You should rely only upon the information contained in this prospectus. Singular Chef has not authorized anyone to provide you with information different from that which is contained in this prospectus. The Company is offering to sell shares of common stock and seeking offers only in jurisdictions where offers and sales are permitted. The information contained in here is accurate only as of the date of this prospectus, regardless of the time of delivery of this prospectus or of any sale of the common stock.
Summary of Financial Information
The following summary financial information for the periods stated summarizes certain information from our financial statements included elsewhere in this prospectus. You should read this information in conjunction with Management's Plan of Operations, the financial statements and the related notes thereto included elsewhere in this prospectus.
| |
Balance Sheet | As of April 30, 2009 |
Total Assets | $0.00 |
Total Liabilities | ($1,070) |
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Shareholder’s Equity | $1,070 |
Operating Data |
April 9, 2009 (inception) through April 30, 2009 |
Revenue | $0.00 |
Net Loss | ($1,070) |
Net Loss Per Share | $0.00 |
As shown in the financial statements accompanying this prospectus, Singular Chef has had no revenues to date and has incurred only losses since its inception. The Company has had no operations and has been issued a “going concern” opinion from their accountants, based upon the Company’s reliance upon the sale of our common stock as the sole source of funds for our future operations.
RISK FACTORS
Please consider the following risk factors and other information in this prospectus relating to our business and prospects before deciding to invest in our common stock.
This offering and any investment in our common stock involves a high degree of risk. You should carefully consider the risks described below and all of the information contained in this prospectus before deciding whether to purchase our common stock. If any of the following risks actually occur, our business, financial condition and results of operations could be harmed. The trading price of our common stock could decline due to any of these risks, and you may lose all or part of your investment.
The Company considers the following to be themost significantmaterial risks to an investor regarding this offering. Singular Chef should be viewed as a high-risk investment and speculative in nature. An investment in our common stock may result in a complete loss of the invested amount. Please consider the following risk factors before deciding to invest in our common stock.
1. BECAUSE THE COMPANY LACKS AN OPERATING HISTORY, THE COMPANY FACES A HIGH RISK OF BUSINESS FAILURE, WHICH MAY RESULT IN THE LOSS OF YOUR INVESTMENT.
The Company was recently formed to carry out the activities described in this Prospectus and has only a limited operating history upon which an evaluation of its prospects can be made. The Company’s prospects must be considered keeping in mind the risks, expenses, and difficulties frequently encountered during the development stage of a business in an ever-changing industry, the dominance of other companies offering similar services, the entry of new competitors into this market, our ability to attract, retain and motivate qualified personnel, pricing changes by the company or its competitors and general economic conditions. Accordingly, our future sales and operating results are difficult to forecast.
2. KEY MANAGEMENT PERSONNEL MAY LEAVE THE COMPANY WHICH COULD ADVERSELY AFFECT THE ABILITY OF THE COMPANY TO CONTINUE OPERATIONS.
The Company is dependent on the efforts and abilities of its senior management. The loss of any member of that management could have a material adverse effect on the Company’s business and its prospects. The Company believes that all commercially reasonable efforts have been made to minimize the risks attendant with the departure by key personnel from service; however, there can be no assurances that replacement personnel, if any, will cause the Company to operate profitably. All decisions regarding management of the Company’s affairs will be made exclusively by its sole Officer and Director. Purchasers of the offered shares may not participate in the management of the Company and, therefore, are dependent upon the management abilities of its sole Officer and Director. The only
assurance that the shareholders of the Company (including purchasers of the offered shares) have that the sole Officer and Director will not abuse his discretion in making decisions with respect to its affairs and other business decisions is the fiduciary obligations and business integrity of the Officer and Director. Accordingly, no person should purchase offered shares unless that person is willing to entrust all aspects of management to the sole Officer and Director, or his successors. Potential purchasers of the offered shares must carefully evaluate the personal experience and business performance of the sole Officer and Director. The sole Officer and Director may retain independent contractors to provide services to the Company. Those contractors have no fiduciary duty to the shareholders of the Company and may not perform as expected. The Company does not maintain key person life i nsurance on its senior management.
3. INVESTING IN THE COMPANY IS A HIGHLY SPECULATIVE INVESTMENT AND COULD RESULT IN THE LOSS OF YOUR ENTIRE INVESTMENT.
A purchase of the offered shares is significantly speculative and involves significant risks. The offered shares should not be purchased by any person who cannot afford the loss of his or her entire purchase price. A purchase of the offered shares would be “unsuitable” for a person who cannot afford to lose his or her entire purchase price. The business objectives of the Company must also be considered speculative, and there is no assurance the Company will satisfy those objectives. No assurance can be given that the shareholders of the Company will realize a substantial return on their purchase of the offered shares, or any return whatsoever, or the shareholders of the Company will not lose their investments in the Company completely. For this reason, each prospective purchaser of offered shares should read this Prospectus and all exhibits to this Prospectus carefully and consult with that purchaser’s at torney, business advisor, and/or investment advisor.
4. BECAUSE THE SOLE OFFICER AND DIRECTOR OF THE COMPANY HAS OTHER OUTSIDE BUSINESS INTERESTS AND ACTIVITIES, HE MAY NOT BE IN A POSITION TO DEVOTE AN ADEQUATE AMOUNT OF HIS TIME TO THE COMPANY’S ACTIVITIES WHICH MAY RESULT IN BUSINESS FAILURE.
The sole Officer and Director of the Company may engage in other business activities. The person serving as sole Officer and Director may have conflicts of interests in allocating time, services, and functions between the other business ventures in which he is or may be or become involved. The sole Officer and Director, however, believe that the Company will have sufficient staff, consultants, employees, agents, contractors, and managers to adequately conduct the Company’s business.
5. THERE IS NO ESTABLISHED MARKET FOR SHARES OF THE COMPANY’S COMMON STOCK, WHICH COULD MAKE MARKETS FOR THESE SHARES EXTREMELY ILLIQUID.
At present, there is no established public market for the Company’s shares. As a result, the offering price and other terms and conditions relative to the Company’s shares have been arbitrarily determined by the Company and do not bear any relationship to assets, earnings, book value, or any other objective criteria of value. Additionally, because the Company has recently formed and has only a limited operating history and no earnings, the price of the offered shares is not based on its past earnings, and no investment banker, appraiser, or other independent third party has been consulted concerning the offering price for the shares or the fairness of the offering price used for the shares.
6. IN THE EVENT OF THE DISSOLUTION OF THE COMPANY IT IS UNLIKELY THAT THERE WILL BE SUFFICIENT ASSETS REMAINING TO DISTRIBUTE TO THE SHAREHOLDERS.
In the event of dissolution of the Company, the proceeds realized from the liquidation of its assets, if any, will be distributed to the shareholders only after satisfaction of claims of the Company’s creditors. The ability of a purchaser of offered shares to recover all or any portion of his or her purchase price for
the offered shares in that case will depend on the amount of funds realized and the claims to be satisfied there from.
7. THE SHARES OF THE COMPANY ARE CONSIDERED “PENNY STOCKS” WHICH MAY IMPACT ON AN INVESTOR’S ABILITY TO RE-SELL THEIR SHARES ON THE PUBLIC MARKET.
The Securities and Exchange Commission (“Commission”) has adopted rules that regulate broker-dealer practices in connection with transactions in “penny stocks”. Penny stocks generally are equity securities with a price of less than $5.00 (other than securities registered on certain national securities exchanges or quoted on the NASDAQ system, provided that current price and volume information with respect to transactions in such securities is provided by the exchange or system). The penny stock rules require a broker-dealer, prior to a transaction in a penny stock not otherwise exempt from those rules; deliver a standardized risk disclosure document prepared by the Commission, which specifies information about penny stocks and the nature and significance of risks of the penny stock market. The broker-dealer also must provide the customer with bid and offer quotations for the penny stock, the compensa tion of the broker-dealer and its salesperson in the transaction, and monthly account statements indicating the market value of each penny stock held in the customer’s account. In addition, the penny stock rules require that, prior to a transaction in a penny stock not otherwise exempt from those rules; the broker-dealer must make a special written determination that the penny stock is a suitable investment for the purchaser and receive the purchaser’s written agreement to the transaction. These disclosure requirements may have the effect of reducing the trading activity in the secondary market for a stock that becomes subject to the penny stock rules. If any of the Company’s securities becomes subject to the penny stock rules, holders of those securities may have difficulty selling those securities.
8. THERE IS NO EXISTING MARKET FOR THE COMPANY’S SHARES AND THERE IS NO ASSURANCE THAT FUTURE ADDITIONAL CAPITAL WILL BE ON TERMS ACCEPTABLE TO THE MANAGEMENT.
Future equity or debt financing may not be available to Singular Chef, Inc. on favorable terms, or may not be available at all. Lending institutions have restrictions on lending money to start-up companies with little or no current or fixed assets. Due to this inability to obtain additional capital on satisfactory terms may delay or prevent the expansion of our business, which would cause the business and prospects to suffer.
