?	No
Is Entity a Voluntary Filer?	No
Is Entity's Reporting Status Current?	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		27,864,078
Document Fiscal Period Focus	Q1
Document Fiscal Year Focus	2015

Consolidated_Balance_Sheets

Consolidated Balance Sheets (USD $)	Mar. 31, 2015	Dec. 31, 2014
Current assets
Cash	$3,935,417	$848,230
Accounts receivable, net of allowance for doubtful accounts of $75,674 and $90,869, respectively	342,796	378,934
Other current assets	132,810	109,846
Total current assets	4,411,023	1,337,010
Goodwill	1,921,072	1,921,072
Intangible assets, net	2,171,601	2,010,952
Other assets	111,198	99,476
TOTAL ASSETS	8,614,894	5,368,510
Current liabilities
Accounts payable	506,505	412,551
Accrued and deferred personnel compensation	162,713	185,214
Deferred revenue and customer deposits	106,923	180,941
Derivative liabilities	24,334	42,659
Other current liabilities	37,569	42,525
Earn-out payable	840,000	840,000
Total current liabilities	1,678,044	1,704,890
Total Liabilities	1,678,044	1,704,890
Stockholders' equity
Common stock, $0.001 par value; 50,000,000 shares authorized; 23,059,063 and 22,748,193 shares issued and outstanding	23,059	22,748
Equity payable	4,630,862	100,862
Additional paid-in capital	63,038,431	62,565,974
Accumulated deficit	-60,755,502	-59,025,964
Total stockholders' equity	6,936,850	3,663,620
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$8,614,894	$5,368,510

Consolidated_Balance_Sheets_Pa

Consolidated Balance Sheets (Parenthetical) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Consolidated Balance Sheets Parenthetical
Allowance for doubtful accounts	$75,674	$90,869
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	50,000,000	50,000,000
Common stock, shares issued	23,059,063	22,748,193
Common stock, shares outstanding	23,059,063	22,748,193

Consolidated_Statements_of_Ope

Consolidated Statements of Operations (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Revenues
Revenues	$940,172	$903,215
Cost of revenues	263,914	260,893
Gross margin	676,258	642,322
Operating expenses
General and administrative	1,161,387	1,129,953
Sales and marketing	1,092,900	941,085
Engineering, research, and development	114,144	297,933
Depreciation and amortization	55,746	68,083
Total operating expenses	2,424,177	2,437,054
Loss from operations	-1,747,919	-1,794,732
Other income/(expense)
Interest income	56	1,731
Interest expense		-826
Change in fair value of derivative liabilities	18,325	30,079
Total other income/(expense)	18,381	-30,984
Loss before income taxes	-1,729,538	-1,763,748
Income tax expense
Net loss	($1,729,538)	($1,763,748)
Net loss per share - basic and diluted	($0.08)	($0.10)
Weighted average number of shares during the period - basic and diluted	23,022,420	17,490,954

Consolidated_Statement_of_Stoc

Consolidated Statement of Stockholders' Equity (Deficit) (USD $)	Common Stock	Equity Payable	Additional Paid-In Capital	Accumulated Deficit	Total
Beginning balance, Amount at Dec. 31, 2014	$22,748	$100,862	$62,565,974	($59,025,964)	$3,663,620
Beginning balance, Shares at Dec. 31, 2014	22,748,193
Issuance of common stock for financing, net of transaction costs of $435,871, Amount		4,530,000	-234,500		4,295,500
Issuance of common stock for services, Amount	311		362,690		363,001
Issuance of common stock for services, Shares	310,870
Stock based compensation			344,267		344,267
Net loss				-1,729,538	-1,729,538
Ending balance, Amount at Mar. 31, 2015	$23,059	$4,630,862	$63,038,431	($60,755,502)	$6,936,850
Ending balance, Shares at Mar. 31, 2015	23,059,063

Consolidated_Statement_of_Stoc1

Consolidated Statement of Stockholders' Equity (Deficit) (Parenthetical) (USD $)	3 Months Ended
	Mar. 31, 2015
Consolidated Statement Of Stockholders Equity Deficit Parenthetical
Transaction costs	$234,500

Consolidated_Statements_of_Cas

Consolidated Statements of Cash Flows (Unaudited) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
OPERATING ACTIVITIES
Net loss	($1,729,538)	($1,763,748)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Bad debt expense	7,222	3,983
Common stock issued for services	363,001
Stock-based compensation	344,267	317,351
Depreciation and amortization expense	55,746	68,083
Change in fair value of derivative liabilities	-18,325	-30,079
Increase (decrease) in cash resulting from changes in:
Accounts receivable	28,917	-3,351
Other current assets	-22,964	11,219
Other assets	-5,700
Accounts payable	93,953	127,561
Accrued interest		826
Accrued and deferred personnel compensation	-22,501	4,275
Deferred revenue and customer deposits	-74,018	-16,962
Other liabilities	-5,955	118,074
Net cash used in operating activities	-985,896	-1,162,767
INVESTING ACTIVITIES
Purchases of equipment	-8,076	-22,225
Capitalized software development costs	-214,341
Acquisitions		-2,368,019
Net cash used in investing activities	-222,417	-2,390,244
FINANCING ACTIVITIES
Proceeds from issuance of common stock, net of issuance costs	4,295,500	4,964,358
Net cash provided by financing activities	4,295,500	4,964,358
Net change in cash	3,087,187	1,411,347
Cash at beginning of period	848,230	2,572,685
Cash at end of period	3,935,417	3,984,032
Cash paid during period for:
Interest
Non-cash investing and financing activities:
Issuance of common stock for acquisitions		672,505
Earn-out payable recorded for acquisition		$2,273,000

Nature_of_Operations_and_Basis

Nature of Operations and Basis of Presentation	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Nature of Operations and Basis of Presentation	Mobivity Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms over which brands and enterprises can conduct national and localized, data-driven mobile marketing campaigns.  Our proprietary platforms, consisting of software available to phones, tablets PCs, and Point of Sale (POS) systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to the consumers’ via mobile phones, mobile smartphone applications, and dynamically printed receipt content.  We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees, or via advertising fees.
	The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and with the instructions to Form 10-Q and Rule 8-03 of Regulation S-X promulgated by the Securities and Exchange Commission (“SEC”). Accordingly, they do not include all of the information and disclosures required by GAAP for annual financial statements.  The accompanying unaudited consolidated financial statements should be read in conjunction with the consolidated financial statements and notes thereto in the Company’s Annual Report on Form 10-K for the year ended December 31, 2014 filed with the SEC on March 31, 2015.
	In the opinion of management, such statements include all adjustments (consisting only of normal recurring items) which are considered necessary for a fair presentation of our condensed consolidated financial statements as of March 31, 2015, and for the three months ended March 31, 2015 and 2014. The results of operations for the three months ended March 31, 2015 are not necessarily indicative of the operating results for the full year ending December 31, 2015.

Summary_of_Significant_Account

Summary of Significant Accounting Policies	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Summary of Significant Accounting Policies	Principles of Consolidation
	The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary. All significant intercompany balances and transactions have been eliminated.
	Use of Estimates
	The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Significant estimates used are those related to stock-based compensation, the valuation of the derivative liabilities, asset impairments, the valuation and useful lives of depreciable tangible and certain intangible assets, the fair value of common stock used in acquisitions of businesses, the fair value of assets and liabilities acquired in acquisitions of businesses, and the valuation allowance of deferred tax assets. Management believes that these estimates are reasonable; however, actual results may differ from these estimates.
	Derivative Financial Instruments
	We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks.
	We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.
	Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value.
	The fair values of the derivatives are estimated using a Monte Carlo simulation model. The model utilizes a series of inputs and assumptions to arrive at a fair value at the date of inception and each reporting period. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates.
	Goodwill and Intangible Assets
	Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit's carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit.
	Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, non-compete agreements, and software development costs. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from two to twenty years. No significant residual value is estimated for intangible assets.
	The Company accounts for the cost of computer software developed or obtained for internal use of its application service by capitalizing qualifying costs, which are incurred during the application development stage and amortizing them over the software’s estimated useful life. Costs incurred in the preliminary and post-implementation stages of the Company’s products are expensed as incurred. The amounts capitalized include external direct costs of services used in developing internal-use software and for payroll and payroll-related costs of employees directly associated with the development activities. The Company amortizes capitalized software over the expected period of benefit, which is two years, beginning when the software is ready for its intended use.
	Impairment of Long-Lived Assets
	We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate.
	Revenue Recognition and Concentrations
	Our SmartReceipt and C4 Mobile Marketing and customer relationship management are hosted solutions. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month to month basis with no contractual term and is collected by credit card. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue.
	We generate revenue from the Stampt App through customer agreements with business owners.  Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers.  The subscription fee is billed each month to the business owner.  Revenue is recognized monthly as the subscription revenues are billed.  There are no per-minute or transaction fees associated with the Stampt App.
	During the three months ended March 31, 2015 and 2014, one customer accounted for 27% and 16%, respectively, of our revenues.
	Comprehensive Income (Loss)
	Comprehensive income (loss) is defined as the change in equity during a period from transactions and other events and circumstances from non-owner sources. We are required to record all components of comprehensive income (loss) in the consolidated financial statements in the period in which they are recognized. Net income (loss) and other comprehensive income (loss), including foreign currency translation adjustments and unrealized gains and losses on investments, are reported, net of their related tax effect, to arrive at comprehensive income (loss). For the three months ended March 31, 2015 and 2014, the comprehensive loss was equal to the net loss.
	Net Loss Per Common Share
	Basic net loss per share excludes any dilutive effects of options, shares subject to repurchase and warrants. Diluted net loss per share includes the impact of potentially dilutive securities. During the three months ended March 31, 2015 and 2014, we had securities outstanding which could potentially dilute basic earnings per share in the future, but were excluded from the computation of diluted net loss per share, as their effect would have been anti-dilutive.
	Reclassifications
	Certain amounts from prior periods have been reclassified to conform to the current period presentation.
	Recent Accounting Pronouncements
	Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.
	On May 28, 2014, the Financial Accounting Standards Board (the “FASB”) and the International Accounting Standards Board (the “IASB”) issued substantially converged final standards on revenue recognition.  The FASB’s Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers (Topic 606), was issued in three parts: (a) Section A, “Summary and Amendments That Create Revenue from Contracts with Customers (Topic 606) and Other Assets and Deferred Costs-Contracts with Customers (Subtopic 340-40),” (b) Section B, “Conforming Amendments to Other Topics and Subtopics in the Codification and Status Tables” and (c) Section C, “Background Information and Basis for Conclusions.” The core principle of the new guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The standard permits the use of either the retrospective or cumulative effect transition method.
	The new revenue recognition guidance becomes effective for the Company on January 1, 2017, and early adoption is not permitted.  Entities have the option of using either a full retrospective or a modified approach to adopt the guidance in the ASU. The Company is evaluating the effect that ASU 2014-09 will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its on-going financial reporting.

