Game Plan 10-K 10 Jul 14 2013 FY Annual report Financial data

Document_and_Entity_Informatio

Document and Entity Information (USD $)	12 Months Ended
	Dec. 31, 2013	Jun. 30, 2013
Document and Entity Information:	'	'
Entity Registrant Name	'Game Plan Holdings, Inc.	'
Document Type	'10-K	'
Document Period End Date	31-Dec-13	'
Amendment Flag	'false	'
Entity Central Index Key	'0001456090	'
Current Fiscal Year End Date	'--12-31	'
Entity Common Stock, Shares Outstanding	35,148,456	'
Entity Public Float	'	$8,665,500
Entity Filer Category	'Smaller Reporting Company	'
Entity Current Reporting Status	'Yes	'
Entity Voluntary Filers	'No	'
Entity Well-known Seasoned Issuer	'No	'
Document Fiscal Year Focus	'2013	'
Document Fiscal Period Focus	'FY	'

Balance_Sheets

Balance Sheets (USD $)	Dec. 31, 2013	Dec. 31, 2012
Current assets:	'	'
Cash	$4,918	$3,453
Restricted cash	173,772	'
Marketable securities	3,120	1,315
Accounts receivable	7,824	'
Inventory	330,941	'
Prepaids	21,031	'
Total current assets	541,606	4,768
Property and equipment, net	38,433	3,141
Intangible assets	'	'
Intellectual property	46,513	'
Website, net	171,914	137,480
Total intangible assets	218,427	137,480
Other assets	'	'
Security deposit	36,887	2,300
Total assets	835,353	147,689
Current liabilities	'	'
Accounts payable and accrued liabilities	244,826	35,907
Accounts payable and accrued liabilities - related party	194,333	'
Note payable, current	4,625	'
Due to related party	254,500	72,267
Total current liabilities	698,284	108,174
Long term liabilities	'	'
Stock repurchase liability, net	107,500	'
Total long term liabilities	107,500	'
Total liabilities	805,784	108,174
Stockholders' equity	'	'
Common stock value	35,148	15,050
Additional paid-in capital	3,565,859	1,929,972
Common stock payable	188,800	72,500
Accumulated other comprehensive income	3,514	1,558
Deficit accumulated during development stage	3,763,752	1,979,565
Total stockholders' equity	29,569	39,515
Total liabilities and stockholders' equity	$835,353	$147,689

Balance_Sheets_Parenthetical

Balance Sheets (Parenthetical) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Balance Sheets	'	'
Unamortized discount of stock repurchase liability	$42,500	'
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	35,148,456	15,050,000
Common stock, shares outstanding	35,148,456	15,050,000

Statements_of_Operations_and_C

Statements of Operations and Comprehensive Loss (USD $)	12 Months Ended		177 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013
Income Statement	'	'	'
Net sales	$36,037	'	$42,645
Cost of goods sold	19,539	'	19,539
Gross profit	16,498	'	23,106
Operating expenses:	'	'	'
General and administrative	606,832	124,058	1,204,890
Computer and website expenses	180,772	6,932	290,170
Impairment of website	118,700	17,540	136,240
Stock-based compensation, non-employees	155,936	367,879	523,815
Stock-based compensation, employees	99,667	22,500	122,167
Professional fees	224,156	204,172	623,539
Wages and payroll expenses	406,137	36,000	930,577
Total operating expenses	1,792,200	779,081	3,831,398
Other income (expense):	'	'	'
Other income	'	'	703
Gain on sale of marketable securities	101	'	61,819
Loss on impairment of marketable securities	'	-27,896	-36,820
Interest income	1,070	4	28,763
Foreign currency transaction loss	'	'	-5
Interest expense	-9,656	-90	-9,920
Total other income (expenses)	-8,485	-27,982	44,540
Net loss	-1,784,187	-807,063	-3,763,752
Other comprehensive income (loss), net of tax:	'	'	'
Foreign currency translation adjustments	'	'	1,558
Unrealized gain (loss) on marketable securities	1,956	'	1,956
Other comprehensive income (loss)	1,956	'	3,514
Comprehensive loss	($1,782,231)	($807,063)	($3,760,238)
Basic loss per common share	($0.06)	($0.05)	'
Weighted average number of shares outstanding	31,292,286	15,050,000	'

Statements_of_Stockholders_Equ

Statements of Stockholders' Equity (USD $)	Common Stock	Additional Paid-in Capital	Subscriptions Receivable	Common Stock Payable	Accumulated Other Comprehensive Income (Loss)	Accumulated Deficit	Total
Beginning Balance, amount at Dec. 31, 1999	'	'	'	'	'	'	'
Beginning Balance, shares at Dec. 31, 1999	'	'	'	'	'	'	'
Net loss for the period	'	'	'	'	'	'	'
Ending Balance, amount at Dec. 31, 2000	'	'	'	'	'	'	'
Ending Balance, shares at Dec. 31, 2000	'	'	'	'	'	'	'
Net loss for the period	'	'	'	'	'	'	'
Ending Balance, amount at Dec. 31, 2001	'	'	'	'	'	'	'
Ending Balance, shares at Dec. 31, 2001	'	'	'	'	'	'	'
Beginning Balance, amount at Mar. 24, 1999	'	'	'	'	'	'	'
Beginning Balance, shares at Mar. 24, 1999	'	'	'	'	'	'	'
Net loss for the period	'	'	'	'	'	'	'
Ending Balance, amount at Dec. 31, 1999	'	'	'	'	'	'	'
Ending Balance, shares at Dec. 31, 1999	'	'	'	'	'	'	'
Beginning Balance, amount at Dec. 31, 2001	'	'	'	'	'	'	'
Beginning Balance, shares at Dec. 31, 2001	'	'	'	'	'	'	'
Common stock issued to founders, shares	10,930,000	'	'	'	'	'	'
Common stock issued to founders, value	10,930	-10,930	'	'	'	'	'
Ending Balance, amount at Dec. 31, 2002	10,930	-10,930	'	'	'	'	'
Ending Balance, shares at Dec. 31, 2002	10,930,000	'	'	'	'	'	'
Beginning Balance, amount at Dec. 31, 2006	10,930	-10,930	'	'	'	'	'
Beginning Balance, shares at Dec. 31, 2006	10,930,000	'	'	'	'	'	'
Common shares issued for cash in private placement, shares	11,070,000	'	'	'	'	'	'
Common shares issued for cash in private placement, value	11,070	425,103	'	'	'	'	436,173
Cancellation of shares related to reorganization, shares	-8,450,000	'	'	'	'	'	'
Cancellation of shares related to reorganization, value	-8,450	8,450	'	'	'	'	'
Unrealized gain/loss on securities	'	'	'	'	-22,505	'	-22,505
Foreign currency translation	'	'	'	'	2,147	'	2,147
Net loss for the period	'	'	'	'	'	-76,334	-76,334
Ending Balance, amount at Dec. 31, 2007	13,550	422,623	-30,000	'	-20,358	-76,334	309,481
Ending Balance, shares at Dec. 31, 2007	13,550,000	'	'	'	'	'	'
Foreign currency translation	'	'	'	'	-5,220	'	-5,220
Common shares issued for cash, shares	550,000	'	'	'	'	'	'
Common shares issued for cash, value	550	386,950	30,000	'	'	'	417,500
Stock based compensation	'	305,940	'	'	'	'	305,940
Net change in unrealized gain/loss on securities	'	'	'	'	-13,595	'	-13,595
Net loss for the period	'	'	'	'	'	-468,571	-468,571
Ending Balance, amount at Dec. 31, 2008	14,100	1,115,513	'	'	-39,173	-544,905	545,535
Ending Balance, shares at Dec. 31, 2008	14,100,000	'	'	'	'	'	'
Foreign currency translation	'	'	'	'	3,637	'	3,637
Net change in unrealized gain/loss on securities	'	'	'	'	108,451	'	108,451
Net loss for the period	'	'	'	'	'	-162,743	-162,743
Ending Balance, amount at Dec. 31, 2009	14,100	1,115,513	'	'	72,915	-707,648	494,880
Ending Balance, shares at Dec. 31, 2009	14,100,000	'	'	'	'	'	'
Foreign currency translation	'	'	'	'	994	'	994
Net change in unrealized gain/loss on securities	'	'	'	'	-98,167	'	-98,167
Net loss for the period	'	'	'	'	'	-174,613	-174,613
Ending Balance, amount at Dec. 31, 2010	14,100	1,115,513	'	'	-24,258	-882,261	223,094
Beginning Balance, shares at Dec. 31, 2010	14,100,000	'	'	'	'	'	'
Stock based compensation	'	1,870	'	'	'	'	1,870
Net change in unrealized gain/loss on securities	'	'	'	'	338	'	338
Common shares issued for services, shares	700,000	'	'	'	'	'	'
Common shares issued for services, value	700	299,300	'	'	'	'	300,000
Common shares issued for assets, shares	500,000	'	'	'	'	'	'
Common shares issued for assets, value	500	209,500	'	'	'	'	210,000
Shares issued as referral fee, shares	50,000	'	'	'	'	'	'
Shares issued as referral fee, value	50	18,450	'	'	'	'	18,500
Net loss for the period	'	'	'	'	'	-290,241	-290,241
Ending Balance, amount at Dec. 31, 2011	15,050	1,562,093	'	'	-23,920	-1,172,502	380,721
Ending Balance, shares at Dec. 31, 2011	15,050,000	'	'	'	'	'	'
Stock based compensation	'	367,879	'	'	'	'	367,879
Net change in unrealized gain/loss on securities	'	'	'	'	25,478	'	25,478
Cash received for common stock in private placement	'	'	'	50,000	'	'	50,000
Common stock payable for services rendered	'	'	'	22,500	'	'	22,500
Net loss for the period	'	'	'	'	'	-807,063	-807,063
Ending Balance, amount at Dec. 31, 2012	15,050	1,929,972	'	72,500	1,558	-1,979,565	39,515
Beginning Balance, shares at Dec. 31, 2012	15,050,000	'	'	'	'	'	'
Common shares issued for cash in private placement, shares	8,948,456	'	'	'	'	'	'
Common shares issued for cash in private placement, value	8,948	1,366,221	'	'	'	'	1,375,169
Stock based compensation	'	234,303	'	'	'	'	234,303
Net change in unrealized gain/loss on securities	'	'	'	'	1,956	'	1,956
Common shares issued for assets, shares	11,000,000	'	'	'	'	'	'
Common shares issued for assets, value	11,000	35,513	'	'	'	'	46,513
Cash received for common stock in private placement	'	'	'	95,000	'	'	95,000
Common shares issued for website development, shares	150,000	'	'	'	'	'	'
Common shares issued for website development, value	150	-150	'	'	'	'	'
Common stock payable for services rendered	'	'	'	21,300	'	'	21,300
Net loss for the period	'	'	'	'	'	-1,784,187	-1,784,187
Ending Balance, amount at Dec. 31, 2013	$35,148	$3,565,859	'	$188,800	$3,514	($3,763,752)	$29,569
Ending Balance, shares at Dec. 31, 2013	35,148,456	'	'	'	'	'	'

