Mobivity (MFON) 10-Q 14 Nov 16 2016 Q3 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	9 Months Ended
	Sep. 30, 2016	Nov. 14, 2016
Document And Entity Information [Abstract]
Entity Registrant Name	MOBIVITY HOLDINGS CORP.
Entity Central Index Key	1,447,380
Document Type	10-Q
Document Period End Date	Sep. 30, 2016
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		33,058,991
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2,016

Condensed Consolidated Balance

Condensed Consolidated Balance Sheets - USD ($)	Sep. 30, 2016	Dec. 31, 2015
Current assets
Cash	$ 273,539	$ 634,129
Restricted cash	1,000,000
Accounts receivable, net of allowance for doubtful accounts of $158,915 and $237,383, respectively	723,724	700,356
Other current assets	161,021	131,345
Total current assets	2,158,284	1,465,830
Goodwill	3,046,108	1,921,072
Intangible assets, net	2,368,537	2,373,689
Other assets	130,996	173,022
TOTAL ASSETS	7,703,925	5,933,613
Current liabilities
Accounts payable	686,985	375,363
Accrued interest	4,112
Accrued and deferred personnel compensation	462,027	414,314
Deferred revenue and customer deposits	272,188	72,624
Notes payable	1,283,085
Other current liabilities	121,898	197,145
Total current liabilities	2,830,295	1,059,446
Non-current liabilities
Notes payable	125,789
Total non-current liabilities	125,789
Total liabilities	2,956,084	1,059,446
Commitments and Contingencies (See Note 9)
Stockholders' equity
Common stock, $0.001 par value; 50,000,000 shares authorized; 33,058,991 and 28,787,991, shares issued and outstanding	33,059	28,788
Equity payable	100,862	100,862
Additional paid-in capital	73,750,605	69,903,527
Accumulated other comprehensive loss	(43,626)
Accumulated deficit	(69,093,059)	(65,159,010)
Total stockholders' equity	4,747,841	4,874,167
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY	$ 7,703,925	$ 5,933,613

Condensed Consolidated Balance3

Condensed Consolidated Balance Sheets (Parenthetical) - USD ($)	Sep. 30, 2016	Dec. 31, 2015
Condensed Consolidated Balance Sheets [Abstract]
Accounts receivable, allowance for doubtful accounts	$ 158,915	$ 237,383
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	50,000,000	50,000,000
Common stock, shares issued	33,058,991	28,787,991
Common stock, shares outstanding	33,058,991	28,787,991

Condensed Consolidated Statemen

Condensed Consolidated Statements of Income and Comprehensive Income - USD ($)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015
Revenues
Revenues	$ 2,182,750	$ 1,303,663	$ 6,102,501	$ 3,335,080
Cost of revenues	619,495	286,503	1,618,461	820,455
Gross margin	1,563,255	1,017,160	4,484,040	2,514,625
Operating expenses
General and administrative	1,139,732	1,068,157	3,125,484	3,276,384
Sales and marketing	1,336,257	1,005,520	3,667,279	2,895,748
Engineering, research, and development	446,447	269,273	1,074,266	584,978
Depreciation and amortization	194,419	105,512	501,866	243,998
Total operating expenses	3,116,855	2,448,462	8,368,895	7,001,108
Loss from operations	(1,553,600)	(1,431,302)	(3,884,855)	(4,486,483)
Other income/(expense)
Interest income	525	506	2,278	1,054
Interest expense	(25,900)		(52,960)
Intangible asset impairment		(21,188)		(21,188)
Change in fair value of derivative liabilities		41,795		34,980
Gain on adjustment in contingent consideration		87,740		89,740
Foreign currency gain	372		1,488
Total other income/(expense)	(25,003)	108,853	(49,194)	104,586
Loss before income taxes	(1,578,603)	(1,322,449)	(3,934,049)	(4,381,897)
Income tax expense
Net loss	(1,578,603)	(1,322,449)	(3,934,049)	(4,381,897)	$ (6,133,046)
Other comprehensive loss, net of income tax
Foreign currency translation adjustments	1,696		(43,626)
Comprehensive loss	$ (1,576,907)	$ (1,322,449)	$ (3,977,675)	$ (4,381,897)
Net loss per share - basic and diluted	$ (0.05)	$ (0.05)	$ (0.12)	$ (0.17)
Weighted average number of shares during the period - basic and diluted	33,059,007	28,480,322	31,965,484	25,973,592

Consolidated Statement of Stock

Consolidated Statement of Stockholders' Equity - USD ($)	Common Stock [Member]	Equity Payable [Member]	Additional Paid-In Capital [Member]	Accumulated Other Comprehensive Loss [Member]	Accumulated Deficit [Member]	Total
Beginning balance, Amount at Dec. 31, 2014	$ 22,748	$ 100,862	$ 62,565,974		$ (59,025,964)	$ 3,663,620
Beginning balance, Shares at Dec. 31, 2014	22,748,193
Issuance of common stock for acquisition, Amount	$ 904		749,356			750,260
Issuance of common stock for acquisition, Shares	903,928
Issuance of common stock for services, Amount	$ 311		362,690			363,001
Issuance of common stock for services, Shares	310,870
Issuance of common stock for financing, Amount	$ 4,805		4,565,695			4,570,500
Issuance of common stock for financing, Shares	4,805,000
Stock based compensation, Amount	$ 20		1,659,812			1,659,832
Stock based compensation, Shares	20,000
Net loss					(6,133,046)	(6,133,046)
Ending balance, Amount at Dec. 31, 2015	$ 28,788	100,862	69,903,527		(65,159,010)	4,874,167
Ending balance, Shares at Dec. 31, 2015	28,787,991
Beginning balance, Amount at Dec. 31, 2015	$ 28,788	100,862	69,903,527		(65,159,010)	4,874,167
Beginning balance, Shares at Dec. 31, 2015	28,787,991
Issuance of common stock for acquisition, Amount	$ 1,015		709,485			710,500
Issuance of common stock for acquisition, Shares	1,015,000
Issuance of common stock for financing, Amount	$ 3,256		1,950,344			$ 1,953,600
Issuance of common stock for financing, Shares	3,256,000					4,805,000
Stock based compensation, Amount			1,187,249			$ 1,187,249
Foreign currency translation adjustment				$ (43,626)		(43,626)
Net loss					(3,934,049)	(3,934,049)
Ending balance, Amount at Sep. 30, 2016	$ 33,059	$ 100,862	$ 73,750,605	$ (43,626)	$ (69,093,059)	$ 4,747,841
Ending balance, Shares at Sep. 30, 2016	33,058,991

Consolidated Statement of Stoc6

Consolidated Statement of Stockholders' Equity (Parenthetical)	12 Months Ended
	Dec. 31, 2015USD ($)
Consolidated Statement of Stockholders' Equity [Abstract]
Issuance of common stock for financing, transaction costs	$ 234,500

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015
OPERATING ACTIVITIES
Net loss	$ (1,578,603)	$ (1,322,449)	$ (3,934,049)	$ (4,381,897)	$ (6,133,046)
Adjustments to reconcile net loss to net cash used in operating activities:
Bad debt expense			152,938	(8,300)
Amortization of deferred financing costs			8,705
Common stock issued for services				363,001
Stock-based compensation			1,187,249	1,218,649
Depreciation and amortization expense	194,419	105,512	501,866	243,998
Change in fair value of derivative liabilities				(34,980)
Loss on disposal of fixed assets			67,185	6,943
Gain on adjustment in contingent consideration		(87,740)		(89,740)
Intangible asset impairment		21,188		21,188
Increase (decrease) in cash resulting from changes in:
Accounts receivable			(175,433)	(379,095)
Other current assets			(22,455)	(82,997)
Other assets			23,100	(43,082)
Accounts payable			235,676	87,614
Accrued interest			4,112
Accrued and deferred personnel compensation			36,989	(40,311)
Deferred revenue and customer deposits			199,479	(109,069)
Other liabilities			(77,525)	146,420
Net cash used in operating activities			(1,792,163)	(3,081,658)
INVESTING ACTIVITIES
Purchases of equipment			(30,209)	(46,506)
Acquisitions			11,088
Cash paid for patent			(20,915)
Capitalized software development costs			(442,267)	(489,850)
Net cash used in investing activities			(482,303)	(536,356)
FINANCING ACTIVITIES
Deferred financing costs			(32,287)
Repayments of notes payable			(4,634)
Proceeds from issuance of common stock, net of issuance costs			1,953,600	4,570,500
Net cash provided by financing activities			1,916,679	4,570,500
Effect of foreign currency translation on cash flow			(2,803)
Net change in cash			(360,590)	952,486
Cash at beginning of period			634,129	848,230	848,230
Cash at end of period	$ 273,539	$ 1,800,716	273,539	1,800,716	$ 634,129
Cash paid during period for:
Interest			52,960
Non-cash investing and financing activities:
Restricted cash proceeds from line of credit			$ 1,000,000
Issuance of common stock for earn-out payable				$ 750,260

Nature of Operations and Basis

Nature of Operations and Basis of Presentation	9 Months Ended
	Sep. 30, 2016
Nature of Operations and Basis of Presentation [Abstract]
Nature of Operations and Basis of Presentation	1. Nature of Operations and Basis of Presentation  Mobivity Holdings Corp. (the “Company” or “we”) is in the business of developing and operating proprietary platforms over which brands and enterprises can conduct national and localized, data-driven mobile marketing campaigns. Our proprietary platforms, consisting of software available to phones, tablets PCs, and Point of Sale (POS) systems, allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to the consumers’ via mobile phones, mobile smartphone applications, and dynamically printed receipt content. We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, through fixed or variable software licensing fees, or via advertising fees.  The accompanying unaudited condensed consolidated financial statements have been prepared in accordance with accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information and with the instructions to Form 10-Q and Rule 8-03 of Regulation S-X promulgated by the Securities and Exchange Commission (“SEC”). Accordingly, they do not include all of the information and disclosures required by GAAP for annual financial statements. The accompanying unaudited consolidated financial statements should be read in conjunction with the condensed consolidated financial statements and notes thereto in the Company’s Annual Report on Form 10-K for the year ended December 31, 2015 filed with the SEC on March 30, 2016 .  In the opinion of management, such statements include all adjustments (consisting only of normal recurring items) which are considered necessary for a fair presentation of our condensed consolidated financial statements as of September 30, 2016 , and for the three and nine months ended September 30, 2016 and 2015 . The results of operations for the three and nine months ended September 30, 2016 are not necessarily indicative of the operating results for the full year ending December 31, 2016 .