9. INVESTORS MAY FIND DECISIONS MADE BY MANAGEMENT CONTRARY TO THEIR INTERESTS.
The sole Officer and Director of the Company have complete discretion in the allocation of proceeds in the Offering; therefore, purchasers of the offered shares must entrust the ultimate allocation of those proceeds to the judgment of the officer. While the Company anticipates that the proceeds of the Offering will be used for working capital, marketing, website development and general corporate purposes, the Company may also utilize the Offering proceeds for any purpose that it sees fit for its business purpose.
10. THE SOLE DIRECTOR HAS SIGNIFICANT CONTROL ON ALL MATTERS SUBMITTED FOR STOCKHOLDER APPROVAL.
Upon consummation of this Offering, the pre-offering shareholders of the Company will beneficially own a majority of the issued and outstanding shares of the Company’s common stock. Because of such ownership, the post-offering shareholders may effectively control the election of all members of the Board of Directors of the Company and determine all corporate actions. Purchasers of the offered shares may be entitled to accumulate their votes for the election of Directors or otherwise. Accordingly, the holders of a majority of the common shares of the Company present at a meeting of shareholders of the Company may be able to elect all of the Directors of the Company and the minority shareholders of the Company may not be able to elect a representative to the Board of Directors.
11. THE COMPANY DOES NOT EXPECT TO PAY CASH DIVIDENDS WHICH MAY LOWER EXPECTED RETURNS FOR INVESTORS, AND AS SUCH OUR STOCKHOLDERS WILL NOT BE ABLE TO RECEIVE A RETURN ON THEIR INVESTMENT UNLESS THEY SELL THEIR SHARES OF COMMON STOCK.
The Company does not anticipate paying dividends on its common stock in the foreseeable future; but, rather, the Company plans to retain earnings, if any, for the operation and expansion of its business.
12. THE COMPANY MAY NOT BE SUCCESSFUL IN IMPLEMENTING ITS BUSINESS STRATEGY WHICH COULD RESULT IN THE LOSS OF AN INVESTOR’S ENTIRE INVESTMENT.
Although the Company intends to pursue a strategy of aggressively marketing its products and services, implementation of this strategy will depend in large part on its ability to (i) establish a significant customer base and maintain favorable relationships with those customers; (ii) effectively introduce acceptable recipes and services to its customers; (iii) obtain adequate financing on favorable terms to fund its business; (iv) maintain appropriate procedures, policies, and systems; (v) hire, train, and retain skilled employees; and (vi) continue to operate within an environment of increasing competition. The inability of the Company to obtain or maintain any or all of these factors could impair its ability to implement its business strategy successfully, which could have a material adverse effect on its results of operations and financial condition.
13. THERE IS NO ASSURANCE THAT THE COMPANY CAN CREATE OR SUSTAIN A MARKET FOR ITS SHARES.
There is currently no traded public market for the Company’s common stock. There are no assurances that any public market will be established or maintained for the Company’s stock.
14. UNCERTAINTY EXISTS AS TO WHETHER THE COMPANY WILL HAVE SUFFICIENT FUNDS TO CARRY OUT ITS BUSINESS STRATEGY THEREBY MAKING AN INVESTMENT IN THE COMPANY EXTREMELY SPECULATIVE.
The Company will likely be required to raise substantial additional funds. The Company’s forecast of the period of time through which its financial resources will be adequate to support its operations is a forward-looking statement that involves risks and uncertainties, and actual results could vary as a result of a number of factors, including those described in these Risk Factors and elsewhere in this Prospectus.
The Company may require additional cash to implement its business strategies, including cash for (i) payment of increased operating expenses and (ii) further implementation of those business strategies. Such additional capital may be raised through public or private financings, as well as borrowings and/or other resources. To the extent that additional capital is raised through the sale of equity or equity-related securities, the issuance of such securities could result in dilution to the Company’s stockholders. If adequate funds are not available, the Company may be required to curtail operations significantly or to obtain funds through entering into arrangements with collaborative partners or others that may require it to relinquish rights to certain of its technologies or product candidates that the Company would not otherwise relinquish. No assurance can be given, however, that the Company will have access to t he capital markets in the future, or that financing will be available on acceptable terms to satisfy the cash requirements of the Company to implement its business strategies. The inability of the Company to access the capital markets or obtain acceptable financing could have a material adverse effect on its results of operations and financial conditions.
Risks Related to the Company’s Market and Strategy
15. BECAUSE OF THE COMPANY’S DEPENDENCE ON COMPUTER AND TELECOMMUNICATIONS INFRASTRUCTURE AND COMPUTER SOFTWARE, ANY SYSTEMS DISRUPTIONS OR OPERATING MALFUNCTIONS WOULD AFFECT THE COMPANY’S COSTS OF DOING BUSINESS AND COULD CAUSE THE BUSINESS TO FAIL.
The Company’s success will be dependent in large part on computer systems that deliver its content and the networks that connect those computer systems, especially the e-commerce connections that allow the Company to collect revenues for the services it provides. Moreover, computer and telecommunication technologies are evolving rapidly and are characterized by short product lifecycles, which may require the Company to anticipate technological developments. There can be no assurance that the Company will be successful in anticipating, managing, or adopting such technological changes on a timely basis or that it will have the resources available to invest in new technologies. In addition, the Company’s business is highly dependent on its computer and telecommunications equipment and software systems, the temporary or permanent loss of which, resulting from physical damage or operating malfunction, could have a material adverse effect on the its business. Operating malfunctions in the software systems of financial institutions, market makers, and other parties may also have an adverse affect on the operations of the Company.
16. BECAUSE THE MAJORITY OF THE COMPANY’S BUSINESS WILL BE CONDUCTED THROUGH THE INTERNET, THE COMPANY’S SUCCESS WILL DEPEND ON ITS ABILITY TO CONTINUALLY INTRODUCE PRODUCTS THAT MEET CHANGING CUSTOMER NEEDS.
The majority of the Company’s products and services are provided through the Internet. The market for Internet-related products and services is characterized by rapid technological change, changing customer needs, frequent new product introductions, and evolving industry standards. These market characteristics are exacerbated by the emerging nature of this market and the fact that many companies are expected to continually introduce new and innovative products and services. The Company’s success will depend partially on the ability to introduce new content and services continually and on a timely basis and to continue to improve the performance, features, and reliability of its products and services in response to both evolving demands of prospective customers and competitive products.
17. BECAUSE THE COMPANY’S PRODUCT WILL BE MARKETED THROUGH THE INTERNET, THE COMPANY’S BUSINESS SUCCESS WILL BE SUBSTANTIALLY DEPENDANT ON THE CONTINUED GROWTH AND USE OF THE INTERNET, THE STABILITY OF THE INTERNET INFRASTRUCTURE, AND THE COMPANY’S ABILITY TO ADOPT AND MANAGE INTERNET BASED TECHNOLOGICAL CHANGES.
The Company’s future success is substantially dependent upon continued growth in the use of the Internet in order to support the need for its products and services. To predict the extent of further growth, if any, in Internet expenditures is difficult. To the extent that the Internet continues to experience significant growth in the number of users and use, there can be no assurance that the Internet infrastructure will continue to be able to support the demands placed upon it by such potential growth or that the performance or reliability of the Internet will not be adversely affected by this continued growth. If the Internet infrastructure does not effectively support the growth that may occur, the Company’s business, operating results and financial condition would be materially and adversely affected.
The market for Internet products and services is characterized by rapid technological developments, evolving industry standards and customer demands, and frequent new product introductions and enhancements. For example, to the extent that higher bandwidth Internet access becomes more widely available through cable modems or other technologies, the Company may be required to make significant changes to the design and content of its online products and services to compete effectively. Failure of the Company to adapt to these or any other technological developments effectively could adversely affect its business, operating results, and financial condition. Increasing the size of the Company’s user
base is critical to increasing revenues. If the Company cannot increase the size of its user base, it may not be able to generate additional revenues, which could leave it unable to maintain or increase its business. To increase its user base, the Company must (i) continuously update its content; (ii) increase brand recognition through advertising and syndication; (iii) enhance its technology to improve the functionality of its website; and (iv) offer attractive opportunities to electronic commerce sponsors and users. If the Company does not achieve these objectives to increase its user base, its business could be harmed.
The Company’s success is significantly dependent upon continued growth in the use of the Internet generally. A number of factors may inhibit the growth of Internet usage globally including (i) inadequate network infrastructure; (ii) security concerns; (iii) inconsistent quality of service; and (iv) limited availability of cost-effective, high-speed access. If these or any other factors cause use of the Internet to slow or decline, the Company’s results could be adversely affected.
If the Internet infrastructure becomes unreliable, access to the Company’s network may be impaired and its business may be harmed. The Company’s success depends in part on the development and maintenance of the Internet infrastructure. If this infrastructure fails to develop or be adequately maintained, the Company’s business would be harmed because users may not be able to access the Company’s website network. Among other things, development and maintenance of a reliable infrastructure will require a reliable network with the necessary speed, data capacity, security, and timely development of complementary products for providing reliable Internet access and services. The Internet has experienced, and is expected to continue to experience, significant increase in number of users and amount of use. If the Internet continues to experience increased numbers of users, frequency of use or increased bandwi dth requirements, the Internet infrastructure may not be able to support these increased demands or perform reliably. The Internet has experienced a variety of outages and other delays as a result of damage to portions of its infrastructure and could face additional outages and delays in the future. These outages and delays could reduce Internet usage and use of the Company’s website network. In addition, the Internet could lose its viability due to delays in the development or adoption of new standards and protocols to handle increased levels of activity. If the Internet infrastructure is not adequately developed or maintained, use of the Company’s website network may be reduced. Even if the Internet infrastructure is adequately developed and maintained, the Company may incur substantial expenditures in order to adapt its services and products to changing Internet technologies. Such additional expenses could severely harm the Company’s financial results.
