Document_and_Entity_Informatio
Document and Entity Information | 3 Months Ended |
Mar. 31, 2014 | |
Document and Entity Information: | ' |
Entity Registrant Name | 'Game Plan Holdings, Inc. |
Document Type | '10-Q |
Document Period End Date | 31-Mar-14 |
Amendment Flag | 'false |
Entity Central Index Key | '0001456090 |
Current Fiscal Year End Date | '--12-31 |
Entity Common Stock, Shares Outstanding | 35,148,456 |
Entity Filer Category | 'Smaller Reporting Company |
Entity Current Reporting Status | 'Yes |
Entity Voluntary Filers | 'No |
Entity Well-known Seasoned Issuer | 'No |
Document Fiscal Year Focus | '2014 |
Document Fiscal Period Focus | 'Q1 |
Balance_Sheets
Balance Sheets (USD $) | Mar. 31, 2014 | Dec. 31, 2013 |
Current assets: | ' | ' |
Cash | $4,406 | $4,918 |
Restricted cash | 59,743 | 173,772 |
Marketable securities | 2,108 | 3,120 |
Accounts receivable | 7,028 | 7,824 |
Inventory | 310,686 | 330,941 |
Prepaids | 14,661 | 21,031 |
Total current assets | 398,632 | 541,606 |
Property and equipment, net | 36,251 | 38,433 |
Intangible assets | ' | ' |
Intellectual property | 46,513 | 46,513 |
Website, net | 124,299 | 171,914 |
Total intangible assets | 170,812 | 218,427 |
Other assets | ' | ' |
Security deposit | 36,887 | 36,887 |
Total assets | 642,582 | 835,353 |
Current liabilities | ' | ' |
Accounts payable and accrued liabilities | 215,609 | 244,826 |
Accounts payable and accrued liabilities - related party | 247,410 | 194,333 |
Note payable, current | ' | 4,625 |
Due to related party | 254,500 | 254,500 |
Stock repurchase liability, net - current | 116,000 | ' |
Total current liabilities | 833,519 | 698,284 |
Long term liabilities | ' | ' |
Stock repurchase liability, net | 116,000 | 107,500 |
Total long term liabilities | ' | 107,500 |
Total liabilities | 833,519 | 805,784 |
Stockholders' equity | ' | ' |
Common stock value | 35,148 | 35,148 |
Additional paid-in capital | 3,565,859 | 3,565,859 |
Common stock payable | 238,783 | 188,800 |
Accumulated other comprehensive income | 2,502 | 3,514 |
Deficit accumulated during development stage | 4,033,229 | 3,763,752 |
Total stockholders' equity | -190,937 | 29,569 |
Total liabilities and stockholders' equity | $642,582 | $835,353 |
Balance_Sheets_Parenthetical
Balance Sheets (Parenthetical) (USD $) | Mar. 31, 2014 | Dec. 31, 2013 |
Balance Sheets | ' | ' |
Common stock, par value | $0.00 | $0.00 |
Common stock, shares authorized | 100,000,000 | 100,000,000 |
Common stock, shares issued | 35,148,456 | 35,148,456 |
Common stock, shares outstanding | 35,148,456 | 35,148,456 |
Statements_of_Operations_and_C
Statements of Operations and Comprehensive Loss (USD $) | 3 Months Ended | 180 Months Ended | |
Mar. 31, 2014 | Mar. 31, 2013 | Mar. 31, 2014 | |
Income Statement | ' | ' | ' |
Net sales | $41,755 | ' | $84,400 |
Cost of goods sold | 17,642 | ' | 37,181 |
Gross profit | 24,113 | ' | 47,219 |
Operating expenses: | ' | ' | ' |
General and administrative | 130,241 | 29,599 | 1,335,131 |
Computer and website expenses | 9,590 | 1,441 | 299,760 |
Impairment of website | ' | ' | 136,240 |
Stock-based compensation | ' | 15,712 | 645,982 |
Professional fees | 36,664 | 73,233 | 660,203 |
Wages and payroll expenses | 107,774 | 6,000 | 1,038,351 |
Total operating expenses | 284,269 | 125,985 | 4,115,667 |
Other income (expense): | ' | ' | ' |
Other income | ' | ' | 703 |
Gain on sale of marketable securities | ' | ' | 61,819 |
Loss on impairment of marketable securities | ' | ' | -36,820 |
Interest income | 26 | 285 | 28,789 |
Foreign currency transaction loss | ' | ' | -5 |
Interest expense | -9,347 | ' | -19,267 |
Total other income (expenses) | -9,321 | 285 | 35,219 |
Net loss | -269,477 | -125,700 | -4,033,229 |
Other comprehensive income (loss), net of tax: | ' | ' | ' |
Foreign currency translation adjustments | ' | ' | 1,558 |
Unrealized gain (loss) on marketable securities | -1,012 | 7,007 | 944 |
Other comprehensive income (loss) | -1,012 | 7,007 | 2,502 |
Comprehensive loss | ($270,489) | ($118,693) | ($4,030,727) |
Basic loss per common share | ($0.01) | ($0.01) | ' |
Weighted average number of shares outstanding | 35,148,456 | 24,468,889 | ' |
Statements_of_Cash_Flows
Statements of Cash Flows (USD $) | 3 Months Ended | 180 Months Ended | |
Mar. 31, 2014 | Mar. 31, 2013 | Mar. 31, 2014 | |
Operating activities | ' | ' | ' |
Net Loss | ($269,477) | ($125,700) | ($4,033,229) |
Adjustments to reconcile net loss to net cash used in operating activities: | ' | ' | ' |
Depreciation and amortization | 49,797 | 19,367 | 241,001 |
Gain on sale of marketable securities- | ' | ' | -61,819 |
Impairment of marketable securities | ' | ' | 36,820 |
Impairment of website | ' | ' | 136,240 |
Stock-based compensation | ' | 15,712 | 1,034,923 |
Accrued interest expense related to stock repurchase liability | 8,500 | ' | 17,000 |
Changes in operating assets and liabilities: | ' | ' | ' |
(Decrease) increase in accounts receivable | 796 | ' | -7,028 |
(Increase) decrease in prepaids | 6,370 | -17,980 | 88,985 |
Decrease (increase) in inventory | 20,255 | ' | -310,686 |
Decrease in related party receivable | ' | ' | 2,450 |
Increase in other receivable | ' | ' | -5,800 |
Decrease in security deposit | ' | ' | -34,587 |
(Decrease) increase in accounts payable and accrued liabilities | -29,217 | 9,051 | 251,743 |
Increase in accounts payable and accrued liabilities - related party | 53,077 | 9,051 | 247,410 |
Net cash used in operating activities | -159,898 | -99,550 | -2,396,577 |
Investing activities | ' | ' | ' |
(Decrease) increase in restricted cash | -114,029 | ' | 59,743 |
Change in other investments | ' | ' | 2,450 |
Purchases of marketable securities | ' | ' | 197,140 |
Sales of marketable securities | ' | ' | 221,874 |
Purchase of intangible assets | ' | ' | 34,500 |
Investment in development of website | ' | ' | 120,529 |
Purchase of fixed assets | ' | 640 | 55,262 |
Net cash used in investing activities | 114,029 | -640 | -247,750 |
Financing activities | ' | ' | ' |
Proceeds from note payable | ' | ' | 28,117 |
Payment on note payable | 4,625 | ' | 28,117 |
Proceeds from related party | ' | ' | 431,798 |
Payments on related party advances | ' | 72,267 | 177,298 |
Proceeds from sale of common stock | 49,982 | 550,000 | 2,393,825 |
Net cash provided by financing activities | 45,357 | 477,733 | 2,648,325 |
Net increase (decrease) increase in cash | -512 | 377,543 | 3,998 |
Effect of foreign currency translation adjustment | ' | ' | 408 |
Cash - beginning of the period | 4,918 | 3,453 | ' |
Cash - end of the period | 4,406 | 380,996 | 4,406 |
Supplemental disclosure of cash flow information: | ' | ' | ' |
Interest paid | 846 | ' | 2,141 |
Income taxes paid | ' | ' | ' |
Non-cash investing and financing activities: | ' | ' | ' |
Shares issued for settlement of accounts payable | ' | ' | 35,883 |
Shares issued for prepaid legal fees | ' | ' | 7,824 |
Shares issued for prepaid consulting fees | ' | ' | 92,322 |
Shares issued for intangible assets | ' | 46,513 | 275,013 |
Shares issued for website costs | ' | ' | $99,000 |
Organization_and_Business_of_C
Organization and Business of Company | 3 Months Ended |
Mar. 31, 2014 | |
Notes | ' |
Organization and Business of Company | ' |
NOTE 1. ORGANIZATION AND BUSINESS OF COMPANY | |
HJS Technology, Inc. (A Development Stage Company) was incorporated on March 25, 1999 under the laws of the State of Nevada. The Company developed a business plan around a concept entitled www.close2here.com. This concept failed to get off the ground and the business plan was shut down in 2005. On May 31, 2007, HJS Technology, Inc. changed its name to Game Plan Holdings, Inc. (the “Company”). Game Plan Holdings owns and operates a social networking website, www.Hazzsports.com (“Hazzsports.com”). Hazzsports.com is an online social networking website that offers an interactive resource for sports enthusiasts. In accordance with Financial Accounting Standards Board’s Accounting Standards Codification (“ASC”) No. 915 the Company is considered to be in the development stage. | |
On December 31, 2007, a Reorganization Agreement was entered into by and between Game Plan Holdings Canada, a corporation formed under the laws of the country of Canada (“Game Plan Canada”), and Game Plan Holdings, Inc. (“Game Plan USA”). The agreement reorganized the capital structure of Game Plan Canada and Game Plan USA by exchanging all of Game Plan Canada Shares totaling 11,070,000 shares on a one-for-one basis with Game Plan USA shares held by existing shareholders of the Company. Consequently, there were no new shares issued related to the 11,070,000 shares exchanged by Game Plan USA to Game Plan Canada. Under the Reorganization Agreement, Game Plan USA also agreed to the cancelation of 8,032,000 and 418,000 shares (total of 8,450,000 shares) of its common stock, as well as, transfer 2,148,000 shares of common stock of Game Plan USA held by certain shareholders to the Company’s President, Charles Hazzard. Upon completion of the Game Plan USA Reorganization and the exchange of the shares, all of the shares of Game Plan Canada were canceled and all the assets held by Game Plan Canada were assigned to Game Plan USA. Prior to the Reorganization Agreement, Game Plan USA developed the social networking website, www.Hazzsports.com which was principally funded by Game Plan Canada through capital it had raised. Since both Game Plan USA and Game Plan Canada were co-dependent upon each other both financially and intellectually prior to the Reorganization Agreement, the Company has accounted for this transaction as a recapitalization of both companies under a pooling of interest whereby the history of both companies have been integrated. | |
