DS Healthcare (DSKX) 10-Q 14 Aug 15 2015 Q2 Quarterly report Financial data

Document and Entity Information

Document and Entity Information - shares	6 Months Ended
	Jun. 30, 2015	Aug. 05, 2015
Document and Entity Information [Abstract]
Document Type	10-Q
Amendment Flag	false
Document Period End Date	Jun. 30, 2015
Entity Registrant Name	DS HEALTHCARE GROUP, INC.
Entity Central Index Key	1,463,959
Current Fiscal Year End Date	--12-31
Document Fiscal Period Focus	Q2
Document Fiscal Year Focus	2,015
Entity Filer Category	Smaller Reporting Company
Entity Units Outstanding		17,964,712

Condensed Consolidated Balance

Condensed Consolidated Balance Sheets - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Current Assets
Cash	$ 979,111	$ 1,128,556
Accounts receivable, net	2,795,608	1,809,178
Inventories, net	3,955,359	3,984,528
Prepaid expenses and other current assets	357,472	278,714
Total Current Assets	8,087,550	7,200,976
Furniture and Equipment, net	168,757	206,406
Intangible Assets, net	1,049,675	1,101,373
Other Assets	102,706	88,247
TOTAL ASSETS	9,408,688	8,597,002
Current Liabilities
Accounts payable	1,226,283	1,229,863
Accrued expenses	660,110	$ 967,112
Obligation to issue common stock	350,000
Credit facility	250,000	$ 350,000
Other current liabilities	886,516	886,822
Total Current Liabilities	3,372,909	3,433,797
Long Term Debt, net of current portion	19,023	24,997
TOTAL LIABILITIES	$ 3,391,932	$ 3,458,794
COMMITMENTS AND CONTINGENCIES
Shareholders' Equity
Preferred stock, $0.001 par value, 30 million shares authorized: 0 shares issued and outstanding at June 30, 2015 and December 31, 2014.
Common stock, $0.001 par value, 300 million shares authorized: 17,394,712 and 16,202,268 shares issued and outstanding at June 30, 2015 and December 31, 2014, respectively	$ 17,395	$ 16,202
Additional paid-in-capital	15,901,663	14,839,695
Stock subscription	(300,667)	(2,500)
Accumulated deficit	(9,708,065)	(9,613,375)
Accumulated comprehensive income	144,860	(63,384)
Total Shareholders' Equity	6,055,186	5,176,638
Non-Controlling Interest	(38,430)	(38,430)
Total Shareholders' Equity	6,016,756	5,138,208
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY	$ 9,408,688	$ 8,597,002

Condensed Consolidated Balance3

Condensed Consolidated Balance Sheets (Parenthetical) - $ / shares	Jun. 30, 2015	Dec. 31, 2014
Condensed Consolidated Balance Sheets [Abstract]
Preferred stock, par value per share	$ 0.001	$ 0.001
Preferred stock, shares authorized	30,000,000	30,000,000
Preferred stock, shares issued	0	0
Preferred stock, shares outstanding	0	0
Common stock, par value per share	$ 0.001	$ 0.001
Common stock, shares authorized	300,000,000	300,000,000
Common stock, shares issued	17,394,712	16,202,268
Common stock, shares outstanding	17,394,712	16,202,268

Condensed Consolidated Statemen

Condensed Consolidated Statements of Operations and Comprehensive Loss - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014
Condensed Consolidated Statements of Operations and Comprehensive Loss [Abstract]
Net Revenue	$ 3,659,548	$ 3,744,434	$ 6,463,468	$ 6,429,397
Cost of Goods Sold	1,595,181	1,802,898	2,733,941	3,005,416
Gross Profit	2,064,367	1,941,536	3,729,527	3,423,981
Selling and marketing
Commissions and consulting	358,236	479,778	527,608	840,337
Marketing and promotion	151,652	110,643	392,522	347,757
Other selling and marketing expenses	380,878	603,817	747,414	976,166
Total selling and marketing	890,766	1,194,238	1,667,544	2,164,260
General and administrative
Salary and personnel costs	511,172	557,058	1,023,624	1,141,741
Professional fees and consulting costs	346,102	472,549	722,513	1,057,774
Other general and administrative expenses	290,051	308,929	479,329	472,965
Total general and administrative	1,147,325	1,338,536	2,225,466	2,672,480
Total operating costs and expenses	2,038,091	2,532,774	3,893,010	4,836,740
Operating Income (Loss)	26,276	(591,238)	(163,483)	(1,412,759)
Other Income (Expense)
Interest expense	(24,957)	(22,443)	(40,812)	(49,988)
Other	(10,870)	10,036	109,605	8,950
Total other income (expense)	(35,827)	(12,407)	68,793	(41,038)
Loss Before Income Taxes	$ (9,551)	(603,645)	$ (94,690)	(1,453,797)
Income Tax Expense		31,527		31,527
Net Loss	$ (9,551)	(635,172)	$ (94,690)	(1,485,324)
Net Loss Attributable to Non-Controlling Interest		(1,833)		(6,204)
Net Loss Attributable to Common Shareholders	$ (9,551)	$ (633,339)	$ (94,690)	$ (1,479,120)
Basic and Diluted Earnings per Share:
Weighted average shares outstanding	17,043,601	16,085,112	16,652,204	16,007,119
Loss per share	$ 0	$ (0.04)	$ (0.01)	$ (0.09)
Other Comprehensive Income:
Foreign currency translation adjustment	$ (12,390)	$ (40,439)	$ 208,244	$ (14,893)
Comprehensive (loss) income	$ (21,941)	$ (673,778)	$ 113,554	$ (1,494,013)

Condensed Consolidated Stateme5

Condensed Consolidated Statements of Cash Flows - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014
Cash Flows from Operating Activities:
Net Loss	$ (94,690)	$ (1,485,324)
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation and amortization	$ 102,104	144,909
Loss on disposal of fixed assets		2,468
(Recovery) for bad debts	$ (6,656)	(142,585)
(Recovery) for obsolete inventory	(15,910)	(168,917)
Stock issued for services	136,760	31,520
Changes in operating assets and liabilities:
Accounts receivable	(979,774)	274,742
Inventories	45,079	(653,041)
Prepaid expenses and other current assets	(51,425)	232,648
Accounts payable	(3,583)	(627,001)
Accrued expenses	73,900	(44,862)
Other current liabilities	(305)	577,137
Net cash used in operating activities	(794,500)	(1,858,306)
Cash Flows from Investing Activities:
Purchase of furniture and equipment	(457)	$ (50,359)
Purchase of injection molds	(18,459)
Proceeds from disposal of fixed asset	(212)
Net cash used in investing activities	$ (19,128)	$ (50,359)
Cash Flows from Financing Activities:
Repayments of credit facility		$ (353,496)
Proceeds of credit facility	$ 250,000
Repayment of loans and notes	(5,974)	$ (5,630)
Proceeds from sale of stock subscription	$ 220,000
Proceeds from sale of common stock		$ 192,000
Less issuance cost		(10,000)
Net cash provided (used) by financing activities	$ 464,026	(177,126)
Effect of exchange rate changes on cash	200,157	(14,100)
Decrease in Cash	(149,445)	(2,099,891)
Cash, Beginning of Period	1,128,556	2,872,946
Cash, End of Period	979,111	773,055
Supplemental Information:
Cash paid for interest	$ 40,812	49,988
Supplemental Noncash Investing and Financing Activities
Stock issued to settle debt		$ 5,000
Conversion of note to common stock pending issuance	$ 350,000
Common stock issued for prepaid services	328,000
Common stock issued to settle accrued expenses	$ 380,902

