Mobivity (MFON) 10-K 31 Mar 17 2016 FY Annual report Financial data

Document and Entity Information

Document and Entity Information - USD ($)	12 Months Ended
	Dec. 31, 2016	Mar. 27, 2017	Jun. 30, 2016
Document And Entity Information [Abstract]
Entity Registrant Name	MOBIVITY HOLDINGS CORP.
Entity Central Index Key	1,447,380
Document Type	10-K
Document Period End Date	Dec. 31, 2016
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Entity Well-known Seasoned Issuer	No
Entity Voluntary Filers	No
Entity Current Reporting Status	Yes
Entity Filer Category	Smaller Reporting Company
Entity Common Stock, Shares Outstanding		36,388,981
Document Fiscal Period Focus	FY
Document Fiscal Year Focus	2,016
Entity Public Float			$ 29,753,106

Consolidated Balance Sheets

Consolidated Balance Sheets - USD ($)	Dec. 31, 2016	Dec. 31, 2015
Current assets
Cash	$ 1,188,485	$ 634,129
Restricted cash	1,000,000
Accounts receivable, net of allowance for doubtful accounts of $15,503 and $237,383, respectively	1,244,484	700,356
Other current assets	179,376	131,345
Total current assets	3,612,345	1,465,830
Goodwill	803,118	1,921,072
Intangible assets, net	627,119	2,373,689
Other assets	109,776	173,022
TOTAL ASSETS	5,152,358	5,933,613
Current liabilities
Accounts payable	701,347	375,363
Accrued interest	2,020
Accrued and deferred personnel compensation	671,677	414,314
Deferred revenue and customer deposits	160,023	72,624
Notes payable, net - current maturities	1,011,910
Other current liabilities	115,051	197,145
Total current liabilities	2,662,028	1,059,446
Non-current liabilities
Notes payable, net - long term	361,166
Total non-current liabilities	361,166
Total liabilities	3,023,194	1,059,446
Commitments and Contingencies (See Note 11)
Stockholders' equity (deficit)
Common stock, $0.001 par value; 100,000,000 shares authorized; 36,388,981 and 28,787,991, shares issued and outstanding	36,389	28,788
Equity payable	100,862	100,862
Additional paid-in capital	76,698,383	69,903,527
Accumulated other comprehensive loss	(32,999)
Accumulated deficit	(74,673,471)	(65,159,010)
Total stockholders' equity (deficit)	2,129,164	4,874,167
TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)	$ 5,152,358	$ 5,933,613

Consolidated Balance Sheets (Pa

Consolidated Balance Sheets (Parenthetical) - USD ($)	Dec. 31, 2016	Dec. 31, 2015
Consolidated Balance Sheets [Abstract]
Accounts receivable, allowance for doubtful accounts	$ 15,503	$ 237,383
Common stock, par value	$ 0.001	$ 0.001
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	36,388,981	28,787,991
Common stock, shares outstanding	36,388,981	28,787,991

Consolidated Statements of Oper

Consolidated Statements of Operations - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Revenues
Revenues	$ 8,432,616	$ 4,618,988
Cost of revenues	2,096,392	1,066,669
Gross profit	6,336,224	3,552,319
Operating expenses
General and administrative	4,385,763	4,555,895
Sales and marketing	5,038,041	4,150,793
Engineering, research, and development	1,712,750	728,741
Depreciation and amortization	709,456	361,840
Total operating expenses	11,846,010	9,797,269
Loss from operations	(5,509,786)	(6,244,950)
Other income/(expense)
Interest income	2,780	1,540
Interest expense	(77,361)	(847)
Goodwill impairment	(2,247,447)
Intangible asset impairment	(1,684,203)	(21,188)
Change in fair value of derivative liabilities		42,659
Gain on adjustment of contingent consideration		89,740
Foreign currency gain	1,556
Total other income/(expense)	(4,004,675)	111,904
Loss before income taxes	(9,514,461)	(6,133,046)
Income tax expense
Net loss	(9,514,461)	(6,133,046)
Other comprehensive loss, net of income tax
Foreign currency translation adjustments	(32,999)
Comprehensive loss	$ (9,547,460)	$ (6,133,046)
Net loss per share - basic and diluted	$ (0.29)	$ (0.23)
Weighted average number of shares during the period - basic and diluted	32,797,631	26,684,927

Consolidated Statement of Stock

Consolidated Statement of Stockholders' Equity (Deficit) - USD ($)	Common Stock [Member]	Equity Payable [Member]	Additional Paid-In Capital [Member]	Accumulated Other Comprehensive Loss [Member]	Accumulated Deficit [Member]	Total
Beginning balance, Amount at Dec. 31, 2014	$ 22,748	$ 100,862	$ 62,565,974		$ (59,025,964)	$ 3,663,620
Beginning balance, Shares at Dec. 31, 2014	22,748,193
Issuance of common stock for acquisition, Amount	$ 904		749,356			750,260
Issuance of common stock for acquisition, Shares	903,928
Issuance of common stock for services, Amount	$ 311		362,690			363,001
Issuance of common stock for services, Shares	310,870
Issuance of common stock for financing, Amount	$ 4,805		4,565,695			4,570,500
Issuance of common stock for financing, Shares	4,805,000
Stock based compensation, Amount	$ 20		1,659,812			$ 1,659,832
Stock based compensation, Shares	20,000
Net loss					(6,133,046)	$ (6,133,046)
Ending balance, Amount at Dec. 31, 2015	$ 28,788	100,862	69,903,527		(65,159,010)	4,874,167
Ending balance, Shares at Dec. 31, 2015	28,787,991
Issuance of common stock for acquisition, Amount	$ 1,015		709,485			710,500
Issuance of common stock for acquisition, Shares	1,015,000
Issuance of common stock for financing, Amount	$ 3,256		1,950,344			1,953,600
Issuance of common stock for financing, Shares	3,256,000
Issuance of common stock for warrant conversion, Amount	$ 3,330		2,535,858			2,539,188
Issuance of common stock for warrant conversion, Shares	3,329,990
Stock based compensation, Amount			1,599,169			$ 1,599,169
Stock based compensation, Shares
Foreign currency translation adjustment				$ (32,999)		$ (32,999)
Net loss					(9,514,461)	(9,514,461)
Ending balance, Amount at Dec. 31, 2016	$ 36,389	$ 100,862	$ 76,698,383	$ (32,999)	$ (74,673,471)	$ 2,129,164
Ending balance, Shares at Dec. 31, 2016	36,388,981

Consolidated Statement of Stoc6

Consolidated Statement of Stockholders' Equity (Deficit) (Parenthetical)	12 Months Ended
	Dec. 31, 2015USD ($)
Consolidated Statement of Stockholders' Equity (Deficit) [Abstract]
Issuance of common stock for financing, transaction costs	$ 234,500

Consolidated Statements of Cash

Consolidated Statements of Cash Flows - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
OPERATING ACTIVITIES
Net loss	$ (9,514,461)	$ (6,133,046)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Bad debt expense	169,385	206,147
Amortization of deferred financing costs	12,949
Common stock issued for services		363,001
Excess fair value of warrants	208,195
Stock-based compensation	1,599,169	1,659,832
Depreciation and amortization expense	709,456	361,840
Gain on fair value of derivative liabilities		(42,659)
Loss on disposal of fixed assets	67,185	6,943
Gain on adjustment in contingent consideration		(89,740)
Goodwill impairment	2,247,447
Intangible asset impairment	1,684,203	21,188
Increase (decrease) in cash resulting from changes in:
Accounts receivable	(712,755)	(527,569)
Other current assets	(46,966)	(21,499)
Other assets	23,100	(43,083)
Accounts payable	250,693	(37,188)
Accrued interest	2,020
Accrued and deferred personnel compensation	247,071	229,100
Deferred revenue and customer deposits	87,590	(108,317)
Other liabilities	(84,361)	153,620
Net cash used in operating activities	(3,050,080)	(4,001,430)
INVESTING ACTIVITIES
Purchases of equipment	(39,335)	(46,506)
Cash paid for patent	(31,355)
Capitalized software development costs	(576,549)	(736,665)
Acquisitions	11,088
Net cash used in investing activities	(636,151)	(783,171)
FINANCING ACTIVITIES
Deferred financing costs	(32,287)
Payments on notes payable	(8,080)
Proceeds from the exercise of warrants	2,330,993
Proceeds from issuance of common stock, net of issuance costs	1,953,600	4,570,500
Net cash provided by financing activities	4,244,226	4,570,500
Effect of foreign currency translation on cash flow	(3,639)
Net change in cash	554,356	(214,101)
Cash at beginning of period	634,129	848,230
Cash at end of period	1,188,485	634,129
Cash paid during period for:
Interest	77,361
Non-cash investing and financing activities:
Issuance of common stock for earn-out payable		$ 750,260
Restricted cash proceeds from line of credit	$ 1,000,000

The Company and Summary of Sign

The Company and Summary of Significant Accounting Policies	12 Months Ended
	Dec. 31, 2016
The Company and Summary of Significant Accounting Policies [Abstract]
The Company and Summary of Significant Accounting Policies	1. The Company and Summary of Significant Accounting Policies  The Company  We develop and operate proprietary platforms over which resellers, brands and enterprises can conduct localized mobile marketing campaigns. Our proprietary platforms allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to the consumers’ mobile phones and mobile smartphone applications, consisting of software available to both phones and tablets PCs. Our customers include national franchisers, professional sports teams and associations and other national brands such as Sonic, Subway, Chick-Fil-A, Baskin Robbins and others.  Our “C4” Mobile Marketing and customer relationship management platform is a Web-hosted software solution enabling our clients to develop, execute, and manage a variety of marketing engagements to a consumer’s mobile phone. Our C4 solution allows our clients to communicate directly with their customers through Short Messaging Service, or SMS, multi-media messaging, smartphone application development and interactive voice response interactions, all of which are facilitated via a set of graphical user interfaces operated from any Web browser.  Our C4 platform also allows our customers to deploy and administer our “Stampt” mobile device loyalty application. Stampt is a smartphone replacement for “Buy 10, Get 1 free” punch cards. Consumers no longer need to worry about forgetting paper-based loyalty punch cards. Stampt makes it easy to receive all of the rewards consumers want from their favorite businesses. Consumers can use Stampt throughout the United States to earn free sandwiches, coffee, pizza, frozen yogurt, donuts, bagels and more. Stampt’s nearby feature shows consumers all of the rewards they can earn at nearby businesses. From the Stampt mobile device application, consumers simply tap any business to learn more about that business and to see all of the loyalty points they have earned at that business. Consumers can keep track of all of the rewards they are close to earning through the “my cards” feature displayed in the application’s interface. Once a consumer has earned all of the Stampts they need for a reward, they simply show the cashier and click “tap to redeem” button from the application interface on their device. Our customers can create and manage any Stampt program from the C4 platform’s set of Web-based interfaces.  We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, or through fixed or variable software licensing fees.  Our SmartReceipt solution enables our customers with the ability to control the content on receipts printed from their point of sale, or POS system. SmartReceipt is a software application that is installed on the POS which dynamically controls what is printed on receipts such as coupons, announcements, or other calls-to-action such as invitations to participate in a survey. SmartReceipt includes a Web-based interface where users can design receipt content and implement business rules to dictate what receipt content is printed in particular situations. All receipt content is also transmitted to SmartReceipt’s server back-end for storage and analysis. Our SmartReceipt solution is fully integratable with our C4 platform and allows our customers to print on receipts SMS marketing or Stampt mobile application calls-to-actions.  Liquidity  We have $2.2 million of cash as of December 31, 2016 including $1 .0 million of restricted cash. We had a net loss of $ 9 . 5 million for the year then ended, and we used $3. 1 million of cash in our operating activities during 2016 . Based on our projected 2016 results and, if necessary, our ability to reduce certain variable operating expenses, we believe that our existing capital, our $2 million Working Capital Line of Credit (see Note 5), and anticipated cash flows from operations, will be sufficient to finance our operations through the first quarter of 2018.  If our cash reserves prove insufficient to sustain operations, we plan to raise additional capital by selling shares of capital stock or other equity or debt securities. However, there are no commitments or arrangements for future financings in place at this time, and we can give no assurance that such capital will be available on favorable terms or at all. We may need additional financing thereafter until we can achieve profitability. If we cannot, we will be forced to curtail our operations or possibly be forced to evaluate a sale or liquidation of our assets. Any future financing may involve substantial dilution to existing investors.  Although we are actively pursuing financing opportunities, we may not be able to raise cash on terms acceptable to us or at all. There can be no assurance that we will be successful in obtaining additional funding. Financings, if available, may be on terms that are dilutive to our shareholders, and the prices at which new investors would be willing to purchase our securities may be lower than the current price of our ordinary shares. The holders of new securities may also receive rights, preferences or privileges that are senior to those of existing holders of our ordinary shares. If additional financing is not available or is not available on acceptable terms, we will have to curtail our operations in the short term.  Principles of Consolidation and Basis of Presentation  The accompanying financial statements are consolidated and include the financial statements of Mobivity Holdings Corp. and our wholly-owned subsidiary. Intercompany transactions are eliminated.  Use of Estimates  Preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP) requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying disclosures. These estimates are based on management's best knowledge of current events and actions we may undertake in the future. Significant estimates used are those related to: stock-based compensation; valuation of acquired assets, intangible assets and liabilities; useful lives for depreciation and amortization of long-lived assets; future cash flows associated with impairment testing for goodwill, indefinite-lived intangible assets and other long-lived assets; valuation of derivative liabilities; valuation allowance for deferred tax assets; and contingencies.  Actual results may ultimately differ from estimates, although management does not generally believe such differences would materially affect the consolidated financial statements in any individual year. However, in regard to ongoing impairment testing of goodwill and indefinite-lived intangible assets, significant deterioration in future cash flow projections or other assumptions used in estimating fair values versus those anticipated at the time of the initial valuations, could result in impairment charges that materially affect the consolidated financial statements in a given year.  Reclassifications  Certain prior year amounts have been reclassified to conform to the current year’s presentation. The reclassifications had no effect on previously reported net loss.  Acquisitions  We account for acquired businesses using the purchase method of accounting. Under the purchase method, our consolidated financial statements reflect the operations of an acquired business starting from the completion of the acquisition. In addition, the assets acquired and liabilities assumed are recorded at the date of acquisition at their respective estimated fair values, with any excess of the purchase price over the estimated fair values of the net assets acquired recorded as goodwill.  Cash and Cash Equivalents  We minimize our credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. Our balances at times may exceed federally insured limits. We have not experienced any losses on our cash accounts.  Accounts Receivable, Allowance for Doubtful Accounts and Concentrations  Accounts receivable are carried at their estimated collectible amounts. We grant unsecured credit to substantially all of our customers. Ongoing credit evaluations are performed and potential credit losses are charged to operations at the time the account receivable is estimated to be uncollectible. Since we cannot necessarily predict future changes in the financial stability of our customers, we cannot guarantee that our reserves will continue to be adequate.  As of December 31, 2016 and 2015 , we recorded an allowance for doubtful accounts of $15,503 and $237,383 , respectively.  From time to time, we may have a limited number of customers with individually large amounts due. Any unanticipated change in one of the customer’s credit worthiness could have a material effect on the results of operations in the period in which such changes or events occurred.  As of December 31, 2016 , we had one customer whose balance represented 62% of total accounts receivable. As of December 31, 2015 , we had one customer whose balance represented 39% of total accounts receivable.  Goodwill and Intangible Assets  Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit's carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit.  We conducted our annual impairment tests of goodwill as of December 31, 2016 and 2015 . As a result of these tests, we recorded impairment charges to our goodwill of $2,247,447 and $0 for the years ended December 31, 2016 and 2015 , respectively .  Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, and non-compete agreements. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from o ne to twenty years. No significant residual value is estimated for intangible assets. We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate.  The Company’s evaluation of its long-lived assets completed during the years ended December 31, 2016 and 2015 resulted in impairment charges of $ 1,266,387 and $21,188 , respectively.  Software Development Costs Software development costs include direct costs incurred for internally developed products and payments made to independent software developers and/or contract engineers. The Company accounts for software development costs in accordance with the FASB guidance for the costs of computer software to be sold, leased, or otherwise marketed (“ASC Subtopic 985-20”). Software development costs are capitalized once the technological feasibility of a product is established and such costs are determined to be recoverable. Technological feasibility of a product encompasses technical design documentation and integration documentation, or the completed and tested product design and working model. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable against future revenues. Technological feasibility is evaluated on a project-by-project basis. Amounts related to software development that are not capitalized are charged immediately to the appropriate expense account. Amounts that are considered ‘research and development’ that are not capitalized are immediately charged to engineering, research, and development expense. Capitalized costs for those products that are cancelled or abandoned are charged to impairment expense in the period of cancellation. Commencing upon product release, capitalized software development costs are amortized to “Amortization Expense - Development” based on the straight-line method over a twenty-four month period. The Company evaluates the future recoverability of capitalized software development costs on an annual basis. For products that have been released in prior years, the primary evaluation criterion is ongoing relations with the customer. The Company’s evaluation of its capitalized software development asset completed during the years ended December 31, 2016 and 2015 resulted in impairment charges of $417,816 and $0 , respectively.  Derivative Financial Instruments  We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks.  We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.  Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value.  The fair value of the derivatives is estimated using a Monte Carlo simulation model. The model utilizes a series of inputs and assumptions to arrive at a fair value at the date of inception and each reporting period. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates.  Revenue Recognition and Concentrations  Our SmartReceipt and C4 Mobile Marketing and customer relationship management are hosted solutions. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month to month basi s with no contractual term and are collected by credit card. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue.  We generate revenue from the Stampt App through customer agreements with business owners. Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers. The subscription fee is billed each month to the business owner. Revenue is recognized monthly as the subscription revenues are billed. There are no per-minute or transaction fees associated with the Stampt App.  During the years ended December 31, 2016 and 2015 , two customer s accounted for 72 % and 48 % of our revenues, respectively.  Stock-based Compensation  We primarily issue stock-based awards to employees in the form of stock options. We determine compensation expense associated with stock options based on the estimated grant date fair value method using the Bla ck-Scholes valuation model. We recognize compensation expense using a straight-line amortization method over the respective vesting period .  Research and Development Expenditures  Research and development expenditures are expensed as incurred, and consist primarily of compensation costs, outside services, and expensed materials.  Advertising Expense  Direct advertising costs are expensed as incurred, and consist primarily of E-commerce advertisements and other direct costs. Advertising expense was $ 40,017 and $ 38,394 for years ended December 31, 2016 and 2015 , respectively.  Income Taxes  We account for income taxes using the assets and liability method, which recognizes deferred tax assets and liabilities determined based on the difference between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to affect taxable income. Valuation allowances are established to reduce deferred tax assets when, based on available objective evidence, it is more likely than not that the benefit of such assets will not be realized. We recognize in the consolidated financial statements only those tax positions determined to be more likely than not of being sustained.  Computation of Net Loss per Common Share  Basic net loss per share is based upon the weighted average number of common shares outstanding. Diluted net loss per share is based on the assumption that all potential common stock equivalents (convertible notes payable, stock options, and warrants) are converted or exercised. The calculation of diluted net loss per share excludes potential common stock equivalents if the effect is anti-dilutive. Our weighted average common shares outstanding for basic and diluted are the same because the effect of the potential common stock equivalents is anti-dilutive.  We had the following dilutive common stock equivalents as of December 31, 2016 and 2015 which were excluded from the calculation because their effect was anti-dilutive.       December 31,  2016 2015  Outstanding employee options 5,757,880 5,043,228  Outstanding restricted stock units 994,417 653,937  Outstanding non-employee warrants - 33,333  Outstanding warrants 5,134,349 8,498,568  11,886,646 14,229,066  Recent Accounting Pronouncements  Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.  In November 2016 , the FASB issued ASU No. 2016-18 , “ Statement of Cash Flows (Topic 230 ).” ASU No. 2016- 18 requires that restricted cash be included with cash and cash equivalents when reconciling the change in cash flow . This guidance will be effective for the Company for its fiscal year 2017 , with early adoption permitted.  In March 2016, the FASB issued ASU 2016-09, “Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting”. The standard is intended to simplify several areas of accounting for share-based compensation arrangements, including the income tax impact, classification on the statement of cash flows and forfeitures. ASU 2016-09 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016, and early adoption is permitted. The Company elected to early adopt the new guidance in the second quarter of fiscal year 2016 which requires us to reflect any adjustments as of January 1, 2016, the beginning of the annual period that includes the interim period of adoption. The primary impact of adoption was the recognition of additional stock compensation expense and paid-in capital for all periods in fiscal year 2016. Additional amendments to the recognition of excess tax benefits, accounting for income taxes and minimum statutory withholding tax requirements had no impact to retained earnings as of January 1, 2016, where the cumulative effect of these changes are required to be recorded. We have elected to account for forfeitures as they occur to determine the amount of compensation cost to be recognized in each period.  In February 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2016-02, “Leases (Topic 842)”. Under this guidance, an entity is required to recognize right-of-use assets and lease liabilities on its balance sheet and disclose key information about leasing arrangements. This guidance offers specific accounting guidance for a lessee, a lessor and sale and leaseback transactions. Lessees and lessors are required to disclose qualitative and quantitative information about leasing arrangements to enable a user of the financial statements to assess the amount, timing and uncertainty of cash flows arising from leases. This guidance is effective for annual reporting periods beginning after December 15, 2018, including interim periods within that reporting period, and requires a modified retrospective adoption, with early adoption permitted. The Company is currently evaluating the impact of the adoption of this standard will have on our consolidated financial statements.  In September 2015, the FASB issued ASU No. 2015-16, “Business Combinations (Topic 805): Simplifying the Accounting for Measurement-Period Adjustments”, which requires the acquirer in a business combination to recognize in the reporting period in which adjustment amounts are determined, any adjustments to provisional amounts that are identified during the measurement period, calculated as if the accounting had been completed at the acquisition date. Prior to the issuance of ASU 2015-16, an acquirer was required to restate prior period financial statements as of the acquisition date for adjustments to provisional amounts. ASU 2015-16 is effective for annual and interim periods beginning after December 15, 2015. The adoption of ASU 2015-16 is not expected to have a material impact on our financial position or results of operations.  In August 2015, the FASB issued ASU No. 2015-14, “ Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date ” . This amendment defers the effective date of the previously issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), until the interim and annual reporting periods beginning after December 15, 2017. The FASB’s ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), was issued in three parts: (a) Section A, “Summary and Amendments That Create Revenue from Contracts with Customers (Topic 606) and Other Assets and Deferred Costs-Contracts with Customers (Subtopic 340-40),” (b) Section B, “Conforming Amendments to Other Topics and Subtopics in the Codification and Status Tables” and (c) Section C, “Background Information and Basis for Conclusions.” The core principle of the new guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. Earlier application is permitted for interim and annual reporting periods beginning after December 15, 2016. The Company intends to adopt the provisions of ASU 2015-14 for interim and annual reporting periods beginning after December 15, 2017. The Company is currently evaluating the impact of the adoption of ASU 2015-14 on its consolidated financial statements.  In July 2015, the FASB, issued ASU No. 2015-11, “ Inventory (Topic 330): Simplifying the Measurement of Inventory ” , which requires an entity to measure inventory within the scope of the ASU at the lower of cost and net realizable value. The amendments in ASU 2015-11 are effective for fiscal years beginning after December 15, 2016, including interim periods within that reporting period. Earlier adoption is permitted. The adoption of ASU 2015-11 is not expected to have a material impact on our financial position or results of operations.  In April 2015, the FASB issued ASU 2015-05 regarding Subtopic 350-40, “Intangibles - Goodwill and Other - Internal-Use Software.” The amendments in ASU 2015-05 provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the customer should account for the software license element of the arrangement consistent with other software licenses. If a cloud computing arrangement does not include a software license, the customer should account for the arrangement as a service contract. The amendments in ASU 2015-05 are effective for annual and interim periods beginning after December 15, 2015. Early adoption is permitted. The amendments in ASU 2015-05 may be applied either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. The adoption of ASU 2015-05 is not expected to have a material impact on our financial position or results of operations.  In May 2014, the FASB issued ASU 2014-09 regarding ASC Topic 606, “Revenue from Contracts with Customers.” ASU 2014-09 provides principles for recognizing revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In August 2015, the FASB issued ASU 2015-14 to defer the effective date by one year with early adoption permitted as of the original effective date. ASU 2014-09 will be effective for our fiscal year beginning January 1, 2018 unless we elect the earlier date of January 1, 2017. In addition, the FASB issued ASU 2016-08, ASU 2016-10, and ASU 2016-12 in March 2016, April 2016, and May 2016, respectively, to help provide interpretive clarifications on the new guidance in ASC Topic 606. The Company is currently evaluating the accounting, transition, and disclosure requirements of the standard and cannot currently estimate the financial statement impact of adoption.

