Mobivity (MFON) 10-K 30 Mar 16 2015 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2015	Mar. 23, 2016	Jun. 30, 2015
Document And Entity Information [Abstract]
Entity Registrant Name	MOBIVITY HOLDINGS CORP.
Entity Central Index Key	1,447,380
Document Type	10-K
Document Period End Date	Dec. 31, 2015
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		29,803,007
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2,015
Entity Public Float			$ 27,306,782

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Current assets
Cash	$ 634,129	$ 848,230
Accounts receivable, net of allowance for doubtful accounts of $237,383 and $90,869, respectively	700,356	384,566
Other current assets	131,345	104,214
Total current assets	1,465,830	1,337,010
Goodwill	1,921,072	1,921,072
Intangible assets, net	2,373,689	2,010,952
Other assets	173,022	99,476
TOTAL ASSETS	5,933,613	5,368,510
Current liabilities
Accounts payable	375,363	412,551
Accrued and deferred personnel compensation	414,314	185,214
Deferred revenue and customer deposits	72,624	180,941
Derivative liabilities		42,659
Other current liabilities	197,145	43,525
Earn-out payable		840,000
Total current liabilities	1,059,446	1,704,890
Total liabilities	$ 1,059,446	$ 1,704,890
Commitments and Contingencies (See Note 12)
Stockholders' equity (deficit)
Common stock, $0.001 par value; 50,000,000 shares authorized; 28,787,991 and 22,748,193 shares issued and outstanding	$ 28,788	$ 22,748
Equity payable	100,862	100,862
Additional paid-in capital	69,903,527	62,565,974
Accumulated deficit	(65,159,010)	(59,025,964)
Total stockholders' equity (deficit)	4,874,167	3,663,620
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	$ 5,933,613	$ 5,368,510

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Consolidated Balance Sheets [Abstract]
Accounts receivable, allowance for doubtful accounts	$ 237,383	$ 90,869
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	50,000,000	50,000,000
Common stock, shares issued	28,787,991	22,748,193
Common stock, shares outstanding	28,787,991	22,748,193

Consolidated Statements of Oper

Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Revenues
Revenues	$ 4,618,988	$ 4,000,202
Cost of revenues	1,192,491	1,066,917
Gross margin	3,426,497	2,933,285
Operating expenses
General and administrative	4,555,895	4,270,845
Sales and marketing	4,024,971	3,895,033
Engineering, research, and development	728,741	1,346,198
Depreciation and amortization	361,840	416,435
Total operating expenses	9,671,447	9,928,511
Loss from operations	(6,244,950)	(6,995,226)
Other income/(expense)
Interest income	1,540	$ 2,131
Interest expense	$ (847)
Goodwill impairment		$ (4,078,693)
Intangible asset impairment	$ (21,188)	(961,436)
Change in fair value of derivative liabilities	42,659	63,517
Gain on debt extinguishment		36,943
Gain on adjustment in contingent consideration	89,740	1,492,000
Total other income/(expense)	111,904	(3,445,538)
Loss before income taxes	$ (6,133,046)	$ (10,440,764)
Income tax expense
Net loss	$ (6,133,046)	$ (10,440,764)
Net loss per share - basic and diluted	$ (0.23)	$ (0.49)
Weighted average number of shares during the period - basic and diluted	26,684,927	21,203,563

Consolidated Statement of Stock

Consolidated Statement of Stockholders' Equity (Deficit) - USD ($)	Common Stock [Member]	Equity Payable [Member]	Additional Paid-In Capital [Member]	Accumulated Deficit [Member]	Total
Beginning balance, Amount at Dec. 31, 2013	$ 16,320	$ 108,170	$ 54,452,697	$ (48,585,200)	$ 5,991,987
Beginning balance, Shares at Dec. 31, 2013	16,319,878
Issuance of common stock for financing, net of transaction costs, Amount	$ 5,413		4,971,717		4,977,130
Issuance of common stock for financing, net of transaction costs, Shares	5,413,000
Issuance of common stock and warrants for services, Amount	$ 510	(7,308)	536,225		529,427
Issuance of common stock and warrants for services, Shares	510,431
Issuance of common stock for earnout/acquisition, Amount	$ 505		672,000		672,505
Issuance of common stock for earnout/acquisition, Shares	504,884
Stock based compensation, Amount			1,933,335		$ 1,933,335
Stock based compensation, Shares
Net loss				(10,440,764)	$ (10,440,764)
Ending balance, Amount at Dec. 31, 2014	$ 22,748	100,862	62,565,974	(59,025,964)	3,663,620
Ending balance, Shares at Dec. 31, 2014	22,748,193
Issuance of common stock for financing, net of transaction costs, Amount	$ 4,805		4,565,695		4,570,500
Issuance of common stock for financing, net of transaction costs, Shares	4,805,000
Issuance of common stock and warrants for services, Amount	$ 311		362,690		363,001
Issuance of common stock and warrants for services, Shares	310,870
Issuance of common stock for earnout/acquisition, Amount	$ 904		749,356		750,260
Issuance of common stock for earnout/acquisition, Shares	903,928
Stock based compensation, Amount	$ 20		1,659,812		$ 1,659,832
Stock based compensation, Shares	20,000
Net loss				(6,133,046)	$ (6,133,046)
Ending balance, Amount at Dec. 31, 2015	$ 28,788	$ 100,862	$ 69,903,527	$ (65,159,010)	$ 4,874,167
Ending balance, Shares at Dec. 31, 2015	28,787,991

Consolidated Statement of Stoc6

Consolidated Statement of Stockholders' Equity (Deficit) (Parenthetical) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Consolidated Statement of Stockholders' Equity (Deficit) [Abstract]
Issuance of common stock for financing, transaction costs	$ 234,500	$ 448,635

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
OPERATING ACTIVITIES
Net loss	$ (6,133,046)	$ (10,440,764)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Bad debt expense	206,147	4,514
Common stock issued for services	363,001	529,427
Stock-based compensation	1,659,832	1,933,335
Depreciation and amortization expense	361,840	416,435
Gain on fair value of derivative liabilities	(42,659)	(63,517)
Loss on disposal of fixed assets	6,943	680
Gain on adjustment in contingent consideration	$ (89,740)	(1,492,000)
Gains on debt extinguishment		(36,943)
Goodwill impairment		4,078,693
Intangible asset impairment	$ 21,188	961,436
Increase (decrease) in cash resulting from changes in:
Accounts receivable	(527,569)	58,883
Other current assets	(21,499)	30,268
Other assets	(43,083)	(1,835)
Accounts payable	(37,188)	(131,098)
Accrued and deferred personnel compensation	229,100	(5,827)
Deferred revenue and customer deposits	(108,317)	(147,142)
Other liabilities	153,620	7,153
Net cash used in operating activities	(4,001,430)	(4,298,302)
INVESTING ACTIVITIES
Purchases of equipment	(46,506)	(35,264)
Capitalized software development costs	(736,665)
Acquisitions		(2,368,019)
Net cash used in investing activities	(783,171)	(2,403,283)
FINANCING ACTIVITIES
Proceeds from issuance of common stock, net of issuance costs	4,570,500	4,977,130
Net cash provided by financing activities	4,570,500	4,977,130
Net change in cash	(214,101)	(1,724,455)
Cash at beginning of period	848,230	2,572,685
Cash at end of period	634,129	848,230
Cash paid during period for:
Interest	847
Non-cash investing and financing activities:
Issuance of common stock for acquisitions		672,505
Issuance of common stock for earn-out payable	$ 750,260
Earn-out payable recorded for acquisition		$ 2,273,000

The Company and Summary of Sign

The Company and Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2015
The Company and Summary of Significant Accounting Policies [Abstract]
The Company and Summary of Significant Accounting Policies	1. The Company and Summary of Significant Accounting Policies The Company We develop and operate proprietary platforms over which resellers, brands and enterprises can conduct localized mobile marketing campaigns. Our proprietary platforms allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to the consumers’ mobile phones and mobile smartphone applications, consisting of software available to both phones and tablets PCs. Our customers include national franchisers, professional sports teams and associations and other national brands such as Sonic, Subway, Jamba Juice, Chick-Fil-A, Baskin Robbins and others. Our “C4” Mobile Marketing and customer relationship management platform is a Web-hosted software solution enabling our clients to develop, execute, and manage a variety of marketing engagements to a consumer’s mobile phone. Our C4 solution allows our clients to communicate directly with their customers through Short Messaging Service, or SMS, multi-media messaging, smartphone application development and interactive voice response interactions, all of which are facilitated via a set of graphical user interfaces operated from any Web browser. Our C4 platform also allows our customers to deploy and administer our “Stampt” mobile device loyalty application. Stampt is a smartphone replacement for “Buy 10, Get 1 free” punch cards. Consumers no longer need to worry about forgetting paper-based loyalty punch cards. Stampt makes it easy to receive all of the rewards consumers want from their favorite businesses. Consumers can use Stampt throughout the United States to earn free sandwiches, coffee, pizza, frozen yogurt, donuts, bagels and more. Stampt’s nearby feature shows consumers all of the rewards they can earn at nearby businesses. From the Stampt mobile device application, consumers simply tap any business to learn more about that business and to see all of the loyalty points they have earned at that business. Consumers can keep track of all of the rewards they are close to earning through the “my cards” feature displayed in the application’s interface. Once a consumer has earned all of the Stampts they need for a reward, they simply show the cashier and click “tap to redeem” button from the application interface on their device. Our customers can create and manage any Stampt program from the C4 platform’s set of Web-based interfaces. We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, or through fixed or variable software licensing fees. Our SmartReceipt solution enables our customers with the ability to control the content on receipts printed from their point of sale, or POS system. SmartReceipt is a software application that is installed on the POS which dynamically controls what is printed on receipts such as coupons, announcements, or other calls-to-action such as invitations to participate in a survey. SmartReceipt includes a Web-based interface where users can design receipt content and implement business rules to dictate what receipt content is printed in particular situations. All receipt content is also transmitted to SmartReceipt’s server back-end for storage and analysis. Our SmartReceipt solution is fully integratable with our C4 platform and allows our customers to print on receipts SMS marketing or Stampt mobile application calls-to-actions. Liquidity We have $0.6 million of cash as of December 31, 2015 . We had a net loss of $6.1 million for the year then ended, and we used $4.0 million of cash in our operating activities during 2015 . Based on our projected 2016 results and, if necessary, our ability to reduce certain variable operating expenses, we believe that our existing capital, together with the $2 million of securities from our private placement in March 2016 and our $2 million Working Capital Line of Credit (see Note 15), and anticipated cash flows from operations, will be sufficient to finance our operations through the first quarter of 201 7 . If our cash reserves prove insufficient to sustain operations, we plan to raise additional capital by selling shares of capital stock or other equity or debt securities. However, there are no commitments or arrangements for future financings in place at this time, and we can give no assurance that such capital will be available on favorable terms or at all. We may need additional financing thereafter until we can achieve profitability. If we cannot, we will be forced to curtail our operations or possibly be forced to evaluate a sale or liquidation of our assets. Any future financing may involve substantial dilution to existing investors. Although we are actively pursuing financing opportunities, we may not be able to raise cash on terms acceptable to us or at all. There can be no assurance that we will be successful in obtaining additional funding. Financings, if available, may be on terms that are dilutive to our shareholders, and the prices at which new investors would be willing to purchase our securities may be lower than the current price of our ordinary shares. The holders of new securities may also receive rights, preferences or privileges that are senior to those of existing holders of our ordinary shares. If additional financing is not available or is not available on acceptable terms, we will have to curtail our operations in the short term. Principles of Consolidation and Basis of Presentation The accompanying financial statements are consolidated and include the financial statements of Mobivity Holdings Corp. and our wholly-owned subsidiary. Intercompany transactions are eliminated. Use of Estimates Preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP) requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying disclosures. These estimates are based on management's best knowledge of current events and actions we may undertake in the future. Significant estimates used are those related to: stock-based compensation; valuation of acquired assets, intangible assets and liabilities; useful lives for depreciation and amortization of long-lived assets; future cash flows associated with impairment testing for goodwill, indefinite-lived intangible assets and other long-lived assets; valuation of derivative liabilities; valuation allowance for deferred tax assets; and contingencies. Actual results may ultimately differ from estimates, although management does not generally believe such differences would materially affect the consolidated financial statements in any individual year. However, in regard to ongoing impairment testing of goodwill and indefinite-lived intangible assets, significant deterioration in future cash flow projections or other assumptions used in estimating fair values versus those anticipated at the time of the initial valuations, could result in impairment charges that materially affect the consolidated financial statements in a given year. Reclassifications Certain prior year amounts have been reclassified to conform to the current year’s presentation. The reclassifications had no effect on previously reported net loss. Acquisitions We account for acquired businesses using the purchase method of accounting. Under the purchase method, our consolidated financial statements reflect the operations of an acquired business starting from the completion of the acquisition. In addition, the assets acquired and liabilities assumed are recorded at the date of acquisition at their respective estimated fair values, with any excess of the purchase price over the estimated fair values of the net assets acquired recorded as goodwill. Cash and Cash Equivalents We minimize our credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. Our balances at times may exceed federally insured limits. We have not experienced any losses on our cash accounts. Accounts Receivable, Allowance for Doubtful Accounts and Concentrations Accounts receivable are carried at their estimated collectible amounts. We grant unsecured credit to substantially all of our customers. Ongoing credit evaluations are performed and potential credit losses are charged to operations at the time the account receivable is estimated to be uncollectible. Since we cannot necessarily predict future changes in the financial stability of our customers, we cannot guarantee that our reserves will continue to be adequate. As of December 31, 2015 and 2014 , we recorded an allowance for doubtful accounts of $237,383 and $90,869 , respectively. From time to time, we may have a limited number of customers with individually large amounts due. Any unanticipated change in one of the customer’s credit worthiness could have a material effect on the results of operations in the period in which such changes or events occurred. As of December 31, 2015 , we had two customers whose balance represented 39% of total accounts receivable. As of December 31, 2014 , we had one customer whose balance represented 23% of total accounts receivable. Goodwill and Intangible Assets Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit's carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit. We conducted our annual impairment tests of goodwill as of December 31, 2015 and 2014 . As a result of these tests, we recorded impairment charges to our goodwill during the years ended December 31, 2015 and 2014 of $0 and $4,078,693 , respectively. Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, and non-compete agreements. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from t en to twenty years. No significant residual value is estimated for intangible assets. We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate. The Company’s evaluation of its long-lived assets completed during the years ended December 31, 2015 and 2014 resulted in impairment charges of $21,188 and $961,436 , respectively. Software Development Costs Software development costs include direct costs incurred for internally developed products and payments made to independent software developers and/or contract engineers. The Company accounts for software development costs in accordance with the FASB guidance for the costs of computer software to be sold, leased, or otherwise marketed (“ASC Subtopic 985-20”). Software development costs are capitalized once the technological feasibility of a product is established and such costs are determined to be recoverable. Technological feasibility of a product encompasses technical design documentation and integration documentation, or the completed and tested product design and working model. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable against future revenues. Technological feasibility is evaluated on a project-by-project basis. Amounts related to software development that are not capitalized are charged immediately to the appropriate expense account. Amounts that are considered ‘research and development’ that are not capitalized are immediately charged to engineering, research, and development expense. Capitalized costs for those products that are cancelled or abandoned are charged to product development expense in the period of cancellation. Commencing upon product release, capitalized software development costs are amortized to “Amortization Expense - Development” based on the straight-line method over a twenty-four month period. The Company evaluates the future recoverability of capitalized software development costs on an annual basis. For products that have been released in prior years, the primary evaluation criterion is ongoing relations with the customer. Derivative Financial Instruments We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument. Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value. The fair value of the derivatives is estimated using a Monte Carlo simulation model. The model utilizes a series of inputs and assumptions to arrive at a fair value at the date of inception and each reporting period. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates. Revenue Recognition and Concentrations Our SmartReceipt and C4 Mobile Marketing and customer relationship management are hosted solutions. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month to month basi s with no contractual term and are collected by credit card. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue. We generate revenue from the Stampt App through customer agreements with business owners. Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers. The subscription fee is billed each month to the business owner. Revenue is recognized monthly as the subscription revenues are billed. There are no per-minute or transaction fees associated with the Stampt App. During the years ended December 31, 2015 and 2014 , one customer accounted for 31% and 29% of our revenues, respectively. Stock-based Compensation We primarily issue stock-based awards to employees in the form of stock options. We determine compensation expense associated with stock options based on the estimated grant date fair value method using the Black-Scholes valuation model. We generally recognize compensation expense using a straight-line amortization method over the respective vesting period for awards that are ultimately expected to vest. Accordingly, stock-based compensation expense for 2015 and 2014 has been reduced for estimated forfeitures. When estimating forfeitures, we consider voluntary termination behaviors as well as trends of actual option forfeitures. Research and Development Expenditures Research and development expenditures are expensed as incurred, and consist primarily of compensation costs, outside services, and expensed materials. Advertising Expense Direct advertising costs are expensed as incurred, and consist primarily of E-commerce advertisements and other direct costs. Advertising expense was $38,394 and $ 20,677 for years ended December 31, 2015 and 2014 , respectively. Income Taxes We account for income taxes using the assets and liability method, which recognizes deferred tax assets and liabilities determined based on the difference between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to affect taxable income. Valuation allowances are established to reduce deferred tax assets when, based on available objective evidence, it is more likely than not that the benefit of such assets will not be realized. We recognize in the consolidated financial statements only those tax positions determined to be more likely than not of being sustained. Computation of Net Loss per Common Share Basic net loss per share is based upon the weighted average number of common shares outstanding. Diluted net loss per share is based on the assumption that all potential common stock equivalents (convertible notes payable, stock options, and warrants) are converted or exercised. The calculation of diluted net loss per share excludes potential common stock equivalents if the effect is anti-dilutive. Our weighted average common shares outstanding for basic and diluted are the same because the effect of the potential common stock equivalents is anti-dilutive. We had the following dilutive common stock equivalents as of December 31, 2015 and 2014 which were excluded from the calculation because their effect was anti-dilutive. December 31, 2015 2014 Outstanding employee options 5,043,228 5,382,923 Outstanding restricted stock units 653,937 591,436 Outstanding non-employee warrants 33,333 150,001 Outstanding warrants 8,347,272 7,019,840 14,077,770 13,144,200 Recent Accounting Pronouncements Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments. In November 2015, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2015-17, “Balance Sheet Classification of Deferred Taxes”, which requires that deferred tax liabilities and assets be classified as non-current on the balance sheet. ASU 2015-17 is effective in fiscal years beginning after December 15, 2016. Early adoption is permitted on either a prospective or retrospective basis. The Company has elected early adoption as of the interim period beginning October 1, 2015, effective for the annual period ended December 31, 2015, and has selected the prospective application. Prior periods have not been retrospectively adjusted. In September 2015, the FASB issued ASU No. 2015-16, “ Business Combinations (Topic 805): Simplifying the Accounting for Measurement-Period Adjustments ” , which requires the acquirer in a business combination to recognize in the reporting period in which adjustment amounts are determined, any adjustments to provisional amounts that are identified during the measurement period, calculated as if the accounting had been completed at the acquisition date. Prior to the issuance of ASU 2015-16, an acquirer was required to restate prior period financial statements as of the acquisition date for adjustments to provisional amounts. ASU 2015-16 is effective for annual and interim periods beginning after December 15, 2015. The adoption of ASU 2015-16 is not expected to have a material impact on our financial position or results of operations. In August 2015, the FASB issued ASU No. 2015-14, “ Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date ” . This amendment defers the effective date of the previously issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), until the interim and annual reporting periods beginning after December 15, 2017. The FASB’s ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), was issued in three parts: (a) Section A, “Summary and Amendments That Create Revenue from Contracts with Customers (Topic 606) and Other Assets and Deferred Costs-Contracts with Customers (Subtopic 340-40),” (b) Section B, “Conforming Amendments to Other Topics and Subtopics in the Codification and Status Tables” and (c) Section C, “Background Information and Basis for Conclusions.” The core principle of the new guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. Earlier application is permitted for interim and annual reporting periods beginning after December 15, 2016. The Company intends to adopt the provisions of ASU 2015-14 for interim and annual reporting periods beginning after December 15, 2017. The Company is currently evaluating the impact of the adoption of ASU 2015-14 on its consolidated financial statements. In July 2015, the FASB, issued ASU No. 2015-11, “ Inventory (Topic 330): Simplifying the Measurement of Inventory ” , which requires an entity to measure inventory within the scope of the ASU at the lower of cost and net realizable value. The amendments in ASU 2015-11 are effective for fiscal years beginning after December 15, 2016, including interim periods within that reporting period. Earlier adoption is permitted. The adoption of ASU 2015-11 is not expected to have a material impact on our financial position or results of operations. In April 2015, the FASB issued ASU 2015-05 regarding Subtopic 350-40, “Intangibles - Goodwill and Other - Internal-Use Software.” The amendments in ASU 2015-05 provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the customer should account for the software license element of the arrangement consistent with other software licenses. If a cloud computing arrangement does not include a software license, the customer should account for the arrangement as a service contract. The amendments in ASU 2015-05 are effective for annual and interim periods beginning after December 15, 2015. Early adoption is permitted. The amendments in ASU 2015-05 may be applied either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. The adoption of ASU 2015-05 is not expected to have a material impact on our financial position or results of operations. In November 2014, the FASB issued ASU No. 2014-16, “ Derivatives and Hedging (Topic 815) - Determining Whether the Host Contract in a Hybrid Financial Instrument Issued in the Form of a Share is More Akin to Debt or to Equity ” . ASU 2014-16 was issued to clarify how current U.S GAAP should be interpreted in evaluating the economic characteristics and risk of a host contract in a hybrid financial instrument that is issued in the form of a share. In addition, ASU 2014-16 was issued to clarify that in evaluating the nature of a host contract, an entity should assess the substance of the relevant terms and features (that is, the relative strength of the debt-like or equity-like terms and features given the facts and circumstances) when considering how to weight those terms and features. The effects of initially adopting ASU 2014-16 should be applied on a modified retrospective basis to existing hybrid financial instruments issued in a form of a share as of the beginning of the fiscal year for which the amendments are effective. Retrospective application is permitted to all relevant prior periods. ASU 2014-16 is effective fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015. Early adoption in an interim period is permitted. The adoption of ASU 2014-16 is not expected to have a material impact on our financial position or results of operations. In August 2014, The FASB issued ASU No. 2014-15, “ Presentation of Financial Statements – Going Concerns (Subtopic 205-40): Disclosures of Uncertainties about an Entity’s Ability to Continue as a Going Concern ” . The amendments require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). The amendments in this Update are effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early application is permitted. The adoption of ASU 2014-15 is not expected to have a material impact on our financial position or results of operations. In June 2014, the FASB issued ASU No. 2014-12, “ Compensation – Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period ” . The new guidance requires that share-based compensation that require a specific performance target to be achieved in order for employees to become eligible to vest in the awards and that could be achieved after an employee completes the requisite service period be treated as a performance condition. As such, the performance target should not be reflected in estimating the grant-date fair value of the award. Compensation costs should be recognized in the period in which it becomes probable that the performance target will be achieved and should represent the compensation cost attributable to the period(s) for which the requisite service has already been rendered. If the performance target becomes probable of being achieved before the end of the requisite service period, the remaining unrecognized compensation cost should be recognized prospectively over the remaining requisite service period. The total amount of compensation cost recognized during and after the requisite service period should reflect the number of awards that are expected to vest and should be adjusted to reflect those awards that ultimately vest. The requisite service period ends when the employee can cease rendering service and still be eligible to vest in the award if the performance target is achieved. This new guidance is effective for fiscal years and interim periods within those years beginning after December 15, 2015. Early adoption is permitted. Entities may apply the amendments in this Update either (a) prospectively to all awards granted or modified after the effective date or (b) retrospectively to all awards with performance targets that are outstanding as of the beginning of the earliest annual period presented in the financial statements and to all new or modified awards thereafter. The adoption of ASU 2014-12 is not expected to have a material impact on our financial position or results of operations.

