Game Plan 10-Q 19 Nov 13 2013 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Sep. 30, 2013
Document and Entity Information:	'
Entity Registrant Name	'Game Plan Holdings, Inc.
Document Type	'10-Q
Document Period End Date	30-Sep-13
Amendment Flag	'false
Entity Central Index Key	'0001456090
Current Fiscal Year End Date	'--12-31
Entity Common Stock, Shares Outstanding	34,821,574
Entity Filer Category	'Smaller Reporting Company
Entity Current Reporting Status	'Yes
Entity Voluntary Filers	'No
Entity Well-known Seasoned Issuer	'No
Document Fiscal Year Focus	'2013
Document Fiscal Period Focus	'Q3

Balance_Sheets

Balance Sheets (USD $)	Sep. 30, 2013	Dec. 31, 2012
Current assets:	'	'
Cash	$470,433	$3,453
Marketable securities	4,881	1,315
Accounts receivable	3,583	'
Inventory	170,498	'
Prepaids	41,392	'
Total current assets	690,787	4,768
Property and equipment, net	21,087	3,141
Intangible assets	'	'
Intellectual property	46,513	'
Website, net	62,122	137,480
Total intangible assets	108,635	137,480
Other assets	'	'
Security deposit	24,848	2,300
Total assets	845,357	147,689
Current liabilities	'	'
Accounts payable and accrued liabilities	213,816	35,907
Due to related party	14,500	72,267
Note payable, current	14,116	'
Deferred charges	998	'
Total current liabilities	243,430	108,174
Total liabilities	243,430	108,174
Stockholders' equity	'	'
Common stock value	34,822	15,050
Additional paid-in capital	3,409,798	1,929,972
Common stock payable	143,800	72,500
Share subscription receivable	10,000	'
Accumulated other comprehensive income	5,125	1,558
Deficit accumulated during development stage	2,981,618	1,979,565
Total stockholders' equity	601,927	39,515
Total liabilities and stockholders' equity	$845,357	$147,689

Balance_Sheets_Parenthetical

Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Balance Sheets	'	'
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	34,821,574	15,050,000
Common stock, shares outstanding	34,821,574	15,050,000

Statements_of_Operations_and_C

Statements of Operations and Comprehensive Loss (USD $)	3 Months Ended		9 Months Ended		174 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Income Statement	'	'	'	'	'
Net sales	$4,908	'	$4,908	'	$11,516
Cost of goods sold	4,279	'	4,279	'	4,279
Gross profit	629	'	629	'	7,237
Operating expenses:	'	'	'	'	'
General and administrative	130,902	31,817	237,633	93,966	835,691
Computer and website expenses	2,104	1,779	84,312	5,395	193,710
Impairment of website	'	'	118,700	34,985	136,240
Stock-based compensation	110,572	5,222	166,885	382,373	557,264
Professional fees	57,149	60,796	137,336	189,229	536,719
Wages and payroll expenses	107,247	9,000	257,955	27,000	782,395
Total operating expenses	407,974	108,614	1,002,821	732,948	3,042,019
Other income (expense):	'	'	'	'	'
Other income	'	'	'	'	703
Gain on sale of marketable securities	101	'	101	'	61,819
Loss on impairment of marketable securities	'	-26,715	'	-26,715	-36,820
Interest income	627	'	912	4	28,605
Foreign currency transaction loss	'	'	'	'	-5
Interest expense	-858	-13	-874	-90	-1,138
Total other income (expenses)	-130	-26,728	139	-26,801	53,164
Net loss	-407,475	-135,342	-1,002,053	-759,749	-2,981,618
Other comprehensive income (loss), net of tax:	'	'	'	'	'
Foreign currency translation adjustments	1,558	'	1,558	'	3,116
Unrealized gain (loss) on marketable securities	-10	25,463	3,567	25,478	3,567
Other comprehensive income (loss)	1,548	25,463	5,125	25,478	6,683
Comprehensive loss	($405,927)	($109,879)	($996,928)	($734,271)	($2,974,935)
Basic loss per common share	($0.01)	($0.01)	($0.03)	($0.05)	'
Weighted average number of shares outstanding	33,591,582	15,050,000	30,070,240	15,050,000	'

Statements_of_Cash_Flows

Statements of Cash Flows (USD $)	9 Months Ended		174 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Operating activities	'	'	'
Net Loss	($1,002,053)	($759,749)	($2,981,618)
Adjustments to reconcile net loss to net cash used in operating activities:	'	'	'
Depreciation and amortization	20,544	59,284	142,016
Gain on sale of marketable securities-	'	'	-61,718
Impairment of marketable securities	'	26,715	36,819
Impairment of website	118,700	34,985	136,240
Stock-based compensation	166,885	382,373	946,205
Changes in operating assets and liabilities:	'	'	'
Increase in accounts receivable	-3,583	'	-3,583
(Increase) decrease in prepaids	-41,392	103,646	62,254
Increase in inventory	-170,498	'	-170,498
Decrease in related party receivable	'	'	2,450
Increase in other assets	-22,548	'	-22,548
Increase in other receivable	'	'	-5,800
Increase in deferred charges	998	'	998
Increase in accounts payable and accrued liabilities	177,909	25,968	249,699
Net cash used in operating activities	-755,038	-126,778	-1,669,084
Investing activities	'	'	'
Change in other investments	'	'	2,450
Purchases of marketable securities	'	'	197,140
Sales of marketable securities	'	'	221,874
Purchase of intangible assets	'	'	34,500
Investment in development of website	62,122	'	62,122
Purchase of fixed assets	19,709	'	36,342
Net cash used in investing activities	-81,831	'	-110,680
Financing activities	'	'	'
Proceeds from note payable	27,712	'	27,712
Payment on note payable	13,596	'	13,596
Proceeds from related party	91,031	107,129	181,798
Payments on related party advances	148,798	'	167,298
Proceeds from sale of common stock	1,347,500	'	2,221,173
Net cash provided by financing activities	1,303,849	107,129	2,249,789
Net increase (decrease) increase in cash	466,980	-19,649	470,025
Effect of foreign currency translation adjustment	'	'	408
Cash - beginning of the period	3,453	43,521	'
Cash - end of the period	470,433	23,872	470,433
Supplemental disclosure of cash flow information:	'	'	'
Interest paid	'	'	139
Income taxes paid	'	'	'
Non-cash investing and financing activities:	'	'	'
Shares issued for settlement of accounts payable	'	'	35,883
Shares issued for prepaid legal fees	'	'	7,824
Shares issued for prepaid consulting fees	'	'	92,322
Shares issued for intangible assets	$46,513	'	$275,013