Acquisitions

Acquisitions	12 Months Ended
	Dec. 31, 2016
Acquisitions [Abstract]
Acquisitions	2. Acquisitions  We completed the following acquisitions in furtherance of our strategy to acquire small, privately owned enterprises in the mobile marketing sector through asset purchase structures. We made the acquisitions to expand our market presence and product offerings.  The purchase consideration for each acquisition was allocated to the tangible assets and identifiable intangible assets acquired and liabilities assumed based on their estimated fair values on the acquisition date, with the remaining unallocated consideration recorded as goodwill. An independent valuation expert assisted us in determining these fair values.  We have included the financial results of these acquisitions in our consolidated financial statements from the date of acquisition.  LiveLenz Acquisition  On January 15, 2016, we acquired all of the outstanding capital stock of LiveLenz Inc., a Nova Scotia corporation (“LiveLenz”), pursuant to an agreement dated January 15, 2016 among the Company and the stockholders of LiveLenz. Pursuant to the agreement, we acquired all of the capital stock of LiveLenz in consideration of our issuance of 1,000,000 shares (“Consideration Shares”) of our common stock to the LiveLenz stockholders, our issuance of an additional 15,000 share s of our common stock in satisfaction of certain liabilities of LiveLenz, and the assumption of their existing liabilities. The agreement included customary representations, warranties, and covenants by us and the LiveLenz stockholders, including the LiveLenz stockholders’ agreement to indemnify us against certain claims or losses resulting from certain breaches of representations, warranties or covenants by the LiveLenz stockholders in the agreement. Pursuant to the agreement, the LiveLenz stockholders have agreed to adjust the number of Consideration Shares downward based on LiveLenz’ working capital as of the closing and in the event of any claims for indemnification by us. The LiveLenz stockholders have agreed that 100% of the Consideration Shares will be escrowed for a period of 18 months and subject to forfeiture based on indemnification claims by us or the final determination of LiveLenz’ working capital as of the closing date. As of the date of this report, no adjustments have been made to the working capital.  The acquisition was accounted for as a business combination and we valued all assets and liabilities acquired at their fair values on the date of acquisition. An independent valuation expert assisted us in determining these fair values. The assets and liabilities of the acquired entity were recorded at their estimated fair values at the date of the acquisition.  The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:      Cash $ 11,088  Accounts receivable, net 718  Other assets 2,617  Fixed assets 4,407  Intangible assets 20,300  Goodwill 1,129,493  Total assets acquired 1,168,623  Liabilities assumed (458,123)  Net assets acquired $ 710,500  The purchase price consists of the following:      Common stock $ 710,500  Total purchase price $ 710,500  The following information presents unaudited pro forma consolidated results of operations for the year ended December 31, 2016 , as if the Livelenz acquisition described above had occurred on January 1, 2015. The pro forma financial information is not necessarily indicative of the operating results that would have occurred if the acquisition been consummated as of the date indicated, nor are they necessarily indicative of future operating results.  Mobivity Holdings Corp. Unaudited Pro Forma Condensed Consolidated Statement of Operations For the year ended December 31, 2016     Mobivity Livelenz Pro forma adjustments Pro forma combined  Revenues  Revenues $ 8,432,616 $ 4,300 $ - $ 8,436,916  Cost of revenues 2,096,392 120 - 2,096,512  Gross profit 6,336,224 4,180 - 6,340,404  Operating expenses  General and administrative 4,385,763 20,071 - 4,405,834  Sales and marketing 5,038,041 7,087 - 5,045,128  Engineering, research, and development 1,712,750 - - 1,712,750  Depreciation and amortization 709,456 76 - 709,532  Total operating expenses 11,846,010 27,234 - 11,873,244  Loss from operations (5,509,786) (23,054) - (5,532,840)  Other income/(expense)  Interest income 2,780 - - 2,780  Interest expense (77,361) (3,452) - (80,813)  Intangible asset impairment (1,684,203) - - (1,684,203)  Goodwill impairment (2,247,447) - - (2,247,447)  Foreign currency gain/(loss) 1,556 - - 1,556  Total other income/(expense) (4,004,675) (3,452) - (4,008,127)  Loss before income taxes (9,514,461) (26,506) - (9,540,967)  Income tax expense - - - -  Net loss $ (9,514,461) $ (26,506) $ - $ (9,540,967)  Other comprehensive loss, net of income tax  Foreign currency translation adjustments (32,999) - - (32,999)  Comprehensive loss $ (9,547,460) $ (26,506) $ - $ (9,573,966)  Net loss per share - basic and diluted $ (0.29) $ (0.29)  Weighted average number of shares during the period -basic and diluted 32,797,631 32,797,631   The following information presents unaudited pro forma consolidated results of operations for the year ended December 31, 2015 , as if the Livelenz acquisition described above had occurred on January 1, 2015. The pro forma financial information is not necessarily indicative of the operating results that would have occurred if the acquisition been consummated as of the date indicated, nor are they necessarily indicative of future operating results.  Mobivity Holdings Corp. Unaudited Pro Forma Condensed Consolidated Statement of Operations For the year ended December 31, 2015      Mobivity Livelenz Pro forma adjustments Pro forma combined  Revenues  Revenues $ 4,618,988 $ 230,214 $ - $ 4,849,202  Cost of revenues 1,066,669 71,301 - 1,137,970  Gross profit 3,552,319 158,913 - 3,711,232  Operating expenses  General and administrative 4,555,895 70,633 - 4,626,528  Sales and marketing 4,150,793 222,747 - 4,373,540  Engineering, research, and development 728,741 - - 728,741  Depreciation and amortization 361,840 3,705 - 365,545  Total operating expenses 9,797,269 297,085 - 10,094,354  Loss from operations (6,244,950) (138,172) - (6,383,122)  Other income/(expense)  Interest income 1,540 - - 1,540  Interest expense (847) (45,403) - (46,250)  Intangible asset impairment (21,188) - - (21,188)  Change in fair value of derivative liabilities 42,659 - - 42,659  Gain on adjustment of contingent consideration 89,740 - - 89,740  Foreign currency gain/(loss) - 39,118 - 39,118  Total other income/(expense) 111,904 (6,285) - 105,619  Loss before income taxes (6,133,046) (144,457) - (6,277,503)  Income tax expense - - - -  Net loss $ (6,133,046) $ (144,457) $ - $ (6,277,503)  Net loss per share - basic and diluted $ (0.23) $ (0.24)  Weighted average number of shares during the period -basic and diluted 26,684,927 26,684,927

Goodwill and Intangibles Assets

Goodwill and Intangibles Assets	12 Months Ended
	Dec. 31, 2016
Goodwill and Intangibles Assets [Abstract]
Goodwill and Intangibles Assets	3. Goodwill and Intangible Assets  Goodwill  The following table presents goodwill and impairment for the years ended December 31, 2016 and 2015 :      Goodwill  December 31, 2014 $ 1,921,072  Acquired -  Impairment -  December 31, 2015 1,921,072  Acquired 1,129,493  Impairment (2,247,447)  December 31, 2016 $ 803,118  We conducted our annual impairment test of goodwill as of December 31, 2016 and 2015 , which resulted in impairment charges of $2,247,447 and $0, respectively.  Intangible assets  The following table presents components of identifiable intangible assets for the years ended December 31, 2016 and 2015 :      December 31, 2016 December 31, 2015  Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years)  Patents and trademarks $ 161,298 $ (48,761) $ 112,537 12 $ 117,000 $ (38,069) $ 78,931 15  Customer contracts - - - - 628,502 (628,502) - -  Customer and merchant relationships 1,620,112 (1,442,112) 178,000 10 2,830,139 (1,456,626) 1,373,513 10  Trade name 171,883 (124,224) 47,659 10 353,192 (217,625) 135,567 10  Acquired technology 521,540 (521,540) - 10 686,135 (498,837) 187,298 10  Non-compete agreement 7,443 (7,443) - - 90,462 (90,462) - -  $ 2,482,276 $ (2,144,080) $ 338,196 $ 4,705,430 $ (2,930,121) $ 1,775,309  During the years ended December 31, 2016 and 2015 , we recorded amortization expense related to our intangible assets of $212,086 and $214,455 , respectively, which is included in depreciation and amortization in the consolidated statement of operations.  During the years ended December 31, 2016 and 2015 , we recorded impairment charges related to our intangible assets of $1,266,387 and $21,188 , respectively.  Expected future intangible asset amortization as of December 31, 2016 is as follows:      Year ending December 31, Amount  2017 $ 43,029  2018 43,029  2019 43,029  2020 42,927  2021 40,148  Thereafter 126,034  Total $ 338,196

Software Development Costs

Software Development Costs	12 Months Ended
	Dec. 31, 2016
Software Development Costs [Abstract]
Software Development Costs	4 . Software Development Costs  The Company has capitalized certain costs for software developed or obtained for internal use during the application development stage as it relates to specific contracts. The amounts capitalized include external direct costs of services used in developing internal-use software and for payroll and payroll-related costs of employees directly associated with the development activities.   The following table presents details of our software development costs for the years ended December 31, 2016 and 2015 :    December 31, 2016 December 31, 2015  Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years)  Software Development Costs $ 886,539 $ (597,616) $ 288,923 2 $ 736,666 $ (138,286) $ 598,380 2  $ 886,539 $ (597,616) $ 288,923 $ 736,666 $ (138,286) $ 598,380   Software development costs are being amortized on a straight line basis over their estimated useful life of two years.  During the year s ended December 31, 2016 , we recorded amortization expense for software development costs of $469,937 and $138,286 , respectively which is included in depreciation and amortization in the consolidated statement of operations.  During the years ended December 31, 2016 and 2015 , we recorded impairment charges of $417,816 and $0 , respectively, related to our software development costs as a result of customer contracts that became impaired.  The estimated future amortization expense of software development costs as of December 31, 2016 is as follows:    Year ending December 31, Amount  2017 $ 184,642  2018 100,832  2019 3,449  2020 -  2021 -  Thereafter -  Total $ 288,923 