Acquisitions

Acquisitions	12 Months Ended
	Dec. 31, 2015
Acquisitions [Abstract]
Acquisitions	2. Acquisitions We completed the following acquisitions in furtherance of our strategy to acquire small, privately owned enterprises in the mobile marketing sector through asset purchase structures. We made the acquisitions to expand our market presence and product offerings. The purchase consideration for each acquisition was allocated to the tangible assets and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values on the acquisition date, with the remaining unallocated consideration recorded as goodwill. An independent valuation expert assisted us in determining these fair values. We have included the financial results of these acquisitions in our consolidated financial statements from the date of acquisition. SmartReceipt In March 2014, we acquired all the assets of SmartReceipt, Inc. in exchange for: (1) our payment at closing of $2.212 million of cash, net of a $150,000 loan made by us to SmartReceipt in January 2014; (2) our issuance of 504,884 shares of its $0.001 par value common stock; and (3) our earn-out payment of 200% of the “eligible revenue” of us over the 12 month period following the close of the transaction (“earn-out period”).The “eligible revenue” will consist of: 100% our revenue derived during the earn out period from the sale of SmartReceipt products and services to certain SmartReceipt clients as of the close (the “designated SmartReceipt clients”); plus 50% of our revenue derived during the earn out period from the sale of our products and services to the designated SmartReceipt clients, plus 50% of our revenue derived during the earn out period from the sale of SmartReceipt products and services to our clients who are not designated SmartReceipt clients. The earn-out payment will be payable in our common shares at the rate of $1.85 per share, representing the volume weighted average trading price of our common stock for the 90 trading days preceding the initial close of the transactions under the Asset Purchase Agreement. During 2015, the earn-out payable was settled for 903,928 shares of our Common Stock. The acquisition was accounted for as a business combination and we valued all assets and liabilities acquired at their fair values on the date of acquisition. An independent valuation expert assisted us in determining these fair values. The assets and liabilities of the acquired entity were recorded at their estimated fair values at the date of the acquisition. The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows: Accounts receivable, net $ 161,664 Other assets 6,620 Customer relationships 2,010,000 Developed technology 260,000 Trade name 176,000 Goodwill 2,890,801 Total assets acquired 5,505,085 Liabilities assumed (191,561) Net assets acquired $ 5,313,524 The purchase price consists of the following: Cash $ 2,368,019 Earn Out 2,273,000 Common stock 672,505 Total purchase price $ 5,313,524 The following information presents unaudited pro forma consolidated results of operations for the year ended December 31, 2014 as if the SmartReceipt acquisition described above had occurred on January 1, 2014. The following unaudited pro forma financial information gives effect to certain adjustments, including the increase in stock based compensation expense that had not been valued prior to acquisition. The pro forma financial information is not necessarily indicative of the operating results that would have occurred if the acquisition been consummated as of the date indicated, nor are they necessarily indicative of future operating results. Mobivity Holdings Corp. Unaudited Pro Forma Condensed Consolidated Statement of Operations For the year ended December 31, 2014 Mobivity SR Pro forma adjustments Pro forma combined Revenues Revenues $ 4,000,202 $ 214,139 $ - $ 4,214,341 Cost of revenues 1,066,917 54,410 - 1,121,327 Gross margin 2,933,285 159,729 - 3,093,014 Operating expenses General and administrative 4,270,844 231,084 4,230 (a) 4,506,158 Sales and marketing 3,895,033 60,077 - 3,955,110 Engineering, research, and development 1,346,198 139,649 - 1,485,847 Depreciation and amortization 416,436 403 - 416,839 Goodwill impairment 4,078,693 - - 4,078,693 Intangible asset impairment 961,436 - - 961,436 Total operating expenses 14,968,640 431,213 4,230 15,404,083 Loss from operations (12,035,355) (271,484) (4,230) (12,311,069) Other income/(expense) Interest income 2,131 - - 2,131 Change in fair value of derivative liabilities 63,517 - - 63,517 Gain on debt extinguishment 36,943 - - 36,943 Gain on adjustment of contingent consideration 1,492,000 - - 1,492,000 Total other income/(expense) 1,594,591 - - 1,594,591 Loss before income taxes (10,440,764) (271,484) (4,230) (10,716,478) Income tax expense - - - - Net loss $ (10,440,764) $ (271,484) $ (4,230) $ (10,716,478) Net loss per share - basic and diluted $ (0.49) $ (0.52) Weighted average number of shares during the period -basic and diluted 21,203,563 20,796,889 Pro Forma Adjustments The following pro forma adjustments are based on the value of the tangible and intangible assets acquired as determined by an independent valuation firm. (a) Represents stock based compensation in conjunction with the transaction.

Goodwill and Intangibles Assets

Goodwill and Intangibles Assets	12 Months Ended
	Dec. 31, 2015
Goodwill and Intangibles Assets [Abstract]
Goodwill and Intangibles Assets	3. Goodwill and Intangible Assets Goodwill The following table presents goodwill and impairment for the years ended December 31, 2015 and 2014 : Goodwill December 31, 2013 $ 3,108,964 Acquired 2,890,801 Impairment (4,078,693) December 31, 2014 1,921,072 Acquired - Impairment - December 31, 2015 $ 1,921,072 We conducted our annual impairment test of goodwill as of December 31, 2015 and 2014 , which resulted in impairment charges of $0 and $4,078,693 , respectively. Intangible assets The following table presents components of identifiable intangible assets for the years ended December 31, 2015 and 2014 : December 31, 2015 December 31, 2014 Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Patents and trademarks $ 117,000 $ (38,069) $ 78,931 15 $ 142,000 $ (33,048) $ 108,952 20 Customer contracts 628,502 (628,502) - - 628,502 (628,502) - - Customer and merchant relationships 2,830,139 (1,456,626) 1,373,513 10 2,830,139 (1,290,139) 1,540,000 10 Trade name 353,192 (217,625) 135,567 10 353,192 (201,192) 152,000 10 Acquired technology 686,135 (498,837) 187,298 10 686,135 (476,135) 210,000 10 Non-compete agreement 90,462 (90,462) - - 90,462 (90,462) - - $ 4,705,430 $ (2,930,121) $ 1,775,309 $ 4,730,430 $ (2,719,478) $ 2,010,952 During the years ended December 31, 2015 and 2014 , we recorded amortization expense related to our intangible assets of $214,455 and $408,928 , respectively, which is included in depreciation and amortization in the consolidated statement of operations. During the years ended December 31, 2015 and 2014 , we recorded impairment charges related to our intangible assets of $21,188 and $961,436 , respectively. Expected future intangible asset amortization as of December 31, 2015 is as follows: Year ending December 31, Amount 2016 $ 213,519 2017 213,519 2018 213,519 2019 213,520 2020 213,520 Thereafter 707,712 Total $ 1,775,309

Software Development Costs

Software Development Costs	12 Months Ended
	Dec. 31, 2015
Software Development Costs [Abstract]
Software Development Costs	4 . Software Development Costs The Company has capitalized certain costs for software developed or obtained for internal use during the application development stage as it relates to specific contracts. The amounts capitalized include external direct costs of services used in developing internal-use software and for payroll and payroll-related costs of employees directly associated with the development activities. The following table presents details of our software development costs for the years ended December 31, 2015 and 2014 : December 31, 2015 December 31, 2014 Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Software Development Costs $ 736,666 $ (138,286) $ 598,380 2 $ - $ - $ - - $ 736,666 $ (138,286) $ 598,380 $ - $ - $ - Software development costs are being amortized on a straight line basis over their estimated useful life of two years. During the year ended December 31, 2015 , we recorded amortization expense for software development costs of $138,286 . The estimated future amortization expense of software development costs as of December 31, 2015 is as follows: Year ending December 31, Amount 2016 $ 368,328 2017 219,769 2018 10,283 2019 - 2020 - Thereafter - Total $ 598,380

Derivative Liabilities

Derivative Liabilities	12 Months Ended
	Dec. 31, 2015
Derivative Liabilities [Abstract]
Derivative Liabilities	5. Derivative Liabilities We completed a private placement in September 2011 for the sale of units consisting of shares of common stock and warrants to purchase our common stock. Both the common shares and the warrants contain anti-dilutive, or down round, price protection. We recorded derivative liabilities related to the down round price protection on the common shares and the warrants at the issuance date. The down round price protection on the common shares expired in August 2012 and the down round protection for the warrant terminates when the warrant expires or is exercised. Our derivative liability at December 31, 2014 related to these warrants. The fair values of our derivative liabilities are estimated at the issuance date and are revalued at each subsequent reporting date using a Monte Carlo simulation discussed below. At December 31, 2014, we recorded a current derivative liability of $42,659 , which is detailed by instrument type in the table below. The net change in fair value of the derivative liabilities for the years ended December 31, 2015 and 2014 were gains of $42,659 and $63,517 , respectively. The following table presents the derivative liabilities by instrument type as of December 31, 2015 and 2014 : December 31, Derivative Value by Instrument Type 2015 2014 Common Stock and Warrants $ - $ 42,659 $ - $ 42,659 The following table presents details of the Company’s derivative liabilities from December 31, 2013 to December 31, 2015 : Balance December 31, 2013 $ 106,176 Change in fair value of derivative liabilities (63,517) Balance December 31, 2014 42,659 Change in fair value of derivative liabilities (42,659) Balance December 31, 2015 $ - An independent valuation expert calculated the fair value of the compound embedded derivatives using a complex, customized Monte Carlo simulation model suitable to value path dependent American options. The model uses the risk neutral methodology adapted to value corporate securities. This model utilized subjective and theoretical assumptions that can materially affect fair values from period to period. As of December 31, 2015, all of the warrants subject to derivative treatment have expired.