ORGANIZATION AND NATURE OF BUSI

ORGANIZATION AND NATURE OF BUSINESS	6 Months Ended
	Jun. 30, 2015
ORGANIZATION AND NATURE OF BUSINESS [Abstract]
ORGANIZATION AND NATURE OF BUSINESS	NOTE 1. – ORGANIZATION AND NATURE OF BUSINESS Terms and Definitions ASC Accounting Standards Codification ASU Accounting Standards Update FASB Financial Accounting Standards Board FIFO First-in, First-out US GAAP Accounting principles generally accepted in the United States of America SEC Securities and Exchange Commission 2014-QTR Three months ended June 30, 2014 2014-YTD Six months ended June 30, 2014 2015-QTR Three months ended June 30, 2015 2015-YTD Six months ended June 30, 2015 VIE Variable Interest Entity Organization and Nature of Business DS Healthcare Group, Inc. (the “Company”, “DS Laboratories”, “DSKX”, “we”, “us” or “our”) was organized under the laws of the State of Florida in January 2007. The Company is engaged in the development and discovery of drug therapies for specialty pharmaceuticals and commercializes innovative personal care products for its consumer brand. The growing personal care products portfolio is distributed through a network of domestic and international retailers and distributors. The Company researches and develops its own products, which management believes keeps the Company at the forefront of innovation. Our goal is to immediately commercialize unique and disruptive technologies for personal care products that consumers use everyday and to advance drug development to capitalize on both short term and long term projects.

SUMMARY OF SIGNIFICANT ACCOUNTI

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	6 Months Ended
	Jun. 30, 2015
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES	NOTE 2. – SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES Principles of Consolidation and Presentation The condensed consolidated financial statements are prepared using the accrual basis of accounting where revenues and expenses are recognized in the period in which they were incurred. The basis of accounting is US GAAP. The condensed consolidated financial statements include the accounts of the Company and its operating subsidiaries DS Laboratories, Inc., Sigma Development and Holding Co., Inc., Polaris Labs, Inc., Nutra Origin, Inc. and Divine Skin Laboratories, S.A. de CV (“DS Mexico”). Also included in the condensed consolidated financial statements are the operating activities of Velocity Storage and Packaging, LLC and Wally Group, LLC , an inactive entity, which are accounted for as VIEs. All significant intercompany balances and transactions have been eliminated in consolidation. Interim Condensed Consolidated Financial Statements The interim condensed consolidated financial statements presented herein have been prepared pursuant to the rules and regulations of the SEC. Certain information and footnote disclosures normally included in financial statements prepared in accordance with US GAAP have been condensed or omitted pursuant to such rules and regulations. The interim condensed consolidated financial statements should be read in conjunction with the Company's annual consolidated financial statements and related disclosures included in the Company's Annual Report on F orm 10- K, filed with the SEC on April 15 , 201 5 . In the opinion of management, all adjustments (consisting only of those of a normal recurring nature) which are necessary to provide a fair presentation of financial position as of June 30 , 2015 and the related operating results and cash flows for the interim periods presented have been made. The results of operations for the periods presented are not necessarily indicative of the results to be expected for future periods or for the year ending December 31, 201 5 . Prior Period Reclassifications Certain prior period amounts have been reclassified for comparability with the June 3 0 , 201 5 presentation. These reclassifications had no effect on previously reported net loss. Use of Estimates The preparation of condensed consolidated financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Although these estimates are based on management's knowledge of current events and actions it may undertake in the future, they may ultimately differ from actual results. We believe our estimates and assumptions are reasonable; however, such estimates and assumptions are subject to a number of risks and uncertainties that may cause actual results to differ materially from such estimates. Significant estimates and assumptions underlying these condensed consolidated financial statements include:  Estimates of allowances for uncollectable accounts receivable,  Estimates of inventory obsolescence and overhead and labor cost allocations,  Estimates assuming future earning capacity of our intangible assets,  Estimates of value of equity transactions for services rendered,  Estimates of returned or damaged product, and  Estimates made in our deferred income tax calculations, for which there is a full valuation allowance. Accounts Receivable Accounts receivable are reported at their net realizable value. The Company establishes an allowance for doubtful accounts based upon factors pertaining to the credit risk of specific customers, historical trends, and other information. Delinquent accounts are written-off when it is determined that the amounts are uncollectible. The Company also provides for allowances against accounts receivable s for product returns and cooperative advertising allowances. At June 30 , 201 5 and December 31, 201 4 , the allowance for uncollectable accounts was $ 261,824 and $ 268,329 , respectively, $ 210,000 at both dates for defectives and product returns and $ 60,000 advertising credits. Inventories Inventory is reported at the lower of cost or market on the FIFO method. Our inventory is subject to expiration and obsolescence. Accordingly, quantities purchased and sell through rates are periodically monitored for potential overstocking or pending expiration as a basis for establishing the appropriate reserve for any estimated expiration or obsolescence. Revenue Recognition The Company recognizes revenue when all of the following four criteria are met:  persuasive evidence of a sales arrangement exists,  delivery has occurred,  the sales price is fixed or determinable and  collectability is probable. Shipping and handling charges related to sales transactions are recorded as sales revenues when billed to customers or included in the sales price. Shipping and handling costs are included in cost of goods sold. Research and Development The Company currently maintains a functional laboratory employing a full time chemist, a part time chemist/consultant and a lab technician that identify new technology, test product alternatives and improve existing formulations. In addition, our founder and CEO devotes a substantial portion of his time in identifying new technologies and formulations to develop new products and improve existing products with the newest technology available. Such activities are expensed in the year incurred. Such costs include laboratory suppli es, salaries, materials and consultant fees. These costs are classified as product development, salaries, selling, general and administrative expenses in the condensed consolidated statements of operations, and amounted to $ 75,324 and $ 157,977 for 2015 - YTD and 201 4 - YTD , respectively . Earnings Per Share Potentially dilutive securities are excluded from the computation of diluted net loss per share for all of the periods presented in the accompanying condensed consolidated statements of operations because the reported net loss in each of these periods results in their inclusion being antidilutive. Antidilutive securities, which consist of stock options and warrants that are not included in the diluted net loss per share calculation , consisted of an aggregate of 316,526 shares as of June 30 , 201 5 and 201 4 . Debt Discounts The Company records, as a discount to notes, the relative fair value of warrants issued in connection with the issuances and the intrinsic value of any conversion options based on the differences between the fair value of the underlying common stock at the commitment date of the note and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized to interest expense using the interest method over the earlier of the term of the related debt or its earliest redemption date.

