Fluent (FLNT) 10-Q 15 Nov 23 2023 Q3 Quarterly report Financial data

Document And Entity Information

Document And Entity Information - shares	9 Months Ended
	Sep. 30, 2023	Nov. 10, 2023
Document Information [Line Items]
Entity Central Index Key	0001460329
Entity Registrant Name	Fluent, Inc.
Amendment Flag	false
Current Fiscal Year End Date	--12-31
Document Fiscal Period Focus	Q3
Document Fiscal Year Focus	2023
Document Type	10-Q
Document Quarterly Report	true
Document Period End Date	Sep. 30, 2023
Document Transition Report	false
Entity File Number	001-37893
Entity Incorporation, State or Country Code	DE
Entity Tax Identification Number	77-0688094
Entity Address, Address Line One	300 Vesey Street, 9th Floor
Entity Address, City or Town	New York
Entity Address, State or Province	NY
Entity Address, Postal Zip Code	10282
City Area Code	646
Local Phone Number	669-7272
Title of 12(b) Security	Common Stock, $0.0005 par value per share
Trading Symbol	FLNT
Security Exchange Name	NASDAQ
Entity Current Reporting Status	Yes
Entity Interactive Data Current	Yes
Entity Filer Category	Non-accelerated Filer
Entity Small Business	true
Entity Emerging Growth Company	false
Entity Shell Company	false
Entity Common Stock, Shares Outstanding		81,237,158

Consolidated Balance Sheets (Cu

Consolidated Balance Sheets (Current Period Unaudited) - USD ($) $ in Thousands	Sep. 30, 2023	Dec. 31, 2022
ASSETS:
Cash and cash equivalents	$ 20,513	$ 25,547
Accounts receivable, net of allowance for doubtful accounts of $177 and $544, respectively	48,515	63,164
Prepaid expenses and other current assets	8,069	3,506
Total current assets	77,097	92,217
Property and equipment, net	687	964
Operating lease right-of-use assets	3,833	5,202
Intangible assets, net	27,710	28,745
Goodwill	1,261	55,111
Other non-current assets	1,502	1,730
Total assets	112,090	183,969
LIABILITIES AND SHAREHOLDERS' EQUITY:
Accounts payable	11,841	6,190
Accrued expenses and other current liabilities	25,746	35,626
Deferred revenue	492	1,014
Current portion of long-term debt	31,799	5,000
Current portion of operating lease liability	2,295	2,389
Total current liabilities	72,173	50,219
Long-term debt, net	0	35,594
Operating lease liability	2,220	3,743
Other non-current liabilities	2,207	458
Total liabilities	76,600	90,014
Contingencies (Note 10)
Shareholders' equity:
Preferred stock — $0.0001 par value, 10,000,000 Shares authorized; Shares outstanding — 0 shares for both periods	0	0
Common stock — $0.0005 par value, 200,000,000 Shares authorized; Shares issued — 85,803,727 and 84,385,458, respectively; and Shares outstanding — 81,192,158 and 80,085,306, respectively (Note 7)	43	42
Treasury stock, at cost — 4,611,569 and 4,300,152 Shares, respectively (Note 7)	(11,407)	(11,171)
Additional paid-in capital	426,473	423,384
Accumulated deficit	(379,619)	(318,300)
Total shareholders' equity	35,490	93,955
Total liabilities and shareholders' equity	$ 112,090	$ 183,969

Consolidated Balance Sheets (_2

Consolidated Balance Sheets (Current Period Unaudited) (Parentheticals) - USD ($) $ in Thousands	Sep. 30, 2023	Dec. 31, 2022
Accounts receivable, allowance for doubtful accounts	$ 177	$ 544
Preferred stock, par value (in dollars per share)	$ 0.0001	$ 0.0001
Preferred stock, shares authorized (in shares)	10,000,000	10,000,000
Preferred stock, shares issued (in shares)	0	0
Preferred stock, shares outstanding (in shares)	0	0
Common stock, par value (in dollars per share)	$ 0.0005	$ 0.0005
Common stock, shares authorized (in shares)	200,000,000	200,000,000
Common stock, shares issued (in shares)	85,803,727	84,385,458
Common stock, shares outstanding (in shares)	81,192,158	80,085,306
Treasury stock, shares (in shares)	4,611,569	4,300,152

Consolidated Statements of Oper

Consolidated Statements of Operations (Unaudited) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Revenue	$ 66,239	$ 89,046	$ 225,638	$ 276,470
Costs and expenses:
Cost of revenue (exclusive of depreciation and amortization)	50,148	65,270	167,960	202,859
Sales and marketing	4,426	4,254	13,454	12,590
Product development	4,511	4,622	14,064	13,979
General and administrative	8,725	10,877	24,991	33,852
Depreciation and amortization	2,658	3,398	8,112	10,037
Goodwill impairment and write-off of intangible assets	29,705	0	55,405	55,528
Loss on disposal of property and equipment	0	(2)	0	19
Total costs and expenses	100,173	88,419	283,986	328,864
Income (loss) from operations	(33,934)	627	(58,348)	(52,394)
Interest expense, net	(936)	(517)	(2,420)	(1,331)
Income (loss) before income taxes	(34,870)	110	(60,768)	(53,725)
Income tax (expense) benefit	1,243	3,003	(551)	(2,119)
Net income (loss)	$ (33,627)	$ 3,113	$ (61,319)	$ (55,844)
Basic and diluted income (loss) per share:
Basic (in dollars per share)	$ (0.41)	$ 0.04	$ (0.74)	$ (0.69)
Diluted (in dollars per share)	$ (0.41)	$ 0.04	$ (0.74)	$ (0.69)
Weighted average number of shares outstanding:
Basic (in shares)	82,880,536	81,592,316	82,511,454	81,327,639
Diluted (in shares)	82,880,536	81,699,966	82,511,454	81,327,639

Consolidated Statements of Chan

Consolidated Statements of Changes in Shareholders' Equity (Unaudited) - USD ($) $ in Thousands	Common Stock [Member]	Treasury Stock, Common [Member]	Additional Paid-in Capital [Member]	Retained Earnings [Member]	Total
Balance (in shares) at Dec. 31, 2021	83,057,083	4,091,823
Balance at Dec. 31, 2021	$ 42	$ (10,723)	$ 419,059	$ (194,968)	$ 213,410
Vesting of restricted stock units and issuance of stock under incentive plans (in shares)	1,185,879	0
Vesting of restricted stock units and issuance of stock under incentive plans	$ 0	$ 0	211	0	211
Share-based compensation	0	0	2,720	0	2,720
Net income (loss)	$ 0	$ 0	0	(55,844)	(55,844)
Increase in treasury stock resulting from shares withheld to cover statutory taxes (in shares)		208,329
Increase in treasury stock resulting from shares withheld to cover statutory taxes		$ (448)			(448)
Balance (in shares) at Sep. 30, 2022	84,242,962	4,300,152
Balance at Sep. 30, 2022	$ 42	$ (11,171)	421,990	(250,812)	160,049
Balance (in shares) at Jun. 30, 2022	84,146,082	4,300,152
Balance at Jun. 30, 2022	$ 42	$ (11,171)	421,172	(253,925)	156,118
Vesting of restricted stock units and issuance of stock under incentive plans (in shares)	96,880
Vesting of restricted stock units and issuance of stock under incentive plans	$ 0		0		0
Share-based compensation	0	0	818	0	818
Net income (loss)	$ 0	$ 0	0	3,113	3,113
Balance (in shares) at Sep. 30, 2022	84,242,962	4,300,152
Balance at Sep. 30, 2022	$ 42	$ (11,171)	421,990	(250,812)	160,049
Balance (in shares) at Dec. 31, 2022	84,385,458	4,300,152
Balance at Dec. 31, 2022	$ 42	$ (11,171)	423,384	(318,300)	93,955
Vesting of restricted stock units and issuance of stock under incentive plans (in shares)	1,418,269	0
Vesting of restricted stock units and issuance of stock under incentive plans	$ 1	$ 0	(1)	0	0
Share-based compensation	0	0	3,090	0	3,090
Net income (loss)	$ 0	$ 0	0	(61,319)	$ (61,319)
Increase in treasury stock resulting from shares withheld to cover statutory taxes (in shares)		311,417			311,417,000
Increase in treasury stock resulting from shares withheld to cover statutory taxes		$ (236)			$ (236)
Balance (in shares) at Sep. 30, 2023	85,803,727	4,611,569
Balance at Sep. 30, 2023	$ 43	$ (11,407)	426,473	(379,619)	35,490
Balance (in shares) at Jun. 30, 2023	85,751,226	4,611,569
Balance at Jun. 30, 2023	$ 43	$ (11,407)	425,491	(345,992)	68,135
Vesting of restricted stock units and issuance of stock under incentive plans (in shares)	52,501
Vesting of restricted stock units and issuance of stock under incentive plans	$ 0		0		0
Share-based compensation	0	0	982	0	982
Net income (loss)	$ 0	$ 0	0	(33,627)	(33,627)
Balance (in shares) at Sep. 30, 2023	85,803,727	4,611,569
Balance at Sep. 30, 2023	$ 43	$ (11,407)	$ 426,473	$ (379,619)	$ 35,490

