Document_and_Entity_Informatio
Document and Entity Information | 6 Months Ended | |
Jun. 30, 2014 | Aug. 18, 2014 | |
Document and Entity Information [Abstract] | ' | ' |
Entity Registrant Name | 'EHOUSE GLOBAL, INC. | ' |
Entity Central Index Key | '0001452580 | ' |
Current Fiscal Year End Date | '--12-31 | ' |
Entity Filer Category | 'Smaller Reporting Company | ' |
Document Type | '10-Q | ' |
Document Period End Date | 30-Jun-14 | ' |
Amendment Flag | 'false | ' |
Document Fiscal Year Focus | '2014 | ' |
Document Fiscal Period Focus | 'Q2 | ' |
Entity Common Stock, Shares Outstanding | ' | 269,547,513 |
Balance_Sheets
Balance Sheets (USD $) | Jun. 30, 2014 | Dec. 31, 2013 |
Current assets: | ' | ' |
Cash | $100,292 | $14,779 |
Funds Receivable | 25,000 | ' |
Prepaid expenses | 5,664 | 5,664 |
Debt offering costs | 9,714 | 3,122 |
Total current assets | 140,670 | 23,565 |
Furniture and Equipment | 1,033 | ' |
Total assets | 141,703 | 23,565 |
Current liabilities: | ' | ' |
Accounts payable & accrued expenses | 24,323 | 30,600 |
Notes Payable | ' | 100,000 |
Notes payable - related party | 75,000 | 75,000 |
Convertible Debt, Net of debt discount of $ 327,658 and $ 46,399 respectively | 232,678 | 6,601 |
Derivative Liabilities | 515,195 | 89,372 |
Total current liabilities | 847,196 | 301,573 |
Stockholders' deficit: | ' | ' |
Preferred stock: $0.001 par value, 1,000,000 shares authorized; 500,000 and 0 shares issued and outstanding | 500 | ' |
Common stock: $0.001 par value, 2,500,000,000 shares authorized; 246,372,528 and 99,800,000 shares issued and outstanding at June 30, 2014 and December 31, 2013 | 246,373 | 99,800 |
Additional paid-in capital | 814,637 | 20,000 |
Accumulated deficit | -1,767,003 | -397,808 |
Total Stockholders' deficit | -705,493 | -278,008 |
Total liabilities and stockholders' deficit | $141,703 | $23,565 |
Balance_Sheets_Parenthetical
Balance Sheets (Parenthetical) (USD $) | Jun. 30, 2014 | Dec. 31, 2013 |
Balance Sheets [Abstract] | ' | ' |
Debt discount | $327,658 | $46,399 |
Preferred stock, par value (in dollars per share) | $0.00 | $0.00 |
Preferred stock, shares authorized | 1,000,000 | 1,000,000 |
Preferred stock, shares issued | 500,000 | 0 |
Preferred stock, shares outstanding | 500,000 | 0 |
Common stock, par value (in dollars per share) | $0.00 | $0.00 |
Common stock, shares authorized | 2,500,000,000 | 250,000,000 |
Common stock, shares issued | 246,372,528 | 99,800,000 |
Common stock, shares outstanding | 246,372,528 | 99,800,000 |
Statements_of_Operations
Statements of Operations (USD $) | 3 Months Ended | 6 Months Ended | ||
Jun. 30, 2014 | Jun. 30, 2013 | Jun. 30, 2014 | Jun. 30, 2013 | |
Operating expenses: | ' | ' | ' | ' |
General and administrative expenses | $209,144 | $125 | $635,176 | $3,639 |
Other expenses (income) | -1,620 | -11,632 | -1,620 | -11,632 |
Total operating expenses (income) | 207,524 | -11,507 | 633,556 | -7,993 |
Other (Income) Expense: | ' | ' | ' | ' |
Interest expense | 223,104 | ' | 310,747 | ' |
Derivative interest expense | 116,736 | ' | 1,095,904 | ' |
Change in fair value of embedded derivative liabilities | 739,830 | ' | 671,012 | ' |
Total other (Income) expense | -399,990 | ' | 735,639 | ' |
Net Income (Loss) before taxes | 192,466 | 11,507 | -1,369,195 | 7,993 |
Income taxes | ' | ' | ' | ' |
Net Income (Loss) | $192,466 | $11,507 | ($1,369,195) | $7,993 |
Net Income (Loss) per common share: | ' | ' | ' | ' |
Basic | $0 | $0 | ($0.01) | $0 |
Diluted | $0 | $0 | ($0.01) | $0 |
Weighted average number | ' | ' | ' | ' |
of common shares outstanding: Basic | 187,032,012 | 98,800,000 | 152,844,420 | 98,800,000 |
of common shares outstanding: Diluted | 649,387,287 | 98,800,000 | 615,199,695 | 98,800,000 |
Statement_of_Stockholders_Equi
Statement of Stockholders Equity (USD $) | Total | Preferred Shares [Member] | Common Shares [Member] | Additional Paid-in Capital [Member] | Accumulated (Deficit) [Member] |
Balance at Dec. 31, 2013 | ($278,008) | ' | $99,800 | $20,000 | ($397,808) |
Balance, shares at Dec. 31, 2013 | ' | ' | 99,800,000 | ' | ' |
Preferred stock issued for services | 191,131 | 500 | ' | 190,631 | 0 |
Preferred stock issued for services, shares | ' | 500,000 | ' | ' | ' |
Common stock issued for services ($0.12/share) | 62,500 | ' | 500 | 62,000 | ' |
Common stock issued for services ($0.12/share), shares | 500,000 | ' | 500,000 | ' | ' |
Reclassification of derivative liability associated with convertible debt | 517,459 | ' | ' | 517,459 | ' |
Convertible debt and accrued interest converted into common stock | 170,620 | ' | 146,073 | 24,547 | ' |
Convertible debt and accrued interest converted into common stock, shares | ' | ' | 146,072,528 | ' | ' |
Net Loss | -1,369,195 | ' | ' | ' | -1,369,195 |
Balance at Jun. 30, 2014 | ($705,493) | $500 | $246,373 | $814,637 | ($1,767,003) |
Balance, shares at Jun. 30, 2014 | ' | 500,000 | 246,372,528 | ' | ' |
Statement_of_Stockholders_Equi1
Statement of Stockholders Equity (Parenthetical) (USD $) | Jun. 30, 2014 |
Statement of Stockholders' Equity [Abstract] | ' |
Common stock issued for services, price per share | $0.12 |
Statements_of_Cash_Flow
Statements of Cash Flow (USD $) | 6 Months Ended | |
Jun. 30, 2014 | Jun. 30, 2013 | |
CASH FLOWS FROM OPERATING ACTIVITIES: | ' | ' |
Net Income (loss) | ($1,369,195) | $7,993 |
Settlement of Debt | ' | -11,632 |
Adjustments to reconcile Net (Loss) to Net Cash used in operating activities : | ' | ' |
Common stock issued for services | 62,500 | ' |
Preferred stock issued for services | 191,131 | ' |
Depreciation expense | 147 | ' |
Amortization of debt offering costs and discount | 293,245 | ' |
Derivative interest expense | 1,095,904 | ' |
Change in fair value of embedded derivative liabilities | -671,012 | ' |
Change in operating assets and liabilities: | ' | ' |
Prepaid expenses | ' | ' |
Accounts payable and accrued expenses | -6,277 | 2,293 |
Net Cash Used in Operating Activities | -403,557 | -1,346 |
CASH FROM INVESTING ACTIVITIES | ' | ' |
Purchase of Equipment | -1,180 | ' |
Net cash used in investing activities | -1,180 | ' |
CASH FROM FINANCING ACTIVITIES | ' | ' |
Direct offering costs paid | -12,750 | ' |
Issuance of Convertible Notes Payable | 503,000 | ' |
Net Cash Provided by Financing Activities | 490,250 | ' |
CHANGE IN CASH | 85,513 | -1,346 |
CASH AT BEGINNING OF PERIOD | 14,779 | 1,606 |
CASH AT END OF PERIOD | 100,292 | 260 |
Supplementary disclosure of non-cash financing activity: | ' | ' |
Non-cash additions to convertible note balance | 37,336 | ' |
Reclassification of derivative liability to additional paid-in-capital | 517,459 | ' |
Note payable reclassified to convertible debt | 100,000 | ' |
Shares issued in conversion of convertible debt and accrued interest | 170,620 | ' |
Debt discount on convertible note accounted for as a derivative liability | 519,682 | ' |
Supplementary disclosure of cash flow information | ' | ' |
Cash paid during the period for: Interest | ' | ' |
Cash paid during the period for: Income taxes | ' | ' |
ACCOUNTING_POLICIES_AND_BASIS_
ACCOUNTING POLICIES AND BASIS OF PRESENTATION | 6 Months Ended |
Jun. 30, 2014 | |
ACCOUNTING POLICIES AND BASIS OF PRESENTATION [Abstract] | ' |
ACCOUNTING POLICIES AND BASIS OF PRESENTATION | ' |
NOTE 1 - ACCOUNTING POLICIES AND BASIS OF PRESENTATION | |
