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ITEM 1. FINANCIAL STATEMENTS.
| | | | |
MEDL MOBILE HOLDINGS, INC. |
CONSOLIDATED BALANCE SHEETS |
| | | | |
| | March 31, 2015 | | December 31, 2014 |
| | (Unaudited) | | |
ASSETS | | | | |
Current assets: | | | | |
Cash | $ | 25,293 | $ | 50,330 |
Accounts receivable, net | | 164,694 | | 247,953 |
Prepaid expenses | | 59,756 | | 51,485 |
Total current assets | | 249,743 | | 349,768 |
| | | | |
Fixed assets, net of depreciation | | 12,042 | | 17,529 |
| | | | |
Other assets: | | | | |
Security deposits | | 13,887 | | 13,887 |
Intangible asset-customer base, net of amortization | | 33,000 | | 42,000 |
Total other assets: | | 46,887 | | 55,887 |
| | | | |
Total assets | $ | 308,672 | $ | 423,184 |
| | | | |
| | | | |
LIABILITIES AND STOCKHOLDERS' EQUITY | | | | |
Current liabilities: | | | | |
Accounts payable and accrued expenses | $ | 393,384 | $ | 262,169 |
Accrued compensation expenses | | 140,374 | | 132,464 |
Security deposit payable | | 5,200 | | - |
Deferred lease | | 10,319 | | - |
Common stock payable | | 28,000 | | - |
Line of credit payable | | 356,300 | | - |
Deferred revenue | | 188,916 | | - |
Total current liabilities: | | 1,122,493 | | 394,633 |
| | | | |
Long term liabilities: | | | | |
Deferred lease | | - | | 14,189 |
Line of credit payable | | - | | 364,610 |
Security deposit payable | | - | | 5,200 |
Total long term liabilities | | - | | 383,999 |
| | | | |
Total liabilities | | 1,122,493 | | 778,632 |
| | | | |
Stockholders' equity (deficit) | | | | |
Preferred stock, $0.001 par value; 10,000,000 shares authorized; 250,000 issued and outstanding at March 31, 2015 and December 31, 2014 | | 250 | | 250 |
Common stock, $0.001 par value, 500,000,000 shares authorized; 51,134,876 and 50,734,876 issued and outstanding at March 31, 2015 and December 31, 2014, respectively | | 51,135 | | 50,735 |
Additional paid-in capital | | 9,835,345 | | 9,727,236 |
Accumulated deficit | | (9,554,352) | | (9,114,236) |
| | | | |
Total MEDL Mobile Holdings, Inc. stockholders' equity | | 332,378 | | 663,985 |
| | | | |
Non-controlling interest in subsidiary | | (1,146,199) | | (1,019,433) |
| | | | |
Total stockholders' deficit | | (813,821) | | (355,448) |
| | | | |
Total liabilities and stockholders' equity (deficit) | $ | 308,672 | $ | 423,184 |
| | | | |
| | | | |
The accompanying notes are an integral part of these consolidated financial statements |
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| | | | |
MEDL MOBILE HOLDINGS, INC. |
CONSOLIDATED STATEMENTS OF OPERATIONS |
(Unaudited) |
| | | | |
| | Three months ended March 31, |
| | 2015 | | 2014 |
| | | | |
Revenues | $ | 556,598 | $ | 623,291 |
| | | | |
Cost of goods sold | | 219,368 | | 236,650 |
| | | | |
Gross profit | | 337,230 | | 386,641 |
| | | | |
Expenses: | | | | |
Selling, general and administrative | | 894,259 | | 987,072 |
Total expenses | | 894,259 | | 987,072 |
| | | | |
Net loss before other income (expense) | | (557,029) | | (600,431) |
| | | | |
Other income (expense): | | | | |
Change in fair value of warrants | | - | | 3,765 |
Interest expense | | (9,853) | | (2,022) |
Total other income (expense) | | (9,853) | | 1,743 |
| | | | |
Net loss before provision for income taxes | | (566,882) | | (598,688) |
Provision for income taxes | | - | | - |
| | | | |
Net loss | | (566,882) | | (598,688) |
| | | | |
Net loss attributable to non-controlling interest | | 126,766 | | 138,197 |
| | | | |
Net loss attributable to MEDL Mobile Holdings, Inc. | $ | (440,116) | $ | (460,491) |
| | | | |
NET LOSS PER COMMON SHARE | | | | |
Basic and Diluted | $ | (0.01) | $ | (0.01) |
| | | | |
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING | | | | |
Basic and Diluted | | 50,774,876 | | 50,078,812 |
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| | | | |
The accompanying notes are an integral part of these consolidated financial statements |
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| | | | |
MEDL MOBILE HOLDINGS, INC. |
CONSOLIDATED STATEMENTS OF COMPREHENSIVE LOSS |
(Unaudited) |
| | | | |
| | Three months ended March 31, |
| | 2015 | | 2014 |
| | | | |
Net losss attributable to MEDL Mobile Holdings, Inc. | $ | (440,116) | $ | (460,491) |
| | | | |
Other comprehensive loss: | | | | |
Unrealized loss on securities available for sale | | - | | (22,500) |
| | | | |
Comprehensive loss attributable to MEDL Mobile Holdings, Inc. | $ | (440,116) | $ | (482,991) |
| | | | |
The accompanying notes are an integral part of these consolidated financial statements |
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MEDL MOBILE HOLDINGS, INC. |
CONSOLIDATED STATEMENTS OF CASH FLOWS |
(Unaudited) |
| | | | |
| | Three Months Ended March 31 |
| | 2015 | | 2014 |
| | | | |
Cash flows from operating activities: | | | | |
Net loss | $ | (440,116) | $ | (460,491) |
Adjustments to reconcile net loss to net cash used in operating activities: | | | | |
Depreciation and amortization | | 14,487 | | 19,385 |
Stock based compensation on options granted | | 64,509 | | 41,435 |
Change in fair value of derivative liability | | - | | (3,765) |
Common stock issued for services | | 44,000 | | 15,000 |
Change in allowance for doubtful accounts | | - | | 3,700 |
Non-controlling interest | | (126,766) | | (138,197) |
Changes in operating assets and liabilities: | | | | |
Accounts receivable | | 83,259 | | (192,740) |
Prepaid expenses | | (8,271) | | 6,754 |
Accounts payable and accrued expenses | | 139,125 | | (33,952) |
Deferred lease | | (3,870) | | (3,003) |
Common stock payable | | 28,000 | | - |
Deferred revenue | | 188,916 | | - |
Net cash used in operating activities | | (16,727) | | (745,874) |
| | | | |
Cash flows from financing activities: | | | | |
| | | | |
Proceeds from exercise of stock options | | - | | 6,352 |
Payments toward line of credit, net | | (8,310) | | - |
Net cash (used in) provided by financing activities | | (8,310) | | 6,352 |
| | | | |
Net decrease in cash | | (25,037) | | (739,522) |
| | | | |
Cash at beginning of period | | 50,330 | | 887,322 |
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Cash at end of period | $ | 25,293 | $ | 147,800 |
| | | | |
SUPPLEMENTAL CASH FLOW INFORMATION: | | | | |
Interest | $ | 6,904 | $ | - |
Income taxes | $ | 800 | $ | 800 |
| | | | |
SUPPLEMENTAL DISCLOSURE OF NON-CASH INVESTING AND FINANCING ACTIVITIES: | | | | |
| | | | |
Unrealized loss on marketable securities available for sale | $ | - | $ | 22,500 |
| | | | |
The accompanying notes are an integral part of these consolidated financial statements | | |
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MEDL MOBILE HOLDINGS, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
MARCH 31, 2015
(Unaudited)
NOTE 1 - ORGANIZATION AND BASIS OF PRESENTATION
MEDL Mobile Holdings, Inc. (the “Registrant”) through its wholly owned subsidiary, MEDL Mobile, Inc. (“MEDL” and together with the Registrant, “we”, “our”, “us”, or the “Company”) is a developer, incubator, marketer and aggregator of mobile application software, or “Apps”.