Consolidated Statements of Cash

Consolidated Statements of Cash Flows (Unaudited) - USD ($) $ in Thousands	9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022
CASH FLOWS FROM OPERATING ACTIVITIES:
Net income (loss)	$ (61,319)	$ (55,844)
Adjustments to reconcile net loss to net cash provided by operating activities:
Depreciation and amortization	8,112	10,037
Non-cash loan amortization expense	330	201
Share-based compensation expense	2,958	2,652
Goodwill impairment	55,405	55,400
Write-off of intangible assets	0	128
Loss on disposal of property and equipment	0	19
Provision for bad debt	(51)	275
Changes in assets and liabilities, net of business acquisitions:
Accounts receivable	14,700	2,406
Prepaid expenses and other current assets	(4,563)	277
Other non-current assets	228	52
Operating lease assets and liabilities, net	(248)	(127)
Accounts payable	5,651	(1,212)
Accrued expenses and other current liabilities	(10,869)	(7,497)
Deferred revenue	(522)	456
Other	(117)	(89)
Net cash provided by operating activities	9,695	7,134
CASH FLOWS FROM INVESTING ACTIVITIES:
Capitalized costs included in intangible assets	(4,093)	(3,316)
Business acquisitions, net of cash acquired	(1,250)	(971)
Acquisition of property and equipment	(25)	(10)
Net cash used in investing activities	(5,368)	(4,297)
CASH FLOWS FROM FINANCING ACTIVITIES:
Repayments of long-term debt	(8,750)	(3,750)
Debt financing costs	(375)	0
Taxes paid related to net share settlement of vesting of restricted stock units	(236)	(448)
Net cash used in financing activities	(9,361)	(4,198)
Net decrease in cash and cash equivalents	(5,034)	(1,361)
Cash and cash equivalents at beginning of period	25,547	34,467
Cash and cash equivalents at end of period	20,513	33,106
SUPPLEMENTAL DISCLOSURE INFORMATION
Cash paid for interest	2,234	1,162
Cash paid for income taxes	114	603
Share-based compensation capitalized in intangible assets	72	68
Equity issued in connection with True North acquisition	0	211
TAPP LLC [Member]
SUPPLEMENTAL DISCLOSURE INFORMATION
Contingent payments in connection with acquisition	2,915	0
True North Loyalty, Llc [Member]
SUPPLEMENTAL DISCLOSURE INFORMATION
Contingent payments in connection with acquisition	0	250
Deferred payment in connection with True North acquisition	$ 0	$ 860

Note 1 - Summary of Significant

Note 1 - Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Significant Accounting Policies [Text Block]	1. (a) Basis of preparation The accompanying unaudited consolidated financial statements have been prepared by Fluent, Inc., a Delaware corporation (the "Company" or "Fluent"), in accordance with accounting principles generally accepted in the United States ("GAAP") and applicable rules and regulations of the Securities and Exchange Commission (the "SEC") regarding interim financial reporting. Certain information and note disclosures normally included in annual financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to those rules and regulations. The accompanying unaudited consolidated financial statements reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations, and cash flows for the interim periods ended September 30, 2023 2022 not December 31, 2023 From time to time, the Company may may The information included in this Quarterly Report on Form 10 10 December 31, 2022 2022 10 March 15, 2023 December 31, 2022 2022 10 Going concern In accordance with ASC 205 40, Presentation of Financial Statements Going Concern, one may not one The Company has experienced a decline in its operating results, driven primarily by the continued economic slowdown and uncertainty, as well as the impacts of the recently imposed regulatory requirements (see Note 10, Contingencies) September 30, 2023 not 5, Long-term debt, net not twelve not September 30, 2023 two nine September 30, 2023, not one As discussed in Note 5, Long-term debt, net November 15, 2023, January 15, 2024 three September 30, 2023, 2024 November 22, 2023 December 31, 2023 December 31, 2024, In light of the recent challenges the Company has faced in achieving its financial targets, the Company plans to implement cost reductions and focus resources on new growth opportunities that will enable the Company to meet its projected budget. While management believes its plans to enter into a new amendment to the Credit Agreement with financial covenant levels that the Company can satisfy will alleviate the conditions or events that raise substantial doubt about the Company’s ability to continue as a going concern, successfully entering into it is not no no one one The accompanying unaudited financial statements do not Principles of consolidation The consolidated financial statements include the financial statements of the Company and its subsidiaries. All significant transactions among the Company and its subsidiaries have been eliminated upon consolidation. (b) Recently issued and adopted accounting standards Accounting pronouncements not not In January 2016, No. 2016 13, Financial Instruments Credit Losses December 15, 2022, no (c) Revenue recognition Revenue is generated when control of goods or services is transferred to customers, in the amounts that reflect the consideration the Company expects to be entitled to in exchange for those goods or services. The Company's performance obligation is typically to (a) deliver data records based on predefined qualifying characteristics specified by the customer, (b) generate conversions based on predefined user actions (for example, a click, a registration or the installation of an app) and subject to certain qualifying characteristics specified by the customer, Revenue is recognized upon satisfaction of the associated performance obligation. The Company elected the "right to invoice" practical expedient under Accounting Standards Codification ("ASC") 606 10 55 18 If a customer pays consideration before the Company's performance obligations are satisfied, such amounts are classified as deferred revenue on the consolidated balance sheets. As of September 30, 2023 December 31, 2022 December 31, 2022 first 2023 When there is a delay between the period in which revenue is recognized and when a customer invoice is issued, revenue is earned, and the related amounts are recorded as unbilled revenue within accounts receivable on the consolidated balance sheets. As of September 30, 2023 December 31, 2022 not (d) Use of estimates The preparation of consolidated financial statements in accordance with GAAP requires the Company’s management to make estimates and assumptions relating to the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported amounts of revenue and expenses during the reporting periods. Significant items subject to such estimates and assumptions include the allowance for doubtful accounts, useful lives of intangible assets, recoverability of the carrying amounts of goodwill and intangible assets, the portion of revenue subject to estimates for variances between internally-tracked conversions and those confirmed by the customer, purchase accounting, valuation of variable interest entity, accruals for contingencies, and income tax provisions. These estimates are often based on complex judgments and assumptions that management believes to be reasonable but are inherently uncertain and unpredictable. Actual results could differ from these estimates. (e) Fair value Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. Accounting standards describe a fair value hierarchy based on the following three first two may ● Level 1 ● Level 2— 1 not ● Level 3 no The fair value of the Company’s cash, cash equivalents, accounts receivable, accounts payable and accrued liabilities approximate their carrying values because of the short-term nature of these instruments. As of September 30, 2023 2 5, Long-term debt, net The fair value of certain long-lived non-financial assets and liabilities may September 30, 2023 3 4, Goodwill

Note 2 - Income (Loss) Per Shar

Note 2 - Income (Loss) Per Share	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Earnings Per Share [Text Block]	2. Basic income (loss) per share is computed by dividing net income (loss) by the weighted average number of common shares outstanding during the period, in addition to restricted stock units ("RSUs") that are vested but not For the three nine September 30, 2023 2022 Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Numerator: Net income (loss) $ (33,627 ) $ 3,113 $ (61,319 ) $ (55,844 ) Denominator: Weighted average shares outstanding 81,160,944 79,898,219 80,798,223 79,620,308 Weighted average restricted shares vested not delivered 1,719,592 1,694,097 1,713,231 1,707,331 Total basic weighted average shares outstanding 82,880,536 81,592,316 82,511,454 81,327,639 Dilutive effect of assumed conversion of restricted stock units — 107,650 — Total diluted weighted average shares outstanding 82,880,536 81,699,966 82,511,454 81,327,639 Basic and diluted income (loss) per share: Basic $ (0.41 ) $ 0.04 $ (0.74 ) $ (0.69 ) Diluted $ (0.41 ) $ 0.04 $ (0.74 ) $ (0.69 ) Based on exercise prices compared to the average stock prices for the three nine September 30, 2023 2022 Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Restricted stock units 5,499,375 1,220,790 5,499,375 1,780,022 Stock options 1,831,000 2,139,000 1,831,000 2,139,000 Total anti-dilutive securities 7,330,375 3,359,790 7,330,375 3,919,022 FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited)