The Company’s systems may fail due to natural disasters, telecommunications failures, and other events, any of which would limit user access. Fire, floods, earthquakes, power loss, telecommunications failures, break-ins, and similar events could damage the Company’s communications hardware and computer hardware operations for its website and cause interruptions in the Company’s services. Computer viruses, electronic break-ins, or other similar disruptive problems could cause users to stop visiting the Company’s website and could cause advertisers and sponsors to terminate agreements. If any of these circumstances occurred, the Company’s business could be harmed. The Company’s insurance policies, if any, may not adequately compensate it for any losses that may occur due to any failures of or interruptions in its systems. The Company does not presently have a formal disaster recovery plan. Th e Company’s website must accommodate significant use and deliver frequently updated information. The Company’s website may experience slower response times or decreased traffic for a variety of reasons. In addition, the Company’s website users will depend on Internet service providers, online service providers and other website operators for access to its website. Many of these providers and operators will have experienced significant outages in the past, and could experience outages, delays, and other difficulties due to system failures unrelated to the Company’s systems. Any of these system failures could harm the Company’s business.
18. THE COMPANY WOULD BE DETRIMENTALLY HARMED TO THE POINT OF BEING UNABLE TO CONTINUE DOING BUSINESS IF LITIGATION OVER COPYRIGHT INFRINGEMENT OR
PROPERTY RIGHTS WERE INITIATED ON ITS OWN ACCOUNT OR IN RESPONSE TO THE CLAIMS OF OTHERS.
There has been substantial litigation in the computer industry regarding intellectual property rights. There can be no assurance that third parties will not, in the future, claim infringement by the Company with respect to current or future content, trademarks, or other proprietary rights, or that the Company will not counterclaim against any such parties in such claims. There is also no assurance that the Company will not be forced to initiate costly and time-consuming litigation against third parties in order to protect against the infringement or misappropriation of the Company’s intellectual property rights. Any such claims or counterclaims could be time-consuming, result in costly litigation, because product release delays require the Company to redesign or reproduce its products, or require the Company to enter into royalty or licensing agreements, any of which could have a material adverse effect upon its business, operating results, and financial condition. Such royalty or licensing agreements, if required, may not be available on terms acceptable to the Company, or at all.
19. BECAUSE THE MARKET FOR THE COMPANY’S CONTENT IS VERY SPECIALIZED, THERE IS NO ASSURANCE THAT SINGULAR CHEF’S PRODUCTS WILL BE ACCEPTED OR THAT IT CAN ESTABLISH ANY SIGNIFICANT MARKET PRESENCE. IF THE COMPANY CANNOT CREATE A SIGNIFICANT MARKET FOR ITS CONTENT IN WHAT IS AN EXTREMELY COMPLETIVE INDUSTRY, IT WILL FAIL.
The market for the Company’s content is a niche market and is rapidly changing and significantly competitive. The Company expects competition for subscribers interested in physically fit athletic females to continue to increase, and if it cannot compete effectively, its business could be harmed.
Competition will probably increase significantly, as new companies enter the market and current competitors expand their services. Some of the Company’s competitors may enjoy substantial competitive advantages, including (i) larger number of recipes and content; (ii) long term, established business relationships; (iii) greater brand name recognition; (iv) marketing plan (v) larger production and service staff; and (vi) financial, marketing, technical, and other resources. The Company needs to compete effectively or the Company may experiences pricing pressures, reduced margins or loss of market share resulting from increased competition, its business could therefore be adversely affected. Competition may include companies that are larger and better capitalized than the Company and that have expertise and established name recognition. There can be no assurance that competitors will not develop Internet-related produ cts and services that are superior or that achieve greater market acceptance than the Company’s.
20. INTERNET MARKETING METHODS ARE SUBJECT TO RAPID CHANGE AND THERE IS NO ASSURANCE THAT THE COMPANY WILL BE ABLE MAINTAIN THE PACE WITH THE RATE OF CHANGE.
The Internet has changed marketing patterns in a wide variety of industries. The significant of personal computer usage within scientific research organizations may lead to entirely new methods of marketing and sales of services and products. The Company may not be able to keep pace with the rate of change in its markets brought about by the Internet and may invest in Internet-based projects that future changes may render obsolete.
21. THE COMPANY’S BUSINESS MAY BE NEGATIVELY AFFECTED IF THE COMPANY OR THE INTERNET BECOMES SUBJECT TO BURDENSOME GOVERNMENT REGULATIONS.
The Company is, and will continue to be, subject to governmental regulation and laws of general application in the various governmental jurisdictions in which it operates or has an office. The Company believes it is currently in material compliance with all applicable regulations. Any future cost of
compliance with future regulations could have a material adverse effect on the Company’s business, financial condition, and results of operation.
The Company is not currently subject to direct regulation by any government agency in the United States, other than regulations applicable to businesses generally, and there are currently few laws or regulations directly applicable to commerce on the Internet. Due to the increasing popularity and use of the Internet, it is possible that a number of laws and regulations may be adopted with respect to the Internet, relating to issues such as user privacy, pricing, and characteristics and quality of products and services. For example, the Company, at present, is not subject to the provisions of the Food and Drug rulings regarding notifications concerning allergies.
In addition several telecommunications carriers are seeking to have telecommunications over the Internet regulated by the Federal Communications Commission (the “FCC”) in the same manner as other telecommunications services. For example, America’s Carriers Telecommunications Association (“ACTA”) has filed a petition with the FCC for this purpose. The growing popularity and use of the Internet has overburdened the existing telecommunications infrastructure and many areas with significant Internet use have begun to experience interruptions in telephone service. In response local telephone carriers such as Pacific Bell, have petitioned the FCC to regulate Internet Service Providers (“ISPs”) in a manner similar to long distance telephone carriers and to impose access fees on the ISPs. If either of these petitions is granted, or the relief sought therein is otherwise granted, the costs of c ommunicating on the Internet could increase substantially, potentially slowing the growth in use of the Internet, which could in turn decrease the demand for the Company’s products and media properties.
A number of proposals have been made at the federal, state, and local levels that would impose additional taxes on the sale of goods and services through the Internet. Such proposals, if adopted, could substantially impair the growth of electronic commerce, and could adversely affect the Company’s opportunity to derive financial benefit. In addition, a number of other countries have announced or are considering additional regulation in many of the foregoing areas. Such laws and regulations, if enacted in the United States or abroad, could fundamentally impair the Company’s ability to provide access to its website and related services, or substantially increase the cost of doing so, which would have a material adverse effect on its business, operating results, and financial condition. Moreover, the applicability to the Internet of the existing laws governing issues such as property ownership, copyright, defamat ion, obscenity, and personal privacy is uncertain, and the Company may be subject to claims that its services violate such laws. Any such new legislation or regulation in the United States or abroad or the application of existing laws and regulations to the Internet could have a material adverse effect on the Company’s business operating results and financial condition.
Governmental regulation of the Internet may restrict the Company’s business. There are currently few laws or regulations that specifically regulate communications or commerce on the Internet. Laws and regulations may be adopted in the future, however, that relate to issues including user privacy, pricing, and the characteristics and quality of products and services. An increase in regulation or the application of existing laws to the Internet could significantly increase the Company’s costs of operations and harm its business. Several telecommunications companies have petitioned the Federal Communications Commission to regulate ISPs and online service providers in a manner similar to long distance telephone carriers and to impose access fees on these companies. Imposition of access fees could increase the cost of transmitting data over the Internet. Possible state sales and other taxes could affect the Company ’s results of operations. The Company generally does not collect sales or other taxes in respect of goods or services sold to users on the Company’s website. However, one or more states may seek to impose sales tax collection obligations on out-of-state companies, including the Company, which engage in or facilitate electronic commerce. A number of proposals have been made at the state and local levels that would impose additional taxes on the sale of goods and services through the Internet. Such proposals, if adopted, could substantially impair the growth of electronic commerce and could reduce the Company’s ability to derive revenue from electronic commerce. Moreover, if any state or foreign country were to
successfully assert that the Company should collect sales or other taxes on the exchange of merchandise on the Company’s website, the Company’s financial results could be harmed.
Concerns about transactional security may hinder the Company’s electronic commerce strategy. A significant barrier to electronic commerce is the secure transmission of confidential information over public networks. Any breach in the Company’s security could expose the Company to a risk of loss or litigation and possible liability. The Company may rely on encryption and authentication technology licensed from third parties to provide secure transmission of confidential information. As a result of advances in computer capabilities, new discoveries in the field of cryptography or other developments, a compromise or breach of the algorithms the Company anticipates using to protect customer transaction data may occur. A compromise of the Company’s security could severely harm its business. A party who is able to circumvent the security system could misappropriate proprietary information, including customer cre dit card information, or cause interruptions in the operation of the website. The Company may be required to expend significant capital and other resources to protect against the threat of security breaches or to alleviate problems caused by those breaches. However, protection may not be available on acceptable terms or at all. Concerns regarding the security of electronic commerce and the privacy of users may also inhibit the growth of the Internet as a means of conducting commercial transactions.