ORGANIZATION_AND_BUSINESS_OF_C

ORGANIZATION AND BUSINESS OF COMPANY	3 Months Ended
	Sep. 30, 2013
Notes	'
ORGANIZATION AND BUSINESS OF COMPANY	'
	NOTE 1 - ORGANIZATION AND BUSINESS OF COMPANY
	HJS Technology, Inc. (A Development Stage Company) was incorporated on March 25, 1999 under the laws of the State of Nevada.  The Company developed a business plan around a concept entitled www.close2here.com.  This concept failed to get off the ground and the business plan was shut down in 2005. On May 31, 2007, HJS Technology, Inc. changed its name to Game Plan Holdings, Inc. (the “Company”).  Game Plan Holdings owns and operates a social networking website, www.Hazzsports.com (“Hazzsports.com”). Hazzsports.com is an online social networking website that offers an interactive resource for sports enthusiasts.  In accordance with Financial Accounting Standards Board’s Accounting Standards Codification (“ASC”) No. 915 the Company is considered to be in the development stage.
	On December 31, 2007, a Reorganization Agreement was entered into by and between Game Plan Holdings Canada, a corporation formed under the laws of the country of Canada (“Game Plan Canada”), and Game Plan Holdings, Inc. (“Game Plan USA). The agreement reorganized the capital structure of Game Plan Canada and Game Plan USA by exchanging all of Game Plan Canada Shares totaling 11,070,000 shares on a one-for-one basis with Game Plan USA shares held by existing shareholders of the Company. Consequently, there were no new shares issued related to the 11,070,000 shares exchanged by Game Plan USA to Game Plan Canada rather, certain shareholders of Game Plan USA exchanged their previously issued shares to Game Plan Canada. Under the Reorganization Agreement, Game Plan USA also agreed to the cancelation of 8,032,000 and 418,000 shares (total of 8,450,000 shares) of its common stock and the transfer of 2,148,000 shares of common stock of Game Plan USA held by certain shareholders to the Company’s then President, Charles Hazzard. Upon completion of the Game Plan USA Reorganization and the exchange of the shares, all of the shares of Game Plan Canada were canceled and all the assets held by Game Plan Canada were assigned to Game Plan USA. Prior to the Reorganization Agreement, Game Plan USA developed the social networking website. www.Hazzsports.com which was principally funded by Game Plan Canada through capital it had raised. Since both Game Plan USA and Game Plan Canada were co-dependent upon each other both financially and intellectually prior to the Reorganization Agreement, the Company has accounted for this transaction as a recapitalization of both companies under a pooling of interest whereby the history of both companies have been integrated.
	On September 13, 2011, the Company entered into an asset purchase agreement (the “Asset Purchase Agreement”) with Vantage Assets Holdings, Inc. which closed on October 21, 2011. Pursuant to the Asset Purchase Agreement, the Company acquired the website www.checkinsave.com (“CheckinSave”), a social networking website where users check-in to locations via a mobile application or using the website, and accrue points for their check-ins as well as check-ins of their connections through the site. The points were redeemable for discount coupons and deals at various registered venues. The site launched on September 15, 2011.
	On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all right, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”). In exchange, the Company issued 11,000,000 shares of common stock to Sportingblood.
	Prior to execution of the IP Agreement, Charles Hazzard and Christina Mabanta-Hazzard were the majority shareholders of the Company, where they collectively owned 10,000,000 shares of common stock of the Company. Upon issuance of 11,000,000 shares of common stock in exchange for the intellectual property of Sporting Blood, there were a total of 26,050,000 shares of common stock outstanding. Additionally, in a separate transaction, Andrew Bachman, owner of Sportingblood, purchased 5,000,000 shares of common stock from Charles Hazzard and Christina Mabanta-Hazzard. These transactions resulted in a change in control of the Company, providing a controlling interest to the new Chief Executive Officer and President of the Company, Andrew Bachman.
	The Company is now fully focused upon its entry into and competition within the nutritional supplements industry with the Game Plan line of nutritional supplements, which are specially formulated to be NSF Certified to ensure they do not include banned substances for athletes.  The Company developed an online platform through which fitness professionals sell Game Plan nutritional supplements and earn commissions thereon. The Company’s platform has gone live in beta form.

SUMMARY_OF_SIGNIFICANT_ACCOUNT

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES	3 Months Ended
	Sep. 30, 2013
Notes	'
SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES	'
	NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES
	Cash and Cash Equivalents
	For the purpose of the statement of cash flows, cash equivalents include all highly liquid investments with original maturities of three months or less.
	Earnings (Loss) per Share
	The basic earnings (loss) per common share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. The diluted earnings (loss) per share are calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. Common stock equivalent shares are excluded from the computation if their effect is antidilutive.
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
	Inventory
	Inventory, comprised principally of raw materials, is stated at the lower of cost or market using the first-in, first-out (“FIFO”) method. This policy requires the Company to make estimates regarding the market value of our inventory, including an assessment of excess or obsolete inventory. The Company determines excess and obsolete inventory based on an estimate of the future demand and estimated selling prices for its products.
	Revenue and Cost Recognition
	The Company generally recognizes revenue upon delivery and when both the title and risk and rewards pass to the customers. Product sales are recognized net of product returns and discounts. Net sales include product sales and shipping and handling revenues. Shipping and handling costs paid by the Company are included in cost of sales. The Company generally receives the net sales price in accordance with the payment terms, which are net 30, or through credit card payments at the point of sale for online customers prior to the delivery of the products. Customers may return the Company's products within 45 days of purchase provided the products are in their original sealed container and in resalable condition. Allowances for product returns are provided at the time the sale is recorded. This accrual is based upon historical return rates by product types.
	Fair Value Accounting for Financial Instruments
	As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC (“ASC 820-10”), fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.
	The three levels of the fair value hierarchy are described below:
	Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;
	Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
	Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	Pursuant to ASC 825, the fair value of cash and marketable securities is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of cash, marketable securities, receivables, accounts payable and accrued liabilities, and other payables approximate their current fair values because of their nature and respective relatively short maturity dates or durations.
	Assets measured at fair value on a recurring basis were presented on the Company’s balance sheet as of September 30, 2013 and December 31, 2012 as follows:
	.		Fair Value Measurements as of September 30, 2013 Using:
			Total Carrying		Quoted Market		Significant Other		Significant
			Value as of		Prices in Active		Observable Inputs		Unobservable Inputs
					Markets
			9/30/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	4,881	$	4,881	$	0	$	0
	Total	$	4,881	$	4,881	$	0	$	0
			Fair Value Measurements as of December 31, 2012 Using:
			Total Carrying		Quoted Market		Significant Other		Significant
			Value as of		Prices in Active		Observable Inputs		Unobservable Inputs
					Markets
			12/31/12		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,315	$	1,315	$	0	$	0
	Total	$	1,315	$	1,315	$	0	$	0
	Property and Equipment
	Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for in amounts sufficient to relate the cost of depreciable assets to operations over their estimated service lives, principally on a straight-line basis. Estimated service lives of property and equipment are as follows:
	.		Estimated
	Description		Life
	Software		3 years
	Computers		5 years
	Equipment		5 years
	Furniture and fixtures		7 years
	Leasehold improvements		39 years
	Concentrations of Credit Risk
	Credit risk represents the accounting loss that would be recognized at the reporting date if counter parties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counter parties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions described below.
	Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash, cash equivalents, and marketable debt securities. The primary focus of the Company’s investment strategy is to preserve capital and meet liquidity requirements. The Company’s investment policy addresses the level of credit exposure by limiting the concentration in any one corporate issuer or sector. To manage the risk exposure, the Company maintains its portfolio of cash and cash equivalents and short-term and long-term investments.
	Impairment of Long-lived Assets
	We test intangibles and long-lived asset groups for recoverability when changes in circumstances indicate the carrying value may not be recoverable, for example, when there are material adverse changes in projected revenues or expenses, significant underperformance relative to historical or projected operating results, and significant negative industry or economic trends. We also perform a test for recoverability when management has committed to a plan to sell or otherwise dispose of an asset group and the plan is expected to be completed within a year. We evaluate recoverability of an asset group by comparing its carrying value to the future net undiscounted cash flows that we expect will be generated by the asset group. If the comparison indicates that the carrying value of an asset group is not recoverable, we recognize an impairment loss for the excess of carrying value over the estimated fair value. When an impairment loss is recognized for assets to be held and used, we depreciate the adjusted carrying amount of those assets over their remaining useful life.
	Reclassifications
	Computer and website expenses of $36,000 were reclassified from professional fees to computer and website in the statement of operations to conform to the current presentation.  The reclassification had no effect on previously reported total operating expenses, results of operations, or retained earnings.
	Income Taxes
	The Company accounts for its income taxes in accordance with ASC No. 740, "Income Taxes".  Under Statement 740, a liability method is used whereby deferred tax assets and liabilities are determined based on temporary differences between basis used for financial reporting and income tax reporting purposes. Income taxes are provided based on tax rates in effect at the time such temporary differences are expected to reverse.  A valuation allowance is provided for certain deferred tax assets if it is more likely than not, that the Company will not realize the tax assets through future operations.  No provision for income taxes is included in the statement due to its immaterial amount, net of the allowance account, based on the likelihood of the Company to utilize the loss carry-forward.
	Stock-based compensation
	The Company records stock based compensation in accordance with the guidance in ASC Topic 718 which requires the Company to recognize expenses related to the fair value of its stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award.
	ASC 505, "Compensation-Stock Compensation", establishes standards for the accounting for transactions in which an entity exchanges its equity instruments to non-employees for goods or services. Under this transition method, stock compensation expense includes compensation expense for all stock-based compensation awards granted on or after January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of ASC 505.
	Other Comprehensive Income (Loss)
	Marketable securities held by Canaccord and MorganStanley SmithBarney (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities.  Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available for-sale-securities.  Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss).  Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.
	Recent Accounting Pronouncements
	The Company has evaluated recent accounting pronouncements through August 12, 2013 and believes that none of them will have a material effect on the Company’s financial position, results of operations or cash.