On September 13, 2011, the Company entered into an asset purchase agreement (the “Asset Purchase Agreement”) with Vantage Assets Holdings, Inc. which closed on October 21, 2011. Pursuant to the Asset Purchase Agreement, the Company acquired the website www.checkinsave.com (“CheckinSave”), a social networking website where users check-in to locations via a mobile application or using the website, and accrue points for their check-ins as well as check-ins of their connections through the site. The points can be redeemed for discount coupons and deals at various registered venues. The site launched on September 15, 2011. | |
On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all right, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”). In exchange, the Company issued 11,000,000 shares of common stock to Sportingblood. | |
Prior to execution of the IP Agreement, Charles Hazzard and Christina Mabanta-Hazzard were the majority shareholders of the Company, where they collectively owned 10,000,000 shares of common stock of the Company. Upon issuance of 11,000,000 shares of common stock in exchange for the intellectual property of Sporting Blood, there were a total of 26,050,000 shares of common stock outstanding. Additionally, in a separate transaction, Andrew Bachman, owner of Sporting Blood, purchased 5,000,000 shares of common stock from Charles Hazzard and Christina Mabanta-Hazzard. These transactions resulted in a change in control of the Company, providing a controlling interest to the new Chief Executive Officer and President of the Company, Andrew Bachman. | |
On or about December 9, 2013, Andrew Bachman was served with a lawsuit filed by the United States Federal Trade Commission (“FTC”) in the United States District Court for the Central District of California. The complaint alleged, among other things, that Mr. Bachman’s former employer, Tatto, Inc. and other potentially affiliated entities, engaged in deceptive and unfair billing practices in violation of the Federal Trade Commission Act. The FTC lawsuit contends that Mr. Bachman was an officer of Tatto, Inc., one of the named corporate defendants. The Company was not a named party in the complaint and the FTC did not allege any wrongdoing on the part of the Company. Due to Andrew Bachman’s control of the Company, the Company’s bank accounts were temporarily frozen. By December 19, 2013, a United States District Court judge ordered $114,039 to be released to the Company. The balance of the Company’s cash, which was approximately $59,733, remained frozen and could not be accessed. The Company believes this is due to the fact that these monies were traceable to a recent investment made by Mr. Bachman. These investment funds may have been earned while Mr. Bachman worked at Tatto, Inc. and therefore the FTC and its receiver asserted a claim against these funds. Mr. Bachman did not receive consideration from the Company after this investment because the FTC lawsuit interrupted the process. As of May 13, 2014, $59,733 remains frozen and cannot be accessed. | |
As part of the FTC litigation, 14,703,579 shares of the Company’s common stock held by Mr. Bachman and a family member were frozen. On February 25, 2014, subsequent to these financial statements, the Court entered an order modifying the asset freeze in such a way that allows Mr. Bachman and that certain family member to sell the 14,703,579 shares for no less than $159,733. The sale must be completed within a 120-day period following the entry of the February 25, 2014 order. The Bachman shares may be sold either to the Company or to an independent investor. The Company is permitted to use or contribute the $59,733 currently frozen in its bank account. The Company will have no claim to the proceeds of any sale. Once Mr. Bachman’s shares are sold, the FTC and its receiver will release any claims they may have in relation to the 14,203,579 shares. Additionally, the FTC and the receiver will release the Company from any claims related to certain investments made by Mr. Bachman and the transactions giving rise to Mr. Bachman’s or a family member’s ownership of the 14,703,579 shares. | |
On February 11, 2014, after these financial statements, Mr. Bachman resigned as an officer and a member of the Company’s Board of Directors. | |
Subsequent to the date of these financial statements, on May 1, 2014, Mr. Alexander Karsos accepted appointment as the Company’s Chief Financial Officer and Secretary. Mr. Zach Allia accepted appointment as the Company’s Chief Technology Officer and a member of the Board of Directors on May 5, 2014. The Company’s new Chief Sales Officer, Brett Maloley, accepted appointment on May 5, 2014. Mr. Maloley simultaneously accepted appointment as a director. On June 3, 2014, Mr. James Dingman was appointed President, Chief Executive Officer, and Chairman of the Board of Directors. Prior to this appointment, Mr. Dingman was one of the Company’s directors. Ralph Anderson was also appointed to the Company’s Board of Directors on June 3, 2014. | |
The Company is now focused upon its competition within the nutritional supplements industry with the Game Plan line of nutritional supplements, some of which are specially formulated to be NSF Certified to ensure they do not included banned substances for athletes. The Company developed an online platform through which fitness professionals, coaches, and other individuals can sell nutritional supplements and earn commissions on the sale. The Company’s platform is live at gameplan.com. |
Summary_of_Significant_Account
Summary of Significant Accounting Practices | 3 Months Ended | ||||||||
Mar. 31, 2014 | |||||||||
Notes | ' | ||||||||
Summary of Significant Accounting Practices | ' | ||||||||
NOTE 2. SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES | |||||||||
Cash and Cash Equivalents | |||||||||
For the purpose of the statement of cash flows, cash equivalents include all highly liquid investments with original maturities of three months or less. | |||||||||
Earnings (Loss) per Share | |||||||||
The basic earnings (loss) per common share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. The diluted earnings (loss) per share are calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. Common stock equivalent shares are excluded from the computation if their effect is antidilutive. | |||||||||
Use of Estimates | |||||||||
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. | |||||||||
Revenue and Cost Recognition | |||||||||
The Company generally recognizes revenue upon delivery and when both the title and risk and rewards pass to the customers. Product sales are recognized net of product returns and discounts. Net sales include product sales and shipping and handling revenues. Shipping and handling costs paid by the Company are included in cost of sales. The Company generally receives the net sales price in accordance with the payment terms, which are net 30, or through credit card payments at the point of sale for online customers prior to the delivery of the products. Customers may return the Company's products within 45 days of purchase provided the products are in their original sealed container and in resalable condition. Allowances for product returns are provided at the time the sale is recorded. This accrual is based upon historical return rates by product types. | |||||||||
Inventories | |||||||||
Inventories are comprised of finished goods, goods in the process of being assembled into finished goods and raw product. The inventories are stated at the lower of cost or market value using a weighted average methodology. The Company estimates the net realizable value of inventory based on when a product is close to expiration and is not expected to be sold, when a product has reached its expiration date, or when a product is not expected to be sellable. In determining the reserves for these products consideration is given to factors such as inventory on hand, remaining shelf life, anticipated demand, and expected market conditions. | |||||||||
The reserve for obsolescence for the three months ended March 31, 2014 and the year ended December 31, 2013 was $-0-. | |||||||||
Accounts receivable | |||||||||
The Company reports receivables at gross amounts due from customers. The Company uses the allowance method to account for uncollectible accounts receivable. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. The allowance for doubtful accounts is estimated based upon historical experience. Account balances are charged off against the allowance when the Company believes it is probable the receivable will not be recovered. Management believes that there are no concentrations of credit risk for which an allowance has not been established. Although management believes that the allowance is adequate, it is possible that the estimated amount of cash collections with respect to accounts receivable could change. Accounts receivable are presented net of an allowance for doubtful accounts of $-0- and $-0- at March 31, 2014 and December 31, 2013, respectively. | |||||||||
Fair Value Accounting for Financial Instruments | |||||||||
As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC (“ASC 820-10”), fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions. | |||||||||
The three levels of the fair value hierarchy are described below: | |||||||||
Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities; | |||||||||
Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability; | |||||||||
Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity). | |||||||||
Pursuant to ASC 825, the fair value of cash and marketable securities is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of cash, marketable securities, receivables, accounts payable and accrued liabilities, and other payables approximate their current fair values because of their nature and respective relatively short maturity dates or durations. | |||||||||