The Company’s success and ability to compete may be significantly dependent on its proprietary content. The Company anticipates that it will rely exclusively on copyright law to protect its content. While the Company will take what it believes to be appropriate action to protect its proprietary rights, that action may not be adequate to prevent the infringement or misappropriation of the content of its website. Infringement or misappropriation of such content or intellectual property could materially harm the Company’s business. The Company may be required to obtain licenses from others to refine, develop, market, and deliver new services. The Company cannot make assurances that it will be able to obtain any such licenses on commercially reasonable terms or at all or that rights granted pursuant to any licenses will be valid and enforceable.
22. BECAUSE THE COMPANY IS A NEW COMPANY WITH A MINIMAL OPERATING HISTORY, THE COMPANY FACES A HIGH RISK OF BUSINESS FAILURE, WHICH MAY RESULT IN THE LOSS OF YOUR INVESTMENT.
As a result of the Company’s limited operating history, as well as the possibility of higher talent and content costs, the Company has neither internal nor industry-based historical financial data for any significant period of time upon which to base planned operating expenses.
The Company expects that its results of operations may also fluctuate significantly in the future as a result of a variety of factors, the introduction and acceptance of new or enhanced recipes or services by the Company or by competitors; its ability to anticipate and effectively adapt to developing markets and rapidly changing Internet technologies; the Company’s ability to attract, retain, and motivate qualified personnel; initiation, renewal, or expiration of subscribers; pricing changes by the Company or its competitors; specific economic conditions; general economic conditions and other factors. Accordingly, future sales and operating results are difficult to forecast. The Company’s anticipated expenses are based, in part, on its expectations as to future revenues and to a significant extent are relatively fixed, at least in the short term. The Company may not be able to adjust spending in a timely manne r to compensate for any unexpected revenue shortfall. Accordingly, any significant shortfall in relation to its expectations would have an immediate adverse impact on the Company’s business, results of operations, and financial condition. In addition, the Company may decide from time to time to make certain pricing, service, or marketing decisions or acquisitions that could have a short-term material adverse effect on business results of operations and financial condition, and may not result in the long-term benefits intended. Due to all of the foregoing factors, it is probable that in some future period the Company’s operating results may be less than the expectations of public market analysis and investors. In such
event, the price of the Company’s securities, including its common stock, would probably be materially adversely affected.
23. COMPENSATION MAY BE PAID TO OFFICERS, DIRECTORS, AND EMPLOYEES REGARDLESS OF THE COMPANY’S PROFITABILITY. SUCH PAYMENTS MAY NEGATIVELY AFFECT CASH FLOW AND THE ABILITY OF THE COMPANY TO FINANCE ITS BUSINESS PLAN WHICH WOULD CAUSE IT TO FAIL.
The sole Officer and Director and any future employees of the Company may be entitled to receive compensation, payments, and reimbursements regardless of whether the Company operates at a profit or a loss. Any compensation received by its sole Officer and Director and management personnel will be determined from time to time by the Board of Directors. The sole Officer and Director and any future management personnel are expected to be reimbursed for any direct out-of-pocket expenses they have incurred on behalf of the Company.
24. THERE IS A LIMITATION ON LIABILITY OF THE SOLE OFFICER AND DIRECTOR OF THE COMPANY. INVESTORS IN THIS OFFERING MAY NOT FEEL COMFORTABLE INVESTING IN A COMPANY WHERE THE DIRECTOR/OFFICER HAS LIMITED OR NO LIABILITY TO ITS SHAREHOLDERS FOR DAMAGES.
The Articles of Incorporation of the Company include a provision eliminating or limiting the personal liability of the Company’s sole Officer and Director and its shareholders for damages for breach of fiduciary duty as a Director or Officer. Accordingly, the officer and director may have no liability to the shareholders for any mistakes or errors of judgment or for any act of omission, unless such act or omission involves intentional misconduct, fraud, or a knowing violation of law or results in unlawful distributions to the shareholders.
DISCLOSURE OF THE OPINION OF THE COMMISSION REGARDING INDEMNIFICATION FOR SECURITIES ACT OF 1933 LIABILITIES:
INSOFAR AS INDEMNIFICATION FOR LIABILITIES ARISING PURSUANT TO THE ACT MAY BE PERMITTED TO DIRECTORS, OFFICERS, OR PERSONS CONTROLLING THE COMPANY PURSUANT TO THE FOREGOING PROVISIONS, THE COMPANY HAS BEEN INFORMED THAT IN THE OPINION OF THE SECURITIES AND EXCHANGE COMMISSION SUCH INDEMNIFICATION IS AGAINST PUBLIC POLICY AS EXPRESSED IN THE ACT AND IS, THEREFORE, UNENFORCEABLE.
25. THERE IS NO GUARANTEE THAT THERE WILL BE ANY SIGNIFICANT MARKET ACCEPTANCE FOR THE COMPANY’S PRINCIPAL CONTENT OR SERVICES. IF THE COMPANY’S CONTENT IS NOT ACCEPTED, THE COMPANY MAY FAIL AND THE SHAREHOLDERS MAY LOSE THEIR ENTIRE INVESTMENT.
The strategy of the Company for growth is substantially dependent upon its ability to market its related content and services successfully to its subscribers. There can be no assurance that its content and services will achieve significant market acceptance, and that such acceptance, if achieved, will be sustained for any significant period or that content life cycles will be sufficient (or substitute products developed) to permit the Company to recover associated costs. Failure of the products of the Company to achieve or sustain market acceptance could have a material adverse effect on the business, financial conditions, and results of operations.
26. THE COMPANY MAY NOT BE ABLE TO CONTINUE OPERATING IF IT IS UNABLE TO MANAGE ITS FUTURE GROWTH.
The Company expects to experience growth and expects such growth to continue for the foreseeable future. The Company’s growth may place a significant strain on its management, financial, operating, and technical resources. Failure to manage this growth effectively could have a material adverse effect on the Company’s financial condition or results of operations.
27. THERE MAY BE ADDITIONAL COSTS THAT WERE NOT ANTICIPATED AND THERE IS NO CERTAINTY THAT THE COMPANY WILL BE ABLE TO RAISE THE ADDITIONAL FINANCING NECESSARY TO COVER THESE COSTS.
Management has used reasonable efforts to assess and predict costs and expenses. However, there can be no assurance that implementing the Company’s business plan may not require more employees, capital equipment, supplies, or other expenditure items than management has predicted. Similarly, the cost of compensating additional management, employees, and consultants, or other operating costs may be more than management’s estimates, which could result in sustained losses.
28. THE COMPANY CANNOT OFFER ANY ASSURANCES THAT IT WILL RECEIVE SIGNIFICANT REVENUES OR CAN ACHIEVE OPERATING PROFITS.IF THE COMPANY CANNOT MAKE A PROFIT, SHAREHOLDERS MAY LOSE THEIR ENTIRE INVESTMENT.
There can be no assurance that the Company will be able to develop consistent revenue or that its operations will become profitable.
29. THERE IS A RISK THE COMPANY COULD LOSE ITS ABILITY TO CONTINUE ITS CONTENT AND SERVICES OR DISCONTINUE OPERATIONS IF IT EXPERIENCES UNINSURED LOSSES OR AN ACT OF GOD.
The Company may, but is not required to, obtain comprehensive liability and other business insurance of the types customarily maintained by similar businesses. There are certain types of extraordinary occurrences, however, which may be either uninsurable or not economically insurable. For example, in the event of a major earthquake, the Company’s Internet content delivery infrastructure could be rendered inoperable for protracted periods of time, which would adversely affect its financial condition. In the event of a major civil disturbance, the Company’s operations could be adversely affected. Should such an uninsured loss occur, the Company could lose significant revenues and financial opportunities in amounts that would not be partially or fully compensated by insurance proceeds.
30. THE COMPANY’S ENTIRE BUSINESS STRATEGY IS DEPENDENT ON SUBSCRIPTION SALES AND NEW CONTENT. IF THE COMPANY IS UNABLE TO ACHIEVE ITS SALES ESTIMATES IT MAY FAIL AND SHAREHOLDERS MAY LOSE THEIR INVESTMENT.
The strategy of the Company for growth may be substantially dependent upon its ability to market and distribute content successfully and may require it to introduce successful new products/recipes and services. Other companies, including those with substantially greater financial, marketing, and sales resources, compete with the Company. There can be no assurance that the Company will be able to market and distribute its products and services on acceptable terms, or at all. There can be no assurance that the Company will be able to develop new products/recipes and services that will be commercially successful. Failure to market its products/recipes and services successfully, or develop, introduce, and market new products/recipes and services successfully, could have a material adverse effect on the Company’s business, financial condition, or results of operations.