LIQUIDITY and GOING CONCERN

LIQUIDITY and GOING CONCERN	6 Months Ended
	Jun. 30, 2015
LIQUIDITY and GOING CONCERN [Abstract]
LIQUIDITY and GOING CONCERN	NOTE 3. – LIQUIDITY and GOING CONCERN We have sustained operational losses since our inception , however commencing in Q3 2014 we began to take steps to achieve profitability in the future. Such steps included increasing gross profit through price increases in Q2 2014 and through formula changes to reduce cost without reducing efficacy. We also decreased overall G&A expenses by implementing cost controls over the last two quarters. At June 30 , 201 5 , we had an accumulated deficit of $ 9,708,065 compared to $ 9,613,375 . The Company cannot predict how long it will continue to incur further losses or whether it will ever achieve profitab ility as this is dependent upon the continued reduction of certain operating expenses, success of new and existing products and increase in overall revenue among other things . These conditions raise substantial doubt about the entity's ability to continue as a going concern. As of June 30 , 2015, we had $ 979,111 in cash. While we have historically financed our operations and growth primarily through the successful issuance and sale of shares of our common stock, a line of credit and the issuance of promissory notes, the Company has started several new revenue initiatives creating additional revenue streams . Some of these initiatives include: establishing an online store ( Shop.DSLaboratories.com ) which became operational in the third quarter of 2014 , generating $ 213,885 2015- YTD in net revenue . The Company also establish ed a hair treatment clinic which opened in late November 2014 which has not yet generated appreciable sales . In the first quarter 2015 , we have launched a range of new products. Although we cannot predict our success with these products or projects, all are currently under development and production and in various stages of completion. We have commenced implementing, and will continue to implement, various measures to address our financial condition, including but not limited to:  Continuing to seek debt and equity financing. However, there can be no assurances that the Company will be able to raise additional capital on favorable terms, or at all.  We completed an operational budget for 201 5 that sets changes in our process es to focus on profitability . We are also implementing a feedback process with improved interdepartmental communication. Accordingly, the accompanying condensed consolidated financial statements have been prepared in conformity with US GAAP, which contemplates continuation of the Company as a going concern. The condensed consolidated financial statements do not include any adjustments to reflect the possible future effects on the recoverability and carrying amount or classification of assets or the amounts and classification of liabilities that may result from the outcome of this uncertainty. We have commenced implementing, and will continue to implement, various measures to address our financial condition.

RECENT ACCOUNTING PRONOUNCEMENT

RECENT ACCOUNTING PRONOUNCEMENTS	6 Months Ended
	Jun. 30, 2015
RECENT ACCOUNTING PRONOUNCEMENTS [Abstract]
RECENT ACCOUNTING PRONOUNCEMENTS	NOTE 4. – RECENT ACCOUNTING PRONOUNCEMENTS Management continually evaluates the potential impact, if any, of all recent accounting pronouncements on our condensed consolidated financial statements or related disclosures and, if significant, makes the appropriate disclosures required by such new accounting pronouncements. In April 2015, the FASB issued ASU No. 2015-03(ASU 2015-03), Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs . This standard amends the existing guidance to require that debt issuance costs be presented in the balance sheet as a deduction from the carrying amount of the related debt liability instead of as a deferred charge. ASU 2015-03 is effective on a retrospective basis for annual and interim reporting periods beginning after December 15, 2015, but early adoption is permitted. The adoption of this standard is not expected to have a material impact on the Company's condensed consolidated financial position and results of operations.

INVENTORIES

INVENTORIES	6 Months Ended
	Jun. 30, 2015
INVENTORIES [Abstract]
INVENTORIES	NOTE 5. – INVENTORIES Significant components of inventory at June 30 , 201 5 and December 31, 201 4 consist primarily of: 2015 2014 Inventory in transit $ 132,181 $ 231,623 Bulk product and raw materials 2,319,667 2,502,402 Work in process 418,265 213,832 Merchandise inventory 1,456,594 1,423,929 Less: Allowance (371,348 ) (387,258 ) $ 3,955,359 $ 3,984,528

INTANGIBLE ASSETS

INTANGIBLE ASSETS	6 Months Ended
	Jun. 30, 2015
INTANGIBLE ASSETS [Abstract]
INTANGIBLE ASSETS	NOTE 6. – INTANGIBLE ASSETS Significant components of intangible assets at June 30, 2015 and December 31, 2014 consist of: 2015 2014 Distribution rights in Brazil $ 750,000 $ 750,000 Less: Accumulated amortization (431,250 ) (393,750 ) Net distribution rights 318,750 356,250 Mexican customer list 932,000 932,000 Less: Accumulated amortization (237,360 ) (223,162 ) Net customer list 694,640 708,838 Goodwill 36,285 36,285 $ 1,049,675 $ 1,101,373 The following table represents the amortized cost of the various assets over the remaining years; the weighted average remaining period is 5.94 Asset: 2015 2016 2017 2018 Beyond Total Brazil distribution rights $ 37,500 $ 75,000 $ 75,000 $ 75,000 $ 56,250 $ 318,750 Mexican customer list 51,750 103,500 103,500 103,500 332,390 694,640 $ 89,250 $ 178,500 $ 178,500 $ 178,500 $ 388,640 $ 1,013,390

ACCRUED EXPENSES

ACCRUED EXPENSES	6 Months Ended
	Jun. 30, 2015
ACCRUED EXPENSES [Abstract]
ACCRUED EXPENSES	NOTE 7. – ACCRUED EXPENSES Accrued expenses at June 30 , 201 5 and December 31, 201 4 consist of: 2015 2014 Accounting $ 10,000 $ — Advertising — 35,000 Commission 270,644 367,063 Director Services 1,510 15,000 Facilities 22,660 10,300 Fees/Interest 33,833 7,000 Investor Relations 78,750 265,024 Materials 120,412 102,958 Personnel 81,293 108,819 Warehouse 41,008 55,948 $ 660,110 $ 967,112

OBLIGATION TO ISSUE COMMON STOC

OBLIGATION TO ISSUE COMMON STOCK	6 Months Ended
	Jun. 30, 2015
OBLIGATION TO ISSUE COMMON STOCK [Abstract]
OBLIGATION TO ISSUE COMMON STOCK	NOTE 8. – OBLIGATION TO ISSUE COMMON STOCK The Company was a party to a note for $ 350,000 May 28, 2015 199,202