Acquisitions

Acquisitions	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Acquisitions
	SmartReceipt Acquisition
	In March 2014, we acquired all the assets of SmartReceipt, Inc. in exchange for: (1) our payment at closing of $2.212 million of cash, net of a $150,000 loan made by us to SmartReceipt in January 2014; (2) our issuance of 504,884 shares of its $0.001 par value common stock; and (3) our earn-out payment of 200% of the “eligible revenue” of us over the 12 month period following the close of the transaction (“earn-out period”).  The “eligible revenue” consists of: 100% our revenue derived during the earn out period from the sale of SmartReceipt products and services to certain SmartReceipt clients as of the close (the “designated SmartReceipt clients”); plus 50% of our revenue derived during the earn out period from the sale of our products and services to the designated SmartReceipt clients, plus 50% of our revenue derived during the earn out period from the sale of SmartReceipt products and services to our clients who are not designated SmartReceipt clients.  The earn-out payment is payable in our common shares at the rate of $1.85 per share, representing the volume weighted average trading price of our common stock for the 90 trading days preceding the initial close of the transactions under the Asset Purchase Agreement. As of March 31, 2015, the estimated dollar value of the earn-out payable was $840,000. As of March 31, 2015, the earn-out payable was recorded as a current liability, due to its one year term, on the consolidated balance sheet.
	The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:
	Accounts receivable, net		$	161,664
	Other assets			6,620
	Customer relationships			2,010,000
	Developed technology			260,000
	Trade name			176,000
	Goodwill			2,890,801
	Total assets acquired			5,505,085
	Liabilities assumed			(191,561	)
	Net assets acquired		$	5,313,524
	The purchase price consists of the following:
	Cash		$	2,368,019
	Earn Out			2,273,000
	Common stock			672,505
	Total purchase price		$	5,313,524
	The following information presents unaudited pro forma consolidated results of operations for the three months ended March 31, 2014 as if the SmartReceipt acquisition described above had occurred on January 1, 2014. The following unaudited pro forma financial information gives effect to certain adjustments, including the increase in stock based compensation expense that had not been valued prior to acquisition. The pro forma financial information is not necessarily indicative of the operating results that would have occurred if the acquisition been consummated as of the date indicated, nor are they necessarily indicative of future operating results.
	Mobivity Holdings Corp.
	Unaudited Pro Forma Condensed Consolidated Statement of Operations
	For the quarter ended March 31, 2014
			Mobivity			SR			Pro forma adjustments			Pro forma combined
	Revenues
	Revenues		$	903,215		$	214,139		$	-		$	1,117,354
	Cost of revenues			260,893			54,410			-			315,303
	Gross margin			642,322			159,729			-			802,051
	Operating expenses
	General and administrative			1,129,953			231,084			4,230	(a)		1,365,267
	Sales and marketing			941,085			60,077			-			1,001,162
	Engineering, research, and development			297,933			139,649			-			437,582
	Depreciation and amortization			68,083			403			-			68,486
	Total operating expenses			2,437,054			431,213			4,230			2,872,497
	Loss from operations			(1,794,732	)		(271,484	)		(4,230	)		(2,070,446	)
	Other income/(expense)
	Interest income			1,731			-			-			1,731
	Interest expense			(826	)		-			-			(826	)
	Change in fair value of derivative liabilities			30,079			-			-			30,079
	Gain on adjustment in contingent consideration			-			-			-			-
	Total other income/(expense)			30,984			-			-			30,984
	Loss before income taxes			(1,763,748	)		(271,484	)		(4,230	)		(2,039,462	)
	Income tax expense			-			-			-			-
	Net loss		$	(1,763,748	)	$	(271,484	)	$	(4,230	)	$	(2,039,462	)
	Net loss per share - basic and diluted		$	(0.10	)							$	(0.12	)
	Weighted average number of shares
	during the period - basic and diluted			17,490,954									17,384,367
	Pro Forma Adjustments
	The following pro forma adjustments are based upon the value of the tangible and intangible assets acquired as determined by an independent valuation firm.
	(a)	Represents stock based compensation in conjunction with the transaction.

Goodwill_and_Purchased_Intangi

Goodwill and Purchased Intangibles	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Goodwill and Purchased Intangibles	Goodwill
	The carrying value of goodwill at March 31, 2015 and December 31, 2014 was $1,921,072.
	Intangible assets
	The following table presents details of our purchased intangible assets as of March 31, 2015 and December 31, 2014:
		Balance at		Additions		Amortization			Balance at
		31-Dec-14							31-Mar-15
	Patents and trademarks	$	108,952	$	-	$	(2,287	)	$	106,665
	Customer and merchant relationships		1,540,000		-		(41,622	)		1,498,378
	Trade name		152,000		-		(4,108	)		147,892
	Acquired technology		210,000		-		(5,675	)		204,325
	Software development costs		-		214,341		-			214,341
		$	2,010,952	$	214,341	$	(53,692	)	$	2,171,601
	The intangible assets are being amortized on a straight line basis over their estimated useful lives of one to twenty years.
	Amortization expense for intangible assets was $53,692 and $66,233 for the three months ended March 31, 2015 and 2014, respectively.
	The estimated future amortization expense of our intangible assets as of March 31, 2015 is as follows:
	Year ending December 31,	Amount
	2015	$	241,458
	2016		321,941
	2017		241,559
	2018		214,769
	2019		214,769
	Thereafter		937,105
	Total	$	2,171,601

Derivative_Liabilities

Derivative Liabilities	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Derivative Liabilities	We completed a private placement in September 2011 for the sale of units consisting of shares of common stock and warrants to purchase our common stock. Both the common shares and the warrants contain anti-dilutive, or down round, price protection. We recorded derivative liabilities related to the down round price protection on the common shares and the warrants.
	The down round price protection on the common shares expired in August 2012, and the down round price protection for the warrants terminates when the warrants expire or are exercised.
	Our derivative liabilities at December 31, 2014 and March 31, 2015 both relate to these warrants.
	The fair values of our derivative liabilities are estimated at the issuance date and are revalued at each subsequent reporting date using a Monte Carlo simulation discussed below.
	At March 31, 2015 and December 31, 2014, we recorded current derivative liabilities of $24,334 and $42,659, respectively, which are detailed by instrument type in the table below.
	The net change in fair value of the derivative liabilities for the three months ended March 31, 2015 and 2014 were gains of $18,325 and $30,079, respectively.
	The following table presents the derivative liabilities by instrument type as of March 31, 2015 and December 31, 2014:
	Derivative Value by Instrument Type		31-Mar-15			31-Dec-14
	Warrants		$	24,334		$	42,659
			$	24,334		$	42,659
	The following table presents details of our derivative liabilities from December 31, 2014 to March 31, 2015:
	Balance December 31, 2014		$	42,659
	Change in fair value of derivative liabilities			(18,325	)
	Balance March 31, 2015		$	24,334
	An independent valuation expert calculated the fair value of the compound embedded derivatives using a complex, customized Monte Carlo simulation model suitable to value path dependent American options. The model uses the risk neutral methodology adapted to value corporate securities. This model utilized subjective and theoretical assumptions that can materially affect fair values from period to period.
	Key inputs and assumptions used in valuing our derivative liabilities are as follows:
	For issuances of warrants:
	●	Stock prices on all measurement dates were based on the fair market value
	●	Down round protection is based on the subsequent issuance of warrants with exercise prices less than $1.00 per share
	●	The probability of a future equity financing event triggering the down round protection was estimated at 0%
	●	Computed volatility of 93.6%
	●	Risk free rate of 0.07%

Notes_Payable_and_Interest_Exp

Notes Payable and Interest Expense	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Notes Payable and Interest Expense	Cherry Family Trust Note
	This note was issued on March 1, 2007, for the principal amount of $20,000, interest accrues at the rate of 9% compounded annually, with a maturity date of December 31, 2008. Accrued interest was $0 and $17,769 as of March 31, 2015 and 2013, respectively. Although this note is currently past due, the Company is legally prohibited from paying it due to a court order dated December 7, 2007 related to a summary judgment in favor of the Company stemming from litigation between the Company and Mr. Cherry. Accordingly, we have extinguished the note payable and related accrued interest in the amounts of $20,000 and $16,943, respectively, during 2014 and recorded a gain on debt extinguishment of $36,943.
	Interest Expense
	Interest expense was $0 and $826 during the three months ended March 31, 2015 and 2014, respectively.

