NOTE 15. SEGMENT INFORMATION | The Company’s operating and reportable segments are currently organized around the following products that it offers as part of its core business strategy: · Herbs and Produce Products · Cannabis Dispensary, Cultivation and Production These two reportable segments, which are described in greater detail below, had previously been reported on a combined basis as they had been operated and evaluated as one operating segment. The Company experienced significant growth over the last few years in most of our product areas. As the Company has grown organically, and as the Company previously added to its capabilities through acquisitions, its products have increased in scale and become more strategically important and distinctly organized and managed under these two groupings. In addition, Derek Peterson, the Company’s Chief Operating Decision Maker (“CODM”), reviews results, manages and allocates resources between these two strategic business groupings, and budgets using these business segments. The Company’s CODM reviews revenues including intersegment revenues, gross profit and operating income (loss) before income taxes when evaluating segment performance and allocating resources to each segment. Accordingly, intersegment revenue is included in the segment revenues presented in the tables below and is eliminated from revenues and cost of goods sold in the “Eliminations and Other” column. The “Eliminations and Other” column also includes various income and expense items that the Company does not allocate to its operating segments. These income and expense amounts include the results of the Company’s hydroponic equipment, which are not material, interest income, interest expense, corporate overhead, and corporate-wide expense items such as legal and professional fees as well as expense items for which the Company has not identified a reasonable basis for allocation. The accounting policies of the reportable segments are the same as those described in “Note 2 - Summary of Significant Accounting Policies” Herbs and Produce Products Either independently or in conjunction with third parties, the Company is a wholesale seller of locally grown hydroponic herbs, produce, and floral products, which are distributed through major grocery stores throughout the East and Midwest regions of the U.S. Cannabis Dispensary, Cultivation and Production Either independently or in conjunction with third parties, the Company operates medical marijuana retail dispensaries, medical marijuana cultivation and production facilities in California and Nevada. The Company owns real property in Nevada on which the Company plans to build a medical marijuana grow facility. All of our retail dispensaries in California and Nevada offer a broad selection of medical cannabis products including flowers, concentrates and edibles. The Company also produces and sells a line of medical cannabis flowers, as well as a line of medical cannabis-extracted products, which include concentrates, cartridges, vape pens and wax products. Summarized financial information concerning the Company’s reportable segments is shown in the following tables. Total assets at September 30, 2017 and 2016 exclude intercompany receivable balances eliminated in consolidation. For the Three Months Ended September 30, 2017 Herbs and Produce Products Cannabis Dispensary, Cultivation and Production Eliminations and Other Total Total Revenues $ 1,432,500 $ 8,673,560 $ 15,315 $ 10,121,375 Cost of Goods Sold 1,192,251 6,594,186 - 7,786,437 Gross Profit 240,249 2,079,374 15,315 2,334,938 Selling, General and Administrative Expenses 874,141 2,822,488 2,541,481 6,238,110 . Loss from Operations (633,892 ) (743,114 ) (2,526,166 ) (3,903,172 ) Other Income (Expense): Amortization of