Attune RTD (AURT) 10-Q 19 Nov 13 2013 Q3 Quarterly report Financial data

Document_and_Entity_Informatio

Document and Entity Information	9 Months Ended
	Sep. 30, 2013	Nov. 19, 2013
Document And Entity Information	'	'
Entity Registrant Name	'Attune RTD	'
Entity Central Index Key	'0001477776	'
Document Type	'10-Q	'
Document Period End Date	30-Sep-13	'
Amendment Flag	'false	'
Current Fiscal Year End Date	'--12-31	'
Is Entity's Reporting Status Current?	'Yes	'
Entity Filer Category	'Smaller Reporting Company	'
Entity Common Stock, Shares Outstanding	'	43,312,209
Document Fiscal Period Focus	'Q3	'
Document Fiscal Year Focus	'2013	'

Condensed_Balance_Sheets

Condensed Balance Sheets (USD $)	Sep. 30, 2013	Dec. 31, 2012
Current Assets	'	'
Cash	$54	'
Total Current Assets	54	0
Property and Equipment, net	248	78,497
Total Assets	302	78,497
Current Liabilities	'	'
Accounts Payable	141,747	124,217
Accrued Expenses	364,190	202,692
Royalty Payable	22,000	22,000
Deferred Revenue	10,000	10,000
Liability to Guarantee Equity Value	90,980	90,980
Convertible Note Payable-net of discount of $55,872 and $2,696	221,448	120,304
Related Party Debt	10,184	10,184
Notes Payable	110,000	40,401
Derivative Liability	194,152	110,828
Total Current Liabilities	1,164,701	731,606
Long Term Liabilities	'	'
Long Term Debt - less current portion	'	130,706
Total Liabilities	1,164,701	862,312
Commitments and Contingencies (See Note 7)	'	'
Stockholders' Equity (Deficit)	'	'
Class B Participating Cumulative Preferred Super Voting Stock, $0.0166 par value; 5,000,000 shares authorized; 1,000,000 issued and outstanding at September 30, 2013 and December 31, 2012, respectively	16,600	16,600
Class A Common Stock, $0.0000487 par value; 20,000,000,000 shares authorized; 41,312,209 and 32,126,727 shares issued and outstanding at September 30, 2013 and December 31, 2012, respectively	685,264	532,707
Class A Common Stock Payable	37,500	48,500
Additional Paid-in Capital	4,105,644	3,498,237
Deficit accumulated during development stage	-6,009,407	-4,879,859
Total Stockholders' Equity (Deficit)	-1,164,399	-783,815
Total Liabilities and Stockholders' Equity (Deficit)	$302	$78,497

Condensed_Balance_Sheets_Paren

Condensed Balance Sheets (Parenthetical) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Statement of Financial Position [Abstract]	'	'
Discount on Convertible Notes Payable	$55,872	$2,696
Class B Participating Cumulative Preferred stock, par value	$0.02	$0.02
Class B Participating Cumulative Preferred stock, shares authorized	5,000,000	5,000,000
Class B Participating Cumulative Preferred stock, shares issued	1,000,000	1,000,000
Class B Participating Cumulative Preferred stock, shares outstanding	1,000,000	1,000,000
Class A Common stock, par value	$0.00	$0.00
Class A Common stock, shares authorized	20,000,000,000	20,000,000,000
Class A Common stock, shares issued	41,312,209	32,126,727
Class A Common stock, shares outstanding	41,312,209	32,126,727

Condensed_Statements_of_Operat

Condensed Statements of Operations (Unaudited) (USD $)	3 Months Ended		9 Months Ended		75 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Income Statement [Abstract]	'	'	'	'	'
Revenues	'	$375	$950	$11,877	$50,577
Operating Expenses	'	'	'	'	'
General and Administrative Expense	30,647	163,758	791,454	393,560	4,089,740
Change in Fair Value - Derivative	66,646	-13,944	37,426	-6,297	85,596
Impairment of Patent and Trademarks	'	'	'	'	62,634
Loss on Software Impairment	'	'	'	'	74,269
Payroll Expense	48,429	63,583	255,136	204,761	1,542,139
Total Operating Expenses	145,722	213,397	1,084,016	592,024	5,854,378
Loss from Operations	-145,722	-213,022	-1,083,066	-580,147	-5,803,801
Other Income (Expense)	'	'	'	'	'
Gain on Asset Theft, Net	'	'	'	'	29,126
Interest Expense	-27,755	-26,753	-46,232	-73,506	-128,229
Interest Income	'	'	-250	'	15,749
(Loss) Gain on Debt Conversion	'	-750	'	-750	-122,252
Income Tax Expense	'	'	'	-800	'
Total Other Income (Expense)	-27,755	-27,503	-46,482	-75,056	-205,606
Net Loss	-173,477	-240,525	-1,129,548	-655,203	-6,009,407
Preferred Stock Dividends	-5,049	-5,049	-15,091	-15,091	-125,828
Net Loss Applicable to Common Stock	($178,523)	($245,574)	($1,139,587)	($60,294)	($6,130,186)
Net Loss per Common Share Applicable to Common Stock:	'	'	'	'	'
Basic and Diluted	($0.01)	($0.01)	($0.03)	($0.03)	'
Weighted Average Number of Common Shares Outstanding:	'	'	'	'	'
Basic and Diluted	32,389,794	28,792,537	32,389,794	49,401,192	'

Condensed_Statements_of_Cash_F

Condensed Statements of Cash Flows (Unaudited ) (USD $)	9 Months Ended		75 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
CASH FLOWS FROM OPERATING ACTIVITIES:	'	'	'
Net Loss	($1,129,548)	($655,203)	($6,009,407)
Adjustments to Reconcile Net Loss to Net Cash Used in Operating Activities:	'	'	'
Class A Common Stock and Preferred Stock Granted for Services	649,750	152,390	1,788,205
Contributed Capital	'	'	111,781
Depreciation and Amortization	48,306	102,829	201,909
Amortization of Debt Discount	'	'	'
Interest Expense on Conversion to Class A Common Stock	'	'	24,035
Loss (Gain) on Conversions of Debt to Class A Common Stock, Net	'	'	147,252
Gain on Asset Theft, Net	'	'	-29,125
Impairment of Patent and Trademarks and Software	'	'	136,902
Change in Fair Value - Derivative	37,426	-6,297	85,596
Bad Debt Expesne	'	'	9,000
Gain on Foregiveness of Debt	'	'	-25,000
Penalty Expense on defaulting - Asher	'	'	43,000
Changes in Assets and Liabilities:	'	'	'
Accounts Receivable	'	9,783	-9,000
Prepaid Expenses	'	2,706	'
Security Deposit	'	'	-1,794
Accounts Payable and Accrued Expenses	179,121	-42,893	495,236
Accrued Salary	'	'	117,877
Deferred Financing Costs	'	857	829
Liability to Guarantee Equity Value	'	'	35,000
Deferred Revenue	'	'	10,000
Royalty Payable	'	'	22,000
NET CASH USED IN OPERATING ACTIVITIES	-214,945	-435,828	-2,845,705
CASH FLOWS FROM INVESTING ACTIVITIES:	'	'	'
Deferred Patent Costs	'	'	-41,378
Loans Receivable from Officers	'	'	-175,825
Trademark Costs	'	'	-21,254
Insurance Proceeds on Asset Theft	'	'	30,961
Cash Paid for Purchase of Fixed Assets	'	'	-27,820
Cash Received for Sale of Fixed Assets	'	'	1,500
NET CASH USED IN INVESTING ACTIVITIES	'	'	-233,816
CASH FLOWS FROM FINANCING ACTIVITIES:	'	'	'
Sale of Class A - Common Stock	12,500	153,000	2,760,117
Offering Costs Related to the Sale of Class A - Common Stock	'	'	-11,000
Sale of Class B - Preferred Stock	'	'	45,000
Contributed Capital	4,647	'	4,647
Borrowings on Debt	202,500	52,500	288,000
Principal Payments on Capital Lease Obligations	'	-530	-5,810
Loan Payable to Principal Stockholder	'	'	70,184
Repayment of Loan Payable to Principal Stockholder	'	'	-4,800
Redemption of Common Stock for Value	'	'	-4,999
Principal Payments on Software Licensing	'	-9,684	-31,768
Principal Payments on Truck Loans	-4,648	-12,289	-29,996
NET CASH PROVIDED BY FINANCING ACTIVITIES	214,999	182,997	3,079,575
NET INCREASE (DECREASE) IN CASH	54	-252,831	54
CASH AT BEGINNING OF PERIOD	'	254,137	'
CASH AT END OF PERIOD	54	1,306	54
Supplemental Disclosure of Cash Flow Information	'	'	'
Interest Expense	1,122	73,506	79,051
Income Tax	13,917	800	13,917
Supplemental Disclosure of Non-Cash Investing and Financing Activities	'	'	'
Conversion of a Vendor Liability into Shares of Class A Common Stock	'	15,000	40,000
Capital Lease Obligation Recorded as Property and Equipment	'	'	7,058
Conversion of a shareholder loan into shares of Class A common stock	'	'	55,200
Reclassification of equity to liability to guarantee equity value due to price guarantee upon conversion	'	'	70,000
Reclassification of accounts payable to liability to guarantee equity value due to price guarantee upon conversion	'	'	48,980
Redemption of stock by officers for loan repayment	'	'	175,828
Financing of Software License	'	'	117,270
Capitalization of Deferred Financing Costs	'	'	2,612
Shares Issued for Services, Accrued in Prior Period and Issued in Current Period	30,024	'	30,024
Capitalization of Derivative Liability	'	'	194,048
Financing of Truck Purchase	'	'	114,190
Debt Discount	74,208	'	64,208
Conversion of Debt	47,000	8,000	22,000
Derivative Adjustment due to Debt Conversion	28,310	'	8,732
Disposal of Trucks	$65,949	'	$65,949