OTHER CURRENT LIABILITIES

OTHER CURRENT LIABILITIES	6 Months Ended
	Jun. 30, 2015
OTHER CURRENT LIABILITIES [Abstract]
OTHER CURRENT LIABILITIES	NOTE 9 . – OTHER CURRENT LIABILITIES Other current liabilities at June 30, 2015 and December 31, 2014 consist of: 2015 2014 Customer deposits $ 189,170 $ 141,998 Credit cards 331,921 190,803 Marketing and promotional programs 111,000 227,681 Taxes payable - Mexico 112,363 173,567 Current portion of long term debt 11,773 11,429 Vendor Note 25,174 25,174 Advance from Officer 4,000 26,360 Other operating liabilities 88,038 89,810 Payroll taxes 13,077 — $ 886,516 $ 886,822

DEBT FINANCING

DEBT FINANCING	6 Months Ended
	Jun. 30, 2015
DEBT FINANCING [Abstract]
DEBT FINANCING	NOTE 10. – DEBT FINANCING Note Payable 250,000 1 30,000 0.85 two 16,500 Long Term Debt 53,900 1,041 60 5.95 Principal payout over the life of the loan is as follows: 2015 2016 2017 Total Current Portion of Long Term Debt $ 5,799 $ 5,974 $ — $ 11,773 Long Term Debt — 6,154 12,869 19,023 $ 5,799 $ 12,128 $ 12,869 $ 30,796

COMMITMENTS AND CONTINGENCIES

COMMITMENTS AND CONTINGENCIES	6 Months Ended
	Jun. 30, 2015
COMMITMENTS AND CONTINGENCIES [Abstract]
COMMITMENTS AND CONTINGENCIES	NOTE 1 1 . – COMMITMENTS AND CONTINGENCIES During the six months ended June 30 , 201 5 , the Company operated under several material agreements as listed below: Lease for office and production facilitie s –  The Company is party to a lease for a total of 1,875 4,725  The Company was party to a lease for 50,000 6.00 24,720 10,918 0.24 0.27 The Company's Mexican facility leases 246 1,230 1,408 and the Company continues to lease the space on a month to month basis. The Company accounts for its facility leases using the straight-line method and incurred $ 213,828 171,720 The Company is committed to lease payments over the next five years as follows: 2015 2016 2017 2018 2019 Total Deerfield, FL (HQ/Production) $ 218,772 $ 444,672 $ 457,238 $ 470,298 $ 278,882 $ 1,869,862 Mexico City, Mexico (Sales) 7,200 — — — — 7,200 $ 225,972 $ 444,672 $ 457,238 $ 470,298 $ 278,882 $ 1,877,062 Pending and threatened litigation – On June 13, 2011, we filed an action in the Circuit Court of the Eleventh Judicial Circuit in and for Miami-Dade County, Florida for the rescission of an investor relations and consulting agreement entered into on or about October 15, 2010 whereby we paid a third party approximately $ 20,000 23,000 During 2011, we filed an action in the Circuit Court of the Eleventh Judicial Circuit in and for Miami-Dade County, Florida for the rescission of an agreement entered into on or about May 18, 2010 whereby we paid a third party approximately $ 500 20,000 10,000 10,000 60 From time to time, the Company may be involved in various claims and legal actions arising from the ordinary course of business. In the opinion of management, the ultimate disposition of these matters will not have a material adverse effect on the Company's condensed consolidated financial position or results of operations. Purchase commitments In order to secure an adequate supply of raw materials, the Company executes purchase orders to its suppliers as evidence of its intent to purchase materials. Purchase orders outstanding at June 30, 2015 totaled $ 469,539 Contract contingencies Our distribution agreement with Gamma Investors, a shareholder of the Company, provides that in the event we terminate the agreement without cause, we are required to repurchase all products held in Gamma's inventory and pay Gamma a fee equal to the greater of the prior 12 month product purchased by Gamma or $ 2

EQUITY

EQUITY	6 Months Ended
	Jun. 30, 2015
EQUITY [Abstract]
EQUITY	NOTE 1 2 . – EQUITY Common Stock During the first quarter of 2015, the Company issued 32,500 27,000 57,000 43,500 36,290 30,000 220,000 440,000 During the second quarter of 2015, the Company issued 15,500 28,060 412,154 380,902 5,000 8,200 440,000 2,500 6,000 200,000 328,000

SIGNIFICANT CUSTOMERS

SIGNIFICANT CUSTOMERS	6 Months Ended
	Jun. 30, 2015
SIGNIFICANT CUSTOMERS [Abstract]
SIGNIFICANT CUSTOMERS	NOTE 1 3 . – SIGNIFICANT CUSTOMERS Our product revenues represent primarily sales of Revita and Revita Cor which individually exceed 10% of total sales and collectively represent 39 9 6 47 42 There were no sales to customers individually in excess of 10% of net revenue during 2015-YTD. Sales to customers individually in excess of 10% of net revenue during 2014-YTD and their accounts receivable at June 30, 2014 were: Customer Sales Amount Percent Accounts Receivable Percent C $ 1,010,871 14 $ 133,090 5

SIGNIFICANT VENDORS

SIGNIFICANT VENDORS	6 Months Ended
	Jun. 30, 2015
SIGNIFICANT VENDORS [Abstract]
SIGNIFICANT VENDORS	NOTE 1 4 . – SIGNIFICANT VENDORS The Company purchases its raw materials from various foreign and domestic suppliers several of which represent individually in excess of 10% of total purchases. Vendor Purchase Amount Percent Accounts Payable Percent C $ 387,903 21 $ 83,522 7 D $ 234,051 13 $ 137,735 11 Purchases from significant vendors during 2014-YTD and their accounts payable at June 30, 2014 were: Vendor Purchase Amount Percent Accounts Payable Percent C $ 567,814 21 $ 87,101 5

GEOGRAPHIC REVENUE REPORTING

GEOGRAPHIC REVENUE REPORTING	6 Months Ended
	Jun. 30, 2015
GEOGRAPHIC REVENUE REPORTING [Abstract]
GEOGRAPHIC REVENUE REPORTING	NOTE 1 5 . – GEOGRAPHIC REVENUE REPORTING The Company is organized based on one business segment although it does distribute its products on a world-wide basis. Several of its largest distributors are based in North America who in turn sells their products in Europe or Asia. We consider these customers as based in North America. However our sales to international distributors who distribute our product outside North America have been consistent. Information about the Company's geographic operations for both 2015-YTD and 2014-YTD as follows: 2015 2014 Net Revenue: North America $ 2,682,748 $ 2,629,177 International 3,780,720 3,800,220 $ 6,463,468 $ 6,429,397 Furniture and Equipment, Net: North America $ 127,336 $ 109,664 International 41,421 96,001 $ 168,757 $ 205,665