Ehouse Global, Inc. (the "Company") prepared these financial statements in accordance with both accounting principles generally accepted in the United States ("U.S. GAAP") for interim financial information and the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. Therefore, the financial statements do not include all disclosures required by generally accepted accounting principles. However, the Company has recorded all transactions and adjustments necessary to present fairly the financial statements included in this Form 10-Q. The adjustments made are normal and recurring. The following notes describe only the material changes in accounting policies, account details or financial statement notes during the first three months of 2014. Therefore, please read these financial statements and notes to the financial statements together with the audited financial statements and notes thereto in our Annual Report on Form 10-K for the year ended December 31, 2013. The income statement for the six months ended June 30, 2014 cannot necessarily be used to project results for the full year. |
BUSINESS_OPERATIONS_SUMMARY_OF
BUSINESS OPERATIONS SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES | 6 Months Ended | ||||
Jun. 30, 2014 | |||||
BUSINESS OPERATIONS SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract] | ' | ||||
BUSINESS OPERATIONS SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES | ' | ||||
NOTE 2 - BUSINESS OPERATIONS SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES | |||||
Basis of Presentation | |||||
The accompanying unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in The United States of America and the rules and regulations of the Securities and Exchange Commission for interim financial information. Accordingly, they do not include all the information necessary for a comprehensive presentation of financial position and results of operations. | |||||
It is management's opinion, however, that all material adjustments (consisting of normal and recurring adjustments) have been made which are necessary for a fair financial statements presentation. The results for the interim period are not necessarily indicative of the results to be expected for the year. | |||||
Impact of New Accounting Standards | |||||
The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations. | |||||
Estimates | |||||
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. | |||||
Furniture and Equipment | |||||
Furniture and equipment are stated at cost, less accumulated depreciation. Expenditures for maintenance and repairs are charged to expense as incurred. Depreciation is provided using the straight-line method over the estimated useful life of three to five years. | |||||
Derivative Liabilities | |||||
We value derivative liabilities using a multinomial lattice model. The model is based on a probability weighted discounted cash flow model of future projections of various outcomes. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates. | |||||
Net Income (Loss) Per Common Share | |||||
Basic Net income (loss) per common share is computed pursuant to FASB ASC 260-10-45. Basic net loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. Diluted net loss per share is computed by dividing net loss by the weighted average number of shares of common stock and potentially outstanding shares of common stock during each period. | |||||
The computation of diluted earnings per share at June 30, 2014 includes the common stock equivalents of the following potentially dilutive securities: | |||||
30-Jun-14 | |||||
Convertible Debt (Exercise price - $0.00168 - $0.0007/share) | 462,355,275 | ||||
Subsequent Events | |||||
The Company follows the guidance in FASB ASC 855-10-50 for the disclosure of subsequent events. The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued or available to be issued. |
GOING_CONCERN
GOING CONCERN | 6 Months Ended |
Jun. 30, 2014 | |
GOING CONCERN [Abstract] | ' |
GOING CONCERN | ' |
NOTE 3 - GOING CONCERN | |
The accompanying financial statements have been prepared assuming that we will continue as a going concern. As reflected in the accompanying financial statements, we have very limited financial resources, with working capital and net shareholder deficits and had generated no revenue through June 30, 2014. | |
We have actively developed and plan to introduce sixteen different liquid nutritional products into the market. While we are undertaking our business plan to generate additional revenues, our cash position may not be sufficient to support our basic business plan and product distribution efforts. Management believes that the actions presently underway to introduce our products to the marketplace have a realistic chance of succeeding. While we believe in the viability of our strategy to increase revenues and in our ability to raise additional funds, there can be no assurances to that effect. Our ability to continue as a going concern is dependent upon our ability to achieve profitable operations or obtain adequate financing. | |
The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the satisfaction of liabilities in the normal course of business. These financial statements do not include any adjustments relating to the recovery of the recorded assets or the classification of the liabilities that might be necessary should the Company be unable to continue as a going concern. |
FAIR_VALUE_OF_FINANCIAL_INSTRU
FAIR VALUE OF FINANCIAL INSTRUMENTS | 6 Months Ended | ||||||||||||
Jun. 30, 2014 | |||||||||||||
FAIR VALUE OF FINANCIAL INSTRUMENTS [Abstract] | ' | ||||||||||||
FAIR VALUE OF FINANCIAL INSTRUMENTS | ' | ||||||||||||
NOTE 4 - Fair Value of Financial Instruments | |||||||||||||
The carrying amounts of the Company's financial assets and liabilities, such as cash, accounts payable and accrued expenses, approximate their fair values because of the current nature of these instruments. Debt approximates fair value based on interest rates available for similar financial arrangements. Derivative liabilities which have been bifurcated from host convertible debt agreements are presented at fair value. | |||||||||||||
The following is the major category of liabilities measured at fair value on a recurring basis as of June 30, 2014 and December 31, 2013, using quoted prices in active markets for identical liabilities (Level 1); significant other observable inputs (Level 2); and significant unobservable inputs (Level 3): | |||||||||||||
30-Jun-14 | 31-Dec-13 | ||||||||||||
Derivative Liabilities | Level 3 | $ | 515,195 | $ | 89,372 | ||||||||
PROPERTY_AND_EQUIPMENT
PROPERTY AND EQUIPMENT | 6 Months Ended |
Jun. 30, 2014 | |
PROPERTY AND EQUIPMENT [Abstract] | ' |
PROPERTY AND EQUIPMENT | ' |
NOTE 5 - PROPERTY AND EQUIPMENT | |
At June 30, 2014, property and equipment consisted of office furniture purchased during the six months ended June 30, 2014 for $1,180 with an estimated useful life of 3 years. | |
Depreciation expense for the six months ended June 30, 2014 totaled $147. |
NOTE_PAYABLE
NOTE PAYABLE | 6 Months Ended | ||||||||||||
Jun. 30, 2014 | |||||||||||||
NOTE PAYABLE [Abstract] | ' | ||||||||||||
NOTES PAYABLE | ' | ||||||||||||
NOTE 6 - NOTE PAYABLE | |||||||||||||
On June 30, 2013, the Company entered into a senior loan agreement with Realty Capital Management Limited (the "Note") for a loan of $100,000. The loan, which becomes due 365 days after cash proceeds are received by the Company, bears interest at 12% per annum with interest payable in four quarterly payments commencing 90 days after cash proceeds from the loan is received by the Company. The Company received the proceeds from the loan on July 11, 2013. | |||||||||||||
The Note is senior to all other notes or obligations that the Company may enter into in the future before the Note is repaid. It also places limits on the number of common shares or instruments convertible into common shares that the Company may issue. | |||||||||||||
The Company also agreed to issue 1,000,000 newly-issued shares of its common stock to the lender. These shares have piggyback registration rights. These shares were issued on July 26, 2013 at which time there were 99,800,000 shares of common stock outstanding. The Company capitalized the $1,000 as debt issue costs at the time of issuance of these shares which will be amortized over the life of the debt. The valuation for this issuance was based on the par value of the shares issued or $0.001 per share. At the time of issuance, the Company had a stockholders' deficit, no shares had been purchased for cash and there was no market in the shares. | |||||||||||||