GOING_CONCERN

GOING CONCERN	3 Months Ended
	Sep. 30, 2013
Notes	'
GOING CONCERN	'
	NOTE 3 - GOING CONCERN
	The accompanying financial statements have been prepared assuming that the company will continue as a going concern. As discussed in the notes to the financial statements the Company has no established source of revenue and has experienced recurring net operating losses. This raises substantial doubt about the Company’s ability to continue as a going concern. As shown on the accompanying financial statements, the Company has incurred a net loss of $2,981,618 for the period from inception (March 25, 1999) to September 30, 2013. These conditions raise substantial doubt about the Company’s ability to continue as a going concern.
	The Company’s activities to date have been supported by equity financing. Management continues to seek funding from its shareholders and other qualified investors to pursue its business plan. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

MARKETABLE_SECURITIES_AND_INVE

MARKETABLE SECURITIES AND INVESTMENTS	3 Months Ended
	Sep. 30, 2013
Notes	'
MARKETABLE SECURITIES AND INVESTMENTS	'
	NOTE 4 - MARKETABLE SECURITIES AND INVESTMENTS
	Marketable securities held by Canaccord and MorganStanley SmithBarney (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities. Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available-for-sale securities. Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income. Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.
	During the year ended December 31, 2012, the Company recorded an impairment charge of $27,895 regarding its investment in marketable securities because, based on management’s evaluation of the circumstances, management believed that the decline in fair value below the cost of certain of the Company’s marketable securities was not temporary.
	Included in “Loss on impairment of marketable securities” in the statements of operations are $0 and $0 impairments for the three months ended September 30, 2013 and 2012. The Company recorded $4,881 of other comprehensive income for the nine months ended September 30, 2013 and $0 of other comprehensive income (loss) associated for the nine months ended September 30, 2012, net of tax effect, on these investments.
	During the nine months ended September 30, 2013, the Company sold its entire position in an investment held by Canaccord Genuity Wealth Management for $100.  Another position was written off as worthless. The proceeds from the sale were used to partially offset annual brokerage charges.  The balance of brokerage charges due were written off by the broker.
	The following is a summary of available-for-sale marketable securities as of September 30, 2013 and December 31, 2012:
	.	30-Sep-13
			Cost		Unrealized		Unrealized						Market or
					Gain		(Losses)						Fair Value
	Equity securities	$	1,315	$	3,551	$	--					$	4,881
	Total	$	1,315	$	3,551	$						$	4,881
		31-Dec-12
			Cost		Realized			Realized						Market or
					Gain			(Losses)						Fair Value
	Equity securities	$	29,210	$	--	$		-27,895			$			1,315
	Total	$	29,210	$	--	$		-27,895			$			1,315
	The following is a summary of unrealized gains and losses as presented in Other Comprehensive Income as of September 30, 2013 and 2012:
	.	30-Sep-13
					Unrealized		Unrealized			Other
			Unrealized		(Losses)		(Losses)			Comprehensive
	Description		Gains		Short Term		Long Term			Income (Loss)
	Equity Securities	$	5,125	$	--	$	--		$	5,125
	Total	$	5,125	$	--	$	--		$	5,125
		30-Sep-12
					Unrealized		Unrealized			Other
			Unrealized		(Losses)		(Losses)			Comprehensive
	Description		Gains		Short Term		Long Term			Income (Loss)
	Equity Securities	$	25,478	$	--	$	--		$	25,478
	Total	$	25,478	$	--	$	--		$	25,478
	The Company classifies securities that have a readily determinable fair value and are not bought and not held principally for the purpose of selling them in the near term as securities available-for-sale, pursuant to FASB ASC 320-10, Investments-Debt & Equity Securities. Under FASB ASC 320-10, unrealized holding gains and losses for available-for-sale securities are excluded from earnings and reported in other comprehensive income until realized.

PROPERTY_AND_EQUIPMENT

PROPERTY AND EQUIPMENT	3 Months Ended
	Sep. 30, 2013
Notes	'
PROPERTY AND EQUIPMENT	'
	NOTE 5 - PROPERTY AND EQUIPMENT
	The Company’s fixed assets consisted of the following at:
	.
		September 30,	December 31,
		2013	2012
	Computers/technology	$20,158	$12,713
	Equipment and fixtures	3,790	3,472
	Leasehold improvements	1,200	--
	Security systems	805	--
	Software	449	449
	Trade show equipment	847	--
	Warehouse equipment	9,904	--
	Accumulated amortization	-15,256	-13,493
	Property and equipment, net	$21,087	$3,141
	Depreciation expense was $1,763 and $2,263 for the nine months ending September 30, 2013 and 2012, respectively; and $592 and $1,208 for the three months ended September 30, 2013 and 2012, respectively.

WEBSITE

WEBSITE	3 Months Ended
	Sep. 30, 2013
Notes	'
WEBSITE	'
	NOTE 6 - WEBSITE
	The Company acquired and launched the website www.checkinsave.com in 2011. The Company purchased the website for 500,000 shares of restricted stock valued at $210,000 ($0.42 per share) and issued 50,000 shares of common stock valued at $18,500 ($0.37 per share) as a referral fee.  The website was amortized over an estimated useful life of three years.  During the nine months ended September 30, 2013, management determined that the website could not be used and was shut down. The Company wrote off the unamortized cost of the website and incurred a loss from website impairment of $118,700.
	The following is a summary of website at:
	.	30-Sep-13	31-Dec-12
	Website (CheckinSave.com)	$228,500	$228,500
	Accumulated depreciation	-109,800	-91,020
	Impairment of website	-118,700	--
	Website, net	$ --	$137,480
	Amortization expense was $18,781 prior to the write off for the nine months ended September 30, 2013 and $57,021 for the nine months ended September 30, 2012. Amortization expense was $0 and $18,654 for the three months ended September 30, 2013 and 2012.
	Management is currently operating, further developing, and testing a new website. During the nine months ended September 30, 2013, the Company has incurred $62,122 in costs to develop the site.