RELATED PARTY TRANSACTIONS

RELATED PARTY TRANSACTIONS	6 Months Ended
	Jun. 30, 2015
RELATED PARTY TRANSACTIONS [Abstract]
RELATED PARTY TRANSACTIONS	NOTE 1 6 . – RELATED PARTY TRANSACTIONS For the six months ended June 30 , 201 5 and 2014 , the Company was a party to the following related party transactions not disclosed elsewhere in these financial statements:  the Company expensed $ 51,617 (2015) and $ 51,617 (2014) as compensation to the father of our Chief Executive Officer for consulting on various pro jects,  the Company expensed $ 27,036 (2015) and $ 0 (2014) as compensation to the sister of our Chief Executive Officer as a brand manager for various customers ,   the Company had receivables from a consultant of $ 58,732 (2015) and $ 2,700 (2014) and payable s of $ 0 (2015) and $ 0 (2014). In addition, the Company enters into transact ions with the consultant who is also a shareholder and performs outsourced COO services are as follow s : o The Company expensed $ 95,000 (2015) and $ 0 tsourced COO services. o The Company expensed $ 42,475 (2015 ) and $ 16,500 (2014) for materials needed for the assembly and manufacture of products for export, o The Company expensed $ 43,700 (2015) and $ 142,814 (2014) in ca sh and stock for IR related expenses and services. o The Company received $ 64,003 (2015) and $ 61,302 (2014) for finished product purchased and resold .

SUBSEQUENT EVENTS

SUBSEQUENT EVENTS	6 Months Ended
	Jun. 30, 2015
SUBSEQUENT EVENTS [Abstract]
SUBSEQUENT EVENTS	NOTE 1 7 . – SUBSEQUENT EVENTS Management has evaluated subsequent events or transactions occurring through the date the financial statements were issued. During the third quarter of 2015, the Company issued 70,000 190,100 During the third quarter of 2015, the Company entered into a distribution agreement whereby it has issued 500,000

SUMMARY OF SIGNIFICANT ACCOUN23

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Policies)	6 Months Ended
	Jun. 30, 2015
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES [Abstract]
Principles of Consolidation and Presentation	Principles of Consolidation and Presentation The condensed consolidated financial statements are prepared using the accrual basis of accounting where revenues and expenses are recognized in the period in which they were incurred. The basis of accounting is US GAAP. The condensed consolidated financial statements include the accounts of the Company and its operating subsidiaries DS Laboratories, Inc., Sigma Development and Holding Co., Inc., Polaris Labs, Inc., Nutra Origin, Inc. and Divine Skin Laboratories, S.A. de CV (“DS Mexico”). Also included in the condensed consolidated financial statements are the operating activities of Velocity Storage and Packaging, LLC and Wally Group, LLC , an inactive entity, which are accounted for as VIEs. All significant intercompany balances and transactions have been eliminated in consolidation.
Interim Condensed Consolidated Financial Statements	Interim Condensed Consolidated Financial Statements The interim condensed consolidated financial statements presented herein have been prepared pursuant to the rules and regulations of the SEC. Certain information and footnote disclosures normally included in financial statements prepared in accordance with US GAAP have been condensed or omitted pursuant to such rules and regulations. The interim condensed consolidated financial statements should be read in conjunction with the Company's annual consolidated financial statements and related disclosures included in the Company's Annual Report on F orm 10- K, filed with the SEC on April 15 , 201 5 . In the opinion of management, all adjustments (consisting only of those of a normal recurring nature) which are necessary to provide a fair presentation of financial position as of June 30 , 2015 and the related operating results and cash flows for the interim periods presented have been made. The results of operations for the periods presented are not necessarily indicative of the results to be expected for future periods or for the year ending December 31, 201 5 .
Prior Period Reclassifications	Prior Period Reclassifications Certain prior period amounts have been reclassified for comparability with the June 3 0 , 201 5 presentation. These reclassifications had no effect on previously reported net loss.
Use of Estimates	Use of Estimates The preparation of condensed consolidated financial statements in conformity with US GAAP requires management to make estimates and assumptions that affect the amounts reported in the condensed consolidated financial statements and accompanying notes. Although these estimates are based on management's knowledge of current events and actions it may undertake in the future, they may ultimately differ from actual results. We believe our estimates and assumptions are reasonable; however, such estimates and assumptions are subject to a number of risks and uncertainties that may cause actual results to differ materially from such estimates. Significant estimates and assumptions underlying these condensed consolidated financial statements include:  Estimates of allowances for uncollectable accounts receivable,  Estimates of inventory obsolescence and overhead and labor cost allocations,  Estimates assuming future earning capacity of our intangible assets,  Estimates of value of equity transactions for services rendered,  Estimates of returned or damaged product, and  Estimates made in our deferred income tax calculations, for which there is a full valuation allowance.
Accounts Receivable	Accounts Receivable Accounts receivable are reported at their net realizable value. The Company establishes an allowance for doubtful accounts based upon factors pertaining to the credit risk of specific customers, historical trends, and other information. Delinquent accounts are written-off when it is determined that the amounts are uncollectible. The Company also provides for allowances against accounts receivable s for product returns and cooperative advertising allowances. At June 30 , 201 5 and December 31, 201 4 , the allowance for uncollectable accounts was $ 261,824 and $ 268,329 , respectively, $ 210,000 at both dates for defectives and product returns and $ 60,000 advertising credits.
Inventories	Inventories Inventory is reported at the lower of cost or market on the FIFO method. Our inventory is subject to expiration and obsolescence. Accordingly, quantities purchased and sell through rates are periodically monitored for potential overstocking or pending expiration as a basis for establishing the appropriate reserve for any estimated expiration or obsolescence.
Revenue Recognition	Revenue Recognition The Company recognizes revenue when all of the following four criteria are met:  persuasive evidence of a sales arrangement exists,  delivery has occurred,  the sales price is fixed or determinable and  collectability is probable. Shipping and handling charges related to sales transactions are recorded as sales revenues when billed to customers or included in the sales price. Shipping and handling costs are included in cost of goods sold.
Research and Development	Research and Development The Company currently maintains a functional laboratory employing a full time chemist, a part time chemist/consultant and a lab technician that identify new technology, test product alternatives and improve existing formulations. In addition, our founder and CEO devotes a substantial portion of his time in identifying new technologies and formulations to develop new products and improve existing products with the newest technology available. Such activities are expensed in the year incurred. Such costs include laboratory suppli es, salaries, materials and consultant fees. These costs are classified as product development, salaries, selling, general and administrative expenses in the condensed consolidated statements of operations, and amounted to $ 75,324 and $ 157,977 for 2015 - YTD and 201 4 - YTD , respectively .
Earnings Per Share	Earnings Per Share Potentially dilutive securities are excluded from the computation of diluted net loss per share for all of the periods presented in the accompanying condensed consolidated statements of operations because the reported net loss in each of these periods results in their inclusion being antidilutive. Antidilutive securities, which consist of stock options and warrants that are not included in the diluted net loss per share calculation , consisted of an aggregate of 316,526 shares as of June 30 , 201 5 and 201 4 .
Debt Discounts	Debt Discounts The Company records, as a discount to notes, the relative fair value of warrants issued in connection with the issuances and the intrinsic value of any conversion options based on the differences between the fair value of the underlying common stock at the commitment date of the note and the effective conversion price embedded in the note. Debt discounts under these arrangements are amortized to interest expense using the interest method over the earlier of the term of the related debt or its earliest redemption date.