Assets measured at fair value on a recurring basis were presented on the Company’s balance sheets as of March 31, 2014 and December 31, 2013 as follows: | |||||||||
Fair Value Measurements as of March 31, 2014 Using: | |||||||||
Total | Quoted | Significant | Significant | ||||||
Carrying | Market | Other | Unobservable | ||||||
Value as of | Prices in | Observable | Inputs | ||||||
Active | Inputs | ||||||||
Markets | |||||||||
12/31/13 | (Level 1) | (Level 2) | (Level 3) | ||||||
Assets: | |||||||||
Equity securities | $ | 2,108 | $ | 2,108 | $ | 0 | $ | 0 | |
Total | $ | 2,108 | $ | 2,108 | $ | 0 | $ | 0 | |
Fair Value Measurements as of December 31, 2013 Using: | |||||||||
Total | Quoted | Significant | Significant | ||||||
Carrying | Market | Other | Unobservable | ||||||
Value as of | Prices in | Observable | Inputs | ||||||
Active | Inputs | ||||||||
Markets | |||||||||
12/31/12 | (Level 1) | (Level 2) | (Level 3) | ||||||
Assets: | |||||||||
Equity securities | $ | 3,120 | $ | 3,120 | $ | 0 | $ | 0 | |
Total | $ | 3,120 | $ | 3,120 | $ | 0 | $ | 0 | |
Property and Equipment | |||||||||
Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for in amounts sufficient to relate the cost of depreciable assets to operations over their estimated service lives, principally on a straight-line basis. Estimated service lives of property and equipment are as follows: | |||||||||
Description | Estimated Life | ||||||||
Software | 3 years | ||||||||
Computers | 5 years | ||||||||
Equipment | 5 years | ||||||||
Furniture and fixtures | 7 years | ||||||||
Leasehold improvements | 39 years | ||||||||
Concentrations of Credit Risk | |||||||||
Credit risk represents the accounting loss that would be recognized at the reporting date if counter parties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counter parties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions described below. | |||||||||
Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash, restricted cash, accounts receivable, and marketable debt securities. The primary focus of the Company’s investment strategy is to preserve capital and meet liquidity requirements. The Company’s investment policy addresses the level of credit exposure by limiting the concentration in any one corporate issuer or sector. To manage the risk exposure, the Company maintains its portfolio of cash and cash equivalents and short-term and long-term investments. | |||||||||
Impairment of Long-lived Assets | |||||||||
Intangibles and long-lived asset groups are tested for recoverability when changes in circumstances indicate the carrying value may not be recoverable, for example, when there are material adverse changes in projected revenues or expenses, significant underperformance relative to historical or projected operating results, and significant negative industry or economic trends. We also perform a test for recoverability when management has committed to a plan to sell or otherwise dispose of an asset group and the plan is expected to be completed within a year. We evaluate recoverability of an asset group by comparing its carrying value to the future net undiscounted cash flows that we expect will be generated by the asset group. If the comparison indicates that the carrying value of an asset group is not recoverable, we recognize an impairment loss for the excess of carrying value over the estimated fair value. When an impairment loss is recognized for assets to be held and used, we depreciate the adjusted carrying amount of those assets over their remaining useful life. | |||||||||
Income Taxes | |||||||||
The Company accounts for its income taxes in accordance with ASC No. 740, "Income Taxes". Under Statement 740, a liability method is used whereby deferred tax assets and liabilities are determined based on temporary differences between basis used for financial reporting and income tax reporting purposes. Income taxes are provided based on tax rates in effect at the time such temporary differences are expected to reverse. A valuation allowance is provided for certain deferred tax assets if it is more likely than not, that the Company will not realize the tax assets through future operations. No provision for income taxes is included in the statement due to its immaterial amount, net of the allowance account, based on the likelihood of the Company to utilize the loss carry-forward. | |||||||||
Stock-based compensation | |||||||||
The Company records stock based compensation in accordance with the guidance in ASC Topic 718 which requires the Company to recognize expenses related to the fair value of its stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award. | |||||||||
ASC 505, "Compensation-Stock Compensation", establishes standards for the accounting for transactions in which an entity exchanges its equity instruments to non-employees for goods or services. Under this transition method, stock compensation expense includes compensation expense for all stock-based compensation awards granted on or after January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of ASC 505. | |||||||||
Other Comprehensive Income (Loss) | |||||||||
Marketable securities held by Morgan Stanley Wealth Management (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities. Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available for-sale-securities. Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss). Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers. | |||||||||
Recent Accounting Pronouncements | |||||||||
The Company has evaluated recent accounting pronouncements through December 1, 2013 and believes that none of them will have a material effect on the Company’s financial position, results of operations or cash. |
Going_Concern
Going Concern | 3 Months Ended |
Mar. 31, 2014 | |
Notes | ' |
Going Concern | ' |
NOTE 3. GOING CONCERN | |
The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in the notes to the financial statements the Company has not established a source of revenue sufficient for sustainability and has experienced recurring net operating losses. This raises substantial doubt about the Company’s ability to continue as a going concern. As shown on the accompanying financial statements, the Company has incurred a net loss of 4,033,229 for the period from inception (March 25, 1999) to March 31, 2014. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. | |
The Company’s activities to date have been supported by equity financing. Management continues to seek funding from its shareholders and other qualified investors to pursue its business plan. The financial statements do not include any adjustments that might result from the outcome of this uncertainty. |
Restricted_Cash_Disclosure
Restricted Cash Disclosure | 3 Months Ended |
Mar. 31, 2014 | |
Notes | ' |
Restricted Cash Disclosure | ' |
NOTE 4. RESTRICTED CASH | |
Around December 9, 2013, as a result of the FTC litigation involving the Company’s former officer and director, Andrew Bachman, the Company’s bank accounts were frozen. On December 19, 2013, the Court presiding over the litigation ordered $114,039 unfrozen and released to the Company at a separate banking institution. Despite being unfrozen by the Court’s order, the bank needed time to process the court order and transfer the $114,039 to the Company’s new banking institution. As a result, the Company did not have access to the $114,039 until approximately January 6, 2014. The remaining $59,743 was not released and the Company will not recover this money. As a result of these events, the Company has classified $173,772 and $59,743 as restricted cash as of December 31, 2013 and March 31, 2014, respectively. As previously disclosed in the Company’s 2013 10K (Note 1, pg. 29, as well as Note 17, pg. 45), the Company is permitted to use the $59,743 as part of an effort to repurchase Mr. Bachman’s shares or contribute it to another investor’s acquisition. As of the date of this report, the Company may use this $59,743 as part of the repurchase of Mr. Bachman’s shares, and the Company will not receive this $59,743 back in the form of cash. |
Marketable_Securities_and_Inve
Marketable Securities and Investments Disclosure | 3 Months Ended | |||||||||||
Mar. 31, 2014 | ||||||||||||
Notes | ' | |||||||||||
Marketable Securities and Investments Disclosure | ' | |||||||||||
NOTE 5. MARKETABLE SECURITIES AND INVESTMENTS | ||||||||||||
Marketable securities were held by Canaccord Genuity Wealth Management and Morgan Stanley Wealth Management (the holding companies) for an indefinite period of time and thus are classified as available-for-sale securities. Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available-for-sale securities. Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss). Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers. | ||||||||||||
During the year ended December 31, 2013, the Company sold its entire position in an investment held by Canaccord Genuity Wealth Management for $100. Another position was written off as worthless. The proceeds from the sale were used to partially offset annual brokerage charges. The balance of brokerage charges due were written off by the broker. | ||||||||||||
The following is a summary of available-for-sale marketable securities as of March 31, 2014 and December 31, 2013: | ||||||||||||
31-Mar-14 | ||||||||||||
Cost | Unrealized | Unrealized | Market or | |||||||||
Gain | (Losses) | Fair Value | ||||||||||
Equity securities | $ | 1,315 | $ | 793 | $ | -- | $ | 2,108 | ||||
Total | $ | 1,315 | $ | 793 | $ | -- | $ | 2,108 | ||||
31-Dec-13 | ||||||||||||