The Registrant was incorporated in Nevada on May 22, 2008. On June 24, 2011, the Registrant acquired MEDL Mobile, Inc. (“MEDL” and together with the Registrant, “we,” “our,” “us,” or the “Company”), a California corporation, and the business of MEDL became the sole line of business of the Registrant.
On February 28, 2012, the Registrant acquired Inedible Software, LLC (“Inedible”), a developer of mobile Apps and related mobile App technologies whose principal asset was a customer list. While the acquisition of Inedible was structured as a purchase of an entity, the Registrant did not acquire any ongoing business operations and the purpose of the transaction was to acquire Inedible’s customer list as a conduit to Apple, Inc. for future potential. As a result, Inedible became a wholly owned subsidiary of the Registrant. The results of operations of Inedible are included on a going forward basis from the date of acquisition although Inedible is no longer actively engaged in any business activities.
On November 2, 2012, the Company formed Hang With, Inc. (“Hang With”) a Nevada corporation. Hang With has 75,000,000 authorized shares of common stock with a par value of $0.001 per share and 20,000,000 authorized shares of preferred stock with a par value of $.001. Hang With allows live real-time video to be sent from one phone to many. The goal of the platform is twofold: 1) to become the premiere social media network for people around the globe to connect, communicate and share experiences via live streaming broadcasts; and 2) to enable celebrities and public figures to easily monetize their fan bases. Any user can be a broadcaster and/or a follower. After a follower receives a notification that the broadcaster is live, the follower views a short pre-roll advertisement before watching a live video feed sent directly from the broadcaster’s smartphone camera. The follower is able to chat with the broadcaster and other followers during the broadcast. A post-roll advertisement ends the broadcast. As of March 31, 2015, we own 73.72% of Hang With.
Going Concern
The consolidated financial statements have been prepared on a going concern basis which assumes the Company will be able to realize its assets and discharge its liabilities in the normal course of business for the foreseeable future. The Company incurred a net loss of $440,116 for the three months ended March 31, 2015, has incurred losses since inception resulting in an accumulated deficit of $9,554,352 as of March 31, 2015, and has had negative cash flows from operating activities since inception. The Company anticipates further losses in the development of its business.
The ability to continue as a going concern is dependent upon the Company generating profitable operations in the future and/or obtaining the necessary financing to meet its obligations and repay its liabilities arising from normal business operations when they come due. The Company’s ability to raise additional capital through the future issuances of common stock is unknown. The obtainment of additional financing, the successful development of the Company’s contemplated plan of operations, or its transition, ultimately, to the attainment of profitable operations are necessary for the Company to continue operations. The ability to successfully resolve these factors raise substantial doubt about the Company’s ability to continue as a going concern. The consolidated financial statements of the Company do not include any adjustments that may result from the outcome of these aforementioned uncertainties.
NOTE 2 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
Principles of Consolidation
The accompanying consolidated financial statements include the accounts of all of the entities that make up the Company. All significant inter-company balances and transactions have been consolidated.
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Basis of Accounting
The accompanying unaudited interim financial statements have been prepared in conformity with accounting principles generally accepted in the United States of America (“GAAP”) and the rules and regulations of the United States Securities and Exchange Commission for interim financial information. Accordingly, they do not include all the information and footnotes necessary for a comprehensive presentation of financial position, results of operations, stockholders’ equity or cash flows. It is management's opinion, however, that all material adjustments (consisting of normal recurring adjustments) have been made which are necessary for a fair financial statement presentation.
The results of operations for the three months ended March 31, 2015 are not necessarily indicative of the results that may be expected for the full year ending December 31, 2014. The accompanying statements should be read in conjunction with the more detailed financial statements, and the related footnotes thereto, included in the Company’s Annual Report on Form 10-K filed with the SEC on March 30, 2015.
Use of Estimates
The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. On an on-going basis, the Company evaluates its estimates, including, but not limited to, those related to investment tax credits, bad debts, income taxes and contingencies. The Company bases its estimates on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results could differ from those estimates.
Cash and Cash Equivalents
The Company considers all highly liquid debt instruments and other short-term investments with maturity of three months or less, when purchased, to be cash equivalents. The Company maintains cash and cash equivalent balances at one financial institution that is insured by the Federal Deposit Insurance Corporation. Any amounts of cash in financial institutions over FDIC insured limits, exposes the Company to cash concentration risk. As of March 31, 2015 and December 31, 2014, the Company has no cash equivalents.
Revenue Recognition
Our main source of revenue is from the development of custom applications or “Apps” for customers. We use a hybrid method for recognizing revenue that includes elements from both ASC 985-605,Software Revenue Recognition and ASC 605-35,Construction-Type and Production-Type Contracts.
We recognize revenues in accordance with ASC 985-605 when persuasive evidence of an agreement exists, delivery of the software has occurred, the fee is fixed or determinable, and collectability is probable. Nonrecurring revenues related to perpetual license sales with multiple elements are recognized in accordance with the guidance on software revenue recognition.
When the arrangement with a customer includes significant production, modification, or customization of the software, we recognize the related revenue using the percentage-of-completion method in accordance with the accounting guidance and certain production-type contracts contained in ASC 605-35. We use the percentage of completion method provided all of the following conditions exist:
·
the contract includes provisions that clearly specify the enforceable rights regarding goods or services to be provided and received by the parties, the consideration to be exchanged and the manner and terms of settlement;
·
the customer can be expected to satisfy its obligations under the contract;
·
the Company can be expected to perform its contractual obligations; and
·
reliable estimates of progress towards completion can be made.
We measure completion based on achieving milestones detailed in the agreements with the customers. Costs of providing services, including services accounted for in accordance with ASC 605-35, are expensed as incurred.
The following is an example of how revenue is recognized involving an arrangement with a customer that includes significant production, modification, or customization of the software: a typical project will require between 50-100 working days from beginning to end. On average 25-50 cumulative working days are expended prior to the start of development and this work typically includes, design, storyboards, and architecture. Prior to developing the App, hard costs are incurred as a number of variables are taken into account for preparation. Those often include the following:
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·
understanding the client's business situation and environment, including their competitive landscape;
·
researching and establishing the goals of the App;
·
understanding and researching the target and potential App use cases;
·
developing a monetization strategy;
·
determining functionality and articulating the functionality through a storyboard and functional specification document; and
·
determining the resources and timeline needed to complete the final work product.
Fifty percent (50%) of the work is completed upon completion of these six phases and at that point in time the customer typically signs our contract and makes a nonrefundable 50% payment. We record the 50% nonrefundable payment as revenue at that point in time. When the Beta version of the App is complete, or at such other time as may be specifically agreed to in the contract, the customer is invoiced for an additional 25% of the total contract price and such payment is booked as revenue. When the App is completed and ready for App store release, the customer is invoiced for the final 25% of total contract price and such payment is booked as revenue.
