Game Plan 10-Q 19 Nov 14 2014 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	3 Months Ended
	Sep. 30, 2014
Document and Entity Information:	'
Entity Registrant Name	'Game Plan Holdings, Inc.
Document Type	'10-Q
Document Period End Date	30-Sep-14
Amendment Flag	'false
Entity Central Index Key	'0001456090
Current Fiscal Year End Date	'--12-31
Entity Common Stock, Shares Outstanding	37,116,184
Entity Filer Category	'Smaller Reporting Company
Entity Current Reporting Status	'Yes
Entity Voluntary Filers	'No
Entity Well-known Seasoned Issuer	'No
Document Fiscal Year Focus	'2014
Document Fiscal Period Focus	'Q3

Balance_Sheets

Balance Sheets (USD $)	Sep. 30, 2014	Dec. 31, 2013
Current assets:	'	'
Cash	$9,972	$4,918
Restricted cash	'	173,772
Marketable securities	1,185	3,120
Accounts receivable	3,232	7,824
Inventory	190,714	330,941
Prepaids	48,308	21,031
Total current assets	253,411	541,606
Property and equipment, net	36,675	38,433
Intangible assets	'	'
Intellectual property	46,513	46,513
Website, net	79,331	171,914
Total intangible assets	125,844	218,427
Other assets	'	'
Security deposit	36,887	36,887
Total assets	452,817	835,353
Current liabilities	'	'
Accounts payable and accrued liabilities	204,264	244,826
Accounts payable and accrued liabilities - related party	413,183	194,333
Note payable, current	9,991	4,625
Due to related party	133,000	254,500
Stock repurchase liability, net - current	194,767	'
Total current liabilities	955,205	698,284
Long term liabilities	'	'
Stock repurchase liability, net	133,000	107,500
Total long term liabilities	'	107,500
Total liabilities	955,205	805,784
Stockholders' equity (deficit)	'	'
Common stock value	37,116	35,148
Additional paid-in capital	3,912,396	3,565,859
Common stock payable	359,608	188,800
Accumulated other comprehensive income	1,580	3,514
Accumulated deficit	-4,813,088	-3,763,752
Total stockholders' equity (deficit)	-502,388	29,569
Total liabilities and stockholders' equity (deficit)	$452,817	$835,353

Balance_Sheets_Parenthetical

Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Balance Sheets	'	'
Common stock, par value	$0.00	$0.00
Common stock, shares authorized	100,000,000	100,000,000
Common stock, shares issued	37,116,184	35,148,456
Common stock, shares outstanding	37,116,184	35,148,456

Statements_of_Operations_and_C

Statements of Operations and Comprehensive Loss (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Income Statement	'	'	'	'
Net sales	$75,947	$4,908	$171,563	$4,908
Cost of goods sold	28,385	4,279	72,122	4,279
Gross profit	47,562	629	99,441	629
Operating expenses:	'	'	'	'
General and administrative	150,848	130,902	436,208	237,633
Computer and website expenses	-161	2,104	14,811	84,312
Impairment of website	'	'	'	118,700
Stock-based compensation	145,385	110,572	146,510	166,885
Professional fees	36,559	57,149	166,721	137,336
Wages and payroll expenses	121,100	107,247	367,733	257,955
Gain on settlement of accounts payable	-10,000	'	-10,000	'
Total operating expenses	443,731	407,974	1,121,983	1,002,821
Other income (expense):	'	'	'	'
Gain on sale of marketable securities	'	101	'	101
Interest income	7	627	76	912
Interest expense	-8,806	-858	-26,870	-874
Total other income (expenses)	-8,799	-130	-26,794	139
Net loss	-404,968	-407,475	-1,049,336	-1,002,053
Other comprehensive income (loss), net of tax:	'	'	'	'
Foreign currency translation adjustments	'	1,558	'	1,558
Unrealized gain (loss) on marketable securities	'	-10	'	3,567
Other comprehensive income (loss)	'	-1,548	'	5,125
Comprehensive loss	($404,968)	($405,927)	($1,051,270)	($996,928)
Basic loss per common share	($0.01)	($0.01)	($0.03)	($0.03)
Weighted average number of shares outstanding	37,116,184	33,591,582	36,358,734	30,070,240

Statements_of_Cash_Flows

Statements of Cash Flows (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Operating activities	'	'
Net Loss	($1,049,336)	($1,002,053)
Adjustments to reconcile net loss to net cash used in operating activities:	'	'
Depreciation and amortization	99,239	20,544
Impairment of website	'	118,700
Stock-based compensation	146,510	166,885
Gain on settlement of accounts payable	-10,000	'
Accrued interest expense related to stock repurchase liability	25,500	'
Changes in operating assets and liabilities:	'	'
(Increase) decrease in accounts receivable	4,592	-3,583
(Increase) decrease in prepaids	-11,522	-41,392
(Increase) decrease in inventory	140,227	-170,498
(Increase) decrease in other receivable	'	-22,548
Increase (decrease) in accounts payable and accrued liabilities	-43,682	178,907
Increase (decrease) in accounts payable and accrued liabilities - related party	218,850	'
Net cash used in operating activities	-392,258	-755,038
Investing activities	'	'
(Decrease) increase in restricted cash	-173,772	'
Investment in development of website	'	62,122
Purchase of fixed assets	4,900	19,709
Net cash used in investing activities	168,872	-81,831
Financing activities	'	'
Proceeds from note payable	26,238	27,712
Payment on note payable	20,868	13,596
Proceeds from related party	'	91,031
Payments on related party advances	59,733	148,798
Proceeds from sale of common stock	282,803	1,347,500
Net cash provided by financing activities	228,440	1,303,849
Net increase (decrease) increase in cash	5,054	466,980
Cash - beginning of the period	4,918	3,453
Cash - end of the period	9,972	470,433
Supplemental disclosure of cash flow information:	'	'
Interest paid	1,369	'
Income taxes paid	'	'
Non-cash investing and financing activities:	'	'
Shares issued for settlement of accounts payable	90,000	'
Shares issued for prepaid legal fees	15,755	'
Shares issued for intangible assets	'	$46,513