31. THE COMPANY IS DEPENDANT ON THIRD-PARTY PROVIDERS FOR CERTAIN SERVICES AND MAY NOT BE ABLE TO CONTINUE OPERATIONS IF THERE IS A DISRUPTION IN THE SUPPLY OF SUCH SERVICES.
The Company may be dependent upon various third parties for significant services, which services may be provided pursuant to agreements with such providers. Inasmuch as the capacity for certain services by certain third parties may be limited, the inability of those third parties, for economic or other reasons, to provide services could have a material adverse effect.
32. THE COMPANY MAY BE REQUIRED TO OBTAIN CERTAIN LICENSES AND THERE IS NO ASSURANCE THAT THE COMPANY WILL BE ABLE TO ACQUIRE SUCH LICENSES. THE COMPANY ALSO FACES THE RISK OF LOSING CERTAIN PROPRIETARY INFORMATION TO ITS COMPETITORS.
The utilization or other exploitation of the content developed or offered by the Company may require it to obtain licenses or consents from the producers or other holders of copyrights or other similar rights relating to its content. In the event the Company is unable, if so required, to obtain any necessary license or consent on terms which management of the Company considers to be reasonable, it may be required to cease developing, utilizing, or commercially exploiting content affected by those copyrights or similar rights. In the event that the Company is challenged by holders of such copyrights, or other similar rights, there can be no assurance that it will have the financial or other resources to defend any resulting legal action, which could be significant.
33. THE COMPANY MAY NOT BE ABLE TO MARKET ITS PRODUCTS VIA THE INTERNET AND LOSE MARKET SHARE AS A RESULT.
The Internet has changed traditional marketing patterns in a wide variety of industries. The significance of personal computer usage may lead to entirely new methods of marketing and sales of services and products. The Company may not be able to keep pace with the rate of change in its markets brought about by the Internet and may need to move towards traditional non-electronic sales, marketing and distribution.
Risks Related to this Offering
34. THE COMPANY CANNOT PROVIDE ANY GUIDANCE AS TO THE FEDERAL TAX IMPLICATIONS OR CONSEQUENCES OF THE PURCHASE OR SALE OF THESE SHARES.
The Company has not obtained any ruling from the Internal Revenue Service or an opinion of counsel with respect to the federal income tax consequences of this Offering. Consequently, purchasers of the offered shares must evaluate for themselves the income tax implications that result from their purchase and possible subsequent sale of the offered shares.
35. THE COMPANY’S BUSINESS STRATEGY ANTICIPATES INTERNATIONAL SALES. THERE IS SIGNIFICANT RISK ASSOCIATED WITH DOING BUSINESS IN INTERNATIONAL MARKETS AND THE COMPANY MAY FAIL TO MEET SALES LEVELS REQUIRED IN ORDER TO REMAIN IN BUSINESS.
An aspect of the Company’s strategy is to promote and commercially exploit its content and services in international markets. There can be no assurance that the Company will be able to market and operate its content and services in foreign markets successfully. In addition to the uncertainty as to the Company’s ability to generate revenues from foreign operations and create an international presence, there are certain risks inherent in doing business internationally, such as unexpected changes in regulatory requirements, export restrictions, trade barriers, difficulties in staffing and managing foreign operations, longer payment cycles, problems in collecting accounts receivable, political instability, fluctuations in currency exchange rates, seasonal reductions in business activity in certain parts of the world, and potentially adverse tax consequences, which could adversely impact the success of the Company& #146;s international operations. There can be no assurance that one or more of such factors will not
have a material adverse effect on the Company’s potential future international operations and, consequently, on the Company’s business, operating results and financial condition. In order to attract and retain users, the Company plans significant expenditures on sales and marketing, content development, technology and infrastructure. Many of these expenditures may be planned or committed in advance and in anticipation of future revenues. If the Company’s revenues in a particular period are less than it anticipates, it may be unable to reduce spending in that period. As a result, any shortfall in revenues would likely adversely affect the Company’s operating results.
The Company anticipates that revenue from the sale of the products may be derived from customers located primarily in the United States of America and Canada. Because a number of the principal customers of the Company may be located in other countries as well, the Company anticipates that international sales may account for a portion of its revenues. There can be no assurance that the Company will be able to manage these operations effectively or that the Company’s activities will enable it to compete successfully in international markets or to satisfy the service and support requirements of its customers. There can be no assurance that any of these factors will not have a material adverse effect on the Company’s business, financial condition, and results of operations.
The Company may sell its content and services in currencies other than the United States dollar, which would make the management of currency fluctuations difficult and expose the Company to risks in this regard. The Company’s results of operations may be subject to fluctuations in the value of various currencies against the United States dollar. Although management will monitor the Company’s exposure to currency fluctuations, there can be no assurance that exchange rate fluctuations will not have a material adverse effect on the Company’s results of operations, or financial condition.
The products and services of the Company may be subject to numerous foreign government standards and regulations that are continually being amended. Although the Company will endeavor to satisfy foreign technical and regulatory standards, there can be no assurance that the products of the Company will be able to comply with foreign government standards and regulations, or changes thereto, or that it will be cost effective for the Company to redesign its products or technologies to comply with such standards or regulations. The inability of the Company to design or redesign products to comply with foreign standards could have a material adverse effect on the Company’s business, financial condition and results of operations.
36. STATE SECURITIES LAWS MAY LIMIT SECONDARY TRADING, WHICH MAY RESTRICT THE STATES IN WHICH AND CONDITIONS UNDER WHICH YOU CAN SELL THE SHARES OFFERED BY THIS PROSPECTUS.
Secondary trading in common stock sold in this offering will not be possible in any State until the common stock is qualified for sale under the applicable securities laws of the State or there is confirmation that an exemption, such as listing in certain recognized securities manuals, is available for secondary trading in the State. If we fail to register or qualify, or to obtain or verify an exemption for the secondary trading of, the common stock in any particular State, the common stock could not be offered or sold to, or purchased by, a resident of that State. In the event that a significant number of States refuse to permit secondary trading in our common stock, the liquidity for the common stock could be significantly impacted thus causing you to realize a loss on your investment.
37. ANTI-TAKEOVER EFFECTS OF CERTAIN PROVISIONS OF NEVADA STATE LAW HINDER A POTENTIAL TAKEOVER OF SINGULAR CHEF.
Though not now, we may be or in the future we may become subject to Nevada’s control share law. A corporation is subject to Nevada’s control share law if it has more than 200 stockholders, at least 100 of whom are stockholders of record and residents of Nevada, and it does business in Nevada or through an affiliated corporation. The law focuses on the acquisition of a “controlling interest” which means the ownership of outstanding voting shares sufficient, but for the control share law, to enable the acquiring person to exercise the following proportions of the voting power of the corporation in the election of directors: (i) one-fifth or more but less than one-third, (ii) one-third or more but less than a majority, or (iii) a majority or more.
The ability to exercise such voting power may be direct or indirect, as well as individual or in association with others.
The effect of the control share law is that the acquiring person, and those acting in association with it, obtains only such voting rights in the control shares as are conferred by a resolution of the stockholders of the corporation, approved at a special or annual meeting of stockholders. The control share law contemplates that voting rights will be considered only once by the other stockholders. Thus, there is no authority to strip voting rights from the control shares of an acquiring person once those rights have been approved. If the stockholders do not grant voting rights to the control shares acquired by an acquiring person, those shares do not become permanent non-voting shares. The acquiring person is free to sell its shares to others. If the buyers of those shares themselves do not acquire a controlling interest, their shares do not become governed by the control share law.
If control shares are accorded full voting rights and the acquiring person has acquired control shares with a majority or more of the voting power, any stockholder of record, other than an acquiring person, who has not voted in favor of approval of voting rights is entitled to demand fair value for such stockholder’s shares.
Nevada’s control share law may have the effect of discouraging takeovers of the corporation.
In addition to the control share law, Nevada has a business combination law which prohibits certain business combinations between Nevada corporations and “interested stockholders” for three years after the “interested stockholder” first becomes an “interested stockholder,” unless the corporation’s board of directors approves the combination in advance. For purposes of Nevada law, an “interested stockholder” is any person who is (i) the beneficial owner, directly or indirectly, of ten percent or more of the voting power of the outstanding voting shares of the corporation, or (ii) an affiliate or associate of the corporation and at any time within the three previous years was the beneficial owner, directly or indirectly, of ten percent or more of the voting power of the then outstanding shares of the corporation. The definition of the term “business combinati on” is sufficiently broad to cover virtually any kind of transaction that would allow a potential acquiror to use the corporation’s assets to finance the acquisition or otherwise to benefit its own interests rather than the interests of the corporation and its other stockholders.
The effect of Nevada’s business combination law is to potentially discourage parties interested in taking control of Vacation Home Swap from doing so if it cannot obtain the approval of our board of directors.