We also generate revenue from in App advertising and the sale of Apps through the Apple store and other App marketplaces. Revenue from advertising is recognized in the period that the ad impressions are delivered, on an accrual basis. Revenue from the sale of Apps is recognized in the period the App is sold to the end user, on an accrual basis.
Marketable Securities
Marketable securities are investments in publicly traded equity securities and are generally restricted for sale under Federal securities laws. Since these securities are often restricted, the Company is unable to liquidate them until the restriction is removed. Pursuant to ASC Topic 320, “Investments –Debt and Equity Securities” the Company’s marketable securities have a readily determinable and active quoted price, such as from NASDAQ, NYSE Euronext, the Over the Counter Bulletin Board, and the OTC Markets Group.
Marketable securities are carried at fair value, with changes in unrealized gains or losses are recognized as an element of comprehensive income based on changes in the fair value of the security. Once liquidated, realized gains or losses on the sale of marketable securities will be reflected in the net income (loss) for the period in which the security was liquidated.
Intangible Assets
Intangible assets are stated at cost. Expenditures of costs incurred to renew or extend the term of a recognized intangible asset and materially extend the useful life are capitalized. When assets are sold or otherwise written off due to asset impairment, the cost and the related accumulated amortization are removed from the accounts and any realized gain or loss is recognized at that time. Useful lives of intangible assets are periodically evaluated for reasonableness and the assets are tested for impairment whenever events or changes in circumstances indicate that the carrying amount may no longer be recoverable.
Amortization is computed primarily on the straight-line method for financial statement purposes over the estimated useful life. Estimated useful lives will vary based on the nature of the intangible asset.
Fair Value of Financial Instruments
The Company adopted ASC 820,Fair Value Measurements and Disclosures, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing US GAAP that requires the use of fair value measurements which establishes a framework for measuring fair value and expands disclosure about such fair value measurements.
ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
| | |
| Level 1: | Observable inputs such as quoted market prices in active markets for identical assets or liabilities |
| | |
| Level 2: | Observable market-based inputs or unobservable inputs that are corroborated by market data |
| | |
| Level 3: | Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. |
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The carrying amounts reported in the balance sheet for cash, accounts payable, and accrued liabilities approximate their estimated fair market value based on the short-term maturity of this instrument.
In addition, FASB ASC 825-10-25,Fair Value Option was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value.
Loss Per Share of Common Stock
Basic net loss per common share is computed using the weighted average number of common shares outstanding. Diluted earnings per share ("EPS") include additional dilution from common stock equivalents, such as stock issuable pursuant to the exercise of stock options and warrants. Common stock equivalents, totaling 8,623,400 and 8,490,171 at March 31, 2015 and 2014, respectively, were not included in the computation of diluted earnings per share in 2015 and 2014 on the consolidated statement of operations due to the fact that the Company reported a net loss in 2015 and 2014 and to do so would be anti-dilutive for that period.
Goodwill and Other Intangible Assets
In accordance with ASC 350-30-65 (formerly SFAS 142,Goodwill and Other Intangible Assets), the Company assesses the impairment of identifiable intangibles whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Intangible assets were comprised of website assets. Factors the Company considers to be important which could trigger an impairment review include the following:
1.
Significant underperformance relative to expected historical or projected future operating results;
2.
Significant changes in the manner of use of the acquired assets or the strategy for the overall business; and
3.
Significant negative industry or economic trends.
When the Company determines that the carrying value of intangibles may not be recoverable based upon the existence of one or more of the above indicators of impairment and the carrying value of the asset cannot be recovered from projected undiscounted cash flows, the Company records an impairment charge. The Company measures any impairment based on a projected discounted cash flow method using a discount rate determined by management to be commensurate with the risk inherent in the current business model. Significant management judgment is required in determining whether an indicator of impairment exists and in projecting cash flows. The Company did not consider it necessary to record any impairment charges during the period ended March 31, 2015.
Stock-Based Compensation
Stock-based compensation is accounted for based on the requirements of the Share-Based Payment Topic of ASC 718 which requires recognition in the consolidated financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.
Pursuant to ASC Topic 505-50, for share-based payments to consultants and other third parties, compensation expense is determined at the “measurement date.” The expense is recognized over the vesting period of the award. Until the measurement date is reached, the total amount of compensation expense remains uncertain. The Company initially records compensation expense based on the fair value of the award at the reporting date.
Recent Accounting Pronouncements
In May 2014, the Financial Accounting Standards Board (“FASB”) issued Accounting Standards Update (“ASU”) No. 2014-09,Revenue From Contracts With Customers, which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods and services to customers. ASU 2014-09 will replace most existing revenue recognition guidance in U.S. GAAP when it becomes effective. The new standard will be effective for the Company on January 1, 2017. Early application is not permitted. ASU 2014-09 permits the use of either the retrospective or cumulative effect transition method. The Company has not yet selected a transition method nor has it determined the potential effect that ASU 2014-09 will have on its consolidated financial statements and related disclosures.
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In August 2014, the FASB issued ASU No. 2014-15, “Presentation of Financial Statements—Going Concern.” The provisions of ASU No. 2014-15 require management to assess an entity’s ability to continue as a going concern by incorporating and expanding upon certain principles that are currently in U.S. auditing standards. Specifically, the amendments (1) provide a definition of the term substantial doubt, (2) require an evaluation every reporting period including interim periods, (3) provide principles for considering the mitigating effect of management’s plans, (4) require certain disclosures when substantial doubt is alleviated as a result of consideration of management’s plans, (5) require an express statement and other disclosures when substantial doubt is not alleviated, and (6) require an assessment for a period of one year after the date that the financial statements are issued (or available to be issued). The amendments in this ASU are effective for the annual period ending after December 15, 2016, and for annual periods and interim periods thereafter. The Company is currently assessing the impact of ASU No. 2014-15 on the Company’s consolidated financial statements.
Other accounting standards that have been issued or proposed by FASB that do not require adoption until a future date are not expected to have a material impact on the consolidated financial statements upon adoption. The Company does not discuss recent pronouncements that are not anticipated to have an impact on or are unrelated to its financial condition, results of operations, cash flows or disclosures.
NOTE 3 - RELATED PARTY TRANSACTIONS
In 2011 the Company entered into a sub-lease with a company in which the Company’s CEO and his family are shareholders. The sublease is for approximately 4,500 square feet. The term of the sub-lease is from January 1, 2011 and ends on November 30, 2015. In January 2014 we increased the amount of space under this sublease from 4,500 square feet to 6,800 square feet (see Note 4 for further details).
We entered into a consulting agreement with FA Corp, a consulting firm owned and controlled by Mr. Williams, our Chief Financial Officer, for providing SEC reporting, financial and bookkeeping related services by FA Corp at the rate of $100 per hour. The consulting agreement commenced on November 26, 2012 and shall continue unless terminated by either party by giving written notice to the other party. For the three months ended March 31, 2015 and 2014, FA Corp earned $33,580 and $39,751 for services rendered, of which $8,457 and $12,975 was outstanding and reflected in accounts payable as of March 31, 2015 and 2014.
NOTE 4 – INVESTMENT IN MARKETABLE SECURITIES
Securities available for sale at March 31, 2014 consisted of the following:
| | | | | | | |
| Cost | | Gross Unrealized Gains/(Losses) | | Gross Realized Gains/(Losses) | | Fair Value |
| | | | | | | |
Marketable Securities available for sale | $ 50,000 | | $ (22,500) | | $ - | | $ 27,500 |
On March 8, 2013, in connection with a strategic license agreement, the Company issued 147,692 shares of common stock, valued at $50,000, to the licensor and the licensor issued to the Company 2,500,000 shares of licensor’s common stock, valued at $50,000. The license gives us the right to sell a limited license for United States Patent Number 7,822,816 to business entities that license or purchase our Apps. Under the license, the Company is required to pay the licensor 12.5% of the gross amounts received from purchasers who acquire the limited license to use the patent.