Cost | Realized | Realized | Market or | |||||||||
Gain | (Losses) | Fair Value | ||||||||||
Equity securities | $ | 1,315 | $ | 2,108 | $ | -- | $ | 3,120 | ||||
Total | $ | 1,315 | $ | 2,108 | $ | -- | $ | 3,120 | ||||
The following is a summary of unrealized gains and losses as presented in Other Comprehensive Income as of March 31, 2014 and March 31, 2013: | ||||||||||||
31-Mar-14 | ||||||||||||
Unrealized | Unrealized | Other | ||||||||||
Unrealized | (Losses) | (Losses) | Comprehensive | |||||||||
Description | (Loss) | Short Term | Long Term | Income (Loss) | ||||||||
Equity Securities | $ | -1,012 | $ | -- | $ | -- | $ | -1,012 | ||||
Total | $ | -1,012 | $ | -- | $ | -- | $ | -1,012 | ||||
31-Mar-13 | ||||||||||||
Unrealized | Unrealized | Unrealized | Other Comprehensive | |||||||||
(Losses) | (Losses) | |||||||||||
Description | Gains | Short Term | Long Term | Income (Loss) | ||||||||
Equity Securities | $ | 7,007 | $ | -- | $ | -- | $ | 7,007 | ||||
Total | $ | 7,007 | $ | -- | $ | -- | $ | 7,007 | ||||
The Company classifies securities that have a readily determinable fair value and are not bought and not held principally for the purpose of selling them in the near term as securities available-for-sale, pursuant to FASB ASC 320-10, Investments-Debt & Equity Securities. Under FASB ASC 320-10, unrealized holding gains and losses for available-for-sale securities are excluded from earnings and reported in other comprehensive income until realized. | ||||||||||||
Inventory_Disclosure
Inventory Disclosure | 3 Months Ended | |||||
Mar. 31, 2014 | ||||||
Notes | ' | |||||
Inventory Disclosure | ' | |||||
NOTE 6. INVENTORY | ||||||
March 31, | December 31, | |||||
2014 | 2013 | |||||
Finished goods | $ | 212,240 | $ | 211,708 | ||
Raw material | 98,446 | 119,233 | ||||
Total inventory | $ | 310,686 | $ | 330,941 | ||
Property_and_Equipment_Disclos
Property and Equipment Disclosure | 3 Months Ended | |||||
Mar. 31, 2014 | ||||||
Notes | ' | |||||
Property and Equipment Disclosure | ' | |||||
NOTE 7. PROPERTY AND EQUIPMENT | ||||||
March 31, | December 31, | |||||
2014 | 2013 | |||||
Computers/technology | $ | 34,173 | $ | 34,173 | ||
Furniture and equipment | 20,640 | 20,640 | ||||
Software | 449 | 449 | ||||
Accumulated depreciation | -19,012 | -16,830 | ||||
$ | 36,251 | $ | 38,433 | |||
Depreciation expense was $2,182 and 586 for the three months ended March 31, 2014 and 2013. | ||||||
Website_Disclosure
Website Disclosure | 3 Months Ended | |||||
Mar. 31, 2014 | ||||||
Notes | ' | |||||
Website Disclosure | ' | |||||
NOTE 8. WEBSITE | ||||||
On October 1, 2013, the Company began operating a new website that was designed to market and sell its products through its new business plan. The website, though operating, continued to incur development costs as it was considered to be in its beta testing phase. Through December 31, 2013 management incurred $219,529 in costs to develop the site. | ||||||
The following is a summary of the www.Gameplan.com website at: | ||||||
March 31, | December 31, | |||||
2014 | 2013 | |||||
Website | $ | 219,529 | $ | 219,529 | ||
Accumulated amortization | -95,230 | -47,615 | ||||
Website, net | $ | 124,299 | $ | 171,914 | ||
Amortization expense was $47,615 and $18,781 for the three months ended March 31, 2014 and 2013. |
Intellectual_Property_Disclosu
Intellectual Property Disclosure | 3 Months Ended |
Mar. 31, 2014 | |
Notes | ' |
Intellectual Property Disclosure | ' |
NOTE 9. INTELLECTUAL PROPERTY | |
On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all right, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”). In exchange, the Company issued 11,000,000 shares of common stock to Sportingblood, which resulted in a change of control. Accordingly, the intellectual property received has been recorded at historical cost as determined under U.S. GAAP on February 7, 2013 in the amount of $46,513. | |
Related_Party_Transactions
Related Party Transactions | 3 Months Ended |
Mar. 31, 2014 | |
Notes | ' |
Related Party Transactions | ' |
NOTE 10. RELATED PARTY TRANSACTIONS | |
As of March 31, 2014 and December 31, 2013, the Company has stock payable balance in the amount of $30,000 for compensation to its former Chief Financial Officer, Christina Mabanta-Hazzard. | |
Prior to his resignation as of March 1, 2013, the Company incurred salaries payable to its former Chief Operating Officer, Charles Hazzard in the amount of $6,000. | |
During the year ended December 31, 2013, the Company’s former Chief Financial Officer has paid expenses totaling $4,500 on behalf of the Company. The advance is unsecured, bears no interest, and is due on demand. | |
During the year ended December 31, 2013, the Company’s former Chief Executive Officer and controlling shareholder, Andrew Bachman, loaned the Company $250,000, net, which is owed to him as of March 31, 2014 and December 31, 2013. This advance is unsecured, bears no interest, and is due on demand. In addition, prior to his resignation as of February 11, 2014, the Company incurred salaries payable to Mr. Bachman in the amount of $181,410, in which $158,333 was incurred during the year ended December 31, 2013 and $23,077 was incurred during the three months ended March 31, 2014 prior to his resignation. | |
During the three months ended March 31, 2014, the Company’s secretary and chief financial officer and his brother deferred payment of their salary pending either the raising of additional funds or improvement of the Company’s operating cash flow. As of March 31, 2014, the Company owed the two a total of $30,000. | |
The officers and directors of the Company are involved in other business activities and may, in the future, become involved in other business opportunities that become available. They may face a conflict in selecting between the Company and other business interests. The Company has not formulated a policy for the resolution of such conflicts. |
Notes_Payable_Disclosure
Notes Payable Disclosure | 3 Months Ended | ||||
Mar. 31, 2014 | |||||
Notes | ' | ||||
Notes Payable Disclosure | ' | ||||
NOTE 11. NOTES PAYABLE | |||||
The notes payable as of March 31, 2014 were fully repaid. Notes payable as of December 31, 2013 were as follows: | |||||
March 31, | December 31, | ||||
2014 | 2013 | ||||
Notes payable, unsecured, due in monthly payments of principal and interest $2,780, interest at10% per annum, matures February 10, 2014. | $ | -- | $ | 2,758 | |
Note payable, unsecured, due in monthly payments of principal and interest $478, interest at 11.5% per annum, matures April 17 2014 | $ | -- | 1,867 | ||
Total | $ | -- | $ | 4,625 | |
Interest expense for the three months ended March 31, 2014 and 2013 was $846 and $-0- for the year ended December 31, 2013. |
Contingent_Liability_Disclosur
Contingent Liability Disclosure | 3 Months Ended |
Mar. 31, 2014 | |
Notes | ' |
Contingent Liability Disclosure | ' |
NOTE 12. CONTINGENT LIABILITY | |
On September 13, 2013, the Company entered into a purchase agreement for domain name (gameplan.com) with a third party. In consideration, the Company issued 150,000 shares of restricted common stock fair valued at $99,000. Under terms of the agreement, if certain criteria are not met 18 months after this purchase agreement, the Company is obligated to repurchase the stock at a given price of $1 per share. | |
Under ASC 480-10, the stock repurchase obligation should be recorded as a liability at the discounted settlement amount and reduction of equity at the fair value of the shares at issuance. The liability of the stock repurchase obligation should be adjusted to the final settlement amount of $150,000, net of the unamortized discount of $51,000, which the discount will be amortized at an implicit rate throughout the 18 months after the purchase agreement. | |
The Company has a stock repurchase liability net of the unamortized discount of $116,000 and $107,500 as of March 31, 2014 and December 31, 2013 respectively, and recorded a total interest expense of $8,500 related to the stock repurchase liability for the period three months ended March 31, 2014. |
Stockholders_Equity_Disclosure
Stockholders' Equity Disclosure | 3 Months Ended |
Mar. 31, 2014 | |
Notes | ' |
Stockholders' Equity Disclosure | ' |
NOTE 13. STOCKHOLDERS’ EQUITY | |
The stockholders’ equity of the Company comprises the following classes of capital stock as of March 31, 2014 and December 31, 2013: | |
Common stock, par value of $0.001 per share; 100,000,000 shares authorized; 35,148,456 shares issued and outstanding at March 31, 2014 and December 31, 2013, respectively. | |
On or around February 19, 2014, the Company received $50,000 from an accredited investor for the purchase of 416,667 shares of common stock at a price of $0.12 per share, which has been recorded as stock payable as of March 31, 2014. |
Stock_Options_Disclosure
Stock Options Disclosure | 3 Months Ended | |||
Mar. 31, 2014 | ||||
Notes | ' | |||
Stock Options Disclosure | ' | |||
NOTE 14. STOCK OPTIONS | ||||
On February 27, 2013, the Board of Directors of the Company ratified, approved, and adopted a Stock Option Plan for the Company allowing for the grant of up to 2,600,000 options to acquire common shares with terms of up to 5 years. The Board has the authority to determine the rate at which options vest. Each option must be exercised within 3 years commencing upon the option’s last date of vesting. Each option granted under the plan automatically terminates and may no longer be exercised if the optionee ceases for any reason to be an employee of, or consultant to, the Company, subject to certain exceptions in the event of death and disability. If options granted under the 2013 Stock Option Plan expire or are cancelled, new options may thereafter be granted covering such shares. In the event the Company commences an initial public offering, sells substantially all of its assets, or sells at least 75% of its common stock in a single transaction (a “Change in Control Event”), then the option shall immediately vest and become exercisable in its entirety. The 2013 Stock Option Plan terminates and no further options can be granted thereunder on February 28, 2018. | ||||