Notes Payable and Interest Expe

Notes Payable and Interest Expense	12 Months Ended
	Dec. 31, 2016
Notes Payable and Interest Expense [Abstract]
Notes Payable and Interest Expense	5. Notes Payable and Interest Expense  Notes Payable  The following table presents details of our notes payable as of December 31, 2016 and 2015 :    Facility Maturity Interest Rate Balance at December 31, 2016 Balance at December 31, 2015  BDC Term Loan December 15, 2018 12% $ 333,260 $ -  ACOA Note May 1, 2021 - 59,995 -  SVB Working Capital Line of Credit Facility March 30, 2018 Variable 979,821 -  Total Debt 1,373,076 -  Debt discount 21,003  Less current portion (1,032,913) -  Long-term debt, net of current portion $ 361,166 $ -  BDC Term Loan  On January 8, 2016, Livelenz (a wholly-owned subsidiary of the Company,) entered into an amendment of their original loan agreement dated August 26, 2011 with the Business Development Bank of Canada (“BDC”). Under this agreement the loan will mature, and the commitments will terminate on December 15, 2018 . The company recorded $1,529 of debt issuance costs as part of the acquisition of Livelenz. During the twelve months ended December 31, 2016 , the company recorded $841 of amortization expense. As of December 31, 2016 , the company has $824 of debt issuance costs remaining, which are being amortized on a straight-line basis to interest expense over the remaining term of the facility.  ACOA Note  On April 29, 2016, Livelenz (a wholly-owned subsidiary of the Company), entered into an amendment of the original agreement dated December 2, 2014 with the Atlantic Canada Opportunities Agency (“ACOA”). Under this agreement the note will mature, repayments began on June 1, 2016, and the commitments will terminate on May 1, 2021 .  SVB Working Capital Line of Credit Facility  In March 2016, we entered into a Working Capital Line of Credit Facility (the “Facility”) with Silicon Valley Bank (“SVB”) to provide up to $2 million to finance our general working capital needs. The Facility is funded based on cash on deposit balances and advances against our accounts receivable based on customer invoicing. Interest on Facility borrowings is calculated at rates between the prime rate minus 1.75% and prime rate plus 3.75% based on the borrowing base formula used at the time of borrowing. The Facility contains standard events of default, including payment defaults, breaches of representations, breaches of affirmative or negative covenants, and bankruptcy. During the twelve months ended December 31, 2016 , the Company borrowed $1,000,000 , under this facility.  Under the terms of the Facility, the Company is obligated to pay a commitment fee on the available unused amount of the Facility commitments equal to 0.5% per annum.  The Company capitalized debt issuance costs of $32,287 as of December 31, 2016 related to the Facility, which are being amortized on a straight-line basis to interest expense over the two -year term of the Facility. During the twelve months ended December 31, 2016 , the company recorded $12,108 of amortization expense. As of December 31, 2016 , the company has $20,179 of debt issuance costs remaining.  Interest Expense  The following table summarizes interest expense for the years ended December 31, 2016 and 2015 :     December 31,  2016 2015  Interest expense $ 77,361 $ 847  Total interest expense $ 77,361 $ 847

Common Stock and Equity Payable

Common Stock and Equity Payable	12 Months Ended
	Dec. 31, 2016
Common Stock and Equity Payable [Abstract]
Common Stock and Equity Payable	6. Common Stock and Equity Payable  Common Stock  2015  On January 13, 2015, Michael Bynum, president and a member of the board of directors of Mobivity Holdings Corp, resigned as an officer, director and employee of the Company and all subsidiaries. In connection with Mr. Bynum's resignation, he and the Company entered into a customary separation agreement providing for mutual releases and other standard covenants and acknowledgements. In addition, the separation agreement modified Mr. Bynum's rights to severance under his employment agreement dated May 17, 2013 with the Company. Pursuant to his employment agreement, Mr. Bynum was entitled to one year of salary, or $200,000 , upon his resignation. However, under the separation agreement, Mr. Bynum agreed to accept 260,870 shares of the common stock of the Company in lieu of cash severance. The shares were valued on the closing market price on the date of the separation agreement of January 9, 2015 of $1.15 which provided a fair market value of the share consideration of $300,001 . In addition, pursuant to his employment agreement, Mr. Bynum's options would continue to vest for three months following his resignation and all vested options would remain exercisable for a period of six months following his resignation. However, under the separation agreement, Mr. Bynum agreed that his options would cease vesting upon his resignation, all unvested options would expire upon resignation and all vested options would remain exercisable for a period of 12 months following his resignation.  On January 21, 2015, the board of directors of the Company appointed William Van Epps to serve as executive chairman of the Company. In connection with the appointment, the Company entered into an employment agreement dated January 19, 2015 with Mr. Van Epps. Pursuant to his employment agreement, the Company has agreed to pay Mr. Van Epps a base salary $310,000 , subject to annual review by the board. The Company has also agreed to pay Mr. Van Epps a signing bonus of 50,000 shares of the Company’s common stock. The shares were valued on the closing market price on the date of the employment agreement of January 19, 2015 of $1.26 which provided a fair market value of the share consideration of $63,000 .  In March 2015, we conducted the private placement of our securities for the gross proceeds of $4,805,000 . In the private placement, we sold 4,805,000 units of our securities at a price of $1.00 per unit for the net proceeds of $4,570,500 (after deducting offering costs of $234,500 ). Each unit consists of one share of our common stock and a common stock purchase warrant to purchase one -quarter share of our common stock, over a five -year period, at an exercise price of $1.20 per share and grant date fair value of $0.93 . We entered into a Registration Rights Agreement with the investors, pursuant to which we agreed to cause a resale registration statement covering the common shares made part of the units to be filed by April 30, 2015. The Registration Rights Agreement also provides that we must make certain payments as liquidated damages to the investors if it fails to timely file the registration statement and cause it to become effective. The Registration Rights Agreement was declared effective as of September 10, 2015. As of the date of this filing, liquidated damages in regards to the timely filing of the registration statement have been waived.  EGE acted as placement agent for the private placement and received $234,500 in commissions from us. In addition, for its services as placement agent, we issued to EGE warrants to purchase an aggregate of 234,500 and 58,625 shares, exercisable for a period of five years from the closing date, at an exercise price of $1.00 and $1.20 per share, respectively.  On July 31, 2015 we issued 903,928 shares of our common stock in satisfaction of the SmartReceipt earn-out payable.  On August 14, 2015 we issued 20,000 Restricted Stock Units to a former employee at $1.18 per share for services and recorded share-based compensation of $23,800 in general and administrative expense.  2016  On January 15, 2016, we acquired all of the outstanding capital stock of LiveLenz in consideration of our issuance of 1,000,000 shares (“Consideration Shares”) of our common stock to the LiveLenz stockholders and our issuance of an additional 15,000 shares of our common stock in satisfaction of certain liabilities of LiveLenz. The LiveLenz stockholders have agreed that 100% of the Consideration Shares will be escrowed for a period of 18 months and subject to forfeiture based on indemnification claims by us or the final determination of LiveLenz’ working capital as of the closing date. The Consideration Shares were valued using the closing price on the acquisition closing date of $0.70 per share for a total acquisition purchase price of $710,500 . As of the date of this report, no adjustments have been made to the working capital.  In March 2016, we conducted the private placement of 3,256,000 shares of our common stock, at a price of $0.60 per share, for the gross proceeds of $1,953,600 . The offering was conducted by our management and no commission or other selling fees were paid by us. Pursuant to the terms of the offering, we entered into registration rights agreement with the investors pursuant to which we agreed to file with the SEC a resale registration statement covering the common shares. The registration statement was declared effective by the SEC on August 8, 2016.  On October 31,2016, we issued 3,329,990 shares of our common stock, at a price of $0.70 per share, for the gross proceeds of $2,330,993 . These shares were issued in conjunction with a warrant exercise as further described in Note 8.  As of December 31, 2016 and 2015 we had an equity payable balance of $100,862 .

Stock-based Plans and Stock-bas

Stock-based Plans and Stock-based Compensation	12 Months Ended
	Dec. 31, 2016
Stock-based Plans and Stock-based Compensation [Abstract]
Stock-based Plans and Stock-based Compensation	7. Stock-based Plans and Stock-based Compensation  Stock-based Plans  We have the 2010 Incentive Stock Option Plan and the 2013 Incentive Stock Option Plan under which we have granted stock options to our directors, officers and employees. At December 31, 2016 , 5,757,880 shares were authorized under the plans and 327,135 shares were available for future grant.  We believe that such awards better align the interests of our directors, officers and employees with those of our shareholders. Option awards are generally granted with an exercise price that equals the fair market value of our stock at the date of grant. These option awards generally vest based on four years of continuous service and have five -year or 10 -year contractual terms.  The following table summarizes stock option activity under our stock-based plans as of and for the years ended December 31, 2016 and 2015 :    Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value  Outstanding at December 31, 2014 5,382,923 $ 1.76 8.10 $ 35,425  Granted 3,348,000 $ 1.05 - $ -  Exercised - $ - - $ -  Forfeit/canceled (2,511,522) $ 1.60 - $ -  Expired (1,176,173) $ 1.82 - $ -  Outstanding at December 31, 2015 5,043,228 $ 1.37 8.12 $ 209,690  Granted 1,771,500 $ 0.72 - $ -  Exercised - $ - - $ -  Forfeit/canceled (577,817) $ 1.01 - $ -  Expired (479,031) $ 1.73 - $ -  Outstanding at December 31, 2016 5,757,880 $ 1.16 8.10 $ 434,630   Expected to vest at December 31, 2016 5,757,880 $ 1.17 7.16 $ 70,594  Exercisable at December 31, 2016 2,394,332 $ 1.52 7.15 $ -  Unrecognized expense at December 31, 2016 $ 2,505,275  The aggregate intrinsic value of options was calculated as the difference between the exercise price of the underlying awards and the quoted price of our common stock. At December 31, 2016 , options to purchase 2,499,500 shares of common stock were in-the-money.  The weighted average grant-date fair value of options granted during the years 2016 and 2015 was $0.61 and $0.93 , respectively.  2015  On January 1, 2015, the Company granted one employee 15,000 options to purchase shares of the Company common stock at the closing price as of January 1, 2015 of $1.19 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 1, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.07 was $16,050 .  On January 22, 2015, the Company granted one employee 900,000 options to purchase shares of the Company common stock at the closing price as of January 22, 2015 of $1.28 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until January 22, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.15 was $1,035,000 .  On January 22, 2015, the Company granted three employees 471,500 options to purchase shares of the Company common stock at the closing price as of January 22, 2015 of $1.28 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 22, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.15 was $542,225 .  On February 11, 2015, the Company granted one employee 3,000 options to purchase shares of the Company common stock at the closing price as of February 11, 2015 of $1.20 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until February 11, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $3,240 .  On February 16, 2015, the Company granted one employee 300,000 options to purchase shares of the Company common stock at the closing price as of February 16, 2015 of $1.30 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until February 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.17 was $351,000 .  On March 2, 2015, the Company granted one employee 100,000 options to purchase shares of the Company common stock at the closing price as of March 2, 2015 of $1.20 per share. The options vest in forty-eight equal monthly installments following the grant date and are exercisable until March 2, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $108,000 .  On April 16, 2015, the Company granted five employees 445,000 options to purchase shares of the Company common stock at the closing price as of April 16, 2015 of $1.20 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until April 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $1.08 was $480,600 .  On April 27, 2015, the Company granted one employee 20,000 options to purchase shares of the Company common stock at the closing price as of April 27, 2015 of $1.10 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until April 27, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.99 was $19,800 .  On May 4, 2015, the Company granted two employees 25,000 options to purchase shares of the Company common stock at the closing price as of May 4, 2015 of $1.00 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until May 4, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.90 was $22,500 .  On May 13, 2015, the Company granted one employee 20,000 options to purchase shares of the Company common stock at the closing price as of May 13, 2015 of $0.99 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until May13, 2025 . The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.89 was $17,800 .  On June 1, 2015, the Company granted one employee 2,000 options to purchase shares of the Company common stock at the closing price as of June 1, 2015 of $0.85 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until June 1, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.77 was $1,540 .  On August 20, 2015, the Company granted three employees 400,000 options to purchase shares of the Company common stock at the closing price as of August 20, 2015 of $0.75 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until August 20, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 132% and a call option value of $0.67 was $268,000 .  On October 16, 2015, the Company granted 18 employees 514,000 options to purchase shares of the Company common stock at the closing price as of October 16, 2015 of $0.48 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until October 16, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 116% and a call option value of $0.36 was $185,040 .  On November 19, 2015, the Company granted four employees 132,500 options to purchase shares of the Company common stock at the closing price as of November 19, 2015 of $0.41 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until November 19, 2025. The total estimated value using the Black-Scholes Model, based on a volatility rate of 116% and a call option value of $0.31 was $41,075 .  2016  On January 15, 2016, the Company granted four employees 167,500 options to purchase shares of the Company common stock at the closing price as of January 15, 2016 of $0.70 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until January 15, 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.59 was $98,825 .  On January 19, 2016, the Company granted one employee 500,000 options to purchase shares of the Company common stock at the closing price as of January 19, 2016 of $0.70 per share. The options vest 300,000 in equal monthly installments over 48 months, 100,000 upon a four -year cliff or $13 million in annual reported revenue, whichever is earlier to occur, and 100,000 upon a four -year cliff or $22 million in annual reported revenue, whichever is earlier to occur and are exercisable until January 15, 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.59 was $295,000 .  On March 24, 2016, the Company granted nine employees 258,000 options to purchase shares of the Company common stock at the closing price as of March 24, 2016 of $0.70 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until March 24, 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.59 was $152,220 .  On August 23, 2016, the Company granted four employees 695,000 options to purchase shares of the Company common stock at the closing price as of August 23, 2016 of $0.75 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until August 23, 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.63 was $440,573 .  On November 17, 2016, the Company granted three employees 150,000 options to purchase shares of the Company common stock at the closing price as of November 17, 2016 of $0.70 per share. The options vest 25% on the first anniversary of the grant, then equally in 36 monthly installments thereafter and are exercisable until November 17, 2026. The total estimated value using the Black-Scholes Model, based on a volatility rate of 114% and a call option value of $0.59 was $89,048 .  Stock-based Compensation Expense  The impact on our results of operations of recording stock-based compensation expense for the years ended December 31, 2016 and 2015 was as follows:      Years ended December 31,  2016 2015  General and administrative $ 953,206 $ 821,410  Sales and marketing 361,704 229,698  Engineering, research, and development 146,968 112,447  $ 1,461,878 $ 1,163,555  As of December 31, 2016 , there was approximately $2,505,275 of unearned stock-based compensation that will be expensed from 2016 through 2021. If there are any modifications or cancellations of the underlying unvested awards, we may be required to accelerate, increase or cancel all or a portion of the remaining unearned stock-based compensation expense. Future unearned stock-based compensation will increase to the extent we grant additional equity awards.  Stock Option Valuation Assumptions  We calculated the fair value of each stock option award on the date of grant using the Black-Scholes option pricing model. The ranges of assumptions were used for the years ended December 31, 2016 and 2015 :      Years ended December 31,  2016 2015  Risk-free interest rate 1.23% to 1.84% 1.48% to 1.85%  Expected life (years) 6.00 3.02 to 6.08  Dividend yield - -  Expected volatility 113.97% to 114.55% 114.5% to 132.0%  The risk-free interest rate assumption is based upon published interest rates appropriate for the expected life of our employee stock options.  The expected life of the stock options represents the weighted-average period that the stock options are expected to remain outstanding and was determined based on historical experience of similar awards, giving consideration to the contractual terms of the stock-based awards, vesting schedules and expectations of future employee behavior as influenced by changes to the terms of its stock-based awards.  The dividend yield assumption is based on our history of not paying dividends and no future expectations of dividend payouts.  The expected volatility in 2016 and 2015 is based on the historical publicly traded price of our common stock.  Restricted stock units  The following table summarizes restricted stock unit activity under our stock-based plans as of and for the years ended December 31, 2016 and 2015 :    Shares Weighted Average Grant Date Fair Value Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value  Outstanding at December 31, 2014 591,436 $ 0.75 0.89 $ 305,572  Awarded 82,501 $ 0.29 - $ -  Released (20,000) $ 1.18 - $ -  Forfeit - $ - - $ -  Outstanding at December 31, 2015 653,937 $ 0.32 0.08 $ 305,572  Awarded 340,480 $ 0.72 0.70 $ -  Released - $ - - $ -  Forfeit - $ - - $ -  Outstanding at December 31, 2016 994,417 $ 0.72 0.70 $ 731,845  Expected to vest at December 31, 2016 994,417 $ 0.72  Unrecognized expense at December 31, 2016 $ 143,963  2015  On January 22, 2015 the Company granted three independent directors a total of 62,501 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning January 31, 2015. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) January 22, 2018, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.  On February 10, 2015 the Company granted an employee 20,000 restricted stock units in accordance with a separation agreement. The units were valued based on the closing stock price on the date of grant. All units vest equally in 6 monthly installments beginning on the grant date. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement were issued on August 14, 2015 in accordance with the agreement.  2016  On April 1, 2016 the Company granted five independent directors a total of 116,070 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning April 1, 2016. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) April 1, 2019, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.  On August 23, 2016 the Company granted five independent directors a total of 108,335 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning August 23, 2016. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) August 23, 2019, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.  On November 17, 2016 the Company granted five independent directors a total of 116,075 restricted stock units. The units were valued based on the closing stock price on the date of grant. All units vest equally in 12 monthly installments beginning November 17, 2016. The shares of Common Stock associated with the Restricted Stock Unit evidenced by this Agreement will be issued to the director upon the earliest to occur of (A) November 17, 2019, (B) a change in control of the Company, and (C) the termination of the director’s service with the Company.  Restricted Stock Unit Compensation Expense  The impact on our results of operations of recording stock-based compensation expense for years ended December 31, 2016 and 2015 was as follows:       Years ended December 31,   2016 2015  General and administrative $ 137,291 $ 496,278  $ 137,291 $ 496,278 