Organization_and_Business_of_C

Organization and Business of Company	3 Months Ended
	Sep. 30, 2014
Notes	'
Organization and Business of Company	'
	NOTE 1.  ORGANIZATION AND BUSINESS OF COMPANY
	HJS Technology, Inc. (A Development Stage Company) was incorporated on March 25, 1999 under the laws of the State of Nevada.  The Company developed a business plan around a concept entitled www.close2here.com.  This concept failed to get off the ground and the business plan was shut down in 2005.  On May 31, 2007, HJS Technology, Inc. changed its name to Game Plan Holdings, Inc. (the “Company”).  Game Plan Holdings owns and operates a social networking website, www.Hazzsports.com (“Hazzsports.com”).  Hazzsports.com is an online social networking website that offers an interactive resource for sports enthusiasts.  In accordance with Financial Accounting Standards Board’s Accounting Standards Codification (“ASC”) No. 915 the Company is considered to be in the development stage.
	On December 31, 2007, a Reorganization Agreement was entered into by and between Game Plan Holdings Canada, a corporation formed under the laws of the country of Canada (“Game Plan Canada”), and Game Plan Holdings, Inc. (“Game Plan USA”). The agreement reorganized the capital structure of Game Plan Canada and Game Plan USA by exchanging all of Game Plan Canada Shares totaling 11,070,000 shares on a one-for-one basis with Game Plan USA shares held by existing shareholders of the Company.  Consequently, there were no new shares issued related to the 11,070,000 shares exchanged by Game Plan USA to Game Plan Canada.  Under the Reorganization Agreement, Game Plan USA also agreed to the cancelation of 8,032,000 and 418,000 shares (total of 8,450,000 shares) of its common stock, as well as, transfer 2,148,000 shares of common stock of Game Plan USA held by certain shareholders to the Company’s President, Charles Hazzard.  Upon completion of the Game Plan USA Reorganization and the exchange of the shares, all of the shares of Game Plan Canada were canceled and all the assets held by Game Plan Canada were assigned to Game Plan USA.  Prior to the Reorganization Agreement, Game Plan USA developed the social networking website, www.Hazzsports.com which was principally funded by Game Plan Canada through capital it had raised.  Since both Game Plan USA and Game Plan Canada were co-dependent upon each other both financially and intellectually prior to the Reorganization Agreement, the Company has accounted for this transaction as a recapitalization of both companies under a pooling of interest whereby the history of both companies have been integrated.
	On September 13, 2011, the Company entered into an asset purchase agreement (the “Asset Purchase Agreement”) with Vantage Assets Holdings, Inc. which closed on October 21, 2011. Pursuant to the Asset Purchase Agreement, the Company acquired the website www.checkinsave.com (“CheckinSave”), a social networking website where users check-in to locations via a mobile application or using the website, and accrue points for their check-ins as well as check-ins of their connections through the site.  The points can be redeemed for discount coupons and deals at various registered venues. The site launched on September 15, 2011.
	On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all right, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”).   In exchange, the Company issued 11,000,000 shares of common stock to Sportingblood.
	Prior to execution of the IP Agreement, Charles Hazzard and Christina Mabanta-Hazzard were the majority shareholders of the Company, where they collectively owned 10,000,000 shares of common stock of the Company. Upon issuance of 11,000,000 shares of common stock in exchange for the intellectual property of Sporting Blood, there were a total of 26,050,000 shares of common stock outstanding. Additionally, in a separate transaction, Andrew Bachman, owner of Sporting Blood, purchased 5,000,000 shares of common stock from Charles Hazzard and Christina Mabanta-Hazzard. These transactions resulted in a change in control of the Company, providing a controlling interest to the new Chief Executive Officer and President of the Company, Andrew Bachman.
	On or about December 9, 2013, Andrew Bachman was served with a lawsuit filed by the United States Federal Trade Commission (“FTC”) in the United States District Court for the Central District of California. The complaint alleged, among other things, that Mr. Bachman’s former employer, Tatto, Inc. and other potentially affiliated entities, engaged in deceptive and unfair billing practices in violation of the Federal Trade Commission Act. The FTC lawsuit contends that Mr. Bachman was an officer of Tatto, Inc., one of the named corporate defendants. The Company was not a named party in the complaint and the FTC did not allege any wrongdoing on the part of the Company. Due to Andrew Bachman’s control of the Company, the Company’s bank accounts were temporarily frozen. By December 19, 2013, a United States District Court judge ordered $114,039 to be released to the Company. The balance of the Company’s cash, which was approximately $59,733, remained frozen and could not be accessed. The Company believes this is due to the fact that these monies were traceable to a recent investment made by Mr. Bachman. These investment funds may have been earned while Mr. Bachman worked at Tatto, Inc. and therefore the FTC and its receiver asserted a claim against these funds. Mr. Bachman did not receive consideration from the Company after this investment because the FTC lawsuit interrupted the process.
	As part of the FTC litigation, 14,703,579 shares of the Company’s common stock held by Mr. Bachman and a family member were frozen. On February 25, 2014, the Court entered an order modifying the asset freeze in such a way that allowed Mr. Bachman and the family member to sell the 14,703,579 shares for no less than $159,733. The Company was permitted to use or contribute the $59,733 that was frozen in its bank account for the sale. Pursuant to the terms of the Court’s order, these shares were allowed to be sold to Dr. Donald Bachman, an accredited investor and Andrew Bachman’s father. Dr. Bachman entered into an agreement to acquire these shares on or around July 2014 when Dr. Bachman presented $100,000, combined with the Company’s $59,733 that was frozen in the Company’s account, to meet the amount necessary to purchase these shares. However, as of the date of this filing, these shares have not yet been transferred into Dr. Bachman’s name.   The Company and Andrew Bachman are currently negotiating the treatment of the $59,733 as applied to Dr. Bachman’s purchase of the shares as it relates to any indebtedness the Company owes to Andrew Bachman.
	On February 11, 2014, Mr. Bachman resigned as an officer and a member of the Company’s Board of Directors.
	On May 1, 2014, Mr. Alexander Karsos accepted appointment as the Company’s Chief Financial Officer and Secretary. Mr. Zach Allia accepted appointment as the Company’s Chief Technology Officer and a member of the Board of Directors on May 5, 2014. The Company’s new Chief Sales Officer, Brett Maloley, accepted appointment on May 5, 2014. Mr. Maloley simultaneously accepted appointment as a director. On June 3, 2014, Mr. James Dingman was appointed President, Chief Executive Officer, and Chairman of the Board of Directors. Prior to this appointment, Mr. Dingman was one of the Company’s directors. Ralph Anderson was also appointed to the Company’s Board of Directors on June 3, 2014.
	On July 28, 2014, Mr. Zach Allia resigned as Chief Technology Officer, and as a member of the Board of Directors.  On October 13, 2014, Charles Hazzard resigned as Game Plan Holdings, Inc.’s Executive Vice President and as a member of the Board of Directors.  Effective October 16, 2014, Mr. James Dingman no longer serves as Game Plan Holdings, Inc.’s President and Chief Executive Officer.  Mr. Dingman remains as a director.
	On November 17, 2014, the Company’s board of directors appointed Mr. Maloley as interim Chief Executive Officer. Mr. Maloley shall serve as interim Chief Executive Officer until a successor is appointed.
	The Company is focused upon its competition within the nutritional supplements industry with the Game Plan line of nutritional supplements, some of which are specially formulated to be NSF Certified to ensure they do not include banned substances for athletes. The Company developed an online platform through which fitness professionals, coaches, and other individuals can sell nutritional supplements and earn commissions on the sale. The Company’s platform is live at gameplan.com.

Summary_of_Significant_Account

Summary of Significant Accounting Practices	3 Months Ended
	Sep. 30, 2014
Notes	'
Summary of Significant Accounting Practices	'
	NOTE 2.  SUMMARY OF SIGNIFICANT ACCOUNTING PRACTICES
	Cash and Cash Equivalents
	For the purpose of the statement of cash flows, cash equivalents include all highly liquid investments with original maturities of three months or less.
	Earnings (Loss) per Share
	The basic earnings (loss) per common share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. The diluted earnings (loss) per share are calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. Common stock equivalent shares are excluded from the computation if their effect is antidilutive.
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
	Revenue and Cost Recognition
	The Company generally recognizes revenue upon delivery and when both the title and risk and rewards pass to the customers. Product sales are recognized net of product returns and discounts. Net sales include product sales and shipping and handling revenues. Shipping and handling costs paid by the Company are included in cost of sales. The Company generally receives the net sales price in accordance with the payment terms, which are net 30, or through credit card payments at the point of sale for online customers prior to the delivery of the products. Customers may return the Company's products within 45 days of purchase provided the products are in their original sealed container and in resalable condition. Allowances for product returns are provided at the time the sale is recorded. This accrual is based upon historical return rates by product types.
	Inventories
	Inventories are comprised of finished goods, goods in the process of being assembled into finished goods and raw product.  The inventories are stated at the lower of cost or market value using a weighted average methodology.  The Company estimates the net realizable value of inventory based on when a product is close to expiration and is not expected to be sold, when a product has reached its expiration date, or when a product is not expected to be sellable.  In determining the reserves for these products consideration is given to factors such as inventory on hand, remaining shelf life, anticipated demand, and expected market conditions.
	The reserve for obsolescence for the nine months ended September 30, 2014 and the year ended December 31, 2013 was $-0-.
	Accounts receivable
	The Company reports receivables at gross amounts due from customers. The Company uses the allowance method to account for uncollectible accounts receivable. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. The allowance for doubtful accounts is estimated based upon historical experience. Account balances are charged off against the allowance when the Company believes it is probable the receivable will not be recovered. Management believes that there are no concentrations of credit risk for which an allowance has not been established. Although management believes that the allowance is adequate, it is possible that the estimated amount of cash collections with respect to accounts receivable could change. Accounts receivable are presented net of an allowance for doubtful accounts of $-0- and $-0- at September 30, 2014 and December 31, 2013, respectively.
	Fair Value Accounting for Financial Instruments
	As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC (“ASC 820-10”), fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.
	The three levels of the fair value hierarchy are described below:
	Level 1            Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;
	Level 2            Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
	Level 3            Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	Pursuant to ASC 825, the fair value of cash and marketable securities is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of cash, marketable securities, receivables, accounts payable and accrued liabilities, and other payables approximate their current fair values because of their nature and respective relatively short maturity dates or durations.
	Assets measured at fair value on a recurring basis were presented on the Company’s balance sheets as of September 30, 2014 and December 31, 2013 as follows:
		Fair Value Measurements as of September 30, 2014 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			9/30/14		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,185	$	1,185	$	0	$	0
	Total	$	1,185	$	1,185	$	0	$	0
		Fair Value Measurements as of December 31, 2013 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	3,120	$	3,120	$	0	$	0
	Total	$	3,120	$	3,120	$	0	$	0
	Property and Equipment
	Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for in amounts sufficient to relate the cost of depreciable assets to operations over their estimated service lives, principally on a straight-line basis. Estimated service lives of property and equipment are as follows:
	Description		Estimated Life
	Software		3 years
	Computers		5 years
	Equipment		5 years
	Furniture and fixtures		7 years
	Leasehold improvements		39 years
	Concentrations of Credit Risk
	Credit risk represents the accounting loss that would be recognized at the reporting date if counter parties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counter parties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions described below.
	Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash, accounts receivable, and marketable debt securities. The primary focus of the Company’s investment strategy is to preserve capital and meet liquidity requirements. The Company’s investment policy addresses the level of credit exposure by limiting the concentration in any one corporate issuer or sector. To manage the risk exposure, the Company maintains its portfolio of cash and cash equivalents and short-term and long-term investments.
	Impairment of Long-lived Assets
	Intangibles and long-lived asset groups are tested for recoverability when changes in circumstances indicate the carrying value may not be recoverable, for example, when there are material adverse changes in projected revenues or expenses, significant underperformance relative to historical or projected operating results, and significant negative industry or economic trends. We also perform a test for recoverability when management has committed to a plan to sell or otherwise dispose of an asset group and the plan is expected to be completed within a year. We evaluate recoverability of an asset group by comparing its carrying value to the future net undiscounted cash flows that we expect will be generated by the asset group. If the comparison indicates that the carrying value of an asset group is not recoverable, we recognize an impairment loss for the excess of carrying value over the estimated fair value. When an impairment loss is recognized for assets to be held and used, we depreciate the adjusted carrying amount of those assets over their remaining useful life.
	Income Taxes
	The Company accounts for its income taxes in accordance with ASC No. 740, "Income Taxes".  Under Statement 740, a liability method is used whereby deferred tax assets and liabilities are determined based on temporary differences between basis used for financial reporting and income tax reporting purposes. Income taxes are provided based on tax rates in effect at the time such temporary differences are expected to reverse.  A valuation allowance is provided for certain deferred tax assets if it is more likely than not, that the Company will not realize the tax assets through future operations.  No provision for income taxes is included in the statement due to its immaterial amount, net of the allowance account, based on the likelihood of the Company to utilize the loss carry-forward.
	Stock-based Compensation
	The Company records stock based compensation in accordance with the guidance in ASC Topic 718 which requires the Company to recognize expenses related to the fair value of its stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award.
	ASC 505, "Compensation-Stock Compensation", establishes standards for the accounting for transactions in which an entity exchanges its equity instruments to non-employees for goods or services. Under this transition method, stock compensation expense includes compensation expense for all stock-based compensation awards granted on or after January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of ASC 505.
	Other Comprehensive Income (Loss)
	Marketable securities held by Morgan Stanley Wealth Management (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities.  Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available for-sale-securities.  Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss).  Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.
	Recent Accounting Pronouncements
The Company has evaluated recent accounting pronouncements through September 30, 2014 and believes that none of them will have a material effect on the Company’s financial position, results of operations or cash.