Statements_of_Cash_Flows

Statements of Cash Flows (USD $)	12 Months Ended		177 Months Ended
	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013
Operating activities	'	'	'
Net Loss	($1,784,187)	($807,063)	($3,763,752)
Adjustments to reconcile net loss to net cash used in operating activities:	'	'	'
Depreciation and amortization	69,732	78,174	191,204
Gain on sale of marketable securities-	-101	'	-61,819
Impairment of marketable securities	'	27,895	36,820
Impairment of website	118,700	17,540	136,240
Stock-based compensation to non-employees	155,936	367,879	523,815
Stock-based compensation to employees	99,667	22,500	122,167
Accrued interest expense related to stock repurchase liability	8,500	'	8,500
Changes in operating assets and liabilities:	'	'	'
Increase in accounts receivable	-7,824	'	-7,824
(Increase) decrease in prepaids	-21,031	103,646	82,615
Increase in inventory	-330,941	'	-330,941
Decrease in related party receivable	'	'	2,450
Increase in other receivable	'	'	-5,800
Increase in security deposit	-34,587	'	-34,587
Increase in accounts payable and accrued liabilities	209,171	27,156	208,960
Increase in accounts payable and accrued liabilities - related party	194,333	'	194,333
Net cash used in operating activities	-1,322,632	-162,273	-2,236,678
Investing activities	'	'	'
Increase in restricted cash	173,772	'	173,772
Change in other investments	'	'	2,450
Purchases of marketable securities	'	'	197,140
Sales of marketable securities	'	'	221,874
Purchase of intangible assets	'	'	34,500
Investment in development of website	120,529	'	120,529
Purchase of fixed assets	38,629	'	55,262
Net cash used in investing activities	-332,930	'	-361,779
Financing activities	'	'	'
Proceeds from note payable	28,117	'	28,117
Payment on note payable	23,492	'	23,492
Proceeds from related party	341,032	90,705	431,799
Payments on related party advances	158,799	18,500	177,299
Proceeds from sale of common stock	1,470,169	50,000	2,343,842
Net cash provided by financing activities	1,657,027	122,205	2,602,967
Net increase (decrease) increase in cash	1,465	-40,068	4,510
Effect of foreign currency translation adjustment	'	'	408
Cash - beginning of the period	3,453	43,521	'
Cash - end of the period	4,918	3,453	4,918
Supplemental disclosure of cash flow information:	'	'	'
Interest paid	1,156	'	1,295
Income taxes paid	'	'	'
Non-cash investing and financing activities:	'	'	'
Shares issued for settlement of accounts payable	'	'	35,883
Shares issued for prepaid legal fees	'	'	7,824
Shares issued for prepaid consulting fees	'	'	92,322
Shares issued for intangible assets	46,513	'	275,013
Shares issued for website costs	$99,000	'	$99,000

Organization_and_Business_of_C

Organization and Business of Company	12 Months Ended
	Dec. 31, 2013
Notes	'
Organization and Business of Company	'
	NOTE 1.  ORGANIZATION AND BUSINESS OF COMPANY
	HJS Technology, Inc. (A Development Stage Company) was incorporated on March 25, 1999 under the laws of the State of Nevada.  The Company developed a business plan around a concept entitled www.close2here.com.  This concept failed to get off the ground and the business plan was shut down in 2005.  On May 31, 2007, HJS Technology, Inc. changed its name to Game Plan Holdings, Inc. (the “Company”). Prior to its transition into the nutritional and dietary supplements business, Game Plan Holdings owned and operated social networking website, www.Hazzsports.com (“Hazzsports.com”).   Hazzsports.com was an online social networking website that offered an interactive resource for sports enthusiasts.  In accordance with Financial Accounting Standards Board’s Accounting Standards Codification (“ASC”) No. 915 the Company is considered to be in the development stage.
	On December 31, 2007, a Reorganization Agreement was entered into by and between Game Plan Holdings Canada, a corporation formed under the laws of the country of Canada (“Game Plan Canada”), and Game Plan Holdings, Inc. (“Game Plan USA”). The agreement reorganized the capital structure of Game Plan Canada and Game Plan USA by exchanging all of Game Plan Canada Shares totaling 11,070,000 shares on a one-for-one basis with Game Plan USA shares held by existing shareholders of the Company.  Consequently, there were no new shares issued related to the 11,070,000 shares exchanged by Game Plan USA to Game Plan Canada rather, certain shareholders of Game Plan USA exchanged their previously issued shares to Game Plan Canada.  Under the Reorganization Agreement, Game Plan USA also agreed to the cancelation of 8,032,000 and 418,000 shares (total of 8,450,000 shares) of its common stock, as well as, transfer 2,148,000 shares of common stock of Game Plan USA held by certain shareholders to the Company’s President, Charles Hazzard.  Upon completion of the Game Plan USA Reorganization and the exchange of the shares, all of the shares of Game Plan Canada were canceled and all the assets held by Game Plan Canada were assigned to Game Plan USA.  Prior to the Reorganization Agreement, Game Plan USA developed the social networking website www.Hazzsports.com which was principally funded by Game Plan Canada through capital it had raised.  Since both Game Plan USA and Game Plan Canada were co-dependent upon each other both financially and intellectually prior to the Reorganization Agreement, the Company has accounted for this transaction as a recapitalization of both companies under a pooling of interest whereby the history of both companies have been integrated.
	On September 13, 2011, the Company entered into an asset purchase agreement (the “Asset Purchase Agreement”) with Vantage Assets Holdings, Inc. which closed on October 21, 2011. Pursuant to the Asset Purchase Agreement, the Company acquired the website www.checkinsave.com (“CheckinSave”), a social networking website where users check-in to locations via a mobile application or using the website, and accrue points for their check-ins as well as check-ins of their connections through the site.  The points can be redeemed for discount coupons and deals at various registered venues. The site launched on September 15, 2011.
	On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all right, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”).   In exchange, the Company issued 11,000,000 shares of common stock to Sportingblood.
	Prior to execution of the IP Agreement, Charles Hazzard and Christina Mabanta-Hazzard were the majority shareholders of the Company, where they collectively owned 10,000,000 shares of common stock of the Company. Upon issuance of 11,000,000 shares of common stock in exchange for the intellectual property of Sporting Blood, there was a total of 26,050,000 shares of common stock outstanding. Additionally, in a separate transaction, Andrew Bachman, owner of Sporting Blood, purchased 5,000,000 shares of common stock from Charles Hazzard and Christina Mabanta-Hazzard. These transactions resulted in a change in control of the Company, providing a controlling interest to the new Chief Executive Officer and President of the Company, Andrew Bachman.
	On or about December 9, 2013, Andrew Bachman was served with a lawsuit filed by the United States Federal Trade Commission (“FTC”) in the United States District Court for the Central District of California. The complaint alleged, among other things, that Mr. Bachman’s former employer, Tatto, Inc. and other potentially affiliated entities, engaged in deceptive and unfair billing practices in violation of the Federal Trade Commission Act. The FTC lawsuit contends that Mr. Bachman was an officer of Tatto, Inc., one of the named corporate defendants. The Company was not a named party in the complaint and the FTC did not allege any wrongdoing on the part of the Company. Due to Andrew Bachman’s control of the Company, the Company’s bank accounts were temporarily frozen. By December 19, 2013, a United States District Court judge ordered $114,039 to be released to the Company. The balance of the Company’s cash, which was approximately $59,733, remained frozen and could not be accessed. The Company believes this is due to the fact that these monies were traceable to a recent investment made by Mr. Bachman. These investment funds may have been earned while Mr. Bachman worked at Tatto, Inc. and therefore the FTC and its receiver asserted a claim against these funds. Mr. Bachman did not receive consideration from the Company after this investment because the FTC lawsuit interrupted the process. As of May 13, 2014, $59,733 remains frozen and cannot be accessed.
	As part of the FTC litigation, 12,203,579 shares of common stock owned by Andrew Bachman were frozen and could not be transferred. An additional 2,500,000 shares held by one of Mr. Bachman’s family members were also frozen because it was determined that Mr. Bachman paid for the shares. In sum, 14,703,579 shares of the Company’s common stock held by Mr. Bachman and a family member were frozen. On February 25, 2014, subsequent to these financial statements, the Court entered an order modifying the asset freeze in such a way that allows Mr. Bachman and that certain family member to sell the 14,703,579 shares for no less than $159,733. The sale must be completed within a 120-day period following the entry of the February 25, 2014 order. The Bachman shares may be sold either to the Company or to an independent investor. The Company is permitted to use the $59,733 as part of an effort to repurchase Mr. Bachman’s shares or contribute it to another investor’s acquisition, but this money is not recoverable for unrestrained and free use by the Company. The Company will have no claim to the proceeds of any sale. Once Mr. Bachman’s shares are sold, the FTC and its receiver will release any claims they may have in relation to the 14,203,579 shares. Additionally, the FTC and the receiver will release the Company from any claims related to certain investments made by Mr. Bachman and the transactions giving rise to Mr. Bachman’s or a family member’s ownership of the 14,703,579 shares.
	On February 11, 2014, after these financial statements, Mr. Bachman resigned as an officer and a member of the Company’s Board of Directors.
	Subsequent to the date of these financial statements, on May 1, 2014, Mr. Alexander Karsos accepted appointment as the Company’s Chief Financial Officer and Secretary. Mr. Zach Allia accepted appointment as the Company’s Chief Technology Officer and a member of the Board of Directors on May 5, 2014. The Company’s new Chief Sales Officer, Brett Maloley, accepted appointment on May 5, 2014. Mr. Maloley simultaneously accepted appointment as a director. On June 3, 2014, Mr. James Dingman was appointed President, Chief Executive Officer, and Chairman of the Board of Directors. Prior to this appointment, Mr. Dingman was one of the Company’s directors. Ralph Anderson was also appointed to the Company’s Board of Directors on June 3, 2014.
	The Company is now focused upon its competition within the nutritional supplements industry with the Game Plan line of nutritional supplements, some of which are specially formulated to be NSF Certified to ensure they do not included banned substances for athletes. The Company developed an online platform through which fitness professionals, coaches, and other individuals can sell nutritional supplements and earn commissions on the sale. The Company’s platform is live at gameplan.com.