Nature_of_Operations_Basis_of_

Nature of Operations, Basis of Presentation and Summary of Significant Accounting Policies	9 Months Ended
	Sep. 30, 2013
Accounting Policies [Abstract]	'
Nature of Operations, Basis of Presentation and Summary of Significant Accounting Policies	'
	1	NATURE OF OPERATIONS, BASIS OF PRESENTATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
	NATURE OF OPERATIONS AND BASIS OF PRESENTATION
	Organization
	Attune RTD, Inc. (the “Company”) was incorporated under the laws of the State of Nevada on December 19, 2001 under the name Catalyst Set Corporation. The Company was dormant until July 14, 2007. On September 7, 2007, the Company changed its name to Interfacing Technologies, Inc. On March 24, 2008, the Company changed its name to Attune RTD. The Company’s principal executive offices are in Palm Springs, California. The Company is a development stage company that was formed in order to provide developed technology related to the operations of energy efficient electronic systems such as swimming pool pumps, sprinkler controllers and heating and air conditioning controllers among others.
	The Company has been presented as a “development stage enterprise.” The Company is presented as in the development stage from July 14, 2007, inception of development stage, through September 30, 2013. To date, the Company’s business activities during development stage have been corporate formation, raising capital and the development and patenting of its products with the hopes of entering the commercial marketplace in the near future.
	Basis of Presentation
	The interim condensed financial statements included herein, presented in accordance with United States generally accepted accounting principles and stated in US dollars, have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to not make the information presented misleading.
	These statements reflect all adjustments, which in the opinion of management, are necessary for fair presentation of the information contained therein. Except as otherwise disclosed, all such adjustments are of a normal recurring nature. It is suggested that these interim condensed financial statements be read in conjunction with the financial statements of the Company for the year ended December 31, 2012 and notes thereto included in the Company’s Annual Report on Form 10-K, which was filed with the Securities and Exchange Commission on April 8, 2013. The Company follows the same accounting policies in the preparation of its interim reports as it does for its annual reports.
	USE OF ESTIMATES
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates in the accompanying financial statements include the estimates of depreciable lives and valuation of property and equipment, allowances for losses on loans receivable, valuation of deferred patent costs, valuation of equity based instruments issued for other than cash, valuation of officer’s contributed services, and the valuation allowance on deferred tax assets.
	CASH AND CASH EQUIVALENTS
	For the purposes of the statements of cash flows, the Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. There were no cash equivalents as of September 30, 2013 and December 31, 2012.
	PROPERTY AND EQUIPMENT
	Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five years. Expenditures for additions and improvements are capitalized while maintenance and repairs are expensed as incurred.
	CONCENTRATION OF CREDIT RISK
	Financial instruments, which potentially subject the Company to concentrations of credit risk, consist principally of cash. The Company’s cash balances are maintained in accounts held by major banks and financial institutions located in the United States. The Company occasionally maintains amounts on deposit with a financial institution that are in excess of the federally insured limit of $250,000. The risk is managed by maintaining all deposits in high quality financial institutions. The Company had $0 of cash balances in excess of federally insured limits at September 30, 2013 and December 31, 2012.
	REVENUE RECOGNITION
	The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed or determinable, no significant Company obligations remain, and collection of the related receivable is reasonably assured.
	The Company recognizes revenue in the same period in which they are incurred from its business activities when goods are transferred or services rendered. The Company’s revenue generating process consists of the sale of its proprietary technology or the rendering of professional services consisting of consultation and engineering relating types of activity within the industry. The Company’s current billing process consists of generating invoices for the sale of its merchandise or the rendering of professional services. Typically, invoices are accepted by vendor and payment is made against the invoice within 60 days upon receipt.
	There were limited revenues of $950 for the nine months ended September 30, 2013.
	DEFERRED PATENT COSTS AND TRADEMARK
	Patent costs are stated at cost (inclusive of perfection costs) and will be reclassified to intangible assets and amortized on a straight-line basis over the estimated future periods to be benefited (typically, twenty years) if and once the patent has been granted by the United States Patent and Trademark office (“USPTO”). The Company will write-off any currently capitalized costs for patents not granted by the USPTO. Currently, the Company been granted four patents.
	Trademark costs are capitalized on the Company’s balance sheet during the period such costs are incurred. The trademark is determined to have an indefinite useful life and is not amortized until such useful life is determined no longer indefinite. The trademark is reviewed for impairment annually. On December 31, 2011, the Company evaluated and fully impaired all patents and trademarks due to uncertainty regarding funding of future cost.
	SOFTWARE LICENSE
	Due to insignificant revenue and lack of future contract, the Company has recognized impairment of $74,269 related to a software license as of the balance sheet date of December 31, 2012. The asset is fully impaired.
	ACCOUNTING FOR DERIVATIVES
	The Company evaluates its convertible instruments, options, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for under ASC Topic 815, “Derivatives and Hedging.” The result of this accounting treatment is that the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income (expense). Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity. Equity instruments that are initially classified as equity that become subject to reclassification under ASC Topic 815 are reclassified to liabilities at the fair value of the instrument on the reclassification date. Accordingly, the Company analyzed the derivative financial instruments (see Note 4) in accordance with ASC 815. The objective is to provide guidance for determining whether an equity-linked financial instrument is indexed to an entity’s own stock. This determination is needed for a scope exception which would enable a derivative instrument to be accounted for under the accrual method. The classification of a non-derivative instrument that falls within the scope of ASC 815-40-05 “Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock” also hinges on whether the instrument is indexed to an entity’s own stock. A non-derivative instrument that is not indexed to an entity’s own stock cannot be classified as equity and must be accounted for as a liability. There is a two-step approach in determining whether an instrument or embedded feature is indexed to an entity’s own stock. First, the instrument’s contingent exercise provisions, if any, must be evaluated, followed by an evaluation of the instrument’s settlement provisions. The Company utilized multinomial lattice models that value the derivative liability within the notes based on a probability weighted discounted cash flow model. The Company utilized the fair value standard set forth by the Financial Accounting Standards Board, defined as the amount at which the assets (or liability) could be bought (or incurred) or sold (or settled) in a current transaction between willing parties, that is, other than in a forced or liquidation sale.
	IMPAIRMENT OF LONG-LIVED ASSETS
	In accordance with ASC 360, Property Plant and Equipment, the Company tests long-lived assets or asset groups for recoverability when events or changes in circumstances indicate that their carrying amount may not be recoverable. Circumstances which could trigger a review include, but are not limited to: significant decreases in the market price of the asset; significant adverse changes in the business climate or legal factors; accumulation of costs significantly in excess of the amount originally expected for the acquisition or construction of the asset; current period cash flow or operating losses combined with a history of losses or a forecast of continuing losses associated with the use of the asset; and current expectation that the asset will more likely than not be sold or disposed significantly before the end of its estimated useful life. Recoverability is assessed based on the carrying amount of the asset and its fair value which is generally determined based on the sum of the undiscounted cash flows expected to result from the use and the eventual disposal of the asset, as well as specific appraisal in certain instances. An impairment loss is recognized when the carrying amount is not recoverable and exceeds fair value.
	Long-lived assets held and used by the Company are reviewed for possible impairment whenever events or circumstances indicate the carrying amount of an asset may not be recoverable or is impaired. Recoverability is assessed using undiscounted cash flows based upon historical results and current projections of earnings before interest and taxes. Impairment is measured using discounted cash flows of future operating results based upon a rate that corresponds to the cost of capital. Impairments are recognized in operating results to the extent that carrying value exceeds discounted cash flows of future operations. The Company recognized an impairment loss of $74,269 related to software assets during 2012.
	RESEARCH AND DEVELOPMENT
	In accordance generally accepted accounting principles (ASC 730-10), expenditures for research and development of the Company’s products are expensed when incurred, and are included in operating expenses.
	ADVERTISING
	The Company conducts advertising for the promotion of its products and services. In accordance with generally accepted accounting principles (ASC 720-35), advertising costs are charged to operations when incurred, and such amounts aggregated $750 and $0 for the nine months ended September 30, 2013 and 2012, respectively.
	STOCK-BASED COMPENSATION
	Compensation expense associated with the granting of stock based awards to employees and directors and non-employees is recognized in accordance with generally accepted accounting principles (ASC 718-20) which requires companies to estimate and recognize the fair value of stock-based awards to employees and directors. The value of the portion of an award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method.
	FAIR VALUE OF FINANCIAL INSTRUMENTS
	Pursuant to ASC 820, Fair Value Measurements and Disclosures, an entity is required to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 establishes a fair value hierarchy based on the level of independent, objective evidence surrounding the inputs used to measure fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. ASC 820 prioritizes the inputs into three levels that may be used to measure fair value:
	Level 1
	Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.
	Level 2
	Level 2 applies to assets or liabilities for which there are inputs other than quoted prices that are observable for the asset or liability, such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data.
	Level 3
	Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities.
	The carrying amounts reported in the balance sheets for cash, accounts payable and accrued expenses approximate their fair market value based on the short-term maturity of these instruments. The following table presents assets and liabilities that are measured and recognized at fair value as of September 30, 2013, on a recurring basis:
	Description			Level 1		Level 2		Level 3	Gains (Losses)
	Derivative Liability		$	-	$	-	$	194,152	-37,426
	Total		$	-	$	-	$	194,152	-37,426
	The following table presents assets and liabilities that are measured and recognized at fair value as of December 31, 2012, on a recurring basis:
	Description			Level 1		Level 2		Level 3	Gains (Losses)
	Derivative Liability		$	-	$	-	$	110,828	38,946
	Total		$	-	$	-	$	110,828	38,946
	BASIC AND DILUTED NET LOSS PER COMMON SHARE
	Basic net loss per share is computed by dividing the net loss by the weighted average number of common shares outstanding during the period. Diluted net loss per common share is computed by dividing the net loss by the weighted average number of common shares outstanding for the period and, if dilutive, potential common shares outstanding during the period. Potentially dilutive securities consist of the incremental common shares issuable upon exercise of common stock equivalents such as stock options and convertible debt instruments. Potentially dilutive securities are excluded from the computation if their effect is anti-dilutive. As a result; the basic and diluted per share amounts for all periods presented are identical.
	NEW ACCOUNTING PRONOUNCEMENTS
	In February 2013, Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income, to improve the transparency of reporting reclassifications out of accumulated other comprehensive income. Other comprehensive income includes gains and losses that are initially excluded from net income for an accounting period. Those gains and losses are later reclassified out of accumulated other comprehensive income into net income. The amendments in the ASU do not change the current requirements for reporting net income or other comprehensive income in financial statements. All of the information that this ASU requires is already required to be disclosed elsewhere in the Company’s financial statements under U.S. GAAP. The new amendments will require an organization to:
		●	Present (either on the face of the statement where net income is presented or in the notes to the financial statements) the effects on the line items of net income of significant amounts reclassified out of accumulated other comprehensive income - but only if the item reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting period; and
		●	Cross-reference to other disclosures currently required under U.S. GAAP for other reclassification items (that are not required under U.S. GAAP) to be reclassified directly to net income in their entirety in the same reporting period. This would be the case when a portion of the amount reclassified out of accumulated other comprehensive income is initially transferred to a balance sheet account (e.g., inventory for pension-related amounts) instead of directly to income or expense.
	The amendments apply to all public and private companies that report items of other comprehensive income. Public companies are required to comply with these amendments for all reporting periods (interim and annual). The amendments are effective for reporting periods beginning after December 15, 2012, for public companies. Early adoption is permitted. The adoption of ASU No. 2013-02 is not expected to have a material impact on the Company’s financial position or results of operations.
	In January 2013, the FASB issued ASU No. 2013-01, Balance Sheet (Topic 210): Clarifying the Scope of Disclosures about Offsetting Assets and Liabilities, which clarifies which instruments and transactions are subject to the offsetting disclosure requirements originally established by ASU 2011-11. The new ASU addresses preparer concerns that the scope of the disclosure requirements under ASU 2011-11 was overly broad and imposed unintended costs that were not commensurate with estimated benefits to financial statement users. In choosing to narrow the scope of the offsetting disclosures, the FASB determined that it could make them more operable and cost effective for preparers while still giving financial statement users sufficient information to analyze the most significant presentation differences between financial statements prepared in accordance with U.S. GAAP and those prepared under IFRSs. Like ASU 2011-11, the amendments in this update will be effective for fiscal periods beginning on, or after January 1, 2013. The adoption of ASU 2013-01 is not expected to have a material impact on the Company’s financial position or results of operations.
	In October 2012, the FASB issued Accounting Standards Update (ASU) 2012-04, Technical Corrections and Improvements in Accounting Standards Update No. 2012-04. The amendments in this update cover a wide range of topics in the Accounting Standards Codification, including technical corrections and improvements to the Accounting Standards Codification and conforming amendments related to fair value measurements. The amendments in this update will be effective for fiscal periods beginning after December 15, 2012. The adoption of ASU 2012-04 is not expected to have a material impact on the Company’s financial position or results of operations.
	In August 2012, the FASB issued ASU 2012-03, “Technical Amendments and Corrections to SEC Sections: Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin (SAB) No. 114., Technical Amendments Pursuant to SEC Release No. 33-9250, and Corrections Related to FASB Accounting Standards Update 2010-22 (SEC Update)” in Accounting Standards Update No. 2012-03. This update amends various SEC paragraphs pursuant to the issuance of SAB No. 114. The adoption of ASU 2012-03 is not expected to have a material impact on the Company’s financial position or results of operations.
	In July 2012, the FASB issued ASU 2012-02, “Intangibles - Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment” in Accounting Standards Update No. 2012-02. This update amends ASU 2011-08, Intangibles - Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment and permits an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test in accordance with Subtopic 350-30, Intangibles - Goodwill and Other - General Intangibles Other than Goodwill. The amendments are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted, including for annual and interim impairment tests performed as of a date before July 27, 2012, if a public entity’s financial statements for the most recent annual or interim period have not yet been issued or, for nonpublic entities, have not yet been made available for issuance. The adoption of ASU 2012-02 is not expected to have a material impact on the Company’s financial position or results of operations.

Going_Concern

Going Concern	9 Months Ended
	Sep. 30, 2013
Going Concern	'
Going Concern	'
	2	GOING CONCERN
	The accompanying condensed financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America, which contemplate continuation of the Company as a going concern. The Company is a development stage company with limited revenues. For the nine months ended September 30, 2013, the Company had a net loss of $1,129,548, used cash in operations of $214,945. In addition, as of September 30, 2013, the Company had a working capital deficit of $1,164,647, and a deficit accumulated during the development stage of $6,009,407.
	These conditions raise substantial doubt about the Company’s ability to continue as a going concern. These financial statements do not include any adjustments to reflect the possible future effect on the recoverability and classification of assets or the amounts and classifications of liabilities that may result from the outcome of these uncertainties.
	In order to execute its business plan, the Company will need to raise additional working capital and generate revenues. There can be no assurance that the Company will be able to obtain the necessary working capital or generate revenues to execute its business plan.
	Management’s plan to increase working capital includes completing product development, generating marketing agreements with product distributors and raising additional funds through a private placement offering or offerings of the Company’s common stock.
	Management believes its business development and capital raising activities will provide the Company with the ability to continue as a going concern.

Software_License

Software License	9 Months Ended
	Sep. 30, 2013
Capitalized Computer Software, Net [Abstract]	'
Software License	'
	3	SOFTWARE LICENSE
	The Company capitalized its March 2011 purchase of a software license. The license is being amortized over sixty months following the straight-line method and is included in “other assets” in the balance sheet, in accordance to ASC 350. During the year ended December 31, 2011, the Company recorded $19,545 of amortization expense related to the license. The terms and conditions of the license arrangement that the Company entered into with its software vendor is based on a sixty-month buyout agreement for a perpetual license, payable in equal consecutive monthly installments in the amount of $5,650. The monthly payment includes interest, the accrued portion of a one-time software license fee of $142,669, which is subject to adjustment in the event of upgrades, and certain associated maintenance fees. Pursuant to the terms of the agreement, the vendor has granted the Company a non-exclusive, non-transferable right to use the specified software in object code form only on the Company’s designated servers. The monthly payments may not be cancelled. If the monthly payments are not paid when due, and the default continues for 30 days after notice of default, the remaining unpaid balance of the one-time software license fee of $142,669 shall be immediately due and payable. The Company may prepay the balance of remaining installments at any time, with an appropriate credit, as determined by the vendor, for the future portion of the interest. Maintenance will be provided for the balance of the designated period. The vendor may transfer and assign the Company’s payment obligation hereunder. As of September 30, 2013, the Company is in default under the terms and conditions of the agreement. The Company has been in contact with the vendor over the non-payment situation and as of the date of the filing of this Quarterly Report on Form 10-Q, the vendor has not prevented access to the software and continues to bill the Company for its respective monthly payments. Due to insignificant revenue and lack of future contract, the Company has recognized full impairment of $74,269 related to the software license as of the balance sheet date of December 31, 2012.