The President of the Company has pledged 42,900,000 shares of his common stock of the Company as collateral for the loan. In the event of an Event of Default that is not remedied as defined in the Loan Agreement, the lender would also have the right to convert the principal balance of the loan into common shares of the Company at the rate of $0.001 per share (for up to 100 million shares). | |||||||||||||
If an Event of Default occurs and the lender converts the Note, the lender will have a controlling interest in the Company. | |||||||||||||
On January 31, 2014, the debt holder entered into a securities settlement agreement whereby the note was transferred over to a third party. In connection with the transfer, an additional $5,000 of principal was recorded which was treated as debt issue costs, interest was changed to a guaranteed 10% and a conversion clause was added. The conversion price equals 25% of the lowest traded price during the 20 trading days prior to the conversion. | |||||||||||||
The Company identified conversion features embedded within this convertible debt. The Company has determined that the features associated with the embedded conversion option should be accounted for at fair value as a derivative liability and recorded a derivative liability and derivative expense of $518,396 on the day of the amendment - See note 5. | |||||||||||||
During the six months ended June 30, 2014, the Company entered into the following conversion agreements in connection with this note agreement to pay the principal and accrued interest in full: | |||||||||||||
Principal/Interest | Shares | Conversion | |||||||||||
Date | Converted | Issued | Price | ||||||||||
31-Jan-14 | 12,450 | 4,980,020 | 0.0025 | ||||||||||
11-Feb-14 | 10,457 | 5,228,555 | 0.002 | ||||||||||
19-Feb-14 | 7,521 | 5,489,425 | 0.0014 | ||||||||||
26-Feb-14 | 8,289 | 6,050,000 | 0.0014 | ||||||||||
4-Mar-14 | 7,953 | 6,362,400 | 0.0013 | ||||||||||
11-Mar-14 | 7,700 | 6,695,400 | 0.0012 | ||||||||||
20-Mar-14 | 7,046 | 7,045,950 | 0.001 | ||||||||||
27-Mar-14 | 6,457 | 7,421,840 | 0.0009 | ||||||||||
2-Apr-14 | 6,795 | 7,810,710 | 0.0009 | ||||||||||
22-Apr-14 | 7,151 | 8,219,950 | 0.0009 | ||||||||||
28-Apr-14 | 9,083 | 8,650,637 | 0.001 | ||||||||||
9-May-14 | 9,559 | 9,103,800 | 0.0011 | ||||||||||
20-May-14 | 8,144 | 9,580,800 | 0.0009 | ||||||||||
23-May-14 | 6,896 | 11,033,040 | 0.0006 | ||||||||||
As of June 30, 2014 and December 31, 2013, the convertible note balance and accrued interest totals $0 and $106,152, respectively. | |||||||||||||
CONVERTIBLE_DEBT
CONVERTIBLE DEBT | 6 Months Ended | ||||||||||||
Jun. 30, 2014 | |||||||||||||
CONVERTIBLE DEBT [Abstract] | ' | ||||||||||||
CONVERTIBLE DEBT | ' | ||||||||||||
NOTE 7 - CONVERTIBLE DEBT | |||||||||||||
On November 27, 2013, the Company entered into an agreement whereby the Company will issue up to $53,000 in a convertible note. The note matures on August 27, 2014 and bears an interest rate of 8%. The conversion price equals the "Variable Conversion Price", which is 58% of the "Market Price", which is the average the three lowest closing bid prices for the common stock during the fifteen (15) trading day period prior to the conversion. The holder converted the principal balance of the note and most of the accrued interest to common shares during the second quarter of 2014. The Company received $50,000 proceeds, less debt issue costs of $3,000. As of June 30, 2014 and December 31, 2013, the convertible note balance and accrued interest is $307 and $53,388, respectively. | |||||||||||||
During the six months ended June 30, 2014, the Company entered into the following conversion agreements in connection with this note agreement to pay the principal and accrued interest: | |||||||||||||
Principal/Interest | Shares | Conversion | |||||||||||
Date | Converted | Issued | Price | ||||||||||
19-Jun-14 | 15,000 | 11,538,462 | 0.0013 | ||||||||||
20-Jun-14 | 12,900 | 9,923,077 | 0.0013 | ||||||||||
24-Jun-14 | 14,980 | 11,523,077 | 0.0013 | ||||||||||
26-Jun-14 | 10,120 | 9,415,385 | 0.0011 | ||||||||||
On January 28, 2014, the Company entered into an agreement whereby the Company will issue up to $78,500 in a convertible note. The note matures on October 30, 2014 and bears an interest rate of 8%. The conversion price equals the "Variable Conversion Price", which is 58% of the "Market Price", which is the average the three lowest closing bid prices for the common stock during the fifteen (15) trading day period prior to the conversion. The Company received $75,000 proceeds, less debt issue costs of $3,500 on February 11, 2014. As of June 30, 2014, the convertible note balance and accrued interest is $81,168. | |||||||||||||
On January 30, 2014, the Company entered into an agreement whereby the Company will issue up to $335,000 in a convertible note subject to a $35,000 original issue discount (OID). The note matures on January 30, 2016, and bears an interest rate of 0% if note is repaid on or before 90 days from the effective date. If the note is not repaid within 90 days, a one-time interest charge of 12% will be applied to the principal. The conversion price equals the lesser of $0.012 or the "Variable Conversion Price", which is 60% of the "Market Price", which is lowest trading prices for the common stock during the twenty-five (25) trading day period prior to the conversion. The Company received $75,000 proceeds through June 30, 2014. | |||||||||||||
On January 31, 2014, the Company entered into an agreement whereby the Company will issue up to $100,000 in a convertible note. The note matures on July 31, 2014 and bears an interest rate of 10%. The conversion price equals the "Variable Conversion Price", which is 25% of the "Market Price", which is the lowest closing bid price for the common stock during the twenty (20) trading day period prior to the conversion. The Company received $50,000 proceeds on January 31, 2014 and the remaining $50,000 on February 14, 2014. As of June 30, 2014, the convertible note balance and accrued interest is $104,160. | |||||||||||||
On March 17, 2014, the Company entered into an agreement whereby the Company will issue up to $45,000 in a convertible note. The note matures on March 17, 2015 and bears an interest rate of 8%. The conversion price equals the "Variable Conversion Price", which is 55% of the "Market Price", which is the lowest closing bid price for the common stock during the fifteen (15) trading day period prior to the conversion. The Company received $42,750 proceeds, less debt issue costs of $2,250 on March 26, 2014. As of June 30, 2014, the convertible note balance and accrued interest is $46,036. | |||||||||||||
On April 7, 2014, the Company entered into an agreement whereby the Company will issue up to $ 112,000 in a convertible note. The note matures on October 7, 2014 and bears interest at an annual 12%. The conversion price equals 50% of the market price, which is the lowest trading price over the previous 20 trading days. | |||||||||||||
On April 8, 2014 the Company entered into an agreement whereby the Company will issue up to $ 53,000 in a convertible note. The note bears interest of 8% per year. The conversion price equals 58% of the market price, which is the average of the three lowest trading price over the previous 15 trading days. The company received $ 32,500 on April 30, 2014. | |||||||||||||
On April 11, 2014, the Company entered into an agreement whereby the Company will issue up to $57,836 in a convertible note. The note matures on 4/11/16 and bears interest at an annual rate of 12%. The conversion price equals 60% of the market price, which is the lowest trading price over the previous 25 trading days or $0.012. | |||||||||||||