Summary_of_Significant_Account

Summary of Significant Accounting Practices	12 Months Ended
	Dec. 31, 2013
Notes	'
Summary of Significant Accounting Practices	'
	NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES
	Cash and Cash Equivalents
	For the purpose of the statement of cash flows, cash equivalents include all highly liquid investments with original maturities of three months or less.
	Earnings (Loss) per Share
	The basic earnings (loss) per common share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. The diluted earnings (loss) per share are calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. Common stock equivalent shares are excluded from the computation if their effect is antidilutive.
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
	Revenue and Cost Recognition
	The Company generally recognizes revenue upon delivery and when both the title and risk and rewards pass to the customers. Product sales are recognized net of product returns and discounts. Net sales include product sales and shipping and handling revenues. Shipping and handling costs paid by the Company are included in cost of sales. The Company generally receives the net sales price in accordance with the payment terms, which are net 30, or through credit card payments at the point of sale for online customers prior to the delivery of the products. Customers may return the Company's products within 45 days of purchase provided the products are in their original sealed container and in resalable condition. Allowances for product returns are provided at the time the sale is recorded. This accrual is based upon historical return rates by product types.
	Inventories
	Inventories are comprised of finished goods, goods in the process of being assembled into finished goods and raw product.  The inventories are stated at the lower of cost or market value using a weighted average methodology.  The Company estimates the net realizable value of inventory based on when a product is close to expiration and is not expected to be sold, when a product has reached its expiration date, or when a product is not expected to be sellable.  In determining the reserves for these products consideration is given to factors such as inventory on hand, remaining shelf life, anticipated demand, and expected market conditions.
	The reserve for obsolescence for the year ended December 31, 2013 was $-0-.  There was no inventory as of December 31, 2012.
	Accounts receivable
	The Company reports receivables at gross amounts due from customers. The Company uses the allowance method to account for uncollectible accounts receivable. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. The allowance for doubtful accounts is estimated based upon historical experience. Account balances are charged off against the allowance when the Company believes it is probable the receivable will not be recovered. Management believes that there are no concentrations of credit risk for which an allowance has not been established. Although management believes that the allowance is adequate, it is possible that the estimated amount of cash collections with respect to accounts receivable could change. Accounts receivable are presented net of an allowance for doubtful accounts of $-0- and $-0- at December 31, 2013 and 2012, respectively.
	Fair Value Accounting for Financial Instruments
	As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC (“ASC 820-10”), fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.
	The three levels of the fair value hierarchy are described below:
	Level 1  Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;
	Level 2  Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
	Level 3  Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	Pursuant to ASC 825, the fair value of cash and marketable securities is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of cash, marketable securities, receivables, accounts payable and accrued liabilities, and other payables approximate their current fair values because of their nature and respective relatively short maturity dates or durations.
	Assets measured at fair value on a recurring basis were presented on the Company’s balance sheet as of December 31, 2013 and December 31, 2012 as follows:
		Fair Value Measurements as of December 31, 2013 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	3,120	$	3,120	$	0	$	0
	Total	$	3,120	$	3,120	$	0	$	0
		Fair Value Measurements as of December 31, 2012 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/12		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,315	$	1,315	$	0	$	0
	Total	$	1,315	$	1,315	$	0	$	0
	Property and Equipment
	Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for in amounts sufficient to relate the cost of depreciable assets to operations over their estimated service lives, principally on a straight-line basis. Estimated service lives of property and equipment are as follows:
	Description		Estimated Life
	Software		3 years
	Computers		5 years
	Equipment		5 years
	Furniture and fixtures		7 years
	Leasehold improvements		39 years
	Concentrations of Credit Risk
	Credit risk represents the accounting loss that would be recognized at the reporting date if counter parties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counter parties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions described below.
	Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash, cash equivalents, and marketable debt securities. The primary focus of the Company’s investment strategy is to preserve capital and meet liquidity requirements. The Company’s investment policy addresses the level of credit exposure by limiting the concentration in any one corporate issuer or sector. To manage the risk exposure, the Company maintains its portfolio of cash and cash equivalents and short-term and long-term investments.
	Impairment of Long-lived Assets
	Intangibles and long-lived asset groups are tested for recoverability when changes in circumstances indicate the carrying value may not be recoverable, for example, when there are material adverse changes in projected revenues or expenses, significant underperformance relative to historical or projected operating results, and significant negative industry or economic trends. We also perform a test for recoverability when management has committed to a plan to sell or otherwise dispose of an asset group and the plan is expected to be completed within a year. We evaluate recoverability of an asset group by comparing its carrying value to the future net undiscounted cash flows that we expect will be generated by the asset group. If the comparison indicates that the carrying value of an asset group is not recoverable, we recognize an impairment loss for the excess of carrying value over the estimated fair value. When an impairment loss is recognized for assets to be held and used, we depreciate the adjusted carrying amount of those assets over their remaining useful life.
	Reclassifications
	Computer and website expenses of $36,000 for the year ended December 31, 2012 were reclassified from professional fees to computer and website in the statement of operations to conform to the current presentation.  The reclassification had no effect on previously reported total operating expenses, results of operations, or retained earnings
	Income Taxes
	The Company accounts for its income taxes in accordance with ASC No. 740, "Income Taxes".  Under Statement 740, a liability method is used whereby deferred tax assets and liabilities are determined based on temporary differences between basis used for financial reporting and income tax reporting purposes. Income taxes are provided based on tax rates in effect at the time such temporary differences are expected to reverse.  A valuation allowance is provided for certain deferred tax assets if it is more likely than not, that the Company will not realize the tax assets through future operations.  No provision for income taxes is included in the statement due to its immaterial amount, net of the allowance account, based on the likelihood of the Company to utilize the loss carry-forward.
	Stock-based Compensation
	The Company records stock based compensation in accordance with the guidance in ASC Topic 718 which requires the Company to recognize expenses related to the fair value of its stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award.
	ASC 505, "Compensation-Stock Compensation", establishes standards for the accounting for transactions in which an entity exchanges its equity instruments to non-employees for goods or services. Under this transition method, stock compensation expense includes compensation expense for all stock-based compensation awards granted on or after January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of ASC 505.
	Other Comprehensive Income (Loss)
Marketable securities held by Canaccord and Morgan Stanley Wealth Management (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities.  Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available for-sale-securities.  Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss).  Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.
Recent Accounting Pronouncements
The Company has evaluated recent accounting pronouncements, and believes that none of them will have a material effect on the Company’s financial position, results of operations or cash.

Going_Concern

Going Concern	12 Months Ended
	Dec. 31, 2013
Notes	'
Going Concern	'
	NOTE 3.  GOING CONCERN
	The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  As discussed in the notes to the financial statements, the Company has not established a source of revenue sufficient for sustainability and has experienced recurring net operating losses.  This raises substantial doubt about the Company’s ability to continue as a going concern.  As shown on the accompanying financial statements, the Company has incurred a net loss of $3,763,752 for the period from inception (March 25, 1999) to December 31, 2013. These conditions raise substantial doubt about the Company’s ability to continue as a going concern.
	The Company’s activities to date have been supported by equity financing.  Management continues to seek funding from its shareholders and other qualified investors to pursue its business plan.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Restricted_Cash_Disclosure

Restricted Cash Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Restricted Cash Disclosure	'
	NOTE 4.  RESTRICTED CASH
	Around December 9, 2013, as a result of the FTC litigation involving the Company’s former President, CEO, CFO, and director, Andrew Bachman, the Company’s bank accounts were frozen. On December 19, 2013, the Court presiding over litigation ordered $114,039 unfrozen and released to the Company at a separate banking institution. Approximately $59,733 that was in the Company’s accounts remained frozen after this court order and is still frozen today. Despite being unfrozen by the Court’s order on December 19, 2013, the Company’s bank needed time to process the court order and attendant information and transfer the funds to the Company’s new banking institution. As a result, the Company did not have access to the $114,039 until on or around January 6, 2014. As a result of these events, the Company has classified the funds in transit, along with the $59,733 that remained frozen, as restricted cash as of December 31, 2013.  As of December 31, 2013 the amount of restricted cash was $173,772.

Marketable_Securities_and_Inve

Marketable Securities and Investments Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Marketable Securities and Investments Disclosure	'
	NOTE 5.  MARKETABLE SECURITIES AND INVESTMENTS
	Marketable securities were held by Canaccord Capital and Morgan Stanley Wealth Management (the holding companies) for an indefinite period of time and thus are classified as available-for-sale securities.  Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available-for-sale securities.  Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss).  Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.
	During the year ended December 31, 2012, the Company recorded an impairment charge of $27,896 regarding its investment in marketable securities because, based on management’s evaluation of the circumstances, management believed that the decline in fair value below the cost of certain of the Company’s marketable securities was not temporary.
	Included in “Loss on impairment of marketable securities” in the statements of operations are $0 and $27,896 impairments for the years ended December 31, 2013 and 2012.  The Company recorded $1,956 and $0 of other comprehensive income for the years ended December 31, 2013 and December 31, 2012.
	During the year ended December 31, 2013, the Company sold its entire position in an investment held by Canaccord Genuity Wealth Management for $100.  Another position was written-off as worthless.  The proceeds from the sale were used to partially offset annual brokerage charges. The balance of brokerage charges due were written off by the broker.
	The following is a summary of available-for-sale marketable securities as of December 31, 2013 and December 31, 2012:
		31-Dec-13
			Cost		Unrealized		Unrealized		Market or
					Gain		(Losses)		Fair Value
	Equity securities	$	1,315	$	1,805	$	--	$	3,120
	Total	$	1,315	$	1,805	$	--	$	3,120
		31-Dec-12
			Cost		Realized		Realized		Market or
					Gain		(Losses)		Fair Value
	Equity securities	$	29,211	$	--	$	-27,896	$	1,315
	Total	$	29,211	$	--	$	-27,896	$	1,315
	The following is a summary of unrealized gains and losses as presented in Other Comprehensive Income as of December 31, 2013 and 2012:
		31-Dec-13
					Unrealized		Unrealized		Other
			Unrealized		(Losses)		(Losses)		Comprehensive
	Description		Gains		Short Term		Long Term		Income (Loss)
	Equity Securities	$	1,956	$	--	$	--	$	1,956
	Total	$	1,956	$	--	$	--	$	1,956
		31-Dec-12
			Proceeds		Realized		Impairment		Gain or (Loss)
			From						Reclassified
	Description		Sales		Gains		(Losses)		From O.C. I.
	Equity Securities	$	--	$	--	$	-27,896	$	-27,896
	Total	$	--	$	--	$	-27,896	$	-27,896
	The Company classifies securities that have a readily determinable fair value and are not bought and not held principally for the purpose of selling them in the near term as securities available-for-sale, pursuant to FASB ASC 320-10, Investments-Debt & Equity Securities.  Under FASB ASC 320-10, unrealized holding gains and losses for available-for-sale securities are excluded from earnings and reported in other comprehensive income until realized.