Going_Concern

Going Concern	3 Months Ended
	Sep. 30, 2014
Notes	'
Going Concern	'
	NOTE 3.  GOING CONCERN
	The accompanying financial statements have been prepared assuming that the Company will continue as a going concern.  As discussed in the notes to the financial statements the Company has not established a source of revenue sufficient for sustainability and has experienced recurring net operating losses.  This raises substantial doubt about the Company’s ability to continue as a going concern. As shown on the accompanying financial statements, the Company has incurred a net loss of $4,813,088 for the period from inception (March 25, 1999) to September 30, 2014. These conditions raise substantial doubt about the Company’s ability to continue as a going concern.
	The Company’s activities to date have been supported by equity financing.  Management continues to seek funding from its shareholders and other qualified investors to pursue its business plan.  The financial statements do not include any adjustments that might result from the outcome of this uncertainty.

Restricted_Cash_Disclosure

Restricted Cash Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Restricted Cash Disclosure	'
	NOTE 4.  RESTRICTED CASH
	The Company has classified $173,772 and $0 as restricted cash as of December 31, 2013 and September 30, 2014, respectively. As previously disclosed in the Company’s 2013 Annual Report on Form 10-K (Note 1, pg. 29, as well as Note 17, pg. 45) and under Note 1 of this Form 10Q, the Company was permitted to use the previously restricted $59,733. As stated above under Note 1 of this Form 10Q, the Company and Andrew Bachman are currently negotiating the treatment of the $59,733 as applied to Dr. Bachman’s purchase of 14,703,579 shares as it relates to any indebtedness the Company owes to Andrew Bachman.

Marketable_Securities_and_Inve

Marketable Securities and Investments Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Marketable Securities and Investments Disclosure	'
	NOTE 5.  MARKETABLE SECURITIES AND INVESTMENTS
	Marketable securities were held by Canaccord Genuity Wealth Management and Morgan Stanley Wealth Management (the holding companies) for an indefinite period of time and thus are classified as available-for-sale securities.  Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available-for-sale securities.  Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss).  Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.
	During the year ended December 31, 2013, the Company sold its entire position in an investment held by Canaccord Genuity Wealth Management for $100.  Another position was written off as worthless.  The proceeds from the sale were used to partially offset annual brokerage charges.  The balance of brokerage charges due were written off by the broker.
	The following is a summary of available-for-sale marketable securities as of September 30, 2014 and December 31, 2013:
		30-Sep-14
			Cost		Unrealized		Unrealized		Market or
					Gain		(Losses)		Fair Value
	Equity securities	$	1,315	$	--	$	-130	$	1,185
	Total	$	1,315	$	--	$	-130	$	1,185
		31-Dec-13
			Cost		Realized		Realized		Market or
					Gain		(Losses)		Fair Value
	Equity securities	$	1,315	$	2,108	$	--	$	3,120
	Total	$	1,315	$	2,108	$	--	$	3,120
	The following is a summary of unrealized gains and losses as presented in Other Comprehensive Income as of September 30, 2014 and September 30, 2013:
		30-Sep-14
					Unrealized		Unrealized		Other
			Unrealized		(Losses)		(Losses)		Comprehensive
	Description		(Loss)		Short Term		Long Term		Income (Loss)
	Equity Securities	$	-1,934	$	--	$	--	$	-1,934
	Total	$	-1,934	$	--	$	--	$	-1,934
		30-Sep-13
			Unrealized		Unrealized		Unrealized		Other Comprehensive
					(Losses)		(Losses)
	Description		Gains		Short Term		Long Term		Income (Loss)
	Equity Securities	$	5,125	$	--	$	--	$	5,125
	Total	$	5,125	$	--	$	--	$	5,125
	The Company classifies securities that have a readily determinable fair value and are not bought and not held principally for the purpose of selling them in the near term as securities available-for-sale, pursuant to FASB ASC 320-10, Investments-Debt & Equity Securities.  Under FASB ASC 320-10, unrealized holding gains and losses for available-for-sale securities are excluded from earnings and reported in other comprehensive income until realized.

Inventory_Disclosure

Inventory Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Inventory Disclosure	'
	NOTE 6.  INVENTORY
		September 30,		December 31,
		2014		2013
	Finished goods	$	126,342	$	211,708
	Raw material		64,362		119,233
	Total inventory	$	190,714	$	330,941

Property_and_Equipment_Disclos

Property and Equipment Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Property and Equipment Disclosure	'
	NOTE 7.  PROPERTY AND EQUIPMENT
		September 30,		December 31,
		2014		2013
	Computers/technology	$	34,173	$	34,173
	Equipment and furniture		25,540		20,640
	Software		449		449
	Accumulated depreciation		-23,487		-16,829
		$	36,675	$	38,433
	Depreciation expense was $6,658 and $1,763 for the nine months ended September 30, 2014 and 2013, respectively. Depreciation expense was $2,175 and $592 for the three months ended September 30, 2014 and 2013, respectively.

Website_Disclosure

Website Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Website Disclosure	'
	NOTE 8.  WEBSITE
	On October 1, 2013, the Company began operating a new website that was designed to market and sell its products through its new business plan.  The website, though operating, continued to incur development costs as it was considered to be in its beta testing phase.  Through December 31, 2013 management incurred $219,529 in costs to develop the site.
	The following is a summary of the www.Gameplan.com website at:
		September 30,		December 31,
		2014		2013
	Website	$	219,529	$	219,529
	Accumulated amortization		-140,198		-47,615
	Website, net	$	79,331	$	171,914
	Amortization expense was $92,583 and $18,781 for the nine months ended September 30, 2014 and 2013, respectively. Amortization expense was $9,918 and $0 for the three months ended September 30, 2014 and 2013, respectively.

Intellectual_Property_Disclosu

Intellectual Property Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Intellectual Property Disclosure	'
	NOTE 9.  INTELLECTUAL PROPERTY
	On February 7, 2013, the Company entered into an intellectual property purchase agreement (the “IP Agreement”) with Sportingblood for the acquisition of all right, title and interest in the Sporting Blood trademark and certain product formulations (the “Intellectual Property”).  In exchange, the Company issued 11,000,000 shares of common stock to Sportingblood, which resulted in a change of control.  Accordingly, the intellectual property received has been recorded at historical cost as determined under U.S. GAAP on February 7, 2013 in the amount of $46,513.