Summary of Significant Accounti

Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2016
Summary of Significant Accounting Policies [Abstract]
Summary of Significant Accounting Policies	2. Summary of Significant Accounting Policies  Principles of Consolidation  The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary. All significant intercompany balances and transactions have been eliminated.  Use of Estimates  The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Significant estimates used are those related to stock-based compensation, asset impairments, the valuation and useful lives of depreciable tangible and certain intangible assets, the fair value of common stock used in acquisitions of businesses, the fair value of assets and liabilities acquired in acquisitions of businesses, and the valuation allowance of deferred tax assets. Management believes that these estimates are reasonable; however, actual results may differ from these estimates.  Restricted cash  Restricted cash represent s funds advanced in accordance with the Company’s Working Capital Line of Credit Facility which requires the Company to maintain collateral with a market value greater than or equal to the limit of liability.  Accounts Receivable, Allowance for Doubtful Accounts and Concentrations  Accounts receivable are carried at their estimated collectible amounts. We grant unsecured credit to substantially all of our customers. Ongoing credit evaluations are performed and potential credit losses are charged to operations at the time the account receivable is estimated to be uncollectible. Since we cannot necessarily predict future changes in the financial stability of our customers, we cannot guarantee that our reserves will continue to be adequate.  As of September 30, 2016 , the Company recorded an advance of $160,579 against certain receivables under their Working Capital Line of Credit Facility in accordance with the agreement.  As of September 30, 2016 and December 31, 2015 , we recorded an allowance for doubtful accounts of $158,915 and $237,383 , respectively.  Goodwill and Intangible Assets  Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit's carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit.  Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, non-compete agreements, and software development costs. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from one to twenty years. No significant residual value is estimated for intangible assets.  Software Development Costs Software development costs include direct costs incurred for internally developed products and payments made to independent software developers and/or contract engineers. The Company accounts for software development costs in accordance with the FASB guidance for the costs of computer software to be sold, leased, or otherwise marketed (“ASC Subtopic 985-20”). Software development costs are capitalized once the technological feasibility of a product is established and such costs are determined to be recoverable. Technological feasibility of a product encompasses technical design documentation and integration documentation, or the completed and tested product design and working model. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable against future revenues. Technological feasibility is evaluated on a project-by-project basis. Amounts related to software development that are not capitalized are charged immediately to the appropriate expense account. Amounts that are considered ‘research and development’ that are not capitalized are immediately charged to engineering, research, and development expense. Capitalized costs for those products that are cancelled or abandoned are charged to product development expense in the period of cancellation. Commencing upon product release, capitalized software development costs are amortized to “Amortization Expense - Development” based on the straight-line method over a twenty-four month period. The Company evaluates the future recoverability of capitalized software development costs on an annual basis. For products that have been released in prior years, the primary evaluation criterion is ongoing relations with the customer.  Impairment of Long-Lived Assets  We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate.  Foreign Currency Translation  The Company translates the financial statements of its foreign subsidiary from the local (functional) currency into US Dollars using the year or reporting period end or average exchange rates in accordance with the requirements of Accounting Standards Codification subtopic 830-10, Foreign Currency Matters (“ASC 830-10”) . Assets and liabilities of these subsidiaries were translated at exchange rates as of the balance sheet date. Revenues and expenses are translated at average rates in effect for the periods presented. The cumulative translation adjustment is included in the accumulated other comprehensive gain (loss) within shareholders’ equity. Foreign currency transaction gains and losses arising from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in the unaudited Condensed Consolidated Statements of Income and Comprehensive Income.  Revenue Recognition and Concentrations  Our SmartReceipt and C4 Mobile Marketing and customer relationship management are hosted solutions. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month to month basis with no contractual term and is collected by credit card. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue.  We generate revenue from the Stampt App through customer agreements with business owners. Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers. The subscription fee is billed each month to the business owner. Revenue is recognized monthly as the subscription revenues are billed. There are no per-minute or transaction fees associated with the Stampt App.  During the nine months ended September 30, 2016 and 2015 , one customer accounted for 50% and 32% , respectively, of our revenues.  Comprehensive Income (Loss)  Comprehensive income (loss) is defined as the change in equity during a period from transactions and other events and circumstances from non-owner sources. We are required to record all components of comprehensive income (loss) in the consolidated financial statements in the period in which they are recognized. Net income (loss) and other comprehensive income (loss), including foreign currency translation adjustments and unrealized gains and losses on investments, are reported, net of their related tax effect, to arrive at comprehensive income (loss). For the three and nine months ended September 30, 2016 , the comprehensive loss was $1,576,907 and $3,977,675 , respectively. For the three and nine months ended September 30, 2015 , the comprehensive loss was equal to the net loss.  Net Loss Per Common Share  Basic net loss per share excludes any dilutive effects of options, shares subject to repurchase and warrants. Diluted net loss per share includes the impact of potentially dilutive securities. During the three and nine months ended September 30, 2016 and 2015 , we had securities outstanding which could potentially dilute basic earnings per share in the future, but were excluded from the computation of diluted net loss per share, as their effect would have been anti-dilutive.  Reclassifications  Certain amounts from prior periods have been reclassified to conform to the current period presentation.  Recent Accounting Pronouncements  Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.  In February 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2016-02, “Leases (Topic 842)”. Under this guidance, an entity is required to recognize right-of-use assets and lease liabilities on its balance sheet and disclose key information about leasing arrangements. This guidance offers specific accounting guidance for a lessee, a lessor and sale and leaseback transactions. Lessees and lessors are required to disclose qualitative and quantitative information about leasing arrangements to enable a user of the financial statements to assess the amount, timing and uncertainty of cash flows arising from leases. This guidance is effective for annual reporting periods beginning after December 15, 2018, including interim periods within that reporting period, and requires a modified retrospective adoption, with early adoption permitted. The Company is currently evaluating the impact of the adoption of this standard will have on our consolidated financial statements.  In March 2016, the FASB issued ASU 2016-09, “Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting”. The standard is intended to simplify several areas of accounting for share-based compensation arrangements, including the income tax impact, classification on the statement of cash flows and forfeitures. ASU 2016-09 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016, and early adoption is permitted. The Company elected to early adopt the new guidance in the second quarter of fiscal year 2016 which requires us to reflect any adjustments as of January 1, 2016, the beginning of the annual period that includes the interim period of adoption. The primary impact of adoption was the recognition of additional stock compensation expense and paid-in capital for all periods in fiscal year 2016. Additional amendments to the recognition of excess tax benefits, accounting for income taxes and minimum statutory withholding tax requirements had no impact to retained earnings as of January 1, 2016, where the cumulative effect of these changes are required to be recorded. We have elected to account for forfeitures as they occur to determine the amount of compensation cost to be recognized in each period.  Adoption of the new standard impacted our previously reported quarterly results for the fiscal year 2016 as follows:      Three Months Ended  March 31, 2016  As reported As adjusted  Income statement:  Net loss $ (1,288,989) $ (1,359,226)  Comprehensive net loss $ (1,352,208) $ (1,422,445)  Net loss per share - basic and diluted $ (0.04) $ (0.05)   Balance Sheet:  Common stock, equity payable and paid in capital $ 73,053,886 $ 73,124,123  Retained earnings $ (66,447,999) $ (66,518,236)  In April 2015, the FASB issued ASU 2015-05 regarding Subtopic 350-40, “Intangibles - Goodwill and Other - Internal-Use Software.” The amendments in ASU 2015-05 provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the customer should account for the software license element of the arrangement consistent with other software licenses. If a cloud computing arrangement does not include a software license, the customer should account for the arrangement as a service contract. The amendments in ASU 2015-05 are effective for annual and interim periods beginning after December 15, 2015. Early adoption is permitted. The amendments in ASU 2015-05 may be applied either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. The Company is currently evaluating the impact of the adoption of this standard will have on our consolidated financial statements.  In May 2014, the FASB issued ASU 2014-09 regarding ASC Topic 606, “Revenue from Contracts with Customers.” ASU 2014-09 provides principles for recognizing revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In August 2015, the FASB issued ASU 2015-14 to defer the effective date by one year with early adoption permitted as of the original effective date. ASU 2014-09 will be effective for our fiscal year beginning January 1, 2018 unless we elect the earlier date of January 1, 2017. In addition, the FASB issued ASU 2016-08, ASU 2016-10, and ASU 2016-12 in March 2016, April 2016, and May 2016, respectively, to help provide interpretive clarifications on the new guidance in ASC Topic 606. The Company is currently evaluating the accounting, transition, and disclosure requirements of the standard and cannot currently estimate the financial statement impact of adoptio n.

Acquisitions

Acquisitions	9 Months Ended
	Sep. 30, 2016
Acquisitions [Abstract]
Acquisitions	3. Acquisitions  LiveLenz Acquisition  On January 15, 2016, we acquired all of the outstanding capital stock of LiveLenz Inc., a Nova Scotia corporation (“LiveLenz”), pursuant to an agreement dated January 15, 2016 among the Company and the stockholders of LiveLenz. Pursuant to the agreement, we acquired all of the capital stock of LiveLenz in consideration of our issuance of 1,000,000 shares (“Consideration Shares”) of our common stock to the LiveLenz stockholders, our issuance of an additional 15,000 share of our common stock in satisfaction of certain liabilities of LiveLenz, and the assumption of their existing liabilities. The agreement included customary representations, warranties, and covenants by us and the LiveLenz stockholders, including the LiveLenz stockholders’ agreement to indemnify us against certain claims or losses resulting from certain breaches of representations, warranties or covenants by the LiveLenz stockholders in the agreement. Pursuant to the agreement, the LiveLenz stockholders have agreed to adjust the number of Consideration Shares downward based on LiveLenz’ working capital as of the closing and in the event of any claims for indemnification by us. The LiveLenz stockholders have agreed that 100% of the Consideration Shares will be escrowed for a period of 18 months and subject to forfeiture based on indemnification claims by us or the final determination of LiveLenz’ working capital as of the closing date.  The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:      Cash $ 11,088  Accounts receivable, net 718  Inventory 4,457  Other assets 2,617  Fixed assets 4,407  Intangible assets 20,300  Goodwill 1,125,036  Total assets acquired 1,168,623  Liabilities assumed (458,123)  Net assets acquired $ 710,500  The purchase price consists of the following:      Common stock $ 710,500  Total purchase price $ 710,500  The following information presents unaudited pro forma consolidated results of operations for the nine months ended September 30, 2015 as if the Livelenz acquisition described above had occurred on January 1, 2015. The pro forma financial information is not necessarily indicative of the operating results that would have occurred if the acquisition been consummated as of the date indicated, nor are they necessarily indicative of future operating results.      Mobivity Holdings Corp.  Unaudited Pro Forma Condensed Consolidated Statement of Operations  Nine Months Ended September 30, 2015   Mobivity Livelenz Pro forma adjustments Pro forma combined  Revenues  Revenues $ 3,335,080 $ 187,059 $ - $ 3,522,139  Cost of revenues 820,455 59,230 - 879,685  Gross margin 2,514,625 127,829 - 2,642,454   Operating expenses  General and administrative 3,276,384 64,297 - 3,340,681  Sales and marketing 2,895,748 191,180 - 3,086,928  Engineering, research, and development 584,978 - - 584,978  Depreciation and amortization 243,998 2,819 - 246,817  Total operating expenses 7,001,108 258,296 - 7,259,404   Loss from operations (4,486,483) (130,467) - (4,616,950)   Other income/(expense)  Interest income 1,054 - - 1,054  Interest expense - (31,658) - (31,658)  Change in fair value of derivative liabilities 34,980 - - 34,980  Intangible asset impairment (21,188) - - (21,188)  Gain on adjustment in contingent consideration 89,740 89,740  Foreign Currency Gain/(Loss) - 30,426 - 30,426  Total other income/(expense) 104,586 (1,232) - 103,354   Loss before income taxes (4,381,897) (131,699) - (4,513,596)   Income tax expense - - - -   Net loss $ (4,381,897) $ (131,699) $ - $ (4,513,596)   Net loss per share - basic and diluted $ (0.17) $ (0.17)   Weighted average number of shares during the period - basic and diluted 25,973,592 25,973,592 