On May 21, 2014, the Company entered into an agreement whereby the Company will issue up to $26,500 in a convertible note. The note matures on 5/21/15, and bears interest at an annual rate of 8%. The conversion price equals 55% of the market price, which is the lowest bid over the previous 15 trading days. | |||||||||||||
On May 23, 2014, the Company entered into an agreement whereby the Company will issue up to $37,500 in a convertible note. The note matures on 11/3/14, and bears interest at an annual rate of 0% The conversion price equals 58% of the market price, which is the average of the three lowest trading prices over the previous 15 trading days. | |||||||||||||
On June 27, 2014, the Company entered into an agreement whereby the Company will issue up to $25,000 in a convertible note. The note bears interest of 8% per year. The Company received $22,500 on June 27, 2014. The conversion price equals 58% of the market price, which is the average of the three lowest trading prices over the previous 15 trading days. | |||||||||||||
Debt Issue Costs | |||||||||||||
During the six months ended June 30, 2014 and year ended December 31, 2013, the Company paid debt issue costs totaling $10,750 and $4,000, which includes non-cash additions of $5,000 during the six months ended June 30, 2014 and fees paid through the issuance of common stock in the amount of $1,000 during the year ended December 31, 2013, respectively. | |||||||||||||
The following is a summary of the Company's debt issue costs: | |||||||||||||
Six months ended | Year ended | ||||||||||||
30-Jun-14 | 31-Dec-13 | ||||||||||||
Debt issue costs | 21,750 | 4,000 | |||||||||||
Accumulated amortization of debt issue costs | (12,036 | ) | (878 | ) | |||||||||
Debt issue costs - net | 9,714 | 3,122 | |||||||||||
Debt Discount | |||||||||||||
During the six months June 30, 2014 and the year ended December 31, 2013, the Company recorded debt discounts totaling $605,018 and $53,000, respectively. | |||||||||||||
The debt discount recorded pertains to convertible debt that contains embedded conversion options that are required to bifurcated and reported at fair value and original issue discounts. | |||||||||||||
The Company amortized $263,161 and $0 during the six months ended June 30, 2014 and 2013, respectively, to amortization of debt discount expense and relieved $14,199 during the six months ended June 30, 2014 due to conversions. | |||||||||||||
As of | As of | ||||||||||||
30-Jun-14 | 31-Dec-13 | ||||||||||||
Debt discount | 605,018 | 53,000 | |||||||||||
Accumulated amortization of debt discount | (263,161 | ) | (6,601 | ) | |||||||||
Elimination of debt discount due to conversion | (14,199 | ) | |||||||||||
Debt discount - net | 327,658 | 46,399 | |||||||||||
Derivative Liabilities | |||||||||||||
The Company identified conversion features embedded within this convertible debt. The Company has determined that the features associated with the embedded conversion option should be accounted for at fair value as a derivative liability. | |||||||||||||
As a result of the application of ASC No. 815, the fair value of the conversion feature is summarized as follow: | |||||||||||||
Derivative liability - December 31, 2012 | - | ||||||||||||
Fair value at the commitment date for convertible instruments | 144,346 | ||||||||||||
Change in fair value of embedded derivative liability | (54,974 | ) | |||||||||||
Derivative liability - December 31, 2013 | 89,372 | ||||||||||||
Fair value at the commitment date for convertible notes issued during 2014 | 1,614,294 | ||||||||||||
Reclassification of derivative liability associated with convertible debt that ceased being a derivative liability to additional paid in capital | (517,459 | ) | |||||||||||
Fair value mark to market adjustment for convertible debt | (671,012 | ) | |||||||||||
Derivative liability - June 30, 2014 | 515,195 | ||||||||||||
The Company recorded the debt discount to the extent of the gross proceeds raised, and expensed immediately the remaining value of the derivative as it exceeded the gross proceeds of the note. The Company recorded a derivative interest expense for the six months ended June 30, 2014 and 2013 of 1,095,904 and $0, respectively. | |||||||||||||
The fair value at the commitment and re-measurement dates for the Company's derivative liabilities were based upon the following management assumptions as of June 30, 2014: | |||||||||||||
Assumption | Commitment Date | 30-Jun-14 | |||||||||||
Expected dividends: | 0% | 0% | |||||||||||
Expected volatility: | 192% - 415% | 247% | |||||||||||
Expected term (years): | 0.5 - 2 years | 0.12 - 1.75 years | |||||||||||
Risk free interest rate: | 0.1% - .13% | 0.07% - 0.13% | |||||||||||
The fair value at the commitment and re-measurement dates for the Company's derivative liabilities were based upon the following management assumptions as of December 31, 2013: | |||||||||||||
Assumption | Commitment Date | 31-Dec-13 | |||||||||||
Expected dividends: | 0% | 0% | |||||||||||
Expected volatility: | 391% | 371% | |||||||||||
Expected term (years): | 0.75 | 0.65 | |||||||||||
Risk free interest rate: | 0.13% | 0.13% | |||||||||||
DEBT_RELATED_PARTY
DEBT - RELATED PARTY | 6 Months Ended |
Jun. 30, 2014 | |
DEBT - RELATED PARTY [Abstract] | ' |
DEBT - RELATED PARTY | ' |
NOTE 8 - DEBT - RELATED PARTY | |
The Company's President has made loans of $75,000 to the Company. The loans are interest-free and due on demand. | |
As of June 30, 2014 and December 31, 2013, the balance of the note is $75,000. | |
STOCKHOLDERS_EQUITY
STOCKHOLDERS' EQUITY | 6 Months Ended |
Jun. 30, 2014 | |
STOCKHOLDERS' EQUITY [Abstract] | ' |
STOCKHOLDERS' EQUITY | ' |
NOTE 9 - STOCKHOLDERS' EQUITY | |
Common Stock | |
The share exchange agreement between NutraLiquids, Inc. as the accounting acquirer and Ehouse as the legal acquirer effective April 30, 2013 resulted in the retroactive recognition of the common stock issuance of Ehouse on inception of business of the accounting on December 14, 2010. | |
On May 3, 2012, the company received a $20,000 contribution to capital from an existing shareholder for no additional shares. | |
On July 19, 2013, the Company issued 1,000,000 shares of common stock in connection with an agreement with a finance corporation to actively seek additional financing for the company. As there was no active trading market for the company's shares, the share issuance was reflected at par value of $1,000. | |
On March 19, 2014, the Company filed an amendment to the Company's articles of incorporation with the Secretary of State of the State of Nevada, to increase the Company's authorized common stock from two hundred fifty million (250,000,000) shares of common stock, par value $0.001 per share, to seven hundred fifty million (750,000,000) shares of common stock, par value $0.001 per share. | |
On March 19, 2014, the Company entered into a consulting agreement for the consultant to provide the Company general consulting services which could include financing introductions, business development opportunities and general marketing activities. In connection with this agreement, during the three months ended March 31, 2014, the Company issued 500,000 common shares valued at $62,500. The fair value of the stock issuance was based upon the quoted closing trading price on the date of issuance. | |
On June 25, 2014, the Company filed an amendment to the company's Articles of Incorporation with the Secretary of State of Nevada, to increase the Company's authorized common stock from seven hundred fifty million ( 750,000,000 )shares of common stock, par value $ 0.001, to two billion five hundred million ( 2,500,000,000) shares of common stock, par value $ 0.001 per share. | |