Related_Party_Transactions

Related Party Transactions	3 Months Ended
	Sep. 30, 2014
Notes	'
Related Party Transactions	'
	NOTE 10.  RELATED PARTY TRANSACTIONS
	As of September 30, 2014 and December 31, 2013, the Company has stock payable balance in the amount of $30,000 for compensation to its former Chief Financial Officer, Christina Mabanta-Hazzard.
	Prior to his resignation as of March 1, 2013, the Company incurred salaries payable to its former Chief Operating Officer, Charles Hazzard in the amount of $6,000.
	During the year ended December 31, 2013, the Company’s former Chief Financial Officer has paid expenses totaling $4,500 on behalf of the Company. The advance is unsecured, bears no interest, and is due on demand.
	During the year ended December 31, 2013, the Company’s former Chief Executive Officer and controlling shareholder, Andrew Bachman, loaned the Company $250,000, net, which is owed to him as of September 30, 2014 and December 31, 2013.   This advance is unsecured, bears no interest, and is due on demand. In addition, prior to his resignation as of February 11, 2014, the Company incurred salaries payable to Mr. Bachman in the amount of $181,410, of which $158,333 was incurred during the year ended December 31, 2013 and $23,077 was incurred during the three months ended March 31, 2014 prior to his resignation.
	During the three months ended September 30, 2014, the Company’s secretary and chief financial officer and his brother deferred payment of their salary pending either the raising of additional funds or improvement of the Company’s operating cash flow.  As of September 30, 2014, the Company owed the two a total of $90,000.
	During the three months ended September 30, 2014, the Company’s former CEO, James Dingman, deferred payment of his salary pending either the raising of additional funds or improvement of the Company’s operating cash flow.  As of September 30, 2014, the Company owed him a total of $27,692.
	During the three months ended September 30, 2014, the Company’s CSO, Brett Maloley, deferred payment of his salary pending either the raising of additional funds or improvement of the Company’s operating cash flow.  As of September 30, 2014, the Company owed him a total of $13,846.
	During the three months ended September 30, 2014, two other people deferred compensation owed to them pending either the raising of additional funds, or improvement of the Company’s operating cash flow.  As of September 30, 2014, the Company owed these two individuals a total of $7,885.
	The officers and directors of the Company are involved in other business activities and may, in the future, become involved in other business opportunities that become available.  They may face a conflict in selecting between the Company and other business interests.  The Company has not formulated a policy for the resolution of such conflicts.

Notes_Payable_Disclosure

Notes Payable Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Notes Payable Disclosure	'
	NOTE 11.  NOTES PAYABLE
	The notes payable as of September 30, 2014 are as follows:
		September 30,
		2014
	Notes payable, unsecured, due in monthly payments of principal and interest $713.81, interest at 5% per annum, matures March 1, 2015.	$	4,191
	Note payable, unsecured, due in monthly payments of principal and interest $2,925, interest at 4% per annum, matures December 10, 2014	$	5,800
	Total	$	9,991
	Interest expense for the three months ended September 30, 2014 was $306 and the nine months ended September 30, 2014 was $1,370.

Contingent_Liability_Disclosur

Contingent Liability Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Contingent Liability Disclosure	'
	NOTE 12.  CONTINGENT LIABILITY
	On September 13, 2013, the Company entered into a purchase agreement for domain name (gameplan.com) with a third party. In consideration, the Company issued 150,000 shares of restricted common stock fair valued at $99,000. Under the terms of the agreement, if certain criteria are not met 18 months after this purchase agreement, the Company is obligated to repurchase the stock at a given price of $1 per share.
	Under ASC 480-10, the stock repurchase obligation should be recorded as a liability at the discounted settlement amount and reduction of equity at the fair value of the shares at issuance. The liability of the stock repurchase obligation should be adjusted to the final settlement amount of $150,000, net of the unamortized discount of $51,000, which the discount will be amortized at an implicit rate throughout the 18 months after the purchase agreement.
	The Company has a stock repurchase liability net of the unamortized discount of $133,000 and $107,500 as of September 30, 2014 and December 31, 2013 respectively and recorded total interest expense of $26,870 related to the stock repurchase liability for the nine months ended September 30, 2014.

Stockholders_Equity_Disclosure

Stockholders' Equity Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Stockholders' Equity Disclosure	'
	NOTE 13.  STOCKHOLDERS’ EQUITY
	The stockholders’ equity of the Company comprises the following classes of capital stock as of September 30, 2014 and December 31, 2013:
	Common stock, par value of $0.001 per share; 100,000,000 shares authorized; 37,116,184 and 35,148,456 shares issued and outstanding at September 30, 2014 and December 31, 2013, respectively.
	On or around February 19, 2014, the Company received $50,000 from an accredited investor for the purchase of 416,667 shares of common stock at a price of $0.12 per share, which has been recorded as stock payable as of September 30, 2014.
	On April 11, 2014, the Company agreed to sell a total of 1,200,000 shares of its common stock to three separate accredited investors in separate transactions. The Company received a total of $120,000 as a result of these three sales.
	On April 16, 2014, the Company agreed to sell a total of 415,000 shares of its common stock to two separate accredited investors in separate transactions. The Company received a total of $41,500 as a result of the two sales.
	On April 22, 2014, the Company agreed to sell a total of 262,728 shares of its common stock to four separate accredited investors in separate transactions. The Company received a total of $27,900 as result of the sales. The sales were accomplished at per share prices ranging from $0.10 to $0.11.
	During the nine months ended September 30, 2014, the Company issued a total of 70,000 shares of common stock to stockholders who previously invested in the Company. The Company did not receive cash consideration in exchange for these shares. The Company issued these shares in an effort to resolve certain matters outstanding between the parties related to prior investments made by those stockholders.
	During the nine months ended September 30, 2014, the Company issued 20,000 shares of common stock to settle stock payable recorded as of December 31, 2013. The 20,000 shares were valued at $13,800 in the prior year.
	On or around May 23, 2014, the Company entered into an Endorsement Agreement. The individual is entitled to the following equity compensation: 7,500 shares of common stock granted upon execution of the Agreement; 12,500 shares of common stock granted on the first anniversary of the Agreement with an option to purchase 5,000 shares of common stock granted on the first anniversary, and an option to purchase 10,000 shares of the Company’s common stock with an exercise price equal to the closing bid price on the effective date of the Agreement. To date, the Company’s Board of Directors has not approved the granting of the option. None of the shares have been issued by the Company’s transfer agent as of the date of this filing. The Company has recorded $1,125 to the 7,500 shares of common stock that shall be issued upon execution of the Agreement as of September 30, 2014.
	On June 5, 2014, the Company agreed to sell a total of 166,665 shares of its common stock to three separate accredited investors in separate transactions. The Company received a total of $20,000 as result of the sales with an additional $5,000 to be paid in July. The sales were accomplished at per share price $0.15. None of the shares have been issued by the Company’s transfer agent as of the date of this filing. The Company recorded $20,000 to stock payable as of September 30, 2014.
	On April 14, 2014, the Company agreed to sell a total of 31,818 shares of its common stock to one accredited investor. The Company received a total of $3,500 as a result of the sales with an additional $5,000 to be paid in July. The sale was accomplished at per share price of $0.11. None of the shares have been issued by the Company’s transfer agent as of the date of this filing. The Company recorded $3,500 to stock payable as of September 30, 2014.
	On July 2, 2014 the Company agreed to sell a total of 33,333 shares of its common stock to an accredited investor. The Company received a total of $5,000 as a result of the sales.  The sale was accomplished at a per share price of $.15. None of the shares have been issued by the Company’s transfer agent as of the date of this filing. The Company recorded $5,000 to stock payable as of September 30, 2014.
	On September 9, 2014 the Company agreed to sell a total of 62,500 shares of its common stock to an accredited investor. The Company received a total of $10,000 as a result of the sales.  The sale was accomplished at a per share price of $.16. None of the shares have been issued by the Company’s transfer agent as of the date of this filing.  The Company recorded $10,000 to stock payable as of September 30, 2014.
	On or about August 5, 2014, the Company agreed to sell 500,000 shares of its common stock to Horwitz & Armstrong, LLP in settlement of accounts payable and prepaid expense totaling, $84,245 and $15,755 respectively.  The shares have been valued at a per rate share price of $0.18, total valued at $90,000.  The Company recognized a gain on settlement of the account payable of $10,000.  None of the shares have been issued by the Company’s transfer agent as of the date of this filing.  The Company recorded $90,000 to stock payable as of September 30, 2014.