USE OF PROCEEDS
Our offering is being made on a self-underwritten basis: no minimum number of shares must be sold in order for the offering to proceed. The offering price per share is $0.025. The following table sets forth the uses of proceeds assuming the sale of 25%, 50%, 75% and 100%, respectively, of the securities offered for sale by the Company.
| | | | |
| If 25% of | If 50% of | If 75% of | If 100% of |
| Shares Sold | Shares Sold | Shares Sold | Shares Sold |
Gross proceeds | $20,000 | $40,000 | $60,000 | $80,000 |
| ========= | ========= | ========= | ========= |
Securities and Exchange Commission | | | | |
Legal & Accounting | 4,500 | 4,500 | 4,500 | 4,500 |
Printing | 800 | 800 | 800 | 800 |
Transfer Agent | 2,200 | 2,200 | 2,200 | 2,200 |
Total | $7,500 | $7,500 | $7,500 | $7,500 |
Less OPERATING & MARKETING | | | | |
Website Development & Equipments | 3,000 | 8,000 | 13,000 | 20,000 |
Chef Consultants | 4,000 | 8,000 | 12,000 | 16,000 |
| | | | |
Photography & Filming Services | 1,500 | 4,000 | 6,000 | 7,500 |
Sales & Marketing Campaign | 3,000 | 10,000 | 18,000 | 25,000 |
Total | $11,500 | $30,000 | $49,000 | $68,500 |
Less ADMINISTRATION EXPENDITURES | | | | |
Office supplies, stationery | 1,000 | 2,500 | 3,500 | 4,000 |
Total | $1,000 | $2,500 | $3,500 | $4,000 |
| | | | |
TOTALS | $20,000 | $40,000 | $60,000 | $80,000 |
The above figures represent only estimated costs.
DETERMINATION OF OFFERING PRICE
As there is no established public market for our shares, the offering price and other terms and conditions relative to our shares have been arbitrarily determined by Singular Chef and do not bear any relationship to assets, earnings, book value, or any other objective criteria of value. In addition, no investment banker, appraiser, or other independent third party has been consulted concerning the offering price for the shares or the fairness of the offering price used for the shares.
DILUTION
The price of the current offering is fixed at $0.025 per share. This price is significantly greater than the price paid by the Company’s sole officer and director for common equity since the Company’s inception on April 9, 2009. The Company’s sole officer and director paid $0.001 per share, a difference of $0.024 per share lower than the share price in this offering.
Dilution represents the difference between the offering price and the net tangible book value per share immediately after completion of this offering. Net tangible book value is the amount that results from subtracting total liabilities and intangible assets from total assets. Dilution arises mainly as a result of our arbitrary determination of the offering price of the shares being offered. Dilution of the value of the shares you purchase is also a result of the lower book value of the shares held by our existing stockholders. The following tables compare the differences of your investment in our shares with the investment of our existing stockholders.
Existing Stockholders if all of the Shares are Sold
Existing Stockholders if all of the Shares are Sold
| | |
Price per share | $ | 0.025 |
Net tangible book value per share before offering | $ | 0.0001 |
Potential gain to existing shareholders | $ | 80,000 |
Net tangible book value per share after offering | $ | 0.0058 |
Increase to present stockholders in net tangible book value per share after offering | $ | 0.0057 |
Capital contributions | $ | 80,000 |
Number of shares outstanding before the offering | | 9,500,000 |
Number of shares after offering held by existing stockholders | | 9,500,000 |
Percentage of ownership after offering | | 74.8% |
Purchasers of Shares in this Offering if all Shares Sold
| | |
Price per share | $ | 0.025 |
Dilution per share | $ | 0.019 |
| | |
Capital contributions | $ | 80,000 |
Percentage of capital contributions | | 89.4% |
Number of shares after offering held by public investors | | 3,200,000 |
Percentage of ownership after offering | | 25.2% |
Purchasers of Shares in this Offering if 75% of Shares Sold
| | |
Price per share | $ | 0.025 |
Dilution per share | $ | 0.020 |
Capital contributions | $ | 60,000 |
Percentage of capital contributions | | 86.3% |
Number of shares after offering held by public investors | | 2,400,000 |
Percentage of ownership after offering | | 20.2% |
Purchasers of Shares in this Offering if 50% of Shares Sold
| | |
Price per share | $ | 0.025 |
Dilution per share | $ | 0.022 |
Capital contributions | $ | 40,000 |
Percentage of capital contributions | | 80.8% |
Number of shares after offering held by public investors | | 1,600,000 |
Percentage of ownership after offering | | 14.4% |
Purchasers of Shares in this Offering if 25% of Shares Sold
| | |
Price per share | $ | 0.025 |
Dilution per share | $ | 0.024 |
Capital contributions | $ | 20,000 |
Percentage of capital contributions | | 67.8% |
Number of shares after offering held by public investors | | 800,000 |
Percentage of ownership after offering | | 7.8% |
PLAN OF DISTRIBUTION
9,500,000 common shares are issued and outstanding as of the date of this prospectus. The Company is registering an additional of 3,200,000 shares of its common stock for possible resale at the price of $0.025 per share. There is no arrangement to address the possible effect of the offerings on the price of the stock.
In connection with the Company’s selling efforts in the offering, Mr. Petrari will not register as a broker-dealer pursuant to Section 15 of the Exchange Act, but rather will rely upon the“safe harbor” provisions of Rule 3a4-1 under the Securities Exchange Act of 1934, as amended (the “Exchange Act”). Generally speaking, Rule 3a4-1 provides an exemption from the broker-dealer registration requirements of the Exchange Act for persons associated with an issuer that participate in an offering of the issuer’s securities. Mr. Petrari is not subject to any statutory disqualification, as that term is defined in Section 3(a)(39) of the Exchange Act. Mr. Petrari will not be compensated in connection with his participation in the offering by the payment of commissions or other remuneration based either directly or indirectly on transactions in our securities. Mr. Petrari is not, nor has he been within the past 12 months, a broker or dealer, and he is not, nor has he been within the past 12 months, an associated person of a broker or dealer. At the end of the offering, Mr. Petrari will continue to primarily perform substantial duties for the Company or on its behalf otherwise than in connection with transactions in securities. Mr. Petrari will not participate in selling an offering of securities for any issuer more than once every 12 months other than in reliance on Exchange Act Rule 3a4-1(a)(4)(i) or (iii).
Singular Chef will receive all proceeds from the sale of those shares. The price per share is fixed at $0.025 for the duration of this offering. Although our common stock is not listed on a public exchange, we intend to seek a listing on the Over-the-Counter Bulletin Board (OTCBB). In order to be
quoted on the OTCBB, a market maker must file an application on our behalf in order to make a market for our common stock. There can be no assurance that a market maker will agree to file the necessary documents with FINRA, who , generally speaking, must approve the first quotation of a security by a market maker on the OTCBB, nor can there be any assurance that such an application for quotation will be approved. However, sales by the Company must be made at the fixed price of $0.025 until a market develops for the stock.
The Company's shares may be sold to purchasers from time to time directly by and subject to the discretion of the Company. Further, the Company will not offer its shares for sale through underwriters, dealers, agents or anyone who may receive compensation in the form of underwriting discounts, concessions or commissions from the Company and/or the purchasers of the shares for whom they may act as agents. The shares sold by the Company may be occasionally sold in one or more transactions; all shares sold under this prospectus will be sold at a fixed price of $0.025 per share.
In order to comply with the applicable securities laws of certain states, the securities will be offered or sold in those only if they have been registered or qualified for sale; an exemption from such registration or if qualification requirement is available and with which Singular Chef has complied.
In addition and without limiting the foregoing, the Company will be subject to applicable provisions, rules and regulations under the Exchange Act with regard to security transactions during the period of time when this Registration Statement is effective.
Singular Chef will pay all expenses incidental to the registration of the shares (including registration pursuant to the securities laws of certain states).
DESCRIPTION OF SECURITIES
Common Stock
Our authorized capital stock consists of 75,000,000 shares of common stock, par value $0.001 per share. The holders of our common stock:
·
have equal ratable rights to dividends from funds legally available if and when declared by our Board of Directors;
·
are entitled to share ratably in all of our assets available for distribution to holders of common stock upon liquidation, dissolution or winding up of our affairs;
·
do not have preemptive, subscription or conversion rights and there are no redemption or sinking fund provisions or rights;
·
and are entitled to one non-cumulative vote per share on all matters on which stockholders may vote.
We refer you to the Bylaws of our Articles of Incorporation and the applicable statutes of the State of Nevada for a more complete description of the rights and liabilities of holders of our securities.
Non-cumulative Voting
Holders of shares of our common stock do not have cumulative voting rights, which means that the holders of more than 50% of the outstanding shares, voting for the election of directors, can elect all of the directors to be elected, if they so choose and, in that event, the holders of the remaining shares
will not be able to elect any of our directors. After this offering is completed, present stockholders will own approximately 74.8% of our outstanding shares.
Cash Dividends
As of the date of this prospectus, we have not declared or paid any cash dividends to stockholders. The declaration of any future cash dividend will be at the discretion of our Board of Directors and will depend upon our earnings, if any, our capital requirements and financial position, our general economic conditions and other pertinent conditions. It is our present intention not to pay any cash dividends in the foreseeable future, but rather to reinvest earnings in our business operations.
Anti-Takeover Provisions
Currently, we have no Nevada shareholders and since this offering will not be made in the State of Nevada, no shares will be sold to its residents. Further, we do not do business in Nevada directly or through an affiliate corporation and we do not intend to do so. Accordingly, there are no anti-takeover provisions that have the affect of delaying or preventing a change in our control.