During the first six months of 2014, the Company issued common stock for conversions of debt and accrued interest as noted earlier. The total number of shares issued during the first six months of 2014 totaled 146,072,528 in exchange for $170,620 in convertible debt and accrued interest. | |
Series A Preferred Stock | |
In 2013, the Company determined that it was in their best interests to file a Certificate of Designation that authorized the issuance of up to one million (1,000,000) shares of a new series of preferred stock, par value $0.001 per share, designated "Series A Preferred Stock". | |
Each holder of outstanding shares of Series A Preferred Stock shall be entitled to five hundred (500) votes for each share of Series A Preferred Stock held on the record date for the determination of stockholders entitled to vote at each meeting of stockholders of the Company; no liquidation value and no rights or dividends. | |
On March 18, 2014, the Company issued an aggregate of 500,000 shares of Series A Preferred Stock to the Company's President, Chief Executive Officer, Secretary and Treasurer, in consideration for services rendered to the Company, including for and as incentive to continue to assist and provide services to the Company. | |
Based upon the voting control obtained, the Company recorded stock based compensation of $191,131. |
SUBSEQUENT_EVENTS
SUBSEQUENT EVENTS | 6 Months Ended |
Jun. 30, 2014 | |
SUBSEQUENT EVENTS [Abstract] | ' |
SUBSEQUENT EVENTS | ' |
NOTE 10 - SUBSEQUENT EVENTS | |
The Company has evaluated all events that occurred after the balance sheet date of June 30, 2014 through August 19, 2014, the date that these financial statements were available to be issued. | |
On July 3, 2014 the company received $ 37,500 from a Note at 8% per year having an Original Issue Discount of $ 12,500. | |
On July 31, 2014 Common Stock was issued for 11,291,685 shares in exchange for Notes. On August 5, 2014 11,883,300 common shares were issued in exchange for Notes. |
BUSINESS_OPERATIONS_SUMMARY_OF1
BUSINESS OPERATIONS SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies) | 6 Months Ended | ||||
Jun. 30, 2014 | |||||
BUSINESS OPERATIONS SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract] | ' | ||||
Basis of Presentation | ' | ||||
Basis of Presentation | |||||
The accompanying unaudited condensed financial statements have been prepared in accordance with accounting principles generally accepted in The United States of America and the rules and regulations of the Securities and Exchange Commission for interim financial information. Accordingly, they do not include all the information necessary for a comprehensive presentation of financial position and results of operations. | |||||
It is management's opinion, however, that all material adjustments (consisting of normal and recurring adjustments) have been made which are necessary for a fair financial statements presentation. The results for the interim period are not necessarily indicative of the results to be expected for the year. | |||||
Impact of New Accounting Standards | ' | ||||
Impact of New Accounting Standards | |||||
The Company has implemented all new accounting pronouncements that are in effect and that may impact its financial statements and does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations. | |||||
Estimates | ' | ||||
Estimates | |||||
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. | |||||
Furniture and Equipment | ' | ||||
Furniture and Equipment | |||||
Furniture and equipment are stated at cost, less accumulated depreciation. Expenditures for maintenance and repairs are charged to expense as incurred. Depreciation is provided using the straight-line method over the estimated useful life of three to five years. | |||||
Derivative Financial Instruments | ' | ||||
Derivative Liabilities | |||||
We value derivative liabilities using a multinomial lattice model. The model is based on a probability weighted discounted cash flow model of future projections of various outcomes. Some of the key assumptions include the likelihood of future financing, stock price volatility, and discount rates. | |||||
Net Income (Loss) Per Common Share | ' | ||||
Net Income (Loss) Per Common Share | |||||
Basic Net income (loss) per common share is computed pursuant to FASB ASC 260-10-45. Basic net loss per share is computed by dividing net loss by the weighted average number of shares of common stock outstanding during the period. Diluted net loss per share is computed by dividing net loss by the weighted average number of shares of common stock and potentially outstanding shares of common stock during each period. | |||||
The computation of diluted earnings per share at June 30, 2014 includes the common stock equivalents of the following potentially dilutive securities: | |||||
30-Jun-14 | |||||
Convertible Debt (Exercise price - $0.00168 - $0.0007/share) | 462,355,275 | ||||
Subsequent Events | ' | ||||
Subsequent Events | |||||
The Company follows the guidance in FASB ASC 855-10-50 for the disclosure of subsequent events. The Company evaluates subsequent events from the date of the balance sheet through the date when the financial statements are issued or available to be issued. |
FAIR_VALUE_OF_FINANCIAL_INSTRU1
FAIR VALUE OF FINANCIAL INSTRUMENTS (Tables) | 6 Months Ended | ||||||||||||
Jun. 30, 2014 | |||||||||||||
FAIR VALUE OF FINANCIAL INSTRUMENTS [Abstract] | ' | ||||||||||||
Hierarchy for Assets and Liabilities Measured at Fair Value on Recurring Basis | ' | ||||||||||||
The following is the major category of liabilities measured at fair value on a recurring basis as of June 30, 2014 and December 31, 2013, using quoted prices in active markets for identical liabilities (Level 1); significant other observable inputs (Level 2); and significant unobservable inputs (Level 3): | |||||||||||||
30-Jun-14 | 31-Dec-13 | ||||||||||||
Derivative Liabilities | Level 3 | $ | 515,195 | $ | 89,372 | ||||||||
NOTE_PAYABLE_Tables
NOTE PAYABLE (Tables) | 6 Months Ended | ||||||||||||
Jun. 30, 2014 | |||||||||||||
Debt Instrument [Line Items] | ' | ||||||||||||
Schedule of Conversion Agreements | ' | ||||||||||||
During the six months ended June 30, 2014, the Company entered into the following conversion agreements in connection with this note agreement to pay the principal and accrued interest: | |||||||||||||
Principal/Interest | Shares | Conversion | |||||||||||
Date | Converted | Issued | Price | ||||||||||
19-Jun-14 | 15,000 | 11,538,462 | 0.0013 | ||||||||||
20-Jun-14 | 12,900 | 9,923,077 | 0.0013 | ||||||||||
24-Jun-14 | 14,980 | 11,523,077 | 0.0013 | ||||||||||
26-Jun-14 | 10,120 | 9,415, 385 | 0.0011 | ||||||||||
Senior Notes [Member] | ' | ||||||||||||
Debt Instrument [Line Items] | ' | ||||||||||||
Schedule of Conversion Agreements | ' | ||||||||||||
During the six months ended June 30, 2014, the Company entered into the following conversion agreements in connection with this note agreement to pay the principal and accrued interest in full: | |||||||||||||
Principal/Interest | Shares | Conversion | |||||||||||
Date | Converted | Issued | Price | ||||||||||
31-Jan-14 | 12,450 | 4,980,020 | 0.0025 | ||||||||||
11-Feb-14 | 10,457 | 5,228,555 | 0.002 | ||||||||||
19-Feb-14 | 7,521 | 5,489,425 | 0.0014 | ||||||||||
26-Feb-14 | 8,289 | 6,050,000 | 0.0014 | ||||||||||
4-Mar-14 | 7,953 | 6,362,400 | 0.0013 | ||||||||||
11-Mar-14 | 7,700 | 6,695,400 | 0.0012 | ||||||||||
20-Mar-14 | 7,046 | 7,045,950 | 0.001 | ||||||||||
27-Mar-14 | 6,457 | 7,421,840 | 0.0009 | ||||||||||
2-Apr-14 | 6,795 | 7,810,710 | 0.0009 | ||||||||||
22-Apr-14 | 7,151 | 8,219,950 | 0.0009 | ||||||||||
28-Apr-14 | 9,083 | 8,650,637 | 0.001 | ||||||||||
9-May-14 | 9,559 | 9,103,800 | 0.0011 | ||||||||||
20-May-14 | 8,144 | 9,580,800 | 0.0009 | ||||||||||
23-May-14 | 6,896 | 11,033,040 | 0.0006 |
CONVERTIBLE_DEBT_Tables