Stockholders_Equity_Deficit

Stockholdersb Equity (Deficit)	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Stockholders' Equity (Deficit)	Common Stock
	2014
	In March 2014, we issued 5,413,000 units of our securities at $1.00 per unit to accredited investors for the gross proceeds of $5,413,000.  Each unit consisted of one share of our common stock and a common stock purchase warrant to purchase one-quarter share of our common stock, over a five year period, at an exercise price of $1.20 per share.  The units included warrants for the purchase of 1,353,238 shares of common stock at $1.20 per share. The warrants were valued at $1,320,569 and expire in 2019.We entered into a Registration Rights Agreement with the investors, pursuant to which we filed a resale registration statement covering the common shares made part of the units.
	Emerging Growth Equities, Ltd. (“EGE”) acted as placement agent for the private placement and received $370,685 in commissions from us.  In addition, we issued warrants for the purchase of 370,685 common stock units at $1.00 per unit to EGE in connection with the equity placements.  Each unit consists of one share of the Company’s common stock and a common stock purchase warrant to purchase one-quarter share of the Company’s common stock, over a five year period, at an exercise price of $1.20 per share.
	In March 2014, we issued 504,884 shares at $1.44 per share in connection with the acquisition of SmartReceipt. See Note 2.
	In September 2015, we issued 500,000 shares of common stock at $1.01 per share for services and recorded share-based compensation of $505,000 in general and administrative expense.
	In October 2014, we issued 2,137 accrued shares of common stock at $3.42 per share for services that had been recorded in 2013 as equity payable.
	In October 2014, we issued 10,431 shares of common stock at $3.42 per share for services and recorded share-based compensation of $35,673 in general and administrative expense.
	2015
	On January 13, 2015, Michael Bynum, president and a member of the board of directors of Mobivity Holdings Corp, resigned as an officer, director and employee of the Company and all subsidiaries. In connection with Mr. Bynum's resignation, he and the Company entered into a customary separation agreement providing for mutual releases and other standard covenants and acknowledgements. In addition, the separation agreement modified Mr. Bynum's rights to severance under his employment agreement dated May 17, 2013 with the Company.  Pursuant to his employment agreement, Mr. Bynum was entitled to one year of salary, or $200,000, upon his resignation. However, under the separation agreement, Mr. Bynum agreed to accept 260,870 shares of the common stock of the Company in lieu of cash severance. The shares were valued on the closing market price on the date of the separation agreement of January 9, 2015 of $1.15 which provided a fair market value of the share consideration of $300,001. In addition, pursuant to his employment agreement, Mr. Bynum's options would continue to vest for three months following his resignation and all vested options would remain exercisable for a period of six months following his resignation. However, under the separation agreement, Mr. Bynum agreed that his options would cease vesting upon his resignation, all unvested options would expire upon resignation and all vested options would remain exercisable for a period of 12 months following his resignation.
	On January 21, 2015, the board of directors of Mobivity Holdings Corp. appointed William Van Epps to serve as executive chairman of the Company. In connection with the appointment, the Company entered into an employment agreement dated January 19, 2015 with Mr. Van Epps.  Pursuant to his employment agreement, the Company has agreed to pay Mr. Van Epps a base salary $310,000, subject to annual review by the board.  The Company has also agreed to pay Mr. Van Epps a signing bonus of 50,000 shares of the Company’s common stock. The shares were valued on the closing market price on the date of the employment agreement of January 19, 2015 of $1.26 which provided a fair market value of the share consideration of $63,000.
	In March 2015, we conducted the private placement of our securities for the gross proceeds of $4,805,000.  In the private placement, we sold 4,805,000 units of our securities at a price of $1.00 per unit. As of May 1, 2015, net proceeds of $4,570,500 have been received by the Company (this amount is less offering costs of $234,500). Each unit consists of one share of our common stock and a common stock purchase warrant to purchase one-quarter share of our common stock, over a five year period, at an exercise price of $1.20 per share and grant date fair value of $0.93.  We entered into a Registration Rights Agreement with the investors, pursuant to which we agreed to cause a resale registration statement covering the common shares made part of the units to be filed by April 30, 2015.  The Registration Rights Agreement also provides that we must make certain payments as liquidated damages to the investors if it fails to timely file the registration statement and cause it to become effective.
	EGE acted as placement agent for the private placement and received $234,500 in commissions from us.  In addition, for its services as placement agent, we issued to EGE warrants to purchase an aggregate of 234,500 units, as defined above, exercisable for a period of five years from the closing date, at an exercise price of $1.00 per unit.
	Equity Payable
	In March 2015, we conducted the private placement of our securities for the gross proceeds of $4,805,000.  In the private placement, we sold 4,805,000 units of our securities at a price of $1.00 per unit. Each unit consists of one share of our common stock and a common stock purchase warrant to purchase one-quarter share of our common stock, over a five year period, at an exercise price of $1.20 per share.  As of March 31, 2015, $4,530,000 in gross proceeds have been received with zero shares issued as of this file date and accordingly accounted for as an equity payable.
	Stock-based Plans
	Stock Option Activity
	The following table summarizes stock option activity for the three months ended March 31, 2015:
		Options
	Outstanding at December 31, 2014		5,399,320
	Granted		1,789,500
	Exercised		-
	Canceled/forfeited/expired		(1,810,078	)
	Outstanding at March 31, 2015		5,361,658
	The weighted average exercise price of stock options granted during the period was $1.28 and the related weighted average grant date fair value was $1.15 per share.
	2014
	On February 27, 2014, the Company granted one employee 180,000 options to purchase shares of the Company common stock at the closing price as of February 27, 2015 of $1.40 per share.  The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter, and are exercisable until February 27, 2024.  The total estimate value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.26 was $226,800.
	On April 2, 2014, the Company granted three employees 202,500 options to purchase shares of the Company common stock at the closing price as of April 2, 2014 of $1.32 per share.  The options vest in forty-eight equal monthly installments following the grant date and are exercisable until April 2, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.19 was $240,975.
	On April 15, 2014, the Company granted six employees 16,000 options to purchase shares of the Company common stock at the closing price as of April 15, 2014 of $1.44 per share.  The options vest in forty-eight equal monthly installments following the grant date and are exercisable until April 15, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.30 was $20,800.
	On April 15, 2014, the Company granted two employees 5,000 options to purchase shares of the Company common stock at the closing price as of April 15, 2014 of $1.44 per share.  The options vest 25% on the first anniversary of the grant, then equally in thirty-six monthly installments thereafter and are exercisable until April 15, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.30 was $6,500.
	On August 11, 2014, the Company granted five employees 212,500 options to purchase shares of the Company common stock at the closing price as of August 11, 2014 of $0.94 per share.  The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until August 11, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.85 was $180,625.
	On September 29, 2014, the Company granted seven employees 182,500 options to purchase shares of the Company common stock at the closing price as of September 29, 2014 of $1.15 per share.  The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until September 29, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.04 was $189,800.
	On November 13, 2014 the Company amended an Option Agreement dated June 17, 2013 (the “Option Agreement”) pursuant to which Tom Tolbert was granted the right to purchase up to 1,391,087 shares of common stock of the Company.  Options to purchase 391,085 Shares that were subject to vesting as of the date of the Amendment were cancelled.  In furtherance of the cancellation, the Company granted to Mr. Tolbert options to purchase all or any part of 1,000,000 shares of the Company’s Common Stock upon the following terms and conditions:  Options to purchase 650,000 Shares shall vest and first become exercisable as of the date of the Amendment and the balance of Options to purchase 350,000 Shares shall vest and first become exercisable in 47 equal monthly installments of Options to purchase 7,292 Shares commencing on December 13, 2014 and on the 13th of the next 47 months and the remaining Options to purchase 7,276 Shares shall vest and first become exercisable on November 13, 2018.  All other provisions of the Option Agreement remain in full force and effect.
	On November 18, 2014, the Company granted three employees 250,000 options to purchase shares of the Company common stock at the closing price as of November 18, 2014 of $1.48 per share.  The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until November 18, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.48 was $370,000.
	On December 30, 2014, the Company granted three employees 185,000 options to purchase shares of the Company common stock at the closing price as of December 30, 2014 of $1.23 per share.  The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until December 30, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.11 was $205,350.
	2015
	On January 1, 2015, the Company granted one employee 15,000 options to purchase shares of the Company common stock at the closing price as of January 1, 2015 of $1.19 per share.  The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 1, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.07 was $16,050.
	On January 22, 2015, the Company granted one employee 900,000 options to purchase shares of the Company common stock at the closing price as of January 22, 2015 of $1.28 per share.  The options vest in forty-eight equal monthly installments following the grant date and are exercisable until January 22, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.15 was $1,035,000.
	On January 22, 2015, the Company granted three employees 471,500 options to purchase shares of the Company common stock at the closing price as of January 22, 2015 of $1.28 per share.  The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 22, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.15 was $542,225.
	On February 11, 2015, the Company granted one employee 3,000 options to purchase shares of the Company common stock at the closing price as of February 11, 2015 of $1.20 per share.  The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until February 11, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $3,240.
	On February 16, 2015, the Company granted one employee 300,000 options to purchase shares of the Company common stock at the closing price as of February 16, 2015 of $1.30 per share.  The options vest in forty-eight equal monthly installments following the grant date and are exercisable until February 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.17 was $351,000.
	On March 2, 2015, the Company granted one employee 100,000 options to purchase shares of the Company common stock at the closing price as of March 2, 2015 of $1.20 per share.  The options vest in forty-eight equal monthly installments following the grant date and are exercisable until March 2, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $108,000.
	Stock-Based Compensation Expense
	The impact on our results of operations of recording stock-based compensation expense for the three months ended March 31, 2015 and 2014 were as follows:
		Three months ended March 31,
		2015			2014
	General and administrative	$	186,803		$	278,899
	Sales and marketing		59,244			41,364
	Engineering, research, and development		18,042			(4,884	)
		$	264,089		$	317,351
	Valuation Assumptions
	An independent valuation expert calculated the fair value of each stock option award on the date of grant using the Black-Scholes option pricing model. The following weighted average assumptions were used for the three months ended March 31, 2015 and 2014.
		Three months ended
		March 31,
		2015			2014
	Risk-free interest rate		1.58	%		1.89	%
	Expected life (years)		6.04			6.08
	Expected dividend yield		0	%		0	%
	Expected volatility		132	%		132	%
	The risk-free interest rate assumption is based upon published interest rates appropriate for the expected life of our employee stock options.
	The expected life of the stock options represents the weighted-average period that the stock options are expected to remain outstanding and was determined based on historical experience of similar awards, giving consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior as influenced by changes to the terms of its stock-based awards.
	The dividend yield assumption is based on our history of not paying dividends and no future expectations of dividend payouts.
	The expected volatility in 2015 and 2014 is based on the historical publicly traded price of our common stock.
	Restricted stock units
The following table summarizes restricted stock unit activity under our stock-based plans as of and for the three months ended March 31, 2015:
	Shares			Weighted Average Exercise Price			Weighted Average Remaining Contractual Term (Years)		Aggregate Intrinsic Value
Outstanding at December 31, 2014		591,436		$	-			9.75	$	703,809
Granted		62,501		$	-			-	$	-
Exercised			-	$	-			-	$	-
Canceled/forfeited/expired		-		$	-			-	$	-
Outstanding at March 31, 2015		653,937		$	-			9.53	$	7,84,724
Expected to vest at March 31, 2015		610,055		$	-			9.52	$	732,066
Exercisable at March 31,2015		386,304		$	-			9.43	$	463,565
Unvested at March 31, 2015		267,633		$	-			9.67	$	321,160
Unrecognized expense at March 31, 2015	$	367,102
2014
On July 17, 2014, the Company granted four independent directors a total of 231,391 restricted stock units. All units vested as of December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit will be issued to the director upon the earliest to occur of (A) July 17, 2017, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.
On October 2, 2014, the Company granted one independent director a total of 11,743 restricted stock units. All units vested as of December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit will be issued to the director upon the earliest to occur of (A) October 2, 2017, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.
On October 10, 2014 the Company granted five independent directors a total of 34,670 restricted stock units. All units vested as of December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit will be issued to the director upon the earliest to occur of (A) October 10, 2017, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.
On November 6, 2014 the Company granted one independent director a total of 5,768 restricted stock units. All units vested as of December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit will be issued to the director upon the earliest to occur of (A) November 6, 2017, (B) a change in control of the Company, and (C) the termination of the director’s services with the Company.
On November 6, 2014 the Company granted one independent director a total of 37,593 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning January 31, 2015. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will, be issued to the director upon the earliest to occur of (A) November 6, 2017, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.
On November 18, 2014 the Company granted one independent director a total of 13,514 restricted stock units. All units vested as of December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit will be issued to the director upon the earliest to occur of (A) November 6, 2017, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.
On November 18, 2014 the Company granted five independent directors a total of 256,757 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning January 31, 2015. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) November 17, 2017, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.
2015
On January 22, 2015 the Company granted three independent directors a total of 62,501 restricted stock units.  The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning January 31, 2015. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) January 22, 2018, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.
Restricted Stock Unit Compensation Expense
The impact on our results of operations of recording stock-based compensation expense for three months ended March 31, 2015 and 2014 was as follows:
	Three months ended March 31,
	2015			2014
General and administrative	$	80,178		$	-
	$	80,178		$	-
As of March 31, 2015, there was approximately $367,102 of unearned restricted stock unit compensation that will be expensed in 2015. If there are any modifications or cancellations of the underlying unvested awards, we may be required to accelerate, increase or cancel all or a portion of the remaining unearned restricted unit compensation expense. Future unearned restricted unit compensation will increase to the extent we grant additional equity awards.
Warrants Issued to Non-Employees
We issued warrants to purchase 150,556 shares of common stock to non-employees in 2010 and 2011. The valuation assumptions used are consistent with the valuation information for options above. We recorded stock-based compensation expense of $331 in general and administrative expense for the three months ended March 31, 2015. A summary of non-employee warrant activity from December 31, 2014 to March 31, 2015 is presented below:
	Number
	Outstanding
Outstanding at December 31, 2014		150,001
Granted		-
Exercised		-
Canceled/forfeited/expired		-
Outstanding at March 31, 2015		150,001
Warrants Issued to Investors and Placement Agents
2014
In March 2014, we issued warrants for the purchase of 1,353,238 shares of common stock at $1.20 per share in connection with the equity financing.
In March 2014, we issued warrants for the purchase of 370,686 common stock units at $1.00 per unit to a placement agent in connection with the equity placements.  Each unit consists of one share of the Company’s common stock and a common stock purchase warrant to purchase one-quarter share of the Company’s common stock, over a five year period, at an exercise price of $1.20 per share.  At March 31, 2014, the value of the 370,686 warrants was $448,705. As part of the private placement share units issued, 1,353,238 warrants were issued to investors valued at $1,320,569 which expire in 2019.
2015
In March 2015, we issued warrants to the purchase of 1,201,250 common stock units at $1.20 per share in connection with the equity financing. The grant date fair value of the warrants was $4,462,482 or $0.93 per share.
At March 31, 2015, we have warrants to purchase 8,199,603 shares of common stock at $1.20 per share that are outstanding. Of this amount, warrants to purchase 65,462 shares expire in 2015, warrants to purchase 55,598 shares expire in 2016, warrants to purchase 5,153,358 shares expire in 2018, warrants to purchase 1,723,935 shares expire in 2019, and warrants to purchase 1,201,250 shares expire in 2020.