Goodwill and Purchased Intangib

Goodwill and Purchased Intangibles	9 Months Ended
	Sep. 30, 2016
Goodwill and Purchased Intangibles [Abstract]
Goodwill and Purchased Intangibles	4. Goodwill and Purchased Intangibles  Goodwill  The carrying value of goodwill at September 30, 2016 and December 31, 2015 was $3,046,108 and $1,921,072 , respectively.  Intangible assets  The following table presents details of our purchased intangible assets as of September 30, 2016 and December 31, 2015 :      Balance at December 31, 2015 Additions Impairments Amortization Fx and Other Balance at September 30, 2016  Patents and trademarks $ 78,931 $ 32,915 $ - $ (7,789) $ 1,295 $ 105,352  Customer and merchant relationships 1,373,513 - - (124,865) - 1,248,648  Non-compete agreement - 7,200 - (5,599) 729 2,330  Trade name 135,567 1,100 - (12,495) 119 124,291  Acquired technology 187,298 - - (17,027) - 170,271  $ 1,775,309 $ 41,215 $ - $ (167,775) $ 2,143 $ 1,650,892  The intangible assets are being amortized on a straight line basis over their estimated useful lives of one to twenty years.  The Company recorded an impairment charge for patent application fees that were not granted of $21,188 for both the three and nine months ended September 30, 2015 .  Amortization expense for intangible assets was $61,016 and $53,692 for the three months ended September 30, 2016 and 2015 , respectively.  Amortization expense for intangible assets was $167,775 and $161,076 for the nine months ended September 30, 2016 and 2015 , respectively.  The estimated future amortization expense of our intangible assets as of September 30, 2016 is as follows:      Year ending December 31, Amount  2016 $ 57,168  2017 218,418  2018 218,075  2019 218,075  2020 217,381  Thereafter 721,775  Total $ 1,650,892

Software Development Costs

Software Development Costs	9 Months Ended
	Sep. 30, 2016
Software Development Costs [Abstract]
Software Development Costs	5. Software Development Costs  The Company has capitalized certain costs for software developed or obtained for internal use during the application development stage as it relates to specific contracts. The amounts capitalized include external direct costs of services used in developing internal-use software and for payroll and payroll-related costs of employees directly associated with the development activities.  The following table presents details of our software development costs as of September 30, 2016 and December 31, 2015 :      Balance at December 31, 2015 Additions Amortization Balance at September 30, 2016  Software Development Costs $ 598,380 $ 442,267 $ (323,002) $ 717,645  $ 598,380 $ 442,267 $ (323,002) $ 717,645  Software development costs are being amortized on a straight line basis over their estimated useful life of two years.  Amortization expense for software development costs was $134,590 and $50,262 for the three months ended September 30, 2016 and 2015 , respectively.  Amortization expense for software development costs was $323,002 and $77,055 for the nine months ended September 30, 2016 and 2015 , respectively.  The estimated future amortization expense of software development costs as of September 30, 2016 is as follows:      Year ending December 31, Amount  2016 $ 147,076  2017 421,410  2018 149,159  2019 -  2020 -  Thereafter -  Total $ 717,645

Notes Payable and Interest Expe

Notes Payable and Interest Expense	9 Months Ended
	Sep. 30, 2016
Notes Payable and Interest Expense [Abstract]
Notes Payable and Interest Expense	6. Notes Payable and Interest Expense  The following table presents details of our notes payable as of September 30, 2016 and December 31, 2015:     Facility Maturity Interest Rate Balance at September 30, 2016 Balance at December 31, 2015  BDC Term Loan December 15, 2017 12% $ 343,665 $ -  ACOA Note May 1, 2021 - 65,209 -  SVB Working Capital Line of Credit Facility March 30, 2018 Variable 1,000,000 -  Total Debt 1,408,874 -  Less current portion (1,283,085) -  Long-term debt, net of current portion $ 125,789 $ -  BDC Term Loan  On January 8, 2016, Livelenz (a wholly-owned subsidiary of the Company,) entered into an amendment of their original loan agreement dated August 26, 2011 with the Business Development Bank of Canada (“BDC”). Under this agreement the loan will mature, and the commitments will terminate on December 15, 2017.  ACOA Note  On April 29, 2016, Livelenz (a wholly-owned subsidiary of the Company), entered into an amendment of the original agreement dated December 2, 2014 with the Atlantic Canada Opportunities Agency (“ACOA”). Under this agreement the note will mature, repayments beg a n on June 1, 2016, and the commitments will terminate on May 1, 2021.  SVB Working Capital Line of Credit Facility  In March 2016, we entered into a Working Capital Line of Credit Facility (the “Facility”) with Silicon Valley Bank (“SVB”) to provide up to $2 million to finance our general working capital needs. The Facility is funded based on cash on deposit balances and advances against our accounts receivable based on customer invoicing. Interest on Facility borrowings is calculated at rates between the prime rate minus 1.75% and prime rate plus 3.75% based on the borrowing base formula used at the time of borrowing. The Facility contains standard events of default, including payment defaults, breaches of representations, breaches of affirmative or negative covenants, and bankruptcy. During the nine months ended September 30, 2016 , the Company borrowed $1,000,000 , under this facility.  Under the terms of the Facil i ty, the Company is obligated to pay a commitment fee on the available unused amount of the Facility commitments equal to 0.5% per annum.  The Company capitalized debt issuance costs of $32,287 as of September 30, 2016 related to the Facility, which are being amortized on a straight-line basis to interest expense over the two -year term of the Facility.  Interest Expense  Interest expense was $25,900 and $0 during the three months ended September 30, 2016 and 2015 , respectively .  Interest expense was $52,960 and $0 during the nine months ended September 30, 2016 and 2015 , respectively.

