Significant Accounting Policies (Policies) | 12 Months Ended |
Dec. 31, 2020 |
Accounting Policies [Abstract] | |
Basis of Accounting, Policy [Policy Text Block] | (a) Basis of preparation The accompanying consolidated financial statements of the Company and its wholly owned subsidiaries have been prepared in accordance with accounting principles generally accepted in the United States (“US GAAP”) and applicable rules and regulations of the Securities and Exchange Commission (the "SEC"). From time to time, the Company may may April 1, 2020, 13, Business acquisitions 14, Variable interest entity Principles of consolidation All significant transactions among the Company and its subsidiaries have been eliminated upon consolidation. |
Use of Estimates, Policy [Policy Text Block] | (b) Use of estimates The preparation of consolidated financial statements in accordance with US GAAP requires the Company’s management to make estimates and assumptions relating to the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported amounts of revenue and expenses during the reporting periods. Significant items subject to such estimates and assumptions include the allowance for doubtful accounts, useful lives of intangible assets, recoverability of the carrying amounts of goodwill and intangible assets, the portion of revenue subject to estimates for variances between internally-tracked conversions and those confirmed by the customer, purchase accounting, put/call considerations, consolidation of variable interest entity and income tax provision. These estimates are often based on complex judgments and assumptions that management believes to be reasonable but are inherently uncertain and unpredictable. Actual results could differ from these estimates. |
Cash and Cash Equivalents, Policy [Policy Text Block] | (c) Cash, cash equivalents and restricted cash Cash and cash equivalents consist of cash on hand and bank deposits with original maturities of three October 10, 2018 The Company’s cash, cash equivalents and restricted cash are held in major financial institutions located in the United States, which have high credit ratings. As of December 31, 2020 2019 Financial instruments and related items, which potentially subject the Company to concentrations of credit risk, consist principally of cash investments. The Company places its temporary cash instruments with highly rated financial institutions within the United States, and, at times, may $250 |
Accounts Receivable [Policy Text Block] | (d) Accounts receivable and allowance for doubtful accounts Accounts receivable are due from customers, which are generally unsecured, and consist of amounts earned but not None The allowance for doubtful accounts is management’s best estimate of the amount of probable credit losses in the Company’s existing accounts receivable. Management determines this allowance based on reviews of customer-specific facts and circumstances. Account balances are charged off against the allowance for doubtful accounts after all customary means of collection have been exhausted and the potential for recovery is considered remote. The Company does not December 31, 2020 2019 Movements within the allowance for doubtful accounts consist of the following: Year Ended December 31, (In thousands) 2020 2019 Beginning balance $ 1,967 $ 1,751 Charges to expenses 269 2,550 Write-offs (1,868 ) (2,334 ) Ending balance $ 368 $ 1,967 |
Property, Plant and Equipment, Policy [Policy Text Block] | (e) Property and equipment Property and equipment are stated at cost, net of accumulated depreciation or amortization. Expenditures for maintenance, repairs and minor renewals are charged to expense in the period incurred. Betterments and additions are capitalized. Property and equipment are depreciated on a straight-line basis over the estimated useful lives of the assets. Leasehold improvements are depreciated over the shorter of their estimated useful lives or lease terms that are reasonably assured. The estimated useful lives of property and equipment are as follows: Years Computer and network equipment 5 Furniture, fixtures and office equipment 7 Leasehold improvements 6-7 Assets to be disposed of, and for which there is a committed plan of disposal, whether through sale or abandonment, are reported at the lower of carrying value or fair value less costs to sell. When items of property and equipment are retired or otherwise disposed of, loss or income on disposal is recorded for the difference between the net book value and proceeds received therefrom. |
Business Combinations Policy [Policy Text Block] | (f) Business combination The Company records acquisitions pursuant to ASC 805, Business Combinations, not may may |
Intangible Assets, Finite-Lived, Policy [Policy Text Block] | (g) Intangible assets other than goodwill The Company’s intangible assets are initially capitalized based on actual costs incurred, acquisition cost, or fair value if acquired as part of a business combination. These intangible assets are amortized on a straight-line basis over their respective estimated useful lives, which are the periods over which these assets are expected to contribute directly or indirectly to the future cash flows of the Company. The Company’s intangible assets represent purchased intellectual property, software developed for internal use, acquired proprietary technology, customer relationships, trade names, domain names, databases and non-competition agreements, including those resulting from acquisitions. Intangible assets have estimated useful lives of 2-20 years. In accordance with ASC 350 40, Software - Internal-Use Software, Finite-lived intangible assets are evaluated for impairment periodically, or whenever events or changes in circumstances indicate that their related carrying amounts may not 360 10 15, Impairment or Disposal of Long-Lived Assets. 360 10 15. Asset recoverability is an area involving management judgment, requiring assessment as to whether the carrying values of assets are supported by their undiscounted future cash flows. In estimating future cash flows, certain assumptions are required to be made in respect of highly uncertain matters such as revenue growth rates, operating expenses and terminal growth rates. For the year ended December 31, 2019, 6 Intangible assets, net December 31, 2020 2019, no |