Warrants to Purchase Common Sto

Warrants to Purchase Common Stock	12 Months Ended
	Dec. 31, 2016
Warrants to Purchase Common Stock [Abstract]
Warrants to Purchase Common Stock	8. Warrants to Purchase Common Stock  The following table summarizes non-employee warrant activity under our stock-based plans as of and for the years ended December 31, 2016 and 2015 :    Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years)  Outstanding at December 31, 2014 150,001 $ 1.92 -  Granted - $ - -  Exercised - $ - -  Canceled/forfeited/expired (116,668) $ 1.92 -  Outstanding at December 31, 2015 33,333 $ 1.92 -  Granted - $ - -  Exercised - $ - -  Canceled/forfeited/expired (33,333) $ 1.92 -  Outstanding at December 31, 2016 - $ - -  Expected to vest at December 31, 2016 - $ - -  Warrants exercisable - $ - -  The following table summarizes investor warrant activity as of and for the years ended December 31, 2016 and 2015 :    Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years)  Outstanding at December 31, 2014 7,112,511 $ 1.20 3.18  Granted 1,494,375 $ 1.19 4.17  Exercised - $ - -  Canceled/forfeited/expired (108,318) $ - -  Outstanding at December 31, 2015 8,498,568 $ 1.20 3.00  Granted - $ - -  Exercised (3,329,990) $ 1.20 -  Canceled/forfeited/expired (34,229) $ 1.20 -  Outstanding at December 31, 2016 5,134,349 $ 1.18 1.95 We recorded stock-based compensation expense of $208,195 and $0 in general and administrative expense for the year ended December 31, 2016 and 2015, respectively in connection with the exercise of investor based warrants.  Warrants Issued to Non-Employees  We issued warrants to purchase 150,835 shares of common stock to non-employees in 2010 and 2011. The valuation assumptions used are consistent with the valuation information for options above.  We recorded stock-based compensation expense of $0 and $331 in general and administrative expense for the year ended December 31, 2016 and 2015 , respectively.  Warrants Issued in 2015  In March 2015, we issued warrants to the purchase of 1,259,875 common stock units at $1.20 per share in connection with the equity financing. The grant date fair value of the warrants was $1,171,683 or $0.93 per share. Additionally, we issued to EGE warrants to purchase an aggregate of 234,500 units, exercisable for a period of five years from the closing date, at an exercise price of $1.00 per unit. The grant date fair value of these warrants was $225,120 or $0.96 per share.  As of December 31, 2016 , we have warrants to purchase 4,529,164 and 605,185 shares of common stock at $1.20 and $1.00 per share, respectively, which are outstanding. Of this amount, warrants to purchase 2,762,868 shares expire in 2018, warrants to purchase 1, 558,356 shares expire in 2019, and warrants to purchase 813,125 shares expire in 2020.  Warrants Exercised in 2016  Between September 29 and October 31, 2016, we conducted an offer to the holders of our outstanding common stock purchase warrants pursuant to which our warrant holders were permitted to exercise their warrants at a reduced exercise price for a period expiring on October 31, 2016. At the commencement of the warrant offer, there were warrants outstanding that entitled their holders to purchase 8,464,339 shares of our common stock at exercise prices of $1.00 and $1.20 per share. As of December 31, 2016 , there have been 3,329,990 warrants exercised to purchase 3,329,990 shares of our common stock, resulting in additional capital of $2,330,993 . We recorded stock based compensation expense of $208,195 in connection with this transaction. The warrant offer was conducted by our management and there were no commissions paid by us in connection with the solicitation.

Income Taxes

Income Taxes	12 Months Ended
	Dec. 31, 2016
Income Taxes [Abstract]
Income Taxes	9. Income Taxes  For the years ended December 31, 2016 and 2015 the provisions for income taxes were as follows:      2016 2015  Federal – current $ - $ -  State – current - -  Foreign – current - -  Total $ - $ -  Under ASC 740, deferred income tax assets and liabilities reflect the net tax effects of temporary differences between the carrying amounts of assets and liabilities for financial reporting purposes and the amounts used for income tax purposes.  Significant components of our net deferred tax assets and liabilities as of December 31, 2016 and 2015 are as follows:      2016 2015  Deferred tax assets (liabilities):  Net operating loss carryforwards $ 11,774,000 $ 9,896,000  Stock based compensation 4,254,000 3,534,000  Accrued compensation 68,000 54,000  Depreciation and amortization 7,148,000 6,063,000  Other 48,000 58,000  Total deferred tax assets 23,292,000 19,605,000  Valuation allowance for net deferred tax assets (23,292,000) (19,605,000)  Total $ - $ -  The Company has provided a valuation allowance against deferred tax assets recorded as of December 31, 2016 and 2015 due to uncertainties regarding the realization of such assets.  The net change in the total valuation allowance for the year ended December 31, 2016 was an increase of approximately $ 3,687, 000 . The net change in the total valuation allowance for the year ended December 31, 2015 was an increase of approximately $2,351,000 . In assessing the valuation of deferred tax assets, the Company considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income during periods in which those temporary differences become deductible. The Company considers projected future taxable income and planning strategies in making this assessment. Based on the level of historical operating results and projections for the taxable income for the future, the Company has determined that it is more likely than not that the deferred tax assets will not be realized. Accordingly, the Company has recorded a valuation allowance to reduce deferred tax assets to zero . There can be no assurance that the Company will ever be able to realize the benefit of some or all of the federal and state loss carryforwards, either due to ongoing operating losses or due to ownership changes, which limit the usefulness of the loss carryforwards.  As of December 31, 2016 , the Company has available net operating loss carryforwards of approximately $30,000,000 for federal income tax purposes, which will start to expire in 2026. The net operating loss carryforwards for state purposes are approximately $28,000,000 and will start to expire in 201 7 .  The difference between the provision for income taxes and income taxes computed using the U.S. federal income tax rate for the years ended December 31, 2016 and 2015 was as follows:      2016 2015  Computed expected tax expense $ (3,235,000) $ (2,085,000)  State taxes, net of federal benefit (612,000) (343,000)  Expiration of NOL carryforwards 143,000 -  Other 17,000 77,000  Change in valuation allowance 3,687,000 2,351,000  Total $ - $ -  The Company has determined that during 2010 it experienced a “change of ownership” as defined by Section 382 of the Internal Revenue Code. As such, utilization of net operating loss carryforwards and credits generated before the 2010 change in ownership will be limited to approximately $207,000 per year until such carryforwards are fully utilized. The pre change net operating loss carryforward was approximately $7,000,000 .  The Company files income tax returns in the U.S. federal jurisdiction Arizona and California. It also files income tax returns in Nova Scotia, Canada. Because the Company is carrying forward federal and state net operating losses from 2006 , the Company is subject to U.S. federal and state income tax examinations by tax authorities for all years since 2006 . The Company does not have a liability for any uncertain tax positions. As of December 31, 2016 , no accrued interest or penalties are recorded in the financial statements .

Fair Value Measurements of Fina

Fair Value Measurements of Financial Instruments	12 Months Ended
	Dec. 31, 2016
Fair Value Measurements of Financial Instruments [Abstract]
Fair Value Measurements of Financial Instruments	10. Fair Value Measurements of Financial Instruments  The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2016 :      Description Level 1 Level 2 Level 3 Gains (Losses)  Goodwill (non-recurring) $ - $ - $ 803,118 $ (2,247,447)  Intangibles, net (non-recurring) $ - $ - $ 627,119 $ (1,684,203)  The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2015 :      Description Level 1 Level 2 Level 3 Gains (Losses)  Goodwill (non-recurring) $ - $ - $ 1,921,072 $ -  Intangibles, net (non-recurring) $ - $ - $ 2,373,689 $ (21,188)  Derivative liabilities (recurring) $ - $ - $ - $ 42,659  Earn-out payable (recurring) $ - $ - $ - $ 89,740  The Company recorded goodwill, intangible assets and an earn-out payable as a result its business combinations, and these assets were valued with the assistance of a valuation consultant and consisted of Level 3 valuation techniques.  The Company recorded derivative liabilities as a result of: (i) the variable maturity conversion feature in its convertible notes payable; (ii) the additional security issuance feature in its convertible notes payable notes, common stock and warrants; and (iii) warrants issued to non-employees that were treated as derivative liabilities. These liabilities were valued with the assistance of a valuation consultant using a Monte-Carlo simulation model. The assumptions used in the Monte-Carlo simulation used to value the derivative liabilities involve expected volatility in the Company’s common stock, estimated probabilities related to the occurrence of a future financing, and interest rates. As all the assumptions employed to measure these liabilities are based on management’s judgment using internal and external data, this fair value determination is classified in Level 3 of the valuation hierarchy.  The Company’s financial instruments consist of cash, accounts receivable, accounts payable, and accrued liabilities. The estimated fair value of cash, accounts receivable, accounts payable and accrued liabilities approximate their carrying amounts due to the short-term nature of these instruments. None of these instruments are held for trading purposes.

Commitments and Contingencies

Commitments and Contingencies	12 Months Ended
	Dec. 31, 2016
Commitments and Contingencies [Abstract]
Commitments and Contingencies	11. Commitments and Contingencies  Lease Abandonment  On June 8, 2015, the Company incurred a lease abandonment charge of $54,849 for the year ended December 31, 2015, for the former corporate headquarters located at 58 W. Buffalo St. Suite #200 in Chandler, Arizona. Due to the growth of the Company, occupancy has been taken under a new leased space. The Company estimated the liability under operating lease agreements and accrued lease abandonment costs in accordance with Accounting Standards Codification (“ASC”) 420, Exit or Disposal Cost Obligation ("ASC 420"), as the Company has no future economic benefit from the abandoned space and the lease terminated November 30, 2015. All leased space related to this lease was abandoned and ceased to be used by the Company on June 30, 2015.  Litigation  As of the date of this report, there are no pending legal proceedings to which we or our properties are subject, except for routine litigation incurred in the normal course of business.  Operating Lease  The Company has a lease agreement for 10,395 square feet, for its office facilities in Chandler, AZ through December 2020. Monthly rental payments, including common area maintenance charges, are $ 18,408 . As of December 31, 2016 , we have a deferred rent balance for this lease of $92,925 recorded in accordance with ASC 840.   The Company also has a lease through January 2018 for approximately 3,023 square feet of office space in San Diego, California at a monthly expense of $10,429 , excluding common area maintenance charges. As of December 31, 2016, we have a deferred rent balance for this lease of $21,055 recorded in accordance with ASC 840.    The minimum lease payments that are required over the next five years are shown below.      Minimum Lease Payments  2017 $ 354,290  2018 231,357  2019 232,155  2020 237,353  2021 -  Thereafter -  $ 1,055,155  Rent expense was $335,750 and $342,784 for the years ended December 31, 2016 and 2015 .

Employee Benefit Plan

Employee Benefit Plan	12 Months Ended
	Dec. 31, 2016
Employee Benefit Plan [Abstract]
Employee Benefit Plan	12. Employee Benefit Plan  The Company has an employee savings plan (the “Plan”) pursuant to Section 401(k) of the Internal Revenue Code (the “Code”), covering all of its employees. Participants in the Plan may contribute a percentage of compensation, but not in excess of the maximum allowed under the Code. The Company may make contributions at the discretion of its Board of Directors. During the years ended December 31, 2016 and 2015 , the Company made no contributions to the Plan.

Related Party Transactions

Related Party Transactions	12 Months Ended
	Dec. 31, 2016
Related Party Transactions [Abstract]
Related Party Transactions	1 3 . Related Party Transactions  As discussed previously, we conducted the private placement of our s ecurities during the year ended December 31, 2015 for the gross proceeds of $4,805,000 . Two officers and two directors of the company participated in the private placement investing a total of $2,150,000 , resulting in 2,150,000 common stock shares and 537,500 of common stock purchase warrants.  As discussed previously, we conducted the private placement of our securities during the year ended December 31, 2016 for the gross proceeds of $1,953,600 . One officer and one director of the company participated in the private placement investing a total of $1,025,000 , resulting in 1,708,333 common stock shares.  As discussed previously, we conducted the warrant offering during the year ended December 31, 2016 for the gross proceeds of $2,330,993 . One director of the company participated investing a total of $437,500 , resulting in 625,000 common stock shares. 

Subsequent Events

Subsequent Events	12 Months Ended
	Dec. 31, 2016
Subsequent Events [Abstract]
Subsequent Events	14. Subsequent Events  There were no subsequent events through the date that the financial statements were issued. 