Note 3 - Intangible Assets, Net

Note 3 - Intangible Assets, Net	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Intangible Assets Disclosure [Text Block]	3. Intangible assets, net, other than goodwill, consist of the following: Amortization period (in years) September 30, 2023 December 31, 2022 Gross amount: Software developed for internal use 3 $ 18,407 13,740 Acquired proprietary technology 3-5 16,972 15,965 Customer relationships 5-10 39,168 38,068 Trade names 4-20 16,657 16,657 Domain names 20 195 195 Databases 5-10 31,292 31,292 Non-competition agreements 2-5 1,768 1,768 124,459 117,685 Total gross amount Accumulated amortization: Software developed for internal use (11,018 ) (8,097 ) Acquired proprietary technology (14,978 ) (14,305 ) Customer relationships (36,726 ) (35,156 ) Trade names (6,689 ) (6,038 ) Domain names (75 ) (68 ) Databases (25,495 ) (23,508 ) Non-competition agreements (1,768 ) (1,768 ) Total accumulated amortization (96,749 ) (88,940 ) Net intangible assets: Software developed for internal use 7,389 5,643 Acquired proprietary technology 1,994 1,660 Customer relationships 2,442 2,912 Trade names 9,968 10,619 Domain names 120 127 Databases 5,797 7,784 Total intangible assets, net $ 27,710 $ 28,745 The gross amounts associated with software developed for internal use primarily represent capitalized costs of internally developed software. The amounts relating to acquired proprietary technology, customer relationships, trade names, domain names, databases and non-competition agreements primarily represent the fair values of intangible assets acquired as a result of the acquisition of Fluent, LLC, effective December 8, 2015 ( the acquisition of Q Interactive, LLC, effecti June 8, 2016 ( July 1, 2019 ( April 1, 2020; January 1, 2022 ( 11 , Business acquisition), January 9, 2023 ( 12, Variable Interest Entity). FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited) During the second 2023, third 2023, not June 30, 2023 September 30, 2023. Amortization expenses of $2,559 three September 30, 2023 2022 nine September 30, 2023 2022 September 30, 2023 not not As of September 30, 2023 2023 2028 Year September 30, 2023 Remainder of 2023 $ 2,777 2024 7,547 2025 7,101 2026 2,886 2027 828 2028 and thereafter 6,571 Total $ 27,710

Note 4 - Goodwill

Note 4 - Goodwill	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Goodwill Disclosure [Text Block]	4. Goodwill represents the difference between the purchase price and the estimated fair value of net assets acquired, when accounted for under business combination accounting. As of September 30, 2023 December 31, 2022, 12, Variable Interest Entities 11, Business acquisition In accordance with ASC 350, Intangibles - Goodwill and Other, may not not October 1. For the three March 31, 2023, . March 31, 2023. FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited) For the three June 30, 2023, June 30, 2023. not For the three September 30, 2023,

Note 5 - Long-term Debt, Net

Note 5 - Long-term Debt, Net	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Debt Disclosure [Text Block]	5. Long-term debt, net of unamortized discount and financing costs, related to the Credit Facility consisted of the following: September 30, 2023 December 31, 2022 Credit Facility due 2026 (less unamortized discount and financing costs of $ 701 656 $ 31,799 $ 40,594 Less: Current portion of long-term debt (31,799 ) (5,000 ) Long-term debt, net (non-current) $ - $ 35,594 Credit Facility On March 31, 2021, On May 15, 2023, 2023, FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited) On August 21, 2023, fourth 2023, December 31, 2023 September 30, 2023 470 50, Debt- Modifications and Extinguishments no On November 15, 2023, September 30, 2023. January 15, 2024. 2024 December 31, 2023 December 31, 2024, All obligations under the the Credit Agreement currently mature on March 31, 2026, June 30, 2021. September 30, 2023, not twelve not September 30, 2023. Borrowings under the Credit Agreement bear interest at a rate per annum equal to the benchmark selected by the Borrower, which may December 31, 2022 September 30, 2023 The Credit Agreement also contains certain customary conditions applicable to extensions of credit, including that representations and warranties made in the Credit Agreement be materially true and correct at the time of such extension (once such extensions are no Maturities As of September 30, 2023 not Year September 30, 2023 Remainder of 2023 $ 1,250 2024 31,250 Total maturities $ 32,500 FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited)

Note 6 - Income Taxes

Note 6 - Income Taxes	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Income Tax Disclosure [Text Block]	6. The Company is subject to federal and state income taxes in the United States. The tax provision for interim periods is determined using an estimate of the Company's annual effective tax rate ("AETR"). The Company updates its estimated AETR on a quarterly basis and, if the estimate changes, a cumulative adjustment is made. As of September 30, 2023 December 31, 2022 may For the nine September 30, 2023 2023 nine September 30, 2022 2022 The Company assesses its income tax positions and records tax benefits for all years subject to examination based upon its evaluation of the facts, circumstances, and information available as of the reporting dates. For those tax positions where it is more-likely-than- not 50% not not no As of September 30, 2023 December 31, 2022 September 30, 2023 not The Company does not twelve

Note 7 - Common Stock, Treasury

Note 7 - Common Stock, Treasury Stock and Warrants	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Equity [Text Block]	7. Common stock As of September 30, 2023 December 31, 2022 For the nine September 30, 2023 Treasury stock As of September 30, 2023 December 31, 2022 FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited) The Company's share-based incentive plans allow employees the option to either make cash payment or forfeit shares of common stock upon vesting to satisfy federal and state statutory tax withholding obligations associated with equity awards. The forfeited shares of common stock may nine September 30, 2023 8 Share-based compensation.

Note 8 - Share-based Compensati

Note 8 - Share-based Compensation	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Share-Based Payment Arrangement [Text Block]	8. On June 8, 2022, 2022 "2022 September 30, 2023 2022 2018 The primary purpose of the 2022 October 2022, 2022 Stock options The Compensation Committee of the Company's Board of Directors approved the grant of stock options to certain Company executives, which were issued on February 1, 2019, December 20, 2019, March 1, 2020, March 1, 2021. 20 20 no first September 30, 2023 first February 1, 2019, December 20, 2019 March 1, 2020 second December 20, 2019 March 1, 2020 fifth Issuance Date February 1, 2019 December 20, 2019 March 1, 2020 March 1, 2021 Fair value lower range $ 2.81 $ 1.58 $ 1.46 $ 4.34 Fair value higher range $ 2.86 $ 1.61 $ 1.49 $ 4.43 Exercise price $ 4.72 $ 2.56 $ 2.33 $ 6.33 Expected term (in years) 1.0 - 1.3 1.0 - 1.6 1.0 - 1.5 1.0 - 1.3 Expected volatility 65 % 70 % 70 % 80 % Dividend yield — % — % — % — % Risk-free rate 2.61 % 1.85 % 1.05 % 1.18 % FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited) For the nine September 30, 2023 Number of options Weighted average exercise price per share Weighted average remaining contractual term (in years) Aggregate intrinsic value Outstanding as of December 31, 2022 2,139,000 $ 4.37 6.3 $ — Granted — — — — Exercised — — — — Forfeited (308,000 ) — — — Outstanding as of September 30, 2023 1,831,000 $ 4.32 5.6 $ — Options exercisable as of September 30, 2023 1,088,000 $ 3.88 5.6 $ — The aggregate intrinsic value amounts in the table above represent the difference between the closing price of the Company's common stock at the end of the reporting period and the corresponding exercise prices, multiplied by the number of in-the-money stock options as of the same date. For the nine September 30, 2023 Number of stock options Weighted average exercise price per share Weighted average remaining contractual term (in years) Unvested as of December 31, 2022 897,000 $ 4.91 6.3 Granted — — — Forfeited (154,000 ) — — Vested — — — Unvested as of September 30, 2023 743,000 $ 4.95 5.6 Compensation expense recognized for stock options of $0 and $0 for the three September 30, 2023 2022 nine September 30, 2023 2022 September 30, 2023 FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited) Restricted stock units and restricted stock For the nine September 30, 2023 Number of units Weighted average grant-date fair value Unvested as of December 31, 2022 4,223,156 $ 5.37 Granted 3,487,110 $ 0.89 Vested and delivered (1,106,852 ) $ 3.09 Withheld as treasury stock (1) (311,417 ) $ 1.82 Vested not delivered (2) (19,592 ) $ 1.41 Forfeited (773,030 ) $ 1.49 Unvested as of September 30, 2023 5,499,375 $ 4.09 ( 1 As discussed in Note 7 Common stock, treasury stock and warrants, September 30, 2023 ( 2 Vested not nine September 30, 2023 not September 30, 2023 not Compensation expense recognized for RSUs of $982 and $818 for the three September 30, 2023 2022 nine September 30, 2023 2022 As of September 30, 2023 , For the three nine September 30, 2023 2022 Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Sales and marketing $ 123 $ 107 $ 419 $ 420 Product development 158 125 485 383 General and administrative 680 569 2,114 1,849 Share-based compensation expense 961 801 3,018 2,652 Capitalized in intangible assets 21 17 72 68 Total share-based compensation $ 982 $ 818 $ 3,090 $ 2,720 As of September 30, 2023, FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited)