These securities are publicly traded equity securities and are currently available for sale under Federal securities laws. The fair value of our available for sale marketable securities is determined based on quoted market prices on a quarterly basis. Unrealized gains or losses are recognized as an element of comprehensive income based on changes in the fair value of the security because those changes are determined to be temporary.
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NOTE 5 - COMMITMENTS AND CONTINGENCIES
Lease
The Company is party to two non-cancelable lease agreements for office space through 2015. The first lease is a sub-lease for approximately 4,500 square feet of space located at 18475 Bandilier Circle, unit A, Fountain Valley, CA. In January 2014 we increased the amount of space under this sublease from 4,500 square feet to 6,800 square feet. The term of the sub-lease is from January 1, 2011 and ends on November 30, 2015. The second lease is for approximately 6,034 square feet of space located at 18475 Bandilier Circle, unit B, Fountain Valley, CA. The term of this lease is from May 1, 2012 and ends on November 30, 2015.
At March 31, 2015, aggregate future minimum payments under these leases is as follows:
The Company subleased the 6,034 square feet of space located at 18475 Bandilier Circle, unit B, Fountain Valley, CA with its landlord’s approval from September 1, 2013 through November 30, 2015, with an annual base rent of $61,547.
The rents received from this sublease will be used to offset the corresponding rental expense. The total future minimum lease rental income under the rental lease agreement is as follows:
Litigation
From time to time, the Company may become involved in various lawsuits and legal proceedings that arise in the ordinary course of business. Litigation is, however, subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are currently not aware of any such legal proceedings or claims that we believe would or could have, individually or in the aggregate, a material adverse effect on us.
NOTE 6 – LINE OF CREDIT
On January 17, 2013, the Company entered into a three-year, $500,000 secured revolving credit agreement (the “Line”). The Line is a revolving line of credit that allows the Company to repay principal amounts and re-borrow them at any time during the three-year term. The interest rate on borrowed funds is 10% per annum and the interest rate on undrawn funds is 2.0% per annum. Interest is due within 10 business days following the end of each calendar month. As of March 31, 2015 and December 31, 2014, the outstanding balance on the Line is $356,300 and $364,610, respectively. All borrowed funds from the Line are secured by a lien on all of the Company’s assets. Interest expense for the three months ended March 31, 2015 and 2014 was $9,853 and $2,022, respectively.
NOTE 7 – STOCKHOLDERS’ EQUITY
Preferred Stock
The authorized preferred stock of the Company consists of 10,000,000 shares of preferred stock at a par value of $0.001. As of March 31, 2015 and 2014, the Company had 250,000 and 0 shares of Series A Preferred Stock issued and outstanding, respectively.
Common Stock
The authorized common stock of the Company consists of 500,000,000 shares of common stock with a par value of $0.001. As of March 31, 2015 and 2014, the Company had 51,134,876 and 50,159,876 shares of common stock issued and outstanding, respectively.
The Company issued the following shares of common stock during the three months ended March 31, 2015:
| | | | |
| Value of Shares | | Number of Shares |
Shares issued for services rendered | $ | 44,000 | | 400,000 |
| | | | |
Total shares issued | $ | 44,000 | | 400,000 |
The shares issued for services rendered were issued to a consultant for business development services.
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On February 11, 2015, two hundred thousand shares of common stock were granted to a consultant for services provided but the shares have not yet been issued. The shares were valued at $28,000 and that amount is reflected as common stock payable on the balance sheet.
Hang With, Inc. Subsidiary Common Stock
The authorized common stock of Hang With, Inc. consists of 75,000,000 shares of common stock with a par value of $0.001 per share. The authorized preferred stock of Hang With, Inc. consists of 20,000,000 shares of preferred stock with a par value of $0.001 per share.
Between January 10, 2013 and March 31, 2015, our Hang With subsidiary raised an aggregate of $3,344,465 from the sale of 3,023,984 shares of Hang With common and preferred stock to accredited investors. The sales of the Hang With shares were effected as private placements intended to be exempt under Rule 506 of Regulation D and Regulation S. As of March 31, 2015, non-controlling shareholders own 26.28% of Hang With. In accordance with GAAP, the financial results of Hang With are consolidated in the Company’s financial statements, and the portion of net loss attributable the non-controlling interest is disclosed as a separate line item in the Company’s unaudited financial statements included herein.
Share-Based Compensation and Options Issued to Consultants
2011 Equity Incentive Plan
The board of directors adopted the 2011 Equity Incentive Plan, as amended, (the “Plan”) of MEDL Mobile Holdings, Inc. (Nevada) that provided for the issuance of a maximum of 10,000,000 shares of common stock. As of March 31, 2015, there were options to purchase 8,623,400 shares outstanding under the Plan and approximately 763,170 shares remained available for future grant under the Plan.
The Company generally grants stock options to employees and directors at exercise prices equal to the fair market value of the Company's stock on the dates of grant. Stock options are typically granted throughout the year and generally vest over four years of service thereafter and expire ten years from the date of the award, unless otherwise specified. The Company recognizes compensation expense for the fair value of the stock options over the requisite service period for each stock option award.
Total share-based compensation expense included in the consolidated statements of operations for the three months ended March 31, 2015 and 2014 was $64,509 and $41,435, respectively. For the three months ended March 31, 2015 and 2014, compensation expense included in selling, general and administration is $50,760 and $31,085, respectively. Compensation expense included in cost of goods sold for the three months ended March 31, 2015 and 2014 is $13,749 and $10,350, respectively.
To estimate the value of an award, the Company uses the Black-Scholes option-pricing model. This model requires inputs such as expected life, expected volatility and risk-free interest rate. The forfeiture rate also impacts the amount of aggregate compensation. These inputs are subjective and generally require significant analysis and judgment to develop. While estimates of expected life, volatility and forfeiture rate are derived primarily from the Company’s historical data, the risk-free rate is based on the yield available on U.S. Treasury constant maturity rates with similar terms to the expected term of the stock option awards. The fair value of share-based awards was estimated using the Black-Scholes model with the following weighted-average assumptions during the three months ended March 31, 2015:
Assumptions:
| | |
| 2014 | |
Dividend yield | 0.00 | |
Risk-free interest rate | .10% | |
Expected volatility | 42.2% | |
Expected life (in years) | 10.00 | |
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Option activity for the three months ended March 31, 2015 was as follows:
| | | | | | | | | | | | |
| Options | | Weighted Average Exercise Price ($) | | Weighted Average Remaining Contractual Life (Yrs.) | |
Aggregate Intrinsic Value ($) |
| | | | | | | |
Options outstanding at December 31, 2014 | | 8,223,400 | | | 0.24 | | | 8.02 | | $ | 56,520 |
Granted | | 400,000 | | | .10 | | | 9.87 | | $ | 16,000 |
Exercised | | - | | | - | | | - | | | N/A |
Forfeited or cancelled | | - | | | - | | | - | | | N/A |
Options outstanding at March 31, 2015 | | 8,623,400 | | | 0.24 | | | 7.87 | | $ | 31,870 |
Options expected to vest in the future as of March 31, 2015 | | 3,243,761 | | | 0.20 | | | 9.12 | | $ | 6,693 |
Options exercisable at March 31, 2015 | | 5,379,639 | | | 0.26 | | | 7.09 | | $ | 25,177 |
Options vested, exercisable and options expected to vest at March 31, 2015 | | 8,623,400 | | | 0.24 | | | 7.87 | | $ | 31,870 |
The aggregate intrinsic value is calculated as the difference between the exercise price of the underlying awards and the quoted price of our common stock as of March 31, 2015 for those awards that have an exercise price currently below the closing price.