Stock_Options_Disclosure

Stock Options Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Stock Options Disclosure	'
	NOTE 14.  STOCK OPTIONS
	On February 27, 2013, the Board of Directors of the Company ratified, approved, and adopted a Stock Option Plan for the Company allowing for the grant of up to 2,600,000 options to acquire common shares with terms of up to 5 years.  The Board has the authority to determine the rate at which options vest. Each option must be exercised within 3 years commencing upon the option’s last date of vesting. Each option granted under the plan automatically terminates and may no longer be exercised if the optionee ceases for any reason to be an employee of, or consultant to, the Company, subject to certain exceptions in the event of death and disability. If options granted under the 2013 Stock Option Plan expire or are cancelled, new options may thereafter be granted covering such shares. In the event the Company commences an initial public offering, sells substantially all of its assets, or sells at least 75% of its common stock in a single transaction (a “Change in Control Event”), then the option shall immediately vest and become exercisable in its entirety. The 2013 Stock Option Plan terminates and no further options can be granted thereunder on February 28, 2018.
	During the year ended December 31, 2013, the Company granted a total of 1,600,000 stock options as part of the Company’s 2013 Stock Option Plan. The total fair value of 1,100,000 of these options at the grant date was estimated to be $357,860 and was determined using the Black- Scholes option pricing model with an expected life of 5 years, a range of risk free interest rate from 0.40% to 1.75%, a dividend yield of 0%, and expected volatility of 122.20%.
	On December 4, 2013, the Company granted 500,000 stock options to a consultant under the 2013 Stock Option Plan at $0.40 per option for a term of 3 years.  The Option shall vest in six equal parts at the end of each fiscal quarter beginning on December 31, 2013, and with the final portion of the option vesting on March 31, 2015. The total fair value of these options at the date of grant was estimated at $219,550 and determined using the Black-Scholes option pricing model with the following assumptions; a term of 3 years, a risk free interest rate of 1.75%, a dividend yield of 0%, and an expected volatility of 120.71%.  As of December 31, 2013, $36,592 was recorded as a stock-based compensation expense for the portion vested as of December 31, 2013.
	However, under the terms of the 2013 Stock Option Plan, the option terminates and may no longer be exercised by the consultant if the consultant ceases to be a consultant to the Company. On December 31, 2013, the consultant was terminated from the Company as the consultant ceased to provide consulting services to the Company. The consultant had thirty (30) days from the date of termination to exercise the option. On January 31, 2014, the option expired, and the consultant did not exercise the option within the requisite timeframe. Thus, this option was cancelled by the Company.
	During fiscal year 2013, terms of non-qualified stock options held by certain optionees were amended so that they vested immediately.  Upon amendment, 320,000 of a possible 350,000 options to acquire common shares were exercised for a total of $80,000.
	On April 25, 2014, the Company granted 500,000 stock options to a consultant under the 2013 Stock Option Plan at $0.25 per option for a term of 3 years. The options shall vest in two equal parts beginning March 10, 2015, and with the final portion of the option vesting on March 10, 2016. However, these 500,000 options were cancelled by the Company on June 13, 2014, effective July 13, 2014. The Company provided a written termination notice to the consultant consistent with the terms of the consulting agreement between the parties.
	The Company granted and cancelled 500,000 options during the nine months ended September 30, 2014. No options were exercised during that period.
	Officer and Director Option Grants
	On July 18, 2014 the board approved the following grants at the exercise price at $0.15 per option: Jamie Dingman, former President, CEO, and Chairman had 25% of his options vest (625,000) prior to him leaving the role.  Mr Dingman has three months from that date to exercise these options.   The remaining options did not vest and were therefore cancelled.  The total fair value of these vested options at the date of grant, July 18, 2014, was estimated at $121,187, determined using the Black-Scholes option pricing model with the following assumptions; a term of 3 years, a risk free interest rate of 0.97% a dividend yield of 0%, and an expected volatility of 155.85%.
	Brett Maloley received 2,000,000 options for a term of 20 months (1.67 years). Of these options, 25% (500,000) became exercisable on July 18, 2014. Another 25% of shares (500,000) shall vest and become exercisable on December 31, 2014. The remaining shares (1,000,000) shall vest and become exercisable in equal monthly installments over the next 12 months.  The total fair value of these options at the date of grant, July 18, 2014, was estimated at $292,162 and determined using the Black-Scholes option pricing model with the following assumptions; a term of 1.67 years, a risk free interest rate of .51%, a dividend yield of 0%, and an expected volatility of 155.85%.
	Tom Sullivan received two pools of options both at 250,000 options per pool for a total of 500,000 stock options. The first pool of options is time based for a term of 3 years. Under the time based option, 20% of the shares (50,000) become exercisable on July 18, 2014. Another 20% of shares (50,000) shall vest and become exercisable on January 1, 2015. The remaining shares (150,000) shall vest and become exercisable in equal monthly installments over the next 12 months. The second pool of options is performance based. Under the performance based option, the option will vest when performance based measures are met over a term of 5 years. The total fair value of these options at the date of grant, July 18, 2014, was estimated at $89,044 and determined using the Black-Scholes option pricing model with the following assumptions; a term of 3 & 5 years, a risk free interest rate of 0.97%, a dividend yield of 0%, and an expected volatility of 155.85%.
	Zach Allia resigned on July 28, 2014, as Chief Technology Officer and member of the Board of Directors.  Prior to his resignation, 25% of the shares underlying his options (i.e., 625,000 shares) vested and became exercisable. Pursuant to the Company’s 2014 Option Plan, Mr. Allia had two months from his resignation to exercise his option to the extent vested. Mr. Allia did not exercise his option, or any portion thereof, within this two month period. Accordingly, Mr. Allia’s option has been cancelled in its entirety consistent with the Company’s 2014 Option Plan.
	The exercise price for the stock options specified in the four agreements aforementioned was unknown at the date of the agreements.  These stock options were formally granted on July 18, 2014, when the board approved the exercise price at $0.15 per option. Accordingly, stock-based compensation expense of $145,385 was recorded as of September 30, 2014.
	The Company’s stock option activity for the nine months ended September 30, 2014 is summarized as follows:
	.	Number of	Weighted average	Weighted average
		Options	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2013	530,000	$0.39	4.25
	Granted	8,500,000	0.16	0.92
	Exercised	--	--	--
	Expired / Cancelled	-4,750,000	$0.19	2.32
	Balance, September 30, 2014	4,280,000	$0.15	0.92
	Warrants
	On September 22, 2011, the Company issued 300,000 warrants for services valued at $53,160.  Each warrant is convertible into one share of common stock at an exercise price of $0.45.  All warrants are fully vested and are exercisable at any time up to and including January 1, 2015. The fair value of these warrants was estimated at the grant date using Black-Scholes Option Pricing Model with current value of the stock at $0.37; dividend yield of 0%; risk-free interest rate of 0.34% (3 year Treasury note rate at the issue date); volatility rate of 78.94%; and expiration date of 3.25 years. As of September 30, 2013, no warrants have been exercised.
	During fiscal year 2013, the Company granted 6,000,000 warrants in conjunction with the sales of the equity units.  Each warrant entitles the holder to purchase one share of the Company’s common stock at a price of $0.25 per share for a period of three years from the date of issuance. 2,870,000 warrants were exercised during fiscal year 2013.
	During the nine months ended September 30, 2014, no warrants were exercised, granted, or cancelled.
		Number of	Weighted average	Weighted average
		Warrants	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2013	3,430,000	$0.27	2.04
	Granted	--	--	--
	Exercised	--	--	--
	Expired / cancelled	--	--	--
	Balance, September 30, 2014	3,430,000	$0.27	1.3

Operating_Leases_Disclosure

Operating Leases Disclosure	3 Months Ended
	Sep. 30, 2014
Notes	'
Operating Leases Disclosure	'
	NOTE 15.  OPERATING LEASES
	During the period January 1, 2013 through March 31, 2013 the Company’s office space was rented for $2,000 per month.
	The Company leased new office space in Boston, Massachusetts that commenced on September 15, 2013 and runs through August 31, 2017. Payment terms include a base rent of $5,486 per month plus other costs of maintaining the property.   There was an initial cash outlay for a security deposit.
	The Company leased warehouse space in New Jersey that commenced on April 11, 2013 that commenced on June 1, 2013 and runs through May 31, 2016. The lease contains an option for an additional three year term. Payment terms include a base rent of $1,813 per month plus other costs of maintaining the property. The initial cash outlay for the lease included a security deposit and a prepayment of July rent.
	Rent expense for the nine months ended September 30, 2014 and 2013 was $76,890 and $14,310, respectively.
	Upon commencement, the aggregate minimum annual lease payments under the new operating leases, including amounts characterized as deemed landlord financing payments are as follows:
		Monthly Basic Rent	Annual Basic Rent
	2014	7,299	21,897
	2015	7,299	87,588
	2016	7,299	74,891
	2017	5,486	43,884
	2018	--	--
			228,260

Subsequent_Events

Subsequent Events	3 Months Ended
	Sep. 30, 2014
Notes	'
Subsequent Events	'
	NOTE 16.  SUBSEQUENT EVENTS
	On October 14, 2014 the Company agreed to sell a total of 1,500,000 shares of its common stock to three separate accredited investors in separate transactions. The Company received $0.10 per share in these subscriptions for a total of $150,000 as a result of the sales.  None of the shares have been issued by the Company’s transfer agent as of the date of this filing. The offers and sales of these securities were exempt from registration pursuant to Rule 506 of Regulation D, as promulgated under the Securities Act of 1933
	On October 13, 2014, Charles Hazzard resigned as Game Plan Holdings, Inc.’s Executive Vice President and as a member of the Board of Directors.
	Effective October 16, 2014, Mr. James Dingman no longer serves as Game Plan Holdings, Inc.’s President and Chief Executive Officer. However, Mr. Dingman remains as a director. As stated above, Mr. Dingman had 25% of his options vest (625,000) prior to him leaving his role as President and Chief Executive Officer. As of the date of this filing, Mr. Dingman has not exercised these options, and has 3 months from the date of his separation to exercise these options. The total fair value of these vested options are estimated to be $121,187, determined using the Black-Scholes option pricing model with the following assumptions; a term of 3 years, a risk free interest rate of 0.97% a dividend yield of 0%, and an expected volatility of 155.85%.
	On November 17, 2014, the Company’s board of directors appointed Mr. Brett Maloley as interim Chief Executive Officer. Mr. Maloley shall serve as the Company’s Chief Executive Officer until a successor is appointed.
	On October 27, 2014, the Company was served with a motion/complaint where a former consultant is trying to attach up to $80,000 of the Company’s funds from the Company’s bank accounts to be held in a trust. Appropriate accruals regarding this potential liability have been accounted for.