Inventory_Disclosure

Inventory Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Inventory Disclosure	'
	NOTE 6.  INVENTORY
		December 31,		December 31,
		2013		2012
	Finished goods	$	211,708	$	--
	Raw material		119,233		--
	Total inventory	$	330,941	$	--

Property_and_Equipment_Disclos

Property and Equipment Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Property and Equipment Disclosure	'
	NOTE 7.  PROPERTY AND EQUIPMENT
		December 31,		December 31,
		2013		2012
	Computer and software	$	34,623	$	13,163
	Furniture and equipment		19,440		3,472
	Leasehold improvements		1,200		--
			55,263		16,635
	Accumulated depreciation		-16,830		-13,494
		$	38,433	$	3,141
	Depreciation expense was $3,336 and $3,022 for the year ended December 31, 2013 and 2012, respectively.

Website_Disclosure

Website Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Website Disclosure	'
	NOTE 8.  WEBSITE
	The Company acquired and launched the website www.checkinsave.com in 2011.  The Company purchased the website for 500,000 shares of restricted stock valued at $210,000 ($0.42 per share) and issued 50,000 shares of common stock valued at $18,500 ($0.37 per share) as a referral fee. The website was amortized over an estimated useful life of three years.  During the year ended December 31, 2013, management determined that the website could not be used and was shut down. The Company wrote off the unamortized cost of the website and incurred a loss from website impairment of $118,700.
	The following is a summary of the www.checkinsave.com website at:
			December 31,			December 31,
			2013			2012
	Website		$	228,500		$	228,500
	Accumulated amortization			-109,800			-91,020
	Impairment of website			-118,700			--
	Website, net		$	--		$	137,480
	Amortization expense was $18,781 prior to the write-off for the year ended December 31, 2013 and $75,152 for the year ended December 31, 2012.
	On October 1, 2013, the Company began operating a new website that was designed to market and sell its products through its new business plan.  The website, though operating, continued to incur development costs as it was considered to be in its beta testing phase.  Through December 31, 2013 management incurred $219,529 in costs to develop the site.
	The following is a summary of the www.Gameplan.com website at:
		December 31,			December 31,
		2013			2012
	Website	$	219,529		$	--
	Accumulated amortization		-47,615			--
	Website, net	$	171,914		$	--
	Amortization expense was $47,615 for the year ended December 31, 2013. This website did not yet exist as of December 31, 2012.
	As a result of testing in a live environment, management determined that the new website will ultimately not meet the goals it must meet to carry out the business plan.  Management currently is developing another completely new website which will go live during 2014.  Until that website is ready, the current website will be used.

Intellectual_Property_Disclosu

Intellectual Property Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Intellectual Property Disclosure	'
	NOTE 9.  INTELLECTUAL PROPERTY
	On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all right, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”).  In exchange, the Company issued 11,000,000 shares of common stock to Sportingblood, which resulted in a change of control.  Accordingly, the intellectual property received has been recorded at historical cost as determined under U.S. GAAP on February 7, 2013 in the amount of $46,513.

Related_Party_Transactions

Related Party Transactions	12 Months Ended
	Dec. 31, 2013
Notes	'
Related Party Transactions	'
	NOTE 10.  RELATED PARTY TRANSACTIONS
	As of December 31, 2013, the Company has stock payable balance in the amount of $30,000 for compensation to its former Chief Financial Officer, Christina Mabanta-Hazzard.
	Prior to his resignation as of March 1, 2013, the Company incurred salaries payable to its former Chief Operating Officer, Charles Hazzard in the amount of $6,000.
	During the year ended December 31, 2013, the Company’s former Chief Financial Officer has paid expenses totaling $4,500 on behalf of the Company. The advance is unsecured, bears no interest, and is due on demand.
	During the year ended December 31, 2013, the Company’s former Chief Executive Officer and controlling shareholder, Andrew Bachman, loaned the Company $250,000, net, which is owed to him as of December 31, 2013. This advance is unsecured, bears no interest, and is due on demand. In addition, the Company incurred salaries expense and payable to Mr. Bachman in the amount of $158,333 during the year ended December 31, 2013.
	The officers and directors of the Company are involved in other business activities and may, in the future, become involved in other business opportunities that become available.  They may face a conflict in selecting between the Company and other business interests.  The Company has not formulated a policy for the resolution of such conflicts.

Notes_Payable_Disclosure

Notes Payable Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Notes Payable Disclosure	'
	NOTE 11.  NOTES PAYABLE
	Notes payable as of December 31, 2013 were as follows:
		December 31,
		2013
	Notes payable, unsecured, due in monthly payments of principal and interest $2,780, interest at10% per annum, matures February 10, 2014.	$	2,758
	Note payable, unsecured, due in monthly payments of principal and interest $478, interest at 11.5% per annum, matures April 17 2014		1,867
	Total notes payable as of December 31, 2013.	$	4,625
	Interest expense for the years ended December 31, 2013 and 2012 was $1,157 and $0, respectively.

Contingent_Liability_Disclosur

Contingent Liability Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Contingent Liability Disclosure	'
	NOTE 12.  CONTINGENT LIABILITY
	On September 13, 2013, the Company entered into a purchase agreement for domain name (gameplan.com) with a third party. In consideration, the Company issued 150,000 shares of restricted common stock fair valued at $99,000. Under terms of the agreement, if certain criteria are not met 18 months after this purchase agreement, the Company is obligated to repurchase the stock at a given price of $1 per share.
	Under ASC 480-10, the stock repurchase obligation should be recorded as a liability at the discounted settlement amount and reduction of equity at the fair value of the shares at issuance. The liability of the stock repurchase obligation should be adjusted to the final settlement amount of $150,000, net of the unamortized discount of $51,000, which the discount will be amortized at an implicit rate throughout the 18 months after the purchase agreement.
	The Company has a stock repurchase liability net of the unamortized discount of $107,000 and $-0- as of December 31, 2013 and 2012 respectively, and recorded a total interest expense of $8,500 related to the stock repurchase liability for the year ended December 31, 2013.

Stockholders_Equity_Disclosure

Stockholders' Equity Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Stockholders' Equity Disclosure	'
	NOTE 13.  STOCKHOLDERS’ EQUITY
	The stockholders’ equity of the Company comprises the following classes of capital stock as of December 31, 2013 and December 31, 2012:
	Common stock, par value of $0.001 per share; 100,000,000 shares authorized; 35,148,456 and 15,050,000 shares issued and outstanding at December 31, 2013 and December 31, 2012, respectively.
	On December 2, 2002, the Company issued 10,930,000 shares (adjusted for stock split and cancelation of shares) of 0.001 par value stock to each of its original two shareholders.  On April 15, 2004, the two original shareholders broke out their stock certificates. The original shares were cancelled and the founding two shareholders each retained 42% ownership and an additional 32 shareholders were transferred shares, representing a total of 16% of the original shares outstanding.
	On December 31, 2007, pursuant to the reorganization agreement 8,450,000 shares were cancelled.
	On December 31, 2007, the Game Plan Canada shares were exchanged for 11,070,000 of Game Plan USA shares of common stock held by existing shareholders of the Company, resulting in no new share issuance.  These 11,070,000 shares were sold for $436,173 in cash by Game Plan Canada during the year ended December 31, 2007. Also, certain shareholders of the Company transferred 2,148,000 shares of the Game Plan USA common stock to its President, Charles Hazzard.  On December 31, 2007, all the Game Plan Canada shares were cancelled and all assets held by Game Plan Holdings Canada were assigned to Game Plan Holdings, Inc.
	During the year ended December 31, 2008, the Company sold a total of 550,000 shares for $387,500 in cash.
	On July 26, 2011, the Company issued 200,000 shares of restricted common stock for services valued at $90,000 ($0.45 per share). The shares were valued at fair market value on July 26, 2011, the agreement date.
	On October 15, 2011, the Company issued 200,000 shares of common stock in satisfaction of a subscription payable for services valued at $74,000 ($0.37 per share). The shares were valued at fair market value on September 22, 2011, the agreement date.
	On October 21, 2011, the Company issued 500,000 shares of common stock for the purchase of www.checkinsave.com valued at $210,000 ($0.42 per share). The shares were valued at fair market value on September 13, 2011, the agreement date.
	On November 28, 2011, the Company issued 50,000 shares of common stock as payment of a referral fee valued at $18,500 ($0.37 per share). The shares were valued at fair market value on November 28, 2011, the agreement date.
	During the year ended December 31, 2012, the Company received $50,000 cash as payment for shares issued in a private placement agreement. As of December 31, 2012, the shares have not been issued and the Company has recorded a stock payable in the amount of $50,000.
	On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all rights, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”) in exchange for issuing 11,000,000 shares of common stock to Sportingblood.
	On February 13, 2013, the Company issued 100,000 units for a cash payment of $10,000.  Each Unit consists of one share of the Company’s common stock and one purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.
	On February 14, 2013, the Company issued 3,500,000 units valued at $350,000 for a cash payment of $300,000 and $50,000 cash payment received prior to December 31, 2012. Each Unit consists of one share of the Company’s common stock and one purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.
	On February 21, 2013, the Company issued 100,000 units for a cash payment of $10,000.  Each Unit consists of one share of the Company’s common stock and one purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.
	On February 25, 2013, the Company issued 2,300,000 units for a cash payment of $230,000.  Each Unit consists of one share of the Company’s common stock and one purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.
	During the year ended December 31, 2013, the terms of certain non-qualified stock options held by three employees were amended so that the stock options vested immediately.  After the amendments, one of these employees exercised an option to purchase 20,000 shares of common stock. The other two employees assigned their rights to exercise the options to a relative who immediately exercised her right to purchase all 300,000 shares of common stock that were available.  As a result of these activities, the Company issued 320,000 shares of common stock for $80,000 in cash.
	During the year ended December 31, 2013, portions of a warrant sold in February 2013 to purchase 2,500,000 shares of the Company’s common stock at $0.25 per share were assigned to a number of investors in exchange for their promise to immediately exercise their right to purchase shares of the Company.  As a result of these transactions, the Company issued 1,920,000 shares of common stock and recorded 400,000 shares of common stock as stock payable. The Company received a total of $580,000. The 400,000 shares of common stock have not been issued as of date of this filing.
	During the year ended December 31, 2013, three investors who had purchased units in February 2013 exercised their right to purchase shares of common stock at $0.25 per share.  As a result of the exercise of these options, 550,000 shares of common stock were issued for $137,500.
	During the year ended December 31, 2013, private placements of restricted stock to accredited investors were completed. These private placements were exempt from registration pursuant to Rule 506 of Regulation D of the Securities Act of 1933.  The Company placed the stock at an approximately 20% discount to the then market price of the freely traded unrestricted stock.  As a result of the private placement, 158,456 shares of common stock were issued for $76,484 in cash was received as of December 31, 2013.
	On September 13, 2013, the Company issued 150,000 shares of restricted common stock fair valued at $99,000 for acquiring the domain name (gameplan.com) from a third party.
	During the year ended December 31, 2012, the Company recorded a stock payable in the amount of $22,500 for compensation to the Company’s former Chief Financial Officer. During the year ended December 31, 2013, the Company recorded a stock payable in the amount of $7,500 for compensation to the same officer before she resigned as Chief Financial Officer. As of December 31, 2013, $30,000 has been recorded as stock payable to the former Chief Financial Officer.
	During the year ended December 31, 2013, the Company recorded a stock payable of 20,000 shares fair valued in the amount of $13,800 for compensation owed under a Sponsorship Agreement dated July 14, 2013.