Notes Payable and Interest Expe

Notes Payable and Interest Expense	12 Months Ended
	Dec. 31, 2015
Notes Payable and Interest Expense [Abstract]
Notes Payable and Interest Expense	6. Notes Payable and Interest Expense Cherry Family Trust Note This note was issued on March 1, 2007 , for the principal amount of $20,000 , interest accrues at the rate of 9% compounded annually, with a maturity date of December 31, 2008 . There was no accrued interest as of December 31, 2015 and 2014 . A court order was issued December 7, 2007 that related to a summary judgment in favor of the Company, stemming from litigation between the Company and Mr. Cherry. Accordingly, we have extinguished the note payable and related accrued interest in the amounts of $20,000 and $16,943 , respectively, during 2014 and recorded a gain on debt extinguishment of $36,943 . Summary of Notes Payable and Accrued Interest Interest Expense The following table summarizes interest expense for the years ended December 31, 2015 and 2014 : December 31, 2015 2014 Other interest expense $ 847 $ - Total interest expense $ 847 $ -

Common Stock and Equity Payable

Common Stock and Equity Payable	12 Months Ended
	Dec. 31, 2015
Common Stock and Equity Payable [Abstract]
Common Stock and Equity Payable	7. Common Stock and Equity Payable Common Stock 2014 In March 2014, we issued 5,413,000 shares of common stock at $1.00 per unit to accredited investors for the gross proceeds of $5,413,000 . Each unit consisted of one share of our common stock and a common stock purchase warrant to purchase one -quarter share of our common stock, over a five year period, at an exercise price of $1.20 per share. The units included warrants for the purchase of 1,353,238 shares of common stock at $1.20 per share. The warrants were valued at $1,320,569 and expire in 2019. We entered into a Registration Rights Agreement with the investors, pursuant to which we agreed to cause a resale registration statement covering the common shares made part of the units. Emerging Growth Equities, Ltd. (“EGE”) acted as placement agent for the private placement and received $370,685 in commissions from us. In addition, we issued warrants for the purchase of 370,685 common stock units at $1.00 per unit to a placement agent in connection with the equity placements. Each unit consists of one share of the Company’s common stock and a common stock purchase warrant to purchase one -quarter share of the Company’s common stock, over a five year period, at an exercise price of $1.20 per share. In March 2014, we issued 504,884 shares at $1.44 per share in connection with the acquisition of SmartReceipt. See Note 2. In September 2014, we issued 500,000 shares of common stock at $1.01 per share for services and recorded share-based compensation of $505,000 in general and administrative expense. In October 2014, we issued 2,137 accrued shares of common stock at $3.42 per share for services that had been recorded in 2013 as equity payable. In October 2014, we issued 10,431 shares of common stock at $3.42 per share for services and recorded share-based compensation of $35,673 in general and administrative expense. 2015 On January 13, 2015, Michael Bynum, president and a member of the board of directors of Mobivity Holdings Corp, resigned as an officer, director and employee of the Company and all subsidiaries. In connection with Mr. Bynum's resignation, he and the Company entered into a customary separation agreement providing for mutual releases and other standard covenants and acknowledgements. In addition, the separation agreement modified Mr. Bynum's rights to severance under his employment agreement dated May 17, 2013 with the Company. Pursuant to his employment agreement, Mr. Bynum was entitled to one year of salary, or $200,000 , upon his resignation. However, under the separation agreement, Mr. Bynum agreed to accept 260,870 shares of the common stock of the Company in lieu of cash severance. The shares were valued on the closing market price on the date of the separation agreement of January 9, 2015 of $1.15 which provided a fair market value of the share consideration of $300,001 . In addition, pursuant to his employment agreement, Mr. Bynum's options would continue to vest for three months following his resignation and all vested options would remain exercisable for a period of six months following his resignation. However, under the separation agreement, Mr. Bynum agreed that his options would cease vesting upon his resignation, all unvested options would expire upon resignation and all vested options would remain exercisable for a period of 12 months following his resignation. On January 21, 2015, the board of directors of the Company appointed William Van Epps to serve as executive chairman of the Company. In connection with the appointment, the Company entered into an employment agreement dated January 19, 2015 with Mr. Van Epps. Pursuant to his employment agreement, the Company has agreed to pay Mr. Van Epps a base salary $310,000 , subject to annual review by the board. The Company has also agreed to pay Mr. Van Epps a signing bonus of 50,000 shares of the Company’s common stock. The shares were valued on the closing market price on the date of the employment agreement of January 19, 2015 of $1.26 which provided a fair market value of the share consideration of $63,000 . In March 2015, we conducted the private placement of our securities for the gross proceeds of $4,805,000 . In the private placement, we sold 4,805,000 units of our securities at a price of $1.00 per unit for the net proceeds of $4,570,500 (after deducting offering costs of $234,500 ). Each unit consists of one share of our common stock and a common stock purchase warrant to purchase one -quarter share of our common stock, over a five -year period, at an exercise price of $1.20 per share and grant date fair value of $0.93 . We entered into a Registration Rights Agreement with the investors, pursuant to which we agreed to cause a resale registration statement covering the common shares made part of the units to be filed by April 30, 2015. The Registration Rights Agreement also provides that we must make certain payments as liquidated damages to the investors if it fails to timely file the registration statement and cause it to become effective. The Registration Rights Agreement was declared effective as of September 10, 2015. As of the date of this filing, liquidated damages in regards to the timely filing of the registration statement have been waived. EGE acted as placement agent for the private placement and received $234,500 in commissions from us. In addition, for its services as placement agent, we issued to EGE warrants to purchase an aggregate of 234,500 units, as defined above, exercisable for a period of five years from the closing date, at an exercise price of $1.00 per unit. On July 31, 2015 we issued 903,928 shares of our common stock in satisfaction of the SmartReceipt earn-out payable. The earn-out payment was at the rate of $1.85 per share as further described in Note 12. On August 14, 2015 we issued 20,000 Restricted Stock Units to a former employee at $1.18 per share for services and recorded share-based compensation of $23,800 in general and administrative expense.

Stock-based Plans and Stock-bas

Stock-based Plans and Stock-based Compensation	12 Months Ended
	Dec. 31, 2015
Stock-based Plans and Stock-based Compensation [Abstract]
Stock-based Plans and Stock-based Compensation	8. Stock-based Plans and Stock-based Compensation Stock-based Plans We have the 2010 Incentive Stock Option Plan and the 2013 Incentive Stock Option Plan under which we have granted stock options to our directors, officers and employees. At December 31, 2015 , 5,043,228 shares were authorized under the plans and 1,041 , 787 shares were available for future grant. We believe that such awards better align the interests of our directors, officers and employees with those of our shareholders. Option awards are generally granted with an exercise price that equals the fair market value of our stock at the date of grant. These option awards generally vest based on four years of continuous service and have five -year or 10 -year contractual terms. The following table summarizes stock option activity under our stock-based plans as of and for the year ended December 31, 2015 : Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value Outstanding at December 31, 2013 5,669,589 $ 2.08 8.67 $ 415,529 Granted 2,333,500 $ 1.48 - $ - Exercised - $ - - $ - Forfeit/canceled (2,554,004) $ 2.18 - $ - Expired (66,162) $ 3.23 - $ - Outstanding at December 31, 2014 5,382,923 $ 1.76 8.10 $ 35,425 Granted 3,348,000 $ 1.05 - $ - Exercised - $ - - $ - Forfeit/canceled (2,511,522) $ 1.60 - $ - Expired (1,176,173) $ 1.82 - $ - Outstanding at December 31, 2015 5,043,228 $ 1.37 8.12 $ 209,690 Expected to vest at December 31, 2015 4,083,553 $ 1.47 7.83 $ 71,743 Exercisable at December 31, 2015 1,604,604 $ 1.80 6.17 $ - Unrecognized expense at December 31, 2015 $ 3,420,632 The aggregate intrinsic value of options was calculated as the difference between the exercise price of the underlying awards and the quoted price of our common stock. At December 31, 2015 , options to purchase 646,500 shares of common stock were in-the-money. The weighted average grant-date fair value of options granted during the years 2015 and 2014 was $0.93 and $1.20 , respectively. 2014 On February 27, 2014, the Company granted one employee 180,000 options to purchase shares of the Company common stock at the closing price as of February 27, 2015 of $1.40 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter, and are exercisable until February 27, 2024. The total estimate value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.26 was $226,800 . On April 2, 2014, the Company granted three employees 202,500 options to purchase shares of the Company common stock at the closing price as of April 2, 2014 of $1.32 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until April 2, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.19 was $240,975 . On April 15, 2014, the Company granted six employees 16,000 options to purchase shares of the Company common stock at the closing price as of April 15, 2014 of $1.44 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until April 15, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.30 was $20,800 . On April 15, 2014, the Company granted two employees 5,000 options to purchase shares of the Company common stock at the closing price as of April 15, 2014 of $1.44 per share. The options vest 25% on the first anniversary of the grant, then equally in thirty-six monthly installments thereafter and are exercisable until April 15, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.30 was $6,500 . On August 11, 2014, the Company granted five employees 212,500 options to purchase shares of the Company common stock at the closing price as of August 11, 2014 of $0.94 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until August 11, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.85 was $180,625 . On September 29, 2014, the Company granted seven employees 182,500 options to purchase shares of the Company common stock at the closing price as of September 29, 2014 of $1.15 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until September 29, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.04 was $189,800 . On November 13, 2014 the Company amended an Option Agreement dated June 17, 2013 (the “ Option Agreement ”) pursuant to which Tom Tolbert was granted the right to purchase up to 1,391,087 shares of common stock of the Company. Options to purchase 391,085 Shares that were subject to vesting as of the date of the Amendment were cancelled. In furtherance of the cancellation, the Company granted to Mr. Tolbert options to purchase all or any part of 1,000,000 shares of the Company’s Common Stock upon the following terms and conditions: Options to purchase 650,000 Shares shall vest and first become exercisable as of the date of the Amendment and the balance of Options to purchase 350,000 Shares shall vest and first become exercisable in 47 equal monthly installments of Options to purchase 7,292 Shares commencing on December 13, 2014 and on the 13th of the next 47 months and the remaining Options to purchase 7,276 Shares shall vest and first become exercisable on November 13, 2018. All other provisions of the Option Agreement remain in full force and effect. On November 18, 2014, the Company granted three employees 250,000 options to purchase shares of the Company common stock at the closing price as of November 18, 2014 of $1.48 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until November 18, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.48 was $370,000 . On December 30, 2014, the Company granted three employees 185,000 options to purchase shares of the Company common stock at the closing price as of December 30, 2014 of $1.23 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until December 30, 2024. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.11 was $205,350 . 2015 On January 1, 2015, the Company granted one employee 15,000 options to purchase shares of the Company common stock at the closing price as of January 1, 2015 of $1.19 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 1, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.07 was $16,050 . On January 22, 2015, the Company granted one employee 900,000 options to purchase shares of the Company common stock at the closing price as of January 22, 2015 of $1.28 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until January 22, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.15 was $1,035,000 . On January 22, 2015, the Company granted three employees 471,500 options to purchase shares of the Company common stock at the closing price as of January 22, 2015 of $1.28 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 22, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.15 was $542,225 . On February 11, 2015, the Company granted one employee 3,000 options to purchase shares of the Company common stock at the closing price as of February 11, 2015 of $1.20 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until February 11, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $3,240 . On February 16, 2015, the Company granted one employee 300,000 options to purchase shares of the Company common stock at the closing price as of February 16, 2015 of $1.30 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until February 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.17 was $351,000 . On March 2, 2015, the Company granted one employee 100,000 options to purchase shares of the Company common stock at the closing price as of March 2, 2015 of $1.20 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until March 2, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $108,000 . On April 16, 2015, the Company granted five employees 445,000 options to purchase shares of the Company common stock at the closing price as of April 16, 2015 of $1.20 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until April 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $480,600 . On April 27, 2015, the Company granted one employee 20,000 options to purchase shares of the Company common stock at the closing price as of April 27, 2015 of $1.10 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until April 27, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.99 was $19,800 . On May 4, 2015, the Company granted two employees 25,000 options to purchase shares of the Company common stock at the closing price as of May 4, 2015 of $1.00 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until May 4, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.90 was $22,500 . On May 13, 2015, the Company granted one employee 20,000 options to purchase shares of the Company common stock at the closing price as of May 13, 2015 of $0.99 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until May13, 2025 . The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.89 was $17,800 . On June 1, 2015, the Company granted one employee 2,000 options to purchase shares of the Company common stock at the closing price as of June 1, 2015 of $0.85 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until June 1, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.77 was $1,540 . On August 20, 2015, the Company granted three employees 400,000 options to purchase shares of the Company common stock at the closing price as of August 20, 2015 of $0.75 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until August 20, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.67 was $268,000 . On October 16, 2015, the Company granted 18 employees 514,000 options to purchase shares of the Company common stock at the closing price as of October 16, 2015 of $0.48 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until October 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 116% and a call option value of $0.36 was $185,040 . On November 19, 2015, the Company granted four employees 132,500 options to purchase shares of the Company common stock at the closing price as of November 19, 2015 of $0.41 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until November 19, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 116% and a call option value of $0.31 was $41,075 . Stock-based Compensation Expense The impact on our results of operations of recording stock-based compensation expense for years ended December 31, 2015 and 2014 was as follows: Years ended December 31, 2015 2014 General and administrative $ 821,410 $ 948,567 Sales and marketing 229,698 592,785 Engineering, research, and development 112,447 44,908 $ 1,163,555 $ 1,586,261 As of December 31, 2015 , there was approximately $3, 420,632 of unearned stock-based compensation that will be expensed from 2016 through 2020. If there are any modifications or cancellations of the underlying unvested awards, we may be required to accelerate, increase or cancel all or a portion of the remaining unearned stock-based compensation expense. Future unearned stock-based compensation will increase to the extent we grant additional equity awards. Stock Option Valuation Assumptions We calculated the fair value of each stock option award on the date of grant using the Black-Scholes option pricing model. The ranges of assumptions were used for the years ended December 31, 2015 and 2014 : Years ended December 31, 2015 2014 Risk-free interest rate 1.48% to 1.85% 1.57% to 2.10% Expected life (years) 3.02 to 6.08 4.66 to 6.08 Dividend yield - - Expected volatility 114.5% to 132.0% 132.0% to 132.0% The risk-free interest rate assumption is based upon published interest rates appropriate for the expected life of our employee stock options. The expected life of the stock options represents the weighted-average period that the stock options are expected to remain outstanding and was determined based on historical experience of similar awards, giving consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior as influenced by changes to the terms of its stock-based awards. The dividend yield assumption is based on our history of not paying dividends and no future expectations of dividend payouts. The expected volatility in 2015 and 2014 is based on the historical publicly traded price of our common stock. Restricted stock units The following table summarizes restricted stock unit activity under our stock-based plans as of and for the year ended December 31, 2015 : Shares Weighted Average Grant Date Fair Value Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value Outstanding at December 31, 2013 - $ - - $ - Awarded 591,436 $ 0.75 - $ - Released - $ - - $ - Forfeit - $ - - $ - Outstanding at December 31, 2014 591,436 $ 0.75 0.89 $ 305,572 Awarded 82,501 $ 0.29 - $ - Released (20,000) $ 1.18 - $ - Forfeit - $ - - $ - Outstanding at December 31, 2015 653,937 $ 0.32 0.08 $ 339,570 Expected to vest at December 31, 2015 29,730 $ 0.32 0.08 Unrecognized expense at December 31, 2015 $ 37,501 2014 On July 17 , 2014, the Company granted 4 independent directors a total of 231,391 restricted stock units. All units are vested by December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will, to the extent the Participant’s rights with respect to the Restricted Stock Unit have become vested in accordance with Paragraph 3, be issued to the Participant upon the earliest to occur of (A) July 17, 2017, (B) a Change in Control of the Company, and (C) the termination of the Participant’s employment with the Company. On October 2, 2014, the Company granted one independent director a total of 11,743 restricted stock units. All units are vested by December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will, to the extent the Participant’s rights with respect to the Restricted Stock Unit have become vested in accordance with Paragraph 3, be issued to the Participant upon the earliest to occur of (A) October 2, 2017, (B) a Change in Control of the Company, and (C) the termination of the Participant’s employment with the Company. On October 10, 2014 the Company granted five independent directors a total of 34,670 restricted stock units. All units are vested by December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will, to the extent the Participant’s rights with respect to the Restricted Stock Unit have become vested in accordance with Paragraph 3, be issued to the Participant upon the earliest to occur of (A) October 10, 2017, (B) a Change in Control of the Company, and (C) the termination of the Participant’s employment with the Company. On November 6, 2014 the Company granted one independent director a total of 5,768 restricted stock units. All units are vested by December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will, to the extent the Participant’s rights with respect to the Restricted Stock Unit have become vested in accordance with Paragraph 3, be issued to the Participant upon the earliest to occur of (A) November 6, 2017, (B) a Change in Control of the Company, and (C) the termination of the Participant’s employment with the Company. On November 6, 2014 the Company granted one independent director a total of 37,593 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vested equally in 12 monthly installments beginning January 31, 2015. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will, to the extent the Participant’s rights with respect to the Restricted Stock Unit have become vested in accordance with Paragraph 3, be issued to the Participant upon the earliest to occur of (A) November 6, 2017, (B) a Change in Control of the Company, and (C) the termination of the Participant’s employment with the Company. On November 18, 2014 the Company granted one independent director a total of 13,514 restricted stock units. All units are vested by December 31, 2014. The units were valued based on the closing stock price on the date of grant. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will, to the extent the Participant’s rights with respect to the Restricted Stock Unit have become vested in accordance with Paragraph 3, be issued to the Participant upon the earliest to occur of (A) November 6, 2017, (B) a Change in Control of the Company, and (C) the termination of the Participant’s employment with the Company. On November 18, 2014 the Company granted five independent directors a total of 256,757 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vested equally in 12 monthly installments beginning January 31, 2015. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will, to the extent the Participant’s rights with respect to the Restricted Stock Unit have become vested in accordance with Paragraph 3, be issued to the Participant upon the earliest to occur of (A) November 17, 2017, (B) a Change in Control of the Company, and (C) the termination of the Participant’s employment with the Company. 2015 On January 22, 2015 the Company granted three independent directors a total of 62,501 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning January 31, 2015. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) January 22, 2018, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company. On February 10, 2015 the Company granted an employee 20,000 restricted stock units in accordance with a separation agreement. The units were valued based on the closing stock price on the date of grant. All units vest equally in 6 monthly installments beginning on the grant date. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement were issued on August 14, 2015 in accordance with the agreement. Restricted Stock Unit Compensation Expense The impact on our results of operations of recording stock-based compensation expense for years ended December 31, 2015 and 2014 was as follows: Years ended December 31, 2015 2014 General and administrative $ 496,278 $ 347,074 $ 496,278 $ 347,074