Stockholders_ Equity

Stockholders’ Equity	9 Months Ended
	Sep. 30, 2016
Stockholders’ Equity [Abstract]
Stockholders’ Equity	7. Stockholders’ Equity  Common Stock  2015  On January 13, 2015, Michael Bynum, president and a member of the board of directors of Mobivity Holdings Corp, resigned as an officer, director and employee of the Company and all subsidiaries. In connection with Mr. Bynum's resignation, he and the Company entered into a customary separation agreement providing for mutual releases and other standard covenants and acknowledgements. In addition, the separation agreement modified Mr. Bynum's rights to severance under his employment agreement dated May 17, 2013 with the Company. Pursuant to his employment agreement, Mr. Bynum was entitled to one year of salary, or $200,000 , upon his resignation. However, under the separation agreement, Mr. Bynum agreed to accept 260,870 shares of the common stock of the Company in lieu of cash severance. The shares were valued on the closing market price on the date of the separation agreement of January 9, 2015 of $1.15 which provided a fair market value of the share consideration of $300,001 . In addition, pursuant to his employment agreement, Mr. Bynum's options would continue to vest for three months following his resignation and all vested options would remain exercisable for a period of six months following his resignation. However, under the separation agreement, Mr. Bynum agreed that his options would cease vesting upon his resignation, all unvested options would expire upon resignation and all vested options would remain exercisable for a period of 12 months following his resignation.  On January 21, 2015, the board of directors of Mobivity Holdings Corp. appointed William Van Epps to serve as executive chairman of the Company. In connection with the appointment, the Company entered into an employment agreement dated January 19, 2015 with Mr. Van Epps. Pursuant to his employment agreement, the Company has agreed to pay Mr. Van Epps a base salary $310,000 , subject to annual review by the board. The Company has also agreed to pay Mr. Van Epps a signing bonus of 50,000 shares of the Company’s common stock. The shares were valued on the closing market price on the date of the employment agreement of January 19, 2015 of $1.26 which provided a fair market value of the share consideration of $63,000 .  In March 2015, we conducted the private placement of our securities for the gross proceeds of $4,805,000 . In the private placement, we sold 4,805,000 units of our securities at a price of $1.00 per unit. As of May 1, 2015, net proceeds of $4,570,500 have been received by the Company (this amount is less offering costs of $234,500 ). Each unit consists of one share of our common stock and a common stock purchase warrant to purchase one -quarter share of our common stock, over a five year period, at an exercise price of $1.20 per share and grant date fair value of $0.93 . We entered into a Registration Rights Agreement with the investors, pursuant to which we agreed to cause a resale registration statement covering the common shares made part of the units to be filed by April 30, 2015.  EGE acted as placement agent for the private placement and received $234,500 in commissions from us. In addition, for its services as placement agent, we issued to EGE warrants to purchase an aggregate of 293,125 warrants, exercisable for a period of five years from the closing date. We issued 234,500 warrants at an exercise price of $1.00 and 58,625 warrants at an exercise price of $1.20 .  On July 31, 2015 we issued 903,928 shares of our common stock in satisfaction of the SmartReceipt earn-out payable. The earn-out payment was at the rate of $1.85 per share as further described in Note 10.  On August 14, 2015 we issued 20,000 Restricted Stock Units to a former employee at $1.18 per share for services and recorded share-based compensation of $23,800 in general and administrative expense.  2016  On January 15, 2016, we acquired all of the outstanding capital stock of LiveLenz in consideration of our issuance of 1,000,000 shares (“Consideration Shares”) of our common stock to the LiveLenz stockholders and our issuance of an additional 15,000 share of our common stock in satisfaction of certain liabilities of LiveLenz. The LiveLenz stockholders have agreed that 100% of the Consideration Shares will be escrowed for a period of 18 months and subject to forfeiture based on indemnification claims by us or the final determination of LiveLenz’ working capital as of the closing date. The Consideration Shares were valued using the closing price on the acquisition closing date of $0.70 per share for a total acquisition purchase price of $710,500 .  In March 2016, we conducted the private placement of 3,256,000 shares of our common stock, at a price of $0.60 per share, for the gross proceeds of $1,953,600 . The offering was conducted by our management and no commission or other selling fees were paid by us. Pursuant to the terms of the offering, we entered into registration rights agreement with the investors pursuant to which we agreed to file with the SEC a resale registration statement covering the common shares. The registration statement was declared effective by the SEC on August 8, 2016 .  Stock-based Plans  Stock Option Activity  The following table summarizes stock option activity for the year ended December 31, 2015 and for the nine months ended September 30, 2016 :      Options  Outstanding at December 31, 2014 5,382,923  Granted 3,348,000  Exercised -  Canceled/forfeited/expired (3,687,695)  Outstanding at December 31, 2015 5,043,228  Granted 1,621,500  Exercised -  Canceled/forfeited/expired (842,051)  Outstanding at September 30, 2016 5,822,677   The weighted average exercise price of stock options granted during the period was $0.72 and the related weighted average grant date fair value was $0.61 per share.  2015  On January 1, 2015, the Company granted one employee 15,000 options to purchase shares of the Company common stock at the closing price as of January 1, 2015 of $1.19 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 1, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.07 was $16,050 .  On January 22, 2015, the Company granted one employee 900,000 options to purchase shares of the Company common stock at the closing price as of January 22, 2015 of $1.28 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until January 22, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.15 was $1,035,000 .  On January 22, 2015, the Company granted three employees 471,500 options to purchase shares of the Company common stock at the closing price as of January 22, 2015 of $1.28 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 22, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.15 was $542,225 .  On February 11, 2015, the Company granted one employee 3,000 options to purchase shares of the Company common stock at the closing price as of February 11, 2015 of $1.20 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until February 11, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $3,240 .  On February 16, 2015, the Company granted one employee 300,000 options to purchase shares of the Company common stock at the closing price as of February 16, 2015 of $1.30 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until February 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.17 was $351,000 .  On March 2, 2015, the Company granted one employee 100,000 options to purchase shares of the Company common stock at the closing price as of March 2, 2015 of $1.20 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until March 2, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $108,000 .  On April 16, 2015, the Company granted five employees 445,000 options to purchase shares of the Company common stock at the closing price as of April 16, 2015 of $1.20 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until April 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $480,600 .  On April 27, 2015, the Company granted one employee 20,000 options to purchase shares of the Company common stock at the closing price as of April 27, 2015 of $1.10 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until April 27, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.99 was $19,800 .  On May 4, 2015, the Company granted two employees 25,000 options to purchase shares of the Company common stock at the closing price as of May 4, 2015 of $1.00 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until May 4, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.90 was $22,500 .  On May 13, 2015, the Company granted one employee 20,000 options to purchase shares of the Company common stock at the closing price as of May 13, 2015 of $0.99 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until May13, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.89 was $17,800 .  On June 1, 2015, the Company granted one employee 2,000 options to purchase shares of the Company common stock at the closing price as of June 1, 2015 of $0.85 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until June 1, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.77 was $1,540 .  On August 20, 2015, the Company granted three employees 400,000 options to purchase shares of the Company common stock at the closing price as of August 20, 2015 of $0.75 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until August 20, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.67 was $268,000 .  On October 16, 2015, the Company granted 18 employees 514,000 options to purchase shares of the Company common stock at the closing price as of October 16, 2015 of $0.48 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until October 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 116% and a call option value of $0.36 was $185,040 .  On November 19, 2015, the Company granted four employees 132,500 options to purchase shares of the Company common stock at the closing price as of November 19, 2015 of $0.41 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until November 19, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 116% and a call option value of $0.31 was $41,075 .   2016  On January 15, 2016, the Company granted four employees 167,500 options to purchase shares of the Company common stock at the closing price as of January 15, 2016 of $0.70 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 15, 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.59 was $98,825 .  On January 19, 2016, the Company granted one employee 500,000 options to purchase shares of the Company common stock at the closing price as of January 19, 2016 of $0.70 per share. The options vest 300,000 in equal monthly installments over 48 months, 100,000 upon a four -year cliff or $13 million in annual reported revenue, whichever is earlier to occur, and 100,000 upon a four -year cliff or $22 million in annual reported revenue, whichever is earlier to occur and are exercisable until January 15, 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.59 was $295,000 .  On March 24, 2016, the Company granted nine employees 258,000 options to purchase shares of the Company common stock at the closing price as of March 24, 2016 of $0.70 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until March 24, 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.59 was $152,220 .  On August 23 , 2016, the Company granted four employees 695,000 options to purchase shares of the Company common stock at the closing price as of August 23, 2016 of $0.75 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until August 23 , 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.6 3 was $4 40,573 .   Stock-Based Compensation Expense from Stock Options and Warrants  The impact on our results of operations of recording stock-based compensation expense for the three and nine months ended September 30, 2016 and 2015 were as follows:      Three Months Ended Nine Months Ended  September 30, September 30,  2016 2015 2016 2015  General and administrative $ 234,069 $ 198,106 $ 720,058 $ 604,709  Sales and marketing 87,646 77,887 259,647 191,516  Engineering, research, and development 37,371 30,789 120,986 75,240  $ 359,086 $ 306,782 $ 1,100,691 $ 871,465  Valuation Assumptions  The fair value of each stock option award was calculated on the date of grant using the Black-Scholes option pricing model. The following weighted average assumptions were used for the nine months ended September 30, 2016 and 2015 .      Nine Months Ended  September 30,  2016 2015  Risk-free interest rate 1.42 % 1.58 %  Expected life (years) 6.00 6.02  Expected dividend yield - % - %  Expected volatility 114 % 132 %  The risk-free interest rate assumption is based upon published interest rates appropriate for the expected life of our employee stock options.  The expected life of the stock options represents the weighted-average period that the stock options are expected to remain outstanding and was determined based on historical experience of similar awards, giving consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior as influenced by changes to the terms of its stock-based awards.  The dividend yield assumption is based on our history of not paying dividends and no future expectations of dividend payouts.  The expected volatility in 2016 and 2015 is based on the historical publicly traded price of our common stock.  Restricted stock units  The following table summarizes restricted stock unit activity under our stock-based plans for the year ended December 31, 2015 and for the nine months ended September 30, 2016 :    Shares Weighted Average Grant Date Fair Value Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value  Outstanding at December 31, 2014 591,436 $ 0.75 0.89 $ 305,572  Awarded 82,501 $ 0.29 - $ -  Released (20,000) $ 1.18 - $ -  Canceled/forfeited/expired - $ - - $ -  Outstanding at December 31, 2015 653,937 $ 0.32 0.08 $ 339,570  Awarded 224,405 $ 0.72 - $ -  Released - $ - - $ -  Canceled/forfeited/expired - $ - - $ -  Outstanding at September 30, 2016 878,342 $ 0.42 - $ 790,508   Expected to vest at September 30, 2016 878,342 $ - - $ 790,508  Exercisable at September 30, 2016 741,062 $ - - $ 666,956  Unvested at September 30, 2016 167,010 $ - - $ 150,309  Unrecognized expense at September 30, 2016 $ 113,444  2015  On January 22, 2015 the Company granted three independent directors a total of 62,501 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning January 31, 2015. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) January 22, 2018, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.  On February 10, 2015 the Company granted an employee 20,000 restricted stock units in accordance with a separation agreement. The units were valued based on the closing stock price on the date of grant. All units vest equally in 6 monthly installments beginning on the grant date. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement were issued on August 14, 2015 in accordance with the agreement.  2016  On April 1, 2016 the Company granted five independent directors a total of 116,070 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning April 1, 2016. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) April 1, 2019, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.  On A ugust 23 , 2016 the Company granted five independent directors a total of 108,335 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning A ugust 23 , 2016. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) A ugust 23 , 2019, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.  Stock Based Compensation from Restricted Stock  The impact on our results of operations of recording stock-based compensation expense for restricted stock units for the three and nine months ended September 30, 2016 and 2015 was as follows:      Three Months Ended Nine Months Ended  September 30, September 30,  2016 2015 2016 2015  General and administrative $ 28,970 $ 145,403 $ 86,558 $ 347,184  $ 28,970 $ 145,403 $ 86,558 $ 347,184  As of September 30, 2016 , there was unearned restricted stock unit compensation as described in the tables above. If there are any modifications or cancellations of the underlying unvested awards, we may be required to accelerate, increase or cancel all or a portion of the remaining unearned restricted unit compensation expense. Future unearned restricted unit compensation will increase to the extent we grant additional equity awards.  Warrants Issued to Non-Employees  We issued warrants to purchase 150,556 shares of common stock to non-employees in 2010 and 2011. The valuation assumptions used are consistent with the valuation information for options above. A summary of non-employee warrant activity from December 31, 2015 to September 30, 2016 is presented below:      Number Outstanding  Outstanding at December 31, 2015 33,333  Granted -  Exercised -  Canceled/forfeited/expired (33,333)  Outstanding at September 30, 2016 -  Warrants Issued to Investors and Placement Agents  2015  In March 2015, we issued warrants to purchase of 1,259,875 shares of common stock at $1.20 per share in connection with the equity financing. The grant date fair value of the warrants was $1,170,067 or $0.93 per share. Additionally, we issued to EGE warrants to purchase an aggregate of 234,500 shares, exercisable for a period of five years from the closing date, at an exercise price of $1.00 per share. The grant date fair value of these warrants was $225,358 or $0.96 per share  At September 30, 2016 , we have warrants to purchase 7,859,154 shares of common stock at $1.20 per share and 605,185 at $1.00 per share, respectively, which are outstanding. Of this amount, warrants to purchase 5,153,358 shares expire in 2018 , warrants to purchase 1,816,606 shares expire in 2019 , and warrants to purchase 1,494,375 shares expire in 2020 .

Fair Value Measurements

Fair Value Measurements	9 Months Ended
	Sep. 30, 2016
Fair Value Measurements [Abstract]
Fair Value Measurements	8. Fair Value Measurements  Fair value is defined as an exit price, representing the amount that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants. As such, fair value is a market-based measurement that should be determined based on assumptions that market participants would use in pricing an asset or liability. As a basis for considering such assumptions, the authoritative guidance establishes a three-tier value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs other than the quoted prices in active markets that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which requires us to develop our own assumptions. This hierarchy requires companies to use observable market data, when available, and to minimize the use of unobservable inputs when determining fair value. On a recurring basis, we measure certain financial assets and liabilities at fair value.  The following table presents assets that are measured and recognized at fair value as of September 30, 2016 on a recurring and non-recurring basis:      Description Level 1 Level 2 Level 3 Gains (Losses)  Goodwill (non-recurring) $ - $ - $ 3,046,108 $ -  Intangibles, net (non-recurring) $ - $ - $ 2,368,537 $ -  The following table presents assets that are measured and recognized at fair value as of December 31, 2015 on a recurring and non-recurring basis:     Description Level 1 Level 2 Level 3 Gains (Losses)  Goodwill (non-recurring) $ - $ - $ 1,921,072 $ -  Intangibles, net (non-recurring) $ - $ - $ 2,373,689 $ (21,188)

Commitments and Contingencies

Commitments and Contingencies	9 Months Ended
	Sep. 30, 2016
Commitments and Contingencies [Abstract]
Commitments and Contingencies	9. Commitments and Contingencies  Lease Abandonment  On June 8, 2015, the Company incurred a lease abandonment charge of $54,849 for the three and nine months ended September 30, 2015 , for the former corporate headquarters located at 58 W. Buffalo St. Suite #200 in Chandler, Arizona. Due to the growth of the Company, occupancy has been taken under a new leased spaced. The Company estimated the liability under operating lease agreements and accrued lease abandonment costs in accordance with Accounting Standards Codification (“ASC”) 420, Exit or Disposal Cost Obligation ("ASC 420"), as the Company has no future economic benefit from the abandoned space and the lease does not terminate until November 30, 2015. All leased space related to this lease was abandoned and ceased to be used by the Company on June 30, 2015.  Litigation  As of the date of this report, there are no pending legal proceedings to which we or our properties are subject.

Related Party Transactions

Related Party Transactions	9 Months Ended
	Sep. 30, 2016
Related Party Transactions [Abstract]
Related Party Transactions	10. Related Party Transactions  As discussed previously, we conducted the private placement of our securities during nine months ended September 30, 2015 for the gross proceeds of $4,805,000 . Two officers and two directors of the company participated in the private placement investing a total of $2,150,000 , resulting in 2,150,000 common stock shares and 537,500 of common stock purchase warrants.  As discussed previously, we conducted the private placement of our securities during the nine months ended September 30, 2016 for the gross proceeds of $1,953,600 . One officer and one director of the company participated in the private placement investing a total of $1,025,000 , resulting in 1,708,333 common stock shares.

Subsequent Events

Subsequent Events	9 Months Ended
	Sep. 30, 2016
Subsequent Events [Abstract]
Subsequent Events	11. Subsequent Events  2016 Warrant Exercise  Between September 29 and October 31, 2016, we conducted an offer to the holders of our outstanding common stock purchase warrants pursuant to which our warrant holders were permitted to exercise their warrants at a reduced exercise price for a period expiring on October 31, 2016. At the commencement of the warrant offer, there were warrants outstanding that entitled their holders to purchase 8,551,168 shares of our common stock at exercise prices of $1.00 and $1.20 per share. The holders of all warrants were allowed to conduct cash-based exercises of their warrants at an exercise price of $0.70 per share up through October 31, 2016. We undertook this limited-time warrant exercise price reduction in order to raise additional capital without incurring further potential dilution to our stockholders. In addition, through the warrant holders’ acceptance of our offer, we could significantly reduce the number of outstanding warrants and thereby simplify our capital structure. As of the close of the warrant offer, there have been 3,329,990 warrants exercised to purchase 3,329,990 shares of our common stock, resulting in additional capital of $2,330,993 . The warrant offer was conducted by our management and there were no commissions paid by us in connection with the solicitation. 