Summary_of_Significant_Account1

Summary of Significant Accounting Practices: Cash and Cash Equivalents Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Cash and Cash Equivalents Policy	'
	Cash and Cash Equivalents
	For the purpose of the statement of cash flows, cash equivalents include all highly liquid investments with original maturities of three months or less.

Summary_of_Significant_Account2

Summary of Significant Accounting Practices: Earnings (loss) Per Share Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Earnings (loss) Per Share Policy	'
	Earnings (Loss) per Share
	The basic earnings (loss) per common share is calculated by dividing the Company’s net income available to common shareholders by the weighted average number of common shares outstanding during the year. The diluted earnings (loss) per share are calculated by dividing the Company’s net income (loss) available to common shareholders by the diluted weighted average number of shares adjusted as of the first of the year for any potentially dilutive debt or equity. Common stock equivalent shares are excluded from the computation if their effect is antidilutive.

Summary_of_Significant_Account3

Summary of Significant Accounting Practices: Use of Estimates (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Use of Estimates	'
	Use of Estimates
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.

Summary_of_Significant_Account4

Summary of Significant Accounting Practices: Revenue and Cost Recognition (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Revenue and Cost Recognition	'
	Revenue and Cost Recognition
	The Company generally recognizes revenue upon delivery and when both the title and risk and rewards pass to the customers. Product sales are recognized net of product returns and discounts. Net sales include product sales and shipping and handling revenues. Shipping and handling costs paid by the Company are included in cost of sales. The Company generally receives the net sales price in accordance with the payment terms, which are net 30, or through credit card payments at the point of sale for online customers prior to the delivery of the products. Customers may return the Company's products within 45 days of purchase provided the products are in their original sealed container and in resalable condition. Allowances for product returns are provided at the time the sale is recorded. This accrual is based upon historical return rates by product types.

Summary_of_Significant_Account5

Summary of Significant Accounting Practices: Inventories Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Inventories Policy	'
	Inventories
	Inventories are comprised of finished goods, goods in the process of being assembled into finished goods and raw product.  The inventories are stated at the lower of cost or market value using a weighted average methodology.  The Company estimates the net realizable value of inventory based on when a product is close to expiration and is not expected to be sold, when a product has reached its expiration date, or when a product is not expected to be sellable.  In determining the reserves for these products consideration is given to factors such as inventory on hand, remaining shelf life, anticipated demand, and expected market conditions.
	The reserve for obsolescence for the nine months ended September 30, 2014 and the year ended December 31, 2013 was $-0-.

Summary_of_Significant_Account6

Summary of Significant Accounting Practices: Accounts Receivable Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Accounts Receivable Policy	'
	Accounts receivable
	The Company reports receivables at gross amounts due from customers. The Company uses the allowance method to account for uncollectible accounts receivable. The allowance for doubtful accounts represents the Company’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. The allowance for doubtful accounts is estimated based upon historical experience. Account balances are charged off against the allowance when the Company believes it is probable the receivable will not be recovered. Management believes that there are no concentrations of credit risk for which an allowance has not been established. Although management believes that the allowance is adequate, it is possible that the estimated amount of cash collections with respect to accounts receivable could change. Accounts receivable are presented net of an allowance for doubtful accounts of $-0- and $-0- at September 30, 2014 and December 31, 2013, respectively.

Summary_of_Significant_Account7

Summary of Significant Accounting Practices: Fair Value Accounting For Financial Instruments (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Fair Value Accounting For Financial Instruments	'
	Fair Value Accounting for Financial Instruments
	As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC (“ASC 820-10”), fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.
	The three levels of the fair value hierarchy are described below:
	Level 1            Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;
	Level 2            Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;
	Level 3            Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).
	Pursuant to ASC 825, the fair value of cash and marketable securities is determined based on “Level 1” inputs, which consist of quoted prices in active markets for identical assets. The Company believes that the recorded values of cash, marketable securities, receivables, accounts payable and accrued liabilities, and other payables approximate their current fair values because of their nature and respective relatively short maturity dates or durations.
	Assets measured at fair value on a recurring basis were presented on the Company’s balance sheets as of September 30, 2014 and December 31, 2013 as follows:
		Fair Value Measurements as of September 30, 2014 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			9/30/14		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,185	$	1,185	$	0	$	0
	Total	$	1,185	$	1,185	$	0	$	0
		Fair Value Measurements as of December 31, 2013 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	3,120	$	3,120	$	0	$	0
	Total	$	3,120	$	3,120	$	0	$	0

Summary_of_Significant_Account8

Summary of Significant Accounting Practices: Property and Equipment Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Property and Equipment Policy	'
	Property and Equipment
	Property and equipment are stated at cost less accumulated depreciation. Depreciation is provided for in amounts sufficient to relate the cost of depreciable assets to operations over their estimated service lives, principally on a straight-line basis. Estimated service lives of property and equipment are as follows:
	Description	Estimated Life
	Software	3 years
	Computers	5 years
	Equipment	5 years
	Furniture and fixtures	7 years
	Leasehold improvements	39 years

Summary_of_Significant_Account9

Summary of Significant Accounting Practices: Concentrations of Credit Risk Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Concentrations of Credit Risk Policy	'
	Concentrations of Credit Risk
	Credit risk represents the accounting loss that would be recognized at the reporting date if counter parties failed completely to perform as contracted. Concentrations of credit risk (whether on or off balance sheet) that arise from financial instruments exist for groups of customers or counter parties when they have similar economic characteristics that would cause their ability to meet contractual obligations to be similarly affected by changes in economic or other conditions described below.
	Financial instruments that potentially subject the Company to significant concentration of credit risk consist primarily of cash, accounts receivable, and marketable debt securities. The primary focus of the Company’s investment strategy is to preserve capital and meet liquidity requirements. The Company’s investment policy addresses the level of credit exposure by limiting the concentration in any one corporate issuer or sector. To manage the risk exposure, the Company maintains its portfolio of cash and cash equivalents and short-term and long-term investments.

Recovered_Sheet1

Summary of Significant Accounting Practices: Impairment of Long-lived Assets Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Impairment of Long-lived Assets Policy	'
	Impairment of Long-lived Assets
	Intangibles and long-lived asset groups are tested for recoverability when changes in circumstances indicate the carrying value may not be recoverable, for example, when there are material adverse changes in projected revenues or expenses, significant underperformance relative to historical or projected operating results, and significant negative industry or economic trends. We also perform a test for recoverability when management has committed to a plan to sell or otherwise dispose of an asset group and the plan is expected to be completed within a year. We evaluate recoverability of an asset group by comparing its carrying value to the future net undiscounted cash flows that we expect will be generated by the asset group. If the comparison indicates that the carrying value of an asset group is not recoverable, we recognize an impairment loss for the excess of carrying value over the estimated fair value. When an impairment loss is recognized for assets to be held and used, we depreciate the adjusted carrying amount of those assets over their remaining useful life.

Recovered_Sheet2

Summary of Significant Accounting Practices: Income Taxes Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Income Taxes Policy	'
	Income Taxes
	The Company accounts for its income taxes in accordance with ASC No. 740, "Income Taxes".  Under Statement 740, a liability method is used whereby deferred tax assets and liabilities are determined based on temporary differences between basis used for financial reporting and income tax reporting purposes. Income taxes are provided based on tax rates in effect at the time such temporary differences are expected to reverse.  A valuation allowance is provided for certain deferred tax assets if it is more likely than not, that the Company will not realize the tax assets through future operations.  No provision for income taxes is included in the statement due to its immaterial amount, net of the allowance account, based on the likelihood of the Company to utilize the loss carry-forward.