Warrants to Purchase Common Sto

Warrants to Purchase Common Stock	12 Months Ended
	Dec. 31, 2015
Warrants to Purchase Common Stock [Abstract]
Warrants to Purchase Common Stock	9. Warrants to Purchase Common Stock The following table summarizes non-employee warrant activity under our stock-based plans as of and for the year ended December 31, 2015 : Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Outstanding at December 31, 2013 150,556 $ 1.97 - Granted - $ - - Exercised - $ - - Canceled/forfeited/expired (555) $ 10.50 - Outstanding at December 31, 2014 150,001 $ 1.92 - Granted - $ - - Exercised - $ - - Canceled/forfeited/expired (116,668) $ 1.92 - Outstanding at December 31, 2015 33,333 $ 1.92 - Expected to vest at December 31, 2015 - $ - - Warrants exercisable 33,333 $ 1.92 - The following table summarizes investor warrant activity as of and for the year ended December 31, 2015 : Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Outstanding at December 31, 2013 5,295,905 $ 1.20 4.39 Granted 1,723,935 $ 1.20 4.20 Exercised - $ - - Canceled/forfeited/expired - $ - - Outstanding at December 31, 2014 7,019,840 $ 1.20 3.18 Granted 1,435,750 $ 1.19 4.17 Exercised - $ - - Canceled/forfeited/expired (108,318) $ - - Outstanding at December 31, 2015 8,347,272 $ 1.20 3.00 Warrants Issued to Non-Employees We issued warrants to purchase 150,835 shares of common stock to non-employees in 2010 and 2011. The valuation assumptions used are consistent with the valuation information for options above. We recorded stock-based compensation expense of $331 and $5,844 in general and administrative expense for the year ended December 31, 2015 and 2014, respectively. Warrants with Price Protection In 2011, we issued warrants for the purchase of 114,784 shares of common stock at $2.00 per share in connection with a private placement. In 2012, we issued warrants for the purchase of 25,588 shares of common stock at $2.00 per share in connection with the conversion of a portion of our Bridge Notes. These warrants are exercisable for four years from the date of issuance, and contain anti-dilution, or down round, price protection as long as the warrants remain outstanding. The current exercise price of these warrants is $1.20 per share as a result of the price protection guarantee contained in the warrant agreements. Warrants Issued in 2014 In March 2014, we issued warrants for the purchase of 1,353,250 shares of common stock at $1.20 per share in connection with a private placement. The warrants are exercisable for the five years from the date of issuance. In March 2014, we issued warrants for the purchase of 370,685 common stock units at $1.00 per unit to a placement agent in connection with the equity placements. Each unit consists of one share of the Company’s common stock and a common stock purchase warrant to purchase one-quarter share of the Company’s common stock, over a five -year period, at an exercise price of $1.20 per share. At March 31, 2014, the value of the 370,685 warrants was $448,705 . As part of the private placement share units issued, 1,353,238 warrants were issued to investors valued at $1,320,569 which expire in 2019. As of December 31, 2014, we have warrants issued in 2014 to purchase 7,019,840 shares of common stock at $1.20 per share that are outstanding. Of this amount, warrants to purchase 86,949 shares of common stock will expire in 2015, warrants to purchase 55,598 shares of common stock expire in 2016, warrants to purchase 5,153,358 shares of common stock expire in 2018 and warrants to purchase 1,723,935 shares of common stock expire in 2019. Warrants Issued in 2015 In March 2015, we issued warrants to the purchase of 1,201,250 common stock units at $1.20 per share in connection with the equity financing. The grant date fair value of the warrants was $4,462,482 or $0.93 per share. Additionally, we issued to EGE warrants to purchase an aggregate of 234,500 units, exercisable for a period of five years from the closing date, at an exercise price of $1.00 per unit. As of December 31, 2015, we have warrants to purchase 8,112,772 and 234,500 shares of common stock at $1.20 and $1.00 per share, respectively, which are outstanding. Of this amount, warrants to purchase 34,229 shares expire in 2016, warrants to purchase 5,153,358 shares expire in 2018, warrants to purchase 1,723,935 shares expire in 2019, and warrants to purchase 1,435,750 shares expire in 2020.

Income Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2015
Income Taxes [Abstract]
Income Taxes	10. Income Taxes For the years ended December 31, 2015 and 2014 the provisions for income taxes were as follows: 2015 2014 Federal – current $ - $ - State – current - - Total $ - $ - Under ASC 740, deferred income tax assets and liabilities reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes. Significant components of our net deferred tax assets and liabilities as of December 31, 2015 and 2014 are as follows: 2015 2014 Deferred tax assets (liabilities): Net operating loss carryforwards $ 9,896,000 $ 7,837,000 Stock based compensation 3,534,000 2,716,000 Accrued compensation 54,000 47,000 Derivative Liability - 17,000 Depreciation and amortization 6,063,000 6,617,000 Other 58,000 20,000 Total deferred tax assets 19,605,000 17,254,000 Valuation allowance for net deferred tax assets (19,605,000) (17,254,000) Total $ - $ - The Company has provided a valuation allowance against deferred tax assets recorded as of December 31, 2015 and 2014 due to uncertainties regarding the realization of such assets. The net change in the total valuation allowance for the year ended December 31, 2015 was an increase of approximately $2,351,000 . The net change in the total valuation allowance for the year ended December 31, 2014 was an increase of approximately $4,054,000 . In assessing the valuation of deferred tax assets, the Company considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during periods in which those temporary differences become deductible. The Company considers projected future taxable income and planning strategies in making this assessment. Based on the level of historical operating results and projections for the taxable income for the future, the Company has determined that it is more likely than not that the deferred tax assets will not be realized. Accordingly, the Company has recorded a valuation allowance to reduce deferred tax assets to zero . There can be no assurance that the Company will ever be able to realize the benefit of some or all of the federal and state loss carryforwards, either due to ongoing operating losses or due to ownership changes, which limit the usefulness of the loss carryforwards. As of December 31, 2015 , the Company has available net operating loss carryforwards of approximately $28,000,000 for federal income tax purposes, which will start to expire in 2026. The net operating loss carryforwards for state purposes are approximately $28,000,000 and will start to expire in 2016. The difference between the provision for income taxes and income taxes computed using the U.S. federal income tax rate for the years ended December 31, 2015 and 2014 was as follows: 2015 2014 Computed expected tax expense $ (2,085,000) $ (3,548,000) State taxes, net of federal benefit (343,000) (594,000) Other 77,000 88,000 Change in valuation allowance 2,351,000 4,054,000 Total $ - $ - The Company has determined that during 2010 it experienced a “change of ownership” as defined by Section 382 of the Internal Revenue Code. As such, utilization of net operating loss carryforwards and credits generated before the 2010 change in ownership will be limited to approximately $207,000 per year until such carryforwards are fully utilized. The pre change net operating loss carryforward was approximately $7,000,000 . The Company files income tax returns in the U.S. federal jurisdiction and California. Because the Company is carrying forward federal and state net operating losses from 2006 , the Company is subject to U.S. federal and state income tax examinations by tax authorities for all years since 2006 . The Company does not have a liability for any uncertain tax positions. As of December 31, 2015 , no accrued interest or penalties are recorded in the financial statements .

Fair Value Measurements of Fina

Fair Value Measurements of Financial Instruments	12 Months Ended
	Dec. 31, 2015
Fair Value Measurements of Financial Instruments [Abstract]
Fair Value Measurements of Financial Instruments	11. Fair Value Measurements of Financial Instruments The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2015 : Description Level 1 Level 2 Level 3 Gains (Losses) Goodwill (non-recurring) $ - $ - $ 1,921,072 $ - Intangibles, net (non-recurring) $ - $ - $ 2,373,689 $ (21,188) Derivative liabilities (recurring) $ - $ - $ - $ 42,659 Earn-out payable (recurring) $ - $ - $ - $ 89,740 The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2014 : Description Level 1 Level 2 Level 3 Gains (Losses) Goodwill (non-recurring) $ - $ - $ 1,921,072 $ (4,078,693) Intangibles, net (non-recurring) $ - $ - $ 2,010,952 $ (961,436) Derivative liabilities (recurring) $ - $ - $ 42,659 $ 63,517 Earn-out payable (recurring) $ - $ - $ 840,000 $ 1,492,000 The Company recorded goodwill, intangible assets and an earn-out payable as a result its business combinations, and these assets were valued with the assistance of a valuation consultant and consisted of Level 3 valuation techniques. The Company recorded derivative liabilities as a result of: (i) the variable maturity conversion feature in its convertible notes payable; (ii) the additional security issuance feature in its convertible notes payable notes, common stock and warrants; and (iii) warrants issued to non-employees that were treated as derivative liabilities. These liabilities were valued with the assistance of a valuation consultant using a Monte-Carlo simulation model. The assumptions used in the Monte-Carlo simulation used to value the derivative liabilities involve expected volatility in the Company’s common stock, estimated probabilities related to the occurrence of a future financing, and interest rates. As all the assumptions employed to measure these liabilities are based on management’s judgment using internal and external data, this fair value determination is classified in Level 3 of the valuation hierarchy. The Company’s financial instruments consist of cash, accounts receivable, accounts payable, and accrued liabilities. The estimated fair value of cash, accounts receivable, accounts payable and accrued liabilities approximate their carrying amounts due to the short-term nature of these instruments. None of these instruments are held for trading purposes.

Commitments and Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2015
Commitments and Contingencies [Abstract]
Commitments and Contingencies	12. Commitments and Contingencies Lease Abandonment On June 8, 2015, the Company incurred a lease abandonment charge of $54,849 for year ended December 31, 2015 , for the former corporate headquarters located at 58 W. Buffalo St. Suite #200 in Chandler, Arizona. Due to the growth of the Company, occupancy has been taken under a new leased space. The Company estimated the liability under operating lease agreements and accrued lease abandonment costs in accordance with Accounting Standards Codification (“ASC”) 420, Exit or Disposal Cost Obligation ("ASC 420"), as the Company has no future economic benefit from the abandoned space and the lease terminated November 30, 2015. All leased space related to this lease was abandoned and ceased to be used by the Company on June 30, 2015. Litigation As of the date of this report, there are no pending legal proceedings to which we or our properties are subject, except for routine litigation incurred in the normal course of business. Operating Lease The Company has a lease agreement for 10,395 square feet, for its office facilities in Chandler, AZ through December 2020. Monthly rental payments, including common area maintenance charges, are $ 17,974 . The Company also has a lease through January 2018 for approximately 3,023 square feet of office space in San Diego, California at a monthly expense of $ 10 , 127 , excluding common area maintenance charges. The minimum lease payments that are required over the next five years are shown below. Minimum Lease Payments 2016 $ 345,163 2017 354,290 2018 231,357 2019 232,155 2020 237,353 Thereafter - $ 1,400,318 Rent expense was $342,784 and $248,573 for the years ended December 31, 2015 and 2014 .

Employee Benefit Plan

Employee Benefit Plan	12 Months Ended
	Dec. 31, 2015
Employee Benefit Plan [Abstract]
Employee Benefit Plan	13. Employee Benefit Plan The Company has an employee savings plan (the “Plan”) pursuant to Section 401(k) of the Internal Revenue Code (the “Code”), covering all of its employees. Participants in the Plan may contribute a percentage of compensation, but not in excess of the maximum allowed under the Code. The Company may make contributions at the discretion of its Board of Directors. During the years ended December 31, 2015 and 2014 , the Company made no contributions to the Plan.

Related Party Transactions

Related Party Transactions	12 Months Ended
	Dec. 31, 2015
Related Party Transactions [Abstract]
Related Party Transactions	14. Related Party Transactions As discussed previously, we conducted the private placement of our securities during the year ended December 31, 2015 for the gross proceeds of $4,805,000 . Two officers of the company participated in the private placement investing a total of $75,000 , resulting in 75,000 common stock shares and 18,750 of common stock purchase warrants.

Subsequent Events

Subsequent Events	12 Months Ended
	Dec. 31, 2015
Subsequent Events [Abstract]
Subsequent Events	15. Subsequent Events Acquisition On January 15, 2016 , the Company, acquired all of the outstanding capital stock of LiveLenz Inc., a Nova Scotia corporation (“LiveLenz”), pursuant to an agreement dated January 15, 2016 among the Company and the stockholders of LiveLenz. Pursuant to the agreement, the Company acquired all of the capital stock of LiveLenz in consideration of the Company’s issuance of 1,000,000 shares (“Consideration Shares”) of its $0.001 par value common stock to the LiveLenz stockholders and the Company’s issuance of an additional 15,000 share of its common stock in satisfaction of certain liabilities of LiveLenz. The agreement includes customary representations, warranties, and covenants by the Company and the LiveLenz stockholders, including the LiveLenz stockholders’ agreement to indemnify the Company against certain claims or losses resulting from certain breaches of representations, warranties or covenants by the LiveLenz stockholders in the agreement. Pursuant to the agreement, the LiveLenz stockholders have agreed to adjust the number of Consideration Shares downward based on LiveLenz’ working capital as of the closing and in the event of any claims for indemnification by the Company. The LiveLenz stockholders have agreed that 100% of the Consideration Shares will be escrowed for a period of 18 month and subject to forfeiture based on indemnification claims of the Company or the final determination of LiveLenz’ working capital as of the closing date. 2016 Private Placement In March 2016, the Company conducted the private placement of its securities for the gross proceeds of $1,953,600 . In the private placement, the Company sold 3,256,000 units of our securities at a price of $0.60 per share. The Company entered into a Registration Rights Agreement with the investors, pursuant to which it agreed to cause a resale registration statement to be filed by May 31, 2016 . Working Capital Line of Credit Facility On March 30, 2016 , the Company entered into a Working Capital Line of Credit Facility (the “Facility”) with a bank to provide up to $2 million to finance the Company’s general working capital needs. The Facility is funded based on cash on deposit balances and advances against the Company’s accounts receivable based on customer invoicing. Interest on Facility borrowings is calculated at rates between the Prime Rate minus 1.75% and Prime Rate plus 3.75% based on the borrowing base formula used at the time of borrowing. The Facility contains standard events of default, including payment defaults, breaches of representations, breaches of affirmative or negative covenants, and bankruptcy. There are no financial covenants and as of the date of this filing there are no borrowings under the Facility.