Goodwill and Intangible Assets, Goodwill, Policy [Policy Text Block] | (h) Goodwill Goodwill represents the difference between the purchase price and the estimated fair value of net assets acquired, when accounted for by the acquisition method of accounting. As of December 31, 2020 2019 6 Intangible assets, net In accordance with ASC 350, Intangibles - Goodwill and Other , goodwill is tested at least annually for impairment, or when events or changes in circumstances indicate that the carrying amount of such assets may not not |
Fair Value of Financial Instruments, Policy [Policy Text Block] | (i) Fair value of financial instruments ASC 820, Fair Value Measurements and Disclosures, three • Level 1 • Level 2 • Level 3 no The fair value of the Company’s cash, cash equivalents, restricted cash, accounts receivable, accounts payable and accrued liabilities approximate their carrying values because of the short-term nature of these instruments. As of December 31, 2020 2 8 Long-term debt, net. |
Revenue from Contract with Customer [Policy Text Block] | (j) Revenue recognition Revenue is recognized when control of goods or services is transferred to customers, in amounts that reflect the consideration the Company expects to be entitled to in exchange for those goods or services. The Company's performance obligation is typically to (a) deliver data records, based on predefined qualifying characteristics specified by the customer or (b) generate conversions, based on predefined user actions (for example, a click, a registration or the installation of an app) and subject to certain qualifying characteristics specified by the customer. The Company applies the practical expedient related to the review of a portfolio of contracts in reviewing the terms of customer contracts as one not Revenue is recognized upon satisfaction of associated performance obligations. The Company's customers simultaneously receive and consume the benefits provided, as the Company satisfies its performance obligations. Furthermore, the Company elected the "right to invoice" practical expedient available within ASC 606 10 55 18 not not For each identified performance obligation in a contract with a customer, the Company assesses whether it or the third third third no If a customer pays consideration before the Company's performance obligations are satisfied, such amounts are classified as deferred revenue on the consolidated balance sheets. As of December 31, 2020 2019 December 31, 2020 first 2021. When there is a delay between the period in which revenue is recognized and when a customer invoice is issued, revenue is recognized and the related amounts are recorded as unbilled revenue within accounts receivable on the consolidated balance sheets. As of December 31, 2020 2019 not Sales commissions are recorded at the time revenue is recognized and recorded in sales and marketing in the consolidated statements of operations. The Company has elected to utilize a practical expedient to expense incremental costs incurred related to obtaining a contract. In addition, the Company elected the practical expedient to not one |
Cost of Goods and Service [Policy Text Block] | (k) Cost of revenue (exclusive of depreciation and amortization) Cost of revenue primarily includes media and related costs, which consist of the cost to acquire traffic through the purchase of impressions, clicks or actions from publishers or third |
Advertising Cost [Policy Text Block] | (l) Advertising costs Advertising costs are charged to operations as incurred. For the years ended December 31, 2020 2019 |
Share-based Payment Arrangement [Policy Text Block] | (m) Share-based compensation The Company accounts for share-based compensation in accordance with ASC 718, Compensation - Stock Compensation 718" 718, |
Income Tax, Policy [Policy Text Block] | (n) Income taxes The Company accounts for income taxes in accordance with ASC 740, Income Taxes The effect on deferred tax assets and liabilities of a change in tax rates or laws is recognized in income in the period that the change in tax rates or laws is enacted. A valuation allowance is provided to reduce the amount of deferred tax assets if it is considered more likely than not not ASC 740 not 50% |
Earnings Per Share, Policy [Policy Text Block] | (o) Income (loss) per share Basic income (loss) per share is computed by dividing net loss by the weighted average number of common shares outstanding during the periods, in addition to restricted stock units ("RSUs") and restricted common stock that are vested not |
Segment Reporting, Policy [Policy Text Block] | (p) Segment data The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker in making decisions regarding resource allocation and performance assessment. The Company defines the term “chief operating decision maker” to be its chief executive officer. The Company has determined it has two two one 13 Business acquisitions ) and is included in segment reporting for purposes of reconciliation of the respective balances to the consolidated financial statements. “Fluent,” for the purposes of segment reporting, represents the consolidated operating results of the Company excluding “All Other.” |
Commitments and Contingencies, Policy [Policy Text Block] | (q) Contingencies In the ordinary course of business, the Company is subject to loss contingencies that cover a range of matters. An estimated loss from a loss contingency, such as a legal proceeding or claim, is accrued if it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. In determining whether a loss should be accrued, the Company evaluates, among other factors, the degree of probability and the ability to reasonably estimate the amount of any such loss. |
New Accounting Pronouncements, Policy [Policy Text Block] | (r) Recently issued and adopted accounting standards Accounting pronouncements not not In January 2016, No. 2016 13, Financial Instruments - Credit Losses, December 15, 2022, |