Stock_Options_and_Warrants_Dis

Stock Options and Warrants Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Stock Options and Warrants Disclosure	'
	NOTE 14.  STOCK OPTIONS AND WARRANTS
	Stock Options
	On December 22, 2008, the Board of Directors of the Company ratified, approved, and adopted a Stock Option Plan for the Company allowing for the grant of up to 1,400,000 options to acquire common shares with terms of up to 5 years.  In the event an optionee ceases to be employed by or to provide services to the Company for reasons other than cause, any Stock Option that is vested and held by such optionee may be exercisable within up to thirty days after the effective date that his position ceases. No Stock Option granted under the Stock Option Plan is transferable. Any Stock Option held by an optionee at the time of his death may be exercised by his estate within one year of his death or such longer period as the Board of Directors may determine.
	As approved by the Board of Directors, on December 22, 2008, the Company granted 600,000 fully vested stock options to certain officers of the Company at $0.50 per share for terms of two years.  The two year terms commence on the start date when the common stock of the Company begins trading on the Over the Counter Bulletin Board.  The total fair value of these options at the date of grant was estimated to be $305,940 and was determined using the Black-Scholes option pricing model with an expected life of 4 years, a risk free interest rate of 1.40%, a dividend yield of 0% and expected volatility of 82.29% and was recorded as a stock-based compensation expense in 2008.
	On September 13, 2011, the Company granted a total of 200,000 stock options to consultants of the Company at $0.50 per option for a term of 2 years.  Upon each anniversary of the agreement, a total of 100,000 options will become vested and available for purchase by the Consultants. The total fair value of these options at the date of grant was estimated at $12,820 and determined using the Black-Scholes option pricing model with the following assumptions; a term of 2 years, a risk free interest rate of 0.25%, a dividend yield of 0%, and an expected volatility of 66.59%.  During the year ended December 31, 2013, $8,213 was recorded as a stock-based compensation expense for the portion vested during the year ended December 31, 2013.
	On February 24, 2012, the Company granted a total of 4,000,000 stock options as part of an executive compensation agreement with the Company’s new president at $0.30 per option for a term of one year.  The options were not issued as part of the Company’s 2008 Stock Option Plan.  The one year term commenced on the date the option agreement was executed.  The total fair value of these options at the grant date was estimated to be $368,000 and was determined using the Black- Scholes option pricing model with an expected life of one year, a risk free interest rate of 0.33%, a dividend yield of 0%, and expected volatility of 67.05% and was recorded as stock-based compensation for the period ended March 31, 2012.
	On February 27, 2013, the Board of Directors of the Company ratified, approved, and adopted a Stock Option Plan for the Company allowing for the grant of up to 2,600,000 options to acquire common shares with terms of up to 5 years.  The Board has the authority to determine the rate at which options vest. Each option must be exercised within 3 years commencing upon the option’s last date of vesting. Each option granted under the plan automatically terminates and may no longer be exercised if the optionee ceases for any reason to be an employee of, or consultant to, the Company, subject to certain exceptions in the event of death and disability. If options granted under the 2013 Stock Option Plan expire or are cancelled, new options may thereafter be granted covering such shares. In the event the Company commences an initial public offering, sells substantially all of its assets, or sells at least 75% of its common stock in a single transaction (a “Change in Control Event”), then the option shall immediately vest and become exercisable in its entirety. The 2013 Stock Option Plan terminates and no further options can be granted thereunder on February 28, 2018.
	During the year ended December 31, 2013, the Company granted a total of 1,600,000 stock options as part of the Company’s 2013 Stock Option Plan.
	The total fair value of 1,100,000 of these options at the grant date was estimated to be $357,860 and was determined using the Black- Scholes option pricing model with an expected life of 5 years, a range of risk free interest rate from 0.40% to 1.75%, a dividend yield of 0%, and expected volatility of 122.20%. As of December 31, 2013, $189,498 was recorded as a stock-based compensation expense for the portion vested as of December 31, 2013.
	On December 4, 2013, the Company granted 500,000 stock options to consultant under the 2013 Stock Option Plan at $0.40 per option for a term of 3 years.  The Option shall vest in six equal parts at the end of each fiscal quarter beginning on December 31, 2013, and with the final portion of the option vesting on March 31, 2015. The total fair value of these options at the date of grant was estimated at $219,550 and determined using the Black-Scholes option pricing model with the following assumptions; a term of 3 years, a risk free interest rate of 1.75%, a dividend yield of 0%, and an expected volatility of 120.71%.  As of December 31, 2013, $36,592 was recorded as a stock-based compensation expense for the portion vested as of December 31, 2013.
	However, as stated below under Note 17, Subsequent Events (Cancellation of Options), these options were cancelled by the Company on January 31, 2014.
	During the year ended December 31, 2013, terms of non-qualified stock options held by certain optionees were amended so that they vested immediately.  Upon amendment, 320,000 of a possible 350,000 options on shares were exercised for a total of $80,000.
	The Company’s stock option activity for the year ended December 31, 2013 is summarized as follows:
	.	Number of	Weighted average	Weighted average
		Options	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2012	4,800,000	$0.33	1.17
	Granted	1,600,000	0.3	4.34
	Exercised	320,000	0.25	--
	Expired / cancelled	5,550,000	$0.32	-
	Balance, December 31, 2013	530,000	$0.39	4.25
	Warrants
	On September 22, 2011, the Company issued 300,000 warrants for services valued at $53,160.  Each warrant is convertible into one share of common stock at an exercise price of $0.45.  All warrants are fully vested and are exercisable at any time up to and including January 1, 2015. The fair value of these warrants was estimated at the grant date using Black-Scholes Option Pricing Model with current value of the stock at $0.37; dividend yield of 0%; risk-free interest rate of 0.34% (3 year Treasury note rate at the issue date); volatility rate of 78.94%; and expiration date of 3.25 years. As of December 31, 2013, no warrants have been exercised.
	During the year ended December 31, 2013, the Company granted 6,000,000 warrants in conjunction with the sales of the equity units.  Each warrant entitles the holder to purchase one share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance. As of December 31, 2013, 2,870,000 warrants have been exercised.
		Number of	Weighted average	Weighted average
		Warrants	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2012	300,000	$0.45	2
	Granted	6,000,000	0.25	3
	Exercised	2,870,000	0.25	--
	Expired / cancelled	--	--	--
	Balance, December 31, 2013	3,430,000	$0.35	2.04

Operating_Leases_Disclosure

Operating Leases Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Operating Leases Disclosure	'
	NOTE 15.  OPERATING LEASES
	During the period January 1, 2013 through March 31, 2013 the Company’s office space was rented for $2,000 per month.
	The Company leased new office space in Boston, Massachusetts that commenced on September 15, 2013 and runs through August 31, 2017. Payment terms include a base rent of $5,486 per month plus other costs of maintaining the property. There was an initial cash outlay for a security deposit.
	The Company leased warehouse space in New Jersey that commenced on June 1, 2013 and runs through May 31, 2016. The lease contains an option for an additional three year term. Payment terms include a base rent of $1,813 per month plus other costs of maintaining the property. The initial cash outlay for the lease included a security deposit and a prepayment of July rent.
	Rent expense for the years ended December 31, 2013 and 2012 were $51,817 and $24,000 respectively.
	Upon commencement, the aggregate minimum annual lease payments under the new operating leases, including amounts characterized as deemed landlord financing payments are as follows:
		Monthly Basic Rent	Annual Basic Rent
	2014	7,299	87,582
	2015	7,299	87,582
	2016	7,299	74,891
	2017	7,299	43,884
			293,939

Income_Tax_Disclosure

Income Tax Disclosure	12 Months Ended
	Dec. 31, 2013
Notes	'
Income Tax Disclosure	'
	NOTE 16.  INCOME TAX
	As of December 31, 2013, the Company had net operating loss carry forwards of $2,386,246 that may be available to reduce future years’ taxable income through 2028 to 2032.  Future tax benefits which may arise as a result of these losses have not been recognized in these financial statements, as their realization is determined not likely to occur and accordingly, the Company has recorded a valuation allowance for the deferred tax asset relating to these tax loss carry forwards.
	Components of the net deferred tax assets, including a valuation allowance, are as follows at December 31, 2013 and December 31, 2012:
		2013		2012
	Net operating loss carryforward	$	2,386,246	$	1,007,291
	Total deferred tax assets		835,186		352,552
	Less: Valuation allowance		-835,186		-352,552
	Net deferred tax assets	$	--	$	--
	The valuation allowance for deferred tax assets as of December 31, 2013 was $835,186. In assessing the recovery of the deferred tax assets, management considers whether it is more likely than not that some portion or all of the deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income in the periods in which those temporary differences become deductible. Management considers the scheduled reversals of future deferred tax assets, projected future taxable income, and tax planning strategies in making this assessment. As a result, management determined it was more likely than not the deferred tax assets would not be realized as of December 31, 2013.