Fair_Value_Measurements

Fair Value Measurements	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Fair Value Measurements	Fair value is defined as an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. As a basis for considering such assumptions, the authoritative guidance establishes a three-tier value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs other than the quoted prices in active markets that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which requires us to develop our own assumptions. This hierarchy requires companies to use observable market data, when available, and to minimize the use of unobservable inputs when determining fair value. On a recurring basis, we measure certain financial assets and liabilities at fair value, including our derivative liabilities.
	The following table presents assets and liabilities that are measured and recognized at fair value as of March 31, 2015 on a recurring and non-recurring basis:
	Description	Level 1		Level 2		Level 3		Gains (Losses)
	Goodwill (non-recurring)	$	-	$	-	$	1,921,072	$	-
	Intangibles, net (non-recurring)	$	-	$	-	$	1,957,260	$	-
	Derivatives (recurring)	$	-	$	-	$	24,334	$	(18,325	)
	Earn-out payable (non-recurring)	$	-	$	-	$	840,000	$	-
	The following table presents assets and liabilities that are measured and recognized at fair value as of December 31, 2014 on a recurring and non-recurring basis:
	Description	Level 1		Level 2		Level 3		Gains (Losses)
	Goodwill (non-recurring)	$	-	$	-	$	1,921,072	$	(4,078,693	)
	Intangibles, net (non-recurring)	$	-	$	-	$	2,010,952	$	(961,436	)
	Derivatives (recurring)	$	-	$	-	$	42,659	$	63,517
	Earn-out payable (non-recurring)	$	-	$	-	$	840,000	$	1,492,000
	The change in fair value of these liabilities is included in other income (expense) in the condensed consolidated statements of operations. The assumptions used in the Monte-Carlo simulation used to value the derivative liabilities involve expected volatility in the price of our common stock, estimated probabilities related to the occurrence of a future financing, and interest rates. As all the assumptions employed to measure this liability are based on management’s judgment using internal and external data, this fair value determination is classified in Level 3 of the valuation hierarchy.
	See Note 5 for a table that provides a reconciliation of the derivative liabilities from December 31, 2014 to March 31, 2015.