Unvested share activity for the three months ended March 31, 2015was as follows:
| | | | | | |
| | Unvested | | Weighted |
| | Number of | | Average Grant |
| | Options | | Fair Value |
Unvested balance at December 31, 2014 | | | 3,506,052 | | $ | 0.11 |
Granted | | | 400,000 | | $ | 0.17 |
Vested | | | (662,291) | | $ | 0.10 |
Cancelled | | | - | | $ | n/a |
Unvested balance at March 31, 2015 | | | 3,243,761 | | $ | 0.10 |
At March 31, 2015, there was $324,115 unrecognized share-based compensation expense related to unvested employee share options with a weighted average remaining recognition period of 2.66 years.
NOTE 8 – SUBSEQUENT EVENTS
On April 13, 2015, the Company issued 275,000 shares of common stock pursuant to a 4-month strategic consulting agreement signed on April 6, 2015.
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ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS.
Forward Looking Statements
This Quarterly Report of MEDL Mobile Holdings, Inc. on Form 10-Q contains forward-looking statements, particularly those identified with the words, “anticipates,” “believes,” “expects,” “plans,” “intends," “objectives,” and similar expressions. These statements reflect management's best judgment based on factors known at the time of such statements. Actual events or results may differ materially from those discussed herein. The forward-looking statements specified in the following information have been compiled by our management on the basis of assumptions made by management and considered by management to be reasonable. Our future operating results, however, are impossible to predict and no representation, guaranty, or warranty is to be inferred from those forward-looking statements. The assumptions used for purposes of the forward-looking statements specified in the following information represent estimates of future events and are subject to uncertainty as to possible changes in economic, legislative, industry, and other circumstances. As a result, the identification and interpretation of data and other information and their use in developing and selecting assumptions from and among reasonable alternatives require the exercise of judgment. To the extent that the assumed events do not occur, the outcome may vary substantially from anticipated or projected results, and, accordingly, no opinion is expressed on the achievability of those forward-looking statements. No assurance can be given that any of the assumptions relating to the forward-looking statements specified in the following information are accurate, and we assume no obligation to update any such forward-looking statements.
All written forward-looking statements made in connection with this Form 10-Q that are attributable to us, or persons acting on our behalf, are expressly qualified in their entirety by these cautionary statements. Given the uncertainties that surround such statements, you are cautioned not to place undue reliance on such forward-looking statements.
In this section, unless the context indicates otherwise, all references herein to “MEDL,” “the Company,” “we,” “our” or “us” refer collectively to MEDL Mobile Holdings, Inc. and its wholly owned subsidiaries.
Organizational History
On June 24, 2011, we acquired MEDL Mobile, Inc., a California corporation (“MEDL”), which became our wholly owned subsidiary. In connection with this acquisition, we changed our name from Resume in Minutes, Inc. to MEDL Mobile Holdings, Inc., discontinued our former business, and succeeded to the software business of MEDL Mobile, Inc. as our primary line of business.
On February 28, 2012, we acquired Inedible Software, LLC (“Inedible”), a developer of mobile apps and related mobile app technologies whose principal asset was a customer list. While the acquisition of Inedible was structured as a purchase of an entity, we did not acquire any ongoing business operations and the purpose of the transaction was to acquire Inedible’s customer list as a conduit to Apple for future potential. As a result, Inedible became a wholly owned subsidiary of the Company. The results of operations of Inedible are included on a going forward basis from the date of acquisition, although Inedible is no longer actively engaged in any business activities.
On November 2, 2012, we formed Hang With, Inc. to focus on creating a live social mobile video platform. Hang With, Inc. has issued shares to third party investors to fund its operations and, as a result, it now operates as a standalone company with MEDL as its largest shareholder.
Current Business
We currently operate two related businesses. Through our MEDL Mobile, Inc. subsidiary, we have developed a proprietary system for developing mobile application software, or “Apps”. To date, we have architected, designed and developed a library of several hundred apps and related technologies designed predominately for iPhone, iTouch, iPad and Android Devices. MEDL and MEDL Apps have been featured on CNBC, BBC, ABC, CBS, NBC, CNN, in the pages and web pages of USA Today, Esquire, Billboard, Fast Company, The New York Times, The LA Times, The Chicago Tribune, The Orange County Register, The Washington Post and The Guardian; and by top sites such as Mashable, Macworld, Yahoo, Huff Post College, TNW and Gizmodo. Multiple MEDL Apps have reached #1 in their category on the Apple App Store. Through our Hang With, Inc. subsidiary, we operate our “Hang w/” live social mobile video platform that is available for download on iPhone and android phones via the Apple App Store and the Google Apps Marketplace.
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Our principal executive offices are located at 18475 Bandilier Circle, Fountain Valley, California 92708, and our current telephone number at that address is (714) 617-1991. We maintain a website at:www.medlmobile.com. Our annual reports, quarterly reports, current reports on Form 8-K and amendments to such reports filed or furnished pursuant to section 13(a) or 15(d) of the Securities and Exchange Act of 1934, as amended (the “Exchange Act”), and other information related to this company are available on our website as soon as we electronically file those documents with, or otherwise furnish them to, the Securities and Exchange Commission. Our Hang With, Inc. subsidiary also maintains a website atwww.hangwith.com. Our Internet websites and the information contained therein, or connected thereto, are not, nor are they intended to be, incorporated into this Quarterly Report on Form 10-Q.
MEDL’s business today is primarily organized in two areas of opportunity:
1.
MEDL Custom Development
Mission: To develop the cutting edge standard for mobile applications across platform, operating system and classification - as work for hire on behalf of third parties.
2.
Hang With, Inc.
Mission: To allow the world to Hang w/ each other via live-streaming video and simultaneous chat - and in so doing, to be the recognized leader in live-streaming social media.
In November 2012, we incorporated Hang With, Inc. and transferred the Hang w/ assets to that entity. Hang With, Inc. has issued shares to third party investors to fund its operations and, as a result, it now operates as a standalone company with MEDL as its largest shareholder.
1. Custom Development
Our custom development arm develops Apps for customers that vary in size from small start-ups to large multinational corporations, in a diverse range of industries including retailing, fast food, air travel, medical devices, higher education and fashion. We are typically paid a fixed price for development of the App. Our customers cover the development costs and own the final work product while we retain ownership of the elements of the computer code.
MEDL believes it is known for high quality strategic mobile development, securing development and consulting contracts with companies such as: Hyundai, Disney, Experian, Goodwill Industries, UCLA, BBK Worldwide, Taco Bell, Iconix Brand Group, Monster.com, Emirates Airlines, Teleflora, Medtronic, Kaiser Permanente and About.com.