During the year ended December 31, 2013, the Company granted a total of 1,600,000 stock options as part of the Company’s 2013 Stock Option Plan. The total fair value of 1,100,000 of these options at the grant date was estimated to be $357,860 and was determined using the Black- Scholes option pricing model with an expected life of 5 years, a range of risk free interest rate from 0.40% to 1.75%, a dividend yield of 0%, and expected volatility of 122.20%. | ||||
On December 4, 2013, the Company granted 500,000 stock options to consultant under the 2013 Stock Option Plan at $0.40 per option for a term of 3 years. The Option shall vest in six equal parts at the end of each fiscal quarter beginning on December 31, 2013, and with the final portion of the option vesting on March 31, 2015. The total fair value of these options at the date of grant was estimated at $219,550 and determined using the Black-Scholes option pricing model with the following assumptions; a term of 3 years, a risk free interest rate of 1.75%, a dividend yield of 0%, and an expected volatility of 120.71%. As of December 31, 2013, $36,592 was recorded as a stock-based compensation expense for the portion vested as of December 31, 2013. | ||||
However, under the terms of the 2013 Stock Option Plan, the option terminates and may no longer be exercised by the consultant if the consultant ceases to be a consultant to the Company. On December 31, 2013, the consultant was terminated from the Company as the consultant ceased to provide consulting services to the Company. The consultant had thirty (30) days from the date of termination to exercise the option. On January 31, 2014, the option expired, and the consultant did not exercise the option within the requisite timeframe. Thus, this option was cancelled by the Company. | ||||
During fiscal year 2013, terms of non-qualified stock options held by certain optionees were amended so that they vested immediately. Upon amendment, 320,000 of a possible 350,000 options of shares were exercised for a total of $80,000. | ||||
The Company did not grant any options during the three months ended March 31, 2014. No options were exercised during that period. | ||||
The Company’s stock option activity for the three months ended March 31, 2014 is summarized as follows: | ||||
. | Number of | Weighted average | Weighted average | |
Options | exercise | remaining | ||
Price per share | contractual life (in years) | |||
Balance, December 31, 2013 | 530,000 | $0.39 | 4.25 | |
Granted | -- | -- | -- | |
Exercised | -- | -- | -- | |
Expired / cancelled | 500,000 | $0.40 | 4 | |
Balance, March 31, 2014 | 30,000 | $0.25 | 3.96 | |
Warrants | ||||
On September 22, 2011, the Company issued 300,000 warrants for services valued at $53,160. Each warrant is convertible into one share of common stock at an exercise price of $0.45. All warrants are fully vested and are exercisable at any time up to and including January 1, 2015. The fair value of these warrants was estimated at the grant date using Black-Scholes Option Pricing Model with current value of the stock at $0.37; dividend yield of 0%; risk-free interest rate of 0.34% (3 year Treasury note rate at the issue date); volatility rate of 78.94%; and expiration date of 3.25 years. As of September 30, 2013, no warrants have been exercised. | ||||
During fiscal year 2013, the Company granted 6,000,000 warrants in conjunction with the sales of the equity units. Each warrant entitles the holder to purchase one share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance. 2,870,000 warrants were exercised during fiscal year 2013. | ||||
During the three months ended March 31, 2014, no warrants were exercised, granted, or cancelled. | ||||
Number of | Weighted average | Weighted average | ||
Warrants | exercise | remaining | ||
Price per share | contractual life (in years) | |||
Balance, December 31, 2013 | 3,430,000 | $0.27 | 2.04 | |
Granted | -- | -- | -- | |
Exercised | -- | -- | -- | |
Expired / cancelled | -- | -- | -- | |
Balance, March 31, 2014 | 3,430,000 | $0.27 | 1.8 | |
Operating_Leases_Disclosure
Operating Leases Disclosure | 3 Months Ended | ||
Mar. 31, 2014 | |||
Notes | ' | ||
Operating Leases Disclosure | ' | ||
NOTE 15. OPERATING LEASES | |||
During the period January 1, 2013 through March 31, 2013 the Company’s office space was rented for $2,000 per month. | |||
The Company leased new office space in Boston, Massachusetts that commenced on September 15, 2013 and runs through August 31, 2017. Payment terms include a base rent of $5,486 per month plus other costs of maintaining the property. There was an initial cash outlay for a security deposit. | |||
The Company leased warehouse space in New Jersey that commenced on April 11, 2013 that commenced on June 1, 2013 and runs through May 31, 2016. The lease contains an option for an additional three year term. Payment terms include a base rent of $1,813 per month plus other costs of maintaining the property. The initial cash outlay for the lease included a security deposit and a prepayment of July rent. | |||
Rent expense for the years three months ended March 31, 2014 and 2013 were $25,533 and $6,000 respectively. | |||
Upon commencement, the aggregate minimum annual lease payments under the new operating leases, including amounts characterized as deemed landlord financing payments are as follows: | |||
Monthly Basic Rent | Annual Basic Rent | ||
2014 | 7,299 | 87,582 | |
2015 | 7,299 | 87,582 | |
2016 | 7,299 | 74,891 | |
2017 | 7,299 | 43,884 | |
293,939 | |||
Subsequent_Events
Subsequent Events | 3 Months Ended |
Mar. 31, 2014 | |
Notes | ' |
Subsequent Events | ' |
NOTE 16. SUBSEQUENT EVENTS | |
New Officers and Directors | |
On May 1, 2014, Mr. Alexander Karsos accepted appointment as the Company’s Chief Financial Officer and Secretary. Mr. Karsos’ employment agreement with the Company that sets out compensation terms is incorporated by reference that was previously filed in the Company’s 10K as Exhibit 10.4. | |
Mr. Zach Allia accepted appointment as the Company’s Chief Technology Officer and a member of the Board of Directors on May 5, 2014. The Company and Mr. Allia have entered into an Employment Agreement with a two and a half year term. Mr. Allia is entitled to a base salary of $120,000 annually and will receive an option to purchase 2,500,000 shares of the Company’s common stock. The option will vest over three years. The exercise price of this option will be set by the Board of Directors after the Company files this Form 10-K for the fiscal year ended December 31, 2013. The Employment Agreement also provides that Mr. Allia may receive a discretionary bonus to be determined by the Board. | |
The Company’s new Chief Sales Officer, Brett Maloley, accepted appointment on May 5, 2014. Mr. Maloley simultaneously accepted appointment as a director. The Company and Mr. Maloley have entered into an Employment Agreement with a 20 month employment term. Mr. Maloley is entitled to a base salary of $60,000 per year, plus he will receive monthly payments equal to 2% of the Company’s monthly sales. Mr. Maloley is also entitled to an option to purchase 2,000,000 shares of the Company’s common stock, which will vest over the employment term. The exercise price of this option will be set by the Board after the Company files its Form 10-K for the fiscal year ended December 31, 2013. The Employment Agreement also provides that Mr. Maloley may receive a discretionary bonus to be determined by the Board. | |
Mr. Jamie Dingman became the Company’s Chief Executive Officer and Chairman of the Board of Directors on June 3, 2014. Mr. Dingman and the Company entered into an Executive Employment Agreement dated June 3, 2014. The agreement is for a term of two and a half years. Mr. Dingman is entitled to a base salary of $120,000 annually, which may be deferred by mutual written consent. Additionally, Mr. Dingman will receive an option to purchase 2,500,000 shares of the Company’s common stock. The option will vest over three years. 625,000 shares underlying the option shall vest and become exercisable upon formal grant of this option by the Board of Directors. The exercise price of this option will be set by the Board of Directors after the Company files this Form 10-K. Under his employment agreement, Mr. Dingman is eligible for a discretionary bonus. Both Mr. Dingman and the Company may negotiate more detailed bonus parameters and performance thresholds at a later date. | |
On June 3, 2014, the Board also appointed Mr. Ralph Anderson to the Company’s Board of Directors. | |
Unregistered Sales of Securities | |
On April 11, 2014, the Company agreed to sell a total of 1,200,000 shares of its common stock to three separate accredited investors in separate transactions. The Company received a total of $120,000 as a result of these three sales. The offers and sales of these shares were exempt from registration pursuant to Rule 506 of Regulation D as promulgated under the Securities Act of 1933. | |
On April 16, 2014, the Company agreed to sell a total of 415,000 shares of its common stock to two separate accredited investors in separate transactions. The Company received a total of $41,500 as a result of the two sales. The offers and sales of these shares were exempt from registration pursuant to Rule 506 of Regulation D as promulgated under the Securities Act of 1933. | |
