management, to engage in additional discussions with Participant A regarding the indication of interest and to express that the current indication of interest did not reflect sufficient value of the Company. The Board authorized a counteroffer of $16.00 per share based on the Company’s current business prospects, at which point the Company would be willing to engage in discussions.
On March 15, 2016, a representative of Qatalyst had a telephone call with the Chief Financial Officer of Participant A to communicate the Board’s view that the indication of interest did not adequately reflect the value of the Company. Such representative of Qatalyst indicated that the Board would be willing to engage at a per share offer of $16.00. The Chief Financial Officer of Participant A indicated that it would be difficult to reach the midpoint of Participant A’s offer of $11.00 per share and the Company’s counteroffer of $16.00 per share.
On March 21, 2016, at the earlier request of an executive of Participant A, a representative of Qatalyst had a telephonic discussion with the executive to reiterate the Company’s counteroffer. During the discussion, the parties reviewed the initial indication of interest and the subsequent response.
On March 25, 2016, at the earlier request of the Chief Financial Officer of Participant A, Mr. Cunningham held a telephone call with the Chief Financial Officer of Participant A to confirm Participant A’s original indication of interest and the Company’s counteroffer. The Chief Financial Officer of Participant A indicated Participant A would consider the counteroffer.
On April 6, 2016, a representative of Qatalyst called an executive of Participant A to inform them of the Company’s acquisition of GiftcardZen Inc, to be announced the following day. On April 7, 2016, the Company announced its acquisition of GiftcardZen Inc.
On April 19, 2016, the steering committee of the Board held a telephonic meeting. Also in attendance were Messrs. Cunningham, Di Valerio and Kaplan, and representatives of DLA Piper and Qatalyst. During this meeting, among other things, the steering committee discussed the last communications with Participant A.
On May 4, 2016, the steering committee of the Board held a telephonic meeting. Also in attendance were Messrs. Cunningham, Di Valerio and Kaplan, and representatives of DLA Piper and Qatalyst. During this meeting, among other things, the steering committee discussed the last communications with Participant A. At the end of this meeting, the steering committee authorized Qatalyst to reach out to Participant A again and assess its willingness to engage in further discussions regarding a potential acquisition of the Company.
On May 6, 2016, in connection with a commercial meeting between representatives of the Company and a market participant (who we refer to as Participant B), Participant B indicated an unsolicited interest in exploring a potential acquisition of the Company should the Company decide to consider a sale.
On May 9, 2016, a representative of Qatalyst had a telephone call with an executive of Participant A in order to assess Participant A’s willingness to engage in further discussions regarding a potential acquisition of the Company.
On May 27, 2016, the steering committee of the Board held a telephonic meeting. Also in attendance were Messrs. Cunningham, Di Valerio and Kaplan, and representatives of DLA Piper and Qatalyst. During this meeting, among other things, the steering committee discussed the last communications with Participant A.
On June 20, 2016, a representative of Qatalyst had a telephone call with a representative of the financial advisor of Participant A who communicated that Participant A was not willing to proceed with discussions.
On June 21, 2016, the steering committee held a telephonic meeting. Also in attendance were Messrs. Cunningham, Di Valerio and Kaplan, and representatives of DLA Piper and Qatalyst. During this meeting, the steering committee reviewed the financial performance of the Company and the present state of discussions with Participant A.
On August 18, 2016, the Chief Financial Officer of Participant A had a telephonic discussion with Mr. Cunningham. During this discussion, the Chief Financial Officer of Participant A requested diligence information, indicating this would enable Participant A to submit a revised proposal for the Company.
On August 23, 2016, a representative of Qatalyst sent a confidentiality agreement prepared by DLA Piper to the Chief Financial Officer of Participant A. Between that date and September 2, 2016, the parties then