At the present time, we prepare for our customers, packages for sale in the Apple App Store and the Google Android Marketplace. This package includes App store copy, sample screen shots and SEO tags to improve discovery of the Apps in the App stores. We are familiar with the App stores’ requirements and our average approval time is 5-10 days. We also work with customers to develop a custom launch plan, or to augment their existing plans. We use tools including social network marketing, viral videos, bloggers, banner marketing, public relations and integration into our clients’ existing advertising and marketing strategies to further this launch plan. We also leverage our extensive marketing and advertising experience to work with advertising, media and PR agencies.
In addition, we provide maintenance, reporting and upgrades and also integrate third party vendors into an App to provide a complete suite of user analytics, which allows customers to track downloads, total number of App user sessions, time spent per session, features of the App accessed and advertising click-through.
Our custom development team is well versed in working closely with in-house IT departments and other third party technology providers in order to deliver complex back-end integrations that result in simple-to-use front end user experiences.
2. Hang With, Inc.
The patent-pending “Hang w/” App allows live real-time video to be sent from one phone to many. The goal of the platform is twofold: 1) to become the premiere social media network for people around the globe to connect, communicate and share experiences via live streaming broadcasts; and 2) to enable celebrities and public figures to easily monetize their fan bases.
The “Hang w/” live social mobile video platform was approved for release by Apple on March 20, 2013 and is available for download on the Apple App Store. The “Hang w/” live social mobile video platform was approved for release by Google on July 9, 2013 and is available for download on android phones via the Google Apps Marketplace.
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By streaming live video directly from the phone of a celebrity (“Celeb”) to the phone of a fan, we believe Hang w/ allows a Celeb to create a real-time genuine relationship - and a built-in advertising model has the ability to generate revenue. More than just a celebrity platform, Hang w/ allows anyone with an iPhone, iPad or Android device to broadcast live to friends, family or even millions of viewers.
Broadcasts can be viewed live in the app, on Facebook, on the web, and via links shared on Twitter. Archived content can be viewed in the App, shared via social media, and distributed to content distribution partners. The App is free to use and is available on both iOS and Android.
Ad serving technology is fully embedded. Every broadcast can begin with a short video or image-based ad unit and can end with a clickable rich media ad unit.
An in-app “digital coin” system has been embedded and can be implemented to generate additional revenue through the purchase of digital goods.
Our goal is to generate revenues from our “Hang w/” live social mobile video platform through the sale of short video advertisements that will be played before and after each live broadcast. We have not yet initiated this revenues model and are currently permitting ad-free broadcasting over this platform.
Application features include:
- Live streaming broadcast from one to many with variable bit rate broadcasting and simultaneous chat
- Push Notification, user profile management, and user relational database powered by a proprietary back end system
- Integrated advertising platform capable of running video and rich media
- 24 hour moderation platform with user protections
- #hashtag content tagging and related channels
- Broadcasts can be scheduled or spontaneous
- Viewers chat with the broadcaster and with each other
- Broadcasters can live broadcast in 15 minute units
- 60 minute broadcasts are available for verified accounts
- Broadcasters can choose to make archived broadcasts public or private
- Broadcasts stream live and on-demand to web, Twitter and Facebook.
- Integrated “Coin” monetization platform
- Live broadcast filters to alter video
- Ability to broadcast live to a private audience or broadcast to a public audience but only allow a private group to chat
- Ability to save a high quality back up to the broadcaster's device
- In-app user-to-user messaging system
- Operates on IOS, Android, web and mobile web
- Offers an embed widget for users to stream live to their own websites
Hang w/ passed its first one million downloads in only nine months. We believe growth has been driven in part by celebrity social media activity, which has been shown to create spikes in downloads and activity.
The Hang w/ app provides multiple opportunities for users to share activity and content to social media - and allows users to invite their Facebook friends to download the application - all of which we believe drives awareness and growth.
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Industry Background and Trends
Apps are designed to help a user perform specific tasks and are generally downloaded by users from an App store directly onto their smartphone or tablet. Apps have become increasingly popular which is evidenced by the following statistics published by the noted sources:
-
80% of all online adults now own a smartphone.TechChrunch, January 12, 2015
-
Apple has sold 591 million iPhones since its launch in 2007. –Statista.com 2015
-
Up from 19.4% in 2013, mobile search will comprise an estimated 26.7% of the [Google’s] total ad revenues this year. –eMarketer 2014
-
Mobile app use [grew] 115% in 2013 –Flurry 2014
-
92 of the top 100 best global brands ranked by Interbrand were present in the Apple App Store, while 75 of the brands were present on Google Play. –Distimo 2013
-
On a typical day in November 2013, Distimo estimates the global revenues for the top 200 grossing apps at over $18M in the Apple App Store and over $12M for Google Play. In November 2012, these estimates were at $15M for the Apple App Store and only at $3.5M for Google Play. –Distimo 2013
-
Consumer spend on music apps increased 77% in 2013. –App Annie 2014
-
Apps are a now vital marketing tool for Hollywood movies, and provide additional revenue. In 2012, seven of the top 10 grossing movies had associated tie-in apps. In 2013, all of the top 10 grossing movie titles had tie-in apps. –App Annie, 2014
-
Nearly all Generation Y consumers owned a mobile phone of some kind and 72% owned smartphones. -Forrester, 2013
-
1.2 billion people worldwide were using mobile apps at the end of 2012. This is forecast to grow at a 29.8 percent each year, to reach 4.4 billion users by the end of 2017. –Portio Research 2013
-
In Q1 2013, there were 13.4 billion app downloads, up 11 percent from Q4 2012, creating revenue of US$2.2 billion. –Canalys 2013
-
By 2017, 25 percent of enterprises will have an enterprise app store –Gartner 2013
-
Global mobile traffic now accounts for 15% of all Internet traffic. –Internet Trends 2013
-
85% of people prefer mobile apps to mobile websites -WebDAM 2014
-
40% of CNN’s website traffic came from mobile in 2013 –CNN 2014
-
En route to the store, 70 percent of smartphone shoppers use a store locator to plan their shopping trip –Nielsen 2013
-
Mobile coupons are redeemed 10 times as often as traditional coupons. –eMarketer 2013
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Results of Operations
Three Months Ended March 31, 2015 Compared to the Three Months Ended March 31, 2014 (unaudited)
The following table presents our results of operations for the three months ended March 31, 2015 compared to the three months ended March 31, 2014.
Revenues
Revenues primarily consist of fees we received for developing custom Apps for third parties. Revenues for Q1 2015 decreased to $556,598 as compared to $623,291 for Q1 2014, a decrease of $66,693 or 11%. The decrease is primarily attributable to fewer customers placing orders for our customized mobile applications during Q1 2015 as compared to Q1 2014.
Based on the unpredictability of market and customer demand for our services, we cannot accurately predict revenue trends on a quarter-to-quarter basis.
Cost of Goods Sold
Cost of goods sold consists primarily of the cost of our employees and the cost of our contractors engaged in developing Apps for our customers. Cost of goods sold for Q1 2015 decreased to $219,368 as compared to $236,650 for Q1 2014, a decrease of $17,282 or 7%. The decrease is primarily due to the reduction in employees and outside contractors that worked on third party applications due to fewer customers placing orders for our customized mobile applications during Q1 2015 as compared to Q1 2014.
Selling, General and Administrative Expenses
Selling, general and administrative expenses for Q1 2015 decreased to $894,259 as compared to $987,072 for Q1 2014, a decrease of $92,813 or 9%. The decrease is primarily attributable to decreases legal, accounting and other professional fees, decreases in payroll and contract labor costs, and an overall decrease in general expenses due to our continued focused effort to reduce costs.