The Company and Summary of Si23

The Company and Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2015
The Company and Summary of Significant Accounting Policies [Abstract]
The Company	The Company We develop and operate proprietary platforms over which resellers, brands and enterprises can conduct localized mobile marketing campaigns. Our proprietary platforms allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to the consumers’ mobile phones and mobile smartphone applications, consisting of software available to both phones and tablets PCs. Our customers include national franchisers, professional sports teams and associations and other national brands such as Sonic, Subway, Jamba Juice, Chick-Fil-A, Baskin Robbins and others. Our “C4” Mobile Marketing and customer relationship management platform is a Web-hosted software solution enabling our clients to develop, execute, and manage a variety of marketing engagements to a consumer’s mobile phone. Our C4 solution allows our clients to communicate directly with their customers through Short Messaging Service, or SMS, multi-media messaging, smartphone application development and interactive voice response interactions, all of which are facilitated via a set of graphical user interfaces operated from any Web browser. Our C4 platform also allows our customers to deploy and administer our “Stampt” mobile device loyalty application. Stampt is a smartphone replacement for “Buy 10, Get 1 free” punch cards. Consumers no longer need to worry about forgetting paper-based loyalty punch cards. Stampt makes it easy to receive all of the rewards consumers want from their favorite businesses. Consumers can use Stampt throughout the United States to earn free sandwiches, coffee, pizza, frozen yogurt, donuts, bagels and more. Stampt’s nearby feature shows consumers all of the rewards they can earn at nearby businesses. From the Stampt mobile device application, consumers simply tap any business to learn more about that business and to see all of the loyalty points they have earned at that business. Consumers can keep track of all of the rewards they are close to earning through the “my cards” feature displayed in the application’s interface. Once a consumer has earned all of the Stampts they need for a reward, they simply show the cashier and click “tap to redeem” button from the application interface on their device. Our customers can create and manage any Stampt program from the C4 platform’s set of Web-based interfaces. We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, or through fixed or variable software licensing fees. Our SmartReceipt solution enables our customers with the ability to control the content on receipts printed from their point of sale, or POS system. SmartReceipt is a software application that is installed on the POS which dynamically controls what is printed on receipts such as coupons, announcements, or other calls-to-action such as invitations to participate in a survey. SmartReceipt includes a Web-based interface where users can design receipt content and implement business rules to dictate what receipt content is printed in particular situations. All receipt content is also transmitted to SmartReceipt’s server back-end for storage and analysis. Our SmartReceipt solution is fully integratable with our C4 platform and allows our customers to print on receipts SMS marketing or Stampt mobile application calls-to-actions.
Liquidity	Liquidity We have $0.6 million of cash as of December 31, 2015 . We had a net loss of $6.1 million for the year then ended, and we used $4.0 million of cash in our operating activities during 2015 . Based on our projected 2016 results and, if necessary, our ability to reduce certain variable operating expenses, we believe that our existing capital, together with the $2 million of securities from our private placement in March 2016 and our $2 million Working Capital Line of Credit (see Note 15), and anticipated cash flows from operations, will be sufficient to finance our operations through the first quarter of 201 7 . If our cash reserves prove insufficient to sustain operations, we plan to raise additional capital by selling shares of capital stock or other equity or debt securities. However, there are no commitments or arrangements for future financings in place at this time, and we can give no assurance that such capital will be available on favorable terms or at all. We may need additional financing thereafter until we can achieve profitability. If we cannot, we will be forced to curtail our operations or possibly be forced to evaluate a sale or liquidation of our assets. Any future financing may involve substantial dilution to existing investors. Although we are actively pursuing financing opportunities, we may not be able to raise cash on terms acceptable to us or at all. There can be no assurance that we will be successful in obtaining additional funding. Financings, if available, may be on terms that are dilutive to our shareholders, and the prices at which new investors would be willing to purchase our securities may be lower than the current price of our ordinary shares. The holders of new securities may also receive rights, preferences or privileges that are senior to those of existing holders of our ordinary shares. If additional financing is not available or is not available on acceptable terms, we will have to curtail our operations in the short term.
Principles of Consolidation and Basis of Presentation	Principles of Consolidation and Basis of Presentation The accompanying financial statements are consolidated and include the financial statements of Mobivity Holdings Corp. and our wholly-owned subsidiary. Intercompany transactions are eliminated.
Use of Estimates	Use of Estimates Preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP) requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying disclosures. These estimates are based on management's best knowledge of current events and actions we may undertake in the future. Significant estimates used are those related to: stock-based compensation; valuation of acquired assets, intangible assets and liabilities; useful lives for depreciation and amortization of long-lived assets; future cash flows associated with impairment testing for goodwill, indefinite-lived intangible assets and other long-lived assets; valuation of derivative liabilities; valuation allowance for deferred tax assets; and contingencies. Actual results may ultimately differ from estimates, although management does not generally believe such differences would materially affect the consolidated financial statements in any individual year. However, in regard to ongoing impairment testing of goodwill and indefinite-lived intangible assets, significant deterioration in future cash flow projections or other assumptions used in estimating fair values versus those anticipated at the time of the initial valuations, could result in impairment charges that materially affect the consolidated financial statements in a given year.
Reclassifications	Reclassifications Certain prior year amounts have been reclassified to conform to the current year’s presentation. The reclassifications had no effect on previously reported net loss.
Acquisitions	Acquisitions We account for acquired businesses using the purchase method of accounting. Under the purchase method, our consolidated financial statements reflect the operations of an acquired business starting from the completion of the acquisition. In addition, the assets acquired and liabilities assumed are recorded at the date of acquisition at their respective estimated fair values, with any excess of the purchase price over the estimated fair values of the net assets acquired recorded as goodwill.
Cash and Cash Equivalents	Cash and Cash Equivalents We minimize our credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. Our balances at times may exceed federally insured limits. We have not experienced any losses on our cash accounts.
Accounts Receivable, Allowance for Doubtful Accounts and Concentrations	Accounts Receivable, Allowance for Doubtful Accounts and Concentrations Accounts receivable are carried at their estimated collectible amounts. We grant unsecured credit to substantially all of our customers. Ongoing credit evaluations are performed and potential credit losses are charged to operations at the time the account receivable is estimated to be uncollectible. Since we cannot necessarily predict future changes in the financial stability of our customers, we cannot guarantee that our reserves will continue to be adequate. As of December 31, 2015 and 2014 , we recorded an allowance for doubtful accounts of $237,383 and $90,869 , respectively. From time to time, we may have a limited number of customers with individually large amounts due. Any unanticipated change in one of the customer’s credit worthiness could have a material effect on the results of operations in the period in which such changes or events occurred. As of December 31, 2015 , we had two customers whose balance represented 39% of total accounts receivable. As of December 31, 2014 , we had one customer whose balance represented 23% of total accounts receivable.
Goodwill and Intangible Assets	Goodwill and Intangible Assets Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit's carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit. We conducted our annual impairment tests of goodwill as of December 31, 2015 and 2014 . As a result of these tests, we recorded impairment charges to our goodwill during the years ended December 31, 2015 and 2014 of $0 and $4,078,693 , respectively. Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, and non-compete agreements. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from t en to twenty years. No significant residual value is estimated for intangible assets. We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate. The Company’s evaluation of its long-lived assets completed during the years ended December 31, 2015 and 2014 resulted in impairment charges of $21,188 and $961,436 , respectively.
Software Development Costs	Software Development Costs Software development costs include direct costs incurred for internally developed products and payments made to independent software developers and/or contract engineers. The Company accounts for software development costs in accordance with the FASB guidance for the costs of computer software to be sold, leased, or otherwise marketed (“ASC Subtopic 985-20”). Software development costs are capitalized once the technological feasibility of a product is established and such costs are determined to be recoverable. Technological feasibility of a product encompasses technical design documentation and integration documentation, or the completed and tested product design and working model. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable against future revenues. Technological feasibility is evaluated on a project-by-project basis. Amounts related to software development that are not capitalized are charged immediately to the appropriate expense account. Amounts that are considered ‘research and development’ that are not capitalized are immediately charged to engineering, research, and development expense. Capitalized costs for those products that are cancelled or abandoned are charged to product development expense in the period of cancellation. Commencing upon product release, capitalized software development costs are amortized to “Amortization Expense - Development” based on the straight-line method over a twenty-four month period. The Company evaluates the future recoverability of capitalized software development costs on an annual basis. For products that have been released in prior years, the primary evaluation criterion is ongoing relations with the customer.
Derivative Financial Instruments	Derivative Financial Instruments We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks. We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument. Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value. The fair value of the derivatives is estimated using a Monte Carlo simulation model. The model utilizes a series of inputs and assumptions to arrive at a fair value at the date of inception and each reporting period. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates.
Revenue Recognition and Concentrations	Revenue Recognition and Concentrations Our SmartReceipt and C4 Mobile Marketing and customer relationship management are hosted solutions. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month to month basi s with no contractual term and are collected by credit card. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue. We generate revenue from the Stampt App through customer agreements with business owners. Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers. The subscription fee is billed each month to the business owner. Revenue is recognized monthly as the subscription revenues are billed. There are no per-minute or transaction fees associated with the Stampt App. During the years ended December 31, 2015 and 2014 , one customer accounted for 31% and 29% of our revenues, respectively.
Stock-based Compensation	Stock-based Compensation We primarily issue stock-based awards to employees in the form of stock options. We determine compensation expense associated with stock options based on the estimated grant date fair value method using the Black-Scholes valuation model. We generally recognize compensation expense using a straight-line amortization method over the respective vesting period for awards that are ultimately expected to vest. Accordingly, stock-based compensation expense for 2015 and 2014 has been reduced for estimated forfeitures. When estimating forfeitures, we consider voluntary termination behaviors as well as trends of actual option forfeitures.
Research and Development Expenditures	Research and Development Expenditures Research and development expenditures are expensed as incurred, and consist primarily of compensation costs, outside services, and expensed materials.
Advertising Expense	Advertising Expense Direct advertising costs are expensed as incurred, and consist primarily of E-commerce advertisements and other direct costs. Advertising expense was $38,394 and $ 20,677 for years ended December 31, 2015 and 2014 , respectively.
Income Taxes	Income Taxes We account for income taxes using the assets and liability method, which recognizes deferred tax assets and liabilities determined based on the difference between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to affect taxable income. Valuation allowances are established to reduce deferred tax assets when, based on available objective evidence, it is more likely than not that the benefit of such assets will not be realized. We recognize in the consolidated financial statements only those tax positions determined to be more likely than not of being sustained.
Computation of Net Loss per Common Share	Computation of Net Loss per Common Share Basic net loss per share is based upon the weighted average number of common shares outstanding. Diluted net loss per share is based on the assumption that all potential common stock equivalents (convertible notes payable, stock options, and warrants) are converted or exercised. The calculation of diluted net loss per share excludes potential common stock equivalents if the effect is anti-dilutive. Our weighted average common shares outstanding for basic and diluted are the same because the effect of the potential common stock equivalents is anti-dilutive. We had the following dilutive common stock equivalents as of December 31, 2015 and 2014 which were excluded from the calculation because their effect was anti-dilutive. December 31, 2015 2014 Outstanding employee options 5,043,228 5,382,923 Outstanding restricted stock units 653,937 591,436 Outstanding non-employee warrants 33,333 150,001 Outstanding warrants 8,347,272 7,019,840 14,077,770 13,144,200
Recent Accounting Pronouncements	Recent Accounting Pronouncements Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments. In November 2015, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2015-17, “Balance Sheet Classification of Deferred Taxes”, which requires that deferred tax liabilities and assets be classified as non-current on the balance sheet. ASU 2015-17 is effective in fiscal years beginning after December 15, 2016. Early adoption is permitted on either a prospective or retrospective basis. The Company has elected early adoption as of the interim period beginning October 1, 2015, effective for the annual period ended December 31, 2015, and has selected the prospective application. Prior periods have not been retrospectively adjusted. In September 2015, the FASB issued ASU No. 2015-16, “ Business Combinations (Topic 805): Simplifying the Accounting for Measurement-Period Adjustments ” , which requires the acquirer in a business combination to recognize in the reporting period in which adjustment amounts are determined, any adjustments to provisional amounts that are identified during the measurement period, calculated as if the accounting had been completed at the acquisition date. Prior to the issuance of ASU 2015-16, an acquirer was required to restate prior period financial statements as of the acquisition date for adjustments to provisional amounts. ASU 2015-16 is effective for annual and interim periods beginning after December 15, 2015. The adoption of ASU 2015-16 is not expected to have a material impact on our financial position or results of operations. In August 2015, the FASB issued ASU No. 2015-14, “ Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date ” . This amendment defers the effective date of the previously issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), until the interim and annual reporting periods beginning after December 15, 2017. The FASB’s ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), was issued in three parts: (a) Section A, “Summary and Amendments That Create Revenue from Contracts with Customers (Topic 606) and Other Assets and Deferred Costs-Contracts with Customers (Subtopic 340-40),” (b) Section B, “Conforming Amendments to Other Topics and Subtopics in the Codification and Status Tables” and (c) Section C, “Background Information and Basis for Conclusions.” The core principle of the new guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. Earlier application is permitted for interim and annual reporting periods beginning after December 15, 2016. The Company intends to adopt the provisions of ASU 2015-14 for interim and annual reporting periods beginning after December 15, 2017. The Company is currently evaluating the impact of the adoption of ASU 2015-14 on its consolidated financial statements. In July 2015, the FASB, issued ASU No. 2015-11, “ Inventory (Topic 330): Simplifying the Measurement of Inventory ” , which requires an entity to measure inventory within the scope of the ASU at the lower of cost and net realizable value. The amendments in ASU 2015-11 are effective for fiscal years beginning after December 15, 2016, including interim periods within that reporting period. Earlier adoption is permitted. The adoption of ASU 2015-11 is not expected to have a material impact on our financial position or results of operations. In April 2015, the FASB issued ASU 2015-05 regarding Subtopic 350-40, “Intangibles - Goodwill and Other - Internal-Use Software.” The amendments in ASU 2015-05 provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the customer should account for the software license element of the arrangement consistent with other software licenses. If a cloud computing arrangement does not include a software license, the customer should account for the arrangement as a service contract. The amendments in ASU 2015-05 are effective for annual and interim periods beginning after December 15, 2015. Early adoption is permitted. The amendments in ASU 2015-05 may be applied either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. The adoption of ASU 2015-05 is not expected to have a material impact on our financial position or results of operations. In November 2014, the FASB issued ASU No. 2014-16, “ Derivatives and Hedging (Topic 815) - Determining Whether the Host Contract in a Hybrid Financial Instrument Issued in the Form of a Share is More Akin to Debt or to Equity ” . ASU 2014-16 was issued to clarify how current U.S GAAP should be interpreted in evaluating the economic characteristics and risk of a host contract in a hybrid financial instrument that is issued in the form of a share. In addition, ASU 2014-16 was issued to clarify that in evaluating the nature of a host contract, an entity should assess the substance of the relevant terms and features (that is, the relative strength of the debt-like or equity-like terms and features given the facts and circumstances) when considering how to weight those terms and features. The effects of initially adopting ASU 2014-16 should be applied on a modified retrospective basis to existing hybrid financial instruments issued in a form of a share as of the beginning of the fiscal year for which the amendments are effective. Retrospective application is permitted to all relevant prior periods. ASU 2014-16 is effective fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015. Early adoption in an interim period is permitted. The adoption of ASU 2014-16 is not expected to have a material impact on our financial position or results of operations. In August 2014, The FASB issued ASU No. 2014-15, “ Presentation of Financial Statements – Going Concerns (Subtopic 205-40): Disclosures of Uncertainties about an Entity’s Ability to Continue as a Going Concern ” . The amendments require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). The amendments in this Update are effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. Early application is permitted. The adoption of ASU 2014-15 is not expected to have a material impact on our financial position or results of operations. In June 2014, the FASB issued ASU No. 2014-12, “ Compensation – Stock Compensation (Topic 718): Accounting for Share-Based Payments When the Terms of an Award Provide That a Performance Target Could Be Achieved after the Requisite Service Period ” . The new guidance requires that share-based compensation that require a specific performance target to be achieved in order for employees to become eligible to vest in the awards and that could be achieved after an employee completes the requisite service period be treated as a performance condition. As such, the performance target should not be reflected in estimating the grant-date fair value of the award. Compensation costs should be recognized in the period in which it becomes probable that the performance target will be achieved and should represent the compensation cost attributable to the period(s) for which the requisite service has already been rendered. If the performance target becomes probable of being achieved before the end of the requisite service period, the remaining unrecognized compensation cost should be recognized prospectively over the remaining requisite service period. The total amount of compensation cost recognized during and after the requisite service period should reflect the number of awards that are expected to vest and should be adjusted to reflect those awards that ultimately vest. The requisite service period ends when the employee can cease rendering service and still be eligible to vest in the award if the performance target is achieved. This new guidance is effective for fiscal years and interim periods within those years beginning after December 15, 2015. Early adoption is permitted. Entities may apply the amendments in this Update either (a) prospectively to all awards granted or modified after the effective date or (b) retrospectively to all awards with performance targets that are outstanding as of the beginning of the earliest annual period presented in the financial statements and to all new or modified awards thereafter. The adoption of ASU 2014-12 is not expected to have a material impact on our financial position or results of operations.