Note 9 - Segment Information

Note 9 - Segment Information	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Segment Reporting Disclosure [Text Block]	9. The Company identifies operating segments as components of an entity for which discrete financial information is available and is regularly reviewed by the chief operating decision maker ("CODM") in making decisions regarding resource allocation and performance assessment. The profitability measure employed by CODM is earnings before interest, taxes, depreciation, and amortization ("EBITDA"). As of September 30, 2023 two two one Summarized financial information concerning the Company's segments for the three nine September 30, 2023 2022 Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Fluent segment revenue(1): United States 44,041 $ 53,853 $ 127,149 $ 169,197 International 20,060 33,209 92,199 99,841 Fluent segment revenue 64,101 87,062 219,348 269,038 All Other segment revenue(1): United States 2,138 $ 1,984 $ 6,290 $ 7,360 International — — — 72 All Other segment revenue 2,138 $ 1,984 $ 6,290 $ 7,432 Segment EBITDA Fluent segment EBITDA $ (28,879 ) $ 4,192 $ (47,773 ) $ (42,055 ) All Other segment EBITDA (2,397 ) (167 ) (2,463 ) (302 ) Total EBITDA (31,276 ) 4,025 (50,236 ) (42,357 ) Depreciation and amortization 2,658 3,398 8,112 10,037 Total income (loss) from operations $ (33,934 ) $ 627 $ (58,348 ) $ (52,394 ) ( 1 FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited) September 30, December 31, 2023 2022 Total assets: Fluent $ 99,807 $ 168,486 All Other 12,283 15,483 Total assets $ 112,090 $ 183,969 As of September 30, 2023 For the nine September 30, 2023

Note 10 - Contingencies

Note 10 - Contingencies	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Commitments and Contingencies Disclosure [Text Block]	10. In the ordinary course of business, the Company is subject to loss contingencies that cover a range of matters. An estimated loss from a loss contingency, such as a legal proceeding or claim, is accrued if it is probable that a liability has been incurred and the amount of the loss can be reasonably estimated. In determining whether a loss should be accrued, the Company evaluates, among other factors, the degree of probability and the ability to reasonably estimate the amount of any such loss. The Company does not On March 31, 2022, December 1, 2010 November 30, 2019. April 1, 2022. March 1, 2022, On January 28, 2020, October 18, 2022, January 12, 2023, December 31, 2022. May 26, 2023, third July 17, 2023, August 11, 2023, August 15, 2023. September 30, 2023, FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited) On October 6, 2020, November 2, 2022. May 18, 2023, June 30, 2023. The Company has been involved in a Telephone Consumer Protection Act class action, Daniel Berman v. Freedom Financial Network 2018. On May 31, 2023, July 28, 2023, 2024. December 31, 2022. two

Note 11 - Business Acquisition

Note 11 - Business Acquisition	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Business Combination Disclosure [Text Block]	11. True North Acquisition On January 1, 2022 , first second five 805, Since January 1, 2022, one five not not FLUENT, INC. NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED) (Amounts in thousands, except share and per share data) (unaudited)

Note 12 - Variable Interest Ent

Note 12 - Variable Interest Entity	9 Months Ended
	Sep. 30, 2023
Notes to Financial Statements
Variable Interest Entity Disclosure [Text Block]	12. A VIE is an entity that either (i) has insufficient equity to permit the entity to finance its activities without additional subordinated financial support, or (ii) has equity investors who lack the characteristics of a controlling financial interest. The primary beneficiary is the party that has the power to direct activities that most significantly impact the operations of the VIE and has the obligation to absorb losses or the right to benefits from the VIE that could potentially be significant to the VIE. The Company assesses whether we are the primary beneficiary of a VIE at the inception of the arrangement and as of the reporting date. On January 9, 2023, not As the Company gained control of TAPP, in accordance with ASC 805, three one four not nine September 30, 2023

Significant Accounting Policies

Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2023
Accounting Policies [Abstract]
Basis of Accounting, Policy [Policy Text Block]	(a) Basis of preparation The accompanying unaudited consolidated financial statements have been prepared by Fluent, Inc., a Delaware corporation (the "Company" or "Fluent"), in accordance with accounting principles generally accepted in the United States ("GAAP") and applicable rules and regulations of the Securities and Exchange Commission (the "SEC") regarding interim financial reporting. Certain information and note disclosures normally included in annual financial statements prepared in accordance with GAAP have been condensed or omitted pursuant to those rules and regulations. The accompanying unaudited consolidated financial statements reflect all normal recurring adjustments necessary to present fairly the financial position, results of operations, and cash flows for the interim periods ended September 30, 2023 2022 not December 31, 2023 From time to time, the Company may may The information included in this Quarterly Report on Form 10 10 December 31, 2022 2022 10 March 15, 2023 December 31, 2022 2022 10 Going concern In accordance with ASC 205 40, Presentation of Financial Statements Going Concern, one may not one The Company has experienced a decline in its operating results, driven primarily by the continued economic slowdown and uncertainty, as well as the impacts of the recently imposed regulatory requirements (see Note 10, Contingencies) September 30, 2023 not 5, Long-term debt, net not twelve not September 30, 2023 two nine September 30, 2023, not one As discussed in Note 5, Long-term debt, net November 15, 2023, January 15, 2024 three September 30, 2023, 2024 November 22, 2023 December 31, 2023 December 31, 2024, In light of the recent challenges the Company has faced in achieving its financial targets, the Company plans to implement cost reductions and focus resources on new growth opportunities that will enable the Company to meet its projected budget. While management believes its plans to enter into a new amendment to the Credit Agreement with financial covenant levels that the Company can satisfy will alleviate the conditions or events that raise substantial doubt about the Company’s ability to continue as a going concern, successfully entering into it is not no no one one The accompanying unaudited financial statements do not Principles of consolidation The consolidated financial statements include the financial statements of the Company and its subsidiaries. All significant transactions among the Company and its subsidiaries have been eliminated upon consolidation.
New Accounting Pronouncements, Policy [Policy Text Block]	(b) Recently issued and adopted accounting standards Accounting pronouncements not not In January 2016, No. 2016 13, Financial Instruments Credit Losses December 15, 2022, no
Revenue from Contract with Customer [Policy Text Block]	(c) Revenue recognition Revenue is generated when control of goods or services is transferred to customers, in the amounts that reflect the consideration the Company expects to be entitled to in exchange for those goods or services. The Company's performance obligation is typically to (a) deliver data records based on predefined qualifying characteristics specified by the customer, (b) generate conversions based on predefined user actions (for example, a click, a registration or the installation of an app) and subject to certain qualifying characteristics specified by the customer, Revenue is recognized upon satisfaction of the associated performance obligation. The Company elected the "right to invoice" practical expedient under Accounting Standards Codification ("ASC") 606 10 55 18 If a customer pays consideration before the Company's performance obligations are satisfied, such amounts are classified as deferred revenue on the consolidated balance sheets. As of September 30, 2023 December 31, 2022 December 31, 2022 first 2023 When there is a delay between the period in which revenue is recognized and when a customer invoice is issued, revenue is earned, and the related amounts are recorded as unbilled revenue within accounts receivable on the consolidated balance sheets. As of September 30, 2023 December 31, 2022 not
Use of Estimates, Policy [Policy Text Block]	(d) Use of estimates The preparation of consolidated financial statements in accordance with GAAP requires the Company’s management to make estimates and assumptions relating to the reported amounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the consolidated financial statements, and the reported amounts of revenue and expenses during the reporting periods. Significant items subject to such estimates and assumptions include the allowance for doubtful accounts, useful lives of intangible assets, recoverability of the carrying amounts of goodwill and intangible assets, the portion of revenue subject to estimates for variances between internally-tracked conversions and those confirmed by the customer, purchase accounting, valuation of variable interest entity, accruals for contingencies, and income tax provisions. These estimates are often based on complex judgments and assumptions that management believes to be reasonable but are inherently uncertain and unpredictable. Actual results could differ from these estimates.
Fair Value of Financial Instruments, Policy [Policy Text Block]	(e) Fair value Fair value is defined as the exchange price that would be received for an asset or paid to transfer a liability (an exit price) in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants on the measurement date. Valuation techniques used to measure fair value must maximize the use of observable inputs and minimize the use of unobservable inputs. Accounting standards describe a fair value hierarchy based on the following three first two may ● Level 1 ● Level 2— 1 not ● Level 3 no The fair value of the Company’s cash, cash equivalents, accounts receivable, accounts payable and accrued liabilities approximate their carrying values because of the short-term nature of these instruments. As of September 30, 2023 2 5, Long-term debt, net The fair value of certain long-lived non-financial assets and liabilities may September 30, 2023 3 4, Goodwill