Other Income/Expense
Other expense of $9,853 for Q1 2015 is comprised of interest expense on our $500,000 line of credit. Other Income of $1,743 for Q1 2014 is the result of a $3,765 decrease in the recorded fair value of warrants issued in a private placement in March 2012 less $2,022 of interest expense on our $500,000 line of credit.
Net Loss
Net loss attributable to MEDL Mobile Holdings, Inc. for Q1 2015 decreased $20,375 or 4% as compared to Q1 2014. The decrease in net loss was primarily the result of our custom App development division being more profitable by reducing costs in Q1 2015 and our overall company-wide focused effort to reduce costs. Even though the custom App development division experienced a reduction in revenues, our net loss decreased by $20,375.
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Liquidity and Capital Resources
Liquidity is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate on an ongoing basis. Significant factors in the management of liquidity are funds generated by operations, the availability of credit facilities, levels of accounts receivable and accounts payable and capital expenditures.
To date we have financed our operations through internally generated revenue from operations, the sale of equity securities, borrowings under a line of credit and shareholder loans.
As of March 31, 2015, we had cash of $25,293 and a working capital deficit of $872,750. As of March 31, 2015, our Hang With subsidiary raised an aggregate of $3,344,465 from the sale of shares of Hang With common and preferred stock to accredited investors. These funds are intended to be used to fund Hang With’s product development and commercialization efforts. Since we are compensated by Hang With for providing services, a portion of these funds have been paid to the Company and used by the Company to support this Company’s liquidity needs. In accordance with GAAP, Hang With’s cash is consolidated with the Company’s cash in the Company’s consolidated financial statements included herein.
Net cash used in operating activities for the three months ended March 31, 2015 was $16,727 compared to net cash used in operating activities of $745,874 for the three months ended March 31, 2014. The decrease in net cash used in operating activities from Q1 2014 to Q1 2015 was primarily attributable to the receipt in Q1 2105 of a $188,916 prepayment for future custom App development projects, a $275,999 fluctuation in accounts receivable, a $173,077 fluctuation in accounts payable and an increase of $57,000 in the use of common stock to pay for services, as well as a few other fluctuations. The $8,310 net cash used in financing activities for the three months ended March 31, 2015 was for net payments towards the line of credit. The $6,532 net cash provided by financing activities for the three months ended March 31, 2014 was from proceeds received for the exercise of stock options.
On January 17, 2013, we entered into a three-year, $500,000 secured revolving credit agreement (the “Line”) with an investment fund. The Line is a revolving line of credit that allows us to repay principal amounts and re-borrow them at any time during the three-year term. The interest rate on borrowed funds is 10% per annum and the interest rate on undrawn funds is 2.0% per annum. Interest is due within 10 business days following the end of each calendar month. All borrowed funds from the Line are secured by all of our assets. The outstanding balance under the Line as of March 31, 2015 and 2014 was $356,300 and $364,610, respectively.
Between January 10, 2013 and March 31, 2015, Hang With raised an aggregate of $3,344,465 from the sale of shares of Hang With common and preferred stock to accredited investors in private placements. These funds were allocated to the development of Hang With’s live social mobile video App. Since we have been providing the development and maintenance services to Hang With on a fee for services basis, a portion of the funds raised by Hang With have been paid to us for these services.
We do not have any material commitments for capital expenditures during the next twelve months. Although we believe our net revenues, future stock sales and proceeds from the above described Line of Credit are sufficient to fund our current operating expenses, we may seek to raise additional funds in the future particularly if we are unable to generate positive cash flow as a result of our operations or require additional capital to expand our operations. Therefore our future operations may be dependent on our ability to secure additional financing. Financing transactions may include the issuance of equity or debt securities, obtaining credit facilities, or other financing mechanisms. However, the trading price of our common stock and a downturn in the U.S. equity and debt markets could make it more difficult to obtain financing through the issuance of equity or debt securities. Even if we are able to raise the funds required, it is possible that we could incur unexpected costs and expenses, fail to collect significant amounts owed to us, or experience unexpected cash requirements that would force us to seek alternative financing. Furthermore, if we issue additional equity or debt securities, stockholders may experience additional dilution or the new equity securities may have rights, preferences or privileges senior to those of existing holders of our common stock. The inability to obtain additional capital may restrict our ability to grow and may reduce our ability to continue to conduct business operations. If we are unable to obtain additional financing, we may have to curtail our marketing and development plans and possibly cease our operations.
Critical Accounting Policies
The preparation of financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect the reported amounts in our consolidated financial statements and related notes. Our significant accounting policies are described in Note 1 to our consolidated financial statements included in our Annual Report dated December 31, 2014. We have identified below our critical accounting policies and estimates that we believe require the greatest amount of judgment. These estimates and judgments have a significant impact on our consolidated financial statements. Actual results could differ materially from those estimates. The accounting policies that reflect our more significant estimates and judgments and that we believe are the most critical to fully understand and evaluate our reported financial results include the following:
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·
Revenue Recognition
·
Securities Available for Sale
·
Intangible Assets
·
Fair Value of Financial Instruments
·
Goodwill and Other Intangible Assets
·
Stock-Based Compensation
Revenue Recognition
Our main source of revenue is from the development of custom applications or “Apps” for customers. We use a hybrid method for recognizing revenue that includes elements from both ASC 985-605,Software Revenue Recognition and ASC 605-35,Construction-Type and Production-Type Contracts.
We recognize revenues in accordance with ASC 985-605 when persuasive evidence of an agreement exists, delivery of the software has occurred, the fee is fixed or determinable, and collectability is probable. Nonrecurring revenues related to perpetual license sales with multiple elements are recognized in accordance with the guidance on software revenue recognition.
When the arrangement with a customer includes significant production, modification, or customization of the software, we recognize the related revenue using the percentage-of-completion method in accordance with the accounting guidance and certain production-type contracts contained in ASC 605-35. We use the percentage of completion method provided all of the following conditions exist:
·
the contract includes provisions that clearly specify the enforceable rights regarding goods or services to be provided and received by the parties, the consideration to be exchanged and the manner and terms of settlement;
·
the customer can be expected to satisfy its obligations under the contract;
·
the Company can be expected to perform its contractual obligations; and
·
reliable estimates of progress towards completion can be made.
We measure completion based on achieving milestones detailed in the agreements with the customers. Costs of providing services, including services accounted for in accordance with ASC 605-35, are expensed as incurred.
The following is an example of how revenue is recognized involving an arrangement with a customer that includes significant production, modification, or customization of the software: a typical project will require between 50-100 working days from beginning to end. On average 25-50 cumulative working days are expended prior to the start of development and this work typically includes, design, storyboards, and architecture. Prior to developing the App, hard costs are incurred as a number of variables are taken into account for preparation. Those often include the following:
·
understanding the client's business situation and environment, including their competitive landscape;
·
researching and establishing the goals of the App;
·
understanding and researching the target and potential App use cases;
·
developing a monetization strategy;
·
determining functionality and articulating the functionality through a storyboard and functional specification document; and
·
determining the resources and timeline needed to complete the final work product.
Fifty percent (50%) of the work is completed upon completion of these six phases and at that point in time the customer typically signs our contract and makes a nonrefundable 50% payment. We record the 50% nonrefundable payment as revenue at that point in time. When the Beta version of the App is complete, or at such other time as may be specifically agreed to in the contract, the customer is invoiced for an additional 25% of the total contract price and such payment is booked as revenue. When the App is completed and ready for App store release, the customer is invoiced for the final 25% of total contract price and such payment is booked as revenue.