Summary of Significant Accoun19

Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2016
Summary of Significant Accounting Policies [Abstract]
Principles of Consolidation	Principles of Consolidation  The consolidated financial statements include the accounts of the Company and its wholly-owned subsidiary. All significant intercompany balances and transactions have been eliminated.
Use of Estimates	Use of Estimates  The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of expenses during the reporting period. Significant estimates used are those related to stock-based compensation, asset impairments, the valuation and useful lives of depreciable tangible and certain intangible assets, the fair value of common stock used in acquisitions of businesses, the fair value of assets and liabilities acquired in acquisitions of businesses, and the valuation allowance of deferred tax assets. Management believes that these estimates are reasonable; however, actual results may differ from these estimates.
Restricted Cash	Restricted cash  Restricted cash represent s funds advanced in accordance with the Company’s Working Capital Line of Credit Facility which requires the Company to maintain collateral with a market value greater than or equal to the limit of liability.
Accounts Receivable, Allowance for Doubtful Accounts and Concentrations	Accounts Receivable, Allowance for Doubtful Accounts and Concentrations  Accounts receivable are carried at their estimated collectible amounts. We grant unsecured credit to substantially all of our customers. Ongoing credit evaluations are performed and potential credit losses are charged to operations at the time the account receivable is estimated to be uncollectible. Since we cannot necessarily predict future changes in the financial stability of our customers, we cannot guarantee that our reserves will continue to be adequate.  As of September 30, 2016 , the Company recorded an advance of $160,579 against certain receivables under their Working Capital Line of Credit Facility in accordance with the agreement.  As of September 30, 2016 and December 31, 2015 , we recorded an allowance for doubtful accounts of $158,915 and $237,383 , respectively.
Goodwill and Intangible Assets	Goodwill and Intangible Assets  Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit's carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit.  Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, non-compete agreements, and software development costs. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from one to twenty years. No significant residual value is estimated for intangible assets.
Software Development Costs	Software Development Costs Software development costs include direct costs incurred for internally developed products and payments made to independent software developers and/or contract engineers. The Company accounts for software development costs in accordance with the FASB guidance for the costs of computer software to be sold, leased, or otherwise marketed (“ASC Subtopic 985-20”). Software development costs are capitalized once the technological feasibility of a product is established and such costs are determined to be recoverable. Technological feasibility of a product encompasses technical design documentation and integration documentation, or the completed and tested product design and working model. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable against future revenues. Technological feasibility is evaluated on a project-by-project basis. Amounts related to software development that are not capitalized are charged immediately to the appropriate expense account. Amounts that are considered ‘research and development’ that are not capitalized are immediately charged to engineering, research, and development expense. Capitalized costs for those products that are cancelled or abandoned are charged to product development expense in the period of cancellation. Commencing upon product release, capitalized software development costs are amortized to “Amortization Expense - Development” based on the straight-line method over a twenty-four month period. The Company evaluates the future recoverability of capitalized software development costs on an annual basis. For products that have been released in prior years, the primary evaluation criterion is ongoing relations with the customer.
Impairment of Long-Lived Assets	Impairment of Long-Lived Assets  We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate.
Foreign Currency Translation	Foreign Currency Translation  The Company translates the financial statements of its foreign subsidiary from the local (functional) currency into US Dollars using the year or reporting period end or average exchange rates in accordance with the requirements of Accounting Standards Codification subtopic 830-10, Foreign Currency Matters (“ASC 830-10”) . Assets and liabilities of these subsidiaries were translated at exchange rates as of the balance sheet date. Revenues and expenses are translated at average rates in effect for the periods presented. The cumulative translation adjustment is included in the accumulated other comprehensive gain (loss) within shareholders’ equity. Foreign currency transaction gains and losses arising from exchange rate fluctuations on transactions denominated in a currency other than the functional currency are included in the unaudited Condensed Consolidated Statements of Income and Comprehensive Income.
Revenue Recognition and Concentrations	Revenue Recognition and Concentrations  Our SmartReceipt and C4 Mobile Marketing and customer relationship management are hosted solutions. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month to month basis with no contractual term and is collected by credit card. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue.  We generate revenue from the Stampt App through customer agreements with business owners. Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers. The subscription fee is billed each month to the business owner. Revenue is recognized monthly as the subscription revenues are billed. There are no per-minute or transaction fees associated with the Stampt App.  During the nine months ended September 30, 2016 and 2015 , one customer accounted for 50% and 32% , respectively, of our revenues.
Comprehensive Income (Loss)	Comprehensive Income (Loss)  Comprehensive income (loss) is defined as the change in equity during a period from transactions and other events and circumstances from non-owner sources. We are required to record all components of comprehensive income (loss) in the consolidated financial statements in the period in which they are recognized. Net income (loss) and other comprehensive income (loss), including foreign currency translation adjustments and unrealized gains and losses on investments, are reported, net of their related tax effect, to arrive at comprehensive income (loss). For the three and nine months ended September 30, 2016 , the comprehensive loss was $1,576,907 and $3,977,675 , respectively. For the three and nine months ended September 30, 2015 , the comprehensive loss was equal to the net loss.
Net Loss Per Common Share	Net Loss Per Common Share  Basic net loss per share excludes any dilutive effects of options, shares subject to repurchase and warrants. Diluted net loss per share includes the impact of potentially dilutive securities. During the three and nine months ended September 30, 2016 and 2015 , we had securities outstanding which could potentially dilute basic earnings per share in the future, but were excluded from the computation of diluted net loss per share, as their effect would have been anti-dilutive.
Reclassifications	Reclassifications  Certain amounts from prior periods have been reclassified to conform to the current period presentation.
Recent Accounting Pronouncements	Recent Accounting Pronouncements  Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.  In February 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2016-02, “Leases (Topic 842)”. Under this guidance, an entity is required to recognize right-of-use assets and lease liabilities on its balance sheet and disclose key information about leasing arrangements. This guidance offers specific accounting guidance for a lessee, a lessor and sale and leaseback transactions. Lessees and lessors are required to disclose qualitative and quantitative information about leasing arrangements to enable a user of the financial statements to assess the amount, timing and uncertainty of cash flows arising from leases. This guidance is effective for annual reporting periods beginning after December 15, 2018, including interim periods within that reporting period, and requires a modified retrospective adoption, with early adoption permitted. The Company is currently evaluating the impact of the adoption of this standard will have on our consolidated financial statements.  In March 2016, the FASB issued ASU 2016-09, “Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting”. The standard is intended to simplify several areas of accounting for share-based compensation arrangements, including the income tax impact, classification on the statement of cash flows and forfeitures. ASU 2016-09 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016, and early adoption is permitted. The Company elected to early adopt the new guidance in the second quarter of fiscal year 2016 which requires us to reflect any adjustments as of January 1, 2016, the beginning of the annual period that includes the interim period of adoption. The primary impact of adoption was the recognition of additional stock compensation expense and paid-in capital for all periods in fiscal year 2016. Additional amendments to the recognition of excess tax benefits, accounting for income taxes and minimum statutory withholding tax requirements had no impact to retained earnings as of January 1, 2016, where the cumulative effect of these changes are required to be recorded. We have elected to account for forfeitures as they occur to determine the amount of compensation cost to be recognized in each period.  Adoption of the new standard impacted our previously reported quarterly results for the fiscal year 2016 as follows:      Three Months Ended  March 31, 2016  As reported As adjusted  Income statement:  Net loss $ (1,288,989) $ (1,359,226)  Comprehensive net loss $ (1,352,208) $ (1,422,445)  Net loss per share - basic and diluted $ (0.04) $ (0.05)   Balance Sheet:  Common stock, equity payable and paid in capital $ 73,053,886 $ 73,124,123  Retained earnings $ (66,447,999) $ (66,518,236)  In April 2015, the FASB issued ASU 2015-05 regarding Subtopic 350-40, “Intangibles - Goodwill and Other - Internal-Use Software.” The amendments in ASU 2015-05 provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the customer should account for the software license element of the arrangement consistent with other software licenses. If a cloud computing arrangement does not include a software license, the customer should account for the arrangement as a service contract. The amendments in ASU 2015-05 are effective for annual and interim periods beginning after December 15, 2015. Early adoption is permitted. The amendments in ASU 2015-05 may be applied either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. The Company is currently evaluating the impact of the adoption of this standard will have on our consolidated financial statements.  In May 2014, the FASB issued ASU 2014-09 regarding ASC Topic 606, “Revenue from Contracts with Customers.” ASU 2014-09 provides principles for recognizing revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In August 2015, the FASB issued ASU 2015-14 to defer the effective date by one year with early adoption permitted as of the original effective date. ASU 2014-09 will be effective for our fiscal year beginning January 1, 2018 unless we elect the earlier date of January 1, 2017. In addition, the FASB issued ASU 2016-08, ASU 2016-10, and ASU 2016-12 in March 2016, April 2016, and May 2016, respectively, to help provide interpretive clarifications on the new guidance in ASC Topic 606. The Company is currently evaluating the accounting, transition, and disclosure requirements of the standard and cannot currently estimate the financial statement impact of adoptio n.

Summary of Significant Accoun20

Summary of Significant Accounting Policies (Tables)	9 Months Ended
	Sep. 30, 2016
Summary of Significant Accounting Policies [Abstract]
Adoption Of New Standard	  Three Months Ended  March 31, 2016  As reported As adjusted  Income statement:  Net loss $ (1,288,989) $ (1,359,226)  Comprehensive net loss $ (1,352,208) $ (1,422,445)  Net loss per share - basic and diluted $ (0.04) $ (0.05)   Balance Sheet:  Common stock, equity payable and paid in capital $ 73,053,886 $ 73,124,123  Retained earnings $ (66,447,999) $ (66,518,236)  

Acquisitions (Tables)

Acquisitions (Tables)	9 Months Ended
	Sep. 30, 2016
Acquisitions [Abstract]
Purchase Price Allocations	The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:      Cash $ 11,088  Accounts receivable, net 718  Inventory 4,457  Other assets 2,617  Fixed assets 4,407  Intangible assets 20,300  Goodwill 1,125,036  Total assets acquired 1,168,623  Liabilities assumed (458,123)  Net assets acquired $ 710,500  The purchase price consists of the following:      Common stock $ 710,500  Total purchase price $ 710,500 
Pro Forma Information	     Mobivity Holdings Corp.  Unaudited Pro Forma Condensed Consolidated Statement of Operations  Nine Months Ended September 30, 2015   Mobivity Livelenz Pro forma adjustments Pro forma combined  Revenues  Revenues $ 3,335,080 $ 187,059 $ - $ 3,522,139  Cost of revenues 820,455 59,230 - 879,685  Gross margin 2,514,625 127,829 - 2,642,454   Operating expenses  General and administrative 3,276,384 64,297 - 3,340,681  Sales and marketing 2,895,748 191,180 - 3,086,928  Engineering, research, and development 584,978 - - 584,978  Depreciation and amortization 243,998 2,819 - 246,817  Total operating expenses 7,001,108 258,296 - 7,259,404   Loss from operations (4,486,483) (130,467) - (4,616,950)   Other income/(expense)  Interest income 1,054 - - 1,054  Interest expense - (31,658) - (31,658)  Change in fair value of derivative liabilities 34,980 - - 34,980  Intangible asset impairment (21,188) - - (21,188)  Gain on adjustment in contingent consideration 89,740 89,740  Foreign Currency Gain/(Loss) - 30,426 - 30,426  Total other income/(expense) 104,586 (1,232) - 103,354   Loss before income taxes (4,381,897) (131,699) - (4,513,596)   Income tax expense - - - -   Net loss $ (4,381,897) $ (131,699) $ - $ (4,513,596)   Net loss per share - basic and diluted $ (0.17) $ (0.17)   Weighted average number of shares during the period - basic and diluted 25,973,592 25,973,592 