Subsequent_Events

Subsequent Events	12 Months Ended
	Dec. 31, 2013
Notes	'
Subsequent Events	'
	NOTE 17.  SUBSEQUENT EVENTS
	FTC Litigation and Bachman Resignation
	On February 11, 2014, Mr. Bachman resigned as an officer and a member of the Company’s Board of Directors.
	Prior to February 25, 2014, 14,703,579 shares of the Company’s common stock held by Andrew Bachman, a former officer and director, and one of his family members were frozen and could not be transferred due to the previously disclosed FTC lawsuit against Mr. Bachman. The presiding court entered an order on February 25, 2014 modifying the asset freeze in such a way that allows Mr. Bachman and that certain family member to sell the 14,703,579 shares for no less than $159,733. The sale was supposed to be completed within a 120-day period following the entry of the February 25, 2014 order. The Company has been advised by Mr. Bachman’s personal counsel that Mr. Bachman, the FTC, and the court-appointed Receiver have agreed to an extension of this 120-day deadline in order to finalize a transaction pursuant to which Andrew Bachman’s father purchases the shares. Andrew Bachman did not receive consideration for his $250,000 investment in November 2013, so he has asked the Company to contribute the frozen $59,733 to his father’s purchase. The Company consented to the contribution of the $59,733 in frozen funds. As of July 10, 2014, the FTC and its receiver have approved the sale, but no transaction between Mr. Bachman and his father has taken place yet.
	New Officers and Directors
	On May 1, 2014, Mr. Alexander Karsos accepted appointment as the Company’s Chief Financial Officer and Secretary. Mr. Karsos’ employment agreement with the Company that sets out compensation terms is incorporated by reference and attached to this document as Exhibit 10.4.
	Mr. Zach Allia accepted appointment as the Company’s Chief Technology Officer and a member of the Board of Directors on May 5, 2014. The Company and Mr. Allia have entered into an Employment Agreement with a two and a half year term. Mr. Allia is entitled to a base salary of $120,000 annually and will receive an option to purchase 2,500,000 shares of the Company’s common stock. The option will vest over three years. The exercise price of this option will be set by the Board of Directors after the Company files this Form 10-K for the fiscal year ended December 31, 2013. The Employment Agreement also provides that Mr. Allia may receive a discretionary bonus to be determined by the Board.
	The Company’s new Chief Sales Officer, Brett Maloley, accepted appointment on May 5, 2014. Mr. Maloley simultaneously accepted appointment as a director. The Company and Mr. Maloley have entered into an Employment Agreement with a 20 month employment term. Mr. Maloley is entitled to a base salary of $60,000 per year, plus he will receive monthly payments equal to 2% of the Company’s monthly sales. Mr. Maloley is also entitled to an option to purchase 2,000,000 shares of the Company’s common stock, which will vest over the employment term. The exercise price of this option will be set by the Board after the Company files its Form 10-K for the fiscal year ended December 31, 2013. The Employment Agreement also provides that Mr. Maloley may receive a discretionary bonus to be determined by the Board.
	Mr. Jamie Dingman became the Company’s Chief Executive Officer and Chairman of the Board of Directors on June 3, 2014. Mr. Dingman and the Company entered into an Executive Employment Agreement dated June 3, 2014. The agreement is for a term of two and a half years. Mr. Dingman is entitled to a base salary of $120,000 annually, which may be deferred by mutual written consent. Additionally, Mr. Dingman will receive an option to purchase 2,500,000 shares of the Company’s common stock. The option will vest over three years. 625,000 shares underlying the option shall vest and become exercisable upon formal grant of this option by the Board of Directors. The exercise price of this option will be set by the Board of Directors after the Company files this Form 10-K. Under his employment agreement, Mr. Dingman is eligible for a discretionary bonus. Both Mr. Dingman and the Company may negotiate more detailed bonus parameters and performance thresholds at a later date.
	On June 3, 2014, the Board also appointed Mr. Ralph Anderson to the Company’s Board of Directors.
	Unregistered Sales of Securities
	On or around February 19, 2014, the Company received a $50,000 from an accredited investor for the purchase of 416,667 shares of common stock at a price of $0.12 per share. The offer and sales of these shares of common stock were exempt from registration under Section 4(2) and Regulation S of the Securities Act. The shares purchase have not yet been issued by the Company’s transfer agent.
	On April 11, 2014, the Company agreed to sell a total of 1,200,000 shares of its common stock to three separate accredited investors in separate transactions. The Company received a total of $120,000 as a result of these three sales. The offers and sales of these shares were exempt from registration pursuant to Rule 506 of Regulation D as promulgated under the Securities Act of 1933.
	On April 16, 2014, the Company agreed to sell a total of 415,000 shares of its common stock to two separate accredited investors in separate transactions. The Company received a total of $41,500 as a result of the two sales. The offers and sales of these shares were exempt from registration pursuant to Rule 506 of Regulation D as promulgated under the Securities Act of 1933.
	On April 22, 2014, the Company agreed to sell a total of 262,728 shares of its common stock to four separate accredited investors in separate transactions. The Company received a total of $50,400 as result of the sales. The sales were accomplished at per share prices ranging from $0.10 to $0.11. The offers and sales of these shares were exempt from registration pursuant to Rule 506 of Regulation D as promulgated under the Securities Act of 1933.
	During the year ended December 31, 2013, the Company recorded a stock payable of 20,000 shares fair valued in the amount of $13,800 for compensation owed under a Sponsorship Agreement dated July 14, 2013. The Company’s Board of Directors authorized this issuance during 2013 after the individual in question provided the consideration, but the shares were not issued by the Company until fiscal year 2014. The offer and sale of these securities were exempt from registration pursuant to Section 4(2) of the Securities Act of 1933.
	On or around April 29, 2014, the Company issued a total of 70,000 shares of common stock between two stockholders. The Company did not receive cash consideration in exchange for these shares. Although no litigation was initiated or threatened, the Company issued these shares in an effort to resolve certain matters outstanding between the parties. The offers and sales of these shares were exempt from registration pursuant to Rule 506 of Regulation D as promulgated under the Securities Act of 1933.
	Gatehouse Agreement
	On March 10, 2014, the Company entered into a Consulting Agreement with Gatehouse Financial Partners GmbH (“Gatehouse”). Under the terms of the agreement, Gatehouse was to provide financial advisory services to the Company. These services were to include consultation on potential debt and equity financing structures. Additionally, Gatehouse was to provide financial public relations services. The Consulting Agreement was for a term of 12 months. In consideration of its services, Gatehouse was to receive (i) an option to purchase 500,000 shares of the Company’s common stock at $0.25 per share, of which 250,000 shares shall vest after 12 months and the balance shall vest after 24 months and (ii) $10,000 per month in restricted shares of the Company’s common stock. The offer and sale of these securities were exempt from registration pursuant to Section 4(2) of the Securities Act of 1933.
	The Company and Gatehouse have ended their relationship and the Consulting Agreement is set to terminate on July 13, 2014, which is prior to its stated termination date. Appropriate written notice of the termination has been provided consistent with the Consulting Agreement’s terms.
	Cancellation of Options
	On December 4, 2013, the Company granted 500,000 stock options to consultant under the 2013 Stock Option Plan at $0.40 per option for a term of 3 years.  The Option shall vest in six equal parts at the end of each fiscal quarter beginning on December 31, 2013, and with the final portion of the option vesting on March 31, 2015. The total fair value of these options at the date of grant was estimated at $219,550 and determined using the Black-Scholes option pricing model with the following assumptions; a term of 3 years, a risk free interest rate of 1.75%, a dividend yield of 0%, and an expected volatility of 120.71%.  As of December 31, 2013, $36,592 was recorded as a stock-based compensation expense for the portion vested as of December 31, 2013.
	However, under the terms of the 2013 Stock Option Plan, the option terminates and may no longer be exercised by the consultant if the consultant ceases to be a consultant to the Company. On December 31, 2013, the consultant was terminated from the Company as the consultant ceased to provide consulting services to the Company. The consultant had thirty (30) days from the date of termination to exercise the option. On January 31, 2014, the option expired, and the consultant did not exercise the option within the requisite timeframe. Thus, this option was cancelled by the Company.

Summary_of_Significant_Account1

Summary of Significant Accounting Practices: Cash and Cash Equivalents Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Cash and Cash Equivalents Policy	'
	Cash and Cash Equivalents
	For the purpose of the statement of cash flows, cash equivalents include all highly liquid investments with original maturities of three months or less.

Summary_of_Significant_Account2

Summary of Significant Accounting Practices: Earnings (loss) Per Share Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Earnings (loss) Per Share Policy	'
	Earnings (Loss) per Share
	The basic earnings (loss) per common share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. The diluted earnings (loss) per share are calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. Common stock equivalent shares are excluded from the computation if their effect is antidilutive.

Summary_of_Significant_Account3

Summary of Significant Accounting Practices: Use of Estimates (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Summary_of_Significant_Account4

Summary of Significant Accounting Practices: Revenue and Cost Recognition (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Revenue and Cost Recognition	'
	Revenue and Cost Recognition
	The Company generally recognizes revenue upon delivery and when both the title and risk and rewards pass to the customers. Product sales are recognized net of product returns and discounts. Net sales include product sales and shipping and handling revenues. Shipping and handling costs paid by the Company are included in cost of sales. The Company generally receives the net sales price in accordance with the payment terms, which are net 30, or through credit card payments at the point of sale for online customers prior to the delivery of the products. Customers may return the Company's products within 45 days of purchase provided the products are in their original sealed container and in resalable condition. Allowances for product returns are provided at the time the sale is recorded. This accrual is based upon historical return rates by product types.

Summary_of_Significant_Account5

Summary of Significant Accounting Practices: Inventories Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Inventories Policy	'
	Inventories
	Inventories are comprised of finished goods, goods in the process of being assembled into finished goods and raw product.  The inventories are stated at the lower of cost or market value using a weighted average methodology.  The Company estimates the net realizable value of inventory based on when a product is close to expiration and is not expected to be sold, when a product has reached its expiration date, or when a product is not expected to be sellable.  In determining the reserves for these products consideration is given to factors such as inventory on hand, remaining shelf life, anticipated demand, and expected market conditions.
	The reserve for obsolescence for the year ended December 31, 2013 was $-0-.  There was no inventory as of December 31, 2012.

Summary_of_Significant_Account6

Summary of Significant Accounting Practices: Accounts Receivable Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Accounts Receivable Policy	'
	Accounts receivable
	The Company reports receivables at gross amounts due from customers. The Company uses the allowance method to account for uncollectible accounts receivable. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. The allowance for doubtful accounts is estimated based upon historical experience. Account balances are charged off against the allowance when the Company believes it is probable the receivable will not be recovered. Management believes that there are no concentrations of credit risk for which an allowance has not been established. Although management believes that the allowance is adequate, it is possible that the estimated amount of cash collections with respect to accounts receivable could change. Accounts receivable are presented net of an allowance for doubtful accounts of $-0- and $-0- at December 31, 2013 and 2012, respectively.

Summary_of_Significant_Account7

Summary of Significant Accounting Practices: Fair Value Accounting For Financial Instruments (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Fair Value Accounting For Financial Instruments	'
	Fair Value Accounting for Financial Instruments
	As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC (“ASC 820-10”), fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.
	The three levels of the fair value hierarchy are described below:
	Level 1  Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;
	Level 2  Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
	Level 3  Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	Pursuant to ASC 825, the fair value of cash and marketable securities is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of cash, marketable securities, receivables, accounts payable and accrued liabilities, and other payables approximate their current fair values because of their nature and respective relatively short maturity dates or durations.
	Assets measured at fair value on a recurring basis were presented on the Company’s balance sheet as of December 31, 2013 and December 31, 2012 as follows:
		Fair Value Measurements as of December 31, 2013 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	3,120	$	3,120	$	0	$	0
	Total	$	3,120	$	3,120	$	0	$	0
		Fair Value Measurements as of December 31, 2012 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/12		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,315	$	1,315	$	0	$	0
	Total	$	1,315	$	1,315	$	0	$	0

Summary_of_Significant_Account8

Summary of Significant Accounting Practices: Property and Equipment Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Property and Equipment Policy	'
	Property and Equipment
	Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for in amounts sufficient to relate the cost of depreciable assets to operations over their estimated service lives, principally on a straight-line basis. Estimated service lives of property and equipment are as follows:
	Description	Estimated Life
	Software	3 years
	Computers	5 years
	Equipment	5 years
	Furniture and fixtures	7 years
	Leasehold improvements	39 years

Summary_of_Significant_Account9

Summary of Significant Accounting Practices: Concentrations of Credit Risk Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Concentrations of Credit Risk Policy	'
	Concentrations of Credit Risk
	Credit risk represents the accounting loss that would be recognized at the reporting date if counter parties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counter parties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions described below.
	Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash, cash equivalents, and marketable debt securities. The primary focus of the Company’s investment strategy is to preserve capital and meet liquidity requirements. The Company’s investment policy addresses the level of credit exposure by limiting the concentration in any one corporate issuer or sector. To manage the risk exposure, the Company maintains its portfolio of cash and cash equivalents and short-term and long-term investments.