Note 2 - Income (Loss) Per Sh_2

Note 2 - Income (Loss) Per Share (Tables)	9 Months Ended
	Sep. 30, 2023
Notes Tables
Schedule of Earnings Per Share, Basic and Diluted [Table Text Block]	Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Numerator: Net income (loss) $ (33,627 ) $ 3,113 $ (61,319 ) $ (55,844 ) Denominator: Weighted average shares outstanding 81,160,944 79,898,219 80,798,223 79,620,308 Weighted average restricted shares vested not delivered 1,719,592 1,694,097 1,713,231 1,707,331 Total basic weighted average shares outstanding 82,880,536 81,592,316 82,511,454 81,327,639 Dilutive effect of assumed conversion of restricted stock units — 107,650 — Total diluted weighted average shares outstanding 82,880,536 81,699,966 82,511,454 81,327,639 Basic and diluted income (loss) per share: Basic $ (0.41 ) $ 0.04 $ (0.74 ) $ (0.69 ) Diluted $ (0.41 ) $ 0.04 $ (0.74 ) $ (0.69 )
Schedule of Antidilutive Securities Excluded from Computation of Earnings Per Share [Table Text Block]	Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Restricted stock units 5,499,375 1,220,790 5,499,375 1,780,022 Stock options 1,831,000 2,139,000 1,831,000 2,139,000 Total anti-dilutive securities 7,330,375 3,359,790 7,330,375 3,919,022

Note 3 - Intangible Assets, N_2

Note 3 - Intangible Assets, Net (Tables)	9 Months Ended
	Sep. 30, 2023
Notes Tables
Schedule of Finite-Lived Intangible Assets [Table Text Block]	Amortization period (in years) September 30, 2023 December 31, 2022 Gross amount: Software developed for internal use 3 $ 18,407 13,740 Acquired proprietary technology 3-5 16,972 15,965 Customer relationships 5-10 39,168 38,068 Trade names 4-20 16,657 16,657 Domain names 20 195 195 Databases 5-10 31,292 31,292 Non-competition agreements 2-5 1,768 1,768 124,459 117,685 Total gross amount Accumulated amortization: Software developed for internal use (11,018 ) (8,097 ) Acquired proprietary technology (14,978 ) (14,305 ) Customer relationships (36,726 ) (35,156 ) Trade names (6,689 ) (6,038 ) Domain names (75 ) (68 ) Databases (25,495 ) (23,508 ) Non-competition agreements (1,768 ) (1,768 ) Total accumulated amortization (96,749 ) (88,940 ) Net intangible assets: Software developed for internal use 7,389 5,643 Acquired proprietary technology 1,994 1,660 Customer relationships 2,442 2,912 Trade names 9,968 10,619 Domain names 120 127 Databases 5,797 7,784 Total intangible assets, net $ 27,710 $ 28,745
Schedule of Finite-Lived Intangible Assets, Future Amortization Expense [Table Text Block]	Year September 30, 2023 Remainder of 2023 $ 2,777 2024 7,547 2025 7,101 2026 2,886 2027 828 2028 and thereafter 6,571 Total $ 27,710

Note 5 - Long-term Debt, Net (T

Note 5 - Long-term Debt, Net (Tables)	9 Months Ended
	Sep. 30, 2023
Notes Tables
Schedule of Long-Term Debt Instruments [Table Text Block]	September 30, 2023 December 31, 2022 Credit Facility due 2026 (less unamortized discount and financing costs of $ 701 656 $ 31,799 $ 40,594 Less: Current portion of long-term debt (31,799 ) (5,000 ) Long-term debt, net (non-current) $ - $ 35,594
Schedule of Maturities of Long-Term Debt [Table Text Block]	Year September 30, 2023 Remainder of 2023 $ 1,250 2024 31,250 Total maturities $ 32,500

Note 8 - Share-based Compensa_2

Note 8 - Share-based Compensation (Tables)	9 Months Ended
	Sep. 30, 2023
Notes Tables
Schedule of Share-Based Payment Award, Stock Options, Valuation Assumptions [Table Text Block]	Issuance Date February 1, 2019 December 20, 2019 March 1, 2020 March 1, 2021 Fair value lower range $ 2.81 $ 1.58 $ 1.46 $ 4.34 Fair value higher range $ 2.86 $ 1.61 $ 1.49 $ 4.43 Exercise price $ 4.72 $ 2.56 $ 2.33 $ 6.33 Expected term (in years) 1.0 - 1.3 1.0 - 1.6 1.0 - 1.5 1.0 - 1.3 Expected volatility 65 % 70 % 70 % 80 % Dividend yield — % — % — % — % Risk-free rate 2.61 % 1.85 % 1.05 % 1.18 %
Share-Based Payment Arrangement, Option, Activity [Table Text Block]	Number of options Weighted average exercise price per share Weighted average remaining contractual term (in years) Aggregate intrinsic value Outstanding as of December 31, 2022 2,139,000 $ 4.37 6.3 $ — Granted — — — — Exercised — — — — Forfeited (308,000 ) — — — Outstanding as of September 30, 2023 1,831,000 $ 4.32 5.6 $ — Options exercisable as of September 30, 2023 1,088,000 $ 3.88 5.6 $ —
Schedule of Nonvested Share Activity [Table Text Block]	Number of stock options Weighted average exercise price per share Weighted average remaining contractual term (in years) Unvested as of December 31, 2022 897,000 $ 4.91 6.3 Granted — — — Forfeited (154,000 ) — — Vested — — — Unvested as of September 30, 2023 743,000 $ 4.95 5.6
Share-Based Payment Arrangement, Restricted Stock Unit, Activity [Table Text Block]	Number of units Weighted average grant-date fair value Unvested as of December 31, 2022 4,223,156 $ 5.37 Granted 3,487,110 $ 0.89 Vested and delivered (1,106,852 ) $ 3.09 Withheld as treasury stock (1) (311,417 ) $ 1.82 Vested not delivered (2) (19,592 ) $ 1.41 Forfeited (773,030 ) $ 1.49 Unvested as of September 30, 2023 5,499,375 $ 4.09
Share-Based Payment Arrangement, Expensed and Capitalized, Amount [Table Text Block]	Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Sales and marketing $ 123 $ 107 $ 419 $ 420 Product development 158 125 485 383 General and administrative 680 569 2,114 1,849 Share-based compensation expense 961 801 3,018 2,652 Capitalized in intangible assets 21 17 72 68 Total share-based compensation $ 982 $ 818 $ 3,090 $ 2,720

Note 9 - Segment Information (T

Note 9 - Segment Information (Tables)	9 Months Ended
	Sep. 30, 2023
Notes Tables
Schedule of Segment Reporting Information, by Segment [Table Text Block]	Three Months Ended September 30, Nine Months Ended September 30, 2023 2022 2023 2022 Fluent segment revenue(1): United States 44,041 $ 53,853 $ 127,149 $ 169,197 International 20,060 33,209 92,199 99,841 Fluent segment revenue 64,101 87,062 219,348 269,038 All Other segment revenue(1): United States 2,138 $ 1,984 $ 6,290 $ 7,360 International — — — 72 All Other segment revenue 2,138 $ 1,984 $ 6,290 $ 7,432 Segment EBITDA Fluent segment EBITDA $ (28,879 ) $ 4,192 $ (47,773 ) $ (42,055 ) All Other segment EBITDA (2,397 ) (167 ) (2,463 ) (302 ) Total EBITDA (31,276 ) 4,025 (50,236 ) (42,357 ) Depreciation and amortization 2,658 3,398 8,112 10,037 Total income (loss) from operations $ (33,934 ) $ 627 $ (58,348 ) $ (52,394 ) September 30, December 31, 2023 2022 Total assets: Fluent $ 99,807 $ 168,486 All Other 12,283 15,483 Total assets $ 112,090 $ 183,969