INTELLECTUAL_PROPERTY_NOTE

INTELLECTUAL PROPERTY NOTE	3 Months Ended
	Sep. 30, 2013
Notes	'
INTELLECTUAL PROPERTY NOTE	'
	NOTE 7 - INTELLECTUAL PROPERTY
	On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all right, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”).  In exchange, the Company issued 11,000,000 shares of common stock to Sportingblood, which resulted in a change of control.  Accordingly, the intellectual property received has been recorded at historical cost as determined under U.S. GAAP on February 7, 2013 in the amount of $46,513.

RELATED_PARTY_TRANSACTIONS

RELATED PARTY TRANSACTIONS	3 Months Ended
	Sep. 30, 2013
Notes	'
RELATED PARTY TRANSACTIONS	'
	NOTE 8 - RELATED PARTY TRANSACTIONS
	As of September 30, 2013, the Company has a stock payable balance in the amount of $30,000 for compensation to its former Chief Financial Officer, Christina Mabanta-Hazzard.
	During the nine months ended September 30, 2013 and prior to his resignation as of March 1, 2013, the Company incurred salaries payable to its former Chief Operating Officer, Charles Hazzard in the amount of $6,000.
	During the nine months ended September 30, 2013, the Company’s former Chief Financial Officers has paid expenses totaling $4,500 on behalf of the Company. This advance is unsecured, bears no interest, and due on demand.
	During the nine months ended September 30, 2013, the Company’s Chief Executive Officer and controlling shareholder advanced a total of $45,000 and borrowed $35,000 from the Company. As of September 30, 2013, the Company has an advance of $10,000 due to him. This advance is unsecured, bears no interest, and due on demand.
	The officers and directors of the Company are involved in other business activities and may, in the future, become involved in other business opportunities that become available.  They may face a conflict in selecting between the Company and other business interests.  The Company has not formulated a policy for the resolution of such conflicts.

Notes_Payable

Notes Payable	3 Months Ended
	Sep. 30, 2013
Notes	'
Notes Payable	'
	NOTE 9.  NOTES PAYABLE
		September 30,
		2013
	Notes payable, unsecured, due in monthly payments of principal and interest $2,780.40, interest at10% per annum, matures February 10, 2014.	$	10,894
	Note payable, unsecured, due in monthly payments of principal and interest $477.77, interest at 11.5% per annum, matures April 17 2014		3,222
	Total notes payable as of September 30, 2013.	$	14,116
	Interest expense for the nine months ended September 30, 2013 and 2012 was $874 and $90, respectively; and $858 and $13 interest expense for the three months ended September 30, 2013 and 2012, respectively.

STOCKHOLDERS_EQUITY

STOCKHOLDERS' EQUITY	3 Months Ended
	Sep. 30, 2013
Notes	'
STOCKHOLDERS' EQUITY	'
	NOTE 10 - STOCKHOLDERS’ EQUITY
	The stockholders’ equity of the Company comprises the following classes of capital stock as of September 30, 2013 and December 31, 2012:
	Common stock, par value of $0.001 per share; 100,000,000 shares authorized; 34,721,574 and 15,050,000 shares issued and outstanding at September 30, 2013 and December 31, 2012, respectively.
	On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all rights, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”) in exchange for issuing 11,000,000 shares of common stock to Sportingblood.
	On February 13, 2013, the Company issued 100,000 units for a cash payment of $10,000. Each Unit consists of one share of the Company’s common stock and one share purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.
	On February 14, 2013, the Company issued 3,500,000 units for a cash payment of $350,000, in which $50,000 was included in the stock payable as of December 31, 2012. Each Unit consists of one share of the Company’s common stock and one share purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.
	On February 21, 2013, the Company issued 100,000 units for a cash payment of $10,000. Each Unit consists of one share of the Company’s common stock and one share purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.
	On February 25, 2013, the Company issued 2,300,000 units for a cash payment of $230,000. Each Unit consists of one share of the Company’s common stock and one share purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.
	During the nine months ended September 30, 2013, the Company recorded a stock payable in the amount of $7,500 for compensation to the Company’s former Chief Financial Officer. During the year ended December 31, 2012, the Company recorded a stock payable in the amount of $22,500. As of September 30, 2013, $30,000 has been recorded as stock payable to the former Chief Financial Officer.
	During the nine months ended September 30, 2013, the Company recorded a stock payable of 20,000 shares fair valued in the amount of $13,800 for compensation owed under a Sponsorship Agreement dated July 14, 2013.
	During the three months ended September 30, 2013, portions of a warrant sold in February 2013 to purchase 2,500,000 shares of the Company’s common stock at $.25 per share were assigned to a number of investors in exchange for their promise to immediately exercise their right to purchase shares of the Company.  As a result of these transactions, the Company issued 1,840,000 shares of common stock for $460,000 cash received; and recorded 400,000 shares of common stock as stock payable for $100,000 cash received. The 400,000 shares of common stock have not been issued as of date of this filing.
	During the three months ended September 30, 2013, three investors who had purchased units in February 2013 exercised their right to purchase shares of common stock at $.25 per share.  As a result of the exercise of these options, 550,000 shares of common stock were issued for $137,500.
	During the three months ended September 30, 2013, the terms of non-qualified stock options held by three employees were amended so that the stock options vested immediately.  Upon amendments, the one of the employees exercised 20,000 of her 50,000 shares. The other two employees assigned their rights of exercise the options to a relative who immediately exercised her right to purchase all 300,000 shares of common stock that were available.  As a result of these activities, the Company issued 320,000 shares of common stock for $80,000 in cash.
	During the three months ended September 30, 2013, private placements of restricted stock to accredited investors were completed. These private placements were exempt from registration pursuant to Rule 506 of Regulation D of the Securities Act of 1933.  The Company placed the stock at a 20% discount to the then market price of the freely traded unrestricted stock.  As a result of the private placement, 61,574 shares of common stock were issued for $20,000 in cash were received as of September 30, 2013 and $10,000 in cash received subsequently but before the date of this filing, which has been recorded as share subscription receivable as of September 30, 2013.