CONVERTIBLE DEBT (Tables) | 6 Months Ended | ||||||||||||
Jun. 30, 2014 | |||||||||||||
CONVERTIBLE DEBT [Abstract] | ' | ||||||||||||
Schedule of Conversion Agreements | ' | ||||||||||||
During the six months ended June 30, 2014, the Company entered into the following conversion agreements in connection with this note agreement to pay the principal and accrued interest: | |||||||||||||
Principal/Interest | Shares | Conversion | |||||||||||
Date | Converted | Issued | Price | ||||||||||
19-Jun-14 | 15,000 | 11,538,462 | 0.0013 | ||||||||||
20-Jun-14 | 12,900 | 9,923,077 | 0.0013 | ||||||||||
24-Jun-14 | 14,980 | 11,523,077 | 0.0013 | ||||||||||
26-Jun-14 | 10,120 | 9,415, 385 | 0.0011 | ||||||||||
Schedule of Debt Issue Costs | ' | ||||||||||||
The following is a summary of the Company's debt issue costs: | |||||||||||||
Six months ended | Year ended | ||||||||||||
30-Jun-14 | 31-Dec-13 | ||||||||||||
Debt issue costs | 21,750 | 4,000 | |||||||||||
Accumulated amortization of debt issue costs | (12,036 | ) | (878 | ) | |||||||||
Debt issue costs - net | 9,714 | 3,122 | |||||||||||
Schedule of Debt Discount | ' | ||||||||||||
As of | As of | ||||||||||||
30-Jun-14 | 31-Dec-13 | ||||||||||||
Debt discount | 605,018 | 53,000 | |||||||||||
Accumulated amortization of debt discount | (263,161 | ) | (6,601 | ) | |||||||||
Elimination of debt discount due to conversion | (14,199 | ) | |||||||||||
Debt discount - net | 327,658 | 46,399 | |||||||||||
Fair Value of Conversion Feature | ' | ||||||||||||
As a result of the application of ASC No. 815, the fair value of the conversion feature is summarized as follow: | |||||||||||||
Derivative liability - December 31, 2012 | - | ||||||||||||
Fair value at the commitment date for convertible instruments | 144,346 | ||||||||||||
Change in fair value of embedded derivative liability | (54,974 | ) | |||||||||||
Derivative liability - December 31, 2013 | 89,372 | ||||||||||||
Fair value at the commitment date for convertible notes issued during 2014 | 1,614,294 | ||||||||||||
Reclassification of derivative liability associated with convertible debt that ceased being a derivative liability to additional paid in capital | (517,459 | ) | |||||||||||
Fair value mark to market adjustment for convertible debt | (671,012 | ) | |||||||||||
Derivative liability - June 30, 2014 | 515,195 | ||||||||||||
Schedule of Fair Value Assumptions | ' | ||||||||||||
The fair value at the commitment and re-measurement dates for the Company's derivative liabilities were based upon the following management assumptions as of June 30, 2014: | |||||||||||||
Assumption | Commitment Date | 30-Jun-14 | |||||||||||
Expected dividends: | 0% | 0% | |||||||||||
Expected volatility: | 192% - 415% | 247% | |||||||||||
Expected term (years): | 0.5 - 2 years | 0.12 - 1.75 years | |||||||||||
Risk free interest rate: | 0.1% - .13% | 0.07% - 0.13% | |||||||||||
The fair value at the commitment and re-measurement dates for the Company's derivative liabilities were based upon the following management assumptions as of December 31, 2013: | |||||||||||||
Assumption | Commitment Date | 31-Dec-13 | |||||||||||
Expected dividends: | 0% | 0% | |||||||||||
Expected volatility: | 391% | 371% | |||||||||||
Expected term (years): | 0.75 | 0.65 | |||||||||||
Risk free interest rate: | 0.13% | 0.13% | |||||||||||
BUSINESS_OPERATIONS_SUMMARY_OF2
BUSINESS OPERATIONS SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Furniture and Equipment) (Details) | 6 Months Ended |
Jun. 30, 2014 | |
Minimum [Member] | ' |
Property, Plant and Equipment [Line Items] | ' |
Estimated useful life | '3 years |
Maximum [Member] | ' |
Property, Plant and Equipment [Line Items] | ' |
Estimated useful life | '5 years |
BUSINESS_OPERATIONS_SUMMARY_OF3
BUSINESS OPERATIONS SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Net Income (Loss) Per Common Share) (Details) (Convertible Debt Securities [Member], USD $) | 6 Months Ended |
Jun. 30, 2014 | |
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] | ' |
Anti-dilutive securities | $462,355,275 |
Minimum [Member] | ' |
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] | ' |
Exercise price | $0.00 |
Maximum [Member] | ' |
Antidilutive Securities Excluded from Computation of Earnings Per Share [Line Items] | ' |
Exercise price | $0.00 |
FAIR_VALUE_OF_FINANCIAL_INSTRU2
FAIR VALUE OF FINANCIAL INSTRUMENTS (Details) (USD $) | Jun. 30, 2014 | Dec. 31, 2013 | Dec. 31, 2012 |
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] | ' | ' | ' |
Derivative Liabilities | $515,195 | $89,372 | ' |
Recurring [Member] | Significant Unobservable Inputs (Level 3) [Member] | ' | ' | ' |
Fair Value, Assets and Liabilities Measured on Recurring and Nonrecurring Basis [Line Items] | ' | ' | ' |
Derivative Liabilities | $515,195 | $89,372 | ' |
PROPERTY_AND_EQUIPMENT_Details
PROPERTY AND EQUIPMENT (Details) (USD $) | 6 Months Ended | |
Jun. 30, 2014 | Jun. 30, 2013 | |
PROPERTY AND EQUIPMENT [Abstract] | ' | ' |
Office furniture purchased | $1,180 | ' |
Depreciation expense | $147 | ' |
Furniture [Member] | ' | ' |
Property, Plant and Equipment [Line Items] | ' | ' |
Estimated useful life | '3 years | ' |
NOTE_PAYABLE_Details
NOTE PAYABLE (Details) (USD $) | 6 Months Ended | 12 Months Ended | 1 Months Ended | 6 Months Ended | |||
Jun. 30, 2014 | Dec. 31, 2013 | Mar. 31, 2014 | Jan. 31, 2014 | Jun. 30, 2013 | Jun. 30, 2014 | Dec. 31, 2013 | |
Senior Note [Member] | Senior Note [Member] | Senior Note [Member] | Senior Note [Member] | ||||
Realty Capital Management Limited (the "Note") [Member] | Realty Capital Management Limited (the "Note") [Member] | Realty Capital Management Limited (the "Note") [Member] | Realty Capital Management Limited (the "Note") [Member] | ||||
Debt Instrument [Line Items] | ' | ' | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | ' | ' | 30-Jun-13 | ' | ' |
Principal amount | ' | ' | ' | ' | $100,000 | ' | ' |
Debt instrument, term after receipt of proceeds | ' | ' | ' | ' | '365 days | ' | ' |
Debt instrument, stated interest rate | ' | ' | ' | 10.00% | 12.00% | ' | ' |
Debt instrument, frequency of periodic payments | ' | ' | ' | ' | 'Quarterly | ' | ' |
Debt instrument, number of periodic payments | ' | ' | ' | ' | 4 | ' | ' |
Debt instrument, period of time after receipt of proceeds for which 1st interest payment is due | ' | ' | ' | ' | '90 days | ' | ' |
Shares issued to lender | ' | 1,000,000 | ' | ' | 1,000,000 | ' | ' |
Common stock, shares outstanding | 246,372,528 | 99,800,000 | ' | ' | ' | ' | ' |
Capitalized debt issue costs | 21,750 | 4,000 | ' | ' | 1,000 | ' | ' |
Debt issuance costs | 10,750 | 4,000 | ' | 5,000 | ' | ' | ' |
Common stock, par value per share (in dollars per share) | $0.00 | $0.00 | $0.00 | ' | ' | ' | ' |
Number of shares pledged as collateral | ' | ' | ' | ' | 42,900,000 | ' | ' |
Exercise price | ' | ' | ' | ' | $0.00 | ' | ' |
Shares to be issued upon conversion of loan | ' | ' | ' | ' | 100,000,000 | ' | ' |
Derivative liability | ' | ' | ' | 518,396 | ' | ' | ' |
Outstanding debt | ' | ' | ' | ' | ' | $0 | $106,152 |
NOTE_PAYABLE_Schedule_of_Conve
NOTE PAYABLE (Schedule of Conversion Agreements) (Details) (USD $) | 6 Months Ended | |
Jun. 30, 2014 | Jun. 30, 2013 | |
Debt Conversion [Line Items] | ' | ' |
Principal/Interest Converted | $170,620 | ' |
Shares Issued | 146,072,528 | ' |
January 31, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 31-Jan-14 | ' |
Principal/Interest Converted | 12,450 | ' |
Shares Issued | 4,980,020 | ' |
Conversion price | $0.00 | ' |
February 11, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 11-Feb-14 | ' |
Principal/Interest Converted | 10,457 | ' |
Shares Issued | 5,228,555 | ' |
Conversion price | $0.00 | ' |
February 19, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 19-Feb-14 | ' |
Principal/Interest Converted | 7,521 | ' |