Commitments_and_Contingencies

Commitments and Contingencies	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Commitments and Contingencies	Litigation
	As of the date of this report, there are no pending legal proceedings to which we or our properties are subject, except for routine litigation incurred in the normal course of business.
	Earn-Out Contingency
	We have an earn-out commitment associated with the acquisition of SmartReceipt. The earn-out consists of 200% of the “eligible revenue” of the Company over the 12 month period following the close of the transaction (“earn-out period”).  The “eligible revenue” will consist of: 100% of Company revenue derived during the earn out period from the sale of SmartReceipt products and services to certain SmartReceipt clients as of the close (the “designated SmartReceipt clients”); plus 50% of Company revenue derived during the earn out period from the sale of Company products and services to the designated SmartReceipt clients, plus 50% of the Company revenue derived during the earn out period from the sale of SmartReceipt products and services to Company clients who are not designated SmartReceipt clients.  The earn-out payment will be payable in common shares of the Company at the rate of $1.85per share, which is based on (the volume weighted average trading price of the Company’s common stock for the 90 trading days preceding the initial close of the transactions under the Asset Purchase Agreement.
	As of March 31, 2015, the estimated dollar value of the earn-out payable was $840,000. As of March 31, 2015, the earn-out payable was recorded as a current liability, due to its one year term, on the consolidated balance sheet.

Related_Party_Transactions

Related Party Transactions	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Related Party Transactions	As discussed previously, we conducted the private placement of our securities during March 2015 for the gross proceeds of $4,805,000. Two officers of the company participated in the private placement investing a total of $75,000, resulting in 75,000 common stock shares and 18,750 of common stock purchase warrants.

Subsequent_Events

Subsequent Events	3 Months Ended
	Mar. 31, 2015
Notes to Financial Statements
Subsequent Events	As discussed previously, we conducted the private placement of our securities during March 2015 for the gross proceeds of $4,805,000.  In the private placement, we sold 4,805,000 units of our securities at a price of $1.00 per unit.  Each unit consists of one share of our common stock and a common stock purchase warrant to purchase one-quarter share of our common stock, over a five year period, at an exercise price of $1.20 per share.  The units were issued to all participants in May 2015.

Summary_of_Significant_Account1

Summary of Significant Accounting Policies (Policies)	3 Months Ended
	Mar. 31, 2015
Summary Of Significant Accounting Policies Policies
Principles of Consolidation	The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary. All significant intercompany balances and transactions have been eliminated.
Use of Estimates	The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Significant estimates used are those related to stock-based compensation, the valuation of the derivative liabilities, asset impairments, the valuation and useful lives of depreciable tangible and certain intangible assets, the fair value of common stock used in acquisitions of businesses, the fair value of assets and liabilities acquired in acquisitions of businesses, and the valuation allowance of deferred tax assets. Management believes that these estimates are reasonable; however, actual results may differ from these estimates.
Derivative Financial Instruments	We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks.
	We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.
	Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value.
	The fair values of the derivatives are estimated using a Monte Carlo simulation model. The model utilizes a series of inputs and assumptions to arrive at a fair value at the date of inception and each reporting period. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates.
Goodwill and Intangible Assets	Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit's carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit.
	Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, non-compete agreements, and software development costs. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from two to twenty years. No significant residual value is estimated for intangible assets.
	The Company accounts for the cost of computer software developed or obtained for internal use of its application service by capitalizing qualifying costs, which are incurred during the application development stage and amortizing them over the software’s estimated useful life. Costs incurred in the preliminary and post-implementation stages of the Company’s products are expensed as incurred. The amounts capitalized include external direct costs of services used in developing internal-use software and for payroll and payroll-related costs of employees directly associated with the development activities. The Company amortizes capitalized software over the expected period of benefit, which is two years, beginning when the software is ready for its intended use.
Impairment of Long-Lived Assets	We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate.
Revenue Recognition and Concentrations	Our SmartReceipt and C4 Mobile Marketing and customer relationship management are hosted solutions. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month to month basis with no contractual term and is collected by credit card. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue.
	We generate revenue from the Stampt App through customer agreements with business owners.  Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers.  The subscription fee is billed each month to the business owner.  Revenue is recognized monthly as the subscription revenues are billed.  There are no per-minute or transaction fees associated with the Stampt App.
	During the three months ended March 31, 2015 and 2014, one customer accounted for 27% and 16%, respectively, of our revenues.
Comprehensive Income (Loss)	Comprehensive income (loss) is defined as the change in equity during a period from transactions and other events and circumstances from non-owner sources. We are required to record all components of comprehensive income (loss) in the consolidated financial statements in the period in which they are recognized. Net income (loss) and other comprehensive income (loss), including foreign currency translation adjustments and unrealized gains and losses on investments, are reported, net of their related tax effect, to arrive at comprehensive income (loss). For the three months ended March 31, 2015 and 2014, the comprehensive loss was equal to the net loss.
Net Loss Per Common Share	Basic net loss per share excludes any dilutive effects of options, shares subject to repurchase and warrants. Diluted net loss per share includes the impact of potentially dilutive securities. During the three months ended March 31, 2015 and 2014, we had securities outstanding which could potentially dilute basic earnings per share in the future, but were excluded from the computation of diluted net loss per share, as their effect would have been anti-dilutive.
Reclassifications	Certain amounts from prior periods have been reclassified to conform to the current period presentation.
Recent Accounting Pronouncements	Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.
	On May 28, 2014, the Financial Accounting Standards Board (the “FASB”) and the International Accounting Standards Board (the “IASB”) issued substantially converged final standards on revenue recognition.  The FASB’s Accounting Standards Update (“ASU”) No. 2014-09, Revenue from Contracts with Customers (Topic 606), was issued in three parts: (a) Section A, “Summary and Amendments That Create Revenue from Contracts with Customers (Topic 606) and Other Assets and Deferred Costs-Contracts with Customers (Subtopic 340-40),” (b) Section B, “Conforming Amendments to Other Topics and Subtopics in the Codification and Status Tables” and (c) Section C, “Background Information and Basis for Conclusions.” The core principle of the new guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. The standard permits the use of either the retrospective or cumulative effect transition method.
	The new revenue recognition guidance becomes effective for the Company on January 1, 2017, and early adoption is not permitted.  Entities have the option of using either a full retrospective or a modified approach to adopt the guidance in the ASU. The Company is evaluating the effect that ASU 2014-09 will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its on-going financial reporting.

Acquisitions_Tables

Acquisitions (Tables)	3 Months Ended
	Mar. 31, 2015
Acquisitions Tables
Purchase price allocations	The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:
	Accounts receivable, net		$	161,664
	Other assets			6,620
	Customer relationships			2,010,000
	Developed technology			260,000
	Trade name			176,000
	Goodwill			2,890,801
	Total assets acquired			5,505,085
	Liabilities assumed			(191,561	)
	Net assets acquired		$	5,313,524
	The purchase price consists of the following:
	Cash		$	2,368,019
	Earn Out			2,273,000
	Common stock			672,505
	Total purchase price		$	5,313,524
Pro Form information	Mobivity Holdings Corp.
	Unaudited Pro Forma Condensed Consolidated Statement of Operations
	For the quarter ended March 31, 2014
			Mobivity			SR			Pro forma adjustments			Pro forma combined
	Revenues
	Revenues		$	903,215		$	214,139		$	-		$	1,117,354
	Cost of revenues			260,893			54,410			-			315,303
	Gross margin			642,322			159,729			-			802,051
	Operating expenses
	General and administrative			1,129,953			231,084			4,230	(a)		1,365,267
	Sales and marketing			941,085			60,077			-			1,001,162
	Engineering, research, and development			297,933			139,649			-			437,582
	Depreciation and amortization			68,083			403			-			68,486
	Total operating expenses			2,437,054			431,213			4,230			2,872,497
	Loss from operations			(1,794,732	)		(271,484	)		(4,230	)		(2,070,446	)
	Other income/(expense)
	Interest income			1,731			-			-			1,731
	Interest expense			(826	)		-			-			(826	)
	Change in fair value of derivative liabilities			30,079			-			-			30,079
	Gain on adjustment in contingent consideration			-			-			-			-
	Total other income/(expense)			30,984			-			-			30,984
	Loss before income taxes			(1,763,748	)		(271,484	)		(4,230	)		(2,039,462	)
	Income tax expense			-			-			-			-
	Net loss		$	(1,763,748	)	$	(271,484	)	$	(4,230	)	$	(2,039,462	)
	Net loss per share - basic and diluted		$	(0.10	)							$	(0.12	)
	Weighted average number of shares
	during the period - basic and diluted			17,490,954									17,384,367
	Pro Forma Adjustments
	The following pro forma adjustments are based upon the value of the tangible and intangible assets acquired as determined by an independent valuation firm.
	(a)	Represents stock based compensation in conjunction with the transaction.