The Company and Summary of Si24

The Company and Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2015
The Company and Summary of Significant Accounting Policies [Abstract]
Dilutive common stock equivalents	December 31, 2015 2014 Outstanding employee options 5,043,228 5,382,923 Outstanding restricted stock units 653,937 591,436 Outstanding non-employee warrants 33,333 150,001 Outstanding warrants 8,347,272 7,019,840 14,077,770 13,144,200

Acquisitions (Tables)

Acquisitions (Tables) - Smart Receipt [Member]	12 Months Ended
	Dec. 31, 2015
Business Acquisition [Line Items]
Purchase Price Allocations	The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows: Accounts receivable, net $ 161,664 Other assets 6,620 Customer relationships 2,010,000 Developed technology 260,000 Trade name 176,000 Goodwill 2,890,801 Total assets acquired 5,505,085 Liabilities assumed (191,561) Net assets acquired $ 5,313,524 The purchase price consists of the following: Cash $ 2,368,019 Earn Out 2,273,000 Common stock 672,505 Total purchase price $ 5,313,524
Pro Forma Information	Mobivity SR Pro forma adjustments Pro forma combined Revenues Revenues $ 4,000,202 $ 214,139 $ - $ 4,214,341 Cost of revenues 1,066,917 54,410 - 1,121,327 Gross margin 2,933,285 159,729 - 3,093,014 Operating expenses General and administrative 4,270,844 231,084 4,230 (a) 4,506,158 Sales and marketing 3,895,033 60,077 - 3,955,110 Engineering, research, and development 1,346,198 139,649 - 1,485,847 Depreciation and amortization 416,436 403 - 416,839 Goodwill impairment 4,078,693 - - 4,078,693 Intangible asset impairment 961,436 - - 961,436 Total operating expenses 14,968,640 431,213 4,230 15,404,083 Loss from operations (12,035,355) (271,484) (4,230) (12,311,069) Other income/(expense) Interest income 2,131 - - 2,131 Change in fair value of derivative liabilities 63,517 - - 63,517 Gain on debt extinguishment 36,943 - - 36,943 Gain on adjustment of contingent consideration 1,492,000 - - 1,492,000 Total other income/(expense) 1,594,591 - - 1,594,591 Loss before income taxes (10,440,764) (271,484) (4,230) (10,716,478) Income tax expense - - - - Net loss $ (10,440,764) $ (271,484) $ (4,230) $ (10,716,478) Net loss per share - basic and diluted $ (0.49) $ (0.52) Weighted average number of shares during the period -basic and diluted 21,203,563 20,796,889

Goodwill and Intangible Assets

Goodwill and Intangible Assets (Tables)	12 Months Ended
	Dec. 31, 2015
Goodwill and Intangibles Assets [Abstract]
Goodwill	Goodwill December 31, 2013 $ 3,108,964 Acquired 2,890,801 Impairment (4,078,693) December 31, 2014 1,921,072 Acquired - Impairment - December 31, 2015 $ 1,921,072
Intangible Assets	December 31, 2015 December 31, 2014 Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Patents and trademarks $ 117,000 $ (38,069) $ 78,931 15 $ 142,000 $ (33,048) $ 108,952 20 Customer contracts 628,502 (628,502) - - 628,502 (628,502) - - Customer and merchant relationships 2,830,139 (1,456,626) 1,373,513 10 2,830,139 (1,290,139) 1,540,000 10 Trade name 353,192 (217,625) 135,567 10 353,192 (201,192) 152,000 10 Acquired technology 686,135 (498,837) 187,298 10 686,135 (476,135) 210,000 10 Non-compete agreement 90,462 (90,462) - - 90,462 (90,462) - - $ 4,705,430 $ (2,930,121) $ 1,775,309 $ 4,730,430 $ (2,719,478) $ 2,010,952
Future Amortization Intangible Assets	Year ending December 31, Amount 2016 $ 213,519 2017 213,519 2018 213,519 2019 213,520 2020 213,520 Thereafter 707,712 Total $ 1,775,309

Software Development Costs (Tab

Software Development Costs (Tables)	12 Months Ended
	Dec. 31, 2015
Software Development Costs [Abstract]
Software Development Costs	December 31, 2015 December 31, 2014 Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Software Development Costs $ 736,666 $ (138,286) $ 598,380 2 $ - $ - $ - - $ 736,666 $ (138,286) $ 598,380 $ - $ - $ -
Future Amortization Software	Year ending December 31, Amount 2016 $ 368,328 2017 219,769 2018 10,283 2019 - 2020 - Thereafter - Total $ 598,380

Derivative Liabilities (Tables)

Derivative Liabilities (Tables)	12 Months Ended
	Dec. 31, 2015
Derivative Liabilities [Abstract]
Derivative Liabilities By Instrument Type	December 31, Derivative Value by Instrument Type 2015 2014 Common Stock and Warrants $ - $ 42,659 $ - $ 42,659
Derivative Liabilities	Balance December 31, 2013 $ 106,176 Change in fair value of derivative liabilities (63,517) Balance December 31, 2014 42,659 Change in fair value of derivative liabilities (42,659) Balance December 31, 2015 $ -

Notes Payable and Interest Ex29

Notes Payable and Interest Expense (Tables)	12 Months Ended
	Dec. 31, 2015
Notes Payable and Interest Expense [Abstract]
Summary of Interest Expense	December 31, 2015 2014 Other interest expense $ 847 $ - Total interest expense $ 847 $ -

Stock-based Plans and Stock-b30

Stock-based Plans and Stock-based Compensation (Tables)	12 Months Ended
	Dec. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock Option Activity	Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value Outstanding at December 31, 2013 5,669,589 $ 2.08 8.67 $ 415,529 Granted 2,333,500 $ 1.48 - $ - Exercised - $ - - $ - Forfeit/canceled (2,554,004) $ 2.18 - $ - Expired (66,162) $ 3.23 - $ - Outstanding at December 31, 2014 5,382,923 $ 1.76 8.10 $ 35,425 Granted 3,348,000 $ 1.05 - $ - Exercised - $ - - $ - Forfeit/canceled (2,511,522) $ 1.60 - $ - Expired (1,176,173) $ 1.82 - $ - Outstanding at December 31, 2015 5,043,228 $ 1.37 8.12 $ 209,690 Expected to vest at December 31, 2015 4,083,553 $ 1.47 7.83 $ 71,743 Exercisable at December 31, 2015 1,604,604 $ 1.80 6.17 $ - Unrecognized expense at December 31, 2015 $ 3,420,632
Stock-Based Compensation Expense	Years ended December 31, 2015 2014 General and administrative $ 821,410 $ 948,567 Sales and marketing 229,698 592,785 Engineering, research, and development 112,447 44,908 $ 1,163,555 $ 1,586,261
Valuation Assumptions	Years ended December 31, 2015 2014 Risk-free interest rate 1.48% to 1.85% 1.57% to 2.10% Expected life (years) 3.02 to 6.08 4.66 to 6.08 Dividend yield - - Expected volatility 114.5% to 132.0% 132.0% to 132.0%
Restricted Stock Unit Activity	Shares Weighted Average Grant Date Fair Value Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value Outstanding at December 31, 2013 - $ - - $ - Awarded 591,436 $ 0.75 - $ - Released - $ - - $ - Forfeit - $ - - $ - Outstanding at December 31, 2014 591,436 $ 0.75 0.89 $ 305,572 Awarded 82,501 $ 0.29 - $ - Released (20,000) $ 1.18 - $ - Forfeit - $ - - $ - Outstanding at December 31, 2015 653,937 $ 0.32 0.08 $ 339,570 Expected to vest at December 31, 2015 29,730 $ 0.32 0.08 Unrecognized expense at December 31, 2015 $ 37,501
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-Based Compensation Expense	Years ended December 31, 2015 2014 General and administrative $ 496,278 $ 347,074 $ 496,278 $ 347,074

Warrants to Purchase Common S31

Warrants to Purchase Common Stock (Tables)	12 Months Ended
	Dec. 31, 2015
Non-Employee Warrants [Member]
Class of Warrant or Right [Line Items]
Schedule of Warrant Activity	Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Outstanding at December 31, 2013 150,556 $ 1.97 - Granted - $ - - Exercised - $ - - Canceled/forfeited/expired (555) $ 10.50 - Outstanding at December 31, 2014 150,001 $ 1.92 - Granted - $ - - Exercised - $ - - Canceled/forfeited/expired (116,668) $ 1.92 - Outstanding at December 31, 2015 33,333 $ 1.92 - Expected to vest at December 31, 2015 - $ - - Warrants exercisable 33,333 $ 1.92 -
Warrants, Issued 2014 [Member]
Class of Warrant or Right [Line Items]
Schedule of Warrant Activity	Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Outstanding at December 31, 2013 5,295,905 $ 1.20 4.39 Granted 1,723,935 $ 1.20 4.20 Exercised - $ - - Canceled/forfeited/expired - $ - - Outstanding at December 31, 2014 7,019,840 $ 1.20 3.18 Granted 1,435,750 $ 1.19 4.17 Exercised - $ - - Canceled/forfeited/expired (108,318) $ - - Outstanding at December 31, 2015 8,347,272 $ 1.20 3.00

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2015
Income Taxes [Abstract]
Provisions for income taxes	2015 2014 Federal – current $ - $ - State – current - - Total $ - $ -
Net deferred tax assets and liabilities	2015 2014 Deferred tax assets (liabilities): Net operating loss carryforwards $ 9,896,000 $ 7,837,000 Stock based compensation 3,534,000 2,716,000 Accrued compensation 54,000 47,000 Derivative Liability - 17,000 Depreciation and amortization 6,063,000 6,617,000 Other 58,000 20,000 Total deferred tax assets 19,605,000 17,254,000 Valuation allowance for net deferred tax assets (19,605,000) (17,254,000) Total $ - $ -
Reconciliation of federal statutory income tax rate to our effective income tax rate	2015 2014 Computed expected tax expense $ (2,085,000) $ (3,548,000) State taxes, net of federal benefit (343,000) (594,000) Other 77,000 88,000 Change in valuation allowance 2,351,000 4,054,000 Total $ - $ -

Fair Value Measurements of Fi33

Fair Value Measurements of Financial Instruments (Tables)	12 Months Ended
	Dec. 31, 2015
Fair Value Measurements of Financial Instruments [Abstract]
Financial Assets And Liabilities Measured At Fair Value On A Recurring And Non-Recurring Basis	The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2015 : Description Level 1 Level 2 Level 3 Gains (Losses) Goodwill (non-recurring) $ - $ - $ 1,921,072 $ - Intangibles, net (non-recurring) $ - $ - $ 2,373,689 $ (21,188) Derivative liabilities (recurring) $ - $ - $ - $ 42,659 Earn-out payable (recurring) $ - $ - $ - $ 89,740 The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2014 : Description Level 1 Level 2 Level 3 Gains (Losses) Goodwill (non-recurring) $ - $ - $ 1,921,072 $ (4,078,693) Intangibles, net (non-recurring) $ - $ - $ 2,010,952 $ (961,436) Derivative liabilities (recurring) $ - $ - $ 42,659 $ 63,517 Earn-out payable (recurring) $ - $ - $ 840,000 $ 1,492,000

Commitments and Contingencies (

Commitments and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2015
Commitments and Contingencies [Abstract]
Schedule of Minimum Lease Payments	Minimum Lease Payments 2016 $ 345,163 2017 354,290 2018 231,357 2019 232,155 2020 237,353 Thereafter - $ 1,400,318

The Company and Summary of Si35

The Company and Summary of Significant Accounting Policies (Narrative) (Details)	1 Months Ended	12 Months Ended
	Mar. 30, 2016USD ($)	Dec. 31, 2015USD ($)customer	Dec. 31, 2014USD ($)customer
Product Information [Line Items]
Cash		$ 634,129	$ 848,230
Net loss		(6,133,046)	(10,440,764)
Cash used in operating activities		(4,001,430)	(4,298,302)
Allowance for doubtful accounts		$ 237,383	90,869
Impairment charges on evaluation of goodwill			4,078,693
Impairment charges on long-lived assets		$ 21,188	961,436
Advertising expense		$ 38,394	$ 20,677
Accounts Receivable [Member]
Product Information [Line Items]
Number of significant customers | customer		2	1
Customer concentration risk		39.00%	23.00%
Sales Revenue Net [Member]
Product Information [Line Items]
Number of significant customers | customer		1	1
Customer concentration risk		31.00%	29.00%
Maximum [Member]
Product Information [Line Items]
Estimated useful lives		20 years
Minimum [Member]
Product Information [Line Items]
Estimated useful lives		10 years
Software Development Costs [Member]
Product Information [Line Items]
Estimated useful lives		2 years
Subsequent Event [Member]
Product Information [Line Items]
Proceeds from issuance of common stock, gross	$ 1,953,600
Line of Credit [Member] | Subsequent Event [Member]
Product Information [Line Items]
Maximum current borrowing capacity	$ 2,000,000

The Company and Summary of Si36

The Company and Summary of Significant Accounting Policies (Dilutive Common Stock Equivalents) (Details) - shares	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	14,077,770	13,144,200
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	5,043,228	5,382,923
Restricted Stock Units (RSUs) [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	653,937	591,436
Non-Employee Warrants [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	33,333	150,001
Warrant [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	8,347,272	7,019,840

Acquisitions (Narrative) (Detai

Acquisitions (Narrative) (Details) - USD ($)	1 Months Ended		12 Months Ended
	Mar. 31, 2014	Jan. 31, 2014	Dec. 31, 2015	Dec. 31, 2014
Business Acquisition [Line Items]
Common stock share price			$ 0.001	$ 0.001
Smart Receipt [Member]
Business Acquisition [Line Items]
Cash payment for acquisition of business, net of loan	$ 2,212,000
Loan provided before acquisition		$ 150,000
Issuance of shares	504,884
Common stock share price	$ 0.001
Earnout rate	200.00%
Earn out period			12 months
Trading days			90 days
Rate per common share	$ 1.85
Common shares issued			903,928
Liabilities assumed	$ 191,561
Smart Receipt [Member] | Sale To Designated SmartReceipt Clients [Member]
Business Acquisition [Line Items]
Earnout eligible revenue rate	100.00%
Smart Receipt [Member] | Sale Of Company Product To Designated SmartReceipt Clients [Member]
Business Acquisition [Line Items]
Earnout eligible revenue rate	50.00%
Smart Receipt [Member] | Sale To Non-Designated SmartReceipt Clients [Member]
Business Acquisition [Line Items]
Earnout eligible revenue rate	50.00%

Acquisitions (Purchase Price Al

Acquisitions (Purchase Price Allocation) (Details) - USD ($)	1 Months Ended	12 Months Ended
	Mar. 31, 2014	Dec. 31, 2014	Dec. 31, 2015	Dec. 31, 2013
Business Acquisition [Line Items]
Goodwill		$ 1,921,072	$ 1,921,072	$ 3,108,964
Cash		$ 2,368,019
Smart Receipt [Member]
Business Acquisition [Line Items]
Accounts receivable, net	$ 161,664
Other assets	6,620
Goodwill	2,890,801
Total assets acquired	5,505,085
Liabilities assumed	(191,561)
Net assets acquired	5,313,524
Cash	2,368,019
Earn Out	2,273,000
Common stock	672,505
Total purchase price	5,313,524
Smart Receipt [Member] | Customer And Merchant Relationships [Member]
Business Acquisition [Line Items]
Intangible assets	2,010,000
Smart Receipt [Member] | Developed Technology [Member]
Business Acquisition [Line Items]
Intangible assets	260,000
Smart Receipt [Member] | Trade Name [Member]
Business Acquisition [Line Items]
Intangible assets	$ 176,000

