Exhibit 23.4
[e-Rewards letterhead]
e-Rewards, Inc.
8401 North Central Expressway
Suite 900, LB-38
Dallas, Texas 75225
Tel.: (888) 203-6245
Fax: (214) 782-2900
Date: August 5, 2010
We hereby irrevocably consent to the use of our company’s name, all references to the April 2007 survey conducted by us and the other information and data related thereto in any registration statement on Form S-1 or Form S-3 (including any amendments thereto) filed with the Securities and Exchange Commission for the registration of shares of common stock, par value $0.01, of Express, Inc.
| e-REWARDS, INC. | ||
| By: | /s/ David Mellinger | |
| Name: David Mellinger | ||
| Title: CFO | ||