Revenue Recognition | NOTE 2 | REVENUE RECOGNITION The following is information regarding the Company’s major product categories and sales channels: Thirteen Weeks Ended Twenty-Six Weeks Ended July 29, 2023 July 30, 2022 July 29, 2023 July 30, 2022 (in thousands) Apparel $ 395,100 $ 416,942 $ 739,100 $ 818,228 Accessories and other 27,644 35,700 53,837 71,178 Other revenue 12,600 12,277 25,664 26,298 Total net sales $ 435,344 $ 464,919 $ 818,601 $ 915,704 Thirteen Weeks Ended Twenty-Six Weeks Ended July 29, 2023 July 30, 2022 July 29, 2023 July 30, 2022 (in thousands) Retail $ 315,426 $ 320,293 $ 589,682 $ 641,170 Outlet 107,318 132,349 203,255 248,236 Other revenue 12,600 12,277 25,664 26,298 Total net sales $ 435,344 $ 464,919 $ 818,601 $ 915,704 Other revenue consists primarily of revenue earned from our private label credit card agreement, shipping and handling revenue related to eCommerce activity, sell-off revenue related to marked-out-of-stock inventory sales to third parties and revenue from gift card breakage. Merchandise Sales The Company recognizes sales for in-store purchases at the point-of-sale. Revenue related to eCommerce transactions is recognized upon shipment based on the fact that control transfers to the customer at that time. The Company has made a policy election to treat shipping and handling as costs to fulfill the contract, and as a result, any amounts received from customers are included in the transaction price allocated to the performance obligation of providing goods with a corresponding amount accrued within cost of goods sold, buying and occupancy costs in the unaudited Consolidated Statements of Income and Comprehensive Income for amounts paid to applicable carriers. Associate discounts on merchandise purchases are classified as a reduction of net sales. Net sales excludes sales tax collected from customers and remitted to governmental authorities. Loyalty Program The Company maintains a customer loyalty program in which customers earn points toward rewards for qualifying purchases and other marketing activities. Upon reaching specified point values, customers are issued a reward, which they may redeem on merchandise purchases at the Company’s stores or on its website. Generally, rewards earned must be redeemed within 60 days from the date of issuance. The Company defers a portion of merchandise sales based on the estimated standalone selling price of the points earned. This deferred revenue is recognized as certificates are redeemed or expire. To calculate this deferral, the Company makes assumptions related to loyalty point and certificate redemption rates based on historical experience. The loyalty liability is included in deferred revenue on the unaudited Consolidated Balance Sheets. Thirteen Weeks Ended Twenty-Six Weeks Ended July 29, 2023 July 30, 2022 July 29, 2023 July 30, 2022 (in thousands) Beginning balance loyalty deferred revenue $ 9,399 $ 9,356 $ 9,939 $ 10,918 Net revenue recognized (369) (602) (909) (2,164) Ending balance loyalty deferred revenue $ 9,030 $ 8,754 $ 9,030 $ 8,754 Sales Returns Reserve The Company reduces net sales and provides a reserve for projected merchandise returns based on prior experience. Merchandise returns are often resalable merchandise and are refunded by issuing the same payment tender as the original purchase. The sales returns reserve was $13.0 million and $9.0 million as of July 29, 2023 and January 28, 2023, respectively, and is included in accrued expenses on the unaudited Consolidated Balance Sheets. The asset related to projected returned merchandise is included in other assets on the unaudited Consolidated Balance Sheets. Gift Cards The Company sells gift cards in its stores, on its eCommerce website, and through third parties. These gift cards do not expire or lose value over periods of inactivity. The Company accounts for gift cards by recognizing a liability at the time a gift card is sold. The gift card liability balance was $30.4 million and $25.6 million, as of July 29, 2023 and January 28, 2023, respectively, and is included in deferred revenue on the unaudited Consolidated Balance Sheets. As part of the acquisition of Bonobos, the Company acquired $7.5 million in gift card liability. Refer to Note 6 for further discussion regarding the acquisition. During the thirteen weeks ended July 29, 2023 and July 30, 2022, the Company recognized approximately $2.7 million and $3.3 million of revenue, respectively, that was previously included in the beginning gift card contract liability. During the twenty-six weeks ended July 29, 2023 and July 30, 2022, the Company recognized approximately $6.4 million and $7.5 million of revenue, respectively, that was previously included in the beginning gift card contract liability. The Company recognizes revenue from gift cards when they are redeemed by the customer. The Company also recognizes income on unredeemed gift cards, referred to as “gift card breakage.” Gift card breakage is recognized proportionately using a time-based attribution method from issuance of the gift card to the time when it can be determined that the likelihood of the gift card being redeemed is remote and that there is no legal obligation to remit unredeemed gift cards to relevant jurisdictions. The gift card breakage rate is based on historical redemption patterns. Gift card breakage is included within the other revenue component of net sales in the unaudited Consolidated Statements of Income and Comprehensive Income. Thirteen Weeks Ended Twenty-Six Weeks Ended July 29, 2023 July 30, 2022 July 29, 2023 July 30, 2022 (in thousands) Beginning gift card liability $ 23,656 $ 23,288 $ 25,604 $ 25,066 Issuances and acquired 13,725 6,530 18,708 12,613 Redemptions (6,436) (6,316) (12,536) (13,322) Gift card breakage (595) (749) (1,426) (1,604) Ending gift card liability $ 30,350 $ 22,753 $ 30,350 $ 22,753 Private Label Credit Card The Company has an agreement with Comenity Bank (the “Bank”) to provide customers with private label credit cards (as amended, the “Card Agreement”). The term of the Card Agreement expires on December 31, 2024. Each private label credit card bears the logo of the Express brand and can only be used at the Company’s store locations and eCommerce channel. The Bank is the sole owner of the accounts issued under the private label credit card program and absorbs the losses associated with non-payment by the private label card holders and a portion of any fraudulent usage of the accounts. Pursuant to the Card Agreement, the Company receives amounts from the Bank during the term based on a percentage of private label credit card sales and is also eligible to receive incentive payments for the achievement of certain performance targets. These funds are recorded within the other revenue component of net sales in the unaudited Consolidated Statements of Income and Comprehensive Income. The Company also receives reimbursement funds from the Bank for certain expenses the Company incurs. These reimbursement funds are used by the Company to fund marketing and other programs associated with the private label credit card. The reimbursement funds received related to private label credit cards are recorded within the other revenue component of net sales in the Consolidated Statements of Income and Comprehensive Income. In connection with the Card Agreement, the Bank paid the Company a $20.0 million refundable payment which the Company recognized upon receipt as deferred revenue within other long-term liabilities in the Consolidated Balance Sheets and began to recognize into income on a straight-line basis commencing January of 2018. As of July 29, 2023, the deferred revenue balance of $4.1 million will be recognized over the remaining term of the Card Agreement within the other revenue component of net sales. Thirteen Weeks Ended Twenty-Six Weeks Ended July 29, 2023 July 30, 2022 July 29, 2023 July 30, 2022 (in thousands) Beginning balance refundable payment liability $ 4,797 $ 7,675 $ 5,516 $ 8,394 Recognized in revenue (720) (720) (1,439) (1,439) Ending balance refundable payment liability $ 4,077 $ 6,955 $ 4,077 $ 6,955 |