Shares Issued | 5,489,425 | ' |
Conversion price | $0.00 | ' |
February 26, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 26-Feb-14 | ' |
Principal/Interest Converted | 8,289 | ' |
Shares Issued | 6,050,000 | ' |
Conversion price | $0.00 | ' |
March 4, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 4-Mar-14 | ' |
Principal/Interest Converted | 7,953 | ' |
Shares Issued | 6,362,400 | ' |
Conversion price | $0.00 | ' |
March 11, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 11-Mar-14 | ' |
Principal/Interest Converted | 7,700 | ' |
Shares Issued | 6,695,400 | ' |
Conversion price | $0.00 | ' |
March 20, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 20-Mar-14 | ' |
Principal/Interest Converted | 7,046 | ' |
Shares Issued | 7,045,950 | ' |
Conversion price | $0.00 | ' |
March 27, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 27-Mar-14 | ' |
Principal/Interest Converted | 6,457 | ' |
Shares Issued | 7,421,840 | ' |
Conversion price | $0.00 | ' |
April 2, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 2-Apr-14 | ' |
Principal/Interest Converted | 6,795 | ' |
Shares Issued | 7,810,710 | ' |
Conversion price | $0.00 | ' |
April 22, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 22-Apr-14 | ' |
Principal/Interest Converted | 7,151 | ' |
Shares Issued | 8,219,950 | ' |
Conversion price | $0.00 | ' |
April 28, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 28-Apr-14 | ' |
Principal/Interest Converted | 9,083 | ' |
Shares Issued | 8,650,637 | ' |
Conversion price | $0.00 | ' |
May 9, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 9-May-14 | ' |
Principal/Interest Converted | 9,559 | ' |
Shares Issued | 9,103,800 | ' |
Conversion price | $0.00 | ' |
May 20, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 20-May-14 | ' |
Principal/Interest Converted | 8,144 | ' |
Shares Issued | 9,580,800 | ' |
Conversion price | $0.00 | ' |
May 23, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 23-May-14 | ' |
Principal/Interest Converted | $6,896 | ' |
Shares Issued | 11,033,040 | ' |
Conversion price | $0.00 | ' |
CONVERTIBLE_DEBT_Schedule_of_C
CONVERTIBLE DEBT (Schedule of Conversion Agreements) (Details) (USD $) | 6 Months Ended | |
Jun. 30, 2014 | Jun. 30, 2013 | |
Debt Conversion [Line Items] | ' | ' |
Principal/Interest Converted | $170,620 | ' |
Shares Issued | 146,072,528 | ' |
June 19, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 19-Jun-14 | ' |
Principal/Interest Converted | 15,000 | ' |
Shares Issued | 11,538,462 | ' |
Conversion price | $0.00 | ' |
June 20, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 20-Jun-14 | ' |
Principal/Interest Converted | 12,900 | ' |
Shares Issued | 9,923,077 | ' |
Conversion price | $0.00 | ' |
June 24, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 24-Jun-14 | ' |
Principal/Interest Converted | 14,980 | ' |
Shares Issued | 11,523,077 | ' |
Conversion price | $0.00 | ' |
June 26, 2014 [Member] | ' | ' |
Debt Conversion [Line Items] | ' | ' |
Date | 26-Jun-14 | ' |
Principal/Interest Converted | $10,120 | ' |
Shares Issued | 9,415,385 | ' |
Conversion price | $0.00 | ' |
CONVERTIBLE_DEBT_Narrative_Det
CONVERTIBLE DEBT (Narrative) (Details) (USD $) | 3 Months Ended | 6 Months Ended | 12 Months Ended | ||
Jun. 30, 2014 | Jun. 30, 2013 | Jun. 30, 2014 | Jun. 30, 2013 | Dec. 31, 2013 | |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt discount | $327,658 | ' | $327,658 | ' | $46,399 |
Issuance of Convertible Notes Payable | ' | ' | 503,000 | ' | ' |
Debt issuance costs | ' | ' | 10,750 | ' | 4,000 |
Non-cash additions to convertible notes | ' | ' | 5,000 | ' | ' |
Issuance of common stock in connection with note payable | ' | ' | ' | ' | 1,000 |
Accumulated amortization of debt discount | ' | ' | -263,161 | ' | -6,601 |
Derivative interest expense | -116,736 | ' | -1,095,904 | ' | ' |
Convertible note issued on November 27, 2013 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 27-Nov-13 | ' | ' |
Principal amount | 53,000 | ' | 53,000 | ' | ' |
Debt instrument, maturity date | ' | ' | 27-Aug-14 | ' | ' |
Debt instrument, stated interest rate | 8.00% | ' | 8.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 58.00% | ' | 58.00% | ' | ' |
Debt instrument, number of days at lowest trading prices | ' | ' | 3 | ' | ' |
Debt instrument, number of days prior to conversion | ' | ' | '15 days | ' | ' |
Issuance of Convertible Notes Payable | ' | ' | 50,000 | ' | ' |
Debt issuance costs | ' | ' | 3,000 | ' | ' |
Convertible debt, principal and accrued interest | 307 | ' | 307 | ' | 53,388 |
Convertible note issued on January 28, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 28-Jan-14 | ' | ' |
Principal amount | 78,500 | ' | 78,500 | ' | ' |
Debt instrument, maturity date | ' | ' | 30-Oct-14 | ' | ' |
Debt instrument, stated interest rate | 8.00% | ' | 8.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 58.00% | ' | 58.00% | ' | ' |
Debt instrument, number of days at lowest trading prices | ' | ' | 3 | ' | ' |
Debt instrument, number of days prior to conversion | ' | ' | '15 days | ' | ' |
Issuance of Convertible Notes Payable | ' | ' | 75,000 | ' | ' |
Debt issuance costs | ' | ' | 3,500 | ' | ' |
Convertible debt, principal and accrued interest | 81,168 | ' | 81,168 | ' | ' |
Convertible note issued on January 31, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 31-Jan-14 | ' | ' |
Principal amount | 100,000 | ' | 100,000 | ' | ' |
Debt instrument, maturity date | ' | ' | 31-Jul-14 | ' | ' |
Debt instrument, stated interest rate | 10.00% | ' | 10.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 25.00% | ' | 25.00% | ' | ' |
Debt instrument, number of days prior to conversion | ' | ' | '20 days | ' | ' |
Issuance of Convertible Notes Payable | ' | ' | 50,000 | ' | ' |
Convertible debt, principal and accrued interest | 104,160 | ' | 104,160 | ' | ' |
Convertible note issued on March 17, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 17-Mar-14 | ' | ' |
Principal amount | 45,000 | ' | 45,000 | ' | ' |
Debt instrument, maturity date | ' | ' | 17-Mar-15 | ' | ' |
Debt instrument, stated interest rate | 8.00% | ' | 8.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 55.00% | ' | 55.00% | ' | ' |
Issuance of Convertible Notes Payable | ' | ' | 42,750 | ' | ' |
Debt issuance costs | ' | ' | 2,250 | ' | ' |
Convertible debt, principal and accrued interest | 46,036 | ' | 46,036 | ' | ' |
Convertible note issued on April 7, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 7-Apr-14 | ' | ' |
Principal amount | 112,000 | ' | 112,000 | ' | ' |
Debt instrument, maturity date | ' | ' | 7-Oct-14 | ' | ' |
Debt instrument, stated interest rate | 12.00% | ' | 12.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 50.00% | ' | 50.00% | ' | ' |
Debt instrument, number of days at lowest trading prices | ' | ' | 20 | ' | ' |
Convertible note issued on April 8, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 8-Apr-14 | ' | ' |
Principal amount | 53,000 | ' | 53,000 | ' | ' |
Debt instrument, stated interest rate | 8.00% | ' | 8.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 58.00% | ' | 58.00% | ' | ' |
Debt instrument, number of days at lowest trading prices | ' | ' | 15 | ' | ' |
Issuance of Convertible Notes Payable | ' | ' | 32,500 | ' | ' |
Convertible note issued on April 11, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 11-Apr-14 | ' | ' |
Principal amount | 57,836 | ' | 57,836 | ' | ' |
Debt instrument, maturity date | ' | ' | 11-Apr-16 | ' | ' |
Debt instrument, stated interest rate | 12.00% | ' | 12.00% | ' | ' |
Exercise price | $0.01 | ' | $0.01 | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 60.00% | ' | 60.00% | ' | ' |
Debt instrument, number of days at lowest trading prices | ' | ' | 25 | ' | ' |
Convertible note issued on May 21, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 21-May-14 | ' | ' |