Debt Discount - - (490,068 ) (490,068 ) Impairment of Property - - (138,037 ) (138,037 ) Loss on Extinguishment of Debt - - (1,373,538 ) (1,373,538 ) Loss on Fair Market Valuation of Derivatives - - (1,475,900 ) (1,475,900 ) Interest (Expense) Income - 51 (119,701 ) (119,650 ) Total Other Income (Expense) - 51 (3,597,244 ) (3,597,193 ) Loss Before Provision for Income Taxes $ (633,892 ) $ (743,063 ) $ (6,123,410 ) $ (7,500,365 ) Total Assets at September 30, 2017 $ 6,914,892 $ 68,290,922 $ 12,151,701 $ 87,357,515 For the Three Months Ended September 30, 2016 Herbs and Produce Products Cannabis Dispensary, Cultivation and Production Eliminations and Other Total Total Revenues $ 2,138,260 $ 4,769,912 $ 42,193 $ 6,950,365 Cost of Goods Sold 1,921,093 3,747,841 25,355 5,694,289 Gross Profit 217,167 1,022,071 16,838 1,256,076 Selling, General and Administrative Expenses 642,441 1,920,468 3,379,727 5,942,636 . Loss from Operations (425,274 ) (898,397 ) (3,362,889 ) (4,686,560 ) Other Income (Expense): Amortization of Debt Discount - - (610,089 ) (610,089 ) Loss from Derivatives Issued with Debt Greater than Debt Carrying Value - - (867,000 ) (867,000 ) Gain on Fair Market Valuation of Derivatives - - 771,000 771,000 Interest Expense - (250 ) (159,383 ) (159,633 ) Total Other Income (Expense) - (250 ) (865,472 ) (865,722 ) Loss Before Provision for Income Taxes $ (425,274 ) $ (898,647 ) $ (4,228,361 ) $ (5,552,282 ) Total Assets at September 30, 2016 $ 6,725,967 $ 2,390,233 $ 60,849,033 $ 69,965,233 For the Nine Months Ended September 30, 2017 Herbs and Produce Products Cannabis Dispensary, Cultivation and Production Eliminations and Other Total Total Revenues $ 4,126,710 $ 20,609,917 $ 52,077 $ 24,788,704 Cost of Goods Sold 3,487,795 17,100,535 - 20,588,330 Gross Profit 638,915 3,509,382 52,077 4,200,374 Selling, General and Administrative Expenses 2,389,203 7,659,968 8,604,526 18,653,697 . Loss from Operations (1,750,288 ) (4,150,586 ) (8,552,449 ) (14,453,323 ) Other Income (Expense): Amortization of Debt Discount - - (1,616,338 ) (1,616,338 ) Impairment of Property - - (138,037 ) (138,037 ) Loss on Extinguishment of Debt - - (4,052,133 ) (4,052,133 ) Gain on Fair Market Valuation of Derivatives - - 1,122,050 1,122,050 Interest (Expense) Income - 51 (408,044 ) (407,993 ) Loss on Fair Market Valuation of Contingent Consideration - (4,426,047 ) - (4,426,047 ) Gain on Settlement of Contingent Consideration - 4,991,571 - 4,991,571 Total Other Income (Expense) - 565,575 (5,092,502 ) (4,526,927 ) Loss Before Provision for Income Taxes $ (1,750,288 ) $ (3,585,011 ) $ (13,644,951 ) $ (18,980,250 ) Total Assets at September 30, 2017 $ 6,914,892 $ 68,290,922 $ 12,151,701 $ 87,357,515 For the Nine Months Ended September 30, 2016 Herbs and Produce Products Cannabis Dispensary, Cultivation and Production Eliminations and Other Total Total Revenues $ 9,413,121 $ 8,669,092 $ 116,228 $ 18,198,441 Cost of Goods Sold 8,758,524 6,557,137 65,203 15,380,864 Gross Profit 654,597 2,111,955 51,025 2,817,577 Selling, General and Administrative Expenses 1,798,051 3,772,056 7,663,781 13,233,888 . Loss from Operations (1,143,454 ) (1,660,101 ) (7,612,756 ) (10,416,311 ) Other Income (Expense): Amortization of Debt Discount - - (922,621 ) (922,621 ) Loss on Extinguishment of Debt - - (920,797 ) (920,797 ) Loss from Derivatives Issued with Debt Greater than Debt Carrying Value - - (1,355,000 ) (1,355,000 ) Loss on Fair Market Valuation of Derivatives - - (595,700 ) (595,700 ) Interest Expense - - (276,193 ) (276,193 ) Total Other Income (Expense) - - (4,070,311 ) (4,070,311 ) Loss Before Provision for Income Taxes $ (1,143,454 ) $ (1,660,101 ) $ (11,683,067 ) $ (14,486,622 ) Total Assets at September 30, 2016 $ 6,725,967 $ 2,390,233 $ 60,849,033 $ 69,965,233 |