The Company and Summary of Si22

The Company and Summary of Significant Accounting Policies (Policies)	12 Months Ended
	Dec. 31, 2016
The Company and Summary of Significant Accounting Policies [Abstract]
The Company	The Company  We develop and operate proprietary platforms over which resellers, brands and enterprises can conduct localized mobile marketing campaigns. Our proprietary platforms allow resellers, brands and enterprises to market their products and services to consumers through text messages sent directly to the consumers’ mobile phones and mobile smartphone applications, consisting of software available to both phones and tablets PCs. Our customers include national franchisers, professional sports teams and associations and other national brands such as Sonic, Subway, Chick-Fil-A, Baskin Robbins and others.  Our “C4” Mobile Marketing and customer relationship management platform is a Web-hosted software solution enabling our clients to develop, execute, and manage a variety of marketing engagements to a consumer’s mobile phone. Our C4 solution allows our clients to communicate directly with their customers through Short Messaging Service, or SMS, multi-media messaging, smartphone application development and interactive voice response interactions, all of which are facilitated via a set of graphical user interfaces operated from any Web browser.  Our C4 platform also allows our customers to deploy and administer our “Stampt” mobile device loyalty application. Stampt is a smartphone replacement for “Buy 10, Get 1 free” punch cards. Consumers no longer need to worry about forgetting paper-based loyalty punch cards. Stampt makes it easy to receive all of the rewards consumers want from their favorite businesses. Consumers can use Stampt throughout the United States to earn free sandwiches, coffee, pizza, frozen yogurt, donuts, bagels and more. Stampt’s nearby feature shows consumers all of the rewards they can earn at nearby businesses. From the Stampt mobile device application, consumers simply tap any business to learn more about that business and to see all of the loyalty points they have earned at that business. Consumers can keep track of all of the rewards they are close to earning through the “my cards” feature displayed in the application’s interface. Once a consumer has earned all of the Stampts they need for a reward, they simply show the cashier and click “tap to redeem” button from the application interface on their device. Our customers can create and manage any Stampt program from the C4 platform’s set of Web-based interfaces.  We generate revenue by charging the resellers, brands and enterprises a per-message transactional fee, or through fixed or variable software licensing fees.  Our SmartReceipt solution enables our customers with the ability to control the content on receipts printed from their point of sale, or POS system. SmartReceipt is a software application that is installed on the POS which dynamically controls what is printed on receipts such as coupons, announcements, or other calls-to-action such as invitations to participate in a survey. SmartReceipt includes a Web-based interface where users can design receipt content and implement business rules to dictate what receipt content is printed in particular situations. All receipt content is also transmitted to SmartReceipt’s server back-end for storage and analysis. Our SmartReceipt solution is fully integratable with our C4 platform and allows our customers to print on receipts SMS marketing or Stampt mobile application calls-to-actions.
Liquidity	Liquidity  We have $2.2 million of cash as of December 31, 2016 including $1 .0 million of restricted cash. We had a net loss of $ 9 . 5 million for the year then ended, and we used $3. 1 million of cash in our operating activities during 2016 . Based on our projected 2016 results and, if necessary, our ability to reduce certain variable operating expenses, we believe that our existing capital, our $2 million Working Capital Line of Credit (see Note 5), and anticipated cash flows from operations, will be sufficient to finance our operations through the first quarter of 2018.  If our cash reserves prove insufficient to sustain operations, we plan to raise additional capital by selling shares of capital stock or other equity or debt securities. However, there are no commitments or arrangements for future financings in place at this time, and we can give no assurance that such capital will be available on favorable terms or at all. We may need additional financing thereafter until we can achieve profitability. If we cannot, we will be forced to curtail our operations or possibly be forced to evaluate a sale or liquidation of our assets. Any future financing may involve substantial dilution to existing investors.  Although we are actively pursuing financing opportunities, we may not be able to raise cash on terms acceptable to us or at all. There can be no assurance that we will be successful in obtaining additional funding. Financings, if available, may be on terms that are dilutive to our shareholders, and the prices at which new investors would be willing to purchase our securities may be lower than the current price of our ordinary shares. The holders of new securities may also receive rights, preferences or privileges that are senior to those of existing holders of our ordinary shares. If additional financing is not available or is not available on acceptable terms, we will have to curtail our operations in the short term.
Principles of Consolidation and Basis of Presentation	Principles of Consolidation and Basis of Presentation  The accompanying financial statements are consolidated and include the financial statements of Mobivity Holdings Corp. and our wholly-owned subsidiary. Intercompany transactions are eliminated.
Use of Estimates	Use of Estimates  Preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States of America (U.S. GAAP) requires management to make estimates and assumptions that affect the amounts reported in the consolidated financial statements and accompanying disclosures. These estimates are based on management's best knowledge of current events and actions we may undertake in the future. Significant estimates used are those related to: stock-based compensation; valuation of acquired assets, intangible assets and liabilities; useful lives for depreciation and amortization of long-lived assets; future cash flows associated with impairment testing for goodwill, indefinite-lived intangible assets and other long-lived assets; valuation of derivative liabilities; valuation allowance for deferred tax assets; and contingencies.  Actual results may ultimately differ from estimates, although management does not generally believe such differences would materially affect the consolidated financial statements in any individual year. However, in regard to ongoing impairment testing of goodwill and indefinite-lived intangible assets, significant deterioration in future cash flow projections or other assumptions used in estimating fair values versus those anticipated at the time of the initial valuations, could result in impairment charges that materially affect the consolidated financial statements in a given year.
Reclassifications	Reclassifications  Certain prior year amounts have been reclassified to conform to the current year’s presentation. The reclassifications had no effect on previously reported net loss.
Acquisitions	Acquisitions  We account for acquired businesses using the purchase method of accounting. Under the purchase method, our consolidated financial statements reflect the operations of an acquired business starting from the completion of the acquisition. In addition, the assets acquired and liabilities assumed are recorded at the date of acquisition at their respective estimated fair values, with any excess of the purchase price over the estimated fair values of the net assets acquired recorded as goodwill.
Cash and Cash Equivalents	Cash and Cash Equivalents  We minimize our credit risk associated with cash by periodically evaluating the credit quality of our primary financial institution. Our balances at times may exceed federally insured limits. We have not experienced any losses on our cash accounts.
Accounts Receivable, Allowance for Doubtful Accounts and Concentrations	Accounts Receivable, Allowance for Doubtful Accounts and Concentrations  Accounts receivable are carried at their estimated collectible amounts. We grant unsecured credit to substantially all of our customers. Ongoing credit evaluations are performed and potential credit losses are charged to operations at the time the account receivable is estimated to be uncollectible. Since we cannot necessarily predict future changes in the financial stability of our customers, we cannot guarantee that our reserves will continue to be adequate.  As of December 31, 2016 and 2015 , we recorded an allowance for doubtful accounts of $15,503 and $237,383 , respectively.  From time to time, we may have a limited number of customers with individually large amounts due. Any unanticipated change in one of the customer’s credit worthiness could have a material effect on the results of operations in the period in which such changes or events occurred.  As of December 31, 2016 , we had one customer whose balance represented 62% of total accounts receivable. As of December 31, 2015 , we had one customer whose balance represented 39% of total accounts receivable.
Goodwill and Intangible Assets	Goodwill and Intangible Assets  Goodwill is tested for impairment at a minimum on an annual basis. Goodwill is tested for impairment at the reporting unit level by first performing a qualitative assessment to determine whether it is more likely than not that the fair value of the reporting unit is less than its carrying value. If the reporting unit does not pass the qualitative assessment, then the reporting unit's carrying value is compared to its fair value. The fair values of the reporting units are estimated using market and discounted cash flow approaches. Goodwill is considered impaired if the carrying value of the reporting unit exceeds its fair value. The discounted cash flow approach uses expected future operating results. Failure to achieve these expected results may cause a future impairment of goodwill at the reporting unit.  We conducted our annual impairment tests of goodwill as of December 31, 2016 and 2015 . As a result of these tests, we recorded impairment charges to our goodwill of $2,247,447 and $0 for the years ended December 31, 2016 and 2015 , respectively .  Intangible assets consist of patents and trademarks, purchased customer contracts, purchased customer and merchant relationships, purchased trade names, purchased technology, and non-compete agreements. Intangible assets are amortized over the period of estimated benefit using the straight-line method and estimated useful lives ranging from o ne to twenty years. No significant residual value is estimated for intangible assets. We evaluate long-lived assets (including intangible assets) for impairment whenever events or changes in circumstances indicate that the carrying amount of a long-lived asset may not be recoverable. An asset is considered impaired if its carrying amount exceeds the undiscounted future net cash flow the asset is expected to generate.  The Company’s evaluation of its long-lived assets completed during the years ended December 31, 2016 and 2015 resulted in impairment charges of $ 1,266,387 and $21,188 , respectively.
Software Development Costs	Software Development Costs Software development costs include direct costs incurred for internally developed products and payments made to independent software developers and/or contract engineers. The Company accounts for software development costs in accordance with the FASB guidance for the costs of computer software to be sold, leased, or otherwise marketed (“ASC Subtopic 985-20”). Software development costs are capitalized once the technological feasibility of a product is established and such costs are determined to be recoverable. Technological feasibility of a product encompasses technical design documentation and integration documentation, or the completed and tested product design and working model. Software development costs are capitalized once technological feasibility of a product is established and such costs are determined to be recoverable against future revenues. Technological feasibility is evaluated on a project-by-project basis. Amounts related to software development that are not capitalized are charged immediately to the appropriate expense account. Amounts that are considered ‘research and development’ that are not capitalized are immediately charged to engineering, research, and development expense. Capitalized costs for those products that are cancelled or abandoned are charged to impairment expense in the period of cancellation. Commencing upon product release, capitalized software development costs are amortized to “Amortization Expense - Development” based on the straight-line method over a twenty-four month period. The Company evaluates the future recoverability of capitalized software development costs on an annual basis. For products that have been released in prior years, the primary evaluation criterion is ongoing relations with the customer. The Company’s evaluation of its capitalized software development asset completed during the years ended December 31, 2016 and 2015 resulted in impairment charges of $417,816 and $0 , respectively.
Derivative Financial Instruments	Derivative Financial Instruments  We do not use derivative instruments to hedge exposures to cash flow, market or foreign currency risks.  We review the terms of the common stock, warrants and convertible debt we issue to determine whether there are embedded derivative instruments, including embedded conversion options, which are required to be bifurcated and accounted for separately as derivative financial instruments. In circumstances where the host instrument contains more than one embedded derivative instrument, including the conversion option, that is required to be bifurcated, the bifurcated derivative instruments are accounted for as a single, compound derivative instrument.  Bifurcated embedded derivatives are initially recorded at fair value and are then revalued at each reporting date with changes in the fair value reported as non-operating income or expense. When the equity or convertible debt instruments contain embedded derivative instruments that are to be bifurcated and accounted for as liabilities, the total proceeds received are first allocated to the fair value of all the bifurcated derivative instruments. The remaining proceeds, if any, are then allocated to the host instruments themselves, usually resulting in those instruments being recorded at a discount from their face value.  The fair value of the derivatives is estimated using a Monte Carlo simulation model. The model utilizes a series of inputs and assumptions to arrive at a fair value at the date of inception and each reporting period. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates.
Revenue Recognition and Concentrations	Revenue Recognition and Concentrations  Our SmartReceipt and C4 Mobile Marketing and customer relationship management are hosted solutions. We generate revenue from licensing our software to clients in our software as a service model, per-message and per-minute transactional fees, and customized professional services. We recognize license/subscription fees over the period of the contract, service fees as the services are performed, and per-message or per-minute transaction revenue when the transaction takes place. We recognize revenue at the time that the services are rendered, the selling price is fixed, and collection is reasonably assured, provided no significant obligations remain. We consider authoritative guidance on multiple deliverables in determining whether each deliverable represents a separate unit of accounting. Some customers are billed on a month to month basi s with no contractual term and are collected by credit card. Revenue is recognized at the time that the services are rendered and the selling price is fixed with a set range of plans. Cash received in advance of the performance of services is recorded as deferred revenue.  We generate revenue from the Stampt App through customer agreements with business owners. Revenue is principally derived from monthly subscription fees which provide a license for unlimited use of the Stampt App by the business owners and their customers. The subscription fee is billed each month to the business owner. Revenue is recognized monthly as the subscription revenues are billed. There are no per-minute or transaction fees associated with the Stampt App.  During the years ended December 31, 2016 and 2015 , two customer s accounted for 72 % and 48 % of our revenues, respectively.
Stock-based Compensation	Stock-based Compensation  We primarily issue stock-based awards to employees in the form of stock options. We determine compensation expense associated with stock options based on the estimated grant date fair value method using the Bla ck-Scholes valuation model. We recognize compensation expense using a straight-line amortization method over the respective vesting period .
Research and Development Expenditures	Research and Development Expenditures  Research and development expenditures are expensed as incurred, and consist primarily of compensation costs, outside services, and expensed materials.
Advertising Expense	Advertising Expense  Direct advertising costs are expensed as incurred, and consist primarily of E-commerce advertisements and other direct costs. Advertising expense was $ 40,017 and $ 38,394 for years ended December 31, 2016 and 2015 , respectively.
Income Taxes	Income Taxes  We account for income taxes using the assets and liability method, which recognizes deferred tax assets and liabilities determined based on the difference between the financial statement and tax basis of assets and liabilities using enacted tax rates in effect for the year in which the differences are expected to affect taxable income. Valuation allowances are established to reduce deferred tax assets when, based on available objective evidence, it is more likely than not that the benefit of such assets will not be realized. We recognize in the consolidated financial statements only those tax positions determined to be more likely than not of being sustained.
Computation of Net Loss Per Common Share	Computation of Net Loss per Common Share  Basic net loss per share is based upon the weighted average number of common shares outstanding. Diluted net loss per share is based on the assumption that all potential common stock equivalents (convertible notes payable, stock options, and warrants) are converted or exercised. The calculation of diluted net loss per share excludes potential common stock equivalents if the effect is anti-dilutive. Our weighted average common shares outstanding for basic and diluted are the same because the effect of the potential common stock equivalents is anti-dilutive.  We had the following dilutive common stock equivalents as of December 31, 2016 and 2015 which were excluded from the calculation because their effect was anti-dilutive.       December 31,  2016 2015  Outstanding employee options 5,757,880 5,043,228  Outstanding restricted stock units 994,417 653,937  Outstanding non-employee warrants - 33,333  Outstanding warrants 5,134,349 8,498,568  11,886,646 14,229,066 
Recent Accounting Pronouncements	Recent Accounting Pronouncements  Accounting standards promulgated by the FASB are subject to change. Changes in such standards may have an impact on the Company’s future financial statements. The following are a summary of recent accounting developments.  In November 2016 , the FASB issued ASU No. 2016-18 , “ Statement of Cash Flows (Topic 230 ).” ASU No. 2016- 18 requires that restricted cash be included with cash and cash equivalents when reconciling the change in cash flow . This guidance will be effective for the Company for its fiscal year 2017 , with early adoption permitted.  In March 2016, the FASB issued ASU 2016-09, “Compensation - Stock Compensation (Topic 718): Improvements to Employee Share-Based Payment Accounting”. The standard is intended to simplify several areas of accounting for share-based compensation arrangements, including the income tax impact, classification on the statement of cash flows and forfeitures. ASU 2016-09 is effective for fiscal years, and interim periods within those years, beginning after December 15, 2016, and early adoption is permitted. The Company elected to early adopt the new guidance in the second quarter of fiscal year 2016 which requires us to reflect any adjustments as of January 1, 2016, the beginning of the annual period that includes the interim period of adoption. The primary impact of adoption was the recognition of additional stock compensation expense and paid-in capital for all periods in fiscal year 2016. Additional amendments to the recognition of excess tax benefits, accounting for income taxes and minimum statutory withholding tax requirements had no impact to retained earnings as of January 1, 2016, where the cumulative effect of these changes are required to be recorded. We have elected to account for forfeitures as they occur to determine the amount of compensation cost to be recognized in each period.  In February 2016, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) 2016-02, “Leases (Topic 842)”. Under this guidance, an entity is required to recognize right-of-use assets and lease liabilities on its balance sheet and disclose key information about leasing arrangements. This guidance offers specific accounting guidance for a lessee, a lessor and sale and leaseback transactions. Lessees and lessors are required to disclose qualitative and quantitative information about leasing arrangements to enable a user of the financial statements to assess the amount, timing and uncertainty of cash flows arising from leases. This guidance is effective for annual reporting periods beginning after December 15, 2018, including interim periods within that reporting period, and requires a modified retrospective adoption, with early adoption permitted. The Company is currently evaluating the impact of the adoption of this standard will have on our consolidated financial statements.  In September 2015, the FASB issued ASU No. 2015-16, “Business Combinations (Topic 805): Simplifying the Accounting for Measurement-Period Adjustments”, which requires the acquirer in a business combination to recognize in the reporting period in which adjustment amounts are determined, any adjustments to provisional amounts that are identified during the measurement period, calculated as if the accounting had been completed at the acquisition date. Prior to the issuance of ASU 2015-16, an acquirer was required to restate prior period financial statements as of the acquisition date for adjustments to provisional amounts. ASU 2015-16 is effective for annual and interim periods beginning after December 15, 2015. The adoption of ASU 2015-16 is not expected to have a material impact on our financial position or results of operations.  In August 2015, the FASB issued ASU No. 2015-14, “ Revenue from Contracts with Customers (Topic 606): Deferral of the Effective Date ” . This amendment defers the effective date of the previously issued ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), until the interim and annual reporting periods beginning after December 15, 2017. The FASB’s ASU No. 2014-09, Revenue from Contracts with Customers (Topic 606), was issued in three parts: (a) Section A, “Summary and Amendments That Create Revenue from Contracts with Customers (Topic 606) and Other Assets and Deferred Costs-Contracts with Customers (Subtopic 340-40),” (b) Section B, “Conforming Amendments to Other Topics and Subtopics in the Codification and Status Tables” and (c) Section C, “Background Information and Basis for Conclusions.” The core principle of the new guidance is that an entity should recognize revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. Earlier application is permitted for interim and annual reporting periods beginning after December 15, 2016. The Company intends to adopt the provisions of ASU 2015-14 for interim and annual reporting periods beginning after December 15, 2017. The Company is currently evaluating the impact of the adoption of ASU 2015-14 on its consolidated financial statements.  In July 2015, the FASB, issued ASU No. 2015-11, “ Inventory (Topic 330): Simplifying the Measurement of Inventory ” , which requires an entity to measure inventory within the scope of the ASU at the lower of cost and net realizable value. The amendments in ASU 2015-11 are effective for fiscal years beginning after December 15, 2016, including interim periods within that reporting period. Earlier adoption is permitted. The adoption of ASU 2015-11 is not expected to have a material impact on our financial position or results of operations.  In April 2015, the FASB issued ASU 2015-05 regarding Subtopic 350-40, “Intangibles - Goodwill and Other - Internal-Use Software.” The amendments in ASU 2015-05 provide guidance to customers about whether a cloud computing arrangement includes a software license. If a cloud computing arrangement includes a software license, the customer should account for the software license element of the arrangement consistent with other software licenses. If a cloud computing arrangement does not include a software license, the customer should account for the arrangement as a service contract. The amendments in ASU 2015-05 are effective for annual and interim periods beginning after December 15, 2015. Early adoption is permitted. The amendments in ASU 2015-05 may be applied either prospectively to all arrangements entered into or materially modified after the effective date or retrospectively. The adoption of ASU 2015-05 is not expected to have a material impact on our financial position or results of operations.  In May 2014, the FASB issued ASU 2014-09 regarding ASC Topic 606, “Revenue from Contracts with Customers.” ASU 2014-09 provides principles for recognizing revenue to depict the transfer of promised goods or services to customers in an amount that reflects the consideration to which the entity expects to be entitled in exchange for those goods or services. In August 2015, the FASB issued ASU 2015-14 to defer the effective date by one year with early adoption permitted as of the original effective date. ASU 2014-09 will be effective for our fiscal year beginning January 1, 2018 unless we elect the earlier date of January 1, 2017. In addition, the FASB issued ASU 2016-08, ASU 2016-10, and ASU 2016-12 in March 2016, April 2016, and May 2016, respectively, to help provide interpretive clarifications on the new guidance in ASC Topic 606. The Company is currently evaluating the accounting, transition, and disclosure requirements of the standard and cannot currently estimate the financial statement impact of adoption.

