Revenues | Note 3 Revenues Disaggregation of Revenues The following table disaggregates revenue by segment and major source for the periods ended July 31, 2021 and August 1, 2020: Thirteen Weeks Ended July 31,2021 Eliminations and ($ thousands) Famous Footwear Brand Portfolio Other Total Retail stores $ 402,178 $ 12,003 $ — $ 414,181 Landed wholesale - e-commerce - drop ship (1) — 19,661 (439) 19,222 E-commerce - Company websites (1) 51,281 49,619 — 100,900 Total direct-to-consumer sales 453,459 81,283 (439) 534,303 First-cost wholesale - e-commerce (1) — 869 — 869 Landed wholesale - e-commerce (1) — 31,190 — 31,190 Landed wholesale - other — 99,437 (16,692) 82,745 First-cost wholesale — 23,618 — 23,618 Licensing and royalty — 2,602 — 2,602 Other (2) 190 14 — 204 Net sales $ 453,649 $ 239,013 $ (17,131) $ 675,531 Thirteen Weeks Ended August 1, 2020 Eliminations and ($ thousands) Famous Footwear Brand Portfolio Other Total Retail stores $ 250,143 $ 7,060 $ — $ 257,203 Landed wholesale - e-commerce - drop ship (1) — 20,748 — 20,748 E-commerce - Company websites (1) 83,652 40,836 — 124,488 Total direct-to-consumer sales 333,795 68,644 — 402,439 First-cost wholesale - e-commerce (1) — 256 — 256 Landed wholesale - e-commerce (1) — 23,234 — 23,234 Landed wholesale - other — 78,127 (16,109) 62,018 First-cost wholesale — 11,850 — 11,850 Licensing and royalty — 1,469 — 1,469 Other (2) 140 42 — 182 Net sales $ 333,935 $ 183,622 $ (16,109) $ 501,448 Twenty-Six Weeks Ended July 31, 2021 Eliminations and ($ thousands) Famous Footwear Brand Portfolio Other Total Retail stores $ 736,923 $ 27,011 $ — $ 763,934 Landed wholesale - e-commerce - drop ship (1) — 40,475 (833) 39,642 E-commerce - Company websites (1) 114,403 92,357 — 206,760 Total direct-to-consumer sales $ 851,326 $ 159,843 $ (833) $ 1,010,336 First-cost wholesale - e-commerce (1) — 1,773 — 1,773 Landed wholesale - e-commerce (1) — 67,766 — 67,766 Landed wholesale - other — 214,784 (26,072) 188,712 First-cost wholesale — 40,336 — 40,336 Licensing and royalty — 4,766 — 4,766 Other (2) 428 50 — 478 Total net sales $ 851,754 $ 489,318 $ (26,905) $ 1,314,167 Twenty-Six Weeks Ended August 1, 2020 Eliminations and ($ thousands) Famous Footwear Brand Portfolio Other Total Retail stores $ 387,260 $ 18,881 $ — $ 406,141 Landed wholesale - e-commerce - drop ship (1) — 39,979 — 39,979 E-commerce - Company websites (1) 137,830 73,826 — 211,656 Total direct-to-consumer sales $ 525,090 $ 132,686 $ — $ 657,776 First-cost wholesale - e-commerce (1) — 502 — 502 Landed wholesale - e-commerce (1) — 49,476 — 49,476 Landed wholesale - other — 190,695 (27,415) 163,280 First-cost wholesale — 23,771 — 23,771 Licensing and royalty — 3,655 — 3,655 Other (2) 97 75 — 172 Net sales $ 525,187 $ 400,860 $ (27,415) $ 898,632 (1) Collectively referred to as "e-commerce" below (2) Includes breakage revenue from unredeemed gift cards Retail stores Traditionally, the majority of the Company’s revenue is generated from retail sales where control is transferred and revenue is recognized at the point of sale. Retail sales are recorded net of estimated returns and exclude sales tax. The Company records a returns reserve and a corresponding return asset for expected returns of merchandise. Retail sales to members of the Company’s loyalty programs, including the Famously You Rewards program, include two performance obligations: the sale of merchandise and the delivery of points that may be redeemed for future purchases. The transaction price is allocated to the separate performance obligations based on the relative stand-alone selling price. The stand-alone selling price for the points is estimated using the retail value of the merchandise earned, adjusted for estimated breakage based upon historical redemption patterns. The revenue associated with the initial merchandise purchased is recognized immediately and the value assigned to the points is deferred until the points are redeemed, forfeited or expired. Landed wholesale Landed sales are wholesale sales in which the merchandise is shipped directly to the customer from the Company’s warehouses. Many customers