STOCK_OPTIONS

STOCK OPTIONS	3 Months Ended
	Sep. 30, 2013
Notes	'
STOCK OPTIONS	'
	NOTE 11 - STOCK OPTIONS
	As approved by the Board of Directors, on December 22, 2008, the Company granted 600,000 fully vested stock options to certain officers of the Company at $0.50 per share for terms of two years.  The two year terms commence on the start date when the common stock of the Company begins trading on the Over the Counter Bulletin Board.  The total fair value of these options at the date of grant was estimated to be $305,940 and was determined using the Black-Scholes option pricing model with an expected life of 4 years, a risk free interest rate of 1.40%, a dividend yield of 0% and expected volatility of 82.29% and was recorded as a stock based compensation expense in 2008.
	On September 13, 2011, the Company granted a total of 200,000 stock options to consultants of the Company at $0.50 per option for a term of 2 years. Upon each anniversary of the agreement, a total of 100,000 options will become vested and available for purchase by the Consultants. The total fair value of these options at the date of grant was estimated at $12,820 and determined using the Black-Scholes option pricing model with the following assumptions; a term of 2 years, a risk free interest rate of 0.25%, a dividend yield of 0%, and an expected volatility of 66.59%. The estimated incremental fair value of these options of $1,870 was recorded as a stock based compensation expense in fiscal 2011.
	On February 24, 2012, the Company granted a total of 4,000,000 stock options as part of an executive compensation agreement with the Company’s new president at $0.30 per option for a term of one year. The options were not issued as part of the Company’s 2008 Stock Option Plan. The one year term commenced on the date the option agreement was executed. The total fair value of these options at the grant date was estimated to be $368,000 and was determined using the Black-Scholes option pricing model with an expected life of one year, a risk free interest rate of 0.33%, a dividend yield of 0%, and expected volatility of 67.05% and was recorded as stock based compensation for the period ended March 31, 2012.
	On February 27, 2013, the Board of Directors of the Company ratified, approved, and adopted a Stock Option Plan for the Company allowing for the grant of up to 2,600,000 options to acquire common shares with terms of up to 5 years for an exercise price of $0.25 per share. Options must be exercised within 3 years from the last vesting date of the Option. In the event the Company commences an Initial Public Offering or the sale of substantially all of its assets or the sale of at least 75% of the common stock in a single transaction, then 100% of the remaining unexercised Options will immediately vest and become exercisable by the optionee. In the event an optionee ceases to be employed by or to provide services to the Company for reasons other than cause, any Stock Option that is vested and held by such optionee may be exercisable within up to thirty days after the effective date that his position ceases. No Stock Option granted under the Stock Option Plan is transferable. Any Stock Option held by an optionee at the time of his death may be exercised by his estate within one year of his death or such longer period as the Board of Directors may determine.
	During the three months ended September 30, 2013, the terms of non-qualified stock options held by certain optionees were amended so that they vested immediately.  Upon amendment, 320,000 out of total available 350,000 options on shares were exercised for a total of $80,000.
	The Company’s stock option activity for the nine months ended September 30, 2013 is summarized as follows:
	.	Number of	Weighted average	Weighted average
		Options	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2012	4,800,000	$0.33	1.17
	Granted	1,100,000	0.25	4.3
	Exercised	320,000	0.25	-
	Expired / cancelled	4,800,000	$0.33	-
	Balance, September 30, 2013	780,000	$0.25	4.3
	Warrants
	On September 22, 2011, the Company issued 300,000 warrants for services valued at $53,160.  Each warrant is convertible into one share of common stock at an exercise price of $0.45.  All warrants are fully vested and are exercisable at any time up to and including January 1, 2015. The fair value of these warrants was estimated at the grant date using Black-Scholes Option Pricing Model with current value of the stock at $0.37; dividend yield of 0%; risk-free interest rate of 0.34% (3 year Treasury Note rate at the issue date); volatility rate of 78.94%; and expiration date of 3.25 years.
	During the nine months ended September 30, 2013, the Company granted 6,000,000 warrants in conjunction with the sales of the equity units.  Each warrant entitles the holder to purchase one share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance. During the three months ended September 30, 2013, the Company issued a total of 2,390,000 shares of common stock for the exercise of the warrants.
		Number of	Weighted average	Weighted average
		Warrants	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2012	300,000	$0.45	0.5
	Granted	6,000,000	0.25	2.25
	Exercised	2,390,000	0.25	-
	Expired / cancelled	-	-	-
	Balance, September 30, 2013	3,910,000	$0.27	2.22

OPERATING_LEASES

OPERATING LEASES	3 Months Ended
	Sep. 30, 2013
Notes	'
OPERATING LEASES	'
	NOTE 12 - OPERATING LEASES
	From the beginning of the year through March 31, 2013 the Company’s office space was rented for $2,000 per month.
	A lease for warehouse space was entered into on April 11, 2013 that commenced on June 1, 2013 and runs through May 31, 2016. The lease contains an option for an additional three year term. Payment terms include a base rent of $1,813 per month plus other costs of maintaining the property. The initial cash outlay for the lease included a security deposit of $6,092 and a prepayment of July rent.
	The Company leased new office space that commenced on September 15, 2013 and runs through August 31, 2017. Payment terms include a base rent of $5,486 per month plus other costs of maintaining the property. There was an initial cash outlay for a security deposit.
	Rent expense for the nine months ending September 30, 2013 and 2012 was $14,310 and $18,000, respectively. Rent expense for the three months ended September 30, 2013 and 2012 was $5,836 and $6,000, respectively.
	The aggregate minimum annual lease payments under operating lease, including amounts characterized as deemed landlord financing payments are as follows:
	YEARS	MONTHLY BASIC RENT	ANNUAL BASIC RENT
	2013	$7,299	$24,638
	2014	$7,299	$87,582
	2015	$7,299	$87,582
	2016	$7,299	$74,891
	2017	$7,299	$43,884
	Total minimum lease payments		$318,577

SUBSEQUENT_EVENT

SUBSEQUENT EVENT	3 Months Ended
	Sep. 30, 2013
Notes	'
SUBSEQUENT EVENT	'
	NOTE 12 - SUBSEQUENT EVENT
	On October 28, 2013, the Company entered into a Referral Agreement with president of personal training at a health and fitness club with numerous locations. This individual will be compensated by the Company if a certain number of fitness professionals from the health club with which he is associated utilize the Company’s platform. As part of the compensation under the Referral Agreement, this individual is entitled to receive an option to purchase 500,000 shares of the Company’s common stock. This option grant has not yet been formally approved by the Company’s Board of Directors. The exercise price for this option will be set by the Board of Directors at the time the option is formally approved.
	On October 28, 2013, the Company agreed to sell 20,833 shares of its common stock to an accredited investor for $10,000. The offer and sale of these shares of common stock were exempt from registration pursuant to Rule 506 of Regulation D promulgated under the Securities Act of 1933.
	On October 29, 2013, the Company agreed to sell 19,231 shares of its common stock to an accredited investor for $10,000. The offer and sale of these shares of common stock were exempt from registration pursuant to Rule 506 of Regulation D promulgated under the Securities Act of 1933.
	On October 31, 2013, the Company agreed to sell 56,818 shares of its common stock to an accredited investor for $25,000. The offer and sale of these shares of common stock were exempt from registration pursuant to Rule 506 of Regulation D promulgated under the Securities Act of 1933.
	On or around November 6, 2013, the Company received documentation expressing an accredited investor’s intent to exercise the right to purchase 80,000 shares of the Company’s common stock for $20,000. This right was assigned to this accredited investor from the Bachman Warrant, as defined in Part II, Item 2 below. The sale of these shares of common stock was exempt from registration pursuant to Rule 506 of Regulation D promulgated under the Securities Act of 1933.

SUMMARY_OF_SIGNIFICANT_ACCOUNT1

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Cash and Cash Equivalents (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Cash and Cash Equivalents	'
	Cash and Cash Equivalents
	For the purpose of the statement of cash flows, cash equivalents include all highly liquid investments with original maturities of three months or less.

SUMMARY_OF_SIGNIFICANT_ACCOUNT2

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Earnings (Loss) per Share- (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Earnings (Loss) per Share-	'
	Earnings (Loss) per Share
	The basic earnings (loss) per common share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. The diluted earnings (loss) per share are calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. Common stock equivalent shares are excluded from the computation if their effect is antidilutive.

SUMMARY_OF_SIGNIFICANT_ACCOUNT3

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Use of Estimates (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

SUMMARY_OF_SIGNIFICANT_ACCOUNT4

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Inventory Policy (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Inventory Policy	'
	Inventory
	Inventory, comprised principally of raw materials, is stated at the lower of cost or market using the first-in, first-out (“FIFO”) method. This policy requires the Company to make estimates regarding the market value of our inventory, including an assessment of excess or obsolete inventory. The Company determines excess and obsolete inventory based on an estimate of the future demand and estimated selling prices for its products.