Goodwill and Purchased Intang22

Goodwill and Purchased Intangibles (Tables)	9 Months Ended
	Sep. 30, 2016
Goodwill and Purchased Intangibles [Abstract]
Intangible Assets	   Balance at December 31, 2015 Additions Impairments Amortization Fx and Other Balance at September 30, 2016  Patents and trademarks $ 78,931 $ 32,915 $ - $ (7,789) $ 1,295 $ 105,352  Customer and merchant relationships 1,373,513 - - (124,865) - 1,248,648  Non-compete agreement - 7,200 - (5,599) 729 2,330  Trade name 135,567 1,100 - (12,495) 119 124,291  Acquired technology 187,298 - - (17,027) - 170,271  $ 1,775,309 $ 41,215 $ - $ (167,775) $ 2,143 $ 1,650,892 
Future Amortization Intangible Assets	   Year ending December 31, Amount  2016 $ 57,168  2017 218,418  2018 218,075  2019 218,075  2020 217,381  Thereafter 721,775  Total $ 1,650,892 

Software Development Costs (Tab

Software Development Costs (Tables)	9 Months Ended
	Sep. 30, 2016
Software Development Costs [Abstract]
Software Development Costs	   Balance at December 31, 2015 Additions Amortization Balance at September 30, 2016  Software Development Costs $ 598,380 $ 442,267 $ (323,002) $ 717,645  $ 598,380 $ 442,267 $ (323,002) $ 717,645 
Future Amortization Software	   Year ending December 31, Amount  2016 $ 147,076  2017 421,410  2018 149,159  2019 -  2020 -  Thereafter -  Total $ 717,645 

Notes Payable and Interest Ex24

Notes Payable and Interest Expense (Tables)	9 Months Ended
	Sep. 30, 2016
Notes Payable and Interest Expense [Abstract]
Schedule Of Notes Payable	  Facility Maturity Interest Rate Balance at September 30, 2016 Balance at December 31, 2015  BDC Term Loan December 15, 2017 12% $ 343,665 $ -  ACOA Note May 1, 2021 - 65,209 -  SVB Working Capital Line of Credit Facility March 30, 2018 Variable 1,000,000 -  Total Debt 1,408,874 -  Less current portion (1,283,085) -  Long-term debt, net of current portion $ 125,789 $ -  

Stockholders_ Equity (Tables)

Stockholders’ Equity (Tables)	9 Months Ended
	Sep. 30, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock Option Activity	   Options  Outstanding at December 31, 2014 5,382,923  Granted 3,348,000  Exercised -  Canceled/forfeited/expired (3,687,695)  Outstanding at December 31, 2015 5,043,228  Granted 1,621,500  Exercised -  Canceled/forfeited/expired (842,051)  Outstanding at September 30, 2016 5,822,677  
Stock-Based Compensation Expense	   Three Months Ended Nine Months Ended  September 30, September 30,  2016 2015 2016 2015  General and administrative $ 234,069 $ 198,106 $ 720,058 $ 604,709  Sales and marketing 87,646 77,887 259,647 191,516  Engineering, research, and development 37,371 30,789 120,986 75,240  $ 359,086 $ 306,782 $ 1,100,691 $ 871,465 
Valuation Assumptions	   Nine Months Ended  September 30,  2016 2015  Risk-free interest rate 1.42 % 1.58 %  Expected life (years) 6.00 6.02  Expected dividend yield - % - %  Expected volatility 114 % 132 % 
Restricted Stock Unit Activity	   Shares Weighted Average Grant Date Fair Value Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value  Outstanding at December 31, 2014 591,436 $ 0.75 0.89 $ 305,572  Awarded 82,501 $ 0.29 - $ -  Released (20,000) $ 1.18 - $ -  Canceled/forfeited/expired - $ - - $ -  Outstanding at December 31, 2015 653,937 $ 0.32 0.08 $ 339,570  Awarded 224,405 $ 0.72 - $ -  Released - $ - - $ -  Canceled/forfeited/expired - $ - - $ -  Outstanding at September 30, 2016 878,342 $ 0.42 - $ 790,508   Expected to vest at September 30, 2016 878,342 $ - - $ 790,508  Exercisable at September 30, 2016 741,062 $ - - $ 666,956  Unvested at September 30, 2016 167,010 $ - - $ 150,309  Unrecognized expense at September 30, 2016 $ 113,444 
Summary Of Non-Employee Warrant Activity	   Number Outstanding  Outstanding at December 31, 2015 33,333  Granted -  Exercised -  Canceled/forfeited/expired (33,333)  Outstanding at September 30, 2016 - 
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-Based Compensation Expense	   Three Months Ended Nine Months Ended  September 30, September 30,  2016 2015 2016 2015  General and administrative $ 28,970 $ 145,403 $ 86,558 $ 347,184  $ 28,970 $ 145,403 $ 86,558 $ 347,184 

Fair Value Measurements (Tables

Fair Value Measurements (Tables)	9 Months Ended
	Sep. 30, 2016
Fair Value Measurements [Abstract]
Financial Assets And Liabilities Measured At Fair Value On A Recurring And Non-Recurring Basis	     Description Level 1 Level 2 Level 3 Gains (Losses)  Goodwill (non-recurring) $ - $ - $ 3,046,108 $ -  Intangibles, net (non-recurring) $ - $ - $ 2,368,537 $ -  The following table presents assets that are measured and recognized at fair value as of December 31, 2015 on a recurring and non-recurring basis:     Description Level 1 Level 2 Level 3 Gains (Losses)  Goodwill (non-recurring) $ - $ - $ 1,921,072 $ -  Intangibles, net (non-recurring) $ - $ - $ 2,373,689 $ (21,188) 

Summary of Significant Accoun27

Summary of Significant Accounting Policies (Narrative) (Details)	3 Months Ended		9 Months Ended
	Sep. 30, 2016USD ($)	Sep. 30, 2015USD ($)	Sep. 30, 2016USD ($)customer	Sep. 30, 2015USD ($)customer	Dec. 31, 2015USD ($)
Product Information [Line Items]
Allowance for doubtful accounts	$ 158,915		$ 158,915		$ 237,383
Comprehensive loss	(1,576,907)	$ (1,322,449)	$ (3,977,675)	$ (4,381,897)
Sales Revenue Net [Member]
Product Information [Line Items]
Number of significant customers | customer			1	1
Customer concentration risk			50.00%	32.00%
Maximum [Member]
Product Information [Line Items]
Estimated useful lives			20 years
Minimum [Member]
Product Information [Line Items]
Estimated useful lives			1 year
Software Development Costs [Member]
Product Information [Line Items]
Estimated useful lives			2 years
SVB Working Capital Line Of Credit Facility [Member]
Product Information [Line Items]
Working capital line of credit	1,000,000		$ 1,000,000
SVB Working Capital Line Of Credit Facility [Member] | Accounts Receivable [Member]
Product Information [Line Items]
Working capital line of credit	$ 160,579		$ 160,579

Summary of Significant Accoun28

Summary of Significant Accounting Policies (Adoption Of New Standard) (Details) - USD ($)	3 Months Ended			9 Months Ended		12 Months Ended
	Sep. 30, 2016	Mar. 31, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Net loss	$ (1,578,603)		$ (1,322,449)	$ (3,934,049)	$ (4,381,897)	$ (6,133,046)
Comprehensive net loss	$ (1,576,907)		$ (1,322,449)	$ (3,977,675)	$ (4,381,897)
Net loss per share - basic and diluted	$ (0.05)		$ (0.05)	$ (0.12)	$ (0.17)
Retained earnings	$ (69,093,059)			$ (69,093,059)		$ (65,159,010)
Adjustments for New Accounting Principle, Early Adoption [Member]
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Net loss		$ (1,359,226)
Comprehensive net loss		$ (1,422,445)
Net loss per share - basic and diluted		$ (0.05)
Common stock, equity payable and paid in capital		$ 73,124,123
Retained earnings		(66,518,236)
As Reported [Member] | Adjustments for New Accounting Principle, Early Adoption [Member]
New Accounting Pronouncements or Change in Accounting Principle [Line Items]
Net loss		(1,288,989)
Comprehensive net loss		$ (1,352,208)
Net loss per share - basic and diluted		$ (0.04)
Common stock, equity payable and paid in capital		$ 73,053,886
Retained earnings		$ (66,447,999)

Acquisitions (Narrative) (Detai

Acquisitions (Narrative) (Details) - LiveLenz Inc. [Member] - shares	Jan. 15, 2016	Sep. 30, 2016
Business Acquisition [Line Items]
Issuance of common stock for acquisition, Shares	1,000,000
Additional stock issued	15,000
Shares in escrow, percentage	100.00%
Escrow period		18 months

Acquisitions (Purchase Price Al

Acquisitions (Purchase Price Allocation) (Details) - USD ($)	Jan. 15, 2016	Sep. 30, 2016	Dec. 31, 2015
Business Acquisition [Line Items]
Goodwill		$ 3,046,108	$ 1,921,072
LiveLenz Inc. [Member]
Business Acquisition [Line Items]
Cash	$ 11,088
Accounts receivable, net	718
Inventory	4,457
Other assets	2,617
Fixed assets	4,407
Intangible assets	20,300
Goodwill	1,125,036
Total assets acquired	1,168,623
Liabilities assumed	(458,123)
Net assets acquired	710,500
Common stock	710,500
Total purchase price	$ 710,500	$ 710,500

Acquisitions (Pro Forma Informa

Acquisitions (Pro Forma Information) (Details) - USD ($)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015
Revenues
Revenues	$ 2,182,750	$ 1,303,663	$ 6,102,501	$ 3,335,080
Cost of revenues	619,495	286,503	1,618,461	820,455
Gross margin	1,563,255	1,017,160	4,484,040	2,514,625
Operating expenses
General and administrative	1,139,732	1,068,157	3,125,484	3,276,384
Sales and marketing	1,336,257	1,005,520	3,667,279	2,895,748
Engineering, research, and development	446,447	269,273	1,074,266	584,978
Depreciation and amortization	194,419	105,512	501,866	243,998
Total operating expenses	3,116,855	2,448,462	8,368,895	7,001,108
Loss from operations	(1,553,600)	(1,431,302)	(3,884,855)	(4,486,483)
Other income/(expense)
Interest income	525	506	2,278	1,054
Interest expense	(25,900)		(52,960)
Change in fair value of derivative liabilities		41,795		34,980
Intangible asset impairment		(21,188)		(21,188)
Gain on adjustment in contingent consideration		87,740		89,740
Foreign Currency Gain/(Loss)	372		1,488
Total other income/(expense)	(25,003)	108,853	(49,194)	104,586
Loss before income taxes	(1,578,603)	(1,322,449)	(3,934,049)	(4,381,897)
Income tax expense
Net loss	$ (1,578,603)	$ (1,322,449)	$ (3,934,049)	$ (4,381,897)	$ (6,133,046)
Net loss per share - basic and diluted	$ (0.05)	$ (0.05)	$ (0.12)	$ (0.17)
Weighted average number of shares during the period - basic and diluted	33,059,007	28,480,322	31,965,484	25,973,592
Pro Forma Combined [Member]
Revenues
Revenues				$ 3,522,139
Cost of revenues				879,685
Gross margin				2,642,454
Operating expenses
General and administrative				3,340,681
Sales and marketing				3,086,928
Engineering, research, and development				584,978
Depreciation and amortization				246,817
Total operating expenses				7,259,404
Loss from operations				(4,616,950)
Other income/(expense)
Interest income				1,054
Interest expense				(31,658)
Change in fair value of derivative liabilities				34,980
Intangible asset impairment				(21,188)
Gain on adjustment in contingent consideration				89,740
Foreign Currency Gain/(Loss)				30,426
Total other income/(expense)				103,354
Loss before income taxes				(4,513,596)
Net loss				$ (4,513,596)
Net loss per share - basic and diluted				$ (0.17)
Weighted average number of shares during the period - basic and diluted				25,973,592
LiveLenz Inc. [Member]
Revenues
Revenues				$ 187,059
Cost of revenues				59,230
Gross margin				127,829
Operating expenses
General and administrative				64,297
Sales and marketing				191,180
Depreciation and amortization				2,819
Total operating expenses				258,296
Loss from operations				(130,467)
Other income/(expense)
Interest expense				(31,658)
Foreign Currency Gain/(Loss)				30,426
Total other income/(expense)				(1,232)
Loss before income taxes				(131,699)
Net loss				$ (131,699)