purchasing footwear on a landed basis arrange their own transportation of merchandise and, with limited exceptions, control is transferred at the time of shipment. First-cost wholesale First-cost sales are wholesale sales in which the Company purchases merchandise from an international factory that manufactures the product and subsequently sells to a customer at an overseas port. Revenue is recognized at the time the merchandise is delivered to the customer’s designated freight forwarder and control is transferred to the customer. E-commerce The Company also generates revenue from sales on websites maintained by the Company that are shipped from the Company’s distribution centers or retail stores directly to the consumer, picked up directly by the consumer from the Company’s stores and e-commerce sales from the Company’s wholesale customers’ websites that are fulfilled on a drop-ship or first-cost basis (collectively referred to as "e-commerce"). The Company transfers control and recognizes revenue for merchandise sold that is shipped directly to an individual consumer upon delivery to the consumer. Licensing and royalty The Company has license agreements with third parties allowing them to sell the Company’s branded product, or other merchandise that uses the Company’s owned or licensed brand names. These license agreements provide the licensee access to the Company’s symbolic intellectual property, and revenue is therefore recognized over the license term. For royalty contracts that do not have guaranteed minimums, the Company recognizes revenue as the licensee’s sales occur. For royalty contracts that have guaranteed minimums, revenue for the guaranteed minimum is recognized on a straight-line basis during the term, until such time that the cumulative royalties exceed the total minimum guarantee. Up-front payments are recognized over the contractual term to which the guaranteed minimum relates. Contract Balances Revenue is recorded at the transaction price, net of estimates for variable consideration for which reserves are established, including returns, allowances and discounts. Variable consideration is estimated using the expected value method and given the large number of contracts with similar characteristics, the portfolio approach is applied to determine the variable consideration for each revenue stream. Reserves for projected returns are based on historical patterns and current expectations. Information about significant contract balances from contracts with customers is as follows: ($ thousands) July 31, 2021 August 1, 2020 January 30, 2021 Customer allowances and discounts $ 15,867 $ 18,464 $ 17,043 Loyalty programs liability 17,782 16,450 13,986 Returns reserve 11,858 14,453 11,040 Gift card liability 5,372 5,332 6,091 Changes in contract balances with customers generally reflect differences in relative sales volume for the periods presented. In addition, during the twenty-six weeks ended July 31, 2021, the loyalty programs liability increased $17.1 million due to points and material rights earned on purchases and decreased $13.3 million due to expirations and redemptions. During the twenty-six weeks ended August 1, 2020, the loyalty programs liability increased $14.1 million due to points and material rights earned on purchases and decreased $14.0 million due to expirations and redemptions. The following table summarizes the activity in the Company’s allowance for expected credit losses during the twenty-six weeks ended July 31, 2021 and August 1, 2020: Twenty-Six Weeks Ended ($ thousands) July 31, 2021 August 1, 2020 Balance, beginning of period $ 14,928 $ 1,813 Adjustment upon adoption of ASU 2016-13 — 2,521 Provision/adjustment for expected credit losses (1) (2,543) 8,525 Uncollectible accounts written off, net of recoveries (2,500) 215 Balance, end of period $ 9,885 $ 13,074 (1) The Company’s provision/adjustment for expected credit losses for the twenty-six weeks ended August 1, 2020 was higher than the comparable period in 2021 as a result of the COVID-19 pandemic and its impact on the financial condition of several of the Company’s wholesale customers. |