First Check Ecom S-4/A Registration of securities issued in business combination transactions (amended)

Exhibit 23.4

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

     We hereby consent to the incorporation by reference in the Registration Statement on Form S-4/A Amendment No. 2 and related prospectus being filed with the Securities and Exchange Commission on April 16, 2010 by Inverness Medical Innovations, Inc. and subsidiaries of our report dated February 5, 2010 relating to the financial statements of Free & Clear, Inc. as of December 31, 2008 and for the year then ended, which report was filed as an exhibit to the Current Report on Form 8-K filed with the Securities and Exchange Commission on February 10, 2010 by Inverness Medical Innovations, Inc.

     We also consent to the reference to us under the heading “Experts” in such Registration Statement and prospectus.

/s/ Stonefield Josephson, Inc.

Los Angeles, CA

April 16, 2010