REVENUES | Note 3 Revenues Disaggregation of Revenues The following table disaggregates revenue by segment and major source for the periods ended October 31, 2020 and November 2, 2019: Thirteen Weeks Ended October 31, 2020 Eliminations and ($ thousands) Famous Footwear Brand Portfolio Other Total Retail stores (2) $ 325,501 $ 14,291 $ — $ 339,792 Landed wholesale - e-commerce (1) — 42,001 — 42,001 Landed wholesale - e-commerce - drop ship (1) (2) — 21,256 — 21,256 Landed wholesale - other — 136,627 (11,813) 124,814 First-cost wholesale — 15,368 — 15,368 First-cost wholesale - e-commerce (1) (2) — 99 — 99 E-commerce - Company websites (1) (2) 66,058 35,100 — 101,158 Licensing and royalty — 2,809 — 2,809 Other (3) 147 36 — 183 Net sales $ 391,706 $ 267,587 $ (11,813) $ 647,480 Thirteen Weeks Ended November 2, 2019 Eliminations and ($ thousands) Famous Footwear Brand Portfolio Other Total Retail stores (2) $ 401,943 $ 40,621 $ — $ 442,564 Landed wholesale - e-commerce (1) — 27,304 — 27,304 Landed wholesale - e-commerce - drop ship (1) (2) — 58,653 — 58,653 Landed wholesale - other — 177,146 (14,071) 163,075 First-cost wholesale — 16,124 — 16,124 First-cost wholesale - e-commerce (1) (2) — 354 — 354 E-commerce - Company websites (1) (2) 44,489 36,692 — 81,181 Licensing and royalty — 2,908 — 2,908 Other (3) 151 61 — 212 Net sales $ 446,583 $ 359,863 $ (14,071) $ 792,375 Thirty-Nine Weeks Ended October 31, 2020 Eliminations and ($ thousands) Famous Footwear Brand Portfolio Other Total Retail stores (2) $ 712,761 $ 33,173 $ — $ 745,934 Landed wholesale - e-commerce (1) — 91,477 — 91,477 Landed wholesale - e-commerce - drop ship (1) (2) — 61,235 — 61,235 Landed wholesale - other — 327,322 (39,229) 288,093 First-cost wholesale — 39,139 — 39,139 First-cost wholesale - e-commerce (1) (2) — 601 — 601 E-commerce - Company websites (1) (2) 203,888 108,926 — 312,814 Licensing and royalty — 6,463 — 6,463 Other (3) 244 111 — 355 Net sales $ 916,893 $ 668,447 $ (39,229) $ 1,546,111 Thirty-Nine Weeks Ended November 2, 2019 Eliminations and ($ thousands) Famous Footwear Brand Portfolio Other Total Retail stores (2) $ 1,108,200 $ 115,819 $ — $ 1,224,019 Landed wholesale - e-commerce (1) — 64,182 — 64,182 Landed wholesale - e-commerce - drop ship (1) (2) — 148,745 — 148,745 Landed wholesale - other — 549,321 (56,463) 492,858 First-cost wholesale — 66,826 — 66,826 First-cost wholesale - e-commerce (1) (2) — 1,528 — 1,528 E-commerce - Company websites (1) (2) 109,954 102,637 — 212,591 Licensing and royalty — 11,234 — 11,234 Other (3) 435 196 — 631 Net sales $ 1,218,589 $ 1,060,488 $ (56,463) $ 2,222,614 (1) Collectively referred to as "e-commerce" below (2) Collectively referred to as “Direct-to-consumer” (3) Includes breakage revenue from unredeemed gift cards Retail stores Traditionally, the majority of the Company’s revenue is generated from retail sales where control is transferred and revenue is recognized at the point of sale. Retail sales are recorded net of estimated returns and exclude sales tax. The Company records a returns reserve and a corresponding return asset for expected returns of merchandise. Retail sales to members of the Company’s loyalty programs, including the Famously You Rewards program, include two performance obligations: the sale of merchandise and the delivery of points that may be redeemed for future purchases. The transaction price is allocated to the separate performance obligations based on the relative stand-alone selling price. The stand-alone selling price for the points is estimated using the retail value of the merchandise earned, adjusted for estimated breakage based upon historical redemption patterns. The revenue associated with the initial merchandise purchased is recognized immediately and the value assigned to the points is deferred until the points are redeemed, forfeited or expired. Landed wholesale Landed sales are wholesale sales in which the merchandise is shipped directly to the customer from the Company’s warehouses. Many landed customers arrange their own transportation of merchandise and, with limited exceptions, control is transferred at the time of shipment. First-cost wholesale First-cost sales are wholesale sales in which the Company purchases merchandise from an international factory that manufactures the product and subsequently sells to a customer at an overseas port. Revenue is recognized at the time the merchandise is delivered to the customer’s designated freight forwarder and control is transferred to the customer. E-commerce The Company also generates revenue from sales on websites maintained by the Company that are shipped from the Company’s distribution centers or retail stores directly to the consumer, picked up directly by the consumer from the Company’s stores and e-commerce sales from the Company’s wholesale customers’ websites that are fulfilled on a drop-ship or first-cost basis (collectively referred to as "e-commerce"). The Company transfers control and recognizes revenue for merchandise sold that is shipped directly to an individual consumer upon delivery to the consumer. Licensing and royalty The Company has license agreements with third parties allowing them to sell the Company’s branded product, or other merchandise that uses the Company’s owned or licensed brand names. These license agreements provide the licensee access to the Company’s symbolic intellectual property, and revenue is therefore recognized over the license term. For royalty contracts that do not have guaranteed minimums, the Company recognizes revenue as the licensee’s sales occur. For royalty contracts that have guaranteed minimums, revenue for the guaranteed minimum is recognized on a straight-line basis during the term, until such time that the cumulative royalties exceed the total minimum guarantee. Up-front payments are recognized over the contractual term to which the guaranteed minimum relates. Contract Balances Revenue is recorded at the transaction price, net of estimates for variable consideration for which reserves are established, including returns, allowances and discounts. Variable consideration is estimated using the expected value method and given the large number of contracts with similar characteristics, the portfolio approach is applied to determine the variable consideration for each revenue stream. Reserves for projected returns are based on historical patterns and current expectations. Information about significant contract balances from contracts with customers is as follows: ($ thousands) October 31, 2020 November 2, 2019 February 1, 2020 Customer allowances and discounts $ 22,182 $ 25,762 $ 26,200 Loyalty programs liability 14,634 17,274 16,405 Returns reserve 14,889 15,040 14,033 Gift card liability 4,909 4,794 5,742 Changes in contract balances with customers generally reflect differences in relative sales volume for the periods presented. In addition, during the thirty-nine weeks ended October 31, 2020, the loyalty programs liability increased $20.7 million due to points and material rights accrued for purchases and decreased $22.5 million due to expirations and redemptions. During the thirty-nine weeks ended November 2, 2019, the loyalty programs liability increased $24.2 million due to points and material rights accrued for purchases and decreased $21.6 million due to expirations and redemptions. |