INVENTORIES (Tables)

INVENTORIES (Tables)	6 Months Ended
	Jun. 30, 2015
INVENTORIES [Abstract]
Schedule of the Significant Components of Inventory	2015 2014 Inventory in transit $ 132,181 $ 231,623 Bulk product and raw materials 2,319,667 2,502,402 Work in process 418,265 213,832 Merchandise inventory 1,456,594 1,423,929 Less: Allowance (371,348 ) (387,258 ) $ 3,955,359 $ 3,984,528

INTANGIBLE ASSETS (Tables)

INTANGIBLE ASSETS (Tables)	6 Months Ended
	Jun. 30, 2015
INTANGIBLE ASSETS [Abstract]
Schedule of Intangible Assets	2015 2014 Distribution rights in Brazil $ 750,000 $ 750,000 Less: Accumulated amortization (431,250 ) (393,750 ) Net distribution rights 318,750 356,250 Mexican customer list 932,000 932,000 Less: Accumulated amortization (237,360 ) (223,162 ) Net customer list 694,640 708,838 Goodwill 36,285 36,285 $ 1,049,675 $ 1,101,373
Schedule of Future Amortization Expense for Intangible Assets	Asset: 2015 2016 2017 2018 Beyond Total Brazil distribution rights $ 37,500 $ 75,000 $ 75,000 $ 75,000 $ 56,250 $ 318,750 Mexican customer list 51,750 103,500 103,500 103,500 332,390 694,640 $ 89,250 $ 178,500 $ 178,500 $ 178,500 $ 388,640 $ 1,013,390

ACCRUED EXPENSES (Tables)

ACCRUED EXPENSES (Tables)	6 Months Ended
	Jun. 30, 2015
ACCRUED EXPENSES [Abstract]
Schedule of Accrued Expenses	2015 2014 Accounting $ 10,000 $ — Advertising — 35,000 Commission 270,644 367,063 Director Services 1,510 15,000 Facilities 22,660 10,300 Fees/Interest 33,833 7,000 Investor Relations 78,750 265,024 Materials 120,412 102,958 Personnel 81,293 108,819 Warehouse 41,008 55,948 $ 660,110 $ 967,112

OTHER CURRENT LIABILITIES (Tabl

OTHER CURRENT LIABILITIES (Tables)	6 Months Ended
	Jun. 30, 2015
OTHER CURRENT LIABILITIES [Abstract]
Schedule of Other Current Liabilities	2015 2014 Customer deposits $ 189,170 $ 141,998 Credit cards 331,921 190,803 Marketing and promotional programs 111,000 227,681 Taxes payable - Mexico 112,363 173,567 Current portion of long term debt 11,773 11,429 Vendor Note 25,174 25,174 Advance from Officer 4,000 26,360 Other operating liabilities 88,038 89,810 Payroll taxes 13,077 — $ 886,516 $ 886,822

DEBT FINANCING (Tables)

DEBT FINANCING (Tables)	6 Months Ended
	Jun. 30, 2015
DEBT FINANCING [Abstract]
Schedule of Long-Term Debt	2015 2016 2017 Total Current Portion of Long Term Debt $ 5,799 $ 5,974 $ — $ 11,773 Long Term Debt — 6,154 12,869 19,023 $ 5,799 $ 12,128 $ 12,869 $ 30,796

COMMITMENTS AND CONTINGENCIES (

COMMITMENTS AND CONTINGENCIES (Tables)	6 Months Ended
	Jun. 30, 2015
COMMITMENTS AND CONTINGENCIES [Abstract]
Schedule of Future Minimum Operating Lease Payments	2015 2016 2017 2018 2019 Total Deerfield, FL (HQ/Production) $ 218,772 $ 444,672 $ 457,238 $ 470,298 $ 278,882 $ 1,869,862 Mexico City, Mexico (Sales) 7,200 — — — — 7,200 $ 225,972 $ 444,672 $ 457,238 $ 470,298 $ 278,882 $ 1,877,062

SIGNIFICANT CUSTOMERS (Tables)

SIGNIFICANT CUSTOMERS (Tables)	6 Months Ended
	Jun. 30, 2015
SIGNIFICANT CUSTOMERS [Abstract]
Schedule of Sales to Significant Customers	Customer Sales Amount Percent Accounts Receivable Percent C $ 1,010,871 14 $ 133,090 5

SIGNIFICANT VENDORS (Tables)

SIGNIFICANT VENDORS (Tables)	6 Months Ended
	Jun. 30, 2015
SIGNIFICANT VENDORS [Abstract]
Schedule of Significant Purchases from Vendors	Vendor Purchase Amount Percent Accounts Payable Percent C $ 387,903 21 $ 83,522 7 D $ 234,051 13 $ 137,735 11 Vendor Purchase Amount Percent Accounts Payable Percent C $ 567,814 21 $ 87,101 5

GEOGRAPHIC REVENUE REPORTING (T

GEOGRAPHIC REVENUE REPORTING (Tables)	6 Months Ended
	Jun. 30, 2015
GEOGRAPHIC REVENUE REPORTING [Abstract]
Schedule of Revenues by Geographic Area	2015 2014 Net Revenue: North America $ 2,682,748 $ 2,629,177 International 3,780,720 3,800,220 $ 6,463,468 $ 6,429,397 Furniture and Equipment, Net: North America $ 127,336 $ 109,664 International 41,421 96,001 $ 168,757 $ 205,665

SUMMARY OF SIGNIFICANT ACCOUN33

SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) - USD ($)	6 Months Ended		12 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Dec. 31, 2014
Summary Of Significant Accounting Policies [Line Items]
Provision for doubtful accounts receivable	$ 261,824		$ 268,329
Product return and advertising reserve	210,000		210,000
Advertising credits	60,000		$ 60,000
Contracted research and development expense	$ 75,324	$ 157,977
Antidilutive stock options and warrants	316,526	316,526

LIQUIDITY and GOING CONCERN (De

LIQUIDITY and GOING CONCERN (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Dec. 31, 2014	Jun. 30, 2014	Dec. 31, 2013
LIQUIDITY and GOING CONCERN [Abstract]
Cash	$ 979,111	$ 1,128,556	$ 773,055	$ 2,872,946
Accumulated deficit	9,708,065	$ 9,613,375
Online sale revenue	$ 213,885

INVENTORIES (Details)

INVENTORIES (Details) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
INVENTORIES [Abstract]
Inventory in transit	$ 132,181	$ 231,623
Bulk product and raw materials	2,319,667	2,502,402
Work in process	418,265	213,832
Merchandise inventory	1,456,594	1,423,929
Less: Allowance	(371,348)	(387,258)
Inventory, net, total	$ 3,955,359	$ 3,984,528