SUMMARY_OF_SIGNIFICANT_ACCOUNT5

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Revenue and Cost Recognition (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Revenue and Cost Recognition	'
	Revenue and Cost Recognition
	The Company generally recognizes revenue upon delivery and when both the title and risk and rewards pass to the customers. Product sales are recognized net of product returns and discounts. Net sales include product sales and shipping and handling revenues. Shipping and handling costs paid by the Company are included in cost of sales. The Company generally receives the net sales price in accordance with the payment terms, which are net 30, or through credit card payments at the point of sale for online customers prior to the delivery of the products. Customers may return the Company's products within 45 days of purchase provided the products are in their original sealed container and in resalable condition. Allowances for product returns are provided at the time the sale is recorded. This accrual is based upon historical return rates by product types.

SUMMARY_OF_SIGNIFICANT_ACCOUNT6

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Fair Value Accounting for Financial Instruments (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Fair Value Accounting for Financial Instruments	'
	Fair Value Accounting for Financial Instruments
	As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC (“ASC 820-10”), fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.
	The three levels of the fair value hierarchy are described below:
	Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;
	Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
	Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	Pursuant to ASC 825, the fair value of cash and marketable securities is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of cash, marketable securities, receivables, accounts payable and accrued liabilities, and other payables approximate their current fair values because of their nature and respective relatively short maturity dates or durations.
	Assets measured at fair value on a recurring basis were presented on the Company’s balance sheet as of September 30, 2013 and December 31, 2012 as follows:
	.		Fair Value Measurements as of September 30, 2013 Using:
			Total Carrying		Quoted Market		Significant Other		Significant
			Value as of		Prices in Active		Observable Inputs		Unobservable Inputs
					Markets
			9/30/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	4,881	$	4,881	$	0	$	0
	Total	$	4,881	$	4,881	$	0	$	0
			Fair Value Measurements as of December 31, 2012 Using:
			Total Carrying		Quoted Market		Significant Other		Significant
			Value as of		Prices in Active		Observable Inputs		Unobservable Inputs
					Markets
			12/31/12		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,315	$	1,315	$	0	$	0
	Total	$	1,315	$	1,315	$	0	$	0

SUMMARY_OF_SIGNIFICANT_ACCOUNT7

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Property and Equipment (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Property and Equipment	'
	Property and Equipment
	Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for in amounts sufficient to relate the cost of depreciable assets to operations over their estimated service lives, principally on a straight-line basis. Estimated service lives of property and equipment are as follows:
	.	Estimated
	Description	Life
	Software	3 years
	Computers	5 years
	Equipment	5 years
	Furniture and fixtures	7 years
	Leasehold improvements	39 years

SUMMARY_OF_SIGNIFICANT_ACCOUNT8

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Concentrations of Credit Risk (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Concentrations of Credit Risk	'
	Concentrations of Credit Risk
	Credit risk represents the accounting loss that would be recognized at the reporting date if counter parties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counter parties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions described below.
	Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash, cash equivalents, and marketable debt securities. The primary focus of the Company’s investment strategy is to preserve capital and meet liquidity requirements. The Company’s investment policy addresses the level of credit exposure by limiting the concentration in any one corporate issuer or sector. To manage the risk exposure, the Company maintains its portfolio of cash and cash equivalents and short-term and long-term investments.

SUMMARY_OF_SIGNIFICANT_ACCOUNT9

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Impairment of Long-lived Assets (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Impairment of Long-lived Assets	'
	Impairment of Long-lived Assets
	We test intangibles and long-lived asset groups for recoverability when changes in circumstances indicate the carrying value may not be recoverable, for example, when there are material adverse changes in projected revenues or expenses, significant underperformance relative to historical or projected operating results, and significant negative industry or economic trends. We also perform a test for recoverability when management has committed to a plan to sell or otherwise dispose of an asset group and the plan is expected to be completed within a year. We evaluate recoverability of an asset group by comparing its carrying value to the future net undiscounted cash flows that we expect will be generated by the asset group. If the comparison indicates that the carrying value of an asset group is not recoverable, we recognize an impairment loss for the excess of carrying value over the estimated fair value. When an impairment loss is recognized for assets to be held and used, we depreciate the adjusted carrying amount of those assets over their remaining useful life.

Recovered_Sheet1

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Reclassifications (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Reclassifications	'
	Reclassifications
	Computer and website expenses of $36,000 were reclassified from professional fees to computer and website in the statement of operations to conform to the current presentation.  The reclassification had no effect on previously reported total operating expenses, results of operations, or retained earnings.

Recovered_Sheet2

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Income Taxes Policy (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Income Taxes Policy	'
	Income Taxes
	The Company accounts for its income taxes in accordance with ASC No. 740, "Income Taxes".  Under Statement 740, a liability method is used whereby deferred tax assets and liabilities are determined based on temporary differences between basis used for financial reporting and income tax reporting purposes. Income taxes are provided based on tax rates in effect at the time such temporary differences are expected to reverse.  A valuation allowance is provided for certain deferred tax assets if it is more likely than not, that the Company will not realize the tax assets through future operations.  No provision for income taxes is included in the statement due to its immaterial amount, net of the allowance account, based on the likelihood of the Company to utilize the loss carry-forward.

Recovered_Sheet3

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Stock-based compensation- (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Stock-based compensation-	'
	Stock-based compensation
	The Company records stock based compensation in accordance with the guidance in ASC Topic 718 which requires the Company to recognize expenses related to the fair value of its stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award.
	ASC 505, "Compensation-Stock Compensation", establishes standards for the accounting for transactions in which an entity exchanges its equity instruments to non-employees for goods or services. Under this transition method, stock compensation expense includes compensation expense for all stock-based compensation awards granted on or after January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of ASC 505.

Recovered_Sheet4

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Other Comprehensive Income (Loss) (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Other Comprehensive Income (Loss)	'
	Other Comprehensive Income (Loss)
	Marketable securities held by Canaccord and MorganStanley SmithBarney (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities.  Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available for-sale-securities.  Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss).  Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.

Recovered_Sheet5

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Recent Accounting Pronouncements (Policies)	3 Months Ended
	Sep. 30, 2013
Policies	'
Recent Accounting Pronouncements	'
	Recent Accounting Pronouncements
	The Company has evaluated recent accounting pronouncements through August 12, 2013 and believes that none of them will have a material effect on the Company’s financial position, results of operations or cash.