Acquisitions (Pro Forma Informa

Acquisitions (Pro Forma Information) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Revenues
Revenues	$ 4,618,988	$ 4,000,202
Cost of revenues	1,192,491	1,066,917
Gross margin	3,426,497	2,933,285
Operating expenses
General and administrative	4,555,895	4,270,845
Sales and marketing	4,024,971	3,895,033
Engineering, research, and development	728,741	1,346,198
Depreciation and amortization	$ 361,840	416,435
Goodwill impairment		4,078,693
Intangible asset impairment	$ 21,188	961,436
Total operating expenses	9,671,447	9,928,511
Loss from operations	(6,244,950)	(6,995,226)
Other income/(expense)
Interest income	1,540	$ 2,131
Interest expense	(847)
Change in fair value of derivative liabilities	42,659	$ 63,517
Gain on debt extinguishment		36,943
Gain on adjustment in contingent consideration	89,740	1,492,000
Total other income/(expense)	111,904	(3,445,538)
Loss before income taxes	$ (6,133,046)	$ (10,440,764)
Income tax expense
Net loss	$ (6,133,046)	$ (10,440,764)
Net loss per share - basic and diluted	$ (0.23)	$ (0.49)
Weighted average number of shares during the period - basic and diluted	26,684,927	21,203,563
Mobivity [Member]
Revenues
Revenues		$ 4,000,202
Cost of revenues		1,066,917
Gross margin		2,933,285
Operating expenses
General and administrative		4,270,844
Sales and marketing		3,895,033
Engineering, research, and development		1,346,198
Depreciation and amortization		416,436
Goodwill impairment		4,078,693
Intangible asset impairment		961,436
Total operating expenses		14,968,640
Loss from operations		(12,035,355)
Other income/(expense)
Interest income		2,131
Change in fair value of derivative liabilities		63,517
Gain on debt extinguishment		36,943
Gain on adjustment in contingent consideration		1,492,000
Total other income/(expense)		1,594,591
Loss before income taxes		$ (10,440,764)
Income tax expense
Net loss		$ (10,440,764)
Net loss per share - basic and diluted		$ (0.49)
Weighted average number of shares during the period - basic and diluted		21,203,563
Pro Forma Adjustments [Member]
Operating expenses
General and administrative		$ 4,230
Total operating expenses		4,230
Loss from operations		(4,230)
Other income/(expense)
Loss before income taxes		$ (4,230)
Income tax expense
Net loss		$ (4,230)
Pro Forma Combined [Member]
Revenues
Revenues		4,214,341
Cost of revenues		1,121,327
Gross margin		3,093,014
Operating expenses
General and administrative		4,506,158
Sales and marketing		3,955,110
Engineering, research, and development		1,485,847
Depreciation and amortization		416,839
Goodwill impairment		4,078,693
Intangible asset impairment		961,436
Total operating expenses		15,404,083
Loss from operations		(12,311,069)
Other income/(expense)
Interest income		2,131
Change in fair value of derivative liabilities		63,517
Gain on debt extinguishment		36,943
Gain on adjustment in contingent consideration		1,492,000
Total other income/(expense)		1,594,591
Loss before income taxes		$ (10,716,478)
Income tax expense
Net loss		$ (10,716,478)
Net loss per share - basic and diluted		$ (0.52)
Weighted average number of shares during the period - basic and diluted		20,796,889
Smart Receipt [Member]
Revenues
Revenues		$ 214,139
Cost of revenues		54,410
Gross margin		159,729
Operating expenses
General and administrative		231,084
Sales and marketing		60,077
Engineering, research, and development		139,649
Depreciation and amortization		403
Total operating expenses		431,213
Loss from operations		(271,484)
Other income/(expense)
Loss before income taxes		$ (271,484)
Income tax expense
Net loss		$ (271,484)

Goodwill and Intangible Asset40

Goodwill and Intangible Assets (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Goodwill and Intangibles Assets [Abstract]
Goodwill impairment		$ 4,078,693
Amortization expense	$ 214,455	408,928
Intangible asset impairment	$ 21,188	$ 961,436

Goodwill and Intangible Asset41

Goodwill and Intangible Assets (Goodwill) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Goodwill and Intangibles Assets [Abstract]
Goodwill, Beginning Balance	$ 1,921,072	$ 3,108,964
Acquired		2,890,801
Impairment		(4,078,693)
Goodwill, Ending Balance	$ 1,921,072	$ 1,921,072

Goodwill and Intangible Asset42

Goodwill and Intangible Assets (Intangible Assets) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 4,705,430	$ 4,730,430
Accumulated Amortization	(2,930,121)	(2,719,478)
Net Carrying Amount	1,775,309	2,010,952
Patents And Trademarks [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	117,000	142,000
Accumulated Amortization	(38,069)	(33,048)
Net Carrying Amount	$ 78,931	108,952
Weighted Average Useful Life (Years)	15 years
Customer Contracts [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 628,502	628,502
Accumulated Amortization	(628,502)	(628,502)
Customer And Merchant Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	2,830,139	2,830,139
Accumulated Amortization	(1,456,626)	(1,290,139)
Net Carrying Amount	$ 1,373,513	1,540,000
Weighted Average Useful Life (Years)	10 years
Trade Name [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 353,192	353,192
Accumulated Amortization	(217,625)	(201,192)
Net Carrying Amount	$ 135,567	152,000
Weighted Average Useful Life (Years)	10 years
Developed Technology [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 686,135	686,135
Accumulated Amortization	(498,837)	(476,135)
Net Carrying Amount	$ 187,298	210,000
Weighted Average Useful Life (Years)	10 years
Non-Compete Agreement [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 90,462	90,462
Accumulated Amortization	$ (90,462)	$ (90,462)

Goodwill and Intangible Asset43

Goodwill and Intangible Assets (Future Amortization Intangibel Assets) (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Goodwill and Intangibles Assets [Abstract]
2,016	$ 213,519
2,017	213,519
2,018	213,519
2,019	213,520
2,020	213,520
Thereafter	707,712
Net Carrying Amount	$ 1,775,309	$ 2,010,952

Software Development Costs (Nar

Software Development Costs (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Finite-Lived Intangible Assets [Line Items]
Amortization expense	$ 214,455	$ 408,928
Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
Amortization expense	$ 138,286
Estimated useful lives	2 years

Software Development Costs (Sof

Software Development Costs (Software Development Costs) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 736,666
Accumulated Amortization	(138,286)
Net Carrying Amount	598,380
Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	736,666
Accumulated Amortization	(138,286)
Net Carrying Amount	$ 598,380
Weighted Average Useful Life (Years)	2 years

Software Development Costs (Fut

Software Development Costs (Future Amortization Software) (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Finite-Lived Intangible Assets [Line Items]
2,016	$ 213,519
2,017	213,519
2,018	213,519
2,019	213,520
2,020	213,520
Thereafter	707,712
Net Carrying Amount	1,775,309	$ 2,010,952
Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
2,016	368,328
2,017	219,769
2,018	$ 10,283
2,019
2,020
Thereafter
Net Carrying Amount	$ 598,380

Derivative Liabilities (Narrati

Derivative Liabilities (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Derivatives, Fair Value [Line Items]
Current derivative liability		$ 42,659	$ 106,176
Net change in fair value of derivative liabilities	$ 42,659	63,517
Common Stock And Warrants [Member]
Derivatives, Fair Value [Line Items]
Current derivative liability		$ 42,659

Derivative Liabilities (Derivat

Derivative Liabilities (Derivative Liabilities By Instrument Type) (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Derivative [Line Items]
Derivative Liabilities		$ 42,659	$ 106,176
Common Stock And Warrants [Member]
Derivative [Line Items]
Derivative Liabilities		$ 42,659

Derivative Liabilities (Deriv49

Derivative Liabilities (Derivative Liabilities) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Derivative Liabilities [Abstract]
Beginning balance	$ 42,659	$ 106,176
Change in fair value of derivative liabilities	$ (42,659)	(63,517)
Ending balance		$ 42,659

Notes Payable and Interest Ex50

Notes Payable and Interest Expense (Narrative) (Details) - USD ($)	Mar. 01, 2007	Dec. 31, 2015	Dec. 31, 2014
Debt Instrument [Line Items]
Gain on debt extinguishment			$ 36,943
Cherry Family Trust Note [Member] | Notes Payable [Member]
Debt Instrument [Line Items]
Issuance date		Mar. 1, 2007
Principal amount	$ 20,000
Interest rate	9.00%
Maturity date		Dec. 31, 2008
Accrued interest		$ 0	0
Extinguishment of debt			20,000
Accrued interest paid			16,943
Gain on debt extinguishment			$ 36,943

Notes Payable and Interest Ex51

Notes Payable and Interest Expense (Summary of Interest Expense) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Notes Payable and Interest Expense [Abstract]
Other interest expense	$ 847
Total interest expense	$ 847

Common Stock and Equity Payab52

Common Stock and Equity Payable (Details) - USD ($)	Nov. 18, 2014	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2011
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense		$ 1,163,555	$ 1,586,261
Common shares issued, value		$ 63,000
Price per unit				$ 2
Former President And Officer [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued		260,870
Common stock, per share price		$ 1.15
Period of entitled salary		1 year
Salary, employment agreement		$ 200,000
Common shares issued, value		$ 300,001
Period in which options continue to vest after resignation		3 months
Period in which options remain exercisable after resignation		6 months
Period in which options remain exercisable after resignation, seperation agreement		12 months
Executive Chairman [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued		50,000
Common stock, per share price		$ 1.26
Salary, employment agreement		$ 310,000
General and Administrative [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense		$ 821,410	$ 948,567
Stock Issuance 1[Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued			5,413,000
Common stock, per share price			$ 1
Proceeds from issuance of common stock, gross			$ 5,413,000
Warrant, exercisable period		5 years
Warrant exercise price			$ 1.20
Stock Issuance 2 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued			370,685
Common stock, per share price			$ 1
Warrant, exercisable period		5 years
Warrant exercise price			$ 1.20
Net proceeds			$ 370,685
Stock Issuance 3 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued			504,884
Common stock, per share price			$ 1.44
Stock Issuance 4 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued			500,000
Common stock, per share price			$ 1.01
Stock Issuance 4 [Member] | General and Administrative [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense			$ 505,000
Stock Issuance 5 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued			2,137
Common stock, per share price			$ 3.42
Stock Issuance 6 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued			10,431
Common stock, per share price			$ 3.42
Stock Issuance 6 [Member] | General and Administrative [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense			$ 35,673
Stock Issuance 7 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued		4,805,000
Common stock, per share price		$ 1
Proceeds from issuance of common stock, gross		$ 4,805,000
Warrant, exercisable period		5 years
Warrant exercise price		$ 1.20
Net proceeds		$ 4,570,500
Equity issuance transaction cost		$ 234,500
Class of warrant or right, grant date fair value		$ 0.93
Stock Issuance 8 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Warrant, exercisable period		5 years
Warrant exercise price		$ 1
Equity issuance transaction cost		$ 234,500
Stock Issuance 9 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued		903,928
Common stock, per share price		$ 1.85
Common Stock [Member] | Stock Issuance 1[Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant			1
Common Stock [Member] | Stock Issuance 2 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant			1
Common Stock [Member] | Stock Issuance 7 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant		1
Warrants [Member] | Stock Issuance 1[Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued			1,353,238
Number of common stock purchasable by each warrant			0.25
Warrant exercise price			$ 1.20
Warrants issued, value			$ 1,320,569
Warrants [Member] | Stock Issuance 2 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant			1
Warrants [Member] | Stock Issuance 7 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant		0.25
Warrants [Member] | Stock Issuance 8 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant		234,500
Restricted Stock Units (RSUs) [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense		$ 496,278	$ 347,074
Units issued	13,514	82,501	591,436
Restricted Stock Units (RSUs) [Member] | General and Administrative [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense		$ 496,278	$ 347,074
Restricted Stock Units (RSUs) [Member] | Stock Issuance 10 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense		$ 23,800
Units issued		20,000
Price per unit		$ 1.18

Stock-based Plans and Stock-b53

Stock-based Plans and Stock-based Compensation (Stock Options-Narrative) (Details)

Nov. 19, 2015USD ($)customer$ / sharesshares

Oct. 16, 2015USD ($)employee$ / sharesshares

Aug. 20, 2015USD ($)item$ / sharesshares

Jun. 01, 2015USD ($)employee$ / sharesshares

May. 13, 2015USD ($)employee$ / sharesshares

May. 04, 2015USD ($)employee$ / sharesshares

Apr. 27, 2015USD ($)employee$ / sharesshares

Apr. 16, 2015USD ($)employee$ / sharesshares

Mar. 02, 2015USD ($)employee$ / sharesshares

Feb. 16, 2015USD ($)employee$ / sharesshares

Feb. 11, 2015USD ($)employee$ / sharesshares

Jan. 22, 2015USD ($)employee$ / sharesshares

Jan. 01, 2015USD ($)employee$ / sharesshares

Dec. 30, 2014USD ($)employee$ / sharesshares

Nov. 18, 2014USD ($)employee$ / sharesshares

Nov. 13, 2014shares

Sep. 29, 2014USD ($)employee$ / sharesshares

Aug. 11, 2014USD ($)employee$ / sharesshares

Apr. 15, 2014USD ($)employee$ / sharesshares

Apr. 02, 2014USD ($)employee$ / sharesshares

Feb. 27, 2014USD ($)employee$ / sharesshares

Dec. 31, 2015USD ($)$ / sharesshares

Dec. 31, 2014$ / sharesshares

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares authorized under stock plan | shares

5,043,228

Shares available for future grants | shares

1,041,787

Continuous service period

4 years

Options to purchase shares, in-the-money | shares

646,500

Options granted | shares

3,348,000

2,333,500

Options to purchase, expected to vest | shares

4,083,553

Weighted average grant date fair value

$ 0.93

$ 1.20

Unearned stock based compensation expense | $

$ 3,420,632

Maximum [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Contractual terms (period)

10 years

Minimum [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Contractual terms (period)

5 years

Stock Option Issuance 1 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.19

Number of employees, options granted | employee

1

Options granted | shares

15,000

Volatility rate

132.00%

Call option value, price per share

$ 1.07

Call option value | $

$ 16,050

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 2 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

48 months

Weighted average grant date fair value

$ 1.28

Number of employees, options granted | employee

1

Options granted | shares

900,000

Volatility rate

132.00%

Call option value, price per share

$ 1.15

Call option value | $

$ 1,035,000

Stock Option Issuance 3 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.28

Number of employees, options granted | employee

3

Options granted | shares

471,500

Volatility rate

132.00%

Call option value, price per share

$ 1.15

Call option value | $

$ 542,225

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 4 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

1

Options granted | shares

3,000

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Call option value | $

$ 3,240

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 5 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

48 months

Weighted average grant date fair value

$ 1.30

Number of employees, options granted | employee

1

Options granted | shares

300,000

Volatility rate

132.00%

Call option value, price per share

$ 1.17

Call option value | $

$ 351,000

Stock Option Issuance 6 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

48 months

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

1

Options granted | shares

100,000

Stock Option Issuance 7 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Call option value | $

$ 108,000

Stock Option Issuance 8 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

5

Options granted | shares

445,000

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Call option value | $

$ 480,600

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 9 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.10

Number of employees, options granted | employee

1

Options granted | shares

20,000

Volatility rate

132.00%

Call option value, price per share

$ 0.99

Call option value | $

$ 19,800

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 10 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1

Number of employees, options granted | employee

2

Options granted | shares

25,000

Volatility rate

132.00%

Call option value, price per share

$ 0.90

Call option value | $

$ 22,500

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 11 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.99

Number of employees, options granted | employee

1

Options granted | shares

20,000

Volatility rate

132.00%

Call option value, price per share

$ 0.89

Call option value | $

$ 17,800

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 12 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.85

Number of employees, options granted | employee

1

Options granted | shares

2,000

Volatility rate

132.00%

Call option value, price per share

$ 0.77

Call option value | $

$ 1,540

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 13 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.75

Number of employees, options granted | item

3

Options granted | shares

400,000

Volatility rate

132.00%

Call option value, price per share

$ 0.67

Call option value | $

$ 268,000

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 14 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 1.40

Number of employees, options granted | employee

1

Options granted | shares

180,000

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.26

Call option value | $

$ 226,800

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 15 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 1.32

Number of employees, options granted | employee

3

Options granted | shares

202,500

Monthly installments in which options vest, after initial vesting Anniversary

48 months

Volatility rate

132.00%

Call option value, price per share

$ 1.19

Call option value | $

$ 240,975

Stock Option Issuance 16 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 1.44

Number of employees, options granted | employee

6

Options granted | shares

16,000

Monthly installments in which options vest, after initial vesting Anniversary

48 months

Volatility rate

132.00%

Call option value, price per share

$ 1.30

Call option value | $

$ 20,800

Stock Option Issuance 17 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 1.44

Number of employees, options granted | employee

2

Options granted | shares

5,000

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.30

Call option value | $

$ 6,500

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 18 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 0.94

Number of employees, options granted | employee

5

Options granted | shares

212,500

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 0.85

Call option value | $

$ 180,625

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 19 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 1.15

Number of employees, options granted | employee

7

Options granted | shares

182,500

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.04

Call option value | $

$ 189,800

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 20 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Options granted | shares

1,391,087

Options to purchase, expected to vest | shares

650,000

Options cancelled | shares

391,085

Share-based compensation reissued options | shares

1,000,000

Options to purchase, not yet vested | shares

350,000

Stock Option Issuance 20 [Member] | Vesting Phase 1 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Monthly installments in which options vest, after initial vesting Anniversary

47 months

Option vesting increments | shares

7,292

Stock Option Issuance 20 [Member] | Vesting Phase 2 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Monthly installments in which options vest, after initial vesting Anniversary

