Exhibit 23.1
CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
We consent to the use in this Amendment No. 1 to Registration Statement No. 333-191617 on FormS-1 of our report dated August 8, 2013 (September 25, 2013 as to Note 12 and October 17, 2013 as to Note 13) relating to the consolidated financial statements of zulily, inc. and subsidiary, appearing in the Prospectus, which is a part of this Registration Statement, and to the reference to us under the heading “Experts” in such Prospectus.
/s/ Deloitte & Touche LLP
Seattle, Washington
October 17, 2013