The Company and Summary of Si23

The Company and Summary of Significant Accounting Policies (Tables)	12 Months Ended
	Dec. 31, 2016
The Company and Summary of Significant Accounting Policies [Abstract]
Dilutive common stock equivalents	   December 31,  2016 2015  Outstanding employee options 5,757,880 5,043,228  Outstanding restricted stock units 994,417 653,937  Outstanding non-employee warrants - 33,333  Outstanding warrants 5,134,349 8,498,568  11,886,646 14,229,066 

Acquisitions (Tables)

Acquisitions (Tables)	12 Months Ended
	Dec. 31, 2016
Acquisitions [Abstract]
Purchase Price Allocations	The allocation of the purchase price to assets and liabilities based upon fair value determinations was as follows:      Cash $ 11,088  Accounts receivable, net 718  Other assets 2,617  Fixed assets 4,407  Intangible assets 20,300  Goodwill 1,129,493  Total assets acquired 1,168,623  Liabilities assumed (458,123)  Net assets acquired $ 710,500  The purchase price consists of the following:      Common stock $ 710,500  Total purchase price $ 710,500 
Pro Forma Information	Mobivity Holdings Corp. Unaudited Pro Forma Condensed Consolidated Statement of Operations For the year ended December 31, 2016     Mobivity Livelenz Pro forma adjustments Pro forma combined  Revenues  Revenues $ 8,432,616 $ 4,300 $ - $ 8,436,916  Cost of revenues 2,096,392 120 - 2,096,512  Gross profit 6,336,224 4,180 - 6,340,404  Operating expenses  General and administrative 4,385,763 20,071 - 4,405,834  Sales and marketing 5,038,041 7,087 - 5,045,128  Engineering, research, and development 1,712,750 - - 1,712,750  Depreciation and amortization 709,456 76 - 709,532  Total operating expenses 11,846,010 27,234 - 11,873,244  Loss from operations (5,509,786) (23,054) - (5,532,840)  Other income/(expense)  Interest income 2,780 - - 2,780  Interest expense (77,361) (3,452) - (80,813)  Intangible asset impairment (1,684,203) - - (1,684,203)  Goodwill impairment (2,247,447) - - (2,247,447)  Foreign currency gain/(loss) 1,556 - - 1,556  Total other income/(expense) (4,004,675) (3,452) - (4,008,127)  Loss before income taxes (9,514,461) (26,506) - (9,540,967)  Income tax expense - - - -  Net loss $ (9,514,461) $ (26,506) $ - $ (9,540,967)  Other comprehensive loss, net of income tax  Foreign currency translation adjustments (32,999) - - (32,999)  Comprehensive loss $ (9,547,460) $ (26,506) $ - $ (9,573,966)  Net loss per share - basic and diluted $ (0.29) $ (0.29)  Weighted average number of shares during the period -basic and diluted 32,797,631 32,797,631   The following information presents unaudited pro forma consolidated results of operations for the year ended December 31, 2015 , as if the Livelenz acquisition described above had occurred on January 1, 2015. The pro forma financial information is not necessarily indicative of the operating results that would have occurred if the acquisition been consummated as of the date indicated, nor are they necessarily indicative of future operating results.  Mobivity Holdings Corp. Unaudited Pro Forma Condensed Consolidated Statement of Operations For the year ended December 31, 2015      Mobivity Livelenz Pro forma adjustments Pro forma combined  Revenues  Revenues $ 4,618,988 $ 230,214 $ - $ 4,849,202  Cost of revenues 1,066,669 71,301 - 1,137,970  Gross profit 3,552,319 158,913 - 3,711,232  Operating expenses  General and administrative 4,555,895 70,633 - 4,626,528  Sales and marketing 4,150,793 222,747 - 4,373,540  Engineering, research, and development 728,741 - - 728,741  Depreciation and amortization 361,840 3,705 - 365,545  Total operating expenses 9,797,269 297,085 - 10,094,354  Loss from operations (6,244,950) (138,172) - (6,383,122)  Other income/(expense)  Interest income 1,540 - - 1,540  Interest expense (847) (45,403) - (46,250)  Intangible asset impairment (21,188) - - (21,188)  Change in fair value of derivative liabilities 42,659 - - 42,659  Gain on adjustment of contingent consideration 89,740 - - 89,740  Foreign currency gain/(loss) - 39,118 - 39,118  Total other income/(expense) 111,904 (6,285) - 105,619  Loss before income taxes (6,133,046) (144,457) - (6,277,503)  Income tax expense - - - -  Net loss $ (6,133,046) $ (144,457) $ - $ (6,277,503)  Net loss per share - basic and diluted $ (0.23) $ (0.24)  Weighted average number of shares during the period -basic and diluted 26,684,927 26,684,927

Goodwill and Intangibles Asse25

Goodwill and Intangibles Assets (Tables)	12 Months Ended
	Dec. 31, 2016
Goodwill and Intangibles Assets [Abstract]
Goodwill	   Goodwill  December 31, 2014 $ 1,921,072  Acquired -  Impairment -  December 31, 2015 1,921,072  Acquired 1,129,493  Impairment (2,247,447)  December 31, 2016 $ 803,118 
Intangible Assets	   December 31, 2016 December 31, 2015  Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years)  Patents and trademarks $ 161,298 $ (48,761) $ 112,537 12 $ 117,000 $ (38,069) $ 78,931 15  Customer contracts - - - - 628,502 (628,502) - -  Customer and merchant relationships 1,620,112 (1,442,112) 178,000 10 2,830,139 (1,456,626) 1,373,513 10  Trade name 171,883 (124,224) 47,659 10 353,192 (217,625) 135,567 10  Acquired technology 521,540 (521,540) - 10 686,135 (498,837) 187,298 10  Non-compete agreement 7,443 (7,443) - - 90,462 (90,462) - -  $ 2,482,276 $ (2,144,080) $ 338,196 $ 4,705,430 $ (2,930,121) $ 1,775,309 
Future Amortization Intangible Assets	   Year ending December 31, Amount  2017 $ 43,029  2018 43,029  2019 43,029  2020 42,927  2021 40,148  Thereafter 126,034  Total $ 338,196 

Software Development Costs (Tab

Software Development Costs (Tables)	12 Months Ended
	Dec. 31, 2016
Software Development Costs [Abstract]
Software Development Costs	  December 31, 2016 December 31, 2015  Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years) Gross Carrying Amount Accumulated Amortization Net Carrying Amount Weighted Average Useful Life (Years)  Software Development Costs $ 886,539 $ (597,616) $ 288,923 2 $ 736,666 $ (138,286) $ 598,380 2  $ 886,539 $ (597,616) $ 288,923 $ 736,666 $ (138,286) $ 598,380 
Future Amortization Software	  Year ending December 31, Amount  2017 $ 184,642  2018 100,832  2019 3,449  2020 -  2021 -  Thereafter -  Total $ 288,923 

Notes Payable and Interest Ex27

Notes Payable and Interest Expense (Tables)	12 Months Ended
	Dec. 31, 2016
Notes Payable and Interest Expense [Abstract]
Schedule Of Notes Payable	   Facility Maturity Interest Rate Balance at December 31, 2016 Balance at December 31, 2015  BDC Term Loan December 15, 2018 12% $ 333,260 $ -  ACOA Note May 1, 2021 - 59,995 -  SVB Working Capital Line of Credit Facility March 30, 2018 Variable 979,821 -  Total Debt 1,373,076 -  Debt discount 21,003  Less current portion (1,032,913) -  Long-term debt, net of current portion $ 361,166 $ - 
Summary of Interest Expense	   December 31,  2016 2015  Interest expense $ 77,361 $ 847  Total interest expense $ 77,361 $ 847 

Stock-based Plans and Stock-b28

Stock-based Plans and Stock-based Compensation (Tables)	12 Months Ended
	Dec. 31, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock Option Activity	   Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value  Outstanding at December 31, 2014 5,382,923 $ 1.76 8.10 $ 35,425  Granted 3,348,000 $ 1.05 - $ -  Exercised - $ - - $ -  Forfeit/canceled (2,511,522) $ 1.60 - $ -  Expired (1,176,173) $ 1.82 - $ -  Outstanding at December 31, 2015 5,043,228 $ 1.37 8.12 $ 209,690  Granted 1,771,500 $ 0.72 - $ -  Exercised - $ - - $ -  Forfeit/canceled (577,817) $ 1.01 - $ -  Expired (479,031) $ 1.73 - $ -  Outstanding at December 31, 2016 5,757,880 $ 1.16 8.10 $ 434,630   Expected to vest at December 31, 2016 5,757,880 $ 1.17 7.16 $ 70,594  Exercisable at December 31, 2016 2,394,332 $ 1.52 7.15 $ -  Unrecognized expense at December 31, 2016 $ 2,505,275 
Stock-Based Compensation Expense	   Years ended December 31,  2016 2015  General and administrative $ 953,206 $ 821,410  Sales and marketing 361,704 229,698  Engineering, research, and development 146,968 112,447  $ 1,461,878 $ 1,163,555 
Valuation Assumptions	   Years ended December 31,  2016 2015  Risk-free interest rate 1.23% to 1.84% 1.48% to 1.85%  Expected life (years) 6.00 3.02 to 6.08  Dividend yield - -  Expected volatility 113.97% to 114.55% 114.5% to 132.0% 
Restricted Stock Unit Activity	   Shares Weighted Average Grant Date Fair Value Weighted Average Remaining Contractual Term (Years) Aggregate Intrinsic Value  Outstanding at December 31, 2014 591,436 $ 0.75 0.89 $ 305,572  Awarded 82,501 $ 0.29 - $ -  Released (20,000) $ 1.18 - $ -  Forfeit - $ - - $ -  Outstanding at December 31, 2015 653,937 $ 0.32 0.08 $ 305,572  Awarded 340,480 $ 0.72 0.70 $ -  Released - $ - - $ -  Forfeit - $ - - $ -  Outstanding at December 31, 2016 994,417 $ 0.72 0.70 $ 731,845  Expected to vest at December 31, 2016 994,417 $ 0.72  Unrecognized expense at December 31, 2016 $ 143,963 
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-Based Compensation Expense	  Years ended December 31,   2016 2015  General and administrative $ 137,291 $ 496,278  $ 137,291 $ 496,278 

Warrants to Purchase Common S29

Warrants to Purchase Common Stock (Tables)	12 Months Ended
	Dec. 31, 2016
Non-Employee Warrants [Member]
Class of Warrant or Right [Line Items]
Schedule of Warrant Activity	   Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years)  Outstanding at December 31, 2014 150,001 $ 1.92 -  Granted - $ - -  Exercised - $ - -  Canceled/forfeited/expired (116,668) $ 1.92 -  Outstanding at December 31, 2015 33,333 $ 1.92 -  Granted - $ - -  Exercised - $ - -  Canceled/forfeited/expired (33,333) $ 1.92 -  Outstanding at December 31, 2016 - $ - -  Expected to vest at December 31, 2016 - $ - -  Warrants exercisable - $ - - 
Warrants, Issued 2014 [Member]
Class of Warrant or Right [Line Items]
Schedule of Warrant Activity	   Shares Weighted Average Exercise Price Weighted Average Remaining Contractual Term (Years)  Outstanding at December 31, 2014 7,112,511 $ 1.20 3.18  Granted 1,494,375 $ 1.19 4.17  Exercised - $ - -  Canceled/forfeited/expired (108,318) $ - -  Outstanding at December 31, 2015 8,498,568 $ 1.20 3.00  Granted - $ - -  Exercised (3,329,990) $ 1.20 -  Canceled/forfeited/expired (34,229) $ 1.20 -  Outstanding at December 31, 2016 5,134,349 $ 1.18 1.95 

Income Taxes (Tables)

Income Taxes (Tables)	12 Months Ended
	Dec. 31, 2016
Income Taxes [Abstract]
Provisions for income taxes	   2016 2015  Federal – current $ - $ -  State – current - -  Foreign – current - -  Total $ - $ - 
Net deferred tax assets and liabilities	   2016 2015  Deferred tax assets (liabilities):  Net operating loss carryforwards $ 11,774,000 $ 9,896,000  Stock based compensation 4,254,000 3,534,000  Accrued compensation 68,000 54,000  Depreciation and amortization 7,148,000 6,063,000  Other 48,000 58,000  Total deferred tax assets 23,292,000 19,605,000  Valuation allowance for net deferred tax assets (23,292,000) (19,605,000)  Total $ - $ - 
Reconciliation of federal statutory income tax rate to our effective income tax rate	   2016 2015  Computed expected tax expense $ (3,235,000) $ (2,085,000)  State taxes, net of federal benefit (612,000) (343,000)  Expiration of NOL carryforwards 143,000 -  Other 17,000 77,000  Change in valuation allowance 3,687,000 2,351,000  Total $ - $ - 

Fair Value Measurements of Fi31

Fair Value Measurements of Financial Instruments(Tables)	12 Months Ended
	Dec. 31, 2016
Fair Value Measurements of Financial Instruments [Abstract]
Financial Assets And Liabilities Measured At Fair Value On A Recurring And Non-Recurring Basis	The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2016 :      Description Level 1 Level 2 Level 3 Gains (Losses)  Goodwill (non-recurring) $ - $ - $ 803,118 $ (2,247,447)  Intangibles, net (non-recurring) $ - $ - $ 627,119 $ (1,684,203)  The following table summarizes our financial assets and liabilities measured at fair value on a recurring basis as of December 31, 2015 :      Description Level 1 Level 2 Level 3 Gains (Losses)  Goodwill (non-recurring) $ - $ - $ 1,921,072 $ -  Intangibles, net (non-recurring) $ - $ - $ 2,373,689 $ (21,188)  Derivative liabilities (recurring) $ - $ - $ - $ 42,659  Earn-out payable (recurring) $ - $ - $ - $ 89,740 

Commitments and Contingencies (

Commitments and Contingencies (Tables)	12 Months Ended
	Dec. 31, 2016
Commitments and Contingencies [Abstract]
Schedule of Minimum Lease Payments	   Minimum Lease Payments  2017 $ 354,290  2018 231,357  2019 232,155  2020 237,353  2021 -  Thereafter -  $ 1,055,155 

The Company and Summary of Si33

The Company and Summary of Significant Accounting Policies (Narrative) (Details)	12 Months Ended
	Dec. 31, 2016USD ($)customer	Dec. 31, 2015USD ($)customer
Product Information [Line Items]
Cash	$ 1,188,485	$ 634,129
Restricted cash	1,000,000
Net loss	(9,514,461)	(6,133,046)
Cash used in operating activities	(3,050,080)	(4,001,430)
Allowance for doubtful accounts	15,503	237,383
Impairment charges on evaluation of goodwill	2,247,447
Comprehensive loss	(9,547,460)	(6,133,046)
Impairment charges on long-lived assets	1,266,387	21,188
Advertising expense	$ 40,017	$ 38,394
Accounts Receivable [Member]
Product Information [Line Items]
Number of significant customers | customer	1	1
Customer concentration risk	62.00%	39.00%
Sales Revenue Net [Member]
Product Information [Line Items]
Number of significant customers | customer	2	2
Customer concentration risk	72.00%	48.00%
Maximum [Member]
Product Information [Line Items]
Estimated useful lives	20 years
Minimum [Member]
Product Information [Line Items]
Estimated useful lives	1 year
Software Development Costs [Member]
Product Information [Line Items]
Estimated useful lives	2 years	2 years
Impairment charges on long-lived assets	$ 417,816	$ 0

The Company and Summary of Si34

The Company and Summary of Significant Accounting Policies (Dilutive Common Stock Equivalents) (Details) - shares	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	11,886,646	14,229,066
Stock Options [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	5,757,880	5,043,228
Restricted Stock Units (RSUs) [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	994,417	653,937
Non-Employee Warrants [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation		33,333
Warrants [Member]
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items]
Antidilutive securities excluded from calculation	5,134,349	8,498,568

Acquisitions (Narrative) (Detai

Acquisitions (Narrative) (Details) - LiveLenz Inc. [Member] - shares	Jan. 15, 2016	Dec. 31, 2016
Business Acquisition [Line Items]
Issuance of common stock for acquisition, Shares	1,000,000
Additional stock issued	15,000
Shares in escrow, percentage	100.00%
Escrow period		18 months

Acquisitions (Purchase Price Al

Acquisitions (Purchase Price Allocation) (Details) - USD ($)	Jan. 15, 2016	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
Business Acquisition [Line Items]
Goodwill		$ 803,118	$ 1,921,072	$ 1,921,072
LiveLenz Inc. [Member]
Business Acquisition [Line Items]
Cash	$ 11,088
Accounts receivable, net	718
Other assets	2,617
Fixed assets	4,407
Intangible assets	20,300
Goodwill	1,129,493
Total assets acquired	1,168,623
Liabilities assumed	(458,123)
Net assets acquired	710,500
Common stock	710,500
Total purchase price	$ 710,500