Goodwill_and_Intangible_Assets

Goodwill and Intangible Assets (Tables)	3 Months Ended
	Mar. 31, 2015
Goodwill And Intangible Assets Tables
Intangible assets		Balance at		Additions		Amortization			Balance at
		31-Dec-14							31-Mar-15
	Patents and trademarks	$	108,952	$	-	$	(2,287	)	$	106,665
	Customer and merchant relationships		1,540,000		-		(41,622	)		1,498,378
	Trade name		152,000		-		(4,108	)		147,892
	Acquired technology		210,000		-		(5,675	)		204,325
	Software development costs		-		214,341		-			214,341
		$	2,010,952	$	214,341	$	(53,692	)	$	2,171,601
Future amortization intangible assets	Year ending December 31,	Amount
	2015	$	241,458
	2016		321,941
	2017		241,559
	2018		214,769
	2019		214,769
	Thereafter		937,105
	Total	$	2,171,601

Derivative_Liabilities_Tables

Derivative Liabilities (Tables)	3 Months Ended
	Mar. 31, 2015
Derivative Liabilities Tables
Derivative liabilities by instrument type	Derivative Value by Instrument Type	31-Mar-15			31-Dec-14
	Warrants	$	24,334		$	42,659
		$	24,334		$	42,659
Derivative Liabilities	Balance December 31, 2014	$	42,659
	Change in fair value of derivative liabilities		(18,325	)
	Balance March 31, 2015	$	24,334

Stockholders_Equity_Deficit_Ta

Stockholdersb Equity (Deficit) (Tables)	3 Months Ended
	Mar. 31, 2015
Stock Option Activity		Options
	Outstanding at December 31, 2014		5,399,320
	Granted		1,789,500
	Exercised		-
	Canceled/forfeited/expired		(1,810,078	)
	Outstanding at March 31, 2015		5,361,658
Stock-Based Compensation Expense		Three months ended March 31,
		2015			2014
	General and administrative	$	186,803		$	278,899
	Sales and marketing		59,244			41,364
	Engineering, research, and development		18,042			(4,884	)
		$	264,089		$	317,351
Valuation Assumptions		Three months ended
		March 31,
		2015			2014
	Risk-free interest rate		1.58	%		1.89	%
	Expected life (years)		6.04			6.08
	Expected dividend yield		0	%		0	%
	Expected volatility		132	%		132	%
Summary of non-employee warrant activity		Number
		Outstanding
	Outstanding at December 31, 2014		150,001
	Granted		-
	Exercised		-
	Canceled/forfeited/expired		-
	Outstanding at March 31, 2015		150,001
Restricted Stock Units (RSUs) [Member]
Stock Option Activity		Shares			Weighted Average Exercise Price			Weighted Average Remaining Contractual Term (Years)		Aggregate Intrinsic Value
	Outstanding at December 31, 2014		591,436		$	-			9.75	$	703,809
	Granted		62,501		$	-			-	$	-
	Exercised			-	$	-			-	$	-
	Canceled/forfeited/expired		-		$	-			-	$	-
	Outstanding at March 31, 2015		653,937		$	-			9.53	$	7,84,724
	Expected to vest at March 31, 2015		610,055		$	-			9.52	$	732,066
	Exercisable at March 31,2015		386,304		$	-			9.43	$	463,565
	Unvested at March 31, 2015		267,633		$	-			9.67	$	321,160
	Unrecognized expense at March 31, 2015	$	367,102
Stock-Based Compensation Expense		Three months ended March 31,
		2015			2014
	General and administrative	$	80,178		$	-
		$	80,178		$	-

Fair_Value_Measurements_Tables

Fair Value Measurements (Tables)	3 Months Ended
	Mar. 31, 2015
Fair Value Measurements Tables
Assets and liabilities measured at fair value on recurring and non-recurring bases	The following table presents assets and liabilities that are measured and recognized at fair value as of March 31, 2015 on a recurring and non-recurring basis:
	Description	Level 1		Level 2		Level 3		Gains (Losses)
	Goodwill (non-recurring)	$	-	$	-	$	1,921,072	$	-
	Intangibles, net (non-recurring)	$	-	$	-	$	1,957,260	$	-
	Derivatives (recurring)	$	-	$	-	$	24,334	$	(18,325	)
	Earn-out payable (non-recurring)	$	-	$	-	$	840,000	$	-
	The following table presents assets and liabilities that are measured and recognized at fair value as of December 31, 2014 on a recurring and non-recurring basis:
	Description	Level 1		Level 2		Level 3		Gains (Losses)
	Goodwill (non-recurring)	$	-	$	-	$	1,921,072	$	(4,078,693	)
	Intangibles, net (non-recurring)	$	-	$	-	$	2,010,952	$	(961,436	)
	Derivatives (recurring)	$	-	$	-	$	42,659	$	63,517
	Earn-out payable (non-recurring)	$	-	$	-	$	840,000	$	1,492,000

Summary_of_Significant_Account2

Summary of Significant Accounting Policies (Details Narrative)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Summary Of Significant Accounting Policies Details Narrative
Percentage of revenue for one customer	27.00%	16.00%

Acquisitions_Details

Acquisitions (Details) (Smart Receipt [Member], USD $)	Mar. 31, 2015
Smart Receipt [Member]
Accounts receivable, net	$161,664
Other assets	6,620
Customer relationships	2,010,000
Developed technology	260,000
Trade name	176,000
Goodwill	2,890,801
Total assets acquired	5,505,085
Liabilities assumed	-191,561
Net assets acquired	5,313,524
Cash	2,368,019
Earn Out	2,273,000
Common stock	672,505
Total purchase price	$5,313,524

Acquisitions_Details_1

Acquisitions (Details 1) (USD $)	3 Months Ended
	Mar. 31, 2015		Mar. 31, 2014
Revenues
Revenues	$940,172		$903,215
Cost of revenues	263,914		260,893
Gross margin	676,258		642,322
Operating expenses
General & administrative	1,161,387		1,129,953
Sales & marketing	1,092,900		941,085
Engineering, research, & development	114,144		297,933
Depreciation & amortization	55,746		68,083
Total operating expenses	2,424,177		2,437,054
Loss from operations	-1,747,919		-1,794,732
Other income/(expense)
Interest income	56		1,731
Interest expense			-826
Change in fair value of derivative liabilities	18,325		30,079
Total other income/(expense)	18,381		-30,984
Loss before income taxes	-1,729,538		-1,763,748
Income tax expense
Net loss	-1,729,538		-1,763,748
Net loss per share - basic and diluted	($0.08)		($0.10)
Weighted average number of shares during the period - basic and diluted	23,022,420		17,490,954
Mobivity [Member]
Revenues
Revenues	903,215
Cost of revenues	260,893
Gross margin	642,322
Operating expenses
General & administrative	1,129,953
Sales & marketing	941,085
Engineering, research, & development	297,933
Depreciation & amortization	68,083
Total operating expenses	2,437,054
Loss from operations	-1,794,732
Other income/(expense)
Interest income	1,731
Interest expense	-826
Change in fair value of derivative liabilities	30,079
Gain on adjustment in contingent consideration
Total other income/(expense)	30,984
Loss before income taxes	-1,763,748
Income tax expense
Net loss	-1,763,748
Net loss per share - basic and diluted	($0.10)
Weighted average number of shares during the period - basic and diluted	17,490,954
Smart Receipt [Member]
Revenues
Revenues	214,139
Cost of revenues	54,410
Gross margin	159,729
Operating expenses
General & administrative	231,084
Sales & marketing	60,077
Engineering, research, & development	139,649
Depreciation & amortization	403
Total operating expenses	431,213
Loss from operations	-271,484
Other income/(expense)
Interest income
Interest expense
Change in fair value of derivative liabilities
Gain on adjustment in contingent consideration
Total other income/(expense)
Loss before income taxes	-271,484
Income tax expense
Net loss	-271,484
Pro forma adjustments [Member]
Revenues
Revenues
Cost of revenues
Gross margin
Operating expenses
General & administrative	4,230	[1]
Sales & marketing
Engineering, research, & development
Depreciation & amortization
Total operating expenses	4,230
Loss from operations	-4,230
Other income/(expense)
Interest income
Interest expense
Change in fair value of derivative liabilities
Gain on adjustment in contingent consideration
Total other income/(expense)
Loss before income taxes	-4,230
Income tax expense
Net loss	-4,230
Pro forma combined [Member]
Revenues
Revenues	1,117,354
Cost of revenues	315,303
Gross margin	802,051
Operating expenses
General & administrative	1,365,267
Sales & marketing	1,001,162
Engineering, research, & development	437,582
Depreciation & amortization	68,486
Total operating expenses	2,872,497
Loss from operations	-2,070,446
Other income/(expense)
Interest income	1,731
Interest expense	-826
Change in fair value of derivative liabilities	30,079
Gain on adjustment in contingent consideration
Total other income/(expense)	30,984
Loss before income taxes	-2,039,462
Income tax expense
Net loss	($2,039,462)
Net loss per share - basic and diluted	($0.12)
Weighted average number of shares during the period - basic and diluted	17,384,367
[1]	Represents stock based compensation in conjunction with the transaction.