Note 1 - Summary of Significa_2

Note 1 - Summary of Significant Accounting Policies (Details Textual) - USD ($) $ in Thousands	Sep. 30, 2023	Dec. 31, 2022
Cash and Cash Equivalents, at Carrying Value	$ 20,513	$ 25,547
Contract with Customer, Liability, Current	492	1,014
Unbilled Receivables, Current	$ 23,374	$ 26,878

Note 2 - Income (Loss) Per Sh_3

Note 2 - Income (Loss) Per Share - Basic and Diluted Income (Loss) Per Share (Details) - USD ($) $ / shares in Units, $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Net income (loss)	$ (33,627)	$ 3,113	$ (61,319)	$ (55,844)
Weighted average shares outstanding (in shares)	81,160,944	79,898,219	80,798,223	79,620,308
Weighted average restricted shares vested not delivered (in shares)	1,719,592	1,694,097	1,713,231	1,707,331
Total basic weighted average shares outstanding (in shares)	82,880,536	81,592,316	82,511,454	81,327,639
Total diluted weighted average shares outstanding (in shares)	82,880,536	81,699,966	82,511,454	81,327,639
Basic (in dollars per share)	$ (0.41)	$ 0.04	$ (0.74)	$ (0.69)
Diluted (in dollars per share)	$ (0.41)	$ 0.04	$ (0.74)	$ (0.69)
Restricted Stock Units (RSUs) [Member]
Dilutive effect of assumed conversion of restricted stock units (in shares)	0	107,650	0

Note 2 - Income (Loss) Per Sh_4

Note 2 - Income (Loss) Per Share - Antidilutive Securities Excluded from Calculation of Diluted Income (Loss) Per Share (Details) - shares	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Total anti-dilutive securities (in shares)	7,330,375	3,359,790	7,330,375	3,919,022
Restricted Stock Units (RSUs) [Member]
Total anti-dilutive securities (in shares)	5,499,375	1,220,790	5,499,375	1,780,022
Share-Based Payment Arrangement, Option [Member]
Total anti-dilutive securities (in shares)	1,831,000	2,139,000	1,831,000	2,139,000

Note 3 - Intangible Assets, N_3

Note 3 - Intangible Assets, Net (Details Textual) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022	Jan. 01, 2022	Apr. 01, 2020
Amortization of Intangible Assets	$ 2,559	$ 3,292	$ 7,810	$ 9,651
Finite-Lived Intangible Assets, Gross	124,459		124,459		$ 117,685
Software Developed for Internal Use, Not Commenced Amortization [Member]
Finite-Lived Intangible Assets, Gross	$ 919		$ 919
Winopoly, LLC [Member]
Business Acquisition, Percentage of Voting Interests Acquired							50%
True North Loyalty, Llc [Member]
Business Acquisition, Percentage of Voting Interests Acquired						100%

Note 3 - Intangible Assets, N_4

Note 3 - Intangible Assets, Net - Intangible Assets (Details) - USD ($) $ in Thousands	Sep. 30, 2023	Dec. 31, 2022
Total gross amount	$ 124,459	$ 117,685
Total accumulated amortization	(96,749)	(88,940)
Intangible assets, net	$ 27,710	28,745
Computer Software, Intangible Asset [Member]
Amortization period (Year)	3 years
Total gross amount	$ 18,407	13,740
Total accumulated amortization	(11,018)	(8,097)
Intangible assets, net	7,389	5,643
Acquired Proprietary Technology [Member]
Total gross amount	16,972	15,965
Total accumulated amortization	(14,978)	(14,305)
Intangible assets, net	$ 1,994	$ 1,660
Acquired Proprietary Technology [Member] | Minimum [Member]
Amortization period (Year)	3 years
Acquired Proprietary Technology [Member] | Maximum [Member]
Amortization period (Year)		5 years
Customer Relationships [Member]
Total gross amount	$ 39,168	$ 38,068
Total accumulated amortization	(36,726)	(35,156)
Intangible assets, net	$ 2,442	$ 2,912
Customer Relationships [Member] | Minimum [Member]
Amortization period (Year)	5 years
Customer Relationships [Member] | Maximum [Member]
Amortization period (Year)		10 years
Trade Names [Member]
Total gross amount	$ 16,657	$ 16,657
Total accumulated amortization	(6,689)	(6,038)
Intangible assets, net	$ 9,968	$ 10,619
Trade Names [Member] | Minimum [Member]
Amortization period (Year)	4 years
Trade Names [Member] | Maximum [Member]
Amortization period (Year)		20 years
Internet Domain Names [Member]
Amortization period (Year)	20 years
Total gross amount	$ 195	$ 195
Total accumulated amortization	(75)	(68)
Intangible assets, net	120	127
Database Rights [Member]
Total gross amount	31,292	31,292
Total accumulated amortization	(25,495)	(23,508)
Intangible assets, net	$ 5,797	$ 7,784
Database Rights [Member] | Minimum [Member]
Amortization period (Year)	5 years
Database Rights [Member] | Maximum [Member]
Amortization period (Year)		10 years
Noncompete Agreements [Member]
Total gross amount	$ 1,768	$ 1,768
Total accumulated amortization	$ (1,768)	$ (1,768)
Noncompete Agreements [Member] | Minimum [Member]
Amortization period (Year)	2 years
Noncompete Agreements [Member] | Maximum [Member]
Amortization period (Year)		5 years

Note 3 - Intangible Assets, N_5

Note 3 - Intangible Assets, Net - Estimated Amortization Expenses (Details) - USD ($) $ in Thousands	Sep. 30, 2023	Dec. 31, 2022
2023	$ 2,777
2024	7,547
2025	7,101
2026	2,886
2027	828
2028 and thereafter	6,571
Total	$ 27,710	$ 28,745

Note 4 - Goodwill (Details Text

Note 4 - Goodwill (Details Textual) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Mar. 31, 2023	Sep. 30, 2023	Sep. 30, 2022	Jun. 30, 2023	Dec. 31, 2022
Goodwill	$ 1,261		$ 1,261			$ 55,111
Goodwill, Period Increase (Decrease)			(53,850)
Goodwill, Impairment Loss	2,236		55,405	$ 55,400
Goodwill, Acquired During Period			1,555
Fluent [Member]
Goodwill	$ 27,469	$ 51,614	$ 27,469
Goodwill, Impairment Loss		$ 25,700
Reporting Unit, Percentage of Fair Value in Excess of Carrying Amount	32%	20%	32%		5%
All Other Reporting Unit [Member]
Goodwill	$ 3,497		$ 3,497		$ 27,469
Reporting Unit, Percentage of Fair Value in Excess of Carrying Amount	29%		29%

Note 5 - Long-term Debt, Net (D

Note 5 - Long-term Debt, Net (Details Textual) - USD ($) $ in Thousands			3 Months Ended	9 Months Ended
	Aug. 21, 2023	Mar. 31, 2021	Jun. 30, 2021	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022
Repayments of Long-Term Debt				$ 8,750	$ 3,750
Long-Term Debt, Current Maturities				$ 31,799		$ 5,000
The Credit Agreement [Member]
Debt Instrument, LIBOR Floor		0.25%
Debt Instrument, Secured Overnight Financing Rate SOFR Floor		0%
Debt Instrument, Interest Rate, Effective Percentage		2.50%		8.92%
The Credit Agreement [Member] | London Interbank Offered Rate LIBOR 1 [Member]
Debt Instrument, Basis Spread on Variable Rate		2.25%
The Credit Agreement [Member] | Minimum [Member] | Base Rate [Member]
Debt Instrument, Basis Spread on Variable Rate		0.75%
The Credit Agreement [Member] | Minimum [Member] | Secured Overnight Financing Rate (SOFR) [Member]
Debt Instrument, Basis Spread on Variable Rate		1.75%		0.10%
The Credit Agreement [Member] | Maximum [Member] | Base Rate [Member]
Debt Instrument, Basis Spread on Variable Rate		2.25%
The Credit Agreement [Member] | Maximum [Member] | Secured Overnight Financing Rate (SOFR) [Member]
Debt Instrument, Basis Spread on Variable Rate		3.25%		3.50%
The Credit Agreement [Member] | Revolving Credit Facility [Member]
Line of Credit Facility, Maximum Borrowing Capacity	$ 10,000	$ 15,000
Debt Instrument, Quarterly Principal Amortization			$ 1,250
The Credit Agreement [Member] | New Credit Facility Term Loan [Member]
Debt Instrument, Face Amount		$ 50,000
Repayments of Long-Term Debt	5,000
Long-Term Debt, Current Maturities	$ 5,000