Recovered_Sheet6

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Fair Value Accounting for Financial Instruments: Fair Value Measurements (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Fair Value Measurements	'
	.		Fair Value Measurements as of September 30, 2013 Using:
			Total Carrying		Quoted Market		Significant Other		Significant
			Value as of		Prices in Active		Observable Inputs		Unobservable Inputs
					Markets
			9/30/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	4,881	$	4,881	$	0	$	0
	Total	$	4,881	$	4,881	$	0	$	0
			Fair Value Measurements as of December 31, 2012 Using:
			Total Carrying		Quoted Market		Significant Other		Significant
			Value as of		Prices in Active		Observable Inputs		Unobservable Inputs
					Markets
			12/31/12		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,315	$	1,315	$	0	$	0
	Total	$	1,315	$	1,315	$	0	$	0

Recovered_Sheet7

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Property and Equipment: Property and equipment, estimated service lifes (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Property and equipment, estimated service lifes	'
	.	Estimated
	Description	Life
	Software	3 years
	Computers	5 years
	Equipment	5 years
	Furniture and fixtures	7 years
	Leasehold improvements	39 years

MARKETABLE_SECURITIES_AND_INVE1

MARKETABLE SECURITIES AND INVESTMENTS: Available for sale marketable securities (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Available for sale marketable securities	'
	.	30-Sep-13
			Cost		Unrealized		Unrealized				Market or
					Gain		(Losses)				Fair Value
	Equity securities	$	1,315	$	3,551	$	--			$	4,881
	Total	$	1,315	$	3,551	$				$	4,881
		31-Dec-12
			Cost		Realized			Realized				Market or
					Gain			(Losses)				Fair Value
	Equity securities	$	29,210	$	--	$		-27,895	$			1,315
	Total	$	29,210	$	--	$		-27,895	$			1,315

MARKETABLE_SECURITIES_AND_INVE2

MARKETABLE SECURITIES AND INVESTMENTS: Summary of unrealized gains and losses (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Summary of unrealized gains and losses	'
	.	30-Sep-13
					Unrealized		Unrealized		Other
			Unrealized		(Losses)		(Losses)		Comprehensive
	Description		Gains		Short Term		Long Term		Income (Loss)
	Equity Securities	$	5,125	$	--	$	--	$	5,125
	Total	$	5,125	$	--	$	--	$	5,125
		30-Sep-12
					Unrealized		Unrealized		Other
			Unrealized		(Losses)		(Losses)		Comprehensive
	Description		Gains		Short Term		Long Term		Income (Loss)
	Equity Securities	$	25,478	$	--	$	--	$	25,478
	Total	$	25,478	$	--	$	--	$	25,478

PROPERTY_AND_EQUIPMENT_Propert

PROPERTY AND EQUIPMENT: Property, equipment and depreciation (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Property, equipment and depreciation	'
	.
		September 30,	December 31,
		2013	2012
	Computers/technology	$20,158	$12,713
	Equipment and fixtures	3,790	3,472
	Leasehold improvements	1,200	--
	Security systems	805	--
	Software	449	449
	Trade show equipment	847	--
	Warehouse equipment	9,904	--
	Accumulated amortization	-15,256	-13,493
	Property and equipment, net	$21,087	$3,141

WEBSITE_Summary_of_intagible_a

WEBSITE: Summary of intagible assets (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Summary of intagible assets	'
	.	30-Sep-13	31-Dec-12
	Website (CheckinSave.com)	$228,500	$228,500
	Accumulated depreciation	-109,800	-91,020
	Impairment of website	-118,700	--
	Website, net	$ --	$137,480

Notes_Payable_Schedule_of_Note

Notes Payable: Schedule of Notes Payable (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Schedule of Notes Payable	'
		September 30,
		2013
	Notes payable, unsecured, due in monthly payments of principal and interest $2,780.40, interest at10% per annum, matures February 10, 2014.	$	10,894
	Note payable, unsecured, due in monthly payments of principal and interest $477.77, interest at 11.5% per annum, matures April 17 2014		3,222
	Total notes payable as of September 30, 2013.	$	14,116

STOCK_OPTIONS_Stock_option_act

STOCK OPTIONS: Stock option activity (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Stock option activity	'
	.	Number of	Weighted average	Weighted average
		Options	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2012	4,800,000	$0.33	1.17
	Granted	1,100,000	0.25	4.3
	Exercised	320,000	0.25	-
	Expired / cancelled	4,800,000	$0.33	-
	Balance, September 30, 2013	780,000	$0.25	4.3

STOCK_OPTIONS_Schedule_of_warr

STOCK OPTIONS: Schedule of warrant activity (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Schedule of warrant activity	'
		Number of	Weighted average	Weighted average
		Warrants	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2012	300,000	$0.45	0.5
	Granted	6,000,000	0.25	2.25
	Exercised	2,390,000	0.25	-
	Expired / cancelled	-	-	-
	Balance, September 30, 2013	3,910,000	$0.27	2.22

OPERATING_LEASES_Future_Minimu

OPERATING LEASES: Future Minimum Rental Payments for Operating Leases (Tables)	3 Months Ended
	Sep. 30, 2013
Tables/Schedules	'
Future Minimum Rental Payments for Operating Leases	'
	YEARS	MONTHLY BASIC RENT	ANNUAL BASIC RENT
	2013	$7,299	$24,638
	2014	$7,299	$87,582
	2015	$7,299	$87,582
	2016	$7,299	$74,891
	2017	$7,299	$43,884
	Total minimum lease payments		$318,577

Recovered_Sheet8

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Fair Value Accounting for Financial Instruments: Fair Value Measurements (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Details	'	'
Total carrying value, equity securities	$4,881	$1,315
Value of equity securities, quoted market prices	$4,881	$1,315

Recovered_Sheet9

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Property and Equipment: Property and equipment, estimated service lifes (Details)	3 Months Ended
	Sep. 30, 2013
Software and Software Development Costs	'
Property, Plant and Equipment, Useful Life	'3 years
Computer Equipment	'
Property, Plant and Equipment, Useful Life	'5 years
Equipment	'
Property, Plant and Equipment, Useful Life	'5 years
Furniture and Fixtures	'
Property, Plant and Equipment, Useful Life	'7 years
Leasehold Improvements	'
Property, Plant and Equipment, Useful Life	'39 years

Recovered_Sheet10

SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES: Reclassifications (Details) (USD $)	3 Months Ended
	Sep. 30, 2013
Details	'
Prior Period Reclassification Adjustment	$36,000

GOING_CONCERN_Details

GOING CONCERN (Details) (USD $)	174 Months Ended
	Sep. 30, 2013
Details	'
Net losses since inception	$2,981,618

MARKETABLE_SECURITIES_AND_INVE3

MARKETABLE SECURITIES AND INVESTMENTS (Details) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012
Impairment of investments in marketable securities	$0	$0	'	'	$27,895
Other comprehensive income (loss), net of tax, on investments	'	'	4,881	0	'
Canaccord Genuity Wealth Management	'	'	'	'	'
Proceeds from sale of investments	'	'	$100	'	'

MARKETABLE_SECURITIES_AND_INVE4

MARKETABLE SECURITIES AND INVESTMENTS: Available for sale marketable securities (Details) (USD $)	9 Months Ended
	Sep. 30, 2013	Dec. 31, 2012
Details	'	'
Cost of equity securities	$1,315	$29,210
Unrealized gain	3,551	'
Value of marketable securities held	$4,881	$1,315

MARKETABLE_SECURITIES_AND_INVE5

MARKETABLE SECURITIES AND INVESTMENTS: Summary of unrealized gains and losses (Details) (USD $)	9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012
Details	'	'
Unrealized gains, other comprehensive income	$5,125	$25,478

PROPERTY_AND_EQUIPMENT_Propert1

PROPERTY AND EQUIPMENT: Property, equipment and depreciation (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Accumulated amortization	($15,256)	($13,493)
Property and equipment, net	21,087	3,141
Computer Equipment	'	'
Property, Plant and Equipment, Gross	20,158	12,713
Furniture and Fixtures	'	'
Property, Plant and Equipment, Gross	3,790	3,472
Leasehold Improvements	'	'
Property, Plant and Equipment, Gross	1,200	'
Security systems	'	'
Property, Plant and Equipment, Gross	805	'
Software and Software Development Costs	'	'
Property, Plant and Equipment, Gross	449	449
Trade show equipment	'	'
Property, Plant and Equipment, Gross	847	'
Warehouse equipment	'	'
Property, Plant and Equipment, Gross	$9,904	'