Recovered_Sheet3

Summary of Significant Accounting Practices: Stock-based Compensation Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Stock-based Compensation Policy	'
	Stock-based Compensation
	The Company records stock based compensation in accordance with the guidance in ASC Topic 718 which requires the Company to recognize expenses related to the fair value of its stock option awards. This eliminates accounting for share-based compensation transactions using the intrinsic value and requires instead that such transactions be accounted for using a fair-value-based method. The Company recognizes the cost of all share-based awards on a graded vesting basis over the vesting period of the award.
	ASC 505, "Compensation-Stock Compensation", establishes standards for the accounting for transactions in which an entity exchanges its equity instruments to non-employees for goods or services. Under this transition method, stock compensation expense includes compensation expense for all stock-based compensation awards granted on or after January 1, 2006, based on the grant-date fair value estimated in accordance with the provisions of ASC 505.

Recovered_Sheet4

Summary of Significant Accounting Practices: Other Comprehensive Income (loss) Policy (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Other Comprehensive Income (loss) Policy	'
	Other Comprehensive Income (Loss)
	Marketable securities held by Morgan Stanley Wealth Management (the holding companies) are held for an indefinite period of time and thus are classified as available-for-sale securities.  Realized investment gains and losses are included in the statement of operations, as are provisions for other than temporary declines in the market value of available for-sale-securities.  Unrealized gains and unrealized losses deemed to be temporary are excluded from earnings (losses), net of applicable taxes, as a component of other comprehensive income (loss).  Factors considered in judging whether an impairment is other than temporary include the financial condition, business prospects and creditworthiness of the issuer, the length of time that fair value has been less than cost, the relative amount of decline, and the Company’s ability and intent to hold the investment until the fair value recovers.

Recovered_Sheet5

Summary of Significant Accounting Practices: Recent Accounting Pronouncements (Policies)	3 Months Ended
	Sep. 30, 2014
Policies	'
Recent Accounting Pronouncements	'
	Recent Accounting Pronouncements
	The Company has evaluated recent accounting pronouncements through September 30, 2014 and believes that none of them will have a material effect on the Company’s financial position, results of operations or cash.

Recovered_Sheet6

Summary of Significant Accounting Practices: Fair Value Accounting For Financial Instruments: Fair Value Measurements, Recurring and Nonrecurring (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Fair Value Measurements, Recurring and Nonrecurring	'
		Fair Value Measurements as of September 30, 2014 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			9/30/14		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	1,185	$	1,185	$	0	$	0
	Total	$	1,185	$	1,185	$	0	$	0
		Fair Value Measurements as of December 31, 2013 Using:
			Total		Quoted		Significant		Significant
			Carrying		Market		Other		Unobservable
			Value as of		Prices in		Observable		Inputs
					Active		Inputs
					Markets
			12/31/13		(Level 1)		(Level 2)		(Level 3)
	Assets:
	Equity securities	$	3,120	$	3,120	$	0	$	0
	Total	$	3,120	$	3,120	$	0	$	0

Recovered_Sheet7

Summary of Significant Accounting Practices: Property and Equipment Policy: Propertyt and Equipment, Estimated Service Lives (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Propertyt and Equipment, Estimated Service Lives	'
	Description	Estimated Life
	Software	3 years
	Computers	5 years
	Equipment	5 years
	Furniture and fixtures	7 years
	Leasehold improvements	39 years

Marketable_Securities_and_Inve1

Marketable Securities and Investments Disclosure: Schedule of Available for Sale Marketable Securities (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Schedule of Available for Sale Marketable Securities	'
		30-Sep-14
			Cost		Unrealized		Unrealized		Market or
					Gain		(Losses)		Fair Value
	Equity securities	$	1,315	$	--	$	-130	$	1,185
	Total	$	1,315	$	--	$	-130	$	1,185
		31-Dec-13
			Cost		Realized		Realized		Market or
					Gain		(Losses)		Fair Value
	Equity securities	$	1,315	$	2,108	$	--	$	3,120
	Total	$	1,315	$	2,108	$	--	$	3,120

Marketable_Securities_and_Inve2

Marketable Securities and Investments Disclosure: Schedule of Unrealized Gain (Loss) on Investments (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Schedule of Unrealized Gain (Loss) on Investments	'
		30-Sep-14
					Unrealized		Unrealized		Other
			Unrealized		(Losses)		(Losses)		Comprehensive
	Description		(Loss)		Short Term		Long Term		Income (Loss)
	Equity Securities	$	-1,934	$	--	$	--	$	-1,934
	Total	$	-1,934	$	--	$	--	$	-1,934
		30-Sep-13
			Unrealized		Unrealized		Unrealized		Other Comprehensive
					(Losses)		(Losses)
	Description		Gains		Short Term		Long Term		Income (Loss)
	Equity Securities	$	5,125	$	--	$	--	$	5,125
	Total	$	5,125	$	--	$	--	$	5,125

Inventory_Disclosure_Schedule_

Inventory Disclosure: Schedule of Inventory (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Schedule of Inventory	'
		September 30,		December 31,
		2014		2013
	Finished goods	$	126,342	$	211,708
	Raw material		64,362		119,233
	Total inventory	$	190,714	$	330,941

Property_and_Equipment_Disclos1

Property and Equipment Disclosure: Schedule of Property and Equipment (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Schedule of Property and Equipment	'
		September 30,		December 31,
		2014		2013
	Computers/technology	$	34,173	$	34,173
	Equipment and furniture		25,540		20,640
	Software		449		449
	Accumulated depreciation		-23,487		-16,829
		$	36,675	$	38,433

Website_Disclosure_Summary_of_

Website Disclosure: Summary of www.gameplan.com Website (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Summary of www.gameplan.com Website	'
		September 30,		December 31,
		2014		2013
	Website	$	219,529	$	219,529
	Accumulated amortization		-140,198		-47,615
	Website, net	$	79,331	$	171,914

Notes_Payable_Disclosure_Sched

Notes Payable Disclosure: Schedule of Notes Payable (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Schedule of Notes Payable	'
		September 30,
		2014
	Notes payable, unsecured, due in monthly payments of principal and interest $713.81, interest at 5% per annum, matures March 1, 2015.	$	4,191
	Note payable, unsecured, due in monthly payments of principal and interest $2,925, interest at 4% per annum, matures December 10, 2014	$	5,800
	Total	$	9,991

Stock_Options_Disclosure_Sched

Stock Options Disclosure: Schedule of Share-based Compensation, Stock Options, Activity (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Schedule of Share-based Compensation, Stock Options, Activity	'
	.	Number of	Weighted average	Weighted average
		Options	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2013	530,000	$0.39	4.25
	Granted	8,500,000	0.16	0.92
	Exercised	--	--	--
	Expired / Cancelled	-4,750,000	$0.19	2.32
	Balance, September 30, 2014	4,280,000	$0.15	0.92

Stock_Options_Disclosure_Sched1

Stock Options Disclosure: Schedule of warrant activity (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Schedule of warrant activity	'
		Number of	Weighted average	Weighted average
		Warrants	exercise	remaining
			Price per share	contractual life (in years)
	Balance, December 31, 2013	3,430,000	$0.27	2.04
	Granted	--	--	--
	Exercised	--	--	--
	Expired / cancelled	--	--	--
	Balance, September 30, 2014	3,430,000	$0.27	1.3

Operating_Leases_Disclosure_Fu

Operating Leases Disclosure: Future Minimum Rental Payments for Operating Leases (Tables)	3 Months Ended
	Sep. 30, 2014
Tables/Schedules	'
Future Minimum Rental Payments for Operating Leases	'
		Monthly Basic Rent	Annual Basic Rent
	2014	7,299	21,897
	2015	7,299	87,588
	2016	7,299	74,891
	2017	5,486	43,884
	2018	--	--
			228,260

Recovered_Sheet8

Summary of Significant Accounting Practices: Fair Value Accounting For Financial Instruments: Fair Value Measurements, Recurring and Nonrecurring (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Details	'	'
Fair value of investments in equity securities	$1,185	$3,120

Recovered_Sheet9

Summary of Significant Accounting Practices: Property and Equipment Policy: Propertyt and Equipment, Estimated Service Lives (Details)	3 Months Ended
	Sep. 30, 2014
Software and Software Development Costs	'
Property, Plant and Equipment, Useful Life	'3 years
Computer Equipment	'
Property, Plant and Equipment, Useful Life	'5 years
Equipment	'
Property, Plant and Equipment, Useful Life	'5 years
Furniture and Fixtures	'
Property, Plant and Equipment, Useful Life	'7 years
Leasehold Improvements	'
Property, Plant and Equipment, Useful Life	'39 years

Going_Concern_Details

Going Concern (Details) (USD $)	186 Months Ended
	Sep. 30, 2014
Details	'
Net losses since inception	$4,813,088