Convertible_Note_and_Fair_Valu

Convertible Note and Fair Value Measurements	9 Months Ended
	Sep. 30, 2013
Debt Disclosure [Abstract]	'
Convertible Note and Fair Value Measurements	'
	4	CONVERTIBLE NOTE AND FAIR VALUE MEASUREMENTS
	Convertible Note 1. On October 2011, the Company issued a convertible promissory note in the amount of $42,500. The convertible note has a maturity date of July 2012 and an annual interest rate of 8% per annum. The holder of the note has the right to convert any outstanding principal and accrued interest into fully paid and non-assessable shares of Common Stock. The note has a variable conversion price of 58% representing a discount rate of 42% of the average of the three lowest closing bid stock prices over the last ten days and contains no dilutive reset feature. Due to the indeterminable number of shares to be issued at conversion, the Company recorded Convertible Note 1 as a derivative liability. On May 16, 2012, the Company issued 137,931 shares of Class A Common Stock to convert $8,000 of the convertible note into equity. The note was converted in accordance with the conversion terms; therefore, no gain of loss was recognized. On March 5, 2013, the Company issued 591,133 shares of Class A Common Stock to convert $12,000 of the convertible note into equity. On July 24, 2013, the Company issued 862,069 shares of Class A Common Stock to convert $15,000 of the convertible note into equity. On October 14, 2013, the Company issued 2,000,000 shares of Class A Common Stock to convert $7,600 of the convertible note into equity, leaving a principal balance due remaining of $17,150 due under this note after conversion.
	Convertible Note 2. On January 5, 2012, the Company issued a convertible promissory note in the amount of $42,500. The convertible note has a maturity date of July 2012 and an annual interest rate of 8% per annum. The holder of the note has the right to convert any outstanding principal and accrued interest into fully paid and non-assessable shares of Common Stock. The note has a variable conversion price of 58% representing a discount rate of 42% of the average of the three lowest closing bid stock prices over the last ten days and contains no dilutive reset feature. Due to the indeterminable number of shares to be issued at conversion, the Company recorded Convertible Note 3 as a derivative liability. As of December 31, 2012 and September 30, 2013, Convertible Note 2 is in default under the terms of the note and remains outstanding.
	Convertible Note 3. On December 3, 2012, the Company issued a convertible promissory note in the amount of $3,000. The convertible note has a maturity date of September 5, 2013 and an annual interest rate of 8% per annum. The holder of the note has the right to convert any outstanding principal and accrued interest into fully paid and non-assessable shares of Common Stock. The note has a variable conversion price of 50% representing a discount rate of 50% of the average of the three lowest closing bid stock prices over the last ten days and contains no dilutive reset feature. Due to the indeterminable number of shares to be issued at conversion, the Company recorded Convertible Note 3 as a derivative liability. As of September 30, 2013, Convertible Note 3 remains outstanding and is in default under the terms of the note.
	Convertible Note 4. On February 21, 2013, the Company issued a convertible promissory note in the amount of $50,000. The convertible note has a maturity date of November 25, 2013 and an annual interest rate of 8% per annum. The holder of the note has the right to convert any outstanding principal and accrued interest into fully paid and non-assessable shares of Common Stock. The note has a conversion price of 50% representing a discount rate of 50% of the average of the three lowest closing bid stock prices over the last ten days and contains no dilutive reset feature. Due to the indeterminable number of shares to be issued at conversion, the Company recorded Convertible Note 4 as a derivative liability. As of September 30, 2013, Convertible Note 4 remains outstanding.
	Convertible Note 5. On April 18, 2013, the Company issued a convertible promissory note in the amount of $22,500. The convertible note has a maturity date of January 22, 2014 and an annual interest rate of 8% per annum. The holder of the note has the right to convert any outstanding principal and accrued interest into fully paid and non-assessable shares of Common Stock. The note has a variable conversion price of 45% representing a discount rate of 55% of the average of the three lowest closing bid stock prices over the last ten days and contains no dilutive reset feature. Due to the indeterminable number of shares to be issued at conversion, the Company recorded Convertible Note 5 as a derivative liability. As of September 30, 2013, Convertible Note 5 remains outstanding.
	Convertible Note 6. On August 5, 2013, the Company issued convertible promissory note in the amount of $10,000. The convertible note has a maturity date of May 7, 2014 and an annual interest rate of 8% per annum. The holder of the note has the right to convert any outstanding principal and accrued interest into fully paid and non-assessable shares of Common Stock. The note has a variable conversion price of 35% representing a discount rate of 65% of the average of the three lowest closing bid stock prices over the last ten days and contains no dilutive reset feature. Due to the indeterminable number of shares to be issued at conversion, the Company recorded Convertible Note 6 as a derivative liability. As of September 30, 2013, Convertible Note 6 remains outstanding.
	Related Party Notes. On July 23, 2012, the Company issued a $10,000 non-interest bearing promissory note to a related party. The note did not have a redemption date. Pursuant to the terms of the Note, the Company agreed that the holder has the right to convert its ownership interest of the Note into shares of common stock. In June 2013, the Company issued 1,000,000 shares of Class A Common Stock to the related party in exchange for the conversion of the holder’s entire ownership interest in the note, Subsequently therefore, the same related party, in June 2013, the Company issued a second $10,000 non-interest bearing promissory note.. The note is also convertible into common stock at the option of the holder.
	Default under Certain Notes. Because the Company has failed to pay the remaining principal balance owed, together with the accrued and unpaid interest, upon the maturity dates of Convertible Notes 1, 2, and 3, the Company is now in default under the respective notes. Convertible Notes 1, 2, and 3 are held by the same holder. On January 30, 2013, the holder of Convertible Notes 1, 2 and 3 presented a demand for immediate payment, as provided in the terms of the notes, of an aggregate of $120,000, representing 150% of the remaining outstanding principal balance of Convertible Notes 1, 2, and 3, together with default interest under the terms of the notes. As of the date of the filing of this Quarterly Report on Form 10-Q, the Company continues to work with the holder of Convertible Notes 1, 2 and 3 to come to an agreeable solution, and the Company anticipates the parties will be able to resolve the issue amicably. The holder of Convertible Notes 1, 2 and 3 has continued to support the Company and has advanced certain additional funds to the Company after the date of his initial demand letter. The excess of $43,000 owed in addition to the principal amount owed under the Convertible Notes 1, 2, and 3 represents penalty on default and is recorded as a loss in the Company’s income statement.
	Tainted Investor Warrants. The derivative features of the Convertible Notes described above are tainted due to the indeterminate number of shares, the Company’s existing convertible instruments, specifically the 900,000 warrants issued by the Company on April 15, 2010 with an exercise price of $0.40 and maturity date of April 15, 2013 (the “2010 Investor Warrants”) and the 2,750,000 warrants issued by the Company on issued June 21, 2013 with an exercise price of $0.040 and maturity date of June 23, 2016. The 2010 Investor Warrants expired on April 15, 2013.

Fair_Value_MeasurementsDerivat

Fair Value Measurements-Derivative Liabilities	9 Months Ended
	Sep. 30, 2013
Fair Value Disclosures [Abstract]	'
Fair Value Measurements-Derivative Liabilities	'
	5	FAIR VALUE MEASUREMENTS-DERIVATIVE LIABILITIES
	As discussed in Note 4 under Convertible Note and Fair Value Measurements, the Company issued convertible notes payable that provide for the issuance of convertible notes with variable conversion provisions. The conversion terms of the convertible notes are variable based on certain factors, such as the future price of the Company’s common stock. The number of shares of common stock to be issued is based on the future price of the Company’s common stock. The number of shares of common stock issuable upon conversion of the certain convertible promissory notes is indeterminable. Due to the fact that the number of shares of common stock issuable could exceed the Company’s authorized share limit, the equity environment is tainted and all additional convertible debentures and warrants are included in the value of the derivative. Pursuant to ASC 815-15, Embedded Derivatives, the fair values of the variable conversion option and warrants and shares to be issued were recorded as derivative liabilities on the issuance date.
	The fair values of the Company’s derivative liabilities were estimated at the issuance date and are revalued at each subsequent reporting date, using a lattice model. The Company recorded current derivative liabilities of $194,152 and $110,828 at September 30, 2013 and December 31, 2012, respectively. The change in fair value of the derivative liabilities resulted in a loss of $37,426 for the nine months ended September 30, 2013 and a gain of $6,297 for the same period in the prior year. The loss of $37,426 for the nine months ended September 30, 2013 consisted of a gain of $25,453 attributable to the fair value of warrants, a loss of $30,116 due issuance of warrants, and a loss in market value of $28,583 on the convertible notes.
	The following table presents the derivative liability value by instrument type at September 30, 2013 and December 31, 2012, respectively:
			30-Sep-13		31-Dec-12
	Convertible debentures		$	140,234	$	61,573
	Common stock warrants			53,918		49,255
			$	194,152	$	110,828
	The following table is a summary of changes in the fair market value of the derivative liabilities during the nine months ended September 30, 2013:
			Derivative
			Liability
			Total
	Balance, December 31, 2012		$	110,828
	Increase in derivative value due to issuances of convertible promissory notes			78,388
	Change in fair market value of derivative liabilities due to the mark to market adjustment			3,130
	Debt conversions			-28,310
	Warrant Issuance			30,116
	Balance, September 30, 2013		$	194,152
	Key inputs and assumptions used to value the convertible debentures and warrants issued during the nine months ended September 30, 2013 and the year ended December 31, 2012:
	As of September 30, 2013, the total face amount of Notes 1 and 2 is $93,000, with an initial conversion price of 58% of the three lowest low prices reported out of the 10 previous trading days (an effective rate of 46.46%). Both notes are in default and the Company is obligated to pay the 50% penalty rate, along with accrued interest. Therefore, we have assumed the note balances of Notes 1 and 2 to be $26,766 and $66,234 (total $93,000), and no additional interest is currently being accrued.
		●	The Note 3 face amount as of September 30, 2013 is $3,000 with an initial conversion price of 50% of the 3 lowest lows out of the 10 previous days (effective rate of 40.05%).
		●	The Note 4 face amount as of September 30, 2013 is $50,000 with an initial conversion price of 50% of the lowest lows out of the 90 previous days (effective rate of 33.07%).
		●	The Note 5 face amount as of September 30, 2013 is $22,500 with an initial conversion price of 45% of the lowest lows out of the 90 previous days (effective rate of 29.77%).
		●	The Note 6 face amount as of September 30, 2013 is $0 (converted 7/25/13).
		●	The Note 7 face amount as of September 30, 2013 is $10,000 with an initial conversion price of 35% of the lowest lows out of the 120 previous days (effective rate of 28.04%).
		●	The projected volatility curve for each valuation period was based on the annual historical volatility of the company in the previous section
		●	For Notes 1 through 7, the Company has assumed: an event of default, as defined in the notes, would occur 10% of the time, increasing 5.00% per quarter to a maximum of 50%; the holder would redeem based on availability of alternative financing, increasing 2.0% monthly to a maximum of 10%; and the holder would automatically convert the notes at maturity if the registration was effective and the Company was not in default.
	Warrants. The Company has also issued certain warrants on June 21, 2013 with a three-year term and an exercise price of $0.040. No reset features were valued at issuance using the Black Scholes model and the following assumptions: stock price at valuation, $0.10; strike price, $0.040; risk free rate 0.70%; 3 year term and 36 month term remaining; and volatility of 113.48% relating to these warrants as of June 21, 2013.