Acquisitions_Details_Narrative

Acquisitions (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2015	Dec. 31, 2014
Common stock share price	$0.00	$0.00
Estimated dollar value of earn-out payable	$840,000
Smart Receipt [Member]
Cash payment for acquisition of business, net of loan	2,212,000
Debt issued for acquisition of business	150,000
Earnout rate	200.00%
Earn out period	1 year
Earnout terms	Payable in common shares
Smart Receipt [Member] | Designated Clients [Member]
Earnout eligible revenue rate	100.00%
Smart Receipt [Member] | Nondesignated Clients [Member]
Earnout eligible revenue rate	50.00%
Smart Receipt [Member]
Common stock share price	$0.00
Earnout common stock price	$1.85
Estimated dollar value of earn-out payable	$840,000

Goodwill_and_Purchased_Intangi1

Goodwill and Purchased Intangibles (Details) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Balance at Beginning of Period	$2,010,952
Additions	214,341
Amortization	53,692	66,233
Balance at End of Period	2,171,601
Patents and trademarks [Member]
Balance at Beginning of Period	108,952
Additions
Amortization	2,287
Balance at End of Period	106,665
Customer and merchant relationships [Member]
Balance at Beginning of Period	1,540,000
Additions
Amortization	41,622
Balance at End of Period	1,498,378
Trade name [Member]
Balance at Beginning of Period	152,000
Additions
Amortization	4,108
Balance at End of Period	147,892
Acquired Technology [Member]
Balance at Beginning of Period	210,000
Additions
Amortization	5,675
Balance at End of Period	204,325
Software development costs [Member]
Balance at Beginning of Period
Additions	214,341
Amortization
Balance at End of Period	$214,341

Goodwill_and_Purchased_Intangi2

Goodwill and Purchased Intangibles (Details 1) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Goodwill And Purchased Intangibles Details 1
2015	$241,458
2016	321,941
2017	241,559
2018	214,769
2019	214,769
Thereafter	937,105
Total	$2,171,601	$2,010,952

Goodwill_and_Intangible_Assets1

Goodwill and Intangible Assets (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Dec. 31, 2014
Goodwill	$1,921,072		$1,921,072
Amortization expense	$53,692	$66,233
Minimum [Member]
Intangible asset amortization period	1 year
Maximum [Member]
Intangible asset amortization period	20 years

Derivative_Liabilities_Details

Derivative Liabilities (Details) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Derivative Liabilities	$24,334	$42,659
Warrant [Member]
Derivative Liabilities	$24,334	$42,659

Derivative_Liabilities_Details1

Derivative Liabilities (Details 1) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Derivative Liabilities Details 1
Beginning balance	$42,659
Change in fair value of derivative liabilities	-18,325	-30,079
Ending balance	$24,334

Derivative_Liabilities_Details2

Derivative Liabilities (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Dec. 31, 2014
Derivative Liabilities Details Narrative
Derivative Liabilities	$24,334		$42,659
Net change in fair value of derivative liabilities	$18,325	$30,079
Fair value assumptions
Warrant exercise price	$1
Volatility	93.60%
Risk free rate	0.70%

Notes_Payable_and_Interest_Exp1

Notes Payable and Interest Expense (Details Narrative) (USD $)	3 Months Ended		1 Months Ended	12 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Mar. 01, 2007	Dec. 31, 2014	Mar. 31, 2013
Interest expense		$826
Cherry Fam Trust Note [Member]
Note issuance date			1-Mar-07
Bridge Note Issued			20,000
Interest rate			9.00%
Maturity date			31-Dec-08
Note due date			31-Dec-08
Accrued interest	0				17,769
Extinguishment of debt				36,943
Cherry Fam Trust Note [Member] | Accounts Payable And Accrued Liabilities [Member]
Extinguishment of debt				20,000
Cherry Fam Trust Note [Member] | Interest Expense [Member]
Extinguishment of debt				$16,943

Stockholders_Equity_Deficit_De

Stockholders' Equity (Deficit) (Details) (Options)	3 Months Ended
	Mar. 31, 2015
Options
Number Outstanding
Outstanding at Beginning of Period	5,399,320
Granted	1,789,500
Exercised
Canceled/forfeited/expired	-1,810,078
Outstanding at End of Period	5,361,658

Stockholders_Equity_Deficit_De1

Stockholders' Equity (Deficit) (Details 1) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Stock based compensation expense	$264,089	$317,351
General and Administrative Expense [Member]
Stock based compensation expense	186,803	278,899
Sales and marketing [Member]
Stock based compensation expense	59,244	41,364
Engineering, Research and Development [Member]
Stock based compensation expense	$18,042	($4,884)

Stockholders_Equity_Deficit_De2

Stockholders' Equity (Deficit) (Details 2)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Stockholders Equity Deficit Details 2
Risk-free interest rate	1.58%	1.89%
Expected life (years)	6 years 14 days	6 years 20 days
Expected dividend yield	0.00%	0.00%
Expected volatility	132.00%	132.00%

Stockholders_Equity_Deficit_De3

Stockholders' Equity (Deficit) (Details 3) (Non-employee warrant activity under 2010 Plan [Member])	3 Months Ended
	Mar. 31, 2015
Non-employee warrant activity under 2010 Plan [Member]
Number Outstanding
Outstanding at Beginning of Period	150,001
Granted
Exercised
Canceled/forfeited/expired
Outstanding at End of Period	150,001

Stockholders_Equity_Deficit_De4

Stockholders' Equity (Deficit) (Details 4) (Restricted Stock Units (RSUs) [Member], USD $)	3 Months Ended
	Mar. 31, 2015
Restricted Stock Units (RSUs) [Member]
Outstanding at Beginning of Period	591,436
Granted	62,501
Exercised
Canceled/forfeited/expired
Outstanding at End of Period	653,937
Expected to vest at End of Period	610,055
Exercisable at End of Period	386,304
Unvested at End of Period	267,633
Unrecognized expense at End of Period	$367,102
Granted
Exercised
Cancelled/forfeited/expired
Outstanding at End of Period
Exercisable at end of period
Outstanding at Beginning of Period	9 years 9 months
Outstanding at End of Period	9 years 6 months 11 days
Expected to vest	9 years 6 months 7 days
Exercisable at end of period	9 years 5 months 4 days
Unvested at End of Period	9 years 8 months 1 day
Outstanding at Beginning of Period	703,809
Outstanding at End of Period	784,724
Expected to vest at end of period	732,066
Expected to vest at End of Period	463,565
Unvested at end of period	$321,160

Stockholders_Equity_Deficit_De5

Stockholders' Equity (Deficit) (Details 5) (USD $)	3 Months Ended
	Mar. 31, 2015	Mar. 31, 2014
Stock based compensation expense	$264,089	$317,351
General and Administrative Expense [Member]
Stock based compensation expense	186,803	278,899
Restricted Stock Units (RSUs) [Member]
Stock based compensation expense	80,178
Restricted Stock Units (RSUs) [Member] | General and Administrative Expense [Member]
Stock based compensation expense	$80,178

Stockholders_Equity_Deficit_Co

Stockholders' Equity (Deficit) - Common Stock (Details Narrative) (USD $)	3 Months Ended		1 Months Ended			0 Months Ended	1 Months Ended			0 Months Ended			1 Months Ended	23 Months Ended	12 Months Ended		1 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Mar. 31, 2014	Sep. 30, 2014	Oct. 31, 2014	Jan. 13, 2015	Jan. 21, 2015	Mar. 31, 2015	Feb. 27, 2014	Apr. 02, 2014	Apr. 15, 2014	Aug. 11, 2014	Sep. 29, 2014	Dec. 31, 2011	Dec. 31, 2012	Dec. 31, 2013	Jun. 30, 2013	Jul. 31, 2013	Aug. 31, 2013
Volatility rate	93.60%
Shares issued for services, value	$363,001
Net proceeds from issuance of stock	4,295,500	4,964,358
Commissions paid	234,500
Common Stock Issuance 1 [Member]
Shares issued			5,413,000
Price per unit			$1
Gross proceeds from issuance of stock			5,413,000
Exercise price			$1.20
Warrants issued			1,353,238
Warrants issued, value			1,320,569
Common Stock Issuance 2 [Member]
Price per unit			$1
Exercise price			$1.20
Commissions paid			370,685
Warrants issued			370,685
Common Stock Issuance 3 [Member]
Shares issued			504,884
Price per unit			$1.44
Earn out satisfied, amount			2,210,667
Common Stock Issuance 4 [Member]
Stock-based compensation expense				505,000
Shares issued for services				500,000
Price per unit				$1.01
Common Stock Issuance 5 [Member]
Shares issued for services					2,137
Price per unit					$3.42
Common Stock Issuance 6 [Member]
Stock-based compensation expense					35,673
Shares issued for services					10,431
Price per unit					$3.42
Common Stock Issuance 7 [Member]
Shares issued for services						260,870
Price per unit						$1.15
Employee salary						200,000
Estimated value						300,001
Common Stock Issuance 8 [Member]
Shares issued for services							50,000
Price per unit							$1.26
Employee salary							310,000
Estimated value							63,000
Common Stock Issuance 9 [Member]
Price per unit								$0.93
Sale of shares of stock								4,805,000
Net proceeds from issuance of stock								4,570,500
Gross proceeds from issuance of stock								4,805,000
Exercise price								$1.20
Commissions paid								234,500
Warrants issued								234,500
Warrants issued, value								1
EarnOutValue [Member]
Earn out value																2,032,881
Stock Option [Member]
Weighted average exercise price	$0.28							$0.28
Weighted average grant date fair value	$1.15
Stock Option Issuance 1 [Member]
Shares issued									180,000
Volatility rate									132.00%
Price per unit									$1.26
Call option value									$1.40
Estimated value									226,800
Stock Option Issuance 2 [Member]
Shares issued										202,500
Volatility rate										132.00%
Price per unit										$1.19
Call option value										$1.32
Estimated value										240,975
Stock Option Issuance 3 [Member]
Shares issued											16,000
Volatility rate											132.00%
Price per unit											$1.30
Call option value											$1.44
Estimated value											20,800
Stock Option Issuance 4 [Member]
Shares issued											5,000
Volatility rate											132.00%
Price per unit											$1.30
Call option value											$1.44
Estimated value											6,500
Stock Option Issuance 5 [Member]
Shares issued												212,500
Volatility rate												132.00%
Price per unit												$0.94
Call option value												$0.85
Estimated value												180,625
Stock Option Issuance 6 [Member]
Shares issued													182,500
Volatility rate													132.00%
Price per unit													$1.15
Call option value													$1.04
Estimated value													189,800
Warrant [Member]
Price per unit	$1.20
Warrants expiring next year	65,462							65,462
Warrants expiring in two years	55,598							55,598
Warrants expiring in three years	5,153,358							5,153,358
Warrants expiring in four years	1,723,935							1,723,935
Warrant Issuance 1 [Member]
Stock-based compensation expense														331
Shares issued			1,353,238											150,556
Price per unit			$1.20
Exercise price			$1.20
Warrants issued			1,353,238											150,556
Warrant Issuance 2[Member]
Shares issued			370,686												688,699
Price per unit			$1												$2
Estimated value			448,705
Exercise price			$1.20
Warrants issued			370,686
Warrants issued, value			448,705
Warrant Issuance 3 [Member]
Shares issued																153,515
Price per unit								$0.93								$2
Exercise price								$1.20								$0.20
Warrants issued								1,201,250
Warrants issued, value								4,462,482
Warrant Issuance 4 [Member]
Shares issued																	27,249,549
Price per unit																	$0.20
Warrant Issuance 5 [Member]
Shares issued																	3,602,558
Price per unit																	$0.20
Warrant Issuance 6 [Member]
Shares issued																		35,000
Price per unit																		$0.20
Warrant Issuance 7 [Member]
Shares issued																		152,300
Price per unit																		$0.20
Warrant Issuance 8 [Member]
Shares issued																		53,069
Price per unit																		$0.20
Warrant Issuance 9 [Member]
Shares issued																		32,825
Cashless exercise of warrants																		51,167
Warrant Issuance 10 [Member]
Shares issued																			32,900
Price per unit																			$0.20
Warrant Issuance 11 [Member]
Shares issued																			9,986
Cashless exercise of warrants																			14,076
Warrant Issuance 14 [Member]
Shares issued			1,353,238
Estimated value			1,320,569
Restricted Stock [Member]
Grant of stock units	231,931
Grant of stock units, vested	173,543
General and Administrative Expense [Member]
Stock-based compensation expense	$4,625