Goodwill and Purchased Intang32

Goodwill and Purchased Intangibles (Narrative) (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015
Goodwill	$ 3,046,108		$ 3,046,108		$ 1,921,072
Amortization expense	$ 61,016	$ 53,692	$ 167,775	$ 161,076
Intangible asset impairment		$ 21,188		$ 21,188
Maximum [Member]
Estimated useful lives			20 years
Minimum [Member]
Estimated useful lives			1 year

Goodwill and Purchased Intang33

Goodwill and Purchased Intangibles (Intangible Assets) (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Finite-Lived Intangible Assets [Line Items]
Balance at Beginning of Period			$ 1,775,309
Additions			41,215
Impairments
Amortization	$ (61,016)	$ (53,692)	(167,775)	$ (161,076)
FX and Other			2,143
Balance at End of Period	1,650,892		1,650,892
Patents And Trademarks [Member]
Finite-Lived Intangible Assets [Line Items]
Balance at Beginning of Period			78,931
Additions			32,915
Impairments
Amortization			(7,789)
FX and Other			1,295
Balance at End of Period	105,352		105,352
Customer And Merchant Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Balance at Beginning of Period			1,373,513
Impairments
Amortization			(124,865)
Balance at End of Period	1,248,648		1,248,648
Non-Compete Agreement [Member]
Finite-Lived Intangible Assets [Line Items]
Additions			7,200
Impairments
Amortization			(5,599)
FX and Other			729
Balance at End of Period	2,330		2,330
Trade Name [Member]
Finite-Lived Intangible Assets [Line Items]
Balance at Beginning of Period			135,567
Additions			1,100
Impairments
Amortization			(12,495)
FX and Other			119
Balance at End of Period	124,291		124,291
Acquired Technology [Member]
Finite-Lived Intangible Assets [Line Items]
Balance at Beginning of Period			187,298
Impairments
Amortization			(17,027)
Balance at End of Period	$ 170,271		$ 170,271

Goodwill and Purchased Intang34

Goodwill and Purchased Intangibles (Future Amortization Intangible Assets) (Details) - USD ($)	Sep. 30, 2016	Dec. 31, 2015
Goodwill and Purchased Intangibles [Abstract]
2,016	$ 57,168
2,017	218,418
2,018	218,075
2,019	218,075
2,020	217,381
Thereafter	721,775
Net Carrying Amount	$ 1,650,892	$ 1,775,309

Software Development Costs (Nar

Software Development Costs (Narrative) (Details) - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Finite-Lived Intangible Assets [Line Items]
Amortization expense	$ 61,016	$ 53,692	$ 167,775	$ 161,076
Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
Amortization expense	$ 134,590	$ 50,262	$ 323,002	$ 77,055
Estimated useful lives			2 years

Software Development Costs (Sof

Software Development Costs (Software Development Cost) (Details)	9 Months Ended
	Sep. 30, 2016USD ($)
Software Development Costs [Line Items]
Balance at beginning of period	$ 598,380
Additions	442,267
Amortization	(323,002)
Balance at end of period	717,645
Software Development Costs [Member]
Software Development Costs [Line Items]
Balance at beginning of period	598,380
Additions	442,267
Amortization	(323,002)
Balance at end of period	$ 717,645

Software Development Costs (Fut

Software Development Costs (Future Amortization Software) (Details) - USD ($)	Sep. 30, 2016	Dec. 31, 2015
Finite-Lived Intangible Assets [Line Items]
2,016	$ 57,168
2,017	218,418
2,018	218,075
2,019	218,075
2,020	217,381
Thereafter	721,775
Net Carrying Amount	1,650,892	$ 1,775,309
Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
2,016	147,076
2,017	421,410
2,018	149,159
Net Carrying Amount	$ 717,645

Notes Payable and Interest Ex38

Notes Payable and Interest Expense (Narrative) (Details) - USD ($)	1 Months Ended	3 Months Ended	9 Months Ended
	Mar. 31, 2016	Sep. 30, 2016	Sep. 30, 2016
Debt Instrument [Line Items]
Interest expense		$ 25,900	$ 52,960
BDC Term Loan [Member]
Debt Instrument [Line Items]
Maturity date			Dec. 15, 2017
ACOA Note [Member]
Debt Instrument [Line Items]
Maturity date			May 1, 2021
SVB Working Capital Line Of Credit Facility [Member]
Debt Instrument [Line Items]
Maturity date			Mar. 30, 2018
Maximum current borrowing capacity	$ 2,000,000
Borrowing under Facility		$ 1,000,000	$ 1,000,000
Commitment percentage per annum	0.50%
Capitalized debt issuance cost			$ 32,287
Debt instrument, term			2 years
Prime Rate [Member] | Maximum [Member] | SVB Working Capital Line Of Credit Facility [Member]
Debt Instrument [Line Items]
Basis spread on interest rate	3.75%
Prime Rate [Member] | Minimum [Member] | SVB Working Capital Line Of Credit Facility [Member]
Debt Instrument [Line Items]
Basis spread on interest rate	(1.75%)

Notes Payable and Interest Ex39

Notes Payable and Interest Expense (Schedule of Notes Payable) (Details)	9 Months Ended
	Sep. 30, 2016USD ($)
Debt Instrument [Line Items]
Total Debt	$ 1,408,874
Less current portion	(1,283,085)
Long-term debt, net of current portion	$ 125,789
BDC Term Loan [Member]
Debt Instrument [Line Items]
Maturity date	Dec. 15, 2017
Interest Rate	12.00%
Total Debt	$ 343,665
ACOA Note [Member]
Debt Instrument [Line Items]
Maturity date	May 1, 2021
Total Debt	$ 65,209
SVB Working Capital Line Of Credit Facility [Member]
Debt Instrument [Line Items]
Maturity date	Mar. 30, 2018
Total Debt	$ 1,000,000

Stockholders' Equity (Common St

Stockholders' Equity (Common Stock-Narrative) (Details) - USD ($)

Jan. 15, 2016

Aug. 14, 2015

May 01, 2015

Jan. 21, 2015

Jan. 13, 2015

Mar. 31, 2016

Mar. 31, 2015

Sep. 30, 2016

Sep. 30, 2015

Sep. 30, 2016

Sep. 30, 2015

Dec. 31, 2015

Jul. 31, 2015

Dec. 31, 2014

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued

4,805,000

Price per unit

$ 1

Shares issued for services, value

$ 363,001

Estimated value

$ 1,953,600

4,570,500

Proceeds from issuance of common stock, gross

$ 4,805,000

Net proceeds from issuance of stock

$ 4,570,500

$ 1,953,600

$ 4,570,500

Issuance costs

$ 234,500

Commissions paid

$ 234,500

Common Stock [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued

3,256,000

4,805,000

Shares issued for services

310,870

Shares issued for services, value

$ 311

Estimated value

$ 3,256

$ 4,805

Shares, Issued

33,058,991

33,058,991

28,787,991

22,748,193

Issuance of common stock for acquisition, Shares

1,015,000

903,928

Common Stock Issuance 1 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Proceeds from issuance of common stock, gross

$ 1,953,600

Shares, Issued

3,256,000

Shares Issued, Price Per Share

$ 0.60

Common Stock Issuance 7 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued for services

260,870

Price per unit

$ 1.15

Employee agreement entitlement of salary, period

1 year

Employee agreement continued vesting period

3 months

Employee agreement, exercisable period after resignation

6 months

Separate employee agreement, exercisable period

12 months

Employee salary

$ 200,000

Estimated value

$ 300,001

Common Stock Issuance 8 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued for services

50,000

Price per unit

$ 1.26

Employee salary

$ 310,000

Estimated value

$ 63,000

Common Stock Issuance 9 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Number of common stock purchasable by each warrant

0.25

Warrant, exercisable period

5 years

Warrants outstanding, per share

$ 1.20

Price per unit

$ 0.93

Commissions paid

$ 234,500

Warrants issued

293,125

Common Stock Issuance 9 [Member] | Exercise Price $1.00 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Exercise price

$ 1

Warrants issued

234,500

Common Stock Issuance 9 [Member] | Exercise Price $1.20 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Exercise price

$ 1.20

Warrants issued

58,625

Restricted Stock Units (RSUs) [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Units issued

20,000

224,405

82,501

Price per unit

$ 1.18

Stock-based compensation expense

$ 23,800

$ 28,970

$ 145,403

$ 86,558

$ 347,184

Smart Receipt [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares, Issued

903,928

Shares Issued, Price Per Share

$ 1.85

LiveLenz Inc. [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Issuance of common stock for acquisition, Shares

1,000,000

Additional stock issued

15,000

Shares in escrow, percentage

100.00%

Escrow period

18 months

Acquisition price per share

$ 0.70

$ 0.70

Total acquisition purchase price

$ 710,500

$ 710,500

Stockholders' Equity (Stock Opt

Stockholders' Equity (Stock Options-Narrative) (Details)

Aug. 23, 2016USD ($)employee$ / sharesshares

Mar. 24, 2016USD ($)employee$ / sharesshares

Jan. 19, 2016USD ($)employee$ / sharesshares

Jan. 16, 2016USD ($)

Jan. 15, 2016USD ($)employee$ / sharesshares

Nov. 19, 2015USD ($)employee$ / sharesshares

Oct. 16, 2015USD ($)employee$ / sharesshares

Aug. 20, 2015USD ($)employee$ / sharesshares

Jun. 01, 2015USD ($)employee$ / sharesshares

May 13, 2015USD ($)employee$ / sharesshares

May 04, 2015USD ($)employee$ / sharesshares

Apr. 27, 2015USD ($)employee$ / sharesshares

Apr. 16, 2015USD ($)employee$ / sharesshares

Mar. 02, 2015USD ($)employee$ / sharesshares

Feb. 16, 2015USD ($)employee$ / sharesshares

Feb. 11, 2015USD ($)employee$ / sharesshares

Jan. 22, 2015USD ($)employee$ / sharesshares

Jan. 01, 2015USD ($)$ / sharesshares

Jan. 31, 2015employee

Sep. 30, 2016USD ($)$ / sharesshares

Dec. 31, 2015USD ($)shares

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

4,805,000

Estimated value | $

$ 1,953,600

$ 4,570,500

Stock Options [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Options granted | shares

1,621,500

3,348,000

Weighted average grant date fair value

$ 0.61

Options cancelled | shares

842,051

3,687,695

Weighted average exercise price

$ 0.72

Stock Option Issuance 1 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Estimated value | $