Common_Stock

Common Stock	9 Months Ended
	Sep. 30, 2013
Stockholders' Equity Note [Abstract]	'
Common Stock	'
	6	COMMON STOCK
	Upon formation, the Company was authorized to issue 50,000 shares of common stock with no par value. On September 7, 2007, the Company amended its articles of incorporation to increase the number of authorized common shares to 1,000,000. On September 7, 2007, the Company effected a 280 for 1 forward stock split pursuant to the Company’s Amended and Restated Articles of Incorporation. All share and per share data in the accompanying financial statements has been retroactively adjusted to reflect the stock split.
	On November 28, 2007, the Company amended its Amended and Restated Articles of Incorporation to establish two classes of stock. The first class of stock is Class A Common Stock, par value $0.0166, of which 59,000,000 shares are authorized and the holders of the Class A Common Stock are entitled to one vote per share. The second class of stock is Class B Participating Cumulative Preferred Super Voting Stock, par value $0.0166, of which 1,000,000 shares are authorized. Each share of Class B preferred stock entitles the holder to one hundred votes, either in person or by proxy, at meetings of shareholders. The holders are permitted to vote their shares cumulatively as one class with the common stock. The Class B Participating Cumulative Preferred Super-voting Stock pays dividends at 6%. For the years ended December 31, 2012, 2011, 2010, 2009, 2008, and 2007, the board of directors did not declare any dividends. Total undeclared Class B Participating Cumulative Preferred Super-voting Stock dividends as of December 31, 2012, 2011, 2010, 2009, 2008, and 2007 were $110,737, $90,487, $70,237, $49,987 and $29,737, and $9,487, respectively.
	Class A Common Stock
	Issuances of the Company’s common stock during the years ended December 31, 2007, 2008, 2009, 2010, 2011, 2012 and the nine months ended September 30, 2013 included the following:
	Shares Issued for Cash
	During 2007, 224,000 shares of Class A common stock were issued for $36,000 cash with various prices per share ranging from $0.15 to $0.25. Additionally, the Company paid cash offering costs of $2,500.
	During 2008, 2,352,803 shares of Class A common stock were issued for $360,250 cash with various prices per share ranging from $0.13 to $0.25. Additionally, the Company paid cash offering costs of $1,500.
	In 2009, 3,688,438 shares of Class A common stock were issued for $437,435 cash with various prices per share ranging from $0.04 to $0.35. Additionally, the Company paid cash offering costs of $7,000.
	In 2010, 2,138,610 shares of Class A common stock were issued for $442,181 cash with various prices per share ranging from $0.18 to $.35.
	In 2011, 6,349,750 shares of Class A common stock were issued for $1,318,750 cash with various prices per share ranging from $0.20 to $.35.
	In 2012, 1,530,000 shares of Class A common stock were issued for $153,000 cash with $.10 price per share.
	In the quarter ended September 30, 2013, 357,143 shares of Class A common stock were sold for $12,500 cash with $0.04 price per share. The shares related to this sale were not issued as of September 30, 2013 and are recorded as stock payable at September 30, 2013.
	Shares Issued for Services
	In 2007, 14,000,000 vested shares of Class A common stock were issued to founders having a fair value of $232,400, based on a nominal value of $0.0166 per share. The $232,400 was expensed upon issuance as the shares were fully vested.
	In 2007, 50,000 shares of Class A common stock were issued for legal services provided to the Company with a value of $7,500 or $0.15 per share, based on a Fair Market Value sales price.
	In 2008, 169,000 shares of Class A common stock were issued for services having a fair value of $34,530 ranging from $0.13 to $0.25 per share, based on Fair Market Value sales prices.
	In March 2009, 8,000 shares of Class A common stock were issued for services provided to the Company with a value of $2,400 or $0.07 per share, based on a Fair Market Value sales price.
	In June 2009, 17,333 shares of Class A common stock were issued for services provided to the Company with a value of $2,600 or $0.15 per share, based on a Fair Market Value sales price.
	In August 2009, 41,000 shares of Class A common stock were issued for services provided to the Company with a value of $6,150 or $0.15 per share, based on a Market Value sales price.
	In February 2009, 500,000 shares of contingently returnable Class A common stock were issued to a consultant pursuant to an agreement whereby the consultant must establish a contract with a specific distributor and produce a sale of the Company’s product through such distribution channel. As of the date of the filing of this Quarterly Report on Form 10-Q, no sales have occurred under the contract and the shares are not considered issued or outstanding for accounting purposes.
	In January 2010, 21,000 shares of Class A common stock were issued for services provided to the Company with a value of $5,250 or $0.25 per share, based on a Fair Market Value sales price.
	In June 2010, 750,000 shares of Class A common stock were issued for services provided to the Company with a value of $270,200 at values ranging from $0.20 to $0.50 per share, based on a Fair Market Value sales price.
	In July 2010, 250,000 shares of Class A common stock were issued for services provided to the Company with a value of 37,500 or $0.15 per share, based on a Fair Market Value sales price.
	In December 2010, 55,000 shares of Class A common stock were issued to two vendors for services provided to the Company with a value of $28,050, based on based on a Fair Market Value sales price.
	In June 2011, 815,000 shares of Class A common stock were issued for services provided to the Company with a value of $220,050 at $0.27 per share, based on a Fair Market Value sales price.
	In August 2011, 50,000 shares of Class A common stock were issued for services provided to the Company with a value of $10,000 at $0.20 per share, based on a Fair Market Value sales price.
	In November 2011, 100,000 Shares of Class A common stock were issued for services provided to the Company with a value of $20,000 at $0.20 per share, based on a Fair Market Value sales price.
	In March 2012, 125,000 shares of Class A common stock were issued for services provided to the Company with a value of $12,500 at $0.10 per share, based on a Fair Market Value sales price.
	In June 2012, 125,000 shares of Class A common stock were issued for services provided to the Company with a value of $12,500 at $0.10 per share, based on a Fair Market Value sales price.
	In July 2012, 888,900 shares of Class A common stock were issued for services provided to the Company with a value of $88,890 at $0.10 per share, based on a Fair Market Value sales price.
	In September 2012, 275,000 shares of Class A common stock were issued for services provided to the Company with a value of $33,500 at $0.10 per share, based on a Fair Market Value sales price.
	In October 2012, 360,000 shares of Class A common stock were authorized for services provided to the Company with a value of $36,000 at $0.10 per share, based on a Fair Market Value sales price. As of September 30, 2013, the shares have not been issued and are recorded as stock payable.
	In December 2012, 125,000 shares of Class A common stock were authorized for services provided to the Company with a value of $12,500 at $.10 per share, based on a Fair Market Value sales price. As of September 30, 2013, the shares have not been issued and are recorded as stock payable.
	On January 30, 2013, the Company’s Chief Executive Officer and Chief Financial Officer were each granted 3,000,000 shares as compensation for services. The shares were valued at $600,000 based on Fair Market Value on the date of grant.
	On February 27, 2013, 300,000 shares were issued for services provided to the Company with a value of $30,000 based on Fair Market Value on the date of grant.
	On March 21, 2013, 360,000 shares were issued for services provided to the Company, fulfilling a stock payable of $36,000 that was accrued for through December 31, 2012.
	During the quarter ended September 30, 2013, the Company authorized the issuance of an aggregate of 197,500 shares for services with a value of $19,750 based on Fair Market Value on the date of grant. The shares have not been issued as of September 30, 2013 and are recorded as stock payable.
	During the quarter ended September 30, 2013, the Company issued 72,500 shares for services provided to the Company with a value of $1,204 based on Fair Market Value on the date of grant.
	Shares Issued in Conversion of Other Liabilities
	During 2008, 100,000 shares of Class A common stock were issued upon conversion of a $35,000 liability to a vendor. The shares were valued at $0.15 per share or $15,000, based on a contemporaneous cash sales price and the Company recorded a $20,000 gain on conversion of debt.
	In July 2009, 139,944 shares of Class A common stock were issued upon conversion of a $48,980 liability from a vendor. The shares were valued at $16,793 or $0.12, based on a contemporaneous cash sales price. The Company agreed with the vendor, prior to conversion, that it would guarantee the value of the stock, when sold by the vendor, up to the dollar value for the 2009 liability converted ($48,980) and the above mentioned 2008 conversion as it was the same vendor ($35,000) and any difference in value, if less than the liability, would be paid in cash by the Company. As a result, the Company recorded the $48,980 conversion as a liability along with the prior year conversion of $35,000 which resulted in an additional loss on conversion of $35,000. The total cumulative liability to guarantee equity value from fiscal 2009 totaled $83,980 as relating to the above shares at December 31, 2009. These shares were actually issued in 2010; however the liability was recorded in 2009 based on this guarantee.
	In August 2009, the Company converted $55,200 of loans due to a shareholder into 788,571 shares of common stock, which were valued at $118,286 or $0.15 per share, based on contemporaneous cash sales prices of the Company’s common stock. The Company recognized a loss on conversion of $62,637 and charged $449 to interest expense.
	During 2010, 247,249 shares of Class A common stock were issued upon conversion of $39,272 of vendor liabilities. The shares were valued from $0.10 to $0.36 per share, based on a contemporaneous cash sales price and the Company recorded a $49,615 loss on conversion of debt.
	On October 2011, the Company issued a Convertible Note which as a result taints all convertible instruments outstanding. As such the Company recorded a derivative liability of $40,498 for warrant outstanding.
	On May 16, 2012, the Company issued 137,931 shares of Class A Common Stock to convert $8,000 of the convertible note dated October 2011 into equity. The note was converted in accordance with the conversion terms; therefore, no gain or loss was recognized.
	On March 5, 2013, the Company issued 591,133 shares of Class A Common Stock to convert $12,000 of the convertible note dated October 2011 into equity. Due to conversion within the terms of the note, no gain or loss was recognized.
	On July 24, 2013, the Company issued 862,069 shares of Class A Common Stock to convert $15,000 of the convertible note dated October 2011 into equity. Due to conversion within the terms of the note, no gain or loss was recognized.
	On July 25, 2013, the Company issued 1,000,000 shares of Class A Common Stock to convert $10,000 of the convertible note dated June 2013 into equity. Due to conversion within the terms of the note, no gain or loss was recognized.
	In June 2013, the Company converted a $10,000 note to a related party into 500,000 shares of Common Stock at $0.02 per share. The note was converted in accordance with the conversion terms; therefore, no gain or loss was recognized.
	In 2010, the Company issued 900,000 warrants to several investors. These warrants were issued in conjunction with certain issuances of common stock. These warrants expired on April 15, 2013.
	Class B Participating Cumulative Preferred Super-voting Stock
	Issuances of the Company’s preferred stock during the years ended December 31, 2007, 2008 and 2009 included the following:
	Shares Issued for Cash
	In 2007, 133,333 shares of Class B Preferred Stock were issued for $45,000 cash or $0.3375 per share.
	Shares Issued for Services
	In 2007, 866,667 shares of Class B Preferred Stock were issued to founders for services rendered during 2007 with a value of $0.3375 per share based on the above contemporaneous sale of Class B Preferred Stock.
	2010 Equity Incentive Plan
	In June 2010, the Company registered the issuance of up to 4,000,000 shares of Class A Common Stock pursuant to the Company’s 2010 Equity Incentive Plan. The Company’s Board of Directors authorized certain issuances of the Common Stock to employees upon effectiveness of a registration statement. The 2010 Equity Incentive Plan is intended to compensate employees for services rendered. The employees who will participate in the 2010 Equity Incentive Plan have agreed, or will agree in the future, to provide services to the Company for the purposes and consideration set forth in their respective written employment agreements. The services to be provided by the employees will not be rendered in connection with: (i) capital-raising transactions; (ii) direct or indirect promotion of Class A Common Shares; (iii) maintaining or stabilizing a market for Class A Common Shares. The Board of Directors may at any time alter, suspend or terminate the 2010 Equity Incentive Plan.
	As of September 30, 2013, a total of 800,000 shares were approved under this 2010 Equity Incentive Plan for issuance by the Board of Directors to certain employees, namely, the Board approved the issuance of 200,000 shares each to Shawn Davis, Thomas Bianco, Paul Davis and Raymond Tai. As of September 30, 2013, none of the 800,000 shares have been granted or issued.