Stock Transfer Agent
We have not engaged the services of a transfer agent at this time. However, within the next twelve months we anticipate doing so. Until such a time a transfer agent is retained, Singular Chef will act as its own transfer agent.
INTERESTS OF NAMED EXPERTS AND COUNSEL
No expert or counsel named in this prospectus as having prepared or certified any part of this prospectus or having given an opinion upon the validity of the securities being registered or upon other legal matters in connection with the registration or offering of the common stock was employed on a contingency basis, or had, or is to receive, in connection with the offering, a substantial interest, direct or indirect, in the registrant or any of its parents or subsidiaries. Nor was any such person connected with the registrant or any of its parents or subsidiaries as a promoter, managing or principal underwriter, voting trustee, director, officer, or employee.
The financial statements included in this prospectus and the registration statement have been audited by Moore & Associates, Chartered, 6490 West Desert Inn Rd., Las Vegas, Nevada, 89146, to the extent and for the periods set forth in their report appearing elsewhere herein and in the registration statement. The financial statements are included in reliance on such report given upon the authority of said firm as experts in auditing and accounting.
Law Offices of Thomas E. Puzzo, PLLC, 4216 NE 70TH Street, Seattle, Washington, 98115, our independent legal counsel, has provided an opinion on the validity of our common stock.
DESCRIPTION OF BUSINESS
Business Development
On April 9, 2009, Mr. Petrari, president and sole director, incorporated the Company in the State of Nevada and established a fiscal year end of April 30. The Company is in its development-stage and intends to provide specialized step-by-step cooking tutorials through its website for monthly subscribers and on pay-per-view basis.
The Company expects to develop its own original content, with specialized chefs preparing their different recipes. After fully developed, the subscription-website (www.singularchef.com) will contain video and picture tutorials, this content will be available for viewing and downloading in a computer or an iPhone.
Singular Chef plans on targeting its marketing efforts to subscribers that are interested in quick, tasty and easy to prepare recipes.
Singular Chef also expects to provide live internet workshops with the chefs twice a month, where the beginner cooks will have the chance to interact and learn to cook with experienced chefs. Also, we plan on having “new recipe” contests around three times per year, with sponsors related to the food industry.
To date, the Company has a limited operating history, has recently launched its website (www.singularchef.com – under construction) and generated no revenues.
Singular Chef has provided the following information concerning the Company and its business for inclusion in this Offering. The information contained herein does not purport to be all-inclusive or to contain all the information that a prospective investor may desire. This information contains statements that constitute “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Any statements that express or involve discussions with respect to predictions, business strategy, budgets, developments opportunities or projects, the expected timing of transactions or other expectations, beliefs, plans, objectives, assumptions or future events or performance are not statements of historical fact and may be “forward-looking statements”. Forward-looking statements are based on expectations, estimates and projections at the time the statement s are made that involve a number of known and unknown risks and uncertainties which could cause actual results or events to differ materially from those anticipated by Singular Chef.
Our business office is located at 112 North Curry Street, Carson City, Nevada, 89703; our telephone number is (775) 321-8247 and our fax number is (775) 313-9808.
Singular Chef has no plans to change its business activities or to combine with another business and is not aware of any circumstances or events that might cause this plan to change.
Market Opportunity
Singular Chef, Inc. believes that there is a growing interest in a relatively new market of people that have never cooked such as young people leaving home whether they are single women or men.
Over the past two decades, and more noticeably in the late 1990’s, more and more people are staying single and albeit there is an abundance of “ready cooked” foods available in the super markets, more people are wishing to cook at home.
The article “Experience the Pleasure of Home Cooking”, declares that Home Cooking is cheaper and healthier than takeaway food. “ Eating Fast food like pizzas, burgers, and soft drinks as a daily meal is a common phenomenon for many people who lead a hectic lifestyle and do not have time for proper home cooked food But now, emphasis is being laid on avoiding fast food and switching to Home Cooking and wholesome, healthy food.”
Fast food is not only costly but is also unhealthy if consumed daily. Most fast foods have a high percentage of cholesterol and calories than our body requires. It is very easy to gain weight with a regular diet of fast foods like burgers, pizzas, and soft drinks, and which ultimately leads to diseases and serious conditions like heart attacks, and high blood pressure.
First of all Home cooking allows you to eat healthy food. Eating out, especially fast food, frequently can do harm to your health. You will gain weight, or in the long run these foods will harm your health such as leading to high blood pressure.
This is where Home Cooking is an advantage. Not only can you prepare delicious food, but also include healthy ingredients and know and understand what is being added to the food. Next is the cost factor. Fast foods and eating out is expensive as compared to home cooking. One can prepare a variety of food dishes at home and within budget. If by chance, you cook more than required for the family, the leftovers can be refrigerated and used for dinner or the next meal. Eventually, you will save money.
Source: www.thefreelibrary.com
In the articleCooking For Pleasure, Form of Expression and Stress Release, from Sandra Lovelace, mentions the art of cook has grown as a hobby.
“Cooking may be a profession for some people. With this, they earn a living. Others pursue it as a lifetime career and travel distances because of their strength in cooking. Cooking may just mean as the act of preparing food in a raw phase and use heat in order for humans to digest it easily. However, it may mean a lot to some people especially those who consider it a form of living. And, those who take it as a good form of hobby regard it of value.”
“Many people now are cooking for pleasure. They consider this act as a hobby. There are these individuals, who, at the end of a tiring day, find relaxation in cooking. They feel relieved when cooking because it serves as their form of expression and stress release. Moreover, they love to cook for others like the family and friends.
Source: www.streetdirectory.com
Many Americans are cooking at home more often as a response to recent economic challenges. According to a recent survey by BIGresearch, many consumers consider dining out as an expendable expense, while other modern luxuries like Internet and cable TV are non-negotiable. Another reason for a rise in home cooking are celebrity chefs, reality cooking shows and the Food Network, which have all helped make cooking popular again.
Source: www.aham.typepad.com
See below part of the article “Panel Unveils Top trends for Housewares industry at International home + Housewares Show”, from March 23, 2009.
The Wellness Kitchen trend is relatively new, the panelists noted, and is affected by the state of the economy. It’s about nutrition, plans to live longer and an overall commitment to wellbeing, and it is driven by maximized nutrition, purified air and water, stress management, effective rejuvenation and beneficial exercise.
“With this trend you should focus on helping consumers save money and offer options that help them make more healthful decisions like home food prep easier and retain nutritional value,” Ruckman said.
Source: www.housewares.org
Description of our Services
Singular Chef intends to make a variety of tutorials recipes available on the singularchef.com will be video with full instructions on the preparation of different recipes, from simple and fast to regional and exclusive dishes. The famous Chefs will provide simple recipes with a special tasty for the beginner cook, one new recipe per day. Still photography images, downloadable video clips and recipes will be available.
Even though new content and the quantity of content are the basic requirements for success of the singularchef.com the Company is dedicated to “quality over quantity” in providing high quality, professional images that will differentiate Singular Chef`s product offering from the competition. The website subscribers will be able to enjoy imagery containing artistic taste and quality only found in the finest of cook books currently available in the marketplace today. To gain access to the content, a customer must subscribe to the site by paying a monthly fee of US$ 15. We expect tol have an average of 5 new subscriptions in singularchef.com per day.
The Company’s primary revenue stream will come from subscribers who pay a recurring monthly fee to access the multi-media content provided in the membership section. We expect that the majority of subscribers will pay for access to the material in the membership section by using a credit card but we intend also to offer the option to pay via money order sent via the post office.
The Company will secure the subscribers loyalty to the website by publishing new content on the website several times throughout the week.
Singular Chef also intends to offer video content on a “pay-per-view” or “video on demand” basis on the singularchef.com website where purchasers can download from the Company’s server directly to a computer. Purchasers will pay a one-time fee that will give them access to download the video content. The video on demand component on the website will be available to subscribers of the site as well as the general public.
Extra revenue may be acquired by sponsorships. We intend to have sponsors to which we will offer spaces in the website, use their ingredients and equipments for the tutorials.
Competitive Advantages
Singular Chef’s primary competition is from other web-based entertainment directories and providers of “Learn to Cook” content, although the Company does compete with other formats, such as video and DVD, for the delivery of content. Many websites will compete with singularchef.com for visitors and advertisers and the Company expects this competition to increase in the future. The Company believes that the primary competitive factors in the market include brand recognition, the volume and quality of content, products, and services available on singularchef.com, ease of use, sales and marketing efforts, and user demographics. The Company’s significant competitor of a “look and learn” video is Food TV Channel. There are various chefs preparing meals on videos, such as Emeril Lagasse, Rachael Ray, Wolfgang Puck, Julia Child and many others, howe ver these chefs are for the person with more than a basic knowledge of cooking.
The Company believes that some of its competitive strengths include the branding of singularchef.com domain name, ease of use of the website, and quality of content. The Company intends to build strong brand recognition and increase the amount of products and services offered as the Company builds its website and increases exposure on the Internet, iPhone by advertising and search engine registration.