INTANGIBLE ASSETS (Schedule of

INTANGIBLE ASSETS (Schedule of Intangible Assets) (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Dec. 31, 2014
Finite-Lived Intangible Assets [Line Items]
Goodwill	$ 36,285	$ 36,285
Total intangible assets	$ 1,049,675	1,101,373
Weighted average remaining amortization period	5 years 11 months 8 days
Distribution rights in Brazil [Member]
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, gross	$ 750,000	750,000
Finite-lived intangible asset, accumulated amortization	(431,250)	(393,750)
Finite-lived intangible assets, net, total	318,750	356,250
Mexican customer list [Member]
Finite-Lived Intangible Assets [Line Items]
Finite-lived intangible asset, gross	932,000	932,000
Finite-lived intangible asset, accumulated amortization	(237,360)	(223,162)
Finite-lived intangible assets, net, total	$ 694,640	$ 708,838

INTANGIBLE ASSETS (Schedule o37

INTANGIBLE ASSETS (Schedule of Future Amortization Expense for Intangible Assets) (Details)	Jun. 30, 2015USD ($)
Finite-Lived Intangible Assets [Line Items]
2,015	$ 89,250
2,016	178,500
2,017	178,500
2,018	178,500
Beyond	388,640
Amortized cost of assets	1,013,390
Brazil distribution rights [Member]
Finite-Lived Intangible Assets [Line Items]
2,015	37,500
2,016	75,000
2,017	75,000
2,018	75,000
Beyond	56,250
Amortized cost of assets	318,750
Mexican customer list [Member]
Finite-Lived Intangible Assets [Line Items]
2,015	51,750
2,016	103,500
2,017	103,500
2,018	103,500
Beyond	332,390
Amortized cost of assets	$ 694,640

ACCRUED EXPENSES (Details)

ACCRUED EXPENSES (Details) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
Accrued expenses:
Accounting	$ 10,000
Advertising		$ 35,000
Commission	$ 270,644	367,063
Director Services	1,510	15,000
Facilities	22,660	10,300
Fees/Interest	33,833	7,000
Investor Relations	78,750	265,024
Materials	120,412	102,958
Personnel	81,293	108,819
Warehouse	41,008	55,948
Total Accrued expenses	$ 660,110	$ 967,112

OBLIGATION TO ISSUE COMMON ST39

OBLIGATION TO ISSUE COMMON STOCK (Details)	Jun. 01, 2015shares	Jun. 30, 2015USD ($)	May. 31, 2015USD ($)	Dec. 10, 2012USD ($)
OBLIGATION TO ISSUE COMMON STOCK [Line items]
Debt instrument, face amount				$ 53,900
Secured short term note [Member]
OBLIGATION TO ISSUE COMMON STOCK [Line items]
Debt instrument, face amount		$ 250,000	$ 350,000
Maturity date		May 28, 2015
Number of common shares issuable upon debt conversion | shares	199,202

OTHER CURRENT LIABILITIES (Deta

OTHER CURRENT LIABILITIES (Details) - USD ($)	Jun. 30, 2015	Dec. 31, 2014
OTHER CURRENT LIABILITIES [Abstract]
Customer deposits	$ 189,170	$ 141,998
Credit cards	331,921	190,803
Marketing and promotional programs	111,000	227,681
Taxes payable - Mexico	112,363	173,567
Current portion of long term debt	11,773	11,429
Vendor Note	25,174	25,174
Advance from Officer	4,000	26,360
Other operating liabilities	88,038	$ 89,810
Payroll taxes	13,077
Other current liabilities	$ 886,516	$ 886,822

DEBT FINANCING (Long Term Debt)

DEBT FINANCING (Long Term Debt) (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Dec. 10, 2012
DEBT FINANCING [Abstract]
Debt instrument, face amount		$ 53,900
Monthly payment amount	$ 1,041
Monthly interest rate	5.95%
Initial term of loan	60 months

DEBT FINANCING (Schedule of the

DEBT FINANCING (Schedule of the Principal Payout of Debt) (Details)	Jun. 30, 2015USD ($)
Debt Instrument [Line Items]
2,015	$ 5,799
2,016	12,128
2,017	12,869
Total long-term debt	30,796
Current Portion of Long Term Debt [Member]
Debt Instrument [Line Items]
2,015	5,799
2,016	$ 5,974
2,017
Total long-term debt	$ 11,773
Long Term Debt [Member]
Debt Instrument [Line Items]
2,015
2,016	$ 6,154
2,017	12,869
Total long-term debt	$ 19,023

DEBT FINANCING (Note Payable) (

DEBT FINANCING (Note Payable) (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	May. 31, 2015	Dec. 10, 2012
DEBT FINANCING [Line Items]
Debt instrument, face amount			$ 53,900
Interest rate (as a percent)	5.95%
Secured short term note [Member]
DEBT FINANCING [Line Items]
Debt instrument, face amount	$ 250,000	$ 350,000
Maturity date	May 28, 2015
Interest rate (as a percent)	1.00%
Warrants available to purchase, shares	30,000
Warrant exercise price	$ 0.85
Expiration period of warrants	2 years
Aggregate fair value of warrants	$ 16,500

COMMITMENTS AND CONTINGENCIES44

COMMITMENTS AND CONTINGENCIES (Leases for Office and Production Facilities) (Details)	6 Months Ended		12 Months Ended
	Jun. 30, 2015USD ($)ft²	Jun. 30, 2014USD ($)	Dec. 31, 2014
Operating Leased Assets [Line Items]
Rent expenses	$ 213,828	$ 171,720
2,015	225,972
2,016	444,672
2,017	457,238
2,018	470,298
2,019	278,882
Total	1,877,062
Deerfield, Fl (HQ/Production) [Member]
Operating Leased Assets [Line Items]
Monthly rent payment	24,720
Operating leases, rent expense, annually, net	10,918
Per square foot price of lease	6
Minimum annual increase in monthly rent per square foot.	0.24
Maximum annual increase in monthly rent per square foot	$ 0.27
Lease expiration period	Jul. 31, 2019		Jul. 31, 2014
Area of real estate space | ft²	50,000
2,015	$ 218,772
2,016	444,672
2,017	457,238
2,018	470,298
2,019	278,882
Total	1,869,862
Ashville, North Carolina (Sales) [Member]
Operating Leased Assets [Line Items]
Monthly rent payment	$ 4,725
Lease expiration period	Dec. 31, 2015
Area of real estate space | ft²	1,875
Mexico City, Mexico (Sales) [Member]
Operating Leased Assets [Line Items]
Monthly rent payment	$ 1,408
Lease expiration period	Jul. 1, 2015
2,015	$ 7,200
2,016
2,017
2,018
2,019
Total	$ 7,200
Mexico City, Mexico (Sales) [Member] | Office Building [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²	246
Mexico City, Mexico (Sales) [Member] | Warehouse [Member]
Operating Leased Assets [Line Items]
Area of real estate space | ft²	1,230