Commitments_and_Contingencies

Commitments and Contingencies	9 Months Ended
	Sep. 30, 2013
Commitments and Contingencies Disclosure [Abstract]	'
Commitments and Contingencies	'
	7	COMMITMENTS AND CONTINGENCIES
	Employment Agreements
	On March 26, 2008, the Company entered into certain employment arrangements with Shawn Davis, its Chief Executive Officer, and Thomas Bianco, its Chief Financial Officer. These arrangements established a respective annual salary of $120,000 for Messrs. Davis and Bianco. Because Messrs. Davis and Bianco have been, and are currently, employed by the Company in critical managerial positions, the Company believes it to be in the best interest of the Company to provide Messrs. Davis and Bianco with certain severance protections and accelerated option vesting in certain circumstances. Effective December 3, 2012 through December 31, 2016, the Company entered into new employment agreements and severance agreements with Messrs. Davis and Bianco. The terms of the employment agreements are substantially similar and establish an annual base salary of $185,000 for each of Messrs. Davis and Bianco, and also provide for employee benefits of medical and dental insurance, life insurance, disability insurance, sick pay, paid leave, retirement, annual bonus and other benefits when the Company is financially able to provide for the benefits, or as determined by the Board of Directors.
	The terms of the severance agreements are substantially similar and provide for aggregated severance amounts equal to 300% of Messrs. Davis and Bianco’s annual base salary in effect as of the date of the executive’s respective termination (the “Severance Amount”). In addition to the Severance Amount, the Company agreed to provide Messrs. Davis and Bianco with full medical, dental, and vision benefits from the date of termination through the third full year following the date of termination. The Company also agreed Messrs. Davis and Bianco shall each have one year from the date of termination in which to exercise all options that are vested as of the date of termination, subject to any trading window requirements or other restrictions imposed under the Company’s insider trading policy. The severance agreements state that if during the period of time during which Mr. Davis or Mr. Bianco is employed by the Company, a “change of control,” as defined in the severance agreement, occurs, 100% of the unvested portion of all options held by Messrs. Davis and Bianco as of the date of change of control event shall be deemed vested and the executive shall be entitled to exercise such options.
	The Company also agreed that if the payments are deemed “golden parachute” payments under the Internal Revenue Code of 1984 and Messrs. Davis and Bianco are obligated to pay an excise tax, the Company shall reimburse Messrs. Davis and Bianco in full for both the amount of the excise tax, or ordinary income taxes owed in connection with the payment.
	As of September 30, 2013, the Company owed Messrs. Davis and Bianco accrued and deferred compensation in the amounts of $277,101 and $181,538, respectively.
	Amendment to the Amended and Restated Articles of Incorporation
	On March 4, 2013, stockholders voted in favor to amend the Company’s Amended and Restated Articles of Incorporation to (a) increase the number of authorized shares of Common Stock from fifty nine million (59,000,000) shares of Common Stock to twenty billion (20,000,000,000) shares of Common stock; (b) amend the par value of Common Stock from a par value $0.0166 per share to a par value of $0.00004897 per share; (c) amend the Class B Preferred shares such that the voting rights of Class B shareholders are increased from one hundred votes per share to twenty thousand votes per share; and (d) authorize the issuance of five million (5,000,000) shares of “blank check” preferred stock, 0.0166 par value per share, to be issued in series, and all properties of such preferred stock to be determined by the Company’s Board of Directors. The amendment became effective on July 10, 2013.
	Operating Leases
	The Company’s lease on certain office space located at 3700 E. Tahquitz Drive, Suite 117, Palm Springs, CA 92262 expired on September 30, 2012. The Company’s corporate headquarters, including its principal administrative, marketing, technical support, and research and development departments, are presently located in Palm Springs, CA, and the space includes a warehouse provided by the Coachella Valley Economic Partnerships (CVEP) iHub division. The Company has been assigned two office spaces and one area suitable for assembling the Company’s technology. Management took possession of the space on April 17, 2013. Rent has yet to be determined.
	Legal Matters
	Dispute with Vendor
	In March 2010, the Company engaged the services of a vendor to complete certain services. Pursuant to the agreement, the Company paid the vendor a total of $70,618 towards the completion of services. The agreement contained a “not to exceed cost” of $89,435. On or about September 21, 2010, the Company issued the vendor 250,000 shares of the Company’s restricted Class A Common Stock as an incentive for the vendor to deliver services no later than March 1, 2011. The vendor agreed to incrementally deliver work in progress, however, no work was received from the vendor. The vendor requested an additional payment of $18,818, which the Company did not pay. On or about October 4, 2010, the vendor repudiated the agreement. On February 23, 2011, the Company engaged the services of legal counsel and made written demand for the return of the stock certificate and attempted to initiate settlement negotiations. The vendor did not acknowledge receipt of the Company’s demand.
	On September 25, 2011, the Company received notice of a Chapter 7 bankruptcy case filed personally by the vendor. The Company has placed a stop order on the certificate it issued on or about September 21, 2010 to the vendor. As of this date of this Quarterly Report on Form 10-Q, the Company is currently conferring with counsel regarding possible litigation to cancel the stock certificate. The Company’s alleged damages resulting from the vendor’s failure to perform and subsequent repudiation of the contract, including the Company’s lost opportunity costs, should it pursue litigation against the vendor, will need to be established by an economic expert. The vendor could conceivably pursue litigation against the Company for the $18,818 payment; however, the Company believes it is not probable and therefore, a contingent liability for the amount is not warranted.
	Dispute with Wakabayashi Fund, LLC
	On or about July 30, 2012, Wakabayashi Fund, LLC sent an email advertisement to the Company advertising certain financial services, and the Company responded to request further information. In subsequent telephone conversations, Mr. Stone of Wakabayashi Fund, LLC (the “Fund”) stated that he was a finance professional that previously held a high position in a well known securities firm and regularly provides services for the purpose of funding public companies, and/or finding good companies for his clients to invest in. After several weeks, and during two telephone conversations with the Company’s executive officers, Mr. Stone stated that several of his close colleagues with whom he had a pre-existing relationship had reviewed the Company’s corporate information, agreed to invest immediately in the Company, and were imminently prepared to send checks to the Company, but that he would not advise them to do so until after the Company issued and delivered a stock certificate for 750,000 shares of the Company’s common stock to the Fund. After Mr. Stone assured the Company’s executive officers that the investment was assured, imminent and forthcoming, and that the Company would be receiving the first of many investment checks from accredited investors within a certain time period after the Fund received the stock certificate, the Company agreed to process the now pending stock certificate. The Company negotiated the size of the stock certificate based on the amount of money Mr. Stone claimed the Fund would deliver in the time period and based on promises he allegedly secured from pre-existing relationships, amounting to an aggregate of $100,000 - $200,000 in funds that he stated would begin arriving at the Company within the first few weeks. The Company indicated an urgent need for capital and believed Mr. Stone would fulfill the promise that was bargained for. As of the date of this Quarterly Report, no funds or offers to provide funds for the Company have been forthcoming from any person claiming any relationship with the Fund or Mr. Stone. The Company believes Mr. Stone’s statements were false and made to induce management into delivering the stock certificate. On May 17, 2013, the Company was notified by its transfer agent that the Fund was attempting to clear a stock certificate. The Company notified its transfer agent to place a stop order on the transaction. On or about July 2, 2013, the Company received an email from its transfer agent with a letter from the Fund’s counsel. On or about July 10, 2013, the Company responded to the Fund’s counsel detailing the facts set forth above and indicated the Company would not process the certificate for 750,000 shares of the Company’s common stock, but in an effort to resolve this matter quickly and efficiently, the Company offered to issue the Fund 50,000 shares of common stock. On September 24, 2013, the Company received a letter from its transfer agent’s counsel in regards to a civil complaint filed by the Fund, naming the Company’s transfer agent as a defendant, requesting issuance of the stock certificate for 750,000 unrestricted shares of the Company’s common stock. The Company has not been named in the suit, but it is prepared to litigate the matter if necessary.

Related_Party_Transactions

Related Party Transactions	9 Months Ended
	Sep. 30, 2013
Related Party Transactions [Abstract]	'
Related Party Transactions	'
	8	RELATED PARTY TRANSACTIONS
	Messrs. Davis and Bianco contributed a total of $4,647 in cash to be used for the respective January, February and March 2013 payments for two vehicles for the Company used by Messrs. Davis and Bianco. Messrs. Davis and Bianco do not expect to be repaid by the Company and therefore, the contribution of $4,647 will be considered contributed capital to the Company.
	On June 8, 2013, the Company released and discharged two Ford F150 vehicles, and all claims of ownership along with the entire remaining debt obligations owed on each vehicle to each of Messrs. Davis and Bianco. Both vehicles were purchased personally by and registered to each of Messrs. Davis and Bianco for business use in a pilot program the Company participated in with a major utility provider. The Company began making payments of $755.70 beginning on June 6, 2011 for the vehicle purchased by Mr. Davis and ended making payments on December 2012. The Company began making payments of $755.70 beginning on June 6, 2011 for the vehicle purchased by Mr. Bianco and ended making payments on December 2012. Messrs. Davis and Bianco have agreed to reduce their deferred payroll amounts by $20,000 each in exchange for the assumption of the remaining debt obligations owed on the respective vehicles. The transaction resulted in no gain or loss and was reflected as additional paid in capital.
	As of September 30, 2013 and December 31, 2012, the Company owed Shawn Davis, the Company’s Chief Executive Officer, and Thomas Bianco, the Company’s Chief Financial Officer accrued and deferred compensation in the amounts of $277,101 and $181,538, respectively.

Subsequent_Events

Subsequent Events	9 Months Ended
	Sep. 30, 2013
Subsequent Events [Abstract]	'
Subsequent Events	'
	9	SUBSEQUENT EVENTS
	Conversion of Debt
	In October 2011, the Company issued a $42,500 convertible promissory note (the “Note”) to Asher Enterprises, Inc. The Note initially had a maturity date of July 2012 and annual interest rate of 8% per annum. Pursuant to the terms of the Note, the Company agreed that the holder has the right to convert its ownership interest of the Note into shares of common stock. On October 14, 2013, the Company issued 2,000,000 shares of Class A Common Stock to the holder in exchange for the conversion of $7,600 of the holder’s ownership interest in the Note, leaving a principal balance of $17,150 remaining due under the Note after conversion.