We also generate revenue from in App advertising and the sale of Apps through the Apple store and other App marketplaces. Revenue from advertising is recognized in the period that the ad impressions are delivered, on an accrual basis. Revenue from the sale of Apps is recognized in the period the App is sold to the end user, on an accrual basis.
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Securities Available for Sale
Securities available for sale are carried at fair value. Unrealized gains or losses on securities available for sale are recognized on a periodic basis as an element of comprehensive income based on changes in the fair value of the security. Once liquidated, realized gains or losses on the sale of marketable securities available for sale will be reflected in the Company’s net loss for the period in which the securities are liquidated. At the end of each period, the Company evaluates the carrying value of the marketable securities for a decrease in value. We evaluate the company underlying these marketable securities to determine whether a decline in fair value below the amortized cost basis is other than temporary. If the decline in fair value is judged to be “other-than-temporary”, the cost basis of the individual security shall be written down to fair value as a new cost basis and the amount of the write-down is charged to earnings.
Intangible Assets
Intangible assets are stated at cost. Expenditures of costs incurred to renew or extend the term of a recognized intangible asset and materially extend the useful life are capitalized. When assets are sold or otherwise written off due to asset impairment, the cost and the related accumulated amortization are removed from the accounts and any realized gain or loss is recognized at that time. Useful lives of intangible assets are periodically evaluated for reasonableness and the assets are tested for impairment whenever events or changes in circumstances indicate that the carrying amount may no longer be recoverable.
Amortization is computed primarily on the straight-line method for financial statement purposes over the estimated useful life. Estimated useful lives will vary based on the nature of the intangible asset.
Fair Value of Financial Instruments
The Company adopted ASC 820,Fair Value Measurements and Disclosures, for assets and liabilities measured at fair value on a recurring basis. ASC 820 establishes a common definition for fair value to be applied to existing US GAAP that requires the use of fair value measurements which establishes a framework for measuring fair value and expands disclosure about such fair value measurements.
ASC 820 defines fair value as the price that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Additionally, ASC 820 requires the use of valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs. These inputs are prioritized below:
| | |
| Level 1: | Observable inputs such as quoted market prices in active markets for identical assets or liabilities |
| | |
| Level 2: | Observable market-based inputs or unobservable inputs that are corroborated by market data |
| | |
| Level 3: | Unobservable inputs for which there is little or no market data, which require the use of the reporting entity’s own assumptions. |
The carrying amounts reported in the balance sheet for cash, accounts payable, and accrued liabilities approximate their estimated fair market value based on the short-term maturity of this instrument.
In addition, FASB ASC 825-10-25,Fair Value Option was effective for January 1, 2008. ASC 825-10-25 expands opportunities to use fair value measurements in financial reporting and permits entities to choose to measure many financial instruments and certain other items at fair value.
We didn't have any financial instruments as of March 31, 2015.
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Goodwill and Other Intangible Assets
In accordance with ASC 350-30-65 (formerly SFAS 142,Goodwill and Other Intangible Assets), the Company assesses the impairment of identifiable intangibles whenever events or changes in circumstances indicate that the carrying value may not be recoverable. Intangible assets were comprised of website assets. Factors the Company considers to be important which could trigger an impairment review include the following:
1.
Significant underperformance relative to expected historical or projected future operating results;
2.
Significant changes in the manner of use of the acquired assets or the strategy for the overall business; and
3.
Significant negative industry or economic trends.
When the Company determines that the carrying value of intangibles may not be recoverable based upon the existence of one or more of the above indicators of impairment and the carrying value of the asset cannot be recovered from projected undiscounted cash flows, the Company records an impairment charge. The Company measures any impairment based on a projected discounted cash flow method using a discount rate determined by management to be commensurate with the risk inherent in the current business model. Significant management judgment is required in determining whether an indicator of impairment exists and in projecting cash flows. The Company did not consider it necessary to record any impairment charges during the quarter ended March 31, 2015.
Stock-Based Compensation
Stock-based compensation is accounted for based on the requirements of the Share-Based Payment Topic of ASC 718 which requires recognition in the consolidated financial statements of the cost of employee and director services received in exchange for an award of equity instruments over the period the employee or director is required to perform the services in exchange for the award (presumptively, the vesting period). The ASC also requires measurement of the cost of employee and director services received in exchange for an award based on the grant-date fair value of the award.
Pursuant to ASC Topic 505-50, for share-based payments to consultants and other third parties, compensation expense is determined at the “measurement date.” The expense is recognized over the vesting period of the award. Until the measurement date is reached, the total amount of compensation expense remains uncertain. The Company initially records compensation expense based on the fair value of the award at the reporting date.
Off Balance Sheet Arrangements
We do not engage in any activities involving variable interest entities or off-balance sheet arrangements.
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK
We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.
ITEM 4. CONTROLS AND PROCEDURES.
EVALUATION OF DISCLOSURE CONTROLS AND PROCEDURES
Our management is responsible for establishing and maintaining a system of disclosure controls and procedures (as defined in Rule 13a-15(e)) under the Exchange Act) that is designed to ensure that information required to be disclosed by the Company in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported, within the time specified in the Commission's rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by an issuer in the reports that it files or submits under the Exchange Act is accumulated and communicated to the issuer's management, including its principal executive officer or officers and principal financial officer or officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.
Pursuant to Rule 13a-15(b) under the Exchange Act, the Company carried out an evaluation with the participation of the Company's management, including the Company's Chief Executive Officer ("CEO") and the Company's Chief Financial Officer ("CFO"), of the effectiveness of the Company's disclosure controls and procedures (as defined under Rule 13a-15(e) under the Exchange Act) as of the quarter ended March 31, 2015. Based upon that evaluation, the Company's CEO and CFO concluded that the Company's disclosure controls and procedures were not effective as of March 31, 2015 due to the Company’s limited internal resources and lack of ability to have multiple levels of transaction review.
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Management is in the process of determining how best to change our current system and implement a more effective system to insure that information required to be disclosed in this quarterly report on Form 10-Q has been recorded, processed, summarized and reported accurately. Our management acknowledges the existence of this problem, and intends to developed procedures to address them to the extent possible given limitations in financial and manpower resources. While management is working on a plan, no assurance can be made at this point that the implementation of such controls and procedures will be completed in a timely manner or that they will be adequate once implemented.
CHANGES IN INTERNAL CONTROLS
There have been no changes in our internal control over financial reporting during the quarter ended March 31, 2015 that have materially affected, or are reasonably likely to materially affect, our internal controls over financial reporting.
PART II--OTHER INFORMATION
ITEM 1. LEGAL PROCEEDINGS
From time to time, we may become involved in various lawsuits and legal proceedings that arise in the ordinary course of business. Litigation is, however, subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are currently not aware of any such legal proceedings or claims that we believe would or could have, individually or in the aggregate, a material adverse effect on us.
ITEM 1A. RISK FACTORS
We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.
ITEM 2 - UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
On March 11, 2015, the company issued 400,000 shares of common stock, valued at $44,000, to a consultant for business development services. The foregoing shares were issued in reliance upon an exemption from the registration requirements pursuant to Section 4(2) of the Securities Act of 1933, as amended.
ITEM 3 - DEFAULTS UPON SENIOR SECURITIES
None.
ITEM 4- MINE SAFETY DISCLOSURES
Not applicable.
ITEM 5 - OTHER INFORMATION
None.
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ITEM 6 - EXHIBITS.