COMMITMENTS AND CONTINGENCIES45

COMMITMENTS AND CONTINGENCIES (Pending and Threatened Litigation and Purchase Commitments) (Details) - USD ($)	1 Months Ended		6 Months Ended	12 Months Ended
	Mar. 31, 2014	Jun. 30, 2011	Jun. 30, 2015	Dec. 31, 2011
Loss Contingencies [Line Items]
Amount paid for prior services		$ 20,000		$ 500
Litigation for recission, number of shares		23,000		20,000
Number of common shares the defendant agreed to return to Company	10,000
Number of common shares remaining, 60% subject to a one year lock up agreement	10,000
Percentage of common shares subject to a one year lock up agreement	60.00%
Long-term Purchase Commitment [Line Items]
Purchase orders outstanding			$ 469,539
Fees required to pay by company if contract terminated			$ 2,000,000

EQUITY (Common Stock) (Details)

EQUITY (Common Stock) (Details) - Subsequent Event Type [Domain] - USD ($)	3 Months Ended
	Jun. 30, 2015	Mar. 31, 2015
Stockholders Equity Note [Line Items]
Subscriptions sold, shares not issued		$ 220,000
Subscriptions sold, shares not issued, shares		440,000
IR Firm [Member]
Stockholders Equity Note [Line Items]
Stock issued as compensation for service	15,500	57,000
Issuance of common stock for services	$ 28,060	$ 43,500
Directors [Member]
Stockholders Equity Note [Line Items]
Stock issued as compensation for service	5,000
Issuance of common stock for services	$ 8,200
Consultant [Member]
Stockholders Equity Note [Line Items]
Stock issued as compensation for service	200,000
Issuance of common stock for services deliverable ratably over the upcoming year	$ 328,000
Investors [Member]
Stockholders Equity Note [Line Items]
Stock issued as compensation for service	440,000
Subscriptions sold, shares not issued	$ 2,500
Shares retured to treasury	6,000
Distributors [Member]
Stockholders Equity Note [Line Items]
Stock issued as compensation for service		32,500
Issuance of common stock for services		$ 27,000
Three Employees [Member]
Stockholders Equity Note [Line Items]
Stock issued as compensation for service		36,290
Issuance of common stock for services		$ 30,000
Five Employees [Member]
Stockholders Equity Note [Line Items]
Stock issued as compensation for service	412,154
Issuance of common stock for services	$ 380,902

SIGNIFICANT CUSTOMERS (Details)

SIGNIFICANT CUSTOMERS (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Dec. 31, 2014
Concentration Risk [Line Items]
Accounts Receivable	$ 2,795,608		$ 1,809,178
Customer C [Member] | Accounts Receivable [Member]
Concentration Risk [Line Items]
Concentration risk percentage	5.00%
Accounts Receivable	$ 133,090
Customer C [Member] | Sales Amount [Member]
Concentration Risk [Line Items]
Sales Amount	$ 1,010,871
Concentration risk percentage	14.00%
Spectral DNC-N [Member] | Net Revenue [Member]
Concentration Risk [Line Items]
Concentration risk percentage	9.00%
Top Ten Customers [Member] | Net Revenue [Member]
Concentration Risk [Line Items]
Concentration risk percentage	47.00%	42.00%
Revita and Revita Cor [Member] | Net Revenue [Member]
Concentration Risk [Line Items]
Concentration risk percentage	39.00%
Polaris NR09 [Member] | Net Revenue [Member]
Concentration Risk [Line Items]
Concentration risk percentage	6.00%

SIGNIFICANT VENDORS (Details)

SIGNIFICANT VENDORS (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Dec. 31, 2014
Concentration Risk [Line Items]
Accounts payable	$ 1,226,283		$ 1,229,863
Vendor C [Member] | Purchase Amount [Member]
Concentration Risk [Line Items]
Purchase Amount	$ 387,903	$ 567,814
Concentration risk percentage	21.00%	21.00%
Vendor C [Member] | Accounts Payable [Member]
Concentration Risk [Line Items]
Accounts payable	$ 83,522	$ 87,101
Concentration risk percentage	7.00%	5.00%
Vendor D [Member] | Purchase Amount [Member]
Concentration Risk [Line Items]
Purchase Amount	$ 234,051
Concentration risk percentage	13.00%
Vendor D [Member] | Accounts Payable [Member]
Concentration Risk [Line Items]
Accounts payable	$ 137,735
Concentration risk percentage	11.00%

GEOGRAPHIC REVENUE REPORTING (D

GEOGRAPHIC REVENUE REPORTING (Details) - USD ($)	3 Months Ended		6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014	Jun. 30, 2015	Jun. 30, 2014	Dec. 31, 2014
Segment Reporting Information [Line Items]
Net revenue	$ 3,659,548	$ 3,744,434	$ 6,463,468	$ 6,429,397
Furniture and Equipment, net	168,757	205,665	168,757	205,665	$ 206,406
North America [Member]
Segment Reporting Information [Line Items]
Net revenue			2,682,748	2,629,177
Furniture and Equipment, net	127,336	109,664	127,336	109,664
International [Member]
Segment Reporting Information [Line Items]
Net revenue			3,780,720	3,800,220
Furniture and Equipment, net	$ 41,421	$ 96,001	$ 41,421	$ 96,001

RELATED PARTY TRANSACTIONS (Det

RELATED PARTY TRANSACTIONS (Details) - USD ($)	6 Months Ended
	Jun. 30, 2015	Jun. 30, 2014
Father of Chief Executive Officer [Member]
Related Party Transaction [Line Items]
Expense incurred with related party	$ 51,617	$ 51,617
Sister of Chief Executive Officer [Member]
Related Party Transaction [Line Items]
Expense incurred with related party	27,036	0
Consultant [Member]
Related Party Transaction [Line Items]
Related party receivables	58,732	2,700
Related party payables	0	0
Consultant [Member] | Outsourced COO services [Member]
Related Party Transaction [Line Items]
Expense incurred with related party	95,000	0
Consultant [Member] | Purchase of Materials Needed for Assembly and Manufacture of Products for Export [Member]
Related Party Transaction [Line Items]
Expense incurred with related party	42,475	16,500
Consultant [Member] | IR related expenses and services [Member]
Related Party Transaction [Line Items]
Expense incurred with related party	43,700	142,814
Consultant [Member] | Finished product purchased and resold [Member]
Related Party Transaction [Line Items]
Amount received	$ 64,003	$ 61,302

SUBSEQUENT EVENTS (Details)

SUBSEQUENT EVENTS (Details) - 3 months ended Sep. 30, 2015 - SUBSEQUENT EVENTS [Member] - USD ($)	Total
SUBSEQUENT EVENTS [Line Items]
Shares agreed to be issued under distribution agreement	500,000
Two Employees [Member]
SUBSEQUENT EVENTS [Line Items]
Issuance of common stock for services, shares	70,000
Issuance of common stock for services	$ 190,100