Nature_of_Operations_Basis_of_1

Nature of Operations, Basis of Presentation and Summary of Significant Accounting Policies (Policies)	9 Months Ended
	Sep. 30, 2013
Accounting Policies [Abstract]	'
Nature of Operations and Basis of Presentation	'
	NATURE OF OPERATIONS AND BASIS OF PRESENTATION
	Organization
	Attune RTD, Inc. (the “Company”) was incorporated under the laws of the State of Nevada on December 19, 2001 under the name Catalyst Set Corporation. The Company was dormant until July 14, 2007. On September 7, 2007, the Company changed its name to Interfacing Technologies, Inc. On March 24, 2008, the Company changed its name to Attune RTD. The Company’s principal executive offices are in Palm Springs, California. The Company is a development stage company that was formed in order to provide developed technology related to the operations of energy efficient electronic systems such as swimming pool pumps, sprinkler controllers and heating and air conditioning controllers among others.
	The Company has been presented as a “development stage enterprise.” The Company is presented as in the development stage from July 14, 2007, inception of development stage, through September 30, 2013. To date, the Company’s business activities during development stage have been corporate formation, raising capital and the development and patenting of its products with the hopes of entering the commercial marketplace in the near future.
	Basis of Presentation
	The interim condensed financial statements included herein, presented in accordance with United States generally accepted accounting principles and stated in US dollars, have been prepared by the Company, without audit, pursuant to the rules and regulations of the Securities and Exchange Commission. Certain information and footnote disclosures normally included in financial statements prepared in accordance with generally accepted accounting principles have been condensed or omitted pursuant to such rules and regulations, although the Company believes that the disclosures are adequate to not make the information presented misleading.
	These statements reflect all adjustments, which in the opinion of management, are necessary for fair presentation of the information contained therein. Except as otherwise disclosed, all such adjustments are of a normal recurring nature. It is suggested that these interim condensed financial statements be read in conjunction with the financial statements of the Company for the year ended December 31, 2012 and notes thereto included in the Company’s Annual Report on Form 10-K, which was filed with the Securities and Exchange Commission on April 8, 2013. The Company follows the same accounting policies in the preparation of its interim reports as it does for its annual reports.
Use of Estimates	'
	USE OF ESTIMATES
	The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities as of the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Significant estimates in the accompanying financial statements include the estimates of depreciable lives and valuation of property and equipment, allowances for losses on loans receivable, valuation of deferred patent costs, valuation of equity based instruments issued for other than cash, valuation of officer’s contributed services, and the valuation allowance on deferred tax assets.
Cash and Cash Equivalents	'
	CASH AND CASH EQUIVALENTS
	For the purposes of the statements of cash flows, the Company considers all highly liquid investments with an original maturity of three months or less when purchased to be cash equivalents. There were no cash equivalents as of September 30, 2013 and December 31, 2012.
Property and Equipment	'
	PROPERTY AND EQUIPMENT
	Property and equipment is recorded at cost. Depreciation is computed using the straight-line method based on the estimated useful lives of the related assets of five years. Expenditures for additions and improvements are capitalized while maintenance and repairs are expensed as incurred.
Concentration of Credit Risk	'
	CONCENTRATION OF CREDIT RISK
	Financial instruments, which potentially subject the Company to concentrations of credit risk, consist principally of cash. The Company’s cash balances are maintained in accounts held by major banks and financial institutions located in the United States. The Company occasionally maintains amounts on deposit with a financial institution that are in excess of the federally insured limit of $250,000. The risk is managed by maintaining all deposits in high quality financial institutions. The Company had $0 of cash balances in excess of federally insured limits at September 30, 2013 and December 31, 2012.
Revenue Recoginition	'
	REVENUE RECOGNITION
	The Company recognizes revenue when the following criteria have been met: persuasive evidence of an arrangement exists, the fees are fixed or determinable, no significant Company obligations remain, and collection of the related receivable is reasonably assured.
	The Company recognizes revenue in the same period in which they are incurred from its business activities when goods are transferred or services rendered. The Company’s revenue generating process consists of the sale of its proprietary technology or the rendering of professional services consisting of consultation and engineering relating types of activity within the industry. The Company’s current billing process consists of generating invoices for the sale of its merchandise or the rendering of professional services. Typically, invoices are accepted by vendor and payment is made against the invoice within 60 days upon receipt.
	There were limited revenues of $950 for the nine months ended September 30, 2013.
Deferred Patent Costs and Trademark	'
	DEFERRED PATENT COSTS AND TRADEMARK
	Patent costs are stated at cost (inclusive of perfection costs) and will be reclassified to intangible assets and amortized on a straight-line basis over the estimated future periods to be benefited (typically, twenty years) if and once the patent has been granted by the United States Patent and Trademark office (“USPTO”). The Company will write-off any currently capitalized costs for patents not granted by the USPTO. Currently, the Company been granted four patents.
	Trademark costs are capitalized on the Company’s balance sheet during the period such costs are incurred. The trademark is determined to have an indefinite useful life and is not amortized until such useful life is determined no longer indefinite. The trademark is reviewed for impairment annually. On December 31, 2011, the Company evaluated and fully impaired all patents and trademarks due to uncertainty regarding funding of future cost.
Software License	'
	SOFTWARE LICENSE
	Due to insignificant revenue and lack of future contract, the Company has recognized impairment of $74,269 related to a software license as of the balance sheet date of December 31, 2012. The asset is fully impaired.
Accounting for Derivatives	'
	ACCOUNTING FOR DERIVATIVES
	The Company evaluates its convertible instruments, options, warrants or other contracts to determine if those contracts or embedded components of those contracts qualify as derivatives to be separately accounted for under ASC Topic 815, “Derivatives and Hedging.” The result of this accounting treatment is that the fair value of the derivative is marked-to-market each balance sheet date and recorded as a liability. In the event that the fair value is recorded as a liability, the change in fair value is recorded in the statement of operations as other income (expense). Upon conversion or exercise of a derivative instrument, the instrument is marked to fair value at the conversion date and then that fair value is reclassified to equity. Equity instruments that are initially classified as equity that become subject to reclassification under ASC Topic 815 are reclassified to liabilities at the fair value of the instrument on the reclassification date. Accordingly, the Company analyzed the derivative financial instruments (see Note 4) in accordance with ASC 815. The objective is to provide guidance for determining whether an equity-linked financial instrument is indexed to an entity’s own stock. This determination is needed for a scope exception which would enable a derivative instrument to be accounted for under the accrual method. The classification of a non-derivative instrument that falls within the scope of ASC 815-40-05 “Accounting for Derivative Financial Instruments Indexed to, and Potentially Settled in, a Company’s Own Stock” also hinges on whether the instrument is indexed to an entity’s own stock. A non-derivative instrument that is not indexed to an entity’s own stock cannot be classified as equity and must be accounted for as a liability. There is a two-step approach in determining whether an instrument or embedded feature is indexed to an entity’s own stock. First, the instrument’s contingent exercise provisions, if any, must be evaluated, followed by an evaluation of the instrument’s settlement provisions. The Company utilized multinomial lattice models that value the derivative liability within the notes based on a probability weighted discounted cash flow model. The Company utilized the fair value standard set forth by the Financial Accounting Standards Board, defined as the amount at which the assets (or liability) could be bought (or incurred) or sold (or settled) in a current transaction between willing parties, that is, other than in a forced or liquidation sale.
Impairment of Long-Lived Assets	'
	IMPAIRMENT OF LONG-LIVED ASSETS
	In accordance with ASC 360, Property Plant and Equipment, the Company tests long-lived assets or asset groups for recoverability when events or changes in circumstances indicate that their carrying amount may not be recoverable. Circumstances which could trigger a review include, but are not limited to: significant decreases in the market price of the asset; significant adverse changes in the business climate or legal factors; accumulation of costs significantly in excess of the amount originally expected for the acquisition or construction of the asset; current period cash flow or operating losses combined with a history of losses or a forecast of continuing losses associated with the use of the asset; and current expectation that the asset will more likely than not be sold or disposed significantly before the end of its estimated useful life. Recoverability is assessed based on the carrying amount of the asset and its fair value which is generally determined based on the sum of the undiscounted cash flows expected to result from the use and the eventual disposal of the asset, as well as specific appraisal in certain instances. An impairment loss is recognized when the carrying amount is not recoverable and exceeds fair value.
	Long-lived assets held and used by the Company are reviewed for possible impairment whenever events or circumstances indicate the carrying amount of an asset may not be recoverable or is impaired. Recoverability is assessed using undiscounted cash flows based upon historical results and current projections of earnings before interest and taxes. Impairment is measured using discounted cash flows of future operating results based upon a rate that corresponds to the cost of capital. Impairments are recognized in operating results to the extent that carrying value exceeds discounted cash flows of future operations. The Company recognized an impairment loss of $74,269 related to software assets during 2012.
Research and Development	'
	RESEARCH AND DEVELOPMENT
	In accordance generally accepted accounting principles (ASC 730-10), expenditures for research and development of the Company’s products are expensed when incurred, and are included in operating expenses.
Advertising	'
	ADVERTISING
	The Company conducts advertising for the promotion of its products and services. In accordance with generally accepted accounting principles (ASC 720-35), advertising costs are charged to operations when incurred, and such amounts aggregated $750 and $0 for the nine months ended September 30, 2013 and 2012, respectively.
Stock Based Compensation	'
	STOCK-BASED COMPENSATION
	Compensation expense associated with the granting of stock based awards to employees and directors and non-employees is recognized in accordance with generally accepted accounting principles (ASC 718-20) which requires companies to estimate and recognize the fair value of stock-based awards to employees and directors. The value of the portion of an award that is ultimately expected to vest is recognized as an expense over the requisite service periods using the straight-line attribution method.
Fair Value of Financial Instruments	'
	FAIR VALUE OF FINANCIAL INSTRUMENTS
	Pursuant to ASC 820, Fair Value Measurements and Disclosures, an entity is required to maximize the use of observable inputs and minimize the use of unobservable inputs when measuring fair value. ASC 820 establishes a fair value hierarchy based on the level of independent, objective evidence surrounding the inputs used to measure fair value. A financial instrument’s categorization within the fair value hierarchy is based upon the lowest level of input that is significant to the fair value measurement. ASC 820 prioritizes the inputs into three levels that may be used to measure fair value:
	Level 1
	Level 1 applies to assets or liabilities for which there are quoted prices in active markets for identical assets or liabilities.
	Level 2
	Level 2 applies to assets or liabilities for which there are inputs other than quoted prices that are observable for the asset or liability, such as quoted prices for similar assets or liabilities in active markets; quoted prices for identical assets or liabilities in markets with insufficient volume or infrequent transactions (less active markets); or model-derived valuations in which significant inputs are observable or can be derived principally from, or corroborated by, observable market data.
	Level 3
	Level 3 applies to assets or liabilities for which there are unobservable inputs to the valuation methodology that are significant to the measurement of the fair value of the assets or liabilities.
	The carrying amounts reported in the balance sheets for cash, accounts payable and accrued expenses approximate their fair market value based on the short-term maturity of these instruments. The following table presents assets and liabilities that are measured and recognized at fair value as of September 30, 2013, on a recurring basis:
	Description			Level 1		Level 2		Level 3	Gains (Losses)
	Derivative Liability		$	-	$	-	$	194,152	-37,426
	Total		$	-	$	-	$	194,152	-37,426
	The following table presents assets and liabilities that are measured and recognized at fair value as of December 31, 2012, on a recurring basis:
	Description			Level 1		Level 2		Level 3	Gains (Losses)
	Derivative Liability		$	-	$	-	$	110,828	38,946
	Total		$	-	$	-	$	110,828	38,946
Basic and Diluted Net Loss Per Common Share	'
	BASIC AND DILUTED NET LOSS PER COMMON SHARE
	Basic net loss per share is computed by dividing the net loss by the weighted average number of common shares outstanding during the period. Diluted net loss per common share is computed by dividing the net loss by the weighted average number of common shares outstanding for the period and, if dilutive, potential common shares outstanding during the period. Potentially dilutive securities consist of the incremental common shares issuable upon exercise of common stock equivalents such as stock options and convertible debt instruments. Potentially dilutive securities are excluded from the computation if their effect is anti-dilutive. As a result; the basic and diluted per share amounts for all periods presented are identical.
New Accounting Pronouncements	'
	NEW ACCOUNTING PRONOUNCEMENTS
	In February 2013, Financial Accounting Standards Board (FASB) issued Accounting Standards Update (ASU) No. 2013-02, Comprehensive Income (Topic 220): Reporting of Amounts Reclassified Out of Accumulated Other Comprehensive Income, to improve the transparency of reporting reclassifications out of accumulated other comprehensive income. Other comprehensive income includes gains and losses that are initially excluded from net income for an accounting period. Those gains and losses are later reclassified out of accumulated other comprehensive income into net income. The amendments in the ASU do not change the current requirements for reporting net income or other comprehensive income in financial statements. All of the information that this ASU requires is already required to be disclosed elsewhere in the Company’s financial statements under U.S. GAAP. The new amendments will require an organization to:
		●	Present (either on the face of the statement where net income is presented or in the notes to the financial statements) the effects on the line items of net income of significant amounts reclassified out of accumulated other comprehensive income - but only if the item reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting period; and
		●	Cross-reference to other disclosures currently required under U.S. GAAP for other reclassification items (that are not required under U.S. GAAP) to be reclassified directly to net income in their entirety in the same reporting period. This would be the case when a portion of the amount reclassified out of accumulated other comprehensive income is initially transferred to a balance sheet account (e.g., inventory for pension-related amounts) instead of directly to income or expense.
	The amendments apply to all public and private companies that report items of other comprehensive income. Public companies are required to comply with these amendments for all reporting periods (interim and annual). The amendments are effective for reporting periods beginning after December 15, 2012, for public companies. Early adoption is permitted. The adoption of ASU No. 2013-02 is not expected to have a material impact on the Company’s financial position or results of operations.
	In January 2013, the FASB issued ASU No. 2013-01, Balance Sheet (Topic 210): Clarifying the Scope of Disclosures about Offsetting Assets and Liabilities, which clarifies which instruments and transactions are subject to the offsetting disclosure requirements originally established by ASU 2011-11. The new ASU addresses preparer concerns that the scope of the disclosure requirements under ASU 2011-11 was overly broad and imposed unintended costs that were not commensurate with estimated benefits to financial statement users. In choosing to narrow the scope of the offsetting disclosures, the FASB determined that it could make them more operable and cost effective for preparers while still giving financial statement users sufficient information to analyze the most significant presentation differences between financial statements prepared in accordance with U.S. GAAP and those prepared under IFRSs. Like ASU 2011-11, the amendments in this update will be effective for fiscal periods beginning on, or after January 1, 2013. The adoption of ASU 2013-01 is not expected to have a material impact on the Company’s financial position or results of operations.
	In October 2012, the FASB issued Accounting Standards Update (ASU) 2012-04, Technical Corrections and Improvements in Accounting Standards Update No. 2012-04. The amendments in this update cover a wide range of topics in the Accounting Standards Codification, including technical corrections and improvements to the Accounting Standards Codification and conforming amendments related to fair value measurements. The amendments in this update will be effective for fiscal periods beginning after December 15, 2012. The adoption of ASU 2012-04 is not expected to have a material impact on the Company’s financial position or results of operations.
	In August 2012, the FASB issued ASU 2012-03, “Technical Amendments and Corrections to SEC Sections: Amendments to SEC Paragraphs Pursuant to SEC Staff Accounting Bulletin (SAB) No. 114., Technical Amendments Pursuant to SEC Release No. 33-9250, and Corrections Related to FASB Accounting Standards Update 2010-22 (SEC Update)” in Accounting Standards Update No. 2012-03. This update amends various SEC paragraphs pursuant to the issuance of SAB No. 114. The adoption of ASU 2012-03 is not expected to have a material impact on the Company’s financial position or results of operations.
	In July 2012, the FASB issued ASU 2012-02, “Intangibles - Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment” in Accounting Standards Update No. 2012-02. This update amends ASU 2011-08, Intangibles - Goodwill and Other (Topic 350): Testing Indefinite-Lived Intangible Assets for Impairment and permits an entity first to assess qualitative factors to determine whether it is more likely than not that an indefinite-lived intangible asset is impaired as a basis for determining whether it is necessary to perform the quantitative impairment test in accordance with Subtopic 350-30, Intangibles - Goodwill and Other - General Intangibles Other than Goodwill. The amendments are effective for annual and interim impairment tests performed for fiscal years beginning after September 15, 2012. Early adoption is permitted, including for annual and interim impairment tests performed as of a date before July 27, 2012, if a public entity’s financial statements for the most recent annual or interim period have not yet been issued or, for nonpublic entities, have not yet been made available for issuance. The adoption of ASU 2012-02 is not expected to have a material impact on the Company’s financial position or results of operations.