47 months

Option vesting increments | shares

7,276

Stock Option Issuance 21 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 1.48

Number of employees, options granted | employee

3

Options granted | shares

250,000

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.48

Call option value | $

$ 370,000

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 22 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 1.23

Number of employees, options granted | employee

3

Options granted | shares

185,000

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.11

Call option value | $

$ 205,350

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 23 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.48

Number of employees, options granted | employee

18

Options granted | shares

514,000

Volatility rate

116.00%

Call option value, price per share

$ 0.36

Call option value | $

$ 185,040

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 24 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.41

Number of employees, options granted | customer

4

Options granted | shares

132,500

Volatility rate

116.00%

Call option value, price per share

$ 0.31

Call option value | $

$ 41,075

Percent of shares vested on first anniversary of grant date

25.00%

Stock-based Plans and Stock-b54

Stock-based Plans and Stock-based Compensation (Restricted Stock-Narrative) (Details)	Feb. 10, 2015shares	Jan. 22, 2015itemshares	Nov. 18, 2014itemshares	Nov. 06, 2014itemshares	Oct. 10, 2014itemshares	Oct. 02, 2014itemshares	Jul. 17, 2014itemshares	Dec. 31, 2015shares	Dec. 31, 2014shares
Granted 7/17/2014, Vested by 12/31/2014 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Units issued							231,391
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Units issued			13,514					82,501	591,436
Restricted Stock Units (RSUs) [Member] | Granted 7/17/2014, Vested by 12/31/2014 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item							4
Restricted Stock Units (RSUs) [Member] | Granted 10/2/2014, Vested by 12/31/2014 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item						1
Units issued						11,743
Restricted Stock Units (RSUs) [Member] | Granted 10/10/2014, Vested by 12/31/2014 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item					5
Units issued					34,670
Restricted Stock Units (RSUs) [Member] | Granted 11/6/2014, Vested by 12/31/2014 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item				1
Units issued				5,768
Restricted Stock Units (RSUs) [Member] | Granted 11/6/2014, Vesting Started 1/31/2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item				1
Units issued				37,593
Vesting period								12 months
Restricted Stock Units (RSUs) [Member] | Granted 11/18/2014, Vested by 1/31/2014 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item			1
Restricted Stock Units (RSUs) [Member] | Granted 11/18/2014, Vesting Started 1/31/2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item			5
Units issued			256,757
Vesting period								12 months
Restricted Stock Units (RSUs) [Member] | Granted 1/22/2015, Vesting Started 1/31/2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item		3
Units issued		62,501
Vesting period								12 months
Restricted Stock Units (RSUs) [Member] | Granted 2/10/2015, Vesting Started 2/10/2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Units issued	20,000
Vesting period								6 months

Stock-based Plans and Stock-b55

Stock-based Plans and Stock-based Compensation (Stock Option Activitiy) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Stock-based Plans and Stock-based Compensation [Abstract]
Outstanding at Beginning of Period	5,382,923	5,669,589
Granted	3,348,000	2,333,500
Exercised
Forfeit/canceled	(2,511,522)	(2,554,004)
Expired	(1,176,173)	(66,162)
Outstanding at End of Period	5,043,228	5,382,923	5,669,589
Expected to vest at End of Period	4,083,553
Exercisable at End of Period	1,604,604
Unrecognized expense at End of Period	$ 3,420,632
Weighted Average Exercise Price Per Share
Outstanding at Beginning of Period	$ 1.76	$ 2.08
Granted	$ 1.05	$ 1.48
Exercised
Forfeit/canceled	$ 1.60	$ 2.18
Expired	1.82	3.23
Outstanding at End of Period	1.37	$ 1.76	$ 2.08
Vested	1.47
Exercisable at end of period	$ 1.80
Weighted Average Remaining Contractual Life (Years)
Outstanding, Weighted Average Remaining Contractual Term (Years)	8 years 1 month 13 days	8 years 1 month 6 days	8 years 8 months 1 day
Expected, Weighted Average Remaining Contractual Term (Years)	7 years 9 months 29 days
Exercisable, Weighted Average Remaining Contractual Term (Years)	6 years 2 months 1 day
Aggregate Intrinsic value
Outstanding at Beginning of Period	$ 35,425	$ 415,529
Outstanding at End of Period	209,690	$ 35,425	$ 415,529
Expected to vest at End of Period	$ 71,743

Stock-based Plans and Stock-b56

Stock-based Plans and Stock-based Compensation (Stock Option Compensation Expense) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 1,163,555	$ 1,586,261
General and Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	821,410	948,567
Sales and Marketing [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	229,698	592,785
Engineering, Research, and Development [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 112,447	$ 44,908

Stock-based Plans and Stock-b57

Stock-based Plans and Stock-based Compensation (Valuation Assumptions) (Details)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Dividend yield
Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate	1.48%	1.57%
Expected life (years)	3 years 7 days	4 years 7 months 28 days
Expected volatility	114.50%	132.00%
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate	1.85%	2.10%
Expected life (years)	6 years 29 days	6 years 29 days
Expected volatility	132.00%	132.00%

Stock-based Plans and Stock-b58

Stock-based Plans and Stock-based Compensation (Restricted Stock Unit Activity) (Details) - Restricted Stock Units (RSUs) [Member] - USD ($)	Nov. 18, 2014	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unvested at Beginning of Period		591,436
Awarded, Shares	13,514	82,501	591,436
Released, Shares		(20,000)
Forfeit, Shares
Unvested at End of Period		653,937	591,436
Expected to vest at end of period, Shares		29,730
Unrecognized expense at End of Period		$ 37,501
Outstanding at beginning of period, Weighted Average Exercise Price		$ 0.75
Granted, Weighted Average Exercise Price		0.29	$ 0.75
Exercised, Weighted Average Exercise Price		$ 1.18
Cancelled/Forfeited/Expired, Weighted Average Exercise Price
Outstanding at end of period, Weighted Average Exercise Price		$ 0.32	$ 0.75
Expected to vest at end of period, Weighted Average Exercise Price		$ 0.32
Outstanding, Weighted Average Remaining Contractual Term (Years)		29 days	10 months 21 days
Expected to vest, Weighted Average Remaining Contractual Term (Years)		29 days
Outstanding at beginning of period, Aggregate Intrinsic Value		$ 305,572
Outstanding at end of period, Aggregate Intrinsic Value		$ 339,570	$ 305,572

Stock-based Plans and Stock-b59

Stock-based Plans and Stock-based Compensation (Stock Based Compensation From Restricted Stock) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 1,163,555	$ 1,586,261
General and Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	821,410	948,567
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	496,278	347,074
Restricted Stock Units (RSUs) [Member] | General and Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 496,278	$ 347,074

Warrants to Purchase Common S60

Warrants to Purchase Common Stock (Narrative) (Details) - USD ($)	1 Months Ended		12 Months Ended
	Mar. 31, 2015	Mar. 31, 2014	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2012	Dec. 31, 2011	Dec. 31, 2010
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued						114,784
Stock-based compensation expense			$ 1,163,555	$ 1,586,261
Price per unit						$ 2
Exercise price			$ 1.05	$ 1.48
Warrants outstanding				7,019,840
Warrants outstanding, per share				$ 1.20
Warrants expiring next year			34,229	86,949
Warrants expiring in two years				55,598
Warrants expiring in three years			5,153,358	5,153,358
Warrants expiring in four years			1,723,935	1,723,935
Warrants expiring in five years			1,435,750
Warrant [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense			$ 331	$ 5,844
Warrants outstanding			8,112,772
Warrants outstanding, per share			$ 1.20
Warrant Issuance 1 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued		1,353,250
Price per unit		$ 1.20
Warrant, exercisable period			5 years
Warrants issued, value		$ 1,320,569
Warrant Issuance 2 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued		370,685
Price per unit		$ 1
Warrant, exercisable period			5 years
Exercise price		$ 1.20
Warrants issued, value		$ 448,705
Warrant Issuance 3 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued	1,201,250
Price per unit	$ 0.93
Exercise price	$ 1.20
Warrants issued, value	$ 4,462,482
Warrant Issuance 4 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued	234,500
Warrant, exercisable period			5 years
Exercise price	$ 1
Warrant 2 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants outstanding			234,500
Warrants outstanding, per share			$ 1
Stock Issuance 1[Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrant, exercisable period			5 years
Common shares issued				5,413,000
Non-Employee Warrants [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued						150,835	150,835
Warrants With Price Protection [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued					25,588
Price per unit					$ 2
Warrant, exercisable period			4 years
Exercise price					$ 1.20
Warrants [Member] | Stock Issuance 1[Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Common shares issued				1,353,238

Warrants to Purchase Common S61

Warrants to Purchase Common Stock (Schedule of Warrant Activity) (Details) - $ / shares	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014	Dec. 31, 2013
Non-Employee Warrants [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unvested at Beginning of Period	150,001	150,556
Awarded, Shares
Exercised, Shares
Canceled/forfeited/expired, Shares	(116,668)	(555)
Unvested at End of Period	33,333	150,001	150,556
Expected to vest at end of period, Shares
Warrants exercisable, Shares	33,333
Outstanding at beginning of period, Weighted Average Exercise Price	$ 1.92	$ 1.97
Granted, Weighted Average Exercise Price
Exercised, Weighted Average Exercise Price
Cancelled/Forfeited/Expired, Weighted Average Exercise Price	$ 1.92	$ 10.50
Outstanding at end of period, Weighted Average Exercise Price	$ 1.92	$ 1.92	$ 1.97
Expected to vest at end of period, Weighted Average Exercise Price
Warrants exercisable, Weighted Average Exercise Price	$ 1.92
Warrants, Issued 2014 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unvested at Beginning of Period	7,019,840	5,295,905
Awarded, Shares	1,435,750	1,723,935
Exercised, Shares
Canceled/forfeited/expired, Shares	(108,318)
Unvested at End of Period	8,347,272	7,019,840	5,295,905
Outstanding at beginning of period, Weighted Average Exercise Price	$ 1.20	$ 1.20
Granted, Weighted Average Exercise Price	$ 1.19	$ 1.20
Exercised, Weighted Average Exercise Price
Cancelled/Forfeited/Expired, Weighted Average Exercise Price
Outstanding at end of period, Weighted Average Exercise Price	$ 1.20	$ 1.20	$ 1.20
Outstanding, Weighted Average Remaining Contractual Term (Years)	3 years	3 years 2 months 5 days	4 years 4 months 21 days
Granted, Weighted Average Remaining Contractual Term (Years)	4 years 2 months 1 day	4 years 2 months 12 days

Income Taxes (Narrative) (Detai

Income Taxes (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Operating Loss Carryforwards [Line Items]
Change in valuation allowance	$ 2,351,000	$ 4,054,000
Targeted deferred tax asset amount, after valuation allowance recorded	0
Change in ownership limit, operating loss	207,000
Pre change net operating loss carryforward	7,000,000
Liability for uncertain tax positions	0
Accrued interest and penalties	0
Federal [Member]
Operating Loss Carryforwards [Line Items]
Net operating loss carryforwards	28,000,000
State [Member]
Operating Loss Carryforwards [Line Items]
Net operating loss carryforwards	$ 28,000,000
Earliest Tax Year [Member] | Federal [Member]
Operating Loss Carryforwards [Line Items]
Tax years subject to examination	2,006
Earliest Tax Year [Member] | State [Member]
Operating Loss Carryforwards [Line Items]
Tax years subject to examination	2,006

Income Taxes (Provisions for in

Income Taxes (Provisions for income taxes) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Taxes [Abstract]
Federal - current
State - current
Total

Income Taxes (Net deferred tax

Income Taxes (Net deferred tax assets and liabilities) (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Deferred tax assets (liabilities):
Net operating loss carryforwards	$ 9,896,000	$ 7,837,000
Stock based compensation	3,534,000	2,716,000
Accrued compensation	54,000	47,000
Derivative Liability		17,000
Depreciation and amortization	6,063,000	6,617,000
Other	58,000	20,000
Total deferred tax assets	19,605,000	17,254,000
Valuation allowance for net deferred tax assets	$ (19,605,000)	$ (17,254,000)
Total

Income Taxes (Reconciliation of

Income Taxes (Reconciliation of federal statutory income tax rate to our effective income tax rate) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Income Taxes [Abstract]
Computed expected tax expense	$ (2,085,000)	$ (3,548,000)
State taxes, net of federal benefit	(343,000)	(594,000)
Other	77,000	88,000
Change in valuation allowance	$ 2,351,000	$ 4,054,000
Total

Fair Value Measurements of Fi66

Fair Value Measurements of Financial Instruments (Details) - USD ($)	Dec. 31, 2015	Dec. 31, 2014
Gains (Losses) [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Goodwill		$ (4,078,693)
Intangibles, net	$ (21,188)	(961,436)
Gains (Losses) [Member] | Recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities	42,659	63,517
Earn-out payable	$ 89,740	$ 1,492,000
Level 1 [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Goodwill
Intangibles, net
Level 1 [Member] | Recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities
Earn-out payable
Level 2 [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Goodwill
Intangibles, net
Level 2 [Member] | Recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities
Earn-out payable
Level 3 [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Goodwill	$ 1,921,072	$ 1,921,072
Intangibles, net	$ 2,373,689	2,010,952
Level 3 [Member] | Recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities		42,659
Earn-out payable		$ 840,000

Commitments and Contingencies67

Commitments and Contingencies (Narrative) (Details)	12 Months Ended
	Dec. 31, 2015USD ($)ft²	Dec. 31, 2014USD ($)
Lease abandonment charge	$ 54,849
Rent expense	342,784	$ 248,573
Arizona [Member]
Common area maintenance charges	$ 17,974
Lease area of office | ft²	10,395
California [Member]
Lease area of office | ft²	3,023
Monthly rental expense	$ 10,127

Commitments and Contingencies68

Commitments and Contingencies (Schedule of Minimum Lease Payments) (Details)	Dec. 31, 2015USD ($)
Operating Lease
2,016	$ 345,163
2,017	354,290
2,018	231,357
2,019	232,155
2,020	237,353
Total	$ 1,400,318

Employee Benefit Plan (Details)

Employee Benefit Plan (Details) - USD ($)	12 Months Ended
	Dec. 31, 2015	Dec. 31, 2014
Employee Benefit Plan [Abstract]
Contributions to the Plan	$ 0	$ 0

Related Party Transactions (Det

Related Party Transactions (Details)	12 Months Ended
	Dec. 31, 2015USD ($)employeeshares	Dec. 31, 2014shares
Related Party Transaction [Line Items]
Warrants outstanding		7,019,840
Securities Private Placement [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities | $	$ 4,805,000
Securities Private Placement [Member] | Officers [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities | $	$ 75,000
Number of officers participating in the private placement | employee	2
Shares issued	75,000
Warrants outstanding	18,750

Subsequent Events (Details)

Subsequent Events (Details) - USD ($)	Mar. 30, 2016	Jan. 15, 2016	Mar. 30, 2016	Dec. 31, 2015	Dec. 31, 2014
Subsequent Event [Line Items]
Common stock, par value				$ 0.001	$ 0.001
LiveLenz Inc. [Member]
Subsequent Event [Line Items]
Acquisition date				Jan. 15, 2016
Agreement date				Jan. 15, 2016
Consideration Shares [Member] | LiveLenz Inc. [Member]
Subsequent Event [Line Items]
Escrow period				18 months
Subsequent Event [Member]
Subsequent Event [Line Items]
Common shares issued	3,256,000		3,256,000
Proceeds from issuance of common stock, gross			$ 1,953,600
Common stock issued, shares	3,256,000		3,256,000
Common stock, per share price	$ 0.60		$ 0.60
Subsequent Event [Member] | LiveLenz Inc. [Member]
Subsequent Event [Line Items]
Common stock, par value		$ 0.001
Subsequent Event [Member] | Line of Credit [Member]
Subsequent Event [Line Items]
Maximum current borrowing capacity	$ 2,000,000		$ 2,000,000
Subsequent Event [Member] | Line of Credit [Member] | Maximum [Member] | Prime Rate [Member]
Subsequent Event [Line Items]
Basis spread on intrest rate	3.75%
Subsequent Event [Member] | Line of Credit [Member] | Minimum [Member] | Prime Rate [Member]
Subsequent Event [Line Items]
Basis spread on intrest rate	(1.75%)
Subsequent Event [Member] | Consideration Shares [Member] | LiveLenz Inc. [Member]
Subsequent Event [Line Items]
Common shares issued		1,000,000
Shares in escrow, percentage		100.00%
Common stock issued, shares		1,000,000
Subsequent Event [Member] | Additional Shares [Member] | LiveLenz Inc. [Member]
Subsequent Event [Line Items]
Common shares issued		15,000
Common stock issued, shares		15,000