Note 5 - Long-term Debt, Net -

Note 5 - Long-term Debt, Net - Long-term Debt (Details) - USD ($) $ in Thousands	Sep. 30, 2023	Dec. 31, 2022
Credit Facility due 2026 (less unamortized discount and financing costs of $701 and $656, respectively)	$ 31,799	$ 40,594
Less: Current portion of long-term debt	(31,799)	(5,000)
Long-term debt, net (non-current)	$ 0	$ 35,594

Note 5 - Long-term Debt, Net _2

Note 5 - Long-term Debt, Net - Long-term Debt (Details) (Parentheticals) - USD ($) $ in Thousands	Sep. 30, 2023	Dec. 31, 2022
Long-term debt, unamortized discount	$ 701	$ 656

Note 5 - Long-term Debt, Net _3

Note 5 - Long-term Debt, Net - Scheduled Future Maturities (Details) $ in Thousands	Sep. 30, 2023 USD ($)
Remainder of 2023	$ 1,250
2024	31,250
Total maturities	$ 32,500

Note 6 - Income Taxes (Details

Note 6 - Income Taxes (Details Textual) - USD ($) $ in Thousands	9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022
Effective Income Tax Rate Reconciliation, Percent	0.90%	4%
Effective Income Tax Rate Reconciliation, at Federal Statutory Income Tax Rate, Percent	21%	21%
Unrecognized Tax Benefits	$ 1,480		$ 1,480
Unrecognized Tax Benefits, Income Tax Penalties and Interest Accrued	$ 0

Note 7 - Common Stock, Treasu_2

Note 7 - Common Stock, Treasury Stock and Warrants (Details Textual) - USD ($) $ in Thousands	9 Months Ended
	Sep. 30, 2023	Dec. 31, 2022
Common Stock, Shares, Issued (in shares)	85,803,727	84,385,458
Treasury Stock, Common, Shares (in shares)	4,611,569	4,300,152
Share-Based Payment Arrangement, Shares Withheld for Tax Withholding Obligation (in shares)	311,417,000
Treasury Stock, Common, Value	$ 11,407	$ 11,171
Restricted Stock Units (RSUs) [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Shares Issued in Period (in shares)	1,418,269
Share-Based Payment Arrangement, Shares Withheld for Tax Withholding Obligation (in shares)	311,417

Note 8 - Share-based Compensa_3

Note 8 - Share-based Compensation (Details Textual) - USD ($) $ in Thousands					3 Months Ended		9 Months Ended		12 Months Ended
	Mar. 01, 2021	Mar. 01, 2020	Dec. 20, 2019	Feb. 01, 2019	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2019	Dec. 31, 2022	Aug. 10, 2022
Share-Based Payment Arrangement, Expense					$ 961	$ 801	$ 3,018	$ 2,652
Treasury Stock, Common, Shares (in shares)					4,611,569		4,611,569			4,300,152
Share-Based Payment Arrangement, Option [Member]
Share-Based Payment Arrangement, Expense					$ 0	0	$ 0	125
Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount					0		$ 0
Transaction Grants [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Equity Instruments Other than Options, Delivered in Period (in shares)							19,592
Restricted Stock Units (RSUs) [Member]
Share-Based Payment Arrangement, Expense					982	$ 818	$ 3,090	$ 2,595
Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Amount					$ 4,757		$ 4,757
Share Based Compensation Arrangement by Share Based Payment Award Equity Instruments Other than Options Vested and Unissued Outstanding (in shares)					1,719,592		1,719,592
Share-Based Payment Arrangement, Nonvested Award, Cost Not yet Recognized, Period for Recognition (Year)							1 year 3 months 18 days
Performance Shares [Member]
Share-Based Payment Arrangement, Expense							$ 15
Fluent, Inc. 2022 Omnibus Equity Incentive Plan [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Authorized (in shares)											15,422,523
Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Available for Grant (in shares)					5,598,650		5,598,650
The 2018 Stock Incentive Plan [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Number of Shares Available for Grant (in shares)					946,071		946,071
The 2018 Stock Incentive Plan [Member] | Share-Based Payment Arrangement, Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Period (Year)									5 years
The 2018 Stock Incentive Plan [Member] | Vesting if Stock Price is Above 125 Percent of Exercise Price For 20 Consecutive Days [Member] | Share-Based Payment Arrangement, Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights, Percentage				50%
The 2018 Stock Incentive Plan [Member] | Share-Based Payment Arrangement, Tranche One [Member] | Share-Based Payment Arrangement, Option [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Purchase Price of Common Stock, Percent	133.33%	133.33%	133.33%	125%
The 2018 Stock Incentive Plan [Member] | Vesting if Stock Price is Above 156 point 25 Percent of Exercise Price For 20 Consecutive Days [Member] | Share-Based Payment Arrangement, Option [Member]
Share-based Compensation Arrangement by Share-based Payment Award, Award Vesting Rights, Percentage				50%
The 2018 Stock Incentive Plan [Member] | Share-Based Payment Arrangement, Tranche Two [Member] | Share-Based Payment Arrangement, Option [Member]
Share-Based Compensation Arrangement by Share-Based Payment Award, Purchase Price of Common Stock, Percent	177.78%	177.78%	177.78%	156.25%

Note 8 - Share-based Compensa_4

Note 8 - Share-based Compensation - Key Assumptions (Details) - $ / shares	Mar. 01, 2021	Mar. 01, 2020	Dec. 20, 2019	Feb. 01, 2019
Fair value lower range (in dollars per share)		$ 1,460	$ 1,580	$ 2,810
Fair value higher range (in dollars per share)		1,490	1,610	2,860
Exercise price (in dollars per share)		$ 2,330	$ 2,560	$ 4,720
Expected volatility	80%	70%	70%	65%
Risk-free rate		1.05%	1.85%	2.61%
Maximum [Member]
Fair value lower range (in dollars per share)	$ 4,340
Fair value higher range (in dollars per share)	4,430
Exercise price (in dollars per share)	$ 6,330
Expected term (Year)	1 year 3 months 18 days	1 year 6 months	1 year 7 months 6 days	1 year 3 months 18 days
Risk-free rate	1.18%
Minimum [Member]
Expected term (Year)	1 year	1 year	1 year	1 year

Note 8 - Share-based Compensa_5

Note 8 - Share-based Compensation - Stock Option Activity (Details) - $ / shares	9 Months Ended	12 Months Ended
	Sep. 30, 2023	Dec. 31, 2022
Outstanding, number of options (in shares)	2,139,000
Outstanding, weighted average exercise price per share (in dollars per share)	$ 4.37
Outstanding, weighted average remaining contractual term (Year)	5 years 7 months 6 days	6 years 3 months 18 days
Granted, number of options (in shares)	0
Granted, weighted average exercise price per share (in dollars per share)	$ 0
Exercised, number of options (in shares)	0
Exercised, weighted average exercise price per share (in dollars per share)	$ 0
Forfeited, number of shares (in shares)	(308,000)
Outstanding, number of options (in shares)	1,831,000	2,139,000
Outstanding, weighted average exercise price per share (in dollars per share)	$ 4.32	$ 4.37
Options exercisable, number of options (in shares)	1,088,000
Options exercisable, weighted average exercise price per share (in dollars per share)	$ 3.88
Options exercisable, weighted average remaining contractual term (Year)	5 years 7 months 6 days

Note 8 - Share-based Compensa_6

Note 8 - Share-based Compensation - Unvested Balance of Options (Details) - $ / shares	9 Months Ended	12 Months Ended
	Sep. 30, 2023	Dec. 31, 2022
Unvested, number of options (in shares)	897,000
Unvested, weighted average exercise price per share (in dollars per share)	$ 4.91
Unvested, weighted average remaining contractual term (Year)	5 years 7 months 6 days	6 years 3 months 18 days
Granted, number of options (in shares)	0
Granted, weighted average exercise price per share (in dollars per share)	$ 0
Forfeited, number of options (in shares)	(154,000)
Vested, number of options (in shares)	0
Unvested, number of options (in shares)	743,000	897,000
Unvested, weighted average exercise price per share (in dollars per share)	$ 4.95	$ 4.91