On April 22, 2014, the Company agreed to sell a total of 262,728 shares of its common stock to four separate accredited investors in separate transactions. The Company received a total of $50,400 as result of the sales. The sales were accomplished at per share prices ranging from $0.10 to $0.11. The offers and sales of these shares were exempt from registration pursuant to Rule 506 of Regulation D as promulgated under the Securities Act of 1933. | |
During the year ended December 31, 2013, the Company recorded a stock payable of 20,000 shares fair valued in the amount of $13,800 for compensation owed under a Sponsorship Agreement dated July 14, 2013. The Company’s Board of Directors authorized this issuance during 2013 after the individual in question provided the consideration, but the shares were not issued by the Company until fiscal year 2014. The offer and sale of these securities were exempt from registration pursuant to Section 4(2) of the Securities Act of 1933. | |
On or around April 29, 2014, the Company issued a total of 70,000 shares of common stock between two stockholders. The Company did not receive cash consideration in exchange for these shares. Although no litigation was initiated or threatened, the Company issued these shares in an effort to resolve certain matters outstanding between the parties. The offers and sales of these shares were exempt from registration pursuant to Rule 506 of Regulation D as promulgated under the Securities Act of 1933. | |
Gatehouse Consulting Agreement Termination | |
The Company and Gatehouse have ended their relationship and the Consulting Agreement is set to terminate on July 13, 2014, which is prior to the Agreement’s stated termination date. Appropriate written notice of the termination has been provided consistent with the Consulting Agreement’s terms. | |
Summary_of_Significant_Account1
Summary of Significant Accounting Practices: Cash and Cash Equivalents Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Cash and Cash Equivalents Policy | ' |
Cash and Cash Equivalents | |
For the purpose of the statement of cash flows, cash equivalents include all highly liquid investments with original maturities of three months or less. |
Summary_of_Significant_Account2
Summary of Significant Accounting Practices: Earnings (loss) Per Share Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Earnings (loss) Per Share Policy | ' |
Earnings (Loss) per Share | |
The basic earnings (loss) per common share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. The diluted earnings (loss) per share are calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. Common stock equivalent shares are excluded from the computation if their effect is antidilutive. |
Summary_of_Significant_Account3
Summary of Significant Accounting Practices: Use of Estimates (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Use of Estimates | ' |
Use of Estimates | |
The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. |
Summary_of_Significant_Account4
Summary of Significant Accounting Practices: Revenue and Cost Recognition (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Revenue and Cost Recognition | ' |
Revenue and Cost Recognition | |
The Company generally recognizes revenue upon delivery and when both the title and risk and rewards pass to the customers. Product sales are recognized net of product returns and discounts. Net sales include product sales and shipping and handling revenues. Shipping and handling costs paid by the Company are included in cost of sales. The Company generally receives the net sales price in accordance with the payment terms, which are net 30, or through credit card payments at the point of sale for online customers prior to the delivery of the products. Customers may return the Company's products within 45 days of purchase provided the products are in their original sealed container and in resalable condition. Allowances for product returns are provided at the time the sale is recorded. This accrual is based upon historical return rates by product types. |
Summary_of_Significant_Account5
Summary of Significant Accounting Practices: Inventories Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Inventories Policy | ' |
Inventories | |
Inventories are comprised of finished goods, goods in the process of being assembled into finished goods and raw product. The inventories are stated at the lower of cost or market value using a weighted average methodology. The Company estimates the net realizable value of inventory based on when a product is close to expiration and is not expected to be sold, when a product has reached its expiration date, or when a product is not expected to be sellable. In determining the reserves for these products consideration is given to factors such as inventory on hand, remaining shelf life, anticipated demand, and expected market conditions. | |
The reserve for obsolescence for the three months ended March 31, 2014 and the year ended December 31, 2013 was $-0-. |
Summary_of_Significant_Account6
Summary of Significant Accounting Practices: Accounts Receivable Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Accounts Receivable Policy | ' |
Accounts receivable | |
The Company reports receivables at gross amounts due from customers. The Company uses the allowance method to account for uncollectible accounts receivable. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. The allowance for doubtful accounts is estimated based upon historical experience. Account balances are charged off against the allowance when the Company believes it is probable the receivable will not be recovered. Management believes that there are no concentrations of credit risk for which an allowance has not been established. Although management believes that the allowance is adequate, it is possible that the estimated amount of cash collections with respect to accounts receivable could change. Accounts receivable are presented net of an allowance for doubtful accounts of $-0- and $-0- at March 31, 2014 and December 31, 2013, respectively. |
Summary_of_Significant_Account7
Summary of Significant Accounting Practices: Fair Value Accounting For Financial Instruments (Policies) | 3 Months Ended | ||||||||
Mar. 31, 2014 | |||||||||
Policies | ' | ||||||||
Fair Value Accounting For Financial Instruments | ' | ||||||||
Fair Value Accounting for Financial Instruments | |||||||||
As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC (“ASC 820-10”), fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions. | |||||||||
The three levels of the fair value hierarchy are described below: | |||||||||
Level 1 Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities; | |||||||||
Level 2 Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability; | |||||||||
Level 3 Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity). | |||||||||
Pursuant to ASC 825, the fair value of cash and marketable securities is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of cash, marketable securities, receivables, accounts payable and accrued liabilities, and other payables approximate their current fair values because of their nature and respective relatively short maturity dates or durations. | |||||||||
Assets measured at fair value on a recurring basis were presented on the Company’s balance sheets as of March 31, 2014 and December 31, 2013 as follows: | |||||||||
Fair Value Measurements as of March 31, 2014 Using: | |||||||||
Total | Quoted | Significant | Significant | ||||||
Carrying | Market | Other | Unobservable | ||||||
Value as of | Prices in | Observable | Inputs | ||||||
Active | Inputs | ||||||||
Markets | |||||||||
12/31/13 | (Level 1) | (Level 2) | (Level 3) | ||||||
Assets: | |||||||||
Equity securities | $ | 2,108 | $ | 2,108 | $ | 0 | $ | 0 | |
Total | $ | 2,108 | $ | 2,108 | $ | 0 | $ | 0 | |
Fair Value Measurements as of December 31, 2013 Using: | |||||||||
Total | Quoted | Significant | Significant | ||||||
Carrying | Market | Other | Unobservable | ||||||
Value as of | Prices in | Observable | Inputs | ||||||
Active | Inputs | ||||||||
Markets | |||||||||
12/31/12 | (Level 1) | (Level 2) | (Level 3) | ||||||
Assets: | |||||||||
Equity securities | $ | 3,120 | $ | 3,120 | $ | 0 | $ | 0 | |
Total | $ | 3,120 | $ | 3,120 | $ | 0 | $ | 0 | |
Summary_of_Significant_Account8
Summary of Significant Accounting Practices: Property and Equipment Policy (Policies) | 3 Months Ended | ||
Mar. 31, 2014 | |||
Policies | ' | ||
Property and Equipment Policy | ' | ||
Property and Equipment | |||
Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for in amounts sufficient to relate the cost of depreciable assets to operations over their estimated service lives, principally on a straight-line basis. Estimated service lives of property and equipment are as follows: | |||
Description | Estimated Life | ||
Software | 3 years | ||
Computers | 5 years | ||
Equipment | 5 years | ||
Furniture and fixtures | 7 years | ||
Leasehold improvements | 39 years | ||
Summary_of_Significant_Account9
Summary of Significant Accounting Practices: Concentrations of Credit Risk Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Concentrations of Credit Risk Policy | ' |
Concentrations of Credit Risk | |
Credit risk represents the accounting loss that would be recognized at the reporting date if counter parties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counter parties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions described below. | |
Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash, restricted cash, accounts receivable, and marketable debt securities. The primary focus of the Company’s investment strategy is to preserve capital and meet liquidity requirements. The Company’s investment policy addresses the level of credit exposure by limiting the concentration in any one corporate issuer or sector. To manage the risk exposure, the Company maintains its portfolio of cash and cash equivalents and short-term and long-term investments. |
Recovered_Sheet1
Summary of Significant Accounting Practices: Impairment of Long-lived Assets Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Impairment of Long-lived Assets Policy | ' |
Impairment of Long-lived Assets | |
Intangibles and long-lived asset groups are tested for recoverability when changes in circumstances indicate the carrying value may not be recoverable, for example, when there are material adverse changes in projected revenues or expenses, significant underperformance relative to historical or projected operating results, and significant negative industry or economic trends. We also perform a test for recoverability when management has committed to a plan to sell or otherwise dispose of an asset group and the plan is expected to be completed within a year. We evaluate recoverability of an asset group by comparing its carrying value to the future net undiscounted cash flows that we expect will be generated by the asset group. If the comparison indicates that the carrying value of an asset group is not recoverable, we recognize an impairment loss for the excess of carrying value over the estimated fair value. When an impairment loss is recognized for assets to be held and used, we depreciate the adjusted carrying amount of those assets over their remaining useful life. |
Recovered_Sheet2
Summary of Significant Accounting Practices: Income Taxes Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Income Taxes Policy | ' |
Income Taxes | |
The Company accounts for its income taxes in accordance with ASC No. 740, "Income Taxes". Under Statement 740, a liability method is used whereby deferred tax assets and liabilities are determined based on temporary differences between basis used for financial reporting and income tax reporting purposes. Income taxes are provided based on tax rates in effect at the time such temporary differences are expected to reverse. A valuation allowance is provided for certain deferred tax assets if it is more likely than not, that the Company will not realize the tax assets through future operations. No provision for income taxes is included in the statement due to its immaterial amount, net of the allowance account, based on the likelihood of the Company to utilize the loss carry-forward. |
Recovered_Sheet3
Summary of Significant Accounting Practices: Stock-based Compensation Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Stock-based Compensation Policy | ' |
Stock-based compensation | |
The Company records stock based compensation in accordance with the guidance in ASC Topic 718 which requires the Company to recognize expenses related to the fair value of its stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award. | |
ASC 505, "Compensation-Stock Compensation", establishes standards for the accounting for transactions in which an entity exchanges its equity instruments to non-employees for goods or services. Under this transition method, stock compensation expense includes compensation expense for all stock-based compensation awards granted on or after January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of ASC 505. |
Recovered_Sheet4
Summary of Significant Accounting Practices: Other Comprehensive Income (loss) Policy (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Other Comprehensive Income (loss) Policy | ' |
Other Comprehensive Income (Loss) | |
Marketable securities held by Morgan Stanley Wealth Management (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities. Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available for-sale-securities. Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss). Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers. |
Recovered_Sheet5
Summary of Significant Accounting Practices: Recent Accounting Pronouncements (Policies) | 3 Months Ended |
Mar. 31, 2014 | |
Policies | ' |
Recent Accounting Pronouncements | ' |
Recent Accounting Pronouncements | |
The Company has evaluated recent accounting pronouncements through December 1, 2013 and believes that none of them will have a material effect on the Company’s financial position, results of operations or cash. |
Recovered_Sheet6
Summary of Significant Accounting Practices: Fair Value Accounting For Financial Instruments: Fair Value Measurements, Recurring and Nonrecurring (Tables) | 3 Months Ended | ||||||||
Mar. 31, 2014 | |||||||||
Tables/Schedules | ' | ||||||||
Fair Value Measurements, Recurring and Nonrecurring | ' | ||||||||
Fair Value Measurements as of March 31, 2014 Using: | |||||||||
Total | Quoted | Significant | Significant | ||||||
Carrying | Market | Other | Unobservable | ||||||
Value as of | Prices in | Observable | Inputs | ||||||
Active | Inputs | ||||||||
Markets | |||||||||
12/31/13 | (Level 1) | (Level 2) | (Level 3) | ||||||
Assets: | |||||||||
Equity securities | $ | 2,108 | $ | 2,108 | $ | 0 | $ | 0 | |
Total | $ | 2,108 | $ | 2,108 | $ | 0 | $ | 0 | |
Fair Value Measurements as of December 31, 2013 Using: | |||||||||
Total | Quoted | Significant | Significant | ||||||
Carrying | Market | Other | Unobservable | ||||||
Value as of | Prices in | Observable | Inputs | ||||||
Active | Inputs | ||||||||
Markets | |||||||||
12/31/12 | (Level 1) | (Level 2) | (Level 3) | ||||||
Assets: | |||||||||
Equity securities | $ | 3,120 | $ | 3,120 | $ | 0 | $ | 0 | |
Total | $ | 3,120 | $ | 3,120 | $ | 0 | $ | 0 |
Recovered_Sheet7
Summary of Significant Accounting Practices: Property and Equipment Policy: Propertyt and Equipment, Estimated Service Lives (Tables) | 3 Months Ended | ||
Mar. 31, 2014 | |||
Tables/Schedules | ' | ||
Propertyt and Equipment, Estimated Service Lives | ' | ||
Description | Estimated Life | ||
Software | 3 years | ||
Computers | 5 years | ||
Equipment | 5 years | ||
Furniture and fixtures | 7 years | ||
Leasehold improvements | 39 years |
Marketable_Securities_and_Inve1
Marketable Securities and Investments Disclosure: Schedule of Available for Sale Marketable Securities (Tables) | 3 Months Ended | |||||||||||
Mar. 31, 2014 | ||||||||||||
Tables/Schedules | ' | |||||||||||
Schedule of Available for Sale Marketable Securities | ' | |||||||||||
31-Mar-14 | ||||||||||||
Cost | Unrealized | Unrealized | Market or | |||||||||
Gain | (Losses) | Fair Value | ||||||||||
Equity securities | $ | 1,315 | $ | 793 | $ | -- | $ | 2,108 | ||||
Total | $ | 1,315 | $ | 793 | $ | -- | $ | 2,108 | ||||
31-Dec-13 | ||||||||||||
Cost | Realized | Realized | Market or | |||||||||
Gain | (Losses) | Fair Value | ||||||||||
Equity securities | $ | 1,315 | $ | 2,108 | $ | -- | $ | 3,120 | ||||
Total | $ | 1,315 | $ | 2,108 | $ | -- | $ | 3,120 |
Marketable_Securities_and_Inve2
Marketable Securities and Investments Disclosure: Schedule of Unrealized Gain (Loss) on Investments (Tables) | 3 Months Ended | |||||||||||
Mar. 31, 2014 | ||||||||||||
Tables/Schedules | ' | |||||||||||
Schedule of Unrealized Gain (Loss) on Investments | ' | |||||||||||
31-Mar-14 | ||||||||||||
Unrealized | Unrealized | Other | ||||||||||
Unrealized | (Losses) | (Losses) | Comprehensive | |||||||||
Description | (Loss) | Short Term | Long Term | Income (Loss) | ||||||||
Equity Securities | $ | -1,012 | $ | -- | $ | -- | $ | -1,012 | ||||
Total | $ | -1,012 | $ | -- | $ | -- | $ | -1,012 | ||||
31-Mar-13 | ||||||||||||
Unrealized | Unrealized | Unrealized | Other Comprehensive | |||||||||
(Losses) | (Losses) | |||||||||||
Description | Gains | Short Term | Long Term | Income (Loss) | ||||||||
Equity Securities | $ | 7,007 | $ | -- | $ | -- | $ | 7,007 | ||||
Total | $ | 7,007 | $ | -- | $ | -- | $ | 7,007 |
Inventory_Disclosure_Schedule_
Inventory Disclosure: Schedule of Inventory (Tables) | 3 Months Ended | |||||
Mar. 31, 2014 | ||||||
Tables/Schedules | ' | |||||
Schedule of Inventory | ' | |||||
March 31, | December 31, | |||||
2014 | 2013 | |||||
Finished goods | $ | 212,240 | $ | 211,708 | ||
Raw material | 98,446 | 119,233 | ||||
Total inventory | $ | 310,686 | $ | 330,941 |
Property_and_Equipment_Disclos1
Property and Equipment Disclosure: Schedule of Property and Equipment (Tables) | 3 Months Ended | |||||
Mar. 31, 2014 | ||||||
Tables/Schedules | ' | |||||
Schedule of Property and Equipment | ' | |||||
March 31, | December 31, | |||||
2014 | 2013 | |||||
Computers/technology | $ | 34,173 | $ | 34,173 | ||
Furniture and equipment | 20,640 | 20,640 | ||||
Software | 449 | 449 | ||||
Accumulated depreciation | -19,012 | -16,830 | ||||
$ | 36,251 | $ | 38,433 |
Website_Disclosure_Summary_of_
Website Disclosure: Summary of www.gameplan.com Website (Tables) | 3 Months Ended | |||||
Mar. 31, 2014 | ||||||
Tables/Schedules | ' | |||||
Summary of www.gameplan.com Website | ' | |||||
March 31, | December 31, | |||||
2014 | 2013 | |||||
Website | $ | 219,529 | $ | 219,529 | ||
Accumulated amortization | -95,230 | -47,615 | ||||
Website, net | $ | 124,299 | $ | 171,914 |
Notes_Payable_Disclosure_Sched
Notes Payable Disclosure: Schedule of Notes Payable (Tables) | 3 Months Ended | ||||
Mar. 31, 2014 | |||||
Tables/Schedules | ' | ||||
Schedule of Notes Payable | ' | ||||
March 31, | December 31, | ||||
2014 | 2013 | ||||
Notes payable, unsecured, due in monthly payments of principal and interest $2,780, interest at10% per annum, matures February 10, 2014. | $ | -- | $ | 2,758 | |
Note payable, unsecured, due in monthly payments of principal and interest $478, interest at 11.5% per annum, matures April 17 2014 | $ | -- | 1,867 | ||
Total | $ | -- | $ | 4,625 |