Recovered_Sheet1

Summary of Significant Accounting Practices: Impairment of Long-lived Assets Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Impairment of Long-lived Assets Policy	'
	Impairment of Long-lived Assets
	Intangibles and long-lived asset groups are tested for recoverability when changes in circumstances indicate the carrying value may not be recoverable, for example, when there are material adverse changes in projected revenues or expenses, significant underperformance relative to historical or projected operating results, and significant negative industry or economic trends. We also perform a test for recoverability when management has committed to a plan to sell or otherwise dispose of an asset group and the plan is expected to be completed within a year. We evaluate recoverability of an asset group by comparing its carrying value to the future net undiscounted cash flows that we expect will be generated by the asset group. If the comparison indicates that the carrying value of an asset group is not recoverable, we recognize an impairment loss for the excess of carrying value over the estimated fair value. When an impairment loss is recognized for assets to be held and used, we depreciate the adjusted carrying amount of those assets over their remaining useful life.

Recovered_Sheet2

Summary of Significant Accounting Practices: Reclassifications Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Reclassifications Policy	'
	Reclassifications
	Computer and website expenses of $36,000 for the year ended December 31, 2012 were reclassified from professional fees to computer and website in the statement of operations to conform to the current presentation.  The reclassification had no effect on previously reported total operating expenses, results of operations, or retained earnings

Recovered_Sheet3

Summary of Significant Accounting Practices: Income Taxes Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Income Taxes Policy	'
	Income Taxes
	The Company accounts for its income taxes in accordance with ASC No. 740, "Income Taxes".  Under Statement 740, a liability method is used whereby deferred tax assets and liabilities are determined based on temporary differences between basis used for financial reporting and income tax reporting purposes. Income taxes are provided based on tax rates in effect at the time such temporary differences are expected to reverse.  A valuation allowance is provided for certain deferred tax assets if it is more likely than not, that the Company will not realize the tax assets through future operations.  No provision for income taxes is included in the statement due to its immaterial amount, net of the allowance account, based on the likelihood of the Company to utilize the loss carry-forward.

Recovered_Sheet4

Summary of Significant Accounting Practices: Stock-based Compensation Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Stock-based Compensation Policy	'
	Stock-based Compensation
	The Company records stock based compensation in accordance with the guidance in ASC Topic 718 which requires the Company to recognize expenses related to the fair value of its stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award.
	ASC 505, "Compensation-Stock Compensation", establishes standards for the accounting for transactions in which an entity exchanges its equity instruments to non-employees for goods or services. Under this transition method, stock compensation expense includes compensation expense for all stock-based compensation awards granted on or after January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of ASC 505.

Recovered_Sheet5

Summary of Significant Accounting Practices: Other Comprehensive Income (loss) Policy (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Other Comprehensive Income (loss) Policy	'
	Other Comprehensive Income (Loss)
	Marketable securities held by Canaccord and Morgan Stanley Wealth Management (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities.  Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available for-sale-securities.  Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss).  Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.

Recovered_Sheet6

Summary of Significant Accounting Practices: Recent Accounting Pronouncements (Policies)	12 Months Ended
	Dec. 31, 2013
Policies	'
Recent Accounting Pronouncements	'
	Recent Accounting Pronouncements
	The Company has evaluated recent accounting pronouncements, and believes that none of them will have a material effect on the Company’s financial position, results of operations or cash.

Recovered_Sheet7

Summary of Significant Accounting Practices: Fair Value Accounting For Financial Instruments: Fair Value Measurements, Recurring and Nonrecurring (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Fair Value Measurements, Recurring and Nonrecurring	'
		Fair Value Measurements as of December 31, 2013 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	3,120	$	3,120	$	0	$	0
	Total	$	3,120	$	3,120	$	0	$	0
		Fair Value Measurements as of December 31, 2012 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/12		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,315	$	1,315	$	0	$	0
	Total	$	1,315	$	1,315	$	0	$	0

Recovered_Sheet8

Summary of Significant Accounting Practices: Property and Equipment Policy: Propertyt and Equipment, Estimated Service Lives (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Propertyt and Equipment, Estimated Service Lives	'
	Description	Estimated Life
	Software	3 years
	Computers	5 years
	Equipment	5 years
	Furniture and fixtures	7 years
	Leasehold improvements	39 years

Marketable_Securities_and_Inve1

Marketable Securities and Investments Disclosure: Schedule of Available for Sale Marketable Securities (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Schedule of Available for Sale Marketable Securities	'
		31-Dec-13
			Cost		Unrealized		Unrealized		Market or
					Gain		(Losses)		Fair Value
	Equity securities	$	1,315	$	1,805	$	--	$	3,120
	Total	$	1,315	$	1,805	$	--	$	3,120
		31-Dec-12
			Cost		Realized		Realized		Market or
					Gain		(Losses)		Fair Value
	Equity securities	$	29,211	$	--	$	-27,896	$	1,315
	Total	$	29,211	$	--	$	-27,896	$	1,315

Marketable_Securities_and_Inve2

Marketable Securities and Investments Disclosure: Schedule of Unrealized Gain (Loss) on Investments (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Schedule of Unrealized Gain (Loss) on Investments	'
		31-Dec-13
					Unrealized		Unrealized		Other
			Unrealized		(Losses)		(Losses)		Comprehensive
	Description		Gains		Short Term		Long Term		Income (Loss)
	Equity Securities	$	1,956	$	--	$	--	$	1,956
	Total	$	1,956	$	--	$	--	$	1,956
		31-Dec-12
			Proceeds		Realized		Impairment		Gain or (Loss)
			From						Reclassified
	Description		Sales		Gains		(Losses)		From O.C. I.
	Equity Securities	$	--	$	--	$	-27,896	$	-27,896
	Total	$	--	$	--	$	-27,896	$	-27,896

Inventory_Disclosure_Schedule_

Inventory Disclosure: Schedule of Inventory (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Schedule of Inventory	'
		December 31,		December 31,
		2013		2012
	Finished goods	$	211,708	$	--
	Raw material		119,233		--
	Total inventory	$	330,941	$	--

Property_and_Equipment_Disclos1

Property and Equipment Disclosure: Schedule of Property and Equipment (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Schedule of Property and Equipment	'
		December 31,		December 31,
		2013		2012
	Computer and software	$	34,623	$	13,163
	Furniture and equipment		19,440		3,472
	Leasehold improvements		1,200		--
			55,263		16,635
	Accumulated depreciation		-16,830		-13,494
		$	38,433	$	3,141

Website_Disclosure_Summary_of_

Website Disclosure: Summary of www.checkinsave.com Website (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Summary of www.checkinsave.com Website	'
		December 31,		December 31,
		2013		2012
	Website	$	228,500	$	228,500
	Accumulated amortization		-109,800		-91,020
	Impairment of website		-118,700		--
	Website, net	$	--	$	137,480

Website_Disclosure_Summary_of_1

Website Disclosure: Summary of www.gameplan.com Website (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Summary of www.gameplan.com Website	'
		December 31,		December 31,
		2013		2012
	Website	$	219,529	$	--
	Accumulated amortization		-47,615		--
	Website, net	$	171,914	$	--

Notes_Payable_Disclosure_Sched

Notes Payable Disclosure: Schedule of Notes Payable (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Schedule of Notes Payable	'
		December 31,
		2013
	Notes payable, unsecured, due in monthly payments of principal and interest $2,780, interest at10% per annum, matures February 10, 2014.	$	2,758
	Note payable, unsecured, due in monthly payments of principal and interest $478, interest at 11.5% per annum, matures April 17 2014		1,867
	Total notes payable as of December 31, 2013.	$	4,625

Stock_Options_and_Warrants_Dis1

Stock Options and Warrants Disclosure: Schedule of Share-based Compensation, Stock Options, Activity (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Schedule of Share-based Compensation, Stock Options, Activity	'
	.	Number of	Weighted average	Weighted average
		Options	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2012	4,800,000	$0.33	1.17
	Granted	1,600,000	0.3	4.34
	Exercised	320,000	0.25	--
	Expired / cancelled	5,550,000	$0.32	-
	Balance, December 31, 2013	530,000	$0.39	4.25

Stock_Options_and_Warrants_Dis2

Stock Options and Warrants Disclosure: Schedule of warrant activity (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Schedule of warrant activity	'
		Number of	Weighted average	Weighted average
		Warrants	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2012	300,000	$0.45	2
	Granted	6,000,000	0.25	3
	Exercised	2,870,000	0.25	--
	Expired / cancelled	--	--	--
	Balance, December 31, 2013	3,430,000	$0.35	2.04

Operating_Leases_Disclosure_Fu

Operating Leases Disclosure: Future Minimum Rental Payments for Operating Leases (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Future Minimum Rental Payments for Operating Leases	'
		Monthly Basic Rent	Annual Basic Rent
	2014	7,299	87,582
	2015	7,299	87,582
	2016	7,299	74,891
	2017	7,299	43,884
			293,939

Income_Tax_Disclosure_Schedule

Income Tax Disclosure: Schedule of Deferred Tax Asset (Tables)	12 Months Ended
	Dec. 31, 2013
Tables/Schedules	'
Schedule of Deferred Tax Asset	'
		2013		2012
	Net operating loss carryforward	$	2,386,246	$	1,007,291
	Total deferred tax assets		835,186		352,552
	Less: Valuation allowance		-835,186		-352,552
	Net deferred tax assets	$	--	$	--

Recovered_Sheet9

Summary of Significant Accounting Practices: Property and Equipment Policy: Propertyt and Equipment, Estimated Service Lives (Details)	12 Months Ended
	Dec. 31, 2013
Software and Software Development Costs	'
Property, Plant and Equipment, Useful Life	'3 years
Computer Equipment	'
Property, Plant and Equipment, Useful Life	'5 years
Equipment	'
Property, Plant and Equipment, Useful Life	'5 years
Furniture and Fixtures	'
Property, Plant and Equipment, Useful Life	'7 years
Leasehold Improvements	'
Property, Plant and Equipment, Useful Life	'39 years

Recovered_Sheet10

Summary of Significant Accounting Practices: Reclassifications Policy (Details) (USD $)	12 Months Ended
	Dec. 31, 2012
Details	'
Prior Period Reclassification Adjustment	$36,000