Marketing
The Internet product and services industry has developed some time tested marketing techniques that are still valid in today’s market environment. Internet marketing can be very cost effective in branding a product to a very large audience. These techniques include non-spam direct mail initiatives, registration with well-established industry-wide search engines, and reciprocal marketing arrangements with similar websites.
Singular Chef, Inc. plans to promote the awareness of the singularchef.com website through a marketing plan that consists of nine major components:
1.
The website with Internet search engines.
2.
List the website on free directories.
3.
Develop link exchanges with similar websites.
4.
Provide free sample content to other websites and to drive traffic to our website.
5.
Post information on bulletin boards.
6.
Post free sample content on related newsgroups.
7.
Develop non-spam direct email campaigns.
The Company plans to register the singularchef.com website on as many Internet search engines as is practical. Singular Chef, Inc. believes that the most important search engine on which it can register the website is the Google search engine because many other search engines, such as Lycos and Excite, use it as a primary source for their search results.
A link exchange means that Singular Chef, Inc. places a link to a related website on the singularchef.com. In exchange, the related website reciprocates by placing a link to singularchef.com on their website. The Company anticipates being able to establish at least 60 link exchanges within the next twelve months following the beginning of our operations.
Singular Chef also intends to contact companies to offer spaces in the website through sponsorship during the recipes preparation. Besides, in another front, there will be advertisements in culinary art magazines, newspaper and flyers / mailers to extend the website performance.
Intellectual Property
We intend, in due course, subject to legal advice, to apply for trademark protection and/or copyright protection in the United States, Canada, and other jurisdictions.
We intend to aggressively assert our rights trademark and copyright laws to protect our intellectual property, including the special recipes made exclusively for the site and concepts and recognized trademarks. These rights are protected through the acquisition of trademark registrations, the maintenance of copyrights, and, where appropriate, litigation against those who are, in our opinion, infringing these rights.
While there can be no assurance that registered trademarks and copyrights will protect our proprietary information, we intend to assert our intellectual property rights against any infringer. Although any assertion of our rights can result in a substantial cost to, and diversion of effort by, our Company, management believes that the protection of our intellectual property rights is a key component of our operating strategy.
Regulatory Matters
We are unaware of and do not anticipate having to expend significant resources to comply with any governmental regulations of the miscellaneous food preparations industry. We are subject to the laws and regulations of those jurisdictions in which we plan to sell our product, which are generally applicable to business operations, such as business licensing requirements, income taxes and payroll taxes. In general, the development and operation of our business is not subject to special regulatory and/or supervisory requirements.
Employees and Employment Agreements
As the date of this prospectus, Singular Chef has no permanent staff other than its sole officer and director, Mr. Petrari, who is the President and Chairman of the Company. Mr. Petrari is employed elsewhere and has the flexibility to work on Singular Chef up to 10 hours per week. He is prepared to devote more time to our operations as may be required. He is not being paid at present.
There are no employment agreements in existence. The Company presently does not have pension, health, annuity, insurance, stock options, profit sharing or similar benefit plans; however, the Company may adopt plans in the future. Management does not plan to hire additional employees at this time. Our sole officer and director will be responsible for the initial servicing. Once the Company begins building its Internet website, it will hire an independent consultant to build the site. The Company also intends to hire famous chefs independently to keep administrative overhead to a minimum.
Environmental Laws
We have not incurred and do not anticipate incurring any expenses associated with environmental laws.
AVAILABLE INFORMATION
We have filed with the SEC a registration statement on Form S-1 under the Securities Act with respect to the common stock offered hereby. This prospectus, which constitutes part of the registration statement, does not contain all of the information set forth in the registration statement and the exhibits and schedule thereto, certain parts of which are omitted in accordance with the rules and regulations of the SEC. For further information regarding our common stock and our Company, please review the registration statement, including exhibits, schedules and reports filed as a part thereof. Statements in this prospectus as to the contents of any contract or other document filed as an exhibit to the registration statement, set forth the material terms of such contract or other document but are not necessarily complete, and in each instance reference is made to the copy of such document filed as an exhibi t to the registration statement, each such statement being qualified in all respects by such reference.
We are also subject to the informational requirements of the Exchange Act which requires us to file reports, proxy statements and other information with the SEC. Such reports, proxy statements and other information along with the registration statement, including the exhibits and schedules thereto, may be inspected at public reference facilities of the SEC at 100 F Street N.E, Washington D.C. 20549. Copies of such material can be obtained from the Public Reference Section of the SEC at prescribed rates. You may call the SEC at 1-800-SEC-0330 for further information on the operation of the public reference room. Because we file documents electronically with the SEC, you may also obtain this information by visiting the SEC’s website at http://www.sec.gov.
Reports to security holders
After we complete this offering, we will not be required to furnish you with an annual report. Further, we will not voluntarily send you an annual report. We will be required to file reports with the
SEC under section 13 (a) or 15(d) of the Securities Act. The reports will be filed electronically. The reports we will be required to file are Forms 10-K, 10-Q, and 8-K. You may read copies of any materials we file with the SEC at the SEC’s Public Reference Room or visiting the SEC’s website (see “Available Information” above).
LEGAL PROCEEDING
We are not a party to any material legal proceedings and to our knowledge; no such proceedings are threatened or contemplated by any party.
FINANCIAL STATEMENTS
Our fiscal year end is April 30. We will provide audited financial statements to our stockholders on an annual basis; as prepared by an Independent Certified Public Accountant.
SINGULAR CHEF, INC.
(A Development Stage Company)
FINANCIAL STATEMENTS
APRIL 30, 2009
REPORT OF INDEPENDENT PUBLIC ACCOUNTING FIRM
BALANCE SHEETS
STATEMENTS OF OPERATIONS
STATEMENTS OF STOCKHOLDERS’ EQUITY
STATEMENTS OF CASH FLOWS
NOTES TO FINANCIAL STATEMENTS
MOORE & ASSOCIATES, CHARTERED
ACCOUNTANTS AND ADVISORS
PCAOB REGISTERED
REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors
Singular Chef, Inc.
(A Development Stage Company)
We have audited the accompanying balance sheet of Singular Chef, Inc. (A Development Stage Company) as of April 30, 2009, and the related statements of operations, stockholders’ equity (deficit) and cash flows for the period since inception on April 9, 2009 through April 30, 2009. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audits.
We conduct our audits in accordance with standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
In our opinion, the financial statements referred to above present fairly, in all material respects, the financial position of Singular Chef, Inc. (A Development Stage Company) as of April 30, 2009, and the related statements of operations, stockholders’ equity (deficit) and cash flows for the period since inception on April 9, 2009 through April 30, 2009, in conformity with accounting principles generally accepted in the United States of America.
The accompanying financial statements have been prepared assuming that the Company will continue as a going concern. As discussed in Note 3 to the financial statements, the Company has no established operations or source of revenues, which raises substantial doubt about its ability to continue as a going concern. Management’s plans concerning these matters are also described in Note 3. The financial statements do not include any adjustments that might result from the outcome of this uncertainty.
/s/ Moore & Associates, Chartered
Moore & Associates, Chartered
Las Vegas, Nevada
July 21, 2009
6490 West Desert Inn Rd, Las Vegas, NV 89146 (702) 253-7499 Fax (702) 253-7501
SINGULAR CHEF, INC.
(A Development Stage Company)
BALANCE SHEETS
| |
| April 30, 2009 |
| |
ASSETS | |
| |
CURRENT ASSETS | |
Cash | $ - |
TOTAL ASSETS | $ - |
| |
LIABILITIES AND STOCKHOLDERS EQUITY (DEFICIT) | |
| |
CURRENT LIABILITIES | |
Accounts payable and accrued liabilities | $ 1,070 |
TOTAL CURRENT LIABILITIES | $ 1,070 |
| |
| |
STOCKHOLDER’S EQUITY (DEFICIT ) | |
Capital stock (Note 4) | |
Authorized | |
75,000,000 shares of common stock, $0.001 par value, | |
Issued and outstanding | |
9,500,000 shares of common stock | 9,500 |
Subscription Receivable | (9,500) |
Deficit accumulated during the exploration stage | (1,070) |
Total stockholder’s deficit | $ (1,070) |
Total Liabilities and Stockholder’s Equity | $ - |
The accompanying notes are an integral part of these financial statements
SINGULAR CHEF, INC.
(A Development Stage Company)
STATEMENTS OF OPERATIONS
| |
| Cumulative results of operations from April 9, 2009 (date of inception) to April 30, 2009 |
| |
| |
EXPENSES | |
| |
Office and general | $ (1,070) |
Professional fees | - |
Total Operating Expenses | (1,070) |
Provision for Income Taxes | - |
NET LOSS | $ (1,070) |
| |
| | |
BASIC AND DILUTED NET LOSS PER COMMON SHARE |
$ 0.00 |
| |
WEIGHTED AVERAGE NUMBER OF BASIC AND DILUTED COMMON SHARES OUTSTANDING |
9,500,000 |
The accompanying notes are an integral part of these financial statements
SINGULAR CHEF, INC.
(A Development Stage Company)
STATEMENT OF STOCKHOLDERS’ EQUITY (DEFICIT)
FROM INCEPTION (April 9, 2009) TO APRIL 30, 2009