Stock_Options_Disclosure_Sched
Stock Options Disclosure: Schedule of Share-based Compensation, Stock Options, Activity (Tables) | 3 Months Ended | |||
Mar. 31, 2014 | ||||
Tables/Schedules | ' | |||
Schedule of Share-based Compensation, Stock Options, Activity | ' | |||
. | Number of | Weighted average | Weighted average | |
Options | exercise | remaining | ||
Price per share | contractual life (in years) | |||
Balance, December 31, 2013 | 530,000 | $0.39 | 4.25 | |
Granted | -- | -- | -- | |
Exercised | -- | -- | -- | |
Expired / cancelled | 500,000 | $0.40 | 4 | |
Balance, March 31, 2014 | 30,000 | $0.25 | 3.96 |
Stock_Options_Disclosure_Sched1
Stock Options Disclosure: Schedule of warrant activity (Tables) | 3 Months Ended | |||
Mar. 31, 2014 | ||||
Tables/Schedules | ' | |||
Schedule of warrant activity | ' | |||
Number of | Weighted average | Weighted average | ||
Warrants | exercise | remaining | ||
Price per share | contractual life (in years) | |||
Balance, December 31, 2013 | 3,430,000 | $0.27 | 2.04 | |
Granted | -- | -- | -- | |
Exercised | -- | -- | -- | |
Expired / cancelled | -- | -- | -- | |
Balance, March 31, 2014 | 3,430,000 | $0.27 | 1.8 |
Operating_Leases_Disclosure_Fu
Operating Leases Disclosure: Future Minimum Rental Payments for Operating Leases (Tables) | 3 Months Ended | ||
Mar. 31, 2014 | |||
Tables/Schedules | ' | ||
Future Minimum Rental Payments for Operating Leases | ' | ||
Monthly Basic Rent | Annual Basic Rent | ||
2014 | 7,299 | 87,582 | |
2015 | 7,299 | 87,582 | |
2016 | 7,299 | 74,891 | |
2017 | 7,299 | 43,884 | |
293,939 |
Recovered_Sheet8
Summary of Significant Accounting Practices: Property and Equipment Policy: Propertyt and Equipment, Estimated Service Lives (Details) | 3 Months Ended |
Mar. 31, 2014 | |
Software and Software Development Costs | ' |
Property, Plant and Equipment, Useful Life | '3 years |
Computer Equipment | ' |
Property, Plant and Equipment, Useful Life | '5 years |
Equipment | ' |
Property, Plant and Equipment, Useful Life | '5 years |
Furniture and Fixtures | ' |
Property, Plant and Equipment, Useful Life | '7 years |
Leasehold Improvements | ' |
Property, Plant and Equipment, Useful Life | '39 years |
Going_Concern_Details
Going Concern (Details) (USD $) | 180 Months Ended |
Mar. 31, 2014 | |
Details | ' |
Net losses since inception | $4,033,229 |
Restricted_Cash_Disclosure_Det
Restricted Cash Disclosure (Details) (USD $) | Mar. 31, 2014 | Dec. 31, 2013 |
Details | ' | ' |
Amount of cash classified as restricted | $59,743 | $173,772 |
Marketable_Securities_and_Inve3
Marketable Securities and Investments Disclosure (Details) (Canaccord Genuity Wealth Management, USD $) | 12 Months Ended |
Dec. 31, 2013 | |
Canaccord Genuity Wealth Management | ' |
Proceeds from sale of investments | $100 |
Marketable_Securities_and_Inve4
Marketable Securities and Investments Disclosure: Schedule of Available for Sale Marketable Securities (Details) (USD $) | 3 Months Ended | 12 Months Ended |
Mar. 31, 2014 | Dec. 31, 2013 | |
Details | ' | ' |
Cost of equity securities | $1,315 | $1,315 |
Unrealized gain | 793 | 2,108 |
Value of marketable securities held | $2,108 | $3,120 |
Marketable_Securities_and_Inve5
Marketable Securities and Investments Disclosure: Schedule of Unrealized Gain (Loss) on Investments (Details) (USD $) | 3 Months Ended | |
Mar. 31, 2014 | Mar. 31, 2013 | |
Details | ' | ' |
Unrealized gains (loss), other comprehensive income | ($1,012) | $7,007 |
Inventory_Disclosure_Schedule_1
Inventory Disclosure: Schedule of Inventory (Details) (USD $) | Mar. 31, 2014 | Dec. 31, 2013 |
Details | ' | ' |
Finished goods | $212,240 | $211,708 |
Raw materials | 98,446 | 119,233 |
Total inventory | $310,686 | $330,941 |
Property_and_Equipment_Disclos2
Property and Equipment Disclosure: Schedule of Property and Equipment (Details) (USD $) | Mar. 31, 2014 | Dec. 31, 2013 |
Accumulated depreciation | ($19,012) | ($16,830) |
Property and equipment, net | 36,251 | 38,433 |
Computer Equipment | ' | ' |
Property, Plant and Equipment, Gross | 34,173 | 34,173 |
Furniture and Fixtures | ' | ' |
Property, Plant and Equipment, Gross | 20,640 | 20,640 |
Software and Software Development Costs | ' | ' |
Property, Plant and Equipment, Gross | $449 | $449 |
Property_and_Equipment_Disclos3
Property and Equipment Disclosure (Details) (USD $) | 3 Months Ended | |
Mar. 31, 2014 | Mar. 31, 2013 | |
Details | ' | ' |
Depreciation expense | $2,182 | $586 |
Website_Disclosure_Details
Website Disclosure (Details) (USD $) | 3 Months Ended | 12 Months Ended | |
Mar. 31, 2014 | Mar. 31, 2013 | Dec. 31, 2013 | |
Details | ' | ' | ' |
Costs to develop new website | ' | ' | $219,529 |
Amortization expense | $47,615 | $18,781 | ' |
Website_Disclosure_Summary_of_1
Website Disclosure: Summary of www.gameplan.com Website (Details) (USD $) | Mar. 31, 2014 | Dec. 31, 2013 |
Details | ' | ' |
Website, gross | $219,529 | $219,529 |
Accumulated amortization, website | -95,230 | -47,615 |
Website, net | $124,299 | $171,914 |
Intellectual_Property_Disclosu1
Intellectual Property Disclosure (Details) (USD $) | Feb. 07, 2013 |
Historical cost | $46,513 |
IP Agreement | ' |
Shares issued for acquisition | 11,000,000 |
Related_Party_Transactions_Det
Related Party Transactions (Details) (USD $) | 3 Months Ended | 12 Months Ended |
Mar. 31, 2014 | Dec. 31, 2013 | |
Stock payable balance, related party, for compensation | $30,000 | ' |
Salaries payable | 6,000 | ' |
Amount borrowed | ' | 4,500 |
Former CEO | ' | ' |
Amount borrowed from related party | ' | 250,000 |
Salaries expense and payable | 23,077 | 158,333 |
Secretary, CFO and his brother | ' | ' |
Salaries expense and payable | $30,000 | ' |
Notes_Payable_Disclosure_Sched1
Notes Payable Disclosure: Schedule of Notes Payable (Details) (USD $) | Dec. 31, 2013 |
Notes Payable | $4,625 |
Matures February 10, 2014 | ' |
Notes Payable | 2,758 |
Matures April 17 2014 | ' |
Notes Payable | $1,867 |
Notes_Payable_Disclosure_Detai
Notes Payable Disclosure (Details) (USD $) | 3 Months Ended |
Mar. 31, 2014 | |
Details | ' |
Interest expense (notes payable) | $846 |
Contingent_Liability_Disclosur1
Contingent Liability Disclosure (Details) (USD $) | 3 Months Ended | 12 Months Ended | |
Mar. 31, 2014 | Dec. 31, 2013 | Dec. 31, 2013 | |
Purchase agreement for gameplan.com | |||
Restricted common stock issued | ' | ' | 150,000 |
Fair value of restricted common stock issued | ' | ' | $99,000 |
Stock repurchase liability net of the unamortized discount | 116,000 | 107,500 | ' |
interest expense related to the stock repurchase liability | $8,500 | ' | ' |
Stockholders_Equity_Disclosure1
Stockholders' Equity Disclosure (Details) (Cash Proceeds, USD $) | 3 Months Ended |
Mar. 31, 2014 | |
Cash Proceeds | ' |
Proceeds/value from issuance of common stock | $50,000 |
Common stock payable, shares | 416,667 |
Stock_Options_Disclosure_Detai
Stock Options Disclosure (Details) (USD $) | Feb. 27, 2013 | Sep. 22, 2011 | Dec. 31, 2013 | Dec. 04, 2013 |
2013 Stock Option Plan | 2013 Stock Option Plan | |||
Stock Option Plan, number of options authorized for issuance | 2,600,000 | ' | ' | ' |
Stock options granted | ' | ' | 1,100,000 | 500,000 |
Stock options granted, fair value estimate | ' | ' | $357,860 | $219,550 |
Stock options granted, stock-based compensation expense | ' | ' | 36,592 | ' |
Warrants issued for services | ' | 300,000 | ' | ' |
Warrants issued, value of services | ' | $53,160 | ' | ' |
Exercise price, warrants issued for services | ' | $0.45 | ' | ' |
Stock_Options_Disclosure_Sched2
Stock Options Disclosure: Schedule of Share-based Compensation, Stock Options, Activity (Details) (USD $) | 3 Months Ended | |
Mar. 31, 2014 | Dec. 31, 2013 | |
Details | ' | ' |
Number of options outstanding | 30,000 | 530,000 |
Weighted average exercise price per share | $0.25 | $0.39 |
Weighted average remaining contractual life (in years) | 3.96 | 4.25 |
Options expired / cancelled | 500,000 | ' |
Weighted average exercise price, options expired/cancelled | $0.40 | ' |
Stock_Options_Disclosure_Sched3
Stock Options Disclosure: Schedule of warrant activity (Details) | Mar. 31, 2014 | Dec. 31, 2013 |
Details | ' | ' |
Number of warrants outstanding | 3,430,000 | 3,430,000 |
Weighted averageremainingcontractual life, warrants | 1.8 | 2.04 |
Operating_Leases_Disclosure_De
Operating Leases Disclosure (Details) (USD $) | 3 Months Ended | |
Mar. 31, 2014 | Mar. 31, 2013 | |
Rent expense | $25,533 | $6,000 |
Office space | ' | ' |
Monthly Rent | 5,486 | ' |
Warehouse space | ' | ' |
Monthly Rent | $1,813 | ' |
Operating_Leases_Disclosure_Fu1
Operating Leases Disclosure: Future Minimum Rental Payments for Operating Leases (Details) (USD $) | Mar. 31, 2014 |
Details | ' |
Minimum annual lease payments, 2014 | $87,582 |
Minimum annual lease payments, 2015 | 87,582 |
Minimum annual lease payments, 2016 | 74,891 |
Minimum annual lease payments, 2017 | 43,884 |
Total minimum lease payments due | $293,939 |
Subsequent_Events_Details
Subsequent Events (Details) (USD $) | 5-May-14 | 5-May-14 | Jun. 03, 2014 | Apr. 22, 2014 | Apr. 16, 2014 | Apr. 11, 2014 | Apr. 22, 2014 | Apr. 29, 2014 |
Employment Agreement, Chief Technology Officer | Employment Agreement, Chief Sales Officer | Employment Agreement, Chief Executive Officer | Unregistered Sales of Securities | Unregistered Sales of Securities | Unregistered Sales of Securities | Sponsorship Agreement Payable | Noncash Transaction | |
Annual base salary | $120,000 | $60,000 | $120,000 | ' | ' | ' | ' | ' |
Common stock option | 2,500,000 | 2,000,000 | 2,500,000 | ' | ' | ' | ' | ' |
Shares of common stock issued | ' | ' | ' | 262,728 | 415,000 | 1,200,000 | 20,000 | 70,000 |
Proceeds from issuance of common stock | ' | ' | ' | $50,400 | $41,500 | $120,000 | ' | ' |