$ 185,040

Weighted average grant date fair value

$ 0.48

Number of employees, options granted | employee

18

Options granted | shares

514,000

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

116.00%

Call option value, price per share

$ 0.36

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 2 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 0.41

Number of employees, options granted | employee

4

Options granted | shares

132,500

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

116.00%

Call option value, price per share

$ 0.31

Call option value | $

$ 41,075

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 3 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 0.75

Number of employees, options granted | employee

4

Options granted | shares

695,000

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

114.00%

Call option value, price per share

$ 0.63

Call option value | $

$ 440,573

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 10 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

15,000

Estimated value | $

$ 16,050

Weighted average grant date fair value

$ 1.19

Number of employees, options granted | employee

1

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.07

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 11 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

900,000

Estimated value | $

$ 1,035,000

Vesting period

48 months

Weighted average grant date fair value

$ 1.28

Number of employees, options granted | employee

1

Volatility rate

132.00%

Call option value, price per share

$ 1.15

Stock Option Issuance 12 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

471,500

Estimated value | $

$ 542,225

Weighted average grant date fair value

$ 1.28

Number of employees, options granted | employee

3

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.15

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 13 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

3,000

Estimated value | $

$ 3,240

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

1

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 14 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

300,000

Estimated value | $

$ 351,000

Vesting period

48 months

Weighted average grant date fair value

$ 1.30

Number of employees, options granted | employee

1

Volatility rate

132.00%

Call option value, price per share

$ 1.17

Stock Option Issuance 15 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

100,000

Estimated value | $

$ 108,000

Vesting period

48 months

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

1

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Stock Option Issuance 16 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

445,000

Estimated value | $

$ 480,600

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

5

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 17 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

20,000

Estimated value | $

$ 19,800

Weighted average grant date fair value

$ 1.10

Number of employees, options granted | employee

1

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 0.99

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 18 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

25,000

Estimated value | $

$ 22,500

Weighted average grant date fair value

$ 1

Number of employees, options granted | employee

2

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 0.90

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 19 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

20,000

Estimated value | $

$ 17,800

Weighted average grant date fair value

$ 0.99

Number of employees, options granted | employee

1

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 0.89

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 20 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

2,000

Estimated value | $

$ 1,540

Weighted average grant date fair value

$ 0.85

Number of employees, options granted | employee

1

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 0.77

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 21 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares issued | shares

400,000

Estimated value | $

$ 268,000

Weighted average grant date fair value

$ 0.75

Number of employees, options granted | employee

3

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

132.00%

Call option value, price per share

$ 0.67

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 22 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Number of employees, options granted | employee

4

Options granted | shares

167,500

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

114.00%

Call option value, price per share

$ 0.59

Call option value | $

$ 98,825

Percent of shares vested on first anniversary of grant date

25.00%

Weighted average grant date fair value

$ 0.70

Stock Option Issuance 23 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 0.70

Number of employees, options granted | employee

1

Options granted | shares

500,000

Volatility rate

114.00%

Call option value, price per share

$ 0.59

Call option value | $

$ 295,000

Stock Option Issuance 23 [Member] | Vesting Requirement 1 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Options to purchase, expected to vest | shares

300,000

Monthly installments in which options vest, after initial vesting Anniversary

48 months

Stock Option Issuance 23 [Member] | Vesting Requirement 2 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

4 years

Options to purchase, expected to vest | shares

100,000

Annual Revenue, Benchmark | $

$ 13,000,000

Stock Option Issuance 23 [Member] | Vesting Requirement 3 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

4 years

Options to purchase, expected to vest | shares

100,000

Annual Revenue, Benchmark | $

$ 22,000,000

Stock Option Issuance 24 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Weighted average grant date fair value

$ 0.70

Number of employees, options granted | employee

9

Options granted | shares

258,000

Monthly installments in which options vest, after initial vesting Anniversary

36 months

Volatility rate

114.00%

Call option value, price per share

$ 0.59

Call option value | $

$ 152,220

Percent of shares vested on first anniversary of grant date

25.00%

Stockholders' Equity (Restricte

Stockholders' Equity (Restricted Stock-Narrative) (Details) - Restricted Stock Units (RSUs) [Member]	Aug. 23, 2016itemshares	Apr. 01, 2016itemshares	Aug. 14, 2015shares	Feb. 10, 2015shares	Jan. 22, 2015itemshares	Sep. 30, 2016shares	Dec. 31, 2015shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item					3
Units issued			20,000			224,405	82,501
Restricted stock unit grant				20,000	62,501
Granted 1/22/2015, Vesting Started 1/31/2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Vesting period						12 months
Granted 2/10/2015, Vesting Started 2/10/2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Vesting period						6 months
Granted 4/1/2016 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item		5
Units issued		116,070
Vesting period						12 months
Granted 8/23/2016 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item	5
Units issued	108,335
Vesting period						12 months

Stockholders' Equity (Warrants-

Stockholders' Equity (Warrants-Narrative) (Details) - USD ($)	1 Months Ended	9 Months Ended	24 Months Ended
	Mar. 31, 2015	Sep. 30, 2016	Dec. 31, 2011
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Price per unit		$ 1
Warrant [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants expiring in two years		5,153,358
Warrants expiring in three years		1,816,606
Warrants expiring in four years		1,494,375
Warrant Issuance 1 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued			150,556
Warrant Issuance 4 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued	1,259,875
Exercise price	$ 1.20
Warrants issued, value	$ 1,170,067
Price per unit	$ 0.93
Warrant Issuance 5 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued	234,500
Exercise price	$ 1
Warrants issued, value	$ 225,358
Price per unit	$ 0.96
Warrant, exercisable period		5 years
Warrant Issuance 6 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants outstanding		7,859,154
Warrants outstanding, per share		$ 1.20
Warrant Issuance 7 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants outstanding		605,185
Warrants outstanding, per share		$ 1

Stockholders' Equity (Stock O44

Stockholders' Equity (Stock Option Activity) (Details) - Stock Options [Member] - shares	9 Months Ended	12 Months Ended
	Sep. 30, 2016	Dec. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Outstanding at Beginning of Period	5,043,228	5,382,923
Granted	1,621,500	3,348,000
Canceled/forfeited/expired	(842,051)	(3,687,695)
Outstanding at End of Period	5,822,677	5,043,228

Stockholders' Equity (Stock O45

Stockholders' Equity (Stock Option Compensation Expense) (Details) - Stock Options And Warrants [Member] - USD ($)	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 359,086	$ 306,782	$ 1,100,691	$ 871,465
General and Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	234,069	198,106	720,058	604,709
Sales and Marketing [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	87,646	77,887	259,647	191,516
Engineering, Research, and Development [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 37,371	$ 30,789	$ 120,986	$ 75,240

Stockholders' Equity (Valuation

Stockholders' Equity (Valuation Assumptions) (Details)	9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015
Stockholders’ Equity [Abstract]
Risk-free interest rate	1.42%	1.58%
Expected life (years)	6 years	6 years 7 days
Expected volatility	114.00%	132.00%

Stockholders' Equity (Restric47

Stockholders' Equity (Restricted Stock Unit Activity) (Details) - Restricted Stock Units (RSUs) [Member] - USD ($)	Aug. 14, 2015	Sep. 30, 2016	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unvested at Beginning of Period		653,937	591,436
Awarded, Shares	20,000	224,405	82,501
Released, Shares			(20,000)
Unvested at End of Period		878,342	653,937	591,436
Expected to vest at end of period, Shares		878,342
Exercisable at end of Period, Shares		741,062
Unvested at end of period		167,010
Unrecognized expense at End of Period		$ 113,444
Outstanding at beginning of period, Weighted Average Exercise Price		$ 0.32	$ 0.75
Granted, Weighted Average Exercise Price		0.72	0.29
Exercised, Weighted Average Exercise Price			1.18
Outstanding at end of period, Weighted Average Exercise Price		$ 0.42	$ 0.32	$ 0.75
Outstanding, Weighted Average Remaining Contractual Term (Years)			29 days	10 months 21 days
Outstanding, aggregate intrinsic value		$ 790,508	$ 339,570	$ 305,572
Expected to vest at end of period, Aggregate Intrinsic Value		790,508
Exercisable to vest at end of period, Aggregate Intrinsic Value		666,956
Unvested at end of period, Aggregate Intrinsic Value		$ 150,309

Stockholders' Equity (Stock Bas

Stockholders' Equity (Stock Based Compensation From Restricted Stock) (Details) - Restricted Stock Units (RSUs) [Member] - USD ($)	Aug. 14, 2015	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 23,800	$ 28,970	$ 145,403	$ 86,558	$ 347,184
General and Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense		$ 28,970	$ 145,403	$ 86,558	$ 347,184

Stockholders' Equity (Summary O

Stockholders' Equity (Summary Of Non-Employee Warrant Activity) (Details) - Warrants Issued To Non-Employees [Member]	9 Months Ended
	Sep. 30, 2016shares
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Outstanding at Beginning of Period	33,333
Granted
Exercised
Canceled/forfeited/expired	(33,333)
Outstanding at End of Period

Fair Value Measurements (Detail

Fair Value Measurements (Details) - Non-recurring [Member] - USD ($)	12 Months Ended
	Dec. 31, 2015	Sep. 30, 2016
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Gain (Loss) from fair value measurement	$ (21,188)
Level 3 [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Goodwill	1,921,072	$ 3,046,108
Intangibles, net	$ 2,373,689	$ 2,368,537

Commitments and Contingencies (

Commitments and Contingencies (Details)	3 Months Ended	9 Months Ended
	Sep. 30, 2015USD ($)	Sep. 30, 2015USD ($)	Sep. 30, 2016item
Commitments and Contingencies [Abstract]
Lease abandonment charge | $	$ 54,849	$ 54,849
Pending legal proceedings | item			0

Related Party Transactions (Det

Related Party Transactions (Details)	9 Months Ended
	Sep. 30, 2016USD ($)employeeitemshares	Sep. 30, 2015USD ($)employeeitemshares
Related Party Transaction [Line Items]
Shares issued	4,805,000
Securities Private Placement [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities | $	$ 1,953,600	$ 4,805,000
Securities Private Placement [Member] | Officers [Member]
Related Party Transaction [Line Items]
Number of officers participating in the private placement | employee	1	2
Securities Private Placement [Member] | Director [Member]
Related Party Transaction [Line Items]
Number of directors participating in the private placement | item	1	2
Securities Private Placement [Member] | Two Officers And Two Directors [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities | $		$ 2,150,000
Shares issued		2,150,000
Warrants outstanding		537,500
Securities Private Placement [Member] | One Officer And One Director [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities | $	$ 1,025,000
Warrants outstanding	1,708,333

Subsequent Events (Details)

Subsequent Events (Details) - USD ($)	1 Months Ended	9 Months Ended	12 Months Ended
	Oct. 31, 2016	Sep. 30, 2016	Dec. 31, 2015	Sep. 29, 2016
Subsequent Event [Line Items]
Additional capital from warrants exercised		$ 1,187,249	$ 1,659,832
$1.00-$1.20 Per Share [Member]
Subsequent Event [Line Items]
Warrants outstanding				8,551,168
Maximum [Member]
Subsequent Event [Line Items]
Warrants outstanding, per share				$ 1.20
Minimum [Member]
Subsequent Event [Line Items]
Warrants outstanding, per share				$ 1
Subsequent Event [Member] | Cash-Based Exercises Through October 31, 2016 [Member]
Subsequent Event [Line Items]
Warrants outstanding, per share	$ 0.70
Cashless exercise of warrants	3,329,990
Common stock shares purchased from warrants exercised	3,329,990
Additional capital from warrants exercised	$ 2,330,993