Acquisitions (Pro Forma Informa

Acquisitions (Pro Forma Information) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Revenues
Revenues	$ 8,432,616	$ 4,618,988
Cost of revenues	2,096,392	1,066,669
Gross profit	6,336,224	3,552,319
Operating expenses
General and administrative	4,385,763	4,555,895
Sales and marketing	5,038,041	4,150,793
Engineering, research, and development	1,712,750	728,741
Depreciation and amortization	709,456	361,840
Total operating expenses	11,846,010	9,797,269
Loss from operations	(5,509,786)	(6,244,950)
Other income/(expense)
Interest income	2,780	1,540
Interest expense	(77,361)	(847)
Intangible asset impairment	(1,684,203)	(21,188)
Goodwill impairment	(2,247,447)
Change in fair value of derivative liabilities		42,659
Gain on adjustment in contingent consideration		89,740
Foreign currency gain/(loss)	1,556
Total other income/(expense)	(4,004,675)	111,904
Loss before income taxes	(9,514,461)	(6,133,046)
Income tax expense
Net loss	(9,514,461)	(6,133,046)
Foreign currency translation adjustments	(32,999)
Comprehensive loss	$ (9,547,460)	$ (6,133,046)
Net loss per share - basic and diluted	$ (0.29)	$ (0.23)
Weighted average number of shares during the period - basic and diluted	32,797,631	26,684,927
Mobivity [Member]
Revenues
Revenues	$ 8,432,616	$ 4,618,988
Cost of revenues	2,096,392	1,066,669
Gross profit	6,336,224	3,552,319
Operating expenses
General and administrative	4,385,763	4,555,895
Sales and marketing	5,038,041	4,150,793
Engineering, research, and development	1,712,750	728,741
Depreciation and amortization	709,456	361,840
Total operating expenses	11,846,010	9,797,269
Loss from operations	(5,509,786)	(6,244,950)
Other income/(expense)
Interest income	2,780	1,540
Interest expense	(77,361)	(847)
Intangible asset impairment	(1,684,203)	(21,188)
Goodwill impairment	(2,247,447)
Change in fair value of derivative liabilities		42,659
Gain on adjustment in contingent consideration		89,740
Foreign currency gain/(loss)	1,556
Total other income/(expense)	(4,004,675)	111,904
Loss before income taxes	(9,514,461)	(6,133,046)
Income tax expense
Net loss	(9,514,461)	$ (6,133,046)
Foreign currency translation adjustments	(32,999)
Comprehensive loss	$ (9,547,460)
Net loss per share - basic and diluted	$ (0.29)	$ (0.23)
Weighted average number of shares during the period - basic and diluted	32,797,631	26,684,927
Pro Forma Adjustments [Member]
Other income/(expense)
Income tax expense
Pro Forma Combined [Member]
Revenues
Revenues	$ 8,436,916	4,849,202
Cost of revenues	2,096,512	1,137,970
Gross profit	6,340,404	3,711,232
Operating expenses
General and administrative	4,405,834	4,626,528
Sales and marketing	5,045,128	4,373,540
Engineering, research, and development	1,712,750	728,741
Depreciation and amortization	709,532	365,545
Total operating expenses	11,873,244	10,094,354
Loss from operations	(5,532,840)	(6,383,122)
Other income/(expense)
Interest income	2,780	1,540
Interest expense	(80,813)	(46,250)
Intangible asset impairment	(1,684,203)	(21,188)
Goodwill impairment	(2,247,447)
Change in fair value of derivative liabilities		42,659
Gain on adjustment in contingent consideration		89,740
Foreign currency gain/(loss)	1,556	39,118
Total other income/(expense)	(4,008,127)	105,619
Loss before income taxes	(9,540,967)	(6,277,503)
Income tax expense
Net loss	(9,540,967)	$ (6,277,503)
Foreign currency translation adjustments	(32,999)
Comprehensive loss	$ (9,573,966)
Net loss per share - basic and diluted	$ (0.29)	$ (0.24)
Weighted average number of shares during the period - basic and diluted	32,797,631	26,684,927
LiveLenz Inc. [Member]
Revenues
Revenues	$ 4,300	$ 230,214
Cost of revenues	120	71,301
Gross profit	4,180	158,913
Operating expenses
General and administrative	20,071	70,633
Sales and marketing	7,087	222,747
Depreciation and amortization	76	3,705
Total operating expenses	27,234	297,085
Loss from operations	(23,054)	(138,172)
Other income/(expense)
Interest expense	(3,452)	(45,403)
Foreign currency gain/(loss)		39,118
Total other income/(expense)	(3,452)	(6,285)
Loss before income taxes	(26,506)	(144,457)
Income tax expense
Net loss	(26,506)	$ (144,457)
Comprehensive loss	$ (26,506)

Goodwill and Intangible Assets

Goodwill and Intangible Assets (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
Finite-Lived Intangible Assets [Line Items]
Goodwill	$ 803,118	$ 1,921,072	$ 1,921,072
Goodwill impairment	2,247,447
Amortization expense	212,086	214,455
Intangible asset impairment	1,684,203	21,188
Intangible Assets, Excluding Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
Intangible asset impairment	$ 1,266,387	$ 21,188

Goodwill and Intangible Asset39

Goodwill and Intangible Assets (Goodwill) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Goodwill and Intangibles Assets [Abstract]
Goodwill, Beginning Balance	$ 1,921,072	$ 1,921,072
Acquired	1,129,493
Impairment	(2,247,447)
Goodwill, Ending Balance	$ 803,118	$ 1,921,072

Goodwill and Intangible Asset40

Goodwill and Intangible Assets (Intangible Assets) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 2,482,276	$ 4,705,430
Accumulated Amortization	(2,144,080)	(2,930,121)
Net Carrying Amount	338,196	1,775,309
Patents And Trademarks [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	161,298	117,000
Accumulated Amortization	(48,761)	(38,069)
Net Carrying Amount	$ 112,537	$ 78,931
Weighted Average Useful Life (Years)	12 years	15 years
Customer Contracts [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount		$ 628,502
Accumulated Amortization		(628,502)
Customer And Merchant Relationships [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 1,620,112	2,830,139
Accumulated Amortization	(1,442,112)	(1,456,626)
Net Carrying Amount	$ 178,000	$ 1,373,513
Weighted Average Useful Life (Years)	10 years	10 years
Trade Name [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 171,883	$ 353,192
Accumulated Amortization	(124,224)	(217,625)
Net Carrying Amount	$ 47,659	$ 135,567
Weighted Average Useful Life (Years)	10 years	10 years
Acquired Technology [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 521,540	$ 686,135
Accumulated Amortization	$ (521,540)	(498,837)
Net Carrying Amount		$ 187,298
Weighted Average Useful Life (Years)	10 years	10 years
Non-Compete Agreement [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 7,443	$ 90,462
Accumulated Amortization	$ (7,443)	$ (90,462)

Goodwill and Intangibles Asse41

Goodwill and Intangibles Assets (Future Amortization Intangible Assets) (Details) - USD ($)	Dec. 31, 2016	Dec. 31, 2015
Goodwill and Intangibles Assets [Abstract]
2,017	$ 43,029
2,018	43,029
2,019	43,029
2,020	42,927
2,021	40,148
Thereafter	126,034
Net Carrying Amount	$ 338,196	$ 1,775,309

Software Development Costs (Nar

Software Development Costs (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Finite-Lived Intangible Assets [Line Items]
Amortization expense	$ 212,086	$ 214,455
Intangible asset impairment	1,684,203	21,188
Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
Amortization expense	469,937	138,286
Intangible asset impairment	$ 417,816	$ 0
Estimated useful lives	2 years	2 years

Software Development Costs (Sof

Software Development Costs (Software Development Costs) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	$ 886,539	$ 736,666
Accumulated Amortization	(597,616)	(138,286)
Net Carrying Amount	288,923	598,380
Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
Gross Carrying Amount	886,539	736,666
Accumulated Amortization	(597,616)	(138,286)
Net Carrying Amount	$ 288,923	$ 598,380
Weighted Average Useful Life (Years)	2 years	2 years

Software Development Costs (Fut

Software Development Costs (Future Amortization Software) (Details) - USD ($)	Dec. 31, 2016	Dec. 31, 2015
Finite-Lived Intangible Assets [Line Items]
2,017	$ 43,029
2,018	43,029
2,019	43,029
2,020	42,927
2,021	40,148
Thereafter	126,034
Net Carrying Amount	338,196	$ 1,775,309
Software Development Costs [Member]
Finite-Lived Intangible Assets [Line Items]
2,017	184,642
2,018	100,832
2,019	3,449
2,020
2,021
Thereafter
Net Carrying Amount	$ 288,923

Notes Payable and Interest Ex45

Notes Payable and Interest Expense (Narrative) (Details) - USD ($)	1 Months Ended	12 Months Ended
	Mar. 31, 2016	Dec. 31, 2016	Dec. 31, 2015	Jan. 08, 2016
Debt Instrument [Line Items]
Amortization of deferred financing costs		$ 12,949
Interest expense		77,361	$ 847
BDC Term Loan [Member]
Debt Instrument [Line Items]
Debt issuance costs		824		$ 1,529
Amortization of deferred financing costs		$ 841
Maturity date		Dec. 15, 2018
ACOA Note [Member]
Debt Instrument [Line Items]
Maturity date		May 1, 2021
SVB Working Capital Line Of Credit Facility [Member]
Debt Instrument [Line Items]
Debt issuance costs		$ 20,179
Amortization of deferred financing costs		$ 12,108
Maturity date		Mar. 30, 2018
Maximum current borrowing capacity	$ 2,000,000
Borrowing under Facility		$ 1,000,000
Commitment percentage per annum	0.50%
Capitalized debt issuance cost		$ 32,287
Debt instrument, term		2 years
Prime Rate [Member] | Maximum [Member] | SVB Working Capital Line Of Credit Facility [Member]
Debt Instrument [Line Items]
Basis spread on interest rate	3.75%
Prime Rate [Member] | Minimum [Member] | SVB Working Capital Line Of Credit Facility [Member]
Debt Instrument [Line Items]
Basis spread on interest rate	(1.75%)

Notes Payable and Interest Ex46

Notes Payable and Interest Expense (Schedule of Notes Payable) (Details)	12 Months Ended
	Dec. 31, 2016USD ($)
Debt Instrument [Line Items]
Total Debt	$ 1,373,076
Debt discount	21,003
Less current portion	(1,032,913)
Long-term debt, net of current portion	$ 361,166
BDC Term Loan [Member]
Debt Instrument [Line Items]
Maturity date	Dec. 15, 2018
Interest Rate	12.00%
Total Debt	$ 333,260
ACOA Note [Member]
Debt Instrument [Line Items]
Maturity date	May 1, 2021
Total Debt	$ 59,995
SVB Working Capital Line Of Credit Facility [Member]
Debt Instrument [Line Items]
Maturity date	Mar. 30, 2018
Total Debt	$ 979,821

Notes Payable and Interest Ex47

Notes Payable and Interest Expense (Summary of Interest Expense) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Notes Payable and Interest Expense [Abstract]
Other interest expense	$ 77,361	$ 847
Total interest expense	$ 77,361	$ 847

Common Stock and Equity Payab48

Common Stock and Equity Payable (Details) - USD ($)	Oct. 31, 2016	Jan. 15, 2016	Aug. 14, 2015	Jan. 21, 2015	Jan. 13, 2015	Mar. 31, 2016	Mar. 31, 2015	Dec. 31, 2016	Dec. 31, 2015	Jul. 31, 2015
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued, value				$ 63,000
Estimated value								$ 1,953,600	$ 4,570,500
Equity payable								$ 100,862	$ 100,862
LiveLenz Inc. [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Escrow period								18 months
Acquisition price per share		$ 0.70
Total acquisition purchase price		$ 710,500
Former President And Officer [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued					260,870
Common stock, per share price					$ 1.15
Period of entitled salary								1 year
Salary, employment agreement					$ 200,000
Common shares issued, value					$ 300,001
Period in which options continue to vest after resignation								3 months
Period in which options remain exercisable after resignation								6 months
Period in which options remain exercisable after resignation, seperation agreement								12 months
Executive Chairman [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued				50,000
Common stock, per share price				$ 1.26
Salary, employment agreement				$ 310,000
Stock Issuance 1[Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued		1,000,000
Agreed percentage of shares in escrow		100.00%
Escrow period								18 months
Stock Issuance 2 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued		15,000
Stock Issuance 3 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Shares issued						3,256,000
Shares Issued, Price Per Share						$ 0.60
Estimated value						$ 1,953,600
Stock Issuance 4 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Shares issued	3,329,990
Shares Issued, Price Per Share	$ 0.70
Estimated value	$ 2,330,993
Stock Issuance 7 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued							4,805,000
Common stock, per share price							$ 1
Proceeds from issuance of common stock, gross							$ 4,805,000
Warrant, exercisable period								5 years
Warrant exercise price							$ 1.20
Net proceeds							$ 4,570,500
Equity issuance transaction cost							$ 234,500
Class of warrant or right, grant date fair value							$ 0.93
Stock Issuance 8 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Warrant, exercisable period								5 years
Equity issuance transaction cost							$ 234,500
Stock Issuance 9 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Common shares issued										903,928
Common Stock [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Shares issued								3,256,000	4,805,000
Estimated value								$ 3,256	$ 4,805
Common Stock [Member] | Stock Issuance 7 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant							1
Warrants [Member] | Stock Issuance 7 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant							0.25
EGE [Member] | Stock Issuance 8 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant							234,500
Warrant exercise price							$ 1
EGE 2nd Issuance [Member] | Stock Issuance 8 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Number of common stock purchasable by each warrant							58,625
Warrant exercise price							$ 1.20
Restricted Stock Units (RSUs) [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense								$ 137,291	$ 496,278
Units issued								340,480	82,501
Restricted Stock Units (RSUs) [Member] | General and Administrative [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense								$ 137,291	$ 496,278
Restricted Stock Units (RSUs) [Member] | Stock Issuance 10 [Member]
Deferred Compensation Arrangement with Individual, Share-based Payments [Line Items]
Stock-based compensation expense			$ 23,800
Units issued			20,000
Price per unit			$ 1.18

Stock-based Plans and Stock-b49

Stock-based Plans and Stock-based Compensation (Stock Options-Narrative) (Details)

Nov. 17, 2016USD ($)employee$ / sharesshares

Aug. 23, 2016USD ($)item$ / sharesshares

Mar. 24, 2016USD ($)employee$ / sharesshares

Jan. 19, 2016USD ($)employee$ / sharesshares

Jan. 15, 2016USD ($)employee$ / sharesshares

Nov. 19, 2015USD ($)customer$ / sharesshares

Oct. 16, 2015USD ($)employee$ / sharesshares

Aug. 20, 2015USD ($)item$ / sharesshares

Jun. 01, 2015USD ($)employee$ / sharesshares

May 13, 2015USD ($)employee$ / sharesshares

May 04, 2015USD ($)employee$ / sharesshares

Apr. 27, 2015USD ($)employee$ / sharesshares

Apr. 16, 2015USD ($)employee$ / sharesshares

Mar. 02, 2015USD ($)employee$ / sharesshares

Feb. 16, 2015USD ($)employee$ / sharesshares

Feb. 11, 2015USD ($)employee$ / sharesshares

Jan. 22, 2015USD ($)employee$ / sharesshares

Jan. 01, 2015USD ($)employee$ / sharesshares

Dec. 31, 2016USD ($)$ / sharesshares

Dec. 31, 2015USD ($)$ / sharesshares

Dec. 31, 2014$ / shares

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Shares authorized under stock plan | shares

5,757,880

Estimated value | $

$ 1,953,600

$ 4,570,500

Shares available for future grants | shares

327,135

Continuous service period

4 years

Options to purchase shares, in-the-money | shares

2,499,500

Options granted | shares

1,771,500

3,348,000

Options to purchase, expected to vest | shares

5,757,880

Weighted average grant date fair value

$ 0.61

$ 0.93

Unearned stock based compensation expense | $

$ 2,505,275

Weighted average exercise price

$ 1.16

$ 1.37

$ 1.76

Maximum [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Contractual terms (period)

10 years

Minimum [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Contractual terms (period)

5 years

Stock Option Issuance 1 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.19

Number of employees, options granted | employee

1

Options granted | shares

15,000

Volatility rate

132.00%

Call option value, price per share

$ 1.07

Call option value | $

$ 16,050

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 2 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

48 months

Weighted average grant date fair value

$ 1.28

Number of employees, options granted | employee

1

Options granted | shares

900,000

Volatility rate

132.00%

Call option value, price per share

$ 1.15

Call option value | $

$ 1,035,000

Stock Option Issuance 3 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.28

Number of employees, options granted | employee

3

Options granted | shares

471,500

Volatility rate

132.00%

Call option value, price per share

$ 1.15

Call option value | $

$ 542,225

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 4 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

1

Options granted | shares

3,000

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Call option value | $

$ 3,240

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 5 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