Going_Concern_Details

Going Concern (Details) (USD $)	177 Months Ended
	Dec. 31, 2013
Details	'
Net losses since inception	$3,763,752

Restricted_Cash_Disclosure_Det

Restricted Cash Disclosure (Details) (USD $)	Dec. 31, 2013
Details	'
Amount of cash classified as restricted	$173,772

Marketable_Securities_and_Inve3

Marketable Securities and Investments Disclosure (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Impairment of investments in marketable securities	'	$27,896
Other comprehensive income (loss), net of tax, on investments	1,956	'
Canaccord Genuity Wealth Management	'	'
Proceeds from sale of investments	$100	'

Marketable_Securities_and_Inve4

Marketable Securities and Investments Disclosure: Schedule of Available for Sale Marketable Securities (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Details	'	'
Cost of equity securities	$1,315	$29,211
Unrealized gain	1,805	'
Value of marketable securities held	3,120	1,315
Realized gains on available-for-sale marketable securities	'	($27,896)

Marketable_Securities_and_Inve5

Marketable Securities and Investments Disclosure: Schedule of Unrealized Gain (Loss) on Investments (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Details	'	'
Unrealized gains, other comprehensive income	$1,956	($27,896)

Inventory_Disclosure_Schedule_1

Inventory Disclosure: Schedule of Inventory (Details) (USD $)	Dec. 31, 2013
Details	'
Finished goods	$211,708
Raw materials	119,233
Total inventory	$330,941

Property_and_Equipment_Disclos2

Property and Equipment Disclosure: Schedule of Property and Equipment (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Property, Plant and Equipment, Gross	$55,263	$16,635
Accumulated amortization	-16,830	-13,494
Property and equipment, net	38,433	3,141
Computer Equipment	'	'
Property, Plant and Equipment, Gross	34,623	13,163
Furniture and Fixtures	'	'
Property, Plant and Equipment, Gross	19,440	3,472
Leasehold Improvements	'	'
Property, Plant and Equipment, Gross	$1,200	'

Property_and_Equipment_Disclos3

Property and Equipment Disclosure (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Details	'	'
Depreciation expense	$3,336	$3,022

Website_Disclosure_Details

Website Disclosure (Details) (USD $)	Oct. 21, 2011	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2013
		www.checkinsave.com	www.checkinsave.com	www.Gameplan.com
Common stock issued as payment of referral fee	50,000	'	'	'
Common stock issued, value of referral fee	$18,500	'	'	'
Amortization expense	'	18,781	75,152	47,615
Costs to develop new website	'	$219,529	'	'

Website_Disclosure_Summary_of_2

Website Disclosure: Summary of www.checkinsave.com Website (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Website, net	$218,427	$137,480
www.checkinsave.com	'	'
Website, gross	228,500	228,500
Accumulated amortization, website	-109,800	-91,020
Impairment of website	-118,700	'
Website, net	'	$137,480

Website_Disclosure_Summary_of_3

Website Disclosure: Summary of www.gameplan.com Website (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Website, net	$218,427	$137,480
www.Gameplan.com	'	'
Website, gross	219,529	'
Accumulated amortization, website	-47,615	'
Website, net	$171,914	'

Intellectual_Property_Disclosu1

Intellectual Property Disclosure (Details) (USD $)	Feb. 07, 2013
Historical cost	$46,513
IP Agreement	'
Shares issued for acquisition	11,000,000

Related_Party_Transactions_Det

Related Party Transactions (Details) (USD $)	12 Months Ended
	Dec. 31, 2013
Details	'
Stock payable balance, related party, for compensation	$30,000
Salaries payable	6,000
Amount borrowed	4,500
Amount borrowed from related party	250,000
Salaries expense and payable	$158,333

Notes_Payable_Disclosure_Sched1

Notes Payable Disclosure: Schedule of Notes Payable (Details) (USD $)	Dec. 31, 2013
Notes Payable	$4,625
Matures February 10, 2014	'
Notes Payable	2,758
Matures April 17 2014	'
Notes Payable	$1,867

Notes_Payable_Disclosure_Detai

Notes Payable Disclosure (Details) (USD $)	12 Months Ended
	Dec. 31, 2013
Details	'
Interest expense (notes payable)	$1,157

Contingent_Liability_Disclosur1

Contingent Liability Disclosure (Details) (USD $)	12 Months Ended
	Dec. 31, 2013
Stock repurchase liability net of the unamortized discount	$107,500
interest expense related to the stock repurchase liability	8,500
Purchase agreement for gameplan.com	'
Restricted common stock issued	150,000
Fair value of restricted common stock issued	$99,000

Stockholders_Equity_Disclosure1

Stockholders' Equity Disclosure (Details) (USD $)

12 Months Ended

Dec. 31, 2013

Dec. 31, 2002

Dec. 31, 2007

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2007

Dec. 31, 2008

Dec. 31, 2011

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2011

Dec. 31, 2011

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2013

Dec. 31, 2012

Dec. 31, 2013

Founders Shares

Reorganization agreement

Private placements

Private placements

Private placements

Cash Proceeds

Services Rendered

Subscription payable for services

Purchase of Assets

Purchase of Assets

Payment of Referral Fee

Intellectual Property Purchase Agreement

13-Feb-13

14-Feb-13

21-Feb-13

25-Feb-13

Non-qualified stock options

Warrant Assignment

Unit Offering

Former Chief Financial Officer

Former Chief Financial Officer

Sponsorship Agreement

Common stock issued

'

10,930,000

'

158,456

'

11,070,000

550,000

200,000

200,000

150,000

500,000

50,000

11,000,000

'

'

'

'

320,000

1,920,000

550,000

'

'

'

Common stock cancelled

'

'

8,450,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Proceeds/value from issuance of common stock

'

'

'

$76,484

$50,000

$436,173

$387,500

$90,000

$74,000

$99,000

$210,000

$18,500

'

'

'

'

'

$80,000

$580,000

$137,500

'

'

'

Common stock payable, amount recorded

'

'

'

'

50,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

7,500

22,500

13,800

Equity units issued

'

'

'

'

'

'

'

'

'

'

'

'

'

100,000

3,500,000

100,000

2,300,000

'

'

'

'

'

'

Proceeds/value from issuance of units

'

'

'

'

'

'

'

'

'

'

'

'

'

$10,000

$300,000

$10,000

$230,000

'

'

'

'

'

'

Description of units

'Each Unit consists of one share of the Company’s common stock and one purchase warrant. Each warrant entitles the holder to purchase one additional share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance.

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Common stock payable, shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

20,000

Stock_Options_and_Warrants_Dis3

Stock Options and Warrants Disclosure (Details) (USD $)	Feb. 27, 2013	Sep. 22, 2011	Dec. 22, 2008	Dec. 22, 2008	Dec. 31, 2013	Sep. 13, 2011	Feb. 24, 2012	Dec. 31, 2013	Dec. 04, 2013
				Certain officers	Consultants of the Company	Consultants of the Company	Executive compensation agreement, President	2013 Stock Option Plan	2013 Stock Option Plan
Stock Option Plan, number of options authorized for issuance	2,600,000	'	1,400,000	'	'	'	'	'	'
Stock options granted	'	'	'	600,000	'	200,000	4,000,000	1,100,000	500,000
Stock options granted, fair value estimate	'	'	'	$305,940	'	$12,820	$368,000	$357,860	$219,550
Stock options granted, stock-based compensation expense	'	'	'	'	8,213	'	'	189,498	'
Warrants issued for services	'	300,000	'	'	'	'	'	'	'
Warrants issued, value of services	'	$53,160	'	'	'	'	'	'	'
Exercise price, warrants issued for services	'	$0.45	'	'	'	'	'	'	'

Stock_Options_and_Warrants_Dis4

Stock Options and Warrants Disclosure: Schedule of Share-based Compensation, Stock Options, Activity (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Details	'	'
Number of options outstanding	530,000	4,800,000
Weighted average exercise price per share	$0.39	$0.33
Weighted average remaining contractual life (in years)	4.25	1.17
Options granted	1,600,000	'
Weighted average exercise price, options granted	$0.30	'
Weighted average remaining contractual life (in years), options granted	4.34	'
Options exercised	320,000	'
Weighted average exercise price, options exercised	$0.25	'
Options expired / cancelled	5,550,000	'
Weighted average exercise price, options expired/cancelled	$0.32	'

Stock_Options_and_Warrants_Dis5

Stock Options and Warrants Disclosure: Schedule of warrant activity (Details)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Details	'	'
Number of warrants outstanding	3,430,000	300,000
Weighted averageremainingcontractual life, warrants	2.04	2
Warrants granted	6,000,000	'
Weighted averageremainingcontractual life, warrants granted	3	'
Warrants exercised	2,870,000	'

Operating_Leases_Disclosure_De

Operating Leases Disclosure (Details) (USD $)	12 Months Ended
	Dec. 31, 2013	Dec. 31, 2012
Rent expense	$51,817	$24,000
Office space	'	'
Monthly Rent	5,486	'
Warehouse space	'	'
Monthly Rent	$1,813	'

Operating_Leases_Disclosure_Fu1

Operating Leases Disclosure: Future Minimum Rental Payments for Operating Leases (Details) (USD $)	Dec. 31, 2013
Details	'
Minimum annual lease payments, 2014	$87,582
Minimum annual lease payments, 2015	87,582
Minimum annual lease payments, 2016	74,891
Minimum annual lease payments, 2017	43,884
Total minimum lease payments due	$293,939

Income_Tax_Disclosure_Schedule1

Income Tax Disclosure: Schedule of Deferred Tax Asset (Details) (USD $)	Dec. 31, 2013	Dec. 31, 2012
Details	'	'
Net operating loss carryforward	$2,386,246	$1,007,291
Total deferred tax assets	835,186	352,552
Valuation allowance	($835,186)	($352,552)

Subsequent_Events_Details

Subsequent Events (Details) (USD $)	5-May-14	5-May-14	Jun. 03, 2014	Apr. 22, 2014	Apr. 16, 2014	Apr. 11, 2014	Feb. 19, 2014	Apr. 22, 2014	Apr. 29, 2014
	Employment Agreement, Chief Technology Officer	Employment Agreement, Chief Sales Officer	Employment Agreement, Chief Executive Officer	Unregistered Sales of Securities	Unregistered Sales of Securities	Unregistered Sales of Securities	Unregistered Sales of Securities	Sponsorship Agreement Payable	Noncash Transaction
Annual base salary	$120,000	$60,000	$120,000	'	'	'	'	'	'
Common stock option	2,500,000	2,000,000	2,500,000	'	'	'	'	'	'
Proceeds from issuance of common stock	'	'	'	$50,400	$41,500	$120,000	$50,000	'	'
Shares of common stock issued	'	'	'	262,728	415,000	1,200,000	416,667	20,000	70,000