Stockholders_Equity_Deficit_St

Stockholders' Equity (Deficit) - Stock Options (Details Narrative) (USD $)

3 Months Ended

1 Months Ended

0 Months Ended

1 Months Ended

10 Months Ended

11 Months Ended

12 Months Ended

0 Months Ended

1 Months Ended

2 Months Ended

Mar. 31, 2015

Feb. 27, 2014

Apr. 02, 2014

Apr. 15, 2014

Aug. 11, 2014

Sep. 29, 2014

Nov. 13, 2014

Nov. 18, 2014

Dec. 30, 2014

Jan. 02, 2015

Jan. 22, 2015

Feb. 11, 2015

Feb. 16, 2015

Mar. 02, 2015

Volatility rate

93.60%

Stock Option [Member]

Weighted average exercise price

0.28

Weighted average grant date fair value

1.15

Stock Option Issuance 1 [Member]

Options issued

180,000

Volatility rate

132.00%

Price per unit

$1.26

Call option value

$1.40

Estimated value

$226,800

Stock Option Issuance 2 [Member]

Options issued

202,500

Volatility rate

132.00%

Price per unit

$1.19

Call option value

$1.32

Estimated value

240,975

Stock Option Issuance 3 [Member]

Options issued

16,000

Volatility rate

132.00%

Price per unit

$1.30

Call option value

$1.44

Estimated value

20,800

Stock Option Issuance 4 [Member]

Options issued

5,000

Volatility rate

132.00%

Price per unit

$1.30

Call option value

$1.44

Estimated value

6,500

Stock Option Issuance 5 [Member]

Options issued

212,500

Volatility rate

132.00%

Price per unit

$0.94

Call option value

$0.85

Estimated value

180,625

Stock Option Issuance 6 [Member]

Options issued

182,500

Volatility rate

132.00%

Price per unit

$1.15

Call option value

$1.04

Estimated value

189,800

Stock Option Issuance 7 [Member]

Options issued

1,000,000

Options cancelled

391,085

Options amended

1,391,087

Stock Option Issuance 8 [Member]

Options issued

250,000

Volatility rate

132.00%

Price per unit

$1.48

Call option value

$1.48

Estimated value

370,000

Stock Option Issuance 9 [Member]

Options issued

185,000

Volatility rate

132.00%

Price per unit

$1.23

Call option value

$1.11

Estimated value

205,350

Stock Option Issuance 10 [Member]

Options issued

15,000

Volatility rate

132.00%

Price per unit

$1.19

Call option value

$1.07

Estimated value

16,050

Stock Option Issuance 11 [Member]

Options issued

900,000

Volatility rate

132.00%

Price per unit

$1.28

Call option value

$1.15

Estimated value

1,035,000

Stock Option Issuance 12 [Member]

Options issued

471,500

Volatility rate

132.00%

Price per unit

$1.28

Call option value

$1.15

Estimated value

542,225

Stock Option Issuance 13 [Member]

Options issued

3,000

Volatility rate

132.00%

Price per unit

$1.20

Call option value

$1.08

Estimated value

3,240

Stock Option Issuance 14 [Member]

Options issued

300,000

Volatility rate

132.00%

Price per unit

$1.30

Call option value

$1.17

Estimated value

351,000

Stock Option Issuance 15 [Member]

Options issued

100,000

Volatility rate

132.00%

Price per unit

$1.20

Call option value

$1.08

Estimated value

$108,000

Stockholders_Equity_Deficit_Re

Stockholders' Equity (Deficit) - Restricted Stock (Details Narrative) (USD $)	3 Months Ended	0 Months Ended		1 Months Ended		6 Months Ended	9 Months Ended	10 Months Ended	11 Months Ended
	Mar. 31, 2015	Nov. 06, 2014	Oct. 02, 2014	Jan. 22, 2015	Nov. 18, 2014	Jul. 17, 2014	Oct. 02, 2014	Nov. 06, 2014	Nov. 18, 2014
Restricted Stock [Member]
Unearned stock unit compensation expense	$367,102
Restricted Stock Units (RSUs) [Member]
Restricted stock unit grant		37,593	34,670	62,501	256,757	231,391	11,743	5,768	13,514

Stockholders_Equity_Deficit_Wa

Stockholders' Equity (Deficit) - Warrants (Details Narrative) (USD $)	3 Months Ended	1 Months Ended	23 Months Ended	12 Months Ended	1 Months Ended	12 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Dec. 31, 2011	Dec. 31, 2012	Mar. 31, 2015	Dec. 31, 2013
Warrant [Member]
Price per unit	$1.20
Warrants outstanding	8,199,603				8,199,603
Warrants outstanding, per share	$1.20				$1.20
Warrants expiring next year	65,462				65,462
Warrants expiring in two years	55,598				55,598
Warrants expiring in three years	5,153,358				5,153,358
Warrants expiring in four years	1,723,935				1,723,935
Warrants expiring in five years	1,201,250				1,201,250
Warrant Issuance 1 [Member]
Stock-based compensation expense			$331
Price per unit		$1.20
Exercise price		$1.20
Warrants issued		1,353,238	150,556
Warrant Issuance 2[Member]
Price per unit		$1		$2
Exercise price		$1.20
Warrants issued		370,686
Warrants issued, value		448,705
Warrant Issuance 3 [Member]
Price per unit					$0.93	$2
Exercise price					$1.20	$0.20
Warrants issued					1,201,250
Warrants issued, value					$4,462,482

Fair_Value_Measurements_Detail

Fair Value Measurements (Details) (USD $)	Mar. 31, 2015	Dec. 31, 2014
Level 1 [Member]
Goodwill (non-recurring)
Intangibles, net (non-recurring)
Derivatives (recurring)
Earn-out payable (non-recurring)
Level 2 [Member]
Goodwill (non-recurring)
Intangibles, net (non-recurring)
Derivatives (recurring)
Earn-out payable (non-recurring)
Level 3 [Member]
Goodwill (non-recurring)	1,921,072	1,921,072
Intangibles, net (non-recurring)	1,957,260	2,010,952
Derivatives (recurring)	24,334	42,659
Earn-out payable (non-recurring)	840,000	840,000
Gains (Losses) [Member]
Goodwill (non-recurring)		-4,078,693
Intangibles, net (non-recurring)		-961,436
Derivatives (recurring)	-18,325	63,517
Earn-out payable (non-recurring)		$1,492,000

Commitments_and_Contingencies_

Commitments and Contingencies (Details Narrative) (USD $)	3 Months Ended
	Mar. 31, 2015
Commitments And Contingencies Details Narrative
Earn out payable common shares, share price	$1.85
Estimated value of earn-out payable	$840,000
Earn-out payable period of payment due	1 year

Uncategorized_Items

Uncategorized Items
[us-gaap_SharesIssued]	16,319,878
[us-gaap_StockholdersEquity]		54,452,697	16,320	-48,585,200