2010 2011 2012 2013 & 1Q 2014 Profit Actions / Financial Results •Reduction of ~2,300 employees post-spin and Sale of Dulles, VA real estate •$500 million cost savings relative to 2009 (excluding Patch) •Revenue stabilization / improvement in all revenue trends •Grew Advertising revenue double-digits beginning 2H13 •Exited unprofitable distribution deal, significantly reducing TAC •Ad sales grows again for the first time in three years •Search Revenue returns to growth •Global Display revenue returned to growth •Exited under-performing geographic markets •Significant cost reduction in 2H 2011 •Q4 Advertising revenue grows 13% •Consistent, strong growth in Third Party Platform revenue •$175+ million unprofitable Third Party Network revenue eliminated •Significant cost reduction •Programmatic revenue growing triple digits •Adjusted OIBDA returns to growth •Top 3 in videos viewed and video impressions sold. Video revenue consistently growing at strong double-digits •Subscription revenue declines at historical lows •Adjusted OIBDA growing consistently Strategic / Operational Actions •Acquisition of TechCrunch & 5min •Project Devil launched •Monetization significantly improved •Monetization significantly improved •New Branding & Identity •Introduced premium service bundle for subscription services •Improved consumer experience •Improved consumer experience •AOL Homepage & Mail relaunched •Restructured India Operations •2,000+ advertisers •2,000+ advertisers •New Google Search Deal •Acquisition of HuffPo & Go Viral •Meaningfully lowered subscription churn •1.5% monthly subscription churn in 1Q'14 •Enhanced Third Party Network product offering •Product Improvement: Mail & Video •1+ billion video impressions sold •3+ billion quarterly video views (2nd largest) •Content Partnership with Everyday Health, SportingNews and Move •Third Party Network growing +20% •~1 billion video impressions sold quarterly •Launched DSP •Acquired Adap.tv, Gravity & Convertro •Grew unique users 1% •Launched SSP •Grew unique users consistently – one of the fastest growers in top 10 cross-platform Divestitures/ Capital Return •Sale of Bebo resulted in significant tax benefit •$250 million share repurchase authorization announced •Tax Efficient Monetization of Patent Portfolio (~$1.1 billion) •Total of $250 million share repurchase authorization •Sale of buy.at, ICQ, DMS •Total Value of $1.7 billion unlocked to date •Repurchased ~$135 million in shares in 2013. $115 million remaining on authorization •Sold our stakes in Kayak and Brightcove •$1.1 billion capital returned to investors through buyback and special dividend •Entered into $250 million credit facility with $250 million accordion feature AOL HAS A TRACK RECORD OF CONSISTENT IMPROVEMENT 10 |