Nature_of_Operations_Basis_of_2

Nature of Operations, Basis of Presentation and Summary of Significant Accounting Policies (Tables)	9 Months Ended
	Sep. 30, 2013
Accounting Policies [Abstract]	'
Schedule of Assets and Liabilities Measured at Fair Value on a Recurring Basis	'
	The following table presents assets and liabilities that are measured and recognized at fair value as of September 30, 2013, on a recurring basis:
	Description		Level 1		Level 2		Level 3	Gains (Losses)
	Derivative Liability	$	-	$	-	$	194,152	-37,426
	Total	$	-	$	-	$	194,152	-37,426
	The following table presents assets and liabilities that are measured and recognized at fair value as of December 31, 2012, on a recurring basis:
	Description		Level 1		Level 2		Level 3	Gains (Losses)
	Derivative Liability	$	-	$	-	$	110,828	38,946
	Total	$	-	$	-	$	110,828	38,946

Fair_Value_MeasurementsDerivat1

Fair Value Measurements-Derivative Liabilities (Tables)	9 Months Ended
	Sep. 30, 2013
Fair Value Disclosures [Abstract]	'
Schedule of Derivative Liability	'
	The following table presents the derivative liability value by instrument type at September 30, 2013 and December 31, 2012, respectively:
		30-Sep-13		31-Dec-12
	Convertible debentures	$	140,234	$	61,573
	Common stock warrants		53,918		49,255
		$	194,152	$	110,828
Schedule of Changes in Fair Market Value of Derivative Liability	'
	The following table is a summary of changes in the fair market value of the derivative liabilities during the nine months ended September 30, 2013:
		Derivative
		Liability
		Total
	Balance, December 31, 2012	$	110,828
	Increase in derivative value due to issuances of convertible promissory notes		78,388
	Change in fair market value of derivative liabilities due to the mark to market adjustment		3,130
	Debt conversions		-28,310
	Warrant Issuance		30,116
	Balance, September 30, 2013	$	194,152

Nature_of_Operations_Basis_of_3

Nature of Operations, Basis of Presentation and Summary of Significant Accounting Policies (Details Narrative) (USD $)	3 Months Ended		9 Months Ended		12 Months Ended	75 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Sep. 30, 2013
Accounting Policies [Abstract]	'	'	'	'	'	'
Cash equivalents	$0	'	$0	'	$0	$0
Excess of federally insured limit	250,000	'	250,000	'	'	250,000
Maintain federally insured limit	0	'	0	'	0	0
Revenues	'	375	950	11,877	'	50,577
Impairment on software assets	'	'	'	'	74,269	'
Advertising costs	'	'	$750	$0	'	'

Nature_of_Operations_Basis_of_4

Nature of Operations, Basis of Presentation and Summary of Significant Accounting Policies - Schedule of Assets and Liabilities Measured at Fair Value on Recurring Basis (Details) (USD $)	Sep. 30, 2013	Dec. 31, 2012
Total	$194,152	$110,828
Gains (Losses) [Member]	'	'
Derivative Liability	-37,426	38,946
Total	-37,426	38,946
Level 1[Member]	'	'
Derivative Liability	'	'
Total	'	'
Level 2 [Member]	'	'
Derivative Liability	'	'
Total	'	'
Level 3 [Member]	'	'
Derivative Liability	194,152	110,828
Total	$194,152	$110,828

Going_Concern_Details_Narrativ

Going Concern (Details Narrative) (USD $)	3 Months Ended		9 Months Ended		75 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013	Dec. 31, 2012
Going Concern	'	'	'	'	'	'
Net loss	$173,477	$240,525	$1,129,548	$655,203	$6,009,407	'
Net cash used in operations	'	'	214,945	435,828	2,845,705	'
Working capital deficit	1,164,647	'	1,164,647	'	1,164,647	'
Accumulated deficit during the development stage	$6,009,407	'	$6,009,407	'	$6,009,407	$4,879,859

Software_License_Details_Narra

Software License (Details Narrative) (USD $)	9 Months Ended	12 Months Ended
	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2011
Capitalized Computer Software, Net [Abstract]	'	'	'
Amortization expense on software license	'	'	$19,545
Perpetual license payable on monthly installments	5,650	'	'
One time software license	142,669	'	'
Loss on software impairment	'	$74,269	'

Convertible_Note_and_Fair_Valu1

Convertible Note and Fair Value Measurements (Details Narrative) (USD $)

0 Months Ended

9 Months Ended

12 Months Ended

75 Months Ended

0 Months Ended

9 Months Ended

Dec. 03, 2013

Aug. 05, 2013

Jul. 24, 2013

Jun. 30, 2013

Apr. 18, 2013

Mar. 05, 2013

Feb. 21, 2013

Jan. 30, 2013

16-May-12

Jan. 05, 2012

Oct. 31, 2011

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2010

Sep. 30, 2013

Oct. 14, 2013

Dec. 31, 2012

Dec. 03, 2012

Jun. 21, 2013

Apr. 15, 2010

Jul. 23, 2012

Jun. 30, 2013

Sep. 30, 2013

Warrants [Member]

Warrants [Member]

Non Interest Bearing Promissory Note 1 [Member]

Non Interest Bearing Promissory Note 2 [Member]

October 14, 2013 [Member]

Convertible promissory note

'

$10,000

'

'

$22,500

'

$50,000

'

'

$42,500

$42,500

$140,234

'

'

$140,234

$7,600

$61,573

$3,000

'

'

$10,000

$10,000

'

Promissory note maturity date

5-Sep-13

7-May-14

'

'

22-Jan-14

'

25-Nov-13

'

'

31-Jul-12

31-Jul-12

'

'

'

'

'

'

'

'

'

'

'

'

Convertible promissory note, interest rate

8.00%

8.00%

'

'

8.00%

'

8.00%

'

'

8.00%

8.00%

'

'

'

'

'

'

'

'

'

'

'

'

Percentage of conversion price for note

50.00%

35.00%

'

'

45.00%

'

50.00%

'

'

58.00%

58.00%

'

'

'

'

'

'

'

'

'

'

'

'

Debt discount rate

'

65.00%

'

'

55.00%

'

50.00%

'

'

42.00%

42.00%

'

'

'

'

'

'

50.00%

'

'

'

'

'

Class A Common Stock issued for convertible note, shares

'

'

862,069

1,000,000

'

591,133

'

'

137,931

'

'

'

'

'

'

'

'

'

'

'

'

'

2,000,000

Class A Common Stock issued for convertible note

'

'

15,000

'

'

12,000

'

'

8,000

'

'

47,000

8,000

'

22,000

'

'

'

'

'

'

'

7,600

Debt due remaining

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

17,150

Demand on immediate payment on loan

'

'

'

'

'

'

'

120,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Note interest outstanding principal balance percentage

'

'

'

'

'

'

'

150.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Penalty expense on defaulting

'

'

'

'

'

'

'

43,000

'

'

'

'

'

'

43,000

'

'

'

'

'

'

'

'

Issuance of warrants

'

'

'

'

'

'

'

'

'

'

'

$30,116

'

'

'

'

'

'

$2,750,000

$900,000

'

'

'

Exercise price of warrant

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

0.04

0.4

'

'

'

Maturity date of warrant

'

'

'

'

'

'

'

'

'

'

'

'

'

15-Apr-13

'

'

'

'

23-Jun-16

15-Apr-13

'

'

'

Fair_Value_MeasurementsDerivat2

Fair Value Measurements-Derivative Liabilities (Details Narrative) (USD $)

9 Months Ended

0 Months Ended

9 Months Ended

Sep. 30, 2013

Sep. 30, 2012

Jun. 30, 2013

Dec. 31, 2012

Oct. 31, 2011

Aug. 31, 2009

Jun. 21, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Warrants [Member]

Note 1 [Member]

Note 2 [Member]

Note 3 [Member]

Note 4 [Member]

Note 5 [Member]

Note 6 [Member]

Note 7 [Member]

Derivative liabilities

$194,152

'

'

$110,828

'

'

'

'

'

'

'

'

'

'

Gain on fair value of derivative liabilities

'

6,297

'

'

'

'

'

'

'

'

'

'

'

'

Loss on fair value of derivative liabilities

37,426

'

'

'

'

'

'

'

'

'

'

'

'

'

Gain on fair value of warrants

25,453

'

'

'

'

'

'

'

'

'

'

'

'

'

Loss on market value of convertible notes

28,583

'

'

'

'

'

'

'

'

'

'

'

'

'

Loss of due on issuance of warrants

30,116

'

'

'

'

'

'

'

'

'

'

'

'

'

Debt instrument, face amount

'

'

'

'

42,500

'

'

93,000

93,000

3,000

50,000

22,500

0

10,000

Debt instrument initial conversion price

$0.02

'

$0.02

'

'

$0.15

'

$0.58

$0.58

$0.50

$0.50

$0.45

'

$0.35

Debt convertible notes effective rate

'

'

'

'

'

'

'

46.46%

46.46%

40.05%

33.07%

29.77%

'

28.04%

Percentage of penalty and accrued interest obligated to pay

'

'

'

'

'

'

'

50.00%

50.00%

'

'

'

'

'

Note balances

$93,000

'

'

'

'

'

'

$26,766

$66,234

'

'

'

'

'

Increase of default convertible notes effective interest rate

'

'

'

'

'

'

'

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

Percentage of Increase of default convertible notes effective interest rate, minimum

'

'

'

'

'

'

'

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

5.00%

Percentage of Increase of default convertible notes effective interest rate, maximum

'

'

'

'

'

'

'

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

50.00%

Percentage of increase of alternative financing interest rate, minimum

2.00%

'

'

'

'

'

'

2.00%

2.00%

2.00%

2.00%

2.00%

2.00%

2.00%

Percentage of increase of alternative financing interest rate, maximum

10.00%

'

'

'

'

'

'

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

10.00%

Fair value assumptions, warrants, exercise price

'

'

'

'

'

'

$0.04

'

'

'

'

'

'

'

Fair value assumptions, warrants, strike price

'

'

'

'

'

'

$0.04

'

'

'

'

'

'

'

Fair value assumptions, valuation of stock price

'

'

'

'

'

'

$0.10

'

'

'

'

'

'

'

Fair value assumptions, warrants, risk free rate

'

'

'

'

'

'

0.70%

'

'

'

'

'

'

'

Fair value assumptions, warrants, expected term

'

'

'

'

'

'

'3 years

'

'

'

'

'

'

'

Fair value assumptions, warrants, remaining expected term

'

'

'

'

'

'

'36 months

'

'

'

'

'

'

'

Fair value assumptions, warrants, expected volatility rate

'

'

'

'

'

'

113.48%

'

'

'

'

'

'

'

Fair_Value_MeasurementsDerivat3

Fair Value Measurements-Derivative Liabilities - Schedule of Derivative Liability (Details) (USD $)	Oct. 14, 2013	Sep. 30, 2013	Aug. 05, 2013	Apr. 18, 2013	Feb. 21, 2013	Dec. 31, 2012	Dec. 03, 2012	Jan. 05, 2012	Oct. 31, 2011
Fair Value Disclosures [Abstract]	'	'	'	'	'	'	'	'	'
Convertible debentures	$7,600	$140,234	$10,000	$22,500	$50,000	$61,573	$3,000	$42,500	$42,500
Common stock warrants	'	53,918	'	'	'	49,255	'	'	'
Derivative Liability	'	$194,152	'	'	'	$110,828	'	'	'

Fair_Value_MeasurementsDerivat4

Fair Value Measurements-Derivative Liabilities - Schedule of Changes in Fair Market Value of Derivative Liability (Details) (USD $)	9 Months Ended		75 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Sep. 30, 2013
Fair Value Disclosures [Abstract]	'	'	'
Beginning balance	$110,828	'	'
Increase in derivative value due to issuances of convertible promissory notes	78,388	'	'
Change in fair market value of derivative liabilities due to the mark to market adjustment	3,130	'	'
Debt conversions	-28,310	'	-8,732
Warrant Issuance	30,116	'	'
Ending balance	$194,152	'	$194,152

Common_Stock_Details_Narrative

Common Stock (Details Narrative) (USD $)

0 Months Ended

1 Months Ended

3 Months Ended

6 Months Ended

9 Months Ended

12 Months Ended

75 Months Ended

9 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

1 Months Ended

3 Months Ended

6 Months Ended

12 Months Ended

6 Months Ended

0 Months Ended

6 Months Ended

1 Months Ended

6 Months Ended

12 Months Ended

Oct. 14, 2013

Mar. 21, 2013

Feb. 27, 2013

Sep. 07, 2007

Aug. 31, 2009

Sep. 30, 2013

Jun. 30, 2013

Dec. 31, 2007

Sep. 30, 2013

Sep. 30, 2012

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

Dec. 31, 2009

Dec. 31, 2008

Sep. 30, 2013

Mar. 04, 2013

Oct. 31, 2011

Sep. 30, 2013

Jan. 30, 2013

Jan. 30, 2013

Jan. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Sep. 30, 2013

Jul. 25, 2013

Jul. 24, 2013

Mar. 05, 2013

16-May-12

Dec. 31, 2012

Oct. 31, 2012

Sep. 30, 2012

Jul. 31, 2012

Jun. 30, 2012

Mar. 31, 2012

Nov. 30, 2011

Aug. 31, 2011

Jun. 30, 2011

Dec. 31, 2010

Jul. 31, 2010

Jun. 30, 2010

Jan. 31, 2010

Aug. 31, 2009

Jul. 31, 2009

Jun. 30, 2009

Mar. 31, 2009

Feb. 28, 2009

Sep. 30, 2013

Dec. 31, 2007

Dec. 31, 2012

Dec. 31, 2011

Dec. 31, 2010

Dec. 31, 2009

Dec. 31, 2008

Nov. 28, 2007

Jun. 30, 2010

Dec. 31, 2007

Nov. 28, 2007

Dec. 31, 2007

Dec. 31, 2007

Mar. 04, 2013

Sep. 07, 2007

Dec. 31, 2010

Mar. 04, 2013

Sep. 07, 2007

Jun. 30, 2010

Dec. 31, 2007

Dec. 31, 2011

Dec. 31, 2010

Dec. 31, 2009

Dec. 31, 2008

2010 Equity Incentive Plan [Member]

Shawn Davis [Member]