Principal amount | 26,500 | ' | 26,500 | ' | ' |
Debt instrument, maturity date | ' | ' | 21-May-15 | ' | ' |
Debt instrument, stated interest rate | 8.00% | ' | 8.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 55.00% | ' | 55.00% | ' | ' |
Debt instrument, number of days at lowest trading prices | ' | ' | 15 | ' | ' |
Convertible note issued on May 23, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 23-May-14 | ' | ' |
Principal amount | 37,500 | ' | 37,500 | ' | ' |
Debt instrument, maturity date | ' | ' | 3-Nov-14 | ' | ' |
Debt instrument, stated interest rate | 0.00% | ' | 0.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 58.00% | ' | 58.00% | ' | ' |
Debt instrument, number of days at lowest trading prices | ' | ' | 15 | ' | ' |
Convertible note issued on June 27, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 27-Jun-14 | ' | ' |
Principal amount | 25,000 | ' | 25,000 | ' | ' |
Debt instrument, stated interest rate | 8.00% | ' | 8.00% | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 58.00% | ' | 58.00% | ' | ' |
Debt instrument, number of days at lowest trading prices | ' | ' | 15 | ' | ' |
Issuance of Convertible Notes Payable | ' | ' | 22,500 | ' | ' |
Convertible note issued on January 30, 2014 [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, issuance date | ' | ' | 30-Jan-14 | ' | ' |
Principal amount | 335,000 | ' | 335,000 | ' | ' |
Debt discount | 35,000 | ' | 35,000 | ' | ' |
Debt instrument, maturity date | ' | ' | 30-Jan-16 | ' | ' |
Exercise price | $0.01 | ' | $0.01 | ' | ' |
Debt instrument, convertible, variable conversion price, percentage of market price | 60.00% | ' | 60.00% | ' | ' |
Debt instrument, number of days prior to conversion | ' | ' | '25 days | ' | ' |
Debt issuance costs | ' | ' | $75,000 | ' | ' |
Convertible note issued on January 30, 2014 [Member] | Paid within 90 days of issuance date [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, stated interest rate | 0.00% | ' | 0.00% | ' | ' |
Convertible note issued on January 30, 2014 [Member] | Paid after 90 days of issuance date [Member] | ' | ' | ' | ' | ' |
Debt Instrument [Line Items] | ' | ' | ' | ' | ' |
Debt instrument, stated interest rate | 12.00% | ' | 12.00% | ' | ' |
CONVERTIBLE_DEBT_Debt_Issue_Co
CONVERTIBLE DEBT (Debt Issue Costs) (Details) (USD $) | Jun. 30, 2014 | Dec. 31, 2013 |
CONVERTIBLE DEBT [Abstract] | ' | ' |
Debt issue costs | $21,750 | $4,000 |
Accumulated amortization of debt issue costs | -12,036 | -878 |
Debt issue costs - net | $9,714 | $3,122 |
CONVERTIBLE_DEBT_Debt_Discount
CONVERTIBLE DEBT (Debt Discount) (Details) (USD $) | 3 Months Ended | 6 Months Ended | 12 Months Ended |
Jun. 30, 2013 | Jun. 30, 2014 | Dec. 31, 2013 | |
CONVERTIBLE DEBT [Abstract] | ' | ' | ' |
Debt discount recorded | ' | $605,018 | $53,000 |
Accumulated amortization of debt discount | ' | -263,161 | -6,601 |
Elimination of debt discount due to conversion | ' | -14,199 | ' |
Debt discount - net | ' | $327,658 | $46,399 |
CONVERTIBLE_DEBT_Fair_Value_of
CONVERTIBLE DEBT (Fair Value of Conversion Feature) (Details) (USD $) | 3 Months Ended | 6 Months Ended | 12 Months Ended | ||
Jun. 30, 2014 | Jun. 30, 2013 | Jun. 30, 2014 | Jun. 30, 2013 | Dec. 31, 2013 | |
CONVERTIBLE DEBT [Abstract] | ' | ' | ' | ' | ' |
Derivative liability | ' | ' | $89,372 | ' | ' |
Fair value mark to market adjustment for convertible debt | ' | ' | 1,614,294 | ' | ' |
Reclassification of derivative liability associated with convertible debt that ceased being a derivative liability to additional paid in capital | ' | ' | -517,459 | ' | ' |
Change in fair value of embedded derivative liability | -739,830 | ' | -671,012 | ' | -54,974 |
Fair value at the commitment date for convertible instruments | ' | ' | ' | ' | 144,346 |
Derivative liability | $515,195 | ' | $515,195 | ' | $89,372 |
CONVERTIBLE_DEBT_Fair_Value_Me
CONVERTIBLE DEBT (Fair Value Measurement Assumptions) (Details) | 6 Months Ended | 12 Months Ended |
Jun. 30, 2014 | Dec. 31, 2013 | |
Commitment Date [Member] | ' | ' |
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items] | ' | ' |
Expected dividends: | 0.00% | 0.00% |
Expected volatility: | ' | 391.00% |
Expected volatility: minimum | 192.00% | ' |
Expected volatility: maximum | 415.00% | ' |
Expected term (years): | ' | '9 months |
Risk free interest rate: | ' | 0.13% |
Risk free interest rate: minimum | 0.10% | ' |
Risk free interest rate: maximum | 0.13% | ' |
Commitment Date [Member] | Minimum [Member] | ' | ' |
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items] | ' | ' |
Expected term (years): | '6 months | ' |
Commitment Date [Member] | Maximum [Member] | ' | ' |
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items] | ' | ' |
Expected term (years): | '2 years | ' |
Remeasurement Date [Member] | ' | ' |
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items] | ' | ' |
Expected dividends: | 0.00% | 0.00% |
Expected volatility: | 247.00% | 371.00% |
Expected term (years): | ' | '7 months 24 days |
Risk free interest rate: | ' | 0.13% |
Risk free interest rate: minimum | 0.07% | ' |
Risk free interest rate: maximum | 0.13% | ' |
Remeasurement Date [Member] | Minimum [Member] | ' | ' |
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items] | ' | ' |
Expected term (years): | '1 month 13 days | ' |
Remeasurement Date [Member] | Maximum [Member] | ' | ' |
Fair Value Measurements, Recurring and Nonrecurring, Valuation Techniques [Line Items] | ' | ' |
Expected term (years): | '1 year 9 months | ' |
DEBT_RELATED_PARTY_Details
DEBT - RELATED PARTY (Details) (President [Member], Related Party Notes Payable [Member], USD $) | Jun. 30, 2014 | Dec. 31, 2013 |
President [Member] | Related Party Notes Payable [Member] | ' | ' |
Related Party Transaction [Line Items] | ' | ' |
Principal amount | $75,000 | ' |
Carrying amount | $75,000 | $75,000 |
STOCKHOLDERS_EQUITY_Details
STOCKHOLDERS' EQUITY (Details) (USD $) | 6 Months Ended | 12 Months Ended | |||
Jun. 30, 2014 | Jun. 30, 2013 | Dec. 31, 2013 | Dec. 31, 2012 | Mar. 31, 2014 | |
STOCKHOLDERS' EQUITY [Abstract] | ' | ' | ' | ' | ' |
Contribution to capital from shareholder | ' | ' | ' | $20,000 | ' |
Shares issued to lender | ' | ' | 1,000,000 | ' | ' |
Value of shares issued to lender | ' | ' | 1,000 | ' | ' |
Common stock, shares authorized | 2,500,000,000 | ' | 250,000,000 | ' | 750,000,000 |
Common stock, par value per share (in dollars per share) | $0.00 | ' | $0.00 | ' | $0.00 |
Issuance of common stock in exchange for services, shares | 500,000 | ' | ' | ' | ' |
Issuance of common stock in exchange for services rendered, value | 62,500 | ' | ' | ' | ' |
Preferred stock, shares authorized | 1,000,000 | ' | 1,000,000 | ' | ' |
Preferred stock, par value per share | $0.00 | ' | $0.00 | ' | ' |
Preferred Stock, number of votes per share | 500 | ' | ' | ' | ' |
Preferred stock, shares issued | 500,000 | ' | 0 | ' | ' |
Preferred stock issued for services | 191,131 | ' | ' | ' | ' |
Shares issued in conversion of convertible debt and accrued interest | $170,620 | ' | ' | ' | ' |
Shares issued in conversion of convertible debt and accrued interest, shares | 146,072,528 | ' | ' | ' | ' |
SUBSEQUENT_EVENTS_Details
SUBSEQUENT EVENTS (Details) (USD $) | 6 Months Ended | 0 Months Ended | 1 Months Ended | |||
Jun. 30, 2014 | Jun. 30, 2013 | Dec. 31, 2013 | Aug. 05, 2014 | Jul. 03, 2014 | Jul. 31, 2014 | |
Subsequent Event [Member] | Subsequent Event [Member] | Subsequent Event [Member] | ||||
Subsequent Event [Line Items] | ' | ' | ' | ' | ' | ' |
Proceeds from convertible notes issuance | $503,000 | ' | ' | ' | $37,500 | ' |
Interest rate | ' | ' | ' | ' | 8.00% | ' |
Debt discount | $327,658 | ' | $46,399 | ' | $12,500 | ' |
Shares issued in conversion of convertible debt and accrued interest, shares | 146,072,528 | ' | ' | 11,883,300 | ' | 11,291,685 |