Note 8 - Share-based Compensa_7

Note 8 - Share-based Compensation - Restricted Stock Activity (Details) - Restricted Stock Units (RSUs) [Member]	9 Months Ended
	Sep. 30, 2023 $ / shares shares
Unvested, number of units (in shares) | shares	4,223,156
Unvested, weighted average grant-date fair value (in dollars per share) | $ / shares	$ 5.37
Granted, number of units (in shares) | shares	3,487,110
Granted, weighted average grant-date fair value (in dollars per share) | $ / shares	$ 0.89
Vested and delivered, number of units (in shares) | shares	(1,106,852)
Vested and delivered, weighted average grant-date fair value (in dollars per share) | $ / shares	$ 3.09
Withheld as treasury stock (1), number of units (in shares) | shares	(311,417)	[1]
Withheld as treasury stock (1), weighted average grant-date fair value (in dollars per share) | $ / shares	$ 1.82	[1]
Vested not delivered (2), number of units (in shares) | shares	(19,592)	[2]
Vested not delivered (2), weighted average grant-date fair value (in dollars per share) | $ / shares	$ 1.41	[2]
Forfeited, number of units (in shares) | shares	(773,030)
Forfeited, weighted average grant-date fair value (in dollars per share) | $ / shares	$ 1.49
Unvested, number of units (in shares) | shares	5,499,375
Unvested, weighted average grant-date fair value (in dollars per share) | $ / shares	$ 4.09
[1]As discussed in Note 7, Common stock, treasury stock and warrants, the increase in treasury stock was due to shares withheld to cover statutory withholding taxes upon the delivery of shares following vesting of RSUs. As of September 30, 2023, there were 4,611,569 outstanding shares of treasury stock.[2]Vested not delivered represents vested RSUs with delivery deferred to a future time. For the nine months ended September 30, 2023, there was a net increase in the vested not delivered balance as a result of the vesting of the 19,592 shares that were deferred due to timing of delivery of certain shares. As of September 30, 2023, 1,719,592 outstanding RSUs were vested not delivered.

Note 8 - Share-based Compensa_8

Note 8 - Share-based Compensation - Share-based Compensation Expenses (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022
Total share-based compensation expense	$ 961	$ 801	$ 3,018	$ 2,652
Share-based compensation capitalized in intangible assets	21	17	72	68
Total share-based compensation	982	818	3,090	2,720
Selling and Marketing Expense [Member]
Total share-based compensation expense	123	107	419	420
Research and Development Expense [Member]
Total share-based compensation expense	158	125	485	383
General and Administrative Expense [Member]
Total share-based compensation expense	$ 680	$ 569	$ 2,114	$ 1,849

Note 9 - Segment Information (D

Note 9 - Segment Information (Details Textual) $ in Thousands	9 Months Ended
	Sep. 30, 2023 USD ($)
Number of Operating Segments	2
Number of Reporting Units	2
Number of Reportable Segments	1
Fluent Segment [Member] | International Customer [Member]
Revenue from Contract with Customer, Including Assessed Tax	$ 47,658
Revenue from Contract with Customer, Excluding Assessed Tax, Percentage	21%

Note 9 - Segment Information -

Note 9 - Segment Information - Schedule of Revenue and Asset Segment Information (Details) - USD ($) $ in Thousands		3 Months Ended		9 Months Ended
		Sep. 30, 2023	Sep. 30, 2022	Sep. 30, 2023	Sep. 30, 2022	Dec. 31, 2022
Revenue		$ 66,239	$ 89,046	$ 225,638	$ 276,470
EBITDA		(31,276)	4,025	(50,236)	(42,357)
Depreciation and amortization		2,658	3,398	8,112	10,037
Total income (loss) from operations		(33,934)	627	(58,348)	(52,394)
Total assets		112,090		112,090		$ 183,969
Fluent Segment [Member]
Revenue	[1]	64,101	87,062	219,348	269,038
EBITDA		(28,879)	4,192	(47,773)	(42,055)
Total assets		99,807		99,807		168,486
Fluent Segment [Member] | UNITED STATES
Revenue	[1]	44,041	53,853	127,149	169,197
Fluent Segment [Member] | Non-US [Member]
Revenue	[1]	20,060	33,209	92,199	99,841
Other Segments [Member]
Revenue	[1]	2,138	1,984	6,290	7,432
EBITDA		(2,397)	(167)	(2,463)	(302)
Total assets		12,283		12,283		$ 15,483
Other Segments [Member] | UNITED STATES
Revenue	[1]	2,138	1,984	6,290	7,360
Other Segments [Member] | Non-US [Member]
Revenue	[1]	$ 0	$ 0	$ 0	$ 72
[1]Revenue aggregation is based upon location of the customer.

Note 10 - Contingencies (Detail

Note 10 - Contingencies (Details Textual) - USD ($) $ in Thousands					9 Months Ended
	Jul. 28, 2023	May 31, 2023	May 18, 2023	Mar. 31, 2022	Sep. 30, 2023	Mar. 26, 2023	Jan. 12, 2023
TCPA class action, Daniel Berman v. Freedom Financial Network [Member]
Litigation Settlement, Expense			$ 250
Loss Contingency, Damages Sought, Value		$ 9,750
New York State Department of Taxation and Finance [member] | State and Local Jurisdiction [Member]
Income Tax Examination, Settlement				$ 1,700
Civil Investigative Demand, Federal Trade Commission (FTC) [Member]
Loss Contingency, Estimate of Possible Loss					$ 1,777	$ 2,500	$ 5,000
Loss Contingency, Contra-expense in Period					$ 5,799
Loss Contingency, Settlement Contribution [Member] | TCPA class action, Daniel Berman v. Freedom Financial Network [Member]
Loss Contingency, Damages Awarded, Value	$ 3,100
Loss Contingency, Execution of the Settlement Agreement [Member] | TCPA class action, Daniel Berman v. Freedom Financial Network [Member]
Loss Contingency, Damages Awarded, Value	1,100
Loss Contingency, Interest-bearing Note Agreement Terms[Member] | TCPA class action, Daniel Berman v. Freedom Financial Network [Member]
Loss Contingency, Damages Awarded, Value	$ 2,000
Loss Contingency, Settlement Agreement, Term (Year)	2 years

Note 11 - Business Acquisition

Note 11 - Business Acquisition (Details Textual) - USD ($) $ in Thousands	Jan. 01, 2022	Sep. 30, 2023	Dec. 31, 2022
Goodwill		$ 1,261	$ 55,111
True North Loyalty, Llc [Member]
Business Acquisition, Percentage of Voting Interests Acquired	100%
Business Combination, Consideration Transferred, Total	$ 2,321
Payments to Acquire Businesses, Gross	1,000
Business Combination, Consideration Transferred, Deferred Payment, Year One	860
Business Combination, Contingent Consideration, Liability, Total	$ 250
Business Acquisition, Equity Interest Issued or Issuable, Number of Shares (in shares)	100,000
Business Combination, Consideration Transferred, Equity Interests Issued and Issuable	$ 211
Goodwill	1,092
True North Loyalty, Llc [Member] | Customer Relationships [Member] | Subscribers [Member]
Finite-Lived Intangible Assets Acquired	$ 170
Acquired Finite-Lived Intangible Assets, Weighted Average Useful Life (Year)	1 year
True North Loyalty, Llc [Member] | Customer Relationships [Member] | Call Centers [Member]
Finite-Lived Intangible Assets Acquired	$ 1,180
Acquired Finite-Lived Intangible Assets, Weighted Average Useful Life (Year)	5 years

Note 12 - Variable Interest E_2

Note 12 - Variable Interest Entity (Details Textual) - USD ($) $ in Thousands	Jan. 09, 2023	Sep. 30, 2023	Dec. 31, 2022
Goodwill		$ 1,261	$ 55,111
TAPP LLC [Member]
Business Combination, Step Acquisition, Equity Interest in Acquiree, Including Subsequent Acquisition, Percentage	100%
Business Combination, Consideration Transferred, Total	$ 4,165
Payments to Acquire Businesses, Gross	1,250
Business Combination, Consideration Transferred, Liabilities Incurred	2,915
Goodwill	1,555
TAPP LLC [Member] | Publisher Contracts [Member]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles	$ 1,100
Finite-Lived Intangible Asset, Useful Life (Year)	1 year
TAPP LLC [Member] | Trade Secrets [Member]
Business Combination, Recognized Identifiable Assets Acquired and Liabilities Assumed, Finite-Lived Intangibles	$ 1,510
Finite-Lived Intangible Asset, Useful Life (Year)	4 years
TAPP LLC [Member] | Achievement of Specified Revenue and Media Margin Targets [Member]
Business Combination, Contingent Consideration, Liability, Period (Year)	3 years