Thomas Bianco [Member]

Thomas Bianco And Shawn Davis [Member]

Mr. Davis [Member]

Raymond Tai [Member]

Mr. Bianco [Member]

Paul Davis [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class B Participating Cumulative Preferred Super-Voting Stock [Member]

Class B Participating Cumulative Preferred Super-Voting Stock [Member]

Class B Participating Cumulative Preferred Super-Voting Stock [Member]

Minimum [Member]

Minimum [Member]

Minimum [Member]

Maximum [Member]

Maximum [Member]

Maximum [Member]

Maximum [Member]

Maximum [Member]

Maximum [Member]

Maximum [Member]

Maximum [Member]

2010 Equity Incentive Plan [Member]

2010 Equity Incentive Plan [Member]

2010 Equity Incentive Plan [Member]

2010 Equity Incentive Plan [Member]

2010 Equity Incentive Plan [Member]

Founder [Member]

Founder [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Class A Common Stock [Member]

Common stock authorized to issue, number

'

'

'

'

'

20,000,000,000

'

'

20,000,000,000

'

20,000,000,000

'

'

'

'

20,000,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

59,000,000

'

'

'

'

'

-59,000,000

50,000

'

-20,000,000,000

1,000,000

'

'

'

'

'

'

Forward stock split

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

280 for 1

Common stock, par value

'

'

'

'

'

$0.00

'

'

$0.00

'

$0.00

'

'

'

'

$0.00

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.02

'

'

'

'

'

$0.02

'

'

$0.00

'

'

'

'

'

'

'

Preferred stock, par value

'

'

'

'

'

$0.02

'

'

$0.02

'

$0.02

'

'

'

'

$0.02

$0.02

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.02

'

'

'

'

'

'

'

'

'

'

'

'

'

Preferred stock, shares authorized

'

'

'

'

'

5,000,000

'

'

5,000,000

'

5,000,000

'

'

'

'

5,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

1,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

Percentage of preferred stock dividend rate issued

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

6.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

Undeclared Class B Preferred Stock dividends during period

'

'

'

'

'

'

'

$9,487

'

'

$110,737

$90,487

$70,237

$49,987

$29,737

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued during periodf for consideration of cash

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

36,000

153,000

1,318,750

442,181

437,435

360,250

'

'

'

'

45,000

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued during period for consideration of cash, shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

224,000

1,530,000

6,349,750

2,138,610

3,688,438

2,352,803

'

'

'

'

133,333

'

'

'

'

'

'

'

'

'

'

'

'

Price per share of stock issued during period

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.13

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.10

$0.10

$0.10

$0.10

$0.10

$0.10

$0.20

$0.20

$0.27

'

$0.15

$0.20

$0.25

$0.15

'

$0.15

$0.07

'

'

$0.15

$0.10

$0.20

$0.18

$0.04

$0.13

'

'

$0.02

'

$0.34

$0.34

'

'

'

'

'

$0.50

$0.25

$0.35

$0.35

$0.35

$0.25

Payment of cash offering cost

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

11,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

2,500

'

'

'

7,000

1,500

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Sale of stock for cash, shares

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

357,143

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Proceeds form sale of stock

'

'

'

'

'

'

'

'

12,500

153,000

'

'

'

'

'

2,760,117

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

12,500

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Sale of stock, price per share

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.04

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued during period for consideration of services

'

36,000

30,000

'

'

1,204

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

600,000

'

'

'

'

'

'

'

'

12,500

36,000

33,500

88,890

12,500

12,500

20,000

10,000

220,050

28,050

37,500

270,200

5,250

6,150

'

2,600

2,400

'

'

7,500

'

'

'

'

34,530

'

'

232,400

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued during period for consideration of services, shares

'

360,000

300,000

'

'

72,500

'

'

'

'

'

'

'

'

'

'

'

'

'

3,000,000

3,000,000

'

'

'

'

'

'

'

'

'

125,000

360,000

275,000

888,900

125,000

125,000

100,000

50,000

815,000

55,000

250,000

750,000

21,000

41,000

'

17,333

8,000

500,000

'

50,000

'

'

'

'

169,000

'

'

14,000,000

'

'

866,667

'

'

'

'

'

'

'

'

'

'

'

Common stock shares authorized to issue for services, shares

'

'

'

'

'

197,500

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Common stock shares authorized to issue for services

'

'

'

'

'

19,750

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued for services expenses

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

232,400

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued during period for exchange of liability, shares

2,000,000

'

'

'

788,571

'

500,000

'

'

'

'

'

247,249

'

100,000

'

'

'

'

'

'

'

'

'

'

'

1,000,000

862,069

591,133

137,931

'

'

'

'

'

'

'

'

'

'

'

'

'

'

139,944

'

'

'

'

'

'

'

247,249

'

100,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued during period for exchange of liability

'

'

'

'

55,200

'

'

'

'

'

'

'

39,272

48,980

35,000

55,200

'

'

'

'

'

'

'

'

'

'

10,000

15,000

12,000

8,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

48,980

'

'

'

'

'

'

'

39,272

'

35,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued during period for exchange of liability, price per share

'

'

'

'

$0.15

$0.02

$0.02

'

$0.02

'

'

'

'

'

'

$0.02

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$0.12

'

'

'

'

'

'

'

'

'

$0.15

'

'

'

'

'

'

'

'

$0.10

'

'

'

'

'

$0.36

'

'

Gain or loss on conversion of debt

'

'

'

'

62,637

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

49,615

'

20,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares valued on cash sales

'

'

'

'

118,286

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

16,793

'

'

'

'

'

'

'

'

'

15,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Interest expense on conversion of debt to equity

'

'

'

'

449

'

'

'

'

'

'

'

'

'

'

24,035

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Total cumulative liability to guarantee equity value

'

'

'

'

'

'

'

'

'

'

'

'

'

83,980

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number of warrants issued and attached to issuance of common stock

'

'

'

'

'

'

'

'

'

'

'

'

900,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Warrants expiry date

'

'

'

'

'

'

'

'

'

'

'

'

15-Apr-13

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Derivative liability

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

40,498

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share based compensation stock granted during period

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

4,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Share based compensation stock issued during period

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

800,000

'

'

'

200,000

200,000

200,000

200,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Convertible notes payable to related parties

'

'

'

'

'

'

$10,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Commitments_and_Contingencies_

Commitments and Contingencies (Details Narrative) (USD $)

0 Months Ended

1 Months Ended

3 Months Ended

9 Months Ended

12 Months Ended

0 Months Ended

0 Months Ended

9 Months Ended

0 Months Ended

0 Months Ended

Sep. 24, 2013

Mar. 21, 2013

Feb. 27, 2013

Sep. 21, 2010

Jul. 30, 2013

Mar. 31, 2010

Sep. 30, 2013

Sep. 30, 2013

Dec. 31, 2008

Mar. 04, 2013

Dec. 31, 2012

Sep. 25, 2011

Sep. 21, 2010

Mar. 04, 2013

Sep. 07, 2007

Mar. 04, 2013

Sep. 07, 2007

Sep. 30, 2013

Sep. 30, 2013

Jul. 10, 2013

Jan. 30, 2013

Mar. 26, 2008

Sep. 30, 2013

Jan. 30, 2013

Mar. 26, 2008

Sep. 30, 2013

Restricted Class A Common Stock

Minimum [Member]

Minimum [Member]

Maximum [Member]

Maximum [Member]

Mr. Davis [Member]

Mr. Bianco [Member]

Mr. Stone [Member]

Shawn Davis [Member]

Shawn Davis [Member]

Shawn Davis [Member]

Thomas Bianco [Member]

Thomas Bianco [Member]

Thomas Bianco [Member]

Salary to officers

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

$185,000

$185,000

'

'

$120,000

'

'

$120,000

'

Percentage of aggregate severance amount equal to employees annual base salary

'

'

'

'

'

'

'

300.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Percentage of unvested portion of all options held by Employees

'

'

'

'

'

'

'

100.00%

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Accured salaries to officers

'

'

'

'

'

'

277,101

277,101

'

'

181,538

'

'

'

'

'

'

'

'

'

'

'

277,101

'

'

181,538

Common stock, shares authorized

'

'

'

'

'

'

20,000,000,000

20,000,000,000

'

'

20,000,000,000

'

'

-59,000,000

50,000

-20,000,000,000

1,000,000

'

'

'

'

'

'

'

'

'

Common stock, par value

'

'

'

'

'

'

$0.00

$0.00

'

'

$0.00

'

'

$0.02

'

$0.00

'

'

'

'

'

'

'

'

'

'

Number of votiing rights on each share

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

one hundred votes per share

twenty thousand votes per share

Preferred stock, shares issued

'

'

'

'

'

'

1,000,000

1,000,000

'

-5,000,000

1,000,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Preferred stock, par value

'

'

'

'

'

'

$0.02

$0.02

'

$0.02

$0.02

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares issued for services,shares

'

360,000

300,000

'

'

'

72,500

'

'

'

'

'

250,000

'

'

'

'

'

'

'

3,000,000

'

'

3,000,000

'

'

Shares issued for services

'

36,000

30,000

'

'

'

1,204

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Stock issued per share

'

'

'

'

'

'

'

'

$0.13

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Payment to vendor for services

'

'

'

'

'

70,618

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Maximum cost to vendor for services

'

'

'

'

'

89,435

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Additional cost of services

'

'

'

18,818

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Contingent liability

'

'

'

'

'

'

'

'

'

'

'

$18,818

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Number of shares needs to fund to receive related party investments

750,000

'

'

'

750,000

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Shares issued to related party on resolving the litigation issue

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

50,000

'

'

'

'

'

'

Share stock certificate agreement for receiving funds

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

'

The Company negotiated the size of the stock certificate based on the amount of money Mr. Stone claimed the Fund would deliver in the time period and based on promises he allegedly secured from pre-existing relationships, amounting to an aggregate of $100,000 - $200,000 in funds that he stated would begin arriving at the Company within the first few weeks.

Related_Party_Transactions_Det

Related Party Transactions (Details Narrative) (USD $)	9 Months Ended		12 Months Ended	75 Months Ended	19 Months Ended
	Sep. 30, 2013	Sep. 30, 2012	Dec. 31, 2012	Sep. 30, 2013	Dec. 31, 2012	Dec. 31, 2012
					Mr. Davis [Member]	Mr. Bianco [Member]
Capital contributed for payment of vehicles by CEO and CFO	$4,647	'	'	$4,647	'	'
Contributed capital paymets made for vehicles	4,648	12,289	'	29,996	756	756
Accrued salaries	277,101	'	181,538	277,101	'	'
Agreed amount reduced from officers salary	'	'	$20,000	'	'	'

Subsequent_Events_Details_Narr

Subsequent Events (Details Narrative) (USD $)

0 Months Ended

1 Months Ended

6 Months Ended

12 Months Ended

Dec. 03, 2013

Oct. 14, 2013

Aug. 05, 2013

Apr. 18, 2013

Feb. 21, 2013

Jan. 05, 2012

Oct. 31, 2011

Aug. 31, 2009

Jun. 30, 2013

Dec. 31, 2010

Dec. 31, 2008

Sep. 30, 2013

Dec. 31, 2012

Dec. 03, 2012

Subsequent Events [Abstract]

'

'

'

'

'

'

'

'

'

'

'

'

'

'

Principal face value of notes payable

'

'

'

'

'

'

$42,500

'

'

'

'

'

'

'

Notes maturity date

5-Sep-13

'

7-May-14

22-Jan-14

25-Nov-13

31-Jul-12

31-Jul-12

'

'

'

'

'

'

'

Convertible note, interest rate

8.00%

'

8.00%

8.00%

8.00%

8.00%

8.00%

'

'

'

'

'

'

'

Class A Common Stock shares issued on conversion of notes payable

'

2,000,000

'

'

'

'

'

788,571

500,000

247,249

100,000

'

'

'

Convertible debt

'

7,600

10,000

22,500

50,000

42,500

42,500

'

'

'

'

140,234

61,573

3,000

Unpaid debt obligation due

'

$17,150

'

'

'

'

'

'

'

'

'

'

'

'