48 months

Weighted average grant date fair value

$ 1.30

Number of employees, options granted | employee

1

Options granted | shares

300,000

Volatility rate

132.00%

Call option value, price per share

$ 1.17

Call option value | $

$ 351,000

Stock Option Issuance 6 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

48 months

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

1

Options granted | shares

100,000

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Call option value | $

$ 108,000

Stock Option Issuance 8 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.20

Number of employees, options granted | employee

5

Options granted | shares

445,000

Volatility rate

132.00%

Call option value, price per share

$ 1.08

Call option value | $

$ 480,600

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 9 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1.10

Number of employees, options granted | employee

1

Options granted | shares

20,000

Volatility rate

132.00%

Call option value, price per share

$ 0.99

Call option value | $

$ 19,800

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 10 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 1

Number of employees, options granted | employee

2

Options granted | shares

25,000

Volatility rate

132.00%

Call option value, price per share

$ 0.90

Call option value | $

$ 22,500

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 11 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.99

Number of employees, options granted | employee

1

Options granted | shares

20,000

Volatility rate

132.00%

Call option value, price per share

$ 0.89

Call option value | $

$ 17,800

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 12 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.85

Number of employees, options granted | employee

1

Options granted | shares

2,000

Volatility rate

132.00%

Call option value, price per share

$ 0.77

Call option value | $

$ 1,540

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 13 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.75

Number of employees, options granted | item

3

Options granted | shares

400,000

Volatility rate

132.00%

Call option value, price per share

$ 0.67

Call option value | $

$ 268,000

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 14 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.70

Number of employees, options granted | employee

4

Options granted | shares

167,500

Volatility rate

114.00%

Call option value, price per share

$ 0.59

Call option value | $

$ 98,825

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 15 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

48 months

Number of employees, options granted | employee

1

Number of options vesting per month | shares

300,000

Number of options vested upon four-year cliff | shares

100,000

Options, cliff period

4 years

Options granted | shares

500,000

Options to purchase, expected to vest | shares

0.70

Volatility rate

114.00%

Call option value, price per share

$ 0.59

Call option value | $

$ 295,000

Stock Option Issuance 15 [Member] | Vesting Scenario 1 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Annual Revenue, Benchmark | $

13,000,000

Stock Option Issuance 15 [Member] | Vesting Scenario 2 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Annual Revenue, Benchmark | $

$ 22,000,000

Stock Option Issuance 16 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.70

Number of employees, options granted | employee

9

Options granted | shares

258,000

Volatility rate

114.00%

Call option value, price per share

$ 0.59

Call option value | $

$ 152,220

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 17 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.75

Number of employees, options granted | item

4

Options granted | shares

695,000

Volatility rate

114.00%

Call option value, price per share

$ 0.63

Call option value | $

$ 440,573

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 18 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.70

Number of employees, options granted | employee

3

Options granted | shares

150,000

Volatility rate

114.00%

Call option value, price per share

$ 0.59

Call option value | $

$ 89,048

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 23 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.48

Number of employees, options granted | employee

18

Options granted | shares

514,000

Volatility rate

116.00%

Call option value, price per share

$ 0.36

Call option value | $

$ 185,040

Percent of shares vested on first anniversary of grant date

25.00%

Stock Option Issuance 24 [Member]

Share-based Compensation Arrangement by Share-based Payment Award [Line Items]

Vesting period

36 months

Weighted average grant date fair value

$ 0.41

Number of employees, options granted | customer

4

Options granted | shares

132,500

Volatility rate

116.00%

Call option value, price per share

$ 0.31

Call option value | $

$ 41,075

Percent of shares vested on first anniversary of grant date

25.00%

Stock-based Plans and Stock-b50

Stock-based Plans and Stock-based Compensation (Restricted Stock-Narrative) (Details)	Nov. 17, 2016itemshares	Aug. 23, 2016itemshares	Apr. 01, 2016itemshares	Feb. 10, 2015itemshares	Jan. 22, 2015itemshares	Dec. 31, 2016shares	Dec. 31, 2015shares
Granted 8/23/2016 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item		5
Restricted Stock Units (RSUs) [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Units issued						340,480	82,501
Restricted Stock Units (RSUs) [Member] | Granted 1/22/2015, Vesting Started 1/31/2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item					3
Units issued					62,501
Vesting period						12 months
Restricted Stock Units (RSUs) [Member] | Granted 2/10/2015, Vesting Started 2/10/2015 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item				1
Units issued				20,000
Vesting period						6 months
Restricted Stock Units (RSUs) [Member] | Granted 4/1/2016 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item			5
Units issued			116,070
Vesting period						12 months
Restricted Stock Units (RSUs) [Member] | Granted 8/23/2016 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Units issued		108,335
Vesting period						12 months
Restricted Stock Units (RSUs) [Member] | Granted 11/17/2016 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Number of independent directors, restricted stock units granted | item	5
Units issued	116,075
Vesting period						12 months

Stock-based Plans and Stock-b51

Stock-based Plans and Stock-based Compensation (Stock Option Activitiy) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
Stock-based Plans and Stock-based Compensation [Abstract]
Outstanding at Beginning of Period	5,043,228	5,382,923
Granted	1,771,500	3,348,000
Exercised
Forfeit/canceled	(577,817)	(2,511,522)
Expired	(479,031)	(1,176,173)
Outstanding at End of Period	5,757,880	5,043,228	5,382,923
Expected to vest at End of Period	5,757,880
Exercisable at End of Period	2,394,332
Unrecognized expense at End of Period	$ 2,505,275
Weighted Average Exercise Price Per Share
Outstanding at Beginning of Period	$ 1.37	$ 1.76
Granted	0.72	1.05
Exercised
Forfeit/canceled	1.01	1.60
Expired	1.73	1.82
Outstanding at End of Period	1.16	$ 1.37	$ 1.76
Vested	1.17
Exercisable at end of period	$ 1.52
Weighted Average Remaining Contractual Life (Years)
Outstanding, Weighted Average Remaining Contractual Term (Years)	8 years 1 month 6 days	8 years 1 month 13 days	8 years 1 month 6 days
Expected, Weighted Average Remaining Contractual Term (Years)	7 years 1 month 28 days
Exercisable, Weighted Average Remaining Contractual Term (Years)	7 years 1 month 24 days
Aggregate Intrinsic value
Aggregate Intrinsic Value, Outstanding	$ 434,630	$ 209,690	$ 35,425
Expected to vest at End of Period	$ 70,594

Stock-based Plans and Stock-b52

Stock-based Plans and Stock-based Compensation (Stock Option Compensation Expense) (Details) - Stock Options [Member] - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 1,461,878	$ 1,163,555
General and Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	953,206	821,410
Sales and Marketing [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	361,704	229,698
Engineering, Research, and Development [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Compensation Cost [Line Items]
Stock-based compensation expense	$ 146,968	$ 112,447

Stock-based Plans and Stock-b53

Stock-based Plans and Stock-based Compensation (Valuation Assumptions) (Details)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Dividend yield
Minimum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate	1.23%	1.48%
Expected life (years)	6 years	3 years 7 days
Expected volatility	113.97%	114.50%
Maximum [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Risk-free interest rate	1.84%	1.85%
Expected life (years)		6 years 29 days
Expected volatility	114.55%	132.00%

Stock-based Plans and Stock-b54

Stock-based Plans and Stock-based Compensation (Restricted Stock Unit Activity) (Details) - Restricted Stock Units (RSUs) [Member] - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Unvested at Beginning of Period	653,937	591,436
Awarded, Shares	340,480	82,501
Released, Shares		(20,000)
Forfeit, Shares
Unvested at End of Period	994,417	653,937	591,436
Expected to vest at end of period, Shares	994,417
Unrecognized expense at End of Period	$ 143,963
Outstanding at beginning of period, Weighted Average Exercise Price	$ 0.32	$ 0.75
Granted, Weighted Average Exercise Price	0.72	0.29
Exercised, Weighted Average Exercise Price		1.18
Cancelled/Forfeited/Expired, Weighted Average Exercise Price
Outstanding at end of period, Weighted Average Exercise Price	0.72	$ 0.32	$ 0.75
Expected to vest at end of period, Weighted Average Exercise Price	$ 0.72
Outstanding, Weighted Average Remaining Contractual Term (Years)	8 months 12 days	29 days	10 months 21 days
Expected to vest, Weighted Average Remaining Contractual Term (Years)	8 months 12 days
Outstanding, aggregate intrinsic value	$ 731,845	$ 305,572	$ 305,572

Stock-based Plans and Stock-b55

Stock-based Plans and Stock-based Compensation (Stock Based Compensation From Restricted Stock) (Details) - Restricted Stock Units (RSUs) [Member] - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 137,291	$ 496,278
General and Administrative [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense	$ 137,291	$ 496,278

Warrants To Purchase Common S56

Warrants To Purchase Common Stock (Narrative) (Details) - USD ($)	1 Months Ended	12 Months Ended
	Mar. 31, 2015	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2011	Dec. 31, 2010	Oct. 31, 2016	Sep. 26, 2016
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Exercise price		$ 0.72	$ 1.05
Exercised
Warrants expiring in three years		2,762,868
Warrants expiring in four years		1,558,356
Warrants expiring in five years		813,125
Warrants [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense		$ 0	$ 331
Warrants outstanding		4,529,164
Warrants outstanding, per share		$ 1.20
Warrant Issuance 3 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued	1,259,875
Exercise price	$ 1.20
Warrants issued, value	$ 1,171,683
Price per unit	$ 0.93
Warrant Issuance 4 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued	234,500
Exercise price	$ 1
Warrant, exercisable period		5 years
Warrant Issuance 5 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense		$ 208,195
Warrants to purchase of common stock		3,329,990
Warrants outstanding						8,464,339
Warrants outstanding, per share						$ 1.20	$ 1
Exercised		3,329,990
Adjustment to APIC		$ 2,330,993
Warrant 2 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants outstanding, per share		$ 1
Common Stock [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Exercised			20,000
Non-Employee Warrants [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued				150,835	150,835
Exercised
Investor Warrant [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Stock-based compensation expense		$ 208,195	$ 0
Exercised		3,329,990
EGE [Member] | Warrant Issuance 3 [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Warrants issued, value	$ 225,120
Price per unit	$ 0.96

Warrants To Purchase COmmon S57

Warrants To Purchase COmmon Stock (Summary Of Non-Employee Warrant Activity) (Details) - $ / shares	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015	Dec. 31, 2014
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Outstanding at Beginning of Period	5,043,228	5,382,923
Granted	1,771,500	3,348,000
Exercised
Outstanding at End of Period	5,757,880	5,043,228	5,382,923
Non-Employee Warrants [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Outstanding at Beginning of Period	33,333	150,001
Granted
Exercised
Canceled/forfeited/expired	(33,333)	(116,668)
Outstanding at End of Period		33,333	150,001
Expected to vest at December 31, 2016
Outstanding at beginning of period, Weighted Average Exercise Price	$ 1.92	$ 1.92
Granted, Weighted Average Exercise Price
Exercised, Weighted Average Exercise Price
Cancelled/Forfeited/Expired, Weighted Average Exercise Price	1.92	1.92
Outstanding at end of period, Weighted Average Exercise Price		$ 1.92	$ 1.92
Expected to vest at end of period, Weighted Average Exercise Price
Investor Warrant [Member]
Share-based Compensation Arrangement by Share-based Payment Award [Line Items]
Outstanding at Beginning of Period	8,498,568	7,112,511
Granted		1,494,375
Exercised	(3,329,990)
Canceled/forfeited/expired	(34,229)	(108,318)
Outstanding at End of Period	5,134,349	8,498,568	7,112,511
Outstanding at beginning of period, Weighted Average Exercise Price	$ 1.20	$ 1.20
Granted, Weighted Average Exercise Price		1.19
Exercised, Weighted Average Exercise Price	1.20
Cancelled/Forfeited/Expired, Weighted Average Exercise Price	1.20
Outstanding at end of period, Weighted Average Exercise Price	$ 1.18	$ 1.20	$ 1.20
Outstanding, Weighted Average Remaining Contractual Term (Years)	1 year 11 months 12 days	3 years	3 years 2 months 5 days
Exercised Weighted Average Remaining Contractual Term		4 years 2 months 1 day

Income Taxes (Narrative) (Detai

Income Taxes (Narrative) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Operating Loss Carryforwards [Line Items]
Change in valuation allowance	$ 3,687,000	$ 2,351,000
Targeted deferred tax asset amount, after valuation allowance recorded	0
Change in ownership limit, operating loss	207,000
Pre change net operating loss carryforward	7,000,000
Liability for uncertain tax positions	0
Accrued interest and penalties	0
Federal [Member]
Operating Loss Carryforwards [Line Items]
Net operating loss carryforwards	30,000,000
State [Member]
Operating Loss Carryforwards [Line Items]
Net operating loss carryforwards	$ 28,000,000
Earliest Tax Year [Member] | Federal [Member]
Operating Loss Carryforwards [Line Items]
Tax years subject to examination	2,006
Earliest Tax Year [Member] | State [Member]
Operating Loss Carryforwards [Line Items]
Tax years subject to examination	2,006

Income Taxes (Provisions for in

Income Taxes (Provisions for income taxes) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Income Taxes [Abstract]
Federal - current
State - current
Foreign- current
Total

Income Taxes (Net deferred tax

Income Taxes (Net deferred tax assets and liabilities) (Details) - USD ($)	Dec. 31, 2016	Dec. 31, 2015
Deferred tax assets (liabilities):
Net operating loss carryforwards	$ 11,774,000	$ 9,896,000
Stock based compensation	4,254,000	3,534,000
Accrued compensation	68,000	54,000
Depreciation and amortization	7,148,000	6,063,000
Other	48,000	58,000
Total deferred tax assets	23,292,000	19,605,000
Valuation allowance for net deferred tax assets	(23,292,000)	(19,605,000)
Total

Income Taxes (Reconciliation of

Income Taxes (Reconciliation of federal statutory income tax rate to our effective income tax rate) (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Income Taxes [Abstract]
Computed expected tax expense	$ (3,235,000)	$ (2,085,000)
State taxes, net of federal benefit	(612,000)	(343,000)
Expiration of NOL carryforwards	143,000
Other	17,000	77,000
Change in valuation allowance	3,687,000	2,351,000
Total

Fair Value Measurements of Fi62

Fair Value Measurements of Financial Instruments (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Gains (Losses) [Member] | Recurring [Member] | Derivative Liabilities [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Gain (Loss) from fair value measurement		$ 42,659
Gains (Losses) [Member] | Recurring [Member] | Earn-Out Payable [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Gain (Loss) from fair value measurement		89,740
Gains (Losses) [Member] | Goodwill [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Gain (Loss) from fair value measurement	$ (2,247,447)
Gains (Losses) [Member] | Intangible, Net [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Gain (Loss) from fair value measurement	(1,684,203)	(21,188)
Level 1 [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Goodwill
Intangibles, net
Level 1 [Member] | Recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities
Earn-out payable
Level 2 [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Goodwill
Intangibles, net
Level 2 [Member] | Recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Derivative liabilities
Earn-out payable
Level 3 [Member] | Non-recurring [Member]
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items]
Goodwill	803,118	1,921,072
Intangibles, net	$ 627,119	$ 2,373,689

Commitments and Contingencies63

Commitments and Contingencies (Details)	12 Months Ended
	Dec. 31, 2016USD ($)ft²	Dec. 31, 2015USD ($)
Lease abandonment charge	$ 54,849
Rent expense	335,750	$ 342,784
Arizona [Member]
Common area maintenance charges	$ 18,408
Lease area of office | ft²	10,395
Deferred rent balance	$ 92,925
California [Member]
Lease area of office | ft²	3,023
Monthly rental expense	$ 10,429
Deferred rent balance	$ 21,055

Commitments and Contingencies64

Commitments and Contingencies (Schedule of Minimum Lease Payments) (Details)	Dec. 31, 2016USD ($)
Operating Lease
2,017	$ 354,290
2,018	231,357
2,019	232,155
2,020	237,353
Total	$ 1,055,155

Employee Benefit Plan (Details)

Employee Benefit Plan (Details) - USD ($)	12 Months Ended
	Dec. 31, 2016	Dec. 31, 2015
Employee Benefit Plan [Abstract]
Contributions to the Plan	$ 0	$ 0

Related Party Transactions (Det

Related Party Transactions (Details)	12 Months Ended
	Dec. 31, 2016USD ($)itemshares	Dec. 31, 2015USD ($)itemshares
Related Party Transaction [Line Items]
Number of officers participating in the private placement | item	1	2
Number of directors participating in the private placement | item	1	2
Securities Private Placement [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities	$ 1,953,600	$ 4,805,000
Securities Private Placement [Member] | Two Officers And Two Directors [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities		$ 2,150,000
Shares issued | shares		2,150,000
Warrants outstanding | shares		537,500
Securities Private Placement [Member] | One Officer And One Director [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities	$ 1,025,000
Shares issued | shares	1,708,333
Warrant Offering [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities	$ 2,330,993
Warrant Offering [Member] | Director [Member]
Related Party Transaction [Line Items]
Proceeds from private placement of securities	$ 437,500
Shares issued | shares	625,000