Restricted_Cash_Disclosure_Det

Restricted Cash Disclosure (Details) (USD $)	Dec. 31, 2013
Details	'
Amount of cash classified as restricted	$173,772

Marketable_Securities_and_Inve3

Marketable Securities and Investments Disclosure (Details) (Canaccord Genuity Wealth Management, USD $)	12 Months Ended
	Dec. 31, 2013
Canaccord Genuity Wealth Management	'
Proceeds from sale of investments	$100

Marketable_Securities_and_Inve4

Marketable Securities and Investments Disclosure: Schedule of Available for Sale Marketable Securities (Details) (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2014	Dec. 31, 2013
Details	'	'
Cost of equity securities	$1,315	$1,315
Unrealized losses, marketable securities	-130	'
Value of marketable securities held	1,185	3,120
Realized gain, marketable securities	'	$2,108

Inventory_Disclosure_Schedule_1

Inventory Disclosure: Schedule of Inventory (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Details	'	'
Finished goods	$126,342	$211,708
Raw materials	64,362	119,233
Total inventory	$190,714	$330,941

Property_and_Equipment_Disclos2

Property and Equipment Disclosure: Schedule of Property and Equipment (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Accumulated depreciation	($23,487)	($16,829)
Property and equipment, net	36,675	38,433
Computer Equipment	'	'
Property, Plant and Equipment, Gross	34,173	34,173
Furniture and Fixtures	'	'
Property, Plant and Equipment, Gross	25,540	20,640
Software and Software Development Costs	'	'
Property, Plant and Equipment, Gross	$449	$449

Property_and_Equipment_Disclos3

Property and Equipment Disclosure (Details) (USD $)	3 Months Ended		9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013	Sep. 30, 2014	Sep. 30, 2013
Details	'	'	'	'
Depreciation expense	$2,175	$592	$6,658	$1,763

Website_Disclosure_Details

Website Disclosure (Details) (USD $)	3 Months Ended	9 Months Ended		12 Months Ended
	Sep. 30, 2014	Sep. 30, 2014	Sep. 30, 2013	Dec. 31, 2013
Details	'	'	'	'
Costs to develop new website	'	'	'	$219,529
Amortization expense	$9,918	$92,583	$18,781	'

Website_Disclosure_Summary_of_1

Website Disclosure: Summary of www.gameplan.com Website (Details) (USD $)	Sep. 30, 2014	Dec. 31, 2013
Details	'	'
Website, gross	$219,529	$219,529
Accumulated amortization, website	-140,198	-47,615
Website, net	$79,331	$171,914

Intellectual_Property_Disclosu1

Intellectual Property Disclosure (Details) (USD $)	0 Months Ended
	Feb. 07, 2013
Historical cost	46,513
IP Agreement	'
Shares issued for acquisition	11,000,000

Related_Party_Transactions_Det

Related Party Transactions (Details) (USD $)	12 Months Ended		3 Months Ended	12 Months Ended	3 Months Ended
	Dec. 31, 2013	Sep. 30, 2014	Mar. 31, 2014	Dec. 31, 2013	Sep. 30, 2014	Sep. 30, 2014	Sep. 30, 2014	Sep. 30, 2014
			Former CEO, MR. Bachman	Former CEO, MR. Bachman	Secretary, CFO and his brother	Former CEO, MR. Dingman	CSO	Others
Stock payable balance, related party, for compensation	'	$30,000	'	'	'	'	'	'
Salaries payable	'	6,000	'	'	'	'	'	'
Amount borrowed	4,500	'	'	'	'	'	'	'
Amount borrowed from related party	'	'	'	250,000	'	'	'	'
Salaries expense and payable	'	'	$23,077	$158,333	$90,000	$27,692	$13,846	$7,885

Notes_Payable_Disclosure_Sched1

Notes Payable Disclosure: Schedule of Notes Payable (Details) (USD $)	Jun. 30, 2014
Notes Payable	$9,991
Matures March 1, 2015	'
Notes Payable	4,191
Matures December 10, 2014	'
Notes Payable	$5,800

Notes_Payable_Disclosure_Detai

Notes Payable Disclosure (Details) (USD $)	3 Months Ended	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2014
Details	'	'
Interest expense (notes payable)	$306	$1,370

Contingent_Liability_Disclosur1

Contingent Liability Disclosure (Details) (USD $)	9 Months Ended		12 Months Ended
	Sep. 30, 2014	Dec. 31, 2013	Dec. 31, 2013
			Purchase agreement for gameplan.com
Restricted common stock issued	'	'	150,000
Fair value of restricted common stock issued	'	'	$99,000
Stock repurchase liability net of the unamortized discount	133,000	107,500	'
interest expense related to the stock repurchase liability	$26,870	'	'

Stockholders_Equity_Disclosure1

Stockholders' Equity Disclosure (Details) (USD $)

Sep. 30, 2014

Dec. 31, 2013

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Sep. 30, 2014

Private Offering, February 19, 2014

Private Offering, April 11, 2014

Private Offering, April 16, 2014

Private Offering, April 22, 2014

Offering to Current Shareholders

Settlement of Stock Payable

Endorsement Agreement

Private Offering, June 5, 2014

Private Offering, April 14, 2014

Private Offering, July 2, 2014

Private Offering, September 9, 2014

Settlement of accounts payable and prepaid expense

Common stock issued and outstanding

37,116,184

35,148,456

'

'

'

'

'

'

'

'

'

'

'

'

Proceeds/value from issuance of common stock

'

'

$50,000

$120,000

$41,500

$27,900

'

'

'

$20,000

$3,500

$5,000

$10,000

'

Common stock agreed to be sold

'

'

416,667

1,200,000

415,000

262,728

'

'

'

166,665

31,818

33,333

62,500

500,000

Common stock issued

'

'

'

'

'

'

70,000

20,000

7,500

'

'

'

'

'

Stock receivable amount

'

'

'

'

'

'

'

'

'

$5,000

$5,000

'

'

'

Stock_Options_Disclosure_Detai

Stock Options Disclosure (Details) (USD $)	Feb. 27, 2013	Sep. 22, 2011	Jul. 18, 2014	Jul. 18, 2014	Jul. 18, 2014	Dec. 31, 2013	Apr. 25, 2014	Dec. 04, 2013
			Jamie Dingman	Brett Maloley	Tom Sullivan	2013 Stock Option Plan	2013 Stock Option Plan	2013 Stock Option Plan
Stock Option Plan, number of options authorized for issuance	2,600,000	'	'	'	'	'	'	'
Stock options granted	'	'	625,000	2,000,000	500,000	1,100,000	500,000	500,000
Stock options granted, fair value estimate	'	'	'	'	'	$357,860	'	$219,550
Stock options granted, stock-based compensation expense	'	'	'	'	'	36,592	'	'
Warrants issued for services	'	300,000	'	'	'	'	'	'
Warrants issued, value of services	'	$53,160	'	'	'	'	'	'
Exercise price, warrants issued for services	'	$0.45	'	'	'	'	'	'

Stock_Options_Disclosure_Sched2

Stock Options Disclosure: Schedule of Share-based Compensation, Stock Options, Activity (Details) (USD $)	9 Months Ended
	Sep. 30, 2014	Dec. 31, 2013
Details	'	'
Number of options outstanding	4,280,000	530,000
Weighted average exercise price per share	$0.15	$0.39
Weighted average remaining contractual life (in years)	0.92	4.25
Options granted during the period	8,500,000	'
Weighted average exercise price, options granted	$0.16	'
Options expired / cancelled during the period	4,750,000	'
Weighted average exercise price, options expired/cancelled	$0.19	'

Stock_Options_Disclosure_Sched3

Stock Options Disclosure: Schedule of warrant activity (Details)	Sep. 30, 2014	Dec. 31, 2013
Details	'	'
Number of warrants outstanding	3,430,000	3,430,000
Weighted averageremainingcontractual life, warrants	1.3	2.04

Operating_Leases_Disclosure_De

Operating Leases Disclosure (Details) (USD $)	9 Months Ended
	Sep. 30, 2014	Sep. 30, 2013
Rent expense	$76,890	$14,310
Office space	'	'
Monthly Rent	5,486	'
Warehouse space	'	'
Monthly Rent	$1,813	'

Operating_Leases_Disclosure_Fu1

Operating Leases Disclosure: Future Minimum Rental Payments for Operating Leases (Details) (USD $)	Sep. 30, 2014
Details	'
Minimum annual lease payments, 2014	$21,897
Minimum annual lease payments, 2015	87,588
Minimum annual lease payments, 2016	74,891
Minimum annual lease payments, 2017	43,884
Total minimum lease payments due	$228,260

Subsequent_Events_Details

Subsequent Events (Details) (Private Offering, October 14, 2014, USD $)	1 Months Ended
	Nov. 15, 2014
Private Offering, October 14, 2014	'
Common stock agreed to be sold	1,500,000
Proceeds/value from issuance of common stock	$150,000