PROPERTY_AND_EQUIPMENT_Details

PROPERTY AND EQUIPMENT (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Details	'	'	'	'
Depreciation expense	$592	$1,208	$1,763	$2,263

WEBSITE_Details

WEBSITE (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Oct. 21, 2011
Details	'	'	'	'	'
Common stock issued for purchase of assets	'	'	'	'	500,000
Common stock issued for purchase of assets, value	'	'	'	'	210,000
Common stock issued as payment of referral fee	'	'	'	'	50,000
Common stock issued, value of referral fee	'	'	'	'	$18,500
Loss from website impairment	'	'	118,700	'	'
Amortization expense	0	18,654	18,781	57,021	'
Costs to develop new website	'	'	$62,122	'	'

WEBSITE_Summary_of_intagible_a1

WEBSITE: Summary of intagible assets (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Details	'	'
Intangible assets, Website (CheckinSave.com)	$228,500	$228,500
Accumulated depreciation, intangible assets	-109,800	-91,020
Website - net	$108,635	$137,480

INTELLECTUAL_PROPERTY_NOTE_Det

INTELLECTUAL PROPERTY NOTE (Details) (USD $)	Feb. 07, 2013
Historical cost	$46,513
IP Agreement	'
Shares issued for acquisition	11,000,000

RELATED_PARTY_TRANSACTIONS_Det

RELATED PARTY TRANSACTIONS (Details) (USD $)	9 Months Ended
	Sep. 30, 2013	Jun. 30, 2013
Details	'	'
Stock payable balance, related party, for compensation	$30,000	'
Salaries payable	'	6,000
Amount borrowed	4,500	'
Amount borrowed from related party	45,000	'
Amount loaned to related party	35,000	'
Due to related parties	$10,000	'

Notes_Payable_Schedule_of_Note1

Notes Payable: Schedule of Notes Payable (Details) (USD $)	Sep. 30, 2013
Notes Payable	$14,116
Matures February 10, 2014	'
Notes Payable	10,894
Matures April 17 2014	'
Notes Payable	$3,222

Notes_Payable_Details

Notes Payable (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Details	'	'	'	'
Interest expense (notes payable)	$858	$13	$874	$90

STOCKHOLDERS_EQUITY_Details

STOCKHOLDERS' EQUITY (Details) (USD $)

3 Months Ended

9 Months Ended

12 Months Ended

9 Months Ended

3 Months Ended

Mar. 31, 2013

Feb. 25, 2013

Feb. 21, 2013

Feb. 14, 2013

Feb. 13, 2013

Sep. 30, 2013

Dec. 31, 2012

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Former Chief Financial Officer

Former Chief Financial Officer

Sponsorship Agreement

Warrant Assignment

Unit Offering

Non-qualified stock options

Private placements

Number of units issued

'

2,300,000

100,000

3,500,000

100,000

'

'

'

'

'

'

'

Cash payment received for units issued

'

$230,000

$10,000

$350,000

$10,000

'

'

'

'

'

'

'

Offering of units

'Each Unit consists of one share of the Company’s common stock and one share purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.

'

'

'

'

'

'

'

'

'

'

'

Common shares payable (value)

'

'

'

'

'

7,500

22,500

13,800

'

'

'

'

Stock payable recorded

'

'

'

'

'

30,000

'

'

'

'

'

'

Common shares payable

'

'

'

'

'

'

'

20,000

'

'

'

'

Common stock issued (shares)

'

'

'

'

'

'

'

'

1,840,000

550,000

320,000

61,574

Common stock issued (proceeds)

'

'

'

'

'

'

'

'

460,000

137,500

80,000

20,000

Subscription receivable

'

'

'

'

'

'

'

'

'

'

'

$10,000

STOCK_OPTIONS_Details

STOCK OPTIONS (Details) (USD $)	12 Months Ended
	Dec. 31, 2011	Feb. 27, 2013	Feb. 24, 2012	Sep. 22, 2011	Sep. 13, 2011	Dec. 28, 2008
Details	'	'	'	'	'	'
Stock options granted to officers	'	'	'	'	'	600,000
Stock options granted to officers, fair value estimate	'	'	'	'	'	$305,940
Stock options granted to consultants	'	'	'	'	200,000	'
Stock options granted to consultants, fair value estimate	'	'	'	'	12,820	'
Stock options granted to consultants, estimated incremental fair value	1,870	'	'	'	'	'
Stock options granted, executive compensation agreement	'	'	4,000,000	'	'	'
Stock options granted to consultants, fair value estimate	'	'	368,000	'	'	'
Stock Option Plan, options available for grant	'	2,600,000	'	'	'	'
Warrants issued for services	'	'	'	300,000	'	'
Warrants issued, value of services	'	'	'	$53,160	'	'
Exercise price, warrants issued for services	'	'	'	$0.45	'	'

STOCK_OPTIONS_Stock_option_act1

STOCK OPTIONS: Stock option activity (Details) (USD $)	9 Months Ended
	Sep. 30, 2013	Dec. 31, 2012
Details	'	'
Number of options outstanding	780,000	4,800,000
Weighted average exercise price per share	$0.25	$0.33
Weighted average remaining contractual life (in years)	4.3	1.17
Options granted	1,100,000	'
Weighted average exercise price, options granted	$0.25	'
Weighted average remaining contractual life (in years), options granted	4.3	'
Options exercised	320,000	'
Weighted average exercise price, options exercised	$0.25	'
Options expired / cancelled	4,800,000	'
Weighted average exercise price, options expired/cancelled	$0.33	'

STOCK_OPTIONS_Schedule_of_warr1

STOCK OPTIONS: Schedule of warrant activity (Details)	9 Months Ended
	Sep. 30, 2013	Jun. 30, 2013	Dec. 31, 2012
Details	'	'	'
Number of warrants outstanding	3,910,000	'	300,000
Weighted averageremainingcontractual life, warrants	'	2.22	0.5
Warrants granted	6,000,000	'	'
Weighted averageremainingcontractual life, warrants granted	2.25	'	'
Warrants exercised	2,390,000	'	'

OPERATING_LEASES_Details

OPERATING LEASES (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012
Rent expense	$5,836	$6,000	$14,310	$18,000
Warehouse space	'	'	'	'
Monthly Rent	1,813	'	1,813	'
Office space	'	'	'	'
Monthly Rent	$5,486	'	$5,486	'

OPERATING_LEASES_Future_Minimu1

OPERATING LEASES: Future Minimum Rental Payments for Operating Leases (Details) (USD $)	Sep. 30, 2013
Details	'
Minimum annual lease payments, 2013	$24,638
Minimum annual lease payments, 2014	87,582
Minimum annual lease payments, 2015	87,582
Minimum annual lease payments, 2016	74,891
Minimum annual lease payments, 2017	43,884
Total minimum lease payments due	$318,577

SUBSEQUENT_EVENT_Details

SUBSEQUENT EVENT (Details) (USD $)	Nov. 06, 2013	Oct. 31, 2013	Oct. 29, 2013	Oct. 28, 2013
Details	'	'	'	'
Referral Agreement, number of common stock entitled to purchase	'	'	'	500,000
Common stock agreed to be issued (shares)	80,000	56,818	19,231	20,833
Common stock agreed to be issued (proceeds)